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• Windows Phone 7 Development Updates &ndash; March 8th 2011

  - by Nikita Polyakov

  Here are the latest update from the Windows Phone 7 Developer Worlds that went live this month. Here are some of the latest numbers: Windows Phone Marketplace currently offers more than 9,000 quality apps and games and enjoys a base of over 32,000 registered developers, delivering an average of 100 new apps every day. There have been over 1 million downloads of the developers tools for Windows Phone 7. Trial version help you sell more Trials result in higher sales by the numbers: Users like trials  - paid apps with trial functionality are downloaded 70 times more than paid apps that don’t Nearly 1 out of 10 trial apps downloaded convert to a purchase and generate 10 times more revenue on average than paid apps that don’t include trial functionality. Trial downloads convert to paid downloads quickly. More than half of trial downloads that convert to a sale do so within the 1st 24 hours of trial download, and mostly within 2 hours of trial download. Microsoft Ad Control is gaining traction By the numbers - ad supported Windows Phone 7 apps are: Roughly ¼ of all registered U.S. WP7 developers have downloaded the free Ad SDK for Silverlight and XNA Of ad funded apps, over 95 percent use the free Microsoft Advertising Ad Control Monthly impressions from our Ad Exchange has continued to grow by double digits – impressions increased by 376 percent since January Ad Control, the first wave of “How Do I” videos are now available on MSDN: Create an Ad in a Windows Phone 7 XNA Game App Register Ad-Enabled Windows Phone 7 Apps Measure Ad Performance of Windows Phone 7 Apps Boarder International App submission for Free Apps through Yalla Apps As of today you can start submitting your free applications in developer markets that are currently not covered by Microsoft. To submit your Free application if you DO NOT belong to one of the Marketplace supported countries, go to: Yalla Apps Marketplace Policy Updates: Free App Marketplace Submission upped to 100 and other news Microsoft has been revisiting a few of our Marketplace policies based on feedback from developers to reduce friction and cost, word for word: 1. We have raised the limit on the number of certifications that can be performed for FREE apps at no cost to the registered developer from five to 100. This was a common request from developers which we are glad to implement after building alternate methods to ensure that users can find and download high quality apps. 2. We have converted policy 5.6 - related to the inclusion of contact information for support - from a mandatory to an optional policy. This is still a strongly recommended best practice, but we recognized and responded to developer feedback that this policy was creating excessive drag on the certification process for developers without commensurate user benefit for all apps. 3. We also understand the desire for clarification with regard to our policy on applications distributed under open source licenses.  The Marketplace Application Provider Agreement (APA) already permits applications under the BSD, MIT, Apache Software License 2.0 and Microsoft Public License.  We plan to update the APA shortly to clarify that we also permit applications under the Eclipse Public License, the Mozilla Public License and other, similar licenses and we continue to explore the possibility of accommodating additional OSS licenses. Enjoy and happy coding! Official Blog Post for reference.

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• RPi and Java Embedded GPIO: Sensor Connections for Java Enabled Interface

  - by hinkmond

  Now we're ready to connect the hardware needed to make a static electricity sensor for the Raspberry Pi and use Java code to access it through a GPIO port. First, very carefully bend the NTE312 (or MPF-102) transistor "gate" pin (see the diagram on the back of the package or refer to the pin diagram on the Web). You can see it in the inset photo on the bottom left corner. I bent the leftmost pin of the NTE312 transistor as I held the flat part toward me. That is going to be your antenna. So, connect one of the jumper wires to the bent pin. I used the dark green jumper wire (looks almost black; coiled at the bottom) in the photo. Then push the other 2 pins of the transistor into your breadboard. Connect one of the pins to Pin # 1 (3.3V) on the GPIO header of your RPi. See the diagram if you need to glance back at it. In the photo, that's the orange jumper wire. And connect the final unconnected transistor pin to Pin # 22 (GPIO25) on the RPi header. That's the blue jumper wire in my photo. For reference, connect the LED anode (long pin on a common anode LED/short pin on a common cathode LED, check your LED pin diagram) to the same breadboard hole that is connecting to Pin # 22 (same row of holes where the blue wire is connected), and connect the other pin of the LED to GROUND (row of holes that connect to the black wire in the photo). Test by blowing up a balloon, rubbing it on your hair (or your co-worker's hair, if you are hair-challenged) to statically charge it, and bringing it near your antenna (green wire in the photo). The LED should light up when it's near and go off when you pull it away. If you need more static charge, find a co-worker with really long hair, or rub the balloon on a piece of silk (which is just as good but not as fun). Next blog post is where we do some Java coding to access this sensor on your RPi. Finally, back to software! Ha! Hinkmond

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• WebLogic Partner Community Newsletter November 2012

  - by JuergenKress

  Dear WebLogic partner community member Too many different product from Oracle, no idea how do they fit together? Get a copy of the Oracle catalog, an excellent overview of the Oracle middleware portfolio. If you have missed the Oracle OpenWorld WebLogic, Java and ExaLogic highlights - you can now watch our community webcast on-demand. To experience and learn more about WebLogic 12c, make sure you attend one of the upcoming WebLogic 12c bootcamps. We are continuously adding many more locations to our training road-show! If you like to suggest an additional location, Please feel free to write us @wlscommunity on twitter. The key presentations from Oracle OpenWorld 2012 are published at our WebLogic Community Workspace (WebLogic Community membership required): Exalogic X3-2 launch (.pptx) & ExaLogic references 2012 (ppt) & General Session Building and Managing a Private Oracle Java & Experiences building JavaEE based PaaS Platform Compressed presentation & Oracle Enterprise Manager 12c Cloud Control Demo (Zip) & Coherence Past Present And Future (ppt)& Coherence Web Elastic Data on WebLogic 12c (zip) & Oracle Tuxedo What’s New in 12c (.pptx) & Tuxedo Java Services(.pptx). One of the newest product in the middleware family ADF Mobile & ADF Essentials is now available. Andrejus published an article on how to implement ADF Essentials on Glassfish. When you design mobile solutions, you might want to make use of the Oracle Fusion Applications user experience design patterns. We continue to promote and create joint partner marketing campaigns to upgrade iAS to WebLogic, please contact myself if you are interested! Critical patch updates have been also released for iAs and the whole middleware stack, please make sure that you implement them. Jürgen Kress Oracle WebLogic Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/WebLogicnewsNovember2012 (OPN Account required) To become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic Community newsletter,newsletter,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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• WebLogic Partner Community Newsletter November 2012

  - by JuergenKress

  Dear WebLogic partner community member Too many different product from Oracle, no idea how do they fit together? Get a copy of the Oracle catalog, an excellent overview of the Oracle middleware portfolio. If you have missed the Oracle OpenWorld WebLogic, Java and ExaLogic highlights - you can now watch our community webcast on-demand. To experience and learn more about WebLogic 12c, make sure you attend one of the upcoming WebLogic 12c bootcamps. We are continuously adding many more locations to our training road-show! If you like to suggest an additional location, Please feel free to write us @wlscommunity on twitter. The key presentations from Oracle OpenWorld 2012 are published at our WebLogic Community Workspace (WebLogic Community membership required): Exalogic X3-2 launch (.pptx) & ExaLogic references 2012 (ppt) & General Session Building and Managing a Private Oracle Java & Experiences building JavaEE based PaaS Platform Compressed presentation & Oracle Enterprise Manager 12c Cloud Control Demo (Zip) & Coherence Past Present And Future (ppt)& Coherence Web Elastic Data on WebLogic 12c (zip) & Oracle Tuxedo What’s New in 12c (.pptx) & Tuxedo Java Services(.pptx). One of the newest product in the middleware family ADF Mobile & ADF Essentials is now available. Andrejus published an article on how to implement ADF Essentials on Glassfish. When you design mobile solutions, you might want to make use of the Oracle Fusion Applications user experience design patterns. We continue to promote and create joint partner marketing campaigns to upgrade iAS to WebLogic, please contact myself if you are interested! Critical patch updates have been also released for iAs and the whole middleware stack, please make sure that you implement them. Jürgen Kress Oracle WebLogic Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/WebLogicnewsNovember2012 (OPN Account required) To become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic Community newsletter,newsletter,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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• SQL – Biggest Concerns in a Data-Driven World

  - by Pinal Dave

  The ongoing chaos over Government Agency’s snooping has ignited a heated debate on privacy of personal data and its use by government and/or other institutions. It has created a feeling of disapproval and distrust among users. This incident proves to be a lesson for companies that are looking to leverage their business using a data driven approach. According to analysts, the goal of gathering personal information should be to deliver benefits to both the parties – the user as well as the data collector(government or business). Using data the right way is crucial, and companies need to deploy the right software applications and systems to ensure that their efforts are well-directed. However, there are various issues plaguing analysts regarding available software, which are highlighted below. According to a InformationWeek 2013 Survey of Analytics, Business Intelligence and Information Management where 541 business technology professionals contributed as respondents, it was discovered that the biggest concern was deemed to be the scarcity of expertise and high costs associated with the same. This concern was voiced by as many as 38% of the participants. A close second came out to be the issue of data warehouse appliance platforms being expensive, with 33% of those present believing it to be a huge roadblock. Another revelation made in this respect was that 31% professionals weren’t even sure how Data Analytics can create business opportunities for them. Another 17% shared that they found data platform technologies such as Hadoop and NoSQL technologies hard to learn. These results clearly pointed out that there are awareness and expertise issues that also need much attention. Unless the demand-supply gap of Business Intelligence professionals well versed in data analysis technologies is met, this divide is going to affect how companies make the most of their BI campaigns. One of the key action points that can be taken to salvage the situation, is to provide training on Data Analytics concepts. Koenig Solutions offer courses on many such technologies including a course on MCSE SQL Server 2012: BI Platform. So it’s time to brush up your skills and get down to work in a data driven world that awaits you ahead. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Move Data into the grid for scalable, predictable response times

  - by JuergenKress

  CloudTran is pleased to introduce the availability of the CloudTran Transaction and Persistence Manager for creating scalable, reliable data services on the Oracle Coherence In-Memory Data Grid (IMDG). Use of IMDG architectures has been key to handling today’s web-scale loads because it eliminates database latency by storing important and frequently access data in memory instead of on disk. The CloudTran product lets developers easily use an IMDG for full ACID-compliant transactions without having to be concerned about the location or spread of data. The system has its own implementation of fast, scalable distributed transactions that does NOT depend on XA protocols but still guarantees all ACID properties. Plus, CloudTran asynchronously replicates data going into the IMDG to back-end datastores and back-up data centers, again ensuring ACID properties. CloudTran can be accessed through Java Persistence API (JPA via TopLink Grid) and now, through a new Low-Level API, or LLAPI. This is ideal for use in SOA applications that need data reliability, high availability, performance, and scalability. It is still in its limited beta release, the LLAPI gives developers the ability to use standard put/remove logic available in Coherence and then wrap logic with simple Spring annotations or XML+AspectJ to start transactions. An important feature of LLAPI is the ability to join transactions. This is a common outcome for SOA applications that need to reduce network traffic by aggregating data into single cache entries and then doing SOA service processing in the node holding the data. This results in the need to orchestrate transaction processing across multiple service calls. CloudTran has the capability to handle these “multi-client” transactions at speed with no loss in ACID properties. Developing software around an IMDG like Oracle Coherence is an important choice for today’s web-scale applications and services. But this introduces new architectural considerations to maintain scalability in light of increased network loads and data movement. Without using CloudTran, developers are faced with an incredibly difficult task to ensure data reliability, availability, performance, and scalability when working with an IMDG. Working with highly distributed data that is entirely volatile while stored in memory presents numerous edge cases where failures can result in data loss. The CloudTran product takes care of all of this, leaving developers with the confidence and peace of mind that all data is processed correctly. For those interested in evaluating the CloudTran product and IMDGs, take a look at this link for more information: http://www.CloudTran.com/downloadAPI.ph , or send your questions to [email protected]. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: CloudTran,data grid,M,SOA Community,Oracle SOA,Oracle BPM,BPM,Community,OPN,Jürgen Kress

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• F# Objects &ndash; Integrating with the other .Net Languages &ndash; Part 1

  - by MarkPearl

  In the next few blog posts I am going to explore objects in F#. Up to now, my dabbling in F# has really been a few liners and while I haven’t reached the point where F# is my language of preference – I am already seeing the benefits of the language when solving certain types of programming problems. For me I believe that the F# language will be used in a silo like architecture and that the real benefit of having F# under your belt is so that you can solve problems that F# lends itself towards and then interact with other .Net languages in doing the rest. When I was still very new to the F# language I did the following post covering how to get F# & C# to talk to each other. Today I am going to use a similar approach to demonstrate the structure of F# objects when inter-operating with other languages. Lets start with an empty F# class … type Person() = class end   Very simple, and all we really have done is declared an object that has nothing in it. We could if we wanted to make an object that takes a constructor with parameters… the code for this would look something like this… type Person =     {         Firstname : string         Lastname : string     }   What’s interesting about this syntax is when you try and interop with this object from another .Net language like C# - you would see the following…   Not only has a constructor been created that accepts two parameters, but Firstname and Lastname are also exposed on the object. Now it’s important to keep in mind that value holders in F# are immutable by default, so you would not be able to change the value of Firstname after the construction of the object – in C# terms it has been set to readonly. One could however explicitly state that the value holders were mutable, which would then allow you to change the values after the actual creation of the object. type Person = { mutable Firstname : string mutable Lastname : string }   Something that bugged me for a while was what if I wanted to have an F# object that requires values in its constructor, but does not expose them as part of the object. After bashing my head for a few moments I came up with the following syntax – which achieves this result. type Person(Firstname : string, Lastname : string) = member v.Fullname = Firstname + " " + Lastname What I haven’t figured out yet is what is the difference between the () & {} brackets when declaring an object.

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• The Numbers of Customer Experience

  - by Christie Flanagan

  This week, we’ll be continuing our conversations about Customer Experience (CX) on the Oracle WebCenter blog.  While we all know that customer experience is critically important for acquiring new customers and engendering long term brand loyalty, I thought we could kick this week off by taking a look at the numbers of customer experience.   I’m sure you’ll agree that nothing quite puts things into perspective like numbers and figures. A whopping 86% of consumers say that they are willing to pay more for a better customer experience.  But many companies are failing to step up to the challenge.  And when companies fail deliver on customer experience expectations, they leave money on the table. A huge percentage of customers, 89%, begin doing business with a competitor following a poor customer experience. Breaking up isn’t hard to do and today’s empowered customers have no qualms about taking their business elsewhere when their expectations for customer experience are not met. Over a quarter of consumers, 26%, posted a negative comment on a social networking site like Facebook or Twitter following a poor customer experience. Today, individual customer service failures have the ability to easily snowball.  An unsatisfied customer has the ability to easily share their rancor with their entire social network and chip away at your brand’s reputation. A large number of consumers, 79%,  who shared complaints about poor customer experience online had their complaints ignored.  Companies ignore customer complaints at their own peril.  And unsatisfied customers, when handled effectively, have the potential to become advocates for your brand.  Of the 21% of consumers who did get responses to complaints, more than half had positive reactions to the same company about which they were previously complaining. Half of consumers will give a brand only a week to respond to a question before they stop doing business with them.  The clock is ticking when customers have questions about your brand and a week is an eternity in the realm of customer experience.  The source for these stats is the 2011 Customer Experience Impact (CEI) Report, which explores the relationship between consumers and brands.  The report is based on a survey commissioned by RightNow (acquired by Oracle in 2012) and conducted by Harris Interactive. If you’re interested in seeing more facts and figures about customer experience, download the full report.

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• Why CoffeeScript is tough to maintain

  - by Renso

  I recently started trying out CoffeeScript only to find out that it caused more headaches. The abstraction level of jQuery was perfect, it did not dictate to coders how to design their code, it just works. However, I recently posted a request to the CoffeeScript team to consider introducing curly braces to help with more complex code to control the flow of logic. For example a if-then-else with many nested levels can be near impossible to debug without tracing through it when using CoffeeScript. Also with IDEs like Visual Studio, regular JavaScript intellicense and auto-formatting make it easy to appropriate indent nested levels without any work on the part of the developer and reading it is not that hard, especially with some extensions that show vertical lines in the code editor to help see what is nested within what part of the code.However with CoffeeScript that is not the case. The samples given in the CoffeeScript web site are of course just simple examples to explain the features and one gets excited pretty quick over the powerful shortcuts. I tried to convert a piece of JavaScript over to CoffeeScript and gave up since you need to first of all remove ALL non CoffeeScript coding constructs for it to even compile. However js2coffee can help with that. However to keep track of nested levels became something that was simply not manageable using CoffeeScript.Furthermore, any coding language that controls the flow of logic by indentation is extremely dangerous for obvious reasons. I liked CoffeeScript a lot, but the fact that the logical flow of the code is controlled by how much you indent code, spaces or tabs, is not reliable as there is no way the programmer has an easy way of knowing what parts of the code will get hit when the code spans a page.When I suggested introducing curly braces in CoffeeScript the team, one contributor advised me that my code needs to be re-designed! Needless to say that is absurd. When I included a piece of the code he asked my if it was legacy code. It's like saying to a Java programmer, sorry you cannot use Java because we don't agree with how you write your code.jashkenas from the CoffeeScript blog gave some great suggestions and made the point that introducing curly braces would be very problematic for them as they use them to denote objects. Makes sense, but I would still love to see some way to replace code flow control with spaces and indentation to something more concrete and human readable.

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• SQL SERVER – Backup SQL databases to Box or SkyDrive

  - by Pinal Dave

  To ensure your SQL Server or Azure databases remain safe, you should backup your databases periodically. And it is important to store the backups in a reliable location. Microsoft SkyDrive currently offers 7GB free, Box offers 5GB free – both are reliable and it is simple to send your backups there. SQLBackupAndFTP in it’s latest version 9 added the option to backup to SkyDrive and Box ( in addition to local/network folder, NAS drive, FTP, Dropbox, Google Drive and Amazon S3). Just select the databases that you’d like to backup and select to store the backups in SkyDrive or Box. Below I will show you how to do it in details Select databases to backup First connect to your SQL Server or Azure Sql Database. Then select the databases you’d like to backup. Connect to SkyDrive or Box cloud If you have a free version of SQLBackupAndFTP Box destination is included, but SkyDrive destination will be disabled as it is available in the Standard version or above. Click “Try now” to get 30 days trial on all options On the “SkyDrive Settings” form you’ll need to authorize SQLBackupAndFTP to access your SkyDrive. Click “Authorize…” to open SkyDrive authorization page in your browser, sign in your to SkyDrive account and click at “Allow” . On the next page you will see the field with authorization code. Copy it to the clipboard. Box operation is just the same. After that return to SQLBackupAndFTP, paste the authorization code and click “OK” . After you are authorized, you can enter the path to a backup folder. SQLBackupAndFTP will create the folder if it does not exist. That’s all what has to be done to backup to SkyDrive or Box cloud.  You can now click on “Run Now” button to test this job. Conclusion Whatever is your preference for storing SQL backups, it is easy with SQLBackupAndFTP. Note that at the time of this writing they are running a very rare promotion on volume licenses: 5–9 licenses: 20% off 10–19 licenses: 35% off more than 20 licenses: 50% off Please let me know your favorite options for storing the backups. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Automate RAC Cluster Upgrades using EM12c

  - by HariSrinivasan

  One of the most arduous processes  in DB maintenance is upgrading Databases across major versions, especially for complex RAC Clusters.With the release of Database Plug-in  (12.1.0.5.0), EM12c Rel 3 (12.1.0.3.0)  now supports automated upgrading of RAC Clusters in addition to Standalone Databases. This automation includes: Upgrade of the complete Cluster across the nodes. ( Example: 11.1.0.7 CRS, ASM, RAC DB  ->   11.2.0.4 or 12.1.0.1 GI, RAC DB)  Best practices in tune with your operations, where you can automate upgrade in steps: Step 1: Upgrade the Clusterware to Grid Infrastructure (Allowing you to wait, test and then move to DBs). Step 2: Upgrade RAC DBs either separately or in group (Mass upgrade of RAC DB's in the cluster). Standard pre-requisite checks like Cluster Verification Utility (CVU) and RAC checks Division of Upgrade process into Non-downtime activities (like laying down the new Oracle Homes (OH), running checks) to Downtime Activities (like Upgrading Clusterware to GI, Upgrading RAC) there by lowering the downtime required. Ability to configure Back up and Restore options as a part of this upgrade process. You can choose to : a. Take Backup via this process (either Guaranteed Restore Point (GRP) or RMAN) b. Set the procedure to pause just before the upgrade step to allow you to take a custom backup c. Ignore backup completely, if there are external mechanisms already in place.  High Level Steps: Select the Procedure "Upgrade Database" from Database Provisioning Home page. Choose the Target Type for upgrade and the Destination version Pick and choose the Cluster, it picks up the complete topology since the clusterware/GI isn't upgraded already Select the Gold Image of the destination version for deploying both the GI and RAC OHs Specify new OH patch, credentials, choose the Restore and Backup options, if required provide additional pre and post scripts Set the Break points in the procedure execution to isolate Downtime activities Submit and track the procedure's execution status.  The animation below captures the steps in the wizard.  For step by step process and to understand the support matrix check this documentation link. Explore the functionality!! In the next blog, will talk about automating rolling Upgrades of Databases in Physical Standby Data Guard environment using Transient Logical Standby.

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• ArchBeat Link-o-Rama for November 16, 2012

  - by Bob Rhubart

  X.509 Certificate Revocation Checking Using OCSP protocol with Oracle WebLogic Server 12c | Abhijit Patil Abhijit Patil's article focuses on how to use X.509 Certificate Revocation Checking Functionality with the OCSP protocol to validate in-bound certificates. Although this article focuses on inbound OCSP validation using OCSP, Oracle WebLogic Server 12c also supports outbound OCSP validation. Leveraging Oracle Scorecard and Strategy Management for Everyday BI Needs "Oracle Scorecard and Strategy Management (OSSM) is built-upon the premise that a scorecard system should not be separate from the BI system, like many comparable tools are today," says author Kevin McGinely. "Instead of a separate application with its own data, its own data definitions, and its own front-end, Oracle made the choice to integrate OSSM directly into OBIEE." Applying BI for personal productivity recognition and gamification | Capgemini Oracle Blog "It is quite obvious that if you want people to participate you need an appealing and intuitive user interface," says Capgemini's Henk Vermeulen in this interesting exploration of gamification in the enterprise. Build and release OSB projects with Maven | Edwin Biemond "With Maven we are able to build and deploy OSB projects," says Oracle ACE Edwin Biemond. "The artifacts generated by Maven called snaphosts and releases can be automatically uploaded to a software repository. These versioned OSB jars can then be downloaded by the OSB Servers and deployed." Biemond shows you how in this detailed technical post. ADF Generator for Dynamic ADF BC and ADF UI | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis' post is an extension of his OOW12 presentation, "Oracle ADF Implementations Around the Globe: Best Practices," and includes the sample application he promised to share. Service-oriented organizations have a head start in the cloud race | ZDNet ZDNet SOA blogger Joe McKendrick offers a snapshot of a recent report Forrester analyst James Staten. Oracle Fusion Middleware Security: X509 Fallback to Form | Debasish BhattacharyaOracle Fusion Middleware A-Team architect Debasish Bhattacharya shares a solution that resulted from brainstorming with colleagues Chris Johnson and Brian Eidelman. "The solution is not very difficult," says Bhattacharya, "though it needs some additional configurations and coding." It's all presented in this detailed post. Agile Architecture | David Sprott "There is ample evidence that Agile Architecture is a primary contributor to business agility, yet we do not have a well understood architecture management system that integrates with Agile methods," observes David Sprott in this extensive post. Thought for the Day "Operating systems are like underwear — nobody really wants to look at them." — Bill Joy Source: SoftwareQuotes.com

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• SOA Community Newsletter September 2012

  - by JuergenKress

  Dear SOA partner community member Are you ready for Oracle Open World 2012? If you are planning to attend, make sure that you prepare your trip to San Francisco. If you could not make it, watch the keynotes live on-demand. You can also plan and decide to visit the SOA, Cloud and Service Technology Symposium 2012 and meet Tim Hall and Demed Lher from our product management team in London. As an Oracle partner you will get 50% discount on the conference pass, please use the code DJMXZ370 and avail your discount. The BPM Solution Catalogue is now live, make sure you use the process examples and contribute your processes. SOA Proactive support is the best resource to support your SOA implementations. To administrate your SOA systems Enterprise Manager Cloud Control 12c is the best tool, you can now attend thefree on-demand training. EM12c, Real User Experience Insight 12R1 gives you all the details, checkout our new demo. The BPM11g demo for Oracle E-Business Suite has become available. A wonderful SOA demo case is the Fusion Order Demo, Antony Reynolds posted an article how to update it on SOA Suite PS5. If you do use Coherence e.g. for SOA Suite, checkout the extension from our partner CloudTran. In this edition to this you will also find articles from: Automatically Disable Proxy Service to avoid overloading OSB By Jian Liang & Storing SCA Metadata in the Oracle Metadata Services Repository by Nicolás Fonnegra Martinez and Markus Lohn & Exploring MDS Explorer by Mark Nelson & Using Cloud OER to Find Fusion Applications On-Premise Service Concrete WSDL URL by Rajesh Raheja & Oracle Service Bus duplicate message check using Coherence by Jan van Zoggel & Installing Oracle SOA Suite10g on Oracle Enterprise Linux Lonneke Dikmans & Generating an EJB SDO Service Interface for Oracle SOA Suite by Edwin Biemond. Jürgen Kress Oracle SOA & BPM Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/soanewsSeptember2012 (OPN Account required) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA Community newsletter,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• Commerce, Anyway You Want It

  - by David Dorf

  I believe our industry is finally starting to realize the importance of letting consumers determine how, when, and where to interact with retailers.  Over the last few months I've seen several articles discussing the importance of removing the barriers between existing channels. Paula Rosenblum of RSR first brought the term omni-channel to my attention back in September. She stated, "omni-channel retail isn’t the merging of channels – rather, it’s the use of all possible channels (present and future) to enhance the customer experience in a profitable way." I added to her thoughts in this blog posting in which I said, "For retailers to provide an omni-channel experience, there needs to be one logical representation of products, prices, promotions, and customers across all channels. The only thing that varies is the presentation of the content based on the delivery mechanism (e.g. shelf labels, mobile phone, web site, print, etc.) and often these mechanisms can be combined in various ways." More recently Brian Walker of Gartner suggested we stop using the term multi-channel and begin thinking more about consumer touch-points. "It is time for organizations to leave their channel-oriented ways behind, and enter the era of agile commerce--optimizing their people, processes and technology to serve today's empowered, ever-connected customers across this rapidly evolving set of customer touch points." Now Jason Goldberg, better known as RetailGeek, says we should start breaking down the channel silos by re-casting the VP of E-Commerce as the VP of Digital Marketing, and change his/her focus to driving sales across all channels using digital media. This logic is based on the fact that consumers switch between channels, or touch-points as Brian prefers, as part of their larger buying process. Today's smart consumer leverages the Web, mobile, and stores to provide the best shopping experience, so retailers need to make this easier. Regardless of what we call it, the key take-away is that "multi-channel" is not only an antiquated term but also an idea who's time has passed.  Today, retailers must look at e-commerce, m-commerce, f-commerce, catalogs, and traditional store sales collectively and through the consumers' eyes.  The goal is not to drive sales through each channel but rather to just drive sales -- using whatever method the customer prefers.  There really should be just one cart.

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• Software monetization that is not evil

  - by t0x1n

  I have a free open-source project with around 800K downloads to date. I've been contacted by some monetization companies from time to time and turned them down, since I didn't want toolbar malware associated with my software. I was wondering however, is there a non-evil way to monetize software ? Here are the options as I know them: Add a donation button. I don't feel comfortable with that as I really don't need "donations" - I'm paid quite well. Donating users may feel entitled to support etc. (see the second to last bullet) Add ads inside your application. In the web that may be acceptable, but in a desktop program it looks incredibly lame. Charge a small amount for each download. This model works well in the mobile world, but I suspect no one will go for it on the desktop. It doesn't mix well with open source, though I suppose I could charge only for the binaries (most users won't go to the hassle of compiling the sources). People may expect support etc. after having explicitly paid (see next bullet). Make money off a service / community / support associated with the program. This is one route I definitely don't want to take, I don't want any sort of hassle beyond coding. I assure you, the program is top notch (albeit simple) and I'm not aware of any bugs as of yet (there are support forums and blog comments where users may report them). It is also very simple, documented, and discoverable so I do think I have a case for supplying it "as is". Add affiliate suggestions to your installer. If you use a monetization company, you lose control over what they propose. Unless you can establish some sort of strong trust with the company to supply quality suggestions (I sincerely doubt it), I can't have that. Choosing your own affiliate (e.g. directly suggesting Google Toolbar) is possibly the only viable solution to my mind. Problem is, where do I find a solid affiliate that could actually give value to the user rather than infect his computer with crapware? I thought maybe Babylon (not the toolbar of course, I hate toolbars)?

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• On the art of self-promotion

  - by Tony Davis

  I attended Brent Ozar’s Building the Fastest SQL Servers session at Tech Ed last week, and found myself engulfed in a ‘perfect storm’ of excellent technical and presentational skills coupled with an astute awareness of the value of promoting one’s work. I spend a lot of time at such events talking to developers and DBAs about the value of blogging and writing articles, and my impression is that some could benefit from a touch less modesty and a little more self-promotion. I sense a reticence in many would-be writers. Is what I have to say important enough? Haven’t far more qualified and established commentators, MVPs and so on, already said it? While it’s a good idea to pick reasonably fresh and interesting topics, it’s more important not to let such fears lead to writer’s block. In the eyes of any future employer, your published writing is an extension of your resume. They will not care that a certain MVP knows how to solve problem x, but they will be very interested to see that you have tackled that same problem, and solved it in your own way, and described the process in your own voice. In your current job, your writing is one of the ways you can express to your peers, and to the organization as a whole, the value of what you contribute. Many Developers and DBAs seem to rely on the idea that their work will speak for itself, and that their skill shines out from it. Unfortunately, this isn’t always true. Many Development DBAs, for example, will be painfully aware of the massive effort involved in tuning and adding resilience to rapidly developed applications. However, others in the organization who are unaware of what’s involved in getting an application that is ‘done’ ready for production may dismiss such efforts as fussiness or conservatism. At the dark end of the development cycle, chickens come home to roost, but their droppings tend to land on those trying to clear up the mess. My advice is this: next time you fix a bug or improve the resilience or performance of a database or application, make sure that you use team meetings, informal discussions and so on to ensure that people understand what the problem was and what you had to do to fix it. Use your blog to describe, generally, the process you adopted, the resources you used and the insights that came from your work. Encourage your colleagues to do the same. By spreading the art of self-promotion to everyone involved in an IT project, we get a better idea of the extent of the work and the value of the contribution of all the team members. As always, we’d love to hear what you think. This very week, Simple-talk launches its new blogging platform. If any of this has moved you to ‘throw your hat into the ring’, drop us a mail at [email protected]. Cheers, Tony.

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• On the art of self-promotion

  - by Tony Davis

  I attended Brent Ozar's Building the Fastest SQL Servers session at Tech Ed last week, and found myself engulfed in a 'perfect storm' of excellent technical and presentational skills coupled with an astute awareness of the value of promoting one's work. I spend a lot of time at such events talking to developers and DBAs about the value of blogging and writing articles, and my impression is that some could benefit from a touch less modesty and a little more self-promotion. I sense a reticence in many would-be writers. Is what I have to say important enough? Haven't far more qualified and established commentators, MVPs and so on, already said it? While it's a good idea to pick reasonably fresh and interesting topics, it's more important not to let such fears lead to writer's block. In the eyes of any future employer, your published writing is an extension of your resume. They will not care that a certain MVP knows how to solve problem x, but they will be very interested to see that you have tackled that same problem, and solved it in your own way, and described the process in your own voice. In your current job, your writing is one of the ways you can express to your peers, and to the organization as a whole, the value of what you contribute. Many Developers and DBAs seem to rely on the idea that their work will speak for itself, and that their skill shines out from it. Unfortunately, this isn't always true. Many Development DBAs, for example, will be painfully aware of the massive effort involved in tuning and adding resilience to rapidly developed applications. However, others in the organization who are unaware of what's involved in getting an application that is 'done' ready for production may dismiss such efforts as fussiness or conservatism. At the dark end of the development cycle, chickens come home to roost, but their droppings tend to land on those trying to clear up the mess. My advice is this: next time you fix a bug or improve the resilience or performance of a database or application, make sure that you use team meetings, informal discussions and so on to ensure that people understand what the problem was and what you had to do to fix it. Use your blog to describe, generally, the process you adopted, the resources you used and the insights that came from your work. Encourage your colleagues to do the same. By spreading the art of self-promotion to everyone involved in an IT project, we get a better idea of the extent of the work and the value of the contribution of all the team members. As always, we'd love to hear what you think. This very week, Simple-talk launches its new blogging platform. If any of this has moved you to 'throw your hat into the ring', drop us a mail at [email protected]. Cheers, Tony.

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• Common SOA Problems by C2B2

  - by JuergenKress

  SOA stands for Service Oriented Architecture and has only really come together as a concrete approach in the last 15 years or so, although the concepts involved have been around for longer. Oracle SOA Suite is based around the Service Component Architecture (SCA) devised by the Open SOA collaboration of companies including Oracle and IBM. SCA, as used in SOA suite, is designed as a way to crystallise the concepts of SOA into a standard which ensures that SOA principles like the separation of application and business logic are maintained. Orchestration or Integration? A common thing to see with many people who are beginning to either build a new SOA based infrastructure, or move an old system to be service oriented, is confusion in the purpose of SOA technologies like BPEL and enterprise service buses. For a lot of problems, orchestration tools like BPEL or integration tools like an ESB will both do the job and achieve the right objectives; however it’s important to remember that, although a hammer can be used to drive a screw into wood, that doesn’t mean it’s the best way to do it. Service Integration is the act of connecting components together at a low level, which usually results in a single external endpoint for you to expose to your customers or other teams within your organisation – a simple product ordering system, for example, might integrate a stock checking service and a payment processing service. Process Orchestration, however, is generally a higher level approach whereby the (often externally exposed) service endpoints are brought together to track an end-to-end business process. This might include the earlier example of a product ordering service and couple it with a business rules service and human task to handle edge-cases. A good (but not exhaustive) rule-of-thumb is that integrations performed by an ESB will usually be real-time, whereas process orchestration in a SOA composite might comprise processes which take a certain amount of time to complete, or have to wait pending manual intervention. BPEL vs BPMN For some, with pre-existing SOA or business process projects, this decision is effectively already made. For those embarking on new projects it’s certainly an important consideration for those using Oracle SOA software since, due to the components included in SOA Suite and BPM Suite, the choice of which to buy is determined by what they offer. Oracle SOA suite has no BPMN engine, whereas BPM suite has both a BPMN and a BPEL engine. SOA suite has the ESB component “Mediator”, whereas BPM suite has none. Decisions must be made, therefore, on whether just one or both process modelling languages are to be used. The wrong decision could be costly further down the line. Design for performance: Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: C2B2,SOA best practice,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• Configuring the iPlanet as web tier for Oracle WebCenter Content (UCM)

  - by Adao Junior

  If you are looking for configure the iPlanet as Web server/proxy to use with the Oracle WebCenter Content, you probably won’t found an specific documentation for that or will found some old complex notes related to the old 10gR3. This post will help you out with few simple steps. That’s the diagram of the test scenario, considering that you will deploy in production in an cluster environment. First you need the software, for our scenario you will need: - Oracle iPlanet Web Server 7.0.15+ (Installed) - Oracle WebCenter Content 11gR1 PS5 (Installed) - Oracle WebLogic Web Server Plugins 11g (1.1) - Supported JDK (Using Oracle Java JDK 7u4 for the test) - Certified Client OS - Certified Server OS (Using Oracle Solaris 11 for the test) - Certified Database (Using Oracle Database 11.2.0.3 for the test) Then the configuration: - Download the latest plugin: http://www.oracle.com/technetwork/middleware/ias/downloads/wls-plugins-096117.html - Extract the WLSPlugin11g-iPlanet7.0 in some folder, like <iPlanet_Home>/plugins/wls11 - Include the plugin reference to the magnus.conf: If Unix (Solaris or Linux), include the line: Init fn="load-modules" shlib="/apps/oracle/WebServer7/plugins/wls11/lib/mod_wl.so" If Windows, Include the line:        Init fn="load-modules" shlib="D:\\oracle\\WebServer7\\plugins\\wls11\\lib\\mod_wl.dll" - Include the proxy reference to the obj.conf of each instance: <Object name="weblogic" ppath="*/cs/*"> Service fn="wl-proxy" WebLogicCluster="wcc-node1:16201,wcc-node2:16202, wcc-node3:16203" </Object>   <Object name="weblogic" ppath="*/_dav/*"> Service fn="wl-proxy" WebLogicCluster="wcc-node1:16201,wcc-node2:16202, wcc-node3:16203" </Object>   <Object name="weblogic" ppath="*/_ocsh/*"> Service fn="wl-proxy" WebLogicCluster="wcc-node1:16201,wcc-node2:16202, wcc-node3:16203" </Object>   <Object name="weblogic" ppath="*/adfAuthentication/*"> Service fn="wl-proxy" WebLogicCluster="wcc-node1:16201,wcc-node2:16202, wcc-node3:16203" </Object> If you are using an single node setup, change the Service fn=…. line to something like: Service fn="wl-proxy" WebLogicHost=<wcc-server> WebLogicPort=16200 With these configurations, your should have the WebCenter Content UI working with the iPlanet, test it. [http://<web-server>/cs/] With the UI working, the last step is to configure the WebDav: - Go to the iPlanet Admin Console (usually https://<web-server>:8989) - Go to Configurations >> [instance] >> Virtual Servers >> [Virtual Server] >> WebDAV: - Click New - Populate the URI with /cs/idcplg/webdav: - Select “Anyone (No Authentication)”, the wc Content will take care of the security: This will allow you to use the WebDav feature and the Desktop Integration Suite, including double-byte characters. Anothers iPlanet tunes could be done, I can cover in the next post related to the iPlanet. Cross-posted on the ContentrA.com Blog Related posts:  - Using a Web Proxy Server with WebCenter Family

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• February 2011 Java SE and Java for Business Critical Patch Update Released

  - by eric.maurice

  Hello, this is Eric Maurice again. Oracle released the February 2011 Critical Patch Update for Java SE and Java for Business today. As discussed in a previous blog entry, Oracle currently maintains a separate Critical Patch Update schedule for Java SE and Java for Business because of commitments made prior to the Oracle acquisition in regards to the timing for the publication of Java fixes. Today's Java Critical Patch Update includes fixes for 21 vulnerabilities. The most severe CVSS Base Score for vulnerabilities fixed in this CPU is 10.0, and this Base Score affects 8 vulnerabilities. Out of these 21 vulnerabilities, 13 affect Java client deployments. 12 of these 13 vulnerabilities can be exploited through Untrusted Java Web Start applications and Untrusted Java Applets, which run in the Java sandbox with limited privileges. One of these 13 vulnerabilities can be exploited by running a standalone application. In addition, one of the client vulnerability affects Java Update, a Windows-specific component. 3 of the 21 vulnerabilities affect client and server deployments. These vulnerabilities can be exploited through Untrusted Java Web Start applications and Untrusted Java Applets, as well as be exploited by supplying malicious data to APIs in the specified components, such as, for example, through a web service. 3 vulnerabilities affect Java server deployments only. These vulnerabilities can be exploited by supplying malicious data to APIs in the specified Java components. Note that one of these vulnerabilities (CVE-2010-4476) was the subject of a Security Alert released on February 8th. Finally, one of these vulnerabilities is specific to Java DB, a component in the Java JDK, but not included in the Java Runtime Environment (JRE). As usual, because of the severity of the vulnerabilities fixed in this Critical Patch Update, Oracle recommends that Java customers apply it as soon as possible. The Critical Patch Advisory provides more details about the vulnerabilities addressed in the Critical Patch Update as well as instructions on how to install the fixes and where to get them. Home users should use the Java auto-update mechanism to install the latest version of the Java Runtime Environment 6 update 24 or higher (JRE), which includes the fix for this vulnerability. For More Information: The Critical Patch Updates and Security Alerts page is located at http://www.oracle.com/technetwork/topics/security/alerts-086861.html More information on Oracle Software Security Assurance is located at http://www.oracle.com/us/support/assurance/index.html Consumers can go to http://www.java.com/en/download/installed.jsp to ensure that they have the latest version of Java running on their desktops. More information on Java Update is available at http://www.java.com/en/download/help/java_update.xml

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• ArchBeat Link-o-Rama for 2012-06-28

  - by Bob Rhubart

  Oracle Magazine Technologist of the Year Awards to honor architects at #OOW12 Seven of the ten categories in this year's Oracle Magazine Technologist of the Year Awards are designated to celebrate architects. The winners will be honored at Oracle OpenWorld -- and showered with adulation from their colleagues. Nominations for these awards close on Tuesday July 17, so make sure you submit your nominations right away. Oracle E-Business Suite 12 Certified on Additional Linux Platforms (Oracle E-Business Suite Technology) Oracle E-Business Suite Release 12 (12.1.1 and higher) is now certified on the following additional Linux x86/x86-64 operating systems: Oracle Linux 6 (32-bit), Red Hat Enterprise Linux 6 (32-bit), Red Hat Enterprise Linux 6 (64-bit), and Novell SUSE Linux Enterprise Server (SLES) version 11 (64-bit). FairScheduling Conventions in Hadoop (The Data Warehouse Insider)"If you're going to have several concurrent users and leverage the more interactive aspects of the Hadoop environment (e.g. Pig and Hive scripting), the FairScheduler is definitely the way to go," says Dan McClary. Learn how in his technical post. SOA Learning Library (SOA & BPM Partner Community Blog) The Oracle Learning Library offers a vast collection of e-learning resources covering a mind-boggling array of products and topics. And it's all free—if you have an Oracle.com membership. And if you don't, that's free, too. Could this be any easier? Oracle Fusion Middleware Security: LibOVD: when and how | Andre Correa Fusion Middleware A-Team blogger Andre Correa offers some background on LibOVD and shares technical tips for its use. Virtual Developer Day: Oracle Fusion Development Yes, it's called "Developer Day," but there's plenty for architects, too. This free event includes hands-on labs, live Q&A with product experts, and a dizzying amount of technical information about Oracle ADF and Fusion Development -- all without having to pack a bag or worry about getting stuck in a seat between two professional wrestlers. Tuesday, July 10, 2012 9:00 a.m. PT – 1:00 p.m. PT 11:00 a.m. CT – 3:00 p.m. CT 12:00 p.m. ET – 4:00 p.m. ET 1:00 p.m. BRT – 5:00 p.m. BRT Thought for the Day "Computers allow you to make more mistakes faster than any other invention in human history with the possible exception of handguns and tequila." — Mitch Ratcliffe Source: SoftwareQuotes.com

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• Stuff I learned at Innovate 2011

  - by David Dorf

  After returning from the NRF Innovate 2011 conference, I picked up few nuggets I thought I'd share here.  These thoughts are a bit random, but I hope they're useful nonetheless.Kevin Kelly opened the conference with six verbs that represent the future.  They were Screening, Interacting, Sharing, Accessing, Flowing, and Generating.  It struck me that these are all ways in which we merge the digital and physical worlds.  The internet of things continues to gain momentum.Some buzzwords:  deal economy, subscription commerce, discovery (instead of search), curationThat last one, curation, came up over and over.  Retailers, especially those in fashion, are finding value in helping their customers organize and present their own collections.  Social media has made sharing such collections easy, and mobile lets them take those ideas into the stores.  Mannequins are becoming less relevant.I heard from both HauteLook and Gilt Groupe (flash sale retailers) that a large percentage of their visits come from mobile devices, and most of those are iOS devices.  I find it interesting that even though Android has passed iPhone in units shipped (and will eventually pass iOS as a whole), its still the Apple crowd that leads the way.RadioShack mentioned their Holiday Heroes campaigned was very successful.  They asked their Foursquare users to check-in at a gym, coffee shop, and transportation hub as part of being a hero.  For this feat, customers were awarded a special badge that was worth 20% off at their next store visit. They claim a 3.5x increase in ticket size vs. regular check-in customers, and a 5x increase vs those that don't check-in at all.I also learned of RadioShack's #28 campaign, which is apparently one of the largest Twitter trends ever.  Their partnership with LIVESTRONG has gotten them followers, impressions, and credit for supporting the fight against cancer.The guys at Invodo showed the importance of video to e-commerce.  They gave compelling examples of how video can show customers the value of products better than just words.The highlight of the show was Guy Kawasaki's talk on innovation, which was not only informative but also peppered with humor and personality.  Back in the early days of the internet boom, Guy turned down the CEO position at Yahoo! because the commute was too long.  By his calculation, that was a $2B mistake.There are other good accounts of the conference at the NRF Blog.

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• Latency Matters

  - by Frederic P

  A lot of interest in low latencies has been expressed within the financial services segment, most especially in the stock trading applications where every millisecond directly influences the profitability of the trader. These days, much of the trading is executed by software applications which are trained to respond to each other almost instantaneously. In fact, you could say that we are in an arms race where traders are using any and all options to cut down on the delay in executing transactions, even by moving physically closer to the trading venue. The Solaris OS network stack has traditionally been engineered for high throughput, at the expense of higher latencies. Knowledge of tuning parameters to redress the imbalance is critical for applications that are latency sensitive. We are presenting in this blog how to configure further a default Oracle Solaris 10 installation to reduce network latency. There are many parameters in fact that can be altered, but the most effective ones are intr_blank_time and intr_blank_packets. These parameters affect on-board network throughput and latency on Solaris systems. If interrupt blanking is disabled, packets are processed by the driver as soon as they arrive, resulting in higher network throughput and lower latency, but with higher CPU utilization. With interrupt blanking disabled, processor utilization can be as high as 80–90% in some high-load web server environments. If interrupt blanking is enabled, packets are processed when the interrupt is issued. Enabling interrupt blanking can result in reduced processor utilization and network throughput, but higher network latency. Both parameters should be set at the same time. You can set these parameters by using the ndd command as follows: # ndd -set /dev/eri intr_blank_time 0 # ndd -set /dev/eri intr_blank_packets 0 You can add them to the /etc/system file as follows: set eri:intr_blank_time 0 set eri:intr_blank_packets 0 The value of the interrupt blanking parameter is a trade-off between network throughput and processor utilization. If higher processor utilization is acceptable for achieving higher network throughput, then disable interrupt blanking. If lower processor utilization is preferred and higher network latency is the penalty, then enable interrupt blanking. Our experience at ISV Engineering is that under controlled experiments the above settings result in reduction of network latency by at least 50%; on a two-socket 3GHz Sun Fire X4170 M2 running Solaris 10 Update 9, the above settings improved ping-pong latency from 60µs to 25-30µs with the on-board NIC.

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• ArchBeat Link-o-Rama for July 2, 2013

  - by Bob Rhubart

  One Week To Go: OTN Architect Day: Cloud Computing - July 9, 2013, Redwood Shores, CA. The first OTN Architect Day event of 2013 happens in just one week, on Tuesday July 9 at the Oracle Conference Center in Redwood Shores, CA. Registration is free and you get three sessions by three experts on cloud computing in the real world — plus a panel Q&A for answers to all of your questions. Register now! Oracle Database 12c: Flashback Moving Forward | Lucas Jellema Oracle ACE Director Lucas Jellema's latest of several recent blog posts dealing with various aspects of the recently released Oracle Database 12c. Detroit, Embracing New Auto Technologies, Seeks App Builders This story from the New York Times paints a rosy picture indeed for app developers as the internet of things continues to evolve. Advanced View Criteria Implementation in ADF BC | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis' post focuses on advanced declarative View Criteria features. JDeveloper: Showing a Popup when Selecting an af:selectOneRadio | Timo Hahn Oracle ACE Timo Hahn illustrates a use case in which a popup is displayed each time the user clicks on one of the radio buttons of a button group. Can Technology Innovation Save The New York Times? One of the standout keynotes from the recent QCon New York event, this presentation by New York Times Sr. VP/CIO Marc Frons and CTO/VP Rajiv Pant paints a detailed portrait of the complete transformation of an organization -- not just the IT. Enterprise architects will find this particularly interesting. Video: Meet Growing IT Demand for Databases with Private DBaaS Do you understand the difference between traditional database deployment and database as a service? If not, you'll want to check out this video, which includes an overview of Oracle Enterprise Manager's capabilities for rapid deployment of DBaaS. S Webcast: Zero-Downtime Migration to Oracle Exadata Using Oracle GoldenGate: A Customer Case Study Presenters Alok Pareek (VP, Product Management/Development, Oracle Data Integration) and John F. Martin (CEO of Emerging Markets and CTO IQNavigator) discuss how IQNavigator is using Oracle GoldenGate with Oracle Exadata. Free eBook: Building a Database Cloud for Dummies This free quick-reference guide, organized into six short chapters and supplemented with helpful illustrations, provides a clear overview of the cloud and step-by-step instructions on deploying database as a service. (Registration required.) Thought for the Day "My motto is: Live every day to the fullest – in moderation." — Lindsay Lohan (Born July 2, 1986) Source: brainyquote.com

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• Phone number in meta description bad or good for local rankings NAP

  - by bybe

  Once again I'm at it with increasing people's local rankings and I've learnt so much about local rankings in the past 2 weeks it feels like my brain is gonna pop anyway, question is fairly simple for someone who engages in local rankings and I appreciate the question may be a little guess work but isn't SEO mostly guessing anyway? From what I've read and learned that Google works of a system called nap for local rankings (With many other factors but this question is purely based on NAP). For people who care about local rankings NAP stands for Name of Business / Address of Business / Phone Number for Business. Now what what I've read you don't need the whole NAP to be on one website, a P or just a N can help towards your local rankings. It's believed that NAP rewards more than just P and N for example but knowing Google they might have a diversity checker which is my concern what your get to in a moment. Now of course sites weight differently where your business is posted, it's certainly going to be more credible if your NAP details are on your national phone book than say a blog site, so taking in this consideration too. Pure Guess (Not apart of the question but none the less makes a good read on my belief). Now my guess work would make me believe that the formula would look something like (N)+(A)+(P)x(T) So (N)name would be 1 or 0 to indicate present or not So (A)dress would be 1 or 0 to indicate present or not So (P)hone would be 1 or 0 to indicate present or not So (T)rust would be 1-100 to indicate level of trust So a phone number appearing on youtube might look something like 0+0+1x95= 95 and a NAP appearing on your national phone book might look something like 1+1+1x100= 300 Please note that I'm not saying this is the sole factor and I'm sure its way more complex that this with things like other factors on the page, off the page (Reviews, Links, Clicks) and so on but its still a contributor). The Question My question is fairly simple and I'd imagine hard to impossible to have an actual definite answer to this but maybe someone has seen official wording else where on this, is it bad to include address or phone number in the Meta Description? The reason I ask is that one of my competitors has these elements in the meta descriptions and their local rankings are absolutely superb, the problem I have with this is scrap bot sites like 'Similar Too' 'Seo Rankings' and 1,000's of the other scrap box networks that scrap site and then make urls with your site information are mostly limited to your meta description what this means that your phone number, address and sometimes even your company name if the domain is exact will appear as AP, and even NAP on thousands of websites. So, is it a bad strategy to include phone number and address in meta description, everything I read into would suggest its good of course with the downside of maybe lowering quality of description for click thoughts but top rankings would increase this 10 folds anyhow..

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