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  • Commerce Anywhere...Where the Web, Store, Mobile, Social and Call Center Come Together

    - by divya.malik
    I am pleased to introduce guest blogger, Bill Zujewski today. Bill has just joined the Oracle CRM Product Marketing team as part of our recent ATG acquisition. Based in Cambridge, MA Bill was the VP of Product Marketing for ATG and collaborated on eCommerce strategy with some of the best brands in the world. Welcome Bill!! BY BILL ZUJEWSKI "Times are a changing"...or so the song goes. Not long ago, eCommerce just meant having a cool brand and a slick website. Today, customers expect much more... what I think they really want...Commerce Anywhere...a seamless, consistent and personal way to interact or transact business with you and your products, whether they start on the web, go into a store, talk over the phone, access products via their mobile device or on their favorite social media site. They want one more thing... for you to remember them and their history with you... so they can be treated more intelligently and not have to repeat previous interactions. It makes sense to me, I want it too... it saves me time and money. I work with many companies that are trying to understand how to evolve their business structure and technology solutions to meet the challenges of Commerce Anywhere. My advice ... think differently and take a more holistic approach to the customer experience and the cross-channel selling solution. Stop integrating siloed legacy systems and start thinking about a single platform as your new foundation... the e-Commerce platform. I recently wrote a new white paper, Commerce Anywhere - A Business and Technology ! Strategy to Maximize Cross- channel Commerce Growth to help our customers better understand how to create that "Commerce Anywhere" customer experience that customers really want. The paper offers practical insights into an IT transformation that can help you leverage a commerce platform to go beyond the web store front and instead use it to enable rapid expansion into mobile apps, new in-store apps, and interact with your customers through social commerce. Let me know what you think by posting a comment on this blog.

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  • When Using Social Networking Sites Exercise Caution

    With more people using social networking sites there is also an increase in the various threats people may encounter online. Unfortunately population masses tend to attract people with less than nobl... [Author: TJ Philpott - Computers and Internet - April 14, 2010]

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  • Google I/O 2012 - The Next Generation of Social is in a Hangout

    Google I/O 2012 - The Next Generation of Social is in a Hangout Amit Fulay, Jonathan Beri Make your apps come alive with live audio/video conversations using the Hangouts Platform API. Using the Google+ Hangouts API, you can develop collaborative apps that run inside of a Google+ Hangout. Leave inspired by what you can create with the Hangouts APIs. For all I/O 2012 sessions, go to developers.google.com From: GoogleDevelopers Views: 267 10 ratings Time: 56:41 More in Science & Technology

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  • Social media and special characters

    - by John Paul Cook
    I’ve previously blogged about using Unicode with T-SQL to put superscripts, subscripts, and special characters into text strings. Unicode is also useful in formatting social media such as Facebook, Twitter, and that dinosaur otherwise known as email. When you can’t set properties of text such as italicizing the subject line of an email message or adding subscripts to a Facebook post, Unicode can make it possible. There are Unicode characters that are intrinsically italicized. Others are intrinsically...(read more)

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  • Oracle Social Analytics with the Big Data Appliance

    - by thegreeneman
    Found an awesome demo put together by one of the Oracle NoSQL Database partners, eDBA, on using the Big Data Appliance to do social analytics. In this video, James Anthony is showing off the BDA, Hadoop, the Oracle Big Data Connectors and how they can be used and integrated with the Oracle Database to do an end-to-end sentiment analysis leveraging twitter data.   A really great demo worth the view. 

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  • Why Internet Predators Love Social Network Sites

    Internet predators have become a fixture of sorts on many social media sites which necessitates the need for users to exercise caution. Since the advent of the internet ';instances'; of cyber crime hav... [Author: TJ Philpott - Computers and Internet - May 26, 2010]

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  • Social Media Optimization and SEO Will Help You Dominate the Search Engines

    There are two techniques that are widely used to increase awareness of a company's website and dominate the Search engines. SMO (Social Media Optimization) refers to finding ways and means to attract visitors to a particular website. A website is a platform that is used to advertise services and products. It gives you information about what the company deals in, how to contact them, information about the products or services that they sell and different kinds of discounted offers.

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  • SEO and Mistakes on Social Media Sites

    As social media sites continue their growth, the importance of search engine marketing on them grows as well. For many business owners the ease of setting up accounts and profiles leads to the impression that marketing to the millions of visitors to those sites is easy as well.

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