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  • Converting Openfire IM datetime values in SQL Server to / from VARCHAR(15) and DATETIME data types

    - by Brian Biales
    A client is using Openfire IM for their users, and would like some custom queries to audit user conversations (which are stored by Openfire in tables in the SQL Server database). Because Openfire supports multiple database servers and multiple platforms, the designers chose to store all date/time stamps in the database as 15 character strings, which get converted to Java Date objects in their code (Openfire is written in Java).  I did some digging around, and, so I don't forget and in case someone else will find this useful, I will put the simple algorithms here for converting back and forth between SQL DATETIME and the Java string representation. The Java string representation is the number of milliseconds since 1/1/1970.  SQL Server's DATETIME is actually represented as a float, the value being the number of days since 1/1/1900, the portion after the decimal point representing the hours/minutes/seconds/milliseconds... as a fractional part of a day.  Try this and you will see this is true:     SELECT CAST(0 AS DATETIME) and you will see it returns the date 1/1/1900. The difference in days between SQL Server's 0 date of 1/1/1900 and the Java representation's 0 date of 1/1/1970 is found easily using the following SQL:   SELECT DATEDIFF(D, '1900-01-01', '1970-01-01') which returns 25567.  There are 25567 days between these dates. So to convert from the Java string to SQL Server's date time, we need to convert the number of milliseconds to a floating point representation of the number of days since 1/1/1970, then add the 25567 to change this to the number of days since 1/1/1900.  To convert to days, you need to divide the number by 1000 ms/s, then by  60 seconds/minute, then by 60 minutes/hour, then by 24 hours/day.  Or simply divide by 1000*60*60*24, or 86400000.   So, to summarize, we need to cast this string as a float, divide by 86400000 milliseconds/day, then add 25567 days, and cast the resulting value to a DateTime.  Here is an example:   DECLARE @tmp as VARCHAR(15)   SET @tmp = '1268231722123'   SELECT @tmp as JavaTime, CAST((CAST(@tmp AS FLOAT) / 86400000) + 25567 AS DATETIME) as SQLTime   To convert from SQL datetime back to the Java time format is not quite as simple, I found, because floats of that size do not convert nicely to strings, they end up in scientific notation using the CONVERT function or CAST function.  But I found a couple ways around that problem. You can convert a date to the number of  seconds since 1/1/1970 very easily using the DATEDIFF function, as this value fits in an Int.  If you don't need to worry about the milliseconds, simply cast this integer as a string, and then concatenate '000' at the end, essentially multiplying this number by 1000, and making it milliseconds since 1/1/1970.  If, however, you do care about the milliseconds, you will need to use DATEPART to get the milliseconds part of the date, cast this integer to a string, and then pad zeros on the left to make sure this is three digits, and concatenate these three digits to the number of seconds string above.  And finally, I discovered by casting to DECIMAL(15,0) then to VARCHAR(15), I avoid the scientific notation issue.  So here are all my examples, pick the one you like best... First, here is the simple approach if you don't care about the milliseconds:   DECLARE @tmp as VARCHAR(15)   DECLARE @dt as DATETIME   SET @dt = '2010-03-10 14:35:22.123'   SET @tmp = CAST(DATEDIFF(s, '1970-01-01 00:00:00' , @dt) AS VARCHAR(15)) + '000'   SELECT @tmp as JavaTime, @dt as SQLTime If you want to keep the milliseconds:   DECLARE @tmp as VARCHAR(15)   DECLARE @dt as DATETIME   DECLARE @ms as int   SET @dt = '2010-03-10 14:35:22.123'   SET @ms as DATEPART(ms, @dt)   SET @tmp = CAST(DATEDIFF(s, '1970-01-01 00:00:00' , @dt) AS VARCHAR(15))           + RIGHT('000' + CAST(@ms AS VARCHAR(3)), 3)   SELECT @tmp as JavaTime, @dt as SQLTime Or, in one fell swoop:   DECLARE @dt as DATETIME   SET @dt = '2010-03-10 14:35:22.123'   SELECT @dt as SQLTime     , CAST(DATEDIFF(s, '1970-01-01 00:00:00' , @dt) AS VARCHAR(15))           + RIGHT('000' + CAST( DATEPART(ms, @dt) AS VARCHAR(3)), 3) as JavaTime   And finally, a way to simply reverse the math used converting from Java date to SQL date. Note the parenthesis - watch out for operator precedence, you want to subtract, then multiply:   DECLARE @dt as DATETIME   SET @dt = '2010-03-10 14:35:22.123'   SELECT @dt as SQLTime     , CAST(CAST((CAST(@dt as Float) - 25567.0) * 86400000.0 as DECIMAL(15,0)) as VARCHAR(15)) as JavaTime Interestingly, I found that converting to SQL Date time can lose some accuracy, when I converted the time above to Java time then converted  that back to DateTime, the number of milliseconds is 120, not 123.  As I am not interested in the milliseconds, this is ok for me.  But you may want to look into using DateTime2 in SQL Server 2008 for more accuracy.

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  • Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

    - by Maria Forney
    Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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  • Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

    - by Michelle Kimihira
    By Maria Forney Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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  • It&rsquo;s ok to throw System.Exception&hellip;

    - by Chris Skardon
    No. No it’s not. It’s not just me saying that, it’s the Microsoft guidelines: http://msdn.microsoft.com/en-us/library/ms229007.aspx  Do not throw System.Exception or System.SystemException. Also – as important: Do not catch System.Exception or System.SystemException in framework code, unless you intend to re-throw.. Throwing: Always, always try to pick the most specific exception type you can, if the parameter you have received in your method is null, throw an ArgumentNullException, value received greater than expected? ArgumentOutOfRangeException. For example: public void ArgChecker(int theInt, string theString) { if (theInt < 0) throw new ArgumentOutOfRangeException("theInt", theInt, "theInt needs to be greater than zero."); if (theString == null) throw new ArgumentNullException("theString"); if (theString.Length == 0) throw new ArgumentException("theString needs to have content.", "theString"); } Why do we want to do this? It’s a lot of extra code when compared with a simple: public void ArgChecker(int theInt, string theString) { if (theInt < 0 || string.IsNullOrWhiteSpace(theString)) throw new Exception("The parameters were invalid."); } It all comes down to a couple of things; the catching of the exceptions, and the information you are passing back to the calling code. Catching: Ok, so let’s go with introduction level Exception handling, taught by many-a-university: You do all your work in a try clause, and catch anything wrong in the catch clause. So this tends to give us code like this: try { /* All the shizzle */ } catch { /* Deal with errors */ } But of course, we can improve on that by catching the exception so we can report on it: try { } catch(Exception ex) { /* Log that 'ex' occurred? */ } Now we’re at the point where people tend to go: Brilliant, I’ve got exception handling nailed, what next??? and code gets littered with the catch(Exception ex) nastiness. Why is it nasty? Let’s imagine for a moment our code is throwing an ArgumentNullException which we’re catching in the catch block and logging. Ok, the log entry has been made, so we can debug the code right? We’ve got all the info… What about an OutOfMemoryException – what can we do with that? That’s right, not a lot, chances are you can’t even log it (you are out of memory after all), but you’ve caught it – and as such - have hidden it. So, as part of this, there are two things you can do one, is the rethrow method: try { /* code */ } catch (Exception ex) { //Log throw; } Note, it’s not catch (Exception ex) { throw ex; } as that will wipe all your important stack trace information. This does get your exception to continue, and is the only reason you would catch Exception (anywhere other than a global catch-all) in your code. The other preferred method is to catch the exceptions you can deal with. It may not matter that the string I’m passing in is null, and I can cope with it like this: try{ DoSomething(myString); } catch(ArgumentNullException){} And that’s fine, it means that any exceptions I can’t deal with (OutOfMemory for example) will be propagated out to other code that can deal with it. Of course, this is horribly messy, no one wants try / catch blocks everywhere and that’s why Microsoft added the ‘Try’ methods to the framework, and it’s a strategy we should continue. If I try: int i = (int) "one"; I will get an InvalidCastException which means I need the try / catch block, but I could mitigate this using the ‘TryParse’ method: int i; if(!Int32.TryParse("one", out i)) return; Similarly, in the ‘DoSomething’ example, it might be beneficial to have a ‘TryDoSomething’ that returns a boolean value indicating the success of continuing. Obviously this isn’t practical in every case, so use the ol’ common sense approach. Onwards Yer thanks Chris, I’m looking forward to writing tonnes of new code. Fear not, that is where helpers come into it… (but that’s the next post)

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  • OBIEE 11.1.1 - User Interface (UI) Performance Is Slow With Internet Explorer 8

    - by Ahmed A
    The OBIEE 11g UI is performance is slow in IE 8 and faster in Firefox.  For VPN or WAN users, it takes long time to display links on Dashboards via IE 8. Cause is IE 8 generates many HTTP 304 return calls and this caused the 11g UI slower when compared to the Mozilla FireFox browser. To resolve this issue, you can implement HTTP compression and caching. This is a best practice.Why use Web Server Compression / Caching for OBIEE? Bandwidth Savings: Enabling HTTP compression can have a dramatic improvement on the latency of responses. By compressing static files and dynamic application responses, it will significantly reduce the remote (high latency) user response time. Improves request/response latency: Caching makes it possible to suppress the payload of the HTTP reply using the 304 status code.  Minimizing round trips over the Web to re-validate cached items can make a huge difference in browser page load times. This screen shot depicts the flow and where the compression and decompression occurs: Solution: a. How to Enable HTTP Caching / Compression in Oracle HTTP Server (OHS) 11.1.1.x 1. To implement HTTP compression / caching, install and configure Oracle HTTP Server (OHS) 11.1.1.x for the bi_serverN Managed Servers (refer to "OBIEE Enterprise Deployment Guide for Oracle Business Intelligence" document for details). 2. On the OHS machine, open the file HTTP Server configuration file (httpd.conf) for editing. This file is located in the OHS installation directory.For example: ORACLE_HOME/Oracle_WT1/instances/instance1/config/OHS/ohs13. In httpd.conf file, verify that the following directives are included and not commented out: LoadModule expires_module "${ORACLE_HOME}/ohs/modules/mod_expires.soLoadModule deflate_module "${ORACLE_HOME}/ohs/modules/mod_deflate.so 4. Add the following lines in httpd.conf file below the directive LoadModule section and restart the OHS: Note: For the Windows platform, you will need to enclose any paths in double quotes ("), for example:Alias "/analytics ORACLE_HOME/bifoundation/web/app"<Directory "ORACLE_HOME/bifoundation/web/app"> Alias /analytics ORACLE_HOME/bifoundation/web/app#Pls replace the ORACLE_HOME with your actual BI ORACLE_HOME path<Directory ORACLE_HOME/bifoundation/web/app>#We don't generate proper cross server ETags so disable themFileETag noneSetOutputFilter DEFLATE# Don't compress imagesSetEnvIfNoCase Request_URI \.(?:gif|jpe?g|png)$ no-gzip dont-vary<FilesMatch "\.(gif|jpeg|png|js|x-javascript|javascript|css)$">#Enable future expiry of static filesExpiresActive onExpiresDefault "access plus 1 week"     #1 week, this will stops the HTTP304 calls i.e. generated by IE 8Header set Cache-Control "max-age=604800"</FilesMatch>DirectoryIndex default.jsp</Directory>#Restrict access to WEB-INF<Location /analytics/WEB-INF>Order Allow,DenyDeny from all</Location> Note: Make sure you replace above placeholder "ORACLE_HOME" to your correct path for BI ORACLE_HOME.For example: my BI Oracle Home path is /Oracle/BIEE11g/Oracle_BI1/bifoundation/web/app Important Notes: Above caching rules restricted to static files found inside the /analytics directory(/web/app). This approach is safer instead of setting static file caching globally. In some customer environments you may not get 100% performance gains in IE 8.0 browser. So in that case you need to extend caching rules to other directories with static files content. If OHS is installed on separate dedicated machine, make sure static files in your BI ORACLE_HOME (../Oracle_BI1/bifoundation/web/app) is accessible to the OHS instance. The following screen shot summarizes the before and after results and improvements after enabling compression and caching:

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  • From the Tips Box: Pre-installation Prep Work Makes Service Pack Upgrades Smoother

    - by Jason Fitzpatrick
    Last month Microsoft rolled out Windows 7 Service Pack 1 and, like many SP releases, quite a few people are hanging back to see what happens. If you want to update but still error on the side of caution, reader Ron Troy  offers a step-by-step guide. Ron’s cautious approach does an excellent job minimizing the number of issues that could crop up in a Service Pack upgrade by doing a thorough job updating your driver sets and clearing out old junk before you roll out the update. Read on to see how he does it: Just wanted to pass on a suggestion for people worried about installing Service Packs.  I came up with a ‘method’ a couple years back that seems to work well. Run Windows / Microsoft Update to get all updates EXCEPT the Service Pack. Use Secunia PSI to find any other updates you need. Use CCleaner or the Windows disk cleanup tools to get rid of all the old garbage out there.  Make sure that you include old system updates. Obviously, back up anything you really care about.  An image backup can be real nice to have if things go wrong. Download the correct SP version from Microsoft.com; do not use Windows / Microsoft Update to get it.  Make sure you have the 64 bit version if that’s what you have installed on your PC. Make sure that EVERYTHING that affects the OS is up to date.  That includes all sorts of drivers, starting with video and audio.  And if you have an Intel chipset, use the Intel Driver Utility to update those drivers.  It’s very quick and easy.  For the video and audio drivers, some can be updated by Intel, some by utilities on the vendor web sites, and some you just have to figure out yourself.  But don’t be lazy here; old drivers and Windows Service Packs are a poor mix. If you have 3rd party software, check to see if they have any updates for you.  They might not say that they are for the Service Pack but you cut your risk of things not working if you do this. Shut off the Antivirus software (especially if 3rd party). Reboot, hitting F8 to get the SafeMode menu.  Choose SafeMode with Networking. Log into the Administrator account to ensure that you have the right to install the SP. Run the SP.  It won’t be very fancy this way.  Maybe 45 minutes later it will reboot and then finish configuring itself, finally letting you log in. Total installation time on most of my PC’s was about 1 hour but that followed hours of preparation on each. On a separate note, I recently got on the Nvidia web site and their utility told me I had a new driver available for my GeForce 8600M GS.  This laptop had come with Vista, now has Win 7 SP1.  I had a big surprise from this driver update; the Windows Experience Score on the graphics side went way up.  Kudo’s to Nvidia for doing a driver update that actually helps day to day usage.  And unlike ATI’s updates (which I need for my AGP based system), this update was fairly quick and very easy.  Also, Nvidia drivers have never, as I can recall, given me BSOD’s, many of which I’ve gotten from ATI (TDR errors).How to Enable Google Chrome’s Secret Gold IconHTG Explains: What’s the Difference Between the Windows 7 HomeGroups and XP-style Networking?Internet Explorer 9 Released: Here’s What You Need To Know

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  • Last GUID used up - new ScottGuID unique ID to replace it

    - by Eilon
    You might have heard in recent news that the last ever GUID was used up. The GUID {FFFFFFFF-FFFF-FFFF-FFFF-FFFFFFFFFFFF} was just consumed by a soon to be released project at Microsoft. Immediately after the GUID's creation the word spread around the Microsoft campuses around the globe. Microsoft's approximately 100,000 worldwide employees then started blogging, tweeting, and facebooking about the dubious "achievement." The following screenshot shows GUIDGEN (the Windows tool for creating GUIDs) with the last ever GUID. All GUIDs created by projects at Microsoft must be registered in a central repository for record keeping. This allows quick-fix engineers, security engineers, anti-malware developers, and testers to do a quick look up of an unknown GUID and find out if it belongs to Microsoft. The following screenshot shows the Microsoft GUID Tracker internal application and the last few GUIDs being used up by various Microsoft projects. What is perhaps more interesting than the news about the GUID is the project that used that last GUID. The recent announcements regarding the development experience for the Windows Phone 7 Series (WP7S) all involve free editions of Visual Studio 2010. One of the lesser known developer tools is based on a resurrected project that many of you are probably familiar with, but have never used. The tool is in fact Microsoft Bob 7 Series (MB7S). MB7S is an agent-based approach for mobile phone app development. The UI incorporates both natural language interfaces and motion gesture behaviors, similar to the Windows Phone 7 Series “Metro” interface. If it works, it will help to expand the breadth of mobile app developers. After the GUID: The ScottGuID It came as no big surprise that eventually the last GUID would be used up. Knowing this, a group of engineers at Microsoft has designed, implemented, and tested a replacement to the GUID: The ScottGuID. There are several core principles of the ScottGuID: 1. The concepts used in ScottGuIDs must be easily understood by a developer who is already familiar with GUIDs 2. There must exist a compatibility layer between ScottGuIDs and GUIDs 3. A ScottGuID must be usable in a practical manner in non-computing environments 4. There must exist ScottGuID APIs for all common platforms: Win32/Win64/WinCE, .NET (incl. Silverlight), Linux, FreeBSD, MacOS (incl. iPhone OS), Symbian, RIM BlackBerry, Google Android, etc. 5. ScottGuIDs must never run out ScottGuID use cases One of the more subtle principles of the ScottGuID is principle #3. While technically a GUID could be used in any environment, it was not practical to do so in terms of data entry and error detection. In order to have the ScottGuID be a true universal ID it must be usable in non-computing environments. Prior to the announcement of the ScottGuID there have been a number of until-now confidential projects. One of the tools that will soon become public is ScottGuIDGen, which is in essence an updated version of GUIDGEN that can create ScottGuIDs. The following screenshot shows a sample ScottGuID. To demonstrate the various applications of the ScottGuID there were test deployments around the globe. The following examples are a small showcase of the applications that have already been prototyped. Log in to Hotmail: Pay for gas: Sign in to Twitter: Dispense cat food: Conclusion I hope that this brief introduction to the ScottGuID shows how technology can continue to move forward, even when it appears there is a point that cannot be passed. With a small number of principles, a team of smart engineers, and a passion for "getting it right" the ScottGuID should last well past our lifetimes. In the coming months expect further announcements regarding additional developer tools, samples, whitepapers, podcasts, and videos. Please leave a comment on this post if you have any questions about the ScottGuID or what you would like to see us do with it. With ScottGuID, the possibilities are nearly endless and we want to stretch their reach as far as possible.

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  • How to use caching to increase render performance?

    - by Christian Ivicevic
    First of all I am going to cover the basic design of my 2d tile-based engine written with SDL in C++, then I will point out what I am up to and where I need some hints. Concept of my engine My engine uses the concept of GameScreens which are stored on a stack in the main game class. The main methods of a screen are usually LoadContent, Render, Update and InitMultithreading. (I use the last one because I am using v8 as a JavaScript bridge to the engine. The main game loop then renders the top screen on the stack (if there is one; otherwise, it exits the game) - actually it calls the render methods, but stores all items to be rendered in a list. After gathering all this information the methods like SDL_BlitSurface are called by my GameUIRenderer which draws the enqueued content and then draws some overlay. The code looks like this: while(Game is running) { Handle input if(Screens on stack == 0) exit Update timer etc. Clear the screen Peek the screen on the stack and collect information on what to render Actually render the enqueue screen stuff and some overlay etc. Flip the screen } The GameUIRenderer uses as hinted a std::vector<std::shared_ptr<ImageToRender>> to hold all necessary information described by this class: class ImageToRender { private: SDL_Surface* image; int x, y, w, h, xOffset, yOffset; }; This bunch of attributes is usually needed if I have a texture atlas with all tiles in one SDL_Surface and then the engine should crop one specific area and draw this to the screen. The GameUIRenderer::Render() method then just iterates over all elements and renders them something like this: std::for_each( this->m_vImageVector.begin(), this->m_vImageVector.end(), [this](std::shared_ptr<ImageToRender> pCurrentImage) { SDL_Rect rc = { pCurrentImage->x, pCurrentImage->y, 0, 0 }; // For the sake of simplicity ignore offsets... SDL_Rect srcRect = { 0, 0, pCurrentImage->w, pCurrentImage->h }; SDL_BlitSurface(pCurrentImage->pImage, &srcRect, g_pFramework->GetScreen(), &rc); } ); this->m_vImageVector.clear(); Current ideas which need to be reviewed The specified approach works really good and IMHO it is really has a good structure, however the performance could be definitely increased. I would like to know what do you suggest, how to implement efficient caching of surfaces etc so that there is no need to redraw the same scene over and over again? The map itself would be almost static, only when the player moves, we would need to move the map. Furthermore animated entities would either require updates of the whole map or updates of only the specific areas the entities are currently moving in. My first approaches were to include a flag IsTainted which should be used by the GameUIRenderer to decide whether to redraw everything or use cached version (or to not render anything so that we do not have to Clear the screen and let the last frame persist). However this seems to be quite messy if I have to manually handle in my Render method of the screen class if something has changed or not.

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  • Big Data: Size isn’t everything

    - by Simon Elliston Ball
    Big Data has a big problem; it’s the word “Big”. These days, a quick Google search will uncover terabytes of negative opinion about the futility of relying on huge volumes of data to produce magical, meaningful insight. There are also many clichéd but correct assertions about the difficulties of correlation versus causation, in massive data sets. In reading some of these pieces, I begin to understand how climatologists must feel when people complain ironically about “global warming” during snowfall. Big Data has a name problem. There is a lot more to it than size. Shape, Speed, and…err…Veracity are also key elements (now I understand why Gartner and the gang went with V’s instead of S’s). The need to handle data of different shapes (Variety) is not new. Data developers have always had to mold strange-shaped data into our reporting systems, integrating with semi-structured sources, and even straying into full-text searching. However, what we lacked was an easy way to add semi-structured and unstructured data to our arsenal. New “Big Data” tools such as MongoDB, and other NoSQL (Not Only SQL) databases, or a graph database like Neo4J, fill this gap. Still, to many, they simply introduce noise to the clean signal that is their sensibly normalized data structures. What about speed (Velocity)? It’s not just high frequency trading that generates data faster than a single system can handle. Many other applications need to make trade-offs that traditional databases won’t, in order to cope with high data insert speeds, or to extract quickly the required information from data streams. Unfortunately, many people equate Big Data with the Hadoop platform, whose batch driven queries and job processing queues have little to do with “velocity”. StreamInsight, Esper and Tibco BusinessEvents are examples of Big Data tools designed to handle high-velocity data streams. Again, the name doesn’t do the discipline of Big Data any favors. Ultimately, though, does analyzing fast moving data produce insights as useful as the ones we get through a more considered approach, enabled by traditional BI? Finally, we have Veracity and Value. In many ways, these additions to the classic Volume, Velocity and Variety trio acknowledge the criticism that without high-quality data and genuinely valuable outputs then data, big or otherwise, is worthless. As a discipline, Big Data has recognized this, and data quality and cleaning tools are starting to appear to support it. Rather than simply decrying the irrelevance of Volume, we need as a profession to focus how to improve Veracity and Value. Perhaps we should just declare the ‘Big’ silent, embrace these new data tools and help develop better practices for their use, just as we did the good old RDBMS? What does Big Data mean to you? Which V gives your business the most pain, or the most value? Do you see these new tools as a useful addition to the BI toolbox, or are they just enabling a dangerous trend to find ghosts in the noise?

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  • Book &ldquo;Team Foundation Server 2012 Starter&rdquo; published!

    - by Jakob Ehn
    During the summer and fall this year, me and my colleague Terje Sandstrøm has worked together on a book project that has now finally hit the stores! The title of the book is Team Foundation Server 2012 Starter and is published by Packt Publishing. You can find it at http://www.packtpub.com/team-foundation-server-2012-starter/book or from Amazon http://www.amazon.com/dp/1849688389                          The book is part of a concept that Packt have with starter-books, intended for people new to Team Foundation Server 2012 and who want a quick guideline to get it up and working. It covers the fundamentals, from installing and configuring it, and how to use it with source control, work items and builds. It is done as a step-by-step guide, but also includes best practices advice in the different areas. It covers the use of both the on-premises and the TFS Services version. It also has a list of links and references in the end to the most relevant Visual Studio 2012 ALM sites. Our good friend and fellow ALM MVP Mathias Olausson have done the review of the book, thanks again Mathias! We hope the book fills the gap between the different online guide sites and the more advanced books that are out. Check it out and please let us know what you think of the book! Book Description Your quick start guide to TFS 2012, top features, and best practices with hands on examples Overview Install TFS 2012 from scratch Get up and running with your first project Streamline release cycles for maximum productivity In Detail Team Foundation Server 2012 is Microsoft's leading ALM tool, integrating source control, work item and process handling, build automation, and testing. This practical "Team Foundation Server 2012 Starter Guide" will provide you with clear step-by-step exercises covering all major aspects of the product. This is essential reading for anyone wishing to set up, organize, and use TFS server. This hands-on guide looks at the top features in Team Foundation Server 2012, starting with a quick installation guide and then moving into using it for your software development projects. Manage your team projects with Team Explorer, one of the many new features for 2012. Covering all the main features in source control to help you work more efficiently, including tools for branching and merging, we will delve into the Agile Planning Tools for planning your product and sprint backlogs. Learn to set up build automation, allowing your team to become faster, more streamlined, and ultimately more productive with this "Team Foundation Server 2012 Starter Guide". What you will learn from this book Install TFS 2012 on premise Access TFS Services in the cloud Quickly get started with a new project with product backlogs, source control, and build automation Work efficiently with source control using the top features Understand how the tools for branching and merging in TFS 2012 help you isolate work and teams Learn about the existing process templates, such as Visual Studio Scrum 2.0 Manage your product and sprint backlogs using the Agile planning tools Approach This Starter guide is a short, sharp introduction to Team Foundation Server 2012, covering everything you need to get up and running. Who this book is written for If you are a developer, project lead, tester, or IT administrator working with Team Foundation Server 2012 this guide will get you up to speed quickly and with minimal effort.

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  • Changing the action of a hyperlink in a Silverlight RichTextArea

    - by Marc Schluper
    The title of this post could also have been "Move over Hyperlink, here comes Actionlink" or "Creating interactive text in Silverlight." But alas, there can be only one. Hyperlinks are very useful. However, they are also limited because their action is fixed: browse to a URL. This may have been adequate at the start of the Internet, but nowadays, in web applications, the one thing we do not want to happen is a complete change of context. In applications we typically like a hyperlink selection to initiate an action that updates a part of the screen. For instance, if my application has a map displayed with some text next to it, the map would react to a selection of a hyperlink in the text, e.g. by zooming in on a location and displaying additional locational information in a popup. In this way, the text becomes interactive text. It is quite common that one company creates and maintains websites for many client companies. To keep maintenance cost low, it is important that the content of these websites can be updated by the client companies themselves, without the need to involve a software engineer. To accommodate this scenario, we want the author of the interactive text to configure all hyperlinks (without writing any code). In a Silverlight RichTextArea, the default action of a Hyperlink is the same as a traditional hyperlink, but it can be changed: if the Command property has a value then upon a click event this command is called with the value of the CommandParameter as parameter. How can we let the author of the text specify a command for each hyperlink in the text, and how can we let an application react properly to a hyperlink selection event? We are talking about any command here. Obviously, the application would recognize only a specific set of commands, with well defined parameters, but the approach we take here is generic in the sense that it pertains to the RichTextArea and any command. So what do we require? We wish that: As a text author, I can configure the action of a hyperlink in a (rich) text without writing code; As a text author, I can persist the action of a hyperlink with the text; As a reader of persisted text, I can click a hyperlink and the configured action will happen; As an application developer, I can configure a control to use my application specific commands. In an excellent introduction to the RichTextArea, John Papa shows (among other things) how to persist a text created using this control. To meet our requirements, we can create a subclass of RichTextArea that uses John's code and allows plugging in two command specific components: one to prompt for a command definition, and one to execute the command. Since both of these plugins are application specific, our RichTextArea subclass should not assume anything about them except their interface. public interface IDefineCommand { void Prompt(string content, // the link content Action<string, object> callback); // the method called to convey the link definition } public interface IPerformCommand : ICommand {} The IDefineCommand plugin receives the content of the link (the text visible to the reader) and displays some kind of control that allows the author to define the link. When that's done, this (possibly changed) content string is conveyed back to the RichTextArea, together with an object that defines the command to execute when the link is clicked by the reader of the published text. The IPerformCommand plugin simply implements System.Windows.Input.ICommand. Let's use MEF to load the proper plugins. In the example solution there is a project that contains rudimentary implementations of these. The IDefineCommand plugin simply prompts for a command string (cf. a command line or query string), and the IPerformCommand plugin displays a MessageBox showing this command string. An actual application using this extended RichTextArea would have its own set of commands, each having their own parameters, and hence would provide more user friendly application specific plugins. Nonetheless, in any case a command can be persisted as a string and hence the two interfaces defined above suffice. For a Visual Studio 2010 solution, see my article on The Code Project.

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  • SharePoint 2010 Hosting :: SharePoint 2010 Custom Web Template

    - by mbridge
    SharePoint 2010 offers some changes and additions to the SharePoint 2007 approach. Site definitions and publishing providers remain largely the same, but site templates created from the SharePoint UI or SharePoint Designer are now saved to a .WSP file, the same solution deployment packaging file format used for deploying custom SharePoint solutions. Site Templates saved to a .WSP solution file can be imported into Visual Studio for additional customization. Introducing the WebTemplate Feature Element The WebTemplate element, introduced in SharePoint 2010, allows site templates to be defined and deployed as a Feature as part of a solution package. A WebTemplate element feature can be used to deploy site templates in either a Farm or Sandbox solution - without modification. If deployed as a Farm feature and solution, site templates will appear in the site collection provisioning page in Central Administration and can be used to provision new site collections, or within a Site Collection to create sub-sites. If deployed as a Site feature and Sandbox solution, site templates will appear within the site collection to support creating a root site or sub-sites. Creating a new WebTemplate Feature in Visual Studio 2010 In addition to supporting the ability to save and import Site Templates created from the SharePoint UI into Visual Studio for customization, it can also be used to create new site templates from scratch. In the following sample we will walk through how to create a new WebTemplate solution based on  a customized version of the out-of-box Blank Site. 1. Create a new Empty SharePoint Project in Visual Studio 2010. 2. Add a new Empty Element to the project. we like to create folders for each type of element in our solution, so in our sample, we have created a Web Templates folder, and then added the BLANKENT element. NOTE: The Elements folder MUST share the same name as the WebTemplate name property. 3. Open the empty Elements.xml and add the <WebTemplate /> element block. 4. Copy the default.aspx and ONET.XML files from the STS site definition location at 14\TEMPLATES\Site Templates\STS. We will customize the ONET.XML in the next section. Open the properties for each file and set the Deployment Type to ElementFile. This ensures the files are deployed with the Element when included in a Feature. 5. By default a new feature is added to the solution for you automatically when a new element is added to the solution. Rename and edit the feature as appropriate. Select Farm for the scope to deploy the WebTemplate to the entire farm, or Site for a sandboxed solution. Customize the ONET.XML At this point, you have a working WebTemplate solution that will deploy the identical site to the out-of-box Blank Site, however the ONET.XML supporting the STS site definition contains 3 configurations – essentially 3 separate site templates and can be simplified before customizing. In the following sample, we have trimmed the ONET.XML to the essentials for a single Site Template, and added references to the <SiteFeatures /> and <WebFeatures /> elements to include the SharePoint Standard and Enterprise features. We have left the top-level navigation bar, and the default page module intact, but removed all other extraneous markup.

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  • Multiplayer / Networking options for a 2D game with physics

    - by lahmas
    Summary: My 50% finished 2D sidescroller with Box2D as physics engine should have multiplayer support in the final version. However, the current code is just a singleplayer game. What should I do now? And more important, how should I implement multiplayer and combine it with singleplayer? Is it a bad idea to code the singleplayer mode separated from multiplayer mode (like Notch did it with Minecraft)? The performance in singleplayer should be as good as possible (Simulating physics with using a loopback server to implement singleplayer mode would be a problem there) Full background / questions: I'm working on a relatively large 2D game project in C++, with physics as a core element of it. (I use Box2D for that) The finished game should have full multiplayer support, however I made the mistake that I didn't plan the networking part properly and basically worked on a singleplayer game until now. I thought that multiplayer support could be added to the almost finished singleplayer game in a relatively easy and clear way, but apparently, from what I have read this is wrong. I even read that a multiplayer game should be programmed as one from the beginning, with the singleplayer mode actually just consisting of hosting an invisible local server and connecting to it via loopback. (I found out that most FPS game engines do it that way, an example would be Source) So here I am, with my half finished 2D sidescroller game, and I don't really know how to go on. Simply continueing to work on the singleplayer / client seems useless to me now, as I'd have to recode and refactor even more later. First, a general question to anybody who possibly found himself in a situation like this: How should I proceed? Then, the more specific one - I have been trying to find out how I can approach the networking part for my game: (Possible solutions:) Invisible / loopback server for singleplayer This would have the advantage that there basically is no difference between singleplayer and multiplayer mode. Not much additional code would be needed. A big disadvantage: Performance and other limitations in singleplayer. There would be two physics simulations running. One for the client and one for the loopback server. Even if you work around by providing a direct path for the data from the loopback server, through direct communcation by the threads for example, the singleplayer would be limited. This is a problem because people should be allowed to play around with masses of objects at once. Separated singleplayer / Multiplayer mode There would be no server involved in singleplayer mode. I'm not really sure how this would work. But at least I think that there would be a lot of additional work, because all of the singleplayer features would have to be re-implemented or glued to multiplayer mode. Multiplayer mode as a module for singleplayer This is merely a quick thought I had. Multiplayer could consist of a singleplayer game, with an additional networking module loaded and connected to a server, which sends and receives data and updates the singleplayer world. In the retrospective, I regret not having planned the multiplayer mode earlier. I'm really stuck at this point and I hope that somebody here is able to help me!

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  • Dynamic Class Inheritance For PHP

    - by VirtuosiMedia
    I have a situation where I think I might need dynamic class inheritance in PHP 5.3, but the idea doesn't sit well and I'm looking for a different design pattern to solve my problem if it's possible. Use Case I have a set of DB abstraction layer classes that dynamically compiles SQL queries, with one DAL class for each DB type (MySQL, MsSQL, Oracle, etc.). Each table in the database has its own class that extends the appropriate DAL class. The idea is that you interact with the table classes, but never directly use the DAL class. If you want to support a different DB type for your app, you don't need to rewrite any queries or even any code, you simply change a setting that swaps one DAL class out for another...and that's it. To give you a better idea of how this is used, you can take a look at the DAL class, the table classes, and how they are used on this StackExchange Code Review page. To really understand what I'm trying to do, please take a look at my implementation first before suggesting a solution. Issues The strategy that I had used previously was to have all of the DAL classes share the same class name. This eliminated autoloading, so I had to manually load the appropriate DAL class in a switch statement. However, this approach presents some problems for testing and documentation purposes, so I'd like to find a different way to solve the problem of loading the correct DAL class more elegantly. Update to clarify the issue The problem basically boils down to inconsistencies in the class name (pre-PHP 5.3) or class namespace (PHP 5.3) and its location in the directory structure. At this point, all of my DAL classes have the same name, DBObject, but reside in different folders, MySQL, Oracle, etc. My table classes all extend DBObject, but which DBObject they extend varies depending on which one has been loaded. Basically, I'm trying to have my cake and eat it too. The table classes act as a stable API and extend a dynamic backend, the DAL (DBObject) classes. It works great, but I outsmarted myself and because of the inconsistencies with the class names and their locations, I can't autoload the DBObject, which makes running unit tests and generating API docs impossible for the DBObject classes because the tests and docs rely on auto-loading. Just loading the appropriate DBObject into memory using a factory method won't work because there will be times when I need to load multiple DBObjects for testing. Because the classes currently share a name, this causes a class is already defined error. I can make exceptions for the DBObjects in my test code, obviously, but I'm looking for something a little less hacky as there may future instances where something similar would need to be done. Solutions? Worst case scenario, I can continue my current strategy, but I don't like it very much, especially as I'll soon be converting my code to PHP 5.3. I suspect that I can use some sort of dynamic inheritance via either namespaces (preferred) or a dynamic class extension, but I haven't been able to find good examples of this implemented in the wild. In your answers, please suggest either an alternate pattern that would work for this use case or an example of dynamic inheritance done right. Please assume PHP 5.3 with namespaced code. Any code examples are greatly encouraged. The preferred constraints for the solution are: DAL class can be autoloaded. DAL classes don't share the same exact same namespace, but share the same class name. As an example, I would prefer to use classes named DbObject that use namespaces like Vm\Db\MySql and Vm\Db\Oracle. Table classes don't have to be rewritten with a change in DB type. The appropriate DB type is determined via a single setting only. That setting is the only thing that should need to change to interchange DB types. Ideally, the setting check should occur only once per page load, but I'm flexible on that.

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  • ASP.NET MVC, Web API, Razor and Open Source

    - by ScottGu
    Microsoft has made the source code of ASP.NET MVC available under an open source license since the first V1 release. We’ve also integrated a number of great open source technologies into the product, and now ship jQuery, jQuery UI, jQuery Mobile, jQuery Validation, Modernizr.js, NuGet, Knockout.js and JSON.NET as part of it. I’m very excited to announce today that we will also release the source code for ASP.NET Web API and ASP.NET Web Pages (aka Razor) under an open source license (Apache 2.0), and that we will increase the development transparency of all three projects by hosting their code repositories on CodePlex (using the new Git support announced last week). Doing so will enable a more open development model where everyone in the community will be able to engage and provide feedback on code checkins, bug-fixes, new feature development, and build and test the products on a daily basis using the most up-to-date version of the source code and tests. We will also for the first time allow developers outside of Microsoft to submit patches and code contributions that the Microsoft development team will review for potential inclusion in the products. We announced a similar open development approach with the Windows Azure SDK last December, and have found it to be a great way to build an even tighter feedback loop with developers – and ultimately deliver even better products as a result. Very importantly - ASP.NET MVC, Web API and Razor will continue to be fully supported Microsoft products that ship both standalone as well as part of Visual Studio (the same as they do today). They will also continue to be staffed by the same Microsoft developers that build them today (in fact, we have more Microsoft developers working on the ASP.NET team now than ever before). Our goal with today’s announcement is to increase the feedback loop on the products even more, and allow us to deliver even better products.  We are really excited about the improvements this will bring. Learn More You can now browse, sync and build the source tree of ASP.NET MVC, Web API, and Razor on the http://aspnetwebstack.codeplex.com web-site.  The Git repository on the site is the live RC milestone development tree that the team has been working on the last several weeks, and the tree contains both the runtime sources + tests, and is buildable and testable by anyone.  Because the binaries produced are bin-deployable, this allows you to compile your own builds and try product updates out as soon as they are checked-in. You can also now contribute directly to the development of the products by reviewing and sending feedback on code checkins, submitting bugs and helping us verify fixes as they are checked in, suggesting and giving feedback on new features as they are implemented, as well as by submitting code fixes or code contributions of your own. Note that all code submissions will be rigorously reviewed and tested by the ASP.NET MVC Team, and only those that meet an extremely high bar for both quality and design/roadmap appropriateness will be merged into the source. Summary All of us on the team are really excited about today’s announcement – it has been something we’ve been working toward for many years.  The tighter feedback loop is going to enable us to build even better products, and take ASP.NET to the next level in terms of innovation and customer focus. Thanks, Scott P.S. In addition to blogging, I use Twitter to-do quick posts and share links. My Twitter handle is: @scottgu

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  • Challenges and Opportunities to Drive Change in the Healthcare System Explored at America’s Health Insurance Plans Exchange Conference and Institute 2013

    - by elaine blog
    The program theme at the June America’s Health Insurance Plans (AHIP) Exchange Conference and AHIP’s Institute 2013 was Transforming Our Health Care System: Navigating and Succeeding in the New Marketplace.  Topics included care delivery transformation, innovation for a new healthcare eco system, Health Insurance Exchanges, the nexus of consumerism, retail and healthcare, driving value through improved operations and leveraging technology, data and innovation to transform care. Oracle participated as a sponsor of both conferences, signaling the significant investment and activity Oracle continues to make in helping health plans, providers and government agencies become more efficient and more relevant in the healthcare market place. AHIP is a national trade association representing the health insurance industry. AHIP’s members provide health and supplemental benefits to more than 200 million Americans through employer-sponsored coverage, the individual insurance market and public programs such as Medicare and Medicaid.   AHIP advocates for public policies that expand access to affordable health care. Health plans are focusing on the Health Insurance Exchanges and the opportunities they offer to provide better access and higher quality healthcare.  With the opportunities come operational challenges to implementation and innovative technology solutions to consider.   At the Exchange Conference, Oracle hosted a breakfast symposium on “Strategies for Success:  Driving Business Transformation in the Growing Health Insurance Exchange Market”. With Health Insurance Exchanges as catalysts for change, attendees learned about how to achieve integration within an Exchange and deploy new business strategies to support health reform initiatives. Discussion covered steps and processes to successfully establish and implement enrollment systems, quote to card activities, program pricing, claims billing, automated claims processing and new customer service tools. Piyush Pushkar, COO of Benefitalign, an Oracle partner that provides solutions to adopt innovative business models for retail, HIX, consumer-centric health plan and benefits administration, spoke on the state of the Exchanges in the U.S. and the activities health plans are engaged in to support individuals entering the healthcare system, including sales automation, member enrollment automation/portals and integration strategies with the Exchanges. The Oracle and Benefitalign partnership allows seamless integration between a health plan enrollment solution with the HIX individual market and allows for the health plan to customize and characterize the offerings available to the HIX that may or may not be available through other channels.  This approach can benefit the health plan through separation of interests, but also because some state-run HIXs require such separation. Janice W. Young, Program Director, Payer IT Strategies, IDC Health Insights, reviewed a survey of health plans on their investment priorities for this last year as well as this year.  She also identified the 2013-2015 strategies of go/get to market with front end and compliance investments; leveraging existing business processes and internal technologies; and establishing best practices.  Of key interest to the audience was a reform era payer solutions platform overview mapping technologies to support the business operations. David Bonham of the Oracle Health Insurance organization moderated the panel and spoke on Oracle’s presence in healthcare and products for payers to help them drive efficiencies and gain a competitive advantage in an ever changing market. Oracle serves healthcare stakeholders with applications such as billing, rating and underwriting, analytics, CRM, enrollment, and products for processing of health insurance claims including pricing and benefits administration, as well as payment of providers through alternative, non-fee for service reimbursement methods. Oracle in Healthcare….Did you know? More than 80 healthcare payers run Oracle applications. More than 300 leading healthcare providers run Oracle applications. 10 out of the top 12 fortune Global 500 healthcare organizations run Oracle applications. For more information on Oracle solutions for healthcare payers, please visit oracle.com/insurance or these individual solution pages: Oracle Health Insurance Components Oracle Insurance Insbridge Rating and Underwriting Oracle Insurance Revenue Management and Billing Oracle Documaker Oracle Healthcare Oracle CRM Related Resources Webcast On Demand: Strategies for Success: Driving Business Transformation in the Growing Health Insurance Exchange Market Strategy Brief: Executing on the Individual Mandate: Opportunities and Challenges for Healthcare Payers White Paper: White paper: Navigating Alternative Provider Reimbursement Models of the Future Strategy Brief: Enterprise Rating Agility Improves Payer Response to Healthcare Reform Podcast: Technology Implications of Healthcare Reform Don’t forget to keep up with us year-round: Facebook: www.facebook.com/oracleinsurance Twitter: www.twitter.com/oracleinsurance YouTube: www.youtube.com/oracleinsurance

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  • BizTalk Server Monitoring &ndash; SharePoint Web Part

    - by SURESH GIRIRAJAN
    I have been worked with customers using BizTalk as shared infrastructure in the enterprise, where we have two or more BizTalk apps running on it for different Business groups. Also these customers are not using BizTalk ESB portal even though they are using BizTalk ESB exception framework. So main issue with all these Business groups are they don’t have visibility into the BizTalk apps running in prod, even though they are using SCOM and other monitoring stuff in place. So I am trying to address few issues I am going to list below and how I try to mitigate them, first one on the list is how to get visibility into prod, how to provision those access to the BizTalk resources with minimal activity and how can we take advantage of the resources we have today. So I was working on creating REST data services for BizTalk RFID a year ago and available on codeplex. I thought to extend that idea to take advantage of BizTalk Data Services available in codeplex. I extended the BizTalk data services I will upload the updated service soon. So let me start thru how my solution works, so first step I am using the BizTalk data service (REST service) which expose most of the BizTalk artifacts as resources such as Applications, Orchestrations, Send ports, Receive ports, Host instances and In process instances etc. BizTalk Server Monitoring – SharePoint Web Part I am hosting the BizTalk data service in IIS with application pool configured to run under BizTalk administrator credentials. So with this setup I am making the service to make accessible anonymous. Next step of this solution I have created a SharePoint Visual web part which consumes the BizTalk data service and display all the BizTalk Application and Platform settings in read only mode. Even though BizTalk data services offers to browse resources as well perform actions like starting, stopping Orchestrations, Send ports, Receive locations, Host instances etc. Host Instances BizTalk Applications BizTalk Running / Suspended Instances So having this BizTalk Monitoring SharePoint web part, will be added to the SharePoint. This eliminates the need for granting access to the BizTalk users explicitly, so when you have BizTalk contractor or BizTalk application user need to have access to the BizTalk environment all the need is have access to the SharePoint website. You can configure the web part point to different end point based on your environment. I am making this as read only as part of this to make easier for the users and in terms of provisioning. This removes the dependency of BizTalk admin at least for viewing the BizTalk application status and errors etc. If we need to make any changes to the BizTalk application then its application owner responsibility to co-ordinate with BizTalk admins. There are options like BizTalk ESB portal, BizTalk 360 etc… but this one of the approach to reduce number of steps required to give access to BizTalk application users and also to maximize the resource we have in enterprise today. Also you can expose this data service thru Azure Service Bus and access from other apps like mobile devices or create a web site hosted in Azure etc. One last thing I have tested only with BizTalk Server 2010 on x64 VM only, but it should work on other version. I will try to upload the code shortly with instructions how to setup etc.… I welcome thoughts and suggestions… Hope this helps….

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  • C# Multiple Property Sort

    - by Ben Griswold
    As you can see in the snippet below, sorting is easy with Linq.  Simply provide your OrderBy criteria and you’re done.  If you want a secondary sort field, add a ThenBy expression to the chain.  Want a third level sort?  Just add ThenBy along with another sort expression. var projects = new List<Project>     {         new Project {Description = "A", ProjectStatusTypeId = 1},         new Project {Description = "B", ProjectStatusTypeId = 3},         new Project {Description = "C", ProjectStatusTypeId = 3},         new Project {Description = "C", ProjectStatusTypeId = 2},         new Project {Description = "E", ProjectStatusTypeId = 1},         new Project {Description = "A", ProjectStatusTypeId = 2},         new Project {Description = "C", ProjectStatusTypeId = 4},         new Project {Description = "A", ProjectStatusTypeId = 3}     };   projects = projects     .OrderBy(x => x.Description)     .ThenBy(x => x.ProjectStatusTypeId)     .ToList();   foreach (var project in projects) {     Console.Out.WriteLine("{0} {1}", project.Description,         project.ProjectStatusTypeId); } Linq offers a great sort solution most of the time, but what if you want or need to do it the old fashioned way? projects.Sort ((x, y) =>         Comparer<String>.Default             .Compare(x.Description, y.Description) != 0 ?         Comparer<String>.Default             .Compare(x.Description, y.Description) :         Comparer<Int32>.Default             .Compare(x.ProjectStatusTypeId, y.ProjectStatusTypeId));   foreach (var project in projects) {     Console.Out.WriteLine("{0} {1}", project.Description,         project.ProjectStatusTypeId); } It’s not that bad, right? Just for fun, let add some additional logic to our sort.  Let’s say we wanted our secondary sort to be based on the name associated with the ProjectStatusTypeId.  projects.Sort((x, y) =>        Comparer<String>.Default             .Compare(x.Description, y.Description) != 0 ?        Comparer<String>.Default             .Compare(x.Description, y.Description) :        Comparer<String>.Default             .Compare(GetProjectStatusTypeName(x.ProjectStatusTypeId),                 GetProjectStatusTypeName(y.ProjectStatusTypeId)));   foreach (var project in projects) {     Console.Out.WriteLine("{0} {1}", project.Description,         GetProjectStatusTypeName(project.ProjectStatusTypeId)); } The comparer will now consider the result of the GetProjectStatusTypeName and order the list accordingly.  Of course, you can take this same approach with Linq as well.

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  • Reconciling the Boy Scout Rule and Opportunistic Refactoring with code reviews

    - by t0x1n
    I am a great believer in the Boy Scout Rule: Always check a module in cleaner than when you checked it out." No matter who the original author was, what if we always made some effort, no matter how small, to improve the module. What would be the result? I think if we all followed that simple rule, we'd see the end of the relentless deterioration of our software systems. Instead, our systems would gradually get better and better as they evolved. We'd also see teams caring for the system as a whole, rather than just individuals caring for their own small little part. I am also a great believer in the related idea of Opportunistic Refactoring: Although there are places for some scheduled refactoring efforts, I prefer to encourage refactoring as an opportunistic activity, done whenever and wherever code needs to cleaned up - by whoever. What this means is that at any time someone sees some code that isn't as clear as it should be, they should take the opportunity to fix it right there and then - or at least within a few minutes Particularly note the following excerpt from the refactoring article: I'm wary of any development practices that cause friction for opportunistic refactoring ... My sense is that most teams don't do enough refactoring, so it's important to pay attention to anything that is discouraging people from doing it. To help flush this out be aware of any time you feel discouraged from doing a small refactoring, one that you're sure will only take a minute or two. Any such barrier is a smell that should prompt a conversation. So make a note of the discouragement and bring it up with the team. At the very least it should be discussed during your next retrospective. Where I work, there is one development practice that causes heavy friction - Code Review (CR). Whenever I change anything that's not in the scope of my "assignment" I'm being rebuked by my reviewers that I'm making the change harder to review. This is especially true when refactoring is involved, since it makes "line by line" diff comparison difficult. This approach is the standard here, which means opportunistic refactoring is seldom done, and only "planned" refactoring (which is usually too little, too late) takes place, if at all. I claim that the benefits are worth it, and that 3 reviewers will work a little harder (to actually understand the code before and after, rather than look at the narrow scope of which lines changed - the review itself would be better due to that alone) so that the next 100 developers reading and maintaining the code will benefit. When I present this argument my reviewers, they say they have no problem with my refactoring, as long as it's not in the same CR. However I claim this is a myth: (1) Most of the times you only realize what and how you want to refactor when you're in the midst of your assignment. As Martin Fowler puts it: As you add the functionality, you realize that some code you're adding contains some duplication with some existing code, so you need to refactor the existing code to clean things up... You may get something working, but realize that it would be better if the interaction with existing classes was changed. Take that opportunity to do that before you consider yourself done. (2) Nobody is going to look favorably at you releasing "refactoring" CRs you were not supposed to do. A CR has a certain overhead and your manager doesn't want you to "waste your time" on refactoring. When it's bundled with the change you're supposed to do, this issue is minimized. The issue is exacerbated by Resharper, as each new file I add to the change (and I can't know in advance exactly which files would end up changed) is usually littered with errors and suggestions - most of which are spot on and totally deserve fixing. The end result is that I see horrible code, and I just leave it there. Ironically, I feel that fixing such code not only will not improve my standings, but actually lower them and paint me as the "unfocused" guy who wastes time fixing things nobody cares about instead of doing his job. I feel bad about it because I truly despise bad code and can't stand watching it, let alone call it from my methods! Any thoughts on how I can remedy this situation ?

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  • A temporary disagreement

    - by Tony Davis
    Last month, Phil Factor caused a furore amongst some MVPs with an article that attempted to offer simple advice to developers regarding the use of table variables, versus local and global temporary tables, in their code. Phil makes clear that the table variables do come with some fairly major limitations.no distribution statistics, no parallel query plans for queries that modify table variables.but goes on to suggest that for reasonably small-scale strategic uses, and with a bit of due care and testing, table variables are a "good thing". Not everyone shares his opinion; in fact, I imagine he was rather aghast to learn that there were those felt his article was akin to pulling the pin out of a grenade and tossing it into the database; table variables should be avoided in almost all cases, according to their advice, in favour of temp tables. In other words, a fairly major feature of SQL Server should be more-or-less 'off limits' to developers. The problem with temp tables is that, because they are scoped either in the procedure or the connection, it is easy to allow them to hang around for too long, eating up precious memory and bulking up the shared tempdb database. Unless they are explicitly dropped, global temporary tables, and local temporary tables created within a connection rather than within a stored procedure, will persist until the connection is closed or, with connection pooling, until the connection is reused. It's also quite common with ASP.NET applications to have connection leaks, as Bill Vaughn explains in his chapter in the "SQL Server Deep Dives" book, meaning that the web page exits without closing the connection object, maybe due to an error condition. This will then hang around in the heap for what might be hours before picked up by the garbage collector. Table variables are much safer in this regard, since they are batch-scoped and so are cleaned up automatically once the batch is complete, which also means that they are intuitive to use for the developer because they conform to scoping rules that are closer to those in procedural code. On the surface then, an ideal way to deal with issues related to tempdb memory hogging. So why did Phil qualify his recommendation to use Table Variables? This is another of those cases where, like scalar UDFs and table-valued multi-statement UDFs, developers can sometimes get into trouble with a relatively benign-looking feature, due to way it's been implemented in SQL Server. Once again the biggest problem is how they are handled internally, by the SQL Server query optimizer, which can make very poor choices for JOIN orders and so on, in the absence of statistics, especially when joining to tables with highly-skewed data. The resulting execution plans can be horrible, as will be the resulting performance. If the JOIN is to a large table, that will hurt. Ideally, Microsoft would simply fix this issue so that developers can't get burned in this way; they've been around since SQL Server 2000, so Microsoft has had a bit of time to get it right. As I commented in regard to UDFs, when developers discover issues like with such standard features, the database becomes an alien planet to them, where death lurks around each corner, and they continue to avoid these "killer" features years after the problems have been eventually resolved. In the meantime, what is the right approach? Is it to say "hammers can kill, don't ever use hammers", or is it to try to explain, as Phil's article and follow-up blog post have tried to do, what the feature was intended for, why care must be applied in its use, and so enable developers to make properly-informed decisions, without requiring them to delve deep into the inner workings of SQL Server? Cheers, Tony.

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  • MvcExtensions - PerRequestTask

    - by kazimanzurrashid
    In the previous post, we have seen the BootstrapperTask which executes when the application starts and ends, similarly there are times when we need to execute some custom logic when a request starts and ends. Usually, for this kind of scenario we create HttpModule and hook the begin and end request events. There is nothing wrong with this approach, except HttpModules are not at all IoC containers friendly, also defining the HttpModule execution order is bit cumbersome, you either have to modify the machine.config or clear the HttpModules and add it again in web.config. Instead, you can use the PerRequestTask which is very much container friendly as well as supports execution orders. Lets few examples where it can be used. Remove www Subdomain Lets say we want to remove the www subdomain, so that if anybody types http://www.mydomain.com it will automatically redirects to http://mydomain.com. public class RemoveWwwSubdomain : PerRequestTask { public RemoveWww() { Order = DefaultOrder - 1; } protected override TaskContinuation ExecuteCore(PerRequestExecutionContext executionContext) { const string Prefix = "http://www."; Check.Argument.IsNotNull(executionContext, "executionContext"); HttpContextBase httpContext = executionContext.HttpContext; string url = httpContext.Request.Url.ToString(); bool startsWith3W = url.StartsWith(Prefix, StringComparison.OrdinalIgnoreCase); bool shouldContinue = true; if (startsWith3W) { string newUrl = "http://" + url.Substring(Prefix.Length); HttpResponseBase response = httpContext.Response; response.StatusCode = (int)HttpStatusCode.MovedPermanently; response.Status = "301 Moved Permanently"; response.RedirectLocation = newUrl; response.SuppressContent = true; shouldContinue = false; } return shouldContinue ? TaskContinuation.Continue : TaskContinuation.Break; } } As you can see, first, we are setting the order so that we do not have to execute the remaining tasks of the chain when we are redirecting, next in the ExecuteCore, we checking the whether www is present, if present we are sending a permanently moved http status code and breaking the task execution chain otherwise we are continuing with the chain. Blocking IP Address Lets take another scenario, your application is hosted in a shared hosting environment where you do not have the permission to change the IIS setting and you want to block certain IP addresses from visiting your application. Lets say, you maintain a list of IP address in database/xml files which you want to block, you have a IBannedIPAddressRepository service which is used to match banned IP Address. public class BlockRestrictedIPAddress : PerRequestTask { protected override TaskContinuation ExecuteCore(PerRequestExecutionContext executionContext) { bool shouldContinue = true; HttpContextBase httpContext = executionContext.HttpContext; if (!httpContext.Request.IsLocal) { string ipAddress = httpContext.Request.UserHostAddress; HttpResponseBase httpResponse = httpContext.Response; if (executionContext.ServiceLocator.GetInstance<IBannedIPAddressRepository>().IsMatching(ipAddress)) { httpResponse.StatusCode = (int)HttpStatusCode.Forbidden; httpResponse.StatusDescription = "IPAddress blocked."; shouldContinue = false; } } return shouldContinue ? TaskContinuation.Continue : TaskContinuation.Break; } } Managing Database Session Now, let see how it can be used to manage NHibernate session, assuming that ISessionFactory of NHibernate is already registered in our container. public class ManageNHibernateSession : PerRequestTask { private ISession session; protected override TaskContinuation ExecuteCore(PerRequestExecutionContext executionContext) { ISessionFactory factory = executionContext.ServiceLocator.GetInstance<ISessionFactory>(); session = factory.OpenSession(); return TaskContinuation.Continue; } protected override void DisposeCore() { session.Close(); session.Dispose(); } } As you can see PerRequestTask can be used to execute small and precise tasks in the begin/end request, certainly if you want to execute other than begin/end request there is no other alternate of HttpModule. That’s it for today, in the next post, we will discuss about the Action Filters, so stay tuned.

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  • Deploying a SharePoint 2007 theme using Features

    - by Kelly Jones
    I recently had a requirement to update the branding on an existing Windows SharePoint Services (WSS version 3.0) site.  I needed to update the theme, along with the master page.  An additional requirement is that my client likes to have all changes bundled up in SharePoint solutions.  This makes it much easier to move code from dev to test to prod and more importantly, makes it easier to undo code migrations if any issues would arise (I agree with this approach). Updating the theme was easy enough.  I created a new theme, along with a two new features.  The first feature, scoped at the farm level, deploys the theme, adding it to the spthemes.xml file (in the 12 hive –> \Template\layouts\1033 folder).  Here’s the method that I call from the feature activated event: private static void AddThemeToSpThemes(string id, string name, string description, string thumbnail, string preview, SPFeatureReceiverProperties properties) { XmlDocument spThemes = new XmlDocument(); //use GetGenericSetupPath to find the 12 hive folder string spThemesPath = SPUtility.GetGenericSetupPath(@"TEMPLATE\LAYOUTS\1033\spThemes.xml"); //load the spthemes file into our xmldocument, since it is just xml spThemes.Load(spThemesPath); XmlNode root = spThemes.DocumentElement; //search the themes file to see if our theme is already added bool found = false; foreach (XmlNode node in root.ChildNodes) { foreach (XmlNode prop in node.ChildNodes) { if (prop.Name.Equals("TemplateID")) { if (prop.InnerText.Equals(id)) { found = true; break; } } } if (found) { break; } } if (!found) //theme not found, so add it { //This is what we need to add: // <Templates> // <TemplateID>ThemeName</TemplateID> // <DisplayName>Theme Display Name</DisplayName> // <Description>My theme description</Description> // <Thumbnail>images/mythemethumb.gif</Thumbnail> // <Preview>images/mythemepreview.gif</Preview> // </Templates> StringBuilder sb = new StringBuilder(); sb.Append("<Templates><TemplateID>"); sb.Append(id); sb.Append("</TemplateID><DisplayName>"); sb.Append(name); sb.Append("</DisplayName><Description>"); sb.Append(description); sb.Append("</Description><Thumbnail>"); sb.Append(thumbnail); sb.Append("</Thumbnail><Preview>"); sb.Append(preview); sb.Append("</Preview></Templates>"); root.CreateNavigator().AppendChild(sb.ToString()); spThemes.Save(spThemesPath); } } Just as important, is the code that removes the theme when the feature is deactivated: private static void RemoveThemeFromSpThemes(string id) { XmlDocument spThemes = new XmlDocument(); string spThemesPath = HostingEnvironment.MapPath("/_layouts/") + @"1033\spThemes.xml"; spThemes.Load(spThemesPath); XmlNode root = spThemes.DocumentElement; foreach (XmlNode node in root.ChildNodes) { foreach (XmlNode prop in node.ChildNodes) { if (prop.Name.Equals("TemplateID")) { if (prop.InnerText.Equals(id)) { root.RemoveChild(node); spThemes.Save(spThemesPath); break; } } } } } So, that takes care of deploying the theme.  In order to apply the theme to the web, my activate feature method looks like this: public override void FeatureDeactivating(SPFeatureReceiverProperties properties) { using (SPWeb curweb = (SPWeb)properties.Feature.Parent) { curweb.ApplyTheme("myThemeName"); curweb.Update(); } } Deactivating is just as simple: public override void FeatureDeactivating(SPFeatureReceiverProperties properties) { using (SPWeb curweb = (SPWeb)properties.Feature.Parent) { curweb.ApplyTheme("none"); curweb.Update(); } } Ok, that’s the code necessary to deploy, apply, un-apply, and retract the theme.  Also, the solution (WSP file) contains the actual theme files. SO, next is the master page, which I’ll cover in my next blog post.

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  • What’s the Difference Between Succession Management and Talent Reviews?

    - by HCM-Oracle
    By Marcie Van Houten Is there a difference or are they pieces of one holistic strategic talent process? And can you have one without the other?  First, let me give a quick definition of each.  Succession planning (or management) is about creating succession slates or talent pools in support of a critical job or position or sets thereof. And then using those plans to help mitigate risk and plan talent needs for the organization.  Talent reviews (known by other names often) are sets of meetings where managers and executives come together to review, discuss and often heatedly debate the merits and potential of their employees, and then place and sometimes calibrate that talent on a performance to potential matrix.  These are some of the most strategic conversations happening in conference rooms across the globe. I speak with a lot of organizations about their practices in this area and the answers to these questions are as varied and nuanced as there are organizations thinking about them.  Some are passionate about their talent review processes and have a very evolved and thoughtful approach.  They really know their people, where their talent is, and the opportunities they plan to offer them.  And to them that is their succession process.  They may never create a slate of named candidates for a job or assign employees to formal talent pools.   On the flip side there are other organizations that create slates and slates and often multiple talent pools to support their strategic positions.  Through these, they are able to mitigate the risk associated with having a key player leave their organization.  And for them, that is their succession process.  Some will start from the lower levels of their organization and roll up their succession plans, while other organizations only cover their top 200 executives and key positions with plans.  And then there are organizations that leverage some of all of these.  Ultimately, the goals are to increase employee engagement, reduce talent-related risk, ensure the right talent is aligned to the strategic initiatives and to drive business value.  The approaches are as unique as the organizations they represent and the business opportunities they are looking to seize upon.   And that's ok.  It's great in fact. Because one thing that is common is the recognition that the need to know your people and align your top talent to the future needs of the organization is mission critical. Sure, there are a set of commonly recognized best practices and guiding principles for all of this.  There is no one right or perfect answer.  And that is what makes this all so much darn fun.  With Talent Review and Succession Management from Oracle HCM Cloud, we’ve blended the ability to support your strategic talent review conversations with both succession plans and talent pools allowing for one very seamless and interactive process. So whether you create a lot of succession plans, only focus on talent pools, have a robust talent review process, or all of the above, Oracle has you covered. I’m looking forward to spending time with our customers at the upcoming OHUG Global Conference 2014 happening June 9-13 in Las Vegas.  It’s an opportunity for me to talk to customers about their business and how they are doing strategic talent processes like talent reviews and succession.  I hope to see you there. Marcie Van Houten brings over 20 years of management consulting, information systems and human capital management experience to her role as director of product strategy at Oracle. Ms. Van Houten has spent the past several years at Oracle working closely with customers to help drive the direction of the company's talent and succession management applications. Additionally, she spent nine years at PeopleSoft as Director of Information Systems leading human capital management implementation projects. Marcie Van Houten lives in Walnut Creek, California, and holds a MBA from Southern Methodist University in Dallas, Texas.  You can follow her on Twitter: @MarcieVH

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  • SQL Server source control from Visual Studio

    - by David Atkinson
    Developers have long since had to context switch between two IDEs, Visual Studio for application code development and SQL Server Management Studio for database development. While this is accepted, especially given the richness of the database development feature set in SSMS, loading a separate tool can seem a little overkill. This is where SQL Connect comes in. This is an add-in to Visual Studio that provides a connected development experience for the SQL Server developer. Connected database development involves modifying a development sandbox database, as opposed to offline development, where SQL text files are modified independently of the database. One of the main complaints of Data Dude (VS DBPro) is that it enforces the offline approach. This gripe is what SQL Connect addresses. If you don't already use SQL Source Control, you can get up and running with SQL Connect by adding a new project to your Visual Studio solution as follows: Then choose your existing development database and you're ready to go. If you already use SQL Source Control, you will need to link SQL Connect to your existing database scripts folder repository, so SQL Connect and SQL Source Control can be used collaboratively (note that SQL Source Control v.3.0.9.18 or later is required). Locate the repository (this can be found in the Setup tab in SQL Source Control). .and create a working folder for it (here I'm using TortoiseSVN). Back in Visual Studio, locate the SQL Connect panel (in the View menu if it hasn't auto loaded) and select Import SQL Source Control project Locate your working folder and click Import. This creates a Red Gate database project under your solution: From here you can modify your development database, and manage your changes in source control. To associate your development database with the project, right click on the project node, select Properties, set the database and Save. Now you're ready to make some changes. Locate the object you'd like to modify in the Solution Explorer, and double click it to invoke a query window or table designer. You also have the option to edit the creation SQL directly using Edit SQL File in Project. Keeping the development database and Visual Studio project in sync is as easy as clicking on a button. One you've made your change, you can use whichever mechanism you choose to commit to source control. Here I'm using the free open-source AnkhSVN to integrate Subversion with Visual Studio. Maintaining your database in a Visual Studio solution means that you can commit database changes and application code changes in the same changeset. This is desirable if you have continuous integration set up as you want to ensure that all files related to a change are committed atomically, so you avoid an interim "broken build". More discussion on SQL Connect and its benefits can be found in the following article on Simple Talk: No More Disconnected SQL Development in Visual Studio The SQL Connect project team is currently assessing the backlog for the next development effort, and they'd appreciate your feature suggestions, as well as your votes on their suggestions site: http://redgate.uservoice.com/forums/140800-sql-connect-for-visual-studio- A 28-day free trial of SQL Connect is available from the Red Gate website. Technorati Tags: SQL Server

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  • Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

    - by Christie Flanagan
    The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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