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  • SEO Link Building - An Important Part of Online Marketing

    You must remember that SEO link building is something that is a very important part of online marketing. The latter is a field that has in recent times become a real money churner for corporate conglomerates. SEO link building is so important that now you have marketing companies that specialize in this particular field alone. It should be noted that such online marketing per se will not help you garner great sales; you should also be highly involved in social media as well.

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  • Adding Facebook Open Graph Tags to an MVC Application

    - by amaniar
    If you have any kind of share functionality within your application it’s a good practice to add the basic Facebook open graph tags to the header of all pages. For an MVC application this can be as simple as adding these tags to the Head section of the Layouts file.<head> <title>@ViewBag.Title</title> <meta property="og:title" content="@ViewBag.FacebookTitle" /> <meta property="og:type" content="website"/> <meta property="og:url" content="@ViewBag.FacebookUrl"/> <meta property="og:image" content="@ViewBag.FacebookImage"/> <meta property="og:site_name" content="Site Name"/> <meta property="og:description" content="@ViewBag.FacebookDescription"/></head>  These ViewBag properties can then be populated from any action: private ActionResult MyAction() { ViewBag.FacebookDescription = "My Actions Description"; ViewBag.FacebookUrl = "My Full Url"; ViewBag.FacebookTitle = "My Actions Title"; ViewBag.FacebookImage = "My Actions Social Image"; .... } You might want to populate these ViewBag properties with default values when the actions don’t populate them. This can be done in 2 places. 1. In the Layout itself. (check the ViewBag properties and set them if they are empty) @{ ViewBag.FacebookTitle = ViewBag.FacebookTitle ?? "My Default Title"; ViewBag.FacebookUrl = ViewBag.FacebookUrl ?? HttpContext.Current.Request.RawUrl; ViewBag.FacebookImage = ViewBag.FacebookImage ?? "http://www.mysite.com/images/logo_main.png"; ViewBag.FacebookDescription = ViewBag.FacebookDescription ?? "My Default Description"; }  2. Create an action filter and add it to all Controllers or your base controller. public class FacebookActionFilterAttribute : ActionFilterAttribute { public override void OnActionExecuting(ActionExecutingContext filterContext) { var viewBag = filterContext.Controller.ViewBag; viewBag.FacebookDescription = "My Actions Description"; viewBag.FacebookUrl = "My Full Url"; viewBag.FacebookTitle = "My Actions Title"; viewBag.FacebookImage = "My Actions Social Image"; base.OnActionExecuting(filterContext); } } Add attribute to your BaseController. [FacebookActionFilter] public class HomeController : Controller { .... }

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  • L'application mobile de Facebook bientôt capable de savoir la musique que vous écoutez, à la manière de Shazam

    L'application mobile de Facebook bientôt capable de savoir la musique que vous écoutez, à la manière de Shazam Vous avez sans doute déjà entendu parler ou utilisé une application capable d'identifier de la musique ou de reconnaître une émission de télévision à l'instar du populaire Shazam, SoundHound ou même Midomi. La nouvelle mise à jour de l'application mobile de Facebook (sur Android et iOS) se dote de cette nouvelle fonctionnalité ; le réseau social va pouvoir reconnaître le morceau écouté...

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  • iPhone Apps - The New Business Website?

    That the alternatives of a website or an app are more similar than distinct, and can be seen in the adoption by large websites of iPhone apps. If your target market has elements of mobility, social media involvement and immediacy in decision making, then consider having an iPhone app in addition to and in support of your traditional website.

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  • Oracle Days 2013 in EMEA Are Coming Soon: Invite Your Customers!

    - by Javier Puerta
    Oracle Days will again be hosted across EMEA this October and November (schedule here). By attending an Oracle Day, your customers can: Hear the new announcements from Oracle OpenWorld See customer case studies showing innovation in practice. Discuss key issues for business and IT executives in cloud, mobile, social, big data, The Internet of Things Network with peers who are facing the same challenges Meet Oracle experts and watch live demos of new products  Promoting Oracle Day to Your Customers Follow the Oracle Day schedule in EMEA Direct your customers to the Oracle Day 2013 video on Oracle.com

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  • Nov.13th Live Partnercast: Topics Include Communications Industry, CX Updates

    - by Roxana Babiciu
    Join the next Live PartnerCast at partners.oracle.com on Wednesday, November 13th at 10:00AM PT. In addition to a review of the latest news happening around the OPN community, interviews with Oracle experts will discuss the following topics: Communications updates around the Acme Packet and Tekelec acquisitions Primavera updates around the Skire and Instantis acquisitions CX updates focusing on Oracle SRM (Social Relationship Management) Learn more about OPN PartnerCasts.

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  • SEO - Search Engine Optimization Tips and Techniques

    SEO can be broken down into 2 main categories, on-page optimization, and off-page optimization. On-page optimization involves the changes that are made on your actual site, like through a CMS such as MODx. Changing heading tag, title tags, alt tags, etc., are all examples of on-page optimization. Off-page involves anything and everything that isn't actually done on your site, such as social media, blogs, forums, etc.

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  • Planning Your Online Marketing Budget For 2010

    Although Social Media is everywhere, you'll find that Maryland businesses and companies everywhere are still planning a balanced online attack for 2010, with search engine optimization and online advertising as front runners, as they've provided proven success on the web. Despite a recession, Search Engine Optimization and search engine marketing practices are still growing each year. Experts predict that Search Engine marketing activities in the US will have doubled from $13 billion dollars spent in 2009 to $26 billion by the year 2014.

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  • Thuzi, Outback and Azure: Tapping the Power of Facebook and the Cloud

    So you've decided to leverage social media with an application you hope will go viral. Are you prepared to log signups at a rate of 20 per minute, 1,200 per hour and 670,000 in five weeks? Can you handle 50,000 signups in one day? Here's how the Outback Steakhouse restaurant chain, in cahoots with Florida ISV Thuzi and Windows Azure, turned a free appetizer offer into a Bloomin' success--and how others are following suit.

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  • Great finds: Hyper-V Survival Guide

    - by Enrique Lima
    Virtualization and “the Cloud” have gained visibility  over the last 5 years (at least).  Diving into Hyper-V requires dedication and a very good understanding of what goes on with the different layers that need to interact.  In browsing through the TechNet Wiki, I ran into the Hyper-V Survival Guide. Here is the link to the resource: http://social.technet.microsoft.com/wiki/contents/articles/hyper-v-survival-guide.aspx?wa=wsignin1.0

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  • REST API at backend and MVC Javascript framework at client side

    - by Prashere
    I am building an online social network. I have finished writing RESTful API service using Django. This will return only JSON response (No HTML will be generated from server side) so that this JSON response can be used to build native smartphone apps. API service being common to all clients. My question is, since there is no HTML response from server side, can the MV* Javascript Frameworks like Angular / Backbone / Ember take care of complete Front-end, right from generating HTML page with CSS?

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  • Guide To Be An Active Facebook Member With Safety

    These days many people from all over the world have a fun time by browsing online social networking websites like Facebook. The reason is that they are the superb means to be in contact with friends ... [Author: Susan Miller - Computers and Internet - May 17, 2010]

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  • Increase traffic to site [duplicate]

    - by Jack Trowbridge
    This question already has an answer here: How can I increase the traffic to my site? 5 answers I have made a social networking site and it's been on the web for over 6 months and it has over 8,000 members but I want it to grow bigger. What tools/methods can I use to grow its popularity? e.g CEO, PPC advertising Tools/methods requiring money and without and comparisons? Thanks in advance, Jack.

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  • Partner Webcast – Oracle WebCenter: Digital Transformation with Sites - 14 Nov 2013

    - by Roxana Babiciu
    In order to succeed in today's economy, organizations need to engage with information across all channels to ensure customers, partners and employees have access to the right information in the context of the business process in which they are engaged. The latest release of Oracle WebCenter addresses this challenge with updates across its complete portfolio. Oracle WebCenter Sites enables marketers and business users to easily create and manage contextually relevant social and interactive online experiences across multiple channels on a global scale to drive sales and loyalty. Read more

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  • iPhone Apps - The New Business Website?

    That the alternatives of a website or an app are more similar than distinct, and can be seen in the adoption by large websites of iPhone apps. If your target market has elements of mobility, social media involvement and immediacy in decision making, then consider having an iPhone app in addition to and in support of your traditional website.

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  • O'Reilly deal of the day 25/June/2012 - The Art of SEO, 2nd Edition

    - by TATWORTH
    Today's deal of the day from O'Reilly at http://shop.oreilly.com/product/0636920019091.do?code=DEAL is The Art of SEO, 2nd Edition"Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced." You should note that this is the second edition published March 2012

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  • Creating a Login Overlay

    Many types of websites, from online retailers to social networking sites, allow visitors to create user accounts. Traditionally, websites that support user accounts have their visitors sign in by going to a dedicated login page where they enter their username and password. One nitpick I have with dedicated login pages is that signing in involves leaving the current page to visit the dedicated login page. This article shows how to implement a login overlay, which is an alternative user interface for signing into a website.

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  • Why is On Page SEO So Important?

    A lot of Internet Marketers don't understand just how important on page SEO (Search Engine Optimization) is and the effect that it has on the success or failure of your website. They think that if they promote their site using article marketing, bookmarking, forum participation, social networking and any of those other types of promotional tools that should be enough.

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  • The SQL of Membership: Equivalence Classes & Cliques

    It is awkward to do 'Graph databases' in SQL to explore the sort of relationships and memberships in social networks because equivalence relations are classes (a set of sets) rather than sets. However one can explore graphs in SQL if the relationship has all three of the mathematical properties needed for an equivalence relationship. FREE eBook – "45 Database Performance Tips for Developers"Improve your database performance with 45 tips from SQL Server MVPs and industry experts. Get the eBook here.

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  • Sustainability Reporting, Planning, and Management

    Sustainability Reporting, also referred to as the Triple Bottom Line, is the reporting of environmental, social and economic metrics to external and internal stakeholders. Tune into this conversation with John O'Rourke,* *Senior Director, Product Marketing for Oracle Enterprise Performance Management Solutions to learn what is driving the need for this reporting, how companies are responding and the solutions that Oracle offers to help alleviate the complexity, provide an audit trail and a repeatable reporting process.

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