- by me
Tom Petrocelli of Enterprise Strategy Group published a report recently, “Oracle Social Network: The Social Glue for Enterprise Applications”,
on Oracle Social Network (OSN) and how traditional social products
create social silos whereas OSN is the “social glue” for enterprise
applications.
This report supports the point of Oracle’s Social Business Strategy to seamless integrate social capabilities into the main business processes.
Quote from report:
“Oracle has adopted the correct approach to creating a social
layer and socially enabled applications. Oracle Social Network is not
simply another enterprise social network product; it is a complete
social layer for the enterprise application stack. This approach will
serve Oracle users well in the future.”
OSN allow to capture the related Conversations of a business
process right where it’s happens – within the respective Business
application.
Fusion CRM is an excellent example for this approach.
Quote from report:
“Oracle’s new software, Oracle Social Network, is an example
of a solution to the silo problem. While Oracle fields a typical
enterprise social network application with microblogging, file sharing,
shared documents or wikis, and activity streams, the front-end
application is only a small part of what Oracle Social Network does.
Instead, Oracle Social Network is a platform that provides social
features as a service to other enterprise applications. In effect,
Oracle Social Network socially enables all of Oracle’s enterprise
applications—all enterprise applications really—with not only the same
features, but also the same conversations. As a result, the social
conversations act as a conduit for inter-application communication and
collaboration.”
Source: ESG Research Report, Oracle Social Network: The Social Glue for Enterprise Applications, August 2012.
cross-post from Oracle WebCenter blog
