No longer is social media just the "cool thing" to do - like rocking an 80's inspired flat top hairdo in 2010. Social networking now has a definitive effect on your SEO efforts, and as such, it must be monitored closely. While previous social networking efforts were generally tied to connecting with a business's customer base, Google is now including real-time social media into their search results - resulting in increased (and practically effortless) SEO opportunities.