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  • Oracle on Oracle: Is that all?

    - by Darin Pendergraft
    On October 17th, I posted a short blog and a podcast interview with Chirag Andani, talking about how Oracle IT uses its own IDM products. Blog link here. In response, I received a comment from reader Jaime Cardoso ([email protected]) who posted: “- You could have talked about how by deploying Oracle's Open standards base technology you were able to integrate any new system in your infrastructure in days. - You could have talked about how by deploying federation you were enabling the business side to keep all their options open in terms of companies to buy and sell while maintaining perfect employee and customer's single view. - You could have talked about how you are now able to cut response times to your audit and security teams into 1/10th of your former times Instead you spent 6 minutes talking about single sign on and self provisioning? If I didn't knew your IDM offer so well I would now be wondering what its differences from Microsoft's offer was. Sorry for not giving a positive comment here but, please your IDM suite is very good and, you simply aren't promoting it well enough” So I decided to send Jaime a note asking him about his experience, and to get his perspective on what makes the Oracle products great. What I found out is that Jaime is a very experienced IDM Architect with several major projects under his belt. Darin Pendergraft: Can you tell me a bit about your experience? How long have you worked in IT, and what is your IDM experience? Jaime Cardoso: I started working in "serious" IT in 1998 when I became Netscape's technical specialist in Portugal. Netscape Portugal didn't exist so, I was working for their VAR here. Most of my work at the time was with Netscape's mail server and LDAP server. Since that time I've been bouncing between the system's side like Sun resellers, Solaris stuff and even worked with Sun's Engineering in the making of an Hierarchical Storage Product (Sun CIS if you know it) and the application's side, mostly in LDAP and IDM. Over the years I've been doing support, service delivery and pre-sales / architecture design of IDM solutions in most big customers in Portugal, to name a few projects: - The first European deployment of Sun Access Manager (SAPO – Portugal Telecom) - The identity repository of 5/5 of the Biggest Portuguese banks - The Portuguese government federation of services project DP: OK, in your blog response, you mentioned 3 topics: 1. Using Oracle's standards based architecture; (you) were able to integrate any new system in days: can you give an example? What systems, how long did it take, number of apps/users/accounts/roles etc. JC: It's relatively easy to design a user management strategy for a static environment, or if you simply assume that you're an <insert vendor here> shop and all your systems will bow to that vendor's will. We've all seen that path, the use of proprietary technologies in interoperability solutions but, then reality kicks in. As an ISP I recall that I made the technical decision to use Active Directory as a central authentication system for the entire IT infrastructure. Clients, systems, apps, everything was there. As a good part of the systems and apps were running on UNIX, then a connector became needed in order to have UNIX boxes to authenticate against AD. And, that strategy worked but, each new machine required the component to be installed, monitoring had to be made for that component and each new app had to be independently certified. A self care user portal was an ongoing project, AD access assumes the client is inside the domain, something the ISP's customers (and UNIX boxes) weren't nor had any intention of ever being. When the Windows 2008 rollout was done, Microsoft changed the Active Directory interface. The Windows administrators didn't have enough know-how about directories and the way systems outside the MS world behaved so, on the go live, things weren't properly tested and a general outage followed. Several hours and 1 roll back later, everything was back working. But, the ISP still had to change all of its applications to work with the new access methods and reset the effort spent on the self service user portal. To keep with the same strategy, they would also have to trust Microsoft not to change interfaces again. Simply by putting up an Oracle LDAP server in the middle and replicating the user info from the AD into LDAP, most of the problems went away. Even systems for which no AD connector existed had PAM in them so, integration was made at the OS level, fully supported by the OS supplier. Sun Identity Manager already had a self care portal, combined with a user workflow so, all the clearances had to be given before the account was created or updated. Adding a new system as a client for these authentication services was simply a new checkbox in the OS installer and, even True64 systems were, for the first time integrated also with a 5 minute work of a junior system admin. True, all the windows clients and MS apps still went to the AD for their authentication needs so, from the start everybody knew that they weren't 100% free of migration pains but, now they had a single point of problems to look at. If you're looking for numbers: - 500K directory entries (users) - 2-300 systems After the initial setup, I personally integrated about 20 systems / apps against LDAP in 1 day while being watched by the different IT teams. The internal IT staff did the rest. DP: 2. Using Federation allows the business to keep options open for buying and selling companies, and yet maintain a single view for both employee and customer. What do you mean by this? Can you give an example? JC: The market is dynamic. The company that's being bought today tomorrow will be sold again. Companies that spread on different markets may see the regulator forcing a sale of part of a company due to monopoly reasons and companies that are in multiple countries have to comply with different legislations. Our job, as IT architects, while addressing the customers and employees authentication services, is quite hard and, quite contrary. On one hand, we need to give access to all of our employees to the relevant systems, apps and resources and, we already have marketing talking with us trying to find out who's a customer of the bough company but not from ours to address. On the other hand, we have to do that and keep in mind we may have to break up all that effort and that different countries legislation may became a problem with a full integration plan. That's a job for user Federation. you don't want to be the one who's telling your President that he will sell that business unit without it's customer's database (making the deal worth a lot less) or that the buyer will take with him a copy of your entire customer's database. Federation enables you to start controlling permissions to users outside of your traditional authentication realm. So what if the people of that company you just bought are keeping their old logins? Do you want, because of that, to have a dedicated system for their expenses reports? And do you want to keep their sales (and pre-sales) people out of the loop in terms of your group's path? Control the information flow, establish a Federation trust circle and give access to your apps to users that haven't (yet?) been brought into your internal login systems. You can still see your users in a unified view, you obviously control if a user has access to any particular application, either that user is in your local database or stored in a directory on the other side of the world. DP: 3. Cut response times of audit and security teams to 1/10. Is this a real number? Can you give an example? JC: No, I don't have any backing for this number. One of the companies I did system Administration for has a SOX compliance policy in place (I remind you that I live in Portugal so, this definition of SOX may be somewhat different from what you're used to) and, every time the audit team says they'll do another audit, we have to negotiate with them the size of the sample and we spend about 15 man/days gathering all the required info they ask. I did some work with Sun's Identity auditor and, from what I've been seeing, Oracle's product is even better and, I've seen that most of the information they ask would have been provided in a few hours with the help of this tool. I do stand by what I said here but, to be honest, someone from Identity Auditor team would do a much better job than me explaining this time savings. Jaime is right: the Oracle IDM products have a lot of business value, and Oracle IT is using them for a lot more than I was able to cover in the short podcast that I posted. I want to thank Jaime for his comments and perspective. We want these blog posts to be informative and honest – so if you have feedback for the Oracle IDM team on any topic discussed here, please post your comments below.

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  • Unlock the full potential of Oracle Retail with Oracle Retail Consulting

    - by user801960
    In this video, Maria Porretta, Engagement Director, introduces Oracle Retail Consulting which supports Oracle Retail customers by unlocking the potential of the software solutions they are utilising. Oracle Retail Consulting comprises of a global team of over 300 consultants, 70 of which are EMEA based. 90% of the team have a retail background in either IT or business, ensuring true industry expertise and maximum business benefit. Oracle Retail Consulting offers two primary streams of service; design authority which looks at analysis and design to ensure a guided process through to implementation, and delivery ownership which runs throughout the implementation process. Further information is available on our website regarding Oracle Retail Consulting.

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  • OpenWorld on your iPad and iPhone

    - by KLaker
    Most of you probably know that each year I publish a data warehouse guide for OpenWorld which contains links to the latest data warehouse videos, a calendar for the most important sessions and labs and a section that provides profiles and relevant links for all the most important data warehouse presenters. For this year’s conference made all this information available in an HTML app that runs on most smartphones and tablets. The pictures below show the HTML app running on iPad and iPhone. This exciting new web app contains information about why you should attend OpenWorld - just in case you have not yet booked your ticket! - as well as the following information: Getting to know 12c - a series of video interviews with George Lumpkin, Vice President of Data Warehouse Product Management Your presenters - full biographies and links to social media sites for all the key data warehouse presenters Must sees sessions - list of all the most important data warehouse presentations at this year’s conference Our customers - profiles our most important data warehouse customers Must attend labs - list of all the most important data warehouse hands-on labs at this year’s conference Links - a list of links to the most important data warehouse sites If you want to run these web apps on your smartphone and/or tablet then follow these links: iPhone - https://876d5e65b7768ca57d1fd1236578c9374b1fca87.googledrive.com/host/0Bz-zGlWahRf4OXNzejBiRFV5ZXc/iPhone-DWoow2014.html iPad - https://876d5e65b7768ca57d1fd1236578c9374b1fca87.googledrive.com/host/0Bz-zGlWahRf4OXNzejBiRFV5ZXc/iPad-DW2014.html Android users: I have tested the app on Android and there appears to be a bug in the way the Chrome browser displays iframes because scrolling does not work . The app does work correctly if you use either the Android version of the Opera browser or the standard Samsung browser. If you have any comments about the app (content you would like to see) then please let me know. Enjoy OpenWorld.

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  • links for 2010-03-31

    - by Bob Rhubart
    Andy Mulholland: Rethinking the narrow and deep expertise model "We increasingly realise that we have to read requirements in a more open way to decide what techniques can be used, what business experience can be added, etc, so the whole idea of encouraging ‘cross’ discipline understanding seems to look increasingly necessary as we look at how technology touches every part of business, and/or any other aspect of life. It is time to rethink the narrow and deep expertise model and consider T-shaped approaches where the depth is complimented by the width to understand how it might be used and how it fits with other capabilities and disciplines too." -- Andy Mulholland (tags: enterprisearchitecture) @vambenepe: Smoothing a discrete world "For the short term (until we sell one) there are three cars in my household. A manual transmission, an automatic and a CVT (continuous variable transmission). This makes me uniquely qualified to write about Cloud Computing." -- William Vambenepe (tags: otn oracle cloud) @fteter: The Price of Progress "I wonder about the price of progress on the business world. Do some of us get attached to old business models or software applications? Do we resist change for the better for emotional reasons? Are we sometimes impediments to progress just because we don't want things to change?" -- Oracle ACE Director Floyd Teter (tags: otn oracle oracleace progress innovation) Pat Shepherd: Enterprise Architecture should not be Arbitrary "If done properly the Business, Application and Information architectures are nailed down BEFORE any technological direction (SOA or otherwise) is set. Those 3 layers and Governance (people and processes), IMHO, are layers that should not vary much as they have everything to do with understanding the business -- from which technological conclusions can later be drawn." - Pat Shepherd, responding to a post by Jordan Braunstein. (tags: oracle otn enterprisearchitecture soa)

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  • Oracle BI adminisztráció és dokumentáció

    - by Fekete Zoltán
    Felmerült a kérdés, hogyan lehet telepíteni az Oracle Business Intelligence csomagok (BI EE, BI SE One) adminisztrációs eszközeit? Maga a BI végfelhasználói felület webes, böngészonket használva tudjuk használni az integrált elemeket: - interaktív irányítópultokat (dashboard) - ad-hoc (eseti) elemzések - jelentések, kimutatások, riportok - riasztások, értesítések - vezetett elemzések, folyamatok,... Az adminisztrátori eszközök egy része kliensként telepítendo a windows-os kliens gépekre, azaz a BI EE telepíto készletet windows-os változatában érhetok el. Az Oracle BI dokumentáció itt olvasható és töltheto le, közte az adminisztrációs dokumentum is,

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  • Partner Webcast – Oracle Coherence Applications on WebLogic 12c Grid - 21st Nov 2013

    - by Thanos Terentes Printzios
    Oracle Coherence is the industry leading in-memory data grid solution that enables organizations to predictably scale mission-critical applications by providing fast access to frequently used data. As data volumes and customer expectations increase, driven by the “internet of things”, social, mobile, cloud and always-connected devices, so does the need to handle more data in real-time, offload over-burdened shared data services and provide availability guarantees. The latest release of Oracle Coherence 12c comes with great improvements in ease of use, integration and RASP (Reliability, Availability, Scalability, and Performance) areas. In addition it features an innovating approach to build and deploy Coherence Application as an integral part of typical JEE Enterprise Application. Coherence GAR archives and Coherence Managed Servers are now first-class citizens of all JEE applications and Oracle WebLogic domains respectively. That enables even easier development, deployment and management of complex multi-tier enterprise applications powered by data grid rich features. Oracle Coherence 12c makes your solution ready for the future of big data and always-on-line world. This webcast is focused on demonstrating How to create a Coherence Application using Oracle Enterprise Pack for Eclipse 12.1.2.1.1 (Kepler release). How to package the application in form of GAR archive inside the EAR deployable application. How to deploy the application to multi-tier WebLogic clusters. How to define and configure the WebLogic domain for the tiered clusters hosting both data grid and client JEE applications.  Finally we will expose the data in grid to external systems using REST services and create a simple web interface to the underlying data using Oracle ADF Faces components. Join us on this technology webcast, to find out more about how Oracle Cloud Application Frameworks brings together the key industry leading technologies of Oracle Coherence and Weblogic 12c, delivering next-generation applications. Agenda: Introduction to Oracle Coherence What's new in 12c release POF annotations Live Events Elastic Data (Flash storage support) Managed Coherence Servers for Oracle WebLogic Coherence Applications (Grid Archive) Live Demonstration Creating and configuring Coherence Servers forming the data tier cluster Creating a simple Coherence Grid Application in Eclipse Adding REST support and creating simple ADF Faces client application Deploying the grid and client applications to separate tiers in WebLogic topology HA capabilities of the data tier Summary - Q&A Delivery Format This FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24hours prior to start time may not receive confirmation to attend. Duration: 1 hour REGISTER NOW For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com Stay Connected Oracle Newsletters

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  • My Sessions at Oracle OpenWorld 2012

    - by Ravi Sankaran
    I have 2 sessions at Oracle OpenWorld 2012. Oracle Fusion Applications: Customizing and Extending Business Processes Rajesh Raheja - Senior Director, Product Management for Oracle Fusion Middleware Business Integration joins me  to talk about the approaches in customizing and extending Oracle Fusion Applications with Oracle SOA Suite. CON8719 When: Monday, Oct 1, 4:45 PM – 5:45 PM Where: Palace Hotel – Twin Peaks North Oracle Fusion Applications: Best Practices in Integration Design Patterns I will be join Rajesh Raheja to provide a high level view of the Oracle Fusion Applications integration strategy and showing the best practice integration design patterns. You will learn how to discover integration assets, invoke web services and use cloud data integration. The session is not just limited to SaaS deployments, but will be useful for on-premises customers as well. CON8685 When: Tuesday, Oct 2, 1:15 PM – 2:15 PM Where: Palace Hotel – Telegraph I will also be at the SOA Customer Advisory Board on Thursday. Here is another session that  I would want to strongly recommend. This is a session that discusses how Oracle SOA Suite could be used to integrate applications with the ones on the cloud. How to Integrate Cloud Applications with Oracle SOA Suite Rajesh Raheja will be joined by Geeta Pyne (Director, Middleware at BMC Software) to address cloud integration challenges and how Oracle SOA Suite can help with a consistent approach to integration, whether on-premises or cloud. I am quite excited about this session as we will tackle the hype and myth of “simple” cloud integrations and share real-life application integration experiences. Don’t miss this one! CON8968 When: Tuesday, Oct 2, 11:45 AM – 12:45 PM Where: Moscone West – 3003 See you at Oracle Open World!

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  • DON'T MISS THE ORACLE LINUX GENERAL SESSION @ORACLE OPENWORLD

    - by Zeynep Koch
    We have had great sessions today at Openworld but tomorrow will be even better. The session that you should not miss is : Tuesday, Oct 2nd : General Session: Oracle Linux Strategy and Roadmap   10:15am, Moscone South #103   Wim Coekaerts, Sr.VP, Oracle Linux and Virtualization Engineering will talk about what Oracle Linux strategy and what is coming in the next 12 months. This is one session you should not miss and people are already registering. Stop by to hear Wim and ask questions about Linux development Top Technical Tips for Automatic and Secure Oracle Linux Deployments,  11:45am, Moscone South # 270 In this session, you will hear about deployment best practices and tips from Lenz Grimmer from Oracle and two Linux customers, Martin Breslin from SEI and Ed Bailey from Transunion talk about their experiences and insights Why Switch to Oracle Linux?, 3:30pm, Moscone South #270 In this session you will learn why Oracle Linux is best for your enterprise. There will be an Oracle speaker and Mike Radomski from SUNY talk about why they chose Oracle Linux. Please also visit the Oracle Linux Pavilion. If you stop by in one of our Partners booth you can be in the drawing for this beautiful, plush penguin. See you all tomorrow.

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  • Partner Webcast – Introducing Oracle Business Activity Monitoring - 18 October 2012

    - by Thanos
    Oracle Business Activity Monitoring (Oracle BAM), a component of both SOA Suite and BPM Suite, is a complete solution for building interactive, real-time dashboards and proactive alerts for monitoring business processes and services. Oracle BAM gives both business executives and operational manager’s timely information to make better business decisions.  A Real-time Business Visibility Solution that allows to monitor business services and processes in the enterprise, to correlate KPIs down to the actual business process themselves, and most important, to change business processes quickly or to take corrective action if the business environment changes. Let us show you how BAM provides a powerful insight, through Real-Time Dashboards, that can be a competitive edge for all your customers. Agenda: Oracle BAM Overview Business Problems New Approach with Oracle BAM 11g Demonstration Summary & Q&A Delivery Format This FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24hours prior to start time may not receive confirmation to attend. Duration: 1 hour Register Now Send your questions and migration/upgrade requests [email protected] Visit regularly our ISV Migration Center blog or Follow us @oracleimc to learn more on Oracle Technologies, upcoming partner webcasts and events. All content is made available through our YouTube - SlideShare - Oracle Mix.

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  • Recap: Oracle Fusion Middleware Strategies Driving Business Innovation

    - by Harish Gaur
    Hasan Rizvi, Executive Vice President of Oracle Fusion Middleware & Java took the stage on Tuesday to discuss how Oracle Fusion Middleware helps enable business innovation. Through a series of product demos and customer showcases, Hassan demonstrated how Oracle Fusion Middleware is a complete platform to harness the latest technological innovations (cloud, mobile, social and Fast Data) throughout the application lifecycle. Fig 1: Oracle Fusion Middleware is the foundation of business innovation This Session included 4 demonstrations to illustrate these strategies: 1. Build and deploy native mobile applications using Oracle ADF Mobile 2. Empower business user to model processes, design user interface and have rich mobile experience for process interaction using Oracle BPM Suite PS6. 3. Create collaborative user experience and integrate social sign-on using Oracle WebCenter Portal, Oracle WebCenter Content, Oracle Social Network & Oracle Identity Management 11g R2 4. Deploy and manage business applications on Oracle Exalogic Nike, LA Department of Water & Power and Nintendo joined Hasan on stage to share how their organizations are leveraging Oracle Fusion Middleware to enable business innovation. Managing Performance in the Wrld of Social and Mobile How do you provide predictable scalability and performance for an application that monitors active lifestyle of 8 million users on a daily basis? Nike’s answer is Oracle Coherence, a component of Oracle Fusion Middleware and Oracle Exadata. Fig 2: Oracle Coherence enabled data grid improves performance of Nike+ Digital Sports Platform Nicole Otto, Sr. Director of Consumer Digital Technology discussed the vision of the Nike+ platform, a platform which represents a shift for NIKE from a  "product"  to  a "product +" experience.  There are currently nearly 8 million users in the Nike+ system who are using digitally-enabled Nike+ devices.  Once data from the Nike+ device is transmitted to Nike+ application, users access the Nike+ website or via the Nike mobile applicatoin, seeing metrics around their daily active lifestyle and even engage in socially compelling experiences to compare, compete or collaborate their data with their friends. Nike expects the number of users to grow significantly this year which will drive an explosion of data and potential new experiences. To deal with this challenge, Nike envisioned building a shared platform that would drive a consumer-centric model for the company. Nike built this new platform using Oracle Coherence and Oracle Exadata. Using Coherence, Nike built a data grid tier as a distributed cache, thereby provide low-latency access to most recent and relevant data to consumers. Nicole discussed how Nike+ Digital Sports Platform is unique in the way that it utilizes the Coherence Grid.  Nike takes advantage of Coherence as a traditional cache using both cache-aside and cache-through patterns.  This new tier has enabled Nike to create a horizontally scalable distributed event-driven processing architecture. Current data grid volume is approximately 150,000 request per minute with about 40 million objects at any given time on the grid. Improving Customer Experience Across Multiple Channels Customer experience is on top of every CIO's mind. Customer Experience needs to be consistent and secure across multiple devices consumers may use.  This is the challenge Matt Lampe, CIO of Los Angeles Department of Water & Power (LADWP) was faced with. Despite being the largest utilities company in the country, LADWP had been relying on a 38 year old customer information system for serving its customers. Their prior system  had been unable to keep up with growing customer demands. Last year, LADWP embarked on a journey to improve customer experience for 1.6million LA DWP customers using Oracle WebCenter platform. Figure 3: Multi channel & Multi lingual LADWP.com built using Oracle WebCenter & Oracle Identity Management platform Matt shed light on his efforts to drive customer self-service across 3 dimensions – new website, new IVR platform and new bill payment service. LADWP has built a new portal to increase customer self-service while reducing the transactions via IVR. LADWP's website is powered Oracle WebCenter Portal and is accessible by desktop and mobile devices. By leveraging Oracle WebCenter, LADWP eliminated the need to build, format, and maintain individual mobile applications or websites for different devices. Their entire content is managed using Oracle WebCenter Content and secured using Oracle Identity Management. This new portal automated their paper based processes to web based workflows for customers. This includes automation of Self Service implemented through My Account -  like Bill Pay, Payment History, Bill History and Usage Analysis. LADWP's solution went live in April 2012. Matt indicated that LADWP's Self-Service Portal has greatly improved customer satisfaction.  In a JD Power Associates website satisfaction survey, results indicate rankings have climbed by 25+ points, marking a remarkable increase in user experience. Bolstering Performance and Simplifying Manageability of Business Applications Ingvar Petursson, Senior Vice Preisdent of IT at Nintendo America joined Hasan on-stage to discuss their choice of Exalogic. Nintendo had significant new requirements coming their way for business systems, both internal and external, in the years to come, especially with new products like the WiiU on the horizon this holiday season. Nintendo needed a platform that could give them performance, availability and ease of management as they deploy business systems. Ingvar selected Engineered Systems for two reasons: 1. High performance  2. Ease of management Figure 4: Nintendo relies on Oracle Exalogic to run ATG eCommerce, Oracle e-Business Suite and several business applications Nintendo made a decision to run their business applications (ATG eCommerce, E-Business Suite) and several Fusion Middleware components on the Exalogic platform. What impressed Ingvar was the "stress” testing results during evaluation. Oracle Exalogic could handle their 3-year load estimates for many functions, which was better than Nintendo expected without any hardware expansion. Faster Processing of Big Data Middleware plays an increasingly important role in Big Data. Last year, we announced at OpenWorld the introduction of Oracle Data Integrator for Hadoop and Oracle Loader for Hadoop which helps in the ability to move, transform, load data to and from Big Data Appliance to Exadata.  This year, we’ve added new capabilities to find, filter, and focus data using Oracle Event Processing. This product can natively integrate with Big Data Appliance or runs standalone. Hasan briefly discussed how NTT Docomo, largest mobile operator in Japan, leverages Oracle Event Processing & Oracle Coherence to process mobile data (from 13 million smartphone users) at a speed of 700K events per second before feeding it Hadoop for distributed processing of big data. Figure 5: Mobile traffic data processing at NTT Docomo with Oracle Event Processing & Oracle Coherence    

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  • Wednesday at OpenWorld: Identity Management

    - by Tanu Sood
    Divide and conquer! Yes, divide and conquer today at Oracle OpenWorld with your colleagues to make the most of all things Identity Management since there’s a lot going on. Here’ the line-up for today: Wednesday, October 3, 2012 CON9458: End End-User-Managed Passwords and Increase Security with Oracle Enterprise Single Sign-On Plus 10:15 a.m. – 11:15 a.m., Moscone West 3008 Most customers have a broad variety of applications (internal, external, web, client server, host etc) and single sign-on systems that extend to some, but not all systems. This session will focus on how customers are using enterprise single sign-on can help extend single sign-on to virtually any application, without costly application modification while laying a foundation that will enable integration with a broader identity management platform. CON9494: Sun2Oracle: Identity Management Platform Transformation 11:45 a.m. – 12:45 p.m., Moscone West 3008 Sun customers are actively defining strategies for how they will modernize their identity deployments. Learn how customers like Avea and SuperValu are leveraging their Sun investment, evaluating areas of expansion/improvement and building momentum. CON9631: Entitlement-centric Access to SOA and Cloud Services 11:45 a.m. – 12:45 p.m., Marriott Marquis, Salon 7 How do you enforce that a junior trader can submit 10 trades/day, with a total value of $5M, if market volatility is low? How can hide sensitive patient information from clerical workers but make it visible to specialists as long as consent has been given or there is an emergency? In this session, Uberether and HerbaLife take the stage with Oracle to demonstrate how you can enforce such entitlements on a service not just within your intranet but also right at the perimeter. CON3957 - Delivering Secure Wi-Fi on the Tube as an Olympics Legacy from London 2012 11:45 a.m. – 12:45 p.m., Moscone West 3003 In this session, Virgin Media, the U.K.’s first combined provider of broadband, TV, mobile, and home phone services, shares how it is providing free secure Wi-Fi services to the London Underground, using Oracle Virtual Directory and Oracle Entitlements Server, leveraging back-end legacy systems that were never designed to be externalized. As an Olympics 2012 legacy, the Oracle architecture will form a platform to be consumed by other Virgin Media services such as video on demand. CON9493: Identity Management and the Cloud 1:15 p.m. – 2:15 p.m., Moscone West 3008 Security is the number one barrier to cloud service adoption.  Not so for industry leading companies like SaskTel, ConAgra foods and UPMC. This session will explore how these organizations are using Oracle Identity with cloud services and how some are offering identity management as a cloud service. CON9624: Real-Time External Authorization for Middleware, Applications, and Databases 3:30 p.m. – 4:30 p.m., Moscone West 3008 As organizations seek to grant access to broader and more diverse user populations, the importance of centrally defined and applied authorization policies become critical; both to identify who has access to what and to improve the end user experience.  This session will explore how customers are using attribute and role-based access to achieve these goals. CON9625: Taking Control of WebCenter Security 5:00 p.m. – 6:00 p.m., Moscone West 3008 Many organizations are extending WebCenter in a business to business scenario requiring secure identification and authorization of business partners and their users. Leveraging LADWP’s use case, this session will focus on how customers are leveraging, securing and providing access control to Oracle WebCenter portal and mobile solutions. EVENTS: Identity Management Customer Advisory Board 2:30 p.m. – 3:30 p.m., Four Seasons – Yerba Buena Room This invitation-only event is designed exclusively for Customer Advisory Board (CAB) members to provide product strategy and roadmap updates. Identity Management Meet & Greet Networking Event 3:30 p.m. – 4:30 p.m., Meeting Session 4:30 p.m. – 5:30 p.m., Cocktail Reception Yerba Buena Room, Four Seasons Hotel, 757 Market Street, San Francisco The CAB meeting will be immediately followed by an open Meet & Greet event hosted by Oracle Identity Management executives and product management team. Do take this opportunity to network with your peers and connect with the Identity Management customers. For a complete listing, refer to the Focus on Identity Management document. And as always, you can find us on @oracleidm on twitter and FaceBook. Use #oow and #idm to join in the conversation.

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  • QotD: Roger Yeung on Oracle's Java Uninstall Applet

    - by $utils.escapeXML($entry.author)
    We have a build of an Applet that will assist in the removal of older versions of the JRE. The Applet is available for testing on http://java.com/uninstall-tool . At this stage the Applet only targets the Windows platform, as it represents the largest installed base and the need for platform specific elements made Windows the logical starting point. We are deliberately not giving documentation on how to use the applet - we want feedback of the tool standing on its own.The intent of making this build available is to gather feedback; ideas, suggestions, comments, good and bad, what works, what does not work, what could be improved, etc. Please try it out and give us feedback to ensure a smooth release.Roger Yeung in a post with more details on providing feedback.

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  • Using Cloud OER to Find Fusion Applications On-Premise Service Concrete WSDL URL by Rajesh Raheja

    - by JuergenKress
    In my previous post on Fusion Applications Integration, the Fusion Applications OER white paper explains Oracle Enterprise Repository (OER) usage in the applications context, assuming a dedicated OER for your Fusion Applications instance (whether cloud/SaaS or on-premise). Having a dedicated OER instance is recommended as it can provide customized service metadata and can be used for overall SOA governance in addition to simple service discovery. One of the common queries I get is how on-premise customers without a dedicated OER can find a concrete service WSDL URL for their specific environment using the cloud hosted OER instance. Read the full article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: OER,SOA Governance,SOA Community,Oracle SOA,Oracle BPM,BPM,Community,OPN,Jürgen Kress

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  • Preventing Users From Accessing wp-admin

    - by Gary Pendergast
    If you have a WordPress site that you allow people to sign up for, you often don’t want them to be able to access wp-admin. It’s not that there are any security issues, you just want to ensure that your users are accessing your site in a predictable manner.To block non-admin users from getting into wp-admin, you just need to add the following code to your functions.php, or somewhere similar:add_action( 'init', 'blockusers_init' );   function blockusers_init() { if ( is_admin() && ! current_user_can( 'administrator' ) ) { wp_redirect( home_url() ); exit; } }Ta-da! Now, only administrator users can access wp-admin, everyone else will be re-directed to the homepage.

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  • Workshop in Manila, Philppines

    - by Mike Dietrich
    Thanks a lot to everybody for attending today in the Oracle Office in Manila. It was (actually it still is as we are still running the workshop at the moment) a pleasure for us - and great fun, too :-) And, as always, please download the most recent version of the slides from here: http://apex.oracle.com/folien Use the keyword (Schluesselwort): upgrade112 Let us and the local colleagues from Oracle know once you have upgraded successfully - and don't wait too long - 10.2 goes out of Premier Support end of July this year - that's only 4.5 months to go.

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  • Similar But Not The Same

    - by rickramsey
    A few weeks ago we published an article that explained how to use Oracle Solaris Cluster 3.3 5/11 to provide a virtual, multitiered architecture for Oracle Real Application Cluster (Oracle RAC) 11.2.0.2. We called it ... How to Deploy Oracle RAC on Zone Clusters Welllllll ... we just published another article just like it. Except that it's different. The earlier article was for Oracle RAC 11.2.0.2. This one is for Oracle RAC 11.2.0.3. This one describes how to do the same thing as the earlier one --create an Oracle Solaris Zone cluster, install and configure Oracle Grid Infrastructure and Oracle RAC in the zone cluster, and create an Oracle Solaris Cluster resource for Oracle RAC-- but for version 11.2.0.3 of Oracle RAC. Even though the objective is the same, and the version is only a dot-dot-dot release away, the process is quite different. So we decided to call it: How to Deploy Oracle RAC 11.2.0.3 on Zone Clusters Hope you can keep the different versions clear in your head. If not, let me know, and I'll try to make them easier to distinguish. - Rick Website Newsletter Facebook Twitter

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  • Top 5 Developer Enabling Nuggets in MySQL 5.6

    - by Rob Young
    MySQL 5.6 is truly a better MySQL and reflects Oracle's commitment to the evolution of the most popular and widelyused open source database on the planet.  The feature-complete 5.6 release candidate was announced at MySQL Connect in late September and the production-ready, generally available ("GA") product should be available in early 2013.  While the message around 5.6 has been focused mainly on mass appeal, advanced topics like performance/scale, high availability, and self-healing replication clusters, MySQL 5.6 also provides many developer-friendly nuggets that are designed to enable those who are building the next generation of web-based and embedded applications and services. Boiling down the 5.6 feature set into a smaller set, of simple, easy to use goodies designed with developer agility in mind, these things deserve a quick look:Subquery Optimizations Using semi-JOINs and late materialization, the MySQL 5.6 Optimizer delivers greatly improved subquery performance. Specifically, the optimizer is now more efficient in handling subqueries in the FROM clause; materialization of subqueries in the FROM clause is now postponed until their contents are needed during execution. Additionally, the optimizer may add an index to derived tables during execution to speed up row retrieval. Internal tests run using the DBT-3 benchmark Query #13, shown below, demonstrate an order of magnitude improvement in execution times (from days to seconds) over previous versions. select c_name, c_custkey, o_orderkey, o_orderdate, o_totalprice, sum(l_quantity)from customer, orders, lineitemwhere o_orderkey in (                select l_orderkey                from lineitem                group by l_orderkey                having sum(l_quantity) > 313  )  and c_custkey = o_custkey  and o_orderkey = l_orderkeygroup by c_name, c_custkey, o_orderkey, o_orderdate, o_totalpriceorder by o_totalprice desc, o_orderdateLIMIT 100;What does this mean for developers?  For starters, simplified subqueries can now be coded instead of complex joins for cross table lookups: SELECT title FROM film WHERE film_id IN (SELECT film_id FROM film_actor GROUP BY film_id HAVING count(*) > 12); And even more importantly subqueries embedded in packaged applications no longer need to be re-written into joins.  This is good news for both ISVs and their customers who have access to the underlying queries and who have spent development cycles writing, testing and maintaining their own versions of re-written queries across updated versions of a packaged app.The details are in the MySQL 5.6 docs. Online DDL OperationsToday's web-based applications are designed to rapidly evolve and adapt to meet business and revenue-generationrequirements. As a result, development SLAs are now most often measured in minutes vs days or weeks. For example, when an application must quickly support new product lines or new products within existing product lines, the backend database schema must adapt in kind, and most commonly while the application remains available for normal business operations.  MySQL 5.6 supports this level of online schema flexibility and agility by providing the following new ALTER TABLE online DDL syntax additions:  CREATE INDEX DROP INDEX Change AUTO_INCREMENT value for a column ADD/DROP FOREIGN KEY Rename COLUMN Change ROW FORMAT, KEY_BLOCK_SIZE for a table Change COLUMN NULL, NOT_NULL Add, drop, reorder COLUMN Again, the details are in the MySQL 5.6 docs. Key-value access to InnoDB via Memcached APIMany of the next generation of web, cloud, social and mobile applications require fast operations against simple Key/Value pairs. At the same time, they must retain the ability to run complex queries against the same data, as well as ensure the data is protected with ACID guarantees. With the new NoSQL API for InnoDB, developers have allthe benefits of a transactional RDBMS, coupled with the performance capabilities of Key/Value store.MySQL 5.6 provides simple, key-value interaction with InnoDB data via the familiar Memcached API.  Implemented via a new Memcached daemon plug-in to mysqld, the new Memcached protocol is mapped directly to the native InnoDB API and enables developers to use existing Memcached clients to bypass the expense of query parsing and go directly to InnoDB data for lookups and transactional compliant updates.  The API makes it possible to re-use standard Memcached libraries and clients, while extending Memcached functionality by integrating a persistent, crash-safe, transactional database back-end.  The implementation is shown here:So does this option provide a performance benefit over SQL?  Internal performance benchmarks using a customized Java application and test harness show some very promising results with a 9X improvement in overall throughput for SET/INSERT operations:You can follow the InnoDB team blog for the methodology, implementation and internal test cases that generated these results here. How to get started with Memcached API to InnoDB is here. New Instrumentation in Performance SchemaThe MySQL Performance Schema was introduced in MySQL 5.5 and is designed to provide point in time metrics for key performance indicators.  MySQL 5.6 improves the Performance Schema in answer to the most common DBA and Developer problems.  New instrumentations include: Statements/Stages What are my most resource intensive queries? Where do they spend time? Table/Index I/O, Table Locks Which application tables/indexes cause the most load or contention? Users/Hosts/Accounts Which application users, hosts, accounts are consuming the most resources? Network I/O What is the network load like? How long do sessions idle? Summaries Aggregated statistics grouped by statement, thread, user, host, account or object. The MySQL 5.6 Performance Schema is now enabled by default in the my.cnf file with optimized and auto-tune settings that minimize overhead (< 5%, but mileage will vary), so using the Performance Schema ona production server to monitor the most common application use cases is less of an issue.  In addition, new atomic levels of instrumentation enable the capture of granular levels of resource consumption by users, hosts, accounts, applications, etc. for billing and chargeback purposes in cloud computing environments.The MySQL docs are an excellent resource for all that is available and that can be done with the 5.6 Performance Schema. Better Condition Handling - GET DIAGNOSTICSMySQL 5.6 enables developers to easily check for error conditions and code for exceptions by introducing the new MySQL Diagnostics Area and corresponding GET DIAGNOSTICS interface command. The Diagnostic Area can be populated via multiple options and provides 2 kinds of information:Statement - which provides affected row count and number of conditions that occurredCondition - which provides error codes and messages for all conditions that were returned by a previous operation The addressable items for each are: The new GET DIAGNOSTICS command provides a standard interface into the Diagnostics Area and can be used via the CLI or from within application code to easily retrieve and handle the results of the most recent statement execution.  An example of how it is used might be:mysql> DROP TABLE test.no_such_table; ERROR 1051 (42S02): Unknown table 'test.no_such_table' mysql> GET DIAGNOSTICS CONDITION 1 -> @p1 = RETURNED_SQLSTATE, @p2 = MESSAGE_TEXT; mysql> SELECT @p1, @p2; +-------+------------------------------------+| @p1   | @p2                                | +-------+------------------------------------+| 42S02 | Unknown table 'test.no_such_table' | +-------+------------------------------------+ Options for leveraging the MySQL Diagnotics Area and GET DIAGNOSTICS are detailed in the MySQL Docs.While the above is a summary of some of the key developer enabling 5.6 features, it is by no means exhaustive. You can dig deeper into what MySQL 5.6 has to offer by reading this developer zone article or checking out "What's New in MySQL 5.6" in the MySQL docs.BONUS ALERT!  If you are developing on Windows or are considering MySQL as an alternative to SQL Server for your next project, application or shipping product, you should check out the MySQL Installer for Windows.  The installer includes the MySQL 5.6 RC database, all drivers, Visual Studio and Excel plugins, tray monitor and development tools all a single download and GUI installer.   So what are your next steps? Register for Dec. 13 "MySQL 5.6: Building the Next Generation of Web-Based Applications and Services" live web event.  Hurry!  Seats are limited. Download the MySQL 5.6 Release Candidate (look under the Development Releases tab) Provide Feedback <link to http://bugs.mysql.com/> Join the Developer discussion on the MySQL Forums Explore all MySQL Products and Developer Tools As always, thanks for your continued support of MySQL!

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  • Post Crosstalk 2012

    - by David Dorf
    This year the Oracle Retail users conference, Crosstalk, had a 20% increase in attendees, which was driven by both new customers and those acquired via Endeca.  As the product assets of Oracle have grown, so has the completeness of the solution set.  This year was marked by the breadth of omni-channel stories. Rose Spicer and her marketing team (see photo on left) always strive for an equal balance of retailer presentations, networking opportunities, and unique experiences -- this year was no exception.  We had 41 different retailers from China, Russia, South Africa, Brazil, Chile, US, Canada and the UK sharing their insights with one another. In all there were 251 executives from 120 iconic brands such as Daphne, Kohl's, Morrisons, Abercrombie & Fitch, Hot Topic, Talbots, Petco, Deckers, Sportmaster, Mr. Price, Falabella, and Disney to name a few. From a product perspective, there were a few new developments from Oracle Retail: Endeca's search engine has been integrated into the ATG commerce platform. The latest Retail Analytics application, Oracle Retail Customer Analytics, is generally available. Oracle Retail previewed a new fully-integrated mobile POS. But the real benefit of attending Crosstalk was hearing about the experiences of retailers and partners.  Here are are a few interesting facts I picked up: At Kohl's, the most popular website accessed by customers within their stores is Facebook.  With all the buzz about showrooming, I was really expecting it to be Amazon. Daphne, a Chinese shoe retailer, is opening 3 new stores per day.  Being located near the factories allows them to have a very agile supply chain as well. Disney Stores have increased sales by 25% at stores upgraded to include Mobile POS.  They continue to lead the pack with excellent customer experiences. Quicksilver reported that 1 in 5 visits to their website comes from a tablet.  More evidence that tablets are replacing traditional PCs in households. By tagging shoes with RFID, Saks is able to ensure all shoe models are on display.  If a model is not being displayed, it has no chance of being sold. Additionally, there were awards, store tours on Michigan Avenue, fireworks at Navy Pier, and the Oracle Retail house band, Bolo313, performing at Solider Field.  Speaking of which, a few retailers got on stage and jammed with band -- possible rival to Rock & Roll Retail? You can always find the latest info from us at the Retail Rack. The next events on tap are the Partner Summit followed by OpenWorld.

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  • Best Practices of Performance Management Plan (PMP)

    - by Robert Story
    Upcoming WebcastTitle: Best Practices of Performance Management Plan (PMP)Date: April 22, 2010Time: 11 AM EST / 8 AM PST / 8.30 PM IST  Product Family: EBS HRMS SummaryThis webcast will cover the best practices of Performance Management Plan(PMP) in very common scenarios. The best practices will address major issues around plan dates, new hire, manager transfer and related events. The session will also cover HRMS Patching Strategy, Key References and various customer communication channels.A short, live demonstration (only if applicable) and question and answer period will be included.Click here to register for this session....... ....... ....... ....... ....... ....... .......The above webcast is a service of the E-Business Suite Communities in My Oracle Support.For more information on other webcasts, please reference the Oracle Advisor Webcast Schedule.Click here to visit the E-Business Communities in My Oracle Support Note that all links require access to My Oracle Support.

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  • What's New in PeopleSoft HCM 9.1?

    PeopleSoft HCM 9.1 is the most robust release in years with over 9,000 enhanced pages, 270 new features, 83 new Web services and 8 new solutions. Tune into this conversation with Jay Richey, Director, Product Marketing for Oracle PeopleSoft Enterprise Human Capital Management Solutions to understand how this solution can improve the effectiveness of your workforce, drive higher organizational productivity, and continue to leverage your strategic investment in PeopleSoft HCM.

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  • Webcast Replay Available: E-Business Suite Data Protection

    - by BillSawyer
    I am pleased to release the replay and presentation for the latest ATG Live Webcast: E-Business Suite Data Protection (Presentation)   Robert Armstrong, Product Strategy Security Architect and Eric Bing, Senior Director discussed the best practices and recommendations for securing your E-Business Suite data.Finding other recorded ATG webcasts The catalog of ATG Live Webcast replays, presentations, and all ATG training materials is available in this blog's Webcasts and Training section.

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  • Java EE/GlassFish Adoption Story by Kerry Wilson/Vanderbilt University

    - by reza_rahman
    Kerry Wilson is a Software Engineer at the Vanderbilt University Medical Center. He served in a consultant role to design a lightweight systems integration solution for the next generation Foundations Recovery Network using GlassFish, Java EE 6, JPA, @Scheduled EJBs, CDI, JAX-RS and JSF. He shared his story at the JavaOne 2013 Sunday GlassFish community event - check out the video below: Kerry outlined some of the details of the implementation and emphasized the fact that Java EE can be a great solution for applications that are considered small/lightweight. He mentioned the productivity gains through the modern Java EE programming model centered on annotations, POJOs and zero-configuration - comparing it with competing frameworks that aim towards similar productivity for lightweight applications. Kerry also stressed the quality of the excellent NetBeans integration with GlassFish and the need for community self-support in free, non-commercial open source projects like GlassFish. You can check out the details of his story on the GlassFish stories blog. Do you have a Java EE/GlassFish adoption story to share? Let us know and we will highlight it for the community.

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  • Java EE/GlassFish Adoption Story by Kerry Wilson/Vanderbilt University

    - by reza_rahman
    Kerry Wilson is a Software Engineer at the Vanderbilt University Medical Center. He served in a consultant role to design a lightweight systems integration solution for the next generation Foundations Recovery Network using GlassFish, Java EE 6, JPA, @Scheduled EJBs, CDI, JAX-RS and JSF. He lives in Nashville, TN where he helps organize the Nashville Java User Group. Kerry shared his Java EE/GlassFish adoption story at the JavaOne 2013 Sunday GlassFish community event - check out the video below: Here is the slide deck for his talk: GlassFish Story by Kerry Wilson/Vanderbilt University Medical Center from glassfish Kerry outlined some of the details of the implementation and emphasized the fact that Java EE can be a great solution for applications that are considered small/lightweight. He mentioned the productivity gains through the modern Java EE programming model centered on annotations, POJOs and zero-configuration - comparing it with competing frameworks that aim towards similar productivity for lightweight applications. Kerry also stressed the quality of the excellent NetBeans integration with GlassFish and the need for community self-support in free, non-commercial open source projects like GlassFish.

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  • What's the difference between General Ledger Transfer Program, Create Accounting and Submit Accounting?

    - by Oracle_EBS
    In Release 12, the General Ledger Transfer Program is no longer used. Use Create Accounting or Submit Accounting instead. Submit Accounting spawns the Revenue Recognition Process. The Create Accounting program does not. So if you create transactions with rules, then you would want to run Submit Accounting Process to spawn Revenue Recognition to create the distribution rows, which Create Accounting is then spawned to process to the GL. Create Accounting Submit Accounting Short Name for Concurrent Program XLAACCPB ARACCPB Specific to Receivables No Yes Runs Revenue Recognition automatically No Yes Can be run real-time for one Transaction/Receipt at a time Yes No Spawns the following Programs 1) XLAACCPB module: Create Accounting 2) XLAACCUP module: Accounting Program 3) GLLEZL module: Journal Import 1) ARTERRPM module: Revenue Recognition Master Program 2) ARTERRPW module: Revenue Recognition with parallel workers - could be numerous 3) ARREVSWP - Revenue Contingency Analyzer 4) XLAACCPB module: Create Accounting 5) XLAACCUP module: Accounting Program 5) GLLEZL module: Journal Import Keep in mind, Reports owned by application 'Subledger Accounting' cannot be seen when running the report from Receivables responsibility. You may want to request your sysadmin to attach the following SLA reports/programs to your AR responsibility as you will need these for your AR closing process: XLAPEXRPT : Subledger Period Close Exception Report - shows transactions in status final, incomplete and unprocessed. XLAGLTRN : Transfer Journal Entries to GL - transfers transactions in final status and manually created transactions to GL To add reports/programs owned by application 'Subledger Accounting' (Subledger Period Close Exception Report and Transfer Journal Entries to GL_ Add to the request group as follows: Let's use Subledger Accounting Report XLATBRPT: Open Account Balances Listing Report as an example. Responsibility: System Administrator Navigation: Security > Responsibility > Define Query the name of your Receivables Responsibility and note the Request Group (ie. Receivables All) Navigation: Security > Responsibility > Request Query the Request Group Go to Request Zone and Click on Add Record Enter the following: Type: Program Name: Open Account Balances Listing Save Responsibility: Receivables Manager Navigation: Control > Requests > Run In the list of values you should now see 'Open Account Balances Listing' report References: Note: 748999.1 How to add reports for application subledger accounting to receivables responsibiilty Note: 759534.1 R12 ARGLTP General Ledger Transfer Program Errors Out Note: 1121944.1 Understanding and Troubleshooting Revenue Recognition in Oracle Receivables

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  • ORACLE is WEB 2.0

    - by anca.rosu
    You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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