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  • how can I Replace a normalize job title in a contact entity based on a lookup enity

    - by Jarkley
    Folks, Im using MSCRM 4 and I have a contact entity with an actual job title and a normalized job title field. I would like to populate the normalized job title field based on the actual job title. I created a seperate entity which is a table that corelates the nomalized job title with the actual job title eg Administrative CFO equals CFO. I guess this needs to be done via an on-load or on-save script But I cant figure out how to do it. Any help would be much appreciated Regards Joe ( Scotland)

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  • Include Unit tests in the same package as the source code in Java

    - by TheDelChop
    Guys, I'm getting back into Java after a long stint in the Ruby world and I've got a question about JUnit tests and the source I'm testing. If I've got a package of graphics code for my company, lets call it com.example.graphics, should I include my tests in that package too or should they be included in a seperate package, like com.example.graphics.test? Thanks, Joe

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  • JQuery and JSON - Add element

    - by Villager
    Hello, I have a JSON variable defined as: var myCollection = { "data": [ { "name":"Joe", "id":"1" }, { "name":"Bill", "id":"2" }, { "name":"Dave", "id":"3" } ] }; I have a JavaScript function that is responsible for adding items to the data element in myCollection. However, I'm not sure how to add a name/id pair to the collection via JavaScript. Can someone show me how to add to a JSON collection via JavaScript? Thank you!

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  • Help needed to construct a SQL query

    - by song202y
    Need your help to get the list of suggested friends (who aren't friends of the current user but are friends of 2 or more of the current user's friends). The primary ordering should put people at the same school at the top, and the secondary ordering should put people with more common friends (that is, the number of people who are friends of that person and the current user) near the top. Users: user_id PK, user_name Profiles: user_id PK, school_name, ... Friendships: id PK, user_id FK, friend_id FK Thank you in advance. Joe

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  • Using Tyburn with Maven

    - by TheDelChop
    Guys, I"m trying to use Tyburn to do some BDD with JBehave and I've got a question about what Tyburn can do. Can Tyburn simulate Menu selections? Like Ive I want to say something like @Then("when I select 'Start' from the Recording Menu) selectMenu(Recording) selectMenuItem(Start) Is there a way to make this happen? Thanks, Joe

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  • Bash Read Array from External File

    - by jmituzas
    I have setup a Bash menu script that also requires user input. These inputs are wrote (appended to) a text file named var.txt like so: input[0]='192.0.0.1' input[1]='username' input[2]='example.com' input[3]='/home/newuser' Now what I am trying to accomplish is to be able to read from var.txt from a script kinda like this: useradd var.txt/${input[1]} now I know that wont work just using it for an example. Thanks in Advance, Joe

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  • South Florida Code Camp 2010 &ndash; VI &ndash; 2010-02-27

    - by Dave Noderer
    Catching up after our sixth code camp here in the Ft Lauderdale, FL area. Website at: http://www.fladotnet.com/codecamp. For the 5th time, DeVry University hosted the event which makes everything else really easy! Statistics from 2010 South Florida Code Camp: 848 registered (we use Microsoft Group Events) ~ 600 attended (516 took name badges) 64 speakers (including speaker idol) 72 sessions 12 parallel tracks Food 400 waters 600 sodas 900 cups of coffee (it was cold!) 200 pounds of ice 200 pizza's 10 large salad trays 900 mouse pads Photos on facebook Dave Noderer: http://www.facebook.com/home.php#!/album.php?aid=190812&id=693530361 Joe Healy: http://www.facebook.com/devfish?ref=mf#!/album.php?aid=202787&id=720054950 Will Strohl:http://www.facebook.com/home.php#!/album.php?aid=2045553&id=1046966128&ref=mf Veronica Gonzalez: http://www.facebook.com/home.php#!/album.php?aid=150954&id=672439484 Florida Speaker Idol One of the sessions at code camp was the South Florida Regional speaker idol competition. After user group level competitions there are five competitors. I acted as MC and score keeper while Ed Hill, Bob O’Connell, John Dunagan and Shervin Shakibi were judges. This statewide competition is being run by Roy Lawsen in Lakeland and the winner, Jeff Truman from Naples will move on to the state finals to be held at the Orlando Code Camp on 3/27/2010: http://www.orlandocodecamp.com/. Each speaker has 10 minutes. The participants were: Alex Koval Jeff Truman Jared Nielsen Chris Catto Venkat Narayanasamy They all did a great job and I’m working with each to make sure they don’t stop there and start speaking at meetings. Thanks to everyone involved! Volunteers As always events like this don’t happen without a lot of help! The key people were: Ed Hill, Bob O’Connell – DeVry For the months leading up to the event, Ed collects all of the swag, books, etc and stores them. He holds meeting with various DeVry departments to coordinate the day, he works with the students in the days  before code camp to stuff bags, print signs, arrange tables and visit BJ’s for our supplies (I go and pay but have a small car!). And of course the day of the event he is there at 5:30 am!! We took two SUV’s to BJ’s, i was really worried that the 36 cases of water were going to break his rear axle! He also helps with the students and works very hard before and after the event. Rainer Haberman – Speakers and Volunteer of the Year Rainer has helped over the past couple of years but this time he took full control of arranging the tracks. I did some preliminary work solicitation speakers but he took over all communications after that. We have tried various organizations around speakers, chair per track, central team but having someone paying attention to the details is definitely the way to go! This was the first year I did not have to jump in at the last minute and re-arrange everything. There were lots of kudo’s from the speakers too saying they felt it was more organized than they have experienced in the past from any code camp. Thanks Rainer! Ray Alamonte – Book Swap We saw the idea of a book swap from the Alabama Code Camp and thought we would give it a try. Ray jumped in and took control. The idea was to get people to bring their old technical books to swap or for others to buy. You got a ticket for each book you brought that you could then turn in to buy another book. If you did not have a ticket you could buy a book for $1. Net proceeds were $153 which I rounded up and donated to the Red Cross. There is plenty going on in Haiti and Chile! I don’t think we really got a count of how many books came in. I many cases the books barely hit the table before being picked up again. At the end we were left with a dozen books which we donated to the DeVry library. A great success we will definitely do again! Jace Weiss / Ratchelen Hut – Coffee and Snacks Wow, this was an eye opener. In past years a few of us would struggle to give some attention to coffee, snacks, etc. But it was always tenuous and always ended up running out of coffee. In the past we have tried buying Dunkin Donuts coffee, renting urns, borrowing urns, etc. This year I actually purchased 2 – 100 cup Westbend commercial brewers plus a couple of small urns (30 and 60 cup we used for decaf). We got them both started early (although i forgot to push the on button on one!) and primed it with 10 boxes of Joe from Dunkin. then Jace and Rachelen took over.. once a batch was brewed they would refill the boxes, keep the area clean and at one point were filling cups. We never ran out of coffee and served a few hundred more than last  year. We did look but next year I’ll get a large insulated (like gatorade) dispensing container. It all went very smoothly and having help focused on that one area was a big win. Thanks Jace and Rachelen! Ken & Shirley Golding / Roberta Barbosa – Registration Ken & Shirley showed up and took over registration. This year we printed small name tags for everyone registered which was great because it is much easier to remember someone’s name when they are labeled! In any case it went the smoothest it has ever gone. All three were actively pulling people through the registration, answering questions, directing them to bags and information very quickly. I did not see that there was too big a line at any time. Thanks!! Scott Katarincic / Vishal Shukla – Website For the 3rd?? year in a row, Scott was in charge of the website starting in August or September when I start on code camp. He handles all the requests, makes changes to the site and admin. I think two years ago he wrote all the backend administration and tunes it and the website a bit but things are pretty stable. The only thing I do is put up the sponsors. It is a big pressure off of me!! Thanks Scott! Vishal jumped into the web end this year and created a new Silverlight agenda page to replace the old ajax page. We will continue to enhance this but it is definitely a good step forward! Thanks! Alex Funkhouser – T-shirts/Mouse pads/tables/sponsors Alex helps in many areas. He helps me bring in sponsors and handles all the logistics for t-shirts, sponsor tables and this year the mouse pads. He is also a key person to help promote the event as well not to mention the after after party which I did not attend and don’t want to know much about! Students There were a number of student volunteers but don’t have all of their names. But thanks to them, they stuffed bags, patrolled pizza and helped with moving things around. Sponsors We had a bunch of great sponsors which allowed us to feed people and give a way a lot of great swag. Our major sponsors of DeVry, Microsoft (both DPE and UGSS), Infragistics, Telerik, SQL Share (End to End, SQL Saturdays), and Interclick are very much appreciated. The other sponsors Applied Innovations (also supply code camp hosting), Ultimate Software (a great local SW company), Linxter (reliable cloud messaging we are lucky to have here!), Mediascend (a media startup), SoftwareFX (another local SW company we are happy to have back participating in CC), CozyRoc (if you do SSIS, check them out), Arrow Design (local DNN and Silverlight experts),Boxes and Arrows (a local SW consulting company) and Robert Half. One thing we did this year besides a t-shirt was a mouse pad. I like it because it will be around for a long time on many desks. After much investigation and years of using mouse pad’s I’ve determined that the 1/8” fabric top is the best and that is what we got!   So now I get a break for a few months before starting again!

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  • Use a Fake Http Channel to Unit Test with HttpClient

    - by Steve Michelotti
    Applications get data from lots of different sources. The most common is to get data from a database or a web service. Typically, we encapsulate calls to a database in a Repository object and we create some sort of IRepository interface as an abstraction to decouple between layers and enable easier unit testing by leveraging faking and mocking. This works great for database interaction. However, when consuming a RESTful web service, this is is not always the best approach. The WCF Web APIs that are available on CodePlex (current drop is Preview 3) provide a variety of features to make building HTTP REST services more robust. When you download the latest bits, you’ll also find a new HttpClient which has been updated for .NET 4.0 as compared to the one that shipped for 3.5 in the original REST Starter Kit. The HttpClient currently provides the best API for consuming REST services on the .NET platform and the WCF Web APIs provide a number of extension methods which extend HttpClient and make it even easier to use. Let’s say you have a client application that is consuming an HTTP service – this could be Silverlight, WPF, or any UI technology but for my example I’ll use an MVC application: 1: using System; 2: using System.Net.Http; 3: using System.Web.Mvc; 4: using FakeChannelExample.Models; 5: using Microsoft.Runtime.Serialization; 6:   7: namespace FakeChannelExample.Controllers 8: { 9: public class HomeController : Controller 10: { 11: private readonly HttpClient httpClient; 12:   13: public HomeController(HttpClient httpClient) 14: { 15: this.httpClient = httpClient; 16: } 17:   18: public ActionResult Index() 19: { 20: var response = httpClient.Get("Person(1)"); 21: var person = response.Content.ReadAsDataContract<Person>(); 22:   23: this.ViewBag.Message = person.FirstName + " " + person.LastName; 24: 25: return View(); 26: } 27: } 28: } On line #20 of the code above you can see I’m performing an HTTP GET request to a Person resource exposed by an HTTP service. On line #21, I use the ReadAsDataContract() extension method provided by the WCF Web APIs to serialize to a Person object. In this example, the HttpClient is being passed into the constructor by MVC’s dependency resolver – in this case, I’m using StructureMap as an IoC and my StructureMap initialization code looks like this: 1: using StructureMap; 2: using System.Net.Http; 3:   4: namespace FakeChannelExample 5: { 6: public static class IoC 7: { 8: public static IContainer Initialize() 9: { 10: ObjectFactory.Initialize(x => 11: { 12: x.For<HttpClient>().Use(() => new HttpClient("http://localhost:31614/")); 13: }); 14: return ObjectFactory.Container; 15: } 16: } 17: } My controller code currently depends on a concrete instance of the HttpClient. Now I *could* create some sort of interface and wrap the HttpClient in this interface and use that object inside my controller instead – however, there are a few why reasons that is not desirable: For one thing, the API provided by the HttpClient provides nice features for dealing with HTTP services. I don’t really *want* these to look like C# RPC method calls – when HTTP services have REST features, I may want to inspect HTTP response headers and hypermedia contained within the message so that I can make intelligent decisions as to what to do next in my workflow (although I don’t happen to be doing these things in my example above) – this type of workflow is common in hypermedia REST scenarios. If I just encapsulate HttpClient behind some IRepository interface and make it look like a C# RPC method call, it will become difficult to take advantage of these types of things. Second, it could get pretty mind-numbing to have to create interfaces all over the place just to wrap the HttpClient. Then you’re probably going to have to hard-code HTTP knowledge into your code to formulate requests rather than just “following the links” that the hypermedia in a message might provide. Third, at first glance it might appear that we need to create an interface to facilitate unit testing, but actually it’s unnecessary. Even though the code above is dependent on a concrete type, it’s actually very easy to fake the data in a unit test. The HttpClient provides a Channel property (of type HttpMessageChannel) which allows you to create a fake message channel which can be leveraged in unit testing. In this case, what I want is to be able to write a unit test that just returns fake data. I also want this to be as re-usable as possible for my unit testing. I want to be able to write a unit test that looks like this: 1: [TestClass] 2: public class HomeControllerTest 3: { 4: [TestMethod] 5: public void Index() 6: { 7: // Arrange 8: var httpClient = new HttpClient("http://foo.com"); 9: httpClient.Channel = new FakeHttpChannel<Person>(new Person { FirstName = "Joe", LastName = "Blow" }); 10:   11: HomeController controller = new HomeController(httpClient); 12:   13: // Act 14: ViewResult result = controller.Index() as ViewResult; 15:   16: // Assert 17: Assert.AreEqual("Joe Blow", result.ViewBag.Message); 18: } 19: } Notice on line #9, I’m setting the Channel property of the HttpClient to be a fake channel. I’m also specifying the fake object that I want to be in the response on my “fake” Http request. I don’t need to rely on any mocking frameworks to do this. All I need is my FakeHttpChannel. The code to do this is not complex: 1: using System; 2: using System.IO; 3: using System.Net.Http; 4: using System.Runtime.Serialization; 5: using System.Threading; 6: using FakeChannelExample.Models; 7:   8: namespace FakeChannelExample.Tests 9: { 10: public class FakeHttpChannel<T> : HttpClientChannel 11: { 12: private T responseObject; 13:   14: public FakeHttpChannel(T responseObject) 15: { 16: this.responseObject = responseObject; 17: } 18:   19: protected override HttpResponseMessage Send(HttpRequestMessage request, CancellationToken cancellationToken) 20: { 21: return new HttpResponseMessage() 22: { 23: RequestMessage = request, 24: Content = new StreamContent(this.GetContentStream()) 25: }; 26: } 27:   28: private Stream GetContentStream() 29: { 30: var serializer = new DataContractSerializer(typeof(T)); 31: Stream stream = new MemoryStream(); 32: serializer.WriteObject(stream, this.responseObject); 33: stream.Position = 0; 34: return stream; 35: } 36: } 37: } The HttpClientChannel provides a Send() method which you can override to return any HttpResponseMessage that you want. You can see I’m using the DataContractSerializer to serialize the object and write it to a stream. That’s all you need to do. In the example above, the only thing I’ve chosen to do is to provide a way to return different response objects. But there are many more features you could add to your own re-usable FakeHttpChannel. For example, you might want to provide the ability to add HTTP headers to the message. You might want to use a different serializer other than the DataContractSerializer. You might want to provide custom hypermedia in the response as well as just an object or set HTTP response codes. This list goes on. This is the just one example of the really cool features being added to the next version of WCF to enable various HTTP scenarios. The code sample for this post can be downloaded here.

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  • error C2512 in precompiled header file?

    - by SoloMael
    I'm having a ridiculously strange problem. When I try to run the program below, there's an error message that says: "error C2512: 'Record' : no appropriate default constructor available". And when I double-click it, it directs me to a precompiled read-only header file named "xmemory0". Do they expect me to change a read-only file? Here's the segment of code in the file it directs me to: void construct(_Ty *_Ptr) { // default construct object at _Ptr ::new ((void *)_Ptr) _Ty(); // directs me to this line } Here's the program: #include <iostream> #include <vector> #include <string> using namespace std; const int NG = 4; // number of scores struct Record { string name; // student name int scores[NG]; double average; // Calculate the average // when the scores are known Record(int s[], double a) { double sum = 0; for(int count = 0; count != NG; count++) { scores[count] = s[count]; sum += scores[count]; } average = a; average = sum / NG; } }; int main() { // Names of the class string names[] = {"Amy Adams", "Bob Barr", "Carla Carr", "Dan Dobbs", "Elena Evans"}; // exam scores according to each student int exams[][NG]= { {98, 87, 93, 88}, {78, 86, 82, 91}, {66, 71, 85, 94}, {72, 63, 77, 69}, {91, 83, 76, 60}}; vector<Record> records(5); return 0; }

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  • How would you apply a BIOS update for a Dell M610 blade with VMware ESXi installed?

    - by Guamaniac
    Hello, all. We've got a Dell M610 blade with VMware ESXi 4 installed and we need to update it's BIOS to the latest version. Unfortunately, Dell only makes available a Windows (.exe) and Linux (.bin) versions of the BIOS update program (as well as a bootable DOS floppy version that is too big to fit on a 1.44MB floppy!). We've tried using various "LiveCD" versions of linux distributions but keep running into errors. Anyone out there with experience with Dell blades who could give us a hint or two to get this working? Thanks a lot, in advance. Joe

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  • Bump the Bill

    - by David Dorf
    I'm writing this from 3,400 feet in the air somewhere between Chicago and Austin. GoGo In-flight strikes again. Is there anywhere I can't get a WiFi connection? While listening to Deacon Blues by Steely Dan and skimming the news, I just came across an interesting article on mobile payments. Remember when I wrote about the iPhone Bump application and its possible use in retail? Well it looks like PayPal updated their mobile payments application to include the bump technology. Now its possible to transfer money between individuals by bumping iPhones. According to the WSJ, Paypal did 24 million transactions in 2008 and 140 million in 2009 on mobile phones. As the technology gets easier to use, that number is bound to increase. Alternatives to Paypal include Google Checkout, Amazon Payments, wireless carriers ("put it on my phone bill"), smart cards (using your phone's SIM card), and iTunes. That last one comes courtesy of a story Joe Skorupa wrote on mobile payments. It looks like Apple allows iPhone apps to take micro-payments via iTunes accounts, so there may come a time when its possible to use your iPhone to make a purchase in a retail store and have your credit card charged via your iTunes account. There are still some improvements in usability to be made before using a phone will be easier than swiping a credit card, but its already better than fussing with cash.

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  • West Palm Beach Dev Group August 2012 Meeting Recap

    - by Sam Abraham
    As the saying goes, it’s better late than never. Such is the case with my overdue West Palm Beach Dev Group August 2012 meeting report. Our August meeting was full of both knowledge and adventure. It comes as no surprise that the knowledge was brought to us by our favorite DotNetNuke Technical Evangelist, Will Strohl. Will introduced and thoroughly presented the new social features in DNN 6.2. Unfortunately, our meeting date coincided with Hurricane Isaac having just passed us by. Aside from road closures and floods that kept public schools closed for two days, our meeting host, PC Professor, had to close the school the day of our meeting on a short notice due to flooding which we found out about at midnight on the day of the event.  This left us scrambling to find an available alternate meeting location close enough to our original venue. Cancelling the meeting was always an option, but we opted to keep it as the very last resort. Luckily, we were fortunate to find a meeting room at the Hampton Inn only a few minutes away from our original location. Having heard of our challenge, our event sponsor, Applied Innovations, stepped-in and covered the meeting room cost in addition to the food and beverages. We would like to thank our volunteers and sponsors who made that event a success: Jess Coburn, CEO and Cara Pluff, Director of Sales at Applied Innovations, Dave Noderer for suggesting the alternate venue and Venkat Subramanian for his hard work keeping our members informed of the venue change and for being our event photographer.   We look forward to seeing you at our upcoming meetings: -September 25th, 2012 with Jonas Stawski, Microsoft MVP -October 23rd, 2012 with our Microsoft Developer Evangelist, Joe “DevFish” Healy -Ending an exciting year will be our November 27th meeting with Dycom Industries’ Senior Software Developer, Tom Huynh.   All the best, --Sam

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  • How to advertise (free) software?

    - by nebukadnezzar
    I'm not sure if this fits on SO, but other SE sites don't seem to fit either, so I understand when this question gets moved, Although I'd like to avoid getting it closed due to being offtopics, since I think that this question might fit, considering this part of the FAQ: Stack Overflow is for professional and enthusiast programmers, ... covers … a specific programming problem ... matters that are unique to the programming profession Sorry for the lengthy Introduction, though. When Software is advertised, it is usually Software for one (or more) specific purpose, such as: Mozilla Firefox - A Web Browser Ubuntu - An Operating System Python - A Programming Language Visual Studio - A Development Studio ... And so on. But when writing Libraries, that is, Software that doesn't necessarily serve one specific purpose, but instead multiple purposes, which are usually supposed to be used inside an application, such as: Irrlicht - A 3D Engine Qt - An Application Framework I'm a developer of the latter kind of Software, and I naturally want to advertise my Software. It's not commercial Software; It's not GPL either. It's completely free (Licensed under the MIT License :-)). I naturally host my stuff at github, which technically makes it very easy to access the software, and I thought that these might be possible options, although I have no experience with them: Submit the Software to Freshmeat, and hope for the best Submit the Software to Sourceforge, and hope someone accidently stumbles over it Write spammails, and get death threats via Mail ... But something tells me that these methods are probably not the best Methods. So, my final question would be, How does the Average Joe Hobby Programmer advertise his/her Software Library? Yes, I know this question is probably getting closed due to being Offtopic on SO. But maybe a move might be better instead.

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  • How to override the default dir alias in Powershell?

    - by Ashwin
    I wanted to see colorized filenames when I typed dir in Powershell. So, I added the Set-ChildItemColor function from here to my profile file. I also added this line at the end of the profile file to override the dir alias: Set-Alias dir Get-ChildItemColor Now, when I open Powershell, I get this error: Set-Alias : The AllScope option cannot be removed from the alias 'dir'. At C:\Users\joe\Documents\WindowsPowerShell\Microsoft.PowerShell_profile.ps1:82 char:10 + Set-Alias <<<< dir Get-ChildItemColor + CategoryInfo : WriteError: (dir:String) [Set-Alias], SessionStateUna uthorizedAccessException + FullyQualifiedErrorId : AliasAllScopeOptionCannotBeRemoved,Microsoft.PowerShe ll.Commands.SetAliasCommand What is this AllScope? How do I remove that option to get colorized dir?

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  • Java Spotlight Episode 77: Donald Smith on the OpenJDK and Java

    - by Roger Brinkley
    Tweet An interview with Donald Smith about Java and OpenJDK. Joining us this week on the Java All Star Developer Panel are Dalibor Topic, Java Free and Open Source Software Ambassador and Arun Gupta, Java EE Guy. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes News Jersey 2.0 Milestone 2 available Oracle distribution of Eclipse (OEPE) now supports GlassFish 3.1.2 Oracle Linux 6 is now part of the certification matrix for 3.1.2 3rd part of Spring -> Java EE 6 article series published Joe Darcy - Repeating annotations in the works JEP 152: Crypto Operations with Network HSMs JEP 153: Launch JavaFX Applications OpenJDK bug database: Status update OpenJDK Governing Board 2012 Election: Results jtreg update March 2012 Take Two: Comparing JVMs on ARM/Linux The OpenJDK group at Oracle is growing App bundler project now open Events April 4-5, JavaOne Japan, Tokyo, Japan April 11, Cleveland JUG, Cleveland, OH April 12, GreenJUG, Greenville, SC April 17-18, JavaOne Russia, Moscow Russia April 18–20, Devoxx France, Paris, France April 17-20, GIDS, Bangalore April 21, Java Summit, Chennai April 26, Mix-IT, Lyon, France, May 3-4, JavaOne India, Hyderabad, India May 5, Bangalore, Pune, ?? - JUG outreach May 7, OTN Developer Day, Mumbai May 8, OTN Developer Day, Delhi Feature InterviewDonald Smith, MBA, MSc, is Director of Product Management for Oracle. He brings worldwide enterprise software experience, ranging from small "dot-com" through Fortune 500 companies. Donald speaks regularly about Java, open source, community development, business models, business integration and software development politics at conferences and events worldwide including Java One, Oracle World, Sun Tech Days, Evans Developer Relations Conference, OOPSLA, JAOO, Server Side Symposium, Colorado Software Summit and others. Prior to returning to Oracle, Donald was Director of Ecosystem Development for the Eclipse Foundation, an independent not-for-profit foundation supporting the Eclipse open source community. Mail Bag What’s Cool OpenJDK 7 port to Haiku JEP 154: Remove Serialization Goto for the Java Programming Language

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  • What's the value of a Facebook fan?

    - by David Dorf
    In his blog posting titled "Why Each Facebook Fan Is Worth $2,000 to J. Crew," Joe Skorupa lays out a simplistic calculation for assigning a value to social media efforts within Facebook. While I don't believe the metric, at least its a metric that can be applied consistently. Trying to explain the ROI to management to start a program, then benchmarking to show progress isn't straightforward at all. Social media isn't really mature enough to have hard-and-fast rules around valuation (yet). When I'm asked by retailers how to measure social media efforts, I usually fess-up and say I can't show an ROI but the investment is so low you might was well take a risk. Intuitively, it just seems like a good way to interact with consumers, and since your competition is doing it, you better do it as well. Vitrue, a social media management company, has calculated a fan as being worth $3.60 per year based on impressions generated in Facebook's news feed. That means a fan base of 1 million translates into at least $3.6 million in equivalent media over a year. Don't believe that number either? Fine, Vitrue now has a tool that let's you adjust the earned media value of a fan. Jump over to http://evaluator.vitrue.com/ and enter your brand's Facebook URL to get an assessment of the current value and potential value. For fun, I compared Abercrombie & Fitch (1,077,480 fans), Gap (567,772 fans), and Wet Seal (294,479 fans). The image below shows the results assuming the default $5 earned media value for a fan. The calculation is more complicated than just counting fans. It also accounts for postings and comments. Its possible for a brand with fewer fans to have a higher value based on frequency and relevancy of posts. The tool gathers data via the Social Graph API for the past 30 days of activity. I'm not sure this tool assigns the correct value either, but hey, its a great start.

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