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• Oracle Database 12c Spatial: Vector Performance Acceleration

  - by Okcan Yasin Saygili-Oracle

  Most business information has a location component, such as customer addresses, sales territories and physical assets. Businesses can take advantage of their geographic information by incorporating location analysis and intelligence into their information systems. This allows organizations to make better decisions, respond to customers more effectively, and reduce operational costs – increasing ROI and creating competitive advantage. Oracle Database, the industry’s most advanced database,  includes native location capabilities, fully integrated in the kernel, for fast, scalable, reliable and secure spatial and massive graph applications. It is a foundation for deploying enterprise-wide spatial information systems and locationenabled business applications. Developers can extend existing Oracle-based tools and applications, since they can easily incorporate location information directly in their applications, workflows, and services. Spatial Features The geospatial data features of Oracle Spatial and Graph option support complex geographic information systems (GIS) applications, enterprise applications and location services applications. Oracle Spatial and Graph option extends the spatial query and analysis features included in every edition of Oracle Database with the Oracle Locator feature, and provides a robust foundation for applications that require advanced spatial analysis and processing in the Oracle Database. It supports all major spatial data types and models, addressing challenging business-critical requirements from various industries, including transportation, utilities, energy, public sector, defense and commercial location intelligence. Network Data Model Graph Features The Network Data Model graph explicitly stores and maintains a persistent data model withnetwork connectivity and provides network analysis capability such as shortest path, nearest neighbors, within cost and reachability. It loads partitioned networks into memory on demand, overcomingthe limitations of in-memory analysis. Partitioning massive networks into manageable sub-networkssimplifies the network analysis. RDF Semantic Graph Features RDF Semantic Graph has native support for World Wide Web Consortium standards. It has open, scalable, and secure features for storing RDF/OWL ontologies anddata; native inference with OWL 2, SKOS and user-defined rules; and querying RDF/OWL data withSPARQL 1.1, Java APIs, and SPARQLgraph patterns in SQL. Video: Oracle Spatial and Graph Overview Oracle spatial is embeded on oracle database product. So ,we can use oracle installer (OUI).The Oracle Universal Installer (OUI) is used to install Oracle Database software. OUI is a graphical user interface utility that enables you to view the Oracle software that is installed on your machine, install new Oracle Database software, and delete Oracle software that you no longer need to use. Online Help is available to guide you through the installation process. One of the installation options is to create a database. If you select database creation, OUI automatically starts Oracle Database Configuration Assistant (DBCA) to guide you through the process of creating and configuring a database. If you do not create a database during installation, you must invoke DBCA after you have installed the software to create a database. You can also use DBCA to create additional databases. For installing Oracle Database 12c you may check the Installing Oracle Database Software and Creating a Database tutorial under the Oracle Database 12c 2-Day DBA Series.You can always check if spatial is available in your database using  "select comp_id, version, status, comp_name from dba_registry where comp_id='SDO';"   One of the most notable improvements with Oracle Spatial and Graph 12c can be seen in performance increases in vector data operations. Enabling the Spatial Vector Acceleration feature (available with the Spatial option) dramatically improves the performance of commonly used vector data operations, such as sdo_distance, sdo_aggr_union, and sdo_inside. With 12c, these operations also run more efficiently in parallel than in prior versions through the use of metadata caching. For organizations that have been facing processing limitations, these enhancements enable developers to make a small set of configuration changes and quickly realize significant performance improvements. Results include improved index performance, enhanced geometry engine performance, optimized secondary filter optimizations for Spatial operators, and improved CPU and memory utilization for many advanced vector functions. Vector performance acceleration is especially beneficial when using Oracle Exadata Database Machine and other large-scale systems. Oracle Spatial and Graph vector performance acceleration builds on general improvements available to all SDO_GEOMETRY operations in these areas: Caching of index metadata, Concurrent update mechanisms, and Optimized spatial predicate selectivity and cost functions. These optimizations enable more efficient use of: CPU, Memory, and Partitioning Resulting in substantial query performance improvements.UsageTo accelerate the performance of spatial operators, it is recommended that you set the SPATIAL_VECTOR_ACCELERATION database system parameter to the value TRUE. (This parameter is authorized for use only by licensed Oracle Spatial users, and its default value is FALSE.) You can set this parameter for the whole system or for a single session. To set the value for the whole system, do either of the following:Enter the following statement from a suitably privileged account:   ALTER SYSTEM SET SPATIAL_VECTOR_ACCELERATION = TRUE;Add the following to the database initialization file (xxxinit.ora):   SPATIAL_VECTOR_ACCELERATION = TRUE;To set the value for the current session, enter the following statement from a suitably privileged account:   ALTER SESSION SET SPATIAL_VECTOR_ACCELERATION = TRUE; Checkout the complete list of new features on Oracle.com @ http://www.oracle.com/technetwork/database/options/spatialandgraph/overview/index.html Spatial and Graph Data Sheet (PDF) Spatial and Graph White Paper (PDF)

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• Create a Social Community of Trust Along With Your Federal Digital Services Governance

  - by TedMcLaughlan

  The Digital Services Governance Recommendations were recently released, supporting the US Federal Government's Digital Government Strategy Milestone Action #4.2 to establish agency-wide governance structures for developing and delivering digital services. Figure 1 - From: "Digital Services Governance Recommendations" While extremely important from a policy and procedure perspective within an Agency's information management and communications enterprise, these recommendations only very lightly reference perhaps the most important success enabler - the "Trusted Community" required for ultimate usefulness of the services delivered. By "ultimate usefulness", I mean the collection of public, transparent properties around government information and digital services that include social trust and validation, social reach, expert respect, and comparative, standard measures of relative value. In other words, do the digital services meet expectations of the public, social media ecosystem (people AND machines)? A rigid governance framework, controlling by rules, policies and roles the creation and dissemination of digital services may meet the expectations of direct end-users and most stakeholders - including the agency information stewards and security officers. All others who may share comments about the services, write about them, swap or review extracts, repackage, visualize or otherwise repurpose the output for use in entirely unanticipated, social ways - these "stakeholders" will not be governed, but may observe guidance generated by a "Trusted Community". As recognized members of the trusted community, these stakeholders may ultimately define the right scope and detail of governance that all other users might observe, promoting and refining the usefulness of the government product as the social ecosystem expects. So, as part of an agency-centric governance framework, it's advised that a flexible governance model be created for stewarding a "Community of Trust" around the digital services. The first steps follow the approach outlined in the Recommendations: Step 1: Gather a Core Team In addition to the roles and responsibilities described, perhaps a set of characteristics and responsibilities can be developed for the "Trusted Community Steward/Advocate" - i.e. a person or team who (a) are entirely cognizant of and respected within the external social media communities, and (b) are trusted both within the agency and outside as practical, responsible, non-partisan communicators of useful information. The may seem like a standard Agency PR/Outreach team role - but often an agency or stakeholder subject matter expert with a public, active social persona works even better. Step 2: Assess What You Have In addition to existing, agency or stakeholder decision-making bodies and assets, it's important to take a PR/Marketing view of the social ecosystem. How visible are the services across the social channels utilized by current or desired constituents of your agency? What's the online reputation of your agency and perhaps the service(s)? Is Search Engine Optimization (SEO) a facet of external communications/publishing lifecycles? Who are the public champions, instigators, value-adders for the digital services, or perhaps just influential "communicators" (i.e. with no stake in the game)? You're essentially assessing your market and social presence, and identifying the actors (including your own agency employees) in the existing community of trust. Step 3: Determine What You Want The evolving Community of Trust will most readily absorb, support and provide feedback regarding "Core Principles" (Element B of the "six essential elements of a digital services governance structure") shared by your Agency, and obviously play a large, though probably very unstructured part in Element D "Stakeholder Input and Participation". Plan for this, and seek input from the social media community with respect to performance metrics - these should be geared around the outcome and growth of the trusted communities actions. How big and active is this community? What's the influential reach of this community with respect to particular messaging or campaigns generated by the Agency? What's the referral rate TO your digital services, FROM channels owned or operated by members of this community? (this requires governance with respect to content generation inclusive of "markers" or "tags"). At this point, while your Agency proceeds with steps 4 ("Build/Validate the Governance Structure") and 5 ("Share, Review, Upgrade"), the Community of Trust might as well just get going, and start adding value and usefulness to the existing conversations, existing data services - loosely though directionally-stewarded by your trusted advocate(s). Why is this an "Enterprise Architecture" topic? Because it's increasingly apparent that a Public Service "Enterprise" is not wholly contained within Agency facilities, firewalls and job titles - it's also manifested in actual, perceived or representative forms outside the walls, on the social Internet. An Agency's EA model and resulting investments both facilitate and are impacted by the "Social Enterprise". At Oracle, we're very active both within our Enterprise and outside, helping foster social architectures that enable truly useful public services, digital or otherwise.

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• The JavaOne 2012 Sunday Technical Keynote

  - by Janice J. Heiss

  At the JavaOne 2012 Sunday Technical Keynote, held at the Masonic Auditorium, Mark Reinhold, Chief Architect, Java Platform Group, stated that they were going to do things a bit differently--"rather than 20 minutes of SE, and 20 minutes of FX, and 20 minutes of EE, we're going to mix it up a little," he said. "For much of it, we're going to be showing a single application, to show off some of the great work that's been done in the last year, and how Java can scale well--from the cloud all the way down to some very small embedded devices, and how JavaFX scales right along with it."Richard Bair and Jasper Potts from the JavaFX team demonstrated a JavaOne schedule builder application with impressive navigation, animation, pop-overs, and transitions. They noted that the application runs seamlessly on either Windows or Macs, running Java 7. They then ran the same application on an Ubuntu Linux machine--"it just works," said Blair.The JavaFX duo next put the recently released JavaFX Scene Builder through its paces -- dragging and dropping various image assets to build the application's UI, then fine tuning a CSS file for the finished look and feel. Among many other new features, in the past six months, JavaFX has released support for H.264 and HTTP live streaming, "so you can get all the real media playing inside your JavaFX application," said Bair. And in their developer preview builds of JavaFX 8, they've now split the rendering thread from the UI thread, to better take advantage of multi-core architectures.Next, Brian Goetz, Java Language Architect, explored language and library features planned for Java SE 8, including Lambda expressions and better parallel libraries. These feature changes both simplify code and free-up libraries to more effectively use parallelism. "It's currently still a lot of work to convert an application from serial to parallel," noted Goetz.Reinhold had previously boasted of Java scaling down to "small embedded devices," so Blair and Potts next ran their schedule builder application on a small embedded PandaBoard system with an OMAP4 chip set. Connected to a touch screen, the embedded board ran the same JavaFX application previously seen on the desktop systems, but now running on Java SE Embedded. (The systems can be seen and tried at four of the nearby JavaOne hotels.) Bob Vandette, Java Embedded Architect, then displayed a $25 Rasberry Pi ARM-based system running Java SE Embedded, noting the even greater need for the platform independence of Java in such highly varied embedded processor spaces. Reinhold and Vandetta discussed Project Jigsaw, the planned modularization of the Java SE platform, and its deferral from the Java 8 release to Java 9. Reinhold demonstrated the promise of Jigsaw by running a modularized demo version of the earlier schedule builder application on the resource constrained Rasberry Pi system--although the demo gods were not smiling down, and the application ultimately crashed.Reinhold urged developers to become involved in the Java 8 development process--getting the weekly builds, trying out their current code, and trying out the new features:http://openjdk.java.net/projects/jdk8http://openjdk.java.net/projects/jdk8/spechttp://jdk8.java.netFrom there, Arun Gupta explored Java EE. The primary themes of Java EE 7, Gupta stated, will be greater productivity, and HTML 5 functionality (WebSocket, JSON, and HTML 5 forms). Part of the planned productivity increase of the release will come from a reduction in writing boilerplate code--through the widespread use of dependency injection in the platform, along with default data sources and default connection factories. Gupta noted the inclusion of JAX-RS in the web profile, the changes and improvements found in JMS 2.0, as well as enhancements to Java EE 7 in terms of JPA 2.1 and EJB 3.2. GlassFish 4 is the reference implementation of Java EE 7, and currently includes WebSocket, JSON, JAX-RS 2.0, JMS 2.0, and more. The final release is targeted for Q2, 2013. Looking forward to Java EE 8, Gupta explored how the platform will provide multi-tenancy for applications, modularity based on Jigsaw, and cloud architecture. Meanwhile, Project Avatar is the group's incubator project for designing an end-to-end framework for building HTML 5 applications. Santiago Pericas-Geertsen joined Gupta to demonstrate their "Angry Bids" auction/live-bid/chat application using many of the enhancements of Java EE 7, along with an Avatar HTML 5 infrastructure, and running on the GlassFish reference implementation.Finally, Gupta covered Project Easel, an advanced tooling capability in NetBeans for HTML5. John Ceccarelli, NetBeans Engineering Director, joined Gupta to demonstrate creating an HTML 5 project from within NetBeans--formatting the project for both desktop and smartphone implementations. Ceccarelli noted that NetBeans 7.3 beta will be released later this week, and will include support for creating such HTML 5 project types. Gupta directed conference attendees to: http://glassfish.org/javaone2012 for everything about Java EE and GlassFish at JavaOne 2012.

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• When does "proper" programming no longer matter?

  - by Kai Qing

  I've been a full time programmer for about 8 years now. Web based mostly, ranging in weird jobs for clients. Never anything I "want" to do. So my experience is limited to what I've been contracted to do, having no real incentive to master anything in particular. So here's my scenario and ultimately what I wonder about... I've been building an android game in my spare time. It's using the libgdx library so quite a bit of the heavy lifting is done for me. I don't read much of the docs cause unless it's in tutorial format I will just not care, and ultimately most of my questions have already been asked on stackoverflow. I get along fine and my game works as expected... Suspiciously well, even. So much so that I wonder why one should bother to be "proper" when coding if the end result is ultimately the same. To be more specific, I used a hashtable because I wanted something close to an associative array. Human readable key values. In other places to achieve similar things, I use a vector. I know libgdx has vector2 and vector3 classes, but I've never used them. When I come across weird problems and search stackoverflow for help, I see a lot of people just reaming the questions that use a certain datatype when another one is technically "proper." Like using an ArrayList because it does not require defined bounds versus re-defining an int[] with new known boundaries. Or even something trivial like this: for(int i = 0; i < items.length; i ++) { // do something } I know it evaluates item.length on every iteration. I just don't care. I know items will never be more than 15 to 20 items. So why bother caring if I evaluate items.length on every iteration? So I wonder - why does everyone get all up in arms over this? Who cares if I use a less efficient datatype to get the job done? I ran some tests to see how the app performs using the lazy, get it done fast and don't look back method I just described versus the proper, follow the tutorial and use the exact data types suggested by the community. The results: Same thing. Average 45 fps. I opened every app on the phone and galaxy tab. Same deal. No difference. My game is pretty graphic intensive. It's not like it's just a simple thing. I expected it to perform kind of badly since I don't care to optimize image assets or... well, you probably get the idea. I'm making the game for fun. As a joke, really. But in doing so I'm working outside the normal scope of my job, which is to always follow the rules and do it the right way. So to say, I am without bounds here and this has caused me to wonder why I ever really care to be "proper" So I guess my question to you is this: Is there a threshold when it no longer matters to be proper? Is there a lasting, longer term consequence to the lazy, get it done and don't look back route? Is it ok to say - "so long as it gets the job done, I don't care?" Disclaimer: When I program my game, I am almost always drunk. I do it to remember why I got into this stuff to begin with because the monotony of client based web work will make you hate being a programmer. I'm having a blast and my game is not crashing, tests well, performs well, looks good on all devices so far and has no noticeable negative impact on any of my testing devices. I expected failure because I was being so drunkenly careless with my code, but to my surprise, it had no noticeable impact. I am now starting to question the need to be careful. Help me regain the ability to care! ... or explain why it's not a bad thing to not care. Secondary disclaimer: I am aware of the benefits of maintainability. For myself and others. Agreed. But it's not like someone happening across my inefficient int[] loop won't know what it does. As an experienced programmer those kinds of things are just clear on sight. I document the complex stuff for myself knowing I was drunk and will probably need a reminder. Those notes would clarify any confusion for someone who might ever gaze upon my ridiculous game - though the reality is that either I maintain it myself or it fades into time. I'm ok with that. But if it doesn't slow the device down, or crash, then crossing the t's and dotting the i's might actually require more time than it's worth.

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• Reference Data Management and Master Data: Are Relation ?

  - by Mala Narasimharajan

  Submitted By:  Rahul Kamath  Oracle Data Relationship Management (DRM) has always been extremely powerful as an Enterprise Master Data Management (MDM) solution that can help manage changes to master data in a way that influences enterprise structure, whether it be mastering chart of accounts to enable financial transformation, or revamping organization structures to drive business transformation and operational efficiencies, or restructuring sales territories to enable equitable distribution of leads to sales teams following the acquisition of new products, or adding additional cost centers to enable fine grain control over expenses. Increasingly, DRM is also being utilized by Oracle customers for reference data management, an emerging solution space that deserves some explanation. What is reference data? How does it relate to Master Data? Reference data is a close cousin of master data. While master data is challenged with problems of unique identification, may be more rapidly changing, requires consensus building across stakeholders and lends structure to business transactions, reference data is simpler, more slowly changing, but has semantic content that is used to categorize or group other information assets – including master data – and gives them contextual value. In fact, the creation of a new master data element may require new reference data to be created. For example, when a European company acquires a US business, chances are that they will now need to adapt their product line taxonomy to include a new category to describe the newly acquired US product line. Further, the cross-border transaction will also result in a revised geo hierarchy. The addition of new products represents changes to master data while changes to product categories and geo hierarchy are examples of reference data changes.1 The following table contains an illustrative list of examples of reference data by type. Reference data types may include types and codes, business taxonomies, complex relationships & cross-domain mappings or standards. Types & Codes Taxonomies Relationships / Mappings Standards Transaction Codes Industry Classification Categories and Codes, e.g., North America Industry Classification System (NAICS) Product / Segment; Product / Geo Calendars (e.g., Gregorian, Fiscal, Manufacturing, Retail, ISO8601) Lookup Tables (e.g., Gender, Marital Status, etc.) Product Categories City à State à Postal Codes Currency Codes (e.g., ISO) Status Codes Sales Territories (e.g., Geo, Industry Verticals, Named Accounts, Federal/State/Local/Defense) Customer / Market Segment; Business Unit / Channel Country Codes (e.g., ISO 3166, UN) Role Codes Market Segments Country Codes / Currency Codes / Financial Accounts Date/Time, Time Zones (e.g., ISO 8601) Domain Values Universal Standard Products and Services Classification (UNSPSC), eCl@ss International Classification of Diseases (ICD) e.g., ICD9 à IC10 mappings Tax Rates Why manage reference data? Reference data carries contextual value and meaning and therefore its use can drive business logic that helps execute a business process, create a desired application behavior or provide meaningful segmentation to analyze transaction data. Further, mapping reference data often requires human judgment. Sample Use Cases of Reference Data Management Healthcare: Diagnostic Codes The reference data challenges in the healthcare industry offer a case in point. Part of being HIPAA compliant requires medical practitioners to transition diagnosis codes from ICD-9 to ICD-10, a medical coding scheme used to classify diseases, signs and symptoms, causes, etc. The transition to ICD-10 has a significant impact on business processes, procedures, contracts, and IT systems. Since both code sets ICD-9 and ICD-10 offer diagnosis codes of very different levels of granularity, human judgment is required to map ICD-9 codes to ICD-10. The process requires collaboration and consensus building among stakeholders much in the same way as does master data management. Moreover, to build reports to understand utilization, frequency and quality of diagnoses, medical practitioners may need to “cross-walk” mappings -- either forward to ICD-10 or backwards to ICD-9 depending upon the reporting time horizon. Spend Management: Product, Service & Supplier Codes Similarly, as an enterprise looks to rationalize suppliers and leverage their spend, conforming supplier codes, as well as product and service codes requires supporting multiple classification schemes that may include industry standards (e.g., UNSPSC, eCl@ss) or enterprise taxonomies. Aberdeen Group estimates that 90% of companies rely on spreadsheets and manual reviews to aggregate, classify and analyze spend data, and that data management activities account for 12-15% of the sourcing cycle and consume 30-50% of a commodity manager’s time. Creating a common map across the extended enterprise to rationalize codes across procurement, accounts payable, general ledger, credit card, procurement card (P-card) as well as ACH and bank systems can cut sourcing costs, improve compliance, lower inventory stock, and free up talent to focus on value added tasks. Change Management: Point of Sales Transaction Codes and Product Codes In the specialty finance industry, enterprises are confronted with usury laws – governed at the state and local level – that regulate financial product innovation as it relates to consumer loans, check cashing and pawn lending. To comply, it is important to demonstrate that transactions booked at the point of sale are posted against valid product codes that were on offer at the time of booking the sale. Since new products are being released at a steady stream, it is important to ensure timely and accurate mapping of point-of-sale transaction codes with the appropriate product and GL codes to comply with the changing regulations. Multi-National Companies: Industry Classification Schemes As companies grow and expand across geographies, a typical challenge they encounter with reference data represents reconciling various versions of industry classification schemes in use across nations. While the United States, Mexico and Canada conform to the North American Industry Classification System (NAICS) standard, European Union countries choose different variants of the NACE industry classification scheme. Multi-national companies must manage the individual national NACE schemes and reconcile the differences across countries. Enterprises must invest in a reference data change management application to address the challenge of distributing reference data changes to downstream applications and assess which applications were impacted by a given change. References 1 Master Data versus Reference Data, Malcolm Chisholm, April 1, 2006.

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• Access Services in SharePoint Server 2010

  - by Wayne

  Another SharePoint Server 2010 feature which cannot go unnoticed is the Access Services. Access Services is a service in SharePoint Server 2010 that allows administrators to view, edit, and configure a Microsoft access application within a Web Browser. Access Services settings support backup and recovery, regardless of whether there is a UI setting in Central Administration. However, backup and recovery only apply to service-level and administrative-level settings; end-user content from the Access application is not backed up as part of this process. Access Services has Windows PowerShell functionality that can be used to provide the service that uses settings from a previous backup; configure and manage macro and query setting; manage and configure session management; and configure all the global settings of the service. Key Benefits of SharePoint Server Access Services Easier Access to right tools: The enhanced, customizable Ribbon in Access 2010 makes it easy to uncover more commands so you can focus on the end product. The new Microsoft Office BackstageTM view is yet another feature that can help you easily analyze and document your database, share, publish, and customize your Access 2010 experience, all from one convenient location. Helps build database effortlessly and quickly: Out-of-the box templates and reusable components make Access Services the fastest, simplest database solution available. It helps find new pre-built templates which you can start using without customization or select templates created by your peers in the Access online community and customize them to meet your needs. It builds your databases with new modular components. New Application Parts enable you to add a set of common Access components, such as a table and form for task management, to your database in a few simple clicks. Database navigation is now simplified. It creates Navigation Forms and makes your frequently used forms and reports more accessible without writing any code or logic. Create Impactful forms and reports: Whether it's an inventory of your assets or customer sales database, Access 2010 brings the innovative tools you'd expect from Microsoft Office. Access Services easily spot trends and add emphasis to your data. It quickly create coordinating database forms and reports and bring the Web into your database. Obtain a centralized landing pad for your data: Access 2010 offers easy ways to bring your data together and help increase work quality. New technologies help break down barriers so you can share and work together on your databases, making you or your team more efficient and productive. Add automation and complex expressions: If you need a more robust database design, such as preventing record deletion if a specific condition is met or if you need to create calculations to forecast your budget, Access 2010 empowers you to be your own developer. The enhanced Expression Builder greatly simplifies your expression building experience with IntelliSense®. With the revamped Macro Designer, it's now even easier for you to add basic logic to your database. New Data Macros allow you to attach logic to your data, centralizing the logic on the table, not the objects that update your data. Key features of Access Services 2010 - Access database content through a Web browser: Newly added Access Services on Microsoft SharePoint Server 2010 enables you to make your databases available on the Web with new Web databases. Users without an Access client can open Web forms and reports via a browser and changes are automatically synchronized. - Simplify how you access the features you need: The Ribbon, improved in Access 2010, helps you access commands even more quickly by enabling you to customize or create your own tabs. The new Microsoft Office Backstage view replaces the traditional File menu to provide one central, organized location for all of your document management tasks. - Codeless navigation: Use professional looking web-like navigation forms to make frequently used forms and reports more accessible without writing any code or logic. - Easily reuse Access items in other databases: Use Application Parts to add pre-built Access components for common tasks to your database in a few simple clicks. You can also package common database components, such as data entry forms and reports for task management, and reuse them across your organization or other databases. - Simplified formatting: By using Office themes you can create coordinating professional forms and reports across your database. Simply select a familiar and great looking Office theme, or design your own, and apply it to your database. Newly created Access objects will automatically match your chosen theme.

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• Process Centric Banking: Loan Origination Solution

  - by Manish Palaparthy

  There is an old proverb that goes, "The difference between theory and practice is greater in practice than in theory". So, we keep doing numerous "Proof of Concepts" with our own products on various business cases to analyze them deeply, understand and explain to our customers. We then present our learnings as they happened. The awareness of each PoC should help readers increase the trustworthiness of the results coming out of these PoCs. I present one such PoC where we invested a lot of time&effort.  Process Centric Banking : Loan Origination Solution Loan Origination is a process by which a borrower applies for a new loan and the lender processes that application. Loan origination includes the series of steps taken by the bank from the point the customer shows interest in a loan product all the way to disbursal of funds. The Loan Origination process is relevant for many kind of lenders in Financial services: Banks, Credit Unions, NBFCs(Non Banking Financial Companies) and so on. For simplicity sake, I will use "Bank" as the lending institution in the rest of my article.  Loan Origination is one of the core processes for Banks as it is the process by which the it creates assets against which the Institution earns most of its profits from. A well tuned loan origination process can affect the Bank in many positive ways. Banks have always shown great interest in automating the loan origination process for the above reason. However, due the constant changes in customer environment, market dynamics, prevailing economic conditions, cost pressures & regulatory environment they run into lot of challenges. Let me categorize some of these challenges for you Customer Environment Multiple Channels: Customer can use any of the available channels (Internet Banking, Email, Fax, Branch, Phone Banking, ATM, Broker, Mobile, Snail Mail) to perform all or some of the activities related to her Visibility into the origination process: Expect immediate update on the status of loan processing & alert messages Reduced Turn Around Time: Expect loans to be processed with least turn around time Reduced loan processing fees: Partly due to market dynamics the customer expects the loan processing fee to be negligible Market Dynamics Competitive environment:  The competition keeps creating many variants of loan products to attract customers, the bank needs to create similar product variants with better offers to attract customers or keep existing ones Ability to migrate loans from one vendor to another: It has become really easy for retail customers to move from one bank to the other given the low fee of loan processing and highly attractive offers. How does the bank protect it's customer base while actively engaging with potential customers banking with competitor banks Flexibility to react to market developments: Market development greatly influence loan processing, underwriting, asset valuation, risk mitigation rules. Can the bank modify rules and policies, the idea is not just to react to market developments but to pro-actively manage new developments Economic conditions Constant change in various rates and their implications on the rates and rules applied when on-boarding a loan: How quickly can the bank apply changes to rates offered to customers when the central bank changes various rates Requirements of Audit by the central banker: Tough economic conditions have demanded much more stringent audit rules and tests. The banks needs to produce ready reports(historic & operational) for audit compliance Risk Mitigation: While risk mitigation has always been a key concern for the bank, this is the area where the bank's underwriters & risk analysts spend the maximum time when processing a loan application. In order to reduce TAT the bank cannot compromise on its risk mitigation strategies Cost pressures Reduce Cost of processing per application: To deliver a reduced loan processing fee to the customer, the bank needs to keep its cost per processing loan application low. Meet customer TAT expectations while reducing the queues and the systems being used to process the loan application: The loan application could potentially be spending a lot of time waiting in the queue for further processing. Different volumes & patterns of applications demand different queuing algorithms. The bank needs to have real-time visibility into these queues and have the flexibility to change queuing algorithms at runtime  Increase the use of electronic communication and reduce the branch channel usage: Lesser automation leads not only leads to Increased turn around time, it also impacts more costs to reach out to customers The objective of our PoC was to implement a Loan Origination Solution whose ownership lies with the bank and effectively meet the challenges listed above. We built a simple story board for the solution We then went about implementing our storyboard using Oracle BPM Suite, Webcenter Content : Imaging. The web UI has been built on ADF technolgies, while the integration with core-services has been implemented using the underlying SOA infrastructure. The BPM process model is quite exhaustive can meet all the challenges listed above to reasonable degree. A bank intending to implement an end-to-end Loan Origination Solution has multiple options at it's disposal. It can Develop a customer Loan Origination Application from scratch: Gives maximum opportunity to build what you want but inflexible to upgrade and maintain. Higher TCO in long term Buy a Packaged application & customize it: Customizing a generic loan application can be tedious and prove as difficult as above. Build it using many disparate & un-integrated tools: Initially seems easier than developing from scratch. But, without integrated tool sets this is not a viable approach either or A solution based on a Framework: Independent Services and Business Process Modeling provide decoupled architecture that is flexible. We built this framework end-to-end with processes the core process of loan origination & several sub-processes such as Analyse and define customer needs, customer credit verification, identity check processes, legal review process, New customer registration & risk assessment.

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• How to Achieve Real-Time Data Protection and Availabilty....For Real

  - by JoeMeeks

  There is a class of business and mission critical applications where downtime or data loss have substantial negative impact on revenue, customer service, reputation, cost, etc. Because the Oracle Database is used extensively to provide reliable performance and availability for this class of application, it also provides an integrated set of capabilities for real-time data protection and availability. Active Data Guard, depicted in the figure below, is the cornerstone for accomplishing these objectives because it provides the absolute best real-time data protection and availability for the Oracle Database. This is a bold statement, but it is supported by the facts. It isn’t so much that alternative solutions are bad, it’s just that their architectures prevent them from achieving the same levels of data protection, availability, simplicity, and asset utilization provided by Active Data Guard. Let’s explore further. Backups are the most popular method used to protect data and are an essential best practice for every database. Not surprisingly, Oracle Recovery Manager (RMAN) is one of the most commonly used features of the Oracle Database. But comparing Active Data Guard to backups is like comparing apples to motorcycles. Active Data Guard uses a hot (open read-only), synchronized copy of the production database to provide real-time data protection and HA. In contrast, a restore from backup takes time and often has many moving parts - people, processes, software and systems – that can create a level of uncertainty during an outage that critical applications can’t afford. This is why backups play a secondary role for your most critical databases by complementing real-time solutions that can provide both data protection and availability. Before Data Guard, enterprises used storage remote-mirroring for real-time data protection and availability. Remote-mirroring is a sophisticated storage technology promoted as a generic infrastructure solution that makes a simple promise – whatever is written to a primary volume will also be written to the mirrored volume at a remote site. Keeping this promise is also what causes data loss and downtime when the data written to primary volumes is corrupt – the same corruption is faithfully mirrored to the remote volume making both copies unusable. This happens because remote-mirroring is a generic process. It has no  intrinsic knowledge of Oracle data structures to enable advanced protection, nor can it perform independent Oracle validation BEFORE changes are applied to the remote copy. There is also nothing to prevent human error (e.g. a storage admin accidentally deleting critical files) from also impacting the remote mirrored copy. Remote-mirroring tricks users by creating a false impression that there are two separate copies of the Oracle Database. In truth; while remote-mirroring maintains two copies of the data on different volumes, both are part of a single closely coupled system. Not only will remote-mirroring propagate corruptions and administrative errors, but the changes applied to the mirrored volume are a result of the same Oracle code path that applied the change to the source volume. There is no isolation, either from a storage mirroring perspective or from an Oracle software perspective.  Bottom line, storage remote-mirroring lacks both the smarts and isolation level necessary to provide true data protection. Active Data Guard offers much more than storage remote-mirroring when your objective is protecting your enterprise from downtime and data loss. Like remote-mirroring, an Active Data Guard replica is an exact block for block copy of the primary. Unlike remote-mirroring, an Active Data Guard replica is NOT a tightly coupled copy of the source volumes - it is a completely independent Oracle Database. Active Data Guard’s inherent knowledge of Oracle data block and redo structures enables a separate Oracle Database using a different Oracle code path than the primary to use the full complement of Oracle data validation methods before changes are applied to the synchronized copy. These include: physical check sum, logical intra-block checking, lost write validation, and automatic block repair. The figure below illustrates the stark difference between the knowledge that remote-mirroring can discern from an Oracle data block and what Active Data Guard can discern. An Active Data Guard standby also provides a range of additional services enabled by the fact that it is a running Oracle Database - not just a mirrored copy of data files. An Active Data Guard standby database can be open read-only while it is synchronizing with the primary. This enables read-only workloads to be offloaded from the primary system and run on the active standby - boosting performance by utilizing all assets. An Active Data Guard standby can also be used to implement many types of system and database maintenance in rolling fashion. Maintenance and upgrades are first implemented on the standby while production runs unaffected at the primary. After the primary and standby are synchronized and all changes have been validated, the production workload is quickly switched to the standby. The only downtime is the time required for user connections to transfer from one system to the next. These capabilities further expand the expectations of availability offered by a data protection solution beyond what is possible to do using storage remote-mirroring. So don’t be fooled by appearances.  Storage remote-mirroring and Active Data Guard replication may look similar on the surface - but the devil is in the details. Only Active Data Guard has the smarts, the isolation, and the simplicity, to provide the best data protection and availability for the Oracle Database. Stay tuned for future blog posts that dive into the many differences between storage remote-mirroring and Active Data Guard along the dimensions of data protection, data availability, cost, asset utilization and return on investment. For additional information on Active Data Guard, see: Active Data Guard Technical White Paper Active Data Guard vs Storage Remote-Mirroring Active Data Guard Home Page on the Oracle Technology Network

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• Computer Networks UNISA - Chap 15 &ndash; Network Management

  - by MarkPearl

  After reading this section you should be able to Understand network management and the importance of documentation, baseline measurements, policies, and regulations to assess and maintain a network’s health. Manage a network’s performance using SNMP-based network management software, system and event logs, and traffic-shaping techniques Identify the reasons for and elements of an asset managements system Plan and follow regular hardware and software maintenance routines Fundamentals of Network Management Network management refers to the assessment, monitoring, and maintenance of all aspects of a network including checking for hardware faults, ensuring high QoS, maintaining records of network assets, etc. Scope of network management differs depending on the size and requirements of the network. All sub topics of network management share the goals of enhancing the efficiency and performance while preventing costly downtime or loss. Documentation The way documentation is stored may vary, but to adequately manage a network one should at least record the following… Physical topology (types of LAN and WAN topologies – ring, star, hybrid) Access method (does it use Ethernet 802.3, token ring, etc.) Protocols Devices (Switches, routers, etc) Operating Systems Applications Configurations (What version of operating system and config files for serve / client software) Baseline Measurements A baseline is a report of the network’s current state of operation. Baseline measurements might include the utilization rate for your network backbone, number of users logged on per day, etc. Baseline measurements allow you to compare future performance increases or decreases caused by network changes or events with past network performance. Obtaining baseline measurements is the only way to know for certain whether a pattern of usage has changed, or whether a network upgrade has made a difference. There are various tools available for measuring baseline performance on a network. Policies, Procedures, and Regulations Following rules helps limit chaos, confusion, and possibly downtime. The following policies and procedures and regulations make for sound network management. Media installations and management (includes designing physical layout of cable, etc.) Network addressing policies (includes choosing and applying a an addressing scheme) Resource sharing and naming conventions (includes rules for logon ID’s) Security related policies Troubleshooting procedures Backup and disaster recovery procedures In addition to internal policies, a network manager must consider external regulatory rules. Fault and Performance Management After documenting every aspect of your network and following policies and best practices, you are ready to asses you networks status on an on going basis. This process includes both performance management and fault management. Network Management Software To accomplish both fault and performance management, organizations often use enterprise-wide network management software. There various software packages that do this, each collect data from multiple networked devices at regular intervals, in a process called polling. Each managed device runs a network management agent. So as not to affect the performance of a device while collecting information, agents do not demand significant processing resources. The definition of a managed devices and their data are collected in a MIB (Management Information Base). Agents communicate information about managed devices via any of several application layer protocols. On modern networks most agents use SNMP which is part of the TCP/IP suite and typically runs over UDP on port 161. Because of the flexibility and sophisticated network management applications are a challenge to configure and fine-tune. One needs to be careful to only collect relevant information and not cause performance issues (i.e. pinging a device every 5 seconds can be a problem with thousands of devices). MRTG (Multi Router Traffic Grapher) is a simple command line utility that uses SNMP to poll devices and collects data in a log file. MRTG can be used with Windows, UNIX and Linux. System and Event Logs Virtually every condition recognized by an operating system can be recorded. This is typically done using event logs. In Windows there is a GUI event log viewer. Similar information is recorded in UNIX and Linux in a system log. Much of the information collected in event logs and syslog files does not point to a problem, even if it is marked with a warning so it is important to filter your logs appropriately to reduce the noise. Traffic Shaping When a network must handle high volumes of network traffic, users benefit from performance management technique called traffic shaping. Traffic shaping involves manipulating certain characteristics of packets, data streams, or connections to manage the type and amount of traffic traversing a network or interface at any moment. Its goals are to assure timely delivery of the most important traffic while offering the best possible performance for all users. Several types of traffic prioritization exist including prioritizing traffic according to any of the following characteristics… Protocol IP address User group DiffServr VLAN tag in a Data Link layer frame Service or application Caching In addition to traffic shaping, a network or host might use caching to improve performance. Caching is the local storage of frequently needed files that would otherwise be obtained from an external source. By keeping files close to the requester, caching allows the user to access those files quickly. The most common type of caching is Web caching, in which Web pages are stored locally. To an ISP, caching is much more than just convenience. It prevents a significant volume of WAN traffic, thus improving performance and saving money. Asset Management Another key component in managing networks is identifying and tracking its hardware. This is called asset management. The first step to asset management is to take an inventory of each node on the network. You will also want to keep records of every piece of software purchased by your organization. Asset management simplifies maintaining and upgrading the network chiefly because you know what the system includes. In addition, asset management provides network administrators with information about the costs and benefits of certain types of hardware or software. Change Management Networks are always in a stage of flux with various aspects including… Software changes and patches Client Upgrades Shared Application Upgrades NOS Upgrades Hardware and Physical Plant Changes Cabling Upgrades Backbone Upgrades For a detailed explanation on each of these read the textbook (Page 750 – 761)

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• GameplayScreen does not contain a definition for GraphicsDevice

  - by Dave Voyles

  Long story short: I'm trying to intergrate my game with Microsoft's Game State Management. In doing so I've run into some errors, and the latest one is in the title. I'm not able to display my HUD for the reasons listed above. Previously, I had much of my code in my Game.cs class, but the GSM has a bit of it in Game1, and most of what you have drawn for the main screen in your GameplayScreen class, and that is what is causing confusion on my part. I've created an instance of the GameplayScreen class to be used in the HUD class (as you can see below). Before integrating with the GSM however, I created an instance of my Game class, and all worked fine. It seems that I need to define my graphics device somewhere, but I am not sure of where exactly. I've left some code below to help you understand. public class GameStateManagementGame : Microsoft.Xna.Framework.Game { #region Fields GraphicsDeviceManager graphics; ScreenManager screenManager; // Creates a new intance, which is used in the HUD class public static Game Instance; // By preloading any assets used by UI rendering, we avoid framerate glitches // when they suddenly need to be loaded in the middle of a menu transition. static readonly string[] preloadAssets = { "gradient", }; #endregion #region Initialization /// <summary> /// The main game constructor. /// </summary> public GameStateManagementGame() { Content.RootDirectory = "Content"; graphics = new GraphicsDeviceManager(this); graphics.PreferredBackBufferWidth = 1280; graphics.PreferredBackBufferHeight = 720; graphics.IsFullScreen = false; graphics.ApplyChanges(); // Create the screen manager component. screenManager = new ScreenManager(this); Components.Add(screenManager); // Activate the first screens. screenManager.AddScreen(new BackgroundScreen(), null); //screenManager.AddScreen(new MainMenuScreen(), null); screenManager.AddScreen(new PressStartScreen(), null); } namespace Pong { public class HUD { public void Update(GameTime gameTime) { // Used in the Draw method titleSafeRectangle = new Rectangle (GameplayScreen.Instance.GraphicsDevice.Viewport.TitleSafeArea.X, GameplayScreen.Instance.GraphicsDevice.Viewport.TitleSafeArea.Y, GameplayScreen.Instance.GraphicsDevice.Viewport.TitleSafeArea.Width, GameplayScreen.Instance.GraphicsDevice.Viewport.TitleSafeArea.Height); } } } class GameplayScreen : GameScreen { #region Fields ContentManager content; public static GameStates gamestate; private GraphicsDeviceManager graphics; public int screenWidth; public int screenHeight; private Texture2D backgroundTexture; private SpriteBatch spriteBatch; private Menu menu; private SpriteFont arial; private HUD hud; Animation player; // Creates a new intance, which is used in the HUD class public static GameplayScreen Instance; public GameplayScreen() { TransitionOnTime = TimeSpan.FromSeconds(1.5); TransitionOffTime = TimeSpan.FromSeconds(0.5); } protected void Initialize() { lastScored = false; menu = new Menu(); resetTimer = 0; resetTimerInUse = true; ball = new Ball(content, new Vector2(screenWidth, screenHeight)); SetUpMulti(); input = new Input(); hud = new HUD(); // Places the powerup animation inside of the surrounding box // Needs to be cleaned up, instead of using hard pixel values player = new Animation(content.Load<Texture2D>(@"gfx/powerupSpriteSheet"), new Vector2(103, 44), 64, 64, 4, 5); // Used by for the Powerups random = new Random(); vec = new Vector2(100, 50); vec2 = new Vector2(100, 100); promptVec = new Vector2(50, 25); timer = 10000.0f; // Starting value for the cooldown for the powerup timer timerVector = new Vector2(10, 10); //JEP - one time creation of powerup objects playerOnePowerup = new Powerup(); playerOnePowerup.Activated += PowerupActivated; playerOnePowerup.Deactivated += PowerupDeactivated; playerTwoPowerup = new Powerup(); playerTwoPowerup.Activated += PowerupActivated; playerTwoPowerup.Deactivated += PowerupDeactivated; //JEP - moved from events since these only need set once activatedVec = new Vector2(100, 125); deactivatedVec = new Vector2(100, 150); powerupReady = false; }

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• Changing the Game: Why Oracle is in the IT Operations Management Business

  - by DanKoloski

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Next week, in Orlando, is the annual Gartner IT Operations Management Summit. Oracle is a premier sponsor of this annual event, which brings together IT executives for several days of high level talks about the state of operational management of enterprise IT. This year, Sushil Kumar, VP Product Strategy and Business Development for Oracle’s Systems & Applications Management, will be presenting on the transformation in IT Operations required to support enterprise cloud computing. IT Operations transformation is an important subject, because year after year, we hear essentially the same refrain – large enterprises spend an average of two-thirds (67%!) of their IT resources (budget, energy, time, people, etc.) on running the business, with far too little left over to spend on growing and transforming the business (which is what the business actually needs and wants). In the thirtieth year of the distributed computing revolution (give or take, depending on how you count it), it’s amazing that we have still not moved the needle on the single biggest component of enterprise IT resource utilization. Oracle is in the IT Operations Management business because when management is engineered together with the technology under management, the resulting efficiency gains can be truly staggering. To put it simply – what if you could turn that 67% of IT resources spent on running the business into 50%? Or 40%? Imagine what you could do with those resources. It’s now not just possible, but happening. This seems like a simple idea, but it is a radical change from “business as usual” in enterprise IT Operations. For the last thirty years, management has been a bolted-on afterthought – we pick and deploy our technology, then figure out how to manage it. This pervasive dysfunction is a broken cycle that guarantees high ongoing operating costs and low agility. If we want to break the cycle, we need to take a more tightly-coupled approach. As a complete applications-to-disk platform provider, Oracle is engineering management together with technology across our stack and hooking that on-premise management up live to My Oracle Support. Let’s examine the results with just one piece of the Oracle stack – the Oracle Database. Oracle began this journey with the Oracle Database 9i many years ago with the introduction of low-impact instrumentation in the database kernel (“tell me what’s wrong”) and through Database 10g, 11g and 11gR2 has successively added integrated advisory (“tell me how to fix what’s wrong”) and lifecycle management and automated self-tuning (“fix it for me, and do it on an ongoing basis for all my assets”). When enterprises take advantage of this tight-coupling, the results are game-changing. Consider the following (for a full list of public references, visit this link): British Telecom improved database provisioning time 1000% (from weeks to minutes) which allows them to provide a new DBaaS service to their internal customers with no additional resources Cerner Corporation Saved $9.5 million in CapEx and OpEx AND launched a brand-new cloud business at the same time Vodafone Group plc improved response times 50% and reduced maintenance planning times 50-60% while serving 391 million registered mobile customers Or the recent Database Manageability and Productivity Cost Comparisons: Oracle Database 11g Release 2 vs. SAP Sybase ASE 15.7, Microsoft SQL Server 2008 R2 and IBM DB2 9.7 as conducted by independent analyst firm ORC. In later entries, we’ll discuss similar results across other portions of the Oracle stack and how these efficiency gains are required to achieve the agility benefits of Enterprise Cloud. Stay Connected: Twitter |  Face book |  You Tube |  Linked in |  Newsletter

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Tony Berk

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! As I mentioned in my earlier post about some of the keynote sessions, Is There a Cloud Over OpenWorld?, I'm going try to highlight some key sessions to help you find the best sessions for you. Interested to find out where Oracle CRM products are headed, then find your "roadmap" session. Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. Which session are you most interested in? Make your suggestions! But no voting for Pearl Jam or Kings of Leon. Those are after hours! 

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• Run Oracle E-Business Suite Period Close Diagnostic

  - by Get Proactive Customer Adoption Team

  Untitled Document Be Proactive & Save Time—Use the Period Close Diagnostic During the Month Have you ever closed your books at the end of the month and, due to problems with your Oracle E-Business Suite Period Close, you found yourself working all night or all weekend to resolve your issues? You can avoid issues by running the Oracle E-Business Suite Period Close Diagnostics throughout the month, prior to closing Oracle Financial Assets, General Ledger, Payables, and/or Receivables. You can identify issues that will interfere with your period close early, preventing last minute fire drills. Correct your errors or, if you need Oracle Support’s assistance, attach the output to a service request for faster resolution by the support engineer. Oracle E-Business Suite Diagnostics are included in your Oracle Premier Support agreement at no extra charge. They are proactive, easy to use, tools provided by Oracle Support to ease the gathering and analyzing of information from your E-Business Suite, specific to an existing issue or setup. Formatted output displays the information gathered, the findings of the analysis, and the appropriate actions to take if necessary. These tools are designed for both the functional and technical user, providing no EBS administration features, so you can safely assign this responsibility to users who are not administrators. A good place to start with the Support Diagnostics is the install patch Note 167000.1. Everything you need is in this patch and you install it on top of your E-Business Suite. If you are on EBS 12.0.6 or below, Oracle delivers the diagnostic tests in a standard Oracle patch and you apply it using the adpatch utility. If you are on EBS release 12.1.1 or above, your diagnostics are already there. Oracle E-Business Suite Diagnostics: Prevent Issues—resolving configuration and data issues that would cause processes to fail Identify Issues Quickly—resolving problems without the need to contact Oracle Support Reduce Resolution Time—minimizing the time spent to resolve an issue by increasing support engineer efficiency In the example below, you will see how to run the EBS Period Close Diagnostic step-by-step using an SQLGL Period Closing Activity Test. This allows you to check throughout the month to identify and resolve any issue that might prevent closing the period in the General Ledger on schedule.   Click the Select Application button. Select your Application. In this example, we will use the Period Close test. Scroll down to Period Close Place a check mark in the Period Closing box in the Select column. Click the Execute button at the bottom of the page Input the parameters. Click the Submit button Click the Refresh button, until the Status of the test changes from “In Progress” to “Completed” Click the icon under, View Report to view the test results   The report will complete successfully or show completed with errors. The report will show where the error is located, what the error is, and what action(s) to take for resolution. Remember, if you need to work with Oracle Support to resolve your issue, attach the report to your Service Request so the engineer can start working the issue. Completed with errors Completed successfully with no errors If you have questions, please ask in the E-Business Suite Category’s Diagnostic Tools Community. You may find the answer waiting for you in a prior community discussion or in one of the resources posted by an Oracle Support moderator. Oracle’s Period Close Diagnostic, and the other E-Business Suite Diagnostics, save you time and help keep you on schedule. If you run the Period Close Diagnostic throughout the month, you can identify issues to resolve and get help, if needed. When opening a Service Request, attaching the output from the diagnostic report, speeds resolution. With the issues resolved ahead of time, your Period Close should complete without errors. Avoiding the unexpected, helps to close your books on time and without late nights or working through your weekend. Recommended Reads E-Business Suite Diagnostics Period / Year End Close [ID 402237.1] lists all of the Closing Period Diagnostic Tests. I highly recommend that customers execute these tests prior to closing a period. The period closing tests listed in this document help you identify known issues that prevent a successful period close. Use these tests prior to closing a period. To learn about all the available EBS Diagnostics, please review the E-Business Suite Diagnostics Overview [ID 342459.1].

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• Maximize Performance and Availability with Oracle Data Integration

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Alert: Oracle is hosting the 12c Launch Webcast for Oracle Data Integration and Oracle Golden Gate on Tuesday, November 12 (tomorrow) to discuss the new capabilities in detail and share customer perspectives. Hear directly from customer experts and executives from SolarWorld Industries America, British Telecom and Rittman Mead and get your questions answered live by product experts. Register for this complimentary webcast today and join in the discussion tomorrow. Author: Irem Radzik, Senior Principal Product Director, Oracle Organizations that want to use IT as a strategic point of differentiation prefer Oracle’s complete application offering to drive better business performance and optimize their IT investments. These enterprise applications are in the center of business operations and they contain critical data that needs to be accessed continuously, as well as analyzed and acted upon in a timely manner. These systems also need to operate with high-performance and availability, which means analytical functions should not degrade applications performance, and even system maintenance and upgrades should not interrupt availability. Oracle’s data integration products, Oracle Data Integrator, Oracle GoldenGate, and Oracle Enterprise Data Quality, provide the core foundation for bringing data from various business-critical systems to gain a broader, unified view. As a more advance offering to 3rd party products, Oracle’s data integration products facilitate real-time reporting for Oracle Applications without impacting application performance, and provide ability to upgrade and maintain the system without taking downtime. Oracle GoldenGate is certified for Oracle Applications, including E-Business Suite, Siebel CRM, PeopleSoft, and JD Edwards, for moving transactional data in real-time to a dedicated operational reporting environment. This solution allows the app users to offload the resource-heavy queries to the reporting instance(s), reducing CPU utilization, improving OLTP performance, and extending the lifetime of existing IT assets. In addition, having a dedicated reporting instance with up-to-the-second transactional data allows optimizing the reporting environment and even decreasing costs as GoldenGate can move only the required data from expensive mainframe environments to cost-efficient open system platforms.  With real-time data replication capabilities GoldenGate is also certified to enable application upgrades and database/hardware/OS migration without impacting business operations. GoldenGate is certified for Siebel CRM, Communications Billing and Revenue Management and JD Edwards for supporting zero downtime upgrades to the latest app version. GoldenGate synchronizes a parallel, upgraded system with the old version in real time, thus enables continuous operations during the process. Oracle GoldenGate is also certified for minimal downtime database migrations for Oracle E-Business Suite and other key applications. GoldenGate’s solution also minimizes the risk by offering a failback option after the switchover to the new environment. Furthermore, Oracle GoldenGate’s bidirectional active-active data replication is certified for Oracle ATG Web Commerce to enable geographically load balancing and high availability for ATG customers. For enabling better business insight, Oracle Data Integration products power Oracle BI Applications with high performance bulk and real-time data integration. Oracle Data Integrator (ODI) is embedded in Oracle BI Applications version 11.1.1.7.1 and helps to integrate data end-to-end across the full BI Applications architecture, supporting capabilities such as data-lineage, which helps business users identify report-to-source capabilities. ODI is integrated with Oracle GoldenGate and provides Oracle BI Applications customers the option to use real-time transactional data in analytics, and do so non-intrusively. By using Oracle GoldenGate with the latest release of Oracle BI Applications, organizations not only leverage fresh data in analytics, but also eliminate the need for an ETL batch window and minimize the impact on OLTP systems. You can learn more about Oracle Data Integration products latest 12c version in our upcoming launch webcast and access the app-specific free resources in the new Data Integration for Oracle Applications Resource Center.

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• Part 8: How to name EBS Customizations

  - by volker.eckardt(at)oracle.com

  You might wonder why I am discussing this here. The reason is simple: nearly every project has a bit different naming conventions, which makes a the life always a bit complicated (for developers, but also setup responsible, and also for consultants).  Although we always create a document to describe the technical object naming conventions, I have rarely seen a dedicated document  with functional naming conventions. To be precisely, from my stand point, there should always be one global naming definition for an implementation! Let me discuss some related questions: What is the best convention for the customization reference? How to name database objects (tables, packages etc.)? How to name functional objects like Value Sets, Concurrent Programs, etc. How to separate customizations from standard objects best? What is the best convention for the customization reference? The customization reference is the key you use to reference your customization from other lists, from the project plan etc. Usually it is something like XXHU_CONV_22 (HU=customer abbreviation, CONV=Conversion object #22) or XXFA_DEPRN_RPT_02 (FA=Fixed Assets, DEPRN=Short object group, here depreciation, RPT=Report, 02=2nd report in this area) As this is just a reference (not an object name yet), I would prefer the second option. XX=Customization, FA=Main EBS Module linked (you may have sometimes more, but FA is the main) DEPRN_RPT=Short name to specify the customization 02=a unique number Important here is that the HU isn’t used, because XX is enough to mark a custom object, and the 3rd+4th char can be used by the EBS module short name. How to name database objects (tables, packages etc.)? I was leading different developer teams, and I know that one common way is it to take the Customization reference and add more chars behind to classify the object (like _V for view and _T1 for triggers etc.). The only concern I have with this approach is the reusability. If you name your view XXFA_DEPRN_RPT_02_V, no one will by choice reuse this nice view, as it seams to be specific for this CEMLI. My suggestion is rather to name the view XXFA_DEPRN_PERIODS_V and allow herewith reusability for other CEMLIs (although the view will be deployed primarily with CEMLI package XXFA_DEPRN_RPT_02). (check also one of the following Blogs where I will talk about deployment.) How to name Value Sets, Concurrent Programs, etc. For Value Sets I would go with the same convention as for database objects, starting with XX<Module> …. For Concurrent Programs the situation is a bit different. This “object” is seen and used by a lot of users, and they will search for. In many projects it is common to start again with the company short name, or with XX. My proposal would differ. If you have created your own report and you name it “XX: Invoice Report”, the user has to remember that this report does not start with “I”, it starts with X. Would you like typing an X if you are looking for an Invoice report? No, you wouldn’t! So my advise would be to name it:   “Invoice Report (XXAP)”. Still we know it is custom (because of the XXAP), but the end user will type the key “i” to get it (and will see similar reports starting also with “i”). I hope that the general schema behind has now become obvious. How to separate customizations from standard objects best? I would not have this section here if the naming would not play an important role. Unfortunately, we can not always link a custom application to our own object, therefore the naming is really important. In the file system structure we use our $XXyy_TOP, in JAVA_TOP it is perhaps also “xx” in front. But in the database itself? Although there are different concepts in place, still many implementations are using the standard “apps” approach, means custom objects are stored in the apps schema (which should not cause any trouble). Final advise: review the naming conventions regularly, once a month. You may have to add more! And, publish them! To summarize: Technical and functional customized objects should always follow a naming convention. This naming convention should be project wide, and only one place shall be used to maintain (like in a Wiki). If the name is for the end user, rather put a customization identifier at the end; if it is an internal name, start with XX…

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• Impressions and Reactions from Alliance 2012

  - by user739873

  Alliance 2012 has come to a conclusion.  What strikes me about every Alliance conference is the amazing amount of collaboration and cooperation I see across higher education in the sharing of best practices around the entire Oracle PeopleSoft software suite, not just the student information system (Oracle’s PeopleSoft Campus Solutions).  In addition to the vibrant U.S. organization, it's gratifying to see the growth in the international attendance again this year, with an EMEA HEUG organizing to complement the existing groups in the Netherlands, South Africa, and the U.K.  Their first meeting is planned for London in October, and I suspect they'll be surprised at the amount of interest and attendance. In my discussions with higher education IT and functional leadership at Alliance there were a number of instances where concern was expressed about Oracle's commitment to higher education as an industry, primarily because of a lack of perceived innovation in the applications that Oracle develops for this market. Here I think perception and reality are far apart, and I'd like to explain why I believe this to be true. First let me start with what I think drives this perception. Predominately it's in two areas. The first area is the user interface, both for students and faculty that interact with the system as "customers", and for those employees of the institution (faculty, staff, and sometimes students as well) that use the system in some kind of administrative role. Because the UI hasn't changed all that much from the PeopleSoft days, individuals perceive this as a dead product with little innovation and therefore Oracle isn't investing. The second area is around the integration of the higher education suite of applications (PeopleSoft Campus Solutions) and the rest of the Oracle software assets. Whether grown organically or acquired, there is an impressive array of middleware and other software products that could be leveraged much more significantly by the higher education applications than is currently the case today. This is also perceived as lack of investment. Let me address these two points.  First the UI.  More is being done here than ever before, and the PAG and other groups where this was discussed at Alliance 2012 were more numerous than I've seen in any past meeting. Whether it's Oracle development leveraging web services or some extremely early but very promising work leveraging the recent Endeca acquisition (see some cool examples here) there are a lot of resources aimed at this issue.  There are also some amazing prototypes being developed by our UX (user experience team) that will eventually make their way into the higher education applications realm - they had an impressive setup at Alliance.  Hopefully many of you that attended found this group. If not, the senior leader for that team Jeremy Ashley will be a significant contributor of content to our summer Industry Strategy Council meeting in Washington in June. In the area of integration with other elements of the Oracle stack, this is also an area of focus for the company and my team.  We're making this a priority especially in the areas of identity management and security, leveraging WebCenter more effectively for content, imaging, and mobility, and driving towards the ultimate objective of WebLogic Suite as our platform for SOA, links to learning management systems (SAIP), and content. There is also much work around business intelligence centering on OBI applications. But at the end of the day we get enormous value from the HEUG (higher education user group) and the various subgroups formed as a part of this community that help us align and prioritize our investments, whether it's around better integration with other Oracle products or integration with partner offerings.  It's one of the healthiest, mutually beneficial relationships between customers and an Education IT concern that exists on the globe. And I can't avoid mentioning that this kind of relationship between higher education and the corporate IT community that can truly address the problems of efficiency and effectiveness, institutional excellence (which starts with IT) and student success.  It's not (in my opinion) going to be solved through community source - cost and complexity only increase in that model and in the end higher education doesn't ultimately focus on core competencies: educating, developing, and researching.  While I agree with some of what Michael A. McRobbie wrote in his EDUCAUSE Review article (Information Technology: A View from Both Sides of the President’s Desk), I take strong issue with his assertion that the "the IT marketplace is just the opposite of long-term stability...."  Sure there has been healthy, creative destruction in the past 2-3 decades, but this has had the effect of, in the aggregate, benefiting education with greater efficiency, more innovation and increased stability as larger, more financially secure firms acquire and develop integrated solutions. Cole

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• What Counts for a DBA: Humility

  - by drsql

  In football (the American sort, naturally,) there are a select group of players who really hope to never have their names called during the game. They are members of the offensive line, and their job is to protect other players so they can deliver the ball to the goal to score points. When you do hear their name called, it is usually because they made a mistake and the player that they were supposed to protect ended up flat on his back admiring the clouds in the sky instead of advancing towards the goal to scoring point. Even on the rare occasion their name is called for a good reason, it is usually because they were making up for a teammate who had made a mistake and they covered up for them. The role of offensive lineman is a very good analogy for the role of the admin DBA. As a DBA, you are called on to be barely visible and rarely heard, protecting the company data assets tenaciously, even though the enemies to our craft surround us on all sides:. Developers: Cries of ‘foul!’ often ensue when the DBA says that they want data integrity to be stringently enforced and that documentation is needed so they can support systems, mostly because every error occurrence in the enterprise will be initially blamed on the database and fall to the DBA to troubleshoot. Insisting too loudly may bring those cries of ‘foul’ that somewhat remind you of when your 2 year old daughter didn't want to go to bed. The result of this petulance is that the next "enemy" gets involved. Managers: The concerns that motivate DBAs to argue will not excite the kind of manager who gets his technical knowledge from a glossy magazine filled with buzzwords, charts, and pretty pictures. However, the other programmers in the organization will tickle the buzzword void with a stream of new-sounding ideas and technologies constantly, along with warnings that if we did care about data integrity and document things, the budget would explode! In contrast, the arguments for integrity of data and supportability tend to be about as exciting as watching grass grow, and far too many manager types seem to prefer to smoke it than watch it. Packaged Applications: The DBA is rarely given a chance to review a new application that is being demonstrated for the enterprise, and rarer still is the DBA that gets a veto of an application because the database it uses has clearly been created by an architect that won't read a data modeling book because he is already married. More often than not this leads to hours of work for the DBA trying to performance-tune a database with a menagerie of rules that must be followed to stay within the  application support agreement, such as no changing indexes on a third party schema even though there are 10 billion rows instead of the 10 thousand when the system was last optimized. Hardware Failures: Physical disks, networking devices, memory, and backup devices all come with a measure known as ‘mean time before failure’ and it is never listed in centuries or eons. More like years, and the term ‘mean’ indicates that half of the devices are expected to fail before that, which by my calendar means any hour of any day that it wants to fail it will. But the DBA sucks it up and does the task at hand with a humility that makes them nearly invisible to all but the most observant person in the organization. The best DBAs I know are so proactive in their relentless pursuit of perfection that they detect many of the bugs (which they seldom caused) in the system well before they become a problem. In the end the DBA gets noticed for one of same two reasons as the offensive lineman. You make a mistake, like dropping a critical production database that had never been backed up; or when a system crashes for any reason whatsoever and they are on the spot with troubleshooting and system restoration plans that have been well thought out, tested, and tested again. Not because there is any glory in it, but because it is what they do.   Note: The characteristics of the professions referred to in this blog are meant to be overstated stereotypes for humorous effect, and even some DBAs aren't quite this perfect. If you are reading this far and haven’t hand written a 10 page flaming comment about how you are a _______ and you aren’t like this, that is awesome. Not every situation applies to everyone, but if you have never worked with a bad packaged app, a magazine trained manager, programmers that aren’t team players, or hardware that occasionally failed, relax and go have a unicorn sandwich before you wake up.

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• Cloud to On-Premise Connectivity Patterns

  - by Rajesh Raheja

  Do you have a requirement to convert an Opportunity in Salesforce.com to an Order/Quote in Oracle E-Business Suite? Or maybe you want the creation of an Oracle RightNow Incident to trigger an on-premise Oracle E-Business Suite Service Request creation for RMA and Field Scheduling? If so, read on. In a previous blog post, I discussed integrating TO cloud applications, however the use cases above are the reverse i.e. receiving data FROM cloud applications (SaaS) TO on-premise applications/databases that sit behind a firewall. Oracle SOA Suite is assumed to be on-premise with with Oracle Service Bus as the mediation and virtualization layer. The main considerations for the patterns are are security i.e. shielding enterprise resources; and scalability i.e. minimizing firewall latency. Let me use an analogy to help visualize the patterns: the on-premise system is your home - with your most valuable possessions - and the SaaS app is your favorite on-line store which regularly ships (inbound calls) various types of parcels/items (message types/service operations). You need the items at home (on-premise) but want to safe guard against misguided elements of society (internet threats) who may masquerade as postal workers and vandalize property (denial of service?). Let's look at the patterns. Pattern: Pull from Cloud The on-premise system polls from the SaaS apps and picks up the message instead of having it delivered. This may be done using Oracle RightNow Object Query Language or SOAP APIs. This is particularly suited for certain integration approaches wherein messages are trickling in, can be centralized and batched e.g. retrieving event notifications on an hourly schedule from the Oracle Messaging Service. To compare this pattern with the home analogy, you are avoiding any deliveries to your home and instead go to the post office/UPS/Fedex store to pick up your parcel. Every time. Pros: On-premise assets not exposed to the Internet, firewall issues avoided by only initiating outbound connections Cons: Polling mechanisms may affect performance, may not satisfy near real-time requirements Pattern: Open Firewall Ports The on-premise system exposes the web services that needs to be invoked by the cloud application. This requires opening up firewall ports, routing calls to the appropriate internal services behind the firewall. Fusion Applications uses this pattern, and auto-provisions the services on the various virtual hosts to secure the topology. This works well for service integration, but may not suffice for large volume data integration. Using the home analogy, you have now decided to receive parcels instead of going to the post office every time. A door mail slot cut out allows the postman can drop small parcels, but there is still concern about cutting new holes for larger packages. Pros: optimal pattern for near real-time needs, simpler administration once the service is provisioned Cons: Needs firewall ports to be opened up for new services, may not suffice for batch integration requiring direct database access Pattern: Virtual Private Networking The on-premise network is "extended" to the cloud (or an intermediary on-demand / managed service offering) using Virtual Private Networking (VPN) so that messages are delivered to the on-premise system in a trusted channel. Using the home analogy, you entrust a set of keys with a neighbor or property manager who receives the packages, and then drops it inside your home. Pros: Individual firewall ports don't need to be opened, more suited for high scalability needs, can support large volume data integration, easier management of one connection vs a multitude of open ports Cons: VPN setup, specific hardware support, requires cloud provider to support virtual private computing Pattern: Reverse Proxy / API Gateway The on-premise system uses a reverse proxy "API gateway" software on the DMZ to receive messages. The reverse proxy can be implemented using various mechanisms e.g. Oracle API Gateway provides firewall and proxy services along with comprehensive security, auditing, throttling benefits. If a firewall already exists, then Oracle Service Bus or Oracle HTTP Server virtual hosts can provide reverse proxy implementations on the DMZ. Custom built implementations are also possible if specific functionality (such as message store-n-forward) is needed. In the home analogy, this pattern sits in between cutting mail slots and handing over keys. Instead, you install (and maintain) a mailbox in your home premises outside your door. The post office delivers the parcels in your mailbox, from where you can securely retrieve it. Pros: Very secure, very flexible Cons: Introduces a new software component, needs DMZ deployment and management Pattern: On-Premise Agent (Tunneling) A light weight "agent" software sits behind the firewall and initiates the communication with the cloud, thereby avoiding firewall issues. It then maintains a bi-directional connection either with pull or push based approaches using (or abusing, depending on your viewpoint) the HTTP protocol. Programming protocols such as Comet, WebSockets, HTTP CONNECT, HTTP SSH Tunneling etc. are possible implementation options. In the home analogy, a resident receives the parcel from the postal worker by opening the door, however you still take precautions with chain locks and package inspections. Pros: Light weight software, IT doesn't need to setup anything Cons: May bypass critical firewall checks e.g. virus scans, separate software download, proliferation of non-IT managed software Conclusion The patterns above are some of the most commonly encountered ones for cloud to on-premise integration. Selecting the right pattern for your project involves looking at your scalability needs, security restrictions, sync vs asynchronous implementation, near real-time vs batch expectations, cloud provider capabilities, budget, and more. In some cases, the basic "Pull from Cloud" may be acceptable, whereas in others, an extensive VPN topology may be well justified. For more details on the Oracle cloud integration strategy, download this white paper.

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• Cloud to On-Premise Connectivity Patterns

  - by Rajesh Raheja

  Do you have a requirement to convert an Opportunity in Salesforce.com to an Order/Quote in Oracle E-Business Suite? Or maybe you want the creation of an Oracle RightNow Incident to trigger an on-premise Oracle E-Business Suite Service Request creation for RMA and Field Scheduling? If so, read on. In a previous blog post, I discussed integrating TO cloud applications, however the use cases above are the reverse i.e. receiving data FROM cloud applications (SaaS) TO on-premise applications/databases that sit behind a firewall. Oracle SOA Suite is assumed to be on-premise with with Oracle Service Bus as the mediation and virtualization layer. The main considerations for the patterns are are security i.e. shielding enterprise resources; and scalability i.e. minimizing firewall latency. Let me use an analogy to help visualize the patterns: the on-premise system is your home - with your most valuable possessions - and the SaaS app is your favorite on-line store which regularly ships (inbound calls) various types of parcels/items (message types/service operations). You need the items at home (on-premise) but want to safe guard against misguided elements of society (internet threats) who may masquerade as postal workers and vandalize property (denial of service?). Let's look at the patterns. Pattern: Pull from Cloud The on-premise system polls from the SaaS apps and picks up the message instead of having it delivered. This may be done using Oracle RightNow Object Query Language or SOAP APIs. This is particularly suited for certain integration approaches wherein messages are trickling in, can be centralized and batched e.g. retrieving event notifications on an hourly schedule from the Oracle Messaging Service. To compare this pattern with the home analogy, you are avoiding any deliveries to your home and instead go to the post office/UPS/Fedex store to pick up your parcel. Every time. Pros: On-premise assets not exposed to the Internet, firewall issues avoided by only initiating outbound connections Cons: Polling mechanisms may affect performance, may not satisfy near real-time requirements Pattern: Open Firewall Ports The on-premise system exposes the web services that needs to be invoked by the cloud application. This requires opening up firewall ports, routing calls to the appropriate internal services behind the firewall. Fusion Applications uses this pattern, and auto-provisions the services on the various virtual hosts to secure the topology. This works well for service integration, but may not suffice for large volume data integration. Using the home analogy, you have now decided to receive parcels instead of going to the post office every time. A door mail slot cut out allows the postman can drop small parcels, but there is still concern about cutting new holes for larger packages. Pros: optimal pattern for near real-time needs, simpler administration once the service is provisioned Cons: Needs firewall ports to be opened up for new services, may not suffice for batch integration requiring direct database access Pattern: Virtual Private Networking The on-premise network is "extended" to the cloud (or an intermediary on-demand / managed service offering) using Virtual Private Networking (VPN) so that messages are delivered to the on-premise system in a trusted channel. Using the home analogy, you entrust a set of keys with a neighbor or property manager who receives the packages, and then drops it inside your home. Pros: Individual firewall ports don't need to be opened, more suited for high scalability needs, can support large volume data integration, easier management of one connection vs a multitude of open ports Cons: VPN setup, specific hardware support, requires cloud provider to support virtual private computing Pattern: Reverse Proxy / API Gateway The on-premise system uses a reverse proxy "API gateway" software on the DMZ to receive messages. The reverse proxy can be implemented using various mechanisms e.g. Oracle API Gateway provides firewall and proxy services along with comprehensive security, auditing, throttling benefits. If a firewall already exists, then Oracle Service Bus or Oracle HTTP Server virtual hosts can provide reverse proxy implementations on the DMZ. Custom built implementations are also possible if specific functionality (such as message store-n-forward) is needed. In the home analogy, this pattern sits in between cutting mail slots and handing over keys. Instead, you install (and maintain) a mailbox in your home premises outside your door. The post office delivers the parcels in your mailbox, from where you can securely retrieve it. Pros: Very secure, very flexible Cons: Introduces a new software component, needs DMZ deployment and management Pattern: On-Premise Agent (Tunneling) A light weight "agent" software sits behind the firewall and initiates the communication with the cloud, thereby avoiding firewall issues. It then maintains a bi-directional connection either with pull or push based approaches using (or abusing, depending on your viewpoint) the HTTP protocol. Programming protocols such as Comet, WebSockets, HTTP CONNECT, HTTP SSH Tunneling etc. are possible implementation options. In the home analogy, a resident receives the parcel from the postal worker by opening the door, however you still take precautions with chain locks and package inspections. Pros: Light weight software, IT doesn't need to setup anything Cons: May bypass critical firewall checks e.g. virus scans, separate software download, proliferation of non-IT managed software Conclusion The patterns above are some of the most commonly encountered ones for cloud to on-premise integration. Selecting the right pattern for your project involves looking at your scalability needs, security restrictions, sync vs asynchronous implementation, near real-time vs batch expectations, cloud provider capabilities, budget, and more. In some cases, the basic "Pull from Cloud" may be acceptable, whereas in others, an extensive VPN topology may be well justified. For more details on the Oracle cloud integration strategy, download this white paper.

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• Data Binding to Attached Properties

  - by Chris Gardner

  Originally posted on: http://geekswithblogs.net/freestylecoding/archive/2013/06/14/data-binding-to-attached-properties.aspx When I was working on my C#/XAML game framework, I discovered I wanted to try to data bind my sprites to background objects. That way, I could update my objects and the draw functionality would take care of the work for me. After a little experimenting and web searching, it appeared this concept was an impossible dream. Of course, when has that ever stopped me? In my typical way, I started to massively dive down the rabbit hole. I created a sprite on a canvas, and I bound it to a background object. <Canvas Name="GameField" Background="Black"> <Image Name="PlayerStrite" Source="Assets/Ship.png" Width="50" Height="50" Canvas.Left="{Binding X}" Canvas.Top="{Binding Y}"/> </Canvas> Now, we wire the UI item to the background item. public MainPage() { this.InitializeComponent(); this.Loaded += StartGame; }   void StartGame( object sender, RoutedEventArgs e ) { BindingPlayer _Player = new BindingPlayer(); _Player.X = Window.Current.Bounds.Height - PlayerSprite.Height; _Player.X = ( Window.Current.Bounds.Width - PlayerSprite.Width ) / 2.0; } Of course, now we need to actually have our background object. public class BindingPlayer : INotifyPropertyChanged { private double m_X; public double X { get { return m_X; } set { m_X = value; NotifyPropertyChanged(); } }   private double m_Y; public double Y { get { return m_Y; } set { m_Y = value; NotifyPropertyChanged(); } }   public event PropertyChangedEventHandler PropertyChanged; protected void NotifyPropertyChanged( [CallerMemberName] string p_PropertyName = null ) { if( PropertyChanged != null ) PropertyChanged( this, new PropertyChangedEventArgs( p_PropertyName ) ); } } I fired this baby up, and my sprite was correctly positioned on the screen. Maybe the sky wasn't falling after all. Wouldn't it be great if that was the case? I created some code to allow me to move the sprite, but nothing happened. This seems odd. So, I start debugging the application and stepping through code. Everything appears to be working. Time to dig a little deeper. After much profanity was spewed, I stumbled upon a breakthrough. The code only looked like it was working. What was really happening is that there was an exception being thrown in the background thread that I never saw. Apparently, the key call was the one to PropertyChanged. If PropertyChanged is not called on the UI thread, the UI thread ignores the call. Actually, it throws an exception and the background thread silently crashes. Of course, you'll never see this unless you're looking REALLY carefully. This seemed to be a simple problem. I just need to marshal this to the UI thread. Unfortunately, this object has no knowledge of this mythical UI Thread in which we speak. So, I had to pull the UI Thread out of thin air. Let's change our PropertyChanged call to look this. public event PropertyChangedEventHandler PropertyChanged; protected void NotifyPropertyChanged( [CallerMemberName] string p_PropertyName = null ) { if( PropertyChanged != null ) Windows.ApplicationModel.Core.CoreApplication.MainView.CoreWindow.Dispatcher.RunAsync( Windows.UI.Core.CoreDispatcherPriority.Normal, new Windows.UI.Core.DispatchedHandler( () => { PropertyChanged( this, new PropertyChangedEventArgs( p_PropertyName ) ); } ) ); } Now, we raised our notification on the UI thread. Everything is fine, people are happy, and the world moves on. You may have noticed that I didn't await my call to the dispatcher. This was intentional. If I am trying to update a slew of sprites, I don't want thread being hung while I wait my turn. Thus, I send the message and move on. It is worth nothing that this is NOT the most efficient way to do this for game programming. We'll get to that in another blog post. However, it is perfectly acceptable for a business app that is running a background task that would like to notify the UI thread of progress on a periodic basis. It is worth noting that this code was written for a Windows Store App. You can do the same thing with WP8 and WPF. The call to the marshaler changes, but it is the same idea.

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• Multiple enemy array in LibGDX

  - by johnny-b

  I am trying to make a multiple enemy array, where every 30 secods a new bullet comes from a random point. And if the bullet is clicked it should disapear and a pop like an explosion should appear. And if the bullet hits the ball then the ball pops. so the bullet should change to a different sprite or texture. same with the ball pop. But all that happens is the bullet if touched pops and nothing else happens. And if modified then the bullet keeps flashing as the update is way too much. I have added COMMENTS in the code to explain more on the issues. below is the code. if more code is needed i will provide. Thank you public class GameRenderer { private GameWorld myWorld; private OrthographicCamera cam; private ShapeRenderer shapeRenderer; private SpriteBatch batcher; // Game Objects private Ball ball; private ScrollHandler scroller; private Background background; private Bullet bullet1; private BulletPop bPop; private Array<Bullet> bullets; // This is for the delay of the bullet coming one by one every 30 seconds. /** The time of the last shot fired, we set it to the current time in nano when the object is first created */ double lastShot = TimeUtils.nanoTime(); /** Convert 30 seconds into nano seconds, so 30,000 milli = 30 seconds */ double shotFreq = TimeUtils.millisToNanos(30000); // Game Assets private TextureRegion bg, bPop; private Animation bulletAnimation, ballAnimation; private Animation ballPopAnimation; public GameRenderer(GameWorld world) { myWorld = world; cam = new OrthographicCamera(); cam.setToOrtho(true, 480, 320); batcher = new SpriteBatch(); // Attach batcher to camera batcher.setProjectionMatrix(cam.combined); shapeRenderer = new ShapeRenderer(); shapeRenderer.setProjectionMatrix(cam.combined); // This is suppose to produce 10 bullets at random places on the background. bullets = new Array<Bullet>(); Bullet bullet = null; float bulletX = 00.0f; float bulletY = 00.0f; for (int i = 0; i < 10; i++) { bulletX = MathUtils.random(-10, 10); bulletY = MathUtils.random(-10, 10); bullet = new Bullet(bulletX, bulletY); AssetLoader.bullet1.flip(true, false); AssetLoader.bullet2.flip(true, false); bullets.add(bullet); } // Call helper methods to initialize instance variables initGameObjects(); initAssets(); } private void initGameObjects() { ball = GameWorld.getBall(); bullet1 = myWorld.getBullet1(); bPop = myWorld.getBulletPop(); scroller = myWorld.getScroller(); } private void initAssets() { bg = AssetLoader.bg; ballAnimation = AssetLoader.ballAnimation; bullet1Animation = AssetLoader.bullet1Animation; ballPopAnimation = AssetLoader.ballPopAnimation; } // This is to take the bullet away when clicked or touched. public void onClick() { for (int i = 0; i < bullets.size; i++) { if (bullets.get(i).getBounds().contains(0, 0)) bullets.removeIndex(i); } } private void drawBackground() { batcher.draw(bg1, background.getX(), background.getY(), background.getWidth(), backgroundMove.getHeight()); } public void render(float runTime) { Gdx.gl.glClearColor(0, 0, 0, 1); Gdx.gl.glClear(GL30.GL_COLOR_BUFFER_BIT); batcher.begin(); // Disable transparency // This is good for performance when drawing images that do not require // transparency. batcher.disableBlending(); drawBackground(); batcher.enableBlending(); // when the bullet hits the ball, it should be disposed or taken away and a ball pop sprite/texture should be put in its place if (bullet1.collides(ball)) { // draws the bPop texture but the bullet does not go just keeps going around, and the bPop texture goes. batcher.draw(AssetLoader.bPop, 195, 273); } batcher.draw(AssetLoader.ballAnimation.getKeyFrame(runTime), ball.getX(), ball.getY(), ball.getWidth(), ball.getHeight()); // this is where i am trying to make the bullets come one by one, and if removed via the onClick() then bPop animation // should play but does not??? if(TimeUtils.nanoTime() - lastShot > shotFreq){ // Create your stuff for (int i = 0; i < bullets.size; i++) { bullets.get(i); batcher.draw(AssetLoader.bullet1Animation.getKeyFrame(runTime), bullet1.getX(), bullet1.getY(), bullet1.getOriginX(), bullet1.getOriginY(), bullet1.getWidth(), bullet1.getHeight(), 1.0f, 1.0f, bullet1.getRotation()); if (bullets.removeValue(bullet1, false)) { batcher.draw(AssetLoader.ballPopAnimation.getKeyFrame(runTime), bPop1.getX(), bPop1.getY(), bPop1.getWidth(), bPop1.getHeight()); } } /* Very important to set the last shot to now, or it will mess up and go full auto */ lastShot = TimeUtils.nanoTime(); } // End SpriteBatch batcher.end(); } } Thank you

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Richard Lefebvre

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. 

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• Hybrid IT or Cloud Initiative – a Perfect Enterprise Architecture Maturation Opportunity

  - by Ted McLaughlan

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} All too often in the growth and maturation of Enterprise Architecture initiatives, the effort stalls or is delayed due to lack of “applied traction”. By this, I mean the EA activities - whether targeted towards compliance, risk mitigation or value opportunity propositions – may not be attached to measurable, active, visible projects that could advance and prove the value of EA. EA doesn’t work by itself, in a vacuum, without collaborative engagement and a means of proving usefulness. A critical vehicle to this proof is successful orchestration and use of assets and investment resources to meet a high-profile business objective – i.e. a successful project. More and more organizations are now exploring and considering some degree of IT outsourcing, buying and using external services and solutions to deliver their IT and business requirements – vs. building and operating in-house, in their own data centers. The rapid growth and success of “Cloud” services makes some decisions easier and some IT projects more successful, while dramatically lowering IT risks and enabling rapid growth. This is particularly true for “Software as a Service” (SaaS) applications, which essentially are complete web applications hosted and delivered over the Internet. Whether SaaS solutions – or any kind of cloud solution - are actually, ultimately the most cost-effective approach truly depends on the organization’s business and IT investment strategy. This leads us to Enterprise Architecture, the connectivity between business strategy and investment objectives, and the capabilities purchased or created to meet them. If an EA framework already exists, the approach to selecting a cloud-based solution and integrating it with internal IT systems (i.e. a “Hybrid IT” solution) is well-served by leveraging EA methods. If an EA framework doesn’t exist, or is simply not mature enough to address complex, integrated IT objectives – a hybrid IT/cloud initiative is the perfect project to advance and prove the value of EA. Why is this? For starters, the success of any complex IT integration project - spanning multiple systems, contracts and organizations, public and private – depends on active collaboration and coordination among the project stakeholders. For a hybrid IT initiative, inclusive of one or more cloud services providers, the IT services, business workflow and data governance challenges alone can be extremely complex, requiring many diverse layers of organizational expertise and authority. Establishing subject matter expertise, authorities and strategic guidance across all the disciplines involved in a hybrid-IT or hybrid-cloud system requires top-level, comprehensive experience and collaborative leadership. Tools and practices reflecting industry expertise and EA alignment can also be very helpful – such as Oracle’s “Cloud Candidate Selection Tool”. Using tools like this, and facilitating this critical collaboration by leading, organizing and coordinating the input and expertise into a shared, referenceable, reusable set of authority models and practices – this is where EA shines, and where Enterprise Architects can be most valuable. The “enterprise”, in this case, becomes something greater than the core organization – it includes internal systems, public cloud services, 3rd-party IT platforms and datacenters, distributed users and devices; a whole greater than the sum of its parts. Through facilitated project collaboration, leading to identification or creation of solid governance models and processes, a durable and useful Enterprise Architecture framework will usually emerge by itself, if not actually identified and managed as such. The transition from planning collaboration to actual coordination, where the program plan, schedule and resources become synchronized and aligned to other investments in the organization portfolio, is where EA methods and artifacts appear and become most useful. The actual scope and use of these artifacts, in the context of this project, can then set the stage for the most desirable, helpful and pragmatic form of the now-maturing EA framework and community of practice. Considering or starting a hybrid-IT or hybrid-cloud initiative? Running into some complex relationship challenges? This is the perfect time to take advantage of your new, growing or possibly latent Enterprise Architecture practice.

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• Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

  - by Mike Stiles

  The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua. There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event. This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind: 1. Targeting: Really Know Your Buyer 2. Engagement: Create a 1:1 Relationship 3. Conversion: Visualize Guided Thinking 4. Analysis: Learn What’s Working 5. Marketing Technology: Enable and Extend the Cloud Product News from Eloqua Experience 2013 We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too: Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua. Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management. Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions. Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community. Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. Biggest and Best Eloqua Experience. There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco. In this video, Kevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series. The 2013 Markie Awards The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience! To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience. More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise. @mikestiles

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• YouTube SEO: Video Optimization

  - by Mike Stiles

  SEO optimization is still regarded as one of the primary tools in the digital marketing kit. However and wherever a potential customer is conducting a search, brands want their content to surface in the top results. Makes sense. But without a regular flow of good, relevant content, your SEO opportunities run shallow. We know from several studies video is one of the most engaging forms of content, so why not make sure that in addition to being cool, your videos are helping you win the SEO game? Keywords:-Decide what search phrases make the most sense for your video. Don’t dare use phrases that have nothing to do with the content. You’ll make people mad.-Research those keywords to see how competitive they are. Adjust them so there are still lots of people searching for it, but there are not as many links showing up for it.-Search your potential keywords and phrases to see what comes up. It’s amazing how many people forget to do that. Video Title: -Try to start and/or end with your keyword.-When you search on YouTube, visual action words tend to come up as suggested searches. So try to use action words. Video Description: -Lead with a link to your site (include http://). -Don’t stuff this with your keyword. It leads to bad writing and it won’t work anyway. This is where you convince people to watch, so write for humans. Use some showmanship. -At the end, do a call to action (subscribe, see the whole playlist, visit our social channels, etc.) Video Tags:-Don’t over-tag. 5-10 tags per video is plenty. -If you’re compelled to have more than 10, that means you should probably make more videos specifically targeting all those keywords. Find Linking Pals:-45% of videos are discovered on video sites. But 44% are found through links on blogs and sites.-Write a blog about your video’s content, then link to the video in it. -A good site for finding places to guest blog is myblogguest.com-Once you find good linking partners, they’ll link to your future videos (as long as they’re good and you’re returning the favor). Tap the Power of Similar Videos:-Use Video Reply to associate your video with other topic-related videos. That’s when you make a video responding to or referencing a video made by someone else. Content:-Again, build up a portfolio of videos, not just one that goes after 30 keywords.-Create shorter, sequential videos that pull them deeper into the content and closer to a desired final action.-Organize your video topics separately using Playlists. Playlists show up as a whole in search results like individual videos, so optimize playlists the same as you would for a video. Meta Data:-Too much importance is placed on it. It accounts for only 15% of search success.-YouTube reads Captions or Transcripts to determine what a video is about. If you’re not using them, you’re missing out.-You get the SEO benefit of captions and transcripts whether the viewers has them toggled on or not. Promotion:-This accounts for 25% of search success.-Promote the daylights out of your videos using your social channels and digital assets. Don’t assume it’s going to magically get discovered. -You can pay to promote your video. This could surface it on the YouTube home page, YouTube search results, YouTube related videos, and across the Google content network. Community:-Accounts for 10% of search success.-Make sure your YouTube home page is a fun place to spend time. Carefully pick your featured video, and make sure your Playlists are featured. -Participate in discussions so users will see you’re present. The volume of ratings/comments is as important as the number of views when it comes to where you surface on search. Video Sitemaps:-As with a web site, a video sitemap helps Google quickly index your video.-Google wants to know title, description, play page URL, the URL of the thumbnail image you want, and raw video file location.-Sitemaps are xml files you host or dynamically generate on your site. Once you’ve made your sitemap, sign in and submit it using Google webmaster tools. Just as with the broadcast and cable TV channels, putting a video out there is only step one. You also have to make sure everybody knows it’s there so the largest audience possible can see it. Here’s hoping you get great ratings. @mikestiles

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