Webcast: Leveraging Mobile And Social Commerce To Deliver A Complete Customer Experience
- by Michael Hylton
Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook. Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.Attend this webcast and you will learn:
How to leverage mobile and social touchpoints in digital commerce
Why having a Facebook page or a mobile app is not enough
The benefits of a consistent, personalized and relevant customer experience
Strategies for integrating mobile and social into an overall digital commerce strategy
Featured Speakers:
Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research
Brenna Johnson, Product Manager, Oracle Commerce
Click here to register.
