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  • ArchBeat Link-o-Rama for November 16, 2012

    - by Bob Rhubart
    X.509 Certificate Revocation Checking Using OCSP protocol with Oracle WebLogic Server 12c | Abhijit Patil Abhijit Patil's article focuses on how to use X.509 Certificate Revocation Checking Functionality with the OCSP protocol to validate in-bound certificates. Although this article focuses on inbound OCSP validation using OCSP, Oracle WebLogic Server 12c also supports outbound OCSP validation. Leveraging Oracle Scorecard and Strategy Management for Everyday BI Needs "Oracle Scorecard and Strategy Management (OSSM) is built-upon the premise that a scorecard system should not be separate from the BI system, like many comparable tools are today," says author Kevin McGinely. "Instead of a separate application with its own data, its own data definitions, and its own front-end, Oracle made the choice to integrate OSSM directly into OBIEE." Applying BI for personal productivity recognition and gamification | Capgemini Oracle Blog "It is quite obvious that if you want people to participate you need an appealing and intuitive user interface," says Capgemini's Henk Vermeulen in this interesting exploration of gamification in the enterprise. Build and release OSB projects with Maven | Edwin Biemond "With Maven we are able to build and deploy OSB projects," says Oracle ACE Edwin Biemond. "The artifacts generated by Maven called snaphosts and releases can be automatically uploaded to a software repository. These versioned OSB jars can then be downloaded by the OSB Servers and deployed." Biemond shows you how in this detailed technical post. ADF Generator for Dynamic ADF BC and ADF UI | Andrejus Baranovskis Oracle ACE Director Andrejus Baranovskis' post is an extension of his OOW12 presentation, "Oracle ADF Implementations Around the Globe: Best Practices," and includes the sample application he promised to share. Service-oriented organizations have a head start in the cloud race | ZDNet ZDNet SOA blogger Joe McKendrick offers a snapshot of a recent report Forrester analyst James Staten. Oracle Fusion Middleware Security: X509 Fallback to Form | Debasish BhattacharyaOracle Fusion Middleware A-Team architect Debasish Bhattacharya shares a solution that resulted from brainstorming with colleagues Chris Johnson and Brian Eidelman. "The solution is not very difficult," says Bhattacharya, "though it needs some additional configurations and coding." It's all presented in this detailed post. Agile Architecture | David Sprott "There is ample evidence that Agile Architecture is a primary contributor to business agility, yet we do not have a well understood architecture management system that integrates with Agile methods," observes David Sprott in this extensive post. Thought for the Day "Operating systems are like underwear — nobody really wants to look at them." — Bill Joy Source: SoftwareQuotes.com

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  • Public JCP EC Meeting on 12 November

    - by Heather VanCura
    The next JCP EC Meeting, and the last public EC Meeting of 2013, is scheduled for Tuesday, 12 November at 08:00 AM PST.  Agenda includes a discussion on invigorating your community participation in the JCP program. We hope you will join us, but if you cannot attend, the recording and materials will also be public on the JCP.org multimedia page. Meeting details below. Meeting information ------------------------------------------------------- Topic: Public EC Meeting Date: Tuesday, November 12, 2013 Time: 8:00 am, Pacific Standard Time (San Francisco, GMT-08:00) Meeting Number: 809 853 126 Meeting Password: 1234 ------------------------------------------------------- To start or join the online meeting ------------------------------------------------------- Go to https://jcp.webex.com/jcp/j.php?ED=239354237&UID=491098062&PW=NZjAyM2Q2YTVj&RT=MiM0 ------------------------------------------------------- Audio conference information ------------------------------------------------------- +1 (866) 682-4770 (US)   Conference code: 5731908   Security code: 1234 For global access numbers https://www.intercallonline.com/listNumbersByCode.action?confCode=5731908 Or +1 (408) 774-4073   

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  • Extracting GPS Data from JPG files

    - by Peter W. DeBetta
    I have been very remiss in posting lately. Unfortunately, much of what I do now involves client work that I cannot post. Fortunately, someone asked me how he could get a formatted list (e.g. tab-delimited) of files with GPS data from those files. He also added the constraint that this could not be a new piece of software (company security) and had to be scriptable. I did some searching around, and found some techniques for extracting GPS data, but was unable to find a complete solution. So, I did...(read more)

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  • Software monetization that is not evil

    - by t0x1n
    I have a free open-source project with around 800K downloads to date. I've been contacted by some monetization companies from time to time and turned them down, since I didn't want toolbar malware associated with my software. I was wondering however, is there a non-evil way to monetize software ? Here are the options as I know them: Add a donation button. I don't feel comfortable with that as I really don't need "donations" - I'm paid quite well. Donating users may feel entitled to support etc. (see the second to last bullet) Add ads inside your application. In the web that may be acceptable, but in a desktop program it looks incredibly lame. Charge a small amount for each download. This model works well in the mobile world, but I suspect no one will go for it on the desktop. It doesn't mix well with open source, though I suppose I could charge only for the binaries (most users won't go to the hassle of compiling the sources). People may expect support etc. after having explicitly paid (see next bullet). Make money off a service / community / support associated with the program. This is one route I definitely don't want to take, I don't want any sort of hassle beyond coding. I assure you, the program is top notch (albeit simple) and I'm not aware of any bugs as of yet (there are support forums and blog comments where users may report them). It is also very simple, documented, and discoverable so I do think I have a case for supplying it "as is". Add affiliate suggestions to your installer. If you use a monetization company, you lose control over what they propose. Unless you can establish some sort of strong trust with the company to supply quality suggestions (I sincerely doubt it), I can't have that. Choosing your own affiliate (e.g. directly suggesting Google Toolbar) is possibly the only viable solution to my mind. Problem is, where do I find a solid affiliate that could actually give value to the user rather than infect his computer with crapware? I thought maybe Babylon (not the toolbar of course, I hate toolbars)?

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  • Question about Web Programming certificate program

    - by user134226
    I am currently attending St. John's University with a major of Computer Science. I am entering my senior year next year and stumbled upon this certificate program for web development from Hunter College: http://www.hunter.cuny.edu/ce/certificates/computer/web-programming So the question is, would it be beneficial for me to complete this program or to just attend a few elective courses in the summer at a school such as NYU? Would this certificate be good for my resume? The only language I have learned so far is Java and classes I have taken in the field so far are: Programming Fundamentals 1 and 2, Data Security and Cryptography, Networking: Data Communications and Introduction to Data Structures Hope some of you can help me out, thanks

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  • '6' key stuck when outside the graphical interface

    - by Felipe Jacob
    A strange thing has been happening since I installed Ubuntu. Whenever I'm not on the graphical interface, that is, if I do ctrl+alt+f2, or while the system is shutting down, or when I try to reset my password accessing root on security mode, the '6' key seems to be stuck. This doesn't affect my day-to-day usage at all, but whenever I change from the graphical console, I can't do anything because it keeps pressing '666666...'. Does anyone know why that might be happening? My keyboard is a Logitech G710+, and hasn't shown any other possible compatibility issues.

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  • Should a poll framework be closed sourced

    - by samquo
    I was having a chat with a coworker who is working on a polling app and framework. He was asking technical questions and I suggested he open source the application to get more quality opinions from developers who are interested in this problem and are willing to give it heavy though. He has a different point of view which I think is still valid so I want to open this question for discussion here. He says he believes something like a polling framework should not be open sourced because it will reduce its security and validity as people reveal loopholes through which they can cheat. Can't say I completely disagree. I see a somewhat valid point there, but I always believed that solutions by a group of people are almost always better than a solution thought by a single person asking a small number of coworkers, no matter how smart that person is. Again I'm willing to accept that maybe some types of applications are different. Does anyone have an argument in his favor? I'd really like to present your responses to him.

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  • Developing Schema Compare for Oracle (Part 5): Query Snapshots

    - by Simon Cooper
    If you've emailed us about a bug you've encountered with the EAP or beta versions of Schema Compare for Oracle, we probably asked you to send us a query snapshot of your databases. Here, I explain what a query snapshot is, and how it helps us fix your bug. Problem 1: Debugging users' bug reports When we started the Schema Compare project, we knew we were going to get problems with users' databases - configurations we hadn't considered, features that weren't installed, unicode issues, wierd dependencies... With SQL Compare, users are generally happy to send us a database backup that we can restore using a single RESTORE DATABASE command on our test servers and immediately reproduce the problem. Oracle, on the other hand, would be a lot more tricky. As Oracle generally has a 1-to-1 mapping between instances and databases, any databases users sent would have to be restored to their own instance. Furthermore, the number of steps required to get a properly working database, and the size of most oracle databases, made it infeasible to ask every customer who came across a bug during our beta program to send us their databases. We also knew that there would be lots of issues with data security that would make it hard to get backups. So we needed an easier way to be able to debug customers issues and sort out what strange schema data Oracle was returning. Problem 2: Test execution time Another issue we knew we would have to solve was the execution time of the tests we would produce for the Schema Compare engine. Our initial prototype showed that querying the data dictionary for schema information was going to be slow (at least 15 seconds per database), and this is generally proportional to the size of the database. If you're running thousands of tests on the same databases, each one registering separate schemas, not only would the tests would take hours and hours to run, but the test servers would be hammered senseless. The solution To solve these, we needed to be able to populate the schema of a database without actually connecting to it. Well, the IDataReader interface is the primary way we read data from an Oracle server. The data dictionary queries we use return their data in terms of simple strings and numbers, which we then process and reconstruct into an object model, and the results of these queries are identical for identical schemas. So, we can record the raw results of the queries once, and then replay these results to construct the same object model as many times as required without needing to actually connect to the original database. This is what query snapshots do. They are binary files containing the raw unprocessed data we get back from the oracle server for all the queries we run on the data dictionary to get schema information. The core of the query snapshot generation takes the results of the IDataReader we get from running queries on Oracle, and passes the row data to a BinaryWriter that writes it straight to a file. The query snapshot can then be replayed to create the same object model; when the results of a specific query is needed by the population code, we can simply read the binary data stored in the file on disk and present it through an IDataReader wrapper. This is far faster than querying the server over the network, and allows us to run tests in a reasonable time. They also allow us to easily debug a customers problem; using a simple snapshot generation program, users can generate a query snapshot that could be sent along with a bug report that we can immediately replay on our machines to let us debug the issue, rather than having to obtain database backups and restore databases to test systems. There are also far fewer problems with data security; query snapshots only contain schema information, which is generally less sensitive than table data. Query snapshots implementation However, actually implementing such a feature did have a couple of 'gotchas' to it. My second blog post detailed the development of the dependencies algorithm we use to ensure we get all the dependencies in the database, and that algorithm uses data from both databases to find all the needed objects - what database you're comparing to affects what objects get populated from both databases. We get information on these additional objects using an appropriate WHERE clause on all the population queries. So, in order to accurately replay the results of querying the live database, the query snapshot needs to be a snapshot of a comparison of two databases, not just populating a single database. Furthermore, although the code population queries (eg querying all_tab_cols to get column information) can simply be passed straight from the IDataReader to the BinaryWriter, we need to hook into and run the live dependencies algorithm while we're creating the snapshot to ensure we get the same WHERE clauses, and the same query results, as if we were populating straight from a live system. We also need to store the results of the dependencies queries themselves, as the resulting dependency graph is stored within the OracleDatabase object that is produced, and is later used to help order actions in synchronization scripts. This is significantly helped by the dependencies algorithm being a deterministic algorithm - given the same input, it will always return the same output. Therefore, when we're replaying a query snapshot, and processing dependency information, we simply have to return the results of the queries in the order we got them from the live database, rather than trying to calculate the contents of all_dependencies on the fly. Query snapshots are a significant feature in Schema Compare that really helps us to debug problems with the tool, as well as making our testers happier. Although not really user-visible, they are very useful to the development team to help us fix bugs in the product much faster than we otherwise would be able to.

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  • links for 2011-02-11

    - by Bob Rhubart
    New Versions of Whitepapers are available (The Shorten Spot) Anthony Shorten shares the details on several recently updated Updated Oracle Utilities Application Framework white papers. (tags: oracle otn whitepapers) Energy Firms Targetted for Sensitive Documents (Oracle IRM, the official blog) Numerous multinational energy companies have been targeted by hackers who have been focusing on financial documents related to oil and gas field exploration, bidding contracts, and drilling rights, as well as proprietary industrial process documents, according to a new McAfee report. (tags: oracle otn security) Get Your Workshop Hands On! New Developer Day Cities & Dates (Oracle Technology Network Blog (aka TechBlog)) Oracle Technology Network's Justin Kestelyn share information on upcoming OTN Developer days. (tags: oracle otn events)

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  • Power Your Cloud with Oracle Fusion Middleware

    - by user753488
    Introducing the biggest and most strategic event for Fusion Middleware this year: Power your Cloud with Oracle Fusion Middleware. Running in over 50 cities across the globe, this event is aimed at Architects, IT Managers, and technical leaders like you who are using Fusion Middleware or trying to learn more about middleware in the context of Cloud computing. Join us for a special kickoff on Wednesday, June 29th in Chicago for the first event in North America. This event features an exclusive keynote from Rick Schultz, VP of Technology Product Marketing. Cloud is certainly all the rage. But what can we make of it? According to Alex Andrianopoulos, Vice President Product Marketing for Fusion Middleware states, “Not since Java was unveiled have we seen something so transformative hit the industry. The promised benefits of Cloud are many, significant, and deliver value to both IT organizations as well as the Line of Business. The benefits range from lower data center costs, to significantly reduced environmental impact, to the ability to capture more of the opportunities that market present through increased agility in resource deployment and dramatically reduced time to market.” With an ROI so promising, why isn’t everyone on Cloud already? It’s a question a lot of IT managers are struggling with. While the promised benefits of Cloud computing can be immense, achieving them requires much more than the adoption of a new architecture, or the virtualization of servers, or the outsourcing of some or all of the IT resources. These may be useful steps towards moving to a Cloud computing blueprint, but on their own do not deliver Cloud computing and its associated benefits to the enterprise. This is exactly what we’ll be addressing in the event series, ways you can leverage Complete, Open and Integrated capabilities of Oracle Fusion Middleware today to get one step closer to Cloud. Whether you’re: Leveraging Exalogic Elastic Cloud to consolidate your applications Improving agility with Oracle SOA to generate a foundation for shared data services Securing and managing your Cloud using Oracle Identity Management and Oracle Enterprise Manager Migrating from mainframe to Cloud using Oracle Tuxedo, Coherence and GoldenGate Building applications in the Cloud swiftly and easier with Oracle’s WebCenter Suite Join us for the first of its kind event in Chicago this week by registering now, or find an event near you. Learn more about Oracle Fusion Middleware and Cloud computing today on the Oracle.com website by going to http://www.Oracle.com/goto/Middleware4Cloud

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  • National ID Cards

    Have you heard about the national ID card? While I had heard little about this program I had not given it any real attention until recently while listening to Bill O’Reilly and Lou Dobbs. Both made some great points as to how such a card could increase security and reduce fraud in the United States [...] Related posts:Your Life And The Government Choices Cloud Computing In Corporate and Home Environments ...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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  • Upgraded to 11.10 lost personal folders, Ubuntu one shows no files

    - by Kevin
    Upgraded to 11.04, from 10.10 system would only come up in terminal mode, but it told me that an additional upgrade was available and did I want to do that. Foolishly thinking that might fix the problem, I said yes. This time it did not make it all the way through the upgrade, when I came back to the computer over an hour later, the screen was filled with an error message "could not open display", had to reboot. Went to recovery mode on reboot to install nvidia module, when I rebooted system came up fine, but without carrying over my personal folders, I have the home folder, but no personal named folder in it. Came to Ubuntu One, but gives error message; File Sync error. (org.freedesktop.DBus.Error.NoReply: Did not receive a reply. Possible causes include: the remote application did not send a reply, the message bus security policy blocked Is the a way around this in order to restore my files? I know my files existed on Ubuntu one as of a few months ago.

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  • Mixing Forms and Token Authentication in a single ASP.NET Application

    - by Your DisplayName here!
    I recently had the task to find out how to mix ASP.NET Forms Authentication with WIF’s WS-Federation. The FormsAuth app did already exist, and a new sub-directory of this application should use ADFS for authentication. Minimum changes to the existing application code would be a plus ;) Since the application is using ASP.NET MVC this was quite easy to accomplish – WebForms would be a little harder, but still doable. I will discuss the MVC solution here. To solve this problem, I made the following changes to the standard MVC internet application template: Added WIF’s WSFederationAuthenticationModule and SessionAuthenticationModule to the modules section. Add a WIF configuration section to configure the trust with ADFS. Added a new authorization attribute. This attribute will go on controller that demand ADFS (or STS in general) authentication. The attribute logic is quite simple – it checks for authenticated users – and additionally that the authentication type is set to Federation. If that’s the case all is good, if not, the redirect to the STS will be triggered. public class RequireTokenAuthenticationAttribute : AuthorizeAttribute {     protected override bool AuthorizeCore(HttpContextBase httpContext)     {         if (httpContext.User.Identity.IsAuthenticated &&             httpContext.User.Identity.AuthenticationType.Equals( WIF.AuthenticationTypes.Federation, StringComparison.OrdinalIgnoreCase))         {             return true;         }                     return false;     }     protected override void HandleUnauthorizedRequest(AuthorizationContext filterContext)     {                    // do the redirect to the STS         var message = FederatedAuthentication.WSFederationAuthenticationModule.CreateSignInRequest( "passive", filterContext.HttpContext.Request.RawUrl, false);         filterContext.Result = new RedirectResult(message.RequestUrl);     } } That’s it ;) If you want to know why this works (and a possible gotcha) – read my next post.

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  • Express your personality and potential @ Oracle

    - by jessica.ebbelaar(at)oracle.com
    Ciao, my name is Michel and I am a 24 year old guy from Forlì, Italy, working as a Business Intelligence Business Development Consultant in Rome. After I completed the Bachelor's Degree in Business Administration at Bologna University, I took a Multiple Master of Science in International Management organized by three European Universities: Bologna University (IT), ICN Business School of Nancy (FR) and Uppsala University (SE).I therefore had the chance to travel a lot and, most important, to study and meet hundreds of people from all over the world. This experience enhanced the passion I foster for international environments, different cultures and countries; not to mention the learning of foreign languages. Working for such a structured multinational as Oracle totally reflects my desire to be surrounded by a multicultural and international atmosphere, having the opportunity to grow from the personal point of view and to endlessly boost my career path. Demand Generation My department is responsible for demand generation activities. That implies, for instance, the implementation of various strategies aimed to feed the pipeline for Business Intelligence products in the Italian market. Organization of marketing campaigns, events, providing ideas or contacts to the sales force is just a few examples of our work. I like to define the role of the business development as something that translates the marketing insights into tools to increase the sales, accounting the differences amongst countries, companies and industries. Furthermore, it is an important feature to collaborate with the EMEA team to share knowledge and best practices. My initial lack of an IT background has been constantly covered by the managers and my personal mentor. The thing I appreciated most is indeed the fact I always feel to be a growing potential, becoming essential day after day. I am surprised by the trust and confidence people have on me and how they proudly encourage my personal initiative and always spur me to contribute. Career Ambitions If your ambitions are to work within an international but extremely people focused environment, to contribute to the growth of one of the most successful companies in the world, to deal with a fast-paced industry and highly competitive market, to have the chance to fully express your personality and potential and to satisfy your career ambitions over the years, then Oracle is right for YOU. Looking forward to having YOU aboard! Do you want to find out more about the open roles within Oracle? Follow us on http://campus.oracle.com.

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  • The Business Case for a Platform Approach

    - by Naresh Persaud
    Most customers have assembled a collection of Identity Management products over time, as they have reacted to industry regulations, compliance mandates and security threats, typically selecting best of breed products.  The resulting infrastructure is a patchwork of systems that has served the short term IDM goals, but is overly complex, hard to manage and cannot scale to meets the needs of the future social/mobile enterprise. The solution is to rethink Identity Management as a Platform, rather than individual products. Aberdeen Research has shown that taking a vendor integrated platform approach to Identity Management can reduce cost, make your IT organization more responsive to the needs of a changing business environment, and reduce audit deficiencies.  View the slide show below to see how companies like Agilent, Cisco, ING Bank and Toyota have all built the business case and embraced the Oracle Identity Management Platform approach. Biz case-keynote-final copy View more PowerPoint from OracleIDM

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  • Registration free hosting for ASP.NET web service

    - by Andrew
    I've built a simple ASP.NET web service, tested it locally and would like to test it when externally hosted. Are there free hosting services available where I can just upload the assembly and service description file and test it straight away. Without registering the account, etc. My service does not do anything malicious and I am ok to run it in a restricted (security sandbox, bandwith, calls per second, etc) environment? I have heard about appharbor.com but it looks like an overkill to test a simple web service.

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  • How to Combine All Your Email Addresses into One Outlook.com Inbox

    - by Chris Hoffman
    Microsoft’s new Outlook.com allows you to see email from all your email accounts in one inbox and send messages from other email addresses in one familiar interface. if you’re tired of checking multiple inboxes, try combining them. We’ve previously covered combining all your email addresses into one Gmail inbox, and this is a similar process for Outlook.com. Each process turns your webmail account’s inbox into a powerful, all-in-one interface for all your email needs. How To Switch Webmail Providers Without Losing All Your Email How To Force Windows Applications to Use a Specific CPU HTG Explains: Is UPnP a Security Risk?

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  • Reverse X11 forwarding

    - by Oli
    I was playing with my phone (that runs a Linux/X stack) last night and I managed to ssh into my desktop and run an application and have it show up on my phone. It was awesome. Today I'd like to sort of do the opposite. I want to view an application running on my phone on my PC. I could install a SSH server on my phone but I frankly don't fancy that purely for security reasons. I want this to be initiated from my phone. Is there a way to connect from my phone and tunnel the PC's X connection back to the phone and then run an application on the phone that show on the PC?

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  • Architecture for subscription based application

    - by John
    This is about the architecture of my application I think. I have a Rails application where companies can administrate all things related to clients. Companies can buy a subscription and their users can access the application online. Hopefully I will get multiple companies subscribing to my appplication/service. Thing is, what should I do with my code and database? Seperate app code base and database per company One app code base but seperate database per company One app code base and one database The decision I am to make involves security (e.g. user from company X should not see any data from company Y) performance (let's suppose it becomes successful, it should have a good performance) and scalability (again, if successful, it should have a good performance but also easy for me to handle all the companies, code changes, etc) For sake of maintainability, I tend to opt for the one code base. For the database I really don't know at this moment. So what do you think is the best option?

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  • Get an Introduction to Oracle ADF - Online Anytime

    - by shay.shmeltzer
    Last year we started recording various sessions about advanced ADF topics (binding, security, skinning etc) and published them in the new Oracle ADF Insider page on OTN.These are the type of sessions we usually deliver in the Oracle Develop or ODTUG conferences. But now you can watch them whenever you need to better understand these topics.Now we are extending the series to also cover the basics of Oracle ADF.We just published three sessions that cover an overview of Oracle ADF, an introduction to Oracle ADF Business Components, and an overview of Oracle ADF Faces.So if you are starting out and need to quickly understand what ADF is all about, or if you just want to understand what does ADF offers these might be a good starting point.Check out the ADF Insider Basics Sessions here.

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  • Force ntfs volumes to be treated like any other by default

    - by soandos
    I have a 20 GB NTFS volume that I was planning on using for a variety of purposes, including being readable by windows with little effort. Unfortunately, for some reason, I cannot execute any files on the drive, even after following the answer here (I was able to mount the volume just fine, but the error persists). How can I fix this? Output from mount: /dev/sda1 on / type ext4 (rw,errors=remount-ro) proc on /proc type proc (rw,noexec,nosuid,nodev) sysfs on /sys type sysfs (rw,noexec,nosuid,nodev) none on /sys/fs/cgroup type tmpfs (rw) none on /sys/fs/fuse/connections type fusectl (rw) none on /sys/kernel/debug type debugfs (rw) none on /sys/kernel/security type securityfs (rw) udev on /dev type devtmpfs (rw,mode=0755) devpts on /dev/pts type devpts (rw,noexec,nosuid,gid=5,mode=0620) tmpfs on /run type tmpfs (rw,noexec,nosuid,size=10%,mode=0755) none on /run/lock type tmpfs (rw,noexec,nosuid,nodev,size=5242880) none on /run/shm type tmpfs (rw,nosuid,nodev) none on /run/user type tmpfs (rw,noexec,nosuid,nodev,size=104857600,mode=0755) none on /sys/fs/pstore type pstore (rw) systemd on /sys/fs/cgroup/systemd type cgroup (rw,noexec,nosuid,nodev,none,name=systemd) gvfsd-fuse on /run/user/1000/gvfs type fuse.gvfsd-fuse (rw,nosuid,nodev,user=daniel)

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  • How Big Data and Social Won the Election

    - by Mike Stiles
    The story of big data’s influence on the outcome of the US Presidential election is worth a good look, because a) it’s a harbinger of things to come, and b) it’s an example of similar successes available to any enterprise seriously resourcing integrated big data, modeling, and data-driven execution on all assets, including social. Obama campaign manager Jim Messina fielded a data and analytics brain trust 5 times larger than 2008. At that time, there were numerous databases from various sources, few of them talking to each other. This time, the mission was to be metrics-centered and measure everything measurable, and in context with all the other data. Big data showed them exactly what they needed to know and told them what to do about it. It showed them women 40-49 on the west coast would donate big money if they got to eat with George Clooney. Women on the east coast would pony up to hang out with Sarah Jessica Parker. Extensive daily modeling showed them what kinds of email appeals, from who, and to whom, would prove most successful in raising cash, recruiting volunteers, and getting out the vote. Swing state voters were profiled and approached with more customized targeting that at any time in history. Ads were purchased on specific shows watched by the targets, increasing efficiency 14% over traditional media buys. For all the criticism of the candidate’s focus on appearing on comedy and entertainment shows, and local radio morning shows, that’s where the data sent them to reach the voters most likely to turn out for them. And then there was social. Again, more than in any other election, Facebook was used for virtual, highly efficient door-to-door canvasing. Facebook fans got pictures of friends in swing states and were asked to encourage them to act. Using that approach, 1 in 5 peer-to-peer appeals led to the desired action. Assumptions, gut, intuition, campaign experience, all took a backseat to strategy shifts solidly backed up by data. Zeroing in on demographics likely to back the President and tracking their mood daily literally changed the voter landscape. The Romney team watched Obama voters appear seemingly out of thin air. One Obama campaign aide said, “We ran the election 66,000 times every night.” Which brings us to your organization. If you’re starting to feel like the battle-cry of “but this is the way we’ve always done it” is starting to put you in an extremely vulnerable position, you’re right. Social has become a key communication tool of the 21st century. Failing to use it, or failing to invest in a deep understanding of who your customers and prospects are so the content you post there will achieve desired actions and results, will leave you waking up one morning wondering, “What happened?”@mikestilesPhoto stock.xchng

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  • WebCenter Sites 11gR1 Bundled Patch 1 is now available

    - by R.Hunter
    There is a new patch available for WebCenter Sites - 11gR1 Bundled Patch 1. The download links can be obtained from the WebCenter Sites Download page. Some of the highlights of WebCenter Sites 11gR1 Bundled Patch 1 are listed below: - UI Customization support  - A new developer’s guide is available for use in customizing the Contributor UI. Customizable UI components include the Dashboard, search views, tools bars, menus, and asset-forms. In addition, global or site specific configuration properties can be specified for controlling what is displayed in the UI. - Localization support – The contributor UI is localized for the following languages: French, German, Italian, Spanish, Brazilian Portuguese, Japanese, Korean, Simplified &Traditional Chinese - Developer tools (CSDT) now supports connection to a remote Sites server- Security updates including a request authentication filter to prevent CSRF attacks, REST API updates, and more.- Session replication support in the management user interfaces- Bug fixes Please refer to the release notes and documentation for more information.

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  • Oracle OpenWorld Call for MDM Papers

    - by david.butler(at)oracle.com
    As the MDM Track owner, I would like to invite everyone to respond to the Oracle OpenWorld (October 2-6, Moscone Center, San Francisco) Call for Papers (https://oracleus.wingateweb.com/portal/cfp/ ). The Call for Papers is open now through Sunday, March 27. This is an outstanding opportunity for organizations familiar with MDM to tell their story to a very large, knowledgeable and intensely interested community. Opportunities for feedback and networking abound.  I would love to see MDM papers on: business drivers; business benefits; quantified ROI stories; business process optimization; implementation styles; implementation lessons learned; using master data as a service; data governance best practices; end-to-end data quality experiences; support for SOA; Chart of Accounts issues fixed; how to leverage reference data; improving EPM and/or BI across the board; operationalizing a data warehouse; support for cloud computing; compliance success stories; architecture, scalability, and mixed workload RAC platform performance examples; industry specific value propositions (Financial Services; Retail, Telecom; Manufacturing, High Tech Manufacturing, Public Sector, Health Care, …); and line of business specific value propositions (CRM, ERP, PLM, SCM, …); etc. In fact, given that MDM positively impacts all areas of operations and analytics, there are no limits to the ideas you may have for an OpenWorld presentation. When you follow the submission process, be sure to use “Master Data Management” for either the Primary or Optional track. Add “Master Data Management” as an Optional track if you are adding MDM content to a presentation on one of the following tracks: Agile; Customer Relationship Management, Oracle E-Business Suite, Product Lifecycle Management, Siebel, Sourcing and Procurement, Supply Chain Management, or one of the 18 available industry tracks. If Cloud Computing is included, please add “Cloud Computing” as a Cross-Stream Track. And don’t forget to make “MDM” a Tag, along with Business Intelligence, Cloud, CRM, Data Integration, Data Migration, Data Warehousing, EPM, or Service-Oriented Architecture whenever your content includes these items. I will personally review each submission. I hope you all keep me very busy over the next few weeks.

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  • Phone number in meta description bad or good for local rankings NAP

    - by bybe
    Once again I'm at it with increasing people's local rankings and I've learnt so much about local rankings in the past 2 weeks it feels like my brain is gonna pop anyway, question is fairly simple for someone who engages in local rankings and I appreciate the question may be a little guess work but isn't SEO mostly guessing anyway? From what I've read and learned that Google works of a system called nap for local rankings (With many other factors but this question is purely based on NAP). For people who care about local rankings NAP stands for Name of Business / Address of Business / Phone Number for Business. Now what what I've read you don't need the whole NAP to be on one website, a P or just a N can help towards your local rankings. It's believed that NAP rewards more than just P and N for example but knowing Google they might have a diversity checker which is my concern what your get to in a moment. Now of course sites weight differently where your business is posted, it's certainly going to be more credible if your NAP details are on your national phone book than say a blog site, so taking in this consideration too. Pure Guess (Not apart of the question but none the less makes a good read on my belief). Now my guess work would make me believe that the formula would look something like (N)+(A)+(P)x(T) So (N)name would be 1 or 0 to indicate present or not So (A)dress would be 1 or 0 to indicate present or not So (P)hone would be 1 or 0 to indicate present or not So (T)rust would be 1-100 to indicate level of trust So a phone number appearing on youtube might look something like 0+0+1x95= 95 and a NAP appearing on your national phone book might look something like 1+1+1x100= 300 Please note that I'm not saying this is the sole factor and I'm sure its way more complex that this with things like other factors on the page, off the page (Reviews, Links, Clicks) and so on but its still a contributor). The Question My question is fairly simple and I'd imagine hard to impossible to have an actual definite answer to this but maybe someone has seen official wording else where on this, is it bad to include address or phone number in the Meta Description? The reason I ask is that one of my competitors has these elements in the meta descriptions and their local rankings are absolutely superb, the problem I have with this is scrap bot sites like 'Similar Too' 'Seo Rankings' and 1,000's of the other scrap box networks that scrap site and then make urls with your site information are mostly limited to your meta description what this means that your phone number, address and sometimes even your company name if the domain is exact will appear as AP, and even NAP on thousands of websites. So, is it a bad strategy to include phone number and address in meta description, everything I read into would suggest its good of course with the downside of maybe lowering quality of description for click thoughts but top rankings would increase this 10 folds anyhow..

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