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  • Google I/O 2012 - New Low-Level Media APIs in Android

    Google I/O 2012 - New Low-Level Media APIs in Android Dave Burke Jellybean introduces a new set of powerful low-level media APIs that provide developers with the ability to access hardware codecs directly from Java. This session introduces the new APIs with examples. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 0 0 ratings Time: 01:05:50 More in Science & Technology

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  • Google I/O 2012 - New Low-Level Media APIs in Android

    Google I/O 2012 - New Low-Level Media APIs in Android Dave Burke Jellybean introduces a new set of powerful low-level media APIs that provide developers with the ability to access hardware codecs directly from Java. This session introduces the new APIs with examples. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 470 15 ratings Time: 01:05:50 More in Science & Technology

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  • How Social Media Marketing and SEO Are Inter-Linked

    Today successful marketer is the one who leverages advantages from both SEO as well as Social Media Marketing (SMM). Social Media (SM) flourishes where people are, and marketers propel there only. Earlier SMM used to be a standalone strategy but with time it was realized that if it is united with marketing efforts it could generate even better results rather than working in isolation.

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  • Optimize Your Brand - The Social Media Way Part 1

    Attracting new visitors to a website has become the need of the hour for organizations who want to increase their businesses. With the popularization of social media, every organization is trying to make its brand searchable and shareable in various social media.

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  • 3 Common Social Media Network ';Threats'; to Avoid

    Online social media network sites have experienced an extraordinary growth in popularity over the last few years. The growth in social media use has captured the attention of not only enthusiastic us... [Author: TJ Philpott - Computers and Internet - May 25, 2010]

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  • How to Use Social Media To Manage & Improve Events

    Social media is fast becoming a vital part of an event planner?s toolbox. Social media is described as a class of website that is based on user participation and user generated content. Examples of s... [Author: Kate Oxton - Computers and Internet - March 23, 2010]

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  • Social Media Stations for Partners at Oracle OpenWorld

    - by rituchhibber
    Partners will have the opportunity to sign up for an individualized one-on-one session with a social media expert for a customized session to help them better engage with their customers and find new prospects online using social media tools on Sunday, 9/30 from 3-5 pm at the Esplanade Level, Moscone South and Monday, 10/1 from 10am-6pm, at the OPN Lounge, Moscone South, Exhibitor Level.  For additional questions, or to schedule an appointment contact [email protected], or for more information, click here.

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  • Effective Social Media Marketing With Search Engine Optimization

    If you are also one of them who are selling their products online and marketing it very greatly, you really have to believe in social media marketing. In today's scenarios of online marketing strategies social media marketing is a very good technique and a technique to drive more traffic from internet, it means that you will definitely generate more sell.

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  • Social Media Marketing Needed For Search Engine Optimization

    In John Jantsch's book "The Referral Engine" talking about search engine optimization he says: "It has become extremely difficult to achieve any measure of success for important keyword phrases without the use of social media. (The flip side is that the organizations that take advantage of social media can dominate, particularly within industries slow to adapt.)"

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  • How to input live video Stream to Microsoft Encoder.

    - by GautamB
    There is a facility in Microsoft Encoder to give input from a file or from a device such as webcam for streaming. But i haven't found a way to give live video stream to encoder. i.e. How to make encoder listen to particular UDP port. From which encoder will take input stream and encode it and push to windows media server. Any help will be appreciated. Thanks, Gautam B.

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  • PHP 5.3: Late static binding doesn't work for properties when defined in parent class while missing in child class

    - by DavidPesta
    Take a look at this example, and notice the outputs indicated. <?php class Mommy { protected static $_data = "Mommy Data"; public static function init( $data ) { static::$_data = $data; } public static function showData() { echo static::$_data . "<br>"; } } class Brother extends Mommy { } class Sister extends Mommy { } Brother::init( "Brother Data" ); Sister::init( "Sister Data" ); Brother::showData(); // Outputs: Sister Data Sister::showData(); // Outputs: Sister Data ?> My understanding was that using the static keyword would refer to the child class, but apparently it magically applies to the parent class whenever it is missing from the child class. (This is kind of a dangerous behavior for PHP, more on that explained below.) I have the following two things in mind for why I want to do this: I don't want the redundancy of defining all of the properties in all of the child classes. I want properties to be defined as defaults in the parent class and I want the child class definition to be able to override these properties wherever needed. The child class needs to exclude properties whenever the defaults are intended, which is why I don't define the properties in the child classes in the above example. However, if we are wanting to override a property at runtime (via the init method), it will override it for the parent class! From that point forward, child classes initialized earlier (as in the case of Brother) unexpectedly change on you. Apparently this is a result of child classes not having their own copy of the static property whenever it isn't explicitly defined inside of the child class--but instead of throwing an error it switches behavior of static to access the parent. Therefore, is there some way that the parent class could dynamically create a property that belongs to the child class without it appearing inside of the child class definition? That way the child class could have its own copy of the static property and the static keyword can refer to it properly, and it can be written to take into account parent property defaults. Or is there some other solution, good, bad, or ugly?

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  • How do I combine static and dynamic DHCP leases on a Cisco router?

    - by Brad
    Basically, what I need is super similar to the unanswered cisco forum question below: https://supportforums.cisco.com/message/3139749#3139749 I have a Cisco 850 Series router. I have configured a DHCP pool for the 10.0.0.0/24 network. I have excluded 10.0.0.1 - 10.0.0.99 from the DHCP pool. I want to add a static DHCP pool for stuff and I want DHCP to statically assign them the addresses of my choice below 100. Actually, I don't care what addresses I statically assign. They can be anything in the pool for all I care, I just want it to work. Why are you doing this? Just statically assign the IPs on the devices! I don't want to do this because I have some laptop users. They could obviously only use that static IP here. This isn't a problem if they could be bothered to change any location setting or something. They can't. So it HAS to be DHCP. It also has to be static IPs because I need to forward ports to them. I know, I know, this is weird but it's an apartment LAN/WLAN so this isn't exactly a typical use case. Relevant sections of config below: ip dhcp excluded-address 10.0.0.1 10.0.0.99 ! ip dhcp pool Internal-net import all network 10.0.0.0 255.255.255.0 default-router 10.0.0.1 domain-name 1770.local lease 7 ! ip dhcp pool static-pool import all origin file flash://staticmap default-router 10.0.0.1 domain-name 1770.local Contents of staticmap: *time* Aug 5 2010 09:00 AM *version* 2 !IP address Type Hardware address Lease expiration 10.0.0.100/24 1 001f.5b3e.d50a Infinite *end* You can see here I was trying addresses outside the excluded-address range to see if that would make any difference. My testing machine's MAC: mainframe:~ brad$ ifconfig en1 en1: flags=8863<UP,BROADCAST,SMART,RUNNING,SIMPLEX,MULTICAST> mtu 1500 ether 00:1f:5b:3e:d5:0a What shows up in the DHCP binding table: basestar#show ip dhcp binding Bindings from all pools not associated with VRF: IP address Client-ID/ Lease expiration Type Hardware address/ User name 10.0.0.112 0100.1f5b.3ed5.0a Aug 12 2010 10:06 AM Automatic What's up with the funny looking MAC in the DHCP binding table?? Is what I'm trying to accomplish basically impossible? Am I going about this the wrong way? All I want to to be able to port forward some ports to specific devices. The way I would do this with a consumer router is to do what I'm trying to do here; assign static DHCP to those devices then configure PAT for ports on those addresses.

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  • How to route public static IP to a virtual machine on a vmware ESXi host?

    - by Kevin Southworth
    I have 5 static IPs from my ISP (Comcast) and I have a physical machine with VMware ESXi 4.0 on it that is hosting multiple virtual machines. Right now I am just using the default vmware virtual network (vswitch0) with DHCP from the Comcast IP Gateway Router and everything is working fine. Each virtual machine can access the internet, etc. One of my virtual machines is a webserver (Windows Server 2008) and I want to assign it to 1 of my 5 static IPs so it's accessible from the public internet, while leaving the other VMs on the internal LAN still using DHCP. If I just plug my laptop directly into the Comcast IP Gateway (it has 4 ports on the back) and assign my laptop a Static IP using the windows networking dialogs, then I can hit my laptop from the public internet and it works great. However, if I try to do the same steps to set a static IP config on my Windows Server 2008 VM, it does not work. The VM cannot access the internet (open Firefox and try to visit google.com), and I cannnot see the VM from the public internet either. I'm assuming I'm missing something in the ESXi config somewhere, but I'm pretty new to ESXi and I'm not sure how to configure it to work this way.

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  • Why does this rsnapshot exclude not work?

    - by bstpierre
    Rsnapshot passes excludes directly to rsync, but rsync's behavior appears inconsistent. I've simplified my rsnapshot backup test to the following directory tree (this tree will be backed up): gorilla:~# find /tmp/snaptest -exec file {} \; /tmp/snaptest: directory /tmp/snaptest/SKIPTHIS: directory /tmp/snaptest/SKIPTHIS/xyz: directory /tmp/snaptest/SKIPTHIS/xyz/testing: ASCII text /tmp/snaptest/SKIPTHIS/bar: ASCII text /tmp/snaptest/SKIPTHIS/foo: ASCII text /tmp/snaptest/SKIPTHIS.txt: ASCII text My config file: config_version 1.2 snapshot_root /tmp/backup-media no_create_root 1 cmd_cp /bin/cp cmd_rm /bin/rm cmd_rsync /usr/bin/rsync cmd_ssh /usr/bin/ssh cmd_logger /usr/bin/logger cmd_du /usr/bin/du interval hourly 6 interval daily 7 interval weekly 4 interval monthly 3 verbose 3 loglevel 3 logfile /media/maxtor-one-touch/rsnapshot.log lockfile /media/maxtor-one-touch/backups/.rsnapshot.pid rsync_short_args -a rsync_long_args --delete --numeric-ids --relative --delete-excluded exclude "SKIPTHIS/**" link_dest 1 backup /tmp/snaptest snaptest The result: gorilla:~# rsnapshot -c /tmp/snaptest.conf hourly echo 12638 > /media/maxtor-one-touch/backups/.rsnapshot.pid mkdir -m 0755 -p /tmp/backup-media/hourly.0/ /usr/bin/rsync -a --delete --numeric-ids --relative --delete-excluded \ --exclude="SKIPTHIS/**" /tmp/snaptest \ /tmp/backup-media/hourly.0/snaptest touch /tmp/backup-media/hourly.0/ rm -f /media/maxtor-one-touch/backups/.rsnapshot.pid gorilla:~# find /tmp/backup-media/ -exec file {} \; /tmp/backup-media/: directory /tmp/backup-media/hourly.0: directory /tmp/backup-media/hourly.0/snaptest: directory /tmp/backup-media/hourly.0/snaptest/tmp: sticky directory /tmp/backup-media/hourly.0/snaptest/tmp/snaptest: directory /tmp/backup-media/hourly.0/snaptest/tmp/snaptest/SKIPTHIS: directory /tmp/backup-media/hourly.0/snaptest/tmp/snaptest/SKIPTHIS/xyz: directory /tmp/backup-media/hourly.0/snaptest/tmp/snaptest/SKIPTHIS/xyz/testing: ASCII text /tmp/backup-media/hourly.0/snaptest/tmp/snaptest/SKIPTHIS/bar: ASCII text /tmp/backup-media/hourly.0/snaptest/tmp/snaptest/SKIPTHIS/foo: ASCII text /tmp/backup-media/hourly.0/snaptest/tmp/snaptest/SKIPTHIS.txt: ASCII text My confusion stems from the fact that if I copy-paste the rsync command echoed by rsnapshot, the SKIPTHIS directory is excluded! (I've tested with various other SKIPTHIS patterns with the same results.) Any idea what's going on?

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  • static block instance block java Order

    - by Rollerball
    Having read this question In what order are the different parts of a class initialized when a class is loaded in the JVM? and the related JLS. I would like to know in more detail why for example having class Animal (superclass) and class Dog (subclass) as following: class Animal { static{ System.out.println("This is Animal's static block speaking"): } { System.out.println("This is Animal's instance block speaking"); } class Dog{ static{ System.out.println("This is Dog's static block speaking"); } { System.out.println("This is Dog's instance block speaking"); } public static void main (String [] args) { Dog dog = new Dog(); } } Ok before instantiating a class its direct superclass needs to be initialized (therefore all the statics variables and block need to be executed). So basically the question is: Why after initializing the static variables and static blocks of the super class, control goes down to the subclass for static variables initialization rather then finishing off the initialization of also the instance member? The control goes like: superclass (Animal): static variables and static blocks subclass (Dog): static variables and static blocks superclass (Animal): instance variables and instance blocks sublcass (Dog):instance variables and instance blocks What is the reason why it is in this way rather than : superclass -> static members superclass -> instance members subclass -> static members sublcass-> instance members

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  • What is a good use case for static import of methods?

    - by Miserable Variable
    Just got a review comment that my static import of the method was not a good idea. The static import was of a method from a DA class, which has mostly static methods. So in middle of the business logic I had a da activity that apparently seemed to belong to the current class: import static some.package.DA.*; class BusinessObject { void someMethod() { .... save(this); } } The reviewer was not keen that I change the code and I didn't but I do kind of agree with him. One reason given for not static-importing was it was confusing where the method was defined, it wasn't in the current class and not in any superclass so it too some time to identify its definition (the web based review system does not have clickable links like IDE :-) I don't really think this matters, static-imports are still quite new and soon we will all get used to locating them. But the other reason, the one I agree with, is that an unqualified method call seems to belong to current object and should not jump contexts. But if it really did belong, it would make sense to extend that super class. So, when does it make sense to static import methods? When have you done it? Did/do you like the way the unqualified calls look? EDIT: The popular opinion seems to be that static-import methods if nobody is going to confuse them as methods of the current class. For example methods from java.lang.Math and java.awt.Color. But if abs and getAlpha are not ambiguous I don't see why readEmployee is. As in lot of programming choices, I think this too is a personal preference thing. Thanks for your response guys, I am closing the question.

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  • Why is my eth0 getting a dynamic ip when it is configured to be static?

    - by sdek
    For some reason our office linux box is being assigned an ip address via dhcp and I don't know why. What is confusing to me is that when I check system-config-network it shows that my eth0 is setup to be a static ip address. And /etc/sysconfig/network-scripts/ifcfg-eth0 also shows it is setup to be a static ip, yet it is getting a different ip address than the one specified in the ifcfg-eth0. Let me know if you have any suggestions on or ideas on where I can look next. Here are a few details that might help you figure out what an idiot I am :) Fedora 11 Router in front of this box is running dhcp, starting at 10.42.1.100 This box is configured to be 10.42.1.50 (at least I think it is!), subnet 255.255.255.0 (which is same as the router's lan subnet) Instead of having the static IP, this box is getting assigned 10.42.1.100. Here are the ifcfg-eth0 details DEVICE=eth0 BOOTPROTO=none ONBOOT=yes TYPE=Ethernet USERCTL=no NM_CONTROLLED=no NETMASK=255.255.255.0 IPADDR=10.42.1.50 GATEWAY=10.42.1.1

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  • How do i mitigate DDOS attacks on static servers?

    - by acidzombie24
    Here is a slightly different take on DDOS attacks. Rather than a server with dynamic content being attack i was curious how to deal with attacks on servers with STATIC CONTENT. This means cpu tends to not be an issue. Its either bandwidth or connection problems. How would i mitigate a DDOS attack knowing nothing about the attacker (for example country, ip address or anything else). I was wondering is shorting the timeout and increasing amount of connections is an acceptable solution? Or maybe that is completely useless? Also i would limit the amount of connections per IP address. Would the above help or be pointless? Keeping in mind everything is static checking for multiple request of the same page (html, css, js, etc) could be a sign of a attack. What are some measures i can take on a static content server?

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  • Two routers, one off-site, same ISP-assigned static IP. A recipe for conflict?

    - by boost
    This is the situation I've inherited: There are two routers, one off-site. Both are connected to the ISP. The ISP assigns both of them the same static IP (or so it seems). Presumably, the network problems we're having are related to the idea that you can't have two instances of the same IP. So we rang up the folk off-site and told them to turn off the router. Now everything's working okay here. How do I get around this? Get another static IP? Figure out how to get the router to ask for a dynamic IP (as we're not using the static IP for anything)?

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  • input / output error, drives randomly refusing to read / write

    - by ILMV
    I have an issue with one of our servers running Ubuntu 10.04, it is running BackupPC and collects backups from various machines / servers around the building. On the 8th minute (12:08, 12:18, 12:28 etc) the backups are transferred to an external hard drive, we have three and rotate one drive for another everyday. The problem we are having is we are randomly experiencing input / output errors, when this happens you cannot read / write to the drive, it hasn't unmounted so I can cd to the mount point /media/backup1. The drives are not faulty as it's happening on all of them, so I'm at a loss as to what the problem could be, here is an example of the many errors we get: gzip: stdout: Input/output error /var/lib/backuppc/backuppc_offline: line 47: /media/backup1/Tue/offline.log: Input/output error ls: cannot access /media/backup1/Tue/incr_1083_host1.something.co.uk.tar.gz: Input/output error ls: cannot access /media/backup1/Tue/incr_1088_host1.something.co.uk.tar.gz: Input/output error ls: cannot access /media/backup1/Tue/incr_1089_host1.something.co.uk.tar.gz: Input/output error ls: cannot access /media/backup1/Tue/incr_1090_host1.something.co.uk.tar.gz: Input/output error /var/lib/backuppc/backuppc_offline: line 39: /media/backup1/Tue/offline.log: Input/output error /var/lib/backuppc/backuppc_offline: line 44: /media/backup1/Tue/offline.log: Input/output error /var/lib/backuppc/backuppc_offline: line 45: /media/backup1/Tue/incr_1090_host1.something.co.uk.tar.gz: Input/output error /var/lib/backuppc/backuppc_offline: line 47: /media/backup1/Tue/offline.log: Input/output error ls: cannot access /media/backup1/Tue/incr_591_tech2.something.co.uk.tar.gz: Input/output error /var/lib/backuppc/backuppc_offline: line 44: /media/backup1/Tue/offline.log: Input/output error /var/lib/backuppc/backuppc_offline: line 45: /media/backup1/Tue/incr_591_tech2.something.co.uk.tar.gz: Input/output error /var/lib/backuppc/backuppc_offline: line 47: /media/backup1/Tue/offline.log: Input/output error ls: cannot access /media/backup1/Tue/incr_592_tech3.something.co.uk.tar.gz: Input/output error ls: cannot access /media/backup1/Tue/incr_593_tech3.something.co.uk.tar.gz: Input/output error /var/lib/backuppc/backuppc_offline: line 44: /media/backup1/Tue/offline.log: Input/output error /var/lib/backuppc/backuppc_offline: line 45: /media/backup1/Tue/incr_593_tech3.something.co.uk.tar.gz: Input/output error /var/lib/backuppc/backuppc_offline: line 47: /media/backup1/Tue/offline.log: Input/output error EDIT » Resolved So it turns out Quamis was right, even though I didn't think it was possible it was actually a problem with the drive. You see we have three drives all formatted to ext2, on two of them we were getting I/O errors frequently, I cam back to Quamis' answer and discovered the fsck command, so ran it against the problems drives: fsck /dev/sdb1 This found and fixed a load of problems on the drive, most probably caused by power outages / unsafe removal of drives etc, as the drives are in the xt2 format they aren't journalled and thus aren't protected against such issues. Drives are now working beautifully, thanks all! :D

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  • How to create a Windows 7 installation usb media from linux ? (to install Windows 7) - Help need to know better method

    - by Abel Coto
    I have been reading some web pages and posts here and in other forums about how to create a Windows 7 installation Usb media (to install windows 7 using a usb) from linux. I asked in technet about this , and they give me general ideas about how to do it I personally am not very familiar with linux, but basicaly all that you need to do... in whatever way you do it is the following: Format a usb flash drive, either fat32 or ntfs create a partition that is large enough to host the windows installation (give or take 3GB for 64bit, aroudn 2.5gb for 32bit) and mark that partition as active/bootable. Since this can be done with windows, but just as well with a tool like gparted, you should be able to do the same in debian. Once you have created that partition, mount the iso that you download, and copy all files starting from the root, into the root of the usb flash drive. That's all there's to it. There is a method that i found in various places,that is almost the same that the man of technet has said. But,there is a step,that in that method is done,that i don't know if it is really necessary,or not. Not allways dd works.Basically, the missing step was to write a proper boot sector to the usb stick, which can be done from linux with ms-sys. This works with the Win7 retail version. Here is the complete rundown again: Install ms-sys Check what device your usb media is asigned - here we will assume it is /dev/sdb. Delete all partitions, create a new one taking up all the space, set type to NTFS, and set it bootable: *# cfdisk /dev/sdb* Create NTFS filesystem: *# mkfs.ntfs -f /dev/sdb1* Mount iso and usb media: *# mount -o loop win7.iso /mnt/iso # mount /dev/sdb1 /mnt/usb* Copy over all files: *# cp -r /mnt/iso/* /mnt/usb/* Write Windows 7 MBR on usb stick: *# ms-sys -7 /dev/sdb* ...and you're done. Shouldn't the usb work without doing the last step "# ms-sys -7 /dev/sdb" or to make the usb bootable , is a must , not only to mark the partition as bootable ? Would be better use rsync instead of cp -r ? All this steps should be done as root, i suppose , or if not , chmod to 664 and chown the directories where are mounted the usb and the iso, no ? But i suppose that the easier thing is to copy the data as root , and that this will not affect to the data. Has anyone tried this method or some similar like copying the iso with dd ?

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  • Publish Static Content to WebLogic

    - by James Taylor
    Most people know WebLogic has a built in web server. Typically this is not an issue as you deploy java applications and WebLogic publishes to the web. But what if you just want to display a simple static HTML page. In WebLogic you can develop a simple web application to display static HTML content. In this example I used WLS 10.3.3. I want to display 2 files, an HTML file, and an xsd for reference. Create a directory of your choice, this is what I will call the document root. mkdir /u01/oracle/doc_root Copy the static files to this directory  In the document root directory created in step 1 create the directory WEB-INF mkdir WEB-INF In the WEB-INF directory create a file called web.xml with the following content <?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE web-app PUBLIC "-//Sun Microsystems, Inc.//DTD Web Application 2.3//EN" "http://java.sun.com/j2ee/dtds/web-app_2_3.dtd"> <web-app> </web-app> Login to the WebLogic console to deploy application Click on Deployments Click on Lock & Edit Click Install and set the path to the directory created in step 1 Leave default "Install this deployment as an application" and click Next Select a Managed Server to deploy to and click Next Accept the defaults and click Finish  Deployment completes successfully, now click the Activate Changes You should now see the application started in the deployments You can now access your static content via the following URL http://localhost:7001/doc_root/helloworld.html

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  • Managing JS and CSS for a static HTML web application

    - by Josh Kelley
    I'm working on a smallish web application that uses a little bit of static HTML and relies on JavaScript to load the application data as JSON and dynamically create the web page elements from that. First question: Is this a fundamentally bad idea? I'm unclear on how many web sites and web applications completely dispense with server-side generation of HTML. (There are obvious disadvantages of JS-only web apps in the areas of graceful degradation / progressive enhancement and being search engine friendly, but I don't believe that these are an issue for this particular app.) Second question: What's the best way to manage the static HTML, JS, and CSS? For my "development build," I'd like non-minified third-party code, multiple JS and CSS files for easier organization, etc. For the "release build," everything should be minified, concatenated together, etc. If I was doing server-side generation of HTML, it'd be easy to have my web framework generate different development versus release HTML that includes multiple verbose versus concatenated minified code. But given that I'm only doing any static HTML, what's the best way to manage this? (I realize I could hack something together with ERB or Perl, but I'm wondering if there are any standard solutions.) In particular, since I'm not doing any server-side HTML generation, is there an easy, semi-standard way of setting up my static HTML so that it contains code like <script src="js/vendors/jquery.js"></script> <script src="js/class_a.js"></script> <script src="js/class_b.js"></script> <script src="js/main.js"></script> at development time and <script src="http://ajax.googleapis.com/ajax/libs/jquery/1.8.2/jquery.min.js"></script> <script src="js/entire_app.min.js"></script> for release?

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  • So You Want to Be a Social Media Director

    - by Mike Stiles
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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