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  • Oracle Data Integrator Demo Webcast - Next Webcast - November 21st, 2013

    - by Javier Puerta
    Oracle Data Integrator Demo Webcast Next Webcast - November 21st, 2013 The ODI Product Management team will be hosting a demonstration webcast of Oracle Data Integrator regularly. We will be showing baseline functionality, and covering special topics as requested by our customers. Attendance to these webcasts is open to customers and partners Webcast Format The same format for the Webcast will be followed for each presentation: 05 minutes - Background & Overview 30 minutes - Introduction to ODI Features 15 minutes - Drill-Down into Special Topics 10 minutes - Questions and Answers Next Webcast Special Topics Oracle Data Integrator 12c Webcast Details Thursday November 21st 2013, 10:00 AM PST | 1:00 PM EST | 6:00 PM CET (1 hour) Web Conference Link: 594 942 837 (https://oracleconferencing.webex.com) Dial-In Number: AMER: 1-866-682-4770 (More Numbers) Phone Meeting ID/Passcode: 3096713/505638 More information on Oracle Data Integrator (ODI) Learn more about Oracle Data Integrator. Download Oracle Data Integrator 12c. Oracle Data Integrator Webcast Archive Copyright © 2013, Oracle. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement

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  • Fraud and Anomaly Detection using Oracle Data Mining YouTube-like Video

    - by chberger
    I've created and recorded another YouTube-like presentation and "live" demos of Oracle Advanced Analytics Option, this time focusing on Fraud and Anomaly Detection using Oracle Data Mining.  [Note:  It is a large MP4 file that will open and play in place.  The sound quality is weak so you may need to turn up the volume.] Data is your most valuable asset. It represents the entire history of your organization and its interactions with your customers.  Predictive analytics leverages data to discover patterns, relationships and to help you even make informed predictions.   Oracle Data Mining (ODM) automatically discovers relationships hidden in data.  Predictive models and insights discovered with ODM address business problems such as:  predicting customer behavior, detecting fraud, analyzing market baskets, profiling and loyalty.  Oracle Data Mining, part of the Oracle Advanced Analytics (OAA) Option to the Oracle Database EE, embeds 12 high performance data mining algorithms in the SQL kernel of the Oracle Database. This eliminates data movement, delivers scalability and maintains security.  But, how do you find these very important needles or possibly fraudulent transactions and huge haystacks of data? Oracle Data Mining’s 1 Class Support Vector Machine algorithm is specifically designed to identify rare or anomalous records.  Oracle Data Mining's 1-Class SVM anomaly detection algorithm trains on what it believes to be considered “normal” records, build a descriptive and predictive model which can then be used to flags records that, on a multi-dimensional basis, appear to not fit in--or be different.  Combined with clustering techniques to sort transactions into more homogeneous sub-populations for more focused anomaly detection analysis and Oracle Business Intelligence, Enterprise Applications and/or real-time environments to "deploy" fraud detection, Oracle Data Mining delivers a powerful advanced analytical platform for solving important problems.  With OAA/ODM you can find suspicious expense report submissions, flag non-compliant tax submissions, fight fraud in healthcare claims and save huge amounts of money in fraudulent claims  and abuse.   This presentation and several brief demos will show Oracle Data Mining's fraud and anomaly detection capabilities.  

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  • Upcoming Customer WebCast: Adapters and JCA Transport in Oracle Service Bus 11g

    - by MariaSalzberger
    There is an upcoming webcast planned for September 19th that will show how to implement services using a JCA adapter in Oracle Service Bus 11g. The session will help to utilize existing resources like samples and information centers for adapters in the context of Oracle Service Bus. Topics covered in the webcast are: JCA Transport Overview / Inbound and Outbound scenarios using JCA adapters Implementation of an end-to-end use case using an inbound file adapter and and an outbound database adapter in Oracle Service Bus It will show how to find information on supported adapters in a certain version of OSB 11g Available adapter samples for OSB and SOA How to use SOA adapter samples for Oracle Service Bus A live demo of an adapter sample implementation in Oracle Service Bus Information Centers for adapters and Oracle Service Bus information The presentation recording can by found here after the webcast. Select "Oracle Fusion Middleware" as product. (https://support.oracle.com/rs?type=doc&id=740966.1) The schedule for future webcasts can be found in the above mentioned document as well.

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  • Oracle Fusion Newsletter - November Edition

    - by Michelle Kimihira
    The November Edition of the Oracle Fusion Middleware newsletter is now available. We have some exciting content in this bi-monthly newsletter, covering a range of topics including: Data Integration, Oracle Tuxedo and Oracle ADF Mobile. Wondering what's new in Oracle Fusion Middleware? Read all about it in the latest issue available here.  Additional Information Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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  • Oracle India Provides Choices For Students

    - by user769227
    For next year's graduating class of computer science and engineering students, the world is their oyster. I believe that in today's day and age the opportunities for graduates are truly endless. Many students have a misconception that Oracle is mainly a Database Company. While we certainly are leaders in the database space, there is so much more that we do. If you look a little bit deeper you will find we have business groups within Oracle creating technical solutions across all areas of the business world. I think that the opportunities available at Oracle can be those 'life changing' roles that students are looking for where they will learn, develop, be challenged and still have the opportunity to be themselves. What other company provides as many choices for students as Oracle. The range of business and technical solutions we provide is enormous. At Oracle India we hire students across a range of different business groups. Below is a presentation showing you just some of the different business groups that hire graduates in Oracle India. The theme is 'choices' because we believe with the variety of work we do we provide the choice to allow you to be you. .prezi-player { width: 550px; } .prezi-player-links { text-align: center; } Oracle Campus Recruitment India: Choices on Prezi As you can see, here at Oracle you get the chance to allow 'You to be You'. If Cloud Computing is what you are interested in, great explore opportunities in our Cloud Services Team. Have you always wanted to work as a Systems Engineer, maybe a role in our Systems/Hardware Business is right for you. With Oracle you have the choice to carve out your career in the path you want it to take. Do you want to find our more, send us your details at [email protected] 

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  • Mobile Deals: the Consumer Wants You in Their Pocket

    - by Mike Stiles
    Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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  • Introducing the EMEA Oracle Partner Days: Maximize your Potential

    - by Julien Haye
    The EMEA Oracle PartnerNetwork Days - which used to incorporate Partner Executive Forum (local/regional live events delivering sales strategy to a partner executive audience) and Satellite Events (local/regional live events targeting sales and consultants delivering Oracle strategy, engagement around specializations, executive keynotes and deep dive content-related breakout sessions) is now made of two distinct Partner events in EMEA: Oracle Partner Days. They are similar to the Satellite events from last year: local/Regional live events targeting the key contacts in sales and consultancy delivering Oracle strategy, engaging around the several perspectives of the Oracle portfolio, executive keynotes and deep dive Business content-related breakout sessions. Learn more about the EMEA Oracle Partner Days on www.oracle.com/partners/goto/partnerdays-emea Oracle Partner Executive Forums that are on invitation only. Please contact your local Alliances manager for any questions.

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  • Friday Spotlight: Oracle Secure Global Desktop and amitego VISULOX

    - by Chris Kawalek
    Happy Friday! Our spotlight this week is a screencast about a fantastic solution that takes the security model of Oracle Secure Global Desktop and adds even more features. If you work in environments where you need to have a video record of users' interactions with applications, or need to ensure that two users can remotely work on the same session (a worker entering data in a form from one workstation and a manager typing an authorization code from another, for example), amitego VISULOX can do this and a lot more. It's built on top of Oracle Secure Global Desktop, so you get all of the great features there, plus additional unique security related features provided by VISULOX. Click the thumbnail below to watch the screencast. We'll see you next week! -Chris 

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  • Two Cloudy Observations from Oracle OpenWorld

    - by GeneEun
    Now that the dust has settled from another amazing Oracle OpenWorld, I wanted to reflect back on a couple of key observations I made during the event. First, it was pretty clear that Cloud was again a big deal at this year's conference. Yes, the Oracle Database 12c announcement was also huge, but for most it was hard to not notice that Oracle continues to be "all-in" with respect to cloud computing. Just to give you an idea of the emphasis on Cloud, there were over 300 Cloud-related sessions at this year's OpenWorld. If you caught some of the demo booths in the Oracle Red Lounge, then you saw some of the great platform, application, and social services that are now part of Oracle Cloud, as well as numerous demos of private cloud products that Oracle offers. Second, during Thomas Kurian's keynote presentation on Oracle Cloud, he announced the Preview Availability of a new service called Oracle Developer Cloud Service. This new platform service will provide developers with instant access to environments to better manage the application development lifecycle in the cloud. It provides development project teams access to favorite tools like Hudson, Git, Github, wikis, and tasks to help make innovation faster, more collaborative, and more effective. There's also integration with IDEs like Eclipse, NetBeans, and JDeveloper. If you're a developer, it's an awesome addition to Oracle Cloud's platform services! Want more details about Oracle Developer Cloud Service? Click here.

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  • Oracle Database Express Edition, már 64 bitesen is

    - by user645740
    Az Oracle Database Express Edition egy ingyenes adatbázis-kezelo, amivel ki lehet ingyen próbálni az Oracle Database-t. Support viszont nem áll hozzá rendelkezésre, fórumokat lehet használni ehelyett. Az Oracle Database Express Edition 11gR2 most megjelent 64 bites változatban is: http://www.oracle.com/technetwork/database/database-technologies/express-edition/downloads/index.html Az Oracle Database SE One, SE és EE itt érheto el 30 napos kipróbálásra: http://www.oracle.com/technetwork/database/enterprise-edition/downloads/index.html

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  • Cloning Oracle E-Business Suite Release 12.2 on Real Application Clusters

    - by Max Arderius
    We are pleased to announce the certification of Rapid Clone with Oracle E-Business Suite Release 12.2 on systems running Real Application Clusters (RAC). A new cloning procedure for Oracle E-Business Suite 12.2 has been published in the following My Oracle Support document: Cloning Oracle E-Business Suite Release 12.2 RAC Enabled Systems with Rapid Clone (Note 1679270.1) Please review that document for all required patches and prerequisites. Related Documents 1383621.1 : Cloning Oracle Applications Release 12.2 with Rapid Clone 1583092.1 : Oracle E-Business Suite Release 12.2: Suite-Wide Rollup and AD/TXK Delta Information 1617461.1 : Applying R12.AD.C.Delta.4 and R12.TXK.C.Delta.4 Release Update Packs

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  • Webcast - June 27th: Announcing Oracle SuperCluster T5-8: Our Fastest Engineered System

    - by Javier Puerta
    Join us for a live webcast with Oracle Executive Vice President, John Fowler, as he announces the new Oracle SuperCluster T5-8: Our Fastest Engineered System. Learn how the new Oracle SuperCluster T5-8 delivers: Extreme performance through Oracle Exadata, Oracle Exalogic, Oracle’s virtualization solutions, and the world’s fastest servers Highest availability with no single point of failure and 99.999% uptime Highest efficiency with unmatched price/performance and the lowest operating costs A complete engineered system ideal for database and application consolidation and private cloud Register here

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  • Announcement: Oracle SuperCluster T5-8

    - by uwes
    Oracle's Fastest Engineered System On 27th of June we are announcing Oracle SuperCluster T5-8, Oracle’s fastest engineered system. Combining powerful virtualization and unique Exadata and Exalogic optimizations, SuperCluster is optimized to run both database and enterprise applications, and is ideal for consolidation and private cloud. SuperCluster is a complete system integrating SPARC T5-8 servers, Exadata Storage Servers, ZFS Storage Appliance, InfiniBand network and software, delivering extreme performance, no single point of failure, and highest efficiency while reducing risks and costs. Leverage Oracle SuperCluster T5-8 for IBM and HP competitive displacements, upgrading existing data centers, or new customer deployments. Please read the Product Bulletin on Oracle HW TRC for more details. (If you are not registered on Oracle HW TRC, click here ... and follow the instructions..) For More Information Go To: Oracle SuperCluster T5-8 oracle.com OTN

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  • New: Deploying Highly Available Monitoring Infrastructure using Oracle Enterprise Manager Cloud Control 12c and Oracle Database Appliance

    - by uwes
    Recently (May 2014) the Solution-in-a-box: Deploying Highly Available Monitoring Infrastructure using Oracle Enterprise Manager Cloud Control 12c and Oracle Database Appliance white paper was published on OTN.This white paper outlines the steps to deploy Oracle Enterprise Manager Cloud Control 12c on the highly available Oracle Database Appliance platform. By reading this document, you will learn more about the process of planning, installing and deploying Oracle Enterprise Manager Cloud Control 12c Release 3 Plug - in Update 1 (12.1.0.3) on Oracle Database Appliance Virtualized Platform.

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  • Oracle Java Products Updates (2013/10/30)

    - by Hiro
    Oracle Java Products Media Pack ?????2013/10/30 ???????????????? Oracle JRE/JDK 7 Update 45 ???????????????????? ???????????????Apple Mac OS X (Intel) (64-bit), Linux x86, Linux x86-64, Microsoft Windows (32-bit), Microsoft Windows x64, Oracle Solaris on SPARC (32-bit), Oracle Solaris on SPARC (64-bit), Oracle Solaris on x86 (32-bit), Oracle Solaris on x86-64 (64-bit) ??? ?????

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  • Oracle Database Appliance?SAP??????????

    - by miwasaki
    ?????????????????????????????????????Oracle Database Appliance??SAP???????????????????????????·?????????????????????? (????????????Oracle Database?????????) Oracle Database Appliance?????????????????????Oracle Exadata???????????? Oracle Database Appliance ???????????RAC?ASM?????????????·?????????????SAP??????DB?????SAP??????????????? SAP/Oracle?????????????????????????????????????·????????????????????????????????????? 

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  • My Oracle Support??????????????: Exadata????

    - by Steve He(???)
    ?2012?10???????My Oracle Support ??????????,?????????????????????12?20???Exadata????????????????? ?,?????,????,?????????????????My Oracle Support????,?Oracle?????,??????????Oracle????? ?????????????????????????Exadata??,????????????????????????????????,??????,?????????????????????,?????????????????????! ?????? ? https://communities.oracle.com/ ??My Oracle Support???,???“????”! ???????????,12?20??????????Exadata??!

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  • My Oracle Support ????????

    - by JaneZhang(???)
    ???Oracle??,    ????????My Oracle Support????????????????????    ???????????????????,???????????????????????,??????????????????????????,??Oracle?????,?????Oracle??????????    ????????????????,?????????????????,???????????????????,????? ???????????,????????????????!     ???“https://communities.oracle.com/”???“????” ????????!Oracle??????

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  • ????|Oracle Coherence|??????

    - by ???02
    Oracle Coherence???????????????????????????????????????? Pick Up??????????ANA SKY WEB??????????????????????????10??1????????????????????????????????????E??????????/????????????E????????????????ANA SKY WEB??????????????????????????10??1????????????????????????????????????????????????CO-OP WEB STANDARD?Oracle Coherence?Web????????????100???????????????????????EC??????????Oracle Coherence?????????????????????????????????100???????????????????????????????????????????????????????????????????????????????????????????Oracle® Coherence??????????????????????????????????????????????????????????????????IA????????????????????????????????????????????????????????????????????????????????·???·???Oracle Coherence?????3???EC????????????????????????????????????????????????????Oracle Consulting????????Oracle Coherence??????????EC????????????????????????????????????????????????????????????????????????????????????J.Crew?????????J.Crew????E??????????????Coherence?????????????????????????????(1?51?)????????/???????????????????365??????????????????????24??365????????????????????????????·??????????Oracle Coherence????????????????????????????????? ????????????????????????????????????????24??365???????????????????????????????????Oracle Coherence ???????????????????????????????????????????????????????????????????????????????????????????????????Oracle Coherence??????????????????????arrowhead????????????????????????????????????????????????????????????????????????????????????????????????????????Oracle Coherence?????????????????????????????????????????????????????????????????LION FX?Oracle Coherence??????????FX?????????????·?????????????????????????????????????Oracle Coherence????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????·???????????????????????????????????????????????????????????????(2?24?)??????????????UCOM ?????????????????????????????????????????????????·????????2?????????????????????????NTT??? ????TV ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????/??????????????????????????????????????????????·????????? ?Oracle Coherence??????????????

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  • BAM Data Control in multiple ADF Faces Components

    - by [email protected]
    As we know Oracle BAM data control instance sharing is not supported.When two or more ADF Faces components must display the same data, and are bound to the same Oracle BAM data control definition, we have to make sure that we wrap each ADF Faces component in an ADF task flow, and set the Data Control Scope to isolated. This blog will show a small sample to demonstrate this. In this sample we will create a Pie and Bar using same BAM DC, such that both components use same Data control but have isolated scope.This sample can be downloaded  fromSample1.zip Set-up: Create a BAM data control using employees DO (sample) Steps: Right click on View Controller project and select "New->ADF Task Flow" Check "Create Bounded Task Flow" and give some meaningful name (ex:EmpPieTF.xml ) to the TaskFlow(TF) and click on "OK"CreateTF.bmpFrom the "Components Palette", drag and drop "View" into the task flow diagram. Give a meaningful name to the view. Double Click and Click "Ok" for  "Create New JSF Page Fragment" From "Data Controls" drag and drop "Employees->Query"  into this jsff page as "Graph->Pie" (Pie: Sales_Number and Slices: Salesperson) Repeat step 1 through 4 for another Task Flow (ex: EmpBarTF). From "Data Controls" drag and drop "Employees->Query"  into this jsff page as "Graph->Bar" (Bars :Sales_Number and X-axis : Salesperson). Open the Taskflow created in step 2. In the Structure Pane, right click on "Task Flow Definition -EmpPieTF" Click "Insert inside Task Flow Definition - EmpPieTF -> ADF Task Flow -> Data Control Scope". Click "OK"TFDCScope.bmpFor the "Data Control Scope", In the Property Inspector ->General section, change data control scope from Shared to Isolated. Repeat step 8 through 11 for the 2nd Task flow created. Now create a new jspx page example: Main.jspxDrag and drop both the Task flows (ex: "EmpPieTF" and "EmpBarTF") as regions. Surround with panel components as needed.Run the page Main.jspxMainPage.bmpNow when the page runs although both components are created using same Data control the bindings are not shared and each component will have a separate instance of the data control.

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  • Oracle BI Applications for Industry Sectors

    - by Mike.Hallett(at)Oracle-BI&EPM
    Normal 0 false false false EN-GB X-NONE X-NONE Oracle BI Applications already provide pre-built line-of-business analytic applications to over 4,000 customers: these expose the data otherwise locked inside ERP and CRM applications, giving the business user the analytics they need, and a greater ability to self-service ad-hoc queries. Now you can also take advantage of the pre-built Oracle BI Applications approach for industry sector specific analytics to streamline your client’s operations, offer better services, and increase profit margins. Find out more at http://www.oracle.com/us/solutions/business-analytics/analytic-applications/industry/overview/index.html. Retail Education Oracle Retail Merchandising Analytics Oracle Student Information Analytics Oracle Retail Customer Analytics Public Sector Financial Services Oracle Tax Analytics Oracle Financial Analytics Manufacturing Health Care Oracle Manufacturing Analytics Oracle Enterprise Healthcare Analytics Asset Intensive Oracle Clinical Development Analytics Oracle Enterprise Asset Management Analytics Oracle Operating Room Analytics Related Links Health Sciences Analytic Applications for Your Business Role Oracle Health Sciences Clinical Development Analytics Analytic Applications for Your Product Line Oracle Argus Analytics Oracle Business Intelligence Tools and Technology Communication Oracle Exalytics In-Memory Machine "The adoption of Oracle Financial Services Analytic Applications is of great significance to the bank's transition to more rigorous and risk-averse management practices."Yang Changxue, Project Manager Oracle Communications Data Model /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableGrid {mso-style-name:"Table Grid"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-priority:59; mso-style-unhide:no; border:solid windowtext 1.0pt; mso-border-alt:solid windowtext .5pt; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-border-insideh:.5pt solid windowtext; mso-border-insidev:.5pt solid windowtext; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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  • How can you Add Value to your Mobile Apps?

    - by Carlos Chang
    Author: Craig Mikus, Sr. Director, Enterprise Mobile Solutions Seems like every customer is either building or planning to build mobile apps, especially customer facing apps. Why? Inevitably, all companies want to improve the customer experience through more quality interactions that drive customer satisfaction, customer loyalty, new revenue streams, and even improve the way they service their customers. What better way than mobile apps? Right? But how can customers add more value to these mobile apps to drive more business benefit? Look closely, the answer just might be right in front of you. Still need another clue? What’s the first 4 letters of mobile – mo-bi? Or pronounced differently, More BI. That’s right – add more business intelligence to your overall mobile strategy. In today’s customer centric world where customer interactions and personalization are critical, it’s important to leverage a BI strategy that complements and feeds into your mobile strategy. For example, I was recently talking to a customer that was implementing a data warehouse project focused customer analytics. Their goal was to understand who are their best customers and why, develop customer profiles, identify customer trends & patterns, identify cross sell opportunities, and much more. The company then wanted to feed this information to marketing for targeted campaigns and programs. As we continued to talk, I asked my contact if they had plans to feed this information into their customer facing mobile apps to personalize the apps, target their interactions, and hopefully drive customer loyalty and new revenue streams? Two minutes later, my contact was calling his mobile development teams. So my advice to everyone, as you establish your enterprise mobile strategy and goals, remember that “mo-BI” is a critical component to add value to your mobile apps! So make sure you have “mo BI” in your mobile strategy. As I come to think of it, did you ever notice that Big Data also starts with BI?

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  • BI Applications Mobile Demonstration

    - by Mike.Hallett(at)Oracle-BI&EPM
    Partners can now run live interactive Demos of the latest version of OBI Mobile on an iPad, and BI Applications have also been made available via OBI mobile app Demos including; Financials, HR, Marketing, Procurement & Spend, Projects and Supply chain.  You can download Demo Scripts for these: e.g. Mobile_Marketing_Analytics.pdf The mobile app is using the same dashboards and data as the BI Applications Test Drives, which partners can access here. These existing demo scripts for these BI Applications can be used with the BI mobile app.  The instructions regarding the interface will be different, but the story line is the same.  If you want the “Mobile Financial Analytics” script ask me @ [email protected] For more instructions on setting up and connecting your iPad, see: Run Live OBI Mobile HD Demos on your iPad Business doesn't stop just because you're on the go. See how Oracle BI Mobile makes consuming BI on the go simple, secure and fast.  

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