SEO - The Nuts and Bolts
This article outlines the major variables a successful website owner should take into consideration when attempting to align their website with the algorithms the search engines use to determine a page's overall relevance. These variables include: Keywords (contained within the metatags as well as within the content of the site), regular XML Sitemap creation and periodic submission to the search engines, Domain Name and Age, and finally backlinking or reciprocal linking to a handful of relevant and viable sites.