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  • Use Case Actors - Primary versus Secondary

    - by Dave Burke
    The Unified Modeling Language (UML1) defines an Actor (from UseCases) as: An actor specifies a role played by a user or any other system that interacts with the subject. In Alistair Cockburn’s book “Writing Effective Use Cases” (2) Actors are further defined as follows: Primary Actor: The primary actor of a use case is the stakeholder that calls on the system to deliver one of its services. It has a goal with respect to the system – one that can be satisfied by its operation. The primary actor is often, but not always, the actor who triggers the use case. Supporting Actors: A supporting actor in a use case in an external actor that provides a service to the system under design. It might be a high-speed printer, a web service, or humans that have to do some research and get back to us. In a 2006 article (3) Cockburn refined the definitions slightly to read: Primary Actors: The Actor(s) using the system to achieve a goal. The Use Case documents the interactions between the system and the actors to achieve the goal of the primary actor. Secondary Actors: Actors that the system needs assistance from to achieve the primary actor’s goal. Finally, the Oracle Unified Method (OUM) concurs with the UML definition of Actors, along with Cockburn’s refinement, but OUM also includes the following: Secondary actors may or may not have goals that they expect to be satisfied by the use case, the primary actor always has a goal, and the use case exists to satisfy the primary actor. Now that we are on the same “page”, let’s consider two examples: A bank loan officer wants to review a loan application from a customer, and part of the process involves a real-time credit rating check. Use Case Name: Review Loan Application Primary Actor: Loan Officer Secondary Actors: Credit Rating System A Human Resources manager wants to change the job code of an employee, and as part of the process, automatically notify several other departments within the company of the change. Use Case Name: Maintain Job Code Primary Actor: Human Resources Manager Secondary Actors: None The first example is quite straight forward; we need to define the Secondary Actor because without the “Credit Rating System” we cannot successfully complete the Use Case. In other words, the goal of the Primary Actor is to successfully complete the Loan Application, but they need the explicit “help” of the Secondary Actor (Credit Rating System) to achieve this goal. The second example is where people sometimes get confused. Within OUM we would not include the “other departments” as Secondary Actors and therefore not include them on the Use Case diagram for the following reasons: The other departments are not required for the successful completion of the Use Case We are not expecting any response from the other departments (at least within the bounds of the Use Case under discussion) Having said that, within the detail of the Use Case Specification Main Success Scenario, we would include something like: “The system sends a notification to the related department heads (ref. Business Rule BR101)” Now let’s consider one final example. A Procurement Manager wants to place a “bid” for some goods using an On-Line Trading Community (B2B version of eBay) Use Case Name: Create Bid Primary Actor: Procurement Manager Secondary Actors: On-Line Trading Community You might wonder why the Trading Community is listed as a Secondary Actor, i.e. if all we are going to do is place a bid for a specific quantity of goods at a given price and send that off to the Trading Community, then why would the Trading Community need to “assist” in that Use Case? Well, once again, it comes back to the “User Experience” and how we want to optimize that when we think about our Use Case, and ultimately, when the developer comes to assembling some code. In this final example, the Procurement Manager cannot successfully complete the “Create Bid” Use Case until they receive an affirmative confirmation back from the Trading Community that the Bid has been accepted. Therefore, the Trading Community must become a Secondary Actor and be referenced both on the Use Case diagram and Use Case Specification. Any astute readers who are wondering about the “single sitting” rule will have to wait for a follow-up Blog entry to find out how that consideration can be factored in!!! Happy Use Case writing! (1) OMG Unified Modeling LanguageTM (OMG UML), Superstructure Version 2.4.1 (2) Cockburn, A, 2000, Writing Effective Use Case, Addison-Wesley Professional; Edition 1 (3) Cockburn, A, 2006 “Use Case fundamentals” viewed 20th March 2012, http://alistair.cockburn.us/Use+case+fundamentals

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  • Highlights from recent Yammer video

    - by Eric Jensen
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} A few weeks back, Ryan Kennedy of Yammer gave a talk about Berkeley DB Java Edition. You can find it posted here on Alex Popescu's Blog, or go directly to the video post itself. It was full of useful nuggets of information, such as why they chose to use BDB JE, performance, and some tips & tricks at the end. At over 40 minutes, the video is quite long. Ryan is an entertaining speaker, so I suggest you watch all of it. But if you only have time for the highlights, here are some times you can sync to:  06:18 hear the Berkeley DB JE features that caused Yammer select it, including: replication auto leader election, failover configurable durability and consistency guarantees 23:10 System performance characteristics 35:08 Check out the tips and tricks for using Berkeley DB JE I know the Berkeley DB development team is very pleased that BDB JE is working out well for Yammer. We definitely encourage others out there to take note of this success, especially if your requirements are similar to Yammer's (which Ryan outlines at the beginning of his talk)

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  • How far is too far?

    - by David Dorf
    Previously I've talked about Safeway's personalized pricing as well as Target's use of analytics to learn about customers.  Then last week I read about Orbitz tailoring their hotel offers based on the browser used.  (Orbitz claims that Mac users are 40% more likely than PC users to book four- or five-star hotels.)  So just how far is too far when tailoring the retail experience? When most consumers read about these types of tactics, they tend to feel violated, as if someone was reading their personal diary.  Nobody wants to be tricked into buying things.  Walking into a grocery store and seeing crates of apples stacked high looks enticing, but the crates are just for display and the apples may be over a year old.  Even though its much cheaper to print markdown tags, many retailers manually write the price tags because consumers think they deal is better if the price is hand-written. The technology already exists to personalize prices and experiences for consumers.  People get upset thinking they paid more for something than a neighbor, but it already happens all the time with cars, flights, and the use of loyalty programs and coupons. There are many variables at play for any purchase.  They only difference is that the customer segments are getting smaller, sometimes reaching a size of one. There's two ways to look at this.  Retailers have always manipulated the environment to get consumers to buy more -- or -- Retailers are getting better at tuning the shopping experience for consumers.  I choose the latter, and so do most consumers by spending their money in the stores they like.  Consumers like to see fresh flowers at the entrance to the grocery store, and they like to see specials scrawled on chalkboards. The key is making sure that consumers benefit from the experience as well.  I'm willing to give up some personal information in exchange for discounts and more relevant marketing, and the next-generation of shoppers are even less concerned about privacy.  Retailers need to use all the tools available to differentiate their offers and connect with their customers. So if Orbitz wants to put three-star hotels at the top of the list for me because I'm using a PC, that's fine by me.

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  • 2013 Predictions for Retail

    - by David Dorf
    Its that time of year to roll out the predictions for next year.  I can't say I've really nailed it in the past, but feel free to look back at my 2012, 2011, and 2010 predictions.  I'm not expecting anything earth-shattering this year; just continued maturation of several technologies that are finally taking hold. 1. Next day delivery -- Amazon finally decided it wasn't worth fighting state taxes and instead decided to place distribution centers everywhere so they can potentially offer next-day deliveries.  Not to be outdone, Walmart is looking to leverage its huge physical presence to offer the same.  Clubs like ShopRunner are pushing delivery barriers as well, so the norm is shifting to free shipping in a few days or relatively cheap shipping overnight.  Retailers need be thinking about how to ship from physical stores. 2. Bring your own device -- Earlier this year Intuit bought AisleBuyer, a mobile self-checkout start-up, at least somewhat validating the BYOD approach.  Grocery stores, especially in Europe, have been supporting in-aisle self-scanning for a while and I'm betting it will find a home in certain verticals in the US too.  There's also the BYOD concept for employees.  Some retailers are considering issuing mobile devices at hiring along side the shirt and name-tag.  Employees become responsible for the hardware until they leave. 3. TV shopping -- Will Apple finally release a TV product in 2013?  Who knows?  But the industry isn't standing still. Companies like QVC and HSN are already successfully combining the TV and online experiences for shopping.  Comcast is partnering with Tivo to allow viewers to interact with ads with Paypal handing payment.  This will be a slow maturation, but expect TVs to get smarter and eventually become a new selling channel (pun intended) for retailers. 4. Privacy backlash -- It only takes one big incident to stir the public, and I'm betting we have one in 2013.  Facebook, Google, or Apple will test the boundaries of what the public is willing to accept.  It could involve a retailer using geo-location technology, or possibly video analytics.  And as is always the case, the offender will apologize, temporarily remove the technology, and wait 2-3 years for it to be generally accepted.  Privacy is a moving target. 5. More NFC -- I've come to the conclusion that adoption of any banking technology is going to be slow.  It was slow for credit cards, ATMs, and online billpay so why should it be any different for NFC?  Maybe, just maybe the iPhone 5S will have an NFC chip, but we're not going to see mainstream uptake for years.  Next year we'll continue to see incremental improvements from Isis, Google, and Paypal and a plethora of new startups, but don't toss your magstripe cards just yet. 6. In-store location -- The technologies for tracking people inside stores is really improving.  Retailers can track people using video cameras, infrared, and by the WiFi radios in mobile phones.  We're getting closer to the point where accuracy could be a shelf-facing, which will help retailers understand how people shop, where they spend time, and what displays attract them.  Expect CPG companies to get involved and partner with retailers, since the data benefits both parties.  Consumers will benefit by being directed right to the products they seek.  (In 2013 ARTS is forming a workteam to develop new standards in this area.) 7. M&A -- Looking back at 2012 there were some really big deals involving IBM, Oracle, JDA, and NCR and I expect that trend will likely continue as vendors add assets to bolster their portfolios.  Many retailers are due for an IT transformation to support anywhere, anytime shoppers, and one-stop-vendors can minimize complexity and costs. Predictions from other sources: Independent Retailer Stores Magazine IDC Insights Mobile Commerce Daily

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  • Access-based Enumeration (December 04, 2009)

    - by user12612012
    Access-based Enumeration (ABE) is another recent addition to the Solaris CIFS Service - delivered into snv_124.  Designed to be compatible with Windows ABE, which was introduced in Windows Server 2003 SP1, this feature filters directory content based on the user browsing the directory.  Each user can only see the files and directories to which they have access.  This can be useful to implement an out-of-sight, out-of-mind policy or simply to reduce the number of files presented to each user - to make it easier to find files in directories containing a large number of files. ABE is managed on a per share basis by a new boolean share property called, as you might imagine, abe, which is described insharemgr(1M).  When set to true, ABE filtering is enabled on the share and directory entries to which the user has no access will be omitted from directory listings returned to the client.  When set to false or not defined, ABE filtering will not be performed on the share.  The abe property is not defined by default.Administration is straightforward, for example: # zfs sharesmb=abe=true,name=jane tank/home/jane# sharemgr show -vp    zfs       zfs/tank/home/jane nfs=() smb=()          jane=/export/home/jane     smb=(abe="true") ABE is also supported via sharemgr(1M) and on smbautohome(4) shares. Note that even though a file is visible in a share, with ABE enabled, it doesn't automatically mean that the user will always be able to open the file.  If a user has read attribute access to a file ABE will show the it but access will be denied if this user tries to open the file for reading or writing. We considered supporting ABE on NFS shares, as suggested by the name of PSARC/2009/375, but we ran into problems due to NFS client readdir caching.  NFS clients maintain a common directory entry cache for all users, which not only defeats the intent of ABE but can lead to very confusing results.  If multiple users are looking at the content of a directory with ABE enabled, the entries that get cached will depend on who looks at the directory first.  Subsequent users may see files that ABE on the server would have filtered out or files may be missing because they were filtered out for the original user. Although this issue can be resolved by disabling the NFS client readdir cache, this was deemed to be an unsuitable solution because it would create a dependency between a server share property and the configuration on all NFS clients, and there was the potential for differences in behavior across the various NFS clients.  It just seemed to add unnecessary administration complexity so we pulled it out. References for more information PSARC/2009/246 ZFS support for Access Based Enumeration PSARC/2009/375 ABE share property for NFS and SMB 6802734 Support for Access Based Enumeration 6802736 SMB share support for Access Based Enumeration Windows Access-based Enumeration

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  • Creating a new naming context in OUD

    - by Sylvain Duloutre
    A naming context (also known as a directory suffix) is a DN that identifies the top entry in a locally held directory hierarchy. A new naming context can be created using ODSM, the OUD gui admin console, as described in http://docs.oracle.com/cd/E29407_01/admin.111200/e22648/server_config.htm#CBDGCJGF It can also be created using the dsconfig command lione as described below: Creation of a new naming context consists in 3 steps: First create a Local Backend Workflow element (myNewDb in this exemple) ,  responsible for the naming context base dn, e.g o=example. dsconfig create-workflow-element \           --set base-dn:o=example \           --set enabled:true \           --type db-local-backend \           --element-name myNewDb \           --hostname <your host> \           --port <admin port> \           --bindDN cn=Directory\ Manager \           --bindPasswordFile ****** \           --no-prompt Second, create a Workflow element (workFlowForMyNewDb in this exemple) associated with the Local Backend Workflow element. WorkFlow elements are used to route LDAP requests to the appropriate database, based on the target base dn. dsconfig create-workflow \           --set base-dn:o=example \           --set enabled:true \           --set workflow-element:myNewDb \           --type generic \           --workflow-name workFlowForMyNewDb \           --hostname <your host name> \           --port <admin port>\           --bindDN cn=Directory\ Manager \           --bindPasswordFile ****** \           --no-prompt Then, the workflow element must be made visible outside of the directory, i.e added to the internal "routing table". This is done by adding the Workflow to the appropriate Network Group. A Network group  is used to classify incoming client connections and route requests to workflows. dsconfig set-network-group-prop \           --group-name network-group \           --add workflow:workFlowForMyNewDb \           --hostname <your hostname> \           --port <admin port>\           --bindDN cn=Directory\ Manager \           --bindPasswordFile ****** \           --no-prompt At that stage, it is possible to import entries to the new naming context o=example.

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  • Get the Picture: Pinterest for Marketers

    - by Mike Stiles
    When trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest? Pinterest has been easy for marketers to de-prioritize thanks to the perception its usage is so dominated by women. Um, what’s wrong with that? Women make an estimated 85% of all consumer purchases. So if there are indeed over 30 million US women active on it monthly, and they do 92% of the pinning, and 84% are still active on it after 4 years, when did an audience of highly engaged, very likely sales conversions become low priority? Okay, if you’re a tech B2B SaaS product like the Oracle Social Cloud, Pinterest may not be where you focus. But if you operate in the top Pinterest categories, which are truly far-reaching, it’s time to take note of Pinterest’s performance to date: 40.1 million monthly users in the US (eMarketer). Over 30 billion pins, half of which were pinned in the last 6 months. (Big momentum) 75% of usage is on their mobile app. (In solid shape for the mobile migration) Pinterest sharing grew 58% in 2013, beating Facebook, Twitter, or LinkedIn. (ShareThis) Pinterest is the 3rd most popular sharing platform overall (over email), with 48% of all sharing on tablets. Users referred by Pinterest are 10% more likely to buy on e-commerce sites and tend to spend twice that of users coming from Facebook. (Shopify) To be fair, brands haven’t had any paid marketing opportunities on that platform…until recently. Users are seeing Promoted Pins in both category and search feeds from rollout brands like Gap, ABC Family, Ziploc, and Nestle. Are the paid pins annoying users? It seems more so than other social networks, they’re fitting right in to the intended user experience and being accepted, getting almost as many click-throughs as user pins. New York Magazine’s Kevin Roose laid it out succinctly; Pinterest offers a place that’s image-centric, search-friendly, makes things easy to purchase, makes things easy to share, and puts users in an aspirational mood to buy. Pinterest is very confident in the value of that combo and that audience, with CPM rates 5x that of the most expensive Facebook ad, plus (at least for now) required spending commitments and required pin review by Pinterest for quality. The latest developments; a continued move toward search and discovery with enhancements like Guided Search to help you hone in on what interests you, Custom Categories, and the rumored Visual Search that stands to be a liberation from text. And most recently, Pinterest has opened up its API so brands can get access to deeper insights into the best search terms and categories in which to play ball, as well as what kinds of pins stand to perform best in those areas. As we learned in our rundown this week of Social Media Examiner’s Social Media Marketing Industry Report, around 50% of marketers specifically intend on upping their use of Pinterest. If you’re a big believer in fishing where the fish are, that’s probably an efficient position to take. @mikestiles @oraclesocialPhoto: Adam Lambert_Gorwyn, freeimages.com

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  • Come see us at JavaU at JavaOne!

    - by tmcginn
    In just a little under a month, JavaOne will be in full swing (no pun intended) and thousands of Java developers will gather to hear the latest Java news, immerse themselves in Java technology and learn some new things. This year, I am fortunate enough to be able to attend, along with my Java curriculum development colleagues Matt Heimer and Mike Williams. We start our week at JavaOne teaching a one-day session at JavaU on Sunday morning. If you have never attended a training session through JavaU, you should check it out. There are some terrific sessions this year, and it might help to justify your trip to JavaOne if you can say it was for training! This year I am teaching a one day session on Java SE 7 New Features - a great session for anyone interested in the specific details of what is new in Java SE 7. Matt is teaching a one-day session on Developing Portable Java EE applications with the Enterprise JavaBeans 3.1 API and Java Persistence 2.0 API  EJB, and Mike is doing a one-day session on developing Rich Client applications with Java SE 7 using Java FX 2. I asked Matt and Mike to tell me what developers can expect from their sessions. Matt: "My session will get you up to speed on everything you need to know to create portable Java EE 6 applications using EJB 3.1 and JPA 2. I am going to cover why everyone can benefit from using EJBs (and why developers should relearn them if they haven't looked at them for years). Students who attend my session will see JPA examples showcasing how to use relational databases in an enterprise applications without programming to JDBC and without writing SQL statements. EJB and JPA benefit from being paired together, so I will also show how transaction management is easier in a container. I encourage students to bring a laptop and code as they learn!" Mike: "My session covers how to develop a rich client application using Java FX 2. Starting with the basic concepts of JavaFX, students will see how a JavaFX application is built from its layout, to its controls, to its data structures. In addition, more advanced controls like charts, smart tables, and transitions will be added to the application. Finally, a quick review of JavaFX concurrency and data binding is included. Blended with the core concepts the session will include some of the latest JavaFX technology. This includes using Scene Builder to create a JavaFX UI and connecting your XML UI definition to Java code.  In addition, packaging of the JavaFX application will be covered with some examples of the new native packaging features." As I mentioned, my session covers the changes in the Java for SE 7, including the  language changes that were voted into Java SE 7 from Project Coin. I will also look at how you can take advantage if the the new I/O library (NIO.2) for writing applications that work with files, directories and file systems. We will also look at the changes in Asynchronous I/O that are a part of the changes in NIO/2. We will spend some time looking at the changes to the Java Virtual Machine as well, including support for dynamically typed languages (JSR-292). We will spend some time looking at the Java Concurrency enhancements (JSR-166), including the new Fork/Join framework. And we'll round out the day with a look at changes in Swing, XML and a number of smaller changes in the API's. And, if these topics aren't grabbing your interest, take a look at the other 10 sessions that range from topics on architecture to how to pass the Oracle Certified Programmer I and II exams. See you soon!

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  • Mind Reading with the Raspberry Pi

    - by speakjava
    Mind Reading With The Raspberry Pi At JavaOne in San Francisco I did a session entitled "Do You Like Coffee with Your Dessert? Java and the Raspberry Pi".  As part of this I showed some demonstrations of things I'd done using Java on the Raspberry Pi.  This is the first part of a series of blog entries that will cover all the different aspects of these demonstrations. A while ago I had bought a MindWave headset from Neurosky.  I was particularly interested to see how this worked as I had had the opportunity to visit Neurosky several years ago when they were still developing this technology.  At that time the 'headset' consisted of a headband (very much in the Bjorn Borg style) with a sensor attached and some wiring that clearly wasn't quite production ready.  The commercial version is very simple and easy to use: there are two sensors, one which rests on the skin of your forehead, the other is a small clip that attaches to your earlobe. Typical EEG sensors used in hospitals require lots of sensors and they all need copious amounts of conductive gel to ensure the electrical signals are picked up.  Part of Neurosky's innovation is the development of this simple dry-sensor technology.  Having put on the sensor and turned it on (it powers off a single AAA size battery) it collects data and transmits it to a USB dongle plugged into a PC, or in my case a Raspberry Pi. From a hacking perspective the USB dongle is ideal because it does not require any special drivers for any complex, low level USB communication.  Instead it appears as a simple serial device, which on the Raspberry Pi is accessed as /dev/ttyUSB0.  Neurosky have published details of the command protocol.  In addition, the MindSet protocol document, including sample code for parsing the data from the headset, can be found here. To get everything working on the Raspberry Pi using Java the first thing was to get serial communications going.  Back in the dim distant past there was the Java Comm API.  Sadly this has grown a bit dusty over the years, but there is a more modern open source project that provides compatible and enhanced functionality, RXTXComm.  This can be installed easily on the Pi using sudo apt-get install librxtx-java.  Next I wrote a library that would send commands to the MindWave headset via the serial port dongle and read back data being sent from the headset.  The design is pretty simple, I used an event based system so that code using the library could register listeners for different types of events from the headset.  You can download a complete NetBeans project for this here.  This includes javadoc API documentation that should make it obvious how to use it (incidentally, this will work on platforms other than Linux.  I've tested it on Windows without any issues, just by changing the device name to something like COM4). To test this I wrote a simple application that would connect to the headset and then print the attention and meditation values as they were received from the headset.  Again, you can download the NetBeans project for that here. Oracle recently released a developer preview of JavaFX on ARM which will run on the Raspberry Pi.  I thought it would be cool to write a graphical front end for the MindWave data that could take advantage of the built in charts of JavaFX.  Yet another NetBeans project is available here.  Screen shots of the app, which uses a very nice dial from the JFxtras project, are shown below. I probably should add labels for the EEG data so the user knows which is the low alpha, mid gamma waves and so on.  Given that I'm not a neurologist I suspect that it won't increase my understanding of what the (rather random looking) traces mean. In the next blog I'll explain how I connected a LEGO motor to the GPIO pins on the Raspberry Pi and then used my mind to control the motor!

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  • How to ace Skype Interviews

    - by FelixWehmeyer
    Many companies these days opt to include a Skype interview in the recruitment process, as it comes close to a face-to-face interview without the time and costs involved for both the company and the candidate. In some cases during the recruitment process at Oracle you also might be asked to conduct a Skype interview. To help you get started with this, we researched some websites to give you several tips and tricks. What most of the bloggers say about this topic is collected in this article to help you prepare. It is all about Technology The bit that can make a Skype interview more complicated than a face-to-face or phone interview is the fact you are using additional technology. Always check the video and audio capabilities of your computer to make sure they work properly. Be prepared for connections to be limited during the interview. Using a webcam can also be confusing, if you do not have a lot of experience using it. Make sure you look at the camera and not the monitor to avoid the impression you are looking away. Practice If you do not feel comfortable using the camera, do a mock interview with a friend or family member before you have the actual interview. Be aware that facial impressions or reactions come across differently on a monitor, so make sure to practice how you  come across during the interview. Good lighting in the room also helps you make you look the best for the interviewer. You and your room Dress code, as in any face-to-face interview,is important to think about. Dress the same way as you would for face-to-face interviews and avoid patterns or informal clothing. Another tip,is to be aware of your surroundings. Make sure the room you use looks good on camera, making sure it is neat and tidy, also think about how the walls look behind you. Also make sure you do not get distracted during the interview by anyone or anything, as this will directly have an impact on your interview and your ability to focus and concentrate. What is in a name What goes for any account that you share during the recruitment process, either your email address or Skype name, is to make sure it comes across as professional. Try to avoid using nicknames or strange words in your accounts, stick to using a first name – last name or an abbreviation of the same. If you would like to read more about this topic, have a look at the links below which we used as inspiration for this blog article. 7 Deadly Skype Interview Sins is fun to read and to gives you some good advice to keep in mind. ·         http://www.inc.com/guides/201103/4-tips-for-conducting-a-job-interview-using-skype.html ·         http://blog.simplyhired.com/2012/05/5-tips-to-a-great-skype-interview.html ·         http://www.cnn.com/2011/LIVING/07/11/skype.interview.tips.cb/index.html http://www.ehow.com/how_5648281_prepare-skype-interview.html

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  • Programmatically disclosing a node in af:tree and af:treeTable

    - by Frank Nimphius
    A common developer requirement when working with af:tree or af:treeTable components is to programmatically disclose (expand) a specific node in the tree. If the node to disclose is not a top level node, like a location in a LocationsView -> DepartmentsView -> EmployeesView hierarchy, you need to also disclose the node's parent node hierarchy for application users to see the fully expanded tree node structure. Working on ADF Code Corner sample #101, I wrote the following code lines that show a generic option for disclosing a tree node starting from a handle to the node to disclose. The use case in ADF Coder Corner sample #101 is a drag and drop operation from a table component to a tree to relocate employees to a new department. The tree node that receives the drop is a department node contained in a location. In theory the location could be part of a country and so on to indicate the depth the tree may have. Based on this structure, the code below provides a generic solution to parse the current node parent nodes and its child nodes. The drop event provided a rowKey for the tree node that received the drop. Like in af:table, the tree row key is not of type oracle.jbo.domain.Key but an implementation of java.util.List that contains the row keys. The JUCtrlHierBinding class in the ADF Binding layer that represents the ADF tree binding at runtime provides a method named findNodeByKeyPath that allows you to get a handle to the JUCtrlHierNodeBinding instance that represents a tree node in the binding layer. CollectionModel model = (CollectionModel) your_af_tree_reference.getValue(); JUCtrlHierBinding treeBinding = (JUCtrlHierBinding ) model.getWrappedData(); JUCtrlHierNodeBinding treeDropNode = treeBinding.findNodeByKeyPath(dropRowKey); To disclose the tree node, you need to create a RowKeySet, which you do using the RowKeySetImpl class. Because the RowKeySet replaces any existing row key set in the tree, all other nodes are automatically closed. RowKeySetImpl rksImpl = new RowKeySetImpl(); //the first key to add is the node that received the drop //operation (departments).            rksImpl.add(dropRowKey);    Similar, from the tree binding, the root node can be obtained. The root node is the end of all parent node iteration and therefore important. JUCtrlHierNodeBinding rootNode = treeBinding.getRootNodeBinding(); The following code obtains a reference to the hierarchy of parent nodes until the root node is found. JUCtrlHierNodeBinding dropNodeParent = treeDropNode.getParent(); //walk up the tree to expand all parent nodes while(dropNodeParent != null && dropNodeParent != rootNode){    //add the node's keyPath (remember its a List) to the row key set    rksImpl.add(dropNodeParent.getKeyPath());      dropNodeParent = dropNodeParent.getParent(); } Next, you disclose the drop node immediate child nodes as otherwise all you see is the department node. Its not quite exactly "dinner for one", but the procedure is very similar to the one handling the parent node keys ArrayList<JUCtrlHierNodeBinding> childList = (ArrayList<JUCtrlHierNodeBinding>) treeDropNode.getChildren();                     for(JUCtrlHierNodeBinding nb : childList){   rksImpl.add(nb.getKeyPath()); } Next, the row key set is defined as the disclosed row keys on the tree so when you refresh (PPR) the tree, the new disclosed state shows tree.setDisclosedRowKeys(rksImpl); AdfFacesContext.getCurrentInstance().addPartialTarget(tree.getParent()); The refresh in my use case is on the tree parent component (a layout container), which usually shows the best effect for refreshing the tree component. 

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  • What You Can Learn from the NFL Referee Lockout

    - by Christina McKeon
    American football is a lot like religion. The fans are devoted followers that take brand loyalty to a whole new level. These fans that worship their teams each week showed that they are powerful customers whose voice has an impact. Yesterday, these fans proved that their opinion could force the hand of a large and powerful institution. With a three-month NFL referee lockout that seemed like it was nowhere close to resolution, the Green Bay Packers and the Seattle Seahawks competed last Monday night. For those of you that might have been out of the news cycle the past few days, Green Bay lost the game due to a controversial call that many experts and analysts agree should have resulted in Green Bay winning the game. Outrage ensued. The NFL had pulled replacement referees from the high school ranks, and these replacements did not have the knowledge and experience to handle high intensity NFL games. Fans protested about their customer experience. Their anger-filled rants were heard in social media, in the headlines of newspapers, on radio, and on national TV. Suddenly, the NFL was moved to reach an agreement with the referees. That agreement was reached late in the night on Wednesday with many believing that the referees had the upper hand forcing the owners into submission. Some might argue that the referees benefited, not the fans. Since the fans wanted qualified and competent referees, I would say the fans did benefit. The referees are scheduled to return to the field this Sunday, so the fans got what they wanted. What can you learn from this negative customer experience? Customers are in control. NFL owners thought they were controlling this situation with the upper hand over referees. The owners figured out they weren’t in control when their fans reacted negatively. Customers can make or break you more now than ever before, which is why it is more important to connect with them, engage them in a personal manner, and create rewarding relationships. Protect your brand. Whether knowingly or unknowingly, the NFL put their brand and each team’s brand at risk with replacement referees. Think about each business decision you make, and how it may impact your brand at different points in time. A decision that results in a gain today could result in a larger loss down the road. Customer experience matters. The NFL likely foresaw declining revenues in ticket sales, merchandising, advertising, and other areas if the lockout continued. While fans primarily spoke with their minds in the days following the Green Bay debacle, their wallets would be the next things to speak. Customer experience directly affects your success and is one of the few areas where you can differentiate your business. What would you do if your brand got such negative attention? Would you be prepared to navigate such stormy waters? Would you be able to prevent such a fiasco? If you don’t have a good answer to these questions, consider joining us October 3-5, 2012 at the Oracle Customer Experience Summit in San Francisco. You’ll have the opportunity to learn even more about customer experience from industry experts such as best-selling author Seth Godin, Paul Hagen and Kerry Bodine from Forrester Research, Inc., George Kembel from the Stanford d.School, Bruce Temkin of The Temkin Group, and Gene Alvarez from Gartner Inc.. There will also be plenty of your peers and customer experience experts available for networking and discussions.

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  • What is the difference between Workcenters, Dashboards, and the Interaction Hub?

    - by Matthew Haavisto
    Oracle Open World has just concluded.  Over the course of the conference, we presented several sessions covering different aspects of the PeopleSoft user experience, including Workcenters, Dashboards, and the PeopleSoft Interaction Hub (formerly known as the PeopleSoft Applications Portal).  Although we've produced collateral on these features and covered them in sessions, it became apparent at the conference that customers still have many questions about the these products, including how they are licensed, how they are installed, what their various purposes are, and how they can be used together synergistically. Let's Start with Licensing and Installation As you may know, we've extended the restricted use license (RUL) for the Interaction Hub.  This grants customers with PeopleTools 8.52 licenses the right to install the Interaction Hub for free for use as specified in the Tools license notes.  Note that this means customers receive a restricted use license for the Interaction Hub that doesn't cost them an additional license fee, but it is a separate product, not part of PeopleTools or PeopleSoft applications, and is a separate installation.  This means customers must provide the infrastructure to install and run the Hub, just like any other application.  The benefits of using the Hub to unify your PeopleSoft user experience can be great.  PeopleSoft applications have not yet delivered instances of the Hub with their products, though they may in the future. Workcenters and Dashboards, on the other hand, are frameworks provided by PeopleTools.  No other license is required, and no additional installation of a separate product is needed (apart from PeopleTools and PeopleSoft applications).  PeopleSoft applications are delivering instances of the workcenters and dashboards with their products.  Some are available now, and more are coming in future releases.  These delivered workcenter and dashboard instances require no additional licenses, and no additional installations beyond Tools and the applications that provide them.  In addition, the workcenter and dashboard frameworks provided by PeopleTools can be used by customers to build their own workcenters and dashboards, and it's quite easy and simple to do so. What are Their Differences?  What Purposes do they Serve? Workcenters, Dashboards and the Interaction Hub appear somewhat similar.  They all contain pagelets, and have some visual characteristics in common.  However, their strengths and purposes are very different, and they were designed to provide different benefits to your PeopleSoft ecosystem. Workcenters and Dashboards have the following characteristics: Designed for specific roles Focus on the daily tasks of those roles Help to streamline the work performed most often Personal view of my work world Makes navigation and search easier and quicker, particularly for transactions and decision support Reports and data needed for day-to-day work Personalizable, but minimal Delivered by PS Apps, but can be altered by customer for their requirements Customers can create their own Workcenters can be used for guided processes  The Interaction Hub is designed to aggregate content from multiple applications, and is is used to unify the user experience of those applications.  It offers a rich, web site-based user experience, and is often used to provide access to infrequently performed activities like benefits enrollment, payroll inquiries, life event changes, onboarding, and so on. Full-featured and robust Centrally administered Pushed to large audience Broad info like Company News Infrequent activities like benefits, not day-to-day tasks Self-service, access to employer info Central launch point for other activities and can navigate to workcenters and dashboards Deployed by customers or consultants, instances not delivered by PeopleSoft (at this time) Content management Unified PS application navigation Although these products are quite different and serve different purposes in your PeopleSoft environment, they can be used together to provide a richer, more efficient and engaging user experience for your all your user communities.

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  • Less Can Be More In E-Commerce

    - by Michael Hylton
    Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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  • Solving File Upload Cancel Issue

    - by Frank Nimphius
    In Oracle JDeveloper 11g R1 (I did not test 11g R2) the file upload component is submitted even if users click a cancel button with immediate="true" set. Usually, immediate="true" on a command button by-passes all modle updates, which would make you think that the file upload isn't processed either. However, using a form like shown below, pressing the cancel button has no effect in that the file upload is not suppressed. <af:form id="f1" usesUpload="true">        <af:inputFile label="Choose file" id="fileup" clientComponent="true"                 value="#{FileUploadBean.file}"  valueChangeListener="#{FileUploadBean.onFileUpload}">   </af:inputFile>   <af:commandButton text="Submit" id="cb1" partialSubmit="true"                     action="#{FileUploadBean.onInputFormSubmit}"/>   <af:commandButton text="cancel" id="cb2" immediate="true"/> </af:form> The solution to this problem is a change of the event root, which you can achieve either by setting i) partialSubmit="true" on the command button, or by surrounding the form parts that should not be submitted when the cancel button is pressed with an ii) af:subform tag. i) partialSubmit solution <af:form id="f1" usesUpload="true">      <af:inputFile .../>   <af:commandButton text="Submit" .../>   <af:commandButton text="cancel" immediate="true" partialSubmit="true" .../> </af:form> ii) subform solution <af:form id="f1" usesUpload="true">   <af:subform id="sf1">     <af:inputFile ... />     <af:commandButton text="Submit" ..."/>   </af:subform>   <af:commandButton text="cancel" immediate="true" .../> </af:form> Note that the af:subform surrounds the input form parts that you want to submit when the submit button is pressed. By default, the af:subform only submits its contained content if the submit issued from within.

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  • Social HCM: Is Your Team Listening?

    - by Mike Stiles
    Does integrating Social HCM into your enterprise make sense? Consider Sam and Christina. Sam is a new hire at a big company. On the job 3 weeks, a question has come up on how to properly file an expense report to get reimbursed. It was covered in the onboarding session, but shockingly enough, Sam didn’t memorize or write down every word of the session. The answer is probably in a handout, in a stack of handouts 2 inches thick. It also might be on the employee web site…somewhere. Christina is a new hire at a different big company. She has the same question. She logs into her company’s social network, goes to the “new hires” group, asks her question and gets an answer in seconds. Christina says, “Cool!” Sam says, “Grrrr.” It’s safe to say the qualified talent your company wants is accustomed to using social platforms to communicate and get quick answers. As such, Christina is comfortable at her new company, whereas Sam is wondering what he’s gotten himself into. Companies that cling to talent communication and management systems that don’t speak to talent’s needs or expectations put themselves at risk. Right from the recruiting stage, prospects can determine if a company has embraced the communications tools of the 21st century. If they don’t see it, alarm bells go off. With great talent more in demand than ever, enterprises should reconsider making “this is the way we do it, you adapt to us” their mantra. Other blogs have clearly outlined that apart from meeting top recruits’ expectations, Social HCM benefits the organization itself in terms of efficiency, talent performance & measurement. Recruiting: Jobvite shows 64% of companies hired using social. 89% of job seekers are using social in their search. Social can give employers access to relevant communities of prospects and advance the brand. Nucleus Research found general hiring software can provide over 1,000% ROI by reducing churn and improving screening. Social talent acquisition should perform at least as well. Learning & Development:Employees, learning from the company or from peers, can be kept on top of the latest needed skillsets and engage in self-paced training so as to advance within the company. Performance Management:Just as gamers are egged on by levels and achievements, talent can reach for workplace kudos, be they shout-outs from peers & managers or formally established milestones. Plus employee reviews become consistent and fair as managers have access to the cumulative feedback social offers. Workflow and Collaboration:With workforces dispersing in terms of physical location, social provides a platform that helps eliminate drawbacks that would have brought just 10 years ago. Finding and connecting with just the right colleague to get the most relevant info at any given time has never been more possible…or expected. While yes, marketing has taken the social lead inside the enterprise, HCM (with the word “human” right there in its name) is the obvious locale for the next big integration of social in business. The technology is there. At Oracle, Fusion HCM apps are deeply embedded with Social HCM…just one example of systems taking social across the enterprise. Christina’s company is communicating with her in ways she’s used to. Sam’s company may as well be trying to talk to him using signal flags. @mikestilesPhoto via stock.xchng

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  • The Rise of Project Intelligence and Why It Matters

    - by Melissa Centurio Lopes
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} By Amy DeWolf Are you doing any of these in your organization? How are you leveraging historical data to forecast projects? There’s a lot going on in government today. The economic pressures agencies feel from the uncertainty of budget cuts and sequestration effect every part of an organization, including the Project Management Office (PMO).  The PMO is responsible for monitoring and administering government IT projects. As time goes on, priorities shift, technology advances, and new regulations are imposed, all of which make planning and executing projects more difficult.  For example, think about your own projects.  How many boxes do you need to check and hoops do you need to jump through to ensure you comply with new regulations? While new regulations and technology advancements can be a good thing, they add an additional layer of complexity to already complex projects. To overcome some of these pressures, particularly new regulations, many in the PMO world are adopting a new approach- Project Intelligence (PI). According to a new Oracle Primavera white paper, The Rise of Project Intelligence: When Project Management is Just Not Enough, “PI uses Business Intelligence methods to leverage historical project data to make more informed decisions and greatly enhance project execution.” Currently, project managers plan and forecast the possible phases in an execution cycle.  However, most project managers don’t have the proper tools to do this as effectively as they would like. As the white paper noted, “The underlying deficiencies in most forecasting approaches are that 1) the PM fails in most instances to leverage historical data and 2) the PM doesn’t employ current Business Intelligence tools.” PI seeks to overturn this by combining modeling tools used in Business Intelligence for projects with the understanding of Emotional Intelligence for managing people.   Simply put, Project Intelligence is built off four main pillars: Actively use historical data to forecast project cycles Understand the intricacies of complex projects Enhance social and emotional intelligence in projects Actively use Business intelligence tools Read our complimentary whitepaper and discover the importance of emotional intelligence and best practices for improving projects, specifically in terms of communication.

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  • Call for Papers for both Devoxx UK and France now open!

    - by Yolande
    Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} The two conferences are taking place the last week of March 2013 with London on March 26th and 27 and Paris on March 28th and 29th. Oracle fully supports "Devoxx UK" and "Devoxx France" as a European Platinum Partner. Submit proposals and participate in both conferences since they are a two-hour train ride away from one another. The Devoxx conferences are designed “for developers by developers.” The conference committees are looking for speakers who are passionate developers unafraid to share their knowledge of Java, mobile, web and beyond. The sessions are about frameworks, tools and development with in-depth conference sessions, short practical quickies, and bird-of-a-feather discussions. Those different formats allow speakers to choose the best way to present their topics and can be mentioned during the submission process Devoxx has proven its success under Stephan Janssen, organizer of Devoxx in Belgium for the past 11 years. Devoxx has been the biggest Java conference in Europe for many years. To organize those local conferences, Stephan has enrolled the top community leaders in the UK and France. Ben Evans and Martijn Verberg are the leaders of London Java User Group (JUG) and are also known internationally for starting the Adopt-a-JSR program. Antonio Goncalves is the leader of the Paris JUG. He organized last year’s Devoxx France, which was a big success with twice the size first expected. The organizers made sure to add the local character to the conferences. "The community energy has to feel right," said Ben Evans and for that he picked an "old Victoria hall" for the venue. Those leaders are part of very dynamic Java communities in France and in the UK. France has 22 JUGs; the Paris JUG alone has 2,000 members. The UK has over 50,000 developers working in London and its surroundings; a lot of them are Java developers working in the financial industry. The conference fee is kept as low as possible to encourage those developers to attend. Devoxx promises to be crowded and sold out in advance. Make sure to submit your talks to both Devoxx UK and France before January 31st, 2013. 

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  • Managing Operational Risk of Financial Services Processes – part 2/2

    - by Sanjeev Sharma
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} In my earlier blog post, I had described the factors that lead to compliance complexity of financial services processes. In this post, I will outline the business implications of the increasing process compliance complexity and the specific role of BPM in addressing the operational risk reduction objectives of regulatory compliance. First, let’s look at the business implications of increasing complexity of process compliance for financial institutions: · Increased time and cost of compliance due to duplication of effort in conforming to regulatory requirements due to process changes driven by evolving regulatory mandates, shifting business priorities or internal/external audit requirements · Delays in audit reporting due to quality issues in reconciling non-standard process KPIs and integrity concerns arising from the need to rely on multiple data sources for a given process Next, let’s consider some approaches to managing the operational risk of business processes. Financial institutions considering reducing operational risk of their processes, generally speaking, have two choices: · Rip-and-replace existing applications with new off-the shelf applications. · Extend capabilities of existing applications by modeling their data and process interactions, with other applications or user-channels, outside of the application boundary using BPM. The benefit of the first approach is that compliance with new regulatory requirements would be embedded within the boundaries of these applications. However pre-built compliance of any packaged application or custom-built application should not be mistaken as a one-shot fix for future compliance needs. The reason is that business needs and regulatory requirements inevitably out grow end-to-end capabilities of even the most comprehensive packaged or custom-built business application. Thus, processes that originally resided within the application will eventually spill outside the application boundary. It is precisely at such hand-offs between applications or between overlaying processes where vulnerabilities arise to unknown and accidental faults that potentially result in errors and lead to partial or total failure. The gist of the above argument is that processes which reside outside application boundaries, in other words, span multiple applications constitute a latent operational risk that spans the end-to-end value chain. For instance, distortion of data flowing from an account-opening application to a credit-rating system if left un-checked renders compliance with “KYC” policies void even when the “KYC” checklist was enforced at the time of data capture by the account-opening application. Oracle Business Process Management is enabling financial institutions to lower operational risk of such process ”gaps” for Financial Services processes including “Customer On-boarding”, “Quote-to-Contract”, “Deposit/Loan Origination”, “Trade Exceptions”, “Interest Claim Tracking” etc.. If you are faced with a similar challenge and need any guidance on the same feel free to drop me a note.

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  • Get Fanatical About Your Followers

    - by Mike Stiles
    In the fourth of our series of discussions with Aberdeen’s Trip Kucera, we touch on what fans of your brand have come to expect in exchange for their fandom. Spotlight: Around the Oracle Social office, we live for football. So when we think of a true “fan” of a brand, something on the level of a football fan is what comes to mind. But are brands trying to invest fans on that same level? Trip: Yeah, if you’re a football fan, this is definitely your time of year. And if you’ve been to any NFL games recently, especially if you hadn’t been for a few years previously, you may have noticed that from the cup holders to in-stadium Wi-Fi, there’s an increasing emphasis being placed on “fan-focused” accommodations. That’s what they’re known as in the stadium business. Spotlight: How are brands doing in that fan-focused arena? Trip: Remember fan is short for “fanatical.” Brands can definitely learn from the way teams have become fanatical about their fans, or in the social media world, their followers. Many companies consider a segment of their addressable social audience as true fans; I’ve even heard the term “super-fans” used. So just as fans know and can tell you nearly everything about their favorite team, our research shows that there’s a lot value from getting to know your social audience—your followers—at a deeper level. Spotlight: So did your research show there’s a lot to be gained by making fandom a two-way street? Trip: Aberdeen’s new social relationship management research suggests that companies should develop capabilities to better analyze their social audience at a more granular level. Countless “ripped from the headlines” examples, from “United Breaks Guitars” to the most recent British Airways social fiasco we talked about a few weeks ago show how social can magnify the impact of a single customer voice. Spotlight: So how do the companies who are executing social most successfully do that? Trip: Leaders, which are the top-performing companies in Aberdeen’s study, are showing the value of identifying and categorizing your social audience. You should certainly treat every customer as if they have 10,000 followers, because they just might, but you can also proactively engage with high-value customer and high-value influencers. Getting back to the football analogy, it’s like how teams strive to give every guest a great experience, but they really roll out the red carpet for those season ticket and luxury box holders. Spotlight: I’m not allowed in luxury boxes, so you’ll have to tell me what that’s like. But what is the brand equivalent of rolling out the red carpet? Trip: Leaders are nearly three times more likely than Followers to have a process in place that identifies key social influencers for engagement, and more than twice as likely to identify customer advocates for social outreach. This is the kind of knowledge that gives companies the ability to better target social messaging and promotions like we talked about in our last discussion, as well as a basis for understanding how to measure the impact of their social media programs. I’ll give you an example. I hosted an event at one of my favorite restaurants recently. I had mentioned them in a Tweet several weeks before the event, and on the day of the event, they Tweeted out that they were looking forward to seeing me that evening for the event. It’s a small thing, but it had a big impact and I’d certainly go back as a result. Spotlight: So what specifically can brands use and look at to determine where their potential super-fans are? Trip: Social graph analysis, which looks at both the demographic/psychographic trends as well as the behavioral connections, can surface important brand value. Aberdeen’s PR and Brand Management research indicated that top-performing companies are more than three times more likely than Followers to both determine demographic trends through social listening (44% vs. 13%), and to identify meaningful customer segments through social (44% vs. 12%). This kind of brand-level insight can complement and enrich traditional market research. But perhaps even more importantly, it can serve as an early warning system for customer experience failures. @mikestilesPhoto: freedigitalphotos.net

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  • Free Advanced ADF eCourse, part II

    - by Frank Nimphius
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A second part of the advanced Oracle ADF online training is available for free. Lynn Munsinger and her team worked hard to deliver this second part of the training as close to the release of the first installment as possible. This two part advanced ADF training provides you with a wealth of advanced ADF know-how and insight for you to adopt in a self-paced manner. Part 1 (though I am sure you have this bookmarked): http://tinyurl.com/advadf-part1 Part 2 (the new material): http://tinyurl.com/advadf-part2 Quoting Lynn: "This second installment provides you with all you need to know about regions, including best practices for implementing contextual events and other region communication patterns. It also covers the nitty-gritty details of building great looking user interfaces, such as how to work with (not against!) the ADF Faces layout components, how to build page templates and declarative components, and how to skin the application to your organization’s needs. It wraps up with an in-depth look at layout components, and a second helping of additional region considerations if you just can’t get enough. Like the first installment, the content for this course comes from Product Management. This 2nd eCourse compilation is a bit of a “Swan Song” for Patrice Daux, a long-time JDeveloper and ADF curriculum developer, who is retiring the end of this month. Thanks for your efforts, Patrice, and bon voyage!" Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Indeed: Great job Patrice! (and all others involved)

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  • Brazil is Hot for Social Media

    - by Mike Stiles
    Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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  • Finalists for Community Manager of the Year Announced

    - by Mike Stiles
    For as long as brand social has been around, there’s still an amazing disparity from company to company on the role of Community Manager. At some brands, they are the lead social innovators. At others, the task has been relegated to interns who are at the company temporarily. Some have total autonomy and trust. Others must get chain-of-command permission each time they engage. So what does a premiere “worth their weight in gold” Community Manager look like? More than anyone else in the building, they have the most intimate knowledge of who the customer is. They live on the front lines and are the first to detect problems and opportunities. They are sincere, raving fans of the brand themselves and are trusted advocates for the others. They’re fun to be around. They aren’t salespeople. Give me one Community Manager who’s been at the job 6 months over 5 focus groups any day. Because not unlike in speed dating, they must immediately learn how to make a positive, lasting impression on fans so they’ll want to return and keep the relationship going. They’re informers and entertainers, with a true belief in the value of the brand’s proposition. Internally, they live at the mercy of the resources allocated toward social. Many, whose managers don’t understand the time involved in properly curating a community, are tasked with 2 or 3 too many of them. 63% of CM’s will spend over 30 hours a week on one community. They come to intuitively know the value of the relationships they’re building, even if they can’t always be shown in a bar graph to the C-suite. Many must communicate how the customer feels to executives that simply don’t seem to want to hear it. Some can get the answers fans want quickly, others are frustrated in their ability to respond within an impressive timeframe. In short, in a corporate world coping with sweeping technological changes, amidst business school doublespeak, pie charts, decks, strat sessions and data points, the role of the Community Manager is the most…human. They are the true emotional connection to the real life customer. Which is why we sought to find a way to recognize and honor who they are, what they do, and how well they have defined the position as social grows and integrates into the larger organization. Meet our 3 finalists for Community Manager of the Year. Jeff Esposito with VistaprintJeff manages and heads up content strategy for all social networks and blogs. He also crafts company-wide policies surrounding the social space. Vistaprint won the NEDMA Gold Award for Twitter Strategy in 2010 and 2011, and a Bronze in 2011 for Social Media Strategy. Prior to Vistaprint, Jeff was Media Relations Manager with the Long Island Ducks. He graduated from Seton Hall University with a BA in English and a minor in Classical Studies. Stacey Acevero with Vocus In addition to social management, Stacey blogs at Vocus on influential marketing and social media, and blogs at PRWeb on public relations and SEO. She’s been named one of the #Nifty50 Women in Tech on Twitter 2 years in a row, as well as included in the 15 up-and-coming PR pros to watch in 2012. Carly Severn with the San Francisco BalletCarly drives engagement, widens the fanbase and generates digital content for America’s oldest professional ballet company. Managed properties include Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and G+. Prior to joining the SF Ballet, Carly was Marketing & Press Coordinator at The Fitzwilliam Museum at Cambridge, where she graduated with a degree in English. We invite you to join us at the first annual Oracle Social Media Summit November 14 and 15 at the Wynn in Las Vegas where our finalists will be featured. Over 300 top brand marketers, agency executives, and social leaders & innovators will be exploring how social is transforming business. Space is limited and the information valuable, so get more info and get registered as soon as possible at the event site.

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  • Powerful Lessons in Data from the Presidential Election

    - by Christina McKeon
    Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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  • Two Weeks To Go, Still Time to Register

    - by speakjava
    Yes, it's now only two weeks to the start of the 17th JavaOne conference! This will be my ninth JavaOne, I came fairly late to this event, attending for the first time in 2002.  Since then I've missed two conferences, 2006 for the birth of my son (a reasonable excuse I think) and 2010 for reasons we'll not go into here.  I have quite the collection of show devices, I've still got the WoWee robot, the HTC phone for JavaFX, the programmable pen and the Sharp Zaurus.  The only one I didn't keep was the homePod music player (I wonder why?) JavaOne is a special conference for many reasons, some of which I list here: A great opportunity to catch up on the latest changes in the Java world.  This is not just in terms of the platform, but as much about what people are doing with Java to build new and cool applications. A chance to meet people.  We have these things called BoFs, which stands for "Birds of a Feather", as in "Birds of a feather, flock together".  The idea being to have sessions where people who are interested in the same topic don't just get to listen to a presentation, but get to talk about it.  These sessions are great, but I find that JavaOne is as much about the people I meet in the corridors and the discussions I have there as it is about the sessions I get to attend. Think outside the box.  There are a lot of sessions at JavaOne covering the full gamut of Java technologies and applications.  Clearly going to sessions that relate to your area of interest is great, but attending some of the more esoteric sessions can often spark thoughts and stimulate the imagination to go off and do new and exciting things once you get back. Get the lowdown from the Java community.  Java is as much about community as anything else and there are plenty of events where you can get involved.  The GlassFish party is always popular and for Java Champions and JUG leaders there's a couple of special events too. Not just all hard work.  Oracle knows how to throw a party and the appreciation event will be a great opportunity to mingle with peers in a more relaxed environment.  This year Pearl Jam and Kings of Leon will be playing live.  Add free beer and what more could you want? So there you have it.  Just a few reasons for why you want to attend JavaOne this year.  Oh, and of course I'll be presenting three sessions which is even more reason to go.  As usual I've gone for some mainstream ("Custom Charts" for JavaFX) and some more 'out there' ("Java and the Raspberry Pi" and "Gestural Interfaces for JavaFX").  Once again I'll be providing plenty of demos so more than half my luggage this year will consist of a Kinect, robot arm, Raspberry Pis, gamepad and even an EEG sensor. If you're a student there's one even more attractive reason for going to JavaOne: It's Free! Registration is here.  Hope to see you there!

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