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  • MDM for Tax Authorities

    - by david.butler(at)oracle.com
    In last week’s MDM blog, we discussed MDM in the Public Sector. I want to continue that thread. After all, no industry faces tougher data quality problems than governmental organizations, and few industries suffer more significant down side consequences to poor operations than local, state and federal governments. One key challenge area is taxation. Tax Authorities face a multitude of IT challenges. Firstly, the data used in tax calculations is increasing in volume and complexity. They must improve service by introducing multi-channel contact centers and self-service capabilities. Security concerns necessitate increasingly sophisticated data protection procedures. And cost constraints are driving Tax Authorities to rely on off-the-shelf software for many of their functional areas. Compounding these issues is the fact that the IT architectures in operation at most revenue and collections agencies are very complex. They typically include multiple, disparate operational and analytical systems across which the sum total of data about individual constituents is fragmented. To make matters more complicated, taxation is not carried out by a single jurisdiction, and often sources of income including employers, investments and other sources of taxable income and deductions must also be tracked and shared among tax authorities. Collectively, these systems are involved in tax assessment and collections, risk analysis, scoring, tracking, auditing and investigation case management. The Problem of Constituent Data Management The infrastructure described above makes it very difficult to create a consolidated representation of a given party. Differing formats and data models mean that a constituent may be represented in one way in one system and in a different way in another. Individual records are frequently inaccurate, incomplete, out of date and/or inconsistent with other records relating to the same constituent. When constituent data must be aggregated and scored, information within each system must be rationalized and normalized so the agency can produce a constituent information file (CIF) that provides a single source of truth about that party. If information about that constituent changes, each system in turn must be updated. There have been many attempts to solve this problem with technology: from consolidating transactional systems to conducting manual systems integration projects and superimposing layers of business intelligence and analytics. All these approaches can be successful in solving a portion of the problem at a specific point in time, but without an enterprise perspective, anything gained is quickly lost again. Oracle Constituent Data Mastering for Tax Authorities: A Single View of the Constituent Oracle has a flexible and long-term solution to the problem of securely integrating and managing constituent data. The Oracle Solution for mastering Constituent Data for Tax Authorities is based on two core product offerings: Oracle Customer Hub and – optionally – Oracle Application Integration Architecture (AIA). Customer Hub is a master data management (MDM) product that centralizes, de-duplicates, and enriches constituent data. It unifies fragmented information without disrupting existing business processes or IT investments. Role based data access and privacy rules guarantee maximum security and privacy. Data is continuously and automatically synchronized with all source systems. With the Oracle Customer Hub managing the master constituent identity, every department can capture transaction activity against the same record, improving reporting accuracy, employee productivity, reliability of constituent analytics, and day-to-day constituent relationships. Oracle Application Integration Architecture provides a collection of core pre-built processes to support out of the box Master Data Governance across Oracle Customer Hub, Siebel CRM, and Oracle E-Business Suite. It also provides a framework to enable MDM integrations with other Oracle and non-Oracle applications. Oracle AIA removes some of the key inhibitors to implementing a service-oriented architecture (SOA) by providing a pre-built SOA-based middleware foundation as well as industry-optimized service oriented applications, all built around a SOA governance model that encourages effective design and reuse. I encourage you to read Oracle Solution for Mastering Constituents Data for Public Sector – Tax Authorities by Roberto Negro. It is an outstanding whitepaper that describes how the Oracle MDM solution allows you to create a unified, reconciled source of high-quality constituent data and gain an accurate single view of each constituent. This foundation enables you to lower the costs associated with data quality and integration and create a tax organization that is efficient, secure and constituent-centric. Also, don’t forget the upcoming webcast on Thursday, February 10th: Deliver Improved Services to Citizens at Lower Cost to your Organization Our Guest Speaker is Ruben Spekle, from Capgemini. He will also provide insight into Public Sector Master Data Management and Case Management implementations including one that was executed for a Dutch Government Agency. If you are interested in how governmental organizations from around the world are using MDM to advance their cause, click here to register for the webcast.

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  • How to fix bad Collada produced by FBX?

    - by David
    I tried to use the FBX SDK (2011.3.1) to load FBX files and save them as Collada files in order to be able to import FBX files in Panda3D. Unfortunately the resulting Collada files are not usable for several reasons, among them: There's a Maya specific extra technique diffuse <diffuse> <texture texture="Map__2-image" texcoord="CHANNEL0"> <extra> <technique profile="MAYA"> <wrapU sid="wrapU0">TRUE</wrapU> <wrapV sid="wrapV0">TRUE</wrapV> <blend_mode>ADD</blend_mode> </technique> </extra> </texture> </diffuse> It assigns a texcoord channel name that isn't referenced anywhere else in the file (in the previous code sample, no geometry uses "CHANNEL0"...) Every polygon is exported twice, a first time with a basic material (only diffuse color, specular color, etc.) and a second time with a textured material -- this doubles the number of polygons of each model without any valuable reason Anyway, the resulting Collada file cannot be opened correctly either with OpenCOLLADA or Panda3D's "dae2egg". Anyone has any experience on how to "fix" it and make it understandable by common and well-reputed Collada importers such as OpenCOLLADA?

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  • Oracle & OAUG PO SIG's Procurement Executive Workshop - Burlington, MA April 29th, 2011

    - by david.hope-ross(at)oracle.com
    OAUG PO SIG and Oracle invite you to a day of learning and networking with your Boston area procurement peers. This event is focused on facilitating discussion among procurement executives, promoting best practices from leading customers, and sharing the vision that is driving enhancements to E-Business Suite procurement. OAUG PO SIG members and Oracle will share practical advice that improves technology adoption and lowers risk. Topics of interest include supplier management, upgrades, cloud-based deployment, as well as spend classification and analytics. For more information and registration please visit http://www.oracle.com/us/dm/h2fy11/68745-nafm10012033mpp102-se-334896.html.

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  • What are the main programmers web sites in other countries?

    - by David
    Looking at the demographics of sites like this one, there seems to be a very heavy US weighing of users. I know there have been discussions about using English as a programmer, but the are some large countries with large programmer bases that must be using localized sites. Countries like Brazil and China, in particular, what sites do programmers go for discussions? Do a lot of the threads link up to English speaking sites like these? In France they obviously prefer their own language, what do the equivalent sites look like? I don't want to turn this into an English language speaking discussion like this one, it's more a general trans-cultural programming curiosity.

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  • Customizing Google Sites look and feel

    - by David Parunakian
    I find the site layout and theming capabilities in Google Sites (found in the Manage Site screen) very limited; for instance, I do not seem to be able to place the horizontal navigation buttons directly to the right of the logo and to customize their style, as well as to use the standard trick of making a horizontally stretchable background image of a box with rounded corners by splitting it into three parts and replicating the middle one, etc. Am I missing something? Are there any advanced settings available? Thanks.

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  • Remove gradients from elementary theme?

    - by John
    I really don't like the gradients in the elementary theme, and I was wondering if there were a way to remove them, from applications like Nautilus-Elementary, Postler, Dexter, etc. I've tried commenting out the Apps/[Application].rc in /usr/share/themes/elementary/gtk-2.0/gtkrc but it doesn't work, still leaves the gradients in their place. I'm a big fan of the other controls in the theme; the scroll bar, the way it borders gedit and the buttons, and I'd like to keep these features, but I don't like the way it styles its windows. Thanks for any help, as always!

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  • xsltproc killed, out of memory

    - by David Parks
    I'm trying to split up a 13GB xml file into small ~50MB xml files with this XSLT style sheet. But this process kills xsltproc after I see it taking up over 1.7GB of memory (that's the total on the system). Is there any way to deal with huge XML files with xsltproc? Can I change my style sheet? Or should I use a different processor? Or am I just S.O.L.? <xsl:stylesheet xmlns:xsl="http://www.w3.org/1999/XSL/Transform" version="1.0" xmlns:exsl="http://exslt.org/common" extension-element-prefixes="exsl" xmlns:fn="http://www.w3.org/2005/xpath-functions"> <xsl:output method="xml" indent="yes"/> <xsl:strip-space elements="*"/> <xsl:param name="block-size" select="75000"/> <xsl:template match="/"> <xsl:copy> <xsl:apply-templates select="mysqldump/database/table_data/row[position() mod $block-size = 1]" /> </xsl:copy> </xsl:template> <xsl:template match="row"> <exsl:document href="chunk-{position()}.xml"> <add> <xsl:for-each select=". | following-sibling::row[position() &lt; $block-size]" > <doc> <xsl:for-each select="field"> <field> <xsl:attribute name="name"><xsl:value-of select="./@name"/></xsl:attribute> <xsl:value-of select="."/> </field> <xsl:text>&#xa;</xsl:text> </xsl:for-each> </doc> </xsl:for-each> </add> </exsl:document> </xsl:template>

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  • How to fix sudo: setreuid(ROOT_UID, user_uid): Operation not permitted error?

    - by David R.
    I am using LDAP authentication on my Ubuntu 11.10 server. I installed libpam-ldap, and configured things accordingly. It works great, except that I get this error every once in a while when I try to sudo: sudo: setreuid(ROOT_UID, user_uid): Operation not permitted I know I have sudoers set up correctly, since it works most of the time. It's not just my log in either, others have the same problem when I have it. When this error is occurring, I can't ssh in with my regular system user at all. When I sign in directly, I can't get any gnome-terminal to start. Once I restart the server, the problem goes away. 'Course, that's not a solution, if it was a prod server, I'd be in trouble. How do I fix this? Edit 3/1/12: I just figured out that if stop and start the nscd service, the problem goes away. service nscd stop service nscd start Not much of a solution since I have to be logged into the server directly, not via ssh.

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  • Best keyboard drawer for programmers?

    - by David Pfeffer
    I'm a programmer with pretty severe neck problems. I program with three monitors, and I've found that my desk's short depth causes me to have to rotate my neck too much to see the "wing" screens. I can't get a deeper desk due to space restrictions. I'm looking for a keyboard drawer that can be installed onto a desk. However, I like the height of the keyboard on the desk. I'd like a drawer that is extremely low-profile/slim. My keyboard is less than 1" tall, so it'll fit pretty much anywhere. My ideal product would slide out from under my desk and "pop up" so that its surface is even with the desk. Does anything slim and nice like this exist? I'll even consider replacing the desk if a desk exists with this built-in.

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  • WPF Applications &ndash; Handling the Unhandled

    - by David Totzke
    Instead of just letting your application crash, you can attach a method to the DispatcherUnhandledExceptionEventHandler and one to the AppDomain.Current.UnhandledException.  You wire these up in the code behind of your application which by default is App.xaml.cs.  You can log these errors or throw up a message Don Box and tell the user what happened.  Then you shut down the app gracefully.  You shut it down because something bad happened that you weren’t expecting and at this point there is no guarantee as to the state of the stack or memory or anything really.  All bets are off. If, on the other hand, the method for the UnhandledException is empty and the method for the DispatcherUnhandledEventHandler ends up in a call to a method called LogError() and the LogError() method is FUCKING EMPTY, and you just swallow the exceptions and keep on running, then, not so much.  I spent nearly a day trying to track down a bug that would have been obvious had something been logged or if it just crashed.  It’s my own fault I suppose.  I knew these were hooked up.  I just never suspected that there wouldn’t be any implementation at all.  Live and learn. Customs Man at Heathrow: Anything to declare, Sir? Jekyll and Hyde: Man has not evolved an inch from the slime that spawned him. Customs Man at Heathrow: Very Good, Sir. I tend to agree. Dave Just because I can…

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  • Leveraging Social Networks for Retail

    - by David Dorf
    For retailers, social media is all about B2C2C. That is, Business to Consumer to Consumer, or more specifically, retailer to influencer to consumer. Traditional marketing targeted mass media, trying to expose the message to as many people as possible. While effective, this approach has never been very efficient, with high costs for relatively low penetration. Then it was thought that marketers should focus their efforts on a relative few super-influencers that would then sway the masses. History shows a few successes with this approach but lacked any consistency or predictability. After all, if super-influencers were easy to find, most campaigns would easily go viral. Alas, research shows that most wide-spread trends were the result of several fortunate events, including some luck. So do people exert influence over each other when it comes to purchase decisions? Of course they do, all the time. But that influence is usually limited to a small set of friends and specific specialization. For instance, although I have 165 friends on Facebook, I am only able to influence my close friends and family on PC purchases, and I have no sway at all for fashion purchases. People trust my knowledge on technology, but nobody asks my advice on shoes. How then should retailers leverage social networks in order to reinforce brand image and push promotions? Two obvious ways are Like and Share. Online advertisements or wall-postings receive more clicks when the viewer sees that friends have "liked" the posting. That's our modern-day version of word-of-mouth advertising. Statistics show that endorsements from friends make it more likely a person will engage. If my friends and I liked it, then I might also "share" (or "retweet" in the case of Twitter) it with other friends. In that case the retailer has paid for X showings of the advertisement, but sharing has pushed it to an additional Y people at no cost. And further, the implicit endorsement by the sharer makes it more likely the recipient will engage. So a good first step is to find people active in social networks that will Like and Share in order to exert influence. Its still tough to go viral, but doubling engagement is still a big step in the right direction. More complex social graph analysis would be a second step, but I'll leave that topic for another day. If you're interested in the academic side of social dynamics, I suggest reading Duncan Watts' work.

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  • OOW2012 Session: Identity Management and the Cloud

    - by Darin Pendergraft
    Cloud architecture and the agility and cost savings it provides are compelling reasons for companies to consider this alternative deployment option.  However, concerns about security keep customers from making the investment. If you are at Oracle Openworld 2012, please join us for a discussion about IDM and the Cloud - Wednesday,  October 3 @ 1:15 pm - 2:15 pm in Moscone West 3008. Mike Neuenschwander and Melody Liu from Oracle will host special guests John Houston from UPMC, Tim Patterson from CONAGRA Foods Inc., and John Hill from SaskTel as they discuss how customers are addressing security and identity issues in the cloud. Click the link for a full session description: session description

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  • No Internet On 12.04.1

    - by David Ramos
    I have no internet on Ubuntu 12.04.1 so i'm on a desktop so I got to install a .exe program to run my wireless card for my desktop so I got internet access, But I can't seem to download wine or its source files. If I do I put on my usb and boot into Ubuntu but then when I try to open it I get the programs source files etc. Anyone who could help me Please do :| ( I can't install wine from software center since I have no connection online). Note : I can download my stuff on windows 8 boot so I can transfer files to my usb to run on Ubuntu.

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  • Oracle WebCenter potencia los entornos colaborativos en las Aplicaciones de Oracle.

    - by david.gandara(at)oracle.com
    En este informe de la firma de analistas Forrester Research se explica el esfuerzo continuado por parte de Oracle en facilitar y mejorar las posibilidades para que sus distintas soluciones empresariales (ERP, CRM, SCM...) estén capacitadas para facilitar la colaboración entre los distintos usuarios del sistema, y poner a su disposición servicios Web 2.0 como Wiki, Discussions, Internet Messaging, VOIP...

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  • ODI 11g - Dynamic and Flexible Code Generation

    - by David Allan
    ODI supports conditional branching at execution time in its code generation framework. This is a little used, little known, but very powerful capability - this let's one piece of template code behave dynamically based on a runtime variable's value for example. Generally knowledge module's are free of any variable dependency. Using variable's within a knowledge module for this kind of dynamic capability is a valid use case - definitely in the highly specialized area. The example I will illustrate is much simpler - how to define a filter (based on mapping here) that may or may not be included depending on whether at runtime a certain value is defined for a variable. I define a variable V_COND, if I set this variable's value to 1, then I will include the filter condition 'EMP.SAL > 1' otherwise I will just use '1=1' as the filter condition. I use ODIs substitution tags using a special tag '<$' which is processed just prior to execution in the runtime code - so this code is included in the ODI scenario code and it is processed after variables are substituted (unlike the '<?' tag).  So the lines below are not equal ... <$ if ( "#V_COND".equals("1")  ) { $> EMP.SAL > 1 <$ } else { $> 1 = 1 <$ } $> <? if ( "#V_COND".equals("1")  ) { ?> EMP.SAL > 1 <? } else { ?> 1 = 1 <? } ?> When the <? code is evaluated the code is executed without variable substitution - so we do not get the desired semantics, must use the <$ code. You can see the jython (java) code in red is the conditional if statement that drives whether the 'EMP.SAL > 1' or '1=1' is included in the generated code. For this illustration you need at least the ODI 11.1.1.6 release - with the vanilla 11.1.1.5 release it didn't work for me (may be patches?). As I mentioned, normally KMs don't have dependencies on variables - since any users must then have these variables defined etc. but it does afford a lot of runtime flexibility if such capabilities are required - something to keep in mind, definitely.

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  • Can't reinstall VLC

    - by David matthews
    I use VLC a lot. And when 2.0 came out Ubuntu did not update to that version, the REPO had the older version even months later, So I added the daily repo: http://ppa.launchpad.net/videolan/stable-daily/ubuntu and that worked for a while, after a few months later I received a 'Distribution upgrade' and when I installed it, it removed VLC. when I tried to re-install it gave me a bunch of unmet dependency's, so I disabled the source, ran apt-get update, and tried to install the older VLC, that did not work either. I eventually found a web page, and it helped me get it working, and I was also able to get the 'Stable Daily' working too But last night, I got another 'distro upgrade' and it uninstalled VLC again. when I try to reinstall from daily I get: The following packages have unmet dependencies: vlc : Depends: fonts-freefont-ttf but it is not installable Depends: vlc-nox (= 2.0.3+git20121005+r392-0~r42~precise1) but it is not going to be installed Depends: libvlccore5 (>= 2.0.0) but it is not going to be installed Recommends: vlc-plugin-notify (= 2.0.3+git20121005+r392-0~r42~precise1) but it is not going to be installed Recommends: vlc-plugin-pulse (= 2.0.3+git20121005+r392-0~r42~precise1) but it is not going to be installed E: Unable to correct problems, you have held broken packages. and from the default source: vlc : Depends: vlc-nox (= 2.0.3-0ubuntu0.12.04.1) but it is not going to be installed Depends: libvlccore5 (>= 2.0.0) but it is not going to be installed Recommends: vlc-plugin-notify (= 2.0.3-0ubuntu0.12.04.1) but it is not going to be installed vlc-plugin-pulse : Depends: vlc-nox (= 2.0.3-0ubuntu0.12.04.1) but it is not going to be installed Depends: libvlccore5 (>= 2.0.0) but it is not going to be installed E: Unable to correct problems, you have held broken packages. Any ideas? I am using ubuntu 12.04 64bit.

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  • Remote install of Ubuntu Server

    - by David Walker
    Hi all, I have a machine located 500 miles away that's running Ubuntu 8.04. I figure it's just about time that I upgrade to the latest LTS. However, there's a software raid (md_raid) in there, and I'm afraid that just a dist-upgrade when I switch over the sources.list will end with catastrophic failure. Like a panic on boot that the raid'd disk can't be read, or something else. First, hoping that's not the case, however, if it ends up happening I'm wondering if there's a means of having someone drop in a Ubuntu 10.04 server install disk, and flip on ssh, and some means for me to hop on and re-run the installer remotely. Is this feasible? If so, what would one need to do aside run apt-get install ssh on the target machine? I do have friends who can be in front of the target machine to initiate the process, just not execute it out.

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  • What happened to HTML table tags?

    - by John
    I started to code HTML in 1998, and in that time I was used to code a lot table tags, playing with tr and td, I learned many things analysing the source code of many portals on the internet with notepad and Microsoft FrontPage, the latter, aw, how many tables overlapping others, it was fun, I loved that time. However, I abandoned web programming for almost seven years and this year I decided to see what's the web programming today likes. Completely different, there are not table tags anymore, it's full of div and span tags. Why happened ? What are these new tags and why nobody codes in table tags anymore ?

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  • Ubuntu 12.04 - Workspace switcher is shown after switching to another workspace

    - by David Kuridža
    I've just upgraded to Ubuntu 12.04 on HP Envy 14 and found a rather interesting bug. When I switch between workspaces using keyboard shortcuts, for example moving down to Workspace 3 from Workspace 1, workspace switcher is shown (as seen on below screenshot). It stays there until I hit escape key. After debugging, the problem only happens when I change shortcut keys to Super + direction. With default Ctrl + Alt + direction, everything is OK. I've searched but haven't found this problem reported before, I'm also not sure this is called workspace switcher :) Can you please let me know what to search for, are there any logs which might have some related information?

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  • Good Scoop: The PeopleSoft/IBM Backstory

    - by [email protected]
    By Brian Dayton on April 12, 2010 11:15 AM Sometimes you're searching for something online and you find an unrelated, bonus nugget. Last week I stumbled across an interesting blog post from Chris Heller of a PeopleSoft consulting shop in San Ramon, CA called Grey Sparling. I don't know these guys. But Chris, who apparently used to work on the PeopleTools team, wrote a great article on a pre-acquisition, would-be deal between IBM and PeopleSoft that would have standardized PeopleSoft on IBM technology. The behind-the-scenes perspective is interesting. His commentary on the challenges that the company and PeopleSoft customers would have encountered if the deal had gone through was also interesting: · "No common ownership. It's hard enough to get large groups of people to work together when they work for the same company, but with two separate companies it is much, much harder. Even within Oracle, progress on Fusion applications was slow until Thomas Kurian took over Fusion applications in addition to Fusion middleware." · "No customer buy-in. PeopleSoft customers weren't asking for a conversion to WebSphere, so the fact that doing that could have helped PeopleSoft stay independent wouldn't have meant much to them, especially since the cost of moving to whatever a "PeopleSoft built on WebSphere" would have been significant." · "No executive buy-in. This is related to the previous point, but it's worth calling out separately. If Oracle had walked away and the deal with IBM had gone through, and PeopleSoft customers got put through the wringer as part of WebSphere move, all of the PeopleSoft project teams would be put in the awkward position of explaining to their management why these additional costs and headaches were happening. Essentially they would need to "sell" the partnership internally to their own management team. That's not a fun conversation to have." I'm not surprised that something like this was in the works. But I did find the inside scoop and Heller's perspective on the challenges particularly interesting. Especially the advantages of aligning development of applications and infrastructure development under one roof. Here's a link to the whole blog entry.

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  • Richmond Code Camp 2010.1 &ndash; Developing WPF Applications using Model-View-ViewModel

    - by John Blumenauer
    The code and slides from my Developing WPF Applications using Model-View-ViewModel session at Richmond Code Camp can be found HERE. During the session, a number of the attendees had some really great questions which tells me they’re really thinking about how to start using MVVM in their own apps.  I’ll be interested to hear feedback as they start investigating and introducing MVVM in their applications.  If you experience any problems downloading the slides or code, please let me know.

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  • How to create a "retro" pixel shader for transformed 2D sprites that maintains pixel fidelity?

    - by David Gouveia
    The image below shows two sprites rendered with point sampling on top of a background: The left skull has no rotation/scaling applied to it, so every pixel matches perfectly with the background. The right skull is rotated/scaled, and this results in larger pixels that are no longer axis aligned. How could I develop a pixel shader that would render the transformed sprite on the right with axis aligned pixels of the same size as the rest of the scene? This might be related to how sprite scaling was implemented in old games such as Monkey Island, because that's the effect I'm trying to achieve, but with rotation added. Edit As per kaoD's suggestions, I tried to address the problem as a post-process. The easiest approach was to render to a separate render target first (downsampled to match the desired pixel size) and then upscale it when rendering a second time. It did address my requirements above. First I tried doing it Linear -> Point and the result was this: There's no distortion but the result looks blurred and it loses most of the highlights colors. In my opinion it breaks the retro look I needed. The second time I tried Point -> Point and the result was this: Despite the distortion, I think that might be good enough for my needs, although it does look better as a still image than in motion. To demonstrate, here's a video of the effect, although YouTube filtered the pixels out of it: http://youtu.be/hqokk58KFmI However, I'll leave the question open for a few more days in case someone comes up with a better sampling solution that maintains the crisp look while decreasing the amount of distortion when moving.

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  • Google Site Search -- How to use as API?

    - by John Isaacks
    I am trying to get an API that I can use to do searches on my own site. Google has something called site search and something called custom search. What is the difference? I make a new site search, then it is listed on a page with "custom search" in the heading. This is really confusing. I just want an API that I can use to search my site. I would prefer json to xml as the results. And if this service is offered by someone other than Google, that is fine too. The ones that I create at Google want me to embed a premade search box into my site. I do not want that, I want an API that I can call from PHP or JS. How can I get this?

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  • Social Analytics and the Customer

    - by David Dorf
    Many successful retailers put the customer at the center of everything they do, so its important that the customer is modeled correctly across all their systems.  The path to omni-channel starts and ends with the customer so at ARTS, our next big project is focused on ensuring a consistent representation of customers across our transactional data model, datawarehouse model, and XML schemas.  Further, we've started a new whitepaper that describes how Big Data and Social Media Analytics should be leveraged by retailers to add and additional level of customer insight. Let's start by taking a closer look at the meaning of social analytics.  Here's my definition: Social Analytics, in the retail context, describes the analysis of data obtained from social media sources in an effort to better comprehend and interact with the community of consumers.  This discipline seeks to understand what’s being said by the community about brands and products (“monitoring”), as well as understand the behaviors of those in the community (“profiling”).  The results are used to enforce the brand image, improve product decisions, and better focus marketing, all of which lead to increased sales. To help illustrate the facets of social analytics, I drew the diagram below which was originally published by Retail Touchpoints. There are lots of tools on the market that allow retailers to monitor social media for brand and product mentions.  These include analysis of sentiment, reach, share of voice, engagement, etc.  When your brand is mentioned, good or bad, its an opportunity to engage with the customer and possibly lead to a sale.  Because products are not always unique, its much more difficult to monitor product mentions, but detecting product trends early can help a retailer make better merchandising decisions, especially in fashion. Once a retailer understands what's being said, the next step is learn more about who's saying it.  That involves profiling customers beyond simple demographics to understand their motivations.  Much can be learned from patterns, and even more when customers voluntarily share their data.  Knowing that a customer is passionate about, for example, mountain biking allows the retailer to make relevant offers on helmets, ask for opinions on hydration, and help spread marketing messages. Social analytics has many facets that benefit retailers, some of which are easy but many of which are hard.  Its important for the CMO and CIO to work closely together to plan for these capabilities and monitor the maturity of tools on the market.  This is an area that will separate winners from losers.

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