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• WebCenter Customer Spotlight: Ancestry.com

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryAncestry.com Inc is the largest for-profit genealogy company in the world and it operates a network of genealogical and historical record websites focused on the U.S. and nine foreign countries, develops and markets genealogical software, and offers a wide array of genealogical related services. As of June 2012, the company provided access to more than 10 billion records, 38 million family trees, and 2 million paying subscribers. Their main business challenges were to improve time to market and agility to respond quickly to fast changing Internet waves while integrating with their existing content (4 PetaByte) and legacy systems. Ancestry.com implemented Oracle WebCenter Sites as their Web Experience Management System for their landing pages and marketing micro sites, added dynamic sections to their existing websites and integrated the existing content and legacy systems through web services. The Ancestry.com landing pages and marketing sites are now managed by the business team without any involvement of engineering resources. Managed content can quickly be added to existing pages without having to refactor the whole page and existing content (4 PetaBytes)  is now served trough Oracle WebCenter Sites without having to migrate from existing systems. Company OverviewAncestry.com Inc is a publicly traded Internet company (NASDAQ: ACOM) based in Provo, Utah, USA. The largest for-profit genealogy company in the world, it operates a network of genealogical and historical record websites focused on the U.S. and nine foreign countries, develops and markets genealogical software, and offers a wide array of genealogical related services. As of June 2012, the company provided access to more than 10 billion records, 38 million family trees, and 2 million paying subscribers. Business ChallengesAncestry main business challenge was to respond quickly to fast changing Internet waves.  Product marketing could not change Web site content without going through development. They needed dedicated developers just to support their marketing efforts. Technical Requirements Support current systems and environments - ASP.NET, MVC.NET, Java, JSP, PHP Scalable and manageable for a world wide network Marketing Requirements Easy to enter content – Without having a degree in HTML Scheduling of content – When is content visible to users Product Requirements Easy to manage content – See when content is out-of-date Rotation of content – Producing new content as old content expires Solution DeployedAncestry implemented  Oracle WebCenter Sites as their Web Experience Management System to manage their landing pages and marketing micro sites. This sites are fully managed by their business team without involvement of any engineering resources. The integration with their existing Web sites is done through Spot Management which allows the ability to add dynamic content to certain sections of a web page. The dynamic content is managed by  Oracle WebCenter Sites. The integration with the existing content (4 PetaBytes!) is done trough  a custom content provider interface which allows to mix existing content with content from  Oracle WebCenter Sites. Business ResultsAncestry.com has achieved following impressive business results: Landing pages and marketing sites are now managed by the business team without any involvement of engineering resources Managed content can quickly be added to existing pages without having to refactor the whole page Provide access to existing content (4 PetaBytes)  without having to migrate from existing systems Additional Information Ancestry Webcast Oracle WebCenter Sites

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• Good Times and Vibes at Mix 10

  Last week I spent a few days in Las Vegas attending the Mix 10 conference. Mix is billed as A 3 day conference for web designers and developers building the world's most innovative web sites. Which certainly reflects its origins as a conference focused on the web and web standards. But this year, it seemed that the scope for Mix was expanded to be about, well, a Mix of technologies as the Windows Phone 7 series figured prominently at the conference. Scott Hanselman and I are seen here attempting...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• IM and SEO - Why You Need Them Both

  Internet Marketing, Social Marketing, SEO, all encompass the overall effort of online marketing. IM will not be effective without good solid SEO.

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• Heading to GTC 2010

  - by Daniel Moth

  Next week the GPU Technology Conference (GTC) 2010 takes place in San Jose, CA and I am lucky enough to be attending the entire week. It has been an extremely long time (in fact, I can't remember the last time) where I am registered as an attendee at a conference (full pass/access) without being a speaker *and* without having any booth duty! Having said that, we (our team at Microsoft) will be running GPU debugging UX studies throughout the entire week (similar to what I had previously advertised). If you are attending GTC 2010 and you are interested, look for the related flyer in your conference bag. The conference is an excellent opportunity to connect in-person with various individuals that I have only met virtually. From an educational perspective there is a very long and interesting session list, with multiple concurrent slots, making it very hard to choose between them, but I have managed to create my (packed) schedule. I am most looking forward to sessions on the programming languages and tools, both from Microsoft and MS partners. For full conference details, visit the GTC 2010 official page. Comments about this post welcome at the original blog.

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• The Advantages of Using SEO For Your Website

  If you've engaged in online marketing then you will know that there are numerous ways in which to implement this. Some of these methods include, pay per click, email marketing, lead generation, social media and plenty more. There is one method however which should be used as part of any online marketing strategy; this is search engine optimisation (SEO).

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• Missed The Latest OPN Partnercast?

  - by Roxana Babiciu

  Don’t miss the replays. Patrick Ty, Director of Partner Enablement for CX discusses the advantages of Oracle’s Marketing Automation solutions. First, watch his interview with Neil Wilson, Vice President of Global Alliances & Channels, on Oracle Eloqua Marketing Automation. Then, see his conversation with David Lewis, the Founder and CEO of DemandGen International Inc., covering Marketing Automation best practices for partners.

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• Devoxx Belgium - CFP Closes On July 5th

  - by Yolande Poirier

  The biggest Java conference in Europe is taking place in Antwerp, Belgium from November 11 to 15, 2013. The conference is designed by developers for developers and attracts renowned international speakers. The review committee looks for passionate speakers who are technically knowledgeable and not afraid to speak in front of a full room of Devoxxians. The speakers can increase CFP acceptance rate by submitting one or more talks for Tools in Action, Quickie, BOF, University session, Conference and Hands On Labs sessions.

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• Fast Data Executive Round Table FY14 event kit

  - by JuergenKress

  We are very interested to run joint marketing events jointly with you as our partners! At our SOA Community Workspace (SOA Community membership required) you can find a new Fast Data Executive Round Table FY14 event kit. This event is designed at senior IT and executives level for the purposes of education, awareness, and thought leadership around the subject of big data; and a specific flavor of big data - Fast Data - that has begun to spark the imagination of many Oracle customers. Fast Data is not new. It’s a term that was invented initially by Ovum’s Tony Baer as a way to represent the collection of ‘high velocity’ solutions with respect to the big data. For Oracle, the Fast Data campaign in FY13 began as a way to tie a broader set of solutions together (SOA/Business Process Management, Data Integration and Business Analytics) under a set of use cases focused on real-time, high velocity data. It has helped to give Oracle a leap-frog advantage over many of the niche integration vendors (i.e. Informatica, Pega, Tibco, Software AG, Terracotta) who haven’t been able to address these types of end-to-end use cases which rely on the combination of filtering, in-memory data processing, correlation, real-time data movement and transformation, end-to-end analytics, and business process management. Only Oracle can address all the dimensions of fast data, and only Oracle can provide a set of engineered solutions to address this space. This event is designed to continue that thought leadership momentum and raise the awareness about what Oracle Fast Data solutions are designed to solve. It’s designed to highlight real customer solutions and articulate the business benefits that fast data can address. This is not an event that gets into the esoteric technical standards of Hadoop, NoSQL, and in-memory data grids. This is an event that instead gets into the heart of business problems that big data has left un-addressed and charts the path for next steps in fast data. Get the Fast Data Executive Round Table FY14 event kit here. Support marketing campaigns We can support such events by: Oracle speakers - contact your partner manager Marketing budget - contact your A&C marketing manager Event location - free use of Oracle Customer Visitor Centers conference rooms Promote your event at events.oracle.com: http://tinyurl.com/eventspecialized E-Blast: invite customers to your event – contact your A&C marketing manager For additional marketing kits e.g for Business Process Managementplease visit our SOA Community Workspace. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags:

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• Attending MySQL Connect? Your Opinion Matters.

  - by Monica Kumar

  Take the MySQL Connect 2012 Survey Thanks to everyone who is at the first ever MySQL Connect Conference in San Francisco this weekend! Don't forget to take your Conference and Session Surveys. Your opinions help shape next year's conference. Take a survey for each of the sessions you attend and be entered into a drawing for one prize for $200 American Express Gift Certificate. Fill in the daily conference survey and be entered into a drawing for one prize for a $500 American Express Gift Card Surveys are located here. Make your opinion count! Take the survey now. Congratulations to Robin Schumacher from DataStax as he is the winner of the Saturday survey!

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• SEO Tools and Techniques

  Internet marketing, one of the latest marketing techniques which are a very effective method of selling products through online network and SEO is the major source of internet marketing. It focuses on increasing the web traffic on a particular website, through popular search engines. Search Engine Optimisation can be categorized into various broad topics such as image search, local search and various business specific searches.

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• Multichannel Digital Engagement: Find Out How Your Organization Measures Up

  - by Michael Snow

  This article was originally published in the September 2013 Edition of the Oracle Information InDepth Newsletter ORACLE WEBCENTER EDITION Thanks to mobile and social technologies, interactive online experiences are now commonplace. Not only that, they give consumers more choices, influence, and control than ever before. So how can you make your organization stand out? The key building blocks for delivering exceptional cross-channel digital experiences are outlined below. Also, a new assessment tool is available to help you measure your organization's ability to deliver such experiences. A clearly defined digital strategy. The customer journey is growing increasingly complex, encompassing multiple touchpoints and channels. It used to be easy to map marketing efforts to specific offline channels; for example, a direct mail piece with an offer to visit a store for a discounted purchase. Now it is more difficult to cultivate and track such clear cause-and-effect relationships. To deliver an integrated digital experience in this more complex world, organizations need a clearly defined and comprehensive digital marketing strategy that is backed up by an integrated set of software, middleware, and hardware solutions. Strong support for business agility and speed-to-market. As both IT and marketing executives know, speed-to-market and business agility are key to competitive advantage. That means marketers need solutions to support the rapid implementation of online marketing initiatives—plus the flexibility to adapt quickly to a changing marketplace. And IT needs tools with the performance, scalability, and ease of integration to support marketing efforts. Both teams benefit when business users are empowered to implement marketing initiatives on their own, with minimal IT intervention. The ability to deliver relevant, personalized content. Delivering a one-size-fits-all online customer experience is no longer acceptable. Customers expect you to know who they are, including their preferences and past relationship with your brand. That means delivering the most relevant content from the moment a visitor enters your site. To make that happen, you need a powerful rules engine so that marketers and business users can easily define site visitor segments and deliver content accordingly. That includes both implicit targeting that is based on the user’s behavior, and explicit targeting that takes a user’s profile information into account. Ideally, the rules engine can also intelligently weight recommendations when multiple segments apply to a specific customer. Support for social interactivity. With the advent of Facebook and LinkedIn, visitors expect to participate in and contribute to your web presence—and share their experience on their own social networks. That requires easy incorporation of user-generated content such as comments, ratings, reviews, polls, and blogs; seamless integration with third-party social networking sites; and support for social login, which helps to remove barriers to social participation. The ability to deliver connected, multichannel experiences that include powerful, flexible mobile capabilities. By 2015, mobile usage is projected to surpass that of PCs and other wired devices. In other words, mobile is an essential element in delivering exceptional online customer experiences. This requires the creation and management of mobile experiences that are optimized for delivery to the thousands of different devices that are in use today. Just as important, organizations must be able to easily extend their traditional web presence to the mobile channel and deliver highly personalized and relevant multichannel marketing initiatives while also managing to minimize the time and effort required to manage mobile sites. Are you curious to know how your organization measures up when it comes to delivering an engaging, multichannel digital experience? If so, take this brief, 15-question online assessment and see how your organization scores in the areas of digital strategy, digital agility, relevance and personalization, social interactivity, and multichannel experience.

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• It Ain't Over 'Til It's Over

  - by Oracle OpenWorld Blog Team

  Oracle OpenWorld 2012 is behind us. Well, for San Francisco, anyhow. The team is already working on the Latin America event which takes place in December in Sao Paulo, and an OpenWorld in Asia for 2013 as well. And of course they're already working on the next San Francisco OpenWorld for 2013. So what happens after the conference is over? People pack up demo and network gear and ship it out to wherever it's going next; take down and recycle signage; strike the keynote set, the exhibition and demo halls, the street tents, and anything else that was constructed just for the conference. There's a lot of post-conference analyis going on too. Oracle and partner marketing teams are looking at and following up on the leads they got from booth, demo, and lounge traffic. The events team is evaluating the session and conference surveys you filled out if you attended -- looking to identify the best speakers, what worked and didn't work, how you liked the venues, the food, the entertainment, the presentations. From all of that information will come recommendations for next year on what to keep doing, what to do better, and what not to do at all. The goal for each year's conference is to be better than last year's. If you attended and haven't filled out the surveys yet, you have until October 19 for them to be counted, and for you to be entered into a daily sweepstakes. Click here for more information. Posts to this blog will slow down for a while, but we'll post news about Oracle OpenWorld in San Francisco and around the world when we have it. Any suggestions about future blog topics are welcome. Oh - I forgot to mention that you can sign up to be notified when registration for Oracle OpenWorld 2013 goes live. If you register at that time you'll get the best discount available on attending next year. So sign up, and stay tuned.

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• Few Reasons For Hiring an SEO Company

  For any type of business, marketing comprises of a very important part. If the target customers do not get to know about the business, then cannot deal with the company and the business of that company will not increase. Nowadays every company follows several rules and steps for proper marketing of the business. Even the online companies need proper marketing for the advancement of the business.

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• SEO Company - Working For You

  With the many options available for marketing one's company throughout the internet, one may find it confusing when he or she is looking for a SEO company to help divert traffic to their website throughout the web. SEO marketing is not a new aspect of internet marketing although it has become much more popular over the last few years.

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• Jeu-concours webmarketing : 2 places à gagner d'une valeur totale de 2 290 euros pour l'événement eM

  Exclusivement pour les membres de Developpez.com : 2 places à gagner pour les deux événements [IMG]http://x-plode.developpez.com/images/emetrics-smx.png[/IMG] C'est à eMetrics Marketing Optimization Summit et à la Search Marketing Expo, à Paris, que se rencontreront les grands acteurs de l´optimisation marketing, les leaders d´opinion, les analystes de marché et les utilisateurs. Venez découvrir l'ensemble des technologies et des techniques existantes, ainsi que les informations et la Business Intelligence indispensables pour optimiser votre marketing en ligne.Deux jours complets de conférences ? des sessions traitant de sujets d´actualités et des stratégies de succès dans les domaines du SEO et PPC ? des experts nationaux et int...

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• SEO Promotion - Rank Your Site Number 1

  Search engine optimization promotion provides marketing and rank promotion services using strategies that define the various elements that drives SEO. If you are serious about making your online business be on the first page of Google, SEO promotion and marketing can do all the works for you. All internet marketing efforts though either require time or money. Your budget (time or money) will determine how quickly and how widely you can rank your site.

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• The Problems of Duplicate Content and Its Implications For Your Business

  It's no secret in the world of marketing that it can be extremely difficult to come up with good, original marketing content. It's been said that "there is nothing new under the sun," and not even marketing content can escape this aphorism.

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• How an SEO Service Can Facilitate Small Business Success!

  With a growing market for SEO services, many businesses are searching for valid and affordable way to relay their message to eager customers and clients through web-based means and marketing. Focusing your marketing efforts on building your customer portfolio through web-based marketing is must in today's' business world.

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• 7 Steps to Search Engine Optimization

  Internet Marketing is a new media and latest trend to advertising which moving away from conventional advertising like print media, electronic media and etc. Internet marketing is a holistic and effective approach on internet to reach wider and more defined target marketing.

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• Steve Miranda is the Next Guest on The Bill Kutik Radio Show®

  - by Jay Richey, HCM Product Marketing

  Be sure to catch Steve Miranda, Senior Vice President for Oracle Fusion Development, tomorrow on The Bill Kutik Radio Show®.  Bill will be asking the tough questions once again and Steve will be answering.  It is sure to be a lively discussion, with more details on Fusion and Oracle's co-existence strategy with PeopleSoft, E-Business Suite, and JD Edwards HCM applications.  Wednesday, March 28, at noon ET, 9 am PT.  Listen live, afterward to the replay, or download from iTunes. http://www.knowledgeinfusion.com/ondemand/docs/DOC-9903 Produced by Knowledge Infusion and hosted by independent industry analyst Bill Kutik, the bi-weekly interview show provides leading HR business content and insight into up-to-the-minute trends.

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• Catch the Replay! Steve Miranda on The Bill Kutik Radio Show®

  - by Jay Richey, HCM Product Marketing

  Steve Miranda, Senior Vice President for Oracle Fusion Development, was the guest star on this past Wednesday's The Bill Kutik Radio Show®.  Catch the replay or download to iTunes to hear Bill's hard-hitting questions and Steve's candid answers.  http://www.knowledgeinfusion.com/ondemand/docs/DOC-9903 Produced by Knowledge Infusion and hosted by independent industry analyst Bill Kutik, the bi-weekly interview show provides leading HR business content and insight into up-to-the-minute trends.

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• Discover How to Deliver Measurable Business Value from your HCM Strategy

  - by Jay Richey, HCM Product Marketing

  Join our live Webcast on Wednesday, July 13 to learn how to fine tune your HCM strategy and better utlize your Oracle HCM investment.  In this session you'll learn how to access, analyze and act on information from multiple sources to ensure that all workforce decisions are focused on meeting overall business objectives. Date:Wednesday, July 13, 2011Time:10:00 a.m. PT / 1:00 p.m. ET Register now!

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• Oracle's HR Summit featuring Joyce Westerdahl is next week in Chicago!

  - by Jay Richey, HCM Product Marketing

  This special full day HR Summit will examine the future of work, and how shifting demographics, new talent pools, changing workforce practices, and evolving business models are impacting the HR landscape.   Joyce Westerdahl, Oracle Senior VP for HR, will share her HR strategies and insight as to how she created a flexible, global workforce that has supported the Oracle's ongoing transformation into an integrated technology solutions provider. Marcie van Houton, Fusion HCM Product Strategy Director, will delve into the innovative technologies that Oracle has developed to support all this change. And Sheryl Johnson, Director, Oracle Fusion HCM, PwC, will examine how high performing HR organizations are increasing their relevancy and value to the business, using organizational best practices and transformational technologies to drive real business results. Wednesday, December 7, 2011 11:00 a.m. – 4:15 p.m. JW Marriott Chicago 151 West Adams Street Chicago, Illinois 60603 www.oracle.com/us/dm/h2fy11/17109-nafm11032950mpp025-se-518477.html   

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• Cloud Without Compromise – Oracle Fusion HCM

  - by Jay Richey, HCM Product Marketing

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} We’ve all heard about the cloud, and many HR organizations have already launched cloud initiatives. But too many cloud HCM vendors can’t deliver on their promise to lower costs, reduce risk and improve efficiency. When only 5% of CEOs are satisfied with HR*, something needs to change. Only Oracle delivers the promise of the cloud in deployment models tailored to your needs – giving you cloud without compromise. Oracle Fusion HCM provides a unified system with all the analytics and reporting tools you need. Join us for an engaging and insightful webcast this Wednesday, November 16th, at 9am Pacific to learn more about how Oracle Fusion HCM can fulfill your promise. http://www.oracle.com/us/dm/sev100018463-wwmk11040178mpp002-521274.html

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• Staying Ahead of the Curve - Deloitte's 2012 Human Capital Trends Webcast | June 13th

  - by Jay Richey, HCM Product Marketing

  Businesses today are calling on HR to leap ahead and help to manage change in the face of complex challenges that touch so many parts of the enterprise. This webinar will provide an overview of eight major Human Capital Trends surfacing in 2012. Understanding the trends — what they mean for both leading HR and for leading the business — is an opportunity for organizations to be proactive and stay ahead of the curve. June 13, 2012 12:00 p.m. – 2:00 p.m. CT Online Featured Speakers: Michael Gretczko Principal, Deloitte Consulting LLP, Human Capital Practice Dan Helfrich Principal, Deloitte Consulting LLP, Federal Human Capital Practice Leader Greg Vert Senior Consultant, Deloitte Consulting Evite & Registration:  http://www.oracle.com/us/dm/75810-wwmk11040178mpp035c007-oem-1633667.html

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