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• NoSQL Java API for MySQL Cluster: Questions & Answers

  - by Mat Keep

  The MySQL Cluster engineering team recently ran a live webinar, available now on-demand demonstrating the ClusterJ and ClusterJPA NoSQL APIs for MySQL Cluster, and how these can be used in building real-time, high scale Java-based services that require continuous availability. Attendees asked a number of great questions during the webinar, and I thought it would be useful to share those here, so others are also able to learn more about the Java NoSQL APIs. First, a little bit about why we developed these APIs and why they are interesting to Java developers. ClusterJ and Cluster JPA ClusterJ is a Java interface to MySQL Cluster that provides either a static or dynamic domain object model, similar to the data model used by JDO, JPA, and Hibernate. A simple API gives users extremely high performance for common operations: insert, delete, update, and query. ClusterJPA works with ClusterJ to extend functionality, including - Persistent classes - Relationships - Joins in queries - Lazy loading - Table and index creation from object model By eliminating data transformations via SQL, users get lower data access latency and higher throughput. In addition, Java developers have a more natural programming method to directly manage their data, with a complete, feature-rich solution for Object/Relational Mapping. As a result, the development of Java applications is simplified with faster development cycles resulting in accelerated time to market for new services. MySQL Cluster offers multiple NoSQL APIs alongside Java: - Memcached for a persistent, high performance, write-scalable Key/Value store, - HTTP/REST via an Apache module - C++ via the NDB API for the lowest absolute latency. Developers can use SQL as well as NoSQL APIs for access to the same data set via multiple query patterns – from simple Primary Key lookups or inserts to complex cross-shard JOINs using Adaptive Query Localization Marrying NoSQL and SQL access to an ACID-compliant database offers developers a number of benefits. MySQL Cluster’s distributed, shared-nothing architecture with auto-sharding and real time performance makes it a great fit for workloads requiring high volume OLTP. Users also get the added flexibility of being able to run real-time analytics across the same OLTP data set for real-time business insight. OK – hopefully you now have a better idea of why ClusterJ and JPA are available. Now, for the Q&A. Q & A Q. Why would I use Connector/J vs. ClusterJ? A. Partly it's a question of whether you prefer to work with SQL (Connector/J) or objects (ClusterJ). Performance of ClusterJ will be better as there is no need to pass through the MySQL Server. A ClusterJ operation can only act on a single table (e.g. no joins) - ClusterJPA extends that capability Q. Can I mix different APIs (ie ClusterJ, Connector/J) in our application for different query types? A. Yes. You can mix and match all of the API types, SQL, JDBC, ODBC, ClusterJ, Memcached, REST, C++. They all access the exact same data in the data nodes. Update through one API and new data is instantly visible to all of the others. Q. How many TCP connections would a SessionFactory instance create for a cluster of 8 data nodes? A. SessionFactory has a connection to the mgmd (management node) but otherwise is just a vehicle to create Sessions. Without using connection pooling, a SessionFactory will have one connection open with each data node. Using optional connection pooling allows multiple connections from the SessionFactory to increase throughput. Q. Can you give details of how Cluster J optimizes sharding to enhance performance of distributed query processing? A. Each data node in a cluster runs a Transaction Coordinator (TC), which begins and ends the transaction, but also serves as a resource to operate on the result rows. While an API node (such as a ClusterJ process) can send queries to any TC/data node, there are performance gains if the TC is where most of the result data is stored. ClusterJ computes the shard (partition) key to choose the data node where the row resides as the TC. Q. What happens if we perform two primary key lookups within the same transaction? Are they sent to the data node in one transaction? A. ClusterJ will send identical PK lookups to the same data node. Q. How is distributed query processing handled by MySQL Cluster ? A. If the data is split between data nodes then all of the information will be transparently combined and passed back to the application. The session will connect to a data node - typically by hashing the primary key - which then interacts with its neighboring nodes to collect the data needed to fulfil the query. Q. Can I use Foreign Keys with MySQL Cluster A. Support for Foreign Keys is included in the MySQL Cluster 7.3 Early Access release Summary The NoSQL Java APIs are packaged with MySQL Cluster, available for download here so feel free to take them for a spin today! Key Resources MySQL Cluster on-line demo  MySQL ClusterJ and JPA On-demand webinar  MySQL ClusterJ and JPA documentation MySQL ClusterJ and JPA whitepaper and tutorial

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• A new SQL, a new Analysis Services, a new Workshop! #ssas #sql2012

  - by Marco Russo (SQLBI)

  One week ago Microsoft SQL Server 2012 finally debuted with a virtual launch event and you can find many intro sessions there (20 minutes each). There is a lot of new content available if you want to learn more about SQL 2012 and in this blog post I’d like to provide a few link to sessions, documents, bits and courses that are available now or very soon. First of all, the release of Analysis Services 2012 has finally released PowerPivot 2012 (many of us called it PowerPivot v2 before this official name) and also the new Data Mining Add-in for Microsoft Office 2010, now available also for Excel 64bit! And, of course, don’t miss the Microsoft SQL Server 2012 Feature Pack, there are a lot of upgrades for both DBAs and developers. I just discovered there is a new LocalDB version of SQL Express that can run in user mode without any setup. Is this the end of SQL CE? But now, back to Analysis Services: if you want some tutorial on Tabular, the Microsoft Virtual Academy has a whole track dedicated to Analysis Services 2012 but you will probably be interested also in the one about Reporting Services 2012. If you think that virtual is good but it’s not enough, there are plenty of conferences in the coming months – these are just those where I and Alberto will deliver some SSAS Tabular presentations: SQLBits X, London, March 29-31, 2012: if you are in London or want a good reason to go, this is the most important SQL Server event in Europe this year, no doubts about it. And not only because of the high number of attendees, but also because there is an impressive number of speakers (excluding me, of course) coming from all over the world. This is an event second only to PASS Summit in Seattle so there are no good reasons to not attend it. Microsoft SQL Server & Business Intelligence Conference 2012, Milan, March 28-29, 2012: this is an Italian conference so the language might be a barrier, but many of us also speak English and the food is good! Just a few seats still available. TechEd North America, Orlando, June 11-14, 2012: you know, this is a big event and it contains everything – if you want to spend a whole day learning the SSAS Tabular model with me and Alberto, don’t miss our pre-conference day “Using BISM Tabular in Microsoft SQL Server Analysis Services 2012” (be careful, it is on June 10, a nice study-Sunday!). TechEd Europe, Amsterdam, June 26-29, 2012: the European version of TechEd provides almost the same content and you don’t have to go overseas. We also run the same pre-conference day “Using BISM Tabular in Microsoft SQL Server Analysis Services 2012” (in this case, it is on June 25, that’s a regular Monday). I and Alberto will also speak at some user group meeting around Europe during… well, we’re going to travel a lot in the next months. In fact, if you want to get a complete training on SSAS Tabular, you should spend two days with us in one of our SSAS Tabular Workshop! We prepared a 2-day seminar, a very intense one, that start from the simple tabular modeling and cover architecture, DAX, query, advanced modeling, security, deployment, optimization, monitoring, relationships with PowerPivot and Multidimensional… Really, there are a lot of stuffs here! We announced the first dates in Europe and also an online edition optimized for America’s time zone: Apr 16-17, 2012 – Amsterdam, Netherlands Apr 26-27, 2012 – Copenhagen, Denmark May 7-8, 2012 – Online for America’s time zone May 14-15, 2012 – Brussels, Belgium May 21-22, 2012 – Oslo, Norway May 24-25, 2012 – Stockholm, Sweden May 28-29, 2012 – London, United Kingdom May 31-Jun 1, 2012 – Milan, Italy (Italian language) Also Chris Webb will join us in this workshop and in every date you can find who is the speaker on the web site. The course is based on our upcoming book, almost 600 pages (!) about SSAS Tabular, an incredible effort that will be available very soon in a preview (rough cuts from O’Reilly) and will be on the shelf in May. I will provide a link to order it as soon as we have one! And if you think that this is not enough… you’re right! Do you know what is the only thing you can do to optimize your Tabular model? Optimize your DAX code. Learning DAX is easy, mastering DAX requires some knowledge… and our DAX Advanced Workshop will provide exactly the required content. Public classes will be available later this year, by now we just deliver it on demand.

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• Employee Engagement Q&A with John Brunswick

  - by Kellsey Ruppel

  As we are focusing this week on Employee Engagement, I recently sat down with industry expert and thought leader John Brunswick on the topic. Here is the Q&A dialogue we shared.  Q: How do you effectively engage employees to drive business value?A: Motivation, both extrinsic and intrinsic, combined with the relevancy of various channels to support it.  Beyond chaining business strategies like compensation models within an organization, engagement ultimately is most successful when driven by employee's motivations.  Business value derived from engagement through technical capabilities can be objectively measured through metrics like the rate and accuracy of problem solving for a given business function or frequency of innovation created.  Providing employees performing "knowledge work" with capabilities that allow them to perform work with a higher degree of accuracy in the same or ideally less time, adds value for that individual and in turn, drives their level of engagement to drive business value. Q: Organizations with high levels of employee engagement outperform the total stock market index by 22%. Can you comment on why you think this might be? A: Alignment through shared purpose.  Zappos is an excellent example of a culture that arguably has higher than average levels of employee engagement and it permeates every aspect of their organization – embodied externally through their customer experience.  I recently made my first purchase with them and it was obvious through their web experience, visual design, communication style, customer service and attention to detail down to green packaging, that they have an amazingly strong shared purpose.  The Zappos.com ‘About page’ outlines their "Family Core Values", the first three being "Deliver WOW Through Service, Embrace and Drive Change & Create Fun and A Little Weirdness" – all reflected externally in my interaction with them.  Strong shared purpose enables higher product and service experience, equating to a dedicated customer base, repeat purchases and expanded marketshare. Q: Have you seen any trends in the market regarding employee engagement? A: Some companies now see offering a form of social engagement similar to Facebook and LinkedIn as standard communication infrastructure like email or instant messaging.  Originally offered as standalone tools, the value is now seen when these capabilities are offered in an integrated fashion in the context of business entities.  An emerging area of focus is around employee activities related to their organization on external social platforms, implicitly creating external communities with employees acting on behalf of the brand and interacting with each other (e.g. Twitter).  Companies have reached a formal understand that this now established communication medium requires strategies allowing employees to engage.  I have personally met colleagues from Oracle, like Oracle User Experience Director Ultan O'Broin (@ultan), via Twitter before meeting first through internal channels. Q: Employee engagement is important, but what about engaging customers and partners? A: The last few years we have witnessed an interesting evolution from the novelty of self-service to expectations of "intelligent" self-service.  From a consumer standpoint, engagement can end up being a key differentiator, especially in mature markets.  Customers that perform some level of interaction with a brand develop greater affinity for the brand and have a greater probability of acting as an advocate.  As organizations move toward a model of deeper engagement, they must ensure that their business is positioned to support deeper relationships, offering potentially greater transparency. From a partner standpoint greater engagement can lead to new types of business opportunities, much in the way that Amazon.com offers a unified shopping experience that can potentially span various vendors.  This same model can be extended to blending services and product delivery models, based on a closeness not easily possible before increased capability of engagement mechanisms. Q: What types of solutions are available to successfully deliver employee engagement? A: Solutions enabling higher levels of engagement do so on the basis of relevancy.  This relevancy is generally supported by aspects of content management, social collaboration, business intelligence, portal and process management technologies.  These technologies can help deliver an experience tailored to a given role or process within an organization that applies equally to work that is structured or unstructured, appearing in the form of functionality as simple as an online employee directory search, knowledge communities supported by social collaboration, as well as more feature rich business intelligence dashboards and portals. Looking to learn more about how to effectively engage your employees? Check out this webcast, or read more from John Brunswick. 

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• Interview with Ronald Bradford about MySQL Connect

  - by Keith Larson

  Ronald Bradford,  an Oracle ACE Director has been busy working with  database consulting, book writing (EffectiveMySQL) while traveling and speaking around the world in support of MySQL. I was able to take some of his time to get an interview on this thoughts about theMySQL Connect conference. Keith Larson: What where your thoughts when you heard that Oracle was going to provide the community the MySQL Conference ?Ronald Bradford: Oracle has already been providing various different local community events including OTN Tech Days and  MySQL community days. These are great for local regions both in the US and abroad.  In previous years there has been an increase of content at Oracle Open World, however that benefits the Oracle community far more then the MySQL community.  It is good to see that Oracle is realizing the benefit in providing a large scale dedicated event for the MySQL community that includes speakers from the MySQL development teams, invested companies in the ecosystem and other community evangelists.I fully expect a successful event and look forward to hopefully seeing MySQL Connect at the upcoming Brazil and Japan OOW conferences and perhaps an event on the East Coast.Keith Larson: Since you are part of the content committee, what did you think of the submissions that were received during call for papers?Ronald Bradford: There was a large number of quality submissions to the number of available presentation sessions. As with the previous years as a committee member for the annual MySQL conference, there is always a large variety of common cornerstone MySQL features as well as new products and upcoming companies sharing their MySQL experiences. All of the usual major players in the ecosystem will in presenting at MySQL Connect including Facebook, Twitter, Yahoo, Continuent, Percona, Tokutek, Sphinx and Amazon to name a few.  This is ensuring the event will have a large number of quality speakers and a difficult time in choosing what to attend. Keith Larson: What sessions do you look forwarding to attending? Ronald Bradford: As with most quality conferences you can only be in one place at one time, so with multiple tracks per session it is always difficult to decide. The continued work and success with MySQL Cluster, and with a number of sessions I am sure will be popular. The features that interest me the most are around the optimizer, where there are several sessions on new features, and on the importance of backups. There are three presentations in this area to choose from.Keith Larson: Are you going to cover any of the content in your books at your MySQL Connect sessions?Ronald Bradford: I will be giving two presentations at MySQL Connect. The first will include the techniques available for creating better indexes where I will be touching on some aspects of the first Effective MySQL book on Optimizing SQL Statements.  In my second presentation from experiences of managing 500+ AWS MySQL instances, I will be touching on areas including SQL tuning, backup and recovery and scale out with replication.   These are the key topics of the initial books in the Effective MySQL series that focus on performance, scalability and business continuity.  The books however cover a far greater amount of detail then can be presented in a 1 hour session. Keith Larson: What features of MySQL 5.6 do you look forward to the most ?Ronald Bradford: I am very impressed with the optimizer trace feature. The ability to see exposed information is invaluable not just for MySQL 5.6, but to also apply information discerned for optimizing SQL statements in earlier versions of MySQL.  Not everybody understands that it is easy to deploy a MySQL 5.6 slave into an existing topology running an older version if MySQL for evaluation of many new features.  You can use the new mysqlbinlog streaming feature for duplicating master binary logs on an older version with a MySQL 5.6 slave.  The improvements in instrumentation in the Performance Schema are exciting.   However, as with my upcoming Replication Techniques in Depth title, that will be available for sale at MySQL Connect, there are numerous replication features, some long overdue with provide significant management benefits. Crash Save Slaves, Global transaction Identifiers (GTID)  and checksums just to mention a few.Keith Larson: You have been to numerous conferences, what would you recommend for people at the conference? Ronald Bradford: Make the time to meet and introduce yourself to the speakers that cover the topics that most interest you. The MySQL ecosystem has a very strong community.  The relationships you build with presenters, developers and architects in MySQL can be invaluable, however they are created over time. Get to know these people, interact with them over time.  This is the opportunity to learn more then just the content from a 1 hour session. Keith Larson: Any additional tips to handling the long hours ? Ronald Bradford: Conferences can be hard, especially with all the post event drinking.  This is a two day event and I am sure will include additional events on Friday and Saturday night so come well prepared, and leave work behind. Take the time to learn something new.   You can always catchup on sleep later. Keith Larson: Thank you so much for taking some time to do this I look forward to seeing you at the MySQL Connect conference.  Please stay tuned here for more updates on MySQL. 

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• SQLAuthority Guest Post – Lessons from Life and Work by Srini Chandra (Author of 3 Lives, in search of bliss)

  - by pinaldave

  Work and life are confusing terms together. How can one consider work outside of life. Work should be part of life or are we considering ourselves dead when we are at work. I have often seen developers and DBA complaining and confused about their job, work and life. Complaining is easy and everyone can do. I have heard quite often expression – “I do not have any other option.” I requested Srini Chanda (renowned author of Amazon Best Seller 3 Lives, in search of bliss (Amazon | Flipkart) to write a guest post on this subject which developer can read and appreciate. Let us see Srini’s thoughts in his own words. Each of us who works in the technology industry carries an especially heavy burden nowadays. For, fate has placed in our hands an awesome power to shape our society and its consciousness. For that reason, we must pay more and more attention to issues of professionalism, social responsibility and ethics. Equally importantly, the responsibility lies in our hands to ensure that we view our work and career as an opportunity to enlighten and lift ourselves up. Story: A Prisoner, 20 years and a Wheel Many years ago, I heard this story from a professor when I was a student at Carnegie Mellon. A man was sentenced to 20 years in prison. During his time in prison, he was asked to turn a wheel every day. So, every day he turned the wheel. At times, when he was tired or puzzled and stopped turning the wheel, he would be flogged with a whip. The man did not know anything about the wheel other than that it was placed outside his jail somewhere. He wondered if the wheel crushed corn or if it ground wheat or something similar. He wondered if turning the wheel was useful to anyone. At the end of his jail term, he rushed out to see what the wheel was doing. To his disappointment, he found that the wheel was not connected to anything. All these years, he had been toiling for nothing. He gave a loud, frustrated shout and dropped dead. How many of us are turning wheels wondering what it is connected to? How many of us have unstated, uncaring attitudes towards our careers? How many of us view work as drudgery, as no more than a way to earn that next paycheck? How many of us have wondered about the spiritually uplifting aspect of work? Can a workforce that views work as merely a chore, be ethical? Can it produce truly life enhancing technology? Can it make positive contributions to the quality of life of a society? I think not. Thanks to Pinal and you, his readers, for giving me this opportunity to share my thoughts in a series of guest posts. I’d like to present a few ways over the next few weeks, in which we can tap into the liberating potential of work and make our lives better in the process. Now, please allow me to tell you another version of the story that the good professor shared with us in the classroom that day. Story: A Prisoner, 20 years, a Wheel and the LIFE A man was sentenced to 20 years in prison. During his time in prison, he was asked to turn a wheel every day. So, every day he turned the wheel. At first, his whole body and mind rebelled against his predicament. So, his limbs grew weary and his mind became numb and confused. And then, his self-awareness began to grow. He began to wonder how he came to be in the prison in the first place. He looked around and saw all his fellow prisoners also turning the wheel. His wife, his parents, his friends and his children – they were all in the prison too, and turning their own wheels! He began to wonder how this came about. As he wondered more and more, he began to focus less on his physical drudgery and boredom. And he began to clearly see his inner spirit which guided him in ways that allowed him to see the world with a universal view. His inner spirit guided him towards the source of eternal wisdom and happiness. He began to see the source of happiness in everything around him – his prison bound relationships, even his jailers and in his wheel. He became a source of light to those around him. His wheel jokes and humor infected them with joy and happiness. Finally, the day came for his release from jail. He walked calmly outside the jail and laughed aloud when he saw that the wheel was not connected to anything. He knelt down, kissed it and thanked it for the wisdom it taught him. Life is the prison. The wheel is your work. Both are sacred. Both have enormous powers to teach us wisdom and bring us happiness. Whether we allow them to do so, is a choice we have to make. Over the next few weeks, I hope to share with you a few lessons that I have learnt at the wheel in my two decades of my career (prison). Thank you for reading, and do let me know what you think. Reference: Srini Chandra (3 Lives, in search of bliss), Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Book Review, T SQL, Technology

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• MDM for Tax Authorities

  - by david.butler(at)oracle.com

  In last week’s MDM blog, we discussed MDM in the Public Sector. I want to continue that thread. After all, no industry faces tougher data quality problems than governmental organizations, and few industries suffer more significant down side consequences to poor operations than local, state and federal governments. One key challenge area is taxation. Tax Authorities face a multitude of IT challenges. Firstly, the data used in tax calculations is increasing in volume and complexity. They must improve service by introducing multi-channel contact centers and self-service capabilities. Security concerns necessitate increasingly sophisticated data protection procedures. And cost constraints are driving Tax Authorities to rely on off-the-shelf software for many of their functional areas. Compounding these issues is the fact that the IT architectures in operation at most revenue and collections agencies are very complex. They typically include multiple, disparate operational and analytical systems across which the sum total of data about individual constituents is fragmented. To make matters more complicated, taxation is not carried out by a single jurisdiction, and often sources of income including employers, investments and other sources of taxable income and deductions must also be tracked and shared among tax authorities. Collectively, these systems are involved in tax assessment and collections, risk analysis, scoring, tracking, auditing and investigation case management. The Problem of Constituent Data Management The infrastructure described above makes it very difficult to create a consolidated representation of a given party. Differing formats and data models mean that a constituent may be represented in one way in one system and in a different way in another. Individual records are frequently inaccurate, incomplete, out of date and/or inconsistent with other records relating to the same constituent. When constituent data must be aggregated and scored, information within each system must be rationalized and normalized so the agency can produce a constituent information file (CIF) that provides a single source of truth about that party. If information about that constituent changes, each system in turn must be updated. There have been many attempts to solve this problem with technology: from consolidating transactional systems to conducting manual systems integration projects and superimposing layers of business intelligence and analytics. All these approaches can be successful in solving a portion of the problem at a specific point in time, but without an enterprise perspective, anything gained is quickly lost again. Oracle Constituent Data Mastering for Tax Authorities: A Single View of the Constituent Oracle has a flexible and long-term solution to the problem of securely integrating and managing constituent data. The Oracle Solution for mastering Constituent Data for Tax Authorities is based on two core product offerings: Oracle Customer Hub and – optionally – Oracle Application Integration Architecture (AIA). Customer Hub is a master data management (MDM) product that centralizes, de-duplicates, and enriches constituent data. It unifies fragmented information without disrupting existing business processes or IT investments. Role based data access and privacy rules guarantee maximum security and privacy. Data is continuously and automatically synchronized with all source systems. With the Oracle Customer Hub managing the master constituent identity, every department can capture transaction activity against the same record, improving reporting accuracy, employee productivity, reliability of constituent analytics, and day-to-day constituent relationships. Oracle Application Integration Architecture provides a collection of core pre-built processes to support out of the box Master Data Governance across Oracle Customer Hub, Siebel CRM, and Oracle E-Business Suite. It also provides a framework to enable MDM integrations with other Oracle and non-Oracle applications. Oracle AIA removes some of the key inhibitors to implementing a service-oriented architecture (SOA) by providing a pre-built SOA-based middleware foundation as well as industry-optimized service oriented applications, all built around a SOA governance model that encourages effective design and reuse. I encourage you to read Oracle Solution for Mastering Constituents Data for Public Sector – Tax Authorities by Roberto Negro. It is an outstanding whitepaper that describes how the Oracle MDM solution allows you to create a unified, reconciled source of high-quality constituent data and gain an accurate single view of each constituent. This foundation enables you to lower the costs associated with data quality and integration and create a tax organization that is efficient, secure and constituent-centric. Also, don’t forget the upcoming webcast on Thursday, February 10th: Deliver Improved Services to Citizens at Lower Cost to your Organization Our Guest Speaker is Ruben Spekle, from Capgemini. He will also provide insight into Public Sector Master Data Management and Case Management implementations including one that was executed for a Dutch Government Agency. If you are interested in how governmental organizations from around the world are using MDM to advance their cause, click here to register for the webcast.

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• Design review for application facing memory issues

  - by Mr Moose

  I apologise in advance for the length of this post, but I want to paint an accurate picture of the problems my app is facing and then pose some questions below; I am trying to address some self inflicted design pain that is now leading to my application crashing due to out of memory errors. An abridged description of the problem domain is as follows; The application takes in a “dataset” that consists of numerous text files containing related data An individual text file within the dataset usually contains approx 20 “headers” that contain metadata about the data it contains. It also contains a large tab delimited section containing data that is related to data in one of the other text files contained within the dataset. The number of columns per file is very variable from 2 to 256+ columns. The original application was written to allow users to load a dataset, map certain columns of each of the files which basically indicating key information on the files to show how they are related as well as identify a few expected column names. Once this is done, a validation process takes place to enforce various rules and ensure that all the relationships between the files are valid. Once that is done, the data is imported into a SQL Server database. The database design is an EAV (Entity-Attribute-Value) model used to cater for the variable columns per file. I know EAV has its detractors, but in this case, I feel it was a reasonable choice given the disparate data and variable number of columns submitted in each dataset. The memory problem Given the fact the combined size of all text files was at most about 5 megs, and in an effort to reduce the database transaction time, it was decided to read ALL the data from files into memory and then perform the following; perform all the validation whilst the data was in memory relate it using an object model Start DB transaction and write the key columns row by row, noting the Id of the written row (all tables in the database utilise identity columns), then the Id of the newly written row is applied to all related data Once all related data had been updated with the key information to which it relates, these records are written using SqlBulkCopy. Due to our EAV model, we essentially have; x columns by y rows to write, where x can by 256+ and rows are often into the tens of thousands. Once all the data is written without error (can take several minutes for large datasets), Commit the transaction. The problem now comes from the fact we are now receiving individual files containing over 30 megs of data. In a dataset, we can receive any number of files. We’ve started seen datasets of around 100 megs coming in and I expect it is only going to get bigger from here on in. With files of this size, data can’t even be read into memory without the app falling over, let alone be validated and imported. I anticipate having to modify large chunks of the code to allow validation to occur by parsing files line by line and am not exactly decided on how to handle the import and transactions. Potential improvements I’ve wondered about using GUIDs to relate the data rather than relying on identity fields. This would allow data to be related prior to writing to the database. This would certainly increase the storage required though. Especially in an EAV design. Would you think this is a reasonable thing to try, or do I simply persist with identity fields (natural keys can’t be trusted to be unique across all submitters). Use of staging tables to get data into the database and only performing the transaction to copy data from staging area to actual destination tables. Questions For systems like this that import large quantities of data, how to you go about keeping transactions small. I’ve kept them as small as possible in the current design, but they are still active for several minutes and write hundreds of thousands of records in one transaction. Is there a better solution? The tab delimited data section is read into a DataTable to be viewed in a grid. I don’t need the full functionality of a DataTable, so I suspect it is overkill. Is there anyway to turn off various features of DataTables to make them more lightweight? Are there any other obvious things you would do in this situation to minimise the memory footprint of the application described above? Thanks for your kind attention.

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• Branching and Merging Improvements in TFS2010

  - by jehan

  Introducing the concept of “first class branches” is a significant improvement as part of the 2010 release with respect to version control.  Not only does it help to distinguish between folders and branches, but it enables branch visualizations. Let us see improvements in detail. ·         In TFS2008, you don’t know which of the folders are Branches: All folders looks the same, all have the folder icon. Now, In TFS 2010 there is a new icon that shows which of the folder is a Branch.       ·      There is no visual means to manage branches in TFS2008:   You dont have any means to identify which branches are related and the relation type. Now, In TFS 2010 you have visual tools to see the Branches Hierarchy. In order to see a Branch Hierarchy just Right Click the Branch and choose: Branching and Merging –> View Hierarchy     ·         In TFS2008, there is no option to track changes path between the Branches:  If you have made a merge in a Branch you can’t track from which Branch this Merge came from. Now, you have the tools that shows the path of change between the Branches, you can also see where change was added on a timeline.  In order to track a change do the following: Step1: Right click the Branch and click View History   Step 2: Choose a changeset to track and click the “Track Changeset” button.     Step 3: Choose the branches that will be in the view and click “Visualize”. In above visual, you can see that Changesets 108,109,110 and 119 where merged from Main to Release1.0 Branch and then “Release_1.0” Branched to “Dev1.0. Step4: You can also see the Merges on a Timeline by clicking on the “Timeline Tracking” button.   Creating New Branches: In TFS 2010, the creation of branches has been streamlined a bit from the process in 2008.  In 2008, creating a new branch was like every other action in the system – changes were pended on the client, and then checked in to the server. Because of this creating new branch in TFS2008 was time-consuming process.  In TFS2010, the step where changes are pended has been bypassed and now performing the branch creation is entirely on the server.  With this approach, the round trip time for downloading a copy of each file on the branch and then uploading each file again has been eliminated.  Note: In TFS2010, the new branch will be created and committed as a single operation on the server. Pending changes will not be created, it doesn’t require a check-in as it will be carried out as a single operation and it’s not possible to cancel.     Manage Branch Permissions: The properties view for branches is also different than that of ordinary folders or file, containing some metadata for the branch, relationship information, and permissions for the branch. In TFS2008, the users who have checkout and Check-in permissions can create a branch. But, In TFS2010 you can control the permissions for Branches using Manage Branch permissions.   Reparent option in TFS2010: In TFS2008, if we have two branches which don’t have parent-child relation and we want perform merge between these two branches then we have to perform baseless merge using tf.exe command line. I have two branches Release_1.0 and Dev1.0_F2 which don’t have any relation between them, that’s why when I click on merge option in Release_1.0, in Target Branch it’s not showing Dev1.0_F2 branch to perform the merges.     Let us see what can we do for this in TFS2010, first perform a TFS baseless merge to establish a relationship between the parent branch and the child branches.  It will only merge the folder, not its contents. TFS baseless merges are performed via the command line using VS2010 command prompt and do the following:   tf merge /baseless <ParentBranch> <childBranch> Check in your pending changes. It will create the link between the branches but the relationships are still not completed.  Now, select the child branch in Source Control Explorer and from the File menu choose Source Control –> Branching and Merging –> Reparent.      In the dialog box,  choose the appropriate branch as the new parent.   Click Reparent and then go to parent branch and click merge. Now, will see that in Target Branch option Dev1.0_F2 branch is added.         Converting Folders to Branches and Branches to Folders: You can convert any Folder as Branch from Context Menu by performing right click on the folderàBranching and MergingàConvert to Branch. In similar way, you can convert the Branches to Folder using Convert to Folder option available in File Menu (FileàSource ControlàBranching and MergingàConvert to Branch). This option is not available in context menu.

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• Your Next IT Job

  - by BuckWoody

  Some data professionals have worked (and plan to work) in the same place for a long time. In organizations large and small, the turnover rate just isn’t that high. This has not been my experience. About every 3-5 years I’ve changed either roles or companies. That might be due to the IT environment or my personality (or a mix of the two), but the point is that I’ve had many roles and worked for many companies large and small throughout my 27+ years in IT. At one point this might have been a detriment – a prospective employer looks at the resume and says “it seems you’ve moved around quite a bit.” But I haven’t found that to be the case all the time –in fact, in some cases the variety of jobs I’ve held has been an asset because I’ve seen what works (and doesn’t) in other environments, which can save time and money. So if you’re in the first camp – great! Stay where you are, and continue doing the work you love. but if you’re in the second, then this post might be useful. If you are planning on making a change, or perhaps you’ve hit a wall at your current location, you might start looking around for a better paying job – and there’s nothing wrong with that. We all try to make our lives better, and for some that involves more money. Money, however, isn’t always the primary motivator. I’ve gone to another job that doesn’t have as many benefits or has the same salary as the current job I’m working to gain more experience, get a better work/life balance and so on. It’s a mix of factors that only you know about. So I thought I would lay out a few advantages and disadvantages in the shops I’ve worked at. This post isn’t aimed at a single employer, but represents a mix of what I’ve experienced, and of course the opinions here are my own. You will most certainly have a different take – if so, please post a response! I also won’t mention a specific industry – I’ve worked everywhere from medical firms, legal offices, retail, billing centers, manufacturing, government, even to NASA. I’m focusing here mostly on size and composition. And I’m making some very broad generalizations here – I am fully aware that a small company might have great benefits and a large company might allow a lot of role flexibility.  your mileage may vary – and again, post those comments! Small Company To me a “small company” means around 100 people or less – sometimes a lot less. These can be really fun, frustrating places to to work. Advantages: a great deal of flexibility, a wide range of roles (often at the same time), a large degree of responsibility, immediate feedback, close relationships with co-workers, work directly with your customer. Disadvantages: Too much responsibility, little work/life balance, immature political structure, few (if any) benefits. If the business is family-owned, they can easily violate work/life boundaries. Medium Size company In my experience the next size company I would work for involves from a few hundred people to around five thousand. Advantages: Good mobility – fairly easy to get promoted, acceptable benefits, more defined responsibilities, better work/life balance, balanced load for expertise, but still the organizational structure is fairly simple to understand. Disadvantages: Pay is not always highest, rapid changes in structure as the organization grows, transient workforce. You may not be given the opportunity to work with another technology if someone already “owns” it. Politics are painful at this level as people try to learn how to do it. Large Company When you get into the tens of thousands of folks employed around the world, you’re in a large company. Advantages: Lots of room to move around – sometimes you can work (as I have) multiple jobs through the years and yet stay at the same company, building time for benefits, very defined roles, trained managers (yes, I know some of them are still awful – trust me – I DO know that), higher-end benefits, long careers possible, discounts at retailers and other “soft” benefits, prestige. For some, a higher level of politics (done professionally) is a good thing. Disadvantages: You could become another faceless name in the crowd, might not allow a great deal of flexibility,  large organizational changes might take away any control you have of your career. I’ve also seen large layoffs happen, and good people get let go while “dead weight” is retained. For some, a higher level of politics is distasteful. So what are your experiences? Share with the group! Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• SQL SERVER – Curious Case of Disappearing Rows – ON UPDATE CASCADE and ON DELETE CASCADE – Part 1 of 2

  - by pinaldave

  Social media has created an Always Connected World for us. Recently I enrolled myself to learn new technologies as a student. I had decided to focus on learning and decided not to stay connected on the internet while I am in the learning session. On the second day of the event after the learning was over, I noticed lots of notification from my friend on my various social media handle. He had connected with me on Twitter, Facebook, Google+, LinkedIn, YouTube as well SMS, WhatsApp on the phone, Skype messages and not to forget with a few emails. I right away called him up. The problem was very unique – let us hear the problem in his own words. “Pinal – we are in big trouble we are not able to figure out what is going on. Our product details table is continuously loosing rows. Lots of rows have disappeared since morning and we are unable to find why the rows are getting deleted. We have made sure that there is no DELETE command executed on the table as well. The matter of the fact, we have removed every single place the code which is referencing the table. We have done so many crazy things out of desperation but no luck. The rows are continuously deleted in a random pattern. Do you think we have problems with intrusion or virus?” After describing the problems he had pasted few rants about why I was not available during the day. I think it will be not smart to post those exact words here (due to many reasons). Well, my immediate reaction was to get online with him. His problem was unique to him and his team was all out to fix the issue since morning. As he said he has done quite a lot out in desperation. I started asking questions from audit, policy management and profiling the data. Very soon I realize that I think this problem was not as advanced as it looked. There was no intrusion, SQL Injection or virus issue. Well, long story short first - It was a very simple issue of foreign key created with ON UPDATE CASCADE and ON DELETE CASCADE.  CASCADE allows deletions or updates of key values to cascade through the tables defined to have foreign key relationships that can be traced back to the table on which the modification is performed. ON DELETE CASCADE specifies that if an attempt is made to delete a row with a key referenced by foreign keys in existing rows in other tables, all rows containing those foreign keys are also deleted. ON UPDATE CASCADE specifies that if an attempt is made to update a key value in a row, where the key value is referenced by foreign keys in existing rows in other tables, all of the foreign key values are also updated to the new value specified for the key. (Reference: BOL) In simple words – due to ON DELETE CASCASE whenever is specified when the data from Table A is deleted and if it is referenced in another table using foreign key it will be deleted as well. In my friend’s case, they had two tables, Products and ProductDetails. They had created foreign key referential integrity of the product id between the table. Now the as fall was up they were updating their catalogue. When they were updating the catalogue they were deleting products which are no more available. As the changes were cascading the corresponding rows were also deleted from another table. This is CORRECT. The matter of the fact, there is no error or anything and SQL Server is behaving how it should be behaving. The problem was in the understanding and inappropriate implementations of business logic.  What they needed was Product Master Table, Current Product Catalogue, and Product Order Details History tables. However, they were using only two tables and without proper understanding the relation between them was build using foreign keys. If there were only two table, they should have used soft delete which will not actually delete the record but just hide it from the original product table. This workaround could have got them saved from cascading delete issues. I will be writing a detailed post on the design implications etc in my future post as in above three lines I cannot cover every issue related to designing and it is also not the scope of the blog post. More about designing in future blog posts. Once they learn their mistake, they were happy as there was no intrusion but trust me sometime we are our own enemy and this is a great example of it. In tomorrow’s blog post we will go over their code and workarounds. Feel free to share your opinions, experiences and comments. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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• ODI 12c - Aggregating Data

  - by David Allan

  This posting will look at the aggregation component that was introduced in ODI 12c. For many ETL tool users this shouldn't be a big surprise, its a little different than ODI 11g but for good reason. You can use this component for composing data with relational like operations such as sum, average and so forth. Also, Oracle SQL supports special functions called Analytic SQL functions, you can use a specially configured aggregation component or the expression component for these now in ODI 12c. In database systems an aggregate transformation is a transformation where the values of multiple rows are grouped together as input on certain criteria to form a single value of more significant meaning - that's exactly the purpose of the aggregate component. In the image below you can see the aggregate component in action within a mapping, for how this and a few other examples are built look at the ODI 12c Aggregation Viewlet here - the viewlet illustrates a simple aggregation being built and then some Oracle analytic SQL such as AVG(EMP.SAL) OVER (PARTITION BY EMP.DEPTNO) built using both the aggregate component and the expression component. In 11g you used to just write the aggregate expression directly on the target, this made life easy for some cases, but it wan't a very obvious gesture plus had other drawbacks with ordering of transformations (agg before join/lookup. after set and so forth) and supporting analytic SQL for example - there are a lot of postings from creative folks working around this in 11g - anything from customizing KMs, to bypassing aggregation analysis in the ODI code generator. The aggregate component has a few interesting aspects. 1. Firstly and foremost it defines the attributes projected from it - ODI automatically will perform the grouping all you do is define the aggregation expressions for those columns aggregated. In 12c you can control this automatic grouping behavior so that you get the code you desire, so you can indicate that an attribute should not be included in the group by, that's what I did in the analytic SQL example using the aggregate component. 2. The component has a few other properties of interest; it has a HAVING clause and a manual group by clause. The HAVING clause includes a predicate used to filter rows resulting from the GROUP BY clause. Because it acts on the results of the GROUP BY clause, aggregation functions can be used in the HAVING clause predicate, in 11g the filter was overloaded and used for both having clause and filter clause, this is no longer the case. If a filter is after an aggregate, it is after the aggregate (not sometimes after, sometimes having).  3. The manual group by clause let's you use special database grouping grammar if you need to. For example Oracle has a wealth of highly specialized grouping capabilities for data warehousing such as the CUBE function. If you want to use specialized functions like that you can manually define the code here. The example below shows the use of a manual group from an example in the Oracle database data warehousing guide where the SUM aggregate function is used along with the CUBE function in the group by clause. The SQL I am trying to generate looks like the following from the data warehousing guide; SELECT channel_desc, calendar_month_desc, countries.country_iso_code,       TO_CHAR(SUM(amount_sold), '9,999,999,999') SALES$ FROM sales, customers, times, channels, countries WHERE sales.time_id=times.time_id AND sales.cust_id=customers.cust_id AND   sales.channel_id= channels.channel_id  AND customers.country_id = countries.country_id  AND channels.channel_desc IN   ('Direct Sales', 'Internet') AND times.calendar_month_desc IN   ('2000-09', '2000-10') AND countries.country_iso_code IN ('GB', 'US') GROUP BY CUBE(channel_desc, calendar_month_desc, countries.country_iso_code); I can capture the source datastores, the filters and joins using ODI's dataset (or as a traditional flow) which enables us to incrementally design the mapping and the aggregate component for the sum and group by as follows; In the above mapping you can see the joins and filters declared in ODI's dataset, allowing you to capture the relationships of the datastores required in an entity-relationship style just like ODI 11g. The mix of ODI's declarative design and the common flow design provides for a familiar design experience. The example below illustrates flow design (basic arbitrary ordering) - a table load where only the employees who have maximum commission are loaded into a target. The maximum commission is retrieved from the bonus datastore and there is a look using employees as the driving table and only those with maximum commission projected. Hopefully this has given you a taster for some of the new capabilities provided by the aggregate component in ODI 12c. In summary, the actions should be much more consistent in behavior and more easily discoverable for users, the use of the components in a flow graph also supports arbitrary designs and the tool (rather than the interface designer) takes care of the realization using ODI's knowledge modules. Interested to know if a deep dive into each component is interesting for folks. Any thoughts? 

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• Customer Engagement: Are Your Customers Engaged With Your Brands?

  - by Michael Snow

  Engaging Customers is Critical for Business Growth This week we'll be spending some time looking at Customer Engagement. We all have stories about how we try to engage our customers better than ever before.  We all know that successfully engaging customers is critical to an organization’s business success. We also know that engaging our customers is more challenging today than ever before. There is so much noise to compete with for getting anyone's attention. Over the last decade and a half we’ve watched as the online channel became a primary one for conducting our business and even managing our lives. And during this whole process or evolution, the customer journey has grown increasingly complex. Customers themselves have assumed increasing power and influence over the purchase process and for setting the tone and pace of the relationships they have with brands and you see the evidence of this in the really high expectations that customers have today. They expect brand experiences that are personalized and relevant -- In other words they want experiences that demonstrate that the brand understands their interests, preferences and past interactions with them. They also expect their experience with a brand and the community surrounding it to be social and interactive – it’s no longer acceptable to have a static, one-way dialogue with your customer base or to fail to connect your customers with fellow customers, or with your employees and partners. And on top of all this, customers expect us to deliver this rich and engaging, personalized and interactive experience, in a consistent way across a variety of channels including web, mobile and social channels or even offline venues such as in-store or via a call center. And as a result, we see that delivery on these expectations and successfully engaging your customers is a great challenge today. Customers expect a personal, engaging and consistent online customer experience. Today’s consumer expects to engage with your brand and the community surrounding it in an interactive and social way. Customers have come to expect a lot for the online customer experience.  ·        They expect it to be personal: o   Accessible:  - Regardless of my device  Via my existing online identities  o   Relevant:  Content that interests me  o   Customized:  To be able to tailor my online experience  ·        They expect it to be engaging: o   Social:  So I can share content with my social networks  o   Intuitive:  To easily find what I need   o   Interactive:  So I can interact with online communities And they expect it to be consistent across the online experience – so you better have your brand and information ducks in a row. These expectations are not only limited to your customers by any means. Your employees (and partners) are also expecting to be empowered with engagement tools across their internal and external communications and interactions with customers, partners and other employees. We had a great conversation with Ted Schadler from Forrester Research entitled: "Mobile is the New Face of Engagement" that is now available On-Demand. Take a look at all the webcasts available to watch from our Social Business Thought Leader Series. Social capabilities have become so pervasive and changed customers’ expectations for their online experiences. The days of one-direction communication with customers are at an end. Today’s customers expect to engage in a dialogue with your brand and the community surrounding it in an interactive and social way. You have at a very short window of opportunity to engage a customer before they go to another site in their pursuit of information, product, or services. In fact, customers who engage with brands via social media tend to spend more that customers who don’t, between 20% and 40% more.  And your customers are also increasingly influenced by their social networks too – 40% of consumers say they factor in Facebook recommendations when making purchasing decisions.  This means a few different things for today’s businesses. Incorporating forms of social interaction such as commenting or reviews as well as tightly integrating your online experience with your customers’ social networking experiences into the online customer experience are crucial for maintaining the eyeballs on your desired pages. --- Notes/Sources: 93% - Cone Finds that Americans Expect Companies to Have a Presence in Social Media - http://www.coneinc.com/content1182 40% of consumers factor in Facebook recommendations when making decisions about purchasing (Increasing Campaign Effectiveness with Social Media, Syncapse, March 2011) 20%-40% - Customers who engage with a company via social media spend this percentage more with that company than other customers (Source: Bain & Company Report – Putting Social Media to Work)

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Tony Berk

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! As I mentioned in my earlier post about some of the keynote sessions, Is There a Cloud Over OpenWorld?, I'm going try to highlight some key sessions to help you find the best sessions for you. Interested to find out where Oracle CRM products are headed, then find your "roadmap" session. Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. Which session are you most interested in? Make your suggestions! But no voting for Pearl Jam or Kings of Leon. Those are after hours! 

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• Mark Hurd on the Customer Revolution: Oracle's Top 10 Insights

  - by Richard Lefebvre

  Reprint of an article from Forbes Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability. Because in today’s dynamic global marketplace, consumers now hold the power in the buyer-seller equation, and sellers need to revamp their strategy for this new world order. The ability to relentlessly deliver connected, personalized and rewarding customer experiences is rapidly becoming one of the primary sources of competitive advantage in today’s dynamic global marketplace. And the inability or unwillingness to realize that the customer is a company’s most important asset will lead, inevitably, to decline and failure. Welcome to the lifecycle of customer experience, in which consumers explore, engage, shop, buy, ask, compare, complain, socialize, exchange, and more across multiple channels with the unconditional expectation that each of those interactions will be completed in an efficient and personalized manner however, wherever, and whenever the customer wants. While many niche companies are offering point solutions within that sprawling and complex spectrum of needs and requirements, businesses looking to deliver superb customer experiences are still left having to do multiple product evaluations, multiple contract negotiations, multiple test projects, multiple deployments, and–perhaps most annoying of all–multiple and never-ending integration projects to string together all those niche products from all those niche vendors. With its new suite of customer-experience solutions, Oracle believes it can help companies unravel these challenges and move at the speed of their customers, anticipating their needs and desires and creating enduring and profitable relationships. Those solutions span the full range of marketing, selling, commerce, service, listening/insights, and social and collaboration tools for employees. When Oracle launched its suite of Customer Experience solutions at a recent event in New York City, president Mark Hurd analyzed the customer experience revolution taking place and presented Oracle’s strategy for empowering companies to capitalize on this important market shift. From Hurd’s presentation and related materials, I’ve extracted a list of Hurd’s Top 10 Insights into the Customer Revolution. 1. Please Don’t Feed the Competitor’s Pipeline!After enduring a poor experience, 89% of consumers say they would immediately take their business to your competitor. (Except where noted, the source for these findings is the 2011 Customer Experience Impact (CEI) Report including a survey commissioned by RightNow (acquired by Oracle in March 2012) and conducted by Harris Interactive.) 2. The Addressable Market Is Massive. Only 1% of consumers say their expectations were always met by their actual experiences. 3. They’re Willing to Pay More! In return for a great experience, 86% of consumers say they’ll pay up to 25% more. 4. The Social Media Microphone Is Always Live. After suffering through a poor experience, more than 25% of consumers said they posted a negative comment on Twitter or Facebook or other social media sites. Conversely, of those consumers who got a response after complaining, 22% posted positive comments about the company. 5.  The New Deal Is Never Done: Embrace the Entire Customer Lifecycle. An appropriately active and engaged relationship, says Hurd, extends across every step of the entire processs: need, research, select, purchase, receive, use, maintain, and recommend. 6. The 360-Degree Commitment. Customers want to do business with companies that actively and openly demonstrate the desire to establish strong and seamless connections across employees, the company, and the customer, says research firm Temkin Group in its report called “The CX Competencies.” 7. Understand the Emotional Drivers Behind Brand Love. What makes consumers fall in love with a brand? Among the top factors are friendly employees and customer reps (73%), easy access to information and support (55%), and personalized experiences, such as when companies know precisely what products or services customers have purchased in the past and what issues those customers have raised (36%). 8.  The Importance of Immediate Action. You’ve got one week to respond–and then the opportunity’s lost. If your company needs more than a week to answer a prospect’s question or request, most of those prospects will terminate the relationship. 9.  Want More Revenue, Less Churn, and More Referrals? Then improve the overall customer experience: Forrester’s research says that approach put an extra $900 million in the pockets of wireless service providers, $800 million for hotels, and $400 million for airlines. 10. The Formula for CX Success.  Hurd says it includes three elegantly interlaced factors: Connected Engagement, to personalize the experience; Actionable Insight, to maximize the engagement; and Optimized Execution, to deliver on the promise of value. RECOMMENDED READING: The Top 10 Strategic CIO Issues For 2013 Wal-Mart, Amazon, eBay: Who’s the Speed King of Retail? Career Suicide and the CIO: 4 Deadly New Threats Memo to Marc Benioff: Social Is a Tool, Not an App

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• Myths about Coding Craftsmanship part 2

  - by tom

  Myth 3: The source of all bad code is inept developers and stupid people When you review code is this what you assume?  Shame on you.  You are probably making assumptions in your code if you are assuming so much already.  Bad code can be the result of any number of causes including but not limited to using dated techniques (like boxing when generics are available), not following standards (“look how he does the spacing between arguments!” or “did he really just name that variable ‘bln_Hello_Cats’?”), being redundant, using properties, methods, or objects in a novel way (like switching on button.Text between “Hello World” and “Hello World “ //clever use of space character… sigh), not following the SOLID principals, hacking around assumptions made in earlier iterations / hacking in features that should be worked into the overall design.  The first two issues, while annoying are pretty easy to spot and can be fixed so easily.  If your coding team is made up of experienced professionals who are passionate about staying current then these shouldn’t be happening.  If you work with a variety of skills, backgrounds, and experience then there will be some of this stuff going on.  If you have an opportunity to mentor such a developer who is receptive to constructive criticism don’t be a jerk; help them and the codebase will improve.  A little patience can improve the codebase, your work environment, and even your perspective. The novelty and redundancy I have encountered has often been the use of creativity when language knowledge was perceived as unavailable or too time consuming.  When developers learn on the job you get a lot of this.  Rather than going to MSDN developers will use what they know.  Depending on the constraints of their assignment hacking together what they know may seem quite practical.  This was not stupid though I often wonder how much time is actually “saved” by hacking.  These issues are often harder to untangle if we ever do.  They can also grow out of control as we write hack after hack to make it work and get back to some development that is satisfying. Hacking upon an existing hack is what I call “feeding the monster”.  Code monsters are anti-patterns and hacks gone wild.  The reason code monsters continue to get bigger is that they keep growing in scope, touching more and more of the application.  This is not the result of dumb developers. It is probably the result of avoiding design, not taking the time to understand the problems or anticipate or communicate the vision of the product.  If our developers don’t understand the purpose of a feature or product how do we expect potential customers to do so? Forethought and organization are often what is missing from bad code.  Developers who do not use the SOLID principals should be encouraged to learn these principals and be given guidance on how to apply them.  The time “saved” by giving hackers room to hack will be made up for and then some. Not as technical debt but as shoddy work that if not replaced will be struggled with again and again.  Bad code is not the result of dumb developers (usually) it is the result of trying to do too much without the proper resources and neglecting the right thing that needs doing with the first thoughtless thing that comes into our heads. Object oriented code is all about relationships between objects.  Coders who believe their coworkers are all fools tend to write objects that are difficult to work with, not eager to explain themselves, and perform erratically and irrationally.  If you constantly find you are surrounded by idiots you may want to ask yourself if you are being unreasonable, if you are being closed minded, of if you have chosen the right profession.  Opening your mind up to the idea that you probably work with rational, well-intentioned people will probably make you a better coder and it might even make you less grumpy.  If you are surrounded by jerks who do not engage in the exchange of ideas who do not care about their customers or the durability of the code you are building together then I suggest you find a new place to work.  Myth 4: Customers don’t care about “beautiful” code Craftsmanship is customer focused because it means that the job was done right, the product will withstand the abuse, modifications, and scrutiny of our customers.  Users can appreciate a predictable timeline for a release, a product delivered on time and on budget, a feature set that does not interfere with the task(s) it is supporting, quick turnarounds on exception messages, self healing issues, and less issues.  These are all hindered by skimping on craftsmanship.  When we write data access and when we write reusable code.   What do you think?  Does bad code come primarily from low IQ individuals?  Do customers care about beautiful code?

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• Access Control Service v2: Registering Web Identities in your Applications [concepts]

  - by Your DisplayName here!

  ACS v2 support two fundamental types of client identities– I like to call them “enterprise identities” (WS-*) and “web identities” (Google, LiveID, OpenId in general…). I also see two different “mind sets” when it comes to application design using the above identity types: Enterprise identities – often the fact that a client can present a token from a trusted identity provider means he is a legitimate user of the application. Trust relationships and authorization details have been negotiated out of band (often on paper). Web identities – the fact that a user can authenticate with Google et al does not necessarily mean he is a legitimate (or registered) user of an application. Typically additional steps are necessary (like filling out a form, email confirmation etc). Sometimes also a mixture of both approaches exist, for the sake of this post, I will focus on the web identity case. I got a number of questions how to implement the web identity scenario and after some conversations it turns out it is the old authentication vs. authorization problem that gets in the way. Many people use the IsAuthenticated property on IIdentity to make security decisions in their applications (or deny user=”?” in ASP.NET terms). That’s a very natural thing to do, because authentication was done inside the application and we knew exactly when the IsAuthenticated condition is true. Been there, done that. Guilty ;) The fundamental difference between these “old style” apps and federation is, that authentication is not done by the application anymore. It is done by a third party service, and in the case of web identity providers, in services that are not under our control (nor do we have a formal business relationship with these providers). Now the issue is, when you switch to ACS, and someone with a Google account authenticates, indeed IsAuthenticated is true – because that’s what he is! This does not mean, that he is also authorized to use the application. It just proves he was able to authenticate with Google. Now this obviously leads to confusion. How can we solve that? Easy answer: We have to deal with authentication and authorization separately. Job done ;) For many application types I see this general approach: Application uses ACS for authentication (maybe both enterprise and web identities, we focus on web identities but you could easily have a dual approach here) Application offers to authenticate (or sign in) via web identity accounts like LiveID, Google, Facebook etc. Application also maintains a database of its “own” users. Typically you want to store additional information about the user In such an application type it is important to have a unique identifier for your users (think the primary key of your user database). What would that be? Most web identity provider (and all the standard ACS v2 supported ones) emit a NameIdentifier claim. This is a stable ID for the client (scoped to the relying party – more on that later). Furthermore ACS emits a claims identifying the identity provider (like the original issuer concept in WIF). When you combine these two values together, you can be sure to have a unique identifier for the user, e.g.: Facebook-134952459903700\799880347 You can now check on incoming calls, if the user is already registered and if yes, swap the ACS claims with claims coming from your user database. One claims would maybe be a role like “Registered User” which can then be easily used to do authorization checks in the application. The WIF claims authentication manager is a perfect place to do the claims transformation. If the user is not registered, show a register form. Maybe you can use some claims from the identity provider to pre-fill form fields. (see here where I show how to use the Facebook API to fetch additional user properties). After successful registration (which may include other mechanisms like a confirmation email), flip the bit in your database to make the web identity a registered user. This is all very theoretical. In the next post I will show some code and provide a download link for the complete sample. More on NameIdentifier Identity providers “guarantee” that the name identifier for a given user in your application will always be the same. But different applications (in the case of ACS – different ACS namespaces) will see different name identifiers. This is by design to protect the privacy of users because identical name identifiers could be used to create “profiles” of some sort for that user. In technical terms they create the name identifier approximately like this: name identifier = Hash((Provider Internal User ID) + (Relying Party Address)) Why is this important to know? Well – when you change the name of your ACS namespace, the name identifiers will change as well and you will will lose your “connection” to your existing users. Oh an btw – never use any other claims (like email address or name) to form a unique ID – these can often be changed by users.

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• Impressions and Reactions from Alliance 2012

  - by user739873

  Alliance 2012 has come to a conclusion.  What strikes me about every Alliance conference is the amazing amount of collaboration and cooperation I see across higher education in the sharing of best practices around the entire Oracle PeopleSoft software suite, not just the student information system (Oracle’s PeopleSoft Campus Solutions).  In addition to the vibrant U.S. organization, it's gratifying to see the growth in the international attendance again this year, with an EMEA HEUG organizing to complement the existing groups in the Netherlands, South Africa, and the U.K.  Their first meeting is planned for London in October, and I suspect they'll be surprised at the amount of interest and attendance. In my discussions with higher education IT and functional leadership at Alliance there were a number of instances where concern was expressed about Oracle's commitment to higher education as an industry, primarily because of a lack of perceived innovation in the applications that Oracle develops for this market. Here I think perception and reality are far apart, and I'd like to explain why I believe this to be true. First let me start with what I think drives this perception. Predominately it's in two areas. The first area is the user interface, both for students and faculty that interact with the system as "customers", and for those employees of the institution (faculty, staff, and sometimes students as well) that use the system in some kind of administrative role. Because the UI hasn't changed all that much from the PeopleSoft days, individuals perceive this as a dead product with little innovation and therefore Oracle isn't investing. The second area is around the integration of the higher education suite of applications (PeopleSoft Campus Solutions) and the rest of the Oracle software assets. Whether grown organically or acquired, there is an impressive array of middleware and other software products that could be leveraged much more significantly by the higher education applications than is currently the case today. This is also perceived as lack of investment. Let me address these two points.  First the UI.  More is being done here than ever before, and the PAG and other groups where this was discussed at Alliance 2012 were more numerous than I've seen in any past meeting. Whether it's Oracle development leveraging web services or some extremely early but very promising work leveraging the recent Endeca acquisition (see some cool examples here) there are a lot of resources aimed at this issue.  There are also some amazing prototypes being developed by our UX (user experience team) that will eventually make their way into the higher education applications realm - they had an impressive setup at Alliance.  Hopefully many of you that attended found this group. If not, the senior leader for that team Jeremy Ashley will be a significant contributor of content to our summer Industry Strategy Council meeting in Washington in June. In the area of integration with other elements of the Oracle stack, this is also an area of focus for the company and my team.  We're making this a priority especially in the areas of identity management and security, leveraging WebCenter more effectively for content, imaging, and mobility, and driving towards the ultimate objective of WebLogic Suite as our platform for SOA, links to learning management systems (SAIP), and content. There is also much work around business intelligence centering on OBI applications. But at the end of the day we get enormous value from the HEUG (higher education user group) and the various subgroups formed as a part of this community that help us align and prioritize our investments, whether it's around better integration with other Oracle products or integration with partner offerings.  It's one of the healthiest, mutually beneficial relationships between customers and an Education IT concern that exists on the globe. And I can't avoid mentioning that this kind of relationship between higher education and the corporate IT community that can truly address the problems of efficiency and effectiveness, institutional excellence (which starts with IT) and student success.  It's not (in my opinion) going to be solved through community source - cost and complexity only increase in that model and in the end higher education doesn't ultimately focus on core competencies: educating, developing, and researching.  While I agree with some of what Michael A. McRobbie wrote in his EDUCAUSE Review article (Information Technology: A View from Both Sides of the President’s Desk), I take strong issue with his assertion that the "the IT marketplace is just the opposite of long-term stability...."  Sure there has been healthy, creative destruction in the past 2-3 decades, but this has had the effect of, in the aggregate, benefiting education with greater efficiency, more innovation and increased stability as larger, more financially secure firms acquire and develop integrated solutions. Cole

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• 7-Eleven Improves the Digital Guest Experience With 10-Minute Application Provisioning

  - by MichaelM-Oracle

  By Vishal Mehra - Director, Cloud Computing, Oracle Consulting Making the Cloud Journey Matter There’s much more to cloud computing than cutting costs and closing data centers. In fact, cloud computing is fast becoming the engine for innovation and productivity in the digital age. Oracle Consulting Services contributes to our customers’ cloud journey by accelerating application provisioning and rapidly deploying enterprise solutions. By blending flexibility with standardization, our Middleware as a Service (MWaaS) offering is ensuring the success of many cloud initiatives. 10-Minute Application Provisioning Times at 7-Eleven As a case in point, 7-Eleven recently highlighted the scope, scale, and results of a cloud-powered environment. The world’s largest convenience store chain is rolling out a Digital Guest Experience (DGE) program across 8,500 stores in the U.S. and Canada. Everyday, 7-Eleven connects with tens of millions of customers through point-of-sale terminals, web sites, and mobile apps. Promoting customer loyalty, targeting promotions, downloading digital coupons, and accepting digital payments are all part of the roadmap for a comprehensive and rewarding customer experience. And what about the time required for deploying successive versions of this mission-critical solution? Ron Clanton, 7-Eleven's DGE Program Manager, Information Technology reported at Oracle Open World, " We are now able to provision new environments in less than 10 minutes. This includes the complete SOA Suite on Exalogic, and Enterprise Manager managing both the SOA Suite, Exalogic, and our Exadata databases ." OCS understands the complex nature of innovative solutions and has processes and expertise to help clients like 7-Eleven rapidly develop technology that enhances the customer experience with little more than the click of a button. OCS understood that the 7-Eleven roadmap required careful planning, agile development, and a cloud-capable environment to move fast and perform at enterprise scale. Business Agility Today’s business-savvy technology leaders face competing priorities as they confront the digital disruptions of the mobile revolution and next-generation enterprise applications. To support an innovation agenda, IT is required to balance competing priorities between development and operations groups. Standardization and consolidation of computing resources are the keys to success. With our operational and technical expertise promoting business agility, Oracle Consulting's deep Middleware as a Service experience can make a significant difference to our clients by empowering enterprise IT organizations with the computing environment they seek to keep up with the pace of change that digitally driven business units expect. Depending on the needs of the organization, this environment runs within a private, public, or hybrid cloud infrastructure. Through on-demand access to a shared pool of configurable computing resources, IT delivers the standard tools and methods for developing, integrating, deploying, and scaling next-generation applications. Gold profiles of predefined configurations eliminate the version mismatches among databases, application servers, and SOA suite components, delivered both by Oracle and other enterprise ISVs. These computing resources are well defined in business terms, enabling users to select what they need from a service catalog. Striking the Balance between Development and Operations As a result, development groups have the flexibility to choose among a menu of available services with descriptions of standard business functions, service level guarantees, and costs. Faced with the consumerization of enterprise IT, they can deliver the innovative customer experiences that seamlessly integrate with underlying enterprise applications and services. This cloud-powered development and testing environment accelerates release cycles to ensure agile development and rapid deployments. At the same time, the operations group is relying on certified stacks and frameworks, tuned to predefined environments and patterns. Operators can maintain a high level of security, and continue best practices for applications/systems monitoring and management. Moreover, faced with the challenges of delivering on service level agreements (SLAs) with the business units, operators can ensure performance, scalability, and reliability of the infrastructure. The elasticity of a cloud-computing environment – the ability to rapidly add virtual machines and storage in response to computing demands -- makes a difference for hardware utilization and efficiency. Contending with Continuous Change What does it take to succeed on the promise of the cloud? As the engine for innovation and productivity in the digital age, IT must face not only the technical transformations but also the organizational challenges of the cloud. Standardizing key technologies, resources, and services through cloud computing is only one part of the cloud journey. Managing relationships among multiple department and projects over time – developing the management, governance, and monitoring capabilities within IT – is an often unmentioned but all too important second part. In fact, IT must have the organizational agility to contend with continuous change. This is where a skilled consulting services partner can play a pivotal role as a trusted advisor in the successful adoption of cloud solutions. With a lifecycle services approach to delivering innovative business solutions, Oracle Consulting Services has expertise and a portfolio of services to help enterprise customers succeed on their cloud journeys as well as other converging mega trends .

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• Migrating Virtual Iron guest to Oracle VM 3.x

  - by scoter

  As stated on the official site, Oracle in 2009, acquired a provider of server virtualization management software named Virtual Iron; you can find all the acquisition details at this link. Into the FAQ on the official site you can also view that, for the future, Oracle plans to fully integrate Virtual Iron technology into Oracle VM products, and any enhancements will be delivered as a part of the combined solution; this is what is going on with Oracle VM 3.x. So, customers started asking us to migrate Virtual Iron guests to Oracle VM. IMPORTANT: This procedure needs a dedicated OVM-Server with no-guests running on top; be careful while execute this procedure on production environments. In these little steps you will find how-to migrate, as fast as possible, your guests between VI ( Virtual Iron ) and Oracle VM; keep in mind that OracleVM has a built-in P2V utility ( Official Documentation )  that you can use to migrate guests between VI and Oracle VM. Concepts: VI repositories.  On VI we have the same "repository" concept as in Oracle VM; the difference between these two products is that VI use a raw-lun as repository ( instead of using ocfs2 and its capabilities, like ref-links ). The VI "raw-lun" repository, with a pure operating-system perspective, may be presented as in this picture: Infact on this "raw-lun" VI create an LVM2 volume-group. The VI "raw-lun" repository, with an hypervisor perspective, may be presented as in this picture: So, the relationships are: LVM2-Volume-Group <-> VI Repository LVM2-Logical-Volume <-> VI guest virtual-disk The first step is to present the VI repository ( raw-lun ) to your dedicated OVM-Server. Prepare dedicated OVM-Server On the OVM-Server ( OVS ) you need to discover new lun and, after that, discover volume-group and logical-volumes containted in VI repository; due to default OVS configuration you need to edit lvm2 configuration file: /etc/lvm/lvm.conf     # By default for OVS we restrict every block device:     # filter = [ "r/.*/" ] and comment the line starting with "filter" as above. Now you have to discover the raw-lun presented and, next, activate volume-group and logical-volumes: #!/bin/bash for HOST in `ls /sys/class/scsi_host`;do echo '- - -' > /sys/class/scsi_host/$HOST/scan; done CPATH=`pwd` cd /dev for DEVICE in `ls sd[a-z] sd?[a-z]`;do echo '1' > /sys/block/$DEVICE/device/rescan; done cd $CPATH cd /dev/mapper for PARTITION in `ls *[a-z] *?[a-z]`;do partprobe /dev/mapper/$PARTITION; done cd $CPATH vgchange -a yAfter that you will see a new device:[root@ovs01 ~]# cd /dev/6000F4B00000000000210135bef64994[root@ovs01 6000F4B00000000000210135bef64994]# ls -l 6000F4B0000000000061013* lrwxrwxrwx 1 root root 77 Oct 29 10:50 6000F4B00000000000610135c3a0b8cb -> /dev/mapper/6000F4B00000000000210135bef64994-6000F4B00000000000610135c3a0b8cb By your OVM-Manager create a guest server with the same definition as on VI:same core number as VI source guestsame memory as VI source guestsame number of disks as VI source guest ( you can create OVS virtual disk with a small size of 1GB because the "clone" will, eventually, extend the size of your new virtual disks )Summarizing:source-virtual-disk path ( VI ):/dev/mapper/6000F4B00000000000210135bef64994-6000F4B00000000000610135c3a0b8cbdest-virtual-disk path ( OVS ):/OVS/Repositories/0004fb00000300006cfeb81c12f12f00/VirtualDisks/0004fb000012000055e0fc4c5c8a35ee.img ** ** = to identify your virtual disk you have verify its name under the "vm.cfg" file of your new guest.Clone VI virtual-disk to OVS virtual-diskdd if=/dev/mapper/6000F4B00000000000210135bef64994-6000F4B00000000000610135c3a0b8cb of=/OVS/Repositories/0004fb00000300006cfeb81c12f12f00/VirtualDisks/0004fb000012000055e0fc4c5c8a35ee.img Clean unsupported parameters and changes on OVS.1. Restore original /etc/lvm/lvm.conf    # By default for OVS we restrict every block device:     filter = [ "r/.*/" ]    and uncomment the line starting with "filter" as above.2. Force-stop lvm2-monitor service  # service lvm2-monitor force-stop 3. Restore original /etc/lvm directories ( archive, backup and cache )  # cd /etc/lvm  # rm -fr archive backup cache; mkdir archive backup cache4. Reboot OVSRefresh OVS repository and start your guest.By OracleVM Manager refresh your repository:By OracleVM Manager start your "migrated" guest: Comments and corrections are welcome.  Simon COTER 

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Richard Lefebvre

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. 

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• Local LINQtoSQL Database For Your Windows Phone 7 Application

  - by Tim Murphy

  There aren’t many applications that are of value without having some for of data store.  In Windows Phone development we have a few options.  You can store text directly to isolated storage.  You can also use a number of third party libraries to create or mimic databases in isolated storage.  With Mango we gained the ability to have a native .NET database approach which uses LINQ to SQL.  In this article I will try to bring together the components needed to implement this last type of data store and fill in some of the blanks that I think other articles have left out. Defining A Database The first things you are going to need to do is define classes that represent your tables and a data context class that is used as the overall database definition.  The table class consists of column definitions as you would expect.  They can have relationships and constraints as with any relational DBMS.  Below is an example of a table definition. First you will need to add some assembly references to the code file. using System.ComponentModel;using System.Data.Linq;using System.Data.Linq.Mapping; You can then add the table class and its associated columns.  It needs to implement INotifyPropertyChanged and INotifyPropertyChanging.  Each level of the class needs to be decorated with the attribute appropriate for that part of the definition.  Where the class represents the table the properties represent the columns.  In this example you will see that the column is marked as a primary key and not nullable with a an auto generated value. You will also notice that the in the column property’s set method It uses the NotifyPropertyChanging and NotifyPropertyChanged methods in order to make sure that the proper events are fired. [Table]public class MyTable: INotifyPropertyChanged, INotifyPropertyChanging{ public event PropertyChangedEventHandler PropertyChanged; private void NotifyPropertyChanged(string propertyName) { if(PropertyChanged != null) { PropertyChanged(this, new PropertyChangedEventArgs(propertyName)); } } public event PropertyChangingEventHandler PropertyChanging; private void NotifyPropertyChanging(string propertyName) { if(PropertyChanging != null) { PropertyChanging(this, new PropertyChangingEventArgs(propertyName)); } } private int _TableKey; [Column(IsPrimaryKey = true, IsDbGenerated = true, DbType = "INT NOT NULL Identity", CanBeNull = false, AutoSync = AutoSync.OnInsert)] public int TableKey { get { return _TableKey; } set { NotifyPropertyChanging("TableKey"); _TableKey = value; NotifyPropertyChanged("TableKey"); } } The last part of the database definition that needs to be created is the data context.  This is a simple class that takes an isolated storage location connection string its constructor and then instantiates tables as public properties. public class MyDataContext: DataContext{ public MyDataContext(string connectionString): base(connectionString) { MyRecords = this.GetTable<MyTable>(); } public Table<MyTable> MyRecords;} Creating A New Database Instance Now that we have a database definition it is time to create an instance of the data context within our Windows Phone app.  When your app fires up it should check if the database already exists and create an instance if it does not.  I would suggest that this be part of the constructor of your ViewModel. db = new MyDataContext(connectionString);if(!db.DatabaseExists()){ db.CreateDatabase();} The next thing you have to know is how the connection string for isolated storage should be constructed.  The main sticking point I have found is that the database cannot be created unless the file mode is read/write.  You may have different connection strings but the initial one needs to be similar to the following. string connString = "Data Source = 'isostore:/MyApp.sdf'; File Mode = read write"; Using you database Now that you have done all the up front work it is time to put the database to use.  To make your life a little easier and keep proper separation between your view and your viewmodel you should add a couple of methods to the viewmodel.  These will do the CRUD work of your application.  What you will notice is that the SubmitChanges method is the secret sauce in all of the methods that change data. private myDataContext myDb;private ObservableCollection<MyTable> _viewRecords;public ObservableCollection<MyTable> ViewRecords{ get { return _viewRecords; } set { _viewRecords = value; NotifyPropertyChanged("ViewRecords"); }}public void LoadMedstarDbData(){ var tempItems = from MyTable myRecord in myDb.LocalScans select myRecord; ViewRecords = new ObservableCollection<MyTable>(tempItems);}public void SaveChangesToDb(){ myDb.SubmitChanges();}public void AddMyTableItem(MyTable newScan){ myDb.LocalScans.InsertOnSubmit(newScan); myDb.SubmitChanges();}public void DeleteMyTableItem(MyTable newScan){ myDb.LocalScans.DeleteOnSubmit(newScan); myDb.SubmitChanges();} Updating existing database What happens when you need to change the structure of your database?  Unfortunately you have to add code to your application that checks the version of the database which over time will create some pollution in your codes base.  On the other hand it does give you control of the update.  In this example you will see the DatabaseSchemaUpdater in action.  Assuming we added a “Notes” field to the MyTable structure, the following code will check if the database is the latest version and add the field if it isn’t. if(!myDb.DatabaseExists()){ myDb.CreateDatabase();}else{ DatabaseSchemaUpdater dbUdater = myDb.CreateDatabaseSchemaUpdater(); if(dbUdater.DatabaseSchemaVersion < 2) { dbUdater.AddColumn<MyTable>("Notes"); dbUdater.DatabaseSchemaVersion = 2; dbUdater.Execute(); }} Summary This approach does take a fairly large amount of work, but I think the end product is robust and very native for .NET developers.  It turns out to be worth the investment. del.icio.us Tags: Windows Phone,Windows Phone 7,LINQ to SQL,LINQ,Database,Isolated Storage

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• To Make Diversity Work, Managers Must Stop Ignoring Difference

  - by HCM-Oracle

  By Kate Pavao - Originally posted on Profit Executive coaches Jane Hyun and Audrey S. Lee noticed something during their leadership development coaching and consulting: Frustrated employees and overwhelmed managers. “We heard from voices saying, ‘I wish my manager understood me better’ or ‘I hope my manager would take the time to learn more about me and my background,’” remembers Hyun. “At the same token, the managers we were coaching had a hard time even knowing how to start these conversations.”  Hyun and Lee wrote Flex to address some of the fears managers have when it comes to leading diverse teams—such as being afraid of offending their employees by stumbling into sensitive territory—and also to provide a sure-footed strategy for becoming a more effective leader. Here, Hyun talks about what it takes to create innovate and productive teams in an increasingly diverse world, including the key characteristics successful managers share. Q: What does it mean to “flex”? Hyun: Flexing is the art of switching between leadership styles to work more effectively with people who are different from you. It’s not fundamentally changing who you are, but it’s understanding when you need to adapt your style in a situation so that you can accommodate people and make them feel more comfortable. It’s understanding the gap that might exist between you and others who are different, and then flexing across that gap to get the result that you're looking for. It’s up to all of us, not just managers, but also employees, to learn how to flex. When you hire new people to the organization, they're expected to adapt. The new people in the organization may need some guidance around how to best flex. They can certainly take the initiative, but if you can give them some direction around the important rules, and connect them with insiders who can help them figure out the most critical elements of the job, that will accelerate how quickly they can contribute to your organization. Q: Why is it important right now for managers to understand flexing? Hyun: The workplace is becoming increasingly younger, multicultural and female. The numbers bear it out. Millennials are entering the workforce and becoming a larger percentage of it, which is a global phenomenon. Thirty-six percent of the workforce is multicultural, and close to half is female. It makes sense to better understand the people who are increasingly a part of your workforce, and how to best lead them and manage them as well. Q: What do companies miss out on when managers don’t flex? Hyun: There are high costs for losing people or failing to engage them. The estimated costs of replacing an employee is about 150 percent of that person’s salary. There are studies showing that employee disengagement costs the U.S. something like $450 billion a year. But voice is the biggest thing you miss out on if you don’t flex. Whenever you want innovation or increased productivity from your people, you need to figure out how to unleash these things. The way you get there is to make sure that everybody’s voice is at the table. Q: What are some of the common misassumptions that managers make about the people on their teams? Hyun: One is what I call the Golden Rule mentality: We assume when we go to the workplace that people are going to think like us and operate like us. But sometimes when you work with people from a different culture or a different generation, they may have a different mindset about doing something, or a different approach to solving a problem, or a different way to manage some situation. When see something that’s different, we don't understand it, so we don't trust it. We have this hidden bias for people who are like us. That gets in the way of really looking at how we can tap our team members best potential by understanding how their difference may help them be effective in our workplace. We’re trained, especially in the workplace, to make assumptions quickly, so that you can make the best business decision. But with people, it’s better to remain curious. If you want to build stronger cross-cultural, cross-generational, cross-gender relationships, before you make a judgment, share what you observe with that team member, and connect with him or her in ways that are mutually adaptive, so that you can work together more effectively. Q: What are the common characteristics you see in leaders who are successful at flexing? Hyun: One is what I call “adaptive ability”—leaders who are able to understand that someone on their team is different from them, and willing to adapt his or her style to do that. Another one is “unconditional positive regard,” which is basically acceptance of others, even in their vulnerable moments. This attitude of grace is critical and essential to a healthy environment in developing people. If you think about when people enter the workforce, they're only 21 years old. It’s quite a formative time for them. They may not have a lot of management experience, or experience managing complex or even global projects. Creating the best possible condition for their development requires turning their mistakes into teachable moments, and giving them an opportunity to really learn. Finally, these leaders are not rigid or constrained in a single mode or style. They have this insatiable curiosity about other people. They don’t judge when they see behavior that doesn’t make sense, or is different from their own. For example, maybe someone on their team is a less aggressive than they are. The leader needs to remain curious and thinks, “Wow, I wonder how I can engage in a dialogue with this person to get their potential out in the open.”

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• How to make this design closer to proper DDD?

  - by Seralize

  I've read about DDD for days now and need help with this sample design. All the rules of DDD make me very confused to how I'm supposed to build anything at all when domain objects are not allowed to show methods to the application layer; where else to orchestrate behaviour? Repositories are not allowed to be injected into entities and entities themselves must thus work on state. Then an entity needs to know something else from the domain, but other entity objects are not allowed to be injected either? Some of these things makes sense to me but some don't. I've yet to find good examples of how to build a whole feature as every example is about Orders and Products, repeating the other examples over and over. I learn best by reading examples and have tried to build a feature using the information I've gained about DDD this far. I need your help to point out what I do wrong and how to fix it, most preferably with code as "I would not recomment doing X and Y" is very hard to understand in a context where everything is just vaguely defined already. If I can't inject an entity into another it would be easier to see how to do it properly. In my example there are users and moderators. A moderator can ban users, but with a business rule: only 3 per day. I did an attempt at setting up a class diagram to show the relationships (code below): interface iUser { public function getUserId(); public function getUsername(); } class User implements iUser { protected $_id; protected $_username; public function __construct(UserId $user_id, Username $username) { $this->_id = $user_id; $this->_username = $username; } public function getUserId() { return $this->_id; } public function getUsername() { return $this->_username; } } class Moderator extends User { protected $_ban_count; protected $_last_ban_date; public function __construct(UserBanCount $ban_count, SimpleDate $last_ban_date) { $this->_ban_count = $ban_count; $this->_last_ban_date = $last_ban_date; } public function banUser(iUser &$user, iBannedUser &$banned_user) { if (! $this->_isAllowedToBan()) { throw new DomainException('You are not allowed to ban more users today.'); } if (date('d.m.Y') != $this->_last_ban_date->getValue()) { $this->_ban_count = 0; } $this->_ban_count++; $date_banned = date('d.m.Y'); $expiration_date = date('d.m.Y', strtotime('+1 week')); $banned_user->add($user->getUserId(), new SimpleDate($date_banned), new SimpleDate($expiration_date)); } protected function _isAllowedToBan() { if ($this->_ban_count >= 3 AND date('d.m.Y') == $this->_last_ban_date->getValue()) { return false; } return true; } } interface iBannedUser { public function add(UserId $user_id, SimpleDate $date_banned, SimpleDate $expiration_date); public function remove(); } class BannedUser implements iBannedUser { protected $_user_id; protected $_date_banned; protected $_expiration_date; public function __construct(UserId $user_id, SimpleDate $date_banned, SimpleDate $expiration_date) { $this->_user_id = $user_id; $this->_date_banned = $date_banned; $this->_expiration_date = $expiration_date; } public function add(UserId $user_id, SimpleDate $date_banned, SimpleDate $expiration_date) { $this->_user_id = $user_id; $this->_date_banned = $date_banned; $this->_expiration_date = $expiration_date; } public function remove() { $this->_user_id = ''; $this->_date_banned = ''; $this->_expiration_date = ''; } } // Gathers objects $user_repo = new UserRepository(); $evil_user = $user_repo->findById(123); $moderator_repo = new ModeratorRepository(); $moderator = $moderator_repo->findById(1337); $banned_user_factory = new BannedUserFactory(); $banned_user = $banned_user_factory->build(); // Performs ban $moderator->banUser($evil_user, $banned_user); // Saves objects to database $user_repo->store($evil_user); $moderator_repo->store($moderator); $banned_user_repo = new BannedUserRepository(); $banned_user_repo->store($banned_user); Should the User entitity have a 'is_banned' field which can be checked with $user->isBanned();? How to remove a ban? I have no idea.

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• Stop lazy loading or skip loading a property in NHibernate? Proxy cannot be serialized through WCF

  - by HelloSam

  Consider I have a parent, child relationship class and mapping. I am using NHibernate to read the object from the database, and intended to use WCF to send the object across the wire. Goal For reading the parent object, I want to selectively, at different execution path, decide when I would want to load the child object. Because I don't want to read more than what I needed. Those partially loaded object must be able to sent through WCF. When I mean I don't load it, neither side will access such property. Problem When such partially loaded object is being sent through WCF, as those property is marked as [DataContract], it cannot be serialized as the property is lazy load proxy instead of real known type. What I want to archive, or solution that I can think of lazy=false or lazy=true doesn't work. Former will eagerly fetch all the relationships, latter will create a proxy. But I want nothing instead - a null would be the best. I don't need lazy load. I hope to get a null for those references that I don't want to fetch. A null, but not just a proxy. This will makes WCF happy, and waste less time to have a lazy-load proxy constructed. Like could I have a null proxy factory? -OR- Or making WCF ignoring those property that's a proxy instead of real. I tried the IDataContractSurrogate solution, but only parent is passed to GetObjectToSerialize, I never observe an proxy being passed through GetObjectToSerialize, leaving no chance to un-proxy it. Edit After reading the comments, more surfing on the Internet... It seems to me that DTO would shift major part of the computation to the server side. But for the project I am working on, 50% of time the client is "smarter" than the server and the server is more like a data store with validation and verification. Though I agree the server is not exactly dumb - I have to decide when to fetch the extra references already, and DTO will make this very explicit. Maybe I should just take the pain. I didn't know http://automapper.codeplex.com/ before, this motivates me a little more to take the pain. On the other hand, I found http://trentacular.com/2009/08/how-to-use-nhibernate-lazy-initializing-proxies-with-web-services-or-wcf/, which seems to be working with IDataContractSurrogate.GetObjectToSerialize.

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• ASP.NET MVC 2: Updating a Linq-To-Sql Entity with an EntitySet

  - by Simon

  I have a Linq to Sql Entity which has an EntitySet. In my View I display the Entity with it's properties plus an editable list for the child entites. The user can dynamically add and delete those child entities. The DefaultModelBinder works fine so far, it correctly binds the child entites. Now my problem is that I just can't get Linq To Sql to delete the deleted child entities, it will happily add new ones but not delete the deleted ones. I have enabled cascade deleting in the foreign key relationship, and the Linq To Sql designer added the "DeleteOnNull=true" attribute to the foreign key relationships. If I manually delete a child entity like this: myObject.Childs.Remove(child); context.SubmitChanges(); This will delete the child record from the DB. But I can't get it to work for a model binded object. I tried the following: // this does nothing public ActionResult Update(int id, MyObject obj) // obj now has 4 child entities { var obj2 = _repository.GetObj(id); // obj2 has 6 child entities if(TryUpdateModel(obj2)) //it sucessfully updates obj2 and its childs { _repository.SubmitChanges(); // nothing happens, records stay in DB } else ..... return RedirectToAction("List"); } and this throws an InvalidOperationException, I have a german OS so I'm not exactly sure what the error message is in english, but it says something along the lines of that the entity needs a Version (Timestamp row?) or no update check policies. I have set UpdateCheck="Never" to every column except the primary key column. public ActionResult Update(MyObject obj) { _repository.MyObjectTable.Attach(obj, true); _repository.SubmitChanges(); // never gets here, exception at attach } I've read alot about similar "problems" with Linq To Sql, but it seems most of those "problems" are actually by design. So am I right in my assumption that this doesn't work like I expect it to work? Do I really have to manually iterate through the child entities and delete, update and insert them manually? For such a simple object this may work, but I plan to create more complex objects with nested EntitySets and so on. This is just a test to see what works and what not. So far I'm disappointed with Linq To Sql (maybe I just don't get it). Would be the Entity Framework or NHibernate a better choice for this scenario? Or would I run into the same problem?

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