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  • Tellago announces SQL Server 2008 R2 BI quick adoption programs

    - by Vishal
    During the last year, we (Tellago) have been involved in various business intelligence initiatives that leverage some emerging BI techniques such as self-service BI or complex event processing (CEP). Specifically, in the last few months, we have partnered with Microsoft to deliver a series of events across the country where we present the different technologies of the SQL Server 2008 R2 BI stack such as PowerPivot, StreamInsight, Ad-Hoc Reporting and Master Data Services. As part of those events, we try to go beyond the traditional technology presentation and provide a series of best practices and lessons we have learned on real world BI projects that leverage these technologies. Now that SQL Server 2008 R2 has been released to manufacturing, we have launched a series of quick adoption programs that are designed to help customers understand how they can embrace the newest additions to Microsoft's BI stack as part of their IT initiatives. The programs are also designed to help customers understand how the new SQL Server features interact with established technologies such as SQL Server Analysis Services or SQL Server Integration Services. We try to keep these adoption programs very practical by doing a lot of prototyping and design sessions that will give our customers a practical glimpse of the capabilities of the technologies and how they can fit in their enterprise architecture roadmap. Here is our official announcement (you can blame my business partner, BI enthusiast, and Tellago's CEO Elizabeth Redding for the marketing pitch ;)): Tellago Marks Microsoft's SQL Server 2008 R2 Launch With Business Intelligence Quick Adoption Program Microsoft launched SQL Server 2008 R2 last week, which delivers several breakthrough business intelligence (BI) capabilities that enable organizations to:  Efficiently process, analyze and mine data Improve IT and developer efficiency Enable highly scalable and well-managed Business Intelligence on a self-service basis for business users The release offers a new feature called PowerPivot, which enables self service BI through connecting business users directly to enterprise data sources and providing improved reporting and analytics. The release also offers Master Data Management which helps enterprises centrally manage critical data assets company-wide and across diverse systems, enabling increased integrity of information over time. Finally, the release includes StreamInsight, which is a framework for implementing Complex Event Processing (CEP) applications on the Microsoft platform. With StreamInsight, IT organizations can implement the infrastructure to process a large volume of events near real time, execute continuous queries against event streams and enable real time business intelligence. As a thought leader in the Business Intelligence community, Tellago has recognized the occasion by launching a series of quick adoption programs to enable the adoption of this new BI technology stack in your enterprise. Our Quick Adoption programs are designed to help you: Brainstorm BI solution options  Architect initial infrastructure components Prototype key features of a solution As a 2-3 day program, our approach is more efficient and cost effective than a traditional Proof of Concept because it allows you to understand the new SQL Server 2008 R2 feature set  while seeing directly how you can leverage it for your business intelligence needs. If you are interested in learning more about the BI capabilities of Microsoft's Business Intelligence stack, including SQL Server 2008 R2, we can help.  As industry experts and software content advisers to Microsoft, Tellago is the place where ideas meet technology expertise.  Let us help you see for yourself the advantages that you can gain from Microsoft's  SQL Server 2008 R2. Email or call for more information - [email protected] or 847-925-2399.

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  • Walking to the North Pole to raise money to protect children from cruelty.

    - by jessica.ebbelaar
    Hi, my name is Luca. I joined Oracle in 2005 and I am currently working as a Dell EMEA Channel Manager UK, Ireland and Iberia and I am responsible for the Oracle Dell relationship for the above 3 countries. On the 31st of March 2011 I will set out to complete the ultimate challenge. I will walk and ski across the frozen Arctic to the Top of The World: the GEOGRAPHIC North Pole. While dragging all my supplies over 60 Nautical miles of moving sea ice, in temperatures as low as minus 30 degrees Celsius. I will spend 8 to 10 days preparing, working, living and travelling to the North Pole to 90 degree north. In November I spent a full week of training for this trip.( watch my video). This gave me the opportunity to meet the rest of the team, testing all the gear and carrying an 18inch tyre around the country side for 8 hours per day. I am honored to embark this challenging journey to support the National Society for the Prevention of Cruelty to Children (NSPCC). The NSPCC helped more than 750,000 young people to speak out for the first time about abuse they had suffered. I am a firm believer that in order to build a stronger, healthier and wiser society we need to support and help future generations from the beginning of their life journey. This is why cruelty to children must stop. FULL STOP.   Through Virgin Money Giving, you can sponsor me and donations will be quickly processed and passed to NSPCC. Virgin Money Giving is a non-profit organization and will claim gift aid on a charity's behalf where the donor is eligible for this. If you are a UK tax payer please don't forget to select Gift Aid. Gift Aid is great because it means charities get extra money added to their donations at no extra cost to the donor. For every £1 donated, the charity currently receives £1.28 when you add Gift Aid. Anyone who would like to find out more can visit my Facebook page ‘Luca North Pole charity fundraising trip’ I really appreciate all your support and thank you for supporting the NSPCC. Tags van Technorati: Channel Manager,challenge,Arctic,North Pole,NSPCC,cruelty to children,Luca North Pole charity fundraising trip. If fou have any questions related to this article contact [email protected].

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  • Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic

    - by Asian Angel
    Are you looking for a way to manage your Twitter, Facebook, Google Buzz, LinkedIn, and Foursquare accounts all in one place? Using the Seesmic Web App for Chrome and Iron you can access your favorite accounts and manage them in a single, simple-to-use interface. A feature that we loved from the start was the ability to access Twitter without creating a special Seesmic account. And in these days of multiple accounts who needs another one to complicate things up? All that you need to do is to sign in with your user name/e-mail along with your password. You do have to authorize access for Seesmic to connect with your account but the whole process (login & authorization) is handled in a single window instance. Now on to a quick look at some of the UI features… The sidebar allows you to add additional columns to the main interface, set your favorite location for Trends, and tie in additional social services as desired. You can also access additional options and controls in the upper right corner. When you are ready to start tweeting click in the blank at the top and enter your text, etc. in the convenient drop-down window that appears. Another nice perk is the ability to switch to a black and grey theme if the white is too bright for your needs. The Seesmic web app provides a simple-to-use, highly efficient way to manage your Twitter account and other favorite social services in a single tab interface. Seesmic [Chrome Web Store] Latest Features How-To Geek ETC Should You Delete Windows 7 Service Pack Backup Files to Save Space? What Can Super Mario Teach Us About Graphics Technology? Windows 7 Service Pack 1 is Released: But Should You Install It? How To Make Hundreds of Complex Photo Edits in Seconds With Photoshop Actions How to Enable User-Specific Wireless Networks in Windows 7 How to Use Google Chrome as Your Default PDF Reader (the Easy Way) Manage Your Favorite Social Accounts in Chrome and Iron with Seesmic E.T. II – Extinction [Fake Movie Sequel Video] Remastered King’s Quest Games Offer Classic Gaming on Modern Machines Compare Your Internet Cost and Speed to Global Averages [Infographic] Orbital Battle for Terra Wallpaper WizMouse Enables Mouse Over Scrolling on Any Window

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  • SBUG Session: The Enterprise Cache

    - by EltonStoneman
    [Source: http://geekswithblogs.net/EltonStoneman] I did a session on "The Enterprise Cache" at the UK SOA/BPM User Group yesterday which generated some useful discussion. The proposal was for a dedicated caching layer which all app servers and service providers can hook into, sharing resources and common data. The architecture might end up like this: I'll update this post with a link to the slide deck once it's available. The next session will have Udi Dahan walking through nServiceBus, register on EventBrite if you want to come along. Synopsis Looked at the benefits and drawbacks of app-centric isolated caches, compared to an enterprise-wide shared cache running on dedicated nodes; Suggested issues and risks around caching including staleness of data, resource usage, performance and testing; Walked through a generic service cache implemented as a WCF behaviour – suitable for IIS- or BizTalk-hosted services - which I'll be releasing on CodePlex shortly; Listed common options for cache providers and their offerings. Discussion Cache usage. Different value propositions for utilising the cache: improved performance, isolation from underlying systems (e.g. service output caching can have a TTL large enough to cover downtime), reduced resource impact – CPU, memory, SQL and cost (e.g. caching results of paid-for services). Dedicated cache nodes. Preferred over in-host caching provided latency is acceptable. Depending on cache provider, can offer easy scalability and global replication so cache clients always use local nodes. Restriction of AppFabric Caching to Windows Server 2008 not viewed as a concern. Security. Limited security model in most cache providers. Options for securing cache content suggested as custom implementations. Obfuscating keys and serialized values may mean additional security is not needed. Depending on security requirements and architecture, can ensure cache servers only accessible to cache clients via IPsec. Staleness. Generally thought to be an overrated problem. Thinking in line with eventual consistency, that serving up stale data may not be a significant issue. Good technical arguments support this, although I suspect business users will be harder to persuade. Providers. Positive feedback for AppFabric Caching – speed, configurability and richness of the distributed model making it a good enterprise choice. .NET port of memcached well thought of for performance but lack of replication makes it less suitable for these shared scenarios. Replicated fork – repcached – untried and less active than memcached. NCache also well thought of, but Express version too limited for enterprise scenarios, and commercial versions look costly compared to AppFabric.

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  • Steps to deploying on Windows Azure

    - by Vincent Grondin
    Alright, these steps might be a little detailed and of few might not be necessary but still it's a pretty accurate road map to deploying on azure...     1)     Open you solution 2)      Rebuild ALL 3)      Right click on your Azure project and click "Publish" 4)      It should open a windows explorer window with your package to be uploaded (.cspkg ) and its associated configuration (.cscfg) to be uploaded too.  Keep it open, you'll need that path later on... 5)      It should also open a browser asking you to login to your passport account, please do so. 6)      After this you will be redirected to the Azure Portal where you will see your Azure Project Name below the « Projet Name » section.  Click on it. 7)      Then you should be redirected to a detailed view of your account on Azure where you will create a new service by clicking the hyperlink on the top right corner. 8)      Choose the right service type for you, most likely the "Hosted Service" type 9)      Choose a « Label » name and click « next » 10)   Choose a name for your service and validate that the name is available in the cloud by clicking the "Check Availability" button 11)   At the bottom of this same page, you can choose to create a group for your service, use no group or join an existing group.  Creating a group means that all applications that belong to the same group will see no cost to exchanging data between other applications of the same group.  Most of the time when you create a single application, creating a group is not necessary.  You should choose a region that's close to your own region. 12)   On the next window, you should see a "Production" environment and a "Staging" environment.  Beware because "Staging" and "Production" are two different environments in the cloud and applications in "Staging" even when not runing do continue to rack in charges...  Choose an environment and click "Deploy". 13)   In the following window, browse to the path where your cspkg resides and then do the same thing with your cscfg file.  Choose a name for your Label,  and click "Deploy"... 14)   From now on, the clock is ticking and unless you have free Azure hours, your credit card is being billed… 15)   Click on the « Run » button to start your application 16)   Be patient.... be very patient… 17)   Once your application has finished starting, you should see a GREEN circle on the left side of the screen indicating that your application is READY.  Click the URL to test your application and remember that if your application is a service, you have to hit the "svc" class behind the link you see there.  Something in the likes of http://testvince2.cloudapp.net/service1.svc  (this is a fictional link) 18)   Hopefully your application will show up or in the case of a service, you will see your service's wsdl meaning that everything is working fine. Happy cloud computing all!

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  • ArchBeat Link-o-Rama for 2012-03-20

    - by Bob Rhubart
    SOA! SOA! SOA!; OSB 11g Recipes and Author Interviews www.oracle.com Featured this week on the OTN Architect Homepage, along with the latest articles, white papers, blogs, events, and other resources for software architects. OTN Virtual Developer Day - Java - APAC Tuesday March 27th, 2012. 9:30 am to 2:00pm IST / 12:00pm to 4.30pm SGT / 3.00pm - 7.30pm AEDT Oracle Virtualization Newsletter - March Edition www.oracle.com News, white papers, webcasts, events, blogs, and more -- all focused on Oracle Virtualization products. 7 Signs an Enterprise is getting the post-PC thing | Ron Tolido www.capgemini.com Capgemini's Ron Tolido shares "indicators for enterprises that actually understand the power of mobility and the post-PC era." Gartner: Personal Cloud Will Replace the Personal Computer as the Center of Users' Digital Lives www.gartner.com The change, says Gartner, "will require enterprises to fundamentally rethink how they deliver applications and services to users." Northeast Ohio Oracle Users Group 2 Day Seminar - May 14-15 - Cleveland, OH www.neooug.org More than 20 sessions over 4 tracks, featuring 18 speakers, including Oracle ACE Director Cary Millsap, Oracle ACE Director Rich Niemiec, and Oracle ACE Stewart Brand. Register before April 15 and save. Oracle Hardware Systems: The Extreme Performance Tour - Dates and Locations Worldwide www.oracle.com Get the inside track on Oracle's hardware strategy and product roadmap from the people who know Oracle hardware best. And be sure to meet our global experts in the Extreme Performance exhibition area. Click the link for dates and locations worldwide. Oracle's ZFS Storage Appliance Simulator | Steen Schmidt blogs.oracle.com Take a test drive. Oracle Access Manager 11g - useful links | Dmitry Nefedkin blogs.oracle.com Dmitry Nefedkin shares a list of links to useful resources for those interested in Oracle Access Manager 11g. Oracle Linux Online Forum - March 27 event.on24.com Date: Tuesday, March 27, 2012 Time: 9:30 AM PT / 12:30 PM ET Leading Innovations in Enterprise Linux hosted by Oracle Executives Edward Screven and Wim Coekaerts. Customer Presentation: How Oracle Helps Reduce Cost and Improve Performance of Database Applications at Progressive Insurance Speaker: John Dome What's New in Oracle Linux Speakers: Waseem Daher, Chris Mason, Elena Zannoni, Lenz Grimmer Get More Value from your Linux Vendor Speakers: Sergio Leunissen, Chris Mason, Monica Kumar Thought for the Day "I have yet to see any problem, however complicated, which, when looked at in the right way, did not become still more complicated." —Poul Anderson

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  • TechEd 2012: Day 3 &ndash; Morning TFS

    - by Tim Murphy
    My morning sessions for day three were dominated by Team Foundation Server.  This has been a hot topic for our clients lately, so this topic really stuck a chord. The speaker for the first session was from Boeing.  It was nice to hear how how a company mixes both agile and waterfall project management.   The approaches that he presented were very pragmatic.  For their needs reporting is the crucial part of their decision to use TFS.  This was interesting since this is probably the last aspect that most shops would think about. The challenge of getting users to adopt TFS was brought up by the audience.  As with the other discussion point he took a very level headed stance.  The approach he was prescribing was to eat the elephant a bite at a time instead of all at once.  If you try to convert you entire shop at once the culture shock will most likely kill the effort. Another key point he reminded us of is that you need to make sure that standards and compliance are taken into account when you setup TFS.  If you don’t implement a tool and processes around it that comply with the standards bodies that govern your business you are in for a world of hurt. Ultimately the reason they chose TFS was because it was the first tool that incorporated all the ALM features that they needed. Reduced licensing cost because of all the different tools they would need to buy to complete the same tasks.  They got to this point by doing an industry evaluation.  Although TFS came out on top he said that it still has a big gap is in the Java area.  Of course in this market there are vendors helping to close that gap. The second session was on how continuous feedback in agile is a new focus in VS2012.  The problems they intended to address included cycle time and average time to repair, root cause analysis. The speakers fired features at us as if they were firing a machine gun.  I will just say that I am looking forward to digging into the product after seeing this presentation.  Beyond that I will simply list some of the key features that caught my attention. Feature – Ability to link documents into tasks as artifacts Web access portal PowerPoint storyboards Exploratory testing Request feedback (allows users to record notes, screen shots and video/audio) See you after the second half. del.icio.us Tags: TechEd,TechEd 2012,TFS,Team Foundation Server

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  • Windows Azure Learning Plan - Architecture

    - by BuckWoody
    This is one in a series of posts on a Windows Azure Learning Plan. You can find the main post here. This one deals with what an Architect needs to know about Windows Azure.   General Architectural Guidance Overview and general  information about Azure - what it is, how it works, and where you can learn more. Cloud Computing, A Crash Course for Architects (Video) http://www.msteched.com/2010/Europe/ARC202 Patterns and Practices for Cloud Development http://msdn.microsoft.com/en-us/library/ff898430.aspx Design Patterns, Anti-Patterns and Windows Azure http://blogs.msdn.com/b/ignitionshowcase/archive/2010/11/27/design-patterns-anti-patterns-and-windows-azure.aspx Application Patterns for the Cloud http://blogs.msdn.com/b/kashif/archive/2010/08/07/application-patterns-for-the-cloud.aspx Architecting Applications for High Scalability (Video) http://www.msteched.com/2010/Europe/ARC309 David Aiken on Azure Architecture Patterns (Video) http://blogs.msdn.com/b/architectsrule/archive/2010/09/09/arcast-tv-david-aiken-on-azure-architecture-patterns.aspx Cloud Application Architecture Patterns (Video) http://blogs.msdn.com/b/bobfamiliar/archive/2010/10/19/cloud-application-architecture-patterns-by-david-platt.aspx 10 Things Every Architect Needs to Know about Windows Azure http://geekswithblogs.net/iupdateable/archive/2010/10/20/slides-and-links-for-windows-azure-platform-session-at-software.aspx Key Differences Between Public and Private Clouds http://blogs.msdn.com/b/kadriu/archive/2010/10/24/key-differences-between-public-and-private-clouds.aspx Microsoft Application Platform at a Glance http://blogs.msdn.com/b/jmeier/archive/2010/10/30/microsoft-application-platform-at-a-glance.aspx Windows Azure is not just about Roles http://vikassahni.wordpress.com/2010/11/17/windows-azure-is-not-just-about-roles/ Example Application for Windows Azure http://msdn.microsoft.com/en-us/library/ff966482.aspx Implementation Guidance Practical applications for the architect to consider 5 Enterprise steps for adopting a Platform as a Service http://blogs.msdn.com/b/davidmcg/archive/2010/12/02/5-enterprise-steps-for-adopting-a-platform-as-a-service.aspx?wa=wsignin1.0 Performance-Based Scaling in Windows Azure http://msdn.microsoft.com/en-us/magazine/gg232759.aspx Windows Azure Guidance for the Development Process http://blogs.msdn.com/b/eugeniop/archive/2010/04/01/windows-azure-guidance-development-process.aspx Microsoft Developer Guidance Maps http://blogs.msdn.com/b/jmeier/archive/2010/10/04/developer-guidance-ia-at-a-glance.aspx How to Build a Hybrid On-Premise/In Cloud Application http://blogs.msdn.com/b/ignitionshowcase/archive/2010/11/09/how-to-build-a-hybrid-on-premise-in-cloud-application.aspx A Common Scenario of Multi-instances in Windows Azure http://blogs.msdn.com/b/windows-azure-support/archive/2010/11/03/a-common-scenario-of-multi_2d00_instances-in-windows-azure-.aspx Slides and Links for Windows Azure Platform Best Practices http://geekswithblogs.net/iupdateable/archive/2010/09/29/slides-and-links-for-windows-azure-platform-best-practices-for.aspx AppFabric Architecture and Deployment Topologies guide http://blogs.msdn.com/b/appfabriccat/archive/2010/09/10/appfabric-architecture-and-deployment-topologies-guide-now-available-via-microsoft-download-center.aspx Windows Azure Platform Appliance http://www.microsoft.com/windowsazure/appliance/ Integrating Cloud Technologies into Your Organization Interoperability with Open Source and other applications; business and cost decisions Interoperability Labs at Microsoft http://www.interoperabilitybridges.com/ Windows Azure Service Level Agreements http://www.microsoft.com/windowsazure/sla/

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  • European e-government Action Plan all about interoperability

    - by trond-arne.undheim
    Yesterday, the European Commission released its European eGovernment Action Plan for 2011-2015. The plan includes measures on providing deeper user empowerment, enhancing the Internal Market, more efficiency and effectiveness of public administrations, and putting in place pre-conditions for developing e-government. The Good - Defines interoperability very clearly. Calls interoperability "a pre-condition for cross-border eGovernment services" (a very strong formulation) and says interoperability "is supported by open specifications". - Uses the terminology "open specifications" which, let's face it, is pretty close to "open standards" which is the term the rest of the world would use. - Confirms that Member States are fully committed to the political priorities of the Malmö Declaration (which was all about open standards) including the very strong action: by 2013: All Member States will have incorporated the political priorities of the Malmö Declaration in their national strategies. Such tight Action Plan integration between Commission and Member State priorities has seldom been attempted before, particularly not in a field where European legal competence is virtually non-existent. What we see now, is the subtle force of soft power rather than the rough force of regulation. In this case, it is the Member States who want Europe to take the lead. Very refreshing! Some quotes that show the commitment to interoperability and open specifications: "The emergence of innovative technologies such as "service-oriented architectures" (SOA), or "clouds" of services,  together with more open specifications which allow for greater sharing, re-use and interoperability reinforce the ability of ICT to play a key role in this quest for effficiency in the public sector." (p.4) "Interoperability is supported through open specifications" (p.13) 2.4.1. Open Specifications and Interoperability (p.13 has a whole section dedicated to this important topic. Open specifications and interoperability are nearly 100% interrelated): "Interoperability is the ability of systems and machines to exchange, process and correctly interpret information. It is more than just a technical challenge, as it also involves legal, organisational and semantic aspects of handling  data" (p.13) "standards and  open platforms offer opportunities for more cost-effective use of resources and delivery of services" (p.13). The Bad Shies away from defining open standards, or even open specifications, the EU's preferred term for the key enabler of interoperability. Verdict 90/100, a very respectable score.

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  • Taking the fear out of a Cloud initiative through the use of security tools

    - by user736511
    Typical employees, constituents, and business owners  interact with online services at a level where their knowledge of back-end systems is low, and most of the times, there is no interest in knowing the systems' architecture.  Most application administrators, while partially responsible for these systems' upkeep, have very low interactions with them, at least at an operational, platform level.  Of greatest interest to these groups is the consistent, reliable, and manageable operation of the interfaces with which they communicate.  Introducing the "Cloud" topic in any evolving architecture automatically raises the concerns for data and identity security simply because of the perception that when owning the silicon, enterprises are not able to manage its content.  But is this really true?   In the majority of traditional architectures, data and applications that access it are physically distant from the organization that owns it.  It may reside in a shared data center, or a geographically convenient location that spans large organizations' connectivity capabilities.  In the end, very often, the model of a "traditional" architecture is fairly close to the "new" Cloud architecture.  Most notable difference is that by nature, a Cloud setup uses security as a core function, and not as a necessary add-on. Therefore, following best practices, one can say that data can be safer in the Cloud than in traditional, stove-piped environments where data access is segmented and difficult to audit. The caveat is, of course, what "best practices" consist of, and here is where Oracle's security tools are perfectly suited for the task.  Since Oracle's model is to support very large organizations, it is fundamentally concerned about distributed applications, databases etc and their security, and the related Identity Management Products, or DB Security options reflect that concept.  In the end, consumers of applications and their data are to be served more safely in a controlled Cloud environment, while realizing the many cost savings associated with it. Having very fast resources to serve them (such as the Exa* platform) makes the concept even more attractive.  Finally, if a Cloud strategy does not seem feasible, consider the pros and cons of a traditional vs. a Cloud architecture.  Using the exact same criteria and business goals/traditions, and with Oracle's technology, you might be hard pressed to justify maintaining the technical status quo on security alone. For additional information please visit Oracle's Cloud Security page at: http://www.oracle.com/us/technologies/cloud/cloud-security-428855.html

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  • links for 2010-04-22

    - by Bob Rhubart
    Barry N. Perkins: Unique Business Value vs. Unique IT "Some solutions may look good today, solving a budget challenge by reducing cost, or solving a specific tactical challenge, but result in highly complex environments, that may be difficult to manage and maintain and limit the future potential of your business. Put differently, some solutions might push today's challenge into the future, resulting in a more complex and expensive solution." -- Barry N. Perkins, VP Oracle Modernization & Oracle Integrated Solutions (tags: oracle otn enterprisearchitecture modernization) Paul Homchick: The Information Driven Value Chain - Part 2 Paul Homchick continues his series with a look "at the way investments have been made in enterprise software in an effort to create and manage value, and how systems are moving from a controlled-process approach design towards gathering and using dynamically using information." (tags: oracle otn enterprisearchitecture) @vambenepe: The battle of the Cloud Frameworks: Application Servers redux? "The battle of the Cloud Frameworks has started," says William Vambenepe, "and it will look a lot like the battle of the Application Servers which played out over the last decade and a half." (tags: oracle otn cloud frameworks appserver) @ORACLENERD: COLLABORATE: Day 4 Wrap Up Oraclenerd feesses up: "The day started out with the realization that I pulled off the best (COLLABORATE - self annointed) prank ever. Twitter was...all atwitter about the fact that Mark Rittman was Oracle's Person of the Year. Of course it wasn't true. If you look at the picture, you'll realize that he's wearing exactly the same clothes in the magazine cover as he is in real life." (tags: collaborate2010 oracleace) Oracle's Hal Stern at Cloud Expo: "We've Moved from 'What' to 'How'" | Cloud Computing Journal "Hal also spoke a bit about building 'a sustainable IT model.' By this, he said he didn't mean the various Green IT and similar efforts that 'are all about data center efficiency. I think the operational model is just as important. Many enterprises are managing a tremendous amount of complexity, and it's hard to make this sustainable.'" -- Cloud News Desk (tags: oracle cloud cloudexpo halstern) @ORACLENERD: COLLABORATE: The Beach Party "Then tiki statues somehow were incorporated into various dances" -- Oracle ACE Chet "oraclenerd" Justice (tags: 0racle otn oracleace collaborate2010 oaug ioug lasvegas) David Andrews: Collaborate Day Two "Collaborate 2010 has focused on helping attendees understand what is already available and how to make more effective use of it. This does not sound exciting but it is extremely valuable. Most customers use only a small fraction of the capability of the products they already own. Helping them understand all the additional things they could be doing without buying anything more is very valuable." -- David Andrews (tags: oracle oaug collaborate2010 ioug)

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  • Before the Summit of 2012

    - by Ajarn Mark Caldwell
    Today, Monday, was the first day of the PASS Summit Preconference training events, but instead I spent the day at the free SQL in the City event put on by Red Gate. For me this was not a financial decision (pre-con sessions cost extra above the general Summit registration) but rather a matter of interest.  I had already included money for pre-cons in this year’s training budget, but none of them really stood out to me, so even if the Red-Gate event were not going on at the same time, I probably would not have gone to any pre-cons this year.  However, the topics being presented at the SQL in the City event were of great interest to me.  There promised to be good information on Continuous Integration and automated deployment of database changes, which lately has been a real hot topic at my work.  And indeed, Red-Gate announced the release of a new tool (still in Early Access Program…a.k.a. Beta) which is called the Deployment Manager.  Since we are in the middle of a TFS implementation project, it will be interesting to see how this plays out and compares to what we put together with the automated builds in TFS.  But, as I understand it, the primary focus of Deployment Manager is not to be the Build process (Red Gate uses JetBrains’ Team City for that in their shop) but rather to aid in the deployment of those build packages, as well as providing easy rollback and a good visualization of which versions of software are in which environments.  It looks promising and I’ve already downloaded the installer package to play with it later. Overall, I was quite impressed with the SQL in the City event.  Having heard many current and past members of the PASS Board of Directors describe the challenges of putting on a large conference, and the growing pains that the PASS Summit has gone through, I am even more impressed that the Red Gate event ran as smoothly as it did.  And it is quite impressive the amount of money that Red Gate must have spent given that this was a no-charge event to attend, they had a very nice hot lunch, and the after-event drinks celebration.  Well done, folks! Of course it was great to hear from a variety of speakers.  Today I listened to some folks from Red Gate like Grant Fritchey (blog | @GFritchey) and David Atkinson (Product Manager for SQL Source Control and now the Deployment Manager tool set); and also Brent Ozar (blog | @BrentO) and Buck Woody (blog | @BuckWoody).  By the way, if you have never seen either Brent or Buck speak, you really should.  Different styles, but both are very entertaining and educational at the same time.  I love Buck’s sense of humor (here’s a tip…don’t be late to Buck’s session or you’ll become part of the presentation) and I praise Brent’s slides.  Brent’s style very much reminds me of that espoused by Garr Reynolds on his Presentation Zen blog (and book) and I am impressed that he can make a technical presentation so engaging. It was a great day, a great way to kick off the week, and I am excited to get into the full Summit!

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  • Detecting if someone is in a room in your house and sending you an email.

    - by mbcrump
    Let me setup this scenario: You are selling your house. You have small children. (Possibly 2 rug rats or more) The real estate company calls and says they have a showing for your house between the hours of 3pm-6pm. You have to keep the children occupied. You realize this is the 5th time you have shown your house this week. What is a programmer to do?……Setup a webcam, find a motion detection software that has support to launch a program and of course, Visual Studio 2010. First, comes the tools Some sort of webcam, I chose the WinBook because a friend of mine loaned it to me. It is a basic USB2.0 camera that supports 640x480 without software.  Next up was find webcam software that supports launching a program. WebcamXP support this. VS 2010 Console Application. A cell phone that you can check your email. You may be asking, why write code to send the email when a lot of commercial software motion detection packages include that as base functionality. Well, first it cost money and second I don’t want the picture of the person as that probably invades privacy and as a future buyer, I don’t want someone recording me in their house. Now onto the show... First, the code part. We are going to create a VS2010 or whatever version you have installed and use the following code snippet. Code Snippet using System; using System.Net.Mail; using System.Net;     namespace MotionDetectionEmailer {     class Program     {         static void Main(string[] args)         {             try             {                 MailMessage m = new MailMessage                    ("[email protected]",                     "[email protected]",                     "Motion Detected at " + DateTime.Now,                     "Someone is in the downstairs basement.");                 SmtpClient client = new SmtpClient("smtp.charter.net");                 client.Credentials = new NetworkCredential("mbcrump", "NOTTELLINGYOU");                 client.Send(m);             }               catch (SmtpException ex)             {                 Console.WriteLine("Who cares?? " + ex.ToString());             }         }       } } Second, Download and install wecamxp and select the option to launch an external program and you are finished. Now, when you are at MCDonalds and can check your email on your phone, you will see when they entered the house and you can go back home without waiting the full 3 hours. --- NICE!

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  • PASS 13 Dispatches: moving to the cloud

    - by Tony Davis
    PASS Summit 13, Day 1 keynote by Quentin Clarke and we're hearing about “redefiniing mission critical in the cloud”. With a move to the Windows Azure cloud comes the promise of capacity on demand, automatic HA, backups, patching and so on, as well as passing responsibility to MS for managing hardware, upgrades and so on. However, for many databases and applications the best route to the cloud is not necessarily obvious. For most, the path of least resistance is IaaS – SQL Server in a Azure VM. It removes the hardware burden but you still have to manage your databases and implementing HA for SQL Server is your responsibility. Also, scaling up comes at quite a cost – the biggest VM (8 CPU cores, 56 GB RAM, 16 1TB drives with 500 IOPS each) weighs in at over over $4500 per month. With PaaS, in the form of Windows SQL Database, you get a “3-copies replica set” so HA comes out-of the box, and removes the majority of the administration burden, but you are moving your database into a very different environment. For a start, it's a shared environment, with other customers using the same compute nodes in the cluster, and potentially even sharing the same database (multi-tenancy). Unless you pay for SQL DB Premium edition, the resources available for your workload will depends on how nicely others “play” in the shared environment. You'll potentially need to do a lot of tuning, and application rewriting to avoid throttling issues, optimising application-database communication to deal with increased latency between the two, and so on. You'll need aggressive application caching. You'll also need retry logic and to deal with (expected) node failure and the need to reconnect. In Tuesday's PASS Summit pre-con from the SQLCAT team, they spent a lot of time covering some of the telemetric techniques (collect into Azure storage the necessary monitoring data) to perform capacity planning, work out the hotspots and bottlenecks in your cloud applications. Tools like WAD (Windows Azure Diagnostics), performance counters SQL Database DMVs, and others, will be essential. Of course, to truly exploit the vast horizontal scaling that is available from the existence of thousands of compute nodes, you'll also need to need to consider how to “shard” your data so Azure can move it between nodes at will. Finding the right path to the Cloud isn't easy, but it's coming. I spoke to people one year ago who saw no real benefit in trying to move their infrastructure and databases to the cloud, but now at their company, it's the conversation that won't go away. Tony.  

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  • TDC: The Developer's Conference Day One

    - by Tori Wieldt
    The Developer's Conference (TDC) kicked off Wednesday in São Paulo, Brazil. With over 3000 developers in attendance over five days, it is the premier multi-community developer conference in Brazil, organized by Globalcode. Yara Senger, one of the organizers said, "We like to say multi-community rather than multi-technology because it is interesting and benefical when various communities get together. They learn so much from each other!" TDC includes tracks on Java and several other technologies, including SOA, Python, Ruby, mobile and digital TV. In the mobile track, developers who create a Java ME app will get a Nokia S40 phone!New this year at TDC is the Java University track, sponsored by Oracle.  It is aimed at university students and professionals who are new to Java. The lectures are introductory level, with an educational focus and practical exercises. The Java track and other tracks, such as SOA, mobile and Digital TV, are getting lots of help from the expertise of Brazilian JUGS members. Thanks to GoJava, JavaBahia, JavaNoroeste and SouJava!Carlos Fernando, one of the coordinators on the Digital TV track, said "My goal is to teach developers the basics of digital TV, and show them the tools used to build interactive TV applications." Fernando explained the concept of "the second screen:" that many people watch TV and have second smart device (tablet or smartphone) with them, and this creates many opportunities for developers. For example, while watching TV, a viewer can get extra content (interviews, behind the scenes) on their tablet. More interestingly, while watching their favorite TV show a viewer likes an outfit one of the actors is wearing, their smartphone can tell them where they can buy it nearby, or they can order it online immediately. Fernando exclaimed, "The opportunities for developers are nearly infinite in the area of digital TV!" At the TDC opening keynote, Debora Palermo, Oracle University country manager for Brazil, reminded attendees that Java is present in many devices, from simple to complex, and knowledge of this platform can open many doors in the labor market. She explained Oracle's Workforce Development Program (WDP), managed by Oracle University, which allows educational institutions to deliver Oracle training. WDP allows for easy and low-cost access to Oracle training in local communities across the world. "Oracle University is committed to creating the next generation of Java developers, and WDP can make that happen," Palermo said. As of March 2012, Oracle University is partnering with Globalcode to offer WDP. Students can earn official Oracle Course Certifications, a great way to learn Java.Brazilian developers that cannot attend TDC can watch live streaming.

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  • Language Club

    - by Ben Griswold
    We started a language club at work this week.  Thus far, we have a collective interest in a number of languages: Python, Ruby, F#, Erlang, Objective-C, Scala, Clojure, Haskell and Go. There are more but these 9 received the most votes. During the first few meetings we are going to determine which language we should tackle first. To help make our selection, each member will provide a quick overview of their favored language by answering the following set of questions: Why are you interested in learning “your” language(s). (There’s lots of work, I’m an MS shill, It’s hip and  fun, etc) What type of language is it?  (OO, dynamic, functional, procedural, declarative, etc) What types of problems is your language best suited to solve?  (Algorithms over big data, rapid application development, modeling, merely academic, etc) Can you provide examples of where/how it is being used?  If it isn’t being used, why not?  (Erlang was invented at Ericsson to provide an extremely fault tolerant, concurrent system.) Quick history – Who created/sponsored the language?  When was it created?  Is it currently active? Does the language have hardware support (an attempt was made at one point to create processor instruction sets specific to Prolog), or can it run as an interpreted language inside another language (like Ruby in the JVM)? Are there facilities for programs written in this language to communicate with other languages?  How does this affect its utility? Does the language have a IDE tool support?  (Think Eclipse or Visual Studio) How well is the language supported in terms of books, community and documentation? What’s the number one things which differentiates the language from others?  (i.e. Why is it cool?) How is the language applicability to us as consultants?  What would the impact be of using the language in terms of cost, maintainability, personnel costs, etc.? What’s the number one things which differentiates the language from others?  (i.e. Why is it cool?) This should provide an decent introduction into nearly a dozen languages and give us enough context to decide which single language deserves our undivided attention for the weeks to come.  Stay tuned for the winner…

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  • Book Review (Book 10) - The Information: A History, a Theory, a Flood

    - by BuckWoody
    This is a continuation of the books I challenged myself to read to help my career - one a month, for year. You can read my first book review here, and the entire list is here. The book I chose for March 2012 was: The Information: A History, a Theory, a Flood by James Gleick. I was traveling at the end of last month so I’m a bit late posting this review here. Why I chose this book: My personal belief about computing is this: All computing technology is simply re-arranging data. We take data in, we manipulate it, and we send it back out. That’s computing. I had heard from some folks about this book and it’s treatment of data. I heard that it dealt with the basics of data - and the semantics of data, information and so on. It also deals with the earliest forms of history of information, which fascinates me. It’s similar I was told, to GEB which a favorite book of mine as well, so that was a bonus. Some folks I talked to liked it, some didn’t - so I thought I would check it out. What I learned: I liked the book. It was longer than I thought - took quite a while to read, even though I tend to read quickly. This is the kind of book you take your time with. It does in fact deal with the earliest forms of human interaction and the basics of data. I learned, for instance, that the genesis of the binary communication system is based in the invention of telegraph (far-writing) codes, and that the earliest forms of communication were expensive. In fact, many ciphers were invented not to hide military secrets, but to compress information. A sort of early “lol-speak” to keep the cost of transmitting data low! I think the comparison with GEB is a bit over-reaching. GEB is far more specific, fanciful and so on. In fact, this book felt more like something fro Richard Dawkins, and tended to wander around the subject quite a bit. I imagine the author doing his research and writing each chapter as a book that followed on from the last one. This is what possibly bothered those who tended not to like it, I think. Towards the middle of the book, I think the author tended to be a bit too fragmented even for me. He began to delve into memes, biology and more - I think he might have been better off breaking that off into another work. The existentialism just seemed jarring. All in all, I liked the book. I recommend it to any technical professional, specifically ones involved with data technology in specific. And isn’t that all of us? :)

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  • BigData and Customer Experience: Happy Together

    - by Isabel F. Peñuelas
    The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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  • What is Database Continuous Integration?

    - by SQLDev
    Although not everyone is practicing continuous integration, many have at least heard of the concept. A recent poll on www.simple-talk.com indicates that 40% of respondents are employing the technique. It is widely accepted that the earlier issues are identified in the development process, the lower the cost to the development process. The worst case scenario, of course, is for the bug to be found by the customer following the product release. A number of Agile development best practices have evolved to combat this problem early in the development process, including pair programming, code inspections and unit testing. Continuous integration is one such Agile concept that tackles the problem at the point of committing a change to source control. This can alternatively be run on a regular schedule. This triggers a sequence of events that compiles the code and performs a variety of tests. Often the continuous integration process is regarded as a build validation test, and if issues were to be identified at this stage, the testers would simply not 'waste their time ' and touch the build at all. Such a ‘broken build’ will trigger an alert and the development team’s number one priority should be to resolve the issue. How application code is compiled and tested as part of continuous integration is well understood. However, this isn’t so clear for databases. Indeed, before I cover the mechanics of implementation, we need to decide what we mean by database continuous integration. For me, database continuous integration can be implemented as one or more of the following: 1)      Your application code is being compiled and tested. You therefore need a database to be maintained at the corresponding version. 2)      Just as a valid application should compile, so should the database. It should therefore be possible to build a new database from scratch. 3)     Likewise, it should be possible to generate an upgrade script to take your already deployed databases to the latest version. I will be covering these in further detail in future blogs. In the meantime, more information can be found in the whitepaper linked off www.red-gate.com/ci If you have any questions, feel free to contact me directly or post a comment to this blog post.

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  • What is Database Continuous Integration?

    - by David Atkinson
    Although not everyone is practicing continuous integration, many have at least heard of the concept. A recent poll on www.simple-talk.com indicates that 40% of respondents are employing the technique. It is widely accepted that the earlier issues are identified in the development process, the lower the cost to the development process. The worst case scenario, of course, is for the bug to be found by the customer following the product release. A number of Agile development best practices have evolved to combat this problem early in the development process, including pair programming, code inspections and unit testing. Continuous integration is one such Agile concept that tackles the problem at the point of committing a change to source control. This can alternatively be run on a regular schedule. This triggers a sequence of events that compiles the code and performs a variety of tests. Often the continuous integration process is regarded as a build validation test, and if issues were to be identified at this stage, the testers would simply not 'waste their time ' and touch the build at all. Such a ‘broken build’ will trigger an alert and the development team’s number one priority should be to resolve the issue. How application code is compiled and tested as part of continuous integration is well understood. However, this isn’t so clear for databases. Indeed, before I cover the mechanics of implementation, we need to decide what we mean by database continuous integration. For me, database continuous integration can be implemented as one or more of the following: 1)      Your application code is being compiled and tested. You therefore need a database to be maintained at the corresponding version. 2)      Just as a valid application should compile, so should the database. It should therefore be possible to build a new database from scratch. 3)     Likewise, it should be possible to generate an upgrade script to take your already deployed databases to the latest version. I will be covering these in further detail in future blogs. In the meantime, more information can be found in the whitepaper linked off www.red-gate.com/ci If you have any questions, feel free to contact me directly or post a comment to this blog post.

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  • Why All The Hype Around Live Help?

    - by ruth.donohue
    I am pleased to introduce guest blogger, Damien Acheson today. Based in Cambridge, MA, Damien is the Product Marketing Manager for ATG’s Live Help products. Welcome, Damien!! BY DAMIEN ACHESON Why all the hype around live help? An eCommerce professional recently asked me: “Why all the hype around live chat and click to call?” I already have a customer service phone number that’s available to my online visitors. Why would I want to add live help? If anything, I want my website to reduce the number of calls to my contact center, not increase it!” The effect of adding live help to a website is counter-intuitive. Done right, live help doesn’t increase your call volume; it optimizes it by replacing traditional telephone calls with smarter, more productive, live voice and live chat interactions. This generates instant cost savings, and a measurable lift in sales and customer retention. A live help interaction differs from a traditional telephone call in six radical ways: Targeting. With live help you can target specific visitors at just the exact right time with a live call or live chat invitation based on hundreds of different parameters. For example, visitors who appear to hesitate before making a large purchase may receive a live help invitation, while others may not. Productivity. By reserving live voice to visitors with complex questions, and offering self-service and live chat for more simple interactions, agents with the right domain expertise can handle simultaneous queries and achieve substantial productivity gains. Routing. Live help interactions take into account visitors’ web context to intelligently route queries to the best available agent, thereby lifting first contact resolution. Context. Traditional telephone numbers force online customers to “change channels” and “start over” with a phone agent. With Live help, agents get the context of the web session and can instantly access the customer’s transaction details and account information, substantially reducing handle times. Interaction. Agents can solve a customer’s problem more effectively co-browsing and collaborating with the visitor in real-time to complete online forms and transactions. Analytics. Unlike traditional telephone numbers, live help allows you to tie Web analytics to customer satisfaction and agent performance indicators. To better understand these differences and advantages over traditional customer service, watch this demo on optimizing customer interactions with Live Help. Technorati Tags: ATG,Live Help,Commerce

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  • ACORD LOMA 2010: Building Insurance Companies in the Clouds

    - by [email protected]
    Chuck Johnston, vice president of global strategy and alliances for Oracle Insurance, participated in a featured speaking session at ACORD LOMA 2010. He provides an update on his discussions with insurers at the show and after his presentation. Every year I always make a point of walking the show floor at the ACORD LOMA technology conference to visit with colleagues and competitors, and try to get a feel for which way the industry will move over the next 12 months. Insurers are looking for substance in cloud (computing), trying to mix business with pleasure (monetizing social networks), and expect differentiation through commodity (Software as a Service). The disconnect at this show is that most vendors are still struggling with creating a clear path from Facebook to customer intimacy, SaaS to core cost savings and clouds to ubiquitous presence. Vendors need to find new ways to help insurers find the real value in these potentially disruptive technologies by understanding the changes coming to the insurance business and how these new technologies impact the new insurance business. Oracle's approach to understanding the evolving insurance industry comes from a discussion with our customers in our Insurance CIO Council, where one of our customers suggested we buy an insurance company to really understand our customers. We have decided to do the next best thing and build our own model of an insurance company, Alamere Insurance, that uses the latest technologies to transform its own business. Alamere will never issue an actual policy, but it does give us a framework to consider the impacts of changes in the insurance landscape and how Oracle technology meets the challenge or needs to evolve to help our customers be successful. In preparing for my talk at the conference using Alamere as my organizing theme, I found myself reading actuarial memoranda on CSO table changes and articles on underwriting theory that really made me think about my customer's problems first and foremost, and then how Oracle technology can provide answers. As much as I prefer techno-thrillers and sci-fi novels to actuarial papers for plane reading, I got very excited about the idea of putting myself back in the customer shoes I haven't worn in a decade, and really looking at how Oracle can power the Adaptive Insurance Enterprise. Talking to customers and industry people after the session, the idea of Alamere seemed to excite people and I got a lot of suggestions as to what lines of business we should model and where we should focus first on technology uptake. One customer said to a colleague that Oracle's attempt to "share their pain" was unique among vendors. More about Alamere, and the Adaptive Insurance Enterprise next time. Chuck Johnston is vice president of global strategy and alliances for Oracle Insurance.

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  • Role based access control in Oracle VM using Enterprise Manager 12c

    - by Ronen Kofman
    Enterprise Managers let’s you control any element in the environment and define which users can do what on each element. We will show here an example on how to set up RBAC (Role Base Access Control) for Oracle VM using Enterprise Manager, this will be a very simplified explanation  to help you get going. For more comprehensive explanations please refer to the Enterprise Manager User Guide. OK, first some basic Enterprise Manager terminology: Target – any element in the environment is a target – server, pool, zone, VM etc. Administrators – these are the Enterprise Manager users who can login to the platform. Roles – roles are privilege profiles which could be applied to Administrators. The first step will be to discover the virtual environment and bring it in to Enterprise Manager, this process is simple and can be done in two ways: Work on your Oracle VM manager, set it up until you feel comfortable and then register it in Enterprise Manager Use Enterprise Manager and build it all from there. In both cases we will be able to see the same picture from Oracle VM and from Enterprise Manager, any change made in one will be reflected in the other. Oracle VM Manager: Enterprise Manager: Once you have your virtual environment set up in Enterprise Manager it is time to start associating VMs with users (or Administrators as they are called in Enterprise Manager). Enterprise Manager allows us to connect to multiple different identity services and import users from them but the simplest way to add Administrators is just go to setup->security->Administrators and create new Administrator. The creation wizard will walk you through several stages and allow you to assign role(s) to your newly created Administrator, using roles can really shorten the process if done multiple times. When you get to “Target Privileges” stage, scroll down to the bottom to the “Target Privileges” section. In this section you can add targets (virtual machine in our case) and define the type of privileges you would like to assign to the Administrator which you are creating. In this example I chose one of the VMs and granted full privileges to the newly created Administrator. Administrator creation wizard "Target Privileges": Now when you login as the newly created administrator, you will only see the VM that was assign to you and will be able to have full control over it. That’s it, simple and straight forward, Enterprise Manager offers many more things which I skipped here but the point is that if you need role based access control Enterprise Manager can give it to you in a very easy way. Oh and one more thing, virtualization management in Enterprise Manager has no license cost, sweet.

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  • MySQL - Powering Online Media & Entertainment

    - by bertrand.matthelie(at)oracle.com
    @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Times"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }a:link, span.MsoHyperlink { color: blue; text-decoration: underline; }a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; }p { margin: 0cm 0cm 0.0001pt; font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } If you're reading news, watching videos, or playing games online, you're probably relying on MySQL to do so.   Facebook, YouTube, BBC News, Zynga, thePlatform and many other leading Media & Entertainment organizations chose MySQL to power their online news, gaming, social networking, advertising or other applications.   During the past decade, the Media & Entertainment industry experienced a spectacular transformation.  The mobile Internet is becoming the dominant media platform, and the boundaries between the different types of media (i.e. Print, TV, Radio, Internet) have increasingly blurred as we've gradually come to perform more and more of our daily activities online.   To better understand how MySQL can help you win in the fast paced world of Media & Entertainment, check out our whitepaper "MySQL - Powering The Online Media & Entertainment Industry" in which we cover:   ·       The key trends shaping the evolution of the media & entertainment industry.   ·       Their implications, and the requirements they place on the infrastructure of information & entertainment services providers.   ·       How you can leverage Oracle's MySQL technologies to quickly and cost-effectively deliver new highly scalable and highly available online media & entertainment applications.   You're welcome to download it here.

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  • RightNow CX Cloud Service Combined with Oracle Fusion CRM in the Cloud

    - by Richard Lefebvre
    ·        The May 2012 release of Oracle’s RightNow CX Cloud Service, the customer experience suite, is now integrated with Oracle Fusion CRM, helping organizations to achieve sustainable business growth through relevant, cross-channel customer interactions that can increase revenue opportunities and drive organizational efficiencies. Relevant Interactions Build Stronger Customer Relationships ·          Armed with a comprehensive view of all customer interactions across channels, the context and status of these interactions, and an awareness of the customer’s value to the organization, companies can now offer more relevant products and services to customers. ·         Using the combined Oracle RightNow CX Cloud Service and Oracle Fusion CRM solutions, organizations can increase customer retention, drive higher levels of customer advocacy, and increase sales conversion rates with tools designed to: - Provide a complete, cross-channel view of the customer to sales, marketing and service. - Empower sales and service departments to easily collaborate to proactively solve customer issues, using opportunities to provide purchase advice at the right time and with the right solutions. - Allow sales to easily review service history in preparation for sales calls. - Enable agents to understand customer value based upon prior buying habits and existing opportunities. Deeper Insight Enables Targeted, Personalized Opportunities ·          The combination of Oracle RightNow CX Cloud Service and Oracle Fusion CRM allows sales and marketing organizations to simultaneously leverage service interactions from RightNow CX and sales prediction and segmentation capabilities from Fusion Sales. This helps companies to: - Better match products and services to specific customer needs based on customer service history.  - Deliver targeted, personalized interactions intended to help customers derive more value from purchases and to inform future buying decisions. - Identify new opportunities to increase deal size and conversion rates. Supporting Quotes ·         “Every interaction is a relationship opportunity to grow your business. When these interactions are relevant and add value for customers, customers are more likely to trust the relationship and seek purchase advice,” said David Vap, group vice president, Oracle. “This customer trust provides an opportunity to increase customer product adoption and to reduce the cost of customer acquisition, thereby increasing company profitability.” Supporting Resources ·         Oracle Fusion CRM ·         Oracle Fusion Applications ·         Oracle RightNow CX Cloud Service ·         OracleCRM on Facebook ·         OracleCRM on YouTube

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