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  • Safely deploying changes to production servers

    - by oazabir
    When you deploy incremental changes on a production server, which is running and live all the time, you some times see error messages like “Compiler Error Message: The Type ‘XXX’ exists in both…”. Sometimes you find Application_Start event not firing although you shipped a new class, dll or web.config. Sometimes you find static variables not getting initialized and so on. There are so many weird things happen on webservers when you incrementally deploy changes to the server and the server has been up and running for several weeks. So, I came up with a full proof house keeping steps that we always do whenever we deploy some incremental change to our websites. These steps ensure that the web sites are properly recycled , cached are cleared, all the data stored at Application level is initialized. First of all you should have multiple web servers behind load balancer. This way you can take one server our of the production traffic, do your deployment and house keeping tasks like restarting IIS, and then put it back. Then you can do it for the second server and so on. This ensures there’s no outage for customer. If you can do it reasonable fast, hopefully customers won’t notice discrepancy between the servers some having new code and some having old code. You should only do this when your changes aren’t drastic. For ex, you aren’t delivering a complete revamped UI. In that case, some users hitting server1 with latest UI will suddenly get a completely different experience and then on next page refresh, they might hit server2 with old code and get a totally different experience. This works for incremental non-dramatic changes only.   During deployment you should follow these steps: Take server X out of load balancer so that it does not get any traffic. Stop all windows services on the server. Stop IIS. Delete the Temporary ASP.NET folders of all .NET versions incase you have multiple .NET versions running. You can follow this link. Deploy the changes. Flush any distributed cache you have, for ex, Velocity or Memcached. Start IIS. Start the windows services on the server. Warm up all websites by hitting major URLs on the websites. You should have some automated script to do this. You can use tinyget to hit some major URLs, especially pages that take a lot of time to compile. Read my post on keeping websites warm with zero coding. Put server X back to load balancer so that it starts receiving traffic. That’s it. It should give you a clean deployment and prevent unexpected errors. You should print these steps and hang on the desk of your deployment guys so that they never forget during deployment pressure.

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  • Oracle European Launch Event: Oracle Database In-Memory

    - by A&C Redaktion
    am 17. Juni wird Andy Mendelsohn,  Oracle Executive Vice President Database Server Technologies, als Keynote Speaker den europäischen Launch von  Oracle Database In-Memory  in Frankfurt im Radisson Blue Hotel eröffnen. Dieses Thema ist für unsere Partner und Kunden von zentraler Bedeutung. Daher ist auch die Agenda dieses Launch Events einzigartig:Neben Vorträgen von Betakunden (Postbank und Cern), dem Analysten von IDC, der auch beim HQ Launch eine Woche zuvor in Redwood Shores mit Larry Ellison auf der Bühne stehen wird, und weiteren Oracle-Experten finden auch Live Demos statt. Eine Podiumsdiskussion rundet das Programm ab. Parallel zum Event werden Presse- und Analystengespräche geführt.Mit der neuen, bahnbrechenden Oracle Database In-Memory Option profitieren Kunden von einer erheblich beschleunigten Datenbankleistung für Analytics, Data Warehousing, Reporting und Online Transaction Processing (OLTP).Das ist so revolutionär, dass wir hiermit alle unsere Partner und ihre Endkunden zu diesem herausragenden Event herzlich einladen .Hier können Sie sich und Ihre Endkunden zu dieser exklusiven Live-Veranstaltung anmelden

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  • Oracle European Launch Event: Oracle Database In-Memory

    - by A&C Redaktion
    am 17. Juni wird Andy Mendelsohn,  Oracle Executive Vice President Database Server Technologies, als Keynote Speaker den europäischen Launch von  Oracle Database In-Memory  in Frankfurt im Radisson Blue Hotel eröffnen. Dieses Thema ist für unsere Partner und Kunden von zentraler Bedeutung. Daher ist auch die Agenda dieses Launch Events einzigartig:Neben Vorträgen von Betakunden (Postbank und Cern), dem Analysten von IDC, der auch beim HQ Launch eine Woche zuvor in Redwood Shores mit Larry Ellison auf der Bühne stehen wird, und weiteren Oracle-Experten finden auch Live Demos statt. Eine Podiumsdiskussion rundet das Programm ab. Parallel zum Event werden Presse- und Analystengespräche geführt.Mit der neuen, bahnbrechenden Oracle Database In-Memory Option profitieren Kunden von einer erheblich beschleunigten Datenbankleistung für Analytics, Data Warehousing, Reporting und Online Transaction Processing (OLTP).Das ist so revolutionär, dass wir hiermit alle unsere Partner und ihre Endkunden zu diesem herausragenden Event herzlich einladen .Hier können Sie sich und Ihre Endkunden zu dieser exklusiven Live-Veranstaltung anmelden

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  • Three Qualities of Effective Medical Practice Websites

    Many medical practices now have websites for their physicians. Since physician practices are often quoted outrageously high fees to develop medical practice websites, some doctors try to bypass these services and build the practice website on their own. NOT a good idea unless you are a trained webmaster with an excellent knowledge of design and function!

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  • An Introduction to Information Rights Management in Exchange 2010

    If you’re a Systems Administrator concerned about information security, you could do worse than implementing Microsoft’s Information Rights Management system; especially if you already have Active Directory Rights Management Services in place. Elie Bou Issa talks Hub Servers, Transport Protection Rules and Outlook integration in this excellent guide to getting started with IRM.

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  • Tests unitaires d'un DomainService WCF RIA : DomainServiceTestHost, un tutoriel de Kyle McClellan, traduit par Deepin Prayag

    Citation: Étant donné que WCF RIA Services emploie un « pipeline pattern » pour invoquer vos opérations DomainService, il n'est pas toujours évident de savoir comment les tester. Dans cette série d'articles nous allons voir un petit DomainService et comment le tester. Entre autres nous allons voir comment implémenter une IDomainServiceFactory personnalisée, comment implémenter le pattern Repository, et comment utiliser la DomainServiceTestHos...

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  • Caliber Point Launches Republic, A Platform-Based Multi-Tenant HR Service Delivery Solution

    - by jay.richey
    Caliber Point Business Solutions Ltd., a leading Business Process Outsourcing (BPO) service provider and a Hexaware Technologies subsidiary, today announced the launch of Republic - their multi-tenant HR services delivery solution. Built on the Oracle E-Business Suite Release 12, this ready to use platform will cater to multiple clients under a secure and shared environment. This launch will identify Caliber Point as one of the first BPO service providers in India and one of the few in the world to provide a complete platform-based BPO service. More at http://bit.ly/9yyJDW

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  • Development: SDK for Social Net

    - by loldop
    I have a task: development sdk for social networking service like facebook, twitter and etc. At now i'm developing facebook-extension-sdk which based on facebook-ios-sdk 3.0. But not all social networking services have good sdks. And all time i improved my facebook-extension-sdk, when i see ugly code :( Please, advise me good techniques to development these sdks (like design-patterns or your own experience or good books/sites). Thanks!

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  • SQLBeat Podcast – Episode 7 – Niko Neugebauer, Linguist, SQL MVP and Hekaton Lover

    - by SQLBeat
    In this episode of the SQLBeat Podcast I steal Niko Neugebaur away from his guarded post at the PASS Community Zone at Summit 2012 in Seattle to chat with me about several intriguing topics. Mainly we discuss Hekaton and in memory databases, languages of all sorts, Microsoft’s direction, Reporting Services and Java. Or was that Java Script? Probably best that I stick with what I know and that is SQL Server. Niko, as always, is thoughtful and straightforward, congenial and honest. I like that about him and I know you will too. Enjoy! Download the MP3

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  • Keyword Optimization Tips That Work

    As an online marketer or business owner who is advertising and promoting products and services online, one of the significant selling methods you ought to be acquainted with and be aware of is on page keyword optimization. Keyword optimization is an essential part in the SEO process.

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  • Legend of Zelda: Pot Smasher [Video]

    - by Jason Fitzpatrick
    Admit it, your favorite part of playing The Legend of Zelda games is wantonly smashing the crap out of unsuspecting pots. When we play games in The Legend of Zelda franchise, we like to think that we’re single handedly keeping the entire Potters’ Guild of Hyrule employed. [via Geeks Are Sexy] Secure Yourself by Using Two-Step Verification on These 16 Web Services How to Fix a Stuck Pixel on an LCD Monitor How to Factory Reset Your Android Phone or Tablet When It Won’t Boot

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  • RightNow CX Cloud Service Combined with Oracle Fusion CRM in the Cloud

    - by Richard Lefebvre
    ·        The May 2012 release of Oracle’s RightNow CX Cloud Service, the customer experience suite, is now integrated with Oracle Fusion CRM, helping organizations to achieve sustainable business growth through relevant, cross-channel customer interactions that can increase revenue opportunities and drive organizational efficiencies. Relevant Interactions Build Stronger Customer Relationships ·          Armed with a comprehensive view of all customer interactions across channels, the context and status of these interactions, and an awareness of the customer’s value to the organization, companies can now offer more relevant products and services to customers. ·         Using the combined Oracle RightNow CX Cloud Service and Oracle Fusion CRM solutions, organizations can increase customer retention, drive higher levels of customer advocacy, and increase sales conversion rates with tools designed to: - Provide a complete, cross-channel view of the customer to sales, marketing and service. - Empower sales and service departments to easily collaborate to proactively solve customer issues, using opportunities to provide purchase advice at the right time and with the right solutions. - Allow sales to easily review service history in preparation for sales calls. - Enable agents to understand customer value based upon prior buying habits and existing opportunities. Deeper Insight Enables Targeted, Personalized Opportunities ·          The combination of Oracle RightNow CX Cloud Service and Oracle Fusion CRM allows sales and marketing organizations to simultaneously leverage service interactions from RightNow CX and sales prediction and segmentation capabilities from Fusion Sales. This helps companies to: - Better match products and services to specific customer needs based on customer service history.  - Deliver targeted, personalized interactions intended to help customers derive more value from purchases and to inform future buying decisions. - Identify new opportunities to increase deal size and conversion rates. Supporting Quotes ·         “Every interaction is a relationship opportunity to grow your business. When these interactions are relevant and add value for customers, customers are more likely to trust the relationship and seek purchase advice,” said David Vap, group vice president, Oracle. “This customer trust provides an opportunity to increase customer product adoption and to reduce the cost of customer acquisition, thereby increasing company profitability.” Supporting Resources ·         Oracle Fusion CRM ·         Oracle Fusion Applications ·         Oracle RightNow CX Cloud Service ·         OracleCRM on Facebook ·         OracleCRM on YouTube

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  • Dans le Cloud computing, un tutoriel pour débutant, traduit par Nicolas vieux et Vincent Viale

    Qu'est-ce que le Cloud computing ? Le Cloud computing est devenu le nouveau mot à la mode tirée en grande partie par le marketing et les offres de services de grands groupes comme Google, IBM et Amazon. Cloud computing est la prochaine étape dans l'évolution d'Internet. Cloud computing fournit le moyen par lequel tout - de la puissance de calcul de l'infrastructure informatique, des applications, des processus d'affaires pour une autoentreprise - peut être livré comme un service où et quand vous en avez besoin.

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  • Oracle releases new Java Embedded products

    - by Henrik Stahl
    With less than one week to go to JavaOne 2012, we've spiced things up a little by releasing not one but two net new embedded Java products. This is an important step towards realizing the vision of Java as the standard platform for the Internet of Things that I outlined in a recent blog post. The two new products are: Java ME Embedded 3.2. Based on same code as the widely deployed Oracle Java Wireless Client for feature phones, this new product provides a Java ME implementation optimized for very small microcontroller-based devices and adds - among other things - a new Device Access API that enables interaction with peripherals common in edge devices such as various types of sensors. In addition to the new Java ME Embedded platform, we have also released an update of the Java ME SDK which adds support for the development of small embedded devices. Java Embedded Suite 7.0. This is an integrated middleware stack for embedded devices, incorporating Java SE Embedded and versions of JavaDB, GlassFish and a Web Services stack optimized for remote operation and small footprint. A typical Internet of Things (or M2M) infrastructure contains three types of compute nodes: The edge device which is typically a sensor or control point of some kind. These devices can be connected directly to a backend through a mobile network if they are installed in - for example - a remote vending machine; or, they can be part of a local short-range network and be connected to the backend through a more powerful gateway device. A gateway is the second type of compute node and acts as an aggregator and control point for a local network. A good example of this could be a generalized home Internet access point, or home gateway. Gateways are mostly using normal wall power and are used for multiple applications, deployed by multiple service providers. Finally, the last type of compute node is the normal enterprise or cloud backend. Java ME Embedded and Java Embedded Suite are perfect base software stacks for the edge devices and the gateway respectively, providing the Java promise of a platform independent runtime and a complete set of libraries as well as allowing a programmer to focus on the business logic rather than plumbing. We are very thrilled with these new releases that open up exciting opportunities for Java developers to extend services and enterprise applications in ways that will make organizations more efficient and touch our daily lives. To find out more, come to the JavaOne conference (for technical content) and to the Java Embedded @ JavaOne subconference (for business content). There will be plenty of cool demos showing complete end-to-end applications, provided by Oracle and our partners, as well as keynotes and numerous sessions where you can learn more about the technology and business opportunities.

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  • Silverlight Cream for March 05, 2011 -- #1053

    - by Dave Campbell
    In this all-sumbittal (while I was at MVP11) Issue: Michael Washington(-2-), goldytech, JFo, Andrea Boschin, Jonathan Marbutt, Gregor Biswanger, Michael Wolf, and Peter Kuhn. Above the Fold: Silverlight: "A Simple Bindable CheckboxList Control" Jonathan Marbutt WP7: "Struggles with the Panorama Control" JFo Lightswitch: "HTML (including HTML 5) and LightSwitch at the same time?" Michael Washington From SilverlightCream.com: LightSwitch vs HTML 5 ? In his first post-MVP11 post, Michael Washington takes on HTML5 with a Lightswitch discussion. Good discussion follows in the comments also. HTML (including HTML 5) and LightSwitch at the same time? Michael Washington's 2nd post is a great tutorial on creating a re-usable business layer with Lightswitch... all good stuff, and look for more from Michael as Lightswitch matures. How to add Computed Properties in WCF Ria Services on client goldytech has a new post up about providing real-time solutions to client-side calculations with WCF RIA services. Struggles with the Panorama Control JFo details a problem he had with the Panorama control on WP7... detailing 4 problems she had and her solutions... well thought-out explanations too.. a definite good read... and another blogger to add to my list! Windows Phone 7 - Part #7: Understanding Push Notifications Andrea Boschin has part 7 of his WP7 series up at SilverlightShow, concentrating on Push Notifications this time out... great explanation of push notifications in this tutorial from the service and phone side with a working sample to boot. A Simple Bindable CheckboxList Control Jonathan Marbutt took a completely different direction than most and created his own Bindable CheckboxList by starting with ContentControl rather than a Listbox as most do... pretty cool and all the source. Own routed events in Silverlight I met Gregor Biswanger at the MVP Summit and asked him to send me his blog run through Microsoft Translator ... here's a great post on routed events he did back in November... and a discussion of his CallMethodAction Behavior... which looks like another good post subject! Creating a Silverlight Out-of-Browser Splash Screen Michael Wolf has a post up discussing OOB splash screens... I like his "White screen of Awesome" definition ... I'm very familiar with that :) ... check out his solution for getting around that white screen, and lots of external links too. XNA for Silverlight developers: Part 5 - Input (touch + gestures) Peter Kuhn has Part 5 in his tutorial series on XNA for Silverlight devs up at SilverlightShow... this time covering touch and gestures ... how to enable and read gestures, and the difference between Silverlight and XNA in the touch department. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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  • links for 2010-05-21

    - by Bob Rhubart
    Stewart Bryson: Rittman Mead America is Recruiting "We don’t employ any junior consultants," writes Bryson, "so you would have to be highly experienced with some or all of the Oracle BI Stack (OBIEE, OWB, ODI, the Oracle Database, Hyperion), preferably have consulting experience, and excellent client-facing skills. Our consultants also provide all of our training services, and most of us write and speak at conferences, so being articulate and passionate about Oracle BI is another requirement. (tags: jobs employment consultants oracle businessintelligence)

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  • Keywords - What Are Keywords?

    Starting your own internet business is far more than designing and creating a website to sell your products and/or services. Before you do anything you need to find out if people are buying your products online and more importantly how they will find your website to buy your products. Just having a website is only part of the story of making money online.

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  • A tiny Utility to recycle an IIS Application Pool

    - by Rick Strahl
    In the last few weeks I've annoyingly been having problems with an area on my Web site. It's basically ancient articles that are using ASP classic pages and for reasons unknown ASP classic locks up on these pages frequently. It's not an individual page, but ALL ASP classic pages lock up. Ah yes, gotta old tech gone bad. It's not super critical since the content is really old, but still a hassle since it's linked content that still gets quite a bit of traffic. When it happens all ASP classic in that AppPool dies. I've been having a hard time tracking this one down - I suspect an errant COM object I have a Web Monitor running on the server that's checking for failures and while the monitor can detect the failures when the timeouts occur, I didn't have a good way to just restart that particular application pool. I started putzing around with PowerShell, but - as so often seems the case - I can never get the PowerShell syntax right - I just don't use it enough and have to dig out cheat sheets etc. In any case, after about 20 minutes of that I decided to just create a small .NET Console Application that does the trick instead, and in a few minutes I had this:using System; using System.Collections.Generic; using System.Text; using System.DirectoryServices; namespace RecycleApplicationPool { class Program { static void Main(string[] args) { string appPoolName = "DefaultAppPool"; string machineName = "LOCALHOST"; if (args.Length > 0) appPoolName = args[0]; if (args.Length > 1) machineName = args[1]; string error = null; DirectoryEntry root = null; try { Console.WriteLine("Restarting Application Pool " + appPoolName + " on " + machineName + "..."); root = new DirectoryEntry("IIS://" + machineName + "/W3SVC/AppPools/" +appPoolName); Console.WriteLine(root.InvokeGet("Name")); root.Invoke("Recycle"); Console.WriteLine("Application Pool recycling complete..."); } catch(Exception ex) { error = "Error: Unable to access AppPool: " + ex.Message; } if ( !string.IsNullOrEmpty(error) ) { Console.WriteLine(error); return; } } } } To run in you basically provide the name of the ApplicationPool and optionally a machine name if it's not on the local box. RecyleApplicationPool.exe "WestWindArticles" And off it goes. What's nice about AppPool recycling versus doing a full IISRESET is that it only affects the AppPool, and more importantly AppPool recycles happen in a staggered fashion - the existing instance isn't shut down immediately until requests finish while a new instance is fired up to handle new requests. So, now I can easily plug this Executable into my West Wind Web Monitor as an action to take when the site is not responding or timing out which is a big improvement than hanging for an unspecified amount of time. I'm posting this fairly trivial bit of code just in case somebody (maybe myself a few months down the road) is searching for ApplicationPool recyling code. It's clearly trivial, but I've written batch files for this a bunch of times before and actually having a small utility around without having to worry whether Powershell is installed and configured right is actually an improvement. Next time I think about using PowerShell remind me that it's just easier to just build a small .NET Console app, 'k? :-) Resources Download Executable and VS Project© Rick Strahl, West Wind Technologies, 2005-2012Posted in IIS7  .NET  Windows   Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

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  • Methods to Manage/Document "one-off" Reports

    - by Jason Holland
    I'm a programmer that also does database stuff and I get a lot of so-called one-time report requests and recurring report requests. I work at a company that has a SQL Server database that we integrate third-party data with and we also have some third-party vendors that we have to use their proprietary reporting system to extract data in flat file format from that we don't integrate into SQL Server for security reasons. To generate many of these reports I have to query data from various systems, write small scripts to combine data from the separate systems, cry, pull my hair, curse the last guy's name that made the report before me, etc. My question is, what are some good methods for documenting the steps taken to generate these reports so the next poor soul that has to do them won't curse my name? As of now I just have a folder with subfolders per project with the selects and scripts that generated the last report but that seems like a "poor man's" solution. :)

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  • links for 2011-02-16

    - by Bob Rhubart
    On the Software Architect Trail Software architect is the #1 job, according to a 2010 CNN-Money poll. In this article in Oracle Magazine, several members of the OTN architect community talk about the career paths that led them to this lucrative role.  (tags: oracle oraclemagazine softwarearchitect) Oracle Technology Network Architect Day: Denver Registration opens soon for this event to be held in Denver on March 23, 2011.  (tags: oracle otn entarch) How the Internet Gets Inside Us : The New Yorker "It isn’t just that we’ve lived one technological revolution among many; it’s that our technological revolution is the big social revolution that we live with." - Adam Gopnik (tags: internet progress technology innovation) The Insider Threat: Understand and Mitigate Your Risks: CSO Webcast February 23, 2011 at 1:00 PM EST/ 10:00 AM PST .  Speakers: Randy Trzeciak, lead for the CERT Insider Threat research team, and  Roxana Bradescu, Director of Database Security at Oracle. (tags: oracle CERT security) The Tom Kyte Blog: An Interesting Read... Tom looks at "an internet security firm brought down by not following the most *basic* of security principals." (tags: security oracle) Jason Williamson: Oracle as a Service in the Cloud "It is not trivial to migrate large amounts of pre-relational or 'devolved' relational data. To do this, we again must revert back to a tight roadmap to migration and leverage the growing tools and services that we have." - Jason Williamson (tags: oracle cloud soa) Edwin Biemond: Java / Oracle SOA blog: Building an asynchronous web service with JAX-WS "Building an asynchronous web service can be complex especially when you are used to synchronous Web services where you can wait for the response in your favorite tool." - Oracle ACE Edwin Biemond (tags: oracle oracleace java soa) Shared Database Servers (The SaaS Report) "Outside the virtualization world, there are capabilities of Oracle Database which can be used to prevent resource contention and guarantee SLA." - Shivanshu Upadhyay (tags: oracle database cloud SaaS) White Paper: Experiencing the New Social Enterprise "Increasingly organizations recognize the mandate to create a modern user experience that transforms existing business processes and increases business efficiency and agility." (tags: e20 enterprise2.0 socialcomputing oracle) Clusterware 11gR2 - Setting up an Active/Passive failover configuration Gilles Haro illustrates the steps necessary to achieve "a fully operational 11gR2 database protected by automatic failover capabilities." (tags: oracle clusterware) Oracle ERP: How to overcome local hurdles in a global implementation "The corporate world becomes a global village as many companies expand their business and offices around different countries and even continents. And this number keeps increasing. This globalization raises interesting questions..." - Jan Verhallen (tags: oracle capgemini entarch erp) Webcast: Successful Strategies for Optimizing Your Data Warehouse. March 3. 10 a.m. PT/1 p.m. ET Thursday, March 3, 2011. 10 a.m. PT/1 p.m. ET. Speakers: Mala Narasimharajan (Senior Product Marketing Manager, Oracle Data Integration) and Denis Gray (Principal Product Manager, Oracle Data Integration) (tags: oracle dataintegration datawarehousing)

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  • Five Things Learned at the BSR Conference in San Francisco on Nov 2nd-4th

    - by Evelyn Neumayr
    The BSR Conference 2011—“Redefining Leadership”—held from Nov 2nd to Nov 4th in San Francisco, with Oracle as one of the main sponsors, saw senior business executives, civil society representatives, and other experts from around the world gathering to share strategies and insights on the future of sustainability. The general conference sessions kicked off on November 2nd with a plenary address by former U.S. Vice President Al Gore. Other sessions were presented by CEOs of the caliber of Carl Bass (Autodesk), Brian Dunn (Best Buy), Carlos Brito (Anheuser-Busch InBev) and Ofra Strauss (Strauss Group). Here are five key highlights from the conference: 1.      The main leadership challenge is integrating sustainability into core business functions and overcoming short-termism. The “BSR GlobeScan State of Sustainable Business Poll 2011” - a survey of nearly 500 business leaders from 300 member companies - shows that 84% of respondents are optimistic that global businesses will embrace CSR/sustainability as part of their core strategies and operations in the next five years but consider integrating sustainability into their core business functions the key challenge. It is still difficult for many companies that are committed to the sustainability agenda to find investors that understand the long-term implications and as Al Gore said “Many companies are given the signal by the investors that it is the short term results that matter and that is a terribly debilitating force in the market.” 2.      Companies are required to address increasing compliance requirements and transparency in their supply chain, especially in relation with conflict minerals legislation and water management. The Dodd-Frank legislation, OECD guidelines, and the upcoming Securities and Exchange Commission (SEC) rules require companies to monitor upstream the sourcing of tin, tantalum, tungsten, and gold, but given the complexity of this issue companies need to collaborate and partner with peer companies in their industry as well as in other industries to understand how to address conflict minerals in their supply chains. The Institute of Public and Environmental Affairs’ (IPE) China Water Pollution Map enables the public to access thousands of environmental quality, discharge, and infraction records released by various government agencies. Empowered with this information, the public has the opportunity to place greater pressure on polluting companies to comply with environmental standards and create solutions to improve their performance. 3.      A new standard for reporting on supply chain greenhouse gas emissions is available. The New “Scope 3” Supply Chain Greenhouse Gas Inventory Standard, released on October 4th 2011, is the only international greenhouse gas emissions standard that accounts for the full lifecycle of a company’s products. It provides a framework for companies to account for indirect emissions outside of energy use, such as transportation, manufacturing, and distribution, and it incorporates both upstream and downstream impacts of a product. With key investors now listing supplier vulnerability to rising energy prices and disruptions of service as a key concern, greenhouse gas (GHG) management isn’t just for leading companies but a necessity for any business. 4.      Environmental, social, and corporate governance (ESG) reporting is becoming increasingly important to investors and other stakeholders. While European investors have traditionally driven the ESG agenda, U.S. investors are increasingly including ESG data in their analyses. This trend will likely increase as stakeholders continue to demand that an ESG lens be applied to their investments. Investors are increasingly looking to partner on sustainability, as they see the benefits of ESG providing significant returns on investment. 5.      Software companies are offering an increasing variety of solutions to help drive changes and measure performance internally, in supply chains, and across peer companies. The significant challenge is how to integrate different software systems to facilitate decision-making based on a holistic understanding of trade-offs. Jon Chorley, Chief Sustainability Officer and Vice President, Supply Chain Management Product Strategy at Oracle was a panelist in the “Trends in Sustainability Software” session and commented that, “How we think about our business decisions really comes down to how we think about cost. And as long as we don’t assign a cost to things that have an environmental impact or social impact, then we make decisions based on incomplete information. If we could include that in the process that determines ‘Is this product profitable? we would then have a much better decision.” For more information on BSR visit www.brs.org. You can also view highlights of the plenary session at http://www.bsr.org/en/bsr-conference/session-summaries/2011. Oracle is proud to be a sponsor of this BSR conference. By Elena Avesani, Principal Product Strategy Manager, Oracle          

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