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• Desigual Extiende Uso de Oracle ® ATG Web Commerce para potenciar su expansión internacional en línea

  - by Noelia Gomez

  Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 Desigual, la empresa de moda internacional, ha extendido el uso de Oracle® ATG Web Commerce para dar soporte a su expansión creciente de sus capacidades comerciales de manera internacional y para ayudar a ofrecer un servicio de compra más personalizado a más clientes de manera global. Desigual eligió primero Oracle ATG Web Commerce en 2006 para lanzar su plataforma B2B y automatizar sus ventas a su negocio completo de ventas, Entonces, en Octubre de 2010, Desigual lanzó su plataforma B2C usando Oracle ATG Web Commerce, y ahora ofrece operaciones online en nueve países y 11 lenguas diferentes. Para dar soporte a esta creciente expansión de sus operaciones comerciales y de merchandising en otras geografías, Desigual decidió completar su arquitectura existente con Oracle ATG Web Commerce Merchandising y Oracle ATG Web Commerce Service Center. Además, Desigual implementará Oracle Endeca Guided Search para permitir a los clientes adaptarse de manera más eficiente con su entorno comercial y encontrar rápidamente los productos más relevantes y deseados. Desigual usará las aplicaciones de Oracle para permitir a los usuarios del negocio ganar el control sobre cómo ofrece la compañía una experiencia al cliente más personalizada y conectada a través de los diferentes canales, promoviendo ofertas personalizadas a cada cliente, priorizando los resultados de búsqueda e integrando las operaciones de la web con el contact center sin problemas para aumentar la satisfacción y mejorar los resultados de las conversaciones. Desde que se lanzara en 2002, el minorista español ha crecido rápidamente y ahora ofrece su original moda en sus 200 tiendas propias , 7000 minoristas autorizados y 1700 tiendas de concesión en 55 países. Infórmese con mayor profundidad de nuestras soluciones Oracle Customer Experience aquí. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Using Razor together with ASP.NET Web API

  - by Fredrik N

  On the blog post “If Then, If Then, If Then, MVC” I found the following code example: [HttpGet]public ActionResult List() { var list = new[] { "John", "Pete", "Ben" }; if (Request.AcceptTypes.Contains("application/json")) { return Json(list, JsonRequestBehavior.AllowGet); } if (Request.IsAjaxRequest()) [ return PartialView("_List", list); } return View(list); } .csharpcode, .csharpcode pre { font-size: small; color: black; font-family: consolas, "Courier New", courier, monospace; background-color: #ffffff; /*white-space: pre;*/ } .csharpcode pre { margin: 0em; } .csharpcode .rem { color: #008000; } .csharpcode .kwrd { color: #0000ff; } .csharpcode .str { color: #006080; } .csharpcode .op { color: #0000c0; } .csharpcode .preproc { color: #cc6633; } .csharpcode .asp { background-color: #ffff00; } .csharpcode .html { color: #800000; } .csharpcode .attr { color: #ff0000; } .csharpcode .alt { background-color: #f4f4f4; width: 100%; margin: 0em; } .csharpcode .lnum { color: #606060; } The code is a ASP.NET MVC Controller where it reuse the same “business” code but returns JSON if the request require JSON, a partial view when the request is an AJAX request or a normal ASP.NET MVC View. The above code may have several reasons to be changed, and also do several things, the code is not closed for modifications. To extend the code with a new way of presenting the model, the code need to be modified. So I started to think about how the above code could be rewritten so it will follow the Single Responsibility and open-close principle. I came up with the following result and with the use of ASP.NET Web API: public String[] Get() { return new[] { "John", "Pete", "Ben" }; } .csharpcode, .csharpcode pre { font-size: small; color: black; font-family: consolas, "Courier New", courier, monospace; background-color: #ffffff; /*white-space: pre;*/ } .csharpcode pre { margin: 0em; } .csharpcode .rem { color: #008000; } .csharpcode .kwrd { color: #0000ff; } .csharpcode .str { color: #006080; } .csharpcode .op { color: #0000c0; } .csharpcode .preproc { color: #cc6633; } .csharpcode .asp { background-color: #ffff00; } .csharpcode .html { color: #800000; } .csharpcode .attr { color: #ff0000; } .csharpcode .alt { background-color: #f4f4f4; width: 100%; margin: 0em; } .csharpcode .lnum { color: #606060; }   It just returns the model, nothing more. The code will do one thing and it will do it well. But it will not solve the problem when it comes to return Views. If we use the ASP.NET Web Api we can get the result as JSON or XML, but not as a partial view or as a ASP.NET MVC view. Wouldn’t it be nice if we could do the following against the Get() method?   Accept: application/json JSON will be returned – Already part of the Web API   Accept: text/html Returns the model as HTML by using a View   The best thing, it’s possible!   By using the RazorEngine I created a custom MediaTypeFormatter (RazorFormatter, code at the end of this blog post) and associate it with the media type “text/html”. I decided to use convention before configuration to decide which Razor view should be used to render the model. To register the formatter I added the following code to Global.asax: GlobalConfiguration.Configuration.Formatters.Add(new RazorFormatter()); Here is an example of a ApiController that just simply returns a model: using System.Web.Http; namespace WebApiRazor.Controllers { public class CustomersController : ApiController { // GET api/values public Customer Get() { return new Customer { Name = "John Doe", Country = "Sweden" }; } } public class Customer { public string Name { get; set; } public string Country { get; set; } } } .csharpcode, .csharpcode pre { font-size: small; color: black; font-family: consolas, "Courier New", courier, monospace; background-color: #ffffff; /*white-space: pre;*/ } .csharpcode pre { margin: 0em; } .csharpcode .rem { color: #008000; } .csharpcode .kwrd { color: #0000ff; } .csharpcode .str { color: #006080; } .csharpcode .op { color: #0000c0; } .csharpcode .preproc { color: #cc6633; } .csharpcode .asp { background-color: #ffff00; } .csharpcode .html { color: #800000; } .csharpcode .attr { color: #ff0000; } .csharpcode .alt { background-color: #f4f4f4; width: 100%; margin: 0em; } .csharpcode .lnum { color: #606060; }   Because I decided to use convention before configuration I only need to add a view with the same name as the model, Customer.cshtml, here is the example of the View:   <!DOCTYPE html> <html> <head> <script src="http://ajax.aspnetcdn.com/ajax/jquery/jquery-1.5.1.min.js" type="text/javascript"></script> </head> <body> <div id="body"> <section> <div> <hgroup> <h1>Welcome '@Model.Name' to ASP.NET Web API Razor Formatter!</h1> </hgroup> </div> <p> Using the same URL "api/values" but using AJAX: <button>Press to show content!</button> </p> <p> </p> </section> </div> </body> <script type="text/javascript"> $("button").click(function () { $.ajax({ url: '/api/values', type: "GET", contentType: "application/json; charset=utf-8", success: function(data, status, xhr) { alert(data.Name); }, error: function(xhr, status, error) { alert(error); }}); }); </script> </html> .csharpcode, .csharpcode pre { font-size: small; color: black; font-family: consolas, "Courier New", courier, monospace; background-color: #ffffff; /*white-space: pre;*/ } .csharpcode pre { margin: 0em; } .csharpcode .rem { color: #008000; } .csharpcode .kwrd { color: #0000ff; } .csharpcode .str { color: #006080; } .csharpcode .op { color: #0000c0; } .csharpcode .preproc { color: #cc6633; } .csharpcode .asp { background-color: #ffff00; } .csharpcode .html { color: #800000; } .csharpcode .attr { color: #ff0000; } .csharpcode .alt { background-color: #f4f4f4; width: 100%; margin: 0em; } .csharpcode .lnum { color: #606060; }   Now when I open up a browser and enter the following URL: http://localhost/api/customers the above View will be displayed and it will render the model the ApiController returns. If I use Ajax against the same ApiController with the content type set to “json”, the ApiController will now return the model as JSON. Here is a part of a really early prototype of the Razor formatter (The code is far from perfect, just use it for testing). I will rewrite the code and also make it possible to specify an attribute to the returned model, so it can decide which view to be used when the media type is “text/html”, but by default the formatter will use convention: using System; using System.Net.Http.Formatting; namespace WebApiRazor.Models { using System.IO; using System.Net; using System.Net.Http.Headers; using System.Reflection; using System.Threading.Tasks; using RazorEngine; public class RazorFormatter : MediaTypeFormatter { public RazorFormatter() { SupportedMediaTypes.Add(new MediaTypeHeaderValue("text/html")); SupportedMediaTypes.Add(new MediaTypeHeaderValue("application/xhtml+xml")); } //... public override Task WriteToStreamAsync( Type type, object value, Stream stream, HttpContentHeaders contentHeaders, TransportContext transportContext) { var task = Task.Factory.StartNew(() => { var viewPath = // Get path to the view by the name of the type var template = File.ReadAllText(viewPath); Razor.Compile(template, type, type.Name); var razor = Razor.Run(type.Name, value); var buf = System.Text.Encoding.Default.GetBytes(razor); stream.Write(buf, 0, buf.Length); stream.Flush(); }); return task; } } } .csharpcode, .csharpcode pre { font-size: small; color: black; font-family: consolas, "Courier New", courier, monospace; background-color: #ffffff; /*white-space: pre;*/ } .csharpcode pre { margin: 0em; } .csharpcode .rem { color: #008000; } .csharpcode .kwrd { color: #0000ff; } .csharpcode .str { color: #006080; } .csharpcode .op { color: #0000c0; } .csharpcode .preproc { color: #cc6633; } .csharpcode .asp { background-color: #ffff00; } .csharpcode .html { color: #800000; } .csharpcode .attr { color: #ff0000; } .csharpcode .alt { background-color: #f4f4f4; width: 100%; margin: 0em; } .csharpcode .lnum { color: #606060; }   Summary By using formatters and the ASP.NET Web API we can easily just extend our code without doing any changes to our ApiControllers when we want to return a new format. This blog post just showed how we can extend the Web API to use Razor to format a returned model into HTML.   If you want to know when I will post more blog posts, please feel free to follow me on twitter:   @fredrikn

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• Oracle WebCenter Partner Program

  - by kellsey.ruppel

  In competitive marketplaces, your company needs to quickly respond to changes and new trends, in order to open opportunities and build long-term growth. Oracle has a variety of next-generation services, solutions and resources that will leverage the differentiators in your offerings. Name your partnering needs: Oracle has the answer. This week we’d like to focus on Partners and the value your organization can gain from working with the Oracle PartnerNetwork. The Oracle PartnerNetwork will empower your company with exceptional resources to distinguish your offerings from the competition, seize opportunities, and increase your sales. We’re happy to welcome Christine Kungl, and Brian Buzzell, from Oracle’s World Wide Alliances & Channels (WWA&C) WebCenter Partner Enablement team, as today’s guests on the Oracle WebCenter blog. Q: What is the Oracle PartnerNetwork (OPN)?A: Christine: Oracle’s PartnerNetwork (OPN) is a collaborative partnership which allows registered companies specific added value resources to help differentiate themselves from their competition. Through OPN programs it provides companies the ability to seize and target opportunities, educate and train their teams, and leverage unparalleled opportunity given Oracle’s large market footprint. OPN’s multi-level programs are targeted at different levels allowing companies to grow and evolve with Oracle based on their business needs.  As part of their OPN memberships partners are encouraged to become OPN Specialized allowing those partners additional differentiation in Oracle’s Partner Network Community.  Q: What is an OPN Specialization and what resources are available for Specialized Partners?A: Brian: Oracle wanted a better way for our partners to differentiate their special skills and expertise, as well a more effective way to communicate that difference to customers.  Oracle’s expanding product portfolio demanded that we be able to identify partners with significant product knowledge—those who had made an investment in Oracle and a continuing commitment to deliver Oracle solutions. And with more than 30,000 Oracle partners around the world, Oracle needed a way for our customers to choose the right partner for their business. So how did Oracle meet this need? With the new partner program:  Oracle PartnerNetwork (OPN) Specialized. In this new program, Oracle partners are: Specialized :  Differentiating themselves from the competition with expertise that set them apart Recognized:  Being acknowledged for investing in becoming Oracle experts in specialized areas. Preferred :  Connecting with potential customers who are seeking  value-added solutions for their business OPN Specialized provides all partners with educational opportunities, training, and tools specially designed to build competency and grow business.  Partners can serve their customers better through key resources:OPN Specialized Knowledge Zones – Located on the updated and enhanced OPN portal— provide a single point of entry for all education and training information for Oracle partners. Enablement 2.0 Resources —Enablement 2.0 helps Oracle partners build their competencies and skills through a variety of educational opportunities and expanded training choices. These resources include: Enablement 2.0 “Boot camps” provide three-tiered learning levels that help jump-start partner training The role-based training covers Oracle’s application and technology products and offers a combination of classroom lectures, hands-on lab exercises, and case studies. Enablement 2.0 Interactive guided learning paths (GLPs) with recommendations on how to achieve specialization Upgraded partner solution kits Enhanced, specialized business centers available 24/7 around the globe on the OPN portal OPN Competency Center—Tracking ProgressThe OPN Competency Center keeps track as a partner applies for and achieves specialization in selected areas. You start with an assessment that compares your organization’s current skills and experience with the requirements for specialization in the area you have chosen. The OPN Competency Center then provides a roadmap that itemizes the skills and the knowledge you need to earn specialized status. In summary, OPN Specialization not only includes key training resources but a way to track and show progression for your partner organization. Q: What is are the OPN Membership Levels and what are the benefits?A:  Christine: The base OPN membership levels are: Remarketer: At the Remarketer level, retailers can choose to resell select Oracle products with the backing of authorized, regionally located, value-added distributors (VADs). The Remarketer level has no fees and no partner agreement with Oracle, but does offer online training and sales tools through the OPN portal.Program Details: RemarketerSilver Level: The Silver level is for Oracle partners who are focused on reselling and developing business with products ordered through the Oracle 1-Click Ordering Program. The Silver level provides a cost-effective, yet scalable way for partners to start an OPN Specialized membership and offers a substantial set of benefits that lets partners increase their competitive positioning. Program Details: SilverGold Level: Gold-level partners have the ability to specialize, helping them grow their business and create differentiation in the marketplace. Oracle partners at the Gold level can develop, sell, or implement the full stack of Oracle solutions and can apply to resell Oracle Applications.Program Details: GoldPlatinum Level: The Platinum level is for Oracle partners who want the highest level of benefits and are committed to reaching a minimum of five specializations. Platinum partners are recognized for their expertise in a broad range of products and technology, and receive dedicated support from Oracle.Program Details: PlatinumIn addition we recently introduced a new level:Diamond Level: This level is the most prestigious level of OPN Specialized. It allows companies to differentiate further because of their focused depth and breadth of their expertise. Program Details: DiamondSo as you can see there are various levels cost effective ways that Partners can get assistance, differentiation through OPN membership. Q: What role does the Oracle's World Wide Alliances & Channels (WWA&C), Partner Enablement teams and the WebCenter Community play?  A: Brian: Oracle’s WWA&C teams are responsible for manage relationships, educating their teams, creating go-to-market solutions and fostering communities for Oracle partners worldwide.  The WebCenter Partner Enablement Middleware Team is tasked to create, manage and distribute Specialization resources for the WebCenter Partner community. Q: What WebCenter Specializations are currently available?A: Christine:  As of now here are the following WebCenter Specializations and their availability: Oracle WebCenter Portal Specialization (Oracle WebCenter Portal): Available NowThe Oracle WebCenter Specialization provides insight into the following products: WebCenter Services, WebCenter Spaces, and WebLogic Portal.Oracle WebCenter Specialized Partners can efficiently use Oracle WebCenter products to create social applications, enterprise portals, communities, composite applications, and Internet or intranet Web sites on a standards-based, service-oriented architecture (SOA). The suite combines the development of rich internet applications; a multi-channel portal framework; and a suite of horizontal WebCenter applications, which provide content, presence, and social networking capabilities to create a highly interactive user experience. Oracle WebCenter Content Specialization: Available NowThe Oracle WebCenter Content Specialization provides insight into the following products; Universal Content Management, WebCenter Records Management, WebCenter Imaging, WebCenter Distributed Capture, and WebCenter Capture.Oracle WebCenter Content Specialized Partners can efficiently build content-rich business applications, reuse content, and integrate hundreds of content services with other business applications. This allows our customers to decrease costs, automate processes, reduce resource bottlenecks, share content effectively, minimize the number of lost documents, and better manage risk. Oracle WebCenter Sites Specialization: Available Q1 2012Oracle WebCenter Sites is part of the broader Oracle WebCenter platform that provides organizations with a complete customer experience management solution.  Partners that align with the new Oracle WebCenter Sites platform allow their customers organizations to: Leverage customer information from all channels and systems Manage interactions across all channels Unify commerce, merchandising, marketing, and service across all channels Provide personalized, choreographed consumer journeys across all channels Integrate order orchestration, supply chain management and order fulfillment Q: What criteria does the Partner organization need to achieve Specialization? What about individual Sales, PreSales & Implementation Specialist/Technical consultants?A: Brian: Each Oracle WebCenter Specialization has unique Business Criteria that must be met in order to achieve that Specialization.  This includes a unique number of transactions (co-sell, re-sell, and referral), customer references and then unique number of specialists as part of a partner team (Sales, Pre-Sales, Implementation, and Support).   Each WebCenter Specialization provides training resources (GLPs, BootCamps, Assessments and Exams for individuals on a partner’s staff to fulfill those requirements.  That criterion can be found for each Specialization on the Specialize tab for each WebCenter Knowledge Zone.  Here are the sample criteria, recommended courses, exams for the WebCenter Portal Specialization: WebCenter Portal Specialization Criteria Q: Do you have any suggestions on the best way for partners to get started if they would like to know more?A: Christine:   The best way to start is for partners is look at their business and core Oracle team focus and then look to become specialized in one or more areas.  Once you have selected the Specializations that are right for your business, you need to follow the first 3 key steps described below. The fourth step outlines the additional process to follow if you meet the criteria to be Advanced Specialized. Note that Step 4 may not be done without first following Steps 1-3.1. Join the Knowledge Zone(s) where you want to achieve Specialized status Go to the Knowledge Zone lick on the "Why Partner" tab Click on the "Join Knowledge Zone" link 2. Meet the Specialization criteria - Define and implement plans in your organization to achieve the competency and business criteria targets of the Specialization. (Note: Worldwide OPN members at the Gold, Platinum, or Diamond level and their Associates at the Gold, Platinum, or Diamond level may count their collective resources to meet the business and competency criteria required for specialization in this area.) 3. Apply for Specialization – when you have met the business and competency criteria required, inform Oracle by completing the following steps: Click on the "Specialize" tab in the Knowledge Zone Click on the "Apply Now" button Complete the online application form Oracle will validate the information provided, and once approved, you will receive notification from Oracle of your awarded Specialized status. Need more information? Access our Step by Step Guide (PDF) 4. Apply for Advanced Specialization (Optional) – If your company has on staff 50 unique Certified Implementation Specialists in your company's approved Specialization's product set, let Oracle know by following these steps: Ensure that you have 50 or more unique individuals that are Certified Implementation Specialists in the specific Specialization awarded to your company If you are pooling resources from another Associate or Worldwide entity, ensure you know that company’s name and country Have your Oracle PRM Administrator complete the online Advanced Specialization Application Oracle will validate the information provided, and once approved, you will receive notification from Oracle of your awarded Advanced Specialized status. There are additional resources on OPN as well as the broader WebCenter Community: v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

  - by Michael Snow

  12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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• Help Protect Your Children with the CEOP Enhanced Internet Explorer 8

  - by Asian Angel

  Do you want to make Internet Explorer safer and more helpful for you and family? Then join us as we look at the CEOP (Child Exploitation and Online Protection Centre) enhanced version of Internet Explorer 8. Setting CEOP Up We chose to install the whole CEOP pack in order to have access to complete set of CEOP Tools. The install process will be comprised of two parts…it will begin with CEOP branded windows showing the components being installed… Note: The components can be downloaded separately for those who only want certain CEOP components added to their browser. Then it will move to the traditional Microsoft Internet Explorer 8 install windows. One thing that we did notice is that here you will be told that you will need to restart your computer but in other windows a log off/log on process is mentioned. Just to make certain that everything goes smoothly we recommend restarting your computer when the installation process is complete. In the EULA section you can see the versions of Windows that the CEOP Pack works with. Once you get past the traditional Microsoft install windows you will be dropped back into the CEOP branded windows. CEOP in Action After you have restarted your computer and opened Internet Explorer you will notice that your homepage has been changed. When it comes to your children that is not a bad thing in this instance. It will also give you an opportunity to look through the CEOP online resources. For the moment you may be wondering where everything is but do not worry. First you can find the two new search providers in the drop-down menu for your “Search Bar” and select a new default if desired. The second thing to look for are the new links that have been added to your “Favorites Menu”. These links can definitely be helpful for you and your family. The third part will require your “Favorites Bar” to be visible in order to see the “Click CEOP Button”. If you have not previously done so you will need to turn on subscribing for “Web Slices”. Click on “Yes” to finish the subscription process. Clicking on the “CEOP Button” again will show all kinds of new links to help provide information for you and your children. Notice that the top part is broken down into “topic categories” while the bottom part is set up for “age brackets”…very nice for helping you focus on the information that you want and/or need. Looking for information and help on a particular topic? Clicking on the “Cyberbullying Link” for example will open the following webpage with information about cyberbullying and a link to get help with the problem. Need something that is focused on your child’s age group? Clicking on the “8-10? Link” as an example opened this page. Want information that is focused on you? The “Parent? Link” leads to this page. The “topic categories & age brackets” make the CEOP Button a very helpful and “family friendly” addition to Internet Explorer. Perhaps you (or your child) want to conduct a search for something that is affecting your child. As you type in a “search term” both of the search providers will provide helpful suggestions for dealing with the problem. We felt that these were very nice suggestions in both instances here… Conclusion We have been able to give you a good peek at what the CEOP Tools can do but the best way to see how helpful it can be for you and your family is try it for yourself. Your children’s safety and happiness is worth it. Links Download the Internet Explorer CEOP Pack (link at bottom of webpage) Note: If you are interested in a singular component or only some use these links. Download the Click CEOP Button Download Search CEOP Download Internet Safety and Security Search Similar Articles Productive Geek Tips Mysticgeek Blog: A Look at Internet Explorer 8 Beta 1 on Windows XPWhen to Use Protect Tab vs Lock Tab in FirefoxMake Ctrl+Tab in Internet Explorer 7 Use Most Recent OrderRemove ISP Text or Corporate Branding from Internet Explorer Title BarQuick Hits: 11 Firefox Tab How-Tos TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 PCmover Professional Download Microsoft Office Help tab The Growth of Citibank Quickly Switch between Tabs in IE Windows Media Player 12: Tweak Video & Sound with Playback Enhancements Own a cell phone, or does a cell phone own you? Make your Joomla & Drupal Sites Mobile with OSMOBI

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• And the Winners of Fusion Middleware Innovation Awards in Data Integration are…

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} At OpenWorld, we announced the winners of Fusion Middleware Innovation Awards 2012. Raymond James and Morrison Supermarkets were selected for the data integration category for their innovative use of Oracle’s data integration products and the great results they have achieved. In this blog I would like to briefly introduce you to these award winning projects. Raymond James is a diversified financial services company, which provides financial planning, wealth management, investment banking, and asset management. They are using Oracle GoldenGate and Oracle Data Integrator to feed their operational data store (ODS), which supports application services across the enterprise. A major requirement for their project was low data latency, as key decisions are made based on the data in the ODS. They were able to fulfill this requirement due to the Oracle Data Integrator’s integrated solution with Oracle GoldenGate. Oracle GoldenGate captures changed data from different systems including Oracle Database, HP NonStop and Microsoft SQL Server into a single data store on SQL Server 2008. Oracle Data Integrator provides data transformations for the ODS. Leveraging ODI’s integration with GoldenGate, Raymond James now sees a 9 second median latency (from source commit to ODS target commit). The ODS solution delivers high quality, accurate data for consuming applications such as Raymond James’ next generation client and portfolio management systems as well as real-time operational reporting. It enables timely information for making better decisions. There are more benefits Raymond James achieved with this implementation of Oracle’s data integration solution. The software developers and architects of this solution, Tim Garrod and Ryan Fonnett, have told us during their presentation at OpenWorld that they also reduced application complexity significantly while improving developer productivity through trusted operational services. They were able to utilize CDC to generate alerts for business users, and for applications (for example for cache hydration mechanisms). One cool innovation example among many in this project is that using ODI's flexible architecture, Tim and Ryan could build 24/7 self-healing processes. And these processes have hardly failed. Integration processes fixes the errors itself. Pretty amazing; and a great solution for environments that need such reliability and availability. (You can see Tim and Ryan’s photo with the Innovation Award above.) The other winner of this year in the data integration category, Morrison Supermarkets, is the UK’s 4th largest grocery retailer. The company has been migrating all their legacy applications on to a new-world application set based on Oracle and consolidating all BI on to a single Oracle platform. The company recently implemented Oracle Exadata as the data warehouse engine and uses Oracle Business Intelligence EE. Their goal with deploying GoldenGate and ODI was to provide BI data to the enterprise in a way that it also supports operational decision making requirements from a wide range of Oracle based ERP applications such as E-Business Suite, PeopleSoft, Oracle Retail Suite. They use GoldenGate’s log-based change data capture capabilities and Oracle Data Integrator to populate the Oracle Retail Data Model. The electronic point of sale (EPOS) integration solution they built processes over 80 million transactions/day at busy periods in near real time (15 mins). It provides valuable insight to Retail and Commercial teams for both intra-day and historical trend analysis. As I mentioned in yesterday’s blog, the right data integration platform can transform the business. Here is another example: The point-of-sale integration enabled the grocery chain to optimize its stock management, leading to another award: Morrisons won the Grocer 33 award in 2012 - beating all other major UK supermarkets in product availability. Congratulations, Morrisons,on another award! Celebrating the innovation and the success of our customers with Oracle’s data integration products was definitely a highlight of Oracle OpenWorld for me. I look forward to hearing more from Raymond James, Morrisons, and the other customers that presented their data integration projects at OpenWorld, on how they are creating more value for their organizations.

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• Career development as a Software Developer without becoming a manager.

  - by albertpascual

  I’m a developer, I like to write new exciting code everyday, my perfect day at work is a day that when I wake up, I know that I have to write some code that I haven’t done before or to use a new framework/language/platform that is unknown to me. The best days in the office is when a project is waiting for me to architect or write. In my 15 years in the development field, I had to in order to get a better salary to manage people, not just to lead developers, to actually manage people. Something that I found out when I get into a management position is that I’m not that good at managing people, and not afraid to say it. I do not enjoy that part of the job, the worse one, takes time away from what I really like. Leading developers and managing people are very different things. I do like teaching and leading developers in a project. Yet most people believe, and is true in most companies, the way to get a better salary is to be promoted to a manager position. In order to advance in your career you need to let go of the everyday writing code and become a supervisor or manager. This is the path for developers after they become senior developers. As you get older and your family grows, the only way to hit your salary requirements is to advance your career to become a manager and get that manager salary. That path is the common in most companies, the most intelligent companies out there, have learned that promoting good developers mean getting a crappy manager and losing a good resource. Now scratch everything I said, because as I previously stated, I don’t see myself going to the office everyday and just managing people until is time to go home. I like to spend hours working in some code to accomplish a task, learning new platforms and languages or patterns to existing languages. Being interrupted every 15 minutes by emails or people stopping by my office to resolve their problems, is not something I could enjoy. All the sudden riding my motorcycle to work one cold morning over the Redlands Canyon and listening to .NET Rocks podcast, Michael “Doc” Norton explaining how to take control of your development career without necessary going to the manager’s track. I know, I should not have headphones under my helmet when riding a motorcycle in California. His conversation with Carl Franklin and Richard Campbell was just confirming everything I have ever did with actually more details and assuring that there are other paths. His method was simple yet most of us, already do many of those steps, Mr. Michael “Doc” Norton believe that it pays off on the long run, that finally companies prefer to pay higher salaries to those developers, yet I would actually think that many companies do not see developers that way, this is not true for bigger companies. However I do believe the value of those developers increase and most of the time, changing companies could increase their salary instead of staying in the same one. In short without even trying to get into the shadow of Mr. Norton and without following the steps in the order; you should love to learn new technologies, and then teach them to other geeks. I personally have learn many technologies and I haven’t stop doing that, I am a professor at UCR where I teach ASP.NET and Silverlight. Mr Norton continues that after than, you want to be involve in the development community, user groups, online forums, open source projects. I personally talk to user groups, I’m very active in forums asking and answering questions as well as for those I got awarded the Microsoft MVP for ASP.NET. After you accomplish all those, you should also expose yourself for what you know and what you do not know, learning a new language will make you humble again as well as extremely happy. There is no better feeling that learning a new language or pattern in your daily job. If you love your job everyday and what you do, I really recommend you to follow Michael’s presentation that he kindly share it on the link below. His confirmation is a refreshing, knowing that my future is not behind a desk where the computer screen is on my right hand side instead of in front of me. Where I don’t have to spent the days filling up performance forms for people and the new platforms that I haven’t been using yet are just at my fingertips. Presentation here. http://www.slideshare.net/LeanDog/take-control-of-your-development-career-michael-doc-norton?from=share_email_logout3 Take Control of Your Development Career Welcome! Michael “Doc” Norton @DocOnDev http://docondev.blogspot.com/ [email protected] Recovering Post Technical I love to learn I love to teach I love to work in teams I love to write code I really love to write code What about YOU? Do you love your job? Do you love your Employer? Do you love your Boss? What do you love? What do you really love? Take Control Take Control • Get Noticed • Get Together • Get Your Mojo • Get Naked • Get Schooled Get Noticed Get Noticed Know Your Business Get Noticed Get Noticed Understand Management Get Noticed Get Noticed Do Your Existing Job Get Noticed Get Noticed Make Yourself Expendable Get Together Get Together Join a User Group Get Together Help Run a User Group Get Together Start a User Group Get Your Mojo Get Your Mojo Kata Get Your Mojo Koans Get Your Mojo Breakable Toys Get Your Mojo Open Source Get Naked Get Naked Run with Group A Get Naked Do Something Different Get Naked Own Your Mistakes Get Naked Admit You Don’t Know Get Schooled Get Schooled Choose a Mentor Get Schooled Attend Conferences Get Schooled Teach a New Subject Get Started Read These (Again) Take Control of Your Development Career Thank You! Michael “Doc” Norton @DocOnDev http://docondev.blogspot.com/ [email protected] In a short summary, I recommend any developer to check his blog and more important his presentation, I haven’t been lucky enough to watch him live, I’m looking forward the day I have the opportunity. He is giving us hope in the future of developers, when I see some of my geek friends moving to position that in short years they begin to regret, I get more unsure of my future doing what I love. I would say that now is looking at the spectrum of companies that understand and appreciate developers. There are a few there, hopefully with time code sweat shops will start disappearing and being a developer will feed a family of 4. Cheers Al tweetmeme_url = 'http://weblogs.asp.net/albertpascual/archive/2010/12/07/career-development-as-a-software-developer-without-becoming-a-manager.aspx'; tweetmeme_source = 'alpascual';

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• Oracle Linux Events in December

  - by Zeynep Koch

  December will be a busy month for Oracle Linux team. We will be showcasing Oracle Linux and Oracle VM in conferences all around the world. Here's a list of December events we will showcase Oracle Linux: Gartner Data Center – North America Oracle will have a session and booth - Register today Dec 3-6, Las Vegas, USA 0 0 1 66 377 Oracle Corporation 3 1 442 14.0 96 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} Oracle Open World Latin America Oracle OpenWorld Latin America December 4–6, Sao Paulo, Brazil 0 0 1 25 145 Oracle Corporation 1 1 169 14.0 96 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} HP Discover EMEA HP Discover – EMEA December 4 – 6, Messe Frankfurt, Germany (Oracle Platinum sponsor) 0 0 1 41 239 Oracle Corporation 1 1 279 14.0 96 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} Oracle Superior Solutions and Cost Savings with Oracle Linux and Oracle VM See Location Details and register Dec 4 Kansas City and Tampa Dec 6 Milwaukee and Miami Dec 11 Washington, DC Dec 13 Raleigh Visit our booth and you can grab an Oracle Linux/Oracle VM DVD Kit and talk to Oracle Linux experts.

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• It's Coming: Chalk Talk with John

  - by Tanu Sood

  ...John Brunswick that is. Who is this John Brunswick, you ask? John Brunswick is an Enterprise Architect with Oracle. As an Oracle Enterprise Architect, John focuses on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology. What's more he is pretty handy with animation and digital videos as you will see shortly. Starting tomorrow, we will host a bi-weekly column with John called "Chalk Talk with John". Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} In our "Chalk Talk with John" series, John will leverage his skills, experience and expertise (& his passion in digital animation) to discuss technology in business terms or as he puts it "so my ma understands what I do for a living". Through this series, John will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge. So, be sure to tune in tomorrow and every 2 weeks for "Chalk Talk with John".

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• Oracle AIM, Oracle ABF, and Siebel Results Roadmap Officially Retired as of January 31, 2011

  - by tom.spitz

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} It seems somehow appropriate that the first entry of the Oracle® Unified Method (OUM) blog is about the retirement of several of our legacy methods, most notably AIM Foundation.If you're reading this, you're probably aware that Oracle has been developing OUM to support the entire Enterprise IT lifecycle, including support for the successful implementation of every Oracle product. As Oracle has continued to acquire new companies and technologies, it has become essential that we also create a single, unified language and approach for implementation - across the Oracle ecosystem.With the release of OUM 5.1 in 2009, OUM provided full support for all enterprise application implementation projects including Oracle E-Business Suite R12, Siebel CRM, PeopleSoft Enterprise, and JD Edwards EnterpriseOne projects. In 2010, we released OUM training that supports the use of OUM on these types of projects.That support represented a major milestone in the evolution of OUM and enabled implementers to transition to OUM. Consequently, we announced a staggered retirement schedule for Oracle's legacy methods. On January 31, 2011 we announced the retirement of:Oracle Application Implementation Method (AIM)Oracle AIM for Business Flows (ABF)Siebel Results RoadmapLater this year, we will announce the retirement of Compass - the legacy PeopleSoft method - and Data Warehouse Method Fast Track.OUM is available free of charge to Oracle Gold, Platinum, and Diamond partners through the Oracle Partner Network (OPN) [OUM on OPN]. The OUM Customer Program allows customers to obtain copies of the method for their internal use by contracting with Oracle for an engagement of two weeks or longer meeting some additional minimum criteria.There be more retirement announcements in the coming months. For now it's "Adios AIM." Thanks for the memories...

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• Using real fonts in HTML 5 & CSS 3 pages

  - by nikolaosk

  This is going to be the fifth post in a series of posts regarding HTML 5. You can find the other posts here, here , here and here.In this post I will provide a hands-on example on how to use real fonts in HTML 5 pages with the use of CSS 3.Font issues have been appearing in all websites and caused all sorts of problems for web designers.The real problem with fonts for web developers until now was that they were forced to use only a handful of fonts.CSS 3 allows web designers not to use only web-safe fonts.These fonts are in wide use in most user's operating systems.Some designers (when they wanted to make their site stand out) resorted in various techniques like using images instead of fonts. That solution is not very accessible-friendly and definitely less SEO friendly.CSS (through CSS3's Fonts module) 3 allows web developers to embed fonts directly on a web page.First we need to define the font and then attach the font to elements.Obviously we have various formats for fonts. Some are supported by all modern browsers and some are not.The most common formats are, Embedded OpenType (EOT),TrueType(TTF),OpenType(OTF). I will use the @font-face declaration to define the font used in this page.  Before you download fonts (in any format) make sure you have understood all the licensing issues. Please note that all these real fonts will be downloaded in the client's computer.A great resource on the web (maybe the best) is http://www.typekit.com/.They have an abundance of web fonts for use. Please note that they sell those fonts.Another free (best things in life a free, aren't they?) resource is the http://www.google.com/webfonts website. I have visited the website and downloaded the Aladin webfont.When you download any font you like make sure you read the license first. Aladin webfont is released under the Open Font License (OFL) license. Before I go on with the actual demo I will use the (http://www.caniuse.com) to see the support for web fonts from the latest versions of modern browsers.Please have a look at the picture below. We see that all the latest versions of modern browsers support this feature. In order to be absolutely clear this is not (and could not be) a detailed tutorial on HTML 5. There are other great resources for that.Navigate to the excellent interactive tutorials of W3School.Another excellent resource is HTML 5 Doctor.Two very nice sites that show you what features and specifications are implemented by various browsers and their versions are http://caniuse.com/ and http://html5test.com/. At this times Chrome seems to support most of HTML 5 specifications.Another excellent way to find out if the browser supports HTML 5 and CSS 3 features is to use the Javascript lightweight library Modernizr.In this hands-on example I will be using Expression Web 4.0.This application is not a free application. You can use any HTML editor you like.You can use Visual Studio 2012 Express edition. You can download it here.I create a simple HTML 5 page. The markup follows and it is very easy to use and understand<!DOCTYPE html><html lang="en">  <head>    <title>HTML 5, CSS3 and JQuery</title>    <meta http-equiv="Content-Type" content="text/html;charset=utf-8" >    <link rel="stylesheet" type="text/css" href="style.css">       </head>  <body>      <div id="header">      <h1>Learn cutting edge technologies</h1>      <p>HTML 5, JQuery, CSS3</p>    </div>        <div id="main">          <h2>HTML 5</h2>                        <p>            HTML5 is the latest version of HTML and XHTML. The HTML standard defines a single language that can be written in HTML and XML. It attempts to solve issues found in previous iterations of HTML and addresses the needs of Web Applications, an area previously not adequately covered by HTML.          </p>      </div>             </body>  </html> Then I create the style.css file.<style type="text/css">@font-face{font-family:Aladin;src: url('Aladin-Regular.ttf')}h1{font-family:Aladin,Georgia,serif;}</style> As you can see we want to style the h1 tag in our HTML 5 markup.I just use the @font-face property,specifying the font-family and the source of the web font. Then I just use the name in the font-family property to style the h1 tag.Have a look below to see my page in IE10. Make sure you open this page in all your browsers installed in your machine. Make sure you have downloaded the latest versions. Now we can make our site stand out with web fonts and give it a really unique look and feel. Hope it helps!!!  

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• Verizon Wireless Supports its Mission-Critical Employee Portal with MySQL

  - by Bertrand Matthelié

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Verizon Wireless, the #1 mobile carrier in the United States, operates the nation’s largest 3G and 4G LTE network, with the most subscribers (109 millions) and the highest revenue ($70.2 Billion in 2011). Verizon Wireless built the first wide-area wireless broadband network and delivered the first wireless consumer 3G multimedia service in the US, and offers global voice and data services in more than 200 destinations around the world. To support 4.2 million daily wireless transactions and 493,000 calls and emails transactions produced by 94.2 million retail customers, Verizon Wireless employs over 78,000 employees with area headquarters across the United States. The Business Challenge Seeing the stupendous rise in social media, video streaming, live broadcasting…etc which redefined the scope of technology, Verizon Wireless, as a technology savvy company, wanted to provide a platform to its employees where they could network socially, view and host microsites, stream live videos, blog and provide the latest news. The IT team at Verizon Wireless had abundant experience with various technology platforms to support the huge number of applications in the company. However, open-source products weren’t yet widely used in the organization and the team had the ambition to adopt such technologies and see if the architecture could meet Verizon Wireless’ rigid requirements. After evaluating a few solutions, the IT team decided to use the LAMP stack for Vzweb, its mission-critical, 24x7 employee portal, with Drupal as the front end and MySQL on Linux as the backend, and for a few other internal websites also on MySQL. The MySQL Solution Verizon Wireless started to support its employee portal, Vzweb, its online streaming website, Vztube, and internal wiki pages, Vzwiki, with MySQL 5.1 in 2010. Vzweb is the main internal communication channel for Verizon Wireless, while Vztube hosts important company-wide webcasts regularly for executive-level announcements, so both channels have to be live and accessible all the time for its 78,000 employees across the United States. However during the initial deployment of the MySQL based Intranet, the application experienced performance issues. High connection spikes occurred causing slow user response time, and the IT team applied workarounds to continue the service. A number of key performance indexes (KPI) for the infrastructure were identified and the operational framework redesigned to support a more robust website and conform to the 99.985% uptime SLA (Service-Level Agreement). The MySQL DBA team made a series of upgrades in MySQL: Step 1: Moved from MyISAM to InnoDB storage engine in 2010 Step 2: Upgraded to the latest MySQL 5.1.54 release in 2010 Step 3: Upgraded from MySQL 5.1 to the latest GA release MySQL 5.5 in 2011, and leveraging MySQL Thread Pool as part of MySQL Enterprise Edition to scale better After making those changes, the team saw a much better response time during high concurrency use cases, and achieved an amazing performance improvement of 1400%! In January 2011, Verizon CEO, Ivan Seidenberg, announced the iPhone launch during the opening keynote at Consumer Electronic Show (CES) in Las Vegas, and that presentation was streamed live to its 78,000 employees. The event was broadcasted flawlessly with MySQL as the database. Later in 2011, Hurricane Irene attacked the East Coast of United States and caused major life and financial damages. During the hurricane, the team directed more traffic to its west coast data center to avoid potential infrastructure damage in the East Coast. Such transition was executed smoothly and even though the geographical distance became longer for the East Coast users, there was no impact in the performance of Vzweb and Vztube, and the SLA goal was achieved. “MySQL is the key component of Verizon Wireless’ mission-critical employee portal application,” said Shivinder Singh, senior DBA at Verizon Wireless. “We achieved 1400% performance improvement by moving from the MyISAM storage engine to InnoDB, upgrading to the latest GA release MySQL 5.5, and using the MySQL Thread Pool to support high concurrent user connections. MySQL has become part of our IT infrastructure, on which potentially more future applications will be built.” To learn more about MySQL Enterprise Edition, Get our Product Guide.

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• Geocaching - World wide treasure hunt

  I'm not quite sure how I came across this topic but actually I find it absolutely interesting, challenging and most of all a great fun for the family and friends. The interesting part is for sure that you can follow other peoples treasures and their preferred locations where a cache might be hidden. Of course, it wont be easy to find a cache after all. Sometimes there are even 'mystery caches' which have either riddles, further instructions or little brain games for you in order to find the actual cache - that's the challenge. And last but not least, those caches are hidden outdoor. A great experience to explore nature either on your own, or your family especially with children, or as a treasure hunting pack with a couple of friends. What is geocaching? It's a high-tech outdoor treasure hunting game that's a great way to explore the world with friends, family or on your own. Participants use GPS-enabled devices to locate hidden containers called geocaches. There are over one million geocaches hidden around the world today, waiting for you to find them. Visit Geocaching.com to search for geocaches near you.(Source: Referral Email of geocaching.com) Checkout the Geocaching 101 for further details and information. They also provide a video channel on YouTube. Which equipment do I need? Any GPS-enabled device is sufficient to go onto the hunt. I'm going to start our geocaching experience equipped with my Samsung Galaxy Tab. Additionally, I installed a geocaching.com client called c:geo that hopefully assists me soon. Combined with a map app like Google Maps and a nice Compass app you should be fully equipped and ready to go. I guess, that even a car navigation system is perfect for that task. Later on, with more experience and demand for technology (or precision) it might be interesting to opt-in for a pure GPS device, like a Garmin or any other brand on the market. {loadposition content_adsense} What is a geocache and what does it contain? In its simplest form, a cache always contains a logbook or logsheet for you to log your find. Larger caches may contain a logbook and any number of items. These items turn the adventure into a true treasure hunt. You never know what the cache owner or visitors to the cache may have left for you to enjoy. Remember, if you take something, leave something of equal or greater value in return. It is recommended that items in a cache be individually packaged in a clear, zipped plastic bag to protect them from the elements. Finding your first geocache Well, first you have to have interest to pick up the challenge. Then you have to check out the Geocache directory on geocaching.com. They have recommendations for beginner's caches but you are free to choose any. Actually, we have a Mystery Cache very close to our base, and I guess that we are going for that one on our first trip. Anyway, there is a very informative guide on the website which should answer all your questions about starting your new outdoor adventure. For sure, it's going to be rewarding. Team up with friends and family Especially as a beginner there might be misunderstandings in handling the GPS coordinates, the compass, or the map, and even finding the container at the documented position isn't easy in the first place. Luckily, there are logbook reports online from other hunters, and most of the time there are even 'spoiler' images available. But also bear in mind, that a geocache might have been removed or is lost due to unconscious people or whatever other reasons. Don't be disappointed in case that you can't find anything... There be nothing anymore. A general recommendation in this case would be to replace the missing container with a new one, and give feedback to the original owner about the state of that particular location. After all, it's about fun and active participation in a world-wide community. Geocaches in Mauritius? Yes, there are currently about 45 geocaches spread all over the island, and even a single in Rodriguez - that's gonna be a tough one. Hopefully, we will get increasing numbers as Geocaching.com allows, no better, even encourages you to hide new containers at your locations of choice. I think this is going to be real fun for us during the upcoming weeks and months. Especially, when we are travelling to other countries and transfer so-called trackable items between geocaches. On my first impression, Geocaching.com seems to be very mature, open and community-oriented. There are literally hundreds of thousands geocache 'hunters' all over the world. And usually finding a container remote from your home is very rewarding. I'll keep you updated in these matters during the next months to come...

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• Date and Time Support in SQL Server 2008

  - by Aamir Hasan

    Using the New Date and Time Data Types Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} 1.       The new date and time data types in SQL Server 2008 offer increased range and precision and are ANSI SQL compatible. 2.       Separate date and time data types minimize storage space requirements for applications that need only date or time information. Moreover, the variable precision of the new time data type increases storage savings in exchange for reduced accuracy. 3.       The new data types are mostly compatible with the original date and time data types and use the same Transact-SQL functions. 4.       The datetimeoffset data type allows you to handle date and time information in global applications that use data that originates from different time zones. SELECT c.name, p.* FROM politics pJOIN country cON p.country = c.codeWHERE YEAR(Independence) < 1753ORDER BY IndependenceGO8.    Highlight the SELECT statement and click Execute ( ) to show the use of some of the date functions.T-SQLSELECT c.name AS [Country Name],        CONVERT(VARCHAR(12), p.Independence, 107) AS [Independence Date],       DATEDIFF(YEAR, p.Independence, GETDATE()) AS [Years Independent (appox)],       p.GovernmentFROM politics pJOIN country cON p.country = c.codeWHERE YEAR(Independence) < 1753ORDER BY IndependenceGO10.    Select the SET DATEFORMAT statement and click Execute ( ) to change the DATEFORMAT to day-month-year.T-SQLSET DATEFORMAT dmyGO11.    Select the DECLARE and SELECT statements and click Execute ( ) to show how the datetime and datetime2 data types interpret a date literal.T-SQLSET DATEFORMAT dmyDECLARE @dt datetime = '2008-12-05'DECLARE @dt2 datetime2 = '2008-12-05'SELECT MONTH(@dt) AS [Month-Datetime], DAY(@dt)     AS [Day-Datetime]SELECT MONTH(@dt2) AS [Month-Datetime2], DAY(@dt2)     AS [Day-Datetime2]GO12.    Highlight the DECLARE and SELECT statements and click Execute ( ) to use integer arithmetic on a datetime variable.T-SQLDECLARE @dt datetime = '2008-12-05'SELECT @dt + 1GO13.    Highlight the DECLARE and SELECT statements and click Execute ( ) to show how integer arithmetic is not allowed for datetime2 variables.T-SQLDECLARE @dt2 datetime = '2008-12-05'SELECT @dt2 + 1GO14.    Highlight the DECLARE and SELECT statements and click Execute ( ) to show how to use DATE functions to do simple arithmetic on datetime2 variables.T-SQLDECLARE @dt2 datetime2(7) = '2008-12-05'SELECT DATEADD(d, 1, @dt2)GO15.    Highlight the DECLARE and SELECT statements and click Execute ( ) to show how the GETDATE function can be used with both datetime and datetime2 data types.T-SQLDECLARE @dt datetime = GETDATE();DECLARE @dt2 datetime2(7) = GETDATE();SELECT @dt AS [GetDate-DateTime], @dt2 AS [GetDate-DateTime2]GO16.    Draw attention to the values returned for both columns and how they are equal.17.    Highlight the DECLARE and SELECT statements and click Execute ( ) to show how the SYSDATETIME function can be used with both datetime and datetime2 data types.T-SQLDECLARE @dt datetime = SYSDATETIME();DECLARE @dt2 datetime2(7) = SYSDATETIME();SELECT @dt AS [Sysdatetime-DateTime], @dt2     AS [Sysdatetime-DateTime2]GO18.    Draw attention to the values returned for both columns and how they are different.Programming Global Applications with DateTimeOffset 2.    If you have not previously created the SQLTrainingKitDB database while completing another demo in this training kit, highlight the CREATE DATABASE statement and click Execute ( ) to do so now.T-SQLCREATE DATABASE SQLTrainingKitDBGO3.    Select the USE and CREATE TABLE statements and click Execute ( ) to create table datetest in the SQLTrainingKitDB database.T-SQLUSE SQLTrainingKitDBGOCREATE TABLE datetest (  id integer IDENTITY PRIMARY KEY,  datetimecol datetimeoffset,  EnteredTZ varchar(40)); Reference:http://www.microsoft.com/downloads/details.aspx?FamilyID=E9C68E1B-1E0E-4299-B498-6AB3CA72A6D7&displaylang=en   

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• ADDS: 1 - Introducing and designing

  - by marc dekeyser

  Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} What is ADDS?  Every Microsoft oriented infrastructure in today's enterprises will depend largely on the active directory version built by Microsoft. It is the foundation stone on which all other products (Exchange, update services, office communicator, the system center family, etc) rely on to get their information. And that is just looking at it from an infrastructure perspective. A well designed and implemented Active Directory implementation makes life for IT personnel and user alike a lot easier. Centralised management and the abilities opened up  by having it in place are ample.  But what is Active Directory Domain Services? We can look at ADDS as a centralised directory containing all objects your infrastructure runs on in one way or another. Since it is a Microsoft product you'll obviously not be seeing linux or mac clients listed in here (exceptions exist) but in general we can say it contains everything your company has in place in one form or another.  The domain name services. The domain naming service (or DNS for short) is a service which translates IP address (the identifiers for each computer in your domain) into readable and easy to understand names. This service is a prequisite for ADDA to work and having wrong record in a DNS server will make any ADDS service fail. Generally speaking a DNS service will be run on the same server as the ADDS service but it is worth wile to remember that this is not necessary. You could, for example, run your DNS services on a linux box (which would need special preparing to host an ADDS integrated DNS zone) and run the ADDS service of another box… Where to start? If the aim is to put in place a first time implementation of ADDS in your enterprise there are plenty of things to consider depending on what you are going to do in the long run. Great care has to be taken when first designing and implementing as having it set up wrong will cause a headache down the line. It is for that reason that I like to start building from the bottom up and start with a generic installation of ADDS (which will still differ for every client) and make it adaptable for future services which can hook in to the existing environment. Adapting existing environments is out of scope for this document (and series) although it is possible to take the pointers and change your existing environment to run in a smoother manor. Take great care when changing things as one small slip of the hand can give you a forest wide failure… Whenever starting with an ADDS deployment I ask the client the following questions:  What are your long term plans and goals?  How flexible do you want it? Are you currently linux heavy and want to keep this or can we go for an all Microsoft design? Those three questions should give some sort of indicator what direction can be taken and if the client has thought about some things themselves :).  The technical side of things  What is next to consider is what kind of infrastructure is already in place. For these series I'll keep it simple and introduce some general concepts without going in to depth on integrating ADDS with other DNS services.  Building from the ground up means we need to consider our layers on which our infrastructure will rely. In my view that goes as follows:  Network (WAN/LAN links and physical sites DNS Namespacing All in one domain or split up in different domains/forests? Security (both for ADDS and physical sites) The network side of things  Looking at how the network is currently set up can potentially teach us a large deal about the client. Do they have multiple physical site? What network speeds exist between these sites, etc… Depending on this information we will design our site links (which controls replication) in future stages. DNS Namespacing Maybe the single most intresting thing to know is what the domain will be named (ADDS will need a DNS domain with the same name) and where this will be hosted. Note that active directory can be set up with a singe name (aka contoso instead of contoso.com) but it is highly recommended to never do this. If you do end up with a domain like that for some reason there will be a lot of services that are going to give you good grief in the future (exchange being one of them). So one of the best practises would be always to use a double name (contoso.com or contoso.lan for example). Internal namespace A single namespace is just what it sounds like. You have a DNS domain which is different internally from what the client has as an external namespace. f.e. contoso.com as an external name (out on the internet) and contoso.lan on the internal network. his setup is has its advantages in that you have more obscurity from the internet in the DNS side of this but it will require additional work to publish services to the web. External namespace Quite like the internal namespace only here you do not differ the internal namespace of the company from what is known on the internet. In this implementation you would host your own DNS servers for the external domain inside the network. Or in other words, any external computer doing a DNS lookup would contact your internal DNS server for the resolution. Generally speaking this set up is a bad idea from the security side of things. Split DNS Whilst using an external namespace design is fairly easy it involves a lot of security risks. Opening up you ADDS DSN servers for lookups exposes your entire network to the internet and should be avoided at any cost. And that is where the "split DNS" design comes in. In this setup up would still have the same namespace internally and externally but you would be using different DNS servers for lookups on the external network who have no records of your internal resources unless you explicitly publish them. All in one or not? In determining your active directory design you can look at the following possibilities:  Single forest, Single domain Single forest, multiple domains Multiple forests, multiple domains I've listed the possibilities for design in increasing order of administrative magnitude. Microsoft recommends trying to use a single forest, single domain in as much situations as possible. It is, however, always possible that you require your services to be seperated from your users in a resource forest with trusts set up between the different forests. To start out I would go with the single forest design to avoid complexity unless there are strict requirements to have multiple forests. Security What kind of security is required on the domain and does this reflect the physical security on the sites? Not every client can afford to have a domain controller in a secluded server room on every site and it is exactly for that reason that Microsoft introduced the RODC (read only domain controller). A RODC is a domain controller that has been limited in functionality, in essence it will only cache the data you explicitly tell it to cache and in the case of a DC compromise (it being stolen) only a limited number of accounts will need to be affected. Th- Th- Th- That’s all folks! Well at least for now! In future editions of this series we’ll be walking through the different task that need to be done and the thought which needs to be put in to it. But for all editions we’ll be going from the concept of running a single forest, single domain with a split DNS setup… See you next time!

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• Right-Time Retail Part 3

  - by David Dorf

  This is part three of the three-part series.  Read Part 1 and Part 2 first. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Right-Time Marketing Real-time isn’t just about executing faster; it extends to interactions with customers as well. As an industry, we’ve spent many years analyzing all the data that’s been collected. Yes, that data has been invaluable in helping us make better decisions like where to open new stores, how to assort those stores, and how to price our products. But the recent advances in technology are now making it possible to analyze and deliver that data very quickly… fast enough to impact a potential sale in near real-time. Let me give you two examples. Salesmen in car dealerships get pretty good at sizing people up. When a potential customer walks in the door, it doesn’t take long for the salesman to figure out the revenue at stake. Is this person a real buyer, or just looking for a fun test drive? Will this person buy today or three months from now? Will this person opt for the expensive packages, or go bare bones? While the salesman certainly asks some leading questions, much of information is discerned through body language. But body language doesn’t translate very well over the web. Eloqua, which was acquired by Oracle earlier this year, reads internet body language. By tracking the behavior of the people visiting your web site, Eloqua categorizes visitors based on their propensity to buy. While Eloqua’s roots have been in B2B, we’ve been looking at leveraging the technology with ATG to target B2C. Knowing what sites were previously visited, how often the customer has been to your site recently, and how long they’ve spent searching can help understand where the customer is in their purchase journey. And knowing that bit of information may be enough to help close the deal with a real-time offer, follow-up email, or online customer service pop-up. This isn’t so different from the days gone by when the clerk behind the counter of the corner store noticed you were lingering in a particular aisle, so he walked over to help you compare two products and close the sale. You appreciated the personalized service, and he knew the value of the long-term relationship. Move that same concept into the digital world and you have Oracle’s CX Suite, a cloud-based offering of end-to-end customer experience tools, assembled primarily from acquisitions. Those tools are Oracle Marketing (Eloqua), Oracle Commerce (ATG, Endeca), Oracle Sales (Oracle CRM On Demand), Oracle Service (RightNow), Oracle Social (Collective Intellect, Vitrue, Involver), and Oracle Content (Fatwire). We are providing the glue that binds the CIO and CMO together to unleash synergies that drive the top-line higher, and by virtue of the cloud-approach, keep costs at bay. My second example of real-time marketing takes place in the store but leverages the concepts of Web marketing. In 1962 the decline of personalized service in retail began. Anyone know the significance of that year? That’s when Target, K-Mart, and Walmart each opened their first stores, and over the succeeding years the industry chose scale over personal service. No longer were you known as “Jane with the snotty kid so make sure we check her out fast,” but you suddenly became “time-starved female age 20-30 with kids.” I’m not saying that was a bad thing – it was the right thing for our industry at the time, and it enabled a huge amount of growth, cheaper prices, and more variety of products. But scale alone is no longer good enough. Today’s sophisticated consumer demands scale, experience, and personal attention. To some extent we’ve delivered that on websites via the magic of cookies, your willingness to log in, and sophisticated data analytics. What store manager wouldn’t love a report detailing all the visitors to his store, where they came from, and which products that examined? People trackers are getting more sophisticated, incorporating infrared, video analytics, and even face recognition. (Next time you walk in front on a mannequin, don’t be surprised if it’s looking back.) But the ultimate marketing conduit is the mobile phone. Since each mobile phone emits a unique number on WiFi networks, it becomes the cookie of the physical world. Assuming congress keeps privacy safeguards reasonable, we’ll have a win-win situation for both retailers and consumers. Retailers get to know more about the consumer’s purchase journey, and consumers get higher levels of service with the retailer. When I call my bank, a couple things happen before the call is connected. A reverse look-up on my phone number identifies me so my accounts can be retrieved from Siebel CRM. Then the system anticipates why I’m calling based on recent transactions. In this example, it sees that I was just charged a foreign currency fee, so it assumes that’s the reason I’m calling. It puts all the relevant information on the customer service rep’s screen as it connects the call. When I complain about the fee, the rep immediately sees I’m a great customer and I travel lots, so she suggests switching me to their traveler’s card that doesn’t have foreign transaction fees. That technology is powered by a product called Oracle Real-Time Decisions, a rules engine built to execute very quickly, basically in the time it takes the phone to ring once. So let’s combine the power of that product with our new-found mobile cookie and provide contextual customer interactions in real-time. Our first opportunity comes when a customer crosses a pre-defined geo-fence, typically a boundary around the store. Context is the key to our interaction: that’s the customer (known or anonymous), the time of day and day of week, and location. Thomas near the downtown store on a Wednesday at noon means he’s heading to lunch. If he were near the mall location on a Saturday morning, that’s a completely different context. But on his way to lunch, we’ll let Thomas know that we’ve got a new shipment of ASICS running shoes on display with a simple text message. We used the context to look-up Thomas’ past purchases and understood he was an avid runner. We used the fact that this was lunchtime to select the type of message, in this case an informational message instead of an offer. Thomas enters the store, phone in hand, and walks to the shoe department. He scans one of the new ASICS shoes using the convenient QR Codes we provided on the shelf-tags, but then he starts scanning low-end Nikes. Each scan is another opportunity to both learn from Thomas and potentially interact via another message. Since he historically buys low-end Nikes and keeps scanning them, he’s likely falling back into his old ways. Our marketing rules are currently set to move loyal customer to higher margin products. We could have set the dials to increase visit frequency, move overstocked items, increase basket size, or many other settings, but today we are trying to move Thomas to higher-margin products. We send Thomas another text message, this time it’s a personalized offer for 10% off ASICS good for 24 hours. Offering him a discount on Nikes would be throwing margin away since he buys those anyway. We are using our marketing dollars to change behavior that increases the long-term value of Thomas. He decides to buy the ASICS and scans the discount code on his phone at checkout. Checkout is yet another opportunity to interact with Thomas, so the transaction is sent back to Oracle RTD for evaluation. Since Thomas didn’t buy anything with the shoes, we’ll print a bounce-back coupon on the receipt offering 30% off ASICS socks if he returns within seven days. We have successfully started moving Thomas from low-margin to high-margin products. In both of these marketing scenarios, we are able to leverage data in near real-time to decide how best to interact with the customer and lead to an increase in the lifetime value of the customer. The key here is acting at the moment the customer shows interest using the context of the situation. We aren’t pushing random products at haphazard times. We are tailoring the marketing to be very specific to this customer, and it’s the technology that allows this to happen in near real-time. Conclusion As we enable more right-time integrations and interactions, retailers will begin to offer increased service to their customers. Localized and personalized service at scale will drive loyalty and lead to meaningful revenue growth for the retailers that execute well. Our industry needs to support Commerce Anywhere…and commerce anytime as well.

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• Use alpha or opacity on a table row using CSS [migrated]

  - by mserin

  I have a CSS stylesheet for a webpage. The webpage has a table with a background color of white (set in the rows, not the table). I would like to set the opacity or alpha to 50%. I have tried so many variations, but come up with no luck. A typical row in the HTML file is: <tr> <td>&nbsp;</td> <td>Twitter</td> </tr> The CSS settings for table rows (which works perfectly) is: tr { font-family: Arial, Helvetica, sans-serif; background:rgb(255,255,255); } To get the alpha, I tried tr { font-family: Arial, Helvetica, sans-serif; background-color:rgba(255,255,255,0.5); } I have also tried background-color-opacity: 0.5; Any other suggestions?

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• Oracle Fusion Tap ya está disponible en la Apple Store Apps!

  - by Noelia Gomez

  Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Ya puedes solicitar las aplicaciones de Oracle en la nube para el iPad y obtener acceso instantáneo a los datos de su empresa. Ahora tú y tus empleados pueden ser más eficaces en sus puestos de trabajo en cualquier lugar y a cualquier hora. Y no se trata sólo de utilizar las aplicaciones de la empresa en cualquier dispositivo móvil. Nos tomamos el poder y la comodidad del dispositivo tablet más popular , el iPad, y junto con los últimos avances en las aplicaciones empresariales basadas en la nube para traerle Tap Oracle Fusion. Es innovador, es fácil de usar y ,lo mejor de todo, es que es de Oracle, el nombre en que usted puede confiar con sus proyectos en cloud.Nos esforzamos en ser altamente productivos y lograr cosas de forma incremental. Nuestros dispositivos móviles nos permiten aprovechar las oportunidades que de otro modo podrían haber escapado porque no estábamos conectados. Con Tap Fusion de Oracle puede conectarse, analizar y trabajar, cuándo y cómo quiera.Una fuerza de trabajo fácil y ágil ya no es el futuro. Está aquí y ahora y Oracle está tomando la delantera con Tap Fusion! Descárgatelo ya!

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• Highlights from recent Yammer video

  - by Eric Jensen

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} A few weeks back, Ryan Kennedy of Yammer gave a talk about Berkeley DB Java Edition. You can find it posted here on Alex Popescu's Blog, or go directly to the video post itself. It was full of useful nuggets of information, such as why they chose to use BDB JE, performance, and some tips & tricks at the end. At over 40 minutes, the video is quite long. Ryan is an entertaining speaker, so I suggest you watch all of it. But if you only have time for the highlights, here are some times you can sync to:  06:18 hear the Berkeley DB JE features that caused Yammer select it, including: replication auto leader election, failover configurable durability and consistency guarantees 23:10 System performance characteristics 35:08 Check out the tips and tricks for using Berkeley DB JE I know the Berkeley DB development team is very pleased that BDB JE is working out well for Yammer. We definitely encourage others out there to take note of this success, especially if your requirements are similar to Yammer's (which Ryan outlines at the beginning of his talk)

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• Getting a handle on mobile data

  - by Eric Jensen

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} written by Ashok Joshi The proliferation of mobile devices in the corporate world is both a blessing as well as a challenge.  Mobile devices improve productivity and the velocity of business for the end users; on the other hand, IT departments need to manage the corporate data and applications that run on these devices. Oracle Database Mobile Server (DMS for short) provides a simple and effective way to deal with the management challenge.  DMS supports data synchronization between a central Oracle database server and data on mobile devices.  It also provides authentication, encryption and application and device management.  Finally, DMS is a highly scalable solution that can be used to manage hundreds of thousands of devices.   Here’s a simplified outline of how such a solution might work. Each device runs local sync and mgmt agents that handle bidirectional data flow with an Oracle enterprise backend, run remote commands, and provide status to the management console. For example, mobile admins could monitor multiple networks of mobile devices, upgrade their software remotely, and even destroy the local database on a compromised device. DMS supports either Oracle Berkeley DB or SQLite for device-local storage, and runs on a wide variety of mobile platforms. The schema for the device-local database is pretty simple – it contains the name of the application that’s installed on the device as well as details such as product name, version number, time of last access etc. Each mobile user has an account on the monitoring system.  DMS supports authentication via the Oracle database authentication mechanisms or alternately, via an external authentication server such as Oracle Identity Management. DMS also provides the option of encrypting the data on disk as well as while it is being synchronized. Whenever a device connects with DMS, it sends the list of all local application changes to the server; the server updates the central repository with this information.  Synchronization can be triggered on-demand, whenever there’s a change on the device (e.g. new application installed or an existing application removed) or via a rule-based schedule (e.g. every Saturday). Synchronization is very fast and efficient, since only the changes are propagated.  This includes resume capability; should synchronization be interrupted for any reason, the next synchronization will resume where the previous synchronization was interrupted. If the device should be lost or stolen, DMS has the capability to remove the applications and/or data from the device. This ability to control access to sensitive data and applications is critical in the corporate environment. The central repository also allows the IT manager to track the kinds of applications that mobile users use and recommend patches and upgrades, while still allowing the mobile user full control over what applications s/he downloads and uses on the device.  This is useful since most devices are used for corporate as well as personal information. In certain restricted use scenarios, the IT manager can also control whether a certain application can be installed on a mobile device.  Should an unapproved application be installed, it can easily be removed the next time the device connects with the central server. Oracle Database mobile server provides a simple, effective and highly secure and scalable solution for managing the data and applications for the mobile workforce.

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• Advanced reporting in Oracle Service Bus

  - by [email protected]

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 21 false false false FR-BE X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tableau Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Reporting in OSB is useful, it allows you to audit message going through OSB. The service bus console allows you to view the content that you reported. To report data you simply use the Report action in your proxy. The action itself is rather straightforward. You specify the content to report ($body for example), an optional key for easier search (for example the id of the record) and that's it. Sometimes though, what you want to is a bit more complicated. I recently had a case where the key was built from the message type (XML) and the id of the message. Seems quite simple but the id could be any element anywhere in the message depending on its type. This could be handled by 'if' statement but adding new cases would mean changing the proxy service and if you have lots of message types this can get boring so I wanted the solution to be as dynamic as possible (read "just change a configuration file and that's it"). The following entry details how you can make this dynamic in your proxy by using XQuery/XSLT.   First step the XQuery We're going to use an XQuery to make the mapping between the XML message type and the location of the identifier in it. We assume here that the message type is the first node of the input XML and use a rather simple Xpath to find the identifier.  The XQuery looks like this for two messages : <reportmapping>                 <row>                                <logical>messageType1</logical>                                <type>MT1</type>                                <reportingreferencelocation>//customID</reportingreferencelocation>                 </row>                 <row>                                <logical>messageType2</logical>                                <type>MT2</type>                                <reportingreferencelocation>//theOtherIDLocation</reportingreferencelocation>                 </row>   </reportmapping>   Second step the XSLT To get the identifier value of the dynamic path, we're going to use an XSLT transformation. This XSLT takes an XML parameter as input which contains our xpath (coming from the previous XQuery). The XSLT looks like this : <xsl:stylesheet version="1.0" xmlns:xsl="http://www.w3.org/1999/XSL/Transform" xmlns:xalan="http://xml.apache.org/xalan">               <xsl:param name="PathToNode"/>               <xsl:template match="/">                             <IDVALUE>                                           <xsl:value-of select="xalan:evaluate($PathToNode/reportingreferencelocation)"/>                             </ IDVALUE >               </xsl:template> </xsl:stylesheet> (note the use of a xalan function here. Xalan is the XSLT processor used in weblogic server)   Last step, the proxy service We're now going to wire everything in the proxy service. First we assign the XQuery to a variable. We then get the entry in the XQuery corresponding to the record we're treating. We're then extracting the id of the message using the XSLT transformation Final assign is to built the final variable that will be used as the reporting key. The report action is then called with this variable. Everything is setup. We're now ready to test.   Testing the solution Using the test console, we're sending our first XML ... <messageType1>                 <sender>test console 1</sender>                 <customID>ID12345</customID >                 <content>                                 <field1>value of field 1</field1>                 </content> </messageType1>   ... and a second one of another supported type <messageType2>                 <header>                                 <theOtherIDLocation >ID67890</theOtherIDLocation >                 </header> <body>                                <data>Test data</data>                 </body> </messageType2>   Reporting result is :  Conclusion Report is done as expected. Now if a new message type must be supported we only have to modify the XQuery and nothing at the proxy service level.   Sample project attached to this entry.sbconfig-dynamicReport.jar  

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• HRC BEST PRACTICE TOUR: la tappa di Roma del 28/05

  - by Claudia Caramelli-Oracle

  Guest post by Paola Provvisier, Master Principal Sales Consultant - Oracle 12.00 Normal 0 14 false false false IT X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Presso la Banca del Mezzogiorno - Mediocredito Centrale, il 28 maggio scorso, si è svolto l’incontro dal titolo Compensation & Benefit – Welfare Aziendale, organizzato da HRComunity Academy nell’ambito della sua iniziativa HRC BEST PRACTICE TOUR e sponsorizzato da Oracle. La giornata ha visto protagonisti alcune grandi realtà bancarie e industriali con la partecipazione di circa 30 specialisti dell’area HR - Compensation & Benefit. Gli interventi che si sono succeduti nell’ambito della giornata hanno avuto come tema la condivisione delle best-pratice e delle iniziative in corso tra le aziende intervenute, con particolare riguardo alle proposte in merito al tema ‘Flexible Benefit’. Oracle, quale sponsor della giornata, ha introdotto con una Technical Overview gli attuali scenari del mercato del lavoro e le evoluzioni tecnologiche sulla piattaforma Oracle HCM Cloud, con particolare riguardo alle innovazioni a supporto dei temi della Compensation. La giornata, che ha suscitato apprezzamento e vivace interesse da parte di tutti i partecipanti con una proficua e partecipata sessione di domande e risposte a seguito dei vari interventi, si è conclusa con un piacevole buffet. Altre foto dell'evento sono presenti sulla Pagina Facebook di HRC.

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• Certify August Updates

  - by Sadia2

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 We have added some release and platform certifications to MOS Certify. Applications : Oracle Demantra Demand Management 7.3.1.5, Oracle Demantra Predictive Trade Planning 7.3.1.5, Oracle Demantra Sales and Operations Planning 7.3.1.5 Database: Oracle Database Client 12.1.0.1.0 11.2.0.4.0, Oracle Clusterware 11.2.0.4.0, Oracle Database 11.2.0.4.0, Oracle Real Application Clusters 11.2.0.4.0 E-Business Suite: Oracle E-Business Suite 12.1.3, Oracle E-Business Suite 12.1.2, Oracle E-Business Suite 12.1.1, Oracle E-Business Suite 12.0.6, Oracle E-Business Suite 11.5.10.2 Edge Applications: Oracle Transportation Management 6.3.2 Enterprise Manager: Oracle Application Management Pack for Oracle E-Business Suite 12.1.0.1.0 Fusion Middleware: Discoverer Administrator 11.1.1.6.0, Discoverer Desktop 11.1.1.6.0, Forms Builder 11.1.1.6.0, Oracle Application Development Framework 11.1.1.6.0, Oracle Application Development Runtime 11.1.1.6.0, Oracle Business Intelligence Publisher 11.1.1.6.0, Oracle Directory Services Manager 11.1.1.6.0, Oracle Forms 11.1.1.6.0, Oracle GoldenGate 11.1.1.1.0, 11.1.1.1.2, 11.1.1.1.1, Oracle GoldenGate Application Adapters 11.1.1.1.1, Oracle Identity and Access Management 11.1.2.0.0, 11.1.2.1.0, Oracle Identity Federation 11.1.1.6.0, Oracle Real-Time Decision Load Generator 11.1.1.7.0, Oracle Real-Time Decision Studio 11.1.1.7.0, Oracle Real-Time Decisions 11.1.1.6.0, Oracle Reports 11.1.1.6.0, Oracle Segmentation Server 11.1.1.6.0, Oracle Virtual Directory 11.1.1.6.0, Oracle Web Cache 11.1.1.6.0, Oracle WebCenter Content Imaging 11.1.1.8.0, Oracle WebCenter Content Inbound Refinery Server 11.1.1.8.0, Oracle WebCenter Content Records 11.1.1.8.0, Oracle WebCenter Content Rights 11.1.1.8.0, Oracle WebCenter Content UI 11.1.1.8.0, Oracle WebCenter Enterprise Capture 11.1.1.8.0, Oracle WebCenter Portal 11.1.1.8.0, Oracle WebCenter Sites 11.1.1.8.0, Oracle WebCenter Sites: CIP for EMC Documentum 11.1.1.8.0, Oracle WebCenter Sites: CIP for File Systems and MS SharePoint 11.1.1.8.0, Oracle WebCenter Sites: Community-Gadgets 11.1.1.8.0, Oracle WebCenter Sites: Explorer 11.1.1.8.0, Oracle WebCenter Universal Content Management 11.1.1.8.0, Reports Builder 11.1.1.6.0, Oracle WebCenter Content Records 11.1.1.8.0, Oracle WebCenter Content Rights 11.1.1.8.0, Oracle WebCenter Content UI 11.1.1.8.0, Oracle WebCenter Sites: Developer Tools 11.1.1.8.0 FSGBU Insurance Group : Oracle Health Insurance Claims 2.13.3.0.0, 2.13.2.0.0, 2.13.1.0.0 JD Edwards EnterpriseOne: JD Edwards EnterpriseOne Tools 9.1.3.0, 9.1.2.0, 9.1.0.0 JD Edwards World: JD Edwards World Service Enablement A93SE, A931SE PeopleSoft: PeopleSoft PeopleTools 8.52 Siebel Enterprise: Siebel Application Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel CRM Desktop Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Database Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel HI Web Client 8.2.2.2.0, 8.1.1.9.0, Siebel Gateway Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Outlook Add-in Client 8.2.2.2.0, Siebel Remote Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Tools Client 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Web Server Extension 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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• minidlna and samsung tv file format doesn't support

  - by Vasya

  I have PC with XUbuntu 12.04 and Samsung 27A950, so I want to use my PC like dlna server. But I can run file of any format on my TV, get error: "File format doesn't support". I try to open *.avi, *.mkv and *.jpg files the same result. In error log I can see: [2013/06/27 12:34:03] upnphttp.c:1907: error: Error opening /home/family/media/file1.mkv [2013/06/27 12:34:06] upnphttp.c:1907: error: Error opening /home/family/media/file2.avi So, I have no idea why it doesn't work. Any suggestions? miniDLNA version: Version 1.24.1-stedy Config file is default, only few directories added. With version of the default Ubuntu repository was the same. Some time ago I tried mediatomb, had the same error.

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• Oracle Applications Strategy Day

  - by Oracle Aplicaciones

  Normal 0 21 false false false ES X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} Oracle y ESIC celebraron el pasado 8 de Noviembre la última edición del Roadshow Oracle Applications Strategy Day, que visitó las ciudades de Barcelona, Madrid, Valencia y Sevilla, en colaboración con nuestros partners: Arin Innovation, GFI, Golive, Neteris, Oracle+Cerca, Qualita, SDG Consulting, Steltix, Steria, Tactic, Vass. En el encuentro se evaluó el impacto de los cambios en el negocio, el aumento de la volatilidad de la información y las últimas tecnologías en el marco actual. Con la exclusiva modalidad de ponencias + coloquios + asesorías individuales, todos los asistentes dispusieron de la posibilidad de compartir experiencias y mejores prácticas de la mano de expertos del sector así como con los asistentes al encuentro. A través de los siguientes links podrá acceder a las presentaciones. - La Compañía del Futuro: Nuevas tecnologías y su integración con el Marketing y la Estrategia corporativa. Profesor D. Javier G. Recuenco. - Estrategia de Aplicaciones para PYMES. D. Ricardo Martinez, Director de Aplicaciones para el midsize market Video resumen del evento: 

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