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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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  • Building a Distributed Commerce Infrastructure in the Cloud using Azure and Commerce Server

    - by Lewis Benge
    One of the biggest questions I routinely get asked is how scalable Commerce Server is. Of course the text book answer is the product has been around for 10 years, powers some of the largest e-Commerce websites in the world, so it scales horizontally extremely well. One argument however though is what if you can't predict the growth of demand required of your Commerce Platform, or need the ability to scale up during busy seasons such as Christmas for a retail environment but are hesitant on maintaining the infrastructure on a year-round basis? The obvious answer is to utilise the many elasticated cloud infrastructure providers that are establishing themselves in the ever-growing market, the problem however is Commerce Server is still product which has a legacy tightly coupled dependency on Windows and IIS components. Commerce Server 2009 codename "R2" however introduced to the concept of an n-tier deployment of Microsoft Commerce Server, meaning you are no longer tied to core objects API but instead have serializable Commerce Entity objects, and business logic allowing for Commerce Server to now be built into a WCF-based SOA architecture. Presentation layers no-longer now need to remain on the same physical machine as the application server, meaning you can now build the user experience into multiple-technologies and host them in multiple places – leveraging the transport benefits that a WCF service may bring, such as message queuing, security, and multiple end-points. All of this logic will still need to remain in your internal infrastructure, for two reasons. Firstly cloud based computing infrastructure does not support PCI security requirements, and secondly even though many of the legacy Commerce Server dependencies have been abstracted away within this version of the application, it is still not a fully supported to be deployed exclusively into the cloud. If you do wish to benefit from the scalability of the cloud however, you can still achieve a great Commerce Server and Azure setup by utilising both the Azure App Fabric in terms of the service bus, and authentication services and Windows Azure to host any online presence you may require. The architecture would be something similar to this: This setup would allow you to construct your Commerce Services as part of your on-site infrastructure. These services would contain all of the channels custom business logic, and provide the overall interface back into the underlying Commerce Server components. It would be recommended that services are constructed around the specific business domain of the application, which based on your business model would usually consist of separate services around Catalogue, Orders, Search, Profiles, and Marketing. The App Fabric service bus is then used to abstract and aggregate further the services, making them available to the cloud and subsequently secured by App Fabrics authentication services. These services are now available for consumption by any client, using any supported technology – not just .NET. Thus meaning you are now able to construct apps for IPhone, integrate with Java based POS Devices, and any many other potential uses. This aggregation is useful, and forms the basis of the further strategy around diversifying and enhancing the e-Commerce experience, but also provides the foundation for the scalability we want to gain from utilising a cloud-based application platform. The Windows Azure application platform is Microsoft solution to benefiting from the true economies of scale in terms of the elasticity of the cloud. Just before the launch of the Azure Platform – Domino's pizza actually managed to run their whole SuperBowl operation from the scalability of Windows Azure, and simply switching back to their traditional operation the next day with no residual infrastructure costs. The platform also natively can subscribe to services and messages exposed within the AppFabric service bus, making it an ideal solution to build and deploy a presentation layer which will need to support of scalable infrastructure – such as a high demand public facing e-Commerce portal, or a promotion element of a brand. Windows Azure has excellent support for ASP.NET, including its own caching providers meaning expensive operations such as catalogue queries can persist in memory on the application server, reducing the demand on internal infrastructure and prioritising it for more business critical operations such as receiving orders and processing payments. Windows Azure also supports other languages too, meaning utilising this approach you can technically build a Commerce Server presentation layer in Java, PHP, or Ruby – or equally in ASP.NET or Silverlight without having to change any of the underlying business or Commerce Server implementation. This SOA-style architecture is one of the primary differentiators for Commerce Server as a product in the e-Commerce market, and now with the introduction of a WCF capability in Commerce Server 2009/2009 R2 the opportunities for extensibility of the both the user experience, and integration into third parties, are drastically increased, all with no effect to the underlying channel logic. So if you are looking at deployment options for your e-Commerce application to help support demand in a cost effective way. I would highly recommend you consider looking at Windows Azure, and if you have any questions in-particular about this style of deployment, please feel free to get in touch!

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  • TDD and WCF behavior

    - by Frederic Hautecoeur
    Some weeks ago I wanted to develop a WCF behavior using TDD. I have lost some time trying to use mocks. After a while i decided to just use a host and a client. I don’t like this approach but so far I haven’t found a good and fast solution to use Unit Test for testing a WCF behavior. To Implement my solution I had to : Create a Dummy Service Definition; Create the Dummy Service Implementation; Create a host; Create a client in my test; Create and Add the behavior; Dummy Service Definition This is just a simple service, composed of an Interface and a simple implementation. The structure is aimed to be easily customizable for my future needs.   Using Clauses : 1: using System.Runtime.Serialization; 2: using System.ServiceModel; 3: using System.ServiceModel.Channels; The DataContract: 1: [DataContract()] 2: public class MyMessage 3: { 4: [DataMember()] 5: public string MessageString; 6: } The request MessageContract: 1: [MessageContract()] 2: public class RequestMessage 3: { 4: [MessageHeader(Name = "MyHeader", Namespace = "http://dummyservice/header", Relay = true)] 5: public string myHeader; 6:  7: [MessageBodyMember()] 8: public MyMessage myRequest; 9: } The response MessageContract: 1: [MessageContract()] 2: public class ResponseMessage 3: { 4: [MessageHeader(Name = "MyHeader", Namespace = "http://dummyservice/header", Relay = true)] 5: public string myHeader; 6:  7: [MessageBodyMember()] 8: public MyMessage myResponse; 9: } The ServiceContract: 1: [ServiceContract(Name="DummyService", Namespace="http://dummyservice",SessionMode=SessionMode.Allowed )] 2: interface IDummyService 3: { 4: [OperationContract(Action="Perform", IsOneWay=false, ProtectionLevel=System.Net.Security.ProtectionLevel.None )] 5: ResponseMessage DoThis(RequestMessage request); 6: } Dummy Service Implementation 1: public class DummyService:IDummyService 2: { 3: #region IDummyService Members 4: public ResponseMessage DoThis(RequestMessage request) 5: { 6: ResponseMessage response = new ResponseMessage(); 7: response.myHeader = "Response"; 8: response.myResponse = new MyMessage(); 9: response.myResponse.MessageString = 10: string.Format("Header:<{0}> and Request was <{1}>", 11: request.myHeader, request.myRequest.MessageString); 12: return response; 13: } 14: #endregion 15: } Host Creation The most simple host implementation using a Named Pipe binding. The GetBinding method will create a binding for the host and can be used to create the same binding for the client. 1: public static class TestHost 2: { 3: 4: internal static string hostUri = "net.pipe://localhost/dummy"; 5:  6: // Create Host method. 7: internal static ServiceHost CreateHost() 8: { 9: ServiceHost host = new ServiceHost(typeof(DummyService)); 10:  11: // Creating Endpoint 12: Uri namedPipeAddress = new Uri(hostUri); 13: host.AddServiceEndpoint(typeof(IDummyService), GetBinding(), namedPipeAddress); 14:  15: return host; 16: } 17:  18: // Binding Creation method. 19: internal static Binding GetBinding() 20: { 21: NamedPipeTransportBindingElement namedPipeTransport = new NamedPipeTransportBindingElement(); 22: TextMessageEncodingBindingElement textEncoding = new TextMessageEncodingBindingElement(); 23:  24: return new CustomBinding(textEncoding, namedPipeTransport); 25: } 26:  27: // Close Method. 28: internal static void Close(ServiceHost host) 29: { 30: if (null != host) 31: { 32: host.Close(); 33: host = null; 34: } 35: } 36: } Checking the service A simple test tool check the plumbing. 1: [TestMethod] 2: public void TestService() 3: { 4: using (ServiceHost host = TestHost.CreateHost()) 5: { 6: host.Open(); 7:  8: using (ChannelFactory<IDummyService> channel = 9: new ChannelFactory<IDummyService>(TestHost.GetBinding() 10: , new EndpointAddress(TestHost.hostUri))) 11: { 12: IDummyService svc = channel.CreateChannel(); 13: try 14: { 15: RequestMessage request = new RequestMessage(); 16: request.myHeader = Guid.NewGuid().ToString(); 17: request.myRequest = new MyMessage(); 18: request.myRequest.MessageString = "I want some beer."; 19:  20: ResponseMessage response = svc.DoThis(request); 21: } 22: catch (Exception ex) 23: { 24: Assert.Fail(ex.Message); 25: } 26: } 27: host.Close(); 28: } 29: } Running the service should show that the client and the host are running fine. So far so good. Adding the Behavior Add a reference to the Behavior project and add the using entry in the test class. We just need to add the behavior to the service host : 1: [TestMethod] 2: public void TestService() 3: { 4: using (ServiceHost host = TestHost.CreateHost()) 5: { 6: host.Description.Behaviors.Add(new MyBehavior()); 7: host.Open();¨ 8: …  If you set a breakpoint in your behavior and run the test in debug mode, you will hit the breakpoint. In this case I used a ServiceBehavior. To add an Endpoint behavior you have to add it to the endpoints. 1: host.Description.Endpoints[0].Behaviors.Add(new MyEndpointBehavior()) To add a contract or an operation behavior a custom attribute should work on the service contract definition. I haven’t tried that yet.   All the code provided in this blog and in the following files are for sample use. Improvements I don’t like to instantiate a client and a service to test my behaviors. But so far I have' not found an easy way to do it. Today I am passing a type of endpoint to the host creator and it creates the right binding type. This allows me to easily switch between bindings at will. I have used the same approach to test Mex Endpoints, another post should come later for this. Enjoy !

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  • Verizon Wireless Supports its Mission-Critical Employee Portal with MySQL

    - by Bertrand Matthelié
    Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Verizon Wireless, the #1 mobile carrier in the United States, operates the nation’s largest 3G and 4G LTE network, with the most subscribers (109 millions) and the highest revenue ($70.2 Billion in 2011). Verizon Wireless built the first wide-area wireless broadband network and delivered the first wireless consumer 3G multimedia service in the US, and offers global voice and data services in more than 200 destinations around the world. To support 4.2 million daily wireless transactions and 493,000 calls and emails transactions produced by 94.2 million retail customers, Verizon Wireless employs over 78,000 employees with area headquarters across the United States. The Business Challenge Seeing the stupendous rise in social media, video streaming, live broadcasting…etc which redefined the scope of technology, Verizon Wireless, as a technology savvy company, wanted to provide a platform to its employees where they could network socially, view and host microsites, stream live videos, blog and provide the latest news. The IT team at Verizon Wireless had abundant experience with various technology platforms to support the huge number of applications in the company. However, open-source products weren’t yet widely used in the organization and the team had the ambition to adopt such technologies and see if the architecture could meet Verizon Wireless’ rigid requirements. After evaluating a few solutions, the IT team decided to use the LAMP stack for Vzweb, its mission-critical, 24x7 employee portal, with Drupal as the front end and MySQL on Linux as the backend, and for a few other internal websites also on MySQL. The MySQL Solution Verizon Wireless started to support its employee portal, Vzweb, its online streaming website, Vztube, and internal wiki pages, Vzwiki, with MySQL 5.1 in 2010. Vzweb is the main internal communication channel for Verizon Wireless, while Vztube hosts important company-wide webcasts regularly for executive-level announcements, so both channels have to be live and accessible all the time for its 78,000 employees across the United States. However during the initial deployment of the MySQL based Intranet, the application experienced performance issues. High connection spikes occurred causing slow user response time, and the IT team applied workarounds to continue the service. A number of key performance indexes (KPI) for the infrastructure were identified and the operational framework redesigned to support a more robust website and conform to the 99.985% uptime SLA (Service-Level Agreement). The MySQL DBA team made a series of upgrades in MySQL: Step 1: Moved from MyISAM to InnoDB storage engine in 2010 Step 2: Upgraded to the latest MySQL 5.1.54 release in 2010 Step 3: Upgraded from MySQL 5.1 to the latest GA release MySQL 5.5 in 2011, and leveraging MySQL Thread Pool as part of MySQL Enterprise Edition to scale better After making those changes, the team saw a much better response time during high concurrency use cases, and achieved an amazing performance improvement of 1400%! In January 2011, Verizon CEO, Ivan Seidenberg, announced the iPhone launch during the opening keynote at Consumer Electronic Show (CES) in Las Vegas, and that presentation was streamed live to its 78,000 employees. The event was broadcasted flawlessly with MySQL as the database. Later in 2011, Hurricane Irene attacked the East Coast of United States and caused major life and financial damages. During the hurricane, the team directed more traffic to its west coast data center to avoid potential infrastructure damage in the East Coast. Such transition was executed smoothly and even though the geographical distance became longer for the East Coast users, there was no impact in the performance of Vzweb and Vztube, and the SLA goal was achieved. “MySQL is the key component of Verizon Wireless’ mission-critical employee portal application,” said Shivinder Singh, senior DBA at Verizon Wireless. “We achieved 1400% performance improvement by moving from the MyISAM storage engine to InnoDB, upgrading to the latest GA release MySQL 5.5, and using the MySQL Thread Pool to support high concurrent user connections. MySQL has become part of our IT infrastructure, on which potentially more future applications will be built.” To learn more about MySQL Enterprise Edition, Get our Product Guide.

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  • Who is Jeremiah Owyang?

    - by Michael Hylton
    Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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  • 2012 Oracle Fusion Innovation Awards - Part 2

    - by Michelle Kimihira
    Author: Moazzam Chaudry Continuing from Friday's blog on 2012 Oracle Fusion Innovation Awards, this blog (Part 2) will provide more details around the customers. It was a tremendous honor to be in single room of winners. We only wish we could have had more time to share stories from all the winners.  We received great insight from all the innovative solutions that our customers deploy and would like to share them broadly, so that others can benefit from best practices. There was a customer panel session joined by Ingersoll Rand, Nike and Motability and here is what was discussed: Barry Bonar, Enterprise Architect from Ingersoll Rand shared details around their solution, comprised of Oracle Exalogic, Oracle WebLogic Server and Oracle SOA Suite. This combined solutoin enabled their business transformation to increase decision-making, speed and efficiency, resulting in 40% reduced IT spend, 41X Faster response time and huge cost savings. Ashok Balakrishnan, Architect from Nike shared how they leveraged Oracle Coherence to analyze their digital "footprint" of activities. This helps them compete, collaborate and compare athletic data over time. Lastly, Ashley Doodly, Head of IT from Motability shared details around their solution compromised of Oracle SOA Suite, Service Bus, ADF, Coherence, BO and E-Business Suite. This solution helped Motability achieve 100% ROI within the first few months, performance in seconds vs. 10's of minutes and tremendous improvement in throughput that increased up to 50%.  This year's winners by category are: Oracle Exalogic Customer Results using Fusion Middleware Netshoes ATG on Exalogic: 6X Reduced H/W foot print, 6.2X increased throughput and 3 weeks time to market Claro Part of America Movil, running mission critical Java Application on Exalogic with 35X Faster Java response time, 5X Throughput Underwriters Laboratories Exalogic as an Apps Consolidation platform to power tremendous growth Ingersoll Rand EBS on Exalogic: Up to 40% Reduction in overall IT budget, 3x reduced foot print Oracle Cloud Application Foundation Customer Results using Fusion Middleware  Mazda Motor Corporation Tuxedo ART Batch runtime environment to migrate their batch apps on new open environment and reduce main frame cost. HOTELBEDS Technology Open Source to WebLogic transformation Globalia Corporation Introduced Oracle Coherence to fully reengineer DTH system and provide multiple business and technical benefits Nike Nike+, digital sports platform, has 8M users and is expecting an 5X increase in users, many of who will carry multiple devices that frequently sync data with the Digital Sport platform Comcast Corporation The solution is expected to increase availability, continuity, performance, and simplify and make the code at the application layer more flexible. Oracle SOA and Oracle BPM Customer Results using Fusion Middleware NTT Docomo Network traffic solution based on Oracle event processing and coherence - massive in scale: 12M users (50M in future) - 800,000 events/sec. Schneider National, Inc. SOA/B2B/ADF/Data Integration to orchestrate key order processes across Siebel, OTM & EBS.  Platform runs 60M trans/day and  50 million composite SOA instances per day across 10G and 11G Amadeus Oracle BPM solution: Business Rules and processes vary across local (80), regional (~10) and corporate approval process. Up to 10 levels of approval. Plans to deploy across 20+ markets Navitar SOA solution integrates a fully non-Oracle legacy application/ERP environment using Oracle’s SOA Suite and Oracle AIA Foundation Pack. Motability Uses SOA Suite to synchronize data across the systems and to manage the vehicle remarketing process Oracle WebCenter Customer Results using Fusion Middleware  News Limited Single platform running websites for 50% of Australia's newspapers University of Louisville “Facebook for Medicine”: Oracle Webcenter platform and Oracle BIEE to analyze patient test data and uncover potential health issues. Expecting annualized ROI of 277% China Mobile Jiangsu Company portal (25k users) to drive collaboration & productivity Life Technologies Portal for remotely monitoring & repairing biotech instruments LA Dept. of Water & Power Oracle WebCenter Portal to power ladwp.com on desktop and mobile for 1.6million users Oracle Identity Management Customer Results using Fusion Middleware Education Testing Service Identity Management platform for provisioning & SSO of 6 million GRE, GMAT, TOEFL customers Avea Oracle Identity Manager allowing call center personnel to quickly change Identity Profile to handle varying call loads based on a user self service interface. Decreased Admin Cost by 30% Oracle Data Integration Customer Results using Fusion Middleware Raymond James Near real-time integration for improved systems (throughput & performance) and enhanced operational flexibility in a 24 X 7 environment Wm Morrison Supermarkets Electronic Point of Sale integration handling over 80 million transactions a day in near real time (15 min intervals) Oracle Application Development Framework and Oracle Fusion Development Customer Results using Fusion Middleware Qualcomm Incorporated Solution providing  immediate business value enabling a self-service model necessary for growing the new customer base, an increase in customer satisfaction, reduced “time-to-deliver” Micros Systems, Inc. ADF, SOA Suite, WebCenter  enables services that include managing distribution of hotel rooms availability and rates to channels such as Hotel Web-site, Expedia, etc. Marfin Egnatia Bank A new web 2.0 UI provides a much richer experience through the ADF solution with the end result being one of boosting end-user productivity    Business Analytics (Oracle BI, Oracle EPM, Oracle Exalytics) Customer Results using Fusion Middleware INC Research Self-service customer portal delivering 5–10% of the overall revenue - expected to grow fast with the BI solution Experian Reduction in Time to Complete the Financial Close Process Hologic Inc Solution, saving months of decision-making uncertainty! We look forward to seeing many more innovative nominations. The nominatation process for 2013 begins in April 2013.    Additional Information: Blog: Oracle WebCenter Award Winners Blog: Oracle Identity Management Winners Blog: Oracle Exalogic Winners Blog: SOA, BPM and Data Integration will be will feature award winners in its respective areas this week Subscribe to our regular Fusion Middleware Newsletter Follow us on Twitter and Facebook

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  • AS11 Oracle B2B Sync Support - Series 2

    - by sinkarbabu.kirubanithi
    In the earlier series, we discussed about how to model "Sync Support" in Oracle B2B. And, we haven't discussed how the response can be consumed synchronously by the back-end application or initiator of sync request. In this sequel, we will see how we can extend it to the SOA composite applications to model the end-to-end usecase, this would help the initiator of sync request to receive the response synchronously. Series 2 - is little lengthier for blog standards so be prepared before you continue further :). Let's start our discussion with a high-level scenario where one need to initiate a synchronous request and get response synchronously. There are various approaches available, we will see one simplest approach here. Components Involved: 1. Oracle B2B 2. Oracle JCA JMS Adapter 3. Oracle BPEL 4. All of the above are wrapped up in a single SOA composite application. Oracle B2B: Skipping the "Sync Support" setup part in B2B, as we have already discussed that in the earlier series 1. Here we have provided "Sync Support" samples that can be imported to B2B directly and users can start testing the same in few minutes. Initiator Sample: This requires two JMS queues to be created, one for B2B to receive initial outbound sync request and the other is for B2B to deliver the incoming sync response to the back-end. Please enable "Use JMS Id" option in both internal listening and delivery channels. This would enable JCA JMS Adapter to correlate the initial B2B request and response and in turn it would be returned as synchronous response of BPEL. Internal Listening Channel Image: Internal Delivery Channel Image: To get going without much challenges, just create queues in Weblogic with the JNDI mentioned in the above two screenshots. If you want to use different names, then you may have to change the queue jndi names in sample after importing it into B2B. Here are the Queue related JNDI names used in the sample, 1. Internal Listening Channel Queue details, Name: JNDI Name: jms/b2b/syncreplyqueue 2. Internal Delivery Channel Queue details, Name: JNDI Name: jms/b2b/syncrequestqueue Here is the Initiator Sample Acme.zip Note: You may have to adjust the ip address of GlobalChips endpoint in the Delivery Channel. Responder Sample: Contains B2B meta-data and the Callout. Just import the sample and place the callout binary under "/tmp/callout" directory. If you choose to use a different location for callout, then you may have to change the same in B2B Configuration after importing the sample. Here are the artifacts, 1. Callout Source SampleCallout.java 2. Callout Binary sample-callout.jar 3. Responder Sample GlobalChips.zip Callout Details: Just gives the static response XML that needs to be sent back as response for the inbound sync request. For a sample purpose, we have given static response but in production you may have to invoke a web service or something similar to get the response. IMPORTANT NOTE: For Sync Support use case, responder is not expected to deliver the inbound sync request to backend as the process of delivering and getting the response from backend are expected from the Callout. This default behavior can be overridden by enabling the config property "b2b.SyncAppDelivery=true" in B2B config mbean (b2b-config.xml). This makes B2B to deliver the inbound sync request to be delivered to backend queue but the response to be sent to remote caller still has to come from Callout. 2. Oracle JCA JMS Adapter: On the initiator side, we have used JCA JMS Request/Reply pattern to send/receive the synchronous message from B2B. 3. Oracle BPEL: Exposes WS-SOAP Endpoint that takes payload as input and passes the same to B2B and returns the synchronous response of B2B as SOAP response. For outside world, it looks as if it is the synchronous web service endpoint but under the cover it uses JMS to trigger/initiate B2B to send and receive the synchronous response. 4. Composite application: All the components discussed above are wired in SOA composite application that helps to model a end-to-end synchronous use case. Here's the composite application sca_B2BSyncSample_rev1.0.jar, you may just deploy this to your AS11 SOA to make use of it. For any editing, you can just import the project in your JDEV under any SOA Application. Here are the composite application screenshots, Composite Application: BPEL With JCA JMS Adapter (Request/Reply):

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  • Oracle Fusion Applications User Experience Design Patterns: Feeling the Love after Launch

    - by mvaughan
    By Misha Vaughan, Oracle Applications User ExperienceIn the first video by the Oracle Applications User Experience team on the Oracle Partner Network, Vice President Jeremy Ashley said that Oracle is looking to expand the ecosystem of support for Oracle’s applications customers as they begin to assess their investment and adoption of Oracle Fusion Applications. Oracle has made a massive investment to maintain the benefits of the Fusion Applications User Experience. This summer, the Applications User Experience team released the Oracle Fusion Applications user experience design patterns.Design patterns help create consistent experiences across devices.The launch has been very well received:Angelo Santagata, Senior Principal Technologist and Fusion Middleware evangelist for Oracle,  wrote this to the system integrator community: “The web site is the result of many years of Oracle R&D into user interface design for Fusion Applications and features a really cool web app which allows you to visualise the UI components in action.”  Grant Ronald, Director of Product Management, Application Development Framework (ADF) said: “It’s a science I don't understand, but now I don't have to ... Now you can learn from the UX experience of Fusion Applications.”Frank Nimphius, Senior Principal Product Manager, Oracle (ADF) wrote about the launch of the design patterns for the ADF Code Corner, and Jürgen Kress, Senior Manager EMEA Alliances & Channels for Fusion MiddleWare and Service Oriented Architecture, (SOA), shared the news with his Partner Community. Oracle Twitter followers also helped spread the message about the design patterns launch: ?@bex – Brian Huff, founder and Chief Software Architect for Bezzotech, and Oracle ACE Director:“Nifty! The Oracle Fusion UX team just released new ADF design patterns.”@maiko_rocha, Maiko Rocha, Oracle Consulting Solutions Architect and Oracle FMW engineer: “Haven't seen any other vendor offer such comprehensive UX Design Patterns catalog for free!”@zirous_chad, Chad Thompson, Senior Solutions Architect for Zirous, Inc. and ADF Developer:Wow - @ultan and company did a great job with the Fusion UX PatternsWhat is a user experience design pattern?A user experience design pattern is a re-usable, usability tested functional blueprint for a particular user experience.  Some examples are guided processes, shopping carts, and search and search results.  Ultan O’Broin discusses the top design patterns every developer should know.The patterns that were just released are based on thousands of hours of end-user field studies, state-of-the-art user interface assessments, and usability testing.  To be clear, these are functional design patterns, not technical design patterns that developers may be used to working with.  Because we know there is a gap, we are putting together some training that will help close that gap.Who should care?This is an offering targeted primarily at Application Development Framework (ADF) developers. If you are faced with the following questions regarding Fusion Applications, you will want to know and learn more:•    How do I build something that looks like Fusion Applications?•    How do I build a next-generation application?•    How do I extend a Fusion Application and maintain the user experience?•    I don’t want to re-invent the wheel on the user interface, so where do I start?•    I need to build something that will eventually co-exist with Fusion Applications. How do I do that?These questions are relevant to partners with an ADF competency, individual practitioners, or small consultancies with an ADF specialization, and customers who are trying to shift their IT staff over to supporting Fusion Applications.Where you can find out more?OnlineOur Fusion User Experience design patterns maven is Ultan O’Broin. The Oracle Partner Network is helping our team bring this first e-seminar to you in order to go into a more detail on what this means and how to take advantage of it:? Webinar: Build a Better User Experience with Oracle: Oracle Fusion Applications Functional Design PatternsSept 20, 2012 , 10:30am-11:30am PacificDial-In:  1. 877-664-9137 / Passcode 102546?International:  706-634-9619  http://www.intercall.com/national/oracleuniversity/gdnam.htmlAccess the Live Event Or Via Webconference Access http://ouweb.webex.com  ?and enter this session number: 598036234At a Usergroup eventThe Fusion User Experience Advocates (FXA) are also going to be getting some deep-dive training on this content and can share it with local user groups.At OpenWorld Ultan O’Broin               Chris MuirIf you will be at OpenWorld this year, our own Ultan O’Broin will be visiting the ADF demopod to say hello, thanks to Shay Shmeltzer, Senior Group Manager for ADF outbound communication and at the OTN lounge: Monday 10-10:45, Tuesday 2:15-2:45, Wednesday 2:15-3:30 ?  Oracle JDeveloper and Oracle ADF,  Moscone South, Right - S-207? “ADF Meet and Greett”, OTN Lounge, Wednesday 4:30 And I cannot talk about OpenWorld and ADF without mentioning Chris Muir’s ADF EMG event: the Year After the Year Of the ADF Developer – Sunday, Sept 30 of OpenWorld. Chris has played host to Ultan and the Applications user experience message for his online community and is now a seasoned UX expert.Expect to see additional announcements about expanded and training on similar topics in the future.

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  • GLSL Atmospheric Scattering Issue

    - by mtf1200
    I am attempting to use Sean O'Neil's shaders to accomplish atmospheric scattering. For now I am just using SkyFromSpace and GroundFromSpace. The atmosphere works fine but the planet itself is just a giant dark sphere with a white blotch that follows the camera. I think the problem might rest in the "v3Attenuation" variable as when this is removed the sphere is show (albeit without scattering). Here is the vertex shader. Thanks for the time! uniform mat4 g_WorldViewProjectionMatrix; uniform mat4 g_WorldMatrix; uniform vec3 m_v3CameraPos; // The camera's current position uniform vec3 m_v3LightPos; // The direction vector to the light source uniform vec3 m_v3InvWavelength; // 1 / pow(wavelength, 4) for the red, green, and blue channels uniform float m_fCameraHeight; // The camera's current height uniform float m_fCameraHeight2; // fCameraHeight^2 uniform float m_fOuterRadius; // The outer (atmosphere) radius uniform float m_fOuterRadius2; // fOuterRadius^2 uniform float m_fInnerRadius; // The inner (planetary) radius uniform float m_fInnerRadius2; // fInnerRadius^2 uniform float m_fKrESun; // Kr * ESun uniform float m_fKmESun; // Km * ESun uniform float m_fKr4PI; // Kr * 4 * PI uniform float m_fKm4PI; // Km * 4 * PI uniform float m_fScale; // 1 / (fOuterRadius - fInnerRadius) uniform float m_fScaleDepth; // The scale depth (i.e. the altitude at which the atmosphere's average density is found) uniform float m_fScaleOverScaleDepth; // fScale / fScaleDepth attribute vec4 inPosition; vec3 v3ELightPos = vec3(g_WorldMatrix * vec4(m_v3LightPos, 1.0)); vec3 v3ECameraPos= vec3(g_WorldMatrix * vec4(m_v3CameraPos, 1.0)); const int nSamples = 2; const float fSamples = 2.0; varying vec4 color; float scale(float fCos) { float x = 1.0 - fCos; return m_fScaleDepth * exp(-0.00287 + x*(0.459 + x*(3.83 + x*(-6.80 + x*5.25)))); } void main(void) { gl_Position = g_WorldViewProjectionMatrix * inPosition; // Get the ray from the camera to the vertex and its length (which is the far point of the ray passing through the atmosphere) vec3 v3Pos = vec3(g_WorldMatrix * inPosition); vec3 v3Ray = v3Pos - v3ECameraPos; float fFar = length(v3Ray); v3Ray /= fFar; // Calculate the closest intersection of the ray with the outer atmosphere (which is the near point of the ray passing through the atmosphere) float B = 2.0 * dot(m_v3CameraPos, v3Ray); float C = m_fCameraHeight2 - m_fOuterRadius2; float fDet = max(0.0, B*B - 4.0 * C); float fNear = 0.5 * (-B - sqrt(fDet)); // Calculate the ray's starting position, then calculate its scattering offset vec3 v3Start = m_v3CameraPos + v3Ray * fNear; fFar -= fNear; float fDepth = exp((m_fInnerRadius - m_fOuterRadius) / m_fScaleDepth); float fCameraAngle = dot(-v3Ray, v3Pos) / fFar; float fLightAngle = dot(v3ELightPos, v3Pos) / fFar; float fCameraScale = scale(fCameraAngle); float fLightScale = scale(fLightAngle); float fCameraOffset = fDepth*fCameraScale; float fTemp = (fLightScale + fCameraScale); // Initialize the scattering loop variables float fSampleLength = fFar / fSamples; float fScaledLength = fSampleLength * m_fScale; vec3 v3SampleRay = v3Ray * fSampleLength; vec3 v3SamplePoint = v3Start + v3SampleRay * 0.5; // Now loop through the sample rays vec3 v3FrontColor = vec3(0.0, 0.0, 0.0); vec3 v3Attenuate; for(int i=0; i<nSamples; i++) { float fHeight = length(v3SamplePoint); float fDepth = exp(m_fScaleOverScaleDepth * (m_fInnerRadius - fHeight)); float fScatter = fDepth*fTemp - fCameraOffset; v3Attenuate = exp(-fScatter * (m_v3InvWavelength * m_fKr4PI + m_fKm4PI)); v3FrontColor += v3Attenuate * (fDepth * fScaledLength); v3SamplePoint += v3SampleRay; } vec3 first = v3FrontColor * (m_v3InvWavelength * m_fKrESun + m_fKmESun); vec3 secondary = v3Attenuate; color = vec4((first + vec3(0.25,0.25,0.25) * secondary), 1.0); // ^^ that color is passed to the frag shader and is used as the gl_FragColor } Here is also an image of the problem image

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  • The Oracle Retail Week Awards - in review

    - by user801960
    The Oracle Retail Week Awards 2012 were another great success, building on the legacy of previous award ceremonies. Over 1,600 of the UK's top retailers gathered at the Grosvenor House Hotel and many of Europe's top retail leaders attended the prestigious Oracle Retail VIP Reception in the Grosvenor House Hotel's Red Bar. Over the years the Oracle Retail Week Awards have become a rallying point for the morale of the retail industry, and each nominated retailer served as a demonstration that the industry is fighting fit. It was an honour to speak to so many figureheads of UK - and global - retail. All of us at Oracle Retail would like to congratulate both the winners and the nominees for the awards. Retail is a cornerstone of the economy and it was inspiring to see so many outstanding demonstrations of innovation and dedication in the entries. Winners 2012   The Market Force Customer Service Initiative of the Year Winner: Dixons Retail: Knowhow Highly Commended: Hughes Electrical: Digital Switchover     The Deloitte Employer of the Year Winner: Morrisons     Growing Retailer of the Year Winner: Hallett Retail - The Concessions People Highly Commended: Blue Inc     The TCC Marketing/Advertising Campaign of the Year Winner: Sainsbury's: Feed your Family for £50     The Brandbank Multichannel Retailer of the Year Winner: Debenhams Highly Commended: Halfords     The Ashton Partnership Product Innovation of the Year Winner: Argos: Chad Valley Highly Commended: Halfords: Private label bikes     The RR Donnelley Pure-play Online Retailer of the Year Winner: Wiggle     The Hitachi Consulting Responsible Retailer of the Year Winner: B&Q: One Planet Home     The CA Technologies Retail Technology Initiative of the Year Winner: Oasis: Argyll Street flagship launch with iPad PoS     The Premier Tax Free Speciality Retailer of the Year Winner: Holland & Barrett     Store Design of the Year Winner: Next Home and Garden, Shoreham, Sussex Highly Commended: Dixons Retail, Black concept store, Birmingham Bullring     Store Manager of the Year Winner: Ian Allcock, Homebase, Aylesford Highly Commended: Darren Parfitt, Boots UK, Melton Mowbray Health Centre     The Wates Retail Destination of the Year Winner: Westfield, Stratford     The AlixPartners Emerging Retail Leader of the Year Winner: Catriona Marshall, HobbyCraft, Chief Executive     The Wipro Retail International Retailer of the Year Winner: Apple     The Clarity Search Retail Leader of the Year Winner: Ian Cheshire, Chief Executive, Kingfisher     The Oracle Retailer of the Year Winner: Burberry     Outstanding Contribution to Retail Winner: Lord Harris of Peckham     Oracle Retail and "Your Experience Platform" Technology is the key to providing that differentiated retail experience. More specifically, it is what we at Oracle call ‘the experience platform’ - a set of integrated, cross-channel business technology solutions, selected and operated by a retail business and IT team, and deployed in accordance with that organisation’s individual strategy and processes. This business systems architecture simultaneously: Connects customer interactions across all channels and touchpoints, and every customer lifecycle phase to provide a differentiated customer experience that meets consumers’ needs and expectations. Delivers actionable insight that enables smarter decisions in planning, forecasting, merchandising, supply chain management, marketing, etc; Optimises operations to align every aspect of the retail business to gain efficiencies and economies, to align KPIs to eliminate strategic conflicts, and at the same time be working in support of customer priorities.   Working in unison, these three goals not only help retailers to successfully navigate the challenges of today but also to focus on delivering that personalised customer experience based on differentiated products, pricing, services and interactions that will help you to gain market share and grow sales.  

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  • Welcome to the ISV Migration Center (IMC) Team blog

    - by lukasz.romaszewski(at)oracle.com
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Welcome to the ISV Migration Center (IMC) Team blog.The IMC is a a team of senior Oracle technical consultants who's aim is to enable partners to rapidly and successfully adopt and implement Oracle's latest technology.  The IMC consultants are trained and equipped to deliver leading-edge, enterprise-quality technology solutions. This blog has been created to serve as an  information exchange platform on Oracle Fusion Middleware and Database products so you will find how-tos, articles, demos and other technical resources.  We will also publish our upcoming workshops, webcasts and seminars so make sure you check it regularly to get the latest updates.   Here's our team:Lukasz Romaszewski Java & middleware specialist, 8 years experience in architecting, developing and supporting enterprise solutions based on J2EE and Oracle Database technology. At Oracle from April 2008, working as an IMC Migration Consultant in Oracle Partner Hub in Cracow, Poland. Helping Oracle Partners in migrating their solutions to the latest Oracle Fusion Middleware stack, running hands-on migration workshops and seminars across Europe. Experienced in the following areas and products Oracle Weblogic Application Server 11gApplication Development Framework (ADF)Oracle SOA Suite 11gOracle Forms 6i, 10g and 11gOracle Database (PL/SQL, AQ, XML DB)Java EE 5.0 based architecture Murat Teksoz Oracle DB and DB options - Oracle Linux- Apex- Oracle Business intelligence specilist, 13 years experince in Database managment, Performans Tuning, Diagnosting ,Installation and Configurationg database, Database Security, High Avalibility and Disaster Recovery solutions. Working at Oracle IMC Istanbul from September 2008, delivering partner workshops and seminars in Europe and Central Asia. Experienced in the following areas and products Oracle 9i,10g,11g Database SolutionsOracle Partitioning, Total Recall Advantage compressingOracle High Avalability Solutions - Real Application ClusterOracle Disaster Recovery Solutions - Oracle DataguardOracle Grid ControlOracle LinuxOracle Business intelligence solutions - Oracle Bi 10g-11gMigration Tools (Sqldeveloper) - Migrate from SqlServer,Mysql,Sysbase,Db2 to Oracle DatabaseOracle APEX (Application Express Tool) Vadim Melnikov Oracle Database specialist with DB Options, Linux and virtualization skills. Vadim has more than 8 years experience with Oracle products and is now working as Database consultant in Oracle IMC Moscow as employee of FORS Development center, Russian Oracle Platinum partner. Helping Oracle Partners to migrate solutions to Oracle from other platforms and adopt new oracle technologies, running workshops and seminars. Experienced in the following areas and products Oracle Database 9i,10g,11g Database Solutions (SQL, PL/SQL, Installing, Configuring, Performance Tuning, Diagnosting, Database management)Oracle DB options (Partitioning, Total Recall, Advanced compression)Oracle Enterprise ManagerOracle Enterprise LinuxOracle VM 2 for x86Migration to Oracle DatabaseOracle Application Express Gokhan Gungor Java (J2EE) Lead Developer and Architect. Designed and Developed Web Applications, Middleware Systems/Services, Desktop Applications and Back-end Tools/Services using Java, WebLogic Server, JBoss and Open Source Frameworks. Joined Oracle in 2010 as Fussion middleware consultant in Istanbul IMC , responsible for running migration and adoption workshops and seminars covering Java technology, ADF, WebLogic and SOA and providing technical consultancy for migration projects. Experienced in the following areas and products Oracle WebLogic ServerApplication Development Framework (ADF)JDeveloperJava EE (EJB, JMS, Servlet, JSP, JSF, JavaMail, JTA, JAAS, JSTL, JAXB)Java SE (JavaBeans, JDBC, XML, XSL, RMI, JNDI, JAXP)Oracle Database 10g,11g Dmitry Nefedkin Oracle Middleware & Java specialist, 7+ years experience in developing, designing enterprise solutions based on Oracle Database and Middleware, developing Oracle e-Business Suite customizations, designing integration architecture within the companies . Joined Oracle team in October 2010 as IMC FMW Consultant in Oracle Alliances & Channels in Moscow, Russia. Experienced in the following areas and products Oracle Weblogic Application Server 11gOracle Service Bus 11gOracle SOA Suite 10g (BPEL PM, ESB, OWSM)Oracle Application Server 10gOracle Forms 6i and 9iOracle BI PublisherOracle ADF 10gOracle Database (SQL tuning, PL/SQL, AQ, Streams)Java EE 5 developmentCheck out our web site as well: Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} http://www.oracle.com/partners/en/most-popular-resources/027930

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  • Cowboy Agile?

    - by Robert May
    In a previous post, I outlined the rules of Scrum.  This post details one of those rules. I’ve often heard similar phrases around Scrum that clue me in to someone who doesn’t understand Scrum.  The phrases go something like this: “We don’t do Agile because the idea of letting people just do whatever they want is wrong.  We believe in a more structured approach.” (i.e. Work is Prison, and I’m the Warden!) “I love Agile.  Agile lets us do whatever we want!” (Cowboy Agile?) “We’re Agile, but we use a process that I’ve created.” (Cowboy Agile?) All of those phrases have one thing in common:  The assumption that Agile, and I mean Scrum, lets you do whatever you want.  This is simply not true. Executing Scrum properly requires more dedication, rigor, and diligence than happens in most traditional development methods. Scrum and Waterfall Compared Since Scrum and Waterfall are two of the most commonly used methodologies, a little bit of contrasting and comparing is in order. Waterfall Scrum A project manager defines all tasks and then manages the tasks that team members are working on. The team members define the tasks and estimates of the stories for the current iteration.  Any team member may work on any task in the iteration. Usually only a few milestones that need to be met, the milestones are measured in months, and these milestones are expected to be missed.  Little work is ever done to improve estimates and poor estimators can hide behind high estimates. Stories must be delivered every iteration, milestones are measured in hours, and the team is expected to figure out why their estimates were wrong, even when they were under.  Repeated misses can get the entire team fired. Partially completed work is normal. Partially completed work doesn’t count. Nobody knows the task you’re working on. Everyone knows what you’re working on, whether or not you’re making progress and how much longer you think its going to take, in hours. Little requirement to show working code.  Prototypes are ok. Working code must be shown each iteration.  No smoke and mirrors allowed.  Testing is done in lengthy cycles at the end of development.  Developers aren’t held accountable. Testing is part of the team.  If the testers don’t accept the story as complete, the team can’t count it.  Complete means that the story’s functionality works as designed.  The team can’t have any open defects on the story. Velocity is rarely truly measured and difficult to evaluate. Velocity is integral to the process and can be seen at a glance and everyone in the company knows what it is. A business analyst writes requirements.  Designers mock up screens.  Developers hide behind “I did it just like the spec doc told me to and made the screen exactly like the picture” Developers are expected to collaborate in real time.  If a design is bad or lacks needed details, the developers are required to get it right in the iteration, because all software must be functional.  Designers and Business Analysts are part of the team and must do their work in iterations slightly ahead of the developers. Upper Management is often surprised.  “You told me things were going well two months ago!” Management receives updates at the end of every iteration showing them exactly what the team did and how that compares to what' is remaining in the backlog.  Managers know every iteration what their money is buying. Status meetings are rare or don’t occur.  Email is a primary form of communication. Teams coordinate every single day with each other and use other high bandwidth communication channels to make sure they’re making progress.  Email is used only as a last resort.  Instead, team members stand up, walk to each other, and talk, face to face.  If that’s not possible, they pick up the phone. IF someone asks what happened, its at the end of a lengthy development cycle measured in months, and nobody really knows why it happened. Someone asks what happened every iteration.  The team talks about what happened, and then adapts to make sure that what happened either never happens again or happens every time.   That’s probably enough for now.  As you can see, a lot is required of Scrum teams! One of the key differences in Scrum is that the burden for many activities is shifted to a group of people who share responsibility, instead of a single person having responsibility.  This is a very good thing, since small groups usually come up with better and more insightful work than single individuals.  This shift also results in better velocity.  Team members can take vacations and the rest of the team simply picks up the slack.  With Waterfall, if a key team member takes a vacation, delays can ensue. Scrum requires much more out of every team member and as a result, Scrum teams outperform non-Scrum teams working 60 hour weeks. Recommended Reading Everyone considering Scrum should read Mike Cohn’s excellent book, User Stories Applied. Technorati Tags: Agile,Scrum,Waterfall

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  • Say What? Podcasting As Part of Your Content Marketing

    - by Mike Stiles
    What do you usually do in your car on the way to work?  Sing along to radio? Stream Pandora or iHeartRadio? Talk on the phone? Sit in total silence? Whatever it is you do, you could be using that time to make yourself an expert in any range of topics…using podcasts. We invite you to follow or subscribe to the daily Oracle Social Spotlight podcast, a quick roundup of the day’s top stories around social marketing and the social networks. After podcasts arrived in 2004, growth was steady but slow. The concept was strong: anyone with a passion for any subject could make a show for anyone who cared to listen. Enter the smartphone, iTunes, new podcasting platforms, and social, and podcasting became easier than ever and made more sense for both podcasters and listeners. Stats show 1 in 5 smartphone owners are podcast consumers and 29% of Americans have listened to a podcast. The potential audience is also larger than ever. “Baked in” podcast apps on over 200 million devices expose users to volumes of audio content with just a tap. 97 million Americans are driving to work every day by themselves. And 38% of Americans listen to audio on a digital device each week, a number that’s projected to double by 2015. Does that mean your brand should be podcasting? That’s part of a larger discussion about your overall content strategy, provided you have one. But if you do and podcasting is a component of it, here are some things to keep in mind: Don’t podcast just to do it. Podcast because you thought of a show customers and prospects will like that they can’t get anywhere else. Sound quality matters. Good microphones are not expensive. Bad sound is annoying, makes your brand feel cheap, and will turn today’s sophisticated ears off. The host matters. Many think they belong on the radio. Few actually do. Your brand’s host should be comfortable & likeable. A top advantage of a podcast is people can bond with a real person. It’s a trust opportunity, so don’t take it lightly. The content matters. “All killer, no filler” means don’t allow babbling just to fill enough time for an episode. Value the listeners’ time, because that time is hard to get. Put time, effort and creativity into it. Sure you’re a business, but you’re competing with content from professional media and showbiz producers. If you can include music, sound effects, and things that amuse the ears, do it. If you start, be consistent. The #1 flaw in podcasting is when listeners can’t count on another episode or don’t know when it’s coming. Don’t skip doing shows just because you can. Get committed. Get your cover art right. Podcasting is about audio, but people shop for podcasts by glancing through graphics. Yours has to be professional, cool, and informative to get listeners interested. Cross-promote your podcast on all your channels. The competition for listeners is fierce, so if you have existing audiences you can leverage to launch your show, use them. Optimize it for mobile. Assume that’s where most listening will take place. If you’re using one of the podcast platform apps, you should be in good shape. Frankly, the percentage of brands that are podcasting is quite low, and that’s okay. Once you move beyond blogging and start connecting with real voices, poor execution can do damage. But more (32%) marketers want to learn how to use podcasting, and more (23%) were increasing their podcasting throughout this year. Bottom line, you want to share your brand’s message and stories wherever your audience might be and in whatever way they prefer to take in content. Many prefer to do that while driving or working out, using the eyes and hands-free medium of audio. @mikestilesPhoto: stock.xchng

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  • JavaOne Latin America Opening Keynotes

    - by Tori Wieldt
    Originally published on blogs.oracle.com/javaone It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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  • JavaOne Latin America Opening Keynotes

    - by Tori Wieldt
    It was a great first day at JavaOne Brazil, which included the Java Strategy and Java Technical keynotes. Henrik Stahl, Senior Director, Product Management for Java opened the keynotes by saying that this is the third year for JavaOne Latin America. He explained, "You know what they say, the first time doesn't count, the second time is a habit and the third time it's a tradition!" He mentioned that he was thrilled that this is largest JavaOne in Brazil to date, and he wants next year to be larger. He said that Oracle knows Latin America is an important hub for development.  "We continually come back to Latin America because of the dedication the community has with driving the continued innovation for Java," he said. Stahl explained that Oracle and the Java community must continue to innovate and Make the Future Java together. The success of Java depends on three important factors: technological innovation, Oracle as a strong steward of Java, and community participation. "The Latin American Java Community (especially in Brazil) is a shining example of how to be positive contributor to Java," Stahl said. Next, George Saab, VP software dev, Java Platform Group at Oracle, discussed some of the recent and upcoming changes to Java. "In addition to the incremental improvements to Java 7, we have also increased the set of platforms supported by Oracle from Linux, Windows, and Solaris to now also include Mac OS X and Linux/ARM for ARM-based PCs such as the Raspberry Pi and emerging ARM based microservers."  Saab announced that EA builds for Linux ARM Hard Float ABI will be available by the end of the year.  Staffan Friberg, Product Manager, Java Platform Group, provided an overview of some of the language coming in Java 8, including Lambda, remove of PermGen, improved data and time APIs and improved security, Java 8 development is moving along. He reminded the audience that they can go to OpenJDK to see this development being done in real-time, and that there are weekly early access builds of OracleJDK 8 that developers can download and try today. Judson Althoff, Senior Vice President, Worldwide Alliances and Channels and Embedded Sales, was invited to the stage, and the audience was told that "even though he is wearing a suit, he is still pretty technical." Althoff started off with a bang: "The Internet of Things is on a collision course with big data and this is a huge opportunity for developers."  For example, Althoff said, today cars are more a data device than a mechanical device. A car embedded with sensors for fuel efficiency, temperature, tire pressure, etc. can generate a petabyte of data A DAY. There are similar examples in healthcare (patient monitoring and privacy requirements creates a complex data problem) and transportation management (sending a package around the world with sensors for humidity, temperature and light). Althoff then brought on stage representatives from three companies that are successful with Java today, first Axel Hansmann, VP Strategy & Marketing Communications, Cinterion. Mr. Hansmann explained that Cinterion, a market leader in Latin America, enables M2M services with Java. At JavaOne San Francisco, Cinterion launched the EHS5, the smallest 3g solderable module, with Java installed on it. This provides Original Equipment Manufacturers (OEMs) with a cost effective, flexible platform for bringing advanced M2M technology to market.Next, Steve Nelson, Director of Marketing for the Americas, at Freescale explained that Freescale is #1 in Embedded Processors in Wired and Wireless Communications, and #1 in Automotive Semiconductors in the Americas. He said that Java provides a mature, proven platform that is uniquely suited to meet the requirements of almost any type of embedded device. He encouraged University students to get involved in the Freescale Cup, a global competition where student teams build, program, and race a model car around a track for speed.Roberto Franco, SBTVD Forum President, SBTVD, talked about Ginga, a Java-based standard for television in Brazil. He said there are 4 million Ginga TV sets in Brazil, and they expect over 20 million TV sets to be sold by the end of 2014. Ginga is also being adopted in other 11 countries in Latin America. Ginga brings interactive services not only at TV set, but also on other devices such as tablets,  PCs or smartphones, as the main or second screen. "Interactive services is already a reality," he said, ' but in a near future, we foresee interactivity enhanced TV content, convergence with OTT services and a big participation from the audience,  all integrated on TV, tablets, smartphones and second screen devices."Before he left the stage, Nandini Ramani thanked Judson for being part of the Java community and invited him to the next Geek Bike Ride in Brazil. She presented him an official geek bike ride jersey.For the Technical Keynote, a "blue screen of death" appeared. With mock concern, Stephin Chin asked the rest of the presenters if they could go on without slides. What followed was a interesting collection of demos, including JavaFX on a tablet, a look at Project Easel in NetBeans, and even Simon Ritter controlling legos with his brainwaves! Stay tuned for more dispatches.

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  • 3 Trends for SMBs around Social, Mobile, and Sensor

    - by Socially_Aware_Enterprise
    While I often am talking to big companies or discussing enterprise solutions. There are times when individuals ask me about Small or Medium sized business trends.  Interestingly,  the Enterprise Social, Mobile, and Sensor initiatives I regularly discuss are in fact related to even the Mom and Pop storefront. The eco-system of new service players in the Social-Mobile-Sensor space generally emerge developing partnerships with enterprises as they develop and bring economy to scale to their services for the larger market. And of course Oracle has an entire division dedicated for delivering products and support to help emerging companies compete without the need to open an industrial strength credit line.. So here are some trends that we are helping large enterprises to deploy today, but small and medium businesses should be able to take advantage of by the end of this year and starting into 2015. 1) The typical small business is generally "Localized". But the ability to be "Hyper-Localized" will come as location based services become ubiquitous. Many small businesses have one or several storefronts and theirs are typically within a single regional economic footprint. While the internet provides global reach, it will be the businesses that invest in social, mobile and local that will win in the end.  Of course I am a huge SoMoLo evangelist. The SMBs' content and targeting with platforms for Geo-Fencing, Geo-Conquesting and Path-Matching to HHI are all going to be accessible to them, if not for Mobile Apps, then via Mobile messaging in Social Networks that offer it.. Expect to be able to target FaceBook messaging not by city, but by store or mall… This makes being able to be "Hyper-Local" even more important. And with new proximity services coming online more than ever before, SMBs will operate and service customers with pinpoint accuracy right down to where they stand in an aisle. Geo-Conquesting will be huge for small players to place ads when customers pass through competitors regions. Car Dealers are doing this now.. But also of course iBeacons are now very cheap and getting easier to put in retail stores. The ability for sales to happen anywhere in the store via a mobile phone or tablet is huge, as it will give the small shop the flexibility to not have to "Guard the Register" as more or most transactions will be digital. Thus, M-Commerce and T-Commerce will change the job of cashier dramatically.. 2) Intra-Brand Advocacy, the idea now is that rather than just depend on your trusty social media manager and his team, you are going to push more and more individuals with expertise inside the organization to help manage, reach-out, and utilize social channels to manage the incoming questions and answers customers need. While for years CRM was the tool of the enterprise, today CRMs enable this now "Salesforce et al" capability to trickle throughout the company. This gives greater pressure to organize roles, but also flatten out the organization. Internal collaboration around topics and customer needs is going to be the key for SMBs to finally get serious about customer experiences. Their customers are online and in social networks. This includes not just B2C SMBs but also B2B companies as well. Don't believe me? To find the players just use hashtag #SocialSelling and you will see… 3) The Visual Networks will begin to move from Content Aggregators to Content Collaboration platforms, which means Pinterest, Instagram, Vine, & others will begin to move to add more features brands want, first marketing platforms, rather than unique brand partnerships as they do today, but this will open ways for SMBs to engage with clear brand messaging and metrics. Eventually providing more "Collaboration" between Brand and Consumer.. Don't think for a minute Facebook bought Oculus Rift so you could see your timeline in 3-D. The Social Networks I advise customers to invest in are ones that are audio and visual intrinsically. Players from SoundCloud to Pinterest are deploying ways for brands to harness their interactive visual or audio based social networks to sell ad units aka brand messaging. While the Social Media revolution is going on, the emphasis was on the social, today it more and more about the media in social, that enterprises soon small and medium businesses will be connected to. 

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  • Oracle RightNow CX for Good Customer Experiences

    - by Andreea Vaduva
    Oracle RightNow CX is all about the customer experience, it’s about understanding what drives a good interaction and it’s about delivering a solution which works for our customers and by extension, their customers. One of the early guiding principles of Oracle RightNow was an 8-point strategy to providing good customer experiences. Establish a knowledge foundation Empowering the customer Empower employees Offer multi-channel choice Listen to the customer Design seamless experiences Engage proactively Measure and improve continuously The application suite provides all of the tools necessary to deliver a rewarding, repeatable and measurable relationship between business and customer. The Knowledge Authoring tool provides gap analysis, WYSIWIG editing (and includes HTML rich content for non-developers), multi-level categorisation, permission based publishing and Web self-service publishing. Oracle RightNow Customer Portal, is a complete web application framework that enables businesses to control their own end-user page branding experience, which in turn will allow customers to self-serve. The Contact Centre Experience Designer builds a combination of workspaces, agent scripting and guided assistances into a Desktop Workflow. These present an agent with the tools they need, at the time they need them, providing even the newest and least experienced advisors with consistently accurate and efficient information, whilst guiding them through the complexities of internal business processes. Oracle RightNow provides access points for customers to feedback about specific knowledge articles or about the support site in general. The system will generate ‘incidents’ based on the scoring of the comments submitted. This makes it easy to view and respond to customer feedback. It is vital, more now than ever, not to under-estimate the power of the social web – Facebook, Twitter, YouTube – they have the ability to cause untold amounts of damage to businesses with a single post – witness musician Dave Carroll and his protest song on YouTube, posted in response to poor customer services from an American airline. The first day saw 150,000 views and is currently at 12,011,375. The Times reported that within 4 days of the post, the airline’s stock price fell by 10 percent, which represented a cost to shareholders of $180 million dollars. It is a universally acknowledged fact, that when customers are unhappy, they will not come back, and, generally speaking, it only takes one bad experience to lose a customer. The idea that customer loyalty can be regained by using social media channels was the subject of a 2011 Survey commissioned by RightNow and conducted by Harris Interactive. The survey discovered that 68% of customers who posted a negative review about a holiday on a social networking site received a response from the business. It further found that 33% subsequently posted a positive review and 34% removed the original negative review. Cloud Monitor provides the perfect mechanism for seeing what is being said about a business on public Facebook pages, Twitter or YouTube posts; it allows agents to respond proactively – either by creating an Oracle RightNow incident or by using the same channel as the original post. This leaves step 8 – Measuring and Improving: How does a business know whether it’s doing the right thing? How does it know if its customers are happy? How does it know if its staff are being productive? How does it know if its staff are being effective? Cue Oracle RightNow Analytics – fully integrated across the entire platform – Service, Marketing and Sales – there are in excess of 800 standard reports. If this were not enough, a large proportion of the database has been made available via the administration console, allowing users without any prior database experience to write their own reports, format them and schedule them for e-mail delivery to a distribution list. It handles the complexities of table joins, and allows for the manipulation of data with ease. Oracle RightNow believes strongly in the customer owning their solution, and to provide the best foundation for success, Oracle University can give you the RightNow knowledge and skills you need. This is a selection of the courses offered: RightNow Customer Service Administration Rel 12.02 (3 days) Available as In Class and Live Virtual Class (Release 11.11 is available as In Class, Live Virtual Class and Training On Demand) This course familiarises users with the tasks and concepts needed to configure and maintain their system. RightNow Customer Portal Designer and Contact Center Experience Designer Administration Rel 12.02 (2 days) Available as In Class and Live Virtual Class (Release 11.11 is available as In Class, Live Virtual Class and Training On Demand) This course introduces basic CP structure and how to make changes to the look, feel and behaviour of their self-service pages RightNow Analytics Rel 12.02 (2 days) Available as In Class, Live Virtual Class and Training On Demand (Release 11.11 is available as In Class and Live Virtual Class) This course equips users with the skills necessary to understand data supplied by standard reports and to create custom reports RightNow Integration and Customization For Developers Rel 12.02 (5-days) Available as In Class and Live Virtual Class (Release 11.11 is available as In Class, Live Virtual Class and Training On Demand) This course is for experienced web developers and offers an introduction to Add-In development using the Desktop Add-In Framework and introduces the core knowledge that developers need to begin integrating Oracle RightNow CX with other systems A full list of courses offered can be found on the Oracle University website. For more information and course dates please get in contact with your local Oracle University team. On top of the Service components, the suite also provides marketing tools, complex survey creation and tracking and sales functionality. I’m a fan of the application, and I think I’ve made that clear: It’s completely geared up to providing customers with support at point of need. It can be configured to meet even the most stringent of business requirements. Oracle RightNow is passionate about, and committed to, providing the best customer experience possible. Oracle RightNow CX is the application that makes it possible. About the Author: Sarah Anderson worked for RightNow for 4 years in both in both a consulting and training delivery capacity. She is now a Senior Instructor with Oracle University, delivering the following Oracle RightNow courses: RightNow Customer Service Administration RightNow Analytics RightNow Customer Portal Designer and Contact Center Experience Designer Administration RightNow Marketing and Feedback

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  • In Social Relationship Management, the Spirit is Willing, but Execution is Weak

    - by Mike Stiles
    In our final talk in this series with Aberdeen’s Trip Kucera, we wanted to find out if enterprise organizations are actually doing anything about what they’re learning around the importance of communicating via social and using social listening for a deeper understanding of customers and prospects. We found out that if your brand is lagging behind, you’re not alone. Spotlight: How was Aberdeen able to find out if companies are putting their money where their mouth is when it comes to implementing social across the enterprise? Trip: One way to think about the relative challenges a business has in a given area is to look at the gap between “say” and “do.” The first of those words reveals the brand’s priorities, while the second reveals their ability to execute on those priorities. In Aberdeen’s research, we capture this by asking firms to rank the value of a set of activities from one on the low end to five on the high end. We then ask them to rank their ability to execute those same activities, again on a one to five, not effective to highly effective scale. Spotlight: And once you get their self-assessments, what is it you’re looking for? Trip: There are two things we’re looking for in this analysis. The first is we want to be able to identify the widest gaps between perception of value and execution. This suggests impediments to adoption or simply a high level of challenge, be it technical or otherwise. It may also suggest areas where we can expect future investment and innovation. Spotlight: So the biggest potential pain points surface, places where they know something is critical but also know they aren’t doing much about it. What’s the second thing you look for? Trip: The second thing we want to do is look at specific areas in which high-performing companies, the Leaders, are out-executing the Followers. This points to the business impact of these activities since Leaders are defined by a set of business performance metrics. Put another way, we’re correlating adoption of specific business competencies with performance, looking for what high-performers do differently. Spotlight: Ah ha, that tells us what steps the winners are taking that are making them winners. So what did you find out? Trip: Generally speaking, we see something of a glass curtain when it comes to the social relationship management execution gap. There isn’t a single social media activity in which more than 50% of respondents indicated effectiveness, which would be a 4 or 5 on that 1-5 scale. This despite the fact that 70% of firms indicate that generating positive social media mentions is valuable or very valuable, a 4 or 5 on our 1-5 scale. Spotlight: Well at least they get points for being honest. The verdict they’re giving themselves is that they just aren’t cutting it in these highly critical social development areas. Trip: And the widest gap is around directly engaging with customers and/or prospects on social networks, which 69% of firms rated as valuable but only 34% of companies say they are executing well. Perhaps even more interesting is that these two are interdependent since you’re most likely to generate goodwill on social through happy, engaged customers. This data also suggests that social is largely being used as a broadcast channel rather than for one-to-one engagement. As we’ve discussed previously, social is an inherently personal media. Spotlight: And if they’re still using it as a broadcast channel, that shows they still fail to understand the root of social and see it as just another outlet for their ads and push-messaging. That’s depressing. Trip: A second way to evaluate this data is by using Aberdeen’s performance benchmarking. The story is both a bit different, but consistent in its own way. The first thing we notice is that Leaders are more effective in their execution of several key social relationship management capabilities, namely generating positive mentions and engaging with “influencers” and customers. Based on the fact that Aberdeen uses a broad set of performance metrics to rank the respondents as either “Leaders” (top 35% in weighted performance) or “Followers” (bottom 65% in weighted performance), from website conversion to annual revenue growth, we can then correlated high social effectiveness with company performance. We can also connect the specific social capabilities used by Leaders with effectiveness. We spoke about a few of those key capabilities last time and also discuss them in a new report: Social Powers Activate: Engineering Social Engagement to Win the Hidden Sales Cycle. Spotlight: What all that tells me is there are rewards for making the effort and getting it right. That’s how you become a Leader. Trip: But there’s another part of the story, which is that overall effectiveness, even among Leaders, is muted. There’s just one activity in which more than a majority of Leaders cite high effectiveness, effectiveness being the generation of positive buzz. While 80% of Leaders indicate “directly engaging with customers” through social media channels is valuable, the highest rated activity among Leaders, only 42% say they’re effective. This gap even among Leaders shows the challenges still involved in effective social relationship management. @mikestilesPhoto: stock.xchng

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  • What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

    - by Tony Berk
    There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! As I mentioned in my earlier post about some of the keynote sessions, Is There a Cloud Over OpenWorld?, I'm going try to highlight some key sessions to help you find the best sessions for you. Interested to find out where Oracle CRM products are headed, then find your "roadmap" session. Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. Which session are you most interested in? Make your suggestions! But no voting for Pearl Jam or Kings of Leon. Those are after hours! 

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  • Mark Hurd on the Customer Revolution: Oracle's Top 10 Insights

    - by Richard Lefebvre
    Reprint of an article from Forbes Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability. Because in today’s dynamic global marketplace, consumers now hold the power in the buyer-seller equation, and sellers need to revamp their strategy for this new world order. The ability to relentlessly deliver connected, personalized and rewarding customer experiences is rapidly becoming one of the primary sources of competitive advantage in today’s dynamic global marketplace. And the inability or unwillingness to realize that the customer is a company’s most important asset will lead, inevitably, to decline and failure. Welcome to the lifecycle of customer experience, in which consumers explore, engage, shop, buy, ask, compare, complain, socialize, exchange, and more across multiple channels with the unconditional expectation that each of those interactions will be completed in an efficient and personalized manner however, wherever, and whenever the customer wants. While many niche companies are offering point solutions within that sprawling and complex spectrum of needs and requirements, businesses looking to deliver superb customer experiences are still left having to do multiple product evaluations, multiple contract negotiations, multiple test projects, multiple deployments, and–perhaps most annoying of all–multiple and never-ending integration projects to string together all those niche products from all those niche vendors. With its new suite of customer-experience solutions, Oracle believes it can help companies unravel these challenges and move at the speed of their customers, anticipating their needs and desires and creating enduring and profitable relationships. Those solutions span the full range of marketing, selling, commerce, service, listening/insights, and social and collaboration tools for employees. When Oracle launched its suite of Customer Experience solutions at a recent event in New York City, president Mark Hurd analyzed the customer experience revolution taking place and presented Oracle’s strategy for empowering companies to capitalize on this important market shift. From Hurd’s presentation and related materials, I’ve extracted a list of Hurd’s Top 10 Insights into the Customer Revolution. 1. Please Don’t Feed the Competitor’s Pipeline!After enduring a poor experience, 89% of consumers say they would immediately take their business to your competitor. (Except where noted, the source for these findings is the 2011 Customer Experience Impact (CEI) Report including a survey commissioned by RightNow (acquired by Oracle in March 2012) and conducted by Harris Interactive.) 2. The Addressable Market Is Massive. Only 1% of consumers say their expectations were always met by their actual experiences. 3. They’re Willing to Pay More! In return for a great experience, 86% of consumers say they’ll pay up to 25% more. 4. The Social Media Microphone Is Always Live. After suffering through a poor experience, more than 25% of consumers said they posted a negative comment on Twitter or Facebook or other social media sites. Conversely, of those consumers who got a response after complaining, 22% posted positive comments about the company. 5.  The New Deal Is Never Done: Embrace the Entire Customer Lifecycle. An appropriately active and engaged relationship, says Hurd, extends across every step of the entire processs: need, research, select, purchase, receive, use, maintain, and recommend. 6. The 360-Degree Commitment. Customers want to do business with companies that actively and openly demonstrate the desire to establish strong and seamless connections across employees, the company, and the customer, says research firm Temkin Group in its report called “The CX Competencies.” 7. Understand the Emotional Drivers Behind Brand Love. What makes consumers fall in love with a brand? Among the top factors are friendly employees and customer reps (73%), easy access to information and support (55%), and personalized experiences, such as when companies know precisely what products or services customers have purchased in the past and what issues those customers have raised (36%). 8.  The Importance of Immediate Action. You’ve got one week to respond–and then the opportunity’s lost. If your company needs more than a week to answer a prospect’s question or request, most of those prospects will terminate the relationship. 9.  Want More Revenue, Less Churn, and More Referrals? Then improve the overall customer experience: Forrester’s research says that approach put an extra $900 million in the pockets of wireless service providers, $800 million for hotels, and $400 million for airlines. 10. The Formula for CX Success.  Hurd says it includes three elegantly interlaced factors: Connected Engagement, to personalize the experience; Actionable Insight, to maximize the engagement; and Optimized Execution, to deliver on the promise of value. RECOMMENDED READING: The Top 10 Strategic CIO Issues For 2013 Wal-Mart, Amazon, eBay: Who’s the Speed King of Retail? Career Suicide and the CIO: 4 Deadly New Threats Memo to Marc Benioff: Social Is a Tool, Not an App

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  • VirtualBox appliance for the Oracle Communications Service Delivery Platform (SDP) Products

    - by chlander
    It's been quite awhile since we last blogged. This blog is written by Leif Lourie, a Curriculum Developer for the Oracle Communications Service Delivery Platform (SDP) products. For the last 8 years, Leif has worked as a Curriculum Developer for many of the telecom-oriented products that Oracle offers. He has been working in the telecom industry for about 25 years and has also worked as a software developer, project manager, and solutions architect. He is currently working on courseware for an upcoming release for one of the Service Delivery Platform products. Thanks to Leif not only for this blog, but for making the VM described in the blog available. Cheryl Lander, Oracle Communications InfoDev Senior Director To be able to download, install and test a product within a day is many times very important for people that are doing the primary evaluation of a software product. If it takes longer, it will require a bigger effort, like a proof-of-concept project with many people involved. Of course, if the product is chosen for a more thorough test, it will probably happen anyway, but then maybe with focus on integration instead of product features. We have a long tradition of creating complex software that is easy to install and test and we have often been praised for the ease of getting our products up and running. One key for this has been that there has always been an installer for Windows, as well as for the production environments that usually are Unix and Linux. And, the windows installer has, in most cases, been released for developing and testing purposes. Lately, this has changed. Our products are very seldom released for the Windows platform, at all. And even the Linux versions are almost always released for 64-bit systems. This is creating problems for many of the people that want to try out our products, since few have access to a 64-bit Linux system of the right platform. Most of us are using a laptop with Windows or Mac OS. Some of us are using Linux or Solaris, but probably a non certified distribution for the product you want to test. My job, among other things, is to develop hands-on practices for our products. For me, it is crucial to have access to environments for installing and using our products. For this reason I have been using virtual machines for many years.I have a ready-made base system, with the necessary tools installed for all the products I create hands-on practices for. Whenever I start working on hands-on practices for a new product or a new version, I just copy the base system and start working with a clean slate. This saves me a lot of time! Now, I would like to start saving time for my favorite student: You! If you are using our products and regularly test new versions you might benefit from the virtual machine that is now available on Oracle Technology Network: The Virtual Machine for the Oracle Communications Service Delivery Platform (SDP) Products. This virtual machine contains an installation of the 64-bit version of Oracle Enterprise Linux, version 6. It also has Oracle Database Express Edition (XE), Oracle Java and Oracle Enterprise Pack for Eclipse installed. By using Oracle VM VirtualBox you may use Windows, OS X, Linux or Solaris on your laptop. VirtualBox can be installed on top of any of these platforms and give you the ability to run virtual machines in your laptop. After downloading and starting the virtual machine you will also need to download the installation files for the product you want to test; for example Oracle Communications Services Gatekeeper or Oracle Communications Online Mediation Controller. In some cases there are lessons and practices available for the products. The freely available courses are listed in Oracle Learning Library as a Collection of Oracle Communications Service Delivery Platform Courses. As time goes by, we will make this list collection bigger. Also, the goal is to update the virtual machine about one to two times per year. So you will always be able to get a well maintained virtual machine for the Service Delivery Platform products from us. We Value Your Feedback If you would like to suggest improvements or report issues on any of the product documentation, curriculum, or training produced by the Oracle Communications Information Development team, you can use these channels: Email [email protected]. Post a comment on this blog. Thanks for reading!

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  • What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

    - by Richard Lefebvre
    There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. 

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  • iOS Support with Windows Azure Mobile Services – now with Push Notifications

    - by ScottGu
    A few weeks ago I posted about a number of improvements to Windows Azure Mobile Services. One of these was the addition of an Objective-C client SDK that allows iOS developers to easily use Mobile Services for data and authentication.  Today I'm excited to announce a number of improvement to our iOS SDK and, most significantly, our new support for Push Notifications via APNS (Apple Push Notification Services).  This makes it incredibly easy to fire push notifications to your iOS users from Windows Azure Mobile Service scripts. Push Notifications via APNS We've provided two complete tutorials that take you step-by-step through the provisioning and setup process to enable your Windows Azure Mobile Service application with APNS (Apple Push Notification Services), including all of the steps required to configure your application for push in the Apple iOS provisioning portal: Getting started with Push Notifications - iOS Push notifications to users by using Mobile Services - iOS Once you've configured your application in the Apple iOS provisioning portal and uploaded the APNS push certificate to the Apple provisioning portal, it's just a matter of uploading your APNS push certificate to Mobile Services using the Windows Azure admin portal: Clicking the “upload” within the “Push” tab of your Mobile Service allows you to browse your local file-system and locate/upload your exported certificate.  As part of this you can also select whether you want to use the sandbox (dev) or production (prod) Apple service: Now, the code to send a push notification to your clients from within a Windows Azure Mobile Service is as easy as the code below: push.apns.send(deviceToken, {      alert: 'Toast: A new Mobile Services task.',      sound: 'default' }); This will cause Windows Azure Mobile Services to connect to APNS (Apple Push Notification Service) and send a notification to the iOS device you specified via the deviceToken: Check out our reference documentation for full details on how to use the new Windows Azure Mobile Services apns object to send your push notifications. Feedback Scripts An important part of working with any PNS (Push Notification Service) is handling feedback for expired device tokens and channels. This typically happens when your application is uninstalled from a particular device and can no longer receive your notifications. With Windows Notification Services you get an instant response from the HTTP server.  Apple’s Notification Services works in a slightly different way and provides an additional endpoint you can connect to poll for a list of expired tokens. As with all of the capabilities we integrate with Mobile Services, our goal is to allow developers to focus more on building their app and less on building infrastructure to support their ideas. Therefore we knew we had to provide a simple way for developers to integrate feedback from APNS on a regular basis.  This week’s update now includes a new screen in the portal that allows you to optionally provide a script to process your APNS feedback – and it will be executed by Mobile Services on an ongoing basis: This script is invoked periodically while your service is active. To poll the feedback endpoint you can simply call the apns object's getFeedback method from within this script: push.apns.getFeedback({       success: function(results) {           // results is an array of objects with a deviceToken and time properties      } }); This returns you a list of invalid tokens that can now be removed from your database. iOS Client SDK improvements Over the last month we've continued to work with a number of iOS advisors to make improvements to our Objective-C SDK. The SDK is being developed under an open source license (Apache 2.0) and is available on github. Many of the improvements are behind the scenes to improve performance and memory usage. However, one of the biggest improvements to our iOS Client API is the addition of an even easier login method.  Below is the Objective-C code you can now write to invoke it: [client loginWithProvider:@"twitter"                     onController:self                        animated:YES                      completion:^(MSUser *user, NSError *error) {      // if no error, you are now logged in via twitter }]; This code will automatically present and dismiss our login view controller as a modal dialog on the specified controller.  This does all the hard work for you and makes login via Twitter, Google, Facebook and Microsoft Account identities just a single line of code. My colleague Josh just posted a short video demonstrating these new features which I'd recommend checking out: Summary The above features are all now live in production and are available to use immediately.  If you don’t already have a Windows Azure account, you can sign-up for a free trial and start using Mobile Services today. Visit the Windows Azure Mobile Developer Center to learn more about how to build apps with Mobile Services. Hope this helps, Scott P.S. In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu

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  • Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

    - by Mike Stiles
    The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua. There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event. This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind: 1. Targeting: Really Know Your Buyer 2. Engagement: Create a 1:1 Relationship 3. Conversion: Visualize Guided Thinking 4. Analysis: Learn What’s Working 5. Marketing Technology: Enable and Extend the Cloud Product News from Eloqua Experience 2013 We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too: Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua. Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management. Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions. Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community. Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. Biggest and Best Eloqua Experience. There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco. In this video, Kevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series. The 2013 Markie Awards The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience! To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience. More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise. @mikestiles

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  • Issues with MIPS interrupt for tv remote simulator

    - by pred2040
    Hello I am writing a program for class to simulate a tv remote in a MIPS/SPIM enviroment. The functions of the program itself are unimportant as they worked fine before the interrupt so I left them all out. The gaol is basically to get a input from the keyboard by means of interupt, store it in $s7 and process it. The interrupt is causing my program to repeatedly spam the errors: Exception occurred at PC=0x00400068 Bad address in data/stack read: 0x00000004 Exception occurred at PC=0x00400358 Bad address in data/stack read: 0x00000000 program starts here .data msg_tvworking: .asciiz "tv is working\n" msg_sec: .asciiz "sec -- " msg_on: .asciiz "Power On" msg_off: .asciiz "Power Off" msg_channel: .asciiz " Channel " msg_volume: .asciiz " Volume " msg_sleep: .asciiz " Sleep Timer: " msg_dash: .asciiz "-\n" msg_newline: .asciiz "\n" msg_comma: .asciiz ", " array1: .space 400 # 400 bytes of storage for 100 channels array2: .space 400 # copy of above for sorting var1: .word 0 # 1 if 0-9 is pressed, 0 if not var2: .word 0 # stores number of channel (ex. 2-) var3: .word 0 # channel timer var4: .word 0 # 1 if s pressed once, 2 if twice, 0 if not var5: .word 0 # sleep wait timer var6: .word 0 # program timer var9: .float 0.01 # for channel timings .kdata var7: .word 10 var8: .word 11 .text .globl main main: li $s0, 300 li $s1, 0 # channel li $s2, 50 # volume li $s3, 1 # power - 1:on 0:off li $s4, 0 # sleep timer - 0:off li $s5, 0 # temporary li $s6, 0 # length of sleep period li $s7, 10000 # current key press li $t2, 0 # temp value not needed across calls li $t4, 0 interrupt data here mfc0 $a0, $12 ori $a0, 0xff11 mtc0 $a0, $12 lui $t0, 0xFFFF ori $a0, $0, 2 sw $a0, 0($t0) mainloop: # 1. get external input, and process it # input from interupt is taken from $a2 and placed in $s7 #for processing beq $a2, $0, next lw $s7, 4($a2) li $a2, 0 # call the process_input function here # jal process_input next: # 2. check sleep timer mainloopnext1: # 3. delay for 10ms jal delay_10ms jal check_timers jal channel_time # 4. print status lw $s5, var6 addi $s5, $s5, 1 sw $s5, var6 addi $s0, $s0, -1 bne $s0, $0, mainloopnext4 li $s0, 300 jal status_print mainloopnext4: j mainloop li $v0,10 # exit syscall -------------------------------------------------- status_print: seconds_stat: power_stat: on_stat: off_stat: channel_stat: volume_stat: sleep_stat: j $ra -------------------------------------------------- delay_10ms: li $t0, 6000 delay_10ms_loop: addi $t0, $t0, -1 bne $t0, $0, delay_10ms_loop jr $ra -------------------------------------------------- check_timers: channel_press: sleep_press: go_back_press: channel_check: channel_ignore: sleep_check: sleep_ignore: j $ra ------------------------------------------------ process_input: beq $s7, 112, power beq $s7, 117, channel_up beq $s7, 100, channel_down beq $s7, 108, volume_up beq $s7, 107, volume_down beq $s7, 115, sleep_init beq $s7, 118, history bgt $s7, 47, end_range jr $ra end_range: power: on: off: channel_up: over: channel_down: under: channel_message: channel_time: volume_up: volume_down: volume_message: sleep_init: sleep_incr: sleep: sleep_reset: history: digit_pad_init: digit_pad: jr $ra -------------------------------------------- interupt data here, followed closely from class .ktext 0x80000180 .set noat move $k1, $at .set at sw $v0, var7 sw $a0, var8 mfc0 $k0, $13 srl $a0, $k0, 2 andi $a0, $a0, 0x1f bne $a0, $zero, no_io lui $v0, 0xFFFF lw $a2, 4($v0) # keyboard data placed in $a2 no_io: mtc0 $0, $13 mfc0 $k0, $12 andi $k0, 0xfffd ori $k0, 0x11 mtc0 $k0, $12 lw $v0, var7 lw $a0, var8 .set noat move $at, $k1 .set at eret Thanks in advance.

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