Systems of Engagement
- by Michael Snow
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Engagement Week
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This week we’ll be looking at the ever evolving topic of systems
of engagement. This topic continues generating widespread discussion around how we
connect with businesses, employers, governments, and extended social communities
across multiple channels spanning web, mobile and human face to face contact.
Earlier in our Social Business Thought Leader Webcast Series, we had AIIM President John Mancini presenting "Moving from Records to Engagement to Insight" discussing the factors that are driving organizations to think more strategically about the intersection of content management, social technologies, and business processes. John spoke about how Content Management and Enterprise IT are being changed by social technologies and how new technologies are being used to drive innovation and transform processes along and what the implications of this transformation are for information professionals. He used these two slides below to illustrate the evolution from Systems of Record to Systems of Engagement.
The AIIM White Paper is available for download from the AIIM website.
Later this week (09/20), we'll have another session in our Social
Business Thought Leader Webcast Series featuring R “Ray” Wang (@rwang0)
Principal Analyst & CEO from Constellation Research presenting: "Engaging Customers in the Era of Overexposure"
More info to come tomorrow on the upcoming webcast this week.
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In the spirit of spreading good karma - one of the first things that came to mind as I was thinking about "Engagement" was the evolution of the Marriage Proposal. Someone sent me a link to this link a couple of months ago and it raises the bar on all proposals. I hope you'll enjoy!
