Three Main Differences Between SEO and PPC
Today, many webmasters that want to boost traffic to their website mistakenly believe that SEO (search engine optimization) and PPC (pay per click) campaigns are the same thing. While both traffic driving methods have a common set of goals, they tend to have very different long term effects. This is just one of many reasons why you need to make use of both tools in order to expand your web presence as much as possible.