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• Visual Studio &amp; TFS &ndash; List of addins, extensions, patches and hotfixes &ndash; Latest and Greatest

  - by terje

  This post is a list of the addins and extensions we (I ) recommend for use in Inmeta.  It’s coming up all the time – what to install, where are the download sites, etc etc, and thus I thought it better to post it here and keep it updated. The basics are Visual Studio 2010 connected to a Team Foundation Server 2010.  The edition of Visual Studio I use is the Ultimate Edition, but as many stay with the Premium Edition I’ve marked the extensions which only works with the Ultimate with a . I’ve also split the group into Recommended (which means Required) and Optional (which means Recommended) and Nice to Have (which means Optional) .   The focus is to get a setup which can be used for a complete coding experience for the whole ALM process.  The Code Gallery is found either through the Tools/Extension Manager menu in Visual Studio or through this link. The ones to really download is the Recommended category.  Then consider the Optional based on your needs.  The list of course reflects what I use for my work , so it is by no means complete, and for some of the tools there are equally useful alternatives.  The components directly associated with Visual Studio from Microsoft should be common, see the Microsoft column.     Product Available on Code Gallery Latest Version License Rec/Opt/N2H Applicable to Microsoft TFS Power Tools Sept 2010 Complete setup msi on link, split into parts on CG Sept 2010 Free Recommended TFS integration Yes Productivity Power Tools Yes 10.0.11019.3 Free Recommended Coding Yes Code Contracts No 1.4.30903 Free Recommended Coding & Quality Yes Code Contracts Editor Extensions Yes 1.4.30903 Free Recommended Coding & Quality Yes VSCommands Yes 3.6.4.1 Lite version Free (Good enough) Nice to have Coding No Power Commands Yes 1.0.2.3 Free Recommended Coding Yes FeaturePack 2   No.  MSDN Subscriber download under Visual Studio 2010 FP2 Part of MSDN Subscription Recommended Modeling & Testing Yes ReSharper No (Trial only) 5.1.1 Licensed Recommended Coding & Quality No dotTrace No 4.0.1 Licensed Optional Quality No NDepends No (Trial only) Licensed Optional Quality No tangible T4 editor Yes 1.950 Lite version Free (Good enough) Optional Coding (T4 templates) No Reflector No (Trial of Pro version only) 6.5 Lite version Free (Good enough) Recommended Coding/Investigation No LinqPad No 4.26.2 Licensed Nice to have Coding No Beyond Compare No 3.1.11 Licensed Recommended Coding/Investigation No Pex and Moles No (Moles available alone on CG) . Complete on MSDN Subscriber download under Visual Studio 2010 0.94.51023 Part of MSDN Subscription Optional Coding & Unit Testing Yes ApexSQL No Licensed Nice to have SQL No                 Some important Patches, upgrades and fixes Product Date Information Rec/Opt Applicable to Scrolling context menu KB2345133 and KB2413613 October 2010 Here Recommended Visual Studio MTM Patch October 2010 Here and here  KB2387011 Recommended (if you use MTM) MTM Data warehouse fix June 2010 Iteration dates fails with SQL 2008 R2.  KB2222312. Affects Burndown chart in Agile workbook Only for SQL 2008 R2 Server Upgrade 2008 to 2010 issue and hotfix August 2010 Fixes problems with labels and branches which are lost during upgrade. Apply before upgrade. Note: This has been fixed in the latest re-release of the TFS Server dated Aug 5th 2010. See here. Recommends downloading the latest bits. Only if upgrade from 2008 from earlier bits Server

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• Master Note for Generic Data Warehousing

  - by lajos.varady(at)oracle.com

  ++++++++++++++++++++++++++++++++++++++++++++++++++++ The complete and the most recent version of this article can be viewed from My Oracle Support Knowledge Section. Master Note for Generic Data Warehousing [ID 1269175.1] ++++++++++++++++++++++++++++++++++++++++++++++++++++In this Document   Purpose   Master Note for Generic Data Warehousing      Components covered      Oracle Database Data Warehousing specific documents for recent versions      Technology Network Product Homes      Master Notes available in My Oracle Support      White Papers      Technical Presentations Platforms: 1-914CU; This document is being delivered to you via Oracle Support's Rapid Visibility (RaV) process and therefore has not been subject to an independent technical review. Applies to: Oracle Server - Enterprise Edition - Version: 9.2.0.1 to 11.2.0.2 - Release: 9.2 to 11.2Information in this document applies to any platform. Purpose Provide navigation path Master Note for Generic Data Warehousing Components covered Read Only Materialized ViewsQuery RewriteDatabase Object PartitioningParallel Execution and Parallel QueryDatabase CompressionTransportable TablespacesOracle Online Analytical Processing (OLAP)Oracle Data MiningOracle Database Data Warehousing specific documents for recent versions 11g Release 2 (11.2)11g Release 1 (11.1)10g Release 2 (10.2)10g Release 1 (10.1)9i Release 2 (9.2)9i Release 1 (9.0)Technology Network Product HomesOracle Partitioning Advanced CompressionOracle Data MiningOracle OLAPMaster Notes available in My Oracle SupportThese technical articles have been written by Oracle Support Engineers to provide proactive and top level information and knowledge about the components of thedatabase we handle under the "Database Datawarehousing".Note 1166564.1 Master Note: Transportable Tablespaces (TTS) -- Common Questions and IssuesNote 1087507.1 Master Note for MVIEW 'ORA-' error diagnosis. For Materialized View CREATE or REFRESHNote 1102801.1 Master Note: How to Get a 10046 trace for a Parallel QueryNote 1097154.1 Master Note Parallel Execution Wait Events Note 1107593.1 Master Note for the Oracle OLAP OptionNote 1087643.1 Master Note for Oracle Data MiningNote 1215173.1 Master Note for Query RewriteNote 1223705.1 Master Note for OLTP Compression Note 1269175.1 Master Note for Generic Data WarehousingWhite Papers Transportable Tablespaces white papers Database Upgrade Using Transportable Tablespaces:Oracle Database 11g Release 1 (February 2009) Platform Migration Using Transportable Database Oracle Database 11g and 10g Release 2 (August 2008) Database Upgrade using Transportable Tablespaces: Oracle Database 10g Release 2 (April 2007) Platform Migration using Transportable Tablespaces: Oracle Database 10g Release 2 (April 2007)Parallel Execution and Parallel Query white papers Best Practices for Workload Management of a Data Warehouse on the Sun Oracle Database Machine (June 2010) Effective resource utilization by In-Memory Parallel Execution in Oracle Real Application Clusters 11g Release 2 (Feb 2010) Parallel Execution Fundamentals in Oracle Database 11g Release 2 (November 2009) Parallel Execution with Oracle Database 10g Release 2 (June 2005)Oracle Data Mining white paper Oracle Data Mining 11g Release 2 (March 2010)Partitioning white papers Partitioning with Oracle Database 11g Release 2 (September 2009) Partitioning in Oracle Database 11g (June 2007)Materialized Views and Query Rewrite white papers Oracle Materialized Views  and Query Rewrite (May 2005) Improving Performance using Query Rewrite in Oracle Database 10g (December 2003)Database Compression white papers Advanced Compression with Oracle Database 11g Release 2 (September 2009) Table Compression in Oracle Database 10g Release 2 (May 2005)Oracle OLAP white papers On-line Analytic Processing with Oracle Database 11g Release 2 (September 2009) Using Oracle Business Intelligence Enterprise Edition with the OLAP Option to Oracle Database 11g (July 2008)Generic white papers Enabling Pervasive BI through a Practical Data Warehouse Reference Architecture (February 2010) Optimizing and Protecting Storage with Oracle Database 11g Release 2 (November 2009) Oracle Database 11g for Data Warehousing and Business Intelligence (August 2009) Best practices for a Data Warehouse on Oracle Database 11g (September 2008)Technical PresentationsA selection of ObE - Oracle by Examples documents: Generic Using Basic Database Functionality for Data Warehousing (10g) Partitioning Manipulating Partitions in Oracle Database (11g Release 1) Using High-Speed Data Loading and Rolling Window Operations with Partitioning (11g Release 1) Using Partitioned Outer Join to Fill Gaps in Sparse Data (10g) Materialized View and Query Rewrite Using Materialized Views and Query Rewrite Capabilities (10g) Using the SQLAccess Advisor to Recommend Materialized Views and Indexes (10g) Oracle OLAP Using Microsoft Excel With Oracle 11g Cubes (how to analyze data in Oracle OLAP Cubes using Excel's native capabilities) Using Oracle OLAP 11g With Oracle BI Enterprise Edition (Creating OBIEE Metadata for OLAP 11g Cubes and querying those in BI Answers) Building OLAP 11g Cubes Querying OLAP 11g Cubes Creating Interactive APEX Reports Over OLAP 11g CubesSelection of presentations from the BIWA website:Extreme Data Warehousing With Exadata  by Hermann Baer (July 2010) (slides 2.5MB, recording 54MB)Data Mining Made Easy! Introducing Oracle Data Miner 11g Release 2 New "Work flow" GUI   by Charlie Berger (May 2010) (slides 4.8MB, recording 85MB )Best Practices for Deploying a Data Warehouse on Oracle Database 11g  by Maria Colgan (December 2009)  (slides 3MB, recording 18MB, white paper 3MB )

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• Visual Studio 2010 Beta 2 Startup Failures

  - by Rick Strahl

  I’ve been working with VS 2010 Beta 2 for a while now and while it works Ok most of the time it seems the environment is very, very fragile when it comes to crashes and installed packages. Specifically I’ve been working just fine for days, then when VS 2010 crashes it will not re-start. Instead I get the good old Application cannot start dialog: Other failures I’ve seen bring forth other just as useful dialogs with information overload like Operation cannot be performed which for me specifically happens when trying to compile any project. After a bit of digging around and a post to Microsoft Connect the solution boils down to resetting the VS.NET environment. The Application Cannot Start issue stems from a package load failure of some sort, so the work around for this is typically: c:\program files\Visual Studio 2010\Common7\IDE\devenv.exe /ResetSkipPkgs In most cases that should do the trick. If it doesn’t and the error doesn’t go away the more drastic: c:\program files\Visual Studio 2010\Common7\IDE\devenv.exe /ResetSettings is required which resets all settings in VS to its installation defaults. Between these two I’ve always been able to get VS to startup and run properly. BTW it’s handy to keep a list of command line options for Visual Studio around: http://msdn.microsoft.com/en-us/library/xee0c8y7%28VS.100%29.aspx Note that the /? option in VS 2010 doesn’t display all the options available but rather displays the ‘demo version’ message instead, so the above should be helpful. Also note that unless you install Visual C++ the Visual Studio Command Prompt icon is not automatically installed so you may have to navigate manually to the appropriate folder above. Cannot Build Failures If you get the Cannot compile error dialog, there is another thing that have worked for me: Change your project build target from Debug to Release (or whatever – just change it) and compile again. If that doesn’t work doing the reset steps above will do it for me. It appears this failure comes from some sort of interference of other versions of Visual Studio installed on the system and running another version first. Resetting the build target explicitly seems to reset the build providers to a normalized state so that things work in many cases. But not all. Worst case – resetting settings will do it. The bottom line for working in VS 2010 has been – don’t get too attached to your custom settings as they will get blown away quite a bit. I’ve probably been through 20 or more of these VS resets although I’ve been working with it quite a bit on an internal project. It’s kind of frustrating to see this kind of high level instability in a Beta 2 product which is supposedly the last public beta they will put out. On the other hand this beta has been otherwise rather stable and performance is roughly equivalent to VS 2008. Although I mention the crash above – crashes I’ve seen have been relatively rare and no more frequent than in VS 2008 it seems. Given the drastic UI changes in VS 2010 (using WPF for the shell and editor) I’m actually impressed that the product is as stable as it is at this point. Also I was seriously worried about text quality going to a WPF model, but thankfully WPF 4.0 addresses the blurry text issue with native font rendering to render text on non-cleartype enabled systems crisply. Anyway I hope that these notes are helpful to some of you playing around with the beta and running into problems. Hopefully you won’t need them :-}© Rick Strahl, West Wind Technologies, 2005-2010

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• IntelliTrace As a Learning Tool for MVC2 in a VS2010 Project

  - by Sam Abraham

  IntelliTrace is a new feature in Visual Studio 2010 Ultimate Edition. I see this valuable tool as a “Program Execution Recorder” that captures information about events and calls taking place as soon as we hit the VS2010 play (Start Debugging) button or the F5 key. Many online resources already discuss IntelliTrace and the benefit it brings to both developers and testers alike so I see no value of just repeating this information.  In this brief blog entry, I would like to share with you how I will be using IntelliTrace in my upcoming talk at the Ft Lauderdale ArcSig .Net User Group Meeting on April 20th 2010 (check http://www.fladotnet.com for more information), as a learning tool to demonstrate the internals of the lifecycle of an MVC2 application.  I will also be providing some helpful links that cover IntelliTrace in more detail at the end of my article for reference. IntelliTrace is setup by default to only capture execution events. Microsoft did such a great job on optimizing its recording process that I haven’t even felt the slightest performance hit with IntelliTrace running as I was debugging my solutions and projects.  For my purposes here however, I needed to capture more information beyond execution events, so I turned on the option for capturing calls in addition to events as shown in Figures 1 and 2. Changing capture options will require us to stop our debugging session and start over for the new settings to take place. Figure 1 – Access IntelliTrace options via the Tools->Options menu items Figure 2 – Change IntelliTrace Options to capture call information as well as events Notice the warning with regards to potentially degrading performance when selecting to capture call information in addition to the default events-only setting. I have found this warning to be sure true. My subsequent tests showed slowness in page load times compared to rendering those same exact pages with the “event-only” option selected. Execution recording is auto-started along with the new debugging session of our project. At this point, we can simply interact with the application and continue executing normally until we decide to “playback” the code we have executed so far.  For code replay, first step is to “break” the current execution as show in Figure 3.   Figure 3 – Break to replay recording A few tries later, I found a good process to quickly find and demonstrate the MVC2 page lifecycle. First-off, we start with the event view as shown in Figure 4 until we find an interesting event that needs further studying.  Figure 4 – Going through IntelliTrace’s events and picking as specific entry of interest We now can, for instance, study how the highlighted HTTP GET request is being handled, by clicking on the “Calls View” for that particular event. Notice that IntelliTrace shows us all calls that took place in servicing that GET request. Double clicking on any call takes us to a more granular view of the call stack within that clicked call, up until getting to a specific line of code where we can do a line-by-line replay of the execution from that point onwards using F10 or F11 just like our typical good old VS2008 debugging helped us accomplish. Figure 5 – switching to call view on an event of interest Figure 6 – Double clicking on call shows a more granular view of the call stack. In conclusion, the introduction of IntelliTrace as a new addition to the VS developers’ tool arsenal enhances development and debugging experience and effectively tackles the “no-repro” problem. It will also hopefully enhance my audience’s experience listening to me speaking about  an MVC2 page lifecycle which I can now easily visually demonstrate, thereby improving the probability of keeping everybody awake a little longer. IntelliTrace References: http://msdn.microsoft.com/en-us/magazine/ee336126.aspx http://msdn.microsoft.com/en-us/library/dd264944(VS.100).aspx

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• Oracle WebCenter Portlet Debugging

  - by Alexander Rudat

  IntroductionThis article describes how to debug a portlets that is already deployed to WebLogic server using Oracle JDeveloper 11g.OverviewThese a Normal 0 21 false false false DE X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} re the basic steps involved in remote debugging an WebCenter portlets deployed in WebLogic:Configuration of the WebLogic to support remote debuggingConfiguration of the portlet project in JDeveloperActual debugging of the portletConfiguration of the WebLogicTo start the WebLogic server in debugging mode, there are a couple of configuration changes that need to be done to the WebLogic domain where the portlet is deployed.First we need to edit JVM options of the WebLogic server startup script where the portlet is deployed. Normally the startManagedWebLogic.cmd is used to start this managed server.This startup script is located in the %MIDDLEWARE_HOME%\user_projects\domains\<domain_name>\bin  directory, where %MIDDLEWARE_HOME% is the installation directory of WebLogic.Add the following line before the set JAVA_OPTIONS= line:set REMOTE_DEBUG_JAVA_OPTIONS=-Xdebug -Xnoagent -Xrunjdwp:transport=dt_socket,address=4000,server=y,suspend=nChange the set JAVA_OPTIONS= line to read like the one below:set JAVA_OPTIONS=%SAVE_JAVA_OPTIONS% %ADF_JAVA_OPTIONS% %REMOTE_DEBUG_JAVA_OPTIONS%After this changes save the startup script and start the managed server and be sure that you have access to the admin console (for example http://localhost:7001/console).Finally we need to check, that HTTP tunneling is enabled on the managed server. To do this, login to the admin console, select the managed server and select the Protocols tab.Be sure that Enable Tunneling is selected.Configuration of the portletFirst let's create a new run configuration specifically for remote debugging. Double-click the project where you portlets are developed.In the Project Properties select the Run/Debug/Profile page. Click New... to create a new run configuration. In the Create Run Configuration  dialog enter Remote Debugging for the name of the run configuration. Leave the Copy Settings From selection to Default and click OK to create the new run configuration.Once the Remote Debug run configuration is created, select it in the Run Configurations and click Edit... to bring up the Edit Run Configuration dialog. In the Launch Settings page click on the Remote Debugging checkbox to enable remote debugging for this run configuration.Finally select the Remote page and verify that the Protocol is set to Attach to JPDA and the port matches the port specified earlier when configuring WebLogic for remote debugging (defaults to 4000).Actual debugging of the portletTo start the remote debugging profile, right-click on your portlet project and select Start Remote Debugger.Now JDeveloper is asking the host and port specification. If you WebLogic server is installed locally, you can apply the default settings: Set a breakpoint at you java code and run the portal (WebCenter) application, where the portlet is used.That's all, now you are able to debug the portlet java code. Hope you will find all errors in your portlet :-)Referenceshttp://www.oracle.com/technology/products/jdev/howtos/weblogic/remotedebugwls.html

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• New Communications Industry Data Model with "Factory Installed" Predictive Analytics using Oracle Da

  - by charlie.berger

  Oracle Introduces Oracle Communications Data Model to Provide Actionable Insight for Communications Service Providers   We've integrated pre-installed analytical methodologies with the new Oracle Communications Data Model to deliver automated, simple, yet powerful predictive analytics solutions for customers.  Churn, sentiment analysis, identifying customer segments - all things that can be anticipated and hence, preconcieved and implemented inside an applications.  Read on for more information! TM Forum Management World, Nice, France - 18 May 2010 News Facts To help communications service providers (CSPs) manage and analyze rapidly growing data volumes cost effectively, Oracle today introduced the Oracle Communications Data Model. With the Oracle Communications Data Model, CSPs can achieve rapid time to value by quickly implementing a standards-based enterprise data warehouse that features communications industry-specific reporting, analytics and data mining. The combination of the Oracle Communications Data Model, Oracle Exadata and the Oracle Business Intelligence (BI) Foundation represents the most comprehensive data warehouse and BI solution for the communications industry. Also announced today, Hong Kong Broadband Network enhanced their data warehouse system, going live on Oracle Communications Data Model in three months. The leading provider increased its subscriber base by 37 percent in six months and reduced customer churn to less than one percent. Product Details Oracle Communications Data Model provides industry-specific schema and embedded analytics that address key areas such as customer management, marketing segmentation, product development and network health. CSPs can efficiently capture and monitor critical data and transform it into actionable information to support development and delivery of next-generation services using: More than 1,300 industry-specific measurements and key performance indicators (KPIs) such as network reliability statistics, provisioning metrics and customer churn propensity. Embedded OLAP cubes for extremely fast dimensional analysis of business information. Embedded data mining models for sophisticated trending and predictive analysis. Support for multiple lines of business, such as cable, mobile, wireline and Internet, which can be easily extended to support future requirements. With Oracle Communications Data Model, CSPs can jump start the implementation of a communications data warehouse in line with communications-industry standards including the TM Forum Information Framework (SID), formerly known as the Shared Information Model. Oracle Communications Data Model is optimized for any Oracle Database 11g platform, including Oracle Exadata, which can improve call data record query performance by 10x or more. Supporting Quotes "Oracle Communications Data Model covers a wide range of business areas that are relevant to modern communications service providers and is a comprehensive solution - with its data model and pre-packaged templates including BI dashboards, KPIs, OLAP cubes and mining models. It helps us save a great deal of time in building and implementing a customized data warehouse and enables us to leverage the advanced analytics quickly and more effectively," said Yasuki Hayashi, executive manager, NTT Comware Corporation. "Data volumes will only continue to grow as communications service providers expand next-generation networks, deploy new services and adopt new business models. They will increasingly need efficient, reliable data warehouses to capture key insights on data such as customer value, network value and churn probability. With the Oracle Communications Data Model, Oracle has demonstrated its commitment to meeting these needs by delivering data warehouse tools designed to fill communications industry-specific needs," said Elisabeth Rainge, program director, Network Software, IDC. "The TM Forum Conformance Mark provides reassurance to customers seeking standards-based, and therefore, cost-effective and flexible solutions. TM Forum is extremely pleased to work with Oracle to certify its Oracle Communications Data Model solution. Upon successful completion, this certification will represent the broadest and most complete implementation of the TM Forum Information Framework to date, with more than 130 aggregate business entities," said Keith Willetts, chairman and chief executive officer, TM Forum. Supporting Resources Oracle Communications Oracle Communications Data Model Data Sheet Oracle Communications Data Model Podcast Oracle Data Warehousing Oracle Communications on YouTube Oracle Communications on Delicious Oracle Communications on Facebook Oracle Communications on Twitter Oracle Communications on LinkedIn Oracle Database on Twitter The Data Warehouse Insider Blog

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• Web Services for Info Explorer Zones

  - by Anthony Shorten

  One of the most interesting uses for XAI and Configurable objects is the exposure of a query portal as a Web Service. Let me illustrate this with an example. Say you have an interface that requires a list of data from a number of product tables. In the past you would have to build a java program to do this with SQL then use an application service but it is now possible with just configuration. The first step in the process is to create the SQL you want to use for the interface. It can be any valid static SQL or use host variables for the WHERE clause (we call that filtered). Once you are happy with the SQL (and it performs acceptably) you can incorporate that SQL into a Info-Explorer Zone. You can use any of the explorer zone types but I typically recommend F1-DE-SINGLE as it supports a single SQL statement with multiple filters (up to 15) as well as hidden filters (up to 5). Hidden filters are typically not displayed in the UI for criteria (remember explorer zones can be used on the user Interface as well) but for web services they can be used as normal filters (this means you can use up to 20 filters all up). Once you are happy with the zone, you now need to define it as a Business Service. We have a generic service called FWLZDEXP which allows a explorer zone to be defined as a Business Service. If you open any Business Service based upon FWLZDEXP you will see some examples. The schema is standard and pretty self explanatory in terms of the structure. The schema pattern looks like this: Zone element - maps to the ZONE_CD element and the default value is the zone name you just created. This links the business service to the zone. Filter elements - You name the filters as you like but the mapField is set to Fx_VALUE where x is the filter number corresponding to the filter element in the zone definition. Hidden filter elements - You name the filters as you like but the mapField is set to Hx_VALUE where x is the filter number corresponding to the hidden filter element in the zone definition. results group - this holds the elements of the result set. Each element in your result set has a tagname and is linked to the COL_VALUE mapField and the row element is lists the SEQNO of the column. This corresponds to the column number in the results set in the zone. An example schema is shown below for the F1-USGRACML zone, which returns the access modes for a user group and application service filters. In the example, the userGroup and applicationService elements are the filters and the rows would contain a list of accessModeDescr. This is just a simple example to illustrate the point. There are lots of examples in the product that you can investigate. One recommendation, to save time, is that you copy the schema from one of the examples to save you typing it from scratch. You can simply modify the tags and other elements to suit your needs. Once the Business Service is defined it can simply be defined as a Web Service by registering an XAI Inbound Service using the Business Service definition as a basis. You now have a Web Service based upon a Info Explorer Zone. This is one of my favorite components as it allows interfaces to be simplified. This will be my last blog entry for this year. I hope you all have a great and safe Christmas and an even greater new year. Next year promises to be an exciting year and I look forward to communicating exciting developments we are working on at the moment as they are released.

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• SQLAuthority News – The Best Quotes of “Who Wrote This?” Contest

  - by pinaldave

  I am a frequent reader of Brent Ozar PLF, it is one of my favorite blogs. A recent post announced a “Who Wrote This?” contest to see if readers could tell their three contributors apart based on some writing samples. Here are my favorite lines from the sample paragraphs, from each of the three “mystery authors.” Topic 1: Working with Bad Managers Mystery Author A – “Working with bad managers means working against my own happiness, and I’ve come to learn that there’s no changing bad managers.” I love this line because, as anyone who has had a bad manager knows, often a lot of self-doubt rises up. We all have to remember that sometimes the problem is out of our control. Mystery Author B – “Mentor your manager just like you would mentor a junior DBA.” Having a bad manager can be extremely depressing, and we often feel out of control. But we all need to remember that our work is a two-way street, and that sometimes we can subtly influence those above us. Mystery Author C – “The trick to working for all bad managers is to remember that they aren’t your parent. Take charge of your career.” We all also need to learn not to play the blame game. Would you rather stay in a place where you are unhappy, or would you rather take charge of your life? I hope most people would pick the latter. Topic 2: Working with Remote Teams Mystery Author A – “Like almost anything else the key is to make sure that everyone on the team has an understanding of how and when communication will occur.” Communication is so important. I cannot over emphasize how much. And this one line captures how I feel and even communicates the idea clearly! Mystery Author B – “The key to remote team success is verifiable trust: feeling confident that invisible team members are doing the right amount of the right thing at the right time.” I think this line not only captures the key aspects of remote work – verifiable work and trust – but there were so many lines that followed that I loved and could not fit here. The whole paragraph is a list for successful remote work. Everyone could benefit from reading it. Mystery Author C – “What seems clear, precise, and specific in one time zone comes across as vague, soupy, and just plain weird in another.” You know what? I just love this description. The author is right – sometimes vague e-mails really do seem soupy and weird! Topic 3: Working with Your Nemesis Mystery Author A – “Every job is temporary, but your reputation stays with you.” Everyone needs to remember this. The workplace is meant to be a professional arena, and many people have the opinion that work is temporary and disposable. No one wants to work with co-worker like that. Mystery Author B – “Unhealthy conflict is going to lead to leaving three week old tuna fish sandwiches in someone’s desk drawer.” Sometimes humor really is the best policy! Mystery Author C – “Oh no, it’s that guy.” This might seem like a weird phrase to choose as my favorite from an entire paragraph. But the whole piece was written in the form of a story of co-workers getting drunk and plotting against a nemesis. It was too funny to overlook, but too long to post here. A must read! Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology

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• Markus Zirn, "Big Data with CEP and SOA" @ SOA, Cloud &amp; Service Technology Symposium 2012

  - by JuergenKress

  ORACLE PROMOTIONAL DISCOUNT FOR EXCLUSIVE ORACLE DISCOUNT, ENTER PROMO CODE: DJMXZ370 Early-Bird Registration is Now Open with Special Pricing! Register before July 1, 2012 to qualify for discounts. Visit the Registration page for details. The International SOA, Cloud + Service Technology Symposium is a yearly event that features the top experts and authors from around the world, providing a series of keynotes, talks, demonstrations, and panels, as well as training and certification workshops - all dedicated to empowering IT professionals to realize modern service technologies and practices in the real world. Click here for a two-page printable conference overview (PDF). Big Data with CEP and SOA - September 25, 2012 - 14:15 Speaker: Markus Zirn, Oracle and Baz Kuthi, Avocent The "Big Data" trend is driving new kinds of IT projects that process machine-generated data. Such projects store and mine using Hadoop/ Map Reduce, but they also analyze streaming data via event-driven patterns, which can be called "Fast Data" complementary to "Big Data". This session highlights how "Big Data" and "Fast Data" design patterns can be combined with SOA design principles into modern, event-driven architectures. We will describe specific architectures that combines CEP, Distributed Caching, Event-driven Network, SOA Composites, Application Development Framework, as well as Hadoop. Architecture patterns include pre-processing and filtering event streams as close as possible to the event source, in memory master data for event pattern matching, event-driven user interfaces as well as distributed event processing. Focus is on how "Fast Data" requirements are elegantly integrated into a traditional SOA architecture. Markus Zirn is Vice President of Product Management covering Oracle SOA Suite, SOA Governance, Application Integration Architecture, BPM, BPM Solutions, Complex Event Processing and UPK, an end user learning solution. He is the author of “The BPEL Cookbook” (rated best book on Services Oriented Architecture in 2007) as well as “Fusion Middleware Patterns”. Previously, he was a management consultant with Booz Allen & Hamilton’s High Tech practice in Duesseldorf as well as San Francisco and Vice President of Product Marketing at QUIQ. Mr. Zirn holds a Masters of Electrical Engineering from the University of Karlsruhe and is an alumnus of the Tripartite program, a joint European degree from the University of Karlsruhe, Germany, the University of Southampton, UK, and ESIEE, France. KEYNOTES & SPEAKERS More than 80 international subject matter experts will be speaking at the Symposium. Below are confirmed keynotes and speakers so far. Over 50% of the agenda has not yet been finalized. Many more speakers to come. View the partial program calendars on the Conference Agenda page. CONFERENCE THEMES & TRACKS Cloud Computing Architecture & Patterns New SOA & Service-Orientation Practices & Models Emerging Service Technology Innovation Service Modeling & Analysis Techniques Service Infrastructure & Virtualization Cloud-based Enterprise Architecture Business Planning for Cloud Computing Projects Real World Case Studies Semantic Web Technologies (with & without the Cloud) Governance Frameworks for SOA and/or Cloud Computing Projects Service Engineering & Service Programming Techniques Interactive Services & the Human Factor New REST & Web Services Tools & Techniques Oracle Specialized SOA & BPM Partners Oracle Specialized partners have proven their skills by certifications and customer references. To find a local Specialized partner please visit http://solutions.oracle.com SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: Markus Zirn,SOA Symposium,Thomas Erl,SOA Community,Oracle SOA,Oracle BPM,BPM Community,OPN,Jürgen Kress

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Maria Forney

  Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Michelle Kimihira

  By Maria Forney Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• SharePoint 2010 release date - is it that important?

  - by CharlesLee

  There has been lots of excitement in the SharePoint community over the last few days as Microsoft have announced the official release date of SharePoint 2010. May 12th is the date for your diaries (RTM in April.) The twittersphere has been telling everyone for the last few days about this news and there is much excitement. The major conferences this year all seem to have a SharePoint 2010 focus and some are entirely focussed on the new product (e.g. SharePoint Evolution Conference.)  Now by all accounts Microsoft have plugged some significant functionality gaps that exist in WSS 3.0 and MOSS 2007 and provided some exciting new functionality.  You don't need me to tell you about these as the MVPs (and other community members) are doing a sterling job, after all that is why Microsoft has MVPs in the first place. Lets get real for a second though as there is a significant investment involved in moving to SharePoint 2010:  Firstly you need 64 bit architecture across the board, now for some environments that is no inconsequential hurdle, that's a pretty significant roadblock.   The development farm, test farm and UAT farm are all going to require the same infrastructure upgrades. To take advantage of the tooling for SP2010 you will need to upgrade to Visual Studio 2010 and your development team is going to require 64 bit hardware/OS too.  I would not recommend installing SP 2010 in client installation mode (i.e. for Windows 7) on your developer machines, I would use this for demo machines only. Something that lots of people seem to forget in all their whooping and hollering about the new release is that there is a large amount of end user training going to be required as the browser UI has now adopted the omnipotent ribbon interface and there are other new and more complicated features. SharePoint Designer has also entirely changed in both look and feel and some significant feature changes have taken place. Lest we should forget that some companies have not long upgraded to MOSS 2007 and are yet to see a significant ROI for that project. And the reticence that most companies feel about implementing v1 Microsoft products.  This is only the surface of the deeper issues which would be involved in any upgrade process, so I guess I share a small part of the concern voiced by Mark Miller of EndUserSharePoint.com.  Is SharePoint 2010 relevant? I don't share this sentiment in its entirety as I firmly believe that all companies should be looking at SharePoint 2010 from day one, however most large scale existing implementations of MOSS 2007 are going to be several years away from a serious upgrade project.  So should the conference organisers and the SharePoint community as a whole be a little more understanding of the real world issues?  It's easy to get carried away in the excitement of a new product and new tools to play with but there needs to be a focus on the real world issues that most people are facing day to day and at the moment and for the short term future (at the very least the next 12 months) that is fairly and squarely in the WSS 2.0/3.0 and SPS 2003/MOSS 2007 camps. Don't get me wrong, I am very very excited about getting to grips with SharePoint 2010 in the real world and I cannot wait for my first real project to come along, but for now I am just being realistic about the reality for most people who work with SharePoint. I have been spending a lot of time on www.sharepointoverflow.com recently as there is a community of people building up who are committed to answering the real world questions that folks are dealing with every day.  I urge you to take a look and either ask or answer some questions direct from the front line of the SharePoint world.

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• Inside Red Gate - Exercises in Leanness

  - by simonc

  There's a new movement rumbling around Red Gate Towers - the Lean Startup. At its core is the idea that you don't have to be in a company with single-digit employees to be an entrepreneur; you simply have to (being blunt) not know what you should be doing. Specifically, you accept that you don't know everything you need to know in order to create a useful, successful & profitable product. This is something that Red Gate has had problems with in the past; we've created products that weren't aimed at the correct market, or didn't solve the problem the user had (although they solved the problem we thought the users had, or the problem the users thought they had). As a result, these products weren't as successful as they could have been. The ideas at the core of the Lean Startup help to combat this tendency to build large, well-engineered products that solve the wrong problem. You need to actually test your hypotheses about what the users and the market needs, rather than just running a project based on those untested assumptions. Furthermore, these tests need to be done as fast as possible (on the order of a week) so that, if necessary, you can change the direction of the project without wasting effort going down a dead end. Over time, as more tests are done and more hypotheses are confirmed or refuted, the project moves towards something that solves users' actual problems. However, re-aligning the development teams that operate within Red Gate along these lines does itself have some issues; we've got very good at doing large, monolithic releases, with a feature set decided well in advance. Currently it takes about 2 weeks to do install & release testing before a release; this is clearly not practicable for a team doing weekly, or even daily releases. There's also many infrastructure issues to be solved; in our source control, build system, release mechanism, support pages & documentation, licensing system, update system, and download pages. All these need modifications to allow the fast releases necessary for each experiment. Not only do we have to change our infrastructure, we have to change our mindset. Doing daily releases means each release won't get nearly as much testing as 'standard' releases. As a team, we have to be prepared that there will be releases that have bugs and issues with them; not only do we have to be prepared to change direction with every experiment we do, but we have to be ready to fix any bugs that are reported very quickly as well. The SmartAssembly team is spearheading this move towards leanness within the company, using Feature Usage Reporting (FUR). We think this is a cracking feature that will really help developers learn how people use their products, but we need to confirm this hypothesis. So, over the next few weeks, we'll be running a variety of experiments on SmartAssembly to either confirm or refute our hypotheses concerning how people use SmartAssembly and apply FUR to their own products. In the rest of this series, I'll be documenting how the experiments we perform get on, and our experiences with applying the Lean Startup model to a mature product like SmartAssembly. Cross posted from Simple Talk.

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• Inside Red Gate - Exercises in Leanness

  - by Simon Cooper

  There's a new movement rumbling around Red Gate Towers - the Lean Startup. At its core is the idea that you don't have to be in a company with single-digit employees to be an entrepreneur; you simply have to (being blunt) not know what you should be doing. Specifically, you accept that you don't know everything you need to know in order to create a useful, successful & profitable product. This is something that Red Gate has had problems with in the past; we've created products that weren't aimed at the correct market, or didn't solve the problem the user had (although they solved the problem we thought the users had, or the problem the users thought they had). As a result, these products weren't as successful as they could have been. The ideas at the core of the Lean Startup help to combat this tendency to build large, well-engineered products that solve the wrong problem. You need to actually test your hypotheses about what the users and the market needs, rather than just running a project based on those untested assumptions. Furthermore, these tests need to be done as fast as possible (on the order of a week) so that, if necessary, you can change the direction of the project without wasting effort going down a dead end. Over time, as more tests are done and more hypotheses are confirmed or refuted, the project moves towards something that solves users' actual problems. However, re-aligning the development teams that operate within Red Gate along these lines does itself have some issues; we've got very good at doing large, monolithic releases, with a feature set decided well in advance. Currently it takes about 2 weeks to do install & release testing before a release; this is clearly not practicable for a team doing weekly, or even daily releases. There's also many infrastructure issues to be solved; in our source control, build system, release mechanism, support pages & documentation, licensing system, update system, and download pages. All these need modifications to allow the fast releases necessary for each experiment. Not only do we have to change our infrastructure, we have to change our mindset. Doing daily releases means each release won't get nearly as much testing as 'standard' releases. As a team, we have to be prepared that there will be releases that have bugs and issues with them; not only do we have to be prepared to change direction with every experiment we do, but we have to be ready to fix any bugs that are reported very quickly as well. The SmartAssembly team is spearheading this move towards leanness within the company, using Feature Usage Reporting (FUR). We think this is a cracking feature that will really help developers learn how people use their products, but we need to confirm this hypothesis. So, over the next few weeks, we'll be running a variety of experiments on SmartAssembly to either confirm or refute our hypotheses concerning how people use SmartAssembly and apply FUR to their own products. In the rest of this series, I'll be documenting how the experiments we perform get on, and our experiences with applying the Lean Startup model to a mature product like SmartAssembly.

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• How can I change mouse keymapping

  - by zuberuber

  I have Razer DeathAdder(left handed edition) and A4Tech wireless mouse. My problem is I don't know how to change wireless mouse keymapping(swaping left/right click). Can somebody guide me how to do such thing? List of my devices: ? Virtual core pointer id=2 [master pointer (3)] ? ? Virtual core XTEST pointer id=4 [slave pointer (2)] ? ? Logitech Unifying Device. Wireless PID:4004 id=8 [slave pointer (2)] ? ? Razer Razer DeathAdder id=11 [slave pointer (2)] ? ? A4TECH USB Device id=12 [slave pointer (2)] ? ? A4TECH USB Device id=13 [slave pointer (2)] ? Virtual core keyboard id=3 [master keyboard (2)] ? Virtual core XTEST keyboard id=5 [slave keyboard (3)] ? Power Button id=6 [slave keyboard (3)] ? Power Button id=7 [slave keyboard (3)] ? Logitech USB Keyboard id=9 [slave keyboard (3)] ? Logitech USB Keyboard id=10 [slave keyboard (3)] This is my Razer xinput: Device 'Razer Razer DeathAdder': Device Enabled (121): 1 Coordinate Transformation Matrix (123): 1.000000, 0.000000, 0.000000, 0.000000, 1.000000, 0.000000, 0.000000, 0.000000, 1.000000 Device Accel Profile (246): 0 Device Accel Constant Deceleration (247): 5.000000 Device Accel Adaptive Deceleration (248): 1.000000 Device Accel Velocity Scaling (249): 10.000000 Device Product ID (240): 5426, 22 Device Node (241): "/dev/input/event4" Evdev Axis Inversion (250): 0, 0 Evdev Axes Swap (252): 0 Axis Labels (253): "Rel X" (131), "Rel Y" (132), "Rel Vert Wheel" (274) Button Labels (254): "Button Left" (124), "Button Middle" (125), "Button Right" (126), "Button Wheel Up" (127), "Button Wheel Down" (128), "Button Horiz Wheel Left" (129), "Button Horiz Wheel Right" (130), "Button Side" (269), "Button Extra" (270), "Button Forward" (271), "Button Back" (272), "Button Task" (273), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243) Evdev Middle Button Emulation (255): 0 Evdev Middle Button Timeout (256): 50 Evdev Third Button Emulation (257): 0 Evdev Third Button Emulation Timeout (258): 1000 Evdev Third Button Emulation Button (259): 3 Evdev Third Button Emulation Threshold (260): 20 Evdev Wheel Emulation (261): 0 Evdev Wheel Emulation Axes (262): 0, 0, 4, 5 Evdev Wheel Emulation Inertia (263): 10 Evdev Wheel Emulation Timeout (264): 200 Evdev Wheel Emulation Button (265): 4 Evdev Drag Lock Buttons (266): 0 And this is my wireless mouse xinput: Device 'A4TECH USB Device': Device Enabled (121): 1 Coordinate Transformation Matrix (123): 1.000000, 0.000000, 0.000000, 0.000000, 1.000000, 0.000000, 0.000000, 0.000000, 1.000000 Device Accel Profile (246): 0 Device Accel Constant Deceleration (247): 1.000000 Device Accel Adaptive Deceleration (248): 1.000000 Device Accel Velocity Scaling (249): 10.000000 Device Product ID (240): 2522, 1359 Device Node (241): "/dev/input/event16" Evdev Axis Inversion (250): 0, 0 Evdev Axes Swap (252): 0 Axis Labels (253): "Rel X" (131), "Rel Y" (132), "Rel Horiz Wheel" (245), "Rel Vert Wheel" (274) Button Labels (254): "Button Left" (124), "Button Middle" (125), "Button Right" (126), "Button Wheel Up" (127), "Button Wheel Down" (128), "Button Horiz Wheel Left" (129), "Button Horiz Wheel Right" (130), "Button Side" (269), "Button Extra" (270), "Button Forward" (271), "Button Back" (272), "Button Task" (273), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243), "Button Unknown" (243) Evdev Middle Button Emulation (255): 0 Evdev Middle Button Timeout (256): 50 Evdev Third Button Emulation (257): 0 Evdev Third Button Emulation Timeout (258): 1000 Evdev Third Button Emulation Button (259): 3 Evdev Third Button Emulation Threshold (260): 20 Evdev Wheel Emulation (261): 0 Evdev Wheel Emulation Axes (262): 0, 0, 4, 5 Evdev Wheel Emulation Inertia (263): 10 Evdev Wheel Emulation Timeout (264): 200 Evdev Wheel Emulation Button (265): 4 Evdev Drag Lock Buttons (266): 0

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• Oracle Forms Migration to ADF - Webinar vom ORACLE Partner PITSS

  - by Thomas Leopold

    Tuesday, February 22, 2011 5:00 PM - 6:00 PM CET Free Webinar Re-Engineering Legacy Oracle Forms Migration from Forms to ADF - A Case Study Join Oracle's Grant Ronald and PITSS to see a software architecture comparison of Oracle Forms and ADF and a live step-by-step presentation on how to achieve a successful migration. Learn about various migration options, challenges and best practices to protect your current investment in Oracle Forms. PL/SQL is without match for what it does: manipulating data in the database. If you blindly migrate all your PL/SQL to Java you will, in all probability, end up with less maintainable and less efficient code. Instead you should consider which code it best left as PL/SQL..." Grant Ronald - "Migrating Oracle Forms to Fusion: Myth or Magic Bullet?" Re-Engineering existing business logic is mandatory for your legacy Forms application to take advantage of the new Software architectures like ADF. The PITSS.CON solution combines the deep understanding of Oracle Forms and Reports applications architecture with powerful re-engineering capabilities that allows the developer community to protect the investment in the existing Forms applications and to concentrate on fine-tuning and customization of the modernized functionality rather than manually recreating every module and business logic from bottom up. Registration: https://www2.gotomeeting.com/register/971702250   PITSS GmbHKönigsdorferstrasse 25D-82515 WolfratshausenDo not forget to check out these Free Webinars in March! Thursday, March 3, 2011 Upgrade and Modernize Your Application to Forms 11g Registration/Information Tuesday, March 15, 2011 Shaping the Future for your Oracle Forms Application:Forms 11g, ADF, APEX Registration/Information Tuesday, March 29, 2011 Oracle Forms Modernization to APEX Registration/Information Registration is limited, so sign up  today!Presented By:        Grant Ronald, Senior Group Product Manager,Oracle       Magdalena Serban, Product Manager,PITSS   Contact Us:            PITSS in Americas +1 248.740.0935 [email protected] www.pitssamerica.com       PITSS in Europe +49 (0) 717287 5200 [email protected] www.pitss.com   White Paper:      From Oracle Forms to Oracle ADF and JEE     © Copyright 2010 PITSS GmbH, Wolfratshausen, Stuttgart, München; Managing Directors: Dipl.-Ing. Andreas Gaede, Michael Kilimann, Dipl.-Ing. Dirk Fleischmann Commercial Register: HRB 125471 at District Court Munich. All rights reserved. Any duplication or further treatment in any medium, in parts or as a whole, requires a written agreement. If you do not want to receive invitations for events, meetings and seminars from us, then please click here.

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• How to make software development decisions based on facts

  - by Laila

  We love to hear stories about the many and varied ways our customers use the tools that we develop, but in our earnest search for stories and feedback, we'd rather forgotten that some of our keenest users are fellow RedGaters, in the same building. It was almost by chance that we discovered how the SQL Source Control team were using SmartAssembly. As it happens, there is a separate account (here on Simple-Talk) of how SmartAssembly was used to support the Early Access program; by providing answers to specific questions about how the SQL Source Control product was used. But what really got us all grinning was how valuable the SQL Source Control team found the reports that SmartAssembly was quickly and painlessly providing. So gather round, my friends, and I'll tell you the Tale Of The Framework Upgrade . <strange mirage effect to denote a flashback. A subtle background string of music starts playing in minor key> Kevin and his team were undecided. They weren't sure whether they could move their software product from .NET 2 to .NET 3.5 , let alone to .NET 4. You see, they were faced with having to guess what version of .NET was already installed on the average user's machine, which I'm sure you'll agree is no easy task. Upgrading their code to .NET 3.5 might put a barrier to people trying the tool, which was the last thing Kevin wanted: "what if our users have to download X, Y, and Z before being able to open the application?" he asked. That fear of users having to do half an hour of downloads (.followed by at least ten minutes of installation. followed by a five minute restart) meant that Kevin's team couldn't take advantage of WCF (Windows Communication Foundation). This made them sad, because WCF would have allowed them to write their code in a much simpler way, and in hours instead of days (as was the case with .NET 2). Oh sure, they had a gut feeling that this probably wasn't the case, 3.5 had been out for so many years, but they weren't sure. <background music switches to major key> SmartAssembly Feature Usage Reporting gave Kevin and his team exactly what they needed: hard data on their users' systems, both hardware and software. I was there, I saw it happen, and that's not the sort of thing a woman quickly forgets. I'll always remember his last words (before he went to lunch): "You get lots of free information by just checking a box in SmartAssembly" is what he said. For example, they could see how many CPU cores their customers were using, and found out that they should be making use of parallelism to take advantage of available cores. But crucially, (and this is the moral of my tale, dear reader), Kevin saw that 99% of SQL Source Control's users were on .NET 3.5 or above.   So he knew that they could make the switch and that is was safe to do so. With this reassurance, they could use WCF to not only make development easier, but to also give them a really nice way to do inter-process communication between the Source Control and the SQL Compare products. To have done that on .NET 2.0 was certainly possible <knowing chuckle>, but Microsoft have made it a lot easier with WCF. <strange mirage effect to denote end of flashback> So you see, with Feature Usage Reporting, they finally got the hard evidence they needed to safely make the switch to .NET 3.5, knowing it would not inconvenience their users. And that, my friends, is just the sort of thing we like to hear.

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• SQL – Quick Start with Admin Sections of NuoDB – Manage NuoDB Database

  - by Pinal Dave

  In the yesterday’s blog post we have seen that it is extremely easy to install the NuoDB database on your local machine. Now that the application is properly set up, let us explore NuoDB a bit more and get you familiar with the how it works and what the important areas of the NuoDB are that you should learn. As we have already installed NuoDB, now we will quickly start with two of the important areas in NuoDB: 1) Admin and 2) Explorer. In this blog post I will explore how the Admin Section of the NuoDB Console works.  In the next blog post we will learn how the Explorer Section works. Let us go to the NuoDB Console by typing the following URL in your browser: http://localhost:8080/ It will bring you to the following screen: On this screen you can see a big Start QuickStart button. Click on the button and it will bring you to following screen. On this screen you will find very important information about Domain and Database Settings. It is our habit that we do not read what is written on the screen and keep on clicking on continue without reading. While we are familiar with most wizards, we can often miss the very important message on the screen. Please note the information of Domain Settings and Database Settings from the following screen before clicking on Create Database. Domain Settings User: quickstart Password: quickstart Database Settings User: dba Password: goalie Database: test Schema: HOCKEY Once you click on the Create Database button it will immediately start creating sample database. First, it will start a Storage Manager and right after that it will start a Transaction Engine. Once the engine is up, it will Create a Schema and Sample Data. On the success of the creating the sample database it will show the following screen. Now is the time where we can explore the NuoDB Admin or NuoDB Explorer. If you click on Admin, it will first show following login screen. Enter for the username “domain” and for the password “bird”. Alternatively you can enter “quickstart”  twice for username and password.  It works as too. Once you enter into the Admin Section, on the left side you can see information about NuoDB and Admin Console and on the right side you can see the domain overview area. From this Administrative section you can do any of the following tasks: Create a view of the entire domain Add and remove databases Start and stop NuoDB Transaction Engines and Storage Managers Monitor transaction across all the NuoDB databases On the right side of the Admin Section we can see various information about a particular NuoDB domain. You can quickly view various alerts, find out information about the number of host machines that are provisioned for the domain, and see the number of databases and processes that are running in the domain. If you click on the “1 host” link you will be able to see various processes, CPU usage and other information. In the Processes Section you can see that there are two different types of processes. The first process (where you can see the floppy drive icon) represents a running Storage Manager process and the second process a running Transaction Engine process. You can click on the links for the Storage Manager and Transaction Engine to see further statistical details right down to the last byte of the data. There are various charts available for analysis as well. I think the product is quite mature and the user can add different monitor charts to the Admin section. Additionally, the Admin section is the place where you can create and manage new databases. I hope today’s tutorial gives you enough confidence that you can try out NuoDB and checkout various administrative activities with the database. I am personally impressed with their dashboard related to various counters. For more information about how the NuoDB architecture works and what a Storage Manager or Transaction Engine does, check out this short video with NuoDB CTO Seth Proctor:  In the next blog post, we will try out the Explorer section of NuoDB, which allows us to run SQL queries and write SQL code.  Meanwhile, I strongly suggest you download and install NuoDB and get yourself familiar with the product. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: NuoDB

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• Installing SharePoint 2010 in one machine with built in database

  - by sreejukg

  It is very easy to deploy SharePoint 2010 in a single server using the built-in database. Normally one need to choose such installation for evaluation purposes. When installing with default settings, setup installs Microsoft SQL server 2008 express database along with SharePoint. After installing SharePoint, you need to run SharePoint products and technology configuration wizard which will install central admin website and creates the configuration database and content database for SharePoint sites. Limitations 1. You can not perform this installation on a domain controller 2. The maximum size for express edition database is 4 GB SharePoint 2010 only supports 64 bit operating systems. The installation steps are for windows server r2 64 bit enterprise edition. Installation steps The first screen for the installation is as follows As a first step you need to install the s/w prerequisites. Click on the corresponding link Click next, here you have to agree on the license terms. Select the checkbox and then click next. The installation will starts. The progress will be updated in the screen. This may take some time as during this process, there are some components needs to be downloaded from internet. Make sure you are connected to the internet, then only the installation will become a success. If any error occurs, it will display the error, you need to configure in order to continue. If everything ok you will receive the following success page. Click finish to exit the installation window. Now from the first screen, select Install SharePoint server. This will install SharePoint and SQL server 2008 express edition. First you need to enter the product key for SharePoint. Enter the product key and clicks continue. Now you need to accept the license agreement. Select the checkbox and click on continue. Select the installation type you want.   Now click on the standalone button. In production scenario, you need to select the server farm installation. This article only cover the first option, installing server farm is not in the scope of this article. Once you click on the standalone, the installation starts and you can view the progress as below. If any error occurred during installation, you will get the details and link to the log file. Refer log file and fix the corresponding issue and then start the installation again. If installation completes without any error, you will see the below screen. Make sure you selected the check box “Run the SharePoint products Configuration Wizard now” and click close. The SharePoint products configuration wizard starts. Click next; you will get the following warning Click yes and the configuration steps starts. You can view the progress for each step. Once completed the below screen appears to the user. Click finish to complete the installation. Now SharePoint installation is completed. You can navigate to SharePoint central administration website from the administrative tools and start building your portal. Good luck

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• Chalk Talk with John: Business Value of Identity and Access Management

  - by John Brunswick

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Conveying the business value of Identity and Access Management to non technologists can potentially be challenging, especially considering the breadth capability supplied by these technologies. In this episode of Chalk Talk with John, Bob at Codeaway Valley asks Jim from Middleware Fields how they are able to manage access to buildings and facilities throughout their community. Bob and his team struggle to keep up with the needs of their community members, while ensuring the community’s safety. Jim shares his creative solution to simplifying the management of access throughout their community in Middleware Fields. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} About me: Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals. Follow me on Twitter and visit my site for Oracle Fusion Middleware related tips.

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• A Closer Look at the HiddenInput Attribute in MVC 2

  - by Steve Michelotti

  MVC 2 includes an attribute for model metadata called the HiddenInput attribute. The typical usage of the attribute looks like this (line #3 below): 1: public class PersonViewModel 2: { 3: [HiddenInput(DisplayValue = false)] 4: public int? Id { get; set; } 5: public string FirstName { get; set; } 6: public string LastName { get; set; } 7: } So if you displayed your PersonViewModel with Html.EditorForModel() or Html.EditorFor(m => m.Id), the framework would detect the [HiddenInput] attribute metadata and produce HTML like this: 1: <input id="Id" name="Id" type="hidden" value="21" /> This is pretty straight forward and allows an elegant way to keep the technical key for your model (e.g., a Primary Key from the database) in the HTML so that everything will be wired up correctly when the form is posted to the server and of course not displaying this value visually to the end user. However, when I was giving a recent presentation, a member of the audience asked me (quite reasonably), “When would you ever set DisplayValue equal to true when using a HiddenInput?” To which I responded, “Well, it’s an edge case. There are sometimes when…er…um…people might want to…um…display this value to the user.” It was quickly apparent to me (and I’m sure everyone else in the room) what a terrible answer this was. I realized I needed to have a much better answer here. First off, let’s look at what is produced if we change our view model to use “true” (which is equivalent to use specifying [HiddenInput] since “true” is the default) on line #3: 1: public class PersonViewModel 2: { 3: [HiddenInput(DisplayValue = true)] 4: public int? Id { get; set; } 5: public string FirstName { get; set; } 6: public string LastName { get; set; } 7: } Will produce the following HTML if rendered from Htm.EditorForModel() in your view: 1: <div class="editor-label"> 2: <label for="Id">Id</label> 3: </div> 4: <div class="editor-field"> 5: 21<input id="Id" name="Id" type="hidden" value="21" /> 6: <span class="field-validation-valid" id="Id_validationMessage"></span> 7: </div> The key is line #5. We get the text of “21” (which happened to be my DB Id in this instance) and also a hidden input element (again with “21”). So the question is, why would one want to use this? The best answer I’ve found is contained in this MVC 2 whitepaper: When a view lets users edit the ID of an object and it is necessary to display the value as well as to provide a hidden input element that contains the old ID so that it can be passed back to the controller. Well, that actually makes sense. Yes, it seems like something that would happen *rarely* but, for those instances, it would enable them easily. It’s effectively equivalent to doing this in your view: 1: <%: Html.LabelFor(m => m.Id) %> 2: <%: Model.Id %> 3: <%: Html.HiddenFor(m => m.Id) %> But it’s allowing you to specify it in metadata on your view model (and thereby take advantage of templated helpers like Html.EditorForModel() and Html.EditorFor()) rather than having to explicitly specifying everything in your view.

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• ASP.NET MVC, Web API, Razor and Open Source

  - by ScottGu

  Microsoft has made the source code of ASP.NET MVC available under an open source license since the first V1 release. We’ve also integrated a number of great open source technologies into the product, and now ship jQuery, jQuery UI, jQuery Mobile, jQuery Validation, Modernizr.js, NuGet, Knockout.js and JSON.NET as part of it. I’m very excited to announce today that we will also release the source code for ASP.NET Web API and ASP.NET Web Pages (aka Razor) under an open source license (Apache 2.0), and that we will increase the development transparency of all three projects by hosting their code repositories on CodePlex (using the new Git support announced last week). Doing so will enable a more open development model where everyone in the community will be able to engage and provide feedback on code checkins, bug-fixes, new feature development, and build and test the products on a daily basis using the most up-to-date version of the source code and tests. We will also for the first time allow developers outside of Microsoft to submit patches and code contributions that the Microsoft development team will review for potential inclusion in the products. We announced a similar open development approach with the Windows Azure SDK last December, and have found it to be a great way to build an even tighter feedback loop with developers – and ultimately deliver even better products as a result. Very importantly - ASP.NET MVC, Web API and Razor will continue to be fully supported Microsoft products that ship both standalone as well as part of Visual Studio (the same as they do today). They will also continue to be staffed by the same Microsoft developers that build them today (in fact, we have more Microsoft developers working on the ASP.NET team now than ever before). Our goal with today’s announcement is to increase the feedback loop on the products even more, and allow us to deliver even better products.  We are really excited about the improvements this will bring. Learn More You can now browse, sync and build the source tree of ASP.NET MVC, Web API, and Razor on the http://aspnetwebstack.codeplex.com web-site.  The Git repository on the site is the live RC milestone development tree that the team has been working on the last several weeks, and the tree contains both the runtime sources + tests, and is buildable and testable by anyone.  Because the binaries produced are bin-deployable, this allows you to compile your own builds and try product updates out as soon as they are checked-in. You can also now contribute directly to the development of the products by reviewing and sending feedback on code checkins, submitting bugs and helping us verify fixes as they are checked in, suggesting and giving feedback on new features as they are implemented, as well as by submitting code fixes or code contributions of your own. Note that all code submissions will be rigorously reviewed and tested by the ASP.NET MVC Team, and only those that meet an extremely high bar for both quality and design/roadmap appropriateness will be merged into the source. Summary All of us on the team are really excited about today’s announcement – it has been something we’ve been working toward for many years.  The tighter feedback loop is going to enable us to build even better products, and take ASP.NET to the next level in terms of innovation and customer focus. Thanks, Scott P.S. In addition to blogging, I use Twitter to-do quick posts and share links. My Twitter handle is: @scottgu

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• Hello World - My Name is Christian Finn and I'm a WebCenter Evangelist

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Good Morning World! I'd like to introduce a new member of the Oracle WebCenter Team, Christian Finn. We decided to let him do his own intros today. Look for his guest posts next week and he'll be a frequent contributor to WebCenter blog and voice of the community. Hello (Oracle) World! Hi everyone, my name is Christian Finn. It’s a coder’s tradition to have “hello world” be the first output from a new program or in a new language. While I have left my coding days far behind, it still seems fitting to start my new role here at Oracle by saying hello to all of you—our customers, partners and my colleagues. So by way of introduction, a little background about me. I am the new senior director for evangelism on the WebCenter product management team. Not only am I new to Oracle, but the evangelism team is also brand new. Our mission is to raise the profile of Oracle in all of the markets/conversations in which WebCenter competes—social business, collaboration, portals, Internet sites, and customer/audience engagement. This is all pretty familiar turf for me because, as some of you may know, until recently I was the director of product management at Microsoft for Microsoft SharePoint Server and several other SharePoint products. And prior to that, I held management roles at Microsoft in marketing, channels, learning, and enterprise sales. Before Microsoft, I got my start in the industry as a software trainer and Lotus Notes consultant. I am incredibly excited to be joining Oracle at this time because of the tremendous opportunity that lies ahead to improve how people and businesses work. Of all the vendors offering a vision for social business, Oracle is unique in having best of breed strength in market (or coming soon) in all three critical areas: customer experience management; the middleware and back-end applications that run your business; and in the social, collaboration, and content technologies that are the connective tissue between them. Everyone else can offer one or two of the above, but not all three unified together. So it is a great time to come board and there’s a fantastic team of people hard at work on building great products for you. In the coming weeks and months you’ll be hearing much more from us. For now, we’ll kick things off with some blog posts here on the WebCenter blog. Enjoy the reads and please share your thoughts with me over Twitter on @cfinn.

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• Google, typography, and cognitive fluency for persuasion

  - by Roger Hart

  Cognitive fluency is - roughly - how easy it is to think about something. Mere Exposure (or familiarity) effects are basically about reacting more favourably to things you see a lot. Which is part of why marketers in generic spaces like insipid mass-market lager will spend quite so much money on getting their logo daubed about the place; or that guy at the bus stop starts to look like a dating prospect after a month or two. Recent thinking suggests that exposure effects likely spin off cognitive fluency. We react favourably to things that are easier to think about. I had to give tech support to an older relative recently, and suggested they Google the problem. They were confused. They could not, apparently, Google the problem, because part of it was that their Google toolbar had mysteriously vanished. Once I'd finished trying not to laugh, I started thinking about typography. This is going somewhere, I promise. Google is a ubiquitous brand. Heck, it's a verb, and their recent, jaw-droppingly well constructed Paris advert is more or less about that ubiquity. It trades on Google's integration into any information-seeking behaviour. But, as my tech support encounter suggests, people settle into comfortable patterns of thinking about things. They build schemas, and altering them can take work. Maybe the ubiquity even works to cement that. Alongside their online effort, Google is running billboard campaigns to advertise Chrome, a free product in a crowded space. They are running these ads in some kind of kooky Calibri / Comic Sans hybrid. Now, at first it seems odd that one of the world's more ubiquitous brands needs to run a big print campaign in public places - surely they have all the fluency they need? Well, not so much. Chrome, after all, is not the same as their core product, so there's some basic awareness work to do, and maybe a whole new batch of exposure effect to try and grab. But why the typeface? It's heavily foregrounded, and the ads are extremely textual. Plus, don't we all know that jovial, off-beat fonts look unprofessional, or something? There's a whole bunch of people who want (often rightly) to ban Comic Sans I wonder, though. Are Google trying to subtly disrupt cognitive fluency? There's an interesting paper (pdf) about - among other things - the effects of typography on they way people answer survey questions. Participants given the slightly harder to read question gave more abstract answers. The paper references other work suggesting that generally speaking, less-fluent question framing elicits more considered answers. The Chrome ad typeface is less fluent for print. Reactions may therefore be more considered, abstract, and disruptive. Is that, in fact, what Google need? They have brand ubiquity, but they want here to change accustomed behaviour, to get people to think about changing their browser. Is this actually a very elegant piece of persuasive information design? If you think about their "what is a browser?" vox pop research video, there's certainly a perceptual barrier they're going to have to tackle somehow.

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