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• Interesting things – Twitter annotations and your phone as a web server

  - by jamiet

  I overheard/read a couple of things today that really made me, data junkie that I am, take a step back and think, “Hmmm, yeah, that could be really interesting” and I wanted to make a note of them here so that (a) I could bring them to the attention of anyone that happens to read this and (b) I can maybe come back here in a few years and see if either of these have come to fruition. Your phone as a web server While listening to Jon Udell’s (twitter) “Interviews with Innovators Podcast” today in which he interviewed Herbert Van de Sompel (twitter) about his Momento project. During the interview Jon and Herbert made the following remarks: Jon: [some people] really had this vision of a web of servers, the notion that every node on the internet, every connected entity, is potentially a server and a client…we can see where we’re getting to a point where these endpoint devices we have in our pockets are going to be massively capable and it may be in the not too distant future that significant chunks of the web archive will be cached all over the place including on your own machine… Herbert: wasn’t it Opera who at one point turned your browser into a server? That really got my brain ticking. We all carry a mobile phone with us and therefore we all potentially carry a mobile web server with us as well and to my mind the only thing really stopping that from happening is the capabilities of the phone hardware, the capabilities of the network infrastructure and the will to just bloody do it. Certainly all the standards required for addressing a web server on a phone already exist (to this uninitiated observer DNS and IPv6 seem to solve that problem) so why not? I tweeted about the idea and Rory Street answered back with “why would you want a phone to be a web server?”: Its a fair question and one that I would like to try and answer. Mobile phones are increasingly becoming our window onto the world as we use them to upload messages to Twitter, record our location on FourSquare or interact with our friends on Facebook but in each of these cases some other service is acting as our intermediary; to see what I’m thinking you have to go via Twitter, to see where I am you have to go to FourSquare (I’m using ‘I’ liberally, I don’t actually use FourSquare before you ask). Why should this have to be the case? Why can’t that data be decentralised? Why can’t we be masters of our own data universe? If my phone acted as a web server then I could expose all of that information without needing those intermediary services. I see a time when we can pass around URLs such as the following: http://jamiesphone.net/location/current - Where is Jamie right now? http://jamiesphone.net/location/2010-04-21 – Where was Jamie on 21st April 2010? http://jamiesphone.net/thoughts/current – What’s on Jamie’s mind right now? http://jamiesphone.net/blog – What documents is Jamie sharing with me? http://jamiesphone.net/calendar/next7days – Where is Jamie planning to be over the next 7 days? and those URLs get served off of the phone in our pockets. If we govern that data then we can control who has access to it and (crucially) how long its available for. Want to wipe yourself off the face of the web? its pretty easy if you’re in control of all the data – just turn your phone off. None of this exists today but I look forward to a time when it does. Opera really were onto something last June when they announced Opera Unite (admittedly Unite only works because Opera provide an intermediary DNS-alike system – it isn’t totally decentralised). Opening up Twitter annotations Last week Twitter held their first developer conference called Chirp where they announced an upcoming new feature called ‘Twitter Annotations’; in short this will allow us to attach metadata to a Tweet thus enhancing the tweet itself. Think of it as a richer version of hashtags. To think of it another way Twitter are turning their data into a humongous Entity-Attribute-Value or triple-tuple store. That alone has huge implications both for the web and Twitter as a whole – the ability to enrich that 140 characters data and thus make it more useful is indeed compelling however today I stumbled upon a blog post from Eugene Mandel entitled Tweet Annotations – a Way to a Metadata Marketplace? where he proposed the idea of allowing tweets to have metadata added by people other than the person who tweeted the original tweet. This idea really fascinated me especially when I read some of the potential uses that Eugene and his commenters suggested. They included: Amazon could attach an ISBN to a tweet that mentions a book. Specialist clients apps for book lovers could be built up around this metadata. Advertisers could pay to place adverts in metadata. The revenue generated from those adverts could be shared with the tweeter or people who add the metadata. Granted, allowing anyone to add metadata to a tweet has the potential to create a spam problem the like of which we haven’t even envisaged but spam hasn’t halted the growth of the web and neither should it halt the growth of data annotations either. The original tweeter should of course be able to determine who can add metadata and whether it should be moderated. As Eugene says himself: Opening publishing tweet annotations to anyone will open the way to a marketplace of metadata where client developers, data mining companies and advertisers can add new meaning to Twitter and build innovative businesses. What Eugene and his followers did not mention is what I think is potentially the most fascinating use of opening up annotations. Google’s success today is built on their page rank algorithm that measures the validity of a web page by the number of incoming links to it and the page rank of the sites containing those links – its a system built on reputation. Twitter annotations could open up a new paradigm however – let’s call it People rank- where reputation can be measured by the metadata that people choose to apply to links and the websites containing those links. Its not hard to see why Google and Microsoft have paid big bucks to get access to the Twitter firehose! Neither of these features, phones as a web server or the ability to add annotations to other people’s tweets, exist today but I strongly believe that they could dramatically enhance the web as we know it today. I hope to look back on this blog post in a few years in the knowledge that these ideas have been put into place. @Jamiet Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Twitter traffic might not be what it seems

  - by Piet

  Are you using bit.ly stats to measure interest in the links you post on twitter? I’ve been hearing for a while about people claiming to get the majority of their traffic originating from twitter these days. Now, I’ve been playing with the twitter ruby gem recently, doing various experiments which I’ll not go into detail here because they could be regarded as spamming… if I’d conduct them on a large scale, that is. It’s scary to see people actually engaging with @replies crafted with some regular expressions and eliza-like trickery on status updates found using the twitter api. I’m wondering how Twitter is going to contain the coming spam-flood. When posting links I used bit.ly as url shortener, since this one seems to be the de-facto standard on twitter. A nice thing about bit.ly is that it shows some basic stats about the redirects it performs for your shortened links. To my surprise, most links posted almost immediately resulted in several visitors. Now, seeing that I was posting the links together with some information concerning what the link is about, I concluded that the people who were actually clicking the links should be very targeted visitors. This felt a bit like free adwords, and I suddenly started to understand why everyone was raving about getting traffic from twitter. How wrong I was! (and I think several 1000 online marketers with me) On the destination site I used a traffic logging solution that works by including a little javascript snippet in your pages. It seemed that somehow all visitors disappeared after the bit.ly redirect and before getting to the site, because I was hardly seeing any visitors there. So I started investigating what was happening: by looking at the logfiles of the destination site, and by making my own ’shortened’ urls by doing redirects using a very short domain name I own. This way, I could check the apache access_log before the redirects. Most user agents turned out to be bots without a doubt. Here’s an excerpt of user-agents awk’ed from apache’s access_log for a time period of about one hour, right after posting some links: AideRSS 2.0 (postrank.com) Java/1.6.0_13 Java/1.6.0_14 libwww-perl/5.816 MLBot (www.metadatalabs.com/mlbot) Mozilla/4.0 (compatible;MSIE 5.01; Windows -NT 5.0 - real-url.org) Mozilla/5.0 (compatible; Twitturls; +http://twitturls.com) Mozilla/5.0 (compatible; Viralheat Bot/1.0; +http://www.viralheat.com/) Mozilla/5.0 (Danger hiptop 4.6; U; rv:1.7.12) Gecko/20050920 Mozilla/5.0 (X11; U; Linux i686; en-us; rv:1.9.0.2) Gecko/2008092313 Ubuntu/9.04 (jaunty) Firefox/3.5 OpenCalaisSemanticProxy PycURL/7.18.2 PycURL/7.19.3 Python-urllib/1.17 Twingly Recon twitmatic Twitturly / v0.6 Wget/1.10.2 (Red Hat modified) Wget/1.11.1 (Red Hat modified) Of the few user-agents that seem ‘real’ at first, half are originating from an ip-address used by Amazon EC2. And I doubt people are setting op proxies on there. Oh yeah, Googlebot (the real deal, from a legit google owned address) is sucking up posted links like fresh oysters. I guess google is trying to make sure in advance to never be beaten by twitter in the ‘realtime search’ department. Actually, I think it’d be almost stupid NOT to post any new pages/posts/websites on Twitter, it must be one of the fastest ways to get a Googlebot visit. Same experiment with a real, established twitter account Now, because I was posting the url’s either as ’status’ messages or directed @people, on a test-account with hardly any (human) followers, I checked again using the twitter accounts from a commercial site I’m involved with. These accounts all have between 500 and 1000 targeted (I think) followers. I checked the destination access_logs and also added ‘my’ redirect after the bit.ly redirect: same results, although seemingly a bit higher real visitor/bot ratio. Btw: one of these account was ‘punished’ with a 1 week lock recently because the same (1 one!) status update was sent that was sent right before using another account. They got an email explaining the lock because the account didn’t act according to their TOS. I can’t find anything in their TOS about it, can you? I don’t think Twitter is on the right track punishing a legit account, knowing the trickery I had been doing with it’s api went totally unpunished. I might be wrong though, I often am. On the other hand: this commercial site reported targeted traffic and actual signups from visitors coming from Twitter. The ones that are really real visitors are also very targeted. I’m just not sure if the amount of work involved could hold up against an adwords campaign. Reposting the same link over and over again helps On thing I noticed: It helps to keep on reposting the same links with regular intervals. I guess most people only look at their first page when checking out recent posts of the ones they’re following, or don’t look too far back when performing a search. Now, this probably isn’t according to the twitter TOS. Actually, it might be spamming but no-one is obligated to follow anyone else of course. This way, I was getting more real visitors and less bots. To my surprise (when my programmer’s hat is on) there were still repeated visits from the same bots coming from the same ip-addresses. Did they expect to find something else when visiting for a 2nd or 3rd time? (actually,this gave me an idea: you can’t change a link once it’s posted, but you can change where it redirects to) Most bots were smart enough not to follow the same link again though. Are you successful in getting real visitors from Twitter? Are you only relying on bit.ly to provide traffic stats?

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• 24 Hours of PASS – Database Design Fundamentals

  - by drsql

  Well, I have to admit when I got the invite to speak during this event, I was honored (and still am for that matter). But I have to admit, I hope people don’t come in with any belief that I will be Celebrating SQL Server 2008 R2.  Most of what I will present could have been celebrated with SQL Server 6.5, as I will be doing my bread and butter Database Design Fundamentals session that I have done multiple times over the past few years. Ironically, had the people that you and I work with/for...(read more)

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• What is SharePoint Out of the Box?

  - by Bil Simser

  It’s always fun in the blog-o-sphere and SharePoint bloggers always keep the pot boiling. Bjorn Furuknap recently posted a blog entry titled Why Out-of-the-Box Makes No Sense in SharePoint, quickly followed up by a rebuttal by Marc Anderson on his blog. Okay, now that we have all the players and the stage what’s the big deal? Bjorn started his post saying that you don’t use “out-of-the-box” (OOTB) SharePoint because it makes no sense. I have to disagree with his premise because what he calls OOTB is basically installing SharePoint and admiring it, but not using it. In his post he lays claim that modifying say the OOTB contacts list by removing (or I suppose adding) a column, now puts you in a situation where you’re no longer using the OOTB functionality. Really? Side note. Dear Internet, please stop comparing building software to building houses. Or comparing software architecture to building architecture. Or comparing web sites to making dinner. Are you trying to dumb down something so the general masses understand it? Comparing a technical skill to a construction operation isn’t the way to do this. Last time I checked, most people don’t know how to build houses and last time I checked people reading technical SharePoint blogs are generally technical people that understand the terms you use. Putting metaphors around software development to make it easy to understand is detrimental to the goal. </rant> Okay, where were we? Right, adding columns to lists means you are no longer using the OOTB functionality. Yeah, I still don’t get it. Another statement Bjorn makes is that using the OOTB functionality kills the flexibility SharePoint has in creating exactly what you want. IMHO this really flies in the absolute face of *where* SharePoint *really* shines. For the past year or so I’ve been leaning more and more towards OOTB solutions over custom development for the simple reason that its expensive to maintain systems and code and assets. SharePoint has enabled me to do this simply by providing the tools where I can give users what they need without cracking open up Visual Studio. This might be the fact that my day job is with a regulated company and there’s more scrutiny with spending money on anything new, but frankly that should be the position of any responsible developer, architect, manager, or PM. Do you really want to throw money away because some developer tells you that you need a custom web part when perhaps with some creative thinking or expectation setting with customers you can meet the need with what you already have. The way I read Bjorn’s terminology of “out-of-the-box” is install the software and tell people to go to a website and admire the OOTB system, but don’t change it! For those that know things like WordPress, DotNetNuke, SubText, Drupal or any of those content management/blogging systems, its akin to installing the software and setting up the “Hello World” blog post or page, then staring at it like it’s useful. “Yes, we are using WordPress!”. Then not adding a new post, creating a new category, or adding an About page. Perhaps I’m wrong in my interpretation. This leads us to what is OOTB SharePoint? To many people I’ve talked to the last few hours on twitter, email, etc. it is *not* just installing software but actually using it as it was fit for purpose. What’s the purpose of SharePoint then? It has many purposes, but using the OOTB templates Microsoft has given you the ability to collaborate on projects, author/share/publish documents, create pages, track items/contacts/tasks/etc. in a multi-user web based interface, and so on. Microsoft has pretty clear definitions of these different levels of SharePoint we’re talking about and I think it’s important for everyone to know what they are and what they mean. Personalization and Administration To me, this is the OOTB experience. You install the product and then are able to do things like create new lists, sites, edit and personalize pages, create new views, etc. Basically use the platform services available to you with Windows SharePoint Services (or SharePoint Foundation in 2010) to your full advantage. No code, no special tools needed, and very little user training required. Could you take someone who has never done anything in a website or piece of software and unleash them onto a site? Probably not. However I would argue that anyone who’s configured the Outlook reading layout or applied styles to a Word document probably won’t have too much difficulty in using SharePoint OUT OF THE BOX. Customization Here’s where things might get a bit murky but to me this is where you start looking at HTML/ASPX page code through SharePoint Designer, using jQuery scripts and plugging them into Web Part Pages via a Content Editor Web Part, and generally enhancing the site. The JavaScript debate might kick in here claiming it’s no different than C#, and frankly you can totally screw a site up with jQuery on a CEWP just as easily as you can with a C# delegate control deployed to the server file system. However (again, my blog, my opinion) the customization label comes in when I need to access the server (for example creating a custom theme) or have some kind of net-new element I add to the system that wasn’t there OOTB. It’s not content (like a new list or site), it’s code and does something functional. Development Here’s were the propeller hats come on and we’re talking algorithms and unit tests and compilers oh my. Software is deployed to the server, people are writing solutions after some kind of training (perhaps), there might be some specialized tools they use to craft and deploy the solutions, there’s the possibility of exceptions being thrown, etc. There are a lot of definitions here and just like customization it might get murky (do you let non-developers build solutions using development, i.e. jQuery/C#?). In my experience, it’s much more cost effective keeping solutions under the first two umbrellas than leaping into the third one. Arguably you could say that you can’t build useful solutions without *some* kind of code (even just some simple jQuery). I think you can get a *lot* of value just from using the OOTB experience and I don’t think you’re constraining your users that much. I’m not saying Marc or Bjorn are wrong. Like Obi-Wan stated, they’re both correct “from a certain point of view”. To me, SharePoint Out of the Box makes total sense and should not be dismissed. I just don’t agree with the premise that Bjorn is basing his statements on but that’s just my opinion and his is different and never the twain shall meet.

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• Big Data&rsquo;s Killer App&hellip;

  - by jean-pierre.dijcks

  Recently Keith spent  some time talking about the cloud on this blog and I will spare you my thoughts on the whole thing. What I do want to write down is something about the Big Data movement and what I think is the killer app for Big Data... Where is this coming from, ok, I confess... I spent 3 days in cloud land at the Cloud Connect conference in Santa Clara and it was quite a lot of fun. One of the nice things at Cloud Connect was that there was a track dedicated to Big Data, which prompted me to some extend to write this post. What is Big Data anyways? The most valuable point made in the Big Data track was that Big Data in itself is not very cool. Doing something with Big Data is what makes all of this cool and interesting to a business user! The other good insight I got was that a lot of people think Big Data means a single gigantic monolithic system holding gazillions of bytes or documents or log files. Well turns out that most people in the Big Data track are talking about a lot of collections of smaller data sets. So rather than thinking "big = monolithic" you should be thinking "big = many data sets". This is more than just theoretical, it is actually relevant when thinking about big data and how to process it. It is important because it means that the platform that stores data will most likely consist out of multiple solutions. You may be storing logs on something like HDFS, you may store your customer information in Oracle and you may store distilled clickstream information in some distilled form in MySQL. The big question you will need to solve is not what lives where, but how to get it all together and get some value out of all that data. NoSQL and MapReduce Nope, sorry, this is not the killer app... and no I'm not saying this because my business card says Oracle and I'm therefore biased. I think language is important, but as with storage I think pragmatic is better. In other words, some questions can be answered with SQL very efficiently, others can be answered with PERL or TCL others with MR. History should teach us that anyone trying to solve a problem will use any and all tools around. For example, most data warehouses (Big Data 1.0?) get a lot of data in flat files. Everyone then runs a bunch of shell scripts to massage or verify those files and then shoves those files into the database. We've even built shell script support into external tables to allow for this. I think the Big Data projects will do the same. Some people will use MapReduce, although I would argue that things like Cascading are more interesting, some people will use Java. Some data is stored on HDFS making Cascading the way to go, some data is stored in Oracle and SQL does do a good job there. As with storage and with history, be pragmatic and use what fits and neither NoSQL nor MR will be the one and only. Also, a language, while important, does in itself not deliver business value. So while cool it is not a killer app... Vertical Behavioral Analytics This is the killer app! And you are now thinking: "what does that mean?" Let's decompose that heading. First of all, analytics. I would think you had guessed by now that this is really what I'm after, and of course you are right. But not just analytics, which has a very large scope and means many things to many people. I'm not just after Business Intelligence (analytics 1.0?) or data mining (analytics 2.0?) but I'm after something more interesting that you can only do after collecting large volumes of specific data. That all important data is about behavior. What do my customers do? More importantly why do they behave like that? If you can figure that out, you can tailor web sites, stores, products etc. to that behavior and figure out how to be successful. Today's behavior that is somewhat easily tracked is web site clicks, search patterns and all of those things that a web site or web server tracks. that is where the Big Data lives and where these patters are now emerging. Other examples however are emerging, and one of the examples used at the conference was about prediction churn for a telco based on the social network its members are a part of. That social network is not about LinkedIn or Facebook, but about who calls whom. I call you a lot, you switch provider, and I might/will switch too. And that just naturally brings me to the next word, vertical. Vertical in this context means per industry, e.g. communications or retail or government or any other vertical. The reason for being more specific than just behavioral analytics is that each industry has its own data sources, has its own quirky logic and has its own demands and priorities. Of course, the methods and some of the software will be common and some will have both retail and service industry analytics in place (your corner coffee store for example). But the gist of it all is that analytics that can predict customer behavior for a specific focused group of people in a specific industry is what makes Big Data interesting. Building a Vertical Behavioral Analysis System Well, that is going to be interesting. I have not seen much going on in that space and if I had to have some criticism on the cloud connect conference it would be the lack of concrete user cases on big data. The telco example, while a step into the vertical behavioral part is not really on big data. It used a sample of data from the customers' data warehouse. One thing I do think, and this is where I think parts of the NoSQL stuff come from, is that we will be doing this analysis where the data is. Over the past 10 years we at Oracle have called this in-database analytics. I guess we were (too) early? Now the entire market is going there including companies like SAS. In-place btw does not mean "no data movement at all", what it means that you will do this on data's permanent home. For SAS that is kind of the current problem. Most of the inputs live in a data warehouse. So why move it into SAS and back? That all worked with 1 TB data warehouses, but when we are looking at 100TB to 500 TB of distilled data... Comments? As it is still early days with these systems, I'm very interested in seeing reactions and thoughts to some of these thoughts...

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• What kind of things are easy in Haskell and hard in Scala, and vice versa?

  - by Daniel C. Sobral

  There has been some intermingling of Scala and Haskell communities, and I have noticed now and then people commenting on stuff that's supposed to be easy in Haskell and hard and Scala. Less often (maybe because I read Scala questions, not Haskell ones), I see someone mentioning that something in Scala is easier than in Haskell. So. I'd like to know from people who are knowledgeable in both what kind of things are easy in Haskell and hard in Scala, and, conversely, what kind of things are easy in Scala and hard in Haskell.

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• ISO Mount for Windown 7 and/or Server 2008

  - by Eric Johnson

  Apparently it's hard to locate a free ISO mapper these days.  Like most people I've use Microsoft's Virtual CD ROM to mount ISO images on XP and server 2003 machines.   This will not work in Windows 7 and Server 2008 machines.  Therefore, I recommend people try out magic ISO instead.   It's freeware and can be downloaded from the following URL. http://www.magiciso.com/tutorials/miso-magicdisc-history.htm

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• Insufficient permissions when calling flickr.auth.oauth.checkToken

  - by Designer 17

  This is a follow up on another question I had asked on stackoverflow a day or so ago. I'm working on trying to call flickr.people.getPhotos... but no matter what I do I keep getting this... jsonFlickrApi({"stat":"fail", "code":99, "message":"Insufficient permissions. Method requires read privileges; none granted."}); but if you were to look at my "Apps You're Using" page (on flickr) you'd see this. So, even though I've authorized the max permissions... flickr says I don't have any granted!? I even used flickr.auth.oauth.checkToken to double check that my access token was right, this was the value returned; jsonFlickrApi({"oauth":{"token":{"_content":"my-access-token"}, "perms":{"_content":"delete"}, "user":{"nsid":"my-user-nsid", "username":"designerseventeen", "fullname":"Designer Seventeen"}}, "stat":"ok"}) Here's how I'm attempting to call flickr.people.getPhotos... <?php // Attempt to call flickr.people.getPhotos $method = "flickr.people.getPhotos"; $format = 'json'; $nsid = 'my-user-nsid'; $sig_string = "{$api_secret}api_key{$api_key}format{$format}method{$method}user_id{$nsid}"; $api_sig = md5( $sig_string ); $flickr_call = "http://api.flickr.com/services/rest/?"; $url = "method=" . $method; $url .= "&api_key=" . $api_key; $url .= "&user_id=" . $nsid; $url .= "&format=" . $format; $url .= "&api_sig=" . $api_sig; $url = $flickr_call . $url; $results = file_get_contents( $url ); $rsp_arr = explode( '&',$results ); print "<pre>"; print_r($rsp_arr); print "</pre>"; I am officially stumped... and in need of help. Thanks!

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• Inside Red Gate - Divisions

  - by Simon Cooper

  When I joined Red Gate back in 2007, there were around 80 people in the company. Now, around 3 years later, it's grown to more than 200. It's a constant battle against Dunbar's number; the maximum number of people you can keep track of in a social group, to try and maintain that 'small company' feel that attracted myself and so many others to apply in the first place. There are several strategies the company's developed over the years to try and mitigate the effects of Dunbar's number. One of the main ones has been divisionalisation. Divisions The first division, .NET, appeared around the same time that I started in 2007. This combined the development, sales, marketing and management of the .NET tools (then, ANTS Profiler v3) into a separate section of the office. The idea was to increase the cohesion and communication between the different people involved in the entire lifecycle of the tools; from initial product development, through to marketing, then to customer support, who would feed back to the development team. This was such a success that the other development teams were re-worked around this model in 2009. Nowadays there are 4 divisions - SQL Tools, DBA, .NET, and New Business. Along the way there have been various tweaks to the details - the sales teams have been merged into the divisions, marketing and product support have been (mostly) centralised - but the same basic model remains. So, how has this helped? As Red Gate has continued to grow over the years, divisionalisation has turned Red Gate from a monolithic software company into what one person described as a 'federation of small businesses'. Each division is free to structure itself as it sees fit, it's free to decide what to concentrate development work on, organise its own newsletters and webinars, decide its own release schedule. Each division is its own small business. In terms of numbers, the size of each division varies from 20 people (.NET) to 52 (SQL Tools); well below Dunbar's number. From a developer's perspective, this means organisational structure is very flat & wide - there's only 2 layers between myself and the CEOs (not that it matters much; everyone can go and have a chat to Neil or Simon, or anyone else inbetween, whenever they want. Provided you can catch them at their desk!). As Red Gate grows, and expands into new areas, new divisions will be created as needed, old ones merged or disbanded, but the division structure will help to maintain that small-company feel that keeps Red Gate working as it does.

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• SQL SERVER – SQL Server High Availability Options – Notes from the Field #032

  - by Pinal Dave

  [Notes from Pinal]: When it is about High Availability or Disaster Recovery, I often see people getting confused. There are so many options available that when the user has to select what is the most optimal solution for their organization they are often confused. Most of the people even know the salient features of various options, but when they have to figure out one single option to use they are often not sure which option to use. I like to give ask my dear friend time all these kinds of complicated questions. He has a skill to make a complex subject very simple and easy to understand. Linchpin People are database coaches and wellness experts for a data driven world. In this 26th episode of the Notes from the Fields series database expert Tim Radney (partner at Linchpin People) explains in a very simple words the best High Availability Option for your SQL Server.  Working with SQL Server a common challenge we are faced with is providing the maximum uptime possible.  To meet these demands we have to design a solution to provide High Availability (HA). Microsoft SQL Server depending on your edition provides you with several options.  This could be database mirroring, log shipping, failover clusters, availability groups or replication. Each possible solution comes with pro’s and con’s.  Not anyone one solution fits all scenarios so understanding which solution meets which need is important.  As with anything IT related, you need to fully understand your requirements before trying to solution the problem.  When it comes to building an HA solution, you need to understand the risk your organization needs to mitigate the most. I have found that most are concerned about hardware failure and OS failures. Other common concerns are data corruption or storage issues.  For data corruption or storage issues you can mitigate those concerns by having a second copy of the databases. That can be accomplished with database mirroring, log shipping, replication or availability groups with a secondary replica.  Failover clustering and virtualization with shared storage do not provide redundancy of the data. I recently created a chart outlining some pros and cons of each of the technologies that I posted on my blog. I like to use this chart to help illustrate how each technology provides a certain number of benefits.  Each of these solutions carries with it some level of cost and complexity.  As a database professional we should all be familiar with these technologies so we can make the best possible choice for our organization. If you want me to take a look at your server and its settings, or if your server is facing any issue we can Fix Your SQL Server. Note: Tim has also written an excellent book on SQL Backup and Recovery, a must have for everyone. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: Notes from the Field, PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: Shrinking Database

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• Beyond Chatting: What ‘Social’ Means for CRM

  - by Natalia Rachelson

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on this blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Communications for the rest: Rowe and the Mesh Potato

  <b>IT Wire:</b> "One thing I like about open hardware and software is that instead of making a few people very rich it can make a lot of people a little bit richer."

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• Where can I find fellow developers who are looking for help to create a startup?

  - by Jeremy Child

  Where can I find fellow developers who are looking for help to create a startup? Are there any collaboration websites whereby people pitch ideas and a group of people 'join' the project in an effort to create some kind of prototype? Edit: @Vitor Braga - Seriously i'm not looking to make money, just finding developers who are interested in making a trivial little app with someone else. Edit: It may be worthy to explain that I live in a remote area of Australia.

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• Where can I find alternatives to...?

  - by jumpnett

  There has been a couple questions here regarding alternatives to certain programs, and I'm sure as more people start using Ubuntu, and join this site, there will be more people looking for alternatives to programs they used in there previous operating system. Therefore I figured I start a thread to list different sites that list alternatives to programs. (Please just post one link per answer). Here is my favorite site to look for alternatives: alternativeTo

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• MIX 2010 Covert Operations Day 2 Silverlight + Windows 7 Phone

  - by GeekAgilistMercenary

  Left the Circus Circus and headed to the geek circus at Mandalay Bay.  Got in, got some breakfast, met a few more people and headed to the keynote. Upon arriving the crew I was hanging with at the event; Erik Mork, Beth Murray, and Brian Henderson and I were entertained with several other thousand geeks by the wicked yo-yoing. The first video demo of something was of Bing Maps and various aspects of Microsoft Research integrated together.  Namely the pictures, put in place, on real 3d element maps of various environments. Silverlight Scott Guthrie, as one would guess, kicked off the keynote.  His first point was that user experience has become a priority at Microsoft.  This can be seen by any observant soul with the release and push of Expression, Silverlight, and the other tools.  This is even more apparent when one takes note of Microsoft bringing in people that can actually do good design and putting them at the forefront. The next thing Scott brought up was a few key points about Silverlight.  Currently Silverlight is a little over 2 years old and has achieved a pretty solid 60% penetration.  Silverlight has all sorts of capabilities that have been developed and are now provided as open source including;  ad injection, smoothing, playback editing, and more.  Another thing he showed, which really struck me as awesome being in the analytics space, was the Olympics and a quick glimpse of the ad statistics, viewer experience, video playback performance, audience trends, and overall viewer participation.  All of it rendered in Silverlight in beautiful detail. The key piece of Scott's various points were all punctuated with the fact that all of this code is available as open source.  Not only is Microsoft really delving into this design element of things, they're getting involved in the right ways. One of the last points I'll bring up about Silverlight 4 is the ability to have HD video on a monitor, and an entirely different activity being done on the other monitor, effectively making Silverlight the only RIA framework that supports multi-monitor support.  Overall, Silverlight is continuing to impress – providing superior capabilities tit-for-tat with the competition. Windows 7 Phone The Windows 7 Phone has 3 primary buttons (yes, more than the iPhone, don't let your mind explode!!).  Start, Search, and Back control all of the needed functionality of the phone.  At the same time, of course, there is the multi-touch, touch, and other interactive abilities of the interface.  The intent, once start is pressed is to have all the information that a phone owner wants displayed immediately.  Avoiding the scrolling through pages of apps or rolling a ball to get through multitudes of other non-interactive phone interfaces.  The Windows 7 Phone simply has the data right in front of you, basically a phone dashboard.  From there it is easy to dive into the interactive areas of the phone. Each area of the interface of the phone is broken into hubs.  These hubs include applications, data, and other things based on a relative basis.  This basis being determined by the user.  These applications interact on many other levels, and form a kind of relationship between each other adding more and more meta-data to the phone user, their interactions between the applications, and of course the social element of their interactions on the phone.  This makes this phone a practical must have for a marketer involved in social media.  The level of wired together interaction is massive, and of course, if you've seen Office Outlook 2010 you know that the power that is pulled into the phone by being tied to Outlook is massive. Joe Belfiore also showed several UI & specifically UX elements of the phone interface that allows paging to be instinctual by simple clipped items, flipping page to page, and other excellent user experience advances for phone devices.  Belfiore's also showed how his people hub had a massive list of people, with pictures, all from various different social networks and other associated relations.  The rendering, speed, and viewing of these people's, their pictures, their social network information, and other characteristics was smooth and in some situations unbelievably rendered.  This demo showed some of the great power of the beta phone, which isn't even as powerful as the planned end device. Joe finished up by jumping into the music, videos, and other media with the Zune Component of the Windows 7 Mobile Phone.  This was all good stuff, but I'll get to what really sold me on the media element in a moment. When Joe was done, Scott Guthrie stepped back up to walk through building a Windows 7 Mobile Phone.  This is were I have to give serious props.  He built this application, in Visual Studio 2010, in front of 2000+ people.  That was cool, but what really was amazing that he build the application in about 2 minutes.  The IDE, side by side design that is standard in Visual Studio is light years ahead of x-Code or any of the iPhone IDEs.  The Windows 7 Mobile System, if it can get market penetration, poses a technologically superior development and phone platform over anything on the market right now.  The biggest problem with the phone, is it just isn't available yet.  I personally can't wait for a chance to build some apps for the new Windows Phone. Netflix, I May Start Up an Account Again! When I get my Windows 7 Phone device, I am absolutely getting a Netflix account again.  The Vertigo crew, as I wrote on Twitter "#MIX10 Props @seesharp on @netflix demo", displayed an application on the phone for Netflix that actually ran HD Video of Rescue Me (with Dennis Leary).  The video played back smooth as it would on a dedicated computer, I was instantly sold.  So this didn't actually sell me on the phone, because I'm already sold, but it did sell me whole heartedly on the media capabilities of the pending phone. Anyway, I try not to do this but I may double post today.  Lunch is over and I'm off to another session very near and dear to the heart of my occupation, Analytics Tracking.  Stay tuned and I should have that post up by the end of the day. Original Post – Check out my other blog for even more technical ramblings and reads.

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• Most Popular Internet Search Engines - Four Tips to Raise Your Website's Search Engine Ranking

  When you've got a website, one of the most important factors you need to consider is search engine rankings. If you don't have a great ranking position, you won't be easy to find. Many people will only look through the first five pages of search engine results. For that reason, your website must be ranked high enough for people to easily and effortlessly find you.

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• Compute Scalars, Expressions and Execution Plan Performance

  - by Paul White

  The humble Compute Scalar is one of the least well-understood of the execution plan operators, and usually the last place people look for query performance problems. It often appears in execution plans with a very low (or even zero) cost, which goes some way to explaining why people ignore it. Some readers will already know that a Compute Scalar can contain a call to a user-defined function, and that any T-SQL function with a BEGIN…END block in its definition can have truly disastrous consequences...(read more)

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• Microsoft and the open source community

  - by Charles Young

  For the last decade, I have repeatedly, in my imitable Microsoft fan boy style, offered an alternative view to commonly held beliefs about Microsoft's stance on open source licensing.  In earlier times, leading figures in Microsoft were very vocal in resisting the idea that commercial licensing is outmoded or morally reprehensible.  Many people interpreted this as all-out corporate opposition to open source licensing.  I never read it that way. It is true that I've met individual employees of Microsoft who are antagonistic towards FOSS (free and open source software), but I've met more who are supportive or at least neutral on the subject.  In any case, individual attitudes of employees don't necessarily reflect a corporate stance.  The strongest opposition I've encountered has actually come from outside the company.  It's not a charitable thought, but I sometimes wonder if there are people in the .NET community who are opposed to FOSS simply because they believe, erroneously, that Microsoft is opposed. Here, for what it is worth, are the points I've repeated endlessly over the years and which have often been received with quizzical scepticism. a)  A decade ago, Microsoft's big problem was not FOSS per se, or even with copyleft.  The thing which really kept them awake at night was the fear that one day, someone might find, deep in the heart of the Windows code base, some code that should not be there and which was published under GPL.  The likelihood of this ever happening has long since faded away, but there was a time when MS was running scared.  I suspect this is why they held out for a while from making Windows source code open to inspection.  Nowadays, as an MVP, I am positively encouraged to ask to see Windows source. b)  Microsoft has never opposed the open source community.  They have had problems with specific people and organisations in the FOSS community.  Back in the 1990s, Richard Stallman gave time and energy to a successful campaign to launch antitrust proceedings against Microsoft.  In more recent times, the negative attitude of certain people to Microsoft's submission of two FOSS licences to the OSI (both of which have long since been accepted), and the mad scramble to try to find any argument, however tenuous, to block their submission was not, let us say, edifying. c) Microsoft has never, to my knowledge, written off the FOSS model.  They certainly don't agree that more traditional forms of licensing are inappropriate or immoral, and they've always been prepared to say so.  One reason why it was so hard to convince people that Microsoft is not rabidly antagonistic towards FOSS licensing is that so many people think they have no involvement in open source.  A decade ago, there was virtually no evidence of any such involvement.  However, that was a long time ago.  Quietly over the years, Microsoft has got on with the job of working out how to make use of FOSS licensing and how to support the FOSS community.  For example, as well as making increasingly extensive use of Github, they run an important FOSS forge (CodePlex) on which they, themselves, host many hundreds of distinct projects.  The total count may even be in the thousands now.  I suspect there is a limit of about 500 records on CodePlex searches because, for the past few years, whenever I search for Microsoft-specific projects on CodePlex, I always get approx. 500 hits.  Admittedly, a large volume of the stuff they publish under FOSS licences amounts to code samples, but many of those 'samples' have grown into useful and fully featured frameworks, libraries and tools. All this is leading up to the observation that yesterday's announcement by Scott Guthrie marks a significant milestone and should not go unnoticed.  If you missed it, let me summarise.   From the first release of .NET, Microsoft has offered a web development framework called ASP.NET.  The core libraries are included in the .NET framework which is released free of charge, but which is not open source.   However, in recent years, the number of libraries that constitute ASP.NET have grown considerably.  Today, most professional ASP.NET web development exploits the ASP.NET MVC framework.  This, together with several other important parts of the ASP.NET technology stack, is released on CodePlex under the Apache 2.0 licence.   Hence, today, a huge swathe of web development on the .NET/Azure platform relies four-square on the use of FOSS frameworks and libraries. Yesterday, Scott Guthrie announced the next stage of ASP.NET's journey towards FOSS nirvana.  This involves extending ASP.NET's FOSS stack to include Web API and the MVC Razor view engine which is rapidly becoming the de facto 'standard' for building web pages in ASP.NET.  However, perhaps the more important announcement is that the ASP.NET team will now accept and review contributions from the community.  Scott points out that this model is already in place elsewhere in Microsoft, and specifically draws attention to development of the Windows Azure SDKs.  These SDKs are central to Azure development.   The .NET and Java SDKs are published under Apache 2.0 on Github and Microsoft is open to community contributions.  Accepting contributions is a more profound move than simply releasing code under FOSS licensing.  It means that Microsoft is wholeheartedly moving towards a full-blooded open source approach for future evolution of some of their central and most widely used .NET and Azure frameworks and libraries.  In conjunction with Scott's announcement, Microsoft has also released Git support for CodePlex (at long last!) and, perhaps more importantly, announced significant new investment in their own FOSS forge. Here at Solidsoft we have several reasons to be very interested in Scott's announcement. I'll draw attention to one of them.  Earlier this year we wrote the initial version of a new UK Government web application called CloudStore.  CloudStore provides a way for local and central government to discover and purchase applications and services. We wrote the web site using ASP.NET MVC which is FOSS.  However, this point has been lost on the ladies and gentlemen of the press and, I suspect, on some of the decision makers on the government side.  They announced a few weeks ago that future versions of CloudStore will move to a FOSS framework, clearly oblivious of the fact that it is already built on a FOSS framework.  We are, it is fair to say, mildly irked by the uninformed and badly out-of-date assumption that “if it is Microsoft, it can't be FOSS”.  Old prejudices live on.

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• In Case You Weren’t There: Blogwell NYC

  - by Mike Stiles

  0 0 1 1009 5755 Vitrue 47 13 6751 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} Your roving reporter roved out to another one of Socialmedia.org’s fantastic Blogwell events, this time in NYC. As Central Park and incredible weather beckoned, some of the biggest brand names in the world gathered to talk about how they’re incorporating social into marketing and CRM, as well as extending social across their entire organizations internally. Below we present a collection of the live tweets from many of the key sessions GE @generalelectricJon Lombardo, Leader of Social Media COE How GE builds and extends emotional connections with consumers around health and reaps the benefits of increased brand equity in the process. GE has a social platform around Healthyimagination to create better health for people. If you and a friend are trying to get healthy together, you’ll do better. Health is inherently. Get health challenges via Facebook and share with friends to achieve goals together. They’re creating an emotional connection around the health context. You don’t influence people at large. Your sphere of real influence is around 5-10 people. They find relevant conversations about health on Twitter and engage sounding like a friend, not a brand. Why would people share on behalf of a brand? Because you tapped into an activity and emotion they’re already having. To create better habits in health, GE gave away inexpensive, relevant gifts related to their goals. Create the context, give the relevant gift, get social acknowledgment for giving it. What you get when you get acknowledgment for your engagement and gift is user generated microcontent. GE got 12,000 unique users engaged and 1400 organic posts with the healthy gift campaign. The Dow Chemical Company @DowChemicalAbby Klanecky, Director of Digital & Social Media Learn how Dow Chemical is finding, training, and empowering their scientists to be their storytellers in social media. There are 1m jobs coming open in science. Only 200k are qualified for them. Dow Chemical wanted to use social to attract and talk to scientists. Dow Chemical decided to use real scientists as their storytellers. Scientists are incredibly passionate, the key ingredient of a great storyteller. Step 1 was getting scientists to focus on a few platforms, blog, Twitter, LinkedIn. Dow Chemical social flow is Core Digital Team - #CMs – ambassadors – advocates. The scientists were trained in social etiquette via practice scenarios. It’s not just about sales. It’s about growing influence and the business. Dow Chemical trained about 100 scientists, 55 are active and there’s a waiting list for the next sessions. In person social training produced faster results and better participation. Sometimes you have to tell pieces of the story instead of selling your execs on the whole vision. Social Media Ethics Briefing: Staying Out of TroubleAndy Sernovitz, CEO @SocialMediaOrg How do we get people to share our message for us? We have to have their trust. The difference between being honest and being sleazy is disclosure. Disclosure does not hurt the effectiveness of your marketing. No one will get mad if you tell them up front you’re a paid spokesperson for a company. It’s a legal requirement by the FTC, it’s the law, to disclose if you’re being paid for an endorsement. Require disclosure and truthfulness in all your social media outreach. Don’t lie to people. Monitor the conversation and correct misstatements. Create social media policies and training programs. If you want to stay safe, never pay cash for social media. Money changes everything. As soon as you pay, it’s not social media, it’s advertising. Disclosure, to the feds, means clear, conspicuous, and understandable to the average reader. This phrase will keep you in the clear, “I work for ___ and this is my personal opinion.” Who are you? Were you paid? Are you giving an honest opinion based on a real experience? You as a brand are responsible for what an agency or employee or contactor does in your behalf. SocialMedia.org makes available a Disclosure Best Practices Toolkit. Socialmedia.org/disclosure. The point is to not ethically mess up and taint social media as happened to e-mail. Not only is the FTC cracking down, so is Google and Facebook. Visa @VisaNewsLucas Mast, Senior Business Leader, Global Corporate Social Media Visa built a mobile studio for the Olympics for execs and athletes. They wanted to do postcard style real time coverage of Visa’s Olympics sponsorships, and on a shoestring. Challenges included Olympic rules, difficulty getting interviews, time zone trouble, and resourcing. Another problem was they got bogged down with their own internal approval processes. Despite all the restrictions, they created and published a variety of and fair amount of content. They amassed 1000+ views of videos posted to the Visa Communication YouTube channel. Less corporate content yields more interest from media outlets and bloggers. They did real world video demos of how their products work in the field vs. an exec doing a demo in a studio. Don’t make exec interview videos dull and corporate. Keep answers short, shoot it in an interesting place, do takes until they’re comfortable and natural. Not everything will work. Not everything will get a retweet. But like the lottery, you can’t win if you don’t play. Promoting content is as important as creating it. McGraw-Hill Companies @McGrawHillCosPatrick Durando, Senior Director of Global New Media McGraw-Hill has 26,000 employees. McGraw-Hill created a social intranet called Buzz. Intranets create operational efficiency, help product dev, facilitate crowdsourcing, and breaks down geo silos. Intranets help with talent development, acquisition, retention. They replaced the corporate directory with their own version of LinkedIn. The company intranet has really cut down on the use of email. Long email threats become organized, permanent social discussions. The intranet is particularly useful in HR for researching and getting answers surrounding benefits and policies. Using a profile on your company intranet can establish and promote your internal professional brand. If you’re going to make an intranet, it has to look great, work great, and employees are going have to want to go there. You can’t order them to like it. 

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• Useful Social Networking Site Development with ASP Dot NET Development

  Social networking sites provide a stage to meet people to other people of the same interests or needs. On social network sites you can get friendship, community, sense of belonging; help with a probl... [Author: Jessica Woodson - Computers and Internet - June 18, 2010]

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• SOA Suite 11g Releases

  - by antony.reynolds

  A few years ago Mars renamed one of the most popular chocolate bars in England from Marathon to Snickers.  Even today there are still some people confused by the name change and refer to them as marathons. Well last week we released SOA Suite 11.1.1.3 and BPM Suite 11.1.1.3 as well as OSB 11.1.1.3.  Seems that some people are a little confused by the naming and how to install these new versions, probably the same Brits who call Snickers a Marathon :-).  Seems that calling all the revisions 11g Release 1 has caused confusion.  To help these people I have created a little diagram to show how you can get the latest version onto your machine.  The dotted lines indicate dependencies. Note that SOA Suite 11.1.1.3 and BPM 11.1.1.3 are provided as a patch that is applied to SOA Suite 11.1.1.2.  For a new install there is no need to run the 11.1.1.2 RCU, you can run the 11.1.1.3 RCU directly. All SOA & BPM Suite 11g installations are built on a WebLogic Server base.  The WebLogic 11g Release 1 version is 10.3 with an additional number indicating the revision.  Similarly the 11g Release 1 SOA Suite, Service Bus and BPM Suite have a version 11.1.1 with an additional number indicating the revision.  The final revision number should match the final revision in the WebLogic Server version.  The products are also sometimes identified by a Patch Set number, indicating whether this is the 11gR1 product with the first or second patch set.  The table below show the different revisions with their alias. Product Version Base WebLogic Alias SOA Suite 11gR1 11.1.1.1 10.3.1 Release 1 or R1 SOA Suite 11gR1 11.1.1.2 10.3.2 Patch Set 1 or PS1 SOA Suite 11gR1 11.1.1.3 10.3.3 Patch Set 2 or PS2 BPM Suite 11gR1 11.1.1.3 10.3.3 Release 1 or R1 OSB 11gR1 11.1.1.3 10.3.3 Release 1 or R1 Hope this helps some people, if you find it useful you could always send me a Marathon bar, sorry Snickers!

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• Blazing Keywords - The Google Blazing Keywords Review

  Many people who are currently attempting different methods of online marketing in order to promote and build their business have heard that keyword research is extremely vital to the success of your online marketing. Unfortunately most online marketing companies do not properly teach their members how to effectively do their keyword research in order to get good results and because of that many people are left to look for services that promise to do this for them.

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• How to Become a SEO King

  Ask most people involved in search engine optimisation (SEO) and they will tell you that their line of work is a demanding but rewarding job. It is demanding not only because of the pressure to show results but also because of the nature of the job itself. For people who only have moderate interest in SEO, it may look boring.

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• Optimizing Memory Usage in a .NET Application with ANTS Memory Profiler

  Most people have encountered an OutOfMemory problem at some point or other, and these people know that tracking down the source of the problem is often a time-consuming and frustrating task. Florian Standhartinger gives us a walkthrough of how he used the ANTS Memory Profiler to help make an otherwise painful task that little bit less troublesome.

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• Summit Time!

  - by Ajarn Mark Caldwell

  Boy, how time flies!  I can hardly believe that the 2011 PASS Summit is just one week away.  Maybe it snuck up on me because it’s a few weeks earlier than last year.  Whatever the cause, I am really looking forward to next week.  The PASS Summit is the largest SQL Server conference in the world and a fantastic networking opportunity thrown in for no additional charge.  Here are a few thoughts to help you maximize the week. Networking As Karen Lopez (blog | @DataChick) mentioned in her presentation for the Professional Development Virtual Chapter just a couple of weeks ago, “Don’t wait until you need a new job to start networking.”  You should always be working on your professional network.  Some people, especially technical-minded people, get confused by the term networking.  The first image that used to pop into my head was the image of some guy standing, awkwardly, off to the side of a cocktail party, trying to shmooze those around him.  That’s not what I’m talking about.  If you’re good at that sort of thing, and you can strike up a conversation with some stranger and learn all about them in 5 minutes, and walk away with your next business deal all but approved by the lawyers, then congratulations.  But if you’re not, and most of us are not, I have two suggestions for you.  First, register for Don Gabor’s 2-hour session on Tuesday at the Summit called Networking to Build Business Contacts.  Don is a master at small talk, and at teaching others, and in just those two short hours will help you with important tips about breaking the ice, remembering names, and smooth transitions into and out of conversations.  Then go put that great training to work right away at the Tuesday night Welcome Reception and meet some new people; which is really my second suggestion…just meet a few new people.  You see, “networking” is about meeting new people and being friendly without trying to “work it” to get something out of the relationship at this point.  In fact, Don will tell you that a better way to build the connection with someone is to look for some way that you can help them, not how they can help you. There are a ton of opportunities as long as you follow this one key point: Don’t stay in your hotel!  At the least, get out and go to the free events such as the Tuesday night Welcome Reception, the Wednesday night Exhibitor Reception, and the Thursday night Community Appreciation Party.  All three of these are perfect opportunities to meet other professionals with a similar job or interest as you, and you never know how that may help you out in the future.  Maybe you just meet someone to say HI to at breakfast the next day instead of eating alone.  Or maybe you cross paths several times throughout the Summit and compare notes on different sessions you attended.  And you just might make new friends that you look forward to seeing year after year at the Summit.  Who knows, it might even turn out that you have some specific experience that will help out that other person a few months’ from now when they run into the same challenge that you just overcame, or vice-versa.  But the point is, if you don’t get out and meet people, you’ll never have the chance for anything else to happen in the future. One more tip for shy attendees of the Summit…if you can’t bring yourself to strike up conversation with strangers at these events, then at the least, after you sit through a good session that helps you out, go up to the speaker and introduce yourself and thank them for taking the time and effort to put together their presentation.  Ideally, when you do this, tell them WHY it was beneficial to you (e.g. “Now I have a new idea of how to tackle a problem back at the office.”)  I know you think the speakers are all full of confidence and are always receiving a ton of accolades and applause, but you’re wrong.  Most of them will be very happy to hear first-hand that all the work they put into getting ready for their presentation is paying off for somebody. Training With over 170 technical sessions at the Summit, training is what it’s all about, and the training is fantastic!  Of course there are the big-name trainers like Paul Randall, Kimberly Tripp, Kalen Delaney, Itzik Ben-Gan and several others, but I am always impressed by the quality of the training put on by so many other “regular” members of the SQL Server community.  It is amazing how you don’t have to be a published author or otherwise recognized as an “expert” in an area in order to make a big impact on others just by sharing your personal experience and lessons learned.  I would rather hear the story of, and lessons learned from, “some guy or gal” who has actually been through an issue and came out the other side, than I would a trained professor who is speaking just from theory or an intellectual understanding of a topic. In addition to the three full days of regular sessions, there are also two days of pre-conference intensive training available.  There is an extra cost to this, but it is a fantastic opportunity.  Think about it…you’re already coming to this area for training, so why not extend your stay a little bit and get some in-depth training on a particular topic or two?  I did this for the first time last year.  I attended one day of extra training and it was well worth the time and money.  One of the best reasons for it is that I am extremely busy at home with my regular job and family, that it was hard to carve out the time to learn about the topic on my own.  It worked out so well last year that I am doubling up and doing two days or “pre-cons” this year. And then there are the DVDs.  I think these are another great option.  I used the online schedule builder to get ready and have an idea of which sessions I want to attend and when they are (much better than trying to figure this out at the last minute every day).  But the problem that I have run into (seems this happens every year) is that nearly every session block has two different sessions that I would like to attend.  And some of them have three!  ACK!  That won’t work!  What is a guy supposed to do?  Well, one option is to purchase the DVDs which are recordings of the audio and projected images from each session so you can continue to attend sessions long after the Summit is officially over.  Yes, many (possibly all) of these also get posted online and attendees can access those for no extra charge, but those are not necessarily all available as quickly as the DVD recording are, and the DVDs are often more convenient than downloading, especially if you want to share the training with someone who was not able to attend in person. Remember, I don’t make any money or get any other benefit if you buy the DVDs or from anything else that I have recommended here.  These are just my own thoughts, trying to help out based on my experiences from the 8 or so Summits I have attended.  There is nothing like the Summit.  It is an awesome experience, fantastic training, and a whole lot of fun which is just compounded if you’ll take advantage of the first part of this article and make some new friends along the way.

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