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• Does this Maven plugin really have an invalid descriptor?

  - by ovr

  COMMAND: mvn org.apache.maven.plugins:maven-archetype-plugin:2.0-alpha-4:generate -DarchetypeGroupId=org.beardedgeeks -DarchetypeArtifactId =gae-eclipse-maven-archetype -DarchetypeVersion=1.1.2 -DarchetypeRepository=http://beardedgeeks.googlecode.com/svn/repository/release s OUTPUT: [INFO] Scanning for projects... [INFO] ------------------------------------------------------------------------ [ERROR] BUILD ERROR [INFO] ------------------------------------------------------------------------ [INFO] Internal error in the plugin manager getting plugin 'org.apache.maven.plugins:maven-archetype-plugin': Plugin 'org.apache.maven .plugins:maven-archetype-plugin:2.0-alpha-4' has an invalid descriptor: 1) Plugin's descriptor contains the wrong group ID: net.kindleit 2) Plugin's descriptor contains the wrong artifact ID: maven-gae-plugin 3) Plugin's descriptor contains the wrong version: 0.5.9 [INFO] ------------------------------------------------------------------------ [INFO] For more information, run Maven with the -e switch [INFO] ------------------------------------------------------------------------ [INFO] Total time: < 1 second [INFO] Finished at: Wed Jun 09 20:48:35 CEST 2010 [INFO] Final Memory: 3M/15M [INFO] ------------------------------------------------------------------------ I have a hard time believing this Maven plugin has an invalid descriptor since other people seem to be using it with no problem. Am I doing something wrong?

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• How to check if a DateTime range is within another 3 month DateTime range .NET 3.5 C#

  - by Jamie

  Hi I have a Start Date and End Date per record in a db. I need to check to see where the time period falls in a 2 year period broken into two lots of quarters then display what quarters each record falls into. Quarter 1 includes June 09, Jul 09, Aug 09 Quarter 2 includes Sept 09, Oct 09, Nov 09 Quarter 3 includes Dec 09, Jan 10, Feb 10 Quarter 4 includes Mar 10, Apr 10, May 10 Quaretr 5 includes Jun 10, Jul 10... e.g. 01/10/09 - 01/06/10 would fall into quarters 2, 3, 4 & 5 I am very new to .NET so any examples would be much appreciated.

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• What could be adding "Pragma:no-cache" to my response Headers? (Apache, PHP)

  - by Daniel Magliola

  I have a website whose maintenance I've inherited, which is a big hairy mess. One of the things i'm doing is improving performance. Among other things, I'm adding Expires headers to images. Now, there are some images that are served through a PHP file, and I notice that they do have the Expires header, but they also get loaded every time. Looking at Response Headers, I see this: Expires Wed, 15 Jun 2011 18:11:55 GMT Cache-Control no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma no-cache Which obviously explains the problem. Now, i've looked all over the code base, and it doesn't say "pragma" anywhere. .htaccess doesn't seem to have anything related either. Any ideas who could be setting those "pragma" (and "cache-control") headers, and how I can avoid it? Thanks! Daniel

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• Convert PHP date into javascript date format

  - by LeeTee

  I have a PHP script that outputs an array of data. This is then transformed into JSON using the json_encode() function. My issue is I have a date within my array and its is not in the correct javascript format. How can I convert this within PHP so it is? $newticket['ThreadID'] = $addticket; $newticket['Subject'] = $subject; //$newticket['DateCreated'] = date('d-m-Y G:H'); Instead of the above fo rthe date I need the equivilant of the javascript function new Date() When I output the above I get the following "Fri Jun 01 2012 11:08:48 GMT+0100 (GMT Daylight Time)" However, If I format my PHP date to be the same, javascript rejects it. Confused... Can anyone help?

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• Why do all module run together?

  - by gunbuster363

  I just made a fresh copy of eclipse and installed pydev. In my first trial to use pydev with eclipse, I created 2 module under the src package(the default one) FirstModule.py: ''' Created on 18.06.2009 @author: Lars Vogel ''' def add(a,b): return a+b def addFixedValue(a): y = 5 return y +a print "123" run.py: ''' Created on Jun 20, 2011 @author: Raymond.Yeung ''' from FirstModule import add print add(1,2) print "Helloword" When I pull out the pull down menu of the run button, and click "ProjectName run.py", here is the result: 123 3 Helloword Apparantly both module ran, why? Is this the default setting?

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• Modifying annotation attribute value at runtime in java

  - by Lici

  Hi folks: some methods in our model pojos have been annotated like this: @Column(name="cli_clipping_id", updatable=false, columnDefinition = "varchar(" + ModelUtils.ID_LENGTH + ") COLLATE utf8_bin") columnDefinition attribute is database vendor dependant, so when trying to drop schema in HSQLDB using Hibernate it fails: [ERROR] 16 jun 12:58:42.480 PM main [org.hibernate.tool.hbm2ddl.SchemaExport] Unexpected token: COLLATE in statement [create table cms.edi_editorial_obj (edi_uuid varchar(23) COLLATE ] To fix this, i'm thinking on this solution (but don't want to spend time if it isn't possible) , at runtime, for each method column annotated: Get @Column annotation Create a copy of the column annotation, setting columnDefinition null using javaassist. set column method annotation to the copy column annotation object overriding the old one (i don't know it this is possible) Is it possible to "hack" these methods this way? Any help would be much appreciated ...

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• `php -v` segmentation fault

  - by John

  I'm getting an odd segmentation fault in PHP. Every few times, when I run: php -v I see: PHP 5.2.6 (cli) (built: Aug 19 2009 16:59:56) Copyright (c) 1997-2008 The PHP Group Zend Engine v2.2.0, Copyright (c) 1998-2008 Zend Technologies Segmentation fault (core dumped) Analyzing the core dump (backtrace with gdb): #0 0x00002ba6412f6c6c in ?? () #1 0x0000003f90c06367 in start_thread () from /lib64/libpthread.so.0 #2 0x0000003f904d2f7d in clone () from /lib64/libc.so.6 #3 0x0000000000000000 in ?? () Any ideas? OS: Linux version 2.6.18-92.el5 ([email protected]) (gcc version 4.1.2 20071124 (Red Hat 4.1.2-42)) #1 SMP Tue Jun 10 18:51:06 EDT 2008

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• Hibernate without primary keys generated by db?

  - by Michael Jones

  I'm building a data warehouse and want to use InfiniDB as the storage engine. However, it doesn't allow primary keys or foreign key constraints (or any constraints for that matter). Hibernate complains "The database returned no natively generated identity value" when I perform an insert. Each table is relational, and contains a unique integer column that was previously used as the primary key - I want to keep that, but just not have the constraint in the db that the column is the primary key. I'm assuming the problem is that Hibernate expects the db to return a generated key. Is it possible to override this behaviour so I can set the primary key field's value myself and keep Hibernate happy? -- edit -- Two of the mappings are as follows: <?xml version="1.0"?> <!DOCTYPE hibernate-mapping PUBLIC "-//Hibernate/Hibernate Mapping DTD 3.0//EN" "http://hibernate.sourceforge.net/hibernate-mapping-3.0.dtd"> <!-- Generated Jun 1, 2010 2:49:51 PM by Hibernate Tools 3.2.1.GA --> <hibernate-mapping> <class name="com.example.project.Visitor" table="visitor" catalog="orwell"> <id name="id" type="java.lang.Long"> <column name="id" /> <generator class="identity" /> </id> <property name="firstSeen" type="timestamp"> <column name="first_seen" length="19" /> </property> <property name="lastSeen" type="timestamp"> <column name="last_seen" length="19" /> </property> <property name="sessionId" type="string"> <column name="session_id" length="26" unique="true" /> </property> <property name="userId" type="java.lang.Long"> <column name="user_id" /> </property> <set name="visits" inverse="true"> <key> <column name="visitor_id" /> </key> <one-to-many class="com.example.project.Visit" /> </set> </class> </hibernate-mapping> and: <?xml version="1.0"?> <!DOCTYPE hibernate-mapping PUBLIC "-//Hibernate/Hibernate Mapping DTD 3.0//EN" "http://hibernate.sourceforge.net/hibernate-mapping-3.0.dtd"> <!-- Generated Jun 1, 2010 2:49:51 PM by Hibernate Tools 3.2.1.GA --> <hibernate-mapping> <class name="com.example.project.Visit" table="visit" catalog="orwell"> <id name="id" type="java.lang.Long"> <column name="id" /> <generator class="identity" /> </id> <many-to-one name="visitor" class="com.example.project.Visitor" fetch="join" cascade="all"> <column name="visitor_id" /> </many-to-one> <property name="visitId" type="string"> <column name="visit_id" length="20" unique="true" /> </property> <property name="startTime" type="timestamp"> <column name="start_time" length="19" /> </property> <property name="endTime" type="timestamp"> <column name="end_time" length="19" /> </property> <property name="userAgent" type="string"> <column name="user_agent" length="65535" /> </property> <set name="pageViews" inverse="true"> <key> <column name="visit_id" /> </key> <one-to-many class="com.example.project.PageView" /> </set> </class> </hibernate-mapping>

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• Is there a consolidated way of writing several prototype functions for a single object?

  - by Christopher Altman

  I have about eight prototype functions for the Date object. I would like to avoid repeating Date.prototype. Is there a consolidated way of writing several prototype functions for a single object? I tried this to no avail: Date.prototype = { getMonthText: function(date){ var month = this.getMonth(); if(month==12) month = 0; return ['JAN','FEB','MAR','APR','MAY','JUN','JUL','AUG','SEP','OCT','NOV','DEC'][month]; }, getDaysInMonth: function(date){ return 32 - new Date(this.getFullYear(), this.getMonth(), 32).getDate(); } };

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• compare function for dates

  - by Chris

  I have struct as: struct stored { char *dates; // 12/May/2010, 10/Jun/2010 etc.. int ctr; }; // const struct stored structs[] = {{"12/May/2010", 1}, {"12/May/2011", 1}, {"21/May/2009", 4}, {"12/May/2011", 3}, {"10/May/2011", 8}, {"12/May/2011", 4 }}; What I want to do is to sort struct 'stored' by stored.dates. qsort(structs, 9, sizeof(struct stored*), sortdates); // sortdates function I'm not quite sure what would be a good way to sort those days? Compare them as c-strings?

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• os.fork() sem_wait: Permission denied

  - by Roger

  I am trying to compile python 2.5 on AIX 6.1, and the following occurs: Python 2.6.5 (r265:79063, Jun 3 2010, 11:43:45) [GCC 4.2.0] on aix6 Type "help", "copyright", "credits" or "license" for more information. >>> import os >>> os.fork() 0 sem_wait: Permission denied 741398 I have found this bug, which sounds similar: http://bugs.python.org/issue1234 which suggests setting HAVE_BROKEN_POSIX_SEMAPHORES I have tried this by modifying the configure script, and I can see it being set, but that does not help.. Any ideas ??

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• SQL - suppressing duplicate *adjacent* records

  - by Trevel

  I need to run a Select statement (DB2 SQL) that does not pull adjacent row duplicates based on a certain field. In specific, I am trying to find out when data changes, which is made difficult because it might change back to its original value. That is to say, I have a table that vaguely resembles: A, 5, Jan A, 12, Feb A, 12, Mar A, 12, Apr A, 9, May A, 9, Jun A, 5, Jul And I want to get the results: A, 5, Jan A, 12, Feb A, 9, May A, 5, Jul discarding adjacent duplicates but keeping the last row. The obvious: Select Letter, Number, Min(Month) from Table group by Letter, Number does not work -- it doesn't include the last row.

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• Jquery help for current time indication within a range

  - by Appster

  I'm looking for a simple light-weight jquery plugin that'll help me show something like this in my website: Essentially, this is like a timeline. I know the start and end dates (in that, they don't change) and the position of today's date just gives an indication of how far along I am into a task I took up on Jun 1, 2012. That's all I need it for - a better visual indication of my current status. I've found a lot of jquery timeline plugins but they are too complex for what I'm trying to do. Any ideas or suggestions? Thanks in advance.

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• Cocoa - Localized string from NSDate, NSCalendarDate...

  - by SirRatty

  I'm using NSDate to get a string such as "18 Jun 09", with code: NSDate *theDate = [NSDate date]; NSString *dateString = [theDate descriptionWithCalendarFormat:@"%d %b %y" timeZone:nil locale: nil]; This works, but only results in an English output. I need the output to be localized in the user's default language. Does Cocoa (Mac OS X 10.4, 10.5 in this case) provide a facility for this localization or do I have to manually localize for each case of day and & month names my self? (I have provided a locale, but although that does provide a locale-specific ordering of the date, it does not appear to do any localization of day-month names.)

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• yum update fails

  - by user1670818

  i have RHEL 6.3 [root@RHEL6 yum.repos.d]# uname -a Linux RHEL6.3-64-BuildMac 2.6.32-279.el6.x86_64 #1 SMP Wed Jun 13 18:24:36 EDT 2012 x86_64 x86_64 x86_64 GNU/Linux My /etc/yum.conf looks like [main] cachedir=/var/cache/yum/$basearch/$releasever keepcache=0 debuglevel=2 logfile=/var/log/yum.log exactarch=1 obsoletes=1 gpgcheck=1 plugins=1 installonly_limit=3 reposdir=/etc/yum.repos.d/rhel.repo The contents of my /etc.yum.repo.d/rhel.repo looks like [rhelrepo] name=my rhel repo baseurl=http://mirror.centos.org/centos/6.3/os/x86_64/ #gpgkey=http://mirror.centos.org/centos/6.3/os/x86_64/RPM-GPG-KEY-CentOS-6 enabled=1 gpgcheck=0 But my yum update fails with the following error [root@RHEL6 yum.repos.d]# yum update Loaded plugins: product-id, security, subscription-manager Updating certificate-based repositories. Unable to read consumer identity Setting up Update Process No Packages marked for Update please could somebody help

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• Storing/Quering multiple value in SQLite

  - by chmod

  I'm trying to store a blooming season in month for each tree in SQLite3. Currently I had the field "month" then I store the month name in the field. For example Tree Name Month Tree1 Jan,Feb,Mar Tree2 Nov,Dec,Jan Tree3 Jan,Feb,Mar,Apr,May,Jun,Jul,Aug,Sep,Oct,Nov,Dec Tree4 Mar,Apr,Nov,Dec Tree5 Jan,Feb,Mar,Apr I'm not sure if this is the best way to store it, Any recommendation is appreciate. Secondly, I need to perform a query where I enter in the month and it should return me the tree name that match the search criteria. For example If I search for "Jan" the result should be Tree1,Tree2,Tree3,Tree5 "Jan,Feb,Mar" the result should be Tree1,Tree3,Tree5 "Jan,Feb,Mar,Apr" the result should be Tree5 "Sep,Oct,Nov,Dec" the result should be none Which SQL query do I have to use in order to obtain the above result? Thanks

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• php date() stuck

  - by WAC0020

  I am getting the date from my mysql database and that date is correct but when I use the date() function the minute part is stuck a 6 minutes. My mysql is returning 2010-06-15 09:59:18 Then in php I use this code: date('M d,Y H:m A',strtotime($row[4])) ** $row[4] is from my while loop ** When I echo this out I get: Jun 15,2010 9:06 AM I also have tried converting it to unix timestamp in my sql query, does the same thing. I noticed that the hours work and the seconds work but the minutes are stuck at 6. Does anyone have any ideas on what is going on?

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• Help! Obj-C/Iphone programming: extracting string from html text and reading off line by line

  - by royden

  hihi, I have this html text response from a particular website: <tr><td valign="top"><img src="/icons/image2.gif" alt="[IMG]"></td><td><a href="crsdsdfs2221.jpg">crash-2221.jpg</a></td><td align="right">14-Jun-2010 14:29 Notice for every line, there is this href=".__", which is an image file with random name and random format. I would like to extract that string within the inverted commas out so that i can append it into a URL path and download the image. I've been looking through this documentation from apple: http://developer.apple.com/mac/library/documentation/cocoa/conceptual/strings/Articles/SearchingStrings.html#//apple_ref/doc/uid/20000149-CJBBGBAI on String programming but couldn't find one that fits my bill. Also after reading it, what code can I use to ensure that I will be reading the next line the next time my function is called( because I want to download the next picture). Hope some kind soul can help me out, thanks!

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• Why does this Javascript work in FF3.6? new Date("2010-06-09T19:20:30+01:00");

  - by thegaw

  Here's the sample code: var d = new Date("2010-06-09T19:20:30+01:00"); document.write(d); On FF3.6 this will give you: Wed Jun 09 2010 14:20:30 GMT-0400 (EST) Other browers tested; Chrome 5, Safari 4, IE7 give: Invalid Date I know there is limited to no support for ISO8601 dates, but does anyone know what and/or where the difference is in FF3.6 that allows this to work? My thought is that FF is just stripping out what it doesn't understand while the others are not. Has anyone else seen this and/or getting different results from the test script?

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• how to split this label to get the specific value(free gold)

  - by Wolf

  Hello all i am having a fun filled irritating little problem which i am sure can be resolved in less than 5 seconds with the enlightened and combined minds of stack overflow users ok first off it seems i am having trouble communicating what my trouble is with the gentlemen and ladies who are trying to help me in earlier posts so i am going to make it very simple i need to get 337 and 229 out of this son of satan string that is constantly updating every 2 seconds now i dont know how to go about doing this i know i should probably use split but i dont know how to do it on this because i have very little experience with it Last login: Thu Jun 5 08:20:35 2014 from .** /*/*-..****.**///*-****.**.*/****/*/***status Virtual server [...] is UP. *: 337 bananas left ****(s)******: 229 bananas eaten(s) ** *. [* ] – i am tired and would like to finish this before i am gray or sentanced to prison for raving naked down my street please help and thanks in advance p.s dont really care if this gets down voted a bit tired and more than a little angry so enjoy

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• Javascript code for serial img loading

  - by Surfer

  Hi everyone, I am new to javascript. I want a javascript code with which i can load an image which is named for every day/month/year. in a serial i have the following code : var year = new Array(); year = ["08", "09", "10", "11"]; var month = new Array(); month = ["JAN", "FEB", "MAR", "APR", "MAY", "JUN", "JULY", "AUG", "SEP", "OCT", "NOV", "DEC"]; var date = new Array(); date = ["01", "02", "03", "04", "05", "06", "07", "08", "09", "10", "11", "12", "13", "14", "15", "16", "17", "18", "19", "20", "21", "22", "23", "24", "25", "26", "27", "28", "29", "30", "31"]; var ims = ""; for (var x in year) { for (var y in month) { for (var z in date) { ims += "<im src=screencover/img/" + date[z] + "" + month[y] + "20" + year[0] + ".png>"; } } } document.write(ims);

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• Prevent RegEx Hang on Large Matches...

  - by developerjay

  This is a great regular expression for dates... However it hangs indefinitely on this one page I tried... I wanted to try this page ( http://pleac.sourceforge.net/pleac%5Fpython/datesandtimes.html ) for the fact that it does have lots of dates on it and I want to grab all of them. I don't understand why it is hanging when it doesn't on other pages... Why is my regexp hanging and/or how could I clean it up to make it better/efficient ? Python Code: monthnames = "(?:Jan\w*|Feb\w*|Mar\w*|Apr\w*|May|Jun\w?|Jul\w?|Aug\w*|Sep\w*|Oct\w*|Nov(?:ember)?|Dec\w*)" pattern1 = re.compile(r"(\d{1,4}[\/\\\-]+\d{1,2}[\/\\\-]+\d{2,4})") pattern4 = re.compile(r"(?:[\d]*[\,\.\ \-]+)*%s(?:[\,\.\ \-]+[\d]+[stndrh]*)+[:\d]*[\ ]?(PM)?(AM)?([\ \-\+\d]{4,7}|[UTCESTGMT\ ]{2,4})*"%monthnames, re.I) patterns = [pattern4, pattern1] for pattern in patterns: print re.findall(pattern, s) btw... when i say im trying it against this site.. I'm trying it against the webpage source.

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• "Passing Go" in a (python) date range

  - by anonymous coward

  The Rules: An employee accrues 8 hours of Paid Time Off on the day after each quarter. Quarters, specifically being: Jan 1 - Mar 31 Apr 1 - Jun 30 Jul 1 - Sep 30 Oct 1 - Dec 31 The Problem Employees will use an automated system to request paid time off, possibly occurring in the past, as well as the future. Requests should only be accepted if the employee has (or will have) that time available. For instance, if an employee only has 1 Day of Paid Time Off currently available (currently being January 20th), but is requesting 2 Days of Paid Time Off, beginning September 20th, the system should take into account that the employee would have accrued enough time off by then and allow the request. (Obviously ignoring that the employee may use up existing time before that date). I'm currently using Python, and wondering what the correct approach to something like this would be. I'm assuming that using DateTime objects, and possibly the dateutil module, would help here, but my brain isn't wrapping around this problem for some reason.

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• links for 2011-01-13

  - by Bob Rhubart

  Webcast: Oracle WebCenter Suite: Giving Users a Modern Experience Speakers: Vince Casarez (VP Enterprise 2.0 Product Management, Oracle),  Erin Smith (Consulting Practice Manager – Portals, Oracle), Robert Wessa (Consulting Technical Director – Enterprise 2.0 Infrastructure, Oracle)  (tags: oracle otn webcenter webcast enterprise2.0) Oracle & StickyMinds.com Webcast: Load Testing Techniques for Enterprise Applications Mughees Minhas, Senior Director of Product Management, Oracle Server Technologies, answers your questions about the latest techniques for effectively and efficiently testing enterprise application performance. Thursday, January 20, 2011. 10am PT / 1pm ET. (tags: oracle otn stickymings webcast) Bay Area Coherence Special Interest Group (BACSIG) Jan 20, 5:30pm - 8:00pm PT. Presentations: Coherence 3.6 Clustering Features (Rob Lee), Efficient Management and Update of Coherence Clusters to Reduce Down Time ( Rao Bhethanabotla), How To Build a Coherence Practice (Christer Fahlgren). (tags: oracle, otn coherence bacsig) Podcast Show Notes: William Ulrich and Neal McWhorter on Business Architecture (ArchBeat) A four-part interview with the authors of  "Business Architecture: The Art and Practice of Business Transformation"  (tags: oracle otn podcast businessarchitecture) John Brunswick: Overlapping Social Networks in your Enterprise? Strategies to Understand and Govern "Overall it is important to consider if tacit knowledge being captured by the social systems is able to be retained and somehow summarized into an overall organizational directory." - John Brunswick (tags: oracle otn enterprise2.0 socialnetworking) Coherence - How to develop a custom push replication publisher (Middlewarepedia) Cosmin Todur describes "a way of developing a custom push replication publisher that publishes data to a database via JDBC."  (tags: oracle coherence grid) Aino Andriessen: Oracle Diagnostics Logging (ODL) for application development "Logging is a very important aspect of application development as it offers run-time access to the behaviour and data of the application. It’s important for debugging purposes but also to investigate exception situations on production." -- Aino Andriessen (tags: oracle odl java jdeveloper weblogic) Security issues when upgrading a Web Catalog from 10g to 11g Oracle BI By Bakboord "I blogged about upgrading from Oracle BI EE 10g to Oracle BI EE 11g R1 earlier. Although this is a very straight forward process, you could end up with some security issues." -- Daan Bakboord (tags: oracle businessintelligence obiee) Angelo Santagata: SOA Composite Sensors : Good Practice "A good best practice is that for any composites you create, consider publishing a composite sensor value using a primary key of some sort , e.g. orderId, that way if you need to manipulate/query composites you can easily look up the instanceId using the sensorid." - Angelo Santagata (tags: oracle soa sca) Javier Ductor: WebCenter Spaces 11g PS2 Task Flow Customization "Previously, I wrote about Spaces Template Customization. In order to adapt Spaces to customers prototype, it was necessary to change template and skin, as well as the members task flow. In this entry, I describe how to customize this task flow." - Javier Ductor (tags: oracle otn enterprise2.0 webcenter) RonBatra's blog: Cloud Computing Series: VI: Industry Directions "When someone says their 'Product/Solution is in the Cloud,' ask them basic questions to seperate the spin from the reality. I would start with 'tell me what that means' and see which way the conversation goes." - Oracle ACE Director Ron Batra (tags: oracle otn oracleace cloud) First JSRs Proposed for Java EE 7 (The Java Source) With the approval of Java SE 7 and Java SE 8 JSRs last month, attention is now shifting towards the Java EE platform. (tags: oracle java jsr javaee)

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• Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

  - by Christie Flanagan

  The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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