oracle webservices - Page 316

m2e-wtp proposal to move into an Eclipse project

- by gstachni

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} I am attending EclipseCon 2012 in Reston VA this week and had a chance to attend Jason van Zyl's session on M2E. One announcement during the presentation was the plan to move m2e-wtp plugin into the m2e project at Eclipse. The project proposal was posted yesterday afternoon for those who are interested - http://www.eclipse.org/proposals/technology.m2e.m2e-wtp/. Jason said that m2e-wtp will not make it into the m2e Juno release but they expect the code to be transitioned over to Eclipse over the next six months. Getting the maven and wtp project models to play nicely together has been an issue for quite some time for our users. Hopefully this is a good step toward resolving those issues.

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Exadata X3 Expandability Update

- by Bandari Huang

Exadata Database Machine X3-2 Data Sheet New 10/29/2012 Up to 18 racks can be connected without requiring additional InfiniBand switches. Exadata Database Machine X3-8 Data Sheet New 10/24/2012 Scale by connecting multiple Exadata Database Machine X3-8 racks or Exadata Storage Expansion Racks. Up to 18 racks can be connected by simply connecting via InfiniBand cables. Larger configurations can be built with additional InfiniBand switches.

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Where I missed boot.properties.?

- by Dyade, Shailesh M

Today one of my customer was trying to start the WebLogic Server ( Production Instance) , though he was trying to start the server in a standard way, but it was failing due to below error : ####<Oct 22, 2012 12:14:43 PM BST> <Warning> <Security> <BanifB1> <> <main> <> <> <> <1350904483998> <BEA-090066> <Problem handling boot identity. The following exception was generated: weblogic.security.internal.encryption.EncryptionServiceException: weblogic.security.internal.encryption.EncryptionServiceException: [Security:090219]Error decrypting Secret Key java.security.ProviderException: setSeed() failed> And it started failing into below causes. ####<Oct 22, 2012 12:16:45 PM BST> <Critical> <WebLogicServer> <BanifB1> <AdminServer> <main> <<WLS Kernel>> <> <> <1350904605837> <BEA-000386> <Server subsystem failed. Reason: java.lang.AssertionError: java.lang.reflect.InvocationTargetException java.lang.AssertionError: java.lang.reflect.InvocationTargetException weblogic.security.internal.encryption.EncryptionServiceException: weblogic.security.internal.encryption.EncryptionServiceException: [Security:090219]Error decrypting Secret Key java.security.ProviderException: setSeed() failed weblogic.security.internal.encryption.EncryptionServiceException: [Security:090219]Error decrypting Secret Key java.security.ProviderException: setSeed() failed at weblogic.security.internal.encryption.JSafeSecretKeyEncryptor.decryptSecretKey(JSafeSecretKeyEncryptor.java:121) Customer was facing this issue without any changes in the system, it was stable suddenly started seeing this issue last night. When we checked, customer was manually entering the username and password, config.xml had the entries encrypted However when verified, customer had the boot.properties at the Servers/AdminServer/security folder and DomainName/security didn't have this file. Adding boot.properies fixed the issue. Regards Shailesh Dyade

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Devoxx Belgium - CFP Closes On July 5th

- by Yolande Poirier

The biggest Java conference in Europe is taking place in Antwerp, Belgium from November 11 to 15, 2013. The conference is designed by developers for developers and attracts renowned international speakers. The review committee looks for passionate speakers who are technically knowledgeable and not afraid to speak in front of a full room of Devoxxians. The speakers can increase CFP acceptance rate by submitting one or more talks for Tools in Action, Quickie, BOF, University session, Conference and Hands On Labs sessions.

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"Data Warehousing Gets Extreme"

Oracle delivers the HP Oracle Database Machine and the HP Oracle Exadata Storage Server.

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Open Source Software Development Center at University of Belgrade

- by Tori Wieldt

A new Open Source Software Development Center is open at University of Belgrade, Serbia. It centers around using Java & NetBeans as open source projects to learn from and contribute to. Assistant Professor Zoran Sevarac says that not only does the center allow him to teach software development using open source projects, but also "we are improving our University courses based on the experience we get from working on open source code." Some of the projects underway are a NetBeans UML plugin; Neuroph (a Java neural network framework, with a NetBeans Platform-based UI); a NetBeans DOAP Plugin; WorkieTalkie (NetBeans chat plugin); and 2D and 3D visualization plugins for NetBeans. University of Belgrade also has an official university course about open source development, where students learn to use development tools, work in teams, participate in open source projects and learn from real world software development projects. Students, teachers, and researchers at the University of Belgrade, and any member of the open source community are welcome to come to learn software development from successful open source projects. For more information, you can contact Zoran Sevarac (@neuroph on Twitter).

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Virtual Developer Day: MySQL - July 31st

- by Cassandra Clark - OTN

Virtual Developer Day: MySQL is a one-stop shop for you to learn all the essential MySQL skills. With a combination of presentations and hands-on lab experience, you’ll have the opportunity to practice in your own environment and gain more in-depth knowledge to successfully design, develop, and manage your MySQL databases.This FREE virtual event has two tracks tailored for both fresh and experienced MySQL users. Attend the sessions on July 31st and sharpen your skills to: Develop your new applications cost-effectively using MySQL Improve performance of your existing MySQL databases Manage your MySQL environment more efficiently When? Wednesday, July 31, 2013Mumbai 10:30 a.m. (GMT +5:30) - 2:30 p.m.Singapore 1:00 p.m. (GMT +8:00) - 5:00 p.m.Sydney 3:00 p.m. (GMT +10:00) - 7:00 p.m. Register TODAY!

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Four Easy Ways to Save a Rocky CRM Relationship

- by Divya Malik

Today, I am pleased to introduce our guest blogger Luke Christianson. Luke is an Application Sales rep based out of Minneapolis, MN. You can find him on LinkedIn and follow him on Twitter. In any relationship, sooner or later, the excitement fades away. The honeymoon period gives way to the old routines you had, before you committed to each other and you eventually begin doing things apart from one another. I’m not talking about a marriage… Well, I guess I am.Commitment to a CRM tool and building a deep and lasting relationship is not much different than the basics of a traditional love story. After your controlled CRM pilot program, and maybe the National Sales Meeting where you couldn’t escape those three wonderful letters, CRM, you will soon find that if you haven’t designed an environment where it’s going to enable your reps to make more money, the relationship is doomed. . If you’re currently in a dysfunctional CRM relationship, here are 4 simple tips to re-engaging users and getting that spark back. Shadow a Sales Rep: Chances are you can find out exactly what is preventing your sales reps from using the application by simply watching how they go about their day. Sales reps are driven by money, not by additional administrative duties. Your system needs to be setup so that they can get the information they need quickly, facilitate making key updates and run their business out of one easy-to-use application. Increase your sales team’s productivity by 5% automatically: Cancel the weekly forecast calls with your reps and require them update their opportunities in CRM. Something else that I’ve seen work extremely well, is when you do Monthly or Quarterly reviews, do not let your sales reps bring anything into the room with them; no spreadsheets, notebooks, or computers. Everything they need to tell you should be able to be put into CRM and fully accessible by the Sales Manager at any time. Tool time: Make sure the tools that you have selected meet both your short-term goals and your long term goals. You need tools that can adapt like your business does. You probably can’t wait two months for an update to a picklist value or for the addition of a simple workflow rule. Do you feel the tools that are in place can create the experience you want for your users? and finally, if all else fails... Keep It Simple, Stupid: Do you really need to require 15 fields to create an Opportunity? Do you need to clutter the interface with different reports that don’t add daily value? Most CRM systems on the market today are flexible enough today that your admin could clean up most of the unnecessary interface ‘noise’ in a few hours. If they're not, see #3. Every strong relationship can be tedious at times, you’ll fight and eventually make amends, you may even threaten to upgrade to a newer model… But be patient and think about what you want to achieve and you’ll find a partner for life.

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Universities 2030: Learning from the Past to Anticipate the Future

- by Mohit Phogat

What will the landscape of international higher education look like a generation from now? What challenges and opportunities lie ahead for universities, especially “global” research universities? And what can university leaders do to prepare for the major social, economic, and political changes—both foreseen and unforeseen—that may be on the horizon? The nine essays in this collection proceed on the premise that one way to envision “the global university” of the future is to explore how earlier generations of university leaders prepared for “global” change—or at least responded to change—in the past. As the essays in this collection attest, many of the patterns associated with contemporary “globalization” or “internationalization” are not new; similar processes have been underway for a long time (some would say for centuries).[1] A comparative-historical look at universities’ responses to global change can help today’s higher-education leaders prepare for the future. Written by leading historians of higher education from around the world, these nine essays identify “key moments” in the internationalization of higher education: moments when universities and university leaders responded to new historical circumstances by reorienting their relationship with the broader world. Covering more than a century of change—from the late nineteenth century to the early twenty-first—they explore different approaches to internationalization across Europe, Asia, Australia, North America, and South America. Notably, while the choice of historical eras was left entirely open, the essays converged around four periods: the 1880s and the international extension of the “modern research university” model; the 1930s and universities’ attempts to cope with international financial and political crises; the 1960s and universities’ role in an emerging postcolonial international development apparatus; and the 2000s and the rise of neoliberal efforts to reform universities in the name of international economic “competitiveness.” Each of these four periods saw universities adopt new approaches to internationalization in response to major historical-structural changes, and each has clear parallels to today. Among the most important historical-structural challenges that universities confronted were: (1) fluctuating enrollments and funding resources associated with global economic booms and busts; (2) new modes of transportation and communication that facilitated mobility (among students, scholars, and knowledge itself); (3) increasing demands for applied science, technical expertise, and commercial innovation; and (4) ideological reconfigurations accompanying regime changes (e.g., from one internal regime to another, from colonialism to postcolonialism, from the cold war to globalized capitalism, etc.). Like universities today, universities in the past responded to major historical-structural changes by internationalizing: by joining forces across space to meet new expectations and solve problems on an ever-widening scale. Approaches to internationalization have typically built on prior cultural or institutional ties. In general, only when the benefits of existing ties had been exhausted did universities reach out to foreign (or less familiar) partners. As one might expect, this process of “reaching out” has stretched universities’ traditional cultural, political, and/or intellectual bonds and has invariably presented challenges, particularly when national priorities have differed—for example, with respect to curricular programs, governance structures, norms of academic freedom, etc. Strategies of university internationalization that either ignore or downplay cultural, political, or intellectual differences often fail, especially when the pursuit of new international connections is perceived to weaken national ties. If the essays in this collection agree on anything, they agree that approaches to internationalization that seem to “de-nationalize” the university usually do not succeed (at least not for long). Please continue reading the other essays at http://globalhighered.wordpress.com/

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Problem with deleting table rows using ctrl+a for row selection

- by Frank Nimphius

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The following code is commonly shown and documented for how to access the row key of selected table rows in an ADF Faces table configured for multi row selection. public void onRemoveSelectedTableRows(ActionEvent actionEvent) { RichTable richTable = … get access to your table instance … CollectionModel cm =(CollectionModel)richTable.getValue(); RowKeySet rowKeySet = (RowKeySet)richTable.getSelectedRowKeys(); for (Object key : rowKeySet) { richTable.setRowKey(key); JUCtrlHierNodeBinding rowData = (JUCtrlHierNodeBinding)cm.getRowData(); // do something with rowData e.g.update, print, copy } //optional, if you changed data, refresh the table AdfFacesContext adfFacesContext = AdfFacesContext.getCurrentInstance(); adfFacesContext.addPartialTarget(richTable); return null; } The code shown above works for 99.5 % of all use cases that deal with multi row selection enabled ADF Faces tables, except for when users use the ctrl+a key to mark all rows for delete. Just to make sure I am clear: if you use ctrl+a to mark rows to perform any other operation on them – like bulk updating all rows for a specific attribute – then this works with the code shown above. Even for bulk row delete, any other mean of row selection (shift+click and multiple ctrl+click) works like a charm and the rows are deleted. So apparently it is the use of ctrl+a that causes the problem when deleting multiple rows of an ADF Faces table. To implement code that works for all table selection use cases, including the one to delete all table rows in one go, you use the code shown below. public void onRemoveSelectedTableRows(ActionEvent actionEvent) { RichTable richTable = … get access to your table instance … CollectionModel cm = (CollectionModel)richTable.getValue(); RowKeySet rowKeySet = (RowKeySet)richTable.getSelectedRowKeys(); Object[] rowKeySetArray = rowKeySet.toArray(); for (Object key : rowKeySetArray){ richTable.setRowKey(key); JUCtrlHierNodeBinding rowData = (JUCtrlHierNodeBinding)cm.getRowData(); rowData.getRow().remove(); } AdfFacesContext adfFacesContext = AdfFacesContext.getCurrentInstance(); adfFacesContext.addPartialTarget(richTable); }

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Create a Loyalty Program That Sticks - Thursday 30 Minute Webcast

- by Charles Knapp

Loyalty programs don't necessarily translate into loyal or profitable customers. What are market leaders doing to retain customers? Webcast Alert: Live complimentary webcast, Creating a Holistic Loyalty Program That Sticks, on Thursday, 11/15 at 1:00-1:30 pm EST. Southwest Airlines joins 1to1 Media to share insights on developing loyalty programs that are focused on customer needs and preferences. Hope to see you there!

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Web Services Example - Part 2: Programmatic

- by Denis T

In this edition of the ADF Mobile blog we'll tackle part 2 of our Web Service examples. In this posting we'll take a look at using a SOAP Web Service but calling it programmatically in code and parsing the return into a bean. Getting the sample code: Just click here to download a zip of the entire project. You can unzip it and load it into JDeveloper and deploy it either to iOS or Android. Please follow the previous blog posts if you need help getting JDeveloper or ADF Mobile installed. Note: This is a different workspace than WS-Part1 Defining our Web Service: Just like our first installment, we are using the same public weather forecast web service provided free by CDYNE Corporation. Sometimes this service goes down so please ensure you know it's up before reporting this example isn't working. We're going to concentrate on the same two web service methods, GetCityForecastByZIP and GetWeatherInformation. Defing the Application: The application setup is identical to the Weather1 version. There are some improvements to the data that is displayed as part of this example though. Now we are able to show the associated image along with each forecast line when using the Forecast By Zip feature. We've also added the temperature Hi/Low values into the UI. Summary of Fundamental Changes In This Application The most fundamental change is that we're binding the UI to the Bean Data Controls instead of directly to the Web Service Data Controls. This gives us much more flexibility to control the shape of the data and allows us to do caching of the data outside of the Web Service. This way if your application is, say offline, your bean could still populate with data from a local cache and still show you some UI as opposed to completely failing because you don't have any connectivity. In general we promote this type of programming technique with ADF Mobile to insulate your application from any issues with network connectivity. What's different with this example? We have setup the Web Service DC the same way but now we have managed beans to process the data. The following classes define the "Model" of our application: CityInformation-CityForecast-Forecast, WeatherInformation-WeatherDescription. We use WeatherBean for UI interaction to the model layer. If you look through this example, we don't really do that much with the java code except use it to grab the image URL from the weather description. In a more realistic example, you might be using some JDBC classes to persist the data to a local database. To have a good architecture it is always good to keep your model and UI layers separate. This gets muddied if you start to use bindings on a page invoked from Java code and this java code starts to become your "model" layer. Since bindings are page specific, your model layer starts to become entwined with your UI. Not good! To help with this, we've added some utility functions that let you invoke DC methods without having a binding and thus execute methods from your "model" layer without requiring a binding in your page definition. We do this with the invokeDataControlMethod of the AdfmfJavaUtilities class. An example of this method call is available in line 95 of WeatherInformation.java and line 93 of CityInformation.Java. What's a GenericType? Because Web Service Data Controls (and also URL Data Controls AKA REST) use generic name/value pairs to define their structure and don't have strongly typed objects, these are actually stored internally as GenericType objects. The GenericType class is simply a property map of name/value pairs that can be hierarchical. There are methods like getAttribute where you supply the index of the attribute or it's string property name. Why is this important to know? Because invokeDataControlMethod returns GenericType objects and developers either need to parse these GenericType objects themselves or use one of our helper functions. GenericTypeBeanSerializationHelper This class does exactly what it's name implies. It's a helper class for developers to aid in serialization of GenericTypes to/from java objects. This is extremely handy if you have a large GenericType object with many attributes (or you're just lazy like me!) and you just want to parse it out into a real java object you can use more easily. Here you would use the fromGenericType method. This method takes the class of the Java object you wish to return and the GenericType as parameters. The method then parses through each attribute in the GenericType and uses reflection to set that same attribute in the Java class. Then the method returns that new object of the class you specified. This is obviously very handy to avoid a lot of shuffling code between GenericType and your own Java classes. The reverse method, toGenericType is also available when you want to go the other way. In this case you supply the string that represents the package location in the DataControl definition (Example: "MyDC.myParams.MyCollection") and then pass in the Java object you have that holds the data and a GenericType is returned to you. Again, it will use reflection to calculate the attributes that match between the java class and the GenericType and call the getters/setters on those. Issues and Possible Improvements: In the next installment we'll show you how to make your web service calls asynchronously so your UI will fill dynamically when the service call returns but in the meantime you show the data you have locally in your bean fed from some local cache. This gives your users instant delivery of some data while you fetch other data in the background.

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How to automate a monitoring system for ETL runs

- by Jeffrey McDaniel

Upon completion of the Primavera ETL process there are a few ways to determine if the process finished successfully. First, in the <installation directory>\log folder, there is a staretlprocess.log and staretl.html files. These files will give the output results of the ETL run. The staretl.html file will give a detailed summary of each step of the process, its run time, and its status. The .log file, based on the logging level set in the Configuration tool, can give extensive information about the ETL process. The log file can be used as a validation for process completion. To automate the monitoring of these log files, perform the following steps: 1. Write a custom application to parse through the log file and search for [ERROR] . In most cases, a major [ERROR] could cause the ETL process to fail. Searching the log and finding this value is worthy of an alert. 2. Determine the total number of steps in the ETL process, and validate that the log file recorded and entry for the final step. For example validate that your log file contains an entry for Step 39/39 (could be different based on the version you are running). If there is no Step 39/39, then either the process is taking longer than expected or it didn't make it to the end. Either way this would be a good cause for an alert. 3. Check the last line in the log file. The last line of the log file should contain an indication that the ETL run completed successfully. For example, the last line of a log file will say (results could be different based on Reporting Database versions): [INFO] (Message) Finished Writing Report 4. You could write an Ant script to execute the ETL process and have it set to - failonerror="true" - and from there send results to an external tool to monitor the jobs, send to email, or send to database. With each ETL run, the log file appends to the existing log file by default. Because of this behavior, I would recommend renaming the existing log files before running a new ETL process. By doing this, only log entries for the currently running ETL process is recorded in the new log files. Based on these log entries, alerts can be setup to notify the administrator or DBA. Another way to determine if the ETL process has completed successfully is to monitor the etl_processmaster table. Depending on the Reporting Database version this could be in the Stage or Star databases. As of Reporting Database 2.2 and higher this would be in the Star database. The etl_processmaster table records entries for the ETL run along with a Start and Finish time. If the ETl process has failed the Finish date should be null. This table can be queried at a time when ETL process is expected to be finished and if null send an alert. These are just some options. There are additional ways this can be accomplished based around these two areas - log files or database. Here is an additional query to gather more information about your ETL run (connect as Staruser): SELECT SYSDATE,test_script,decode(loc, 0, PROCESSNAME, trim(SUBSTR(PROCESSNAME, loc+1))) PROCESSNAME ,duration duration from ( select (e.endtime - b.starttime) * 1440 duration, to_char(b.starttime, 'hh24:mi:ss') starttime, to_char(e.endtime, 'hh24:mi:ss') endtime, b.PROCESSNAME, instr(b.PROCESSNAME, ']') loc, b.infotype test_script from ( select processid, infodate starttime, PROCESSNAME, INFOMSG, INFOTYPE from etl_processinfo where processid = (select max(PROCESSID) from etl_processinfo) and infotype = 'BEGIN' ) b inner Join ( select processid, infodate endtime, PROCESSNAME, INFOMSG, INFOTYPE from etl_processinfo where processid = (select max(PROCESSID) from etl_processinfo) and infotype = 'END' ) e on b.processid = e.processid and b.PROCESSNAME = e.PROCESSNAME order by b.starttime)

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Java Champion Dick Wall Explores the Virtues of Scala (otn interview)

- by Janice J. Heiss

In a new interview up on otn/java, titled “Java Champion Dick Wall on the Virtues of Scala (Part 2),” Dick Wall explains why, after a long career in programming exploring Lisp, C, C++, Python, and Java, he has finally settled on Scala as his language of choice. From the interview: “I was always on the lookout for a language that would give me both Python-like productivity and simplicity for just writing something and quickly having it work and that also offers strong performance, toolability, and type safety (all of which I like in Java). Scala is simply the first language that offers all those features in a package that suits me. Programming in Scala feels like programming in Python (if you can think it, you can do it), but with the benefit of having a compiler looking over your shoulder and telling you that you have the wrong type here or the wrong method name there.The final ‘aha!’ moment came about a year and a half ago. I had a quick task to complete, and I started writing it in Python (as I have for many years) but then realized that I could probably write it just as fast in Scala. I tried, and indeed I managed to write it just about as fast.”Wall makes the remarkable claim that once Java developers have learned to work in Scala, when they work on large projects, they typically find themselves more productive than they are in Java. “Of course,” he points out, “people are always going to argue about these claims, but I can put my hand over my heart and say that I am much more productive in Scala than I was in Java, and I see no reason why the many people I know using Scala wouldn’t say the same without some reason.”Read the interview here.

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Interactive Reporting Translation Workbench utility is available

- by THE

As you may have seen in our Newsletter, Oracle has released the "Oracle Hyperion Interactive Reporting Translation Workbench" for Hyperion Interactive Reporting (IR) customers who are moving to Oracle Business Intelligence Enterprise Edition (OBIEE). A summary for this utility can be found here. To get the Utility along with documentation and training material we suggest that you visit the Oracle Technology Network ( OTN ) "Oracle Hyperion Interactive Reporting Downloads" page. Friendly enough, instead of hundreds of pages of "getting started Docs", Oracle has packed some training videos into the downloads, so that getting started is made as easy as possible. But of course the documentation comes with it as well.

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4 Ways Your Brand Can Jump From the Edge of Space

- by Mike Stiles

Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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Master Data Management – A Foundation for Big Data Analysis

- by Manouj Tahiliani

While Master Data Management has crossed the proverbial chasm and is on its way to becoming mainstream, businesses are being hammered by a new megatrend called Big Data. Big Data is characterized by massive volumes, its high frequency, the variety of less structured data sources such as email, sensors, smart meters, social networks, and Weblogs, and the need to analyze vast amounts of data to determine value to improve upon management decisions. Businesses that have embraced MDM to get a single, enriched and unified view of Master data by resolving semantic discrepancies and augmenting the explicit master data information from within the enterprise with implicit data from outside the enterprise like social profiles will have a leg up in embracing Big Data solutions. This is especially true for large and medium-sized businesses in industries like Retail, Communications, Financial Services, etc that would find it very challenging to get comprehensive analytical coverage and derive long-term success without resolving the limitations of the heterogeneous topology that leads to disparate, fragmented and incomplete master data. For analytical success from Big Data or in other words ROI from Big Data Investments, businesses need to acquire, organize and analyze the deluge of data to make better decisions. There will need to be a coexistence of structured and unstructured data and to maintain a tight link between the two to extract maximum insights. MDM is the catalyst that helps maintain that tight linkage by providing an understanding about the identity, characteristics of Persons, Companies, Products, Suppliers, etc. associated with the Big Data and thereby help accelerate ROI. In my next post I will discuss about patterns for co-existing Big Data Solutions and MDM. Feel free to provide comments and thoughts on above as well as Integration or Architectural patterns.

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PCI Compliance Book Suggestion

- by Joel Weise

I am always looking for good books on security, compliance and of course, PCI. Here is one I think you will find very useful. "PCI Compliance, Third Edition: Understand and Implement Effective PCI Data Security Standard Compliance" by Branden Williams and Anton Chuvakin. [Fair disclosure - Branden and I work together on the Information Systems Security Association Journal's editorial board.] The primary reason I like this book is that the authors take a holistic architectural approach to PCI compliance and that to me is the most safe and sane way to approach PCI. Using such an architectural approach to PCI is, in my humble opinion, the underlying intent of PCI. Don't create a checklist of the PCI DSS and then map a solution to each. That is a recipe for disaster. Instead, look at how the different components and their configurations work together in a synergistic fashion. In short, create a security architecture and governance framework (the ISO 27000 series is a good place to start) that begins with an evaluation of the requirements laid down in the PCI DSS, as well as your other applicable compliance, business and technical requirements. By developing an integrated security architecture you should be able to not only address current requirements, but also be in a position to quickly address future ones as well.

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NightHacking Tour Across Europe

- by Tori Wieldt

Java Evangelist Stephen Chin (@steveonjava) is motorcycling across Europe, and dropping in on developers and Java User Groups to talk about Java and do some hacking. What's cool is you'll be able to be a part of it too: watch via live streaming, and interact using #nighthacking on Twitter. The tour will kickoff stateside with a visit to James Gosling (Father of the Java Language) - Wednesday Oct 24 at 11AM PST. Some noteworthy stops on the tour include: Ben Evans (LJC Leader and Author) - Saturday Oct 27 at 8PM BST (12PM PST) Adam Bien (Java Champion and Author) - Friday Nov 2 at 11AM CEST (2AM PST) Andres Almiray (Griffon Founder and Author) - Sunday Nov 4 at 8PM CEST (11AM PST) In total, there will be over 20 different interviews, several JUG visits, and special coverage of J-Fall and Devoxx conference.You can view the full schedule and watch streaming video at nighthacking.com.

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Same SELECT used in an INSERT has different execution plan

- by amacias

A customer complained that a query and its INSERT counterpart had different execution plans, and of course, the INSERT was slower. First lets look at the SELECT : SELECT ua_tr_rundatetime, ua_ch_treatmentcode, ua_tr_treatmentcode, ua_ch_cellid, ua_tr_cellid FROM (SELECT DISTINCT CH.treatmentcode AS UA_CH_TREATMENTCODE, CH.cellid AS UA_CH_CELLID FROM CH, DL WHERE CH.contactdatetime > SYSDATE - 5 AND CH.treatmentcode = DL.treatmentcode) CH_CELLS, (SELECT DISTINCT T.treatmentcode AS UA_TR_TREATMENTCODE, T.cellid AS UA_TR_CELLID, T.rundatetime AS UA_TR_RUNDATETIME FROM T, DL WHERE T.treatmentcode = DL.treatmentcode) TRT_CELLS WHERE CH_CELLS.ua_ch_treatmentcode(+) = TRT_CELLS.ua_tr_treatmentcode; The query has 2 DISTINCT subqueries. The execution plan shows one with DISTICT Placement transformation applied and not the other. The view in Step 5 has the prefix VW_DTP which means DISTINCT Placement. -------------------------------------------------------------------- | Id | Operation | Name | Cost (%CPU) -------------------------------------------------------------------- | 0 | SELECT STATEMENT | | 272K(100) |* 1 | HASH JOIN OUTER | | 272K (1) | 2 | VIEW | | 4408 (1) | 3 | HASH UNIQUE | | 4408 (1) |* 4 | HASH JOIN | | 4407 (1) | 5 | VIEW | VW_DTP_48BAF62C | 1660 (2) | 6 | HASH UNIQUE | | 1660 (2) | 7 | TABLE ACCESS FULL | DL | 1644 (1) | 8 | TABLE ACCESS FULL | T | 2744 (1) | 9 | VIEW | | 267K (1) | 10 | HASH UNIQUE | | 267K (1) |* 11 | HASH JOIN | | 267K (1) | 12 | PARTITION RANGE ITERATOR| | 266K (1) |* 13 | TABLE ACCESS FULL | CH | 266K (1) | 14 | TABLE ACCESS FULL | DL | 1644 (1) -------------------------------------------------------------------- Query Block Name / Object Alias (identified by operation id): ------------------------------------------------------------- 1 - SEL$1 2 - SEL$AF418D5F / TRT_CELLS@SEL$1 3 - SEL$AF418D5F 5 - SEL$F6AECEDE / VW_DTP_48BAF62C@SEL$48BAF62C 6 - SEL$F6AECEDE 7 - SEL$F6AECEDE / DL@SEL$3 8 - SEL$AF418D5F / T@SEL$3 9 - SEL$2 / CH_CELLS@SEL$1 10 - SEL$2 13 - SEL$2 / CH@SEL$2 14 - SEL$2 / DL@SEL$2 Predicate Information (identified by operation id): --------------------------------------------------- 1 - access("CH_CELLS"."UA_CH_TREATMENTCODE"="TRT_CELLS"."UA_TR_TREATMENTCODE") 4 - access("T"."TREATMENTCODE"="ITEM_1") 11 - access("CH"."TREATMENTCODE"="DL"."TREATMENTCODE") 13 - filter("CH"."CONTACTDATETIME">SYSDATE@!-5) The outline shows PLACE_DISTINCT(@"SEL$3" "DL"@"SEL$3") indicating that the QB3 is the one that got the transformation. Outline Data ------------- /*+ BEGIN_OUTLINE_DATA IGNORE_OPTIM_EMBEDDED_HINTS OPTIMIZER_FEATURES_ENABLE('11.2.0.3') DB_VERSION('11.2.0.3') ALL_ROWS OUTLINE_LEAF(@"SEL$2") OUTLINE_LEAF(@"SEL$F6AECEDE") OUTLINE_LEAF(@"SEL$AF418D5F") PLACE_DISTINCT(@"SEL$3" "DL"@"SEL$3") OUTLINE_LEAF(@"SEL$1") OUTLINE(@"SEL$48BAF62C") OUTLINE(@"SEL$3") NO_ACCESS(@"SEL$1" "TRT_CELLS"@"SEL$1") NO_ACCESS(@"SEL$1" "CH_CELLS"@"SEL$1") LEADING(@"SEL$1" "TRT_CELLS"@"SEL$1" "CH_CELLS"@"SEL$1") USE_HASH(@"SEL$1" "CH_CELLS"@"SEL$1") FULL(@"SEL$2" "CH"@"SEL$2") FULL(@"SEL$2" "DL"@"SEL$2") LEADING(@"SEL$2" "CH"@"SEL$2" "DL"@"SEL$2") USE_HASH(@"SEL$2" "DL"@"SEL$2") USE_HASH_AGGREGATION(@"SEL$2") NO_ACCESS(@"SEL$AF418D5F" "VW_DTP_48BAF62C"@"SEL$48BAF62C") FULL(@"SEL$AF418D5F" "T"@"SEL$3") LEADING(@"SEL$AF418D5F" "VW_DTP_48BAF62C"@"SEL$48BAF62C" "T"@"SEL$3") USE_HASH(@"SEL$AF418D5F" "T"@"SEL$3") USE_HASH_AGGREGATION(@"SEL$AF418D5F") FULL(@"SEL$F6AECEDE" "DL"@"SEL$3") USE_HASH_AGGREGATION(@"SEL$F6AECEDE") END_OUTLINE_DATA */ The 10053 shows there is a comparative of cost with and without the transformation. This means the transformation belongs to Cost-Based Query Transformations (CBQT). In SEL$3 the optimization of the query block without the transformation is 6659.73 and with the transformation is 4408.41 so the transformation is kept. GBP/DP: Checking validity of GBP/DP for query block SEL$3 (#3) DP: Checking validity of distinct placement for query block SEL$3 (#3) DP: Using search type: linear DP: Considering distinct placement on query block SEL$3 (#3) DP: Starting iteration 1, state space = (5) : (0) DP: Original query DP: Costing query block. DP: Updated best state, Cost = 6659.73 DP: Starting iteration 2, state space = (5) : (1) DP: Using DP transformation in this iteration. DP: Transformed query DP: Costing query block. DP: Updated best state, Cost = 4408.41 DP: Doing DP on the original QB. DP: Doing DP on the preserved QB. In SEL$2 the cost without the transformation is less than with it so it is not kept. GBP/DP: Checking validity of GBP/DP for query block SEL$2 (#2) DP: Checking validity of distinct placement for query block SEL$2 (#2) DP: Using search type: linear DP: Considering distinct placement on query block SEL$2 (#2) DP: Starting iteration 1, state space = (3) : (0) DP: Original query DP: Costing query block. DP: Updated best state, Cost = 267936.93 DP: Starting iteration 2, state space = (3) : (1) DP: Using DP transformation in this iteration. DP: Transformed query DP: Costing query block. DP: Not update best state, Cost = 267951.66 To the same query an INSERT INTO is added and the result is a very different execution plan. INSERT INTO cc (ua_tr_rundatetime, ua_ch_treatmentcode, ua_tr_treatmentcode, ua_ch_cellid, ua_tr_cellid)SELECT ua_tr_rundatetime, ua_ch_treatmentcode, ua_tr_treatmentcode, ua_ch_cellid, ua_tr_cellidFROM (SELECT DISTINCT CH.treatmentcode AS UA_CH_TREATMENTCODE, CH.cellid AS UA_CH_CELLID FROM CH, DL WHERE CH.contactdatetime > SYSDATE - 5 AND CH.treatmentcode = DL.treatmentcode) CH_CELLS, (SELECT DISTINCT T.treatmentcode AS UA_TR_TREATMENTCODE, T.cellid AS UA_TR_CELLID, T.rundatetime AS UA_TR_RUNDATETIME FROM T, DL WHERE T.treatmentcode = DL.treatmentcode) TRT_CELLSWHERE CH_CELLS.ua_ch_treatmentcode(+) = TRT_CELLS.ua_tr_treatmentcode;----------------------------------------------------------| Id | Operation | Name | Cost (%CPU)----------------------------------------------------------| 0 | INSERT STATEMENT | | 274K(100)| 1 | LOAD TABLE CONVENTIONAL | | |* 2 | HASH JOIN OUTER | | 274K (1)| 3 | VIEW | | 6660 (1)| 4 | SORT UNIQUE | | 6660 (1)|* 5 | HASH JOIN | | 6659 (1)| 6 | TABLE ACCESS FULL | DL | 1644 (1)| 7 | TABLE ACCESS FULL | T | 2744 (1)| 8 | VIEW | | 267K (1)| 9 | SORT UNIQUE | | 267K (1)|* 10 | HASH JOIN | | 267K (1)| 11 | PARTITION RANGE ITERATOR| | 266K (1)|* 12 | TABLE ACCESS FULL | CH | 266K (1)| 13 | TABLE ACCESS FULL | DL | 1644 (1)----------------------------------------------------------Query Block Name / Object Alias (identified by operation id):------------------------------------------------------------- 1 - SEL$1 3 - SEL$3 / TRT_CELLS@SEL$1 4 - SEL$3 6 - SEL$3 / DL@SEL$3 7 - SEL$3 / T@SEL$3 8 - SEL$2 / CH_CELLS@SEL$1 9 - SEL$2 12 - SEL$2 / CH@SEL$2 13 - SEL$2 / DL@SEL$2Predicate Information (identified by operation id):--------------------------------------------------- 2 - access("CH_CELLS"."UA_CH_TREATMENTCODE"="TRT_CELLS"."UA_TR_TREATMENTCODE") 5 - access("T"."TREATMENTCODE"="DL"."TREATMENTCODE") 10 - access("CH"."TREATMENTCODE"="DL"."TREATMENTCODE") 12 - filter("CH"."CONTACTDATETIME">SYSDATE@!-5)Outline Data------------- /*+ BEGIN_OUTLINE_DATA IGNORE_OPTIM_EMBEDDED_HINTS OPTIMIZER_FEATURES_ENABLE('11.2.0.3') DB_VERSION('11.2.0.3') ALL_ROWS OUTLINE_LEAF(@"SEL$2") OUTLINE_LEAF(@"SEL$3") OUTLINE_LEAF(@"SEL$1") OUTLINE_LEAF(@"INS$1") FULL(@"INS$1" "CC"@"INS$1") NO_ACCESS(@"SEL$1" "TRT_CELLS"@"SEL$1") NO_ACCESS(@"SEL$1" "CH_CELLS"@"SEL$1") LEADING(@"SEL$1" "TRT_CELLS"@"SEL$1" "CH_CELLS"@"SEL$1") USE_HASH(@"SEL$1" "CH_CELLS"@"SEL$1") FULL(@"SEL$2" "CH"@"SEL$2") FULL(@"SEL$2" "DL"@"SEL$2") LEADING(@"SEL$2" "CH"@"SEL$2" "DL"@"SEL$2") USE_HASH(@"SEL$2" "DL"@"SEL$2") USE_HASH_AGGREGATION(@"SEL$2") FULL(@"SEL$3" "DL"@"SEL$3") FULL(@"SEL$3" "T"@"SEL$3") LEADING(@"SEL$3" "DL"@"SEL$3" "T"@"SEL$3") USE_HASH(@"SEL$3" "T"@"SEL$3") USE_HASH_AGGREGATION(@"SEL$3") END_OUTLINE_DATA */ There is no DISTINCT Placement view and no hint.The 10053 trace shows a new legend "DP: Bypassed: Not SELECT"implying that this is a transformation that it is possible only for SELECTs. GBP/DP: Checking validity of GBP/DP for query block SEL$3 (#4) DP: Checking validity of distinct placement for query block SEL$3 (#4) DP: Bypassed: Not SELECT. GBP/DP: Checking validity of GBP/DP for query block SEL$2 (#3) DP: Checking validity of distinct placement for query block SEL$2 (#3) DP: Bypassed: Not SELECT. In 12.1 (and hopefully in 11.2.0.4 when released) the restriction on applying CBQT to some DMLs and DDLs (like CTAS) is lifted.This is documented in BugTag Note:10013899.8 Allow CBQT for some DML / DDLAnd interestingly enough, it is possible to have a one-off patch in 11.2.0.3. SQL> select DESCRIPTION,OPTIMIZER_FEATURE_ENABLE,IS_DEFAULT 2 from v$system_fix_control where BUGNO='10013899'; DESCRIPTION ---------------------------------------------------------------- OPTIMIZER_FEATURE_ENABLE IS_DEFAULT ------------------------- ---------- enable some transformations for DDL and DML statements 11.2.0.4 1

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EBS Concurrent Processing Information Center

- by LuciaC

Do you have problems or questions about concurrent request processing? Do you want to know: How and when to run CP Diagnostics? What are the latest Hot Topics being looked at for Concurrent Processing? All about the Concurrent Process Analyzer self-service Health-Check script? Go to the EBS Concurrent Processing Information Center (Doc ID 1304305.1) and find out the above and lots more!

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ADF Faces Skin Editor - How to Work with It

- by Shay Shmeltzer

The ODTUG Kscop11 conference was a great success with lots of sessions about FMW running in a special track. I did several sessions and labs in the conference, and I thought it might be a good idea to at least give you a taste of what you might have missed. So here is most of what I demoed in my ADF Faces Skinning session (not all though - that session was 60 minutes long, and while everyone did end up going out of the building in the middle because of a fire drill for about 5 minutes, there was other things covered in the session as well). In the demo here you'll see how to generate new images and default color scheme, how to identify a component class with Firebug, how to skin a component, how to identify the global selector of a property, how to change fonts and how to change strings. By the way, for more on ADF Skinning you should also listen to the ADF Insider seminar that Frank Nimphius recorded on skinning, it will give you better understanding of the overall skinning process. P.S. in the demo I add an entry to the web.xml file which prevent ADF Faces from compressing the HTML that is generated. The entry is for org.apache.myfaces.trinidad.DISABLE_CONTENT_COMPRESSION and I set it to true. This is very useful when you work on creating the skin, but don't forget to un-set it before you go production.

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Recordings Available - Features & Functions Forms Module

- by MHundal

ETPM provides robust Forms functionality that allows implementations to configure Registration & Tax Forms, configure Form Rules and process the Forms. The Forms Definition allows for defining the Form Sections and Form Lines. The Forms Generator uses the Forms Definition details to create the necessary Business Objects, Application Security and User Interfaces to allow interaction with the Forms. Form Rules are used for validation of the Form Line details and creating entities in the system (creating taxpayers, accounts, financial transactions, etc...). The following recordings provide an overview of the Forms Definition Process, Form Rules and other important concepts part of the Forms Module. Forms Module Overview: https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66851417&rKey=7de22df4978e7974 Forms Configuration Overview: https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66964342&rKey=ea564cfd701bb32d Form Rules Overview: https://oracletalk.webex.com/oracletalk/ldr.php?AT=pb&SP=MC&rID=66966652&rKey=2e02c1e28e058d70

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Common SOA Problems by C2B2

- by JuergenKress

SOA stands for Service Oriented Architecture and has only really come together as a concrete approach in the last 15 years or so, although the concepts involved have been around for longer. Oracle SOA Suite is based around the Service Component Architecture (SCA) devised by the Open SOA collaboration of companies including Oracle and IBM. SCA, as used in SOA suite, is designed as a way to crystallise the concepts of SOA into a standard which ensures that SOA principles like the separation of application and business logic are maintained. Orchestration or Integration? A common thing to see with many people who are beginning to either build a new SOA based infrastructure, or move an old system to be service oriented, is confusion in the purpose of SOA technologies like BPEL and enterprise service buses. For a lot of problems, orchestration tools like BPEL or integration tools like an ESB will both do the job and achieve the right objectives; however it’s important to remember that, although a hammer can be used to drive a screw into wood, that doesn’t mean it’s the best way to do it. Service Integration is the act of connecting components together at a low level, which usually results in a single external endpoint for you to expose to your customers or other teams within your organisation – a simple product ordering system, for example, might integrate a stock checking service and a payment processing service. Process Orchestration, however, is generally a higher level approach whereby the (often externally exposed) service endpoints are brought together to track an end-to-end business process. This might include the earlier example of a product ordering service and couple it with a business rules service and human task to handle edge-cases. A good (but not exhaustive) rule-of-thumb is that integrations performed by an ESB will usually be real-time, whereas process orchestration in a SOA composite might comprise processes which take a certain amount of time to complete, or have to wait pending manual intervention. BPEL vs BPMN For some, with pre-existing SOA or business process projects, this decision is effectively already made. For those embarking on new projects it’s certainly an important consideration for those using Oracle SOA software since, due to the components included in SOA Suite and BPM Suite, the choice of which to buy is determined by what they offer. Oracle SOA suite has no BPMN engine, whereas BPM suite has both a BPMN and a BPEL engine. SOA suite has the ESB component “Mediator”, whereas BPM suite has none. Decisions must be made, therefore, on whether just one or both process modelling languages are to be used. The wrong decision could be costly further down the line. Design for performance: Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: C2B2,SOA best practice,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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Social Engagement: One Size Doesn't Fit Anyone

- by Mike Stiles

The key to achieving meaningful social engagement is to know who you’re talking to, know what they like, and consistently deliver that kind of material to them. Every magazine for women knows this. When you read the article titles promoted on their covers, there’s no mistaking for whom that magazine is intended. And yet, confusion still reigns at many brands as to exactly whom they want to talk to, what those people want to hear, and what kind of content they should be creating for them. In most instances, the root problem is brands want to be all things to all people. Their target audience…the world! Good luck with that. It’s 2012, the age of aggregation and custom content delivery. To cope with the modern day barrage of information, people have constructed technological filters so that content they regard as being “for them” is mostly what gets through. Even if your brand is for men and women, young and old, you may want to consider social properties that divide men from women, and young from old. Yes, a man might find something in a women’s magazine that interests him. But that doesn’t mean he’s going to subscribe to it, or buy even one issue. In fact he’ll probably never see the article he’d otherwise be interested in, because in his mind, “This isn’t for me.” It wasn’t packaged for him. News Flash: men and women are different. So it’s a tall order to craft your Facebook Page or Twitter handle to simultaneously exude the motivators for both. The Harris Interactive study “2012 Connecting and Communicating Online: State of Social Media” sheds light on the differing social behaviors and drivers. -65% of women (vs. 59% of men) stay glued to social because they don’t want to miss anything. -25% of women check social when they wake up, before they check email. Only 18% of men check social before e-mail. -95% of women surveyed belong to Facebook vs. 86% of men. -67% of women log in to Facebook once a day or more vs. 54% of men. -Conventional wisdom is Pinterest is mostly a woman-thing, right? That may be true for viewing, but not true for sharing. Men are actually more likely to share on Pinterest than women, 23% to 10%. -The sharing divide extends to YouTube. 68% of women use it mainly for consumption, as opposed to 52% of men. -Women are as likely to have a Twitter account as men, but they’re much less likely to check it often. 54% of women check it once a week compared to 2/3 of men. Obviously, there are some takeaways from this depending on your target. Women don’t want to miss out on anything, so serialized content might be a good idea, right? Promotional posts that lead to a big payoff could keep them hooked. Posts for women might be better served first thing in the morning. If sharing is your goal, maybe male-targeted content is more likely to get those desired shares. And maybe Twitter is a better place to aim your male-targeted content than Facebook. Some grocery stores started experimenting with male-only aisles. The results have been impressive. Why? Because while it’s true men were finding those same items in the store just fine before, now something has been created just for them. They have a place in the store where they belong. Each brand’s strategy and targets are going to differ. The point is…know who you’re talking to, know how they behave, know what they like, and deliver content using any number of social relationship management targeting tools that meets their expectations. If, however, you’re committed to a one-size-fits-all, “our content is for everybody” strategy (or even worse, a “this is what we want to put out and we expect everybody to love it” strategy), your content will miss the mark for more often than it hits. @mikestilesPhoto via stock.schng

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