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  • 1000 most visited sites on the web: A Google Analysis

    Google has released an analysis on the 1000 most visited sites on the web. Considering that we own/operate 3 of the top 10 sites and has a significant interest in Facebook, plus this recent report that states that Microsoft employees are the most social-media-savvy will go to great lengths to show how well we can operate in our cloud and social media integration and collaboration strategies. William Tay 2000-2010 | Swinging Technologist http://www.softwaremaker.net/blog...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Profiling Script [closed]

    - by Abhirup Manna
    Possible Duplicate: I need an open source php social script, minus the social features I am looking for a web script in which users can register and create a simple profile page; something like a CV. When users log in they will be able to fill out a simple form with details like name, dob, etc. and it displays in a simple fashion on the profile page like domain.com/username Is there any simple script available for this maybe free or open sourced? An example is prairie identity server (openID). I need something similar but more customizable.

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  • graphics performance better on battery?

    - by Scott Beeson
    Anyone have any idea why my laptop would perform (considerably) better while on battery than while plugged in? It's a Dell Latitude E6420 with Windows 8 Pro. I tried mirroring all the settings in the selected power plan from "On battery" to "Plugged In" and that didn't help. I then just restored the defaults for all power plans (balanced and high performance). I'm still seeing the same results. The best example where it is most noticeable (don't laugh) is Sim City Social in Chrome. I'm probably seeing a performance increase of 5x on battery versus plugged in. This is easily reproducible too. I'm very confused. Could it be caused by dust? The laptop isn't that old and there is no visible dust. I'm not going to take it apart to check the insides as it's a corporate laptop. Could it be overheating? Battery Sim City Social: 68 degrees max Civ V: 77 degrees max Charger Sim City Social: 68 Civ V: did not test See answer below... I'm retarded

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  • What is the best .NET web development framework?

    - by tjjjohnson
    I'm looking for a framework to simplify the creation of a website with social networking features and plenty of custom functionality. I'm quite keen to use an ORM like nHibernate or similar for data access. Would DotNetNuke be a good choice? Or are there other options which are better. Added: I'm quite keen not to have to reinvent the wheel for the social network features like secure login, open id, friends etc.

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  • Database tables - how many database?

    - by Thomas
    How many databases are needed for a social website? I have my tech team working on developing a social site but all their tables are in 1 database. I wanted to create separate table sets for user data, temporary tables, etc and thinking maybe have one separate database only for critical data, etc but I am not a tech person and now sure how this works? The site is going to be a local reviews website.

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  • How to let users post links/images to Facebook, Twitter, Buzz etc... from a Rails based website?

    - by wgpubs
    I'd like to offer users the ability to post images / links to articles from my web application to Facebook, Twitter, Buzz and any other social network. A perfect example of the functionality I'm trying to replicate is mashable.com ... where each social network is represented by an icon that a) shows the number of shares AND b) allows users to click on it to post to that specific network. Don't know if it matters ... but the site is built using RoR. Thanks

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  • Who IS Brian Solis?

    - by Michael Snow
    Q: Brian, Welcome to the WebCenter Blog. Can you tell our readers your current role and what career path brought you here? A: I’m proudly serving as a principal analyst at Altimeter Group, a research based advisory firm in Silicon Valley. My career path, well, let’s just say it’s a long and winding road. As a kid, I was fascinated with technology. I learned programming at an early age and found myself naturally drawn to all things tech. I started my career as a database programmer at a technology marketing agency in Southern California. When I saw the chance to work with tech companies and help them better market their capabilities to businesses and consumers, I switched focus from programming to marketing and advertising. As technologist, my approach to marketing was different. I didn’t believe in hype, fluff or buzz words. I believed in translating features into benefits and specifications and capabilities into solutions for real world problems and opportunities. In the mid 90’s I experimented with direct to consumer/customer engagement in dedicated technology forums and boards. I quickly realized that the entire approach to do so would need to change. Therefore, I learned and developed new methods for a more social and informed way of engaging people in ways that helped them, marketed the company, and also tied to tangible benefits for the company. This work would lead me to start an agency in 1999 dedicated to interactive marketing. As I continued to experiment with interactive platforms, I developed interesting methods for converting one-to-many forms of media into one-to-one-to-many programs. I ran that company until joining Altimeter Group. Along the way, in the early 2000s, I realized that everything was changing and that there were others like me finding success in what would become a more social form of media. I dedicated a significant amount of my time to sharing everything that I learned in the form of articles, blogs, and eventually books. My mission became to share my experience with anyone who’d listen. It would later become much bigger than marketing, this would lead to a decade of work, that still continues, in business transformation. Then and now, I find myself always assuming the role of a student. Q: As an industry analyst & technology change evangelist, what are you primarily focused on these days? A: As a digital analyst, I study how disruptive technology impacts business. As an aspiring social scientist, I study how technology affects human behavior. I explore both horizons professionally and personally to better understand the future of popular culture and also the opportunities that exist for organizations to improve relationships and experiences with customers and the people that are important to them. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? A: The line between work and life isn’t blurred it’s been overtly crossed and erased. We live in an always on society. The digital lifestyle keeps us connected to one another it keeps us connected all the time. Whether your sending or checking email, trying to catch up, or simply trying to get ahead, people are spending the equivalent of an extra day at work in the time they spend out of work…working. That’s absurd. It’s a matter of survival. It’s also a matter of unintended, subconscious self-causation. We brought this on ourselves and continue to do so. Think about your day. You’re in meetings for the better part of each day. You probably spend evenings and weekends catching up on email and actually doing the work you couldn’t get to during the day. And, your co-workers and executives are doing the same thing. So if you try to slow down, you find yourself at a disadvantage as you’re willfully pulling yourself out of an unfortunate culture of whenever wherever business dynamics. If you’re unresponsive or unreachable, someone within your organization or on your team is accessible. Over time, this could contribute to unfavorable impressions. I choose to steer my life balance in ways that complement one another. But, I don’t pretend to have this figured out by any means. In fact, I find myself swimming upstream like those around me. It’s essentially a competition for relevance and at some point I’ll learn how to earn attention and relevance while redrawing the line between work and life. Q: How can people keep up with what you’re working on? A: The easy answer is that people can keep up with me at briansolis.com. But, I also try to reach people where their attention is focused. Whether it’s Facebook (facebook.com/briansolis), Twitter (@briansolis), Google+ (+briansolis), Youtube (briansolis.tv) or through books and conferences, people can usually find me in a place of their choosing. Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon? A: I spent some time with the Oracle team reviewing the idea of Digital Darwinism and how technology and society are evolving faster than many organizations can adapt. Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology Thursday, December 13, 2012, 10 a.m. PT / 1 p.m. ET Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast? A: We’re inviting guests to join us online as we dive into the future of business and how the convergence of technology and connected consumerism would ultimately impact how business is done. It’ll be an exciting and revealing conversation that explores just how much everything is changing. We’ll also review the importance of adapting to emergent trends and how to compete for the future. It’s important to recognize that change is not happening to us, it’s happening because of us. We are part of the revolution and therefore we need to help organizations adapt from the inside out. Watch the Entire Oracle Social Business Thought Leaders Webcast Series On-Demand and Stay Tuned for More to Come in 2013!

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  • LINQ 4 XML - What is the proper way to query deep in the tree structure?

    - by Keith Barrows
    I have an XML structure that is 4 deep: <?xml version="1.0" encoding="utf-8"?> <EmailRuleList xmlns:xsd="EmailRules.xsd"> <TargetPST name="Tech Communities"> <Parse emailAsList="true" useJustDomain="false" fromAddress="false" toAddress="true"> <EmailRule address="@aspadvice.com" folder="Lists, ASP" saveAttachments="false" /> <EmailRule address="@sqladvice.com" folder="Lists, SQL" saveAttachments="false" /> <EmailRule address="@xmladvice.com" folder="Lists, XML" saveAttachments="false" /> </Parse> <Parse emailAsList="false" useJustDomain="false" fromAddress="false" toAddress="true"> <EmailRule address="[email protected]" folder="Special Interest Groups|Northern Colorado Architects Group" saveAttachments="false" /> <EmailRule address="[email protected]" folder="Support|SpamBayes" saveAttachments="false" /> </Parse> <Parse emailAsList="false" useJustDomain="false" fromAddress="true" toAddress="false"> <EmailRule address="[email protected]" folder="Support|GoDaddy" saveAttachments="false" /> <EmailRule address="[email protected]" folder="Support|No-IP.com" saveAttachments="false" /> <EmailRule address="[email protected]" folder="Discussions|Orchard Project" saveAttachments="false" /> </Parse> <Parse emailAsList="false" useJustDomain="true" fromAddress="true" toAddress="false"> <EmailRule address="@agilejournal.com" folder="Newsletters|Agile Journal" saveAttachments="false"/> <EmailRule address="@axosoft.ccsend.com" folder="Newsletters|Axosoft Newsletter" saveAttachments="false"/> <EmailRule address="@axosoft.com" folder="Newsletters|Axosoft Newsletter" saveAttachments="false"/> <EmailRule address="@cmcrossroads.com" folder="Newsletters|CM Crossroads" saveAttachments="false" /> <EmailRule address="@urbancode.com" folder="Newsletters|Urbancode" saveAttachments="false" /> <EmailRule address="@urbancode.ccsend.com" folder="Newsletters|Urbancode" saveAttachments="false" /> <EmailRule address="@Infragistics.com" folder="Newsletters|Infragistics" saveAttachments="false" /> <EmailRule address="@zdnet.online.com" folder="Newsletters|ZDNet Tech Update Today" saveAttachments="false" /> <EmailRule address="@sqlservercentral.com" folder="Newsletters|SQLServerCentral.com" saveAttachments="false" /> <EmailRule address="@simple-talk.com" folder="Newsletters|Simple-Talk Newsletter" saveAttachments="false" /> </Parse> </TargetPST> <TargetPST name="[Sharpen the Saw]"> <Parse emailAsList="false" useJustDomain="false" fromAddress="false" toAddress="true"> <EmailRule address="[email protected]" folder="Head Geek|Job Alerts" saveAttachments="false" /> <EmailRule address="[email protected]" folder="Social|LinkedIn USMC" saveAttachments="false"/> </Parse> <Parse emailAsList="false" useJustDomain="false" fromAddress="true" toAddress="false"> <EmailRule address="[email protected]" folder="Head Geek|Job Alerts" saveAttachments="false" /> <EmailRule address="[email protected]" folder="Head Geek|Job Alerts" saveAttachments="false" /> <EmailRule address="[email protected]" folder="Social|Cruise Critic" saveAttachments="false"/> </Parse> <Parse emailAsList="false" useJustDomain="true" fromAddress="true" toAddress="false"> <EmailRule address="@moody.edu" folder="Social|5 Love Languages" saveAttachments="false" /> <EmailRule address="@postmaster.twitter.com" folder="Social|Twitter" saveAttachments="false"/> <EmailRule address="@diabetes.org" folder="Physical|American Diabetes Association" saveAttachments="false"/> <EmailRule address="@membership.webshots.com" folder="Social|Webshots" saveAttachments="false"/> </Parse> </TargetPST> </EmailRuleList> Now, I have both an FromAddress and a ToAddress that is parsed from an incoming email. I would like to do a LINQ query against a class set that was deserialized from this XML. For instance: ToAddress = [email protected] FromAddress = [email protected] Query: Get EmailRule.Include(Parse).Include(TargetPST) where address == ToAddress AND Parse.ToAddress==true AND Parse.useJustDomain==false Get EmailRule.Include(Parse).Include(TargetPST) where address == [ToAddress Domain Only] AND Parse.ToAddress==true AND Parse.useJustDomain==true Get EmailRule.Include(Parse).Include(TargetPST) where address == FromAddress AND Parse.FromAddress==true AND Parse.useJustDomain==false Get EmailRule.Include(Parse).Include(TargetPST) where address == [FromAddress Domain Only] AND Parse.FromAddress==true AND Parse.useJustDomain==true I am having a hard time figuring this LINQ query out. I can, of course, loop on all the bits in the XML like so (includes deserialization into objects): XmlSerializer s = new XmlSerializer(typeof(EmailRuleList)); TextReader r = new StreamReader(path); _emailRuleList = (EmailRuleList)s.Deserialize(r); TargetPST[] PSTList = _emailRuleList.Items; foreach (TargetPST targetPST in PSTList) { olRoot = GetRootFolder(targetPST.name); if (olRoot != null) { Parse[] ParseList = targetPST.Items; foreach (Parse parseRules in ParseList) { EmailRule[] EmailRuleList = parseRules.Items; foreach (EmailRule targetFolders in EmailRuleList) { } } } } However, this means going through all these loops for each and every address. It makes more sense to me to query against the Objects. Any tips appreciated!

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  • MIX 2010 Covert Operations Day 2 Silverlight + Windows 7 Phone

    - by GeekAgilistMercenary
    Left the Circus Circus and headed to the geek circus at Mandalay Bay.  Got in, got some breakfast, met a few more people and headed to the keynote. Upon arriving the crew I was hanging with at the event; Erik Mork, Beth Murray, and Brian Henderson and I were entertained with several other thousand geeks by the wicked yo-yoing. The first video demo of something was of Bing Maps and various aspects of Microsoft Research integrated together.  Namely the pictures, put in place, on real 3d element maps of various environments. Silverlight Scott Guthrie, as one would guess, kicked off the keynote.  His first point was that user experience has become a priority at Microsoft.  This can be seen by any observant soul with the release and push of Expression, Silverlight, and the other tools.  This is even more apparent when one takes note of Microsoft bringing in people that can actually do good design and putting them at the forefront. The next thing Scott brought up was a few key points about Silverlight.  Currently Silverlight is a little over 2 years old and has achieved a pretty solid 60% penetration.  Silverlight has all sorts of capabilities that have been developed and are now provided as open source including;  ad injection, smoothing, playback editing, and more.  Another thing he showed, which really struck me as awesome being in the analytics space, was the Olympics and a quick glimpse of the ad statistics, viewer experience, video playback performance, audience trends, and overall viewer participation.  All of it rendered in Silverlight in beautiful detail. The key piece of Scott's various points were all punctuated with the fact that all of this code is available as open source.  Not only is Microsoft really delving into this design element of things, they're getting involved in the right ways. One of the last points I'll bring up about Silverlight 4 is the ability to have HD video on a monitor, and an entirely different activity being done on the other monitor, effectively making Silverlight the only RIA framework that supports multi-monitor support.  Overall, Silverlight is continuing to impress – providing superior capabilities tit-for-tat with the competition. Windows 7 Phone The Windows 7 Phone has 3 primary buttons (yes, more than the iPhone, don't let your mind explode!!).  Start, Search, and Back control all of the needed functionality of the phone.  At the same time, of course, there is the multi-touch, touch, and other interactive abilities of the interface.  The intent, once start is pressed is to have all the information that a phone owner wants displayed immediately.  Avoiding the scrolling through pages of apps or rolling a ball to get through multitudes of other non-interactive phone interfaces.  The Windows 7 Phone simply has the data right in front of you, basically a phone dashboard.  From there it is easy to dive into the interactive areas of the phone. Each area of the interface of the phone is broken into hubs.  These hubs include applications, data, and other things based on a relative basis.  This basis being determined by the user.  These applications interact on many other levels, and form a kind of relationship between each other adding more and more meta-data to the phone user, their interactions between the applications, and of course the social element of their interactions on the phone.  This makes this phone a practical must have for a marketer involved in social media.  The level of wired together interaction is massive, and of course, if you've seen Office Outlook 2010 you know that the power that is pulled into the phone by being tied to Outlook is massive. Joe Belfiore also showed several UI & specifically UX elements of the phone interface that allows paging to be instinctual by simple clipped items, flipping page to page, and other excellent user experience advances for phone devices.  Belfiore's also showed how his people hub had a massive list of people, with pictures, all from various different social networks and other associated relations.  The rendering, speed, and viewing of these people's, their pictures, their social network information, and other characteristics was smooth and in some situations unbelievably rendered.  This demo showed some of the great power of the beta phone, which isn't even as powerful as the planned end device. Joe finished up by jumping into the music, videos, and other media with the Zune Component of the Windows 7 Mobile Phone.  This was all good stuff, but I'll get to what really sold me on the media element in a moment. When Joe was done, Scott Guthrie stepped back up to walk through building a Windows 7 Mobile Phone.  This is were I have to give serious props.  He built this application, in Visual Studio 2010, in front of 2000+ people.  That was cool, but what really was amazing that he build the application in about 2 minutes.  The IDE, side by side design that is standard in Visual Studio is light years ahead of x-Code or any of the iPhone IDEs.  The Windows 7 Mobile System, if it can get market penetration, poses a technologically superior development and phone platform over anything on the market right now.  The biggest problem with the phone, is it just isn't available yet.  I personally can't wait for a chance to build some apps for the new Windows Phone. Netflix, I May Start Up an Account Again! When I get my Windows 7 Phone device, I am absolutely getting a Netflix account again.  The Vertigo crew, as I wrote on Twitter "#MIX10 Props @seesharp on @netflix demo", displayed an application on the phone for Netflix that actually ran HD Video of Rescue Me (with Dennis Leary).  The video played back smooth as it would on a dedicated computer, I was instantly sold.  So this didn't actually sell me on the phone, because I'm already sold, but it did sell me whole heartedly on the media capabilities of the pending phone. Anyway, I try not to do this but I may double post today.  Lunch is over and I'm off to another session very near and dear to the heart of my occupation, Analytics Tracking.  Stay tuned and I should have that post up by the end of the day. Original Post – Check out my other blog for even more technical ramblings and reads.

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  • Recap: Oracle Fusion Middleware Strategies Driving Business Innovation

    - by Harish Gaur
    Hasan Rizvi, Executive Vice President of Oracle Fusion Middleware & Java took the stage on Tuesday to discuss how Oracle Fusion Middleware helps enable business innovation. Through a series of product demos and customer showcases, Hassan demonstrated how Oracle Fusion Middleware is a complete platform to harness the latest technological innovations (cloud, mobile, social and Fast Data) throughout the application lifecycle. Fig 1: Oracle Fusion Middleware is the foundation of business innovation This Session included 4 demonstrations to illustrate these strategies: 1. Build and deploy native mobile applications using Oracle ADF Mobile 2. Empower business user to model processes, design user interface and have rich mobile experience for process interaction using Oracle BPM Suite PS6. 3. Create collaborative user experience and integrate social sign-on using Oracle WebCenter Portal, Oracle WebCenter Content, Oracle Social Network & Oracle Identity Management 11g R2 4. Deploy and manage business applications on Oracle Exalogic Nike, LA Department of Water & Power and Nintendo joined Hasan on stage to share how their organizations are leveraging Oracle Fusion Middleware to enable business innovation. Managing Performance in the Wrld of Social and Mobile How do you provide predictable scalability and performance for an application that monitors active lifestyle of 8 million users on a daily basis? Nike’s answer is Oracle Coherence, a component of Oracle Fusion Middleware and Oracle Exadata. Fig 2: Oracle Coherence enabled data grid improves performance of Nike+ Digital Sports Platform Nicole Otto, Sr. Director of Consumer Digital Technology discussed the vision of the Nike+ platform, a platform which represents a shift for NIKE from a  "product"  to  a "product +" experience.  There are currently nearly 8 million users in the Nike+ system who are using digitally-enabled Nike+ devices.  Once data from the Nike+ device is transmitted to Nike+ application, users access the Nike+ website or via the Nike mobile applicatoin, seeing metrics around their daily active lifestyle and even engage in socially compelling experiences to compare, compete or collaborate their data with their friends. Nike expects the number of users to grow significantly this year which will drive an explosion of data and potential new experiences. To deal with this challenge, Nike envisioned building a shared platform that would drive a consumer-centric model for the company. Nike built this new platform using Oracle Coherence and Oracle Exadata. Using Coherence, Nike built a data grid tier as a distributed cache, thereby provide low-latency access to most recent and relevant data to consumers. Nicole discussed how Nike+ Digital Sports Platform is unique in the way that it utilizes the Coherence Grid.  Nike takes advantage of Coherence as a traditional cache using both cache-aside and cache-through patterns.  This new tier has enabled Nike to create a horizontally scalable distributed event-driven processing architecture. Current data grid volume is approximately 150,000 request per minute with about 40 million objects at any given time on the grid. Improving Customer Experience Across Multiple Channels Customer experience is on top of every CIO's mind. Customer Experience needs to be consistent and secure across multiple devices consumers may use.  This is the challenge Matt Lampe, CIO of Los Angeles Department of Water & Power (LADWP) was faced with. Despite being the largest utilities company in the country, LADWP had been relying on a 38 year old customer information system for serving its customers. Their prior system  had been unable to keep up with growing customer demands. Last year, LADWP embarked on a journey to improve customer experience for 1.6million LA DWP customers using Oracle WebCenter platform. Figure 3: Multi channel & Multi lingual LADWP.com built using Oracle WebCenter & Oracle Identity Management platform Matt shed light on his efforts to drive customer self-service across 3 dimensions – new website, new IVR platform and new bill payment service. LADWP has built a new portal to increase customer self-service while reducing the transactions via IVR. LADWP's website is powered Oracle WebCenter Portal and is accessible by desktop and mobile devices. By leveraging Oracle WebCenter, LADWP eliminated the need to build, format, and maintain individual mobile applications or websites for different devices. Their entire content is managed using Oracle WebCenter Content and secured using Oracle Identity Management. This new portal automated their paper based processes to web based workflows for customers. This includes automation of Self Service implemented through My Account -  like Bill Pay, Payment History, Bill History and Usage Analysis. LADWP's solution went live in April 2012. Matt indicated that LADWP's Self-Service Portal has greatly improved customer satisfaction.  In a JD Power Associates website satisfaction survey, results indicate rankings have climbed by 25+ points, marking a remarkable increase in user experience. Bolstering Performance and Simplifying Manageability of Business Applications Ingvar Petursson, Senior Vice Preisdent of IT at Nintendo America joined Hasan on-stage to discuss their choice of Exalogic. Nintendo had significant new requirements coming their way for business systems, both internal and external, in the years to come, especially with new products like the WiiU on the horizon this holiday season. Nintendo needed a platform that could give them performance, availability and ease of management as they deploy business systems. Ingvar selected Engineered Systems for two reasons: 1. High performance  2. Ease of management Figure 4: Nintendo relies on Oracle Exalogic to run ATG eCommerce, Oracle e-Business Suite and several business applications Nintendo made a decision to run their business applications (ATG eCommerce, E-Business Suite) and several Fusion Middleware components on the Exalogic platform. What impressed Ingvar was the "stress” testing results during evaluation. Oracle Exalogic could handle their 3-year load estimates for many functions, which was better than Nintendo expected without any hardware expansion. Faster Processing of Big Data Middleware plays an increasingly important role in Big Data. Last year, we announced at OpenWorld the introduction of Oracle Data Integrator for Hadoop and Oracle Loader for Hadoop which helps in the ability to move, transform, load data to and from Big Data Appliance to Exadata.  This year, we’ve added new capabilities to find, filter, and focus data using Oracle Event Processing. This product can natively integrate with Big Data Appliance or runs standalone. Hasan briefly discussed how NTT Docomo, largest mobile operator in Japan, leverages Oracle Event Processing & Oracle Coherence to process mobile data (from 13 million smartphone users) at a speed of 700K events per second before feeding it Hadoop for distributed processing of big data. Figure 5: Mobile traffic data processing at NTT Docomo with Oracle Event Processing & Oracle Coherence    

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  • Reviewing Retail Predictions for 2011

    - by David Dorf
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} I've been busy thinking about what 2012 and beyond will look like for retail, and I have some interesting predictions to share.  But before I go there, let’s first review this year’s predictions before making new ones for 2012. 1. Alternate Payments We've seen several alternate payment schemes emerge over the last two years, and 2011 may be the year one of them takes hold. Any competition that can drive down fees will be good for everyone. I'm betting that Apple will add NFC chips to their next version of the iPhone, then enable payments in stores using iTunes accounts on the backend. Paypal will continue to make inroads, and Isis will announce a pilot. The iPhone 4S did not contain an NFC chip, so we’ll have to continuing waiting for the iPhone 5. PayPal announced its moving into in-store payments, and Google launched its wallet in selected cities.  Overall I think the payment scene is heating up and that trend will continue. 2. Engineered Systems The industry is moving toward purpose-built appliances that are optimized across the entire stack. Oracle calls these "engineered systems" and the first two examples are Exadata and Exalogic, but there are other examples from other vendors. These are particularly important to the retail industry because of the volume of data that must be processed. There should be continued adoption in 2011. Oracle reports that Exadata is its fasting growing product, and at the recent OpenWorld it announced the SuperCluster and Exalytics products, both continuing the engineered systems trend. SAP’s HANA continues to receive attention, and IBM also seems to be moving in this direction. 3. Social Analytics There are lots of tools that provide insight into how a brand is perceived across popular internet sites, but as far as I know, these tools are not industry specific. The next step needs to mine the data and determine how it should influence retail operations. The data needs to help retailers determine how they create promotions, which products to stock, and how to keep consumers engaged. Social data alone does not provide the answers, but its one more data point that will help retailers make better decisions. Look for some vendor consolidation to help make this happen. In March, Salesforce.com acquired leading social monitoring vendor Radian6 and followed up with acquisitions of Heroku and Model Metrics. The notion of Social CRM seems to be going more mainstream now. 4. 2-D Barcodes Look for more QRCodes on shelf-tags, in newspaper circulars, and on billboards. It's a great portal from the physical world into the digital one that buys us time until augmented reality matures further. Nobody wants to type "www", backslash, and ".com" on their phones. QRCodes are everywhere. ‘Nuff said. 5. In the words of Microsoft, "To the Cloud!" My favorite "cloud application" is Evernote. If you take notes on your work laptop, you will inevitably need those notes on your home PC. And if you manage to solve that problem, you'll need to access them from your mobile phone. Evernote stores your notes in the cloud and provides easy ways to access them. Being able to access a service from anywhere and not having to worry about backups, upgrades, etc. is great. Retailers will start to rely on cloud services, both public and private, in the coming year. There were no shortage of announcements in this area: Amazon’s cloud-based Kindle Fire, Apple’s iCloud, Oracle’s Public Cloud, etc. I saw an interesting presentation showing how BevMo moved their systems to the cloud.  Seems like retailers are starting to consider the cloud for specific uses. 6. F-CommerceTop of Form Move over "E" and "M" so we can introduce "F-Commerce," which should go mainstream in 2011. Already several retailers have created small stores on Facebook, and it won't be long before Facebook becomes a full-fledged channel in the omni-channel world of retail. The battle between Facebook and Google will heat up over retail, where both stand to make lots of money. JCPenney and ASOS both put their entire catalogs on Facebook, and lots of other retailers have connected Facebook to their e-commerce site. I still think selling from the newsfeed is the best approach, and several retailers are trying that approach as well. I just don’t see Google+ as a threat to Facebook, so I think that battle is over.  I called 2011 The Year of F-Commerce, and that was probably accurate. Its good to look back at predictions, but we also have to think about what was missed.  I didn't see Amazon entering the tablet business with such a splash, although in hindsight it was obvious. Nor did I think HP would fall so far so fast.  Look for my 2012 predictions coming soon.

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  • Don&rsquo;t Kill the Password

    - by Anthony Trudeau
    A week ago Mr. Honan from Wired.com penned an article on security he titled “Kill the Password: Why a String of Characters Can’t Protect Us Anymore.” He asserts that the password is not effective and a new solution is needed. Unfortunately, Mr. Honan was a victim of hacking. As a result he has a victim’s vendetta. His conclusion is ill conceived even though there are smatterings of truth and good advice. The password is a security barrier much like a lock on your door. In of itself it’s not guaranteeing protection. You can have a good password akin to a steel reinforced door with the best lock money can buy, or you can have a poor password like “password” which is like a sliding lock like on a bathroom stall. But, just like in the real world a lock isn’t always enough. You can have a lock, security system, video cameras, guard dogs, and even armed security guards; but none of that guarantees your protection. Even top secret government agencies can be breached by someone who is just that good (as dramatized in movies like Mission Impossible). And that’s the crux of it. There are real hackers out there that are that good. Killer coding ninja monkeys do exist! We still have locks on our doors, because they still serve their role. Passwords are no different. Security doesn’t end with the password. Most people would agree that stuffing your mattress with your life savings isn’t a good idea even if you have the best locks and security system. Most people agree its safest to have the money in a bank. Essentially this is compartmentalization. Compartmentalization extends to the online world as well. You’re at risk if your online banking accounts are linked to the same account as your social networks. This is especially true if you’re lackadaisical about linking those social networks to outside sources including apps. The object here is to minimize the damage that can be done. An attacker should not be able to get into your bank account, because they breached your Twitter account. It’s time to prioritize once you’ve compartmentalized. This simply means deciding how much security you want for the different compartments which I’ll call security zones. Social networking applications like Facebook provide a lot of security features. However, security features are almost always a compromise with privacy and convenience. It’s similar to an engineering adage, but in this case it’s security, convenience, and privacy – pick two. For example, you might use a safe instead of bank to store your money, because the convenience of having your money closer or the privacy of not having the bank records is more important than the added security. The following are lists of security do’s and don’ts (these aren’t meant to be exhaustive and each could be an article in of themselves): Security Do’s: Use strong passwords based on a phrase Use encryption whenever you can (e.g. HTTPS in Facebook) Use a firewall (and learn to use it properly) Configure security on your router (including port blocking) Keep your operating system patched Make routine backups of important files Realize that if you’re not paying for it, you’re the product Security Don’ts Link accounts if at all possible Reuse passwords across your security zones Use real answers for security questions (e.g. mother’s maiden name) Trust anything you download Ignore message boxes shown by your system or browser Forget to test your backups Share your primary email indiscriminately Only you can decide your comfort level between convenience, privacy, and security. Attackers are going to find exploits in software. Software is complex and depends on other software. The exploits are the responsibility of the software company. But your security is always your responsibility. Complete security is an illusion. But, there is plenty you can do to minimize the risk online just like you do in the physical world. Be safe and enjoy what the Internet has to offer. I expect passwords to be necessary just as long as locks.

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  • Hello World - My Name is Christian Finn and I'm a WebCenter Evangelist

    - by Michael Snow
    12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Good Morning World! I'd like to introduce a new member of the Oracle WebCenter Team, Christian Finn. We decided to let him do his own intros today. Look for his guest posts next week and he'll be a frequent contributor to WebCenter blog and voice of the community. Hello (Oracle) World! Hi everyone, my name is Christian Finn. It’s a coder’s tradition to have “hello world” be the first output from a new program or in a new language. While I have left my coding days far behind, it still seems fitting to start my new role here at Oracle by saying hello to all of you—our customers, partners and my colleagues. So by way of introduction, a little background about me. I am the new senior director for evangelism on the WebCenter product management team. Not only am I new to Oracle, but the evangelism team is also brand new. Our mission is to raise the profile of Oracle in all of the markets/conversations in which WebCenter competes—social business, collaboration, portals, Internet sites, and customer/audience engagement. This is all pretty familiar turf for me because, as some of you may know, until recently I was the director of product management at Microsoft for Microsoft SharePoint Server and several other SharePoint products. And prior to that, I held management roles at Microsoft in marketing, channels, learning, and enterprise sales. Before Microsoft, I got my start in the industry as a software trainer and Lotus Notes consultant. I am incredibly excited to be joining Oracle at this time because of the tremendous opportunity that lies ahead to improve how people and businesses work. Of all the vendors offering a vision for social business, Oracle is unique in having best of breed strength in market (or coming soon) in all three critical areas: customer experience management; the middleware and back-end applications that run your business; and in the social, collaboration, and content technologies that are the connective tissue between them. Everyone else can offer one or two of the above, but not all three unified together. So it is a great time to come board and there’s a fantastic team of people hard at work on building great products for you. In the coming weeks and months you’ll be hearing much more from us. For now, we’ll kick things off with some blog posts here on the WebCenter blog. Enjoy the reads and please share your thoughts with me over Twitter on @cfinn.

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  • FFmpeg Video Hosting for Linux and Windows Server

    - by Aditi
    FFmpeg hosting is a special type of web hosting where the host servers have video transcoding software loaded on them, which allows the automatic conversion of videos from one format to another. FFmpeg is a cross-platform solution for recording, converting, transcoding and stream audio and video. It includes libavcodec – the leading audio/video codec library. FFmpeg hosting gets its name from a set of server side programs (modules) called FFmpeg. There are a number of applications or web scripts available, which allow webmasters to create their own video sharing websites. Video hosting typically requires: PHP 4.3 and above (including support of CLI) Mencoder and also Mplayer FFMpeg-PHP MySQL database server LAME MP3 Encoder Libogg + Libvorbis GD Library 2 or higher CGI-BIN There are number of web service providers who provide FFmpeg hosting service. Following is a list of some of the Best FFmpeg hosting providers for both Linux and Windows Server below. Dream Host Dreamhost provides for web based email access, mail filtering, spam filtering, unlimited email ids, vacation autoresponder, python support, full CGI access and many more services. Price: $7.95 View Details Micfo It offers unlimited disk space and bandwidth. Other services include free domain for life and free Website Transfer with many more services. All in all one of the best option to consider. Price: $5 View Details Host Upon HostUpon offers FFMpeg Hosting on all their hosting packages, with readily installed modules to start a Video website or Social Network with Video uploading. These scripts such as Boonex Dolphin / PHPMotion / Social Engine / ABKsoft Scripts / Joomla Video Plugin / Clipshare / ClipBucket / Social Media / Rayzz / Vidi Script work with their ffmpeg. Their FFMPEG hosting plan offers 24/7/365 support with typical response time of 15min or less. Price: $5.95 View Details DownTown Host DownTown Host provides full and exceptional support by live chat and telephone. It has high-power, modern servers and the finest web server technology. It offers free search engine Submission and continuous data backup protection with free email forwarding and site move. There are many more services too. Site5 This ffmpeg service provider offers uptime guarantee, a real time stats on each server and many more attractive services. Price: $4.95 View Details Cirtex Hosting Cirtex Hosting allows to host 7 websites & domains and provides for unlimited storage space and monthly bandwidth. It also offers FTP and email accounts and many more services. Price: $2.49 View Details FLV Hosting FLV hosting supplies RTMP SERVER STREAMING for large size video streaming and server side recording. It is flexible and costs less. They customize to the clients requirements. Price: $9.95 View Details AptHost This hosting service provides for 24x7x365 Premium Support and fully ffmpeg enabled services. Price: $4.95 View Details HostMDS Great Support, Priced Low. It provides for SSH access, CGI, Ruby on Rails, Perl, PHP, MySQL, front page extentions, 24/7 Support, FREE Domain transfer and spam filtering. It offers instant account setup, low latency fast bandwidth & much more! They were formerly known as Vistapages. Price: $4.95 View Details Related posts:Best WordPress Video Themes for a Video Blog Free Web Based Applications 24+ Coda Alternatives for Windows and Linux

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  • Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

    - by Christie Flanagan
    The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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  • Partner Webcast: Innovation in Products - October 1st, 2012 at 04:00 PM CET (03:00 PM GMT) Program

    - by Richard Lefebvre
    I am pleased to invite you to join the Innovations in Products – webcast. Innovations in Products will present Oracle Product's new functions and features including sales positioning. The key objectives of these webcasts are to inspire System Integrator's implementation personnel to conduct successful after sales in their Customer projects. Innovations in Products will be presented on the 1st Monday of each quarter after the billable day (4:00 to 5:00 PM CET). The webcast is intended for System Integrator's Implementation Certified Specialists but Innovations in Products is open for other system Integrator's personnel as well. At first, two Oracle representatives will discuss Oracle's contribution to partners. Then you will see product breakout session followed by Q&A with Oracle Experts. Each session will last for maximum 1 hour. A Q&A document covering all questions and answers will be made available after the webcast. What are the Benefits for partners? Find out how Innovations in Products helps you to improve your after sales Discover new functions and features so you can enrich your Customers's solution Learn more about Oracle products, especially sales positioning Hear crucial questions raised by colleague alike, learn from their interest Engage and present your questions to subject experts Be inspired of the richness of Oracle's product portfolio – for your and your customer's benefit. Note: Should you already be familiar with a specific Product, then choose another one. Doing so you would expand your knowledge of the overall product portfolio. Some presentations contain product demonstration, although these presentations are not intended to be extremely detailed technical presentations. Product breakout sessions available on October 1st:   Topics Speaker To Register Fusion HCM Social Capabilities, Enterprise social capabilities embedded in how you run your business Anca Dumitru, HCM Presales Consultant, EMEA Presales Center CLICK HERE Oracle Fusion Applications Security Concepts, Overview Alexandra Dan, Applications Technology Presales Consultant, EMEA Presales Centre CLICK HERE Fusion Financials Overview - Focus on Fusion Payables, Meeting the Payables' Challenges Elena Nita, Senior ERP Sales Consultant, EMEA Presales Center CLICK HERE Introduction to Oracle RightNow CX, Empowering companies to engage directly with their customers through great Social, Web, Chat and Contact Center experiences. Cais Champsi, Presales Consultant, EMEA Presales Centre CLICK HERE Oracle Endeca Information Discovery, Product Overview Emma Palii, BI Sales Consultant, EMEA Presales Center CLICK HERE To access previously presented 23 Applications Products presentations and 6 Public Sector Value Proposition presentations, please click here. You might want to bookmark the overall registration page Innovations in Products October 1st and the global event calendar page events.oracle.com. Delivery Format Innovations in Products – program is a series of FREE prerecorded Oracle product presentations followed by Q&A. It will be delivered over the Web. Participants have the opportunity to submit questions during the web cast via chat and subject matter experts will provide verbal answers live. Innovations in Products consists of several parallel prerecorded product breakout sessions, each lasting for max. 1 hour. At first, two Oracle representatives will discuss Oracle's contribution to Partners. Then you'll see the product breakout sessions followed by Q&A with Oracle Experts. A Q&A document covering all questions and answers will be made available after the webcast. You can also see Innovations in Products afterwards as its content will be available online for the next 6-12 months. The next Innovations in Products web casts will be presented as follows: October 1st 2012 January 14th 2013 April 8th 2013. Note: Depending on local network bandwidth please allow some seconds time the presentations to download. You might want to refresh your screen by pressing F5. Duration: Maximum 1 hour For further information please contact me Markku Rouhiainen. Best regards Markku Rouhiainen Director, Applications Partner Enablement EMEA

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  • Oracle Products Reflect Key Trends Shaping Enterprise 2.0

    - by kellsey.ruppel(at)oracle.com
    Following up on his predictions for 2011, we asked Enterprise 2.0 veteran Andy MacMillan to map out the ways Oracle solutions are at the forefront of industry trends--and how Oracle customers can benefit in the coming year. 1. Increase organizational awareness | Oracle WebCenter Suite Oracle WebCenter Suite provides a unique set of capabilities to drive organizational awareness. In particular, the expansive activity graph connects users directly to key enterprise applications, activities, and interests. In this way, applicable and critical business information is automatically and immediately visible--in the context of key tasks--via real-time dashboards and comprehensive reporting. Oracle WebCenter Suite also integrates key E2.0 services, such as blogs, wikis, and RSS feeds, into critical business processes, including back-office systems of records such as ERP and CRM systems. 2. Drive online customer engagement | Oracle Real-Time Decisions With more and more business being conducted on the Web, driving increased online customer engagement becomes a critical key to success. This effort is usually spearheaded by an increasingly important executive role, the Head of Online, who usually reports directly to the CMO. To help manage the Web experience online, Oracle solutions are driving a new kind of intelligent social commerce by combining Oracle Universal Content Management, Oracle WebCenter Services, and Oracle Real-Time Decisions with leading e-commerce and product recommendations. Oracle Real-Time Decisions provides multichannel recommendations for content, products, and services--including seamless integration across Web, mobile, and social channels. The result: happier customers, increased customer acquisition and retention, and improved critical success metrics such as shopping cart abandonment. 3. Easily build composite applications | Oracle Application Development Framework Thanks to the shared user experience strategy across Oracle Fusion Middleware, Oracle Fusion Applications and many other Oracle Applications, customers can easily create real, customer-specific composite applications using Oracle WebCenter Suite and Oracle Application Development Framework. Oracle Application Development Framework components provide modular user interface components that can build rich, social composite applications. In addition, a broad set of components spanning BPM, SOA, ECM, and beyond can be quickly and easily incorporated into composite applications. 4. Integrate records management into a global content platform | Oracle Enterprise Content Management 11g Oracle Enterprise Content Management 11g provides leading records management capabilities as part of a unified ECM platform for managing records, documents, Web content, digital assets, enterprise imaging, and application imaging. This unique strategy provides comprehensive records management in a consistent, cost-effective way, and enables organizations to consolidate ECM repositories and connect ECM to critical business applications. 5. Achieve ECM at extreme scale | Oracle WebLogic Server and Oracle Exadata To support the high-performance demands of a unified and rationalized content platform, Oracle has pioneered highly scalable and high-performing ECM infrastructures. Two innovations in particular helped make this happen. The core ECM platform itself moved to an Enterprise Java architecture, so organizations can now use Oracle WebLogic Server for enhanced scalability and manageability. Oracle Enterprise Content Management 11g can leverage Oracle Exadata for extreme performance and scale. Likewise, Oracle Exalogic--Oracle's foundation for cloud computing--enables extreme performance for processor-intensive capabilities such as content conversion or dynamic Web page delivery. Learn more about Oracle's Enterprise 2.0 solutions.

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  • The All New Hotmail Looks Very Impressive [Video Tour]

    - by Gopinath
    With loads of new new features being introduced into GMail every now and then, Microsoft can’t sit and relax any more. Microsoft realized this and worked hard to introduce really impressive features in upcoming version of Windows Live Hotmail that was previewed couple of days ago. Most of the new features announced in the upcoming version are focusing on the important need of email users – de-clutter the mail box and effectively manage email over load easily. Here is the list highlight of new features New Features Sweep away clutter – This is the most impressive in the set of new features. It allows you to manage email overload. If you’ve subscribed to a newsletter but decided to not to allow it into your inbox, you can activate the sweep feature to move all the messages of the newsletter in to a folder other than your inbox. This may sound similar to filters option in GMail but the workflow is very easy in Hotmail. Quickly find message – Easy to use options are provided to see mails in separate views likes mails from contacts, social networking mail, mails from e-mail subscription services, etc. Now it’s easy to prioritize email checking like how you wish to. I prefer to check mails from my contacts first, then social networking messages and then the newsletter subscriptions. Improved spam detection – The span detection rules are tightened for better spam protection and also hotmail learns from user actions to effectively catch spam No more mail box storage restrictions – With a smart decision of Microsoft, users  no longer need to worry about the storage restrictions of their mail box – large attachments of hotmail can be stored in Windows Live SkyDrive. With Hotmail, we’ve combined the simplicity of sending photos through email with the power of Windows Live SkyDrive so that you can send up to 200 photos, each up to 50 MB in size, all in a single email. You can send all your vacation photos at once without worrying about attachment limits, Excellent Integration With Office Web Apps -  View and editing of office documents attached to the emails are made very easy by integrating Office Web Apps with Hotmail. When you receive a document/presentation/spreadsheet in hotmail, you can view it, edit it, save it or even you can send the modified document to original sender – all these without leaving hotmail. Inline viewing options for Photos, Videos, Social Network Messages – You can view photos embedded in the mail as slideshows(with the help of SilverLight), YouTube  & Hulu videos can be played inline  and track shipping notifications. Threaded conversations – emails in Hotmail are grouped just like it happens in GMail Others - enhanced account protection, full-session SSL, multiple email accounts, subfolders, contact management Video Tour Of New Features Here is an impressive video tour of new Hotmail features. When are these new features coming to Hotmail? Majority of the new features announced today are rolled out in coming weeks gradually to all the users. But advanced features like Office Integration with Hotmail is expected to take couple of months for general availability. Will You Switch back to Hotmail? Will these features lure GMail/Yahoo users to switch back to Hotmail? May be not immediately but these features may hold the existing users from leaving Hotmail. I used Hotmail, in the pre GMail era and now I use  Hotmail id only to sign-in to Microsoft websites that requites Hotmail authentication. It’s been years since I composed a new email in Hotmail. Even though the new features announced by Hotmail are very impressive, I like the way how GMail rapidly brings new features at regular intervals. If Hotmail also keeps innovating with new features at regular intervals, then there are good chances for it’s old users to return home. Join us on Facebook to read all our stories right inside your Facebook news feed.

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  • Content Challenge: You Can Only Get it Here

    - by Mike Stiles
    Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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  • Spotlight on an office - Denmark

    - by jessica.ebbelaar(at)oracle.com
    Hi, my name is Michael. I work as an Intern at the Danish office in Ballerup. My job is a part-time position beside my bachelor study in International Business at Copenhagen Business School. I joined Oracle end of February last year, and what a thrilling ride it has been! Last year, when I was offered the position, there was no doubt that I wanted to go for it. Back then, I only had little idea about Oracle as a company and what kind of exciting assignments lay ahead of me. My main role is internal communications, i.e. editor of a monthly employee’s news letter; Newszone. It is an interesting task, since it requires that I am updated on the different activities that take place within the Oracle Denmark office. I try to bring interesting articles, which are relevant and interesting news to my colleagues and it allows me to interact with many different persons at the office and to learn from their experience, which give me great inspiration and ideas for the magazine. Besides being the editor of Newszone, I also make sure that other communication flow freely at the Oracle Denmark office. I do this through our LCD screen channels. I update the internal channel with the latest information and important messages for employees, and on the external channel I circulate marketing videos featuring Oracle products and customer reference stories. In addition to this, I have the responsibility acting as a content manager of the Local Communication Denmark site on MyOracle (UCM). These are more or less my usual work assignments. On top of these I take care of various ad hoc assignments such as updating the GCM database, renew newspaper subscriptions etc. The Oracle Denmark office Being part of the local employees club I also assist with arranging social events outside working hours – e.g. evenings at the theater or cinema or by attending many of the sportsactivities;such as our running club, cycling club, food club and book club. These activities have indeed helped me grow my personal network within Oracle.  The office is packed with engaging, high-paced and motivated people who manage to take time off to spend a day attending Corporate Social Responsibility initiatives, one of them being GVD (Global Volunteer Day) with approximately 40 employees attending. This proofs some of the social responsible aspects of Oracle. I was positively surprised on how the office (named O-Zone) is designed. The office is designed into three distinct zones, namely Call zone, Project and Dialogue zone and Quiet zone, having different working environments for different job roles. The other thing which I like is that you do not have your own desk, which means you get to sit next to different people every day, getting new ideas and inspiration as well as getting to know more people in the organization you work in. To sum up: If you are considering pursuing an intern or a career after graduation in Oracle, do it! You will not regret it. It has given me many relevant practical experiences beside my study, and I am sure many great experiences will await you too.   Want to know more about the current vacancies in Denmark? Check http://campus.oracle.com for all of our vacancies.

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