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• Database-as-a-Service on Exadata Cloud

  - by Gagan Chawla

  Note – Oracle Enterprise Manager 12c DBaaS is platform agnostic and is designed to work on Exadata/non-Exadata, physical/virtual, Oracle/non Oracle platforms and it’s not a mandatory requirement to use Exadata as the base platform. Database-as-a-Service (DBaaS) is an important trend these days and the top business drivers motivating customers towards private database cloud model include constant pressure to reduce IT Costs and Complexity, and also to be able to improve Agility and Quality of Service. The first step many enterprises take in their journey towards cloud computing is to move to a consolidated and standardized environment and Exadata being already a proven best-in-class popular consolidation platform, we are seeing now more and more customers starting to evolve from Exadata based platform into an agile self service driven private database cloud using Oracle Enterprise Manager 12c. Together Exadata Database Machine and Enterprise Manager 12c provides industry’s most comprehensive and integrated solution to transform from a typical silo’ed environment into enterprise class database cloud with self service, rapid elasticity and pay-per-use capabilities.   In today’s post, I’ll list down the important steps to enable DBaaS on Exadata using Enterprise Manager 12c. These steps are chalked down based on a recent DBaaS implementation from a real customer engagement - Project Planning - First step involves defining the scope of implementation, mapping functional requirements and objectives to use cases, defining high availability, network, security requirements, and delivering the project plan. In a Cloud project you plan around technology, business and processes all together so ensure you engage your actual end users and stakeholders early on in the project right from the scoping and planning stage. Setup your EM 12c Cloud Control Site – Once the project plan approval and sign off from stakeholders is achieved, refer to EM 12c Install guide and these are some important tips to follow during the site setup phase - Review the new EM 12c Sizing paper before you get started with install Cloud, Chargeback and Trending, Exadata plug ins should be selected to deploy during install Refer to EM 12c Administrator’s guide for High Availability, Security, Network/Firewall best practices and options Your management and managed infrastructure should not be combined i.e. EM 12c repository should not be hosted on same Exadata where target Database Cloud is to be setup Setup Roles and Users – Cloud Administrator (EM_CLOUD_ADMINISTRATOR), Self Service Administrator (EM_SSA_ADMINISTRATOR), Self Service User (EM_SSA_USER) are the important roles required for cloud lifecycle management. Roles and users are managed by Super Administrator via Setup menu –> Security option. For Self Service/SSA users custom role(s) based on EM_SSA_USER should be created and EM_USER, PUBLIC roles should be revoked during SSA user account creation. Configure Software Library – Cloud Administrator logs in and in this step configures software library via Enterprise menu –> provisioning and patching option and the storage location is OMS shared filesystem. Software Library is the centralized repository that stores all software entities and is often termed as ‘local store’. Setup Self Update – Self Update is one of the most innovative and cool new features in EM 12c framework. Self update can be accessed via Setup -> Extensibility option by Super Administrator and is the unified delivery mechanism to get all new and updated entities (Agent software, plug ins, connectors, gold images, provisioning bundles etc) in EM 12c. Deploy Agents on all Compute nodes, and discover Exadata targets – Refer to Exadata discovery cookbook for detailed walkthrough to ensure successful discovery of Exadata targets. Configure Privilege Delegation Settings – This step involves deployment of privilege setting template on all the nodes by Super Administrator via Setup menu -> Security option with the option to define whether to use sudo or powerbroker for all provisioning and patching operations. Provision Grid Infrastructure with RAC Database on Compute Nodes – Software is provisioned in this step via a provisioning profile using EM 12c database provisioning. In case of Exadata, Grid Infrastructure and RAC Database software is already deployed on compute nodes via OneCommand from Oracle, so SSA Administrator just needs to discover Oracle Homes and Listener as EM targets. Databases will be created as and when users request for databases from cloud. Customize Create Database Deployment Procedure – the actual database creation steps are "templatized" in this step by Self Service Administrator and the newly saved deployment procedure will be used during service template creation in next step. This is an important step and make sure you have locked all the required variables marked as locked as ‘Y’ in this table. Setup Self Service Portal – This step involves setting up of zones, user quotas, service templates, chargeback plan. The SSA portal is setup by Self Service Administrator via Setup menu -> Cloud -> Database option and following guided workflow. Refer to DBaaS cookbook for details. You also have an option to customize SSA login page via steps documented in EM 12c Cloud Administrator’s guide Final Checks – Define and document process guidelines for SSA users and administrators. Get your SSA users trained on Self Service Portal features and overall DBaaS model and SSA administrators should be familiar with Self Service Portal setup pieces, EM 12c database lifecycle management capabilities and overall EM 12c monitoring framework. GO LIVE – Announce rollout of Database-as-a-Service to your SSA users. Users can login to the Self Service Portal and request/monitor/view their databases in Exadata based database cloud. Congratulations! You just delivered a successful database cloud implementation project! In future posts, we will cover these additional useful topics around database cloud – DBaaS Implementation tips and tricks – right from setup to self service to managing the cloud lifecycle ‘How to’ enable real production databases copies in DBaaS with rapid provisioning in database cloud Case study of a customer who recently achieved success with their transformational journey from traditional silo’ed environment on to Exadata based database cloud using Enterprise Manager 12c. More Information – Podcast on Database as a Service using Oracle Enterprise Manager 12c Oracle Enterprise Manager 12c Installation and Administration guide, Cloud Administration guide DBaaS Cookbook Exadata Discovery Cookbook Screenwatch: Private Database Cloud: Set Up the Cloud Self-Service Portal Screenwatch: Private Database Cloud: Use the Cloud Self-Service Portal Stay Connected: Twitter |  Face book |  You Tube |  Linked in |  Newsletter

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• Joy! | Important Information About Your iPad 3G

  - by Jeff Julian

  Looks like I was one of the lucky 114,000 who AT&T lost their email to “hackers”.  Why is “hackers” in “double quotes”.  I can just imagine some executive at AT&T in their “Oh No, We Messed Up Meeting” saying, what happened?  Then someone replied, well we have had a breach and “hackers” broke in (using the quote in the air gesture) and stole our iPad 3G customers emails. Oh well, I am sure my email has been sold and sold again by many different vendors, why not AT&T now.  At least Dorothy Attwood could have gave us her email to give to someone else instead of blinking it through a newsletter system. June 13, 2010 Dear Valued AT&T Customer, Recently there was an issue that affected some of our customers with AT&T 3G service for iPad resulting in the release of their customer email addresses. I am writing to let you know that no other information was exposed and the matter has been resolved.  We apologize for the incident and any inconvenience it may have caused. Rest assured, you can continue to use your AT&T 3G service on your iPad with confidence. Here’s some additional detail: On June 7 we learned that unauthorized computer “hackers” maliciously exploited a function designed to make your iPad log-in process faster by pre-populating an AT&T authentication page with the email address you used to register your iPad for 3G service.  The self-described hackers wrote software code to randomly generate numbers that mimicked serial numbers of the AT&T SIM card for iPad – called the integrated circuit card identification (ICC-ID) – and repeatedly queried an AT&T web address.   When a number generated by the hackers matched an actual ICC-ID, the authentication page log-in screen was returned to the hackers with the email address associated with the ICC-ID already populated on the log-in screen. The hackers deliberately went to great efforts with a random program to extract possible ICC-IDs and capture customer email addresses.  They then put together a list of these emails and distributed it for their own publicity. As soon as we became aware of this situation, we took swift action to prevent any further unauthorized exposure of customer email addresses.  Within hours, AT&T disabled the mechanism that automatically populated the email address. Now, the authentication page log-in screen requires the user to enter both their email address and their password. I want to assure you that the email address and ICC-ID were the only information that was accessible. Your password, account information, the contents of your email, and any other personal information were never at risk.  The hackers never had access to AT&T communications or data networks, or your iPad.  AT&T 3G service for other mobile devices was not affected. While the attack was limited to email address and ICC-ID data, we encourage you to be alert to scams that could attempt to use this information to obtain other data or send you unwanted email. You can learn more about phishing by visiting the AT&T website. AT&T takes your privacy seriously and does not tolerate unauthorized access to its customers’ information or company websites.   We will cooperate with law enforcement in any investigation of unauthorized system access and to prosecute violators to the fullest extent of the law. AT&T acted quickly to protect your information – and we promise to keep working around the clock to keep your information safe.  Thank you very much for your understanding, and for being an AT&T customer. Sincerely, Dorothy Attwood Senior Vice President, Public Policy and Chief Privacy Officer for AT&T Technorati Tags: AT&T,iPad 3G,Email

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• Why Ultra-Low Power Computing Will Change Everything

  - by Tori Wieldt

  The ARM TechCon keynote "Why Ultra-Low Power Computing Will Change Everything" was anything but low-powered. The speaker, Dr. Johnathan Koomey, knows his subject: he is a Consulting Professor at Stanford University, worked for more than two decades at Lawrence Berkeley National Laboratory, and has been a visiting professor at Stanford University, Yale University, and UC Berkeley's Energy and Resources Group. His current focus is creating a standard (computations per kilowatt hour) and measuring computer energy consumption over time. The trends are impressive: energy consumption has halved every 1.5 years for the last 60 years. Battery life has made roughly a 10x improvement each decade since 1960. It's these improvements that have made laptops and cell phones possible. What does the future hold? Dr. Koomey said that in the past, the race by chip manufacturers was to create the fastest computer, but the priorities have now changed. New computers are tiny, smart, connected and cheap. "You can't underestimate the importance of a shift in industry focus from raw performance to power efficiency for mobile devices," he said. There is also a confluence of trends in computing, communications, sensors, and controls. The challenge is how to reduce the power requirements for these tiny devices. Alternate sources of power that are being explored are light, heat, motion, and even blood sugar. The University of Michigan has produced a miniature sensor that harnesses solar energy and could last for years without needing to be replaced. Also, the University of Washington has created a sensor that scavenges power from existing radio and TV signals.Specific devices designed for a purpose are much more efficient than general purpose computers. With all these sensors, instead of big data, developers should focus on nano-data, personalized information that will adjust the lights in a room, a machine, a variable sign, etc.Dr. Koomey showed some examples:The Proteus Digital Health Feedback System, an ingestible sensor that transmits when a patient has taken their medicine and is powered by their stomach juices. (Gives "powered by you" a whole new meaning!) Streetline Parking Systems, that provide real-time data about available parking spaces. The information can be sent to your phone or update parking signs around the city to point to areas with available spaces. Less driving around looking for parking spaces!The BigBelly trash system that uses solar power, compacts trash, and sends a text message when it is full. This dramatically reduces the number of times a truck has to come to pick up trash, freeing up resources and slashing fuel costs. This is a classic example of the efficiency of moving "bits not atoms." But researchers are approaching the physical limits of sensors, Dr. Kommey explained. With the current rate of technology improvement, they'll reach the three-atom transistor by 2041. Once they hit that wall, it will force a revolution they way we do computing. But wait, researchers at Purdue University and the University of New South Wales are both working on a reliable one-atom transistors! Other researchers are working on "approximate computing" that will reduce computing requirements drastically. So it's unclear where the wall actually is. In the meantime, as Dr. Koomey promised, ultra-low power computing will change everything.

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• Closing the gap between strategy and execution with Oracle Business Intelligence 11g

  - by manan.goel(at)oracle.com

  Wikipedia defines strategy as a plan of action designed to achieve a particular goal. An example of this is General Electric's acquisitions and divestiture strategy (plan) designed to propel GE to number 1 or 2 place (goal) in every business segment that it operated in. Execution on the other hand can be defined as the actions taken to getting things done. In GE's case execution will be steps followed for mergers/acquisitions or divestiture. Business press has written extensively about the importance of both strategy and execution in achieving desired business objectives. Perhaps the quote from Thomas Edison says it best - "vision without execution is hallucination". Conversely, it can be said that "execution without vision" is well may be "wishful thinking". Research overwhelmingly point towards the wide gap between strategy and execution. According to a published study, 49% of surveyed executives perceive a gap between their organizations' ability to develop and communicate sound strategies and their ability to implement those strategies. Further, of these respondents, 64% don't have full confidence that their companies will be able to close the gap. Having established the severity and importance of the problem let's talk about the reasons for the strategy-execution gap. The common reasons include: -        Lack of clearly defined goals -        Lack of consistent measure of success -        Lack of ownership -        Lack of alignment -        Lack of communication -        Lack of proper execution -        Lack of monitoring       There are multiple approaches to solving the problem including organizational development practices, technology enablement etc. In most cases a combination of approaches is required to achieve the desired result. For the purposes of this discussion, I'll focus on technology.  Imagine an integrated closed loop technology platform that automates the entire management cycle from defining strategy to assigning ownership to communicating goals to achieving alignment to collaboration to taking actions to monitoring progress and achieving mid course corrections. Besides, for best ROI and lowest TCO such a system should also have characteristics like:  Complete -        Full functionality -        Rich end user access Open -        Any data source -        Any business application -        Any technology stack  Integrated -        Common metadata -        Common security -        Common system management From a capabilities perspective the system should provide the following capabilities: Define -        Strategy -        Objectives -        Ownership -        KPI's Communicate -        Pervasive -        Collaborative -        Role based -        Secure Execute -        Integrated -        Intuitive -        Secure -        Ubiquitous Monitor -        Multiple styles and formats -        Exception based -        Push & Pull Having talked about the business problem and outlined the blueprint for a technology solution, let's talk about how Oracle Business Intelligence 11g can help. Oracle Business Intelligence is a comprehensive business intelligence solution for reporting, ad hoc query and analysis, OLAP, dashboards and scorecards. Oracle's best in class BI platform is based on an architecturally integrated technology foundation that provides a unified end user experience and features a Common Enterprise Information Model, with common security, query request generation and optimization, and system management. The BI platform is ·         Complete - meaning it delivers all modes and styles of BI including reporting, ad hoc query and analysis, OLAP, dashboards and scorecards with a rich end user experience that includes visualization, collaboration, alerts and notifications, search and mobile access. ·         Open - meaning the BI platform integrates with any data source, ETL tool, business application, application server, security infrastructure, portal technology as well as any ODBC compliant third party analytical tool. The suite accesses data from multiple heterogeneous sources--including popular relational and multidimensional data sources and major ERP and CRM applications from Oracle and SAP. ·         Integrated - meaning the BI platform is based on an architecturally integrated technology foundation built on an open, standards based service oriented architecture.  The platform features a common enterprise information model, common security model and a common configuration, deployment and systems management framework. To summarize, Oracle Business Intelligence is a comprehensive, integrated BI platform that lets you define strategy, identify objectives, assign ownership, define KPI's, collaborate, take action, monitor, report and do course corrections all form a single interface and a single system. The platform's integrated metadata model and task based design ensures that the entire workflow from defining strategy to execution to monitoring is completely integrated delivering end to end visibility, transparency and agility. Click here to learn more about Oracle BI 11g. 

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• Persevering & Friday Night Big Ideas

  - by Oracle Accelerate for Midsize Companies

  by Jim Lein, Oracle Midsize Programs Every successful company, personal accomplishment, and philanthropic endeavor starts with one good idea. I have my best ideas on Friday evenings. The creative side of my brain is stimulated by end of week endorphins. Free thinking. Anything is possible. But, as my kids love to remind me, most of Dad's Friday Night Big Ideas (FNBIs) fizzle on the drawing board. Usually there's one barrier blocking the way that seems insurmountable by noon on Monday. For example, trekking the 486 mile Colorado Trail is on my bucket list. Since I have a job, I'll have to do it in bits and pieces--day hikes, weekends, and a vacation week here and there. With my trick neck, backpacking is not an option. How to survive equip myself for overnight backcountry travel was that one seemingly insurmountable barrier.  Persevering Lewis and Clark wouldn't have given up so I explored options and, as I blogged about back in December, I had an FNBI to hire llamas to carry my load. Last weekend, that idea came to fruition. Early Saturday morning, I met up with Bill, the owner of Antero Llamas, for an overnight training expedition along segment 14 of the Colorado Trail with a string of twelve llamas. It was a crash course on learning how to saddle, load, pasture, and mediate squabbles. Amazingly, we left the trailhead with me, the complete novice, at the lead. Instead of trying to impart three decades of knowledge on me in two days, Bill taught me two things: "Go With the Flow" and "Plan B". It worked. There were times I would be lost in thought for long stretches of time until one snort would remind me that I had a string of twelve llamas trailing behind. A funny thing happened along the trail... Up until last Saturday, my plan had been to trek all 28 segments of the trail east to west and sequentially. Out of some self-imposed sense of decorum. That plan presented myriad logistical challenges such as impassable snow pack on the Continental Divide when segment 6 is up next. On Sunday, as we trekked along the base of 14,000 ft peaks, I applied Bill's llama handling philosophy to my quest and came up with a much more realistic and enjoyable strategy for achieving my goal.  Seize opportunities to hike regardless of order. Define my own segments. Go west to east for awhile if it makes more sense. Let the llamas carry more creature comforts. Chill out.  I will still set foot on all 486 miles of the trail. Technically, the end result will be the same.And I and my traveling companions--human and camelid--will enjoy the journey more. Much more. Got Big Ideas of Your Own? Check out Tongal. This growing Oracle customer works with brands to crowd source fantastic ideas for promoting products and services. Your great idea could earn you cash.  Looking for more news and information about Oracle Solutions for Midsize Companies? Read the latest Oracle for Midsize Companies Newsletter Sign-up to receive the latest communications from Oracle’s industry leaders and experts Jim Lein I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

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• Updated Agenda for OTN Architect Day Los Angeles (Oct 25)

  - by Bob Rhubart

  Here's the latest information on the session schedule and content for Oracle Technology Network Architect Day in Los Angeles on October 25, 2012. Registration is open, but seating is limited. When: Thursday October 25 12, 2012 8:30am – 5:00pm Where: Sofitel Los Angeles 8555 Beverly Boulevard Los Angeles, CA 90048 Agenda Time Session Title Room 8:30 am - 9:00 am Registration and Continental Breakfast 9:00 am - 9:15 am Welcome and Opening Comments | Bob Rhubart Beverly Ballroom 9:15 am - 10:00 am Engineered Systems: Oracle's Vision for the Future | Ralf Dossmann Oracle's Exadata and Exalogic are impressive products in their own right. But working in combination they deliver unparalleled transaction processing performance with up to a 30x increase over existing legacy systems, with the lowest cost of ownership over a 3 or 5 year basis than any other hardware. In this session you'll learn how to leverage Oracle's Engineered Systems within your enterprise to deliver record-breaking performance at the lowest TCO. Beverly Ballroom 10:00 am - 10:30 am Monitoring and Managing Applications in the Cloud | Basheer Khan Oracle offers a broad portfolio of software and hardware products and services to enable public, private and hybrid clouds to power the enterprise. However, enterprise cloud computing presents new management challenges, that need to be addressed to realize the economic benefits of cloud computing. In this session you will learn about the methods and tools you can use to proactively monitor your end-to-end Oracle Applications environment in the cloud, define service-level objectives, gain insight into your end users, and troubleshoot performance problems from a single console. Beverly Ballroom 10:30 am - 10:45 am Break 10:45 am - 11:30 am Breakout Sessions (pick one) Cloud Computing - Making IT Simple | Dr. James Baty The road to Cloud Computing is not without a few bumps. This session will help to smooth out your journey by tackling some of the potential complications. We'll examine whether standardization is a prerequisite for the Cloud. We'll look at why refactoring isn't just for application code. We'll check out deployable entities and their simplification via higher levels of abstraction. And we'll close out the session with a look at engineered systems and modular clouds. Beverly Ballroom Innovations in Grid Computing with Oracle Coherence | Ashok Aletty Learn how Oracle Coherence can increase the availability, scalability and performance of your existing applications with its advanced low-latency data-grid technologies. Also hear some interesting industry-specific use cases that customers had implemented and how Oracle is integrating Coherence into its Enterprise Java stack. Hollywood Room 11:30 am - 12:15 pm Breakout Sessions (pick one) Enterprise Strategy for Cloud Security | Dave Chappelle Security is high on the list of concerns for many organizations as they evaluate their cloud computing options. This session will examine security in the context of the various forms of cloud computing. We'll consider technical and non-technical aspects of security, and discuss several strategies for cloud computing, from both the consumer and producer perspectives. Beverly Ballroom Oracle Enterprise Manager | Perren Walker This session examines new Oracle Enterprise Manager monitoring, administration, and management features for Oracle Exalogic. It focuses on two management themes: cloud management related to virtualization and applications-to-disk management. For private cloud management, it discusses virtualization management features providing an enhanced set of application deployment capabilities enabling IaaS as well as PaaS interactions. Then from an end-to-end perspective, it covers the specific capabilities and—where applicable—best practices for machine, cloud, middleware, and application administration. Hollywood Room 12:15 pm - 1:15 pm Lunch Beverly Ballroom Lounge 1:15 pm - 2:00 pm Panel Discussion - Q&A with session speakers Beverly Ballroom 2:00 pm - 2:45 pm Breakout Sessions (pick one) Oracle Cloud Reference Architecture | Anbu Krishnaswamy Cloud initiatives are beginning to dominate enterprise IT roadmaps. Successful adoption of Cloud and the subsequent governance challenges warrant a Cloud reference architecture that is applied consistently across the enterprise. This presentation will answer the important questions: What exactly is a Cloud, why you need it, what changes it will bring to the enterprise, and what are the key capabilities of a Cloud infrastructure are - using Oracle's Cloud Reference Architecture, which is part of the IT Strategies from Oracle (ITSO) Cloud Enterprise Technology Strategy ETS). Beverly Ballroom 21st Century SOA | Jeff Davies Service Oriented Architecture has evolved from concept to reality in the last decade. The right methodology coupled with mature SOA technologies has helped customers demonstrate success in both innovation and ROI. In this session you will learn how Oracle SOA Suite's orchestration, virtualization, and governance capabilities provide the infrastructure to run mission critical business and system applications. We'll also take a special look at the convergence of SOA & BPM using Oracle's Unified technology stack. Hollywood Room 2:45 pm - 3:00 pm Break 3:00 pm - 4:00 pm Roundtable Discussion Beverly Ballroom 4:00 pm - 4:15 pm Closing Comments & Readouts from Roundtables Beverly Ballroom 4:15 pm - 5:00 pm Networking / Reception Beverly Ballroom Lounge Note: Session schedule and content subject to change.

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• RightNow CX @ OpenWorld: What to Experience

  - by Tony Berk

  We want to welcome our RightNow CX customers to Oracle OpenWorld next week. Get ready for a great week and a whole new experience! For a high level overview of what is going on during the week, please review these previous posts: Is There a Cloud Over OpenWorld? and What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12. Also, don't forget you can add on the Customer Experience Summit @ OpenWorld to make your week even more complete and get involved with the Experience Revolution! Below is a highlight of only some of the RightNow related sessions at OpenWorld. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. No better way to start off than hearing where Oracle RightNow is going! Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from David Vap and his team of Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Interested in the Cloud and want to know why some leading CIOs are moving to the cloud? You can hear first hand from CIOs from Emerson, Intuit and Overstock.com: CIOs and Governance in the Cloud (CON9767) - Oct 3, 11:45 AM.   And of course there are a number of sessions that drill down into more specific areas. Here are just a few: Deliver Outstanding Customer Experiences: Oracle RightNow Dynamic Agent Desktop Cloud Service (CON9771) - Oct 1, 4:45 PM. This session covers how companies have delivered exceptional customer experiences and how the Oracle RightNow Dynamic Agent Desktop Cloud Service roadmap will evolve in the future. The Oracle RightNow Contact Center Experience suite includes incident management, knowledge, guided processes, and other service capabilities to unify the customer experience across channels. Come learn about the powerful tools that enable even your junior agents to consistently provide outstanding service across all customer interaction channels. Self-Service in the Age of Data Intimacy (CON11516) - Oct 1, 3:15. Even though businesses are generating more and more data around their relationships and interactions with customers, very little of the information a business generates ends up available to the contact center and even less is made available to the online service experience. The generic one-size-fits-all approach that typifies most online service experiences ultimately fails to address all user needs, and that failure ultimately leads to the continued use of high-cost agent-assisted channels for low-value interactions. This session introduces Oracle RightNow Web Experience’s Virtual Assistant and discusses how you can deliver rich, engaging, highly personalized experiences with the quality of agent-assisted service at a much lower cost. Improve Chat Experiences: Best Practices for Chat Pilots and Deployments (CON11517) - Oct 1, 4:45 PM. Today’s organizations are challenged to grow revenue and retain customers with fewer resources, and many have turned to chat as an approach to improving the customer experience, increasing sales conversions, and reducing costs at the same time. From setting goals and metrics and training staff to customizing and tuning the solution, this session provides best practices and lessons learned from a broad set of implementations to help you get the most out of your chat solution. Differentiated Experience with Web Service (CON9770) - Oct 2, 1:15 PM. A reputation for excellent customer service can differentiate your brand and drive revenue. In this session, learn how to develop that reputation by transforming your online self-service into a highly interactive, branded customer experience. See live examples of how Oracle RightNow Web Experience has helped customers deliver on their Web service strategies. Unifying the Agent’s Engagement Console (CON11518) - Oct 2, 1:15 PM. Does your customer experience suffer because your agents are toggling between multiple tools? Do your agent productivity and morale suffer as well? Come to this session to learn how Oracle RightNow CX Cloud Service seamlessly unifies these disparate systems into a single engagement console. Regardless of channel, powerful adaptive tools consistently guide agents across contextually aware personalized workflows. Great agent experiences drive great customer experiences. Oracle RightNow CX Cloud Service and the Oracle Customer Experience Portfolio (CON9775) - Oct 3, 10:15 AM. This session covers how Oracle’s integrated suite of customer experience (CX) products fits with the Oracle CX portfolio of products (Oracle Fusion Customer Relationship Management; the Oracle ATG, Oracle Endeca, and Oracle Knowledge product families; and Oracle Business Intelligence) to increase revenues, strengthen customer relationships, and reduce costs across the entire end-to-end customer lifecycle for companies that sell to consumers and those that sell to businesses. Greater Insights from Customer Engagements (CON9773) Oct 4, 12:45 PM. In this session, hear how to leverage service interaction insights, customer feedback, and segmented service engagements to improve the customer experience. Discover how customers, such as J&P Cycles, learn and take action based on business insights gained through their customer engagements. Again, these are just some of the sessions, so check out the Content Catalog for details on Knowledge Management, Customization, Integration and more in the Oracle Develop stream for Customer Experience. Be sure to visit the Oracle DEMOgrounds in the Moscone West Exhibit Hall. If this is your first OpenWorld, welcome! If you are returning, hi again and enjoy!

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• Oracle BI Applications for Industry Sectors

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE Oracle BI Applications already provide pre-built line-of-business analytic applications to over 4,000 customers: these expose the data otherwise locked inside ERP and CRM applications, giving the business user the analytics they need, and a greater ability to self-service ad-hoc queries. Now you can also take advantage of the pre-built Oracle BI Applications approach for industry sector specific analytics to streamline your client’s operations, offer better services, and increase profit margins. Find out more at http://www.oracle.com/us/solutions/business-analytics/analytic-applications/industry/overview/index.html. Retail Education Oracle Retail Merchandising Analytics Oracle Student Information Analytics Oracle Retail Customer Analytics Public Sector Financial Services Oracle Tax Analytics Oracle Financial Analytics Manufacturing Health Care Oracle Manufacturing Analytics Oracle Enterprise Healthcare Analytics Asset Intensive Oracle Clinical Development Analytics Oracle Enterprise Asset Management Analytics Oracle Operating Room Analytics Related Links Health Sciences Analytic Applications for Your Business Role Oracle Health Sciences Clinical Development Analytics Analytic Applications for Your Product Line Oracle Argus Analytics Oracle Business Intelligence Tools and Technology Communication Oracle Exalytics In-Memory Machine "The adoption of Oracle Financial Services Analytic Applications is of great significance to the bank's transition to more rigorous and risk-averse management practices."Yang Changxue, Project Manager Oracle Communications Data Model /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid windowtext 1.0pt; mso-border-alt:solid windowtext .5pt; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-border-insideh:.5pt solid windowtext; mso-border-insidev:.5pt solid windowtext; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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• Mind Reading with the Raspberry Pi

  - by speakjava

  Mind Reading With The Raspberry Pi At JavaOne in San Francisco I did a session entitled "Do You Like Coffee with Your Dessert? Java and the Raspberry Pi".  As part of this I showed some demonstrations of things I'd done using Java on the Raspberry Pi.  This is the first part of a series of blog entries that will cover all the different aspects of these demonstrations. A while ago I had bought a MindWave headset from Neurosky.  I was particularly interested to see how this worked as I had had the opportunity to visit Neurosky several years ago when they were still developing this technology.  At that time the 'headset' consisted of a headband (very much in the Bjorn Borg style) with a sensor attached and some wiring that clearly wasn't quite production ready.  The commercial version is very simple and easy to use: there are two sensors, one which rests on the skin of your forehead, the other is a small clip that attaches to your earlobe. Typical EEG sensors used in hospitals require lots of sensors and they all need copious amounts of conductive gel to ensure the electrical signals are picked up.  Part of Neurosky's innovation is the development of this simple dry-sensor technology.  Having put on the sensor and turned it on (it powers off a single AAA size battery) it collects data and transmits it to a USB dongle plugged into a PC, or in my case a Raspberry Pi. From a hacking perspective the USB dongle is ideal because it does not require any special drivers for any complex, low level USB communication.  Instead it appears as a simple serial device, which on the Raspberry Pi is accessed as /dev/ttyUSB0.  Neurosky have published details of the command protocol.  In addition, the MindSet protocol document, including sample code for parsing the data from the headset, can be found here. To get everything working on the Raspberry Pi using Java the first thing was to get serial communications going.  Back in the dim distant past there was the Java Comm API.  Sadly this has grown a bit dusty over the years, but there is a more modern open source project that provides compatible and enhanced functionality, RXTXComm.  This can be installed easily on the Pi using sudo apt-get install librxtx-java.  Next I wrote a library that would send commands to the MindWave headset via the serial port dongle and read back data being sent from the headset.  The design is pretty simple, I used an event based system so that code using the library could register listeners for different types of events from the headset.  You can download a complete NetBeans project for this here.  This includes javadoc API documentation that should make it obvious how to use it (incidentally, this will work on platforms other than Linux.  I've tested it on Windows without any issues, just by changing the device name to something like COM4). To test this I wrote a simple application that would connect to the headset and then print the attention and meditation values as they were received from the headset.  Again, you can download the NetBeans project for that here. Oracle recently released a developer preview of JavaFX on ARM which will run on the Raspberry Pi.  I thought it would be cool to write a graphical front end for the MindWave data that could take advantage of the built in charts of JavaFX.  Yet another NetBeans project is available here.  Screen shots of the app, which uses a very nice dial from the JFxtras project, are shown below. I probably should add labels for the EEG data so the user knows which is the low alpha, mid gamma waves and so on.  Given that I'm not a neurologist I suspect that it won't increase my understanding of what the (rather random looking) traces mean. In the next blog I'll explain how I connected a LEGO motor to the GPIO pins on the Raspberry Pi and then used my mind to control the motor!

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Tony Berk

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! As I mentioned in my earlier post about some of the keynote sessions, Is There a Cloud Over OpenWorld?, I'm going try to highlight some key sessions to help you find the best sessions for you. Interested to find out where Oracle CRM products are headed, then find your "roadmap" session. Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. Which session are you most interested in? Make your suggestions! But no voting for Pearl Jam or Kings of Leon. Those are after hours! 

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• History of Mobile Technology

  - by David Dorf

  Over the last ten years, mobile phones have gone through several incremental technology leaps that have added capabilities that impact the retail industry.  I've listed the six major ones below, along with their long-lasting impact. 1. Location In the US, the FCC required mobile phones to implement E911 (emergency calls) by 2006, requiring the caller to be located to within 300 meters.  Back in 2000, GPS was opened up for civilian use, and by 2004 Qualcomm had figured out how to use GPS in mobile phones.  So mobile operators moved from cell tower triangulation to GPS, principally for E911.  But then lots of other uses became apparent, especially navigation.  The earliest mobile apps from retailers made it easy to find nearby stores, and companies are looking at ways to use WiFi triangulation inside stores. 2. Computer Vision In 1997 Philippe Kahn shared a photo of his newborn using a mobile phone thus launching the popularity of instant visual communications.  Over the years the quality of the cameras got better, reaching the point where barcodes could be read around 2008.  That's when Occipital came on the scene with their Red Laser application, which was eventually acquired by eBay.  This opened up the ability for consumers to easily price compare inside stores.  Other interesting apps included Tesco's Wine Finder and Amazon's Price Checker, both allowing products to be identified by picture. 3. Augmented Reality Once the mobile phone had GPS, a video camera, and compass functionality it was suddenly possible to overlay digital information on the screen in real-time.  Yelp, which was using GPS to find nearby merchants, created a backdoor called Monocle on the iPhone that showed nearby merchants overlayed on the video camera view.  Today AR apps are mostly used by retailers for marketing, like Moosejaw's app that undresses models in their catalog. 4. Geo-Fencing So if we're able to track the location of a mobile phone, why not use that context to offer timely information?  My first experience with geo-fencing came courtesy of North Face, the outdoor enthusiast store. When a mobile phone enters a predetermined area, like near a store, a text message is sent to phone with an offer or useful information.  Of course retailers can geo-fence their competitors as well and find out which customers are aren't so loyal. 5. Digital Wallet Mobile payments leverage different technologies such as NFC, QRCodes, bluetooth, and SMS to facilitate communication between the consumers's phone and the retailer's point-of-sale. The key here is the potential to consolidate loyalty cards, coupons, and bank cards into the mobile phone and enable faster checkout.  Nobody does this better than Starbucks today, but McDonald's and Duncan Donuts aren't far behind.  Google, Isis, Paypal, Square, and MCX are all vying for leadership in this area.  If NFC does finally take off, it will be leveraged by retailers in more places than just the POS. 6. Voice Response Mobile Phones have had the ability to interpret simple voice commands for a while, but Google and Amazon were the first to use voice to allow searches for products.  Allowing searches by text, barcode, and voice makes it easy to comparison shop in the aisles.  Walmart even uses voice to build shopping lists, and if the Siri API is even opened we could see lots more innovation in this area.

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• Pace Layering Comes Alive

  - by Tanu Sood

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb. With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick hosts the IT Leaders Editorial on a monthly basis. By now, readers of this column are quite familiar with Oracle AppAdvantage, a unified framework of middleware technologies, infrastructure and applications utilizing a pace layered approach to enterprise systems platforms. 1. Standardize and Consolidate core Enterprise Applications by removing invasive customizations, costly workarounds and the complexity that multiple instances creates. 2. Move business specific processes and applications to the Differentiate Layer, thus creating greater business agility with process extensions and best of breed applications managed by cross- application process orchestration. 3. The Innovate Layer contains all the business capabilities required for engagement, collaboration and intuitive decision making. This is the layer where innovation will occur, as people engage one another in a secure yet open and informed way. 4. Simplify IT by minimizing complexity, improving performance and lowering cost with secure, reliable and managed systems across the entire Enterprise. But what hasn’t been discussed is the pace layered architecture that Oracle AppAdvantage adopts. What is it, what are its origins and why is it relevant to enterprise scale applications and technologies? It’s actually a fascinating tale that spans the past 20 years and a basic understanding of it provides a wonderful context to what is evolving as the future of enterprise systems platforms. It all begins in 1994 with a book by noted architect Stewart Brand, of ’Whole Earth Catalog’ fame. In his 1994 book How Buildings Learn, Brand popularized the term ‘Shearing Layers’, arguing that any building is actually a hierarchy of pieces, each of which inherently changes at different rates. In 1997 he produced a 6 part BBC Series adapted from the book, in which Part 6 focuses on Shearing Layers. In this segment Brand begins to introduce the concept of ‘pace’. Brand further refined this idea in his subsequent book, The Clock of the Long Now, which began to link the concept of Shearing Layers to computing and introduced the term ‘pace layering’, where he proposes that: “An imperative emerges: an adaptive [system] has to allow slippage between the differently-paced systems … otherwise the slow systems block the flow of the quick ones and the quick ones tear up the slow ones with their constant change. Embedding the systems together may look efficient at first but over time it is the opposite and destructive as well.” In 2000, IBM architects Ian Simmonds and David Ing published a paper entitled A Shearing Layers Approach to Information Systems Development, which applied the concept of Shearing Layers to systems design and development. It argued that at the time systems were still too rigid; that they constrained organizations by their inability to adapt to changes. The findings in the Conclusions section are particularly striking: “Our starting motivation was that enterprises need to become more adaptive, and that an aspect of doing that is having adaptable computer systems. The challenge is then to optimize information systems development for change (high maintenance) rather than stability (low maintenance). Our response is to make it explicit within software engineering the notion of shearing layers, and explore it as the principle that systems should be built to be adaptable in response to the qualitatively different rates of change to which they will be subjected. This allows us to separate functions that should legitimately change relatively slowly and at significant cost from that which should be changeable often, quickly and cheaply.” The problem at the time of course was that this vision of adaptable systems was simply not possible within the confines of 1st generation ERP, which were conceived, designed and developed for standardization and compliance. It wasn’t until the maturity of open, standards based integration, and the middleware innovation that followed, that pace layering became an achievable goal. And Oracle is leading the way. Oracle’s AppAdvantage framework makes pace layering come alive by taking a strategic vision 20 years in the making and transforming it to a reality. It allows enterprises to retain and even optimize their existing ERP systems, while wrapping around those ERP systems three layers of capabilities that inherently adapt as needed, at a pace that’s optimal for the enterprise.

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• Maximize Performance and Availability with Oracle Data Integration

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Alert: Oracle is hosting the 12c Launch Webcast for Oracle Data Integration and Oracle Golden Gate on Tuesday, November 12 (tomorrow) to discuss the new capabilities in detail and share customer perspectives. Hear directly from customer experts and executives from SolarWorld Industries America, British Telecom and Rittman Mead and get your questions answered live by product experts. Register for this complimentary webcast today and join in the discussion tomorrow. Author: Irem Radzik, Senior Principal Product Director, Oracle Organizations that want to use IT as a strategic point of differentiation prefer Oracle’s complete application offering to drive better business performance and optimize their IT investments. These enterprise applications are in the center of business operations and they contain critical data that needs to be accessed continuously, as well as analyzed and acted upon in a timely manner. These systems also need to operate with high-performance and availability, which means analytical functions should not degrade applications performance, and even system maintenance and upgrades should not interrupt availability. Oracle’s data integration products, Oracle Data Integrator, Oracle GoldenGate, and Oracle Enterprise Data Quality, provide the core foundation for bringing data from various business-critical systems to gain a broader, unified view. As a more advance offering to 3rd party products, Oracle’s data integration products facilitate real-time reporting for Oracle Applications without impacting application performance, and provide ability to upgrade and maintain the system without taking downtime. Oracle GoldenGate is certified for Oracle Applications, including E-Business Suite, Siebel CRM, PeopleSoft, and JD Edwards, for moving transactional data in real-time to a dedicated operational reporting environment. This solution allows the app users to offload the resource-heavy queries to the reporting instance(s), reducing CPU utilization, improving OLTP performance, and extending the lifetime of existing IT assets. In addition, having a dedicated reporting instance with up-to-the-second transactional data allows optimizing the reporting environment and even decreasing costs as GoldenGate can move only the required data from expensive mainframe environments to cost-efficient open system platforms.  With real-time data replication capabilities GoldenGate is also certified to enable application upgrades and database/hardware/OS migration without impacting business operations. GoldenGate is certified for Siebel CRM, Communications Billing and Revenue Management and JD Edwards for supporting zero downtime upgrades to the latest app version. GoldenGate synchronizes a parallel, upgraded system with the old version in real time, thus enables continuous operations during the process. Oracle GoldenGate is also certified for minimal downtime database migrations for Oracle E-Business Suite and other key applications. GoldenGate’s solution also minimizes the risk by offering a failback option after the switchover to the new environment. Furthermore, Oracle GoldenGate’s bidirectional active-active data replication is certified for Oracle ATG Web Commerce to enable geographically load balancing and high availability for ATG customers. For enabling better business insight, Oracle Data Integration products power Oracle BI Applications with high performance bulk and real-time data integration. Oracle Data Integrator (ODI) is embedded in Oracle BI Applications version 11.1.1.7.1 and helps to integrate data end-to-end across the full BI Applications architecture, supporting capabilities such as data-lineage, which helps business users identify report-to-source capabilities. ODI is integrated with Oracle GoldenGate and provides Oracle BI Applications customers the option to use real-time transactional data in analytics, and do so non-intrusively. By using Oracle GoldenGate with the latest release of Oracle BI Applications, organizations not only leverage fresh data in analytics, but also eliminate the need for an ETL batch window and minimize the impact on OLTP systems. You can learn more about Oracle Data Integration products latest 12c version in our upcoming launch webcast and access the app-specific free resources in the new Data Integration for Oracle Applications Resource Center.

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• BizTalk: Sample: Context routing and Throttling with orchestration

  - by Leonid Ganeline

  The sample demonstrates using orchestration for throttling and using context routing. Usually throttling is implemented on the host level (in BizTalk 2010 we can also using the host instance level throttling). Here is demonstrated the throttling with orchestration convoy that slows down message flow from some customers. Sample implements sort of quality service agreement layer for different kind of customers. The sample demonstrates the context routing between orchestrations. It has several advantages over the content routing. For example, we don’t have to create the property schema and promote properties on the schemas; we don’t have to change the message content to change routing. Use case:  The BizTalk application has a main processing orchestration that process all input messages. The application usually works as an OLTP application. Input messages came in random order without peaks, typical scenario for the on-line users. But sometimes the big data batch payloads come. These batches overload processing orchestrations. All processes, activated by on-line users after the payload, come to the same queue and are processed only after the payload. Result is on-line users can see significant delay in processing. It can be minutes or hours, depending of the batch size. Requirements: On-line user’s processing should work without delays. Big batches cannot disturb on-line users. There should be higher priority for the on-line users and the lower priority for the batches. Design: Decision is to divide the message flow in two branches, one for on-line users and second for batches. Branch with batches provides messages to the processing line with low priority, and the on-line user’s branch – with high priority. All messages are provided by hi-speed receive port. BTS.ReceivePortName context property is used for routing. The Router orchestration separates messages sent from on-line users and from the batch messages. But the Router does not use the BizTalk provided value of this property, the Router set up this value by itself. Router uses the content of the messages to decide if it is from on-line users or from batches. The message context property the BTS.ReceivePortName is changed respectively, its value works as a recipient address, as the “To” address for the next recipient orchestrations. Those next orchestrations are the BatchBottleneck and the MainProcess orchestrations. Messages with context equal “ToBatch” are filtered up by the BatchBottleneck orchestration. It is a unified convoy orchestration and it throttles the message flow, delaying the message delivery to the MainProcess orchestration. The BatchBottleneck orchestration changes the message context to the “ToProcess” and sends messages one after another with small delay in between. Delay can be configured in the BizTalk config file as:                 <appSettings>                                 <add key="GLD_Tests_TwoWayRouting_BatchBottleneck_DelayMillisec" value="100"/>                 </appSettings>   Of course, messages with context equal “ToProcess” are filtered up by the MainProcess orchestration.   NOTES: Filters with string values: In Orchestrations (the first Receive shape in orchestration) use string values WITH quotes; in Send Ports use string values WITHOUT quotes. Filters on the Send Ports are dynamic; we can change them in run-time. Filters on the Orchestrations are static; we can change them only in design-time. To check the existence of the promoted property inside orchestration use the Expression shape with construction like this:       if (BTS.ReceivePortName exists myMessage) { …; } It is not possible in the Message Assignment shape because using the “if” statement inside Message Assignment is prohibited. Several predefined context properties can behave in specific way. Say MessageTracking.OriginatingMessage or XMLNORM.DocumentSpecName, they are required some internal rules should be applied to the format or usage of this properties. MessageTracking.* parameters require you have to use tracking and you can get unexpected run-time errors in some cases. My recommendation is - use very limited set of the predefined context properties. To “attach” the new promoted property to the message, we have to use correlation. The correlation type should include this property. [Here is a good explanation by Saravana ] The sample code is here [sorry, temporary trubles with CodePlex].

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• Social HCM: Is Your Team Listening?

  - by Mike Stiles

  Does integrating Social HCM into your enterprise make sense? Consider Sam and Christina. Sam is a new hire at a big company. On the job 3 weeks, a question has come up on how to properly file an expense report to get reimbursed. It was covered in the onboarding session, but shockingly enough, Sam didn’t memorize or write down every word of the session. The answer is probably in a handout, in a stack of handouts 2 inches thick. It also might be on the employee web site…somewhere. Christina is a new hire at a different big company. She has the same question. She logs into her company’s social network, goes to the “new hires” group, asks her question and gets an answer in seconds. Christina says, “Cool!” Sam says, “Grrrr.” It’s safe to say the qualified talent your company wants is accustomed to using social platforms to communicate and get quick answers. As such, Christina is comfortable at her new company, whereas Sam is wondering what he’s gotten himself into. Companies that cling to talent communication and management systems that don’t speak to talent’s needs or expectations put themselves at risk. Right from the recruiting stage, prospects can determine if a company has embraced the communications tools of the 21st century. If they don’t see it, alarm bells go off. With great talent more in demand than ever, enterprises should reconsider making “this is the way we do it, you adapt to us” their mantra. Other blogs have clearly outlined that apart from meeting top recruits’ expectations, Social HCM benefits the organization itself in terms of efficiency, talent performance & measurement. Recruiting: Jobvite shows 64% of companies hired using social. 89% of job seekers are using social in their search. Social can give employers access to relevant communities of prospects and advance the brand. Nucleus Research found general hiring software can provide over 1,000% ROI by reducing churn and improving screening. Social talent acquisition should perform at least as well. Learning & Development:Employees, learning from the company or from peers, can be kept on top of the latest needed skillsets and engage in self-paced training so as to advance within the company. Performance Management:Just as gamers are egged on by levels and achievements, talent can reach for workplace kudos, be they shout-outs from peers & managers or formally established milestones. Plus employee reviews become consistent and fair as managers have access to the cumulative feedback social offers. Workflow and Collaboration:With workforces dispersing in terms of physical location, social provides a platform that helps eliminate drawbacks that would have brought just 10 years ago. Finding and connecting with just the right colleague to get the most relevant info at any given time has never been more possible…or expected. While yes, marketing has taken the social lead inside the enterprise, HCM (with the word “human” right there in its name) is the obvious locale for the next big integration of social in business. The technology is there. At Oracle, Fusion HCM apps are deeply embedded with Social HCM…just one example of systems taking social across the enterprise. Christina’s company is communicating with her in ways she’s used to. Sam’s company may as well be trying to talk to him using signal flags. @mikestilesPhoto via stock.xchng

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• Taking HRMS to the Cloud to Simplify Human Resources Management

  - by HCM-Oracle

  By Anke Mogannam With human capital management (HCM) a top-of-mind issue for executives in every industry, human resources (HR) organizations are poised to have their day in the sun—proving not just their administrative worth but their strategic value as well.  To make good on that promise, however, HR must modernize. Indeed, if HR is to act as an agent of change—providing the swift reallocation of employees  and the rapid absorption of employee data required for enterprises to shift course on a dime—it must first deal with the disruptive change at its own front door. And increasingly, that means choosing the right technology and human resources management system (HRMS) for managing the entire employee lifecycle. Unfortunately, for most organizations, this task has proved easier said than done. This is because while much has been written about advances in HRMS technology, until recently, most of those advances took the form of disparate on-premises solutions designed to serve very specific purposes. Although this may have resulted in key competencies in certain areas, it also meant that processes for core HR functions like payroll and benefits were being carried out in separate systems from those used for talent management, workforce optimization, training, and so on. With no integration—and no single system of record—processes were disconnected, ease of use was impeded, user experience was diminished, and vital data was left untapped.  Today, however, that scenario has begun to change, and end-to-end cloud-based HCM solutions have moved from wished-for innovations to real-life solutions. Why, then, have HR organizations been so slow in adopting them? The answer—it would seem—is, “It’s complicated.” So complicated, in fact, that 45 percent of the respondents to PwC’s “Annual HR Technology Survey” (for 2013) reported having no formal HR software roadmap, and 40 percent stated that they “did not know” whether their organizations would be increasing their use of cloud or software as a service (SaaS) for HR.  Clearly, HR organizations need help sorting through the morass of HR software options confronting them. But just as clearly, there’s an enormous opportunity awaiting those that do. The trick will come in charting a course that allows HR to leverage existing technology while investing in the cloud-based solutions that will deliver the end-to-end processes, easy-to-understand analytics, and superior adaptability required to simplify—and add value to—every aspect of employee management. The Opportunity therefore is to cut costs, drive Innovation, and increase engagement by moving to cloud-based HCM.  Then you will benefit from one Interface, leverage many access points, and  gain at-a-glance insight across your entire workforce. With many legacy on-premises HR systems not being efficient anymore and cloud-based, integrated systems that span the range of HR functions finally reaching maturity, the time is ripe for moving core HR to the cloud. Indeed, for the first time ever there are more HRMS replacement initiatives than HRMS upgrade initiatives under way, and the majority of them involve moving to the cloud per Cedar Crestone’s 2013-2014 HRMS survey. To learn how you can launch your own cloud HCM initiative and begin using HR to power the enterprise, visit Oracle HRMS in the Cloud and Oracle’s new customer 2 cloud program. Anke Mogannam brings more than 16 years of marketing and human capital management experience in the technology industries to her role at Oracle where she is part of the Human Capital Management applications marketing team. In that role, Anke drives content marketing, messaging, go-to-market activities, integrated marketing campaigns, and field enablement. Prior to joining Oracle, Anke held several roles in communications, marketing, HCM product strategy and product management at PeopleSoft, SAP, Workday and Saba. Follow her on Twitter @amogannam

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• The Future of Air Travel: Intelligence and Automation

  - by BobEvans

  Remember those white-knuckle flights through stormy weather where unexpected plunges in altitude result in near-permanent relocations of major internal organs? Perhaps there’s a better way, according to a recent Wall Street Journal article: “Pilots of a Honeywell International Inc. test plane stayed on their initial flight path, relying on the company's latest onboard radar technology to steer through the worst of the weather. The specially outfitted Boeing 757 barely shuddered as it gingerly skirted some of the most ferocious storm cells over Fort Walton Beach and then climbed above the rest in zero visibility.” Or how about the multifaceted check-in process, which might not wreak havoc on liver location but nevertheless makes you wonder if you’ve been trapped in some sort of covert psychological-stress test? Another WSJ article, called “The Self-Service Airport,” says there’s reason for hope there as well: “Airlines are laying the groundwork for the next big step in the airport experience: a trip from the curb to the plane without interacting with a single airline employee. At the airport of the near future, ‘your first interaction could be with a flight attendant,’ said Ben Minicucci, chief operating officer of Alaska Airlines, a unit of Alaska Air Group Inc.” And in the topsy-turvy world of air travel, it’s not just the passengers who’ve been experiencing bumpy rides: the airlines themselves are grappling with a range of challenges—some beyond their control, some not—that make profitability increasingly elusive in spite of heavy demand for their services. A recent piece in The Economist illustrates one of the mega-challenges confronting the airline industry via a striking set of contrasting and very large numbers: while the airlines pay $7 billion per year to third-party computerized reservation services, the airlines themselves earn a collective profit of only $3 billion per year. In that context, the anecdotes above point unmistakably to the future that airlines must pursue if they hope to be able to manage some of the factors outside of their control (e.g., weather) as well as all of those within their control (operating expenses, end-to-end visibility, safety, load optimization, etc.): more intelligence, more automation, more interconnectedness, and more real-time awareness of every facet of their operations. Those moves will benefit both passengers and the air carriers, says the WSJ piece on The Self-Service Airport: “Airlines say the advanced technology will quicken the airport experience for seasoned travelers—shaving a minute or two from the checked-baggage process alone—while freeing airline employees to focus on fliers with questions. ‘It's more about throughput with the resources you have than getting rid of humans,’ said Andrew O'Connor, director of airport solutions at Geneva-based airline IT provider SITA.” Oracle’s attempting to help airlines gain control over these challenges by blending together a range of its technologies into a solution called the Oracle Airline Data Model, which suggests the following steps: • To retain and grow their customer base, airlines need to focus on the customer experience. • To personalize and differentiate the customer experience, airlines need to effectively manage their passenger data. • The Oracle Airline Data Model can help airlines jump-start their customer-experience initiatives by consolidating passenger data into a customer data hub that drives realtime business intelligence and strategic customer insight. • Oracle’s Airline Data Model brings together multiple types of data that can jumpstart your data-warehousing project with rich out-of-the-box functionality. • Oracle’s Intelligent Warehouse for Airlines brings together the powerful capabilities of Oracle Exadata and the Oracle Airline Data Model to give you real-time strategic insights into passenger demand, revenues, sales channels and your flight network. The airline industry aside, the bullet points above offer a broad strategic outline for just about any industry because the customer experience is becoming pre-eminent in each and there is simply no way to deliver world-class customer experiences unless a company can capture, manage, and analyze all of the relevant data in real-time. I’ll leave you with two thoughts from the WSJ article about the new in-flight radar system from Honeywell: first, studies show that a single episode of serious turbulence can wrack up $150,000 in additional costs for an airline—so, it certainly behooves the carriers to gain the intelligence to avoid turbulence as much as possible. And second, it’s back to that top-priority customer-experience thing and the value that ever-increasing levels of intelligence can deliver. As the article says: “In the cabin, reporters watched screens showing the most intense parts of the nearly 10-mile wide storm, which churned some 7,000 feet below, in vibrant red and other colors. The screens also were filled with tiny symbols depicting likely locations of lightning and hail, which can damage planes and wreak havoc on the nerves of white-knuckle flyers.”  (Bob Evans is senior vice-president, communications, for Oracle.)  

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• The Connected Company: WebCenter Portal - Feedback - Analytics and Polls

  - by Michael Snow

  Evernote Export body, td { }Guest Post by: Mitchell Palski, Staff Sales Consultant The importance of connecting peers has been widely recognized and socialized as a critical component of employee intranets. Organizations are striving to provide mediums for sharing knowledge and improving awareness across their enterprise. Indirectly, the socialization of your enterprise should lead to cost savings and improved product/service quality. However, many times the direct effects of connecting an organization’s leadership with its employees are overlooked. Oracle WebCenter Portal can help you bridge that gap by gathering implicit and explicit feedback. Implicit Feedback Through Usage Analytics Analytics allows administrators to track and analyze WebCenter Portal traffic and usage. Analytics provides the following basic functionality: Usage Tracking Metrics: Analytics collects and reports metrics of common WebCenter Portal functions, including community and portlet traffic. Behavior Tracking: Analytics can be used to analyze WebCenter Portal metrics to determine usage patterns, such as page visit duration and usage over time. User Profile Correlation: Analytics can be used to correlate metric information with user profile information. Usage tracking reports can be viewed and filtered by user profile data such as country, company or title. Usage analytics help measure how users interact with website content – allowing your IT staff and business analysts to make informed decisions when planning development for your next intranet enhancement. For example: If users are not accessing your Announcements page and missing critical information that they need to be aware of, you may elect to use graphical links on the home page to direct more users to that page. As a result, the number of employee help-requests to HR decreases. If users are not accessing your News page to read recent articles, you may elect to stop spending as much time updating the page with new stories and cut costs in your communications department. You notice that there is a high volume of users accessing the Employee Dashboard page so your organization decides to continue making personalization enhancements to the page and investing in the Portal tool that most users are accessing. Usage analytics aren’t necessarily a new concept in the IT industry. What sets WebCenter Portal Analytics apart is: Reports are tailored for WebCenter specific tools Report can be easily added to a page as simple as a drag-and-drop Explicit Feedback Through Polls WebCenter Portal users can create, edit, take, and analyze online polls. With polls, you can survey your audience (such as their opinions and their experience level), check whether they can recall important information, and gather feedback and metrics. How many times have you been involved in a requirements discussion and someone has asked a question similar to “Well how do you know that no one likes our home page?” and the response is “Everyone says they hate it! That’s all anyone complains about.” No one has any measurable, quantifiable metric to gauge user satisfaction. Analytics measure usage, but your organization also needs to measure the quality of your portal as defined by the actual people that use it. With that information, your leadership can make informed decisions that will not only match usage patterns but also relate to employees on a personal level. The end result is a connection between employees and leadership that gives everyone in the organization a sense of ownership of their Portal rather than the feeling of development decisions being segregated to leadership only. Polls can be created and edited through the Poll Manager: Polls and View Poll Results can easily be added to a page through drag-and-drop. What did we learn? Being a “connected” company doesn’t just mean helping employees connect with each other horizontally across your enterprise. It also means connecting those employees to the decisions that affect their everyday activities. Through WebCenter Portal Usage Analytics and Polls, any decision that is made to remove a Portal page, update a Portal page, or develop new Portal functionality, can be justified by quantifiable metrics. Instead of fielding complaints and hearing that your employees don’t have a voice, give those employees a voice and listen!

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• Working Towards Specialization? Your VAD Can Help You Score!

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} TOUCH DOWN! That’s right folks, football is in full swing and what better way to kickoff football season than with a great Oracle play? Partners can now score big by side passing the ball to their VADs, enabling them to help in the process of becoming a Specialized partner. With the new functionality now available on the OPN Competency Center, Partner PRM Administrators can grant access to their VADs and have them assist in achieving their Specialization requirements. Here are the rules of the game: Partner Administrator must provide authorization Details do not include individual users data Access can be removed anytime Follow the steps below to grant your VAD access to your company Specialization progress reports. It’s as simple as 1,2,3…Go team go! Login to the OPN Competency Center and go to “My Preferences” on the top right corner of the screen. Under “My VAD”, select your Region, Country and Value Added Distributor name, then simple click in “ADD VAD”. Your VAD can now access your Specialization Tracker report! For those MVP’s who want to learn more, be sure to watch this 3 minute play by play video on the new OPN Competency Center VAD/VAR Specialization Tracker below, and click here before game day! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Are You Ready For Some Oracle Football? The OPN Communications Team Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• How to deal with overly aggressive "Link Take Down Demands"?

  - by Eoin

  I've been receiving a large number of emails recently requesting I clean from link spam from my forum. Initially the emails were very polite and professional, and I was happy to remove the links. Recently the email have gotten very abrasive, here is a particularly rude example: From: [email protected] To: [email protected] Hi, This is the second time we are reaching out to you regarding your link to our site hxxp://www.company-two.com from hxxp://www.my-forum.com/some-topic-id. We really do need to remove this link. We have to report to Google any link we were unable to remove, and I wouldn't want to have to include your site in the list. Could you please remove our link from this page and any other page on your site? Thank You, Name Changed Behind the superficial pleasantries I feel there is some very real maliciousness. Note the email address, DMCA Violations, I don't see how the DMCA is involved here, except as a word which tends to strike fear in many people. Also relating to the email address, it doesn't match the company being linked to at all. How am I to trust they are truely operating on behalf of company-two when they don't even use one of it's email addresses. My email is hidden by privacypost. While a service with legitimate uses, I feel it's highly unprofessional for communications between to companies. The claim "This is the second time..." Every email I've received has started like this, but a check of my spam filters has never revealed a 1st mail. Initially I gave them the benefit of the doubt, by now though it's clear this is a cheap ploy to start me off on the defensive. And finally worst of all- the threats of reporting me to Google if I don't do everything they ask. I sent a polite reply asking for more information. I have no idea if the email address was even valid but I never received any response. Much later I got this followup mail From: [email protected] To: [email protected] Hi, This is the final time we are reaching out to you regarding your link to our site hxxp://www.company-two.com from hxxp://www.my-forum.com/some-topic-id. We will soon be reporting to Google any link we were unable to remove, and currently your site will have to be on the list. Could you please remove our link from this page and any other page on your site? I appreciate your urgent attention to this matter. Thank You, Name Changed This time the from address was more personal, though still not obviously connected to the spammed company. Lets be honest, I don't for one second believe that the companies were the victim of a 3rd party spammer as they claim. The links in questions were generated well over a year ago, and I firmly believe the companies were directly responsible for the spam links in question, a type of spam that has plagued my forum. Now they have the audacity to demand I spend my time cleaning up their mess, using threats to ensure they get their way. Have recent changes in Googles algorithms meant all the cash they spent spamming the web has now turned into a liability? If so I can see why these companies are all of a sudden running scared. Frankly, cleaning up my forum is a good things, but the threats they are using sickens me. So my question here is specifically about the threats: Are they vaild, and would such reports to Google destroy my page rankings? Is there a way I can report this abusive behaviour to Google?

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• Oracle Cloud Applications: The Right Ingredients Baked In

  - by yaldahhakim

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Oracle Cloud Applications: The Right Ingredients Baked In Eggs, flour, milk, and sugar. The magic happens when you mix these ingredients together. The same goes for the hottest technologies fast changing how IT impacts our organizations today: cloud, social, mobile, and big data. By themselves they’re pretty good; combining them with a great recipe is what unlocks real transformation power. Choosing the right cloud can be very similar to choosing the right cake. First consider comparing the core ingredients that go into baking a cake and the core design principles in building a cloud-based application. For instance, if flour is the base ingredient of a cake, then rich functionality that spans complete business processes is the base of an enterprise-grade cloud. Cloud computing is more than just consuming an "application as service", and having someone else manage it for you. Rather, the value of cloud is about making your business more agile in the marketplace, and shortening the time it takes to deliver and adopt new innovation. It’s also about improving not only the efficiency at which we communicate but the actual quality of the information shared as well. Data from different systems, like ingredients in a cake, must also be blended together effectively and evaluated through a consolidated lens. When this doesn’t happen, for instance when data in your sales cloud doesn't seamlessly connect with your order management and other “back office” applications, the speed and quality of information can decrease drastically. It’s like mixing ingredients in a strainer with a straw – you just can’t bring it all together without losing something. Mixing ingredients is similar to bringing clouds together, and co-existing cloud applications with traditional on premise applications. This is where a shared services  platform built on open standards and Service Oriented Architecture (SOA) is critical. It’s essentially a cloud recipe that calls for not only great ingredients, but also ingredients you can get locally or most likely already have in your kitchen (or IT shop.) Open standards is the best way to deliver a cost effective, durable application integration strategy – regardless of where your apps are deployed. It’s also the best way to build your own cloud applications, or extend the ones you consume from a third party. Just like using standard ingredients and tools you already have in your kitchen, a standards based cloud enables your IT resources to ensure a cloud works easily with other systems. Your IT staff can also make changes using tools they are already familiar with. Or even more ideal, enable business users to actually tailor their experience without having to call upon IT for help at all. This frees IT resources to focus more on developing new innovative services for the organization vs. run and maintain. Carrying the cake analogy forward, you need to add all the ingredients in before you bake it. The same is true with a modern cloud. To harness the full power of cloud, you can’t leave out some of the most important ingredients and just layer them on top later. This is what a lot of our niche competitors have done when it comes to social, mobile, big data and analytics, and other key technologies impacting the way we do business. The transformational power of these technology trends comes from having a strategy from the get-go that combines them into a winning recipe, and delivers them in a unified way. In looking at ways Oracle’s cloud is different from other clouds – not only is breadth of functionality rich across functional pillars like CRM, HCM, ERP, etc. but it embeds social, mobile, and rich intelligence capabilities where they make the most sense across business processes. This strategy enables the Oracle Cloud to uniquely deliver on all three of these dimensions to help our customers unlock the full power of these transformational technologies.

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Richard Lefebvre

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. 

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• Oracle at ARM TechCon

  - by Tori Wieldt

  ARM TechCon is a technical conference for hardware and software engineers, Oct. 30-Nov 1 in Santa Clara, California. Days two and three of the conference will be geared towards systems designers and software developers, those interested in building ARM processor-based modules, boards, and systems. It will cover all of the hardware and software, tools, ranging from low-power design, networking and connectivity, open source software, and security. Oracle is a sponsor of ARM TechCon, and will present three Java sessions and a hands-on-lab:  "Do You Like Coffee with Your Dessert? Java and the Raspberry Pi" - The Raspberry Pi, an ARM-powered single board computer running a full Linux distro off an SD card has caused a huge wave of interest among developers. This session looks at how Java can be used on a device such as this. Using Java SE for embedded devices and a port of JavaFX, the presentation includes a variety of demonstrations of what the Raspberry Pi is capable of. The Raspberry Pi also provides GPIO line access, and the session covers how this can be used from Java applications. Prepare to be amazed at what this tiny board can do. (Angela Caicedo, Java Evangelist) "Modernizing the Explosion of Advanced Microcontrollers with Embedded Java" - This session explains why Oracle Java ME Embedded is the right choice for building small, connected, and intelligent embedded solutions, such as industrial control applications, smart sensing, wireless connectivity, e-health, or general machine-to-machine (M2M) functionality---extending your business to new areas, driving efficiency, and reducing cost. The new Oracle Java ME Embedded product brings the benefits of Java technology to microcontroller platforms. It is a full-featured, complete, compliant software runtime with value-add features targeted to the embedded space and has the ability to interface with additional hardware components, remote manageability, and over-the-air software updates. It is accompanied by a feature-rich set of tools free of charge. (Fareed Suliman, Java Product Manager) "Embedded Java in Smart Energy and Healthcare" - This session covers embedded Java products and technologies that enable smart and connect devices in the Smart Energy and Healthcare/Medical industries. (speaker Kevin Lee) "Java SE Embedded Development on ARM Made Easy" - This Hands-on Lab aims to show that developers already familiar with the Java develop/debug/deploy lifecycle can apply those same skills to develop Java applications, using Java SE Embedded, on embedded devices. (speaker Jim Connors) In the Oracle booth #603, you can see the following demos: Industry Solutions with JavaThis exhibit consists of a number of industry solutions and how they can be powered by Java technology deployed on embedded systems.  Examples in consumer devices, home gateways, mobile health, smart energy, industrial control, and tablets all powered by applications running on the Java platform are shown.  Some of the solutions demonstrate the ability of Java to connect intelligent devices at the edge of the network to the datacenter or the cloud as a total end-to-end platform.Java in M2M with QualcommThis station will exhibit a new M2M solutions platform co-developed by Oracle and Qualcomm that enables wireless communications for embedded smart devices powered by Java, and share the types of industry solutions that are possible.  In addition, a new platform for wearable devices based on the ARM Cortex M3 platform is exhibited.Why Java for Embedded?Demonstration platforms will show how traditional development environments, tools, and Java programming skills can be used to create applications for embedded devices.  The advantages that Java provides because of  the runtime's abstraction of software from hardware, modularity and scalability, security, and application portability and manageability are shared with attendees. Drop by and see why Java is an optimal applications platform for embedded systems.

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• Test Fest Pop Quiz!

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Question: Where can partners go during OPN Exchange to take complementary certification testing, and upon completing it, receive the credentials of a Certified Specialist, while having it count towards their company’s Specialization and upgrade within the OPN program? Answer: A.) Test Fest B.) Test Fest C.) All of the Above You are right! Test Fest is back by popular demand, and has been included as one of the many partner benefits for attending OPN Exchange this year. Join us from October 1-4th in the Marriott Marquis, Juniper Room at Oracle OpenWorld and get recognized! For times and registration, visit the Oracle OpenWorld Test Fest page and be sure to “study up” by watching this short video on Test Fest at Oracle OpenWorld 2012 below! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} With over 100 exam titles and four days of sessions, you’re sure to walk away with an A+! Best of Luck, The OPN Communications Team

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• CFOs: Do You Have a Playbook for Growth?

  - by Oracle Accelerate for Midsize Companies

  by Jim Lein, Oracle Midsize Programs In most global markets, CFOs are optimistic about their company's growth opportunities. Deloitte's CFO Signals Report, "Time to Accelerate" found that: In the U.K. business optimism is at its highest level in three-and-a-half years Optimism in North America rose from a strong +42% last quarter (Q2 to Q3 2013) to an even stronger +54%. The inaugural Southeast Asia survey, 44% of CFOs reported a positive outlook despite worries over the Chinese economy and political uncertainty. Sustainable and profitable business growth doesn't usually happen by accident. Company's need a playbook for growth that's owned by the CFO. And today, that playbook must leverage the six enabling technologies--Social, Big Data, Mobile, Cloud, Analytics, and The Internet of Things (or, as Oracle president Mark Hurd explains, "The Internet of the People"). On Monday June 9 at  2:00 pm Eastern, CFO.com is hosting a webcast, "The CFO Playbook on Growth: How CFOs Can Boost Efficiency and Performance with Automation". Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} “Investing in technology begins with a business metric driven business case with clear tangible business results expected," says John Lieblang, Affiliate Partner with Waterstone Management Group. "The progressive CFO has learned how to forge a partnership with the CIO to align everyone in the 'result value chain' to be accountable for the business results not just for functional technology.” Click HERE to register  Looking for more news and information about Oracle Solutions for Midsize Companies? Read the latest Oracle for Midsize Companies Newsletter Sign-up to receive the latest communications from Oracle’s industry leaders and experts Jim Lein I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

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