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• Top Questions and Answers for Pluging into Oracle Database as a Service

  - by David Swanger

  Yesterday we hosted a comprehensive online forum that shared a comprehensive path to help your organization design, deploy, and deliver a Database as a Service cloud. If you missed the online forum, you can watch it on demand by registering here. We received numerous questions.  Below are highlights of the most informative: DBaaS requires a lengthy and careful design efforts. What is the minimum requirements of setting up a scaled-down environment and test it out? You should have an OEM 12c environment for DBaaS administration and then a target database deployment platform that has the key characteristics of what your production environment will look like. This could be a single server or it could be a small pool of hosts if your production DBaaS will be larger and you want to test a more robust / real world configuration with Zones and Pools or DR capabilities for example. How does this benefit companies having their own data center? This allows companies to transform their internal IT to a service delivery model for the database. The benefits to the company are significant cost savings, improved business agility and reduced risk. The benefits to the consumers (internal) of services if much fast provisioning, and response to change in business requirements. From a deployment perspective, is DBaaS's job solely DBA's job? The best deployment model enables the DBA (or end-user) to control the entire process. All resources required to deploy the service are pre-provisioned, and there are no external dependencies (on network, storage, sysadmins teams). The service is created either via a self-service portal or by the DBA. The purpose of self service seems to be that the end user does not rely on the DBA. I just need to give him a template. He decides how much AMM he needs. Why shall I set it one by one. That doesn't seem to be the purpose of self service. Most customers we have worked with define a standardized service catalog, with a few (2 to 5) different classes of service. For each of these classes, there is a pre-defined deployment template, and the user has the ability to select from some pre-defined service sizes. The administrator only has to create this catalog once. Each user then simply selects from the options offered in the catalog.  Looking at DBaaS service definition, it seems to be no different from a service definition provided by a well defined DBA team. Why do you attribute it to DBaaS? There are a couple of perspectives. First, some organizations might already be operating with a high level of standardization and a higher level of maturity from an ITIL or Service Management perspective. Their journey to DBaaS could be shorter and their Service Definition will evolve less but they still might need to add capabilities such as Self Service and Metering/Chargeback. Other organizations are still operating in highly siloed environments with little automation and their formal Service Definition (if they have one) will be a lot less mature today. Therefore their future state DBaaS will look a lot different from their current state, as will their Service Definition. How database as a service impact or help with "Click to Compute" or deploying "Database in cloud infrastructure" DBaaS enables Click to Compute. Oracle DBaaS can be implemented using three architecture models: Oracle Multitenant 12c, native consolidation using Oracle Database and consolidation using virtualization in infrastructure cloud. As Deploy session showed, you get higher consolidating density and efficiency using Multitenant and higher isolation using infrastructure cloud. Depending upon your business needs, DBaaS can be implemented using any of these models. How exactly is the DBaaS different from the traditional db? Storage/OS/DB all together to 'transparently' provide service to applications? Will there be across-databases access by application/user. Some key differences are: 1) The services run on a shared platform. 2) The services can be rapidly provisioned (< 15 minutes). 3) The services are dynamic and can be relocated, grown, shrunk as needed to meet business needs without disruption and rapidly. 4) The user is able to provision the services directly from a standardized service catalog.. With 24x7x365 databases its difficult to find off peak hrs to do basic admin tasks such as gathering stats, running backups, batch jobs. How does pluggable database handle this and different needs/patching downtime of apps databases might be serving? You can gather stats in Oracle Multitenant the same way you had been in regular databases. Regarding patching/upgrading, Oracle Multitenant makes patch/upgrade very efficient in that you can pre-provision a new version/patched multitenant db in a different ORACLE_HOME and then unplug a PDB from its CDB and plug it into the newer/patched CDB in seconds.  Thanks for all the great questions!  If you'd like to learn more and missed the online forum, you can watch it on demand here.

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• What Counts for a DBA: Humility

  - by drsql

  In football (the American sort, naturally,) there are a select group of players who really hope to never have their names called during the game. They are members of the offensive line, and their job is to protect other players so they can deliver the ball to the goal to score points. When you do hear their name called, it is usually because they made a mistake and the player that they were supposed to protect ended up flat on his back admiring the clouds in the sky instead of advancing towards the goal to scoring point. Even on the rare occasion their name is called for a good reason, it is usually because they were making up for a teammate who had made a mistake and they covered up for them. The role of offensive lineman is a very good analogy for the role of the admin DBA. As a DBA, you are called on to be barely visible and rarely heard, protecting the company data assets tenaciously, even though the enemies to our craft surround us on all sides:. Developers: Cries of ‘foul!’ often ensue when the DBA says that they want data integrity to be stringently enforced and that documentation is needed so they can support systems, mostly because every error occurrence in the enterprise will be initially blamed on the database and fall to the DBA to troubleshoot. Insisting too loudly may bring those cries of ‘foul’ that somewhat remind you of when your 2 year old daughter didn't want to go to bed. The result of this petulance is that the next "enemy" gets involved. Managers: The concerns that motivate DBAs to argue will not excite the kind of manager who gets his technical knowledge from a glossy magazine filled with buzzwords, charts, and pretty pictures. However, the other programmers in the organization will tickle the buzzword void with a stream of new-sounding ideas and technologies constantly, along with warnings that if we did care about data integrity and document things, the budget would explode! In contrast, the arguments for integrity of data and supportability tend to be about as exciting as watching grass grow, and far too many manager types seem to prefer to smoke it than watch it. Packaged Applications: The DBA is rarely given a chance to review a new application that is being demonstrated for the enterprise, and rarer still is the DBA that gets a veto of an application because the database it uses has clearly been created by an architect that won't read a data modeling book because he is already married. More often than not this leads to hours of work for the DBA trying to performance-tune a database with a menagerie of rules that must be followed to stay within the  application support agreement, such as no changing indexes on a third party schema even though there are 10 billion rows instead of the 10 thousand when the system was last optimized. Hardware Failures: Physical disks, networking devices, memory, and backup devices all come with a measure known as ‘mean time before failure’ and it is never listed in centuries or eons. More like years, and the term ‘mean’ indicates that half of the devices are expected to fail before that, which by my calendar means any hour of any day that it wants to fail it will. But the DBA sucks it up and does the task at hand with a humility that makes them nearly invisible to all but the most observant person in the organization. The best DBAs I know are so proactive in their relentless pursuit of perfection that they detect many of the bugs (which they seldom caused) in the system well before they become a problem. In the end the DBA gets noticed for one of same two reasons as the offensive lineman. You make a mistake, like dropping a critical production database that had never been backed up; or when a system crashes for any reason whatsoever and they are on the spot with troubleshooting and system restoration plans that have been well thought out, tested, and tested again. Not because there is any glory in it, but because it is what they do.   Note: The characteristics of the professions referred to in this blog are meant to be overstated stereotypes for humorous effect, and even some DBAs aren't quite this perfect. If you are reading this far and haven’t hand written a 10 page flaming comment about how you are a _______ and you aren’t like this, that is awesome. Not every situation applies to everyone, but if you have never worked with a bad packaged app, a magazine trained manager, programmers that aren’t team players, or hardware that occasionally failed, relax and go have a unicorn sandwich before you wake up.

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• Impressions and Reactions from Alliance 2012

  - by user739873

  Alliance 2012 has come to a conclusion.  What strikes me about every Alliance conference is the amazing amount of collaboration and cooperation I see across higher education in the sharing of best practices around the entire Oracle PeopleSoft software suite, not just the student information system (Oracle’s PeopleSoft Campus Solutions).  In addition to the vibrant U.S. organization, it's gratifying to see the growth in the international attendance again this year, with an EMEA HEUG organizing to complement the existing groups in the Netherlands, South Africa, and the U.K.  Their first meeting is planned for London in October, and I suspect they'll be surprised at the amount of interest and attendance. In my discussions with higher education IT and functional leadership at Alliance there were a number of instances where concern was expressed about Oracle's commitment to higher education as an industry, primarily because of a lack of perceived innovation in the applications that Oracle develops for this market. Here I think perception and reality are far apart, and I'd like to explain why I believe this to be true. First let me start with what I think drives this perception. Predominately it's in two areas. The first area is the user interface, both for students and faculty that interact with the system as "customers", and for those employees of the institution (faculty, staff, and sometimes students as well) that use the system in some kind of administrative role. Because the UI hasn't changed all that much from the PeopleSoft days, individuals perceive this as a dead product with little innovation and therefore Oracle isn't investing. The second area is around the integration of the higher education suite of applications (PeopleSoft Campus Solutions) and the rest of the Oracle software assets. Whether grown organically or acquired, there is an impressive array of middleware and other software products that could be leveraged much more significantly by the higher education applications than is currently the case today. This is also perceived as lack of investment. Let me address these two points.  First the UI.  More is being done here than ever before, and the PAG and other groups where this was discussed at Alliance 2012 were more numerous than I've seen in any past meeting. Whether it's Oracle development leveraging web services or some extremely early but very promising work leveraging the recent Endeca acquisition (see some cool examples here) there are a lot of resources aimed at this issue.  There are also some amazing prototypes being developed by our UX (user experience team) that will eventually make their way into the higher education applications realm - they had an impressive setup at Alliance.  Hopefully many of you that attended found this group. If not, the senior leader for that team Jeremy Ashley will be a significant contributor of content to our summer Industry Strategy Council meeting in Washington in June. In the area of integration with other elements of the Oracle stack, this is also an area of focus for the company and my team.  We're making this a priority especially in the areas of identity management and security, leveraging WebCenter more effectively for content, imaging, and mobility, and driving towards the ultimate objective of WebLogic Suite as our platform for SOA, links to learning management systems (SAIP), and content. There is also much work around business intelligence centering on OBI applications. But at the end of the day we get enormous value from the HEUG (higher education user group) and the various subgroups formed as a part of this community that help us align and prioritize our investments, whether it's around better integration with other Oracle products or integration with partner offerings.  It's one of the healthiest, mutually beneficial relationships between customers and an Education IT concern that exists on the globe. And I can't avoid mentioning that this kind of relationship between higher education and the corporate IT community that can truly address the problems of efficiency and effectiveness, institutional excellence (which starts with IT) and student success.  It's not (in my opinion) going to be solved through community source - cost and complexity only increase in that model and in the end higher education doesn't ultimately focus on core competencies: educating, developing, and researching.  While I agree with some of what Michael A. McRobbie wrote in his EDUCAUSE Review article (Information Technology: A View from Both Sides of the President’s Desk), I take strong issue with his assertion that the "the IT marketplace is just the opposite of long-term stability...."  Sure there has been healthy, creative destruction in the past 2-3 decades, but this has had the effect of, in the aggregate, benefiting education with greater efficiency, more innovation and increased stability as larger, more financially secure firms acquire and develop integrated solutions. Cole

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• WEBLOGIC 12C HANDS-ON BOOTCAMP

  - by agallego

    Oracle PartnerNetwork | Account | Feedback   JOIN THE ORACLE WEBLOGIC PARTNER COMMUNITY AND ATTEND A WEBLOGIC 12C HANDS-ON BOOTCAMP Dear partner As a valued partner we would like to invite you for the WebLogic Partner Community and our WebLogic 12c hands-on Bootcamps – free of charge! Please first login at http://partner.oracle.com and then visit: WebLogic Partner Community. (If you need support with your account please contact the Oracle Partner Business Center). The goal of the WebLogic Partner Community is to provide you with the latest information on Oracle's offerings and to facilitate the exchange of experience within community members. Register Now FREE Assessment vouchers to become certified and WebLogic Server 12c 200 new Features and Training Connect and Network   WebLogic Blogs   WebLogic on Facebook   WebLogic on LinkedIn   WebLogic on Twitter   WebLogic on Oracle Mix WebLogic 12c hands-on Workshops We offer free3 days hands-on WebLogic 12c workshops for Oracle partners who want to become Application Grid Specialized: Register Here! Country Date Location Registration   Germany  3-5 April 2012 Oracle Düsseldorf Click here   France  24-26 April 2012 Oracle Colombes Click here   Spain 08-10 May 2012  Oracle Madrid  Click here   Netherlands  22-24 May 2012  Oracle Amsterdam  Click here   United Kingdom  06-08 June 2012  Oracle Reading  Click here   Italy  19-21 June 2012  Oracle Cinisello Balsamo  Click here   Portugal  10-12 July 2012  Oracle Lisbon  Click here Skill requirements Attendees need to have the following skills as this is required by the product-set and to make sure they get the most out of the training: Basic knowledge in Java and JavaEE Understanding the Application Server concept Basic knowledge in older releases of WebLogic Server would be beneficial Member of WebLogic Partner Community for registration please vist http://www.oracle.com/partners/goto/wls-emea Hardware requirements Every participant works on his own notebook. The minimal hardware requirements are: 4Gb physical RAM (we will boot the image with 2Gb RAM)  dual core CPU 15 GB HD Software requirements Please install Oracle VM VirtualBox 4.1.8 Follow-up and certification  With the workshop registration you agree to the following next steps Follow-up training attend and pass the Oracle Application Grid Certified Implementation Specialist Registration For details and registration please visit Register Here Free WebLogic Certification (Free assessment voucher to become certified) For all WebLogic experts, we offer free vouchers worth $195 for the Oracle Application Grid Certified Implementation Specialist assessment. To demonstrate your WebLogic knowledge you first have to pass the free online assessment Oracle Application Grid PreSales Specialist. For free vouchers, please send an e-mail with the screenshot of your Oracle Application Grid PreSales certirficate to [email protected] including your Name, Company, E-mail and Country. Note: This offer is limited to partners from Europe Middle East and Africa. Partners from other countries please contact your Oracle partner manager. WebLogic Specialization To become specialized in Application Grid, please make sure that you access the: Application Grid Specialization Guide Application Grid Specialization Checklist If you have any questions please contact the Oracle Partner Business Center. Oracle WebLogic Server 12c Key New Capabilities Java EE 6 and Developer Productivity Simplified Deployment and Management with Virtualization Integrated Traffic Management Enhanced High Availability and Disaster Recovery Much Higher Performance For more information please visit: Presentation from the WebLogic 12c launch Technical Presentation from the WebLogic 12c launch WebLogic OTN Website WebLogic 12c Virtual Conference Environment WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea (OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Best regards, Jürgen Kress WebLogic Partner Adoption EMEA Tel. +49 89 1430 1479 E-Mail: [email protected]   Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact PBC | Legal Notices and Terms of Use | Privacy Statement Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time. Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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• My Feelings About Microsoft Surface

  - by Valter Minute

  Advice: read the title carefully, I’m talking about “feelings” and not about advanced technical points proved in a scientific and objective way I still haven’t had a chance to play with a MS Surface tablet (I would love to, of course) and so my ideas just came from reading different articles on the net and MS official statements. Remember also that the MVP motto begins with “Independent” (“Independent Experts. Real World Answers.”) and this is just my humble opinion about a product and a technology. I know that, being an MS MVP you can be called an “MS-fanboy”, I don’t care, I hope that people can appreciate my opinion, even if it doesn’t match theirs. The “Surface” brand can be confusing for techies that knew the “original” surface concept but I think that will be a fresh new brand name for most of the people out there. But marketing department are here to confuse people… so I can understand this “recycle” of an existing name. So Microsoft is entering the hardware arena… for me this is good news. Microsoft developed some nice hardware in the past: the xbox, zune (even if the commercial success was quite limited) and, last but not least, the two arc mices (old and new model) that I use and appreciate. In the past Microsoft worked with OEMs and that model lead to good and bad things. Good thing (for microsoft, at least) is market domination by windows-based PCs that only in the last years has been reduced by the return of the Mac and tablets. Google is also moving in the hardware business with its acquisition of Motorola, and Apple leveraged his control of both the hardware and software sides to develop innovative products. Microsoft can scare OEMs and make them fly away from windows (but where?) or just lead the pack, showing how devices should be designed to compete in the market and bring back some of the innovation that disappeared from recent PC products (look at the shelves of your favorite electronics store and try to distinguish a laptop between the huge mass of anonymous PCs on displays… only Macs shine out there…). Having to compete with MS “official” hardware will force OEMs to develop better product and bring back some real competition in a market that was ruled only by prices (the lower the better even when that means low quality) and no innovative features at all (when it was the last time that a new PC surprised you?). Moving into a new market is a big and risky move, but with Windows 8 Microsoft is playing a crucial move for its future, trying to be back in the innovation run against apple and google. MS can’t afford to fail this time. I saw the new devices (the WinRT and Pro) and the specifications are scarce, misleading and confusing. The first impression is that the device looks like an iPad with a nice keyboard cover… Using “HD” and “full HD” to define display resolution instead of using the real figures and reviving the “ClearType” brand (now dead on Win8 as reported here and missed by people who hate to read text on displays, like myself) without providing clear figures (couldn’t you count those damned pixels?) seems to imply that MS was caught by surprise by apple recent “retina” displays that brought very high definition screens on tablets.Also there are no specifications about the processors used (even if some sources report NVidia Tegra for the ARM tablet and i5 for the x86 one) and expected battery life (a critical point for tablets and the point that killed Windows7 x86 based tablets). Also nothing about the price, and this will be another critical point because other platform out there already provide lots of applications and have a good user base, if MS want to enter this market tablets pricing must be competitive. There are some expansion ports (SD and USB), so no fixed storage model (even if the specs talks about 32-64GB for RT and 128-256GB for pro). I like this and don’t like the apple model where flash memory (that it’s dirt cheap used in thumdrives or SD cards) is as expensive as gold (or cocaine to have a more accurate per gram measurement) when mounted inside a tablet/phone. For big files you’ll be able to use external media and an SD card could be used to store files that don’t require super-fast SSD-like access times, I hope. To be honest I really don’t like the marketplace model and the limitation of Windows RT APIs (no local database? from a company that based a good share of its success on VB6+Access!) and lack of desktop support on the ARM (even if the support is here and has been used to port office). It’s a step toward the consumer market (where competitors are making big money), but may impact enterprise (and embedded) users that may not appreciate Windows 8 new UI or the limitations of the new app model (if you aren’t connected you are dead ). Not having compatibility with the desktop will require brand new applications and honestly made all the CPU cycles spent to convert .NET IL into real machine code in the past like a huge waste of time… as soon as a new processor architecture is supported by Windows you still have to rewrite part of your application (and MS is pushing HTML5+JS and native code more than .NET in my perception). On the other side I believe that the development experience provided by Visual Studio is still miles (or kilometres) ahead of the competition and even the all-uppercase menu of VS2012 hasn’t changed this situation. The new metro UI got mixed reviews. On my side I should say that is very pleasant to use on a touch screen, I like the minimalist design (even if sometimes is too minimal and hides stuff that, in my opinion, should be visible) but I should also say that using it with mouse and keyboard is like trying to pick your nose with boxing gloves… Metro is also very interesting for embedded devices where touch screen usage is quite common and where having an application taking all the screen is the norm. For devices like kiosks, vending machines etc. this kind of UI can be a great selling point. I don’t need a new tablet (to be honest I’m pretty happy with my wife’s iPad and with my PC), but I may change my opinion after having a chance to play a little bit with those new devices and understand what’s hidden under all this mysterious and generic announcements and specifications!

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• A Knights Tale

  - by Phil Factor

  There are so many lessons to be learned from the story of Knight Capital losing nearly half a billion dollars as a result of a deployment gone wrong. The Knight Capital Group (KCG N) was an American global financial services firm engaging in market making, electronic execution, and institutional sales and trading. According to the recent order (File No.3.15570) against Knight Capital by U.S. Securities and Exchange Commission?, Knight had, for many years used some software which broke up incoming “parent” orders into smaller “child” orders that were then transmitted to various exchanges or trading venues for execution. A tracking ‘cumulative quantity’ function counted the number of ‘child’ orders and stopped the process once the total of child orders matched the ‘parent’ and so the parent order had been completed. Back in the mists of time, some code had been added to it  which was excuted if a particular flag was set. It was called ‘power peg’ and seems to have had a similar design and purpose, but, one guesses, would have shared the same tracking function. This code had been abandoned in 2003, but never deleted. In 2005, The tracking function was moved to an earlier point in the main process. It would seem from the account that, from that point, had that flag ever been set, the old ‘Power Peg’ would have been executed like Godzilla bursting from the ice, making child orders without limit without any tracking function. It wasn’t, presumably because the software that set the flag was removed. In 2012, nearly a decade after ‘Power Peg’ was abandoned, Knight prepared a new module to their software to cope with the imminent Retail Liquidity Program (RLP) for the New York Stock Exchange. By this time, the flag had remained unused and someone made the fateful decision to reuse it, and replace the old ‘power peg’ code with this new RLP code. Had the two actions been done together in a single automated deployment, and the new deployment tested, all would have been well. It wasn’t. To quote… “Beginning on July 27, 2012, Knight deployed the new RLP code in SMARS in stages by placing it on a limited number of servers in SMARS on successive days. During the deployment of the new code, however, one of Knight’s technicians did not copy the new code to one of the eight SMARS computer servers. Knight did not have a second technician review this deployment and no one at Knight realized that the Power Peg code had not been removed from the eighth server, nor the new RLP code added. Knight had no written procedures that required such a review.” (para 15) “On August 1, Knight received orders from broker-dealers whose customers were eligible to participate in the RLP. The seven servers that received the new code processed these orders correctly. However, orders sent with the repurposed flag to the eighth server triggered the defective Power Peg code still present on that server. As a result, this server began sending child orders to certain trading centers for execution. Because the cumulative quantity function had been moved, this server continuously sent child orders, in rapid sequence, for each incoming parent order without regard to the number of share executions Knight had already received from trading centers. Although one part of Knight’s order handling system recognized that the parent orders had been filled, this information was not communicated to SMARS.” (para 16) SMARS routed millions of orders into the market over a 45-minute period, and obtained over 4 million executions in 154 stocks for more than 397 million shares. By the time that Knight stopped sending the orders, Knight had assumed a net long position in 80 stocks of approximately $3.5 billion and a net short position in 74 stocks of approximately $3.15 billion. Knight’s shares dropped more than 20% after traders saw extreme volume spikes in a number of stocks, including preferred shares of Wells Fargo (JWF) and semiconductor company Spansion (CODE). Both stocks, which see roughly 100,000 trade per day, had changed hands more than 4 million times by late morning. Ultimately, Knight lost over $460 million from this wild 45 minutes of trading. Obviously, I’m interested in all this because, at one time, I used to write trading systems for the City of London. Obviously, the US SEC is in a far better position than any of us to work out the failings of Knight’s IT department, and the report makes for painful reading. I can’t help observing, though, that even with the breathtaking mistakes all along the way, that a robust automated deployment process that was ‘all-or-nothing’, and tested from soup to nuts would have prevented the disaster. The report reads like a Greek Tragedy. All the way along one wants to shout ‘No! not that way!’ and ‘Aargh! Don’t do it!’. As the tragedy unfolds, the audience weeps for the players, trapped by a cruel fate. All application development and deployment requires defense in depth. All IT goes wrong occasionally, but if there is a culture of defensive programming throughout, the consequences are usually containable. For financial systems, these defenses are required by statute, and ignored only by the foolish. Knight’s mistakes weren’t made by just one hapless sysadmin, but were progressive errors by an  IT culture spanning at least ten years.  One can spell these out, but I think they’re obvious. One can only hope that the industry studies what happened in detail, learns from the mistakes, and draws the right conclusions.

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• Understanding the 'High Performance' meaning in Extreme Transaction Processing

  - by kyap

  Despite my previous blogs entries on SOA/BPM and Identity Management, the domain where I'm the most passionated is definitely the Extreme Transaction Processing, commonly called XTP.I came across XTP back to 2007 while I was still FMW Product Manager in EMEA. At that time Oracle acquired a company called Tangosol, which owned an unique product called Coherence that we renamed to Oracle Coherence. Beside this innovative renaming of the product, to be honest, I didn't know much about it, except being a "distributed in-memory cache for Extreme Transaction Processing"... not very helpful still.In general when people doesn't fully understand a technology or a concept, they tend to find some shortcuts, either correct or not, to justify their lack-of understanding... and of course I was part of this category of individuals. And the shortcut was "Oracle Coherence Cache helps to improve Performance". Excellent marketing slogan... but not very meaningful still. By chance I was able to get away quickly from that group in July 2007* at Thames Valley Park (UK), after I attended one of the most interesting workshops, in my 10 years career in Oracle, delivered by Brian Oliver. The biggest mistake I made was to assume that performance improvement with Coherence was related to the response time. Which can be considered as legitimus at that time, because after-all caches help to reduce latency on cached data access, hence reduce the response-time. But like all caches, you need to define caching and expiration policies, thinking about the cache-missed strategy, and most of the time you have to re-write partially your application in order to work with the cache. At a result, the expected benefit vanishes... so, not very useful then?The key mistake I made was my perception or obsession on how performance improvement should be driven, but I strongly believe this is still a common problem to most of the developers. In fact we all know the that the performance of a system is generally presented by the Capacity (or Throughput), with the 2 important dimensions Speed (response-time) and Volume (load) :Capacity (TPS) = Volume (T) / Speed (S)To increase the Capacity, we can either reduce the Speed(in terms of response-time), or to increase the Volume. However we tend to only focus on reducing the Speed dimension, perhaps it is more concrete and tangible to measure, and nicer to present to our management because there's a direct impact onto the end-users experience. On the other hand, we assume the Volume can be addressed by the underlying hardware or software stack, so if we need more capacity (scale out), we just add more hardware or software. Unfortunately, the reality proves that IT is never as ideal as we assume...The challenge with Speed improvement approach is that it is generally difficult and costly to make things already fast... faster. And by adding Coherence will not necessarily help either. Even though we manage to do so, the Capacity can not increase forever because... the Speed can be influenced by the Volume. For all system, we always have a performance illustration as follow: In all traditional system, the increase of Volume (Transaction) will also increase the Speed (Response-Time) as some point. The reason is simple: most of the time the Application logics were not designed to scale. As an example, if you have a while-loop in your application, it is natural to conceive that parsing 200 entries will require double execution-time compared to 100 entries. If you need to "Speed-up" the execution, you can only upgrade your hardware (scale-up) with faster CPU and/or network to reduce network latency. It is technically limited and economically inefficient. And this is exactly where XTP and Coherence kick in. The primary objective of XTP is about designing applications which can scale-out for increasing the Volume, by applying coding techniques to keep the execution-time as constant as possible, independently of the number of runtime data being manipulated. It is actually not just about having an application running as fast as possible, but about having a much more predictable system, with constant response-time and linearly scale, so we can easily increase throughput by adding more hardwares in parallel. It is in general combined with the Low Latency Programming model, where we tried to optimize the network usage as much as possible, either from the programmatic angle (less network-hoops to complete a task), and/or from a hardware angle (faster network equipments). In this picture, Oracle Coherence can be considered as software-level XTP enabler, via the Distributed-Cache because it can guarantee: - Constant Data Objects access time, independently from the number of Objects and the Coherence Cluster size - Data Objects Distribution by Affinity for in-memory data grouping - In-place Data Processing for parallel executionTo summarize, Oracle Coherence is indeed useful to improve your application performance, just not in the way we commonly think. It's not about the Speed itself, but about the overall Capacity with Extreme Load while keeping consistant Speed. In the future I will keep adding new blog entries around this topic, with some sample codes experiences sharing that I capture in the last few years. In the meanwhile if you want to know more how Oracle Coherence, I strongly suggest you to start with checking how our worldwide customers are using Oracle Coherence first, then you can start playing with the product through our tutorial.Have Fun !

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• The Best BPM Journey: More Exciting Destinations with Process Accelerators

  - by Cesare Rotundo

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle Open World (OOW) earlier this month has been a great occasion to discuss with our BPM customers. It was interesting to hear definite patterns emerging from those conversations: “BPM is a journey”, “experiences to share”, “our organization now understands what BPM is”, and my favorite (with some caveats): “BPM is like wine tasting, once you start, you want to try more”. These customers have started their journey, climbed up the learning curve, and reached a vantage point that allows them to see their next BPM destination. They see the next few processes they are going to tackle and improve with BPM. These processes/destinations target both horizontal processes where BPM replaces or coordinates manual activities, and critical industry processes that the company needs to improve to compete and deliver increasing value. Each new destination generates value, allowing the organization to reduce the cost of manual processes that were not supported by apps/custom development, and increase efficiency of end-to-end processes partially covered by apps/custom dev. The question we wanted to answer is how to help organizations experience deeper success with BPM, by increasing their awareness of the potential for reaching new targets, and equipping them with the right tools. We decided that we needed to identify destinations, and plot routes to show the fastest path to those destinations. In the end we want to enable customers to reach “Process Excellence”: continuously set new targets and consistently and efficiently reach them. The result is Oracle Process Accelerators (PA), solutions built using the rich functionality in Oracle BPM Suite. PAs offers a rapidly expanding list of exciting destinations. Our launch of the latest installment of Process Accelerators at Oracle Open World includes new Industry-focused solutions such as Public Sector Incident Reporting and Financial Services Loan Origination, and improved other horizontal PAs, including Travel Request Management, Document Routing and Approval, and Internal Service Requests. Just before OOW we had extended the Oracle deployment of Travel Request Management, riding the enthusiastic response from early adopters among travelers (employees), management and support (approvers). “Getting there first” means being among the first to extract value from the PA approach, while acquiring deeper insights into the customers’ perspective. This is especially noteworthy when it comes to PAs, a set of solutions designed to be quickly deployed and iteratively improved by customers. The OOW launch has generated immediate feedback from customers, non-customers, analysts, and partners. They all confirmed that both Business and IT at organizations benefit from PAs when it comes to exploring the potential for BPM to improve their business processes. PAs help customers visualize what can be done with BPM, and PAs are made to be extended: you can see your destination, change the path to fit your needs, and deploy. We're discovering new destinations/processes that the market wants us to support, generic enough across industries and within industries. We'll keep on building sets of requirements, deliver functional design, construct solutions using Oracle BPM, and test them not only functionally but for performance, scalability, clustering, making them robust, product-quality. Delivering BPM solutions with product-grade quality is the equivalent of following a tried-and-tested path on a map. Do you know of existing destinations in your industry? If yes, we can draw a path to innovative processes together.

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• Windows Phone 8 Announcement

  - by Tim Murphy

  As if the Surface announcement on Monday wasn’t exciting enough, today Microsoft announce that Windows Phone 8 will be coming this fall.  That itself is great news, but the features coming were like confetti flying in all different directions.  Given this speed I couldn’t capture every feature they covered.  A summary of what I did capture is listed below starting with their eight main features. Common Core The first thing that they covered is that Windows Phone 8 will share a core OS with Windows 8.  It will also run natively on multiple cores.  They mentioned that they have run it on up to 64 cores to this point.  The phones as you might expect will at least start as dual core.  If you remember there were metrics saying that Windows Phone 7 performed operations faster on a single core than other platforms did with dual cores.  The metrics they showed here indicate that Windows Phone 8 runs faster on comparable dual core hardware than other platforms. New Screen Resolutions Screen resolution has never been an issue for me, but it has been a criticism of Windows Phone 7 in the media.  Windows Phone 8 will supports three screen resolutions: WVGA 800 x 480, WXGA 1280 x 768, and 720 1280x720.  Hopefully this makes pixel counters a little happier. MicroSD Support This was one of my pet peeves when I got my Samsung Focus. With Windows Phone 8 the operating system will support adding MicroSD cards after initial setup.  Of course this is dependent on the hardware company on implementing it, but I think we have seen that even feature phone manufacturers have not had a problem supporting this in the past. NFC NFC has been an anticipated feature for some time.  What Microsoft showed today included the fact that they didn’t just want it to be for the phone.  There is cross platform NFC functionality between Windows Phone 8 and Windows 8.  The demos , while possibly a bit fanciful, showed would could be achieved even in a retail environment.  We are getting closer and closer to a Minority Report world with these technologies. Wallet Windows Phone 8 isn’t the first platform to have a wallet concept.  What they have done to differentiate themselves is to make it sot that it is not dependent on a SIM type chip like other platforms.  They have also expanded the concept beyond just banks to other types of credits such as airline miles. Nokia Mapping People have been envious of the Lumia phones having the Nokia mapping software.  Now all Windows Phone 8 devices will use NavTeq data and will have the capability to run in an offline fashion.  This is a major step forward from the Bing “touch for the next turn” maps. IT Administration The lack of features for enterprise administration and deployment was a complaint even before the Windows Phone 7 was released.  With the Windows Phone 8 release such features as Bitlocker and Secure boot will be baked into the OS. We will also have the ability to privately sign and distribute applications. Changing Start Screen Joe Belfiore made a big deal about this aspect of the new release.  Users will have more color themes available to them and the live tiles will be highly customizable. You will have the ability to resize and organize the tiles in a more dynamic way.  This allows for less important tiles or ones with less information to be made smaller.  And There Is More So what other tidbits came out of the presentation?  Later this summer the API for WP8 will be available.  There will be developer events coming to a city near you.  Another announcement of interest to developers is the ability to write applications at a native code level.  This is a boon for game developers and those who need highly efficient applications. As a topper on the cake there was mention of in app payment. On the consumer side we also found out that all updates will be available over the air.  Along with this came the fact that Microsoft will support all devices with updates for at least 18 month and you will be able to subscribe for early updates.  Update coming for Windows Phone 7.5 customers to WP7.8.  The main enhancement will be the new live tile features.  The big bonus is that the update will bypass the carriers.  I would assume though that you will be brought up to date with all previous patches that your carrier may not have released. There is so much more, but that is enough for one post.  Needless to say, EXCITING! del.icio.us Tags: Windows Phone 8,WP8,Windows Phone 7,WP7,Announcements,Microsoft

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• Identity Globe Trotters (Sep Edition): The Social Customer

  - by Tanu Sood

  Welcome to the inaugural edition of our monthly series - Identity Globe Trotters. Starting today, the last Friday of every month, we will explore regional commentary on Identity Management. We will invite guest contributors from around the world to share their opinions and experiences around Identity Management and highlight regional nuances, specific drivers, solutions and more. Today's feature is contributed by Michael Krebs, Head of Business Development at esentri consulting GmbH, a (SOA) specialized Oracle Gold Partner based in Ettlingen, Germany. In his current role, Krebs is dealing with the latest developments in Enterprise Social Networking and the Integration of Social Media within business processes.  By Michael Krebs The relevance of "easy sign-on" in the age of the "Social Customer" With the growth of Social Networks, the time people spend within those closed "eco-systems" is growing year by year. With social networks looking to integrate search engines, like Facebook announced some weeks ago, their relevance will continue to grow in contrast to the more conventional search engines. This is one of the reasons why social network accounts of the users are getting more and more like a virtual fingerprint. With the growing relevance of social networks the importance of a simple way for customers to get in touch with say, customer care or contract departments, will be crucial for sales processes in critical markets. Customers want to have one single point of contact and also an easy "login-method" with no dedicated usernames, passwords or proprietary accounts. The golden rule in the future social media driven markets will be: The lower the complexity of the initial contact, the better a company can profit from social networks. If you, for example, can generate a smart way of how an existing customer can use self-service portals, the cost in providing phone support can be lowered significantly. Recruiting and Hiring of "Digital Natives" Another particular example is "social" recruiting processes. The so called "digital natives" don´t want to type in their profile facts and CV´s in proprietary systems. Why not use the actual LinkedIn profile? In German speaking region, the market in the area of professional social networks is dominated by XING, the equivalent to LinkedIn. A few weeks back, this network also opened up their interfaces for integrating social sign-ons or the usage of profile data for recruiting-purposes. In the European (and especially the German) employment market, where the number of young candidates is shrinking because of the low birth rate in the region, it will become essential to use social-media supported hiring processes to find and on-board the rare talents. In fact, you will see traditional recruiting websites integrated with social hiring to attract the best talents in the market, where the pool of potential candidates has decreased dramatically over the years. Identity Management as a key factor in the Customer Experience process To create the biggest value for customers and also future employees, companies need to connect their HCM or CRM-systems with powerful Identity management solutions. With the highly efficient Oracle (social & mobile enabling) Identity Management solution, enterprises can combine easy sign on with secure connections to the backend infrastructure. This combination enables a "one-stop" service with personalized content for customers and talents. In addition, companies can collect valuable data for the enrichment of their CRM-data. The goal is to enrich the so called "Customer Experience" via all available customer channels and contact points. Those systems have already gained importance in the B2C-markets and will gradually spread out to B2B-channels in the near future. Conclusion: Central and "Social" Identity management is key to Customer Experience Management and Talent Management For a seamless delivery of "Customer Experience Management" and a modern way of recruiting the best talent, companies need to integrate Social Sign-on capabilities with modern CX - and Talent management infrastructure. This lowers the barrier for existing and future customers or employees to get in touch with sales, support or human resources. Identity management is the technology enabler and backbone for a modern Customer Experience Infrastructure. Oracle Identity management solutions provide the opportunity to secure Social Applications and connect them with modern CX-solutions. At the end, companies benefit from "best of breed" processes and solutions for enriching customer experience without compromising security. About esentri: esentri is a provider of enterprise social networking and brings the benefits of social network communication into business environments. As one key strength, esentri uses Oracle Identity Management solutions for delivering Social and Mobile access for Oracle’s CRM- and HCM-solutions. …..End Guest Post…. With new and enhanced features optimized to secure the new digital experience, the recently announced Oracle Identity Management 11g Release 2 enables organizations to securely embrace cloud, mobile and social infrastructures and reach new user communities to help further expand and develop their businesses. Additional Resources: Oracle Identity Management 11gR2 release Oracle Identity Management website Datasheet: Mobile and Social Access (pdf) IDM at OOW: Focus on Identity Management Facebook: OracleIDM Twitter: OracleIDM We look forward to your feedback on this post and welcome your suggestions for topics to cover in Identity Globe Trotters. Last Friday, every month!

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• Navigate Quickly with JustCode and Ctrl+Click

  Ctrl + Click is a widely used shortcut for Go To Definition in many development environments but not in Visual Studio. We, the JustCode team, find it really useful so we added it to Visual Studio. But we didn't stop there - we improved it even further. Read on to find the details. With JustCode you get an enhanced Go To Definition. By default you can execute it in the Visual Studio editor using one of the following shortcuts: Middle Click, Ctrl+Left Click, F12, Ctrl+Enter, Ctrl+B. The first usage of this feature is not much different from the default Visual Studio Go To Definition command use it where a member, type, method, property, etc is used to navigate to the definition of that item. For example, if you have this method:         public void Start()         {             lion = new Lion();             lion.Roar();         } If you hold Ctrl and click on the usage of the lion you will go to the lion member definition. If you hold Ctrl and click on the Lion you will go to the Lion class definition. What we added is the ability to easily find all the usages of the item you just navigated to. For example:     public class Lion     {         public void Roar()         {             Console.WriteLine("Rhaaaar");         }     }   If you hold Ctrl and click on the Lion definition you will see all the usages of the Lion type; if you click on the Roar method definition you will see all the usages of the Roar method: And if there is only one usage you will get automatically to that usage. In the examples I use C#, but it works also in VB.NET, JavaScript, ASP.NET and XAML. Why we like this feature? Let me first start with how the Ctrl+Click (or Go To Definition command) is used. We noticed that developers use it especially in what we call "code browsing sessions". In simple words this is when you browse around the code looking for a bug, just reading the code or searching for something. Sounds familiar? In our experience when you go to the definition of some item you often want to know more about it and the first thing you need is to find its usages. With JustCode this is just one click away. Why Ctrl+Click/Middle Click over F12/Ctrl+Enter/Ctrl+B? Actually you can use all of them. But during these "code browsing sessions" we noticed that most developers use the mouse. So the mouse is already in use and pressing Ctrl+Click (or the Middle Click) is so natural. During heavy coding sessions or if you are a keyboard type developer F12 (or any of the other keyboard shortcuts) is the key. We really use heavily this feature not only in our team but in the whole company. It saves us a bit of time many times a day. And it adds up. We hope you will like it too. Your feedback is more than welcome for us. P.S. If you dont want JustCode to capture the Ctrl+Click and the Middle Click in the editor, you can change that in JustCode->Options->General in the Navigation group. Keyboard shortcuts can be reassigned using the Visual Studio keyboard shortcuts editor.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• My own personal use of Oracle Linux

  - by wcoekaer

  It always is easier to explain something with examples... Many people still don't seem to understand some of the convenient things around using Oracle Linux and since I personally (surprise!) use it at home, let me give you an idea. I have quite a few servers at home and I also have 2 hosted servers with a hosted provider. The servers at home I use mostly to play with random Linux related things, or with Oracle VM or just try out various new Oracle products to learn more. I like the technology, it's like a hobby really. To be able to have a good installation experience and use an officially certified Linux distribution and not waste time trying to find the right libraries, I, of course, use Oracle Linux. Now, at least I can get a copy of Oracle Linux for free (even if I was not working for Oracle) and I can/could use that on as many servers at home (or at my company if I worked elsewhere) for testing, development and production. I just go to http://edelivery.oracle.com/linux and download the version(s) I want and off I go. Now, I also have the right (and not because I am an employee) to take those images and put them on my own server and give them to someone else, I in fact, just recently set up my own mirror on my own hosted server. I don't have to remove oracle-logos, I don't have to rebuild the ISO images, I don't have to recompile anything, I can just put the whole binary distribution on my own server without contract. Perfectly free to do so. Of course the source code of all of this is there, I have a copy of the UEK code at home, just cloned from https://oss.oracle.com/git/?p=linux-2.6-unbreakable.git. And as you can see, the entire changelog, checkins, merges from Linus's tree, complete overview of everything that got changed from kernel to kernel, from patch to patch, errata to errata. No obfuscating, no tar balls and spending time with diff, or go read bug reports to find out what changed (seems silly to me). Some of my servers are on the external network and I need to be current with security errata, but guess what, no problem, my servers are hooked up to http://public-yum.oracle.com which is open, free, and completely up to date, in a consistent, reliable way with any errata, security or bugfix. So I have nothing to worry about. Also, not because I am an employee. Anyone can. And, with this, I also can, and have, set up my own mirror site that hosts these RPMs. both binary and source rpms. Because I am free to get them and distribute them. I am quite capable of supporting my servers on my own, so I don't need to rely on the support organization so I don't need to have a support subscription :-). So I don't need to pay. Neither would you, at least not with Oracle Linux. Another cool thing. The hosted servers came (unfortunately) with Centos installed. While Centos works just fine as is, I tend to prefer to be current with my security errata(reliably) and I prefer to just maintain one yum repository instead of 2, I converted them over to Oracle Linux as well (in place) so they happily receive and use the exact same RPMs. Since Oracle Linux is exactly the same from a user/application point of view as RHEL, including files like /etc/redhat-release and no changes from .el. to .centos. I know I have nothing to worry about installing one of the RHEL applications. So, OL everywhere makes my life a lot easier and why not... Next! Since I run Oracle VM and I have -tons- of VM's on my machines, in some cases on my big WOPR box I have 15-20 VMs running. Well, no problem, OL is free and I don't have to worry about counting the number of VMs, whether it's 1, or 4, or more than 10 ... like some other alternatives started doing... and finally :) I like to try out new stuff, not 3 year old stuff. So with UEK2 as part of OL6 (and 6.3 in particular) I can play with a 3.0.x based kernel and it just installs and runs perfectly clean with OL6, so quite current stuff in an environment that I know works, no need to toy around with an unsupported pre-alpha upstream distribution with libraries and versions that are not compatible with production software (I have nothing against ubuntu or fedora or opensuse... just not what I can rely on or use for what I need, and I don't need a desktop). pretty compelling. I say... and again, it doesn't matter that I work for Oracle, if I was working elsewhere, or not at all, all of the above would still apply. Student, teacher, developer, whatever. contrast this with $349 for 2 sockets and oneguest and selfsupport per year to even just get the software bits.

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• Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

  - by Mike Stiles

  The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua. There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event. This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind: 1. Targeting: Really Know Your Buyer 2. Engagement: Create a 1:1 Relationship 3. Conversion: Visualize Guided Thinking 4. Analysis: Learn What’s Working 5. Marketing Technology: Enable and Extend the Cloud Product News from Eloqua Experience 2013 We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too: Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua. Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management. Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions. Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community. Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. Biggest and Best Eloqua Experience. There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco. In this video, Kevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series. The 2013 Markie Awards The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience! To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience. More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise. @mikestiles

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• Lesi, from Graduate Trainee to Territory Manager

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 It’s the final year, University is now coming to an end. A new chapter now awaits my arrival. This part of my life is called “Looking for a Job”. With no form of experience whatsoever, getting a job at a well renowned IT company is something that every IT student dreams about. CV: v, Application form: v, interviews: v. Acceptance Call, “Lesi I’m pleased to inform you that you have been accepted to be part of the Oracle Graduate Program for 2012”. Life would never again be the same. Being Part of the Graduate Program Going into the Graduate program, I felt like a baby seeing candy for the first time. The Program gave me the platform to not only break in to the workplace but also to help launch my career. Over the next 3 months, I went through various trainings / workshops / events / coaching / mentorship sessions. Like a construction worker building a solid foundation for a beautifully designed architecture, a clear path to build my career was set. With training out the way, it was now time to start working closely with my team. For the rest of the year, it was all about selling. Sales, Pipeline, Forecasting and numbers soon became the common words in my career. As the saying goes, “once a sales man, always a sales man”. There was no turning back now, a career in sales was the new hustle in my life. I worked closely with my mentor & coach (Ibrahim) who was heading up Zambia and Malawi. This was to be one of my best moments in the program as I started engaging with customers and getting some hands on experience in the field. By the end of the program all the experience, hard work, training and resources came in handy as I was now ready and fully groomed to be a sales rep. Life after the Graduate Program I’m proud to say that now I’m a Territory Manager, heading up Malawi, selling Technology, Middleware & Applications across all industries. I’m part of the Transition Cluster Team, a powerful team headed by the seasoned Senior Director. As a Territory Manager my role is to push for coverage, to penetrate the market by selling Oracle from end- to- end to all accounts in Malawi. I now spend my days living out of a suitcase, moving from hotel to hotel, chasing after business in all areas of Malawi. It’s the life of a Sales Man and I’m enjoying every minute of it. I’m truly fortunate and grateful to have been part of such a wonderful graduate program. I owe my Sales career to the graduate program, and I truly hope that the program will continue to develop and to groom new talent amongst the youth of this world. If you're interested in joining the Graduate Program in South Africa keep an eye on our CampusatOracle Facebook Page page to get the latest updates! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Cloud Deployment Models

  - by B R Clouse

  Normal 0 false false false EN-US X-NONE X-NONE As the cloud paradigm grows in depth and breadth, more readers are approaching the topic for the first time, or from a new perspective.  This blog is a basic review of  cloud deployment models, to help orient newcomers and neophytes. Most cloud deployments today are either private or public. It is also possible to connect a private cloud and a public cloud to form a hybrid cloud. A private cloud is for the exclusive use of an organization. Enterprises, universities and government agencies throughout the world are using private clouds. Some have designed, built and now manage their private clouds. Others use a private cloud that was built by and is now managed by a provider, hosted either onsite or at the provider’s datacenter. Because private clouds are for exclusive use, they are usually the option chosen by organizations with concerns about data security and guaranteed performance. Public clouds are open to anyone with an Internet connection. Because they require no capital investment from their users, they are particularly attractive to companies with limited resources in less regulated environments and for temporary workloads such as development and test environments. Public clouds offer a range of products, from end-user software packages to more basic services such as databases or operating environments. Public clouds may also offer cloud services such as a disaster recovery for a private cloud, or the ability to “cloudburst” a temporary workload spike from a private cloud to a public cloud. These are examples of a hybrid cloud. These are most feasible when the private and public clouds are built with similar technologies. Usually people think of a public cloud in terms of a user role, e.g., “Which public cloud should I consider using?” But someone needs to own and manage that public cloud. The company who owns and operates a public cloud is known as a public cloud provider. Oracle Database Cloud Service, Amazon RDS, database.com and Savvis Symphony Database are examples of public cloud database services. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} When evaluating deployment models, be aware that you can use any or all of the available options. Some workloads may be best-suited for a private cloud, some for a public or hybrid cloud. And you might deploy multiple private clouds in your organization. If you are going to combine multiple clouds, then you want to make sure that each cloud is based on a consistent technology portfolio and architecture. This simplifies management and gives you the greatest flexibility in moving resources and workloads among your different clouds. Oracle’s portfolio of cloud products and services enables both deployment models. Oracle can manage either model. Universities, government agencies and companies in all types of business everywhere in the world are using clouds built with the Oracle portfolio. By employing a consistent portfolio, these customers are able to run all of their workloads – from test and development to the most mission-critical -- in a consistent manner: One Enterprise Cloud, powered by Oracle.   /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Building Enterprise Smartphone App &ndash; Part 2: Platforms and Features

  - by Tim Murphy

  This is part 2 in a series of posts based on a talk I gave recently at the Chicago Information Technology Architects Group.  Feel free to leave feedback. In the previous post I discussed what reasons a company might have for creating a smartphone application.  In this installment I will cover some of history and state of the different platforms as well as features that can be leveraged for building enterprise smartphone applications. Platforms Before you start choosing a platform to develop your solutions on it is good to understand how we got here and what features you can leverage. History To my memory we owe all of this to a product called the Apple Newton that came out in 1987. It was the first PDA and back then I was much more of an Apple fan.  I was very impressed with this device even though it never really went anywhere.  The Palm Pilot by US Robotics was the next major advancement in PDA. It had a simple short hand window that allowed for quick stylus entry.. Later, Windows CE came out and started the broadening of the PDA market. After that it was the Palm and CE operating systems that started showing up on cell phones and for some time these were the two dominant operating systems that were distributed with devices from multiple hardware vendors. Current The iPhone was the first smartphone to take away the stylus and give us a multi-touch interface.  It was a revolution in usability and really changed the attractiveness of smartphones for the general public.  This brought us to the beginning of the current state of the market with the concept of an online store that makes it easy for customers to get new features and functionality on demand. With Android, Google made this more than a one horse race.  Not only did they come to compete, their low cost actually made them the leading OS.  Of course what made Android so attractive also is its major fault.  It is so open that it has been a target for malware which leaves consumers exposed.  Fortunately for Google though, most consumers aren’t aware of the threat that they are under. Although Microsoft had put out one of the first smart phone operating systems with CE it had to play catch up and finally came out with the Windows Phone.  They have gone for a market approach between those of iOS and Android.  They support multiple hardware vendors like Google, but they kept a certification process for applications that is similar to Apple.  They also created a user interface that was different enough to give it a clear separation from the other two platforms. The result of all this is hundreds of millions of smartphones being sold monthly across all three platforms giving us a wide range of choices and challenges when it comes to developing solutions. Features So what are the features that make these devices flexible enough be considered for use in the enterprise? The biggest advantage of today's devices is network connectivity.  The ability to access information from multiple sources at a moment’s notice is critical for businesses.  Add to that the ability to communicate over a variety of text, voice and video modes and we have a powerful starting point. Every smartphone has a cameras and they are not just useful for posting to Instagram. We are seeing more applications such as Bing vision that allow us to scan just about any printed code or text to find information.  These capabilities have been made available to developers in the form of standard libraries for reading barcodes of just about an flavor and optical character recognition (OCR) interpretation. Bluetooth give us the ability to communicate with multiple devices. Whether these are headsets, keyboard or printers the wireless communication capabilities are just starting to evolve.  The more these wireless communication protocols grow, the more opportunities we will see to transfer data between users and a variety of devices. Local storage of information that can be called up even when the device cannot reach the network is the other big capability.  This give users the ability to work offline as well and transmit information when connections are restored. These are the tools that we have to work with to build applications that can be leveraged to gain a competitive advantage for companies that implement them. Coming Up In the third installment I will cover key concerns that you face when building enterprise smartphone apps. del.icio.us Tags: smartphones,enterprise smartphone Apps,architecture,iOS,Android,Windows Phone

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• How to Hashtag (Without Being #Annoying)

  - by Mike Stiles

  The right tool in the wrong hands can be a dangerous thing. Giving a chimpanzee a chain saw would not be a pretty picture. And putting Twitter hashtags in the hands of social marketers who were never really sure how to use them can be equally unattractive. Boiled down, hashtags are for search and organization of tweets. A notch up from that, they can also be used as part of a marketing strategy. In terms of search, if you’re in the organic apple business, you want anyone who searches “organic” on Twitter to see your posts about your apples. It’s keyword tactics not unlike web site keyword search tactics. So get a clear idea of what keywords are relevant for your tweet. It’s reasonable to include #organic in your tweet. Is it fatal if you don’t hashtag the word? It depends on the person searching. If they search “organic,” your tweet’s going to come up even if you didn’t put the hashtag in front of it. If the searcher enters “#organic,” your tweet needs the hashtag. Err on the side of caution and hashtag it so it comes up no matter how the searcher enters it. You’ll also want to hashtag it for the second big reason people hashtag, organization. You can follow a hashtag. So can the rest of the Twitterverse. If you’re that into organic munchies, you can set up a stream populated only with tweets hashtagged #organic. If you’ve established a hashtag for your brand, like #nobugsprayapples, you (and everyone else) can watch what people are tweeting about your company. So what kind of hashtags should you include? They should be directly related to the core message of your tweet. Ancillary or very loosely-related hashtags = annoying. Hashtagging your brand makes sense. Hashtagging your core area of interest makes sense. Creating a specific event or campaign hashtag you want others to include and spread makes sense (the burden is on you to promote it and get it going). Hashtagging nearly every word in the tweet is highly annoying. Far and away, the majority of hashtagged words in such tweets have no relevance, are not terms that would be searched, and are not terms needed for categorization. It looks desperate and spammy. Two is fine. One is better. And it is possible to tweet with --gasp-- no hashtags! Make your hashtags as short as you can. In fact, if your brand’s name really is #nobugsprayapples, you’re burning up valuable, limited characters and risking the inability of others to retweet with added comments. Also try to narrow your topic hashtag down. You’ll find a lot of relevant users with #organic, but a lot of totally uninterested users with #food. Just as you can join online forums and gain credibility and a reputation by contributing regularly to that forum, you can follow hashtagged topics and gain the same kind of credibility in your area of expertise. Don’t just parachute in for the occasional marketing message. And if you’re constantly retweeting one particular person, stop it. It’s kissing up and it’s obvious. Which brings us to the king of hashtag annoyances, “hashjacking.” This is when you see what terms are hot and include them in your marketing tweet as a hashtag, even though it’s unrelated to your content. Justify it all you want, but #justinbieber has nothing to do with your organic apples. Equally annoying, piggybacking on a popular event’s hashtag to tweet something not connected to the event. You’re only fostering ill will and mistrust toward your account from the people you’ve tricked into seeing your tweet. Lastly, don’t @ mention people just to make sure they see your tweet. If the tweet’s not for them or about them, it’s spammy. What I haven’t covered is use of the hashtag for comedy’s sake. You’ll see this a lot and is a matter of personal taste. No one will search these hashtagged terms or need to categorize then, they’re just there for self-expression and laughs. Twitter is, after all, supposed to be fun.  What are some of your biggest Twitter pet peeves? #blogsovernow

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• 2012&ndash;The End Of The World Review

  - by Tim Murphy

  The end of the world must be coming.  Not because the Mayan calendar says so, but because Microsoft is innovating more than Apple.  It has been a crazy year, with pundits declaring not that the end of the world is coming, but that the end of Microsoft is coming.  Let’s take a look at what 2012 has brought us. The beginning of year is a blur.  I managed to get to TechEd in June which was the first time that I got to take a deep dive into Windows 8 and many other things that had been announced in 2011.  The promise I saw in these products was really encouraging.  The thought of being able to run Windows 8 from a thumb drive or have Hyper-V native to the OS told me that at least for developers good things were coming. I finally got my feet wet with Windows 8 with the developer preview just prior to the RTM.  While the initial experience was a bit of a culture shock I quickly grew to love it.  The media still seems to hold little love for the “reimagined” platform, but I think that once people spend some time with it they will enjoy the experience and what the FUD mongers say will fade into the background.  With the launch of the OS we finally got a look at the Surface.  I think this is a bold entry into the tablet market.  While I wish it was a little more affordable I am already starting to see them in the wild being used by non-techies. I was waiting for Windows Phone 8 at least as much as Windows 8, probably more.  The new hardware, better marketing and new OS features I think are going to finally push us to the point of having a real presence in the smartphone market.  I am seeing a number of iPhone users picking up a Nokia Lumia 920 and getting rid of their brand new iPhone 5.  The only real debacle that I saw around the launch was when they held back the SDK from general developers. Shortly after the launch events came Build 2012.  I was extremely disappointed that I didn’t make it to this year’s Build.  Even if they weren’t handing out Surface and Lumia devices I think the atmosphere and content were something that really needed to be experience in person.  Hopefully there will be a Build next year and it’s schedule will be announced soon.  As you would expect Windows 8 and Windows Phone 8 development were the mainstay of the conference, but improvements in Azure also played a key role.  This movement of services to the cloud will continue and we need to understand where it best fits into the solutions we build. Lower on the radar this year were Office 2013, SQL Server 2012, and Windows Server 2012.  Their glory stolen by the consumer OS and hardware announcements, these new releases are no less important.  Companies will see significant improvements in performance and capabilities if they upgrade.  At TechEd they had shown some of the new features of Windows Server 2012 around hardware integration and Hyper-V performance which absolutely blew me away.  It is our job to bring these important improvements to our company’s attention so that they can be leveraged. Personally, the consulting business in 2012 was the busiest it has been in a long time.  More companies were ready to attack new projects after several years of putting them on the back burner.  I also worked to bring back momentum to the Chicago Information Technology Architects Group.  Both the community and clients are excited about the new technologies that have come out in 2012 and now it is time to deliver. What does 2013 have in store.  I don’t see it be quite as exciting as 2012.  Microsoft will be releasing the Surface Pro in January and it seems that we will see more frequent OS update for Windows.  There are rumors that we may see a Surface phone in 2013.  It has also been announced that there will finally be a rework of the XBox next fall.  The new year will also be a time for us in the development community to take advantage of these new tools and devices.  After all, it is what we build on top of these platforms that will attract more consumers and corporations to using them. Just as I am 99.999% sure that the world is not going to end this year, I am also sure that Microsoft will move on and that most of this negative backlash from the media is actually fear and jealousy.  In the end I think we have a promising year ahead of us. del.icio.us Tags: Microsoft,Pundits,Mayans,Windows 8,Windows Phone 8,Surface

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• What Counts for A DBA: Observant

  - by drsql

  When walking up to the building where I work, I can see CCTV cameras placed here and there for monitoring access to the building. We are required to wear authorization badges which could be checked at any time. Do we have enemies?  Of course! No one is 100% safe; even if your life is a fairy tale, there is always a witch with an apple waiting to snack you into a thousand years of slumber (or at least so I recollect from elementary school.) Even Little Bo Peep had to keep a wary lookout.    We nerdy types (or maybe it was just me?) generally learned on the school playground to keep an eye open for unprovoked attack from simpler, but more muscular souls, and take steps to avoid messy confrontations well in advance. After we’d apprehensively negotiated adulthood with varying degrees of success, these skills of watching for danger, and avoiding it,  translated quite well to the technical careers so many of us were destined for. And nowhere else is this talent for watching out for irrational malevolence so appropriate as in a career as a production DBA.   It isn’t always active malevolence that the DBA needs to watch out for, but the even scarier quirks of common humanity.  A large number of the issues that occur in the enterprise happen just randomly or even just one time ever in a spurious manner, like in the case where a person decided to download the entire MSDN library of software, cross join every non-indexed billion row table together, and simultaneously stream the HD feed of 5 different sporting events, making the network access slow while the corporate online sales just started. The decent DBA team, like the going, gets tough under such circumstances. They spring into action, checking all of the sources of active information, observes the issue is no longer happening now, figures that either it wasn’t the database’s fault and that the reboot of the whatever device on the network fixed the problem.  This sort of reactive support is good, and will be the initial reaction of even excellent DBAs, but it is not the end of the story if you really want to know what happened and avoid getting called again when it isn’t even your fault.   When fires start raging within the corporate software forest, the DBA’s instinct is to actively find a way to douse the flames and get back to having no one in the company have any idea who they are.  Even better for them is to find a way of killing a potential problem while the fires are small, long before they can be classified as raging. The observant DBA will have already been monitoring the server environment for months in advance.  Most troubles, such as disk space and security intrusions, can be predicted and dealt with by alerting systems, whereas other trouble can come out of the blue and requires a skill of observing ongoing conditions and noticing inexplicable changes that could signal an emerging problem.  You can’t automate the DBA, because the bankable skill of a DBA is in detecting the early signs of unexpected problems, and working out how to deal with them before anyone else notices them.    To achieve this, the DBA will check the situation as it is currently happening,  and in many cases is likely to have been the person who submitted the problem to the level 1 support person in the first place, just to let the support team know of impending issues (always well received, I tell you what!). Database and host computer settings, configurations, and even critical data might be profiled and captured for later comparisons. He’ll use Monitoring tools, built-in, commercial (Not to be too crassly commercial or anything, but there is one such tool is SQL Monitor) and lots of homebrew monitoring tools to monitor for problems and changes in the server environment.   You will know that you have it right when a support call comes in and you can look at your monitoring tools and quickly respond that “response time is well within the normal range, the query that supports the failing interface works perfectly and has actually only been called 67% as often as normal, so I am more than willing to help diagnose the problem, but it isn’t the database server’s fault and is probably a client or networking slowdown causing the interface to be used less frequently than normal.” And that is the best thing for any DBA to observe…

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• Revisiting the Generations

  - by Row Henson

  I was asked earlier this year to contribute an article to the IHRIM publication – Workforce Solutions Review.  My topic focused on the reality of the Gen Y population 10 years after their entry into the workforce.  Below is an excerpt from that article: It seems like yesterday that we were all talking about the entry of the Gen Y'ers into the workforce and what a radical change that would have on how we attract, retain, motivate, reward, and engage this new, younger segment of the workforce.  We all heard and read that these youngsters would be more entrepreneurial than their predecessors – the Gen X'ers – who were said to be more loyal to their profession than their employer. And, we heard that these “youngsters” would certainly be far less loyal to their employers than the Baby Boomers or even earlier Traditionalists. It was also predicted that – at least for the developed parts of the world – they would be more interested in work/life balance than financial reward; they would need constant and immediate reinforcement and recognition and we would be lucky to have them in our employment for two to three years. And, to keep them longer than that we would need to promote them often so they would be continuously learning since their long-term (10-year) goal would be to own their own business or be an independent consultant.  Well, it occurred to me recently that the first of the Gen Y'ers are now in their early 30s and it is time to look back on some of these predictions. Many really believed the Gen Y'ers would enter the workforce with an attitude – expect everything to be easy for them – have their employers meet their demands or move to the next employer, and I believe that we can now say that, generally, has not been the case. Speaking from personal experience, I have mentored a number of Gen Y'ers and initially felt that with a 40-year career in Human Resources and Human Resources Technology – I could share a lot with them. I found out very quickly that I was learning at least as much from them! Some of the amazing attributes I found from these under-30s was their fearlessness, ease of which they were able to multi-task, amazing energy and great technical savvy. They were very comfortable with collaborating with colleagues from both inside the company and peers outside their organization to problem-solve quickly. Most were eager to learn and willing to work hard.  This brings me to the generation that will follow the Gen Y'ers – the Generation Z'ers – those born after 1998. We have come full circle. If we look at the Silent Generation or Traditionalists, we find a workforce that preceded the television and even very early telephones. We Baby Boomers (as I fall right squarely in this category) remembered the invention of the television and telephone – but laptop computers and personal digital assistants (PDAs) were a thing of “StarTrek” and other science fiction movies and publications. Certainly, the Gen X'ers and Gen Y'ers grew up with the comfort of these devices just as we did with calculators. But, what of those under the age of 10 – how will the workplace look in 15 more years and what type of workforce will be required to operate in the mobile, global, virtual world. I spoke to a friend recently who had her four-year-old granddaughter for a visit. She said she found her in the den in front of the TV trying to use her hand to get the screen to move! So, you see – we have come full circle. The under-70 Traditionalist grew up in a world without TV and the Generation Z'er may never remember the TV we knew just a few years ago. As with every generation – we spend much time generalizing on their characteristics. The most important thing to remember is every generation – just like every individual – is different. The important thing for those of us in Human Resources to remember is that one size doesn’t fit all. What motivates one employee to come to work for you and stay there and be productive is very different than what the next employee is looking for and the organization that can provide this fluidity and flexibility will be the survivor for generations to come. And, finally, just when we think we have it figured out, a multitude of external factors such as the economy, world politics, industries, and technologies we haven’t even thought about will come along and change those predictions. As I reach retirement age – I do so believing that our organizations are in good hands with the generations to follow – energetic, collaborative and capable of working hard while still understanding the need for balance at work, at home and in the community! 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• ADF Partner Community News Session - Open Invitation: "ADF as a basis of Fusion Apps - the biggest ADF project ever (in English)"

  - by Frank Nimphius

  After a successful guest performance of Ted Farrell in 2011, this year's international ADF speaker to speak during an ADF News session is Chris Muir from Oracle.  ADF News Session - Friday September 14, 8:30 AM - 9.00 AM (CET) - Topic: ADF as a basis of Fusion Apps - the biggest ADF project ever (in English) +++ this webcast will be conducted in English +++ dial-in numbers conc. ADF News Session, Sep. 14 2012 You are invited to join the next ADF News Session, that is going to take place September 14 2012 speaker:  Chris Muir / Oracle time:         8:30 AM (CET) duration:  30 minutes topic:        ADF as a basis of Fusion Apps - the biggest ADF project ever (in English) dial-in webconf: https://oraclemeetings.webex.com conf ID:      595 484 157 confkey:    123456 Please enter your name and an abbreviation of you company name when dialing in (please don´t use blanks and special characters). Please notice that this information will be visible to all participants of the webcast. Thank you. dial-in telco:           +49 (0)69 2222 16 106 or +49 (0)800 66 485 15           ConfCode: 208 503 9           SecurityPasscode: 112233  Other toll-free dial in numbers for EMEA countries are listed below (information is supplied without liability): Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid windowtext 1.0pt; mso-border-alt:solid windowtext .5pt; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-border-insideh:.5pt solid windowtext; mso-border-insidev:.5pt solid windowtext; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Austria 0800005967 Belgium 080048331 Croatia 0800222323 Czech Republic 800701080 Denmark  80889099 Estonia 8000111325 Egypt 08000000213 Finland 0800112073 France 0805632866 Greece 00800127897 Hungary 0680011201 Iceland 8008779 Ireland 1800932479 Israel 1809452571 Italy 800897629 Latvia 80002397 Luxembourg 80026598 Netherlands 08000235028 Norway 80010796 Poland 8001213557 Portugal 800814990 Romania 0800895563 Russia 81080029351012 Saudi Arabia 8008444320 Slovak Republic 0800001586 Slovenia 080080466 South Africa 0800980961 Spain 800098600 Sweden 856619465 Switzerland 0800650026 Turkey 00800 44632129 Ukraine 0800500166 United Arab Emirates 8000440344 United Kingdom 08006948154  

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• Answers to Conference Revenue Tweet Questions

  - by D'Arcy Lussier

  Originally posted on: http://geekswithblogs.net/dlussier/archive/2014/05/27/156612.aspxI tweeted this the other day… …and I had some people tweet back questioning/asking about the profit number. So here’s how I came to that figure. Total Revenue Let’s talk total revenue first. This conference has a huge list of companies/organizations paying some amount for sponsorship. Platinum ($1500) x 5 = $7500 Gold ($1000) x 3 = $3000 Silver ($500) x 9 = $4500 Bronze ($250) x 13 = $3250 There’s also a title sponsor level but there’s no mention of how much that is…more than $1500 though, so let’s just say $2500. Total Sponsorship Revenue: $20750.00 For registrations, this conference is claiming over 300 attendees. We’ll just calculate at 300 and the discounted “member rate” – $249. Total Registration Revenue: $74700.00 Booth space is also sold for a vendor area, but let’s just leave that out of the calculation. Total Event Revenue: $95450.00 Now that we know how much money we’re playing with, let’s knock out the costs for the event. Total Costs Hard Costs Audio/Visual Services $2000 Conference Rooms (4 Breakouts + Plenary) $2500 Insurance $700 Printing/Signage $1500 Travel/Hotel Rooms $2000 Keynotes $2000 So let’s talk about these hard costs first. First you may be asking about the Audio Visual. Yes those services can be that high, actually higher. But since there’s an A/V company touted as the official A/V provider, I gotta think there’s some discount for being branded as such. Conference rooms are actually an inflated amount of $500 per. Venues make money on the food they sell at events, not on room rentals. The more food, the cheaper the rooms tend to be offered at. Still, for the sake of argument, let’s set the rooms at $500 each knowing that they could be lower. For travel and hotel rooms…it appears that most of the speakers at this conference are local, meaning there’s no travel or hotel cost. But a few of them I wasn’t too sure…so let’s factor in enough to cover two outside speakers (airfare and hotel). There are two keynotes for this event and depending on the event those may be paid gigs. I’m not sure if they are or not, but considering the closing one is a comedian I’m going to add some funds here for that just in case. Total Hard Costs: $10700 Now that the hard costs are out of the way, let’s talk about the food costs. Food Costs The conference is providing a continental breakfast (YEEEESH!), some level of luncheon, and I have to assume coffee breaks in between. Let’s look at those costs. Continental Breakfast $12 per person Lunch Buffet $18 per person Coffee Breaks (2) $6 per person (or $3 a cup) Snacks (2) $10 per person (or $5 each) Note that the lunch buffet assumes a *good* lunch buffet – two entrees, starch, vegetable, salads, and bread. Not sure if there’ll be snacks during coffee breaks but let’s assume so. Total Food Cost Per Person: $46 Food Cost: $14950 Gratuity: $2691 Total Food Cost: $17641 Total food cost is based on the $46 per person cost x 325. 300 for attendance, 12 for speakers, extra 13 for volunteers/organizers. Gratuity is 18%. Grand Totals So let’s sum things up here. Total Costs Hard Costs: $10700.00 Food Costs: $17641.00 Total:          $28341.00 Taxes:         $3685.00 Grand Total  $32026.00 Total Revenue Sponsorship  $20750 Registration   $74700 Grand Total   $95450.00 Total Profit $63424.00 Now what if the registration numbers were lower and they only got 100 people to show up. In that scenario there’d still be a profit of just under $26000. Closing Comments A couple of things to note: - I haven’t factored in anything for prizes. Not sure if any will be given out - We didn’t add in the booth space revenue - We’re assuming speakers aren’t getting paid, but even if they were at the high end its $12000 ($1000 per session), which is probably an inflated number for local speakers. - Note that all registrations were set to the “member” discounted price. The non-member registration price is higher. There is also an option for those that just want to show up for the opening keynote. There you have it! Let me know if you have any questions. D

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• Simple BizTalk Orchestration & Port Tutorial

  - by bosuch

  (This is a reference for a lunch & learn I'm giving at my company) This demo will create a BizTalk process that monitors a directory for an XML file, loads it into an orchestration, and drops it into a different directory. There’s no real processing going on (other than moving the file from one location to another), but this will introduce you to Messages, Orchestrations and Ports. To begin, create a new BizTalk Project names OrchestrationPortDemo: When the solution has been created, right-click the OrchestrationPortDemo solution name and select Add -> New Item. Add a BizTalk Orchestration named DemoOrchestration: Click Add and the orchestration will be created and displayed in the BizTalk Orchestration Designer. The designer allows you to visually create your business processes: Next, you will add a message (the basic unit of communication) to the orchestration. In the Orchestration View, right-click Messages and select New Message. In the message properties window, enter DemoMessage as the Identifier (the name), and select .NET Classes -> System.Xml.XmlDocument for Message Type. This indicates that we’ll be passing a standard Xml document in and out of the orchestration. Next, you will add Send and Receive shapes to the orchestration. From the toolbox, drag a Receive shape onto the orchestration (where it says “Drop a shape from the toolbox here”). Next, drag a Send shape directly below the Receive shape. For the properties of both shapes, select DemoMessage for Message – this indicates we’ll be passing around the message we created earlier. The Operation box will have a red exclamation mark next to it because no port has been specified. We will do this in a minute. On the Receive shape properties, you must be sure to select True for Activate. This indicates that the orchestration will be started upon receipt of a message, rather than being called by another orchestration. If you leave it set to false, when you try to build the application you’ll receive the error “You must specify at least one already-initialized correlation set for a non-activation receive that is on a non self-correlating port.” Now you’ll add ports to the orchestration. Ports specify how your orchestration will send and receive messages. Drag a port from the toolbox to the left-hand Port Surface, and the Port Configuration Wizard launches. For the first port (the receive port), enter the following information: Name: ReceivePort Select the port type to be used for this port: Create a new Port Type Port Type Name: ReceivePortType Port direction of communication: I’ll always be receiving <…> Port binding: Specify later By choosing “Specify later” you are choosing to bind the port (choose where and how it will send or receive its messages) at deployment time via the BizTalk Server Administration console. This allows you to change locations later without building and re-deploying the application. Next, drag a port to the right-hand Port Surface; this will be your send port. Configure it as follows: Name: SendPort Select the port type to be used for this port: Create a new Port Type Port Type Name: SendPortType Port direction of communication: I’ll always be sending <…> Port binding: Specify later Finally, drag the green arrow on the ReceivePort to the Receive_1 shape, and the green arrow on the SendPort to the Send_1 shape. Your orchestration should look like this: Now you have a couple final steps before building and deploying the application. In the Solution Explorer, right-click on OrchestrationPortDemo and select Properties. On the Signing tab, click “Sign the assembly”, and choose <New…> from the drop-down. Enter DemoKey as the Key file name, and deselect “Protect my key file with a password”. This will create the file DemoKey.snk in your solution. Signing the assembly gives it a strong name so that it can be deployed into the global assembly cache (GAC). Next, click the Deployment tab, and enter OrchestrationPortDemo as the Application Name. Save your solution. Click “Build OrchestrationPortDemo”. Your solution should (hopefully!) build with no errors. Click “Deploy OrchestrationPortDemo”. (Note – If you’re running Server 2008, Vista or Win7, you may get an error message. If so, close Visual Studio and run it as an administrator) That’s it! Your application is ready to be configured and fired up in the BizTalk Server Administration console, so stay tuned!

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• Notes from AT&T ARO Session at Oredev 2013

  - by Geertjan

  The mobile internet is 12 times bigger than internet was 12 years ago. Explosive growth, faster networks, and more powerful devices. 85% of users prefer mobile apps, while 56% have problems. Almost 60% want less than 2 second mobile app startup. App with poor mobile experience results in not buying stuff, going to competitor, not liking your company. Battery life. Bad mobile app is worse than no app at all because it turns people away from brand, etc. Apps didn't exist 10 years ago, 72 billion dollars a year in 2013, 151 billion in 2017.Testing performance. Mobile is different than regular app. Need to fix issues before customers discover them. ARO is free and open source AT&T tool for identifying mobile app performance problems. Mobile data is different -- radio resource control state machine. Radio resource control -- radio from idle to continuous reception -- drains battery, sends data, packets coming through, after packets come through radio is still on which is tail time, after 10 seconds of no data coming through radio goes off. For example, YouTube, e.g., 10 to 15 seconds after every connection, can be huge drain on battery, app traffic triggers RRC state. Goal. Balance fast network connectivity against battery usage. ARO is free and open source and test any platform and won awards. How do I test my app? pcap or tcdump network. Native collector: Android and iOS. Android rooted device is needed. Test app on phone, background data, idle for ads and analytics. Graded against 25 best practices. See all the processes, all network traffic mapped to processes, stats about trace, can look just at your app, exlude Facebook, etc. Many tests conducted, e.g., file download, HTML (wrapped applications, e.g., cordova). Best Practices. Make stuff smaller. GZIP, smaller files, download faster, best for files larger than 800 bytes, minification -- remove tabs and commenting -- browser doesn't need that, just give processor what it needs remove wheat from chaff. Images -- make images smaller, 1024x1024 image for a checkmark, swish it, make it 33% smaller, ARO records the screen, probably could be 9 times smaller. Download less stuff. 17% of HTTP content on mobile is duplicate data because of caching, reloading from cache is 75% to 99% faster than downloading again, 75% possible savings which means app will start up faster because using cache -- everyone wants app starting up 2 seconds. Make fewer HTTP requests. Inline and combine CSS and JS when possible reduces the number of requests, spread images used often. Fewer connections. Faster and use less battery, for example, download an image every 60 secs, download an add every 60 seconds, send analytics every 60 seconds -- instead of that, use transaction manager, download everything at once, reduce amount of time connected to network by 40% also -- 80% of applications do NOT close connections when they are finished, e.g., download picture, 10 seconds later the radio turns off, if you do not explicitly close, eventually server closes, 38% more tail time, 40% less energy if you close connection right away, background data traffic is 27% of data and 55% of network time, this kills the battery. Look at redirection. Adds 200 to 600 ms on each connection, waterfall diagram to all the requests -- e.g., xyz.com redirect to www.xyz.com redirect to xyz.mobi to www.xyz.com, waterfall visualization of packets, minimize redirects but redirects are fine. HTML best practices. Order matters and hiding code (JS downloading blocks rendering, always do CSS before JS or JS asynchronously, CSS 'display:none' hides images from user but the browser downloads them which adds latency to application. Some apps turn on GPS for no reason. Tell network when down, but maybe some other app is using the radio at the same time. It's all about knowing best practices: everyone wins with ARO (carriers, e.g., AT&T, developers, customers). Faster apps, better battery usage, network traffic better, better app reviews, happier customers. MBTA app, referenced as an example.ARO is free, open source, can test all platforms.

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