There will always be a need and a demand for a SEO tool which can provide website owners with the information they need to improve their site's standing in search engine results. After all, gaining visibility to consumers on the web via search engines (which is how 85% of web users find the content they're looking for) is everything, especially if you have an online business or a website which promotes your brick and mortar establishment. Search engine optimization can seem complex - and there's no point in sugar coating it.