Google Analytics API - Tying Behavior to Specific Dates
- by DavidS
I am using the API to understand the performance of Adwords ad
campaigns. I need to know how to attribute metrics back to the date
dimension.
For instance, for a given date, if I have 20 clicks, 18 visits, and 3
goal completions, does it mean that:
1) All of these actions happened on the day in question and are
otherwise independent (meaning that the 3 goals could have been for
people that clicked any time in the past 30 days, not who clicked on
that day)
2) The on-site actions are a subset of the click activity on that
day (i.e. on that day, 20 people clicked, 18 registered a real visit,
and 3 completed a goal)
If it is scenario 2, does that mean there is a need to refresh old
rows every day?
Thanks!
