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• SharePoint 2010, Cloud, and the Constitution

  - by Michael Van Cleave

  The other evening an article on the Red Tap Chronicles caught my eye. The article written by Bob Sullivan titled "The Constitutional Issues of Cloud Computing" was very interesting in regards to the direction most of the technical world is going. We all have been inundated about utilizing cloud computing for reasons of price, availability, or even scalability; but what Bob brings up is a whole separate view of why a business might not want to move toward the cloud for services or applications. The overall point to the article was pretty simple. It all boiled down to the summation that hosting "Things" in the cloud (Email, Documents, etc…) are interpreted differently under the law regarding constitutional search and seizure than say a document or item that is kept in physical form at a business or home. Where if you physically have it stored someone would have to get a warrant to search for it or seize it, but if it is stored off in the cloud and the ISV or provider is subpoenaed for the item then they will usually give access to the information. Obviously this is a big difference in interpretation of the law and the constitution due to technology. So you might ask "Where does this fit in with SharePoint? Well the overall push for this next version of SharePoint is one that gives a business ultimate flexibility to utilize the Cloud. In one example this upcoming version gracefully lends itself to Multi Tenancy so that online or "Cloud" hosting would be possible by Service Providers. Another aspect to the upcoming version is that it has updated its ability to store content outside of the database and in a cheaper commoditized storage facility. This is called Remote Blob Storage (or RBS) which is the next evolution of External Blob Storage (or EBS). With this new functionality that business might look forward to it is extremely important for them to understand that they might be opening themselves up to laws that do not need a warrant to search or seize their information that is stored in the cloud. It will be interesting to see how this all plays out in the next few months. Usually the laws change slowly in comparison to technology so it might be a while until we see if it is actually constitutional to treat someone's content on the cloud differently as it would be in their possession, however until there is some type of parity that happens or more concrete laws regarding the differences be very careful about what you put in the cloud. Michael

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• Getting Started with Kinect for Windows.

  - by Vishal

  Hello folks,      Recently I got involved in a project for building a demo application for one of our customers with Kinect for Windows. Yes, something similar what Tom Cruise did in the movie Minority Report. Waving arms, moving stuff around, swipes, speech recognition, manipulating computer screens without even touching it. Pretty cool!!! The idea in the movie showed us how technology would be after 50 years from that day.   Minority Report Movie clip.           Well, that 50 years of time frame got squeezed and recently on Feb 1st 2012, Microsoft released the official Kinect for Windows SDK. That’s just 10 years from the movie release. Although, the product is in it early stages but with developer creativity and continuously improving hardware, those features shown in the movie are not very far away from becoming a reality. Soon after releasing the SDK, Microsoft again announced in March the release of its new Kinect for Windows SDK version 1.5 which is coming out in sometime May. More history about Kinect. Anyways, so for a newbie with Kinect, where would you start. Here is what I would suggest you can do. Watch the Kinect for Windows Quick start Series by Den Fernandez. Download the Kinect for Windows SDK and start playing around with the demos in it. It also comes with some basic Kinect documentation. Coding4Fun Kinect Projects | Lot many more videos and open sources projects information. Kinect for Windows Session at Techdays NL demo by Jesus Rodriguez. Book: Beginning Kinect Programming with the Microsoft Kinect SDK.  | I did go through few of the chapters in this book and based on that, it does talk deeply about core Kinect concepts but in very easy to understand way. I would definitely suggest this book for any Kinect developers. I liked the way it explained the Gestures recognition in Chapter 6. Buy your Kinect device from either Amazon or NewEgg. You will get it cheaper then buying it from Microsoft Store. Personally, I love Newegg.com as I never had any order related or shipping issues with them. I always hate developing UI application but well, you would need to get your hands dirty with WPF too in order to work with Kinect. So get started with WPF concepts too. I will keep adding stuff to the list once I come across them but so far the above list would definitely get you started building your first Kinect apps. Till then Happy Kinecting…!!!!! Thanks, Vishal Mody

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• SQL Azure and Trust Services

  - by BuckWoody

  Microsoft is working on a new Windows Azure service called “Trust Services”. Trust Services takes a certificate you upload and uses it to encrypt and decrypt sensitive data in the cloud. Of course, like any security service, there’s a bit more to it than that. I’ll give you a quick overview of how you can use this product to protect data you send to SQL Azure. The primary issue with storing data in the cloud is that you are in an environment that isn’t under your control – in fact, that’s the benefit of being in a distributed computing environment in the first place. On premises you’re able to encrypt data you don’t want anyone else to see, using various methods such as passwords (not very strong) or certificates (stronger). When you use a certificate, it’s vital that you create (or procure) and protect it yourself. When you store data remotely, regardless of IaaS, PaaS or SaaS, you don’t own the machines where the data lives. That means if you use a certificate from the cloud vendor to encrypt the data, you have to trust that the data won’t be accessed by the vendor. In some cases having a signed agreement with the vendor that they won’t access your data is sufficient, in other cases that doesn’t meet the requirements your system has for security. With the new Trust Services service, the basic process is that you use a Portal to create a Trust Server using policies and other controls. You place a X.509 Certificate you create or procure in that server. Using the Software development Kit (SDK), the developer has access to an Application Layer Encryption Framework to set fields of data they want to encrypt. From there, the data can be stored in SQL Azure as a standard field – only it is encrypted before it ever arrives. The portion of the client software that decrypts the data uses the same service, so the authenticated user sees the data if they are allowed to do so. The data remains encrypted “at rest”.  You can learn more about this product and check it out in the SQL Azure labs at Microsoft Codename "Trust Services"

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• How to build a 4x game?

  - by Marco

  I'm trying to study how succefully implement a 4x game. Area of interest: 1) map data: how to store stellars systems (graphs?), how to generate them and so on.. 2) multiplayer: how to organize code in a non graphical server and a client to display it 3) command system: what are patters to catch user and ai decisions and handle them, adding at first "explore" and "colonize" then "combat", "research", "spy" and so on (commands can affect ships, planets, research, etc..) 4) ai system: ai can use commands to expand, upgrade planets and ship I know is a big questions, so help is appreciated :D 1) Map data Best choice is have a graph to model a galaxy. A node is a stellar system and every system have a list of planets. Ship cannot travel outside of predefined paths, like in Ascendancy: http://www.abandonia.com/files/games/221/Ascendancy_2.png Every connection between two stellar systems have a cost, in turns. Generate a galaxy is only a matter of: - dimension: number of stellar systems, - variety: randomize number of planets and types (desertic, earth, etc..), - positions of each stellar system on game space - connections: assure that exist a path between every node, so graph is "connected" (not sure if this a matematically correct term) 2) Multiplayer Game is organized in turns: player 1, player 2, ai1, ai2. Server take care of all data and clients just diplay it and collect data change. Because is a turn game, latency is not a problem :D 3) Command system I would like to design a hierarchy of commands to take care of this aspect: abstract Genericcommand (target) ExploreCommand (Ship) extends genericcommand colonizeCommand (Ship) buildcommand(planet, object) and so on. In my head all this commands are stored in a queue for every planets, ships or reasearch center or spy, and each turn a command is sent to a server to apply command and change data state 4) ai system I don't have any idea about this. Is a big topic and what I want is a simple ai. Something like "expand and fight against everyone". I think about a behaviour tree to control ai moves, so I can develop an ai that try to build ships to expand and then colonize planets, upgrade them throught science and combat enemies. Could be done with a finite state machine too ? any ideas, resources, article are welcome!

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• Strange rendering in XNA/Monogame

  - by Gerhman

  I am trying to render G-Code generated for a 3d-printer as the printed product by reading the file as line segments and the drawing cylinders with the diameter of the filament around the segment. I think I have managed to do this part right because the vertex I am sending to the graphics device appear to have been processed correctly. My problem I think lies somewhere in the rendering. What basically happens is that when I start rotating my model in the X or Y axis then it renders perfectly for half of the rotation but then for the other half it has this weird effect where you start seeing through the outer filament into some of the shapes inside. This effect is the strongest with X rotations though. Here is a picture of the part of the rotation that looks correct: And here is one that looks horrible: I am still quite new to XNA and/Monogame and 3d programming as a whole. I have no idea what could possibly be causing this and even less of an idea of what this type of behavior is called. I am guessing this has something to do with rendering so have added the code for that part: protected override void Draw(GameTime gameTime) { GraphicsDevice.Clear(Color.Black); basicEffect.World = world; basicEffect.View = view; basicEffect.Projection = projection; basicEffect.VertexColorEnabled = true; basicEffect.EnableDefaultLighting(); GraphicsDevice.SetVertexBuffer(vertexBuffer); RasterizerState rasterizerState = new RasterizerState(); rasterizerState.CullMode = CullMode.CullClockwiseFace; rasterizerState.ScissorTestEnable = true; GraphicsDevice.RasterizerState = rasterizerState; foreach (EffectPass pass in basicEffect.CurrentTechnique.Passes) { pass.Apply(); GraphicsDevice.DrawPrimitives(PrimitiveType.TriangleList, 0, vertexBuffer.VertexCount); } base.Draw(gameTime); } I don't know if it could be because I am shading something that does not really have a texture. I am using this custom vertex declaration I found on some tutorial that allows me to store a vertex with a position, color and normal: public struct VertexPositionColorNormal { public Vector3 Position; public Color Color; public Vector3 Normal; public readonly static VertexDeclaration VertexDeclaration = new VertexDeclaration ( new VertexElement(0, VertexElementFormat.Vector3, VertexElementUsage.Position, 0), new VertexElement(sizeof(float) * 3, VertexElementFormat.Color, VertexElementUsage.Color, 0), new VertexElement(sizeof(float) * 3 + 4, VertexElementFormat.Vector3, VertexElementUsage.Normal, 0) ); } If any of you have ever seen this type of thing please help. Also, if you think that the problem might lay somewhere else in my code then please just request what part you would like to see in the comments section.

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• Help with this optimization

  - by Milo

  Here is what I do: I have bitmaps which I draw into another bitmap. The coordinates are from the center of the bitmap, thus on a 256 by 256 bitmap, an object at 0.0,0.0 would be drawn at 128,128 on the bitmap. I also found the furthest extent and made the bitmap size 2 times the extent. So if the furthest extent is 200,200 pixels, then the bitmap's size is 400,400. Unfortunately this is a bit inefficient. If a bitmap needs to be drawn at 500,500 and the other one at 300,300, then the target bitmap only needs to be 200,200 in size. I cannot seem to find a correct way to draw in the components correctly with a reduced size. I figure out the target bitmap size like this: float AvatarComposite::getFloatWidth(float& remainder) const { float widest = 0.0f; float widestNeg = 0.0f; for(size_t i = 0; i < m_components.size(); ++i) { if(m_components[i].getSprite() == NULL) { continue; } float w = m_components[i].getX() + ( ((m_components[i].getSprite()->getWidth() / 2.0f) * m_components[i].getScale()) / getWidthToFloat()); float wn = m_components[i].getX() - ( ((m_components[i].getSprite()->getWidth() / 2.0f) * m_components[i].getScale()) / getWidthToFloat()); if(w > widest) { widest = w; } if(wn > widest) { widest = wn; } if(w < widestNeg) { widestNeg = w; } if(wn < widestNeg) { widestNeg = wn; } } remainder = (2 * widest) - (widest - widestNeg); return widest - widestNeg; } And here is how I position and draw the bitmaps: int dw = m_components[i].getSprite()->getWidth() * m_components[i].getScale(); int dh = m_components[i].getSprite()->getHeight() * m_components[i].getScale(); int cx = (getWidth() + (m_remainderX * getWidthToFloat())) / 2; int cy = (getHeight() + (m_remainderY * getHeightToFloat())) / 2; cx -= m_remainderX * getWidthToFloat(); cy -= m_remainderY * getHeightToFloat(); int dx = cx + (m_components[i].getX() * getWidthToFloat()) - (dw / 2); int dy = cy + (m_components[i].getY() * getHeightToFloat()) - (dh / 2); g->drawScaledSprite(m_components[i].getSprite(),0.0f,0.0f, m_components[i].getSprite()->getWidth(),m_components[i].getSprite()->getHeight(),dx,dy, dw,dh,0); I basically store the difference between the original 2 * longest extent bitmap and the new optimized one, then I translate by that much which I would think would cause me to draw correctly but then some of the components look cut off. Any insight would help. Thanks

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• New Oracles VM RAC template with support for oracle vm 3 built-in

  - by wcoekaer

  The RAC team did it again (thanks Saar!) - another awesome set of Oracle VM templates published and uploaded to My Oracle Support. You can find the main page here. What's special about the latest version of DeployCluster is that it integrates tightly with Oracle VM 3 manager. It basically is an Oracle VM frontend that helps start VMs, pass arguments down automatically and there is absolutely no need to log into the Oracle VM servers or the guests. Once it completes, you have an entire Oracle RAC database setup ready to go. Here's a short summary of the steps : Set up an Oracle VM 3 server pool Download the Oracle VM RAC template from oracle.com Import the template into Oracle VM using Oracle VM Manager repository - import Create a public and private network in Oracle VM Manager in the network tab Configure the template with the right public and private virtual networks Create a set of shared disks (physical or virtual) to assign to the VMs you want to create (for ASM/at least 5) Clone a set of VMs from the template (as many RAC nodes as you plan to configure) With Oracle VM 3.1 you can clone with a number so one clone command for, say 8 VMs is easy. Assign the shared devices/disks to the cloned VMs Create a netconfig.ini file on your manager node or a client where you plan to run DeployCluster This little text file just contains the IP addresses, hostnames etc for your cluster. It is a very simple small textfile. Run deploycluster.py with the VM names as argument Done. At this point, the tool will connect to Oracle VM Manager, start the VMs and configure each one, Configure the OS (Oracle Linux) Configure the disks with ASM Configure the clusterware (CRS) Configure ASM Create database instances on each node. Now you are ready to log in, and use your x node database cluster. x No need to download various products from various websites, click on trial licenses for the OS, go to a Virtual Machine store with sample and test versions only - this is production ready and supported. Software. Complete. example netconfig.ini : # Node specific information NODE1=racnode1 NODE1VIP=racnode1-vip NODE1PRIV=racnode1-priv NODE1IP=192.168.1.2 NODE1VIPIP=192.168.1.22 NODE1PRIVIP=10.0.0.22 NODE2=racnode2 NODE2VIP=racnode2-vip NODE2PRIV=racnode2-priv NODE2IP=192.168.1.3 NODE2VIPIP=192.168.1.23 NODE2PRIVIP=10.0.0.23 # Common data PUBADAP=eth0 PUBMASK=255.255.255.0 PUBGW=192.168.1.1 PRIVADAP=eth1 PRIVMASK=255.255.255.0 RACCLUSTERNAME=raccluster DOMAINNAME=mydomain.com DNSIP= # Device used to transfer network information to second node # in interview mode NETCONFIG_DEV=/dev/xvdc # 11gR2 specific data SCANNAME=racnode12-scan SCANIP=192.168.1.50

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• URL protocol handlers in basic Ubuntu Desktop

  - by Hibou57

  There was a way to register URL protocol handlers with Gconf, which is now obsolete and there seems to be no way to do the same with DConf (or Gsettings, its recommended wrapper). How do one properly register an URL protocol handlers since DConf? Additionally, something looks strange to me (as I don't understand it), on my Ubuntu 12.04 The protocol apt:// should be handled by the apturl command. It is so with my Opera browser, but only because I added this specific association using the browser's configuration facility. Otherwise, in the rest of the environment: Running xdg-open apt://foo.bar opens elinks (my www-browser alternative). Running gnome-open apt://foo.bar opens the Software?Center. Opening gcong-editor, I see a key /desktop/gnome/url-handlers/apt whose value is apturl "%s" and its enable. This configuration seems to be ignored, which is reasonably expected, as GConf is considered obsolete. Opening dconf-editor, I can't see anything related to URL handlers or protocols in /desktop/gnome It looks a bit messy to my eyes (just teasing with this wording, nothing bad) What's underneath? Side note: I'm looking for something which preferably works even when the full desktop environment is not loaded, like when running an i3wm session with only gsettings-daemon (and other stuffs unrelated to this case) is loaded. Update Another way to “register” a protocol handler is with *.desktop files and their MIME-Type; ex. MimeType=application/<the-protocol>;. I found a /usr/share/applications/ubuntu-software-center.desktop with this content: [Desktop Entry] Name=Ubuntu Software Center GenericName=Software Center Comment=Lets you choose from thousands of applications available for Ubuntu Exec=/usr/bin/software-center %u Icon=softwarecenter Terminal=false Type=Application Categories=PackageManager;GTK;System;Settings; MimeType=application/x-deb;application/x-debian-package;x-scheme-handler/apt; StartupNotify=true X-Ubuntu-Gettext-Domain=software-center Keywords=Sources;PPA;Install;Uninstall;Remove;Purchase;Catalogue;Store; This one explains why gnome-open apt://foo.bar opens the Software?Center instead of apturl. So I installed this apturl.desktop in ~/.local/share/applications: [Desktop Entry] Encoding=UTF-8 Version=1.0 Type=Application Terminal=false Exec=/usr/bin/apturl %u Name=APT-URL Comment=APT-URL handler Icon= Categories=Application;Network; MimeType=x-scheme-handler/apt; After update-desktop-database and even after rebooting, both xdg-open and gnome-open still do the same and ignore this user desktop file, which is usual, should override the other in /usr/share/applications/. May be there is something special with desktop files specifying x-scheme-handler MIME type and they are not handled the usual way. The desktop-file way does not answer the question.

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• Three Master Data Management Deployment Tips

  - by david.butler(at)oracle.com

  MDM is all about data quality and data governance. We now know that improved data quality raises all operational and analytical boats. But it's not just about deploying data quality tools. It's about deploying data quality tools within and across the IT landscape - from a thousand points of data entry to a single version of the truth. Here are three tips to deploying MDM across your applications and enterprise.   #1: Identify a tactical, high-value business problem where MDM can materially help. §  Support a customer acquisition and retention program with a 'customer' master data solution. §  Accelerate new products and services to market with a 'product' master data solution. §  Reduce supplier exceptions or support spend control initiatives with a 'supplier' master data solution. §  Support new store (branch, campus, restaurant, hospital, office, well head) location analysis with a 'site' master data solution. §  Fix long standing Chart of Accounts and Cost Center problems with a 'financial' master data solution. §  Support M&A activity, application upgrades, an SOA initiative, a cloud computing program, or a new business intelligence deployment by implementing a mix of master data solutions.   #2: Incrementally expand to a full information architecture. Quite often, the measurable return on interest from tactical MDM initiatives will fund future deployments. Over time, the MDM solution expands into its full architecture to cover the entire IT landscape. Operations and analytics are united, IT flexibility is restored, and sustainable competitive advantage is achieved.   #3: Bring business into every MDM deployment. To be successful, MDM must work hand in hand with data governance. In fact, Oracle MDM incorporates data governance tools for business users. IT can insure data quality, but only after the business side has defined what quality means. The business establishes the rules for governing the master data, and then IT enforces the rules via the MDM applications. Without this business/IT collaboration, MDM initiatives seldom achieve their full potential.   It is not very often that a technology comes along that can measurably assist organizations across a wide variety of top IT initiatives. Reducing costs, increasing flexibility, getting more out of existing assets, and aligning business and IT are not easy tasks for any CIO. But with MDM, success is achievable. IT can regain its place as a center for innovation.   For more information on this topic, take a look at my article Master Data Management Deployment Tips in the Opinion Section of Oracle's Profit Online magazine.

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• Height Map Mapping to "Chunked" Quadrilateralized Spherical Cube

  - by user3684950

  I have been working on a procedural spherical terrain generator for a few months which has a quadtree LOD system. The system splits the six faces of a quadrilateralized spherical cube into smaller "quads" or "patches" as the player approaches those faces. What I can't figure out is how to generate height maps for these patches. To generate the heights I am using a 3D ridged multi fractals algorithm. For now I can only displace the vertices of the patches directly using the output from the ridged multi fractals. I don't understand how I generate height maps that allow the vertices of a terrain patch to be mapped to pixels in the height map. The only thing I can think of is taking each vertex in a patch, plug that into the RMF and take that position and translate into u,v coordinates then determine the pixel position directly from the u,v coordinates and determine the grayscale color based on the height. I feel as if this is the right approach but there are a few other things that may further complicate my problem. First of all I intend to use "height maps" with a pixel resolution of 192x192 while the vertex "resolution" of each terrain patch is only 16x16 - meaning that I don't have any vertices to sample for the RMF for most of the pixels. The main reason the height map resolution is higher so that I can use it to generate a normal map (otherwise the height maps serve little purpose as I can just directly displace vertices as I currently am). I am pretty much following this paper very closely. This is, essentially, the part I am having trouble with. Using the cube-to-sphere mapping and the ridged multifractal algorithm previously described, a normalized height value ([0, 1]) is calculated. Using this height value, the terrain position is calculated and stored in the first three channels of the positionmap (RGB) – this will be used to calculate the normalmap. The fourth channel (A) is used to store the height value itself, to be used in the heightmap. The steps in the first sentence are my primary problem. I don't understand how the pixel positions correspond to positions on the sphere and what positions are sampled for the RMF to generate the pixels if only vertices cannot be used.

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• Count unique visitors by group of visited places

  - by Mathieu

  I'm facing the problem of counting the unique visitors of groups of places. Here is the situation: I have visitors that can visit places. For example, that can be internet users visiting web pages, or customers going to restaurants. A visitor can visit as much places as he wishes, and a place can be visited by several visitors. A visitor can come to the same place several times. The places belong to groups. A group can obviously contain several places, and places can belong to several groups. Given that, for each visitor, we can have a list of visited places, how can I have the number of unique visitors per group of places? Example: I have visitors A, B, C and D; and I have places x, y and z. I have these visiting lists: [ A -> [x,x,y,x], B -> [], C -> [z,z], D -> [y,x,x,z] ] Having these number of unique visitors per place is quite easy: [ x -> 2, // A and D visited x y -> 2, // A and D visited y z -> 2 // C and D visited z ] But if I have these groups: [ G1 -> [x,y,z], G2 -> [x,z], G3 -> [x,y] ] How can I have this information? [ G1 -> 3, // A, C and D visited x or y or z G2 -> 3, // A, C and D visited x or z G3 -> 2 // A and D visited x or y ] Additional notes : There are so many places that it is not possible to store information about every possible group; It's not a problem if approximation are made. I don't need 100% precision. Having a fast algorithm that tells me that there were 12345 visits in a group instead of 12543 is better than a slow algorithm telling the exact number. Let's say there can be ~5% deviation. Is there an algorithm or class of algorithms that addresses this type of problem?

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• Commerce, Anyway You Want It

  - by David Dorf

  I believe our industry is finally starting to realize the importance of letting consumers determine how, when, and where to interact with retailers.  Over the last few months I've seen several articles discussing the importance of removing the barriers between existing channels. Paula Rosenblum of RSR first brought the term omni-channel to my attention back in September. She stated, "omni-channel retail isn’t the merging of channels – rather, it’s the use of all possible channels (present and future) to enhance the customer experience in a profitable way." I added to her thoughts in this blog posting in which I said, "For retailers to provide an omni-channel experience, there needs to be one logical representation of products, prices, promotions, and customers across all channels. The only thing that varies is the presentation of the content based on the delivery mechanism (e.g. shelf labels, mobile phone, web site, print, etc.) and often these mechanisms can be combined in various ways." More recently Brian Walker of Gartner suggested we stop using the term multi-channel and begin thinking more about consumer touch-points. "It is time for organizations to leave their channel-oriented ways behind, and enter the era of agile commerce--optimizing their people, processes and technology to serve today's empowered, ever-connected customers across this rapidly evolving set of customer touch points." Now Jason Goldberg, better known as RetailGeek, says we should start breaking down the channel silos by re-casting the VP of E-Commerce as the VP of Digital Marketing, and change his/her focus to driving sales across all channels using digital media. This logic is based on the fact that consumers switch between channels, or touch-points as Brian prefers, as part of their larger buying process. Today's smart consumer leverages the Web, mobile, and stores to provide the best shopping experience, so retailers need to make this easier. Regardless of what we call it, the key take-away is that "multi-channel" is not only an antiquated term but also an idea who's time has passed.  Today, retailers must look at e-commerce, m-commerce, f-commerce, catalogs, and traditional store sales collectively and through the consumers' eyes.  The goal is not to drive sales through each channel but rather to just drive sales -- using whatever method the customer prefers.  There really should be just one cart.

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• Tools for Enterprise Architects: OmniGraffle for iPad?

  - by pat.shepherd

  Well, I have to admit to being a bit of an Apple fan and, of course, and early adopter of gadgets and technology in general.  So, when FedEx showed up with my iPad 3G last week, I was a kid in a candy store.  One of the apps that my “buy finger” was hovering over for a while (like all of 3 days) was Omnigraffle for the iPad.  I imagined that it would be very cool to use this with a customer’s EA’s to sketch out Business, Application, Information and Technology architectures.  Instead of using the blackboard, this seemed to offer promise as a white-boarding tool with obvious benefits over a traditional white-board.  I figured I’d get a VGA adapter, plug it into the customer’s projector and off we would go with a great JAD tool.  The touch pad approach offered an additional hands-on kind of feel. So, I made the $49.99 purchase + the $29.99 VGA adapter and tried to give it a go.  Well, I was both pleasantly and unpleasantly surprised.  It is both powerful and easy to use.  There are great stencils included for shapes, software icons, Visio shapes, and even UML notation.  There is even a free-hand tool that works well.  I created some diagrams pretty quickly.   The one below was just a test and took all of 10 minuets to do. The only problem was that Onmigraffle does not recognize the VGA output, so I was stopped dead in my tracks, as it were.  My use case was as a collaborative diagramming tool with other architects, though I can still use it off line.  I called Omnigraffle and they said that VGA support is on the feature request list so, hopefully, in a short amount of time, I can use the tool as I envisioned.   Review: Criteria Result Is it fun? Yes Is it Useful? Yes Does it Show Promise? Yes Did the VGA Output Work? No File/diagram Formats PDF, Onmigraffle proprietary, image   Quick Sample:     OmniGraffle for iPad - Products - The Omni Group

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• How to host a site in another site - with little or no coding

  - by tunmise fasipe

  SUMMARY: All of these happens on Site A User visits site A User enter username and password User click on Login Button User authenticated on Site B behind the scene User is shown a page on Site A that contains his/her profile from Site B as layout/styled from Site B User can click links in the Profile page that links to other area in Site B Meaning: Session has to be maintained somehow I have web application where I store users' password and username. If you logon to this site, you can login with the password and username to have access to your profile. There is another option that requires you to login to my site from your site and have your profile displayed within your site. This is because you might already have a site that your clients know you with. This link is close to what I want to do: http://aspmessageboard.com/showthread.php?t=235069 A user on Site A login to Site B and have the information on site B showing in site A. He should not know whether Site B exists. It should be as if everything is happening in Site A This latter part is what I don't know to implement. I have these ideas: Have a fixed IFrame within your site to contain my site: but I am concerned about size/layout since different clients have different layout/size for their content section. I am thinking of how to maintain session too A webservice: I don't know how feasible this is since the Password and ID are on my server. You may have to send them back and forth. It means client would have to code with my API. But I am not just returning data, I have to show them a page that contains the profile details OpenID, Single-SignOn: Just guessing - but the authentication and data resides on my server. there is nothing to access on your side in this case Examples: like login into facebook within my site and still be able to do post updates, receive notifications Facebook implement some of these with IFrame e.g. the Like button *NOTE: * I have tested the IFrame option. It worked but I still have to remove my site specific content like my page Banner, Side Navigation etc. I was able to login normally as if I was actually on the site. This show my GUI but - style sheet was missing - content not styled with CSS - Any relative url won't work. It would look for that resource relative to the current server. Unless I change links to absolute - Clicking on the LogIn button produces this error: The state information is invalid for this page and might be corrupted. UPDATE: I was reading about REST webservice few days ago and I got this idea: What about the idea of returning an XML from a webservice [REST or SOAP] and providing an XSLT (that I can provide) to display it. Thus they won't have to do much coding?

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• How Microsoft Market DotNet?

  - by Fendy

  I just read an Joel's article about Microsoft's breaking change (non-backwards compatibility) with dot net's introduction. It is interesting and explicitly reflected the condition during that time. But now almost 10 years has passed. The breaking change It is mainly on how bad is Microsoft introducing non-backwards compatibility development tools, such as dot net, instead of improving the already-widely used asp classic or VB6. As much have known, dot net is not natively embedded in windows XP (yes in vista or 7), so in order to use the .net apps, you need to install the .net framework of over 300mb (it's big that day). However, as we see that nowadays many business use .net as their main development tools, with asp.net or mvc as their web-based applications. C# nowadays be one of tops programming languages (the most questions in stackoverflow). The more interesing part is, win32api still alive even there is newer technology out there (and still widely used). Imagine if microsoft does not introduce the breaking change, there will many corporates still uses asp classic or vb-based applications (there still is, but not that much). There are many corporates use additional services such as azure or sharepoint (beside how expensive is it). Please note that I also know there are many flagships applications (maybe adobe's and blizzard's) still use C-based or older language and not porting to newer high-level language. The question How can Microsoft persuade the users to migrate their old applications into dot net? As we have known it is very hard and give no immediate value when rewrite the applications (netscape story), and it is very risky. I am more interested in Microsoft's way and not opinion such as "because dot net is OOP, or dot net is dll-embedable, etc". This question may be constructive, as the technology is vastly changes over times lately. As we can see, Microsoft changes Asp.Net webform to MVC, winform is legacy now, it is starting to change to use windows store rather than basic-installment, touchscreen and later on we will have see-through applications such as google class. And that will be breaking changes. We will need to account portability as an issue nowadays. We will need other than just mere technology choice, but also migration plans. Even maybe as critical as we might need multiplatform language compiler, as approached by Joel's Wasabi. (hey, I read his articles too much!)

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• Drawing multiple objects from one Vertex Buffer Object in OpenGL/OpenTK

  - by stoney78us

  I am trying to experimenting drawing method using VBO in OpenGL. Many people normally use 1 vbo to store one object data array. I was trying to do something quite opposite which is storing multiple object data into 1 vbo then drawing it. There is story behind why i want to do this. I want to group many of objects as a single object sometime. However my code doesn't do the justice. Following is my pseudo code: //Data double[] vertices = {line strip 1, line strip 2, line strip 3}; //series of vertices int linestrip1offset = index of the first vertex in line strip 1; int linestrip2offset = index of the first vertex in line strip 2; int linestrip3offset = index of the first vertex in line strip 3; int linestrip1VertexNum = number of vertices in linestrip 1; int linestrip2VertexNum = number of vertices in linestrip 2; int linestrip3VertexNum = number of vertices in linestrip 3; //Setting Up void init() { int[] vBO = new int[1]; GL.GenBuffer(1, vBO); GL.BindBuffer(BufferTarget.ArrayBuffer, vBO[0]); GL.BufferData(BufferTarget.ArrayBuffer, new IntPtr(_vertices.Length * sizeof(double)), _vertices, BufferUsageHint.StaticDraw); GL.EnableClientState(Array.VertexArray); } //Drawing void draw() { GL.BindBuffer(BufferTarget.ArrayBuffer, vBO[0]); GL.EnableClientState(ArrayCap.VertexArray); GL.VertexPointer(3, VertexPointerType.Double, 0, linestrip1offset); //drawing first linestrip GL.DrawArrays(drawMode, linestrip1offset , linestrip1VertexNum ); GL.VertexPointer(3, VertexPointerType.Double, 0, linestrip2offset); //drawing second linestrip GL.DrawArrays(drawMode, linestrip2offset , linestrip2VertexNum ); GL.VertexPointer(3, VertexPointerType.Double, 0, linestrip3offset); //drawing third linestrip GL.DrawArrays(drawMode, linestrip3offset , linestrip3VertexNum ); GL.DisableClientState(ArrayCap.VertexArray); GL.BindBuffer(BufferTarget.ArrayBuffer, 0); } I don't know what i did wrong but i think technically it should work where we can tell OpenGL which part of the data in the vBO to be drawn.

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• Stuff I learned at Innovate 2011

  - by David Dorf

  After returning from the NRF Innovate 2011 conference, I picked up few nuggets I thought I'd share here.  These thoughts are a bit random, but I hope they're useful nonetheless.Kevin Kelly opened the conference with six verbs that represent the future.  They were Screening, Interacting, Sharing, Accessing, Flowing, and Generating.  It struck me that these are all ways in which we merge the digital and physical worlds.  The internet of things continues to gain momentum.Some buzzwords:  deal economy, subscription commerce, discovery (instead of search), curationThat last one, curation, came up over and over.  Retailers, especially those in fashion, are finding value in helping their customers organize and present their own collections.  Social media has made sharing such collections easy, and mobile lets them take those ideas into the stores.  Mannequins are becoming less relevant.I heard from both HauteLook and Gilt Groupe (flash sale retailers) that a large percentage of their visits come from mobile devices, and most of those are iOS devices.  I find it interesting that even though Android has passed iPhone in units shipped (and will eventually pass iOS as a whole), its still the Apple crowd that leads the way.RadioShack mentioned their Holiday Heroes campaigned was very successful.  They asked their Foursquare users to check-in at a gym, coffee shop, and transportation hub as part of being a hero.  For this feat, customers were awarded a special badge that was worth 20% off at their next store visit. They claim a 3.5x increase in ticket size vs. regular check-in customers, and a 5x increase vs those that don't check-in at all.I also learned of RadioShack's #28 campaign, which is apparently one of the largest Twitter trends ever.  Their partnership with LIVESTRONG has gotten them followers, impressions, and credit for supporting the fight against cancer.The guys at Invodo showed the importance of video to e-commerce.  They gave compelling examples of how video can show customers the value of products better than just words.The highlight of the show was Guy Kawasaki's talk on innovation, which was not only informative but also peppered with humor and personality.  Back in the early days of the internet boom, Guy turned down the CEO position at Yahoo! because the commute was too long.  By his calculation, that was a $2B mistake.There are other good accounts of the conference at the NRF Blog.

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• 6 Ways to Modernize Your Customer Experience

  - by Mike Stiles

  If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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• Programming Language, Turing Completeness and Turing Machine

  - by Amumu

  A programming language is said to be Turing Completeness if it can successfully simulate a universal TM. Let's take functional programming language for example. In functional programming, function has highest priority over anything. You can pass functions around like any primitives or objects. This is called first class function. In functional programming, your function does not produce side effect i.e. output strings onto screen, change the state of variables outside of its scope. Each function has a copy of its own objects if the objects are passed from the outside, and the copied objects are returned once the function finishes its job. Each function written purely in functional style is completely independent to anything outside of it. Thus, the complexity of the overall system is reduced. This is referred as referential transparency. In functional programming, each function can have its local variables kept its values even after the function exits. This is done by the garbage collector. The value can be reused the next time the function is called again. This is called memoization. A function usually should solve only one thing. It should model only one algorithm to answer a problem. Do you think that a function in a functional language with above properties simulate a Turing Machines? Functions (= algorithms = Turing Machines) are able to be passed around as input and returned as output. TM also accepts and simulate other TMs Memoization models the set of states of a Turing Machine. The memorized variables can be used to determine states of a TM (i.e. which lines to execute, what behavior should it take in a give state ...). Also, you can use memoization to simulate your internal tape storage. In language like C/C++, when a function exits, you lose all of its internal data (unless you store it elsewhere outside of its scope). The set of symbols are the set of all strings in a programming language, which is the higher level and human-readable version of machine code (opcode) Start state is the beginning of the function. However, with memoization, start state can be determined by memoization or if you want, switch/if-else statement in imperative programming language. But then, you can't Final accepting state when the function returns a value, or rejects if an exception happens. Thus, the function (= algorithm = TM) is decidable. Otherwise, it's undecidable. I'm not sure about this. What do you think? Is my thinking true on all of this? The reason I bring function in functional programming because I think it's closer to the idea of TM. What experience with other programming languages do you have which make you feel the idea of TM and the ideas of Computer Science in general? Can you specify how you think?

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• Proper Usage of Arrays and Functions [closed]

  - by Ssegawa Victor

  Can some one help me write a C code that solves the following problem. PROBLEM Consider the faculty registrar who has to process results for 1st year 1st semester students. Students offer five courses CSC 1100, CSK 1101, CSC 1104, CSC 1105 and CSC 1106. The courses have credit units 4,4,4,3 and 3 respectively. Lecturers provide course work and exam marks. For each course, course work constitutes 40% of the final mark while the exam constitutes 60% of the final mark. The role of the registrar is to Compute the final mark for each student for each course. The final mark must be a whole number Compute the grade and grade point of the students for each course they offered. According to senate regulations, grades and grade points are awarded to final marks according to the following criteria Range Grade Grade Point 90 – 100 A+ 5.0 80 – 89 A 5.0 75 – 79 B+ 4.5 70 – 74 B 4.0 65 – 69 C+ 3.5 60 – 64 C 3.0 55 – 59 D+ 2.5 50 – 54 D 2.0 45 – 49 E 1.5 40 – 44 E- 1.0 0 – 39 F 0.0 Put a comment ‘Retake’ to a student for every course where the Grade Point is less than 2.0 Compute the cumulative grade point average CGPA for each student. The senate formula for CGPA is GGPA =(?_(i=1)^(i=N)¦?CU _i×GP _i ?)/(?_(i=1)^(i=N)¦CU i) Put a comment “Progress” for any student whose GGPA is greater than 2 and “Stay Put” on a student whose CGPA is less than 2 You are required to create a c program that considers a class of 25 students and: 1.Initializes an array ‘student’ which stores student names 2.Initializes arrays for course work and exam for each course. ‘cw_csc_1100’ and ‘ex_csc_1100’ store course work and exam marks (respectively) for CSC 1100. The same approach is considered for all other courses 3.Initializes the coursework and exam marks arrays with marks between 0 and 99 4.Write appropriate functions that will generate the final marks, generate grades, generate grade points, generate cumulative grade points, generate comments for students and comments for courses per student 5.Create appropriate arrays for final marks and insert the data there using the appropriate functions 6.Without having to create any extra arrays, use the functions created to generate a report per student that looks like the one bellow. Student Name: Ngubiri Course Unit Final mark Grade Grade Point Course Comment CSC 1100 43 E- 1.0 Retake CSK 1101 50 D 2.0 CSC 1104 59 D+ 2.5 CSC 1105 70 B 4.0 CSC 1106 65 C+ 3.5 CGPA 2.47 Overall Comment Progress NB It is advisable that the indices are used to identify the owners. Eg if student[x] is John, then cs_csc_100[x] should be a mark for John since the index is the same

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• The Other Side of XBRL

  - by john.orourke(at)oracle.com

  With the United States SEC's mandate for XBRL filings entering its third year, and impacting over 7000 additional companies in 2011, there's a lot of buzz in the industry about how companies should address the new reporting requirements.  Should they outsource the XBRL tagging process to a third party publisher, handle the process in-house with a bolt-on XBRL tool, or should they integrate XBRL tagging with the financial close and reporting process?  Oracle is recommending the latter approach, in fact  here's a link to a recent webcast that I did with CFO.com on this topic: http://www.cfo.com/webcasts/index.cfm/l_eventarchive/14548560 But production of XBRL-based filings is only half of the story. The other half is consumption of XBRL by regulators, academics, financial analysts and investors.  As I mentioned in my December article on the XBRL US conference, the feedback from these groups is that they are not really leveraging XBRL for analysis of companies due to a lack of tools and historic XBRL-based data on public companies.   The good news here is that the historic data problem is getting better as large, accelerated filers enter their third year of XBRL filings.  And the situation is getting better on the reporting and analysis tools side of the equation as well - and Oracle is leading the way. In early January, Oracle released the Oracle XBRL Extension for Oracle Database 11g.  This is a "no cost option" on top of the latest Oracle Database 11.2.0.2.0 release. With this added functionality organizations will have the ability to create one or more back-end XBRL repositories based on Oracle Database, which provide XBRL storage and query-ability with a set of XBRL-specific services.  The XBRL Extension to Oracle XML DB integrates easily with Oracle Business Intelligence Suite Enterprise Edition (OBIEE) for analytics and with interactive development environments (IDEs) and design tools for creating and editing XBRL taxonomies. The Oracle XBRL Extension to Oracle Database 11g should be attractive to regulators, stock exchanges, universities and other organizations that need to collect, analyze and disseminate XBRL-based filings.  It should also be attractive to organizations that produce XBRL filings, and need a way to store and compare their own XBRL-based financial filings to those of their peers and competitors. If you would like more information, here's a link to a web page on the Oracle Technology Network with the details about Oracle XBRL Extension for Oracle Database 11g, including data sheet, white paper, presentation, demos and other information: http://www.oracle.com/technetwork/database/features/xmldb/index-087631.html

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• How to handle interruptions in developer work without losing concentration? [closed]

  - by tomaszs

  I work as a developer for some years now. Mainly the issue why it's antisocial work is because you need to spend much time programming. I've been always the kind of developer who likes to cut off from any sources of distraction and spend several hours on project because in this way i (as i hope) do it faster. There are also other kinds of developers, more social that can chat, read, watch movies while development and they are ok with this and don't hesitate to be interrupted in their work in any time and come back to the project without any problem. For me any distraction is source of frustration because i need to spend substantial time to load my mind with all info about the project and to concentrate back on the tasks. I always thought it's better to do this that way because project is completed faster. But it makes some things difficult: it's hard to chat with someone who needs to have some important info: because you are a bit frustrated when you know you loose your Zen. And sometimes its more important to chat with someone than to loose Zen. Well.. mostly in any other kind of work the ability to be "multitask" is very important. But as a developer and as a person it's also very important to stay social. And i see now that the problem of concentration makes it difficult to make the right chose: the cost of maintaining concentration is just sometimes so damn high! So is it only me that i have so little concentration skills so any interruption is for me a big deal? Maybe it's just i have so bad memory so that i dont remember all issues of a project so long? Or maybe i develop the project in a fashion that requires me to store so much info on my mind only to be able to start working with code? Or should i just accept that being more social will make me finish project slower and in the fashion that i personally consider non 100% productive? And it's just normal thing and i should just accept it and start to live like any other person who has many works and don't assume that programming is in any case other than any other work and i just do fuzz about the whole concentration thing? This is question for mid-pro developers. I think you was having the same dillema in your life. I would be glad if you could help me take the right road here because it's just driving me and i suppose people i work with crazy for years.

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• Set iPhone Style Location Based Alerts On Your Android Device With Google Now

  - by Gopinath

  Location based alerts of iPhone are very useful. You can set an alert to popup as soon as you reach a specific location like “Pickup milk and eggs” when I’m near a grocery store. This feature was missing in Android for a long time, but last week at Google I/O conference Google released an update to Google Now which supports location based alerts. To setup a location based alert 1. Launch Google Now 2. Type or say add reminder 3. By default it shows time based alert interface, switch it location based by touching Location icon 4. Set reminder text, choose a location and touch Set reminder 5. Your alert is set now and as soon as you are close by the specified location, you’ll see an alert on your device. This is a nice feature and I’m using it quite often for the past couple of days.  There are couple of things missing from the current version of Google Now location based alerts– recurring alerts and ability to set alerts on leaving a specific location. It is not possible to recur location based alerts. You will be alerted only once as soon as you reach the location and it is not possible to repeat the alert next time you visit the location. Lets say you want to be reminded to say hi to friend’s parents whenever you are travelling close by their home. It does not work. The second missing feature is something basic and some how Google did not incorporate in their first iteration. Lets say you are at office now and you want to set up alert to pickup flowers when you leave office. Sounds like a simple use case for location based alerts right? But there is no way to set this type of alerts. Google Now alerts you as soon as you reach a location, but not when you leave a location. Do you have an Android that supports Google Now? If so what are your thoughts on location based alerts?

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• Harnessing Business Events for Predictive Decision Making - part 1 / 3

  - by Sanjeev Sharma

  Businesses have long relied on data mining to elicit patterns and forecast future demand and supply trends. Improvements in computing hardware, specifically storage and compute capacity, have significantly enhanced the ability to store and analyze mountains of data in ever shrinking time-frames. Nevertheless, the reality is that data growth is outpacing storage capacity by a factor of two and computing power is still very much bounded by Moore's Law, doubling only every 18 months.Faced with this data explosion, businesses are exploring means to develop human brain-like capabilities in their decision systems (including BI and Analytics) to make sense of the data storm, in other words business events, in real-time and respond pro-actively rather than re-actively. It is more like having a little bit of the right information just a little bit before hand than having all of the right information after the fact. To appreciate this thought better let's first understand the workings of the human brain.Neuroscience research has revealed that the human brain is predictive in nature and that talent is nothing more than exceptional predictive ability. The cerebral-cortex, part of the human brain responsible for cognition, thought, language etc., comprises of five layers. The lowest layer in the hierarchy is responsible for sensory perception i.e. discrete, detail-oriented tasks whereas each of the above layers increasingly focused on assembling higher-order conceptual models. Information flows both up and down the layered memory hierarchy. This allows the conceptual mental-models to be refined over-time through experience and repetition. Secondly, and more importantly, the top-layers are able to prime the lower layers to anticipate certain events based on the existing mental-models thereby giving the brain a predictive ability. In a way the human brain develops a "memory of the future", some sort of an anticipatory thinking which let's it predict based on occurrence of events in real-time. A higher order of predictive ability stems from being able to recognize the lack of certain events. For instance, it is one thing to recognize the beats in a music track and another to detect beats that were missed, which involves a higher order predictive ability.Existing decision systems analyze historical data to identify patterns and use statistical forecasting techniques to drive planning. They are similar to the human-brain in that they employ business rules very much like mental-models to chunk and classify information. However unlike the human brain existing decision systems are unable to evolve these rules automatically (AI still best suited for highly specific tasks) and  predict the future based on real-time business events. Mistake me not,  existing decision systems remain vital to driving long-term and broader business planning. For instance, a telco will still rely on BI and Analytics software to plan promotions and optimize inventory but tap into business events enabled predictive insight to identify specifically which customers are likely to churn and engage with them pro-actively. In the next post, i will depict the technology components that enable businesses to harness real-time events and drive predictive decision making.

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• What should filenames and URLs of images contain for SEO benefit?

  - by Baumr

  We know that good site architecture usually looks like this: example-company.com/ example-company.com/about/ example-company.com/contact/ example-company.com/products/ example-company.com/products/category/ example-company.com/products/category/productname/ Now, when it comes to Google Image search, it is clear that the img alt tag, filename/URL, and surrounding text (captions, headings, paragraphs) have an effect on ranking. I want to ask about the filename of the images that we should use (e.g. product-photo.jpg). ...but first about the URL: Often web developers stick all images in a single folder in the root: example-company.com/img/ — and I have stopped doing that. (I don't want to get into it, but basically, it seems more semantic for images which make up part of the content at each sub-directory) However, when all images appear in a folder, I feel that their filename needs to reflect what they are a bit more than usual, for example: example-company.com/img/example-company-productname-category.jpg It's a longer filename than just product.png, but as long as it's relevant, I see no problem with regards to SEO (unless you're keyword stuffing), and it could even help rank for keywords: "example company" "productname" "category" So no questions there. But what about when we have places images in the site architecture we outlined at the beginning? In other words, what if image URL paths look like this: example-company.com/products/category/productname/productname.jpg My question is, should the URL be kept short like above and only have the "productname" (and some descriptive keywords) as part of it's filename? Or, should it also include the "example-company" and "category"? Like so: example-company.com/products/category/productname/example-company-category-productname.jpg That seems much longer, and redundant when we look at the URL, but here are a few considerations. Images are often downloaded onto computers, and, to the average user, they lose their original URL and thus — it isn't clear where they came from. Also, some social networks, forums, and other platforms leave the filename intact when uploaded. (Many others rewrite it, for example, Pinterest and Facebook.) Another consideration, will this really help (even if ever so slightly) rank in Google Image Search, or at least inform Google that the product is something specific to the "example-company"? For example, what if this product can only be bought at this store and is the flagship product? In addition to an abundance of internal links to this product page, would having the "example company" name and "category" help it appear in "example company" searches? In other words, is less more?

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