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  • BigData and Customer Experience: Happy Together

    - by Isabel F. Peñuelas
    The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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  • Hosted CRM Solutions from a Manager?s Perspective

    CRM, Customer Relationship Management is a method or process that is used to know the customer?s behavior and their needs and it helps in developing a stronger relation with them. This is only a defi... [Author: James Wong - Computers and Internet - April 29, 2010]

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  • Web CRM Software for Sales People

    Customer Relationship Management software or CRM is an application specifically designed to help a company in managing complete data related to its customers, from advertising to initial lead, sale a... [Author: James Wong - Computers and Internet - April 29, 2010]

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  • PRUEBAS DE ESPECIALIZACION GRATUITAS 2013

    - by agallego
    Consigue  tu Certificado de Especialista Oracle  de forma GRATUITA , 27 y 28 de Noviembre de 2013  Ahora puedes realizar los exámenes de implementación de las especializaciones de Oracle y convertirte en especialista. Podrás realizar cualquiera de los exámenes de implementación de la siguiente lista: Oracle Fusion Customer Relationship Management 11g Sales Certified Implementation Specialist (1Z0-456) Oracle Fusion Financials 11g General Ledger Implementation Specialist(1Z0-508) Oracle Fusion Financials 11g Accounts Payable Implementation Specialist(1Z0-507) Oracle Fusion Financials 11g Accounts Receivable Implementation Specialist(1Z0-506) Oracle Fusion Human Capital Management 11g Human Resources Certified Implementation Specialist (1Z0-584) Oracle Fusion Human Capital Management 11g Talent Management Certified Implementation Specialist (1Z0-585) Oracle ATG Web Commerce 10 Implementation Developer Certified Implementation Specialist (1Z0-510) Oracle Hyperion Planning 11 Essentials (1Z0-533) Oracle Business Intelligence Applications 7.9.6 for ERP Essentials (1Z0-525) Oracle Hyperion Financial Management 11 Essentials (1Z0-532) Oracle Business Intelligence Applications 7.9.6 for CRM Essentials (1Z0-524) Oracle Hyperion Data Relationship Management 11.1.2 Essentials (1Z1-588) Oracle Business Intelligence Foundation Suite 11g Essentials (1Z0-591) Oracle Essbase 11 Essentials (1Z0-531) SPARC T4-Based Server Installation Essentials (1Z0-597) Oracle Solaris 11 Installation and Configuration Essentials (1Z0-580) Sun ZFS Storage Appliance Certified Implementation Specialist Exalogic Elastic Cloud X2-2 Certified Implementation Specialist Oracle Exadata 11g Essentials (1Z0-536) Oracle VM 3 for x86 Essenstials (1Z0-590) Oracle Linux Fundamentals (1Z0-402) Oracle Linux System Administration (1Z0-403) Oracle Service-Oriented Architecture Certified Implementation Specialist (1Z0-451) Oracle Unified Business Process Management Suite 11g Certified Implementation Specialist (1Z0-560) Oracle WebLogic Server 12c Certified Implementation Specialist (1Z0-599) Oracle WebCenter Portal 11g Essentials (1Z0-541) Oracle WebCenter Content 11g Essentials (1Z0-542) Oracle Application Development Framework 11g Certified Implementation Specialist Oracle Identity Analytics 11g Certified Implementation Specialist (1Z0-545) Oracle Enterprise Manager 12c Essentials (1Z0-457) Puedes consultar la información acerca de los examenes en cada uno de los enlaces. Para prepararte los examenes sigue la Guia de estudio que encontrarás en la página de cada examen. Requisitos: ser  Partner Gold, Platinum o Diamond de Oracle y tener un usuario de Oracle Pearson Vue.  ¿Cuándo?: 27 y 28 de noviembre  a las (9:00, 12:00, 16:00)  ¿Dónde?: Core Networks, C.E.Parque Norte, Edificio Olmo, Planta 1 Serrano Galvache 56 | 28033, Madrid Para inscribirte: Create una cuenta en Pearson Vue (www.pearsonvue.com/oracle). Para Registrarte aquí. Para más información sobre el programa de especializaciones, haz clic aquí. No pierdas esta oportunidad e inscríbete hoy.  Para cualquier duda contactar con [email protected]. Ana María Gallego Partner Enablement Manager Spain and Portugal      

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  • The Tortoise and the Hare

    <b>Legal World and Childhood Dreams:</b> "Summary: The paper explains how computer software is protected and the relationship between open source software and copyright."

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  • RightNow CX Cloud Service Combined with Oracle Fusion CRM in the Cloud

    - by Richard Lefebvre
    ·        The May 2012 release of Oracle’s RightNow CX Cloud Service, the customer experience suite, is now integrated with Oracle Fusion CRM, helping organizations to achieve sustainable business growth through relevant, cross-channel customer interactions that can increase revenue opportunities and drive organizational efficiencies. Relevant Interactions Build Stronger Customer Relationships ·          Armed with a comprehensive view of all customer interactions across channels, the context and status of these interactions, and an awareness of the customer’s value to the organization, companies can now offer more relevant products and services to customers. ·         Using the combined Oracle RightNow CX Cloud Service and Oracle Fusion CRM solutions, organizations can increase customer retention, drive higher levels of customer advocacy, and increase sales conversion rates with tools designed to: - Provide a complete, cross-channel view of the customer to sales, marketing and service. - Empower sales and service departments to easily collaborate to proactively solve customer issues, using opportunities to provide purchase advice at the right time and with the right solutions. - Allow sales to easily review service history in preparation for sales calls. - Enable agents to understand customer value based upon prior buying habits and existing opportunities. Deeper Insight Enables Targeted, Personalized Opportunities ·          The combination of Oracle RightNow CX Cloud Service and Oracle Fusion CRM allows sales and marketing organizations to simultaneously leverage service interactions from RightNow CX and sales prediction and segmentation capabilities from Fusion Sales. This helps companies to: - Better match products and services to specific customer needs based on customer service history.  - Deliver targeted, personalized interactions intended to help customers derive more value from purchases and to inform future buying decisions. - Identify new opportunities to increase deal size and conversion rates. Supporting Quotes ·         “Every interaction is a relationship opportunity to grow your business. When these interactions are relevant and add value for customers, customers are more likely to trust the relationship and seek purchase advice,” said David Vap, group vice president, Oracle. “This customer trust provides an opportunity to increase customer product adoption and to reduce the cost of customer acquisition, thereby increasing company profitability.” Supporting Resources ·         Oracle Fusion CRM ·         Oracle Fusion Applications ·         Oracle RightNow CX Cloud Service ·         OracleCRM on Facebook ·         OracleCRM on YouTube

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  • Outsourcing a private project: can it be done?

    - by Stafford Williams
    I'm an employed software designer/developer/analyst/monkey and I'm pondering the possibility of outsourcing the coding component(s) of some private(ly funded) projects. I have never used outsourcing before and am hesitant due to the contractors i've seen in the workplace that seem to have a reverse relationship on renumeration vs results/quality. Has anyone had any luck with outsourcing private coding jobs and can you offer any pointers?

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  • Oracle CX Cloud promotions extended twice (products and duration)!

    - by Richard Lefebvre
    The Oracle Cloud promotions, which include free months and/or pre-approved discounts (subject to T&C's) is extended throughout November 2014 and includes more products including Oracle Fusion CRM Cloud Service (Oracle Sales Cloud), Oracle RightNow Cloud Service and Social Relationship Management. For more information about these exciting promotions, please contact your local Oracle CX Sales Representative, Oracle Direct, your Oracle Alliance Manager or [email protected].

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  • Undertanding .bashrc and .bash_profile

    - by Blankman
    On a server when I login as root I see .bashrc (ubuntu 10.10). On my Mac I have a .bash_profile, does ubuntu always have only a .bashrc file and not .bash_profile? (just confused so asking, I realize they are different o/s's but maybe there is a relationship somehow?) On my server, I want to create an alias, should I put it in .bashrc? What if I want this alias to be applied so all users can use it?

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  • Oracle's Vision of the CRM Industry

    Anthony Lye, Senior Vice President for Oracle's CRM Solutions talks to Cliff Godwin about the state of the Customer Relationship Management Industry today, Oracle's CRM Vision and Oracle's comprehensive CRM On Demand Model.

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  • How To - Securing a JAX-WS with OWSM Message Protection Policy in JDeveloper - 11g

    - by Prakash Yamuna
    As promised in this post, here is a How-To that describes how to secure a simple HelloWorld JAX-WS with OWSM message protection policy and test it with SOAP UI. The How-To reuses the picture I posted earlier about the relationship and interplay b/w Keystore, Credential store, jps-config.xml ,etc. One of the other more frequent requests I hear from folks within Oracle and customers is how to test OWSM with SOAP UI. SOAP UI in general works very well as testing tool for web services secure with wss10 policies.

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  • Managing Matrix Relationships: Organization Visualization and Navigation

    - by Nancy Estell Zoder
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle is pleased to announce the posting of our latest feature, Matrix Relationship Administration. Our continued investment in our Organization Visualization and Navigation solution is demonstrated with the release of Matrix Relationship Administration as well as the enhancements made to our Org Viewer capabilities. Some of those enhancements include the ability to export to Excel and Visio, Search, Zoom, as well as the addition of Manager Self Service transactions. Matrix relationships are relationships defined by rules or ad hoc. These relationships can include, but are not limited to, product or project affiliations, functional groups including multi dimensional relationships such as when the product, region or even the customer is the profit center. The PeopleSoft solution will enable you to configure how you work in this multi dimensional world to ensure you have the tools to be productive……. For more information, please check out the datasheet available on oracle.com, video on the feature on YouTube or contact your sales representative.

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  • PeopleSoft RECONNECT Conference Opens Call for Papers

    - by David Hope-Ross
    For those who haven’t heard, Quest International user group is hosting a RECONNECT conference August 27-29 in Hartford, CT. Quest has opened its Call for Presentations and is encouraging submissions that cover PeopleSoft Supplier Relationship Management and Supply Chain Management. The deadline for submissions is ‘late April’. For more information and to submit your presentation, please click here. Login is required.

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  • Are there specific legal issues for web developers working on sex dating sites?

    - by YumYumYum
    Say I have created many ordinary websites which are not related to any dating/sexual content. Are the rules and regulations for a developer the same when making a sex-related dating site? I'm talking about a site where people meet together and get to know each other, with the intent of having a sexual relationship (you know what I mean), also featuring webcam sex, but not explicitly a porno site. Do such sites have any special legal issues for developers compared with non-sexual/dating sites?

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  • Domain Models (PHP)

    - by Calum Bulmer
    I have been programming in PHP for several years and have, in the past, adopted methods of my own to handle data within my applications. I have built my own MVC, in the past, and have a reasonable understanding of OOP within php but I know my implementation needs some serious work. In the past I have used an is-a relationship between a model and a database table. I now know after doing some research that this is not really the best way forward. As far as I understand it I should create models that don't really care about the underlying database (or whatever storage mechanism is to be used) but only care about their actions and their data. From this I have established that I can create models of lets say for example a Person an this person object could have some Children (human children) that are also Person objects held in an array (with addPerson and removePerson methods, accepting a Person object). I could then create a PersonMapper that I could use to get a Person with a specific 'id', or to save a Person. This could then lookup the relationship data in a lookup table and create the associated child objects for the Person that has been requested (if there are any) and likewise save the data in the lookup table on the save command. This is now pushing the limits to my knowledge..... What if I wanted to model a building with different levels and different rooms within those levels? What if I wanted to place some items in those rooms? Would I create a class for building, level, room and item with the following structure. building can have 1 or many level objects held in an array level can have 1 or many room objects held in an array room can have 1 or many item objects held in an array and mappers for each class with higher level mappers using the child mappers to populate the arrays (either on request of the top level object or lazy load on request) This seems to tightly couple the different objects albeit in one direction (ie. a floor does not need to be in a building but a building can have levels) Is this the correct way to go about things? Within the view I am wanting to show a building with an option to select a level and then show the level with an option to select a room etc.. but I may also want to show a tree like structure of items in the building and what level and room they are in. I hope this makes sense. I am just struggling with the concept of nesting objects within each other when the general concept of oop seems to be to separate things. If someone can help it would be really useful. Many thanks

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  • It is CX a new concept?

    - by Isabel F. Peñuelas
    The Marketing Industry and the Web Industry are talking about CX since some time. However it is only very recently that the concept has reached some common meaning accepted by the analysts’ and the IT community. The new CX model depends on two previous facts: the expansion of the social media, and the impact of the new advanced features of mobile devices regarding brand-customer interaction. CXsers vs UXers First there is some need of disambiguity between User Experience and Customer Experience. User Experience -UX, is a much well established concept related with the design of user interactions for particular devices. UX people are interested on multiple touch points of digital interfaces while CX people are interested on all kind of interfaces including physical ones. UX is an evolution of Web Usability, while CX is a marketing concept. UX is an instrument of User Experience. CX in fact is all about Connections and Interactions. Connections Dan Draper, the creative director Mad Men, understands very well that to market effectively means to connect with people, and the best way to connect to people is to use the connections people have with other people: understanding Social Media connections and taking the customer pulse of customers on those medias, and are strong facilitators of CX strategies.  Interactions We can very simply define CX as the relationship that a customer establishes with a brand through multiple touch points (interactions, channels) through the entire life cycle of his relationship- direct or indirect with the brand. Interactions can be grouped on Customer Journeys through multiple touch points defined as the path a customer follows to achieve a goal. Processes A customer journey today usually starts at the moment he surfs the Web, then he takes a purchase decision; purchases the product;  request a particular service and finally recommends or do not recommends the product.  Customer Journeys are processes, and to analyze customer journeys there exists today a broad offering of modern Customer Journey tools very similar actually to the use cases or UML activity diagrams for IT systems design. As a summary CX is nothing more and nothing less than applying process analysis methods for better understanding how to create value through customer interactions across the multiple user´s touch points with the brand.

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  • When would I use "scripts" or "scripting" in a game, as opposed to the core language?

    - by Brian Reindel
    The terms scripts and scripting appear to be used interchangeably on the Game Development Stack Exchange, but other than reading questions about a scripting language choice, I don't understand the relationship between scripts and scripting, and the core language. What does a script typically do, when would it be used, and are scripts in some contexts (as defined by game programmers) different than a scripting language?

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  • Mobile or the Science of Programming Languages

    - by user12652314
    Just two things to share today. First is some news in the mobile computing space and a pretty cool new relationship developing with DubLabs and AT&T to enable a student-centric mobile experience for our Campus Solution customers. And second, is an interesting article shared by a friend on Research in Programming Languages related to STEM education, a key story element to my project with Americas Cup and iED, but also to our national interest

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  • Platinum SEO Plugin Vs All-In-One SEO Pack

    The two biggest SEO optimization tools for WordPress are probably Platinum SEO and All-in-One SEO Pack. This article explains the relationship of the two and gives a brief rundown of installing Platinum SEO plugin on your blog. It then provides a comparison of the two, feature-for-feature.

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  • Speaking this week at Richmond SQL Server User Group

    - by drsql
    Thursday night, at 6:00 (or so) I will be speaking in Richmond ( http://richmondsql.org/cs2007/ ), talking about How to Implement a Hierarchy using SQL Server. The abstract is: One of the most common structures you will come across in the real world is a hierarchy (either a single parent "tree" or a multi-parent "graph"). Many systems will implement the obvious examples, such as a corporate managerial structure or a bill of materials. It turns out that almost any many-to-many relationship can be...(read more)

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  • E-Business Suite at OpenWorld

    - by [email protected]
    Did you know...Oracle E-Business Suite Release 12.1 offers nine new solutions and more than 400 enhancements across human resources, supply chain management, procurement, projects, master data management, customer relationship management, and financials? With over 150 session dedicated to E-Business Suite, at OpenWorld, you can learn all about Release 12.1. Follow this link to the OpenWorld content catalog to get a list of session for E-Business Suite. Or this one to get more information on Oracle E-Business Suite Release 12.1

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  • Strange date relationships with #PowerPivot

    - by Marco Russo (SQLBI)
    A reader of my PowerPivot book highlighted a strange behavior of the relationship between a datetime column and a Calendar table. Long story short: it seems that PowerPivot automatically round the date to the “neareast day”, but instead of simply removing the time (truncating the decimal part of the decimal number internally used to represent a datetime value) a rounding function seems used, moving the date to the next day if the time part contain a PM time. As you can imagine, this becomes particularly...(read more)

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  • Many-to-many relationships in pharmacology

    - by John Paul Cook
    When I was in my pharmacology class this morning, I realized that the instructor was presenting a classic relational database management system problem: the many-to-many relationship. He said that all of us in nursing school must know our drugs backwards and forwards. I know how to model that! There are so many things in both healthcare and higher education that could benefit from an appropriate application of technology. As a student, I'd like to be able to start with a drug, a disease, a name of...(read more)

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  • Realize the Benefits of Oracle Fusion Architecture Today; Get on the Path to Oracle Fusion Applicati

    Vijay Tella, Vice President and Chief Strategy Officer, Oracle Fusion Middleware, discusses with Cliff the relationship between Oracle Fusion Architecture and Service Oriented Architecture (SOA). They also discuss how Oracle is enabling Fusion Architecture with integration between Oracle Fusion Middleware and the Oracle E-Business Suite, PeopleSoft Enterprise, and JD Edwards Enterprise One suites of applications.

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