How to configure Google Analytics experiments manually
- by John
I wish to run multivariate tests on an e-commerce site that run across all product pages.
I will be setting and deciding the variations myself all I need to do is track the results in GA.
I think may be possible (although only A/B testing is available via the GA UI):
https://developers.google.com/analytics/devguides/platform/features/experiments#serving-framework
EXTERNAL – You will choose variations, handle experiment optimization,
and only report the chosen variation to Google Analytics. For example,
this should be used by 3rd-party optimization platforms that want to
integrate with Google Analytics for reporting purposes. In this case,
the Google Analytics statistical engine will not run.
However how do I configure this and push the data to GA in my page?