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• Managing Social Relationships for the Enterprise – Part 1

  - by Michael Hylton

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Reggie Bradford, Senior Vice President, Oracle Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide. Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise. The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue. On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content. In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cwfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online. For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness. Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin;}

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• What Problems Are Better Solved By SOAP Over REST?

  In the battle for web service supremacy SOAP and REST have been battling for years. In my personal opinion this debate should have never existed. Yes, both forms can be used to create an interactive web service, but each form of a service was developed independent of each other to solve two different yet similar problems. Based my research and experience I would have to say that REST should be the preferred web service methodology and SOAP should only be used in specific situations. Note, I did not say that I was against SOAP, and in fact I actually like to use SOAP when it is needed. Criteria for using SOAP: Does the service need a guaranteed level of reliability and security? Did the provider and consumer of the service agreed on a standardized data exchange format? Does the service need data context and state management? If you answer yes to any of these questions, then you may want to consider SOAP as the format for the web service. Another way to look at the relationship between REST and SOAP is to look at the medical field.  For most things a general doctor or you family health care provider can acceptably treat most conditions from the case of a common cold to a broken bone. A general doctor more aligns with REST in my opinion because for most service requirements REST fulfills a projects needs, but what happens if you need more of an advanced examination, you would go to a specialist. A specialist would already have experience dealing with specific issues that you are experiencing giving them specific context to how best treat you going forward. SOAP acts more like a specialist doctor giving that they understand the context of an issue and can treat it based on the state of other patients they have already treated. An example of where I would use SOAP over REST in real life would be a single sign-on application. I n these cases I need to check validate a username and password for authentication and authorization of a web page request. This service would need to maintain state while it authenticated a user and while it validated access to a web page on a subsequent request. This service must process every request for access and not allow caching to ensure that every request is processed and the appropriate users are allowed to view selected web pages. References: Rozlog, M. (2010). REST and SOAP: When Should I Use Each (or Both)? Retrieved 11 20, 2011, from Infoq.com: http://www.infoq.com/articles/rest-soap-when-to-use-each

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• Case Management Patterns with Oracle Unified Business Process Management Suite

  - by Ajay Khanna

  Contributed by Heidi Buelow, Oracle Product Management Case Management was a hot topic all week at Oracle OpenWorld so I was excited to share our current features and upcoming plans at the session Thursday morning on Case Management Patterns with Oracle Unified Business Process Management Suite.  My colleague, Ravi Rangaswamy, the Case Management Development Manager, and I, Heidi Buelow, the Case Management Product Manager, discussed case management use case patterns with an interested audience.  We also talked about the current BPM Suite offering for Case Managment and showed a demo of our upcoming release where Case Management becomes a first class component in a BPM composite application. Case Management use case patterns cover a wide range of horizontal applications such as Accounts Payable, Dispute Resolution, Call Center, Employee OnBoarding, and many vertical applications in domains and industries such as Public Sector services, Insurance claims, and Healthcare.  Really, it is any use case where the resolution of a request may require a knowledge worker making decisions using experienced judgement in the current situation.  This allows for expidited care and customer satisfaction, both being highly valued for consumer loyalty, regulatory compliance, and efficient resolution. Today, BPM Suite provides the tools for creating Case Management applications using BPMN 2.0, Business Rules, and rich BAM and Case Analytics.  The Process Composer provides the agility to change rules and processes by the business users.  The case manager and case workers have the flexibilty they need.  With integrated content management and the concept of a BPM Process Spaces instance (case) space, the current release enables case management use case applications. In the next release, Case Management becomes a first class component. By this, we mean, Case is a separate component in the composite.  We are adding case attributes such as milestones, case events, case stakeholders, and more, providing a rich toolset for the use cases that require a flexible Case Management approach.  Activites become available according to the conditions that you specify and information can be protected by permissions indicated.  In BPM Studio, you design a Case and associate all of the attributes and activities that are needed, yet, at runtime you have the flexibility to add and change these as needed. We enjoyed sharing Case Management and it was well received by the audience.  The presentation is available online and we have viewlets of the demo that will be available at release time.

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• Say goodbye to System.Reflection.Emit (any dynamic proxy generation) in WinRT

  - by mbrit

  tl;dr - Forget any form of dynamic code emitting in Metro-style. It's not going to happen.Over the past week or so I've been trying to get Moq (the popular open source TDD mocking framework) to work on WinRT. Irritatingly, the day before Release Preview was released it was actually working on Consumer Preview. However in Release Preview (RP) the System.Reflection.Emit namespace is gone. Forget any form of dynamic code generation and/or MSIL injection.This kills off any project based on the popular Castle Project Dynamic Proxy component, of which Moq is one example. You can at this point in time not perform any form of mocking using dynamic injection in your Metro-style unit testing endeavours.So let me take you through my journey on this, so that other's don't have to...The headline fact is that you cannot load any assembly that you create at runtime. WinRT supports one Assembly.Load method, and that takes the name of an assembly. That has to be placed within the deployment folder of your app. You cannot give it a filename, or stream. The methods are there, but private. Try to invoke them using Reflection and you'll be met with a caspol exception.You can, in theory, use Rotor to replace SRE. It's all there, but again, you can't load anything you create.You can't write to your deployment folder from within your Metro-style app. But, can you use another service on the machine to move a file that you create into the deployment folder and load it? Not really.The networking stack in Metro-style is intentionally "damaged" to prevent socket communication from Metro-style to any end-point on the local machine. (It just times out.) This militates against an approach where your Metro-style app can signal a properly installed service on the machine to create proxies on its behalf. If you wanted to do this, you'd have to route the calls through a C&C server somewhere. The reason why Microsoft has done this is obvious - taking out SRE know means they don't have to do it in an emergency later. The collateral damage in removing SRE is that you can't do mocking in test mode, but you also can't do any form of injection in production mode. There are plenty of reasons why enterprise apps might want to do this last point particularly. At CP, the assumption was that their inspection tools would prevent SRE being used as a malware vector - it now seems they are less confident about that. (For clarity, the risk here is in allowing a nefarious program to download instructions from a C&C server and make up executable code on the fly to run, getting around the marketplace restrictions.)So, two things:- System.Reflection.Emit is gone in Metro-style/WinRT. Get over it - dynamic, on-the-fly code generation is not going to to happen.- I've more or less got a version of Moq working in Metro-style. This is based on the idea of "baking" the dynamic proxies before you use them. You can find more information here: https://github.com/mbrit/moqrt

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• Speaking at Mix11

  - by Dennis Vroegop

  In April Microsoft will hold the next MIX event. MIX was usually targeted at web designers and developers but has grown over the years to be more a general conference focused on the web and devices. In other words: everything the normal consumer might encounter. It’s not your typical developers conference, although you’ll find many developers there as well. But next to the developers you’ll probably run into designers and user experience specialists as well. This year I am proud to say that I will be one of the people presenting there. Together with all the Surface MVP’s in the world (sounds impressive, but there are only 7 of us) we’ll host a panel discussion on all things Surface, NUI and everything else that matches those subjects. Here’s what the abstract says: The Natural User Interface (NUI) is a hot topic that generates a lot of excitement, but there are only a handful of companies doing real innovation with NUIs and most of the practical experience in the NUI style of design and development is limited to a small number of experts. The Microsoft Surface MVPs are a subset of these experts that have extensive real-world experience with Microsoft Surface and other NUI devices. This session is a panel featuring the Microsoft Surface MVPs and an unfiltered discussion with each other and the audience about the state of the art in NUI design and development. We will share our experiences and ideas, discuss what we think NUI will look like in the near future, and back up our statements with cutting-edge demonstrations prepared by the panelists involving combinations of Microsoft Surface 2.0, Kinect, and Windows Phone 7. We, as Surface MVPs think we are more than just Surface oriented. We like to think we are more NUI MVP’s. But since that’s not a technology with Microsoft you can’t actually become a NUI MVP so Surface is the one that comes the closest. We are currently working on the details of our session but believe me: it will blow you away. Several people we talked to have said this could potentially be the best session of Mix. Quite a challenge, but we’re up for it! Of course I won’t be telling you exactly what we’re going to do in Las Vegas but rest assured that when you visit our session you’ll leave with a lot of new ideas and hopefully be inspired to bring into practice what you’ve seen. Even if the technology we’ll show you isn’t readily available yet. So, if you are in Las Vegas between April 12th and 14th, please join Joshua Blake, Neil Roodyn, Rick Barraza, Bart Roozendaal, Josh Santangelo, Nicolas Calvi and myself for some NUI fun! See you in Vegas! Tags van Technorati: mix11,las vegas,surface,nui,kinecct

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• What Would a CyberWar Do To Your Business?

  - by [email protected]

  In mid-February the Bipartisan Policy Center in the United States hosted Cyber ShockWave, a simulation of how the country might respond to a catastrophic cyber event. An attack takes place, they can't isolate where it came from or who did it, simulated press reports and market impacts...and the participants in the exercise have to brief the President and advise him/her on what to do. Last week, Former Department of Homeland Security Secretary Michael Chertoff who participated in the exercise summarized his findings in Federal Computer Weekly. The article, given FCW's readership and the topic is obviously focused on the public sector and US Federal policies. However, it touches on some broader issues that impact the private sector as well--which are applicable to any government and country/region-- such as: · How would the US (or any) government collaborate to identify and defeat such an attack? Chertoff calls this out as a current gap. How do the public and private sector collaborate today? How would the massive and disparate collection of agencies and companies act together in a crunch? · What would the impact on industries and global economies be? Chertoff, and a companion article in Government Computer News, only touch briefly on the subject--focusing on the impact on capital markets. "There's no question this has a disastrous impact on the economy," said Stephen Friedman, former director of the National Economic Council under President George W. Bush who played the role of treasury secretary. "You have financial markets shut down at this point, ordinary transactions are dramatically depleted, there's no question that this has a major impact on consumer confidence." That Got Me Thinking · How would it impact Oracle's customers? I know they have business continuity plans--is this one of their scenarios? What if it's not? How would it impact manufacturing lines, ATM networks, customer call centers... · How would it impact me and the companies I rely on? The supermarket down the street, my Internet Service Provider, the service station where I bought gas last night. I sure don't have any answers, and neither do Chertoff or the participants in the exercise. "I have to tell you that ... we are operating in a bit of unchartered territory." said Jamie Gorelick, a former deputy attorney general who played the role of attorney general in the exercise. But it is a good thing that governments and businesses are considering this scenario and doing what they can to prevent it from happening.

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• CRM vs VRM

  - by David Dorf

  In a previous post, I discussed the potential power of combining social, interest, and location graphs in order to personalize marketing and shopping experiences for consumers.  Marketing companies have been trying to collect detailed information for that very purpose, a large majority of which comes from tracking people on the internet.  But their approaches stem from the one-way nature of traditional advertising.  With TV, radio, and magazines there is no opportunity to truly connect to customers, which has trained marketing companies to [covertly] collect data and segment customers into easily identifiable groups.  To a large extent, we think of this as CRM. But what if we turned this viewpoint upside-down to accommodate for the two-way nature of social media?  The notion of marketing as conversations was the basis for the Cluetrain, an early attempt at drawing attention to the fact that customers are actually unique humans.  A more practical implementation is Project VRM, which is a reverse CRM of sorts.  Instead of vendors managing their relationships with customers, customers manage their relationships with vendors. Your shopping experience is not really controlled by you; rather, its controlled by the retailer and advertisers.  And unfortunately, they typically don't give you a say in the matter.  Yes, they might tailor the content for "female age 25-35 interested in shoes" but that's not really the essence of you, is it?  A better approach is to the let consumers volunteer information about themselves.  And why wouldn't they if it means a better, more relevant shopping experience?  I'd gladly list out my likes and dislikes in exchange for getting rid of all those annoying cookies on my harddrive. I really like this diagram from Beyond SocialCRM as it captures the differences between CRM and VRM. The closest thing to VRM I can find is Buyosphere, a start-up that allows consumers to track their shopping history across many vendors, then share it appropriately.  Also, Amazon does a pretty good job allowing its customers to edit their profile, which includes everything you've ever purchased from Amazon.  You can mark items as gifts, or explicitly exclude them from their recommendation engine.  This is a win-win for both the consumer and retailer. So here is my plea to retailers: Instead of trying to infer my interests from snapshots of my day, please just ask me.  We'll both have a better experience in the long-run.

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• Selectively Exposing Functionallity in .Net

  - by David V. Corbin

  Any developer should be aware of the principles of encapsulation, cross-tier isolation, and cross-functional separation of concerns. However, it seems the few take the time to consider the adage of "minimal yet complete"1 when developing the software. Consider the exposure of "business objects" to the user interface. Some common situations occur: Accessing a given element requires a compound set of calls that do not "make sense" to the User Interface. More information than absolutely required is exposed to the user interface It would be much cleaner if a custom interface was provided that exposed exactly (and only) the information that is required by the consumer. Achieving this using conventional techniques would require the creation (and maintenance!) of custom classes to filter and transpose the information into the ideal format. Determining the ROI on this approach can be very difficult to ascertain, and as a result it is often ignored completely. There is another approach, which is largely made practical by virtual of the Action and Func delegates. From a callers point of view, the following two samples can be used interchangeably:     interface ISomeInterface     {         void SampleMethod1(string param);         string SamepleMethod2(string param);     }       class ISomeInterface     {         public Action<string> SampleMethod1 {get; }         public Func<string,string> SamepleMethod2 {get; }     }   The capabilities this simple changes enable are significant (and remember it does not cange the syntax at the call site): The delegates can be initialized to directly call the proper method of any target class. The delegates can be dynamically updated based on the current state. The "interface" can NOT be cast to the concrete class (which often exposes more functionallity). This patterns By limiting the interface to the exact functionallity required, the reduced surface area will typically result in lower development, testing and maintenance costs. We are currently in the process of posting a project on CodePlex which illustrates this (and many other) techniques which have proven helpful in creating robust yet flexible solutions that are highly efficient2 and maintainable. This post will be updated as soon as the project is published. 1) Credit: Scott  Meyers, Effective C++, Addison-Wesley 1992 2) For those who read my previous post on performance it should be noted that the use of delegates is on the same order of magnitude (actually a tiny amount faster) as conventional interfaces.

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• After 10 Years, MySQL Still the Right Choice for ScienceLogic's "Best Network Monitoring System on the Planet"

  - by Rebecca Hansen

  ScienceLogic has a pretty fantastic network monitoring appliance.  So good in fact that InfoWorld gave it their "2013 Best Network Monitoring System on the Planet" award.  Inside their "ultraflexible, ultrascalable, carrier-grade" enterprise appliance, ScienceLogic relies on MySQL and has since their start in 2003.  Check out some of the things they've been able to do with MySQL and their reasons for continuing to use MySQL in these highlights from our new MySQL ScienceLogic case study. Science Logic's larger customers use their appliance to monitor and manage  20,000+ devices, each of which generates a steady stream of data and a workload that is 85% write. On a large system, the MySQL database: Averages 8,000 queries every second or about 1 billion queries a day Can reach 175,000 tables and up to 20 million rows in a single table Is 2 terabytes on average and up to 6 terabytes "We told our customers they could add more and more devices. With MySQL, we haven't had any problems. When our customers have problems, we get calls. Not getting calls is a huge benefit." Matt Luebke, ScienceLogic Chief Software Architect.? ScienceLogic was approached by a number of Big Data / NoSQL vendors, but decided against using a NoSQL-only solution. Said Matt, "There are times when you really need SQL. NoSQL can't show me the top 10 users of CPU, or show me the bottom ten consumer of hard disk. That's why we weren't interested in changing and why we are very interested in MySQL 5.6. It's great that it can do relational and key-value using memcached." The ScienceLogic team is very cautious about putting only very stable technology into their product, and according to Matt, MySQL has been very stable: "We've been using MySQL for 10 years and we have never had any reliability problems. Ever." ScienceLogic now uses SSDs for their write-intensive appliance and that change alone has helped them achieve a 5x performance increase. Learn more>> ScienceLogic MySQL Case Study MySQL 5.6 InnoDB Compression options for better SSD performance Tuning MySQL 5.6 for Great Product Performance - on demand webinar Developer and DBA Guide to MySQL 5.6 white paper Guide to MySQL and NoSQL: The Best of Both Worlds white paper

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• Stop Saying "Multi-Channel!"

  - by David Dorf

  I keep hearing the term "multi-channel" in our industry, but its time to move on. It kinda reminds me of the term "ECR" or electronic cash register. Long ago ECR was a leading-edge term, but nowadays its rarely used because its table-stakes. After all, what cash register today isn't electronic? The same logic applies to multi-channel, at least when we're talking about tier-1 and tier-2 retailers. If you're still talking about multi-channel retailing, you're in big trouble. Some have switched over to the term "cross-channel," and that's a step in the right direction but still falls short. Its kinda like saying, "I upgraded my ECR to accept debit cards!" Yawn. Who hasn't? Today's retailers need to focus on omni-channel, which I first heard from my friends over at RSR but was originally coined at IDC. First retailers added e-commerce to their store and catalog channels yielding multi-channel retailing. Consumers could use the channel that worked best for them. Then some consumers wanted to combine channels with features like buy-on-the-Web, pickup-in-the-store. Thus began the cross-channel initiatives to breakdown the silos and enable the channels to communicate with each other. But the multi-channel architecture is full of duplication that thwarts efforts of providing a consistent experience. Each has its own cart, its own pricing, and often its own CRM. This was an outcrop of trying to bring the independent channels to market quickly. Rather than reusing and rebuilding existing components to meet the new demands, silos were created that continue to exist today. Today's consumers want omni-channel retailing. They want to interact with brands in a consistent manner that is channel transparent, yet optimized for that particular interaction. The diagram below, from the soon-to-be-released NRF Mobile Blueprint v2, shows this progression. For retailers to provide an omni-channel experience, there needs to be one logical representation of products, prices, promotions, and customers across all channels. The only thing that varies is the presentation of the content based on the delivery mechanism (e.g. shelf labels, mobile phone, web site, print, etc.) and often these mechanisms can be combined in various ways. I'm looking forward to the day in which I can use my phone to scan QR-codes in a catalog to create a shopping cart of items. Then do some further research on the retailer's Web site and be told about related items that might interest me. Be able to easily solicit opinions and reviews from social sites, and finally enter the store to pickup my items, knowing that any applicable coupons have been applied. In this scenario, I the consumer are dealing with a single brand that is aware of me and my needs throughout the entire transaction. Nirvana.

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• SQLAuthority News – Download Whitepaper – SQL Server Analysis Services to Hive

  - by pinaldave

  The SQL Server Analysis Service is a very interesting subject and I always have enjoyed learning about it. You can read my earlier article over here. Big Data is my new interest and I have been exploring it recently. During this weekend this blog post caught my attention and I enjoyed reading it. Big Data is the next big thing. The growth is predicted to be 60% per year till 2016. There is no single solution to the growing need of the big data available in the market right now as well there is no one solution in the business intelligence eco-system available as well. However, the need of the solution is ever increasing. I am personally Klout user. You can see my Klout profile over. I do understand what Klout is trying to achieve – a single place to measure the influence of the person. However, it works a bit mysteriously. There are plenty of social media available currently in the internet world. The biggest problem all the social media faces is that everybody opens an account but hardly people logs back in. To overcome this issue and have returned visitors Klout has come up with the system where visitors can give 5/10 K+ to other users in a particular area. Looking at all the activities Klout is doing it is indeed big consumer of the Big Data as well it is early adopter of the big data and Hadoop based system.  Klout has to 1 trillion rows of data to be analyzed as well have nearly thousand terabyte warehouse. Hive the language used for Big Data supports Ad-Hoc Queries using HiveQL there are always better solutions. The alternate solution would be using SQL Server Analysis Services (SSAS) along with HiveQL. As there is no direct method to achieve there are few common workarounds already in place. A new ODBC driver from Klout has broken through the limitation and SQL Server Relation Engine can be used as an intermediate stage before SSAS. In this white paper the same solutions have been discussed in the depth. The white paper discusses following important concepts. The Klout Big Data solution Big Data Analytics based on Analysis Services Hadoop/Hive and Analysis Services integration Limitations of direct connectivity Pass-through queries to linked servers Best practices and lessons learned This white paper discussed all the important concepts which have enabled Klout to go go to the next level with all the offerings as well helped efficiency by offering a few out of the box solutions. I personally enjoy reading this white paper and I encourage all of you to do so. SQL Server Analysis Services to Hive Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQL White Papers, T SQL, Technology

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• The Social Business Thought Leaders

  - by kellsey.ruppel

  Enterprise Gamification, Big Data, Social Support, Total Customer Experience, Pull Organizations, Social Business. Are these purely the latest buzzwords to enter the market or significant trends that companies should keep an eye on? Oracle recently sponsored and presented at the 5th Social Business Forum, one of the largest European events on the use of social media as a business tool and accelerator. Through the participation of dozens of practitioners, experts and customer success stories, the conference demonstrated how a perfect storm of technology, management and cultural change is pushing peer-to-peer conversations deep into business processes. It is clear that Social Business is serving as a new propellant of agility, efficiency and reactivity. According to Deloitte and MIT what we have learned to call Social Business is considered important in the next 3 years by 86% of managers (see Social Business: What Are Companies Really Doing?, MIT Sloan Management Review and Deloitte). McKinsey further estimates the value that can be unlocked in terms of knowledge-worker productivity, consumer insights, product co-creation, improved sales, marketing and customer service up to $1300B (See The social economy: Unlocking value and productivity through social technologies, McKinsey Global Institute). This impacts any industry, with the strongest effects seen in Media & Entertainment, Technology, Telcos and Education. For those not able to attend the Social Business Forum and also for the many friends that joined us in Milan, we decided to keep the conversation going by extracting some golden nuggets from the perspective of five of the most well-known thought-leaders in this space. Starting this week you will have the chance to view: John Hagel (Author of the Power of Pull and Co-Chairman Center for the Edge at Deloitte & Touche) Christian Finn (Senior Director, WebCenter Evangelist at Oracle) Steve Denning (Author of The Radical Management and Independent Management Consulting Professional) Esteban Kolsky (Principal & Founder at ThinkJar) Ray Wang (Principal Analyst & CEO at Constellation Research) Stay tuned to hear: How pull organizations are addressing some of the deepest challenges impacting the market. How to integrate social into existing infrastructure and processes. How to apply radical management to become more agile and profitable. About the importance of gamification as an engagement lever. The first interview with John Hagel will be published tomorrow. Don't miss it and the entire series!

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• Less Can Be More In E-Commerce

  - by Michael Hylton

  Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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• Less Can Be More In E-Commerce

  - by Michael Hylton

  Today’s consumers are inundated with product choices and vendors. Visit your favorite electronics retailer and see the vast assortment of flat panel televisions. Or the variety of detergents at the supermarket. All of this can be daunting for the average consumer who is looking for the products and services that interest them.  In a study titled “Choice is Demotivating: Can One Desire Too Much of a Good Thing”, the author, Sheena Iyengar found that participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. The same can be said for e-commerce and your website. Being able to quickly convert shoppers into buyers with effective merchandising is what makes leading businesses successful. You want to engage each individual visitor with the most-relevant content to drive higher conversions and order values while decreasing abandonment, but predicting what will resonate with each customer is difficult. In a world of choices, online merchandizing tools can help personalize, streamline, and refine what your customers view when they browse your online catalog. The key to being effective is to align your products and content as closely as possible with the customer’s needs. The goal on the home page is to promote your brand and push visitors farther into the site. The home page is often the starting point for repeat customers as well as for new visitors hoping to address their current product needs. As the customer selects different filters and narrows the choices, valuable information is being provided to the retailer about the customer’s current need—regardless of previous search behavior or what other customers with a similar demographic profile have purchased. Together with search pages, category browse pages are among the primary options available to customers as a means of finding products on your site. Once a customer reaches the product detail page, it is clear what that person desires, regardless of the segment the customer falls into. However, don’t disregard campaign-based promotions completely. A campaign targeted to all customers but featuring rule-driven promotions tied to the product can be effective. Click here to learn more about merchandizing techniques so what your customer sees if half full and not half empty.

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• Five Fake Sounds Engineered to Make Your Feel Better [Science]

  - by Jason Fitzpatrick

  As objects in our environment (like cars, ATMs, and phones) have grown lighter and quieter scientists have been carefully engineering their sounds so that they continue to sound like we expect them to. Read on to see how. At the design blog Humans Invent they share five interesting ways that the world around us is being engineered so it sounds the way we expect it to. They start with the example of the car door. Years ago cars were almost entirely steel, the doors were weighty, and when you slammed them it sounded like one big hunk of steel locking into another big hunk of steel (which, in fact, it was). Newer cars are lighter but people still crave that substantial clunk. Humans Invent highlights the effect of consumer desire: A car door is essentially a hollow shell with parts placed inside it. Without careful design the door frame amplifies the rattling of mechanisms inside. Car companies know that if buyers don’t get a satisfying thud when they close the door, it dents their confidence in the entire vehicle. To produce the ideal clunk, car doors are designed to minimise the amount of high frequencies produced (we associate them with fragility and weakness) and emphasise low, bass-heavy frequencies that suggest solidity. The effect is achieved in a range of different ways – car companies have piled up hundreds of patents on the subject – but usually involves some form of dampener fitted in the door cavity. Locking mechanisms are also tailored to produce the right sort of click and the way seals make contact is precisely controlled. On average it takes 1.8 seconds to close a car door but in that time you’re witnessing a strange kind of symphony composed by engineers and designers whose goal is to reassure you that its rock solid. They mention lock mechanisms, something you may never have thought about. A friend of mine had a Ford Focus some years ago and that particular model had electric locks that, instead of giving a satisfying thunk or solid click, made this horrible gates-of-the-prison-buzzing sound that was completely unnerving. Hit up the link below to see how sounds are engineered for car doors, electric motors, ATM machines, and more. 5 Fake Sounds Designed to Help Humans [Humans Invent via Boing Boing] How To Easily Access Your Home Network From Anywhere With DDNSHow To Recover After Your Email Password Is CompromisedHow to Clean Your Filthy Keyboard in the Dishwasher (Without Ruining it)

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• 6 Ways to Modernize Your Customer Experience

  - by Mike Stiles

  If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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• Mobile Apps: An Ongoing Revolution

  - by Steve Walker

  a guest post from Suhas Uliyar, VP Mobile Strategy, Product Management, Oracle The rise of smartphone apps have proved transformational for businesses, increasing the productivity of employees while simultaneously creating some seriously cool end user experiences. But this is a revolution that is only just beginning. Over the next few years, apps will change everything about the way enterprises work as well as overhauling the experiences of customers. The spark for this revolution is simplicity. Simplicity has already proved important for the front-end of apps, which are now often as compelling and intuitive as consumer apps. Businesses will encourage this trend, both to further increase employee productivity and to attract ‘digital natives’ (as employees and customers). With the variety of front-end development tools available already, this should be a simple mission for developers to accomplish – but front-end simplicity alone is not enough for the enterprise mobile revolution. Without the right content even the most user-friendly app is useless. Yet when it comes to integrating apps with ‘back-end’ systems to enable this content, developers often face a complex, costly and time-consuming task. Then there is security: how can developers strike a balance between complying with enterprise security policies and keeping the user experience simple? Complexity has acted as a brake on innovation, with integration and security compliance swallowing enterprise resources. This is why the simplification of integration, security and scalability is so important: it frees time and money for revolutionary innovation. The key is to put in place a complete and unified SOA integration platform that runs across the entire enterprise and enables organizations to easily integrate and connect applications across IT environments. The platform must also be capable of abstracting apps from the underlying OS and enabling a ‘write-once, run- anywhere’ capability for mobile devices - essential for BYOD environments and integrating third-party apps. Mobile Back-end-as-a-Service can also be very important in streamlining back-end integration. Mobile services offered through the cloud can simplify mobile application development with a standard approach to dealing with complex server-side programming and integration issues. This allows the business to innovate at its own pace while providing developers with a choice of tools to speed development and integration. Finally, there is security, which must be done in a way that encourages users to make the most of their mobile devices and applications. As mobile users, we want convenience and that is why we generally approve of businesses that adopt BYOD policies. Enterprises can safely encourage BYOD as they can separate, protect, and wipe corporate applications by installing a secure ‘container’ around corporate applications on any mobile device. BYOD management also means users’ personal applications and data can be kept separate from the enterprise information – giving them the confidence they need to embrace the use of their devices for corporate apps. Enterprises that place mobility at the heart of what they do will fundamentally transform their businesses and leap ahead of the competition. As businesses take to mobile platforms that simplify integration, security and scalability we will see a blossoming of innovation that will drive new levels of user convenience and create new ways of working that we are only beginning to imagine.

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• ArchBeat Link-o-Rama for 2012-08-29

  - by Bob Rhubart

  ORCLville: OOW 2012 - Crystal BallOracle ACE Director Floyd Teter cooks up some tongue-in-cheek predictions for news and announcements that might come out of Oracle OpenWorld 2012. What's your prediction? Oracle Optimized Solutions at Oracle OpenWorld 2012 | Oracle Hardware Hardware matters, too! The people behind the Oracle Hardware blog have put together a list of Oracle Openworld 2012 sessions focused Oracle Optimized Solutions, "designed, pre-tested, tuned and fully documented architectures for optimal performance and availability." Just plug the session ID numbers into Schedule Builder and you're good to go. AIX Checklist for stable OBIEE deployment | Dick Dunbar "OBIEE is a complicated system with many moving parts and connection points," according to Oracle Business Inteligence escalation engineer Dick Dunbar. "The purpose of this article is to provide a checklist to discuss OBIEE deployment with your systems administrators." Demo for OPN: Coherence Management with EM Cloud Control 12c Oracle Partner Network members can check out a new Coherence Management demo that showcases some of the key capabilities of Management Pack for Oracle Coherence and JVM Diagnostics. "The demo flow showcases the key enhancements made in Enterprise Manager 12c release which includes new customizable performance summary, cache data management and configuration management," according to the WebLogic Partner Community EMEA blog. The Pragmatic Architect: To Boldly Go Where No One Has Gone Before | Frank Buschmann "Many architects have technical knowledge that's both impressive and sound, which is indeed an inevitable basis for design success," says Frank Buschmann. "Yet, a lot of software projects fail or suffer due to severe challenges in their architecture. The key to mastery is how architects approach design, what they value, and where they focus their attention and work." As retail dies, whom will be the winners? | Peter Evans-Greenwood "The problem for many retailers is that how consumers shop has changed but the the retailers haven't adapted, " says Peter Evans-Greenwood. "Their sole virtue was to be the last step in a supply chain delivering somebody else's products to the consumer. However, being the last step in the supply chain is no longer a virtue when consumers skip across channels and can reach around the globe, no longer dependant on or limited to what they can find locally." Thought for the Day "Brains require stimulation. If you're locked into a pattern of work, work, and more work, your brain soon habituates - the same way that it lets you stop hearing a clock ticking. So, if you want to be more effective at work, you must, paradoxically, be less single-minded in your devotion to work. Anything you do—anything—that stimulates new segments of your brain will make you a more effective programmer or analyst. I promise, with a money-back guarantee." — Gerald M. Weinberg Source: SoftwareQuotes.com

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• Where would a spam bot be located?

  - by Tim

  I have a hosted website using a free hosting service, I received an email this afternoon saying that I have been suspended because my account has been compromised. Basically, someone is using my email account to mass send spam. I've changed all the passwords and everything but when my Gmail pulls the emails from the host it's still downloading loads of spam messages that show like this: This message was created automatically by mail delivery software. A message that you sent could not be delivered to one or more of its recipients. This is a permanent error. The following address(es) failed: [email protected] SMTP error from remote mail server after end of data: host 198.91.80.251 [198.91.80.251]: 554 5.6.0 id=23634-03 - Rejected by MTA on relaying, from MTA([127.0.0.1]:10030): 554 Error: This email address has lost rights to send email from the system ------ This is a copy of the message, including all the headers. ------ Return-path: <[email protected]> Received: from keenesystems.com ([66.135.33.211]:2370 helo=server211) by absolut.x10hosting.com with esmtpsa (TLSv1:RC4-MD5:128) (Exim 4.77) (envelope-from <[email protected]>) id 1TGwSW-002hHe-Lc for [email protected]; Wed, 26 Sep 2012 13:35:44 -0500 MIME-Version: 1.0 Date: Wed, 26 Sep 2012 13:35:43 -0500 X-Priority: 3 (Normal) X-Mailer: Ximian Evolution 3.9.9 (8.5.3-6) Subject: New staff members wanted at Auction It Online From: [email protected] Reply-To: [email protected] To: "Nadia Monti" <[email protected]> Content-Type: text/plain Content-Transfer-Encoding: quoted-printable Message-ID: <OUTLOOK-IDM-9aed7054-6a3e-e1a4-1d5c-3e73377652a6@server211> Date : 26 September 2012=0ATime : 13:35=0ASender : Dennise Halcomb Head = Office Manager of RJ Auction Drop-Off Int.=0A=0ANice to meet you Nadia M= onti=0A=0ARJ ADO Ltd., a USA based company, offers a significant amount = of goods worldwide for our customers on eBay and other auction venues. = Our company's main target is to provide a suitable and cost-effective se= rvice for any person, company or fundraising company. The main purpose o= f the administrative assistant / sales support representative is to cont= ribute to the sales force and add convenience to our cost-effective serv= ice dedicated to individuals, businesses, and organizations worldwide. O= ur HR department obtained your resume from one of the various job-orient= ed websites just to offer you this post.=0A=0AWorking Schedule: This is = a part time and home-based offer. You won't need to spend more than 3 ho= urs each day. Your =0Aschedule will be flexible.=0A=0ASalary: At the end= of the trial period (it lasts for 1 month) you will be paid 1,800 EUR. = With the average volume of clients your overall income will raise up to = 3,000 EUR per month. After the trial period is over your base salary wil= l grow up to 2,500 EUR per month, so you will earn 5% commission from th= e transactions completed.=0A=0AWhere?: Italy Wide. As it is a stay at ho= me position all the communication will be carried out via email and via = phone.=0A=0ARequirements: Access to the internet during the workday and = basic microsoft office skills are needed. Basic knowledge of English is = required (most of the contacts will be in English).=0A=0ACosts and Fees:= There are NO costs at any time for our employees. All fees related to t= his position are covered by the RJ ADO Co. Ltd..=0A=0AFurther Hiring Pro= cess: If you are interested in position we offer, please reply to this e= mail and send us the copy of your resume for verification.=0A=0AAfter re= viewing all of the received applications we will reply to successful app= licants only. Then we'll offer to these successful applicants a position= within our firm on a trial period basis for one month beginning from th= e date you sign a trial agreement. During this trial period you will rec= eive full guidance and support. Employees on a one monthly trial period = are evaluated at least one week prior to the end of their trial. During = the trial, your supervisor can recommend termination. At the end of the = trial period, the supervisor can offer continued employment, extension o= f trial period, or termination. After the trial period you may ask for m= ore hours or continue full-time.=0A=0AIf you are interested in this posi= tion, just reply to this email and send any questions you have and the c= opy of your resume for verification.=0A=0AThank You,=0AHR-Manager of RJ = ADO Co. Ltd.=0A=0APermission Settings=0AYou have been referred to RJ Auc= tion Drop-Off If you feel you received this email in error or do not wis= h to receive future messages, please reply to this message with "remove"= in the subject field. We will immediately update our database according= ly. =0AWe apologize for any inconvenience caused.=0A=0ARJ Auction Drop-O= ff Co. Ltd. I'm not aware of how this has happened. I'm not sure how anyone could have got hold of my password. It's a simple wordpress install, at some point recently my host went down and there was a fresh install of wordpress with default admin accounts, I have a feeling it could be something to do with this. My question is, even though I've changed all my passwords it's all still happening, is there annywhere in paticular this script would be stored on my host. I really can't deal with having my hosting account suspended and my email account sending all this spam.

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• How to suggest using an ORM instead of stored procedures?

  - by Wayne M

  I work at a company that only uses stored procedures for all data access, which makes it very annoying to keep our local databases in sync as every commit we have to run new procs. I have used some basic ORMs in the past and I find the experience much better and cleaner. I'd like to suggest to the development manager and rest of the team that we look into using an ORM Of some kind for future development (the rest of the team are only familiar with stored procedures and have never used anything else). The current architecture is .NET 3.5 written like .NET 1.1, with "god classes" that use a strange implementation of ActiveRecord and return untyped DataSets which are looped over in code-behind files - the classes work something like this: class Foo { public bool LoadFoo() { bool blnResult = false; if (this.FooID == 0) { throw new Exception("FooID must be set before calling this method."); } DataSet ds = // ... call to Sproc if (ds.Tables[0].Rows.Count > 0) { foo.FooName = ds.Tables[0].Rows[0]["FooName"].ToString(); // other properties set blnResult = true; } return blnResult; } } // Consumer Foo foo = new Foo(); foo.FooID = 1234; foo.LoadFoo(); // do stuff with foo... There is pretty much no application of any design patterns. There are no tests whatsoever (nobody else knows how to write unit tests, and testing is done through manually loading up the website and poking around). Looking through our database we have: 199 tables, 13 views, a whopping 926 stored procedures and 93 functions. About 30 or so tables are used for batch jobs or external things, the remainder are used in our core application. Is it even worth pursuing a different approach in this scenario? I'm talking about moving forward only since we aren't allowed to refactor the existing code since "it works" so we cannot change the existing classes to use an ORM, but I don't know how often we add brand new modules instead of adding to/fixing current modules so I'm not sure if an ORM is the right approach (too much invested in stored procedures and DataSets). If it is the right choice, how should I present the case for using one? Off the top of my head the only benefits I can think of is having cleaner code (although it might not be, since the current architecture isn't built with ORMs in mind so we would basically be jury-rigging ORMs on to future modules but the old ones would still be using the DataSets) and less hassle to have to remember what procedure scripts have been run and which need to be run, etc. but that's it, and I don't know how compelling an argument that would be. Maintainability is another concern but one that nobody except me seems to be concerned about.

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• Architecture for a template-building, WYSIWIG application

  - by Sam Selikoff

  I'm building a WYSIWYG designer in Ember.js. The designer will allow users to create campaigns - think MailChimp. To build a campaign, users will choose an existing template. The template will have a defined layout. The user will then be taken to the designer, where he will be able to edit the text and style, and additionally change some layout options. I've been thinking about how best to go about structuring this app, and there are a few hurdles. Specifically, the output of the campaign will be dynamic: eventually, it will be published somewhere, and when the consumers (not my users, but the people clicking on the campaign that my user created) visit the campaign, certain pieces of data will change, depending on the type of consumer viewing the campaign. That means the ultimate output of the designer will be a dynamic site. The data that is dynamic for this site - the end product - will not be manipulated by the user in the designer. However, the data that will be manipulated by the user in the designer are things like copy, styles, layout options, etc. I'll call the first set of variables server-side data, and the second client-side data. It seems, then, that the process will go something like this: I'll need to create templates for this designer that have two dynamic segments. For instance, the server-side data could be Liquid expressions, and the client-side data Handlebars expressions. When the user creates a campaign, I would compile the template on the back end using some dummy data for the server-side variables, and serve up a handlebars template to the Ember app. The user would then edit the template, and the Ember app would save all his edits to the JS variables that were powering the template. This way he'd be able to preview the template. When he saves, he'll send back the selected template, along with all the data and options he's made. When it comes time to publish, the back-end system will have to do two things: compile the template with Handlebars using the campaign data, and then compile the template with Liquid using the server-side data Is my thinking roughly accurate about this, or is there a simpler way?

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• Is Innovation Dead?

  - by wulfers

  My question is has innovation died?  For large businesses that do not have a vibrant, and fearless leadership (see Apple under Steve jobs), I think is has.  If you look at the organizational charts for many of the large corporate megaliths you will see a plethora of middle managers who are so risk averse that innovation (any change involves risk) is choked off since there are no innovation champions in the middle layers.  And innovation driven top down can only happen when you have a visionary in the top ranks, and that is also very rare.So where is actual innovation happening, at the bottom layer, the people who live in the trenches…   The people who live for a challenge. So how can big business leverage this innovation layer?  Remove the middle management layer.   Provide an innovation champion who has an R&D budget and is tasked with working with the bottom layer of a company, the engineers, developers  and business analysts that live on the edge (Where the corporate tires meet the road). Here are two innovation failures I will tell you about, and both have been impacted by a company so risk averse it is starting to fail in its primary business ventures: This company initiated an innovation process several years ago.  The process was driven companywide with team managers being the central points of collection of innovative ideas.  These managers were given no budget to do anything with these ideas.  There was no process or incentive for these managers to drive it about their team.  This lasted close to a year and the innovation program slowly slipped into oblivion…. A second example:  This same company failed an attempt to market a consumer product in a line where there was already a major market leader.  This product was under development for several years and needed to provide some major device differentiation form the current market leader.  This same company had a large Lead Technologist community made up of real innovators in all areas of technology.  Did this same company leverage the skills and experience of this internal community,   NO!!! So to wrap this up, if large companies really want to survive, then they need to start acting like a small company.  Support those innovators and risk takers!  Reward them by implementing their innovative ideas.  Champion (from the top down) innovation (found at the bottom) in your companies.  Remember if you stand still you are really falling behind.Do it now!  Take a risk!

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• Cloud Infrastructure has a new standard

  - by macoracle

  I have been working for more than two years now in the DMTF working group tasked with creating a Cloud Management standard. That work has culminated in the release today of the Cloud Infrastructure Management Interface (CIMI) version 1.0 by the DMTF. CIMI is a single interface that a cloud consumer can use to manage their cloud infrastructure in multiple clouds. As CIMI is adopted by the cloud vendors, no more will you need to adapt client code to each of the proprietary interfaces from these multiple vendors. Unlike a de facto standard where typically one vendor has change control over the interface, and everyone else has to reverse engineer the inner workings of it, CIMI is a de jure standard that is under change control of a standards body. One reason the standard took two years to create is that we factored in use cases, requirements and contributed APIs from multiple vendors. These vendors have products shipping today and as a result CIMI has a strong foundation in real world experience. What does CIMI allow? CIMI is both a model for the resources (computing, storage networking) in the cloud as well as a RESTful protocol binding to HTTP. This means that to create a Machine (guest VM) for example, the client creates a “document” that represents the Machine resource and sends it to the server using HTTP. CIMI allows the resources to be encoded in either JavaScript Object Notation (JSON) or the eXentsible Markup Language (XML). CIMI provides a model for the resources that can be mapped to any existing cloud infrastructure offering on the market. There are some features in CIMI that may not be supported by every cloud, but CIMI also supports the discovery of which features are implemented. This means that you can still have a client that works across multiple clouds and is able to take full advantage of the features in each of them. Isn’t it too early for a standard? A key feature of a successful standard is that it allows for compatible extensions to occur within the core framework of the interface itself. CIMI’s feature discovery (through metadata) is used to convey to the client that additional features that may be vendor specific have been implemented. As multiple vendors implement such features, they become candidates to add the future versions of CIMI. Thus innovation can continue in the cloud space without being slowed down by a lowest common denominator type of specification. Since CIMI was developed in the open by dozens of stakeholders who are already implementing infrastructure clouds, I expect to CIMI being adopted by these same companies and others over the next year or two. Cloud Customers who can see the benefit of this standard should start to ask their cloud vendors to show a CIMI implementation in their roadmap.  For more information on CIMI and the DMTF's other cloud efforts, go to: http://dmtf.org/cloud

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• Powerful Lessons in Data from the Presidential Election

  - by Christina McKeon

  Now that we’ve had a few days to recover from the U.S. presidential election, it’s a good time to take a step back from politics and look for the customer experience lessons that we can take away. The most powerful lesson is that when you know more about your base, you will have an advantage over your competition. That advantage will translate into you winning and your competition losing. Michael Scherer of TIME was given access to Obama’s data analysts two days before the election. His account is documented in Inside the Secret World of the Data Crunchers Who Helped Obama Win. What we learned from Scherer’s inside view is how well Obama’s team did in getting the right data, analyzing it, and acting on it. This data team recognized how critical it was to break down data silos within the campaign. As Scherer noted, they created “a single system that merged information from pollsters, fundraisers, field workers, consumer databases, and social-media and mobile contacts with the main Democratic voter files in the swing states.” The Obama analysis was so meticulous that they knew which celebrity and which type of celebrity event would help them maximize campaign contributions. With a single system, their data models became more precise. They determined which messages were more successful with specific demographic groups and that who made the calls mattered. Data analysis also led to many other changes in Obama’s campaign including a new ad buying strategy, using social media and applications to tap into supporters’ friends, and using new social news sites. While we did not have that same inside view into Romney’s campaign, much of the post-mortem coverage indicates that Romney’s team did not have the right analysis. As Peter Hamby of CNN wrote in Analysis: Why Romney Lost, “Romney officials had modeled an electorate that looked something like a mix of 2004 and 2008….” That historical data did not account for the changing demographics in the U.S. Does your organization approach data like the Obama or Romney team? Do you really know your base? How well can you predict what is going to happen in your business? If you haven’t already put together a strategy and plan to know more, this week’s civics lesson is a powerful reason to do it sooner rather than later. Your competitors are probably thinking the same thing that you are!

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• Asynchronously returning a hierarchal data using .NET TPL... what should my return object "look" like?

  - by makerofthings7

  I want to use the .NET TPL to asynchronously do a DIR /S and search each subdirectory on a hard drive, and want to search for a word in each file... what should my API look like? In this scenario I know that each sub directory will have 0..10000 files or 0...10000 directories. I know the tree is unbalanced and want to return data (in relation to its position in the hierarchy) as soon as it's available. I am interested in getting data as quickly as possible, but also want to update that result if "better" data is found (better means closer to the root of c:) I may also be interested in finding all matches in relation to its position in the hierarchy. (akin to a report) Question: How should I return data to my caller? My first guess is that I think I need a shared object that will maintain the current "status" of the traversal (started | notstarted | complete ) , and might base it on the System.Collections.Concurrent. Another idea that I'm considering is the consumer/producer pattern (which ConcurrentCollections can handle) however I'm not sure what the objects "look" like. Optional Logical Constraint: The API doesn't have to address this, but in my "real world" design, if a directory has files, then only one file will ever contain the word I'm looking for.  If someone were to literally do a DIR /S as described above then they would need to account for more than one matching file per subdirectory. More information : I'm using Azure Tables to store a hierarchy of data using these TPL extension methods. A "node" is a table. Not only does each node in the hierarchy have a relation to any number of nodes, but it's possible for each node to have a reciprocal link back to any other node. This may have issues with recursion but I'm addressing that with a shared object in my recursion loop. Note that each "node" also has the ability to store local data unique to that node. It is this information that I'm searching for. In other words, I'm searching for a specific fixed RowKey in a hierarchy of nodes. When I search for the fixed RowKey in the hierarchy I'm interested in getting the results FAST (first node found) but prefer data that is "closer" to the starting point of the hierarchy. Since many nodes may have the particular RowKey I'm interested in, sometimes I may want to get a report of ALL the nodes that contain this RowKey.

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