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  • My Website title changes by itself in Google

    - by Kane
    I am doing seo on my friends site www.svipl.in each page has its own metas it did change to new ones then somehow google is taking company name as the meta title I just googled this topic and last few days other people getting same problem , I had similar issue in the past on my own site that soon changed after changing the metas again any seo experts with same problem please help , there is no h1 heading on the company name or alt tag with that also.

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  • Want Google to index redirect urls

    - by Dave Goten
    I'm having issues with users who think that Google Search is the address bar. Some of the sites that link to my site use user friendly addresses with 301 redirects to pages that have less friendly URLs. So, for example if I enter www.foo.com/bar it goes to www.bar.com/page.php?some-parameters-and-utm-codes-etc usually this is done by a 301 redirect in order to keep the SEO from foo.com on bar.com and so on, which I believe is standard practice. However, lately there have been more and more people searching www.foo.com/bar instead of going to www.foo.com/bar directly and because the page /bar is nothing more than a redirect it has no SEO that I know of. Things I've thought of but haven't been able to test, because Google takes forever to update :) (and I'm lazy like that), include using Google sitemaps and having them enter their redirects as entries there. (I could see this working if they were the top search entry all the time, and it might appear as a sitelink, but I don't know if that'll make the url itself show up in searches) Using Canonical tags on my pages to the redirects they set up. Which is a nightmare in itself because of the nature of my pages. One week the www.foo.com/bar might go to www.bar.com/pageA.php the next it might goto www.bar.com/pageB.php and having to remember to take the canonical tag off of pageA, so that it doesn't get confused with pageB would be a pain. Using 302 redirects -.- So I guess the question here is, does anyone have any experience or knowledge about this? What should I do to make www.foo.com/bar show up when someone 'searches' for this redirect url?

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  • WordPress SEO Plugins to make your Blog Search Engine Friendly

    - by Vaibhav
    WordPress is the most common blogging system in use today and its use as a CMS is also wide spread. With hundreds of millions of sites using wordpress, getting correct SEO for your WordPress based Blog or Site is very important. We get regular queries from people who want Search Engine Optimisation for their site or blog which is made using wordpress. Here is a list of 16 of the best WordPress Plug-ins That can help you achieve better rankings: All in one SEO Pack This is most popular plugin among all SEO plugins for WordPress. It is easy to use and is compatible with most of the WordPress plugins. It works as a complete package of SEO plugin – automatically generating META tags and optimizing search engines for your titles and avoiding duplicate content. You can also include META tags manually (Met title, Meta description and Met keywords) for all pages and post in your website. HeadSpace2 HeasSpace2 is available in different languages , you can manage a wide range of SEO Tasks related with meta data, you can tag your posts, Custom descriptions and titles. So your page can rank the created relevancy on Search engines and you can load different settings for different pages. Platinum SEO plugin Automatic 301 redirects permalink changes, META tags generation, avoids duplicate content, and does SEO optimization of post and page titles and a lots of other features. TGFI.net SEO WordPress Plugin It’s a modified version of all-in-one SEO Pack. It has some unique feature over All-in-one SEO plugin, It generate titles, meta descriptions and meta keywords automatically when overrides are not present. Google XML Sitemaps Sitemaps Generated by this tool are supported by  Google,  Yahoo,  Bing, and Ask. We all know Sitemaps make indexing of web pages easier for web crawlers. Crawlers can retrieve complete structure of site and more information by sitemaps. They notify all major search engines about new posts every time you create a new post. Sitemap Generator You can generate highly customizable sitemap for your WordPress page. You can choose what to show and what not to show, you can list the items in your choice of orde. It supports pages and permalinks and multi-level categories. SEO Slugs They can generate more search engine friendly URLs for your site. Slugs are filename assigned to your post , this plugin removes all  common words like ‘a’, ‘the’, ‘in’, ‘what’, ‘you’ from slug which are assigned automatically to your post. SEO Post Links This is a similar plugin to SEO Slug, it removes unnecessary keywords from slug to make it short and SEO friendly and you can fix the number of characters in your post. Automatic SEO links With this tool you can create auto linking in your post. You can use this tool for inter linking or external linking too. Just select your words, anchor text target URL nature of links ( Do fallow / No follow ). This plugin will replace the matches found in post, WP Backlinks A helpful plugin for link exchange , whenever any webmaster submits a link for link exchange, the plugin will spider webmasters site for reciprocal link, and if everything is found good , your link will be exchanged. SEO Title Tag You can optimize your Title  tags of  Word press blog through this plugin . You can also override the title tag with custom titles , mass editing and title tags for 404 pages which are the main feature of this plugin. 404 SEO plugin With this Plugin you can customize 404 page of your site; you can give customized error message and links to relevant pages of your site. Redirection A powerful plugins to manage 301 redirection and logs related with redirection, with this plugin you can track 404 errors and track the log of all redirected URLs , this plugin can redirect  post automatically when URL changes for that post. AddToAny This plugin helps your readers to share, save, email and bookmark your posts and pages. It supports more than a hundred social bookmarking , networking and sharing sites. SEO Friendly Images You can make SEO friendly images available on your site with the help of this tool. It updates images with proper titles and ALT tags. Robots Meta A plugin which prevents Search engines to index comments on your post, login and admin pages. It also allows to add tags for individual pages.

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  • Do SEO-friendly URLs really affect a page's ranking?

    - by Lee Harold
    SEO-friendly URLs are all the rage these days. But do they actually have a meaningful impact on a page's ranking in Google and other search engines? If so, why? If not, why not? (Note that I would absolutely agree that SEO-friendly URLs are nicer to use for human beings. My question is whether they actually make a difference to the ranking algorithms.) Update: As it turns out, the Google post that endorphine points to here has caused tremendous confusion in the SEO community. For a sampling of the discussion, see here, here, and here. Part of the problem is that the Google post is addressing the worst case where URL rewriting is done poorly and so you'd be better off sticking with a dynamic URL rather than a mangled static "SEO-friendly" URL. There's no question dynamic URLs can be crawled by Google and can achieve high rankings. Maybe it would be easier to reframe the question more concretely: given 2 otherwise equivalent pages, which will rank higher for the search "do seo friendly urls really affect page ranking"? A) http://stackoverflow.com/questions/505793/do-seo-friendly-urls-really-affect-a-pages-ranking or B) http://stackoverflow.com?question=505793 (a fake URL for comparison only)

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  • SEO effects of intermix of WP blog, custom PHP site and FB app game

    - by melbournetechlover
    We're a melbourne tech company in the process of building a custom site in PHP. We plan to launch a "pre-launch" page which is also custom coded (CSS3 on twitter bootstrap framework + HTML5 front end and PHP back end). On that site will be a link to a blog - the idea behind this is to build up ranking for a variety of relevant keywords prior to the full site going live (given the majority of the site is a member only community anyway so the blog is really the main way we'll be able to execute on-site SEO. Ideally, we would like to install wordpress in a subdirectory on our servers and just customise the header to look the same as the landing page of the website. But some questions and concerns... Is there any detrimental effect on SEO efforts in having two separate systems (one custom PHP, the other an installation of wordpress) to manage the blog vs the rest of the site? Are there any benefits or detriments to installing on a sub domain such as blog.sitename.com vs. sitename.com/blog. My preference would be sitename.com/blog as it feels neater - but open to suggestions based on knowledge of Google preferences. Separately, we are building a Facebook app which is under another site name. Again because we are launching this app first, from an SEO perspective, would it actually be better to run it from a sub domain on the main site - e.g. gamename.mainsitename.com instead of on app.gamename.com? Currently we have it on app.gamename.com, but if there are SEO benefits to moving it to the other domain and server then we'll do it. Basically we don't want to have our SEO efforts divided - will Google algorithms prefer two sites heavily referring traffic, or is it better to focus our efforts on one. I guess that's the crux of the issue. But the other one is - does Google care about traffic accessing a page built for the Facebook app iFrame - does that count toward rankings? Sorry I hope these questions aren't too complex - but we're in the tech world every day and still can't seem to find a good answer to these ones...hence I'm taking to the forums!! Free beer for whoever can give me a solid answer!

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  • URL slugs: ideal length, and the real SEO effects of these slugs

    - by tattvamasi
    this question is addressed widely on SO and outside it, but for some reason, instead of taking it as a good load of great advice, all this information is confusing me. ** Problem ** I already had, on one of my sites, "prettified" urls. I had taken out the query strings, rewritten the URLS, and the link was short enough for me, but had a problem: the ID of the item or post in the URL isn't good for users. One of the users asked is there's a way to get rid of numbers, and I thought it was better for users to just see a clue of the page content in the URL. ** Solution ** With this in mind, I am trying with a section of the site.Armed with 301 redirects, some parsing work, and a lot of patience, I have added the URL slugs to some blog entries, and the slug of the URL reports the title of the article (something close to http://example.com/my-news/terribly-boring-and-long-url-that-replaces-the-number-I-liked-so-much/ ** Problems after Solution ** The problem, as I see it, is that now the URL of those blog articles is very descriptive for sure, but it is also impossible to remember. So, this brings me to the same issue I had with my previous problem: if numbers say nothing and can't be remembered, what's the use of these slugs? I prefer to see http://example.com/my-news/1/ than http://example.com/my-news/terribly-boring-and-long-url-that-replaces-the-number-I-liked-so-much/ To avoid forcing my user to memorize my URLS, I have added a script that finds the closest match to the URL you type, and redirects there. This is something I like, because the page now acts as a sort of little search engine, and users can play with the URLS to find articles. ** Open questions ** I still have some open questions, and don't seem to be able to find an answer, because answers tend to contradict one another. 1) How many characters should an URL ideally be long? I've read the magic number 115 and am sticking to that, but am not sure. 2) Is this really good for SEO? One of those blog articles I have redirected, with ID number in the URL and all, ranked second on Google. I've just found this question, and the answer seems to be consistent with what I think URL slug and SEO - structure (but see this other question with the opposite opinion) 3) To make a question with a specific example, would this URL risk to be penalized? Is it acceptable? Is it too long? StackOverflow seems to have comparably long URLs, but I'm not sure it's a winning strategy in my case. I just wanted to facilitate my users without running into Google's algorithms.

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  • Can I use asterisks in URLs?

    - by KajMagnus
    Are there any reasons I shouldn't use an asterisk (*) in a URL? Background: With asterisks, I could provide these nice and user friendly (or what do you think??) URLs: example.com/some/folder/search-phrase* means search for pages with names starting with "search-phrase", located in /some/folder/. example.com/some/**/*search-phrase* means search for any page with "search-phrase" anywhere in its name. example.com/some/folder/* means list all pages in /some/folder/ (rather than showing the /some/folder/index page).

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  • Impact on SEO of adding categories/tags in front of the HTML title [closed]

    - by Mad Scientist
    Possible Duplicate: Does the order of keywords matter in a page title? All StackExchange sites add the most-used tag of a question in front of the HTML title for SEO purposes. On Stackoverflow for example this is usually the programming language, so you end up with a title like python - How do I do X? This has obviously an enourmous benefit on SEO as the programming language is an extremely important keyword that is very often omitted from the title. Now, my question is for the cases where the tag isn't an important keyword missing from the title, but just a category. So on Biology.SE for example one would have questions like biochemistry - How does protein X interact with Y? or on Skeptics medical science - Do vaccines cause autism? Those tags are usually not part of the search terms, they serve to categorize the content but users don't use those tags in their searches. How harmful is adding tags that are not used in searches in terms of SEO? Is there any hard data on the impact this practise might have on SEO? The negative aspects I can imagine, but have no data to show that it is actually a problem are: I heard that search engines dislike keyword stuffing and this might trigger some defense mechanisms against that It's a practise associated with less reputable sites, a keyword in front that doesn't fit the actual title well might look suspicious to some users. It wastes precious space in the title shown in search results.

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  • SEO title tag and earning a high rank on search engines [closed]

    - by Josh White
    Possible Duplicate: What are the best ways to increase your site's position in Google? One of the most basic SEO techiniques is including accurate description below 64 characters in the tags of each page. I was wondering if is considered ethical SEO to set up the contents based on a search keyword for example. So if the user searches for 'apples pictures' for example, then the title of the webpage would be 'apple pictures'. Note that the search keywords accurately describe my website contents because the title will always relate to the body of the webpage and 85-90% of the terms searched for will return corresponding results. Is this considered a good seo practice and is it ethical? Also, can someone explain what the idea is behind "linking"? I read somewhere that it is a good seo practice to link other websites and it is good when other websites link you. Does this mean that I should include as many links to other websites as possible (that are somehow relevant to my websites goal), also if I joined forums/services and posted my website url in the signature, would that still be considered other websites linking me?

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  • SEO questions about PR, Page Structure, and Other

    - by jasondavis
    A couple of basic questions related to SEO. 1) If I have a site that has several different niches that I am trying to promote from. Example Web Developer broke down into section of Web Design, Graphic Design, Programming, Software for SEO purposes, would it be better to use subdomains for these main sections or use the main domain with a folder like structure? 2) Is PR different for each page of a domain or ever page has a PR of the same on that domain? Also do sub-domains have a different PR? 3) When entering a hugely over saturated niche such as web-design, is it even possible to compete with the big sites that have been ranked on google #1 page for years? 4) Lastly, I have read about how important titles, link anchors, and headings are for SEO and how content is the most important. So left's say we are building a standard header, body, sidebar, footer page. In the the actual markup, would it be better to make sure the main content comes before the sidebar on the page or does this probably not make a difference? 5) I seen mentioned in another answer here that microformats can help with SEO, is there any fact behind this? Thank you for any info on this

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  • Tip/Trick: Fix Common SEO Problems Using the URL Rewrite Extension

    - by ScottGu
    Search engine optimization (SEO) is important for any publically facing web-site.  A large % of traffic to sites now comes directly from search engines, and improving your site’s search relevancy will lead to more users visiting your site from search engine queries.  This can directly or indirectly increase the money you make through your site. This blog post covers how you can use the free Microsoft URL Rewrite Extension to fix a bunch of common SEO problems that your site might have.  It takes less than 15 minutes (and no code changes) to apply 4 simple URL Rewrite rules to your site, and in doing so cause search engines to drive more visitors and traffic to your site.  The techniques below work equally well with both ASP.NET Web Forms and ASP.NET MVC based sites.  They also works with all versions of ASP.NET (and even work with non-ASP.NET content). [In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu] Measuring the SEO of your website with the Microsoft SEO Toolkit A few months ago I blogged about the free SEO Toolkit that we’ve shipped.  This useful tool enables you to automatically crawl/scan your site for SEO correctness, and it then flags any SEO issues it finds.  I highly recommend downloading and using the tool against any public site you work on.  It makes it easy to spot SEO issues you might have in your site, and pinpoint ways to optimize it further. Below is a simple example of a report I ran against one of my sites (www.scottgu.com) prior to applying the URL Rewrite rules I’ll cover later in this blog post:   Search Relevancy and URL Splitting Two of the important things that search engines evaluate when assessing your site’s “search relevancy” are: How many other sites link to your content.  Search engines assume that if a lot of people around the web are linking to your content, then it is likely useful and so weight it higher in relevancy. The uniqueness of the content it finds on your site.  If search engines find that the content is duplicated in multiple places around the Internet (or on multiple URLs on your site) then it is likely to drop the relevancy of the content. One of the things you want to be very careful to avoid when building public facing sites is to not allow different URLs to retrieve the same content within your site.  Doing so will hurt with both of the situations above.  In particular, allowing external sites to link to the same content with multiple URLs will cause your link-count and page-ranking to be split up across those different URLs (and so give you a smaller page rank than what it would otherwise be if it was just one URL).  Not allowing external sites to link to you in different ways sounds easy in theory – but you might wonder what exactly this means in practice and how you avoid it. 4 Really Common SEO Problems Your Sites Might Have Below are 4 really common scenarios that can cause your site to inadvertently expose multiple URLs for the same content.  When this happens external sites linking to yours will end up splitting their page links across multiple URLs - and as a result cause you to have a lower page ranking with search engines than you deserve. SEO Problem #1: Default Document IIS (and other web servers) supports the concept of a “default document”.  This allows you to avoid having to explicitly specify the page you want to serve at either the root of the web-site/application, or within a sub-directory.  This is convenient – but means that by default this content is available via two different publically exposed URLs (which is bad).  For example: http://scottgu.com/ http://scottgu.com/default.aspx SEO Problem #2: Different URL Casings Web developers often don’t realize URLs are case sensitive to search engines on the web.  This means that search engines will treat the following links as two completely different URLs: http://scottgu.com/Albums.aspx http://scottgu.com/albums.aspx SEO Problem #3: Trailing Slashes Consider the below two URLs – they might look the same at first, but they are subtly different. The trailing slash creates yet another situation that causes search engines to treat the URLs as different and so split search rankings: http://scottgu.com http://scottgu.com/ SEO Problem #4: Canonical Host Names Sometimes sites support scenarios where they support a web-site with both a leading “www” hostname prefix as well as just the hostname itself.  This causes search engines to treat the URLs as different and split search rankling: http://scottgu.com/albums.aspx/ http://www.scottgu.com/albums.aspx/ How to Easily Fix these SEO Problems in 10 minutes (or less) using IIS Rewrite If you haven’t been careful when coding your sites, chances are you are suffering from one (or more) of the above SEO problems.  Addressing these issues will improve your search engine relevancy ranking and drive more traffic to your site. The “good news” is that fixing the above 4 issues is really easy using the URL Rewrite Extension.  This is a completely free Microsoft extension available for IIS 7.x (on Windows Server 2008, Windows Server 2008 R2, Windows 7 and Windows Vista).  The great thing about using the IIS Rewrite extension is that it allows you to fix the above problems *without* having to change any code within your applications.  You can easily install the URL Rewrite Extension in under 3 minutes using the Microsoft Web Platform Installer (a free tool we ship that automates setting up web servers and development machines).  Just click the green “Install Now” button on the URL Rewrite Spotlight page to install it on your Windows Server 2008, Windows 7 or Windows Vista machine: Once installed you’ll find that a new “URL Rewrite” icon is available within the IIS 7 Admin Tool: Double-clicking the icon will open up the URL Rewrite admin panel – which will display the list of URL Rewrite rules configured for a particular application or site: Notice that our rewrite rule list above is currently empty (which is the default when you first install the extension).  We can click the “Add Rule…” link button in the top-right of the panel to add and enable new URL Rewriting logic for our site.  Scenario 1: Handling Default Document Scenarios One of the SEO problems I discussed earlier in this post was the scenario where the “default document” feature of IIS causes you to inadvertently expose two URLs for the same content on your site.  For example: http://scottgu.com/ http://scottgu.com/default.aspx We can fix this by adding a new IIS Rewrite rule that automatically redirects anyone who navigates to the second URL to instead go to the first one.  We will setup the HTTP redirect to be a “permanent redirect” – which will indicate to search engines that they should follow the redirect and use the new URL they are redirected to as the identifier of the content they retrieve.  Let’s look at how we can create such a rule.  We’ll begin by clicking the “Add Rule” link in the screenshot above.  This will cause the below dialog to display: We’ll select the “Blank Rule” template within the “Inbound rules” section to create a new custom URL Rewriting rule.  This will display an empty pane like below: Don’t worry – setting up the above rule is easy.  The following 4 steps explain how to do so: Step 1: Name the Rule Our first step will be to name the rule we are creating.  Naming it with a descriptive name will make it easier to find and understand later.  Let’s name this rule our “Default Document URL Rewrite” rule: Step 2: Setup the Regular Expression that Matches this Rule Our second step will be to specify a regular expression filter that will cause this rule to execute when an incoming URL matches the regex pattern.   Don’t worry if you aren’t good with regular expressions - I suck at them too. The trick is to know someone who is good at them or copy/paste them from a web-site.  Below we are going to specify the following regular expression as our pattern rule: (.*?)/?Default\.aspx$ This pattern will match any URL string that ends with Default.aspx. The "(.*?)" matches any preceding character zero or more times. The "/?" part says to match the slash symbol zero or one times. The "$" symbol at the end will ensure that the pattern will only match strings that end with Default.aspx.  Combining all these regex elements allows this rule to work not only for the root of your web site (e.g. http://scottgu.com/default.aspx) but also for any application or subdirectory within the site (e.g. http://scottgu.com/photos/default.aspx.  Because the “ignore case” checkbox is selected it will match both “Default.aspx” as well as “default.aspx” within the URL.   One nice feature built-into the rule editor is a “Test pattern” button that you can click to bring up a dialog that allows you to test out a few URLs with the rule you are configuring: Above I've added a “products/default.aspx” URL and clicked the “Test” button.  This will give me immediate feedback on whether the rule will execute for it.  Step 3: Setup a Permanent Redirect Action We’ll then setup an action to occur when our regular expression pattern matches the incoming URL: In the dialog above I’ve changed the “Action Type” drop down to be a “Redirect” action.  The “Redirect Type” will be a HTTP 301 Permanent redirect – which means search engines will follow it. I’ve also set the “Redirect URL” property to be: {R:1}/ This indicates that we want to redirect the web client requesting the original URL to a new URL that has the originally requested URL path - minus the "Default.aspx" in it.  For example, requests for http://scottgu.com/default.aspx will be redirected to http://scottgu.com/, and requests for http://scottgu.com/photos/default.aspx will be redirected to http://scottgu.com/photos/ The "{R:N}" regex construct, where N >= 0, is called a back-reference and N is the back-reference index. In the case of our pattern "(.*?)/?Default\.aspx$", if the input URL is "products/Default.aspx" then {R:0} will contain "products/Default.aspx" and {R:1} will contain "products".  We are going to use this {R:1}/ value to be the URL we redirect users to.  Step 4: Apply and Save the Rule Our final step is to click the “Apply” button in the top right hand of the IIS admin tool – which will cause the tool to persist the URL Rewrite rule into our application’s root web.config file (under a <system.webServer/rewrite> configuration section): <configuration>     <system.webServer>         <rewrite>             <rules>                 <rule name="Default Document" stopProcessing="true">                     <match url="(.*?)/?Default\.aspx$" />                     <action type="Redirect" url="{R:1}/" />                 </rule>             </rules>         </rewrite>     </system.webServer> </configuration> Because IIS 7.x and ASP.NET share the same web.config files, you can actually just copy/paste the above code into your web.config files using Visual Studio and skip the need to run the admin tool entirely.  This also makes adding/deploying URL Rewrite rules with your ASP.NET applications really easy. Step 5: Try the Rule Out Now that we’ve saved the rule, let’s try it out on our site.  Try the following two URLs on my site: http://scottgu.com/ http://scottgu.com/default.aspx Notice that the second URL automatically redirects to the first one.  Because it is a permanent redirect, search engines will follow the URL and should update the page ranking of http://scottgu.com to include links to http://scottgu.com/default.aspx as well. Scenario 2: Different URL Casing Another common SEO problem I discussed earlier in this post is that URLs are case sensitive to search engines on the web.  This means that search engines will treat the following links as two completely different URLs: http://scottgu.com/Albums.aspx http://scottgu.com/albums.aspx We can fix this by adding a new IIS Rewrite rule that automatically redirects anyone who navigates to the first URL to instead go to the second (all lower-case) one.  Like before, we will setup the HTTP redirect to be a “permanent redirect” – which will indicate to search engines that they should follow the redirect and use the new URL they are redirected to as the identifier of the content they retrieve. To create such a rule we’ll click the “Add Rule” link in the URL Rewrite admin tool again.  This will cause the “Add Rule” dialog to appear again: Unlike the previous scenario (where we created a “Blank Rule”), with this scenario we can take advantage of a built-in “Enforce lowercase URLs” rule template.  When we click the “ok” button we’ll see the following dialog which asks us if we want to create a rule that enforces the use of lowercase letters in URLs: When we click the “Yes” button we’ll get a pre-written rule that automatically performs a permanent redirect if an incoming URL has upper-case characters in it – and automatically send users to a lower-case version of the URL: We can click the “Apply” button to use this rule “as-is” and have it apply to all incoming URLs to our site.  Because my www.scottgu.com site uses ASP.NET Web Forms, I’m going to make one small change to the rule we generated above – which is to add a condition that will ensure that URLs to ASP.NET’s built-in “WebResource.axd” handler are excluded from our case-sensitivity URL Rewrite logic.  URLs to the WebResource.axd handler will only come from server-controls emitted from my pages – and will never be linked to from external sites.  While my site will continue to function fine if we redirect these URLs to automatically be lower-case – doing so isn’t necessary and will add an extra HTTP redirect to many of my pages.  The good news is that adding a condition that prevents my URL Rewriting rule from happening with certain URLs is easy.  We simply need to expand the “Conditions” section of the form above We can then click the “Add” button to add a condition clause.  This will bring up the “Add Condition” dialog: Above I’ve entered {URL} as the Condition input – and said that this rule should only execute if the URL does not match a regex pattern which contains the string “WebResource.axd”.  This will ensure that WebResource.axd URLs to my site will be allowed to execute just fine without having the URL be re-written to be all lower-case. Note: If you have static resources (like references to .jpg, .css, and .js files) within your site that currently use upper-case characters you’ll probably want to add additional condition filter clauses so that URLs to them also don’t get redirected to be lower-case (just add rules for patterns like .jpg, .gif, .js, etc).  Your site will continue to work fine if these URLs get redirected to be lower case (meaning the site won’t break) – but it will cause an extra HTTP redirect to happen on your site for URLs that don’t need to be redirected for SEO reasons.  So setting up a condition clause makes sense to add. When I click the “ok” button above and apply our lower-case rewriting rule the admin tool will save the following additional rule to our web.config file: <configuration>     <system.webServer>         <rewrite>             <rules>                 <rule name="Default Document" stopProcessing="true">                     <match url="(.*?)/?Default\.aspx$" />                     <action type="Redirect" url="{R:1}/" />                 </rule>                 <rule name="Lower Case URLs" stopProcessing="true">                     <match url="[A-Z]" ignoreCase="false" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{ToLower:{URL}}" />                 </rule>             </rules>         </rewrite>     </system.webServer> </configuration> Try the Rule Out Now that we’ve saved the rule, let’s try it out on our site.  Try the following two URLs on my site: http://scottgu.com/Albums.aspx http://scottgu.com/albums.aspx Notice that the first URL (which has a capital “A”) automatically does a redirect to a lower-case version of the URL.  Scenario 3: Trailing Slashes Another common SEO problem I discussed earlier in this post is the scenario of trailing slashes within URLs.  The trailing slash creates yet another situation that causes search engines to treat the URLs as different and so split search rankings: http://scottgu.com http://scottgu.com/ We can fix this by adding a new IIS Rewrite rule that automatically redirects anyone who navigates to the first URL (that does not have a trailing slash) to instead go to the second one that does.  Like before, we will setup the HTTP redirect to be a “permanent redirect” – which will indicate to search engines that they should follow the redirect and use the new URL they are redirected to as the identifier of the content they retrieve.  To create such a rule we’ll click the “Add Rule” link in the URL Rewrite admin tool again.  This will cause the “Add Rule” dialog to appear again: The URL Rewrite admin tool has a built-in “Append or remove the trailing slash symbol” rule template.  When we select it and click the “ok” button we’ll see the following dialog which asks us if we want to create a rule that automatically redirects users to a URL with a trailing slash if one isn’t present: Like within our previous lower-casing rewrite rule we’ll add one additional condition clause that will exclude WebResource.axd URLs from being processed by this rule.  This will avoid an unnecessary redirect for happening for those URLs. When we click the “OK” button we’ll get a pre-written rule that automatically performs a permanent redirect if the URL doesn’t have a trailing slash – and if the URL is not processed by either a directory or a file.  This will save the following additional rule to our web.config file: <configuration>     <system.webServer>         <rewrite>             <rules>                 <rule name="Default Document" stopProcessing="true">                     <match url="(.*?)/?Default\.aspx$" />                     <action type="Redirect" url="{R:1}/" />                 </rule>                 <rule name="Lower Case URLs" stopProcessing="true">                     <match url="[A-Z]" ignoreCase="false" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{ToLower:{URL}}" />                 </rule>                 <rule name="Trailing Slash" stopProcessing="true">                     <match url="(.*[^/])$" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{REQUEST_FILENAME}" matchType="IsDirectory" negate="true" />                         <add input="{REQUEST_FILENAME}" matchType="IsFile" negate="true" />                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{R:1}/" />                 </rule>             </rules>         </rewrite>     </system.webServer> </configuration> Try the Rule Out Now that we’ve saved the rule, let’s try it out on our site.  Try the following two URLs on my site: http://scottgu.com http://scottgu.com/ Notice that the first URL (which has no trailing slash) automatically does a redirect to a URL with the trailing slash.  Because it is a permanent redirect, search engines will follow the URL and update the page ranking. Scenario 4: Canonical Host Names The final SEO problem I discussed earlier are scenarios where a site works with both a leading “www” hostname prefix as well as just the hostname itself.  This causes search engines to treat the URLs as different and split search rankling: http://www.scottgu.com/albums.aspx http://scottgu.com/albums.aspx We can fix this by adding a new IIS Rewrite rule that automatically redirects anyone who navigates to the first URL (that has a www prefix) to instead go to the second URL.  Like before, we will setup the HTTP redirect to be a “permanent redirect” – which will indicate to search engines that they should follow the redirect and use the new URL they are redirected to as the identifier of the content they retrieve.  To create such a rule we’ll click the “Add Rule” link in the URL Rewrite admin tool again.  This will cause the “Add Rule” dialog to appear again: The URL Rewrite admin tool has a built-in “Canonical domain name” rule template.  When we select it and click the “ok” button we’ll see the following dialog which asks us if we want to create a redirect rule that automatically redirects users to a primary host name URL: Above I’m entering the primary URL address I want to expose to the web: scottgu.com.  When we click the “OK” button we’ll get a pre-written rule that automatically performs a permanent redirect if the URL has another leading domain name prefix.  This will save the following additional rule to our web.config file: <configuration>     <system.webServer>         <rewrite>             <rules>                 <rule name="Cannonical Hostname">                     <match url="(.*)" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{HTTP_HOST}" pattern="^scottgu\.com$" negate="true" />                     </conditions>                     <action type="Redirect" url="http://scottgu.com/{R:1}" />                 </rule>                 <rule name="Default Document" stopProcessing="true">                     <match url="(.*?)/?Default\.aspx$" />                     <action type="Redirect" url="{R:1}/" />                 </rule>                 <rule name="Lower Case URLs" stopProcessing="true">                     <match url="[A-Z]" ignoreCase="false" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{ToLower:{URL}}" />                 </rule>                 <rule name="Trailing Slash" stopProcessing="true">                     <match url="(.*[^/])$" />                     <conditions logicalGrouping="MatchAll" trackAllCaptures="false">                         <add input="{REQUEST_FILENAME}" matchType="IsDirectory" negate="true" />                         <add input="{REQUEST_FILENAME}" matchType="IsFile" negate="true" />                         <add input="{URL}" pattern="WebResource.axd" negate="true" />                     </conditions>                     <action type="Redirect" url="{R:1}/" />                 </rule>             </rules>         </rewrite>     </system.webServer> </configuration> Try the Rule Out Now that we’ve saved the rule, let’s try it out on our site.  Try the following two URLs on my site: http://www.scottgu.com/albums.aspx http://scottgu.com/albums.aspx Notice that the first URL (which has the “www” prefix) now automatically does a redirect to the second URL which does not have the www prefix.  Because it is a permanent redirect, search engines will follow the URL and update the page ranking. 4 Simple Rules for Improved SEO The above 4 rules are pretty easy to setup and should take less than 15 minutes to configure on existing sites you already have.  The beauty of using a solution like the URL Rewrite Extension is that you can take advantage of it without having to change code within your web-site – and without having to break any existing links already pointing at your site.  Users who follow existing links will be automatically redirected to the new URLs you wish to publish.  And search engines will start to give your site a higher search relevancy ranking – which will list your site higher in search results and drive more traffic to it. Customizing your URL Rewriting rules further is easy to-do either by editing the web.config file directly, or alternatively, just double click the URL Rewrite icon within the IIS 7.x admin tool and it will list all the active rules for your web-site or application: Clicking any of the rules above will open the rules editor back up and allow you to tweak/customize/save them further. Summary Measuring and improving SEO is something every developer building a public-facing web-site needs to think about and focus on.  If you haven’t already, download and use the SEO Toolkit to analyze the SEO of your sites today. New URL Routing features in ASP.NET MVC and ASP.NET Web Forms 4 make it much easier to build applications that have more control over the URLs that are published.  Tools like the URL Rewrite Extension that I’ve talked about in this blog post make it much easier to improve the URLs that are published from sites you already have built today – without requiring you to change a lot of code. The URL Rewrite Extension provides a bunch of additional great capabilities – far beyond just SEO - as well.  I’ll be covering these additional capabilities more in future blog posts. Hope this helps, Scott

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  • SEO techniques for a complete Flex Website

    - by Bobby Francis Joseph
    I am planning to build a website completely in Flex. All the contents will be static. No DB will be used. Unfortunately I am not building the website for PUMA or NIKE and so SEO is important. There is an overwhelming and confusing information out there about Flex and SEO. The following is a piece of information I found on the web " FLEX( Flash ) uses XML as a primary source of content, and XHTML is just a custom XML. The idea is to to use the HTML pages as XML content for the FLEX( Flash ) application. The XML can be read and indexed by the search engines, and it’s also the ideal content source for your FLEX( Flash ) application.' It goes on to explain how this can be done. Is this really that simple. " Could someone give some credible links. SEO is important for me since I am planning to build the site for a resort.

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  • Need Help With Finding SEO Company/Individual

    - by three3
    Hi everyone, I am fairly new to SEO and I have done all of the tactics and operations that I know to do to help my site rank to the number 1 spot on Google. I know that no one can guarantee the number 1 spot on Google or on any other search engine but I cannot even seem to get my website to the first page of Google's search results. My company is looking to hire a company or individual to work on our SEO. Does anyone here know of an SEO company or individual that has had good results in the past with getting a website to the front of Google, and preferably to the number 1 spot on Google? We are willing to pay a large sum of money for our keywords to rank on the front of Google search results. Any suggestions are welcome. Thanks John

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  • Need Help With Finding SEO Company/Individual

    - by three3
    I am fairly new to SEO and I have done all of the tactics and operations that I know to do to help my site rank to the number 1 spot on Google. I know that no one can guarantee the number 1 spot on Google or on any other search engine but I cannot even seem to get my website to the first page of Google's search results. My company is looking to hire a company or individual to work on our SEO. Does anyone here know of an SEO company or individual that has had good results in the past with getting a website to the front of Google, and preferably to the number 1 spot on Google? We are willing to pay a large sum of money for our keywords to rank on the front of Google search results. Any suggestions are welcome. Thanks John

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  • Website URL layout & structure for SEO & PR

    - by Junaid Saeed
    i have already mastered the skills of building a page to comply with SEO requirements. What i want to do is customize the URL based parameters for best SEO & PR. I run wallpapers blog wallz which provides different resolution desktop wallpapers I am thinking about expanding the site to provide wallpapers for multiple devices like iphone, android, pc etc etc My goal is to provide users ease by detecting their devices and directing them to the relative portion of site, keeping that in mind also keep my URLs in a SEO friendly manner. i have the following two options for my URL structure wallpapers.com \ iphone \ **or** iphone . wallpapers . com wallpapers.com \ galaxyS3 \ **or** galaxys3 . wallpapers . com subdomain or subfolders, which one is a better option, i will separate interfaces for ever subdomain\subfolder basing on the specific device. And after this the URL structure will be like wallpapers.com \ galaxyS3 \ Cars \ Ferrai 550 . html galaxys3.wallpapers.com \ Cars \ Ferrai 550 . html what is the better way for me to proceed in

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  • Does iframe affect SEO of its parent page?

    - by Xu Jiawan
    I would like to know that, does iframe affect the SEO of its parent page (the page contains iframe)? I've done some searching, such as Do we still need to avoid using frame/iframe for good SEO? and Using iFrame: SEO and Accessibility Points, which tell me that: The content in an iframe is not considered part of the parent page. The page within an iframe may be spidered and indexed (or it may be not) but no PR is definitely passed. But these are the content in the iframe, what about the parent page? Does the PageRank of the parent page will decrease because the iframe? Or maybe Googlebot wouldn't crawl the parent page? Or is the parent page not affected at all?

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  • Does the keyword blog in url impove seo?

    - by slow diver
    I have seen a couple of site which has high number of hits. They are mostly tutorial sites and blogs that address software issue/errors. I wonder if the kewybord "blog" has a very positive effect in SEO? In my own site, I have install word press in root folder to avoid any blog keyword. I also did this to keep urls shallow (deeper url are not good for SEO). But I may want to think on it again. The sites I am referring too are http://blog.sqlauthority.com http://veerasundar.com/blog/2011/11/making-xampp-to-serve-any-directory-outside-htdocs/ I know there are standard (sort of) class names or ID that identify different contents and makes it easier for the search engine to identify contents like, "container", "menu". The use of word "blog" would mean this is about dicussing/tutoring something and have a very positive effect on SEO?

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  • SEO and unique IDs in urls

    - by kokoko
    I have a web site who's home page is at http://domain.com when a new user first hits the web site I'm creating a unique id of 5 chars for them (for example 'abcde' and redirecting them to http://domain.com/abcde so they can later bookmark and return to their workspace. My question is what's the best approach for SEO purposes, I need the main url domain.com to be indexed but google will also get the redirect and will not index the main page. I know about canonical urls, but this applies only when the domain.com url does not redirect also should I use 301 or 302 code in the redirect ?

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  • Best S.E.O. practice for backlinking etc

    - by Aaron Lee
    I'm currently working on a website that I am really looking to optimise in terms of search engines, i've been submitting between 5-20 directory submissions daily, i've validated and optimised my code and i've joined a lot of forums etc to speak of the website in question, however, I don't seem to be making much of an impact in terms of Google. I know that S.E.O. takes a while to start making an impact, and that Google prefers sites that a regularly updated and aged, but are there any more practices that can really help with organic results in Search engines. I have looked on Google itself, and a few other SE's but nobody is willing to talk about extensive S.E.O. practices as they normally don't want people knowing their formula's for S.E.O., also does anyone know of a decent piece of software that really looks into the in's and out's of your page and provides feedback, I usually use http://www.woorank.com, but only using one program doesn't show if it's exactly correct in what it's saying. If anyone could help it would be much appreciated, thank you very much.

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  • SEO Implications of blog on site versus offsite?

    - by Kelli Davis
    I recently added a blog to one of our company's websites, and was confident that this increase in content on the site would have only positive SEO results. My boss, however, feels that we should have instead located the blog off-site, on a blogging platform such as Wordpress, Typepad, etc., in order to generate a backlink (assuming we'd link from blogging platform back to website.) While I know that backlinks are important for SEO, isn't content creation equally, if not more, important? Granted, I'd be creating content either way, but I figured we'd get more site traffic by having the blog located on our site versus a separate blogging platform. Am I incorrect in my priorities here? Boss's TOP priority is increasing the ranking of our website, so maybe a backlink would be better...? If we do need to relocate the blog to an off-site platform, is there a blogging platform that is more conducive to SEO than others? Is there a platform from which backlinks would be more valuable than others?

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  • Where to Get Expert SEO Help and Best SEO Information to Help Boost Your Online Business

    Traffic is the lifeblood of any online business. Without it, your online business is considered not existing; and without it, it will not earn a dime. Whatever products or services you sell, you definitely need to gain or maintain a good amount of traffic to your site through a robust Search Engine Optimization or SEO campaign. But how can SEO help you boost your business exactly? If you are reading this article, chances are, you are looking for helpful SEO information to improve your website's rank in search engines. SEO, as the name suggests, helps you optimize your website to give it excellent visibility in search engines.

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  • Duplicate content in Top Level Domain and country specific website

    - by Ando
    I have myproduct.com which is my master product page. For UK I also own myproduct.co.uk which is a copy of myproduct.com with some localized content: landing page, promotions, prices, and specific tags. But there is also duplicate content: myproduct.com/FAQs/ is the same as myproduct.co.uk/FAQs/ I don't want to do a redirect from myproduct.co.uk/FAQs/ to myproduct.com/FAQs/ as I don't want people to leave the localized website. The myproduct.com/FAQs/ is my "go-to" FAQ page and it's the most likely to be up to date - so I want this page to be indexed my search engines, where as I don't care about myproduct.co.uk/FAQs/ being indexed (unless indexing this page would increase my page rank :) ). What to do now to be SEO friendly & SEO optimal? Stop indexing of myproduct.co.uk/FAQs/ via robots.txt? Do some rel="alternate" hreflang="x" configuring on both /FAQs/ page? Something else?

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  • Rewrite Generic URLs into real URLs on Google Analytics

    - by valdroni
    I have an iPhone app for a forum which also has a limited Google Analytics reporting. This app reports the page views in following generic form: /forum/67 /thread/29036 etc... The numbers above represent forum and thread ID's I am trying to set an Advanced filter, which will rewrite/report the page views in Google Analytics in following form: http://www.mysite.com/forum-67.html http://www.mysite.com/thread-29036.html Can someone please assist me in creating an Advanced Google Analytics filter which will enable me to see URL's so they can be live and send to correct page. Is there another method to achieve what I'm looking for ? Obviously there will be a need for some RegExp matches, but I cannot get around it.

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