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• Oracle WebCenter: Composite Applications & Mash-Ups

  - by kellsey.ruppel(at)oracle.com

  We’ve talked in previous weeks about the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  We’ve provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks, and this week, we’ll focus on how with the new release of Oracle WebCenter you can create composite applications and mashups.We recently talked with Sachin Agarwal, Director of Product Management of Enterprise 2.0 at Oracle around the topic of Composite Applications and Mashups. Oracle WebCenter provides a rich set of tools and capabilities for pulling in content, applications and collaboration functionality from various different sources and weaving them together into what we call Mashups. Mashups that also consists of transactional applications from multiple sources are specifically called Composite Applications. With the latest release of Oracle WebCenter one can develop highly productive tasked based interfaces that aggregate a related set of applications that are part of a business process and provide in context collaboration tools so that users don’t have to navigate away to different tabs to achieve these tasks. For instance, a call center representative (CSR), not only needs to be able to pull customer information from a CRM application like Siebel, but also related information from Oracle E-Business Suite about whether a specific order has shipped. The CSR will be far more efficient if he or she does not have to open different tabs to login into multiple applications while the customer is waiting, but can access all this information in one mashup.Oracle WebCenter Suite provides a comprehensive set of tooling that enables a business user to quickly aggregate together a mashup and wire-in different backend applications to create a custom dashboard. Not only does Oracle WebCenter supports a wide set of standards (WSRP 1.0, 2.0, JSR 168, JSR 286) that allow portlets  from other applications to be surfaced within WebCenter, but it also provides tools to bring in other web applications such as .Net Applications  as well as SharePoint webparts. The new Business Mash-up editor allows business users to take any Oracle Application or 3rd party application and wire the backend data sources or APIs to a rich set of visualizations and reuse them in mashups.  Moreover, Business users can customize or personalize any page using Oracle WebCenter Composer’s on-the-fly visual page editing features. Users access and select different resource components available in Oracle WebCenter’s Business Dictionary in order to add new content to the page. The Business Dictionary provides a role-based view of available components or resources, and these components can include information from a variety of enterprise resources such as enterprise applications, managed content, rich media, business processes, or business intelligence systems. Together, Oracle WebCenter’s Composer and Business Dictionary give users access to a powerful, yet easy to use, set of tools to personalize and extend their Oracle WebCenter portals and applications without involving IT.Keep checking back this week as we share more information on how you can easily create Commposite Applications and Mashups with Oracle WebCenter .Technorati Tags: UXP, collaboration, enterprise 2.0, modern user experience, oracle, portals, webcenter, applications, mashups, composite applications

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• Register Game Object Components in Game Subsystems? (Component-based Game Object design)

  - by topright

  I'm creating a component-based game object system. Some tips: GameObject is simply a list of Components. There are GameSubsystems. For example, rendering, physics etc. Each GameSubsystem contains pointers to some of Components. GameSubsystem is a very powerful and flexible abstraction: it represents any slice (or aspect) of the game world. There is a need in a mechanism of registering Components in GameSubsystems (when GameObject is created and composed). There are 4 approaches: 1: Chain of responsibility pattern. Every Component is offered to every GameSubsystem. GameSubsystem makes a decision which Components to register (and how to organize them). For example, GameSubsystemRender can register Renderable Components. pro. Components know nothing about how they are used. Low coupling. A. We can add new GameSubsystem. For example, let's add GameSubsystemTitles that registers all ComponentTitle and guarantees that every title is unique and provides interface to quering objects by title. Of course, ComponentTitle should not be rewrited or inherited in this case. B. We can reorganize existing GameSubsystems. For example, GameSubsystemAudio, GameSubsystemRender, GameSubsystemParticleEmmiter can be merged into GameSubsystemSpatial (to place all audio, emmiter, render Components in the same hierarchy and use parent-relative transforms). con. Every-to-every check. Very innefficient. con. Subsystems know about Components. 2: Each Subsystem searches for Components of specific types. pro. Better performance than in Approach 1. con. Subsystems still know about Components. 3: Component registers itself in GameSubsystem(s). We know at compile-time that there is a GameSubsystemRenderer, so let's ComponentImageRender will call something like GameSubsystemRenderer::register(ComponentRenderBase*). pro. Performance. No unnecessary checks as in Approach 1. con. Components are badly coupled with GameSubsystems. 4: Mediator pattern. GameState (that contains GameSubsystems) can implement registerComponent(Component*). pro. Components and GameSubystems know nothing about each other. con. In C++ it would look like ugly and slow typeid-switch. Questions: Which approach is better and mostly used in component-based design? What Practice says? Any suggestions about implementation of Approach 4? Thank you.

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• Games at Work Part 2: Gamification and Enterprise Applications

  - by ultan o'broin

  Gamification and Enterprise Applications In part 1 of this article, we explored why people are motivated to play games so much. Now, let's think about what that means for Oracle applications user experience. (Even the coffee is gamified. Acknowledgement @noelruane. Check out the Guardian article Dublin's Frothing with Tech Fever. Game development is big business in Ireland too.) Applying game dynamics (gamification) effectively in the enterprise applications space to reflect business objectives is now a hot user experience topic. Consider, for example, how such dynamics could solve applications users’ problems such as: Becoming familiar or expert with an application or process Building loyalty, customer satisfaction, and branding relationships Collaborating effectively and populating content in the community Completing tasks or solving problems on time Encouraging teamwork to achieve goals Improving data accuracy and completeness of entry Locating and managing the correct resources or information Managing changes and exceptions Setting and reaching targets, quotas, or objectives Games’ Incentives, Motivation, and Behavior I asked Julian Orr, Senior Usability Engineer, in the Oracle Fusion Applications CRM User Experience (UX) team for his thoughts on what potential gamification might offer Oracle Fusion Applications. Julian pointed to the powerful incentives offered by games as the starting place: “The biggest potential for gamification in enterprise apps is as an intrinsic motivator. Mechanisms include fun, social interaction, teamwork, primal wiring, adrenaline, financial, closed-loop feedback, locus of control, flow state, and so on. But we need to know what works best for a given work situation.” For example, in CRM service applications, we might look at the motivations of typical service applications users (see figure 1) and then determine how we can 'gamify' these motivations with techniques to optimize the desired work behavior for the role (see figure 2). Description of Figure 1 Description of Figure 2 Involving Our Users Online game players are skilled collaborators as well as problem solvers. Erika Webb (@erikanollwebb), Oracle Fusion Applications UX Manager, has run gamification events for Oracle, including one on collaboration and gamification in Oracle online communities that involved Oracle customers and partners. Read more... However, let’s be clear: gamifying a user interface that’s poorly designed is merely putting the lipstick of gamification on the pig of work. Gamification cannot replace good design and killer content based on understanding how applications users really work and what motivates them. So, Let the Games Begin! Gamification has tremendous potential for the enterprise application user experience. The Oracle Fusion Applications UX team is innovating fast and hard in this area, researching with our users how gamification can make work more satisfying and enterprises more productive. If you’re interested in knowing more about our gamification research, sign up for more information or check out how your company can get involved through the Oracle Usability Advisory Board. Your thoughts? Find those comments.

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• Oracle CRM For Public Sector, Commercial Business, Education

  - by michael.seback

  Chongqing Transport Commission Improves Management of Transport Projects The Chongqing Transport Commission is responsible for public passenger, road, and waterway transport in urban and rural areas of Chongqing. The commission administers the region's road and water industry; oversees the construction of transport infrastructure; and manages civil aviation, railroads, roads, waterways, ports, and wharves. "After studying the IT initiatives of other provincial transport commissions, we decided to use Siebel Public Sector to build our integrated transport service system. The Siebel software offers powerful functions that allow us to integrate information and improve the management of our road, rail, and waterway infrastructure projects." - Chen Xiaoming, Vice Director, Information Center, Chongqing Transport Commission. Read more here. Siemens Information Services Increases Productivity by 20% Siemens Information Services Pvt, Ltd. provides back-office account processing services to Siemens' vendors. The company works with Siemens' healthcare, energy, and industry divisions in Europe, the United States, and parts of the Asia-Pacific region. It approves financial services such as processing payroll, accounts data, purchase orders, invoices, and payments, and also creates service catalogs for customers and internal teams. "Oracle CRM ON Demand provides us with a complete view of each customer's data from the moment they log a request to the time we close it. This has eliminated manual requests, and improved the service we offer to our clients across the Asia-Pacific region." -Sunil Zutshi, General Manager, IT, Siemens Information Services Pvt, Ltd. Read more here. China Distance Education Holdings Improves Call Center Productivity by 24% China Distance Education Holdings Limited is a leading provider of online education. The organization offers 174 courses through 16 Web sites, including accounting, healthcare, law, and engineering. In 2010, 215,000 students were enrolled. "Online education is a fast growing sector in China. To maintain our competitiveness, we implemented Oracle Contact Center Anywhere to make it easier and faster for our call center staff to respond to student enquiries. As a result, their productivity increased by 24%." - Qin Songjiang, Chief Technology Officer, China Distance Education Holdings Limited. Read more here.

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• Where Are You on the Visualization Maturity Curve?

  - by Celine Beck

  The old phrase “A picture is worth a thousand words” is as true now as ever. Providing the right users with access to the right product data, at the right time, can provide significant benefits to a business. This is especially evident with increasing technical and product complexities, elongated supply chains, and growing pressure to bring innovative products to market faster. With this in mind, it is easy to understand why visualization is an integral part of any successful product lifecycle management (PLM) strategy. At a bare minimum, knowledge workers use multiple individual documents of different formats and structure, and leverage visualization solutions to access information; but the real value of visualization can be fully reaped when it is connected to enterprise applications like PLM and tied to the appropriate business context. The picture below illustrates this visualization maturity curve, as we presented during the last Oracle Open World and the transformational effect that visualization can have on PLM processes and performance (check out the post about AutoVue Key Highlights from Oracle Open World 2012 for more information). Organizations are likely to see greater positive impact on business performance when visualization is connected to enterprise systems, allowing access to information coming from multiple sources, such as PLM, supply chain management (SCM) and enterprise resource planning (ERP). This allows organizations to reach higher levels of collaboration and optimize decision-making capacity as users can benefit from in-context access to visual information. For instance, within a PLM system, a design engineer can access a product assembly and review digital annotations added by other users specific to the engineering change request he is reviewing rather than all historical annotations. The last stage on the curve is what we call augmented business visualization (ABV).  ABV is an innovative framework which lets structured data (from Oracle’s Agile PLM for instance) interact with unstructured data (documents, design, 3D models, etc). With this new level of integration, information coming from multiple sources can be presented in a highly visual fashion; color displays can be used in order to identify parts with specific characteristics (for example pending quality issues) and you can take actions directly from within the context of documents and designs, maximizing user productivity. Those who had the chance to attend our PLM session during Oracle Open World already got a sneak peek of our latest augmented business visualization for Oracle’s Agile PLM. The solution generated a lot of wows. Stephen Porter, CEO at Zero Wait State, indicated in a post entitled “The PLM State: the Manhattan Project-Oracle’s Next Big Secret Weapon” that “this kind of synergy between visualization and PLM could qualify as a powerful weapon differentiating Agile PLM from other solutions.” If you are interested in learning more about ABV for Oracle’s Agile PLM and hear about real examples of usage of visualization at all stages of the visualization maturity curve, don’t miss our Visual Decision Making to Optimize New Product Development and Introduction session during the Oracle Value Chain Summit (Feb. 4-6, 2013, San Francisco). We look forward to seeing you there!

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• Why CoffeeScript is tough to maintain

  - by Renso

  I recently started trying out CoffeeScript only to find out that it caused more headaches. The abstraction level of jQuery was perfect, it did not dictate to coders how to design their code, it just works. However, I recently posted a request to the CoffeeScript team to consider introducing curly braces to help with more complex code to control the flow of logic. For example a if-then-else with many nested levels can be near impossible to debug without tracing through it when using CoffeeScript. Also with IDEs like Visual Studio, regular JavaScript intellicense and auto-formatting make it easy to appropriate indent nested levels without any work on the part of the developer and reading it is not that hard, especially with some extensions that show vertical lines in the code editor to help see what is nested within what part of the code.However with CoffeeScript that is not the case. The samples given in the CoffeeScript web site are of course just simple examples to explain the features and one gets excited pretty quick over the powerful shortcuts. I tried to convert a piece of JavaScript over to CoffeeScript and gave up since you need to first of all remove ALL non CoffeeScript coding constructs for it to even compile. However js2coffee can help with that. However to keep track of nested levels became something that was simply not manageable using CoffeeScript.Furthermore, any coding language that controls the flow of logic by indentation is extremely dangerous for obvious reasons. I liked CoffeeScript a lot, but the fact that the logical flow of the code is controlled by how much you indent code, spaces or tabs, is not reliable as there is no way the programmer has an easy way of knowing what parts of the code will get hit when the code spans a page.When I suggested introducing curly braces in CoffeeScript the team, one contributor advised me that my code needs to be re-designed! Needless to say that is absurd. When I included a piece of the code he asked my if it was legacy code. It's like saying to a Java programmer, sorry you cannot use Java because we don't agree with how you write your code.jashkenas from the CoffeeScript blog gave some great suggestions and made the point that introducing curly braces would be very problematic for them as they use them to denote objects. Makes sense, but I would still love to see some way to replace code flow control with spaces and indentation to something more concrete and human readable.

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• Tools for Enterprise Architects: OmniGraffle for iPad?

  - by pat.shepherd

  Well, I have to admit to being a bit of an Apple fan and, of course, and early adopter of gadgets and technology in general.  So, when FedEx showed up with my iPad 3G last week, I was a kid in a candy store.  One of the apps that my “buy finger” was hovering over for a while (like all of 3 days) was Omnigraffle for the iPad.  I imagined that it would be very cool to use this with a customer’s EA’s to sketch out Business, Application, Information and Technology architectures.  Instead of using the blackboard, this seemed to offer promise as a white-boarding tool with obvious benefits over a traditional white-board.  I figured I’d get a VGA adapter, plug it into the customer’s projector and off we would go with a great JAD tool.  The touch pad approach offered an additional hands-on kind of feel. So, I made the $49.99 purchase + the $29.99 VGA adapter and tried to give it a go.  Well, I was both pleasantly and unpleasantly surprised.  It is both powerful and easy to use.  There are great stencils included for shapes, software icons, Visio shapes, and even UML notation.  There is even a free-hand tool that works well.  I created some diagrams pretty quickly.   The one below was just a test and took all of 10 minuets to do. The only problem was that Onmigraffle does not recognize the VGA output, so I was stopped dead in my tracks, as it were.  My use case was as a collaborative diagramming tool with other architects, though I can still use it off line.  I called Omnigraffle and they said that VGA support is on the feature request list so, hopefully, in a short amount of time, I can use the tool as I envisioned.   Review: Criteria Result Is it fun? Yes Is it Useful? Yes Does it Show Promise? Yes Did the VGA Output Work? No File/diagram Formats PDF, Onmigraffle proprietary, image   Quick Sample:     OmniGraffle for iPad - Products - The Omni Group

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• Visual Studio 2010 Launch Events

  - by Jim Duffy

  Don’t miss out on the opportunity to learn about the new features in Visual Studio 2010. Check out the MSDN Events page and find out when the talented folks of the Developer & Evangelism group will be visiting your city to prove to you that /*Life Runs On Code*/. I’ll be attending the Raleigh event June 2, 2010 from 1:00 - 5:00 PM. North Carolina State University, Jane S. McKimmon Conference Center 1101 Gorman St Raleigh North Carolina 27606 United States From the Raleigh Event page: Event Overview Learn about the rich application platforms that Microsoft® Visual Studio® 2010 supports, including Windows® 7, the Web, SharePoint®, Windows Azure™, SQL®, and Windows® Phone 7 Series. From tighter tester and dev collaboration to new ALM tools, there’s a lot that’s new. Here’s what you can expect: Windows Development with Visual Studio 2010 Visual Studio has always been the best way to build compelling visual solutions for Windows. Visual Studio 2010 continues this trend with great new tooling support for Silverlight 4, WPF, and native development. In this demo heavy session, you’ll see how you can build rich Windows applications with Silverlight 4 using new trusted application features including out-of-browser execution, saving to the file system, and even COM Automation. You’ll also see how you can use the new Task Parallel Library from within a WPF application to take advantage of all those cores in today’s modern computers. Web and Cloud Development with Visual Studio 2010 If you build solutions for the web, then this session is for you. Come see how your existing skills move forward with Visual Studio 2010 both for in-house ASP.NET development and the new frontier of the Cloud. In this session, you’ll see improved designers, new HTML and JavaScript snippets, Web Forms enhancements, and how you can quickly build great web sites using Dynamic Data. You’ll see the changes made to testable web sites with MVC 2.0 and how we’ve integrated JQuery support into the platform. You’ll then see how easy it is to leverage your existing code and move to the cloud with Windows Azure. Windows Phone 7 Developer Tools and Platform Overview This session provides an overview of Visual Studio® 2010 for Windows Phone. Learn about the powerful capabilities of this new application platform and the developer tools experience including basic IDE usage, debugging, packaging, and deployment. This session also shows how you can use Microsoft Expression® Blend™ for Windows Phone to build great Silverlight applications. Have a day. :-|

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• Turn Chrome’s New Tab Page into an Ubuntu Forums Powerhouse

  - by Asian Angel

  There’s a lot of start page plug-ins for Google Chrome, but if you’re an Ubuntu Forums enthusiast, you might be interested in the powerful UbuntuForums.org Start Page extension. Using the Ubuntu Forums Chrome Start Page Once you’ve installed the extension and opened a new tab, you’ll notice quite a difference from the boring default “New Tab Page”. While you may look at this and wonder if what you see is all that there is to it, there’s actually a lot of hidden customization and functionality. The upper left corner is where you will control the content displayed in the “Ubuntu New Tab Page”. The “Buttons Toolbar” that you see at the top lets you shift between the types of content viewed, from RSS feeds to bookmarks and more. This entire set of links provides direct links to the appropriate section in the Ubuntu Forums. As with the set of links pictured above each of these will open in a new tab when clicked on. There’s even a feature to browse wallpapers from DesktopNexus with categories on the left and pictures to the right. If you want to return to the regular layout you should use the “Start Page Link” highlighted here. Options The options will allow you to customize the colors shown in the “Ubuntu New Tab Page” to create a very nice match to your current browser and/or system theme if desired. You can also do some customization to the fonts, “Bookmark Shortcuts”, and populate the “Custom Links Section” in the main page. Conclusion If you are an Ubuntu enthusiast then this will be a very useful extension to add to your browser. The wealth of direct links and built-in functionality make this extension worth trying. Links Download the Ubuntuforums.org Start Page extension (Google Chrome Extensions) Similar Articles Productive Geek Tips Turn Off Auto-Play of Audio and Video CDs and DVDs in UbuntuScroll Backwards From the Ubuntu Server Command LineAnnouncing the How-To Geek ForumsDisable the System Beep on Ubuntu EdgyEnable Smooth fonts on Ubuntu Linux TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Gadfly is a cool Twitter/Silverlight app Enable DreamScene in Windows 7 Microsoft’s “How Do I ?” Videos Home Networks – How do they look like & the problems they cause Check Your IMAP Mail Offline In Thunderbird Follow Finder Finds You Twitter Users To Follow

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• Introducing Windows Azure Mobile Services

  - by Clint Edmonson

  Today I’m excited to share that the Windows Azure Mobile Services public preview is now available. This preview provides a turnkey backend cloud solution designed to accelerate connected client app development. These services streamline the development process by enabling you to leverage the cloud for common mobile application scenarios such as structured storage, user authentication and push notifications. If you’re building a Windows 8 app and want a fast and easy path to creating backend cloud services, this preview provides the capabilities you need. You to take advantage of the cloud to build and deploy modern apps for Windows 8 devices in anticipation of general availability on October 26th. Subsequent preview releases will extend support to iOS, Android, and Windows Phone. Features The preview makes it fast and easy to create cloud services for Windows 8 applications within minutes. Here are the key benefits:  Rapid development: configure a straightforward and secure backend in less than five minutes. Create modern mobile apps: common Windows Azure plus Windows 8 scenarios that Windows Azure Mobile Services preview will support include:  Automated Service API generation providing CRUD functionality and dynamic schematization on top of Structured Storage Structured Storage with powerful query support so a Windows 8 app can seamlessly connect to a Windows Azure SQL database Integrated Authentication so developers can configure user authentication via Windows Live Push Notifications to bring your Windows 8 apps to life with up to date and relevant information Access structured data: connect to a Windows Azure SQL database for simple data management and dynamically created tables. Easy to set and manage permissions. Pricing One of the key things that we’ve consistently heard from developers about using Windows Azure with mobile applications is the need for a low cost and simple offer. The simplest way to describe the pricing for Windows Azure Mobile Services at preview is that it is the same as Windows Azure Websites during preview. What’s FREE? Run up to 10 Mobile Services for free in a multitenant environment Free with valid Windows Azure Free Trial 1GB SQL Database Unlimited ingress 165MB/day egress  What do I pay for? Scaling up to dedicated VMs Once Windows Azure Free Trial expires - SQL Database and egress     Getting Started To start using Mobile Services, you will need to sign up for a Windows Azure free trial, if you have not done so already.  If you already have a Windows Azure account, you will need to request to enroll in this preview feature. Once you’ve enrolled, this getting started tutorial will walk you through building your first Windows 8 application using the preview’s services. The developer center contains more resources to teach you how to: Validate and authorize access to data using easy scripts that execute securely, on the server Easily authenticate your users via Windows Live Send toast notifications and update live tiles in just a few lines of code Our pricing calculator has also been updated for calculate costs for these new mobile services. Questions? Ask in the Windows Azure Forums. Feedback? Send it to [email protected].

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• WebCenter Customer Spotlight: Marvel

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryMarvel Entertainment, LLC (Marvel) is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. The customer wanted to optimize their brand licensing process, so Marvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process. Marvel and their brand licensees have  now complete visibility of brand license operations including the history of approval request and related content.  Company OverviewMarvel Entertainment, LLC (Marvel) a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.   Sample  characters:    - Spider-Man    - Iron Man    - Captain America    - X-MEN    - Thor    - Avengers    - And a host of others  Business ChallengesMarvel wanted to optimize their brand licensing process for their characters and had following business requirements : Facilitating content worldwide Scalable and flexible infrastructure to manage multiple content types and huge file sizes Optimize the licensing process workflow trough automatic notifications, tracking reviews, issuing approvals, etc. Solution DeployedMarvel worked with Oracle WebCenter partner Fishbowl Solutions and implemented a centralized Content Hub based on Oracle WebCenter Content. The 100% web based secure Intranet/Partner Extranet solution is now managing the entire life cycle of the brand licensing process. The internal users can now manage all digital assets related to a character trough proper categorization of all items, workflow based review and approval of branding styles and a powerful search and retrieval service. The licensees of Marvel brands can now online develop and submit  concepts and prototypes which are reviewed and approved using a collaborative process. Business ResultMarvel and their brand licensees have now complete visibility of brand license operations including the history of approval request and related content. The character brand related content is now in the right place, at the right time at the user's fingertips with highly improved quality. Additional Information Marvel Open World Presentation Oracle WebCenter Content

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• 6 Ways to Modernize Your Customer Experience

  - by Mike Stiles

  If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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• Fraud and Anomaly Detection using Oracle Data Mining YouTube-like Video

  - by chberger

  I've created and recorded another YouTube-like presentation and "live" demos of Oracle Advanced Analytics Option, this time focusing on Fraud and Anomaly Detection using Oracle Data Mining.  [Note:  It is a large MP4 file that will open and play in place.  The sound quality is weak so you may need to turn up the volume.] Data is your most valuable asset. It represents the entire history of your organization and its interactions with your customers.  Predictive analytics leverages data to discover patterns, relationships and to help you even make informed predictions.   Oracle Data Mining (ODM) automatically discovers relationships hidden in data.  Predictive models and insights discovered with ODM address business problems such as:  predicting customer behavior, detecting fraud, analyzing market baskets, profiling and loyalty.  Oracle Data Mining, part of the Oracle Advanced Analytics (OAA) Option to the Oracle Database EE, embeds 12 high performance data mining algorithms in the SQL kernel of the Oracle Database. This eliminates data movement, delivers scalability and maintains security.  But, how do you find these very important needles or possibly fraudulent transactions and huge haystacks of data? Oracle Data Mining’s 1 Class Support Vector Machine algorithm is specifically designed to identify rare or anomalous records.  Oracle Data Mining's 1-Class SVM anomaly detection algorithm trains on what it believes to be considered “normal” records, build a descriptive and predictive model which can then be used to flags records that, on a multi-dimensional basis, appear to not fit in--or be different.  Combined with clustering techniques to sort transactions into more homogeneous sub-populations for more focused anomaly detection analysis and Oracle Business Intelligence, Enterprise Applications and/or real-time environments to "deploy" fraud detection, Oracle Data Mining delivers a powerful advanced analytical platform for solving important problems.  With OAA/ODM you can find suspicious expense report submissions, flag non-compliant tax submissions, fight fraud in healthcare claims and save huge amounts of money in fraudulent claims  and abuse.   This presentation and several brief demos will show Oracle Data Mining's fraud and anomaly detection capabilities.  

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• What are the drawbacks of sending XML to browsers and let them apply XSLT?

  - by MainMa

  Context Working as a freelance developer, I often made websites completely based on XSLT. In other words, on every request, an XML file is generated, containing everything we need to know about the page content: the name of the user currently logged in, the top menu entries, if this menu is dynamic/configurable, the text to display in a specific area of the page, etc. Then XSL process (caches, etc.) it to HTML/XHTML page to send to the browser. It has a good point to make it easier to create small-scale websites, especially with PHP. It is a sort of template engine, but which I prefer to other template engines because it's much more powerful than most of template engines, and because I know it better and like it. It is also possible, when need, to give an access to raw XML data on demand for an automated access, without the need to create separate APIs. Of course, it will fail completely on any medium-scale or large-scale website, since, even with good caching techniques, XSL still degrades overall website performance and requires more CPU serverside. Question Modern browsers have the ability to take an XML file and to transform it with an associated XSL file declared in XML like <?xml-stylesheet href="demo.xslt" type="text/xsl"?>. Firefox 3 can do it. Internet Explorer 8 can do it too. It means that it is possible to migrate XSL processing from the server to the client side for 50% of users (according on browser statistics on several websites where I may want to implement this). It means that those 50% of users will receive only the XML file at each request, thus reducing their and server's bandwidth (XML file being much shorter than its processed HTML analog), and reducing server's CPU usage. What are the drawbacks of this technique? I thought about several ones, but it doesn't apply in this situation: Difficult implementation and the need to choose, based on the browser request, when to send raw XML and when to transform it to HTML instead. Obviously, the system will not be much more difficult then the actual one. The only change to make is to add XSL file link to every XML, and to add a browser check. More IO and bandwidth usage, since the XSLT file will be downloaded by the browsers, instead of being cached by the server. I don't think it will be a problem, since XSLT file will be cached by the browsers (like images, or CSS, or JavaScript files are cached actually). Possibly some problems on client side, like maybe problems when saving a page in some browsers. Difficulty to debug code: it is impossible to obtain an HTML source the browser is actually using, since the only displayed source is the downloaded XML. On the other hand, I rarely go look at HTML code on client side, and in most cases, it is unusable directly (whitespace being removed).

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• Issue 56 - Super Stylesheets Skinning in DotNetNuke 5

  May 2010 Welcome to Issue 56 of DNN Creative Magazine In this issue we show you how to use the powerful new Super Stylesheets skinning feature in DotNetNuke 5. Super Stylesheets are ideal for both beginner and experienced skin designers, they provide skin layouts using CSS. The advantage of Super Stylesheets is that you can easily create a skin layout which works in all browsers without the need to learn complex CSS techniques. They are also very quick to build and you can change a skin layout in a matter of minutes rather than hours. We show you how to build a skin from the very beginning using Super Stylesheets, we show you how to create various skin layouts, as well as multi-layouts. We also show you how to style the skin, how to add tokens such as the logo, menu, login links etc. and walk you through how to create a fully working skin from scratch. Following this we continue the Open Web Studio tutorials, this month we demonstrate how to create an installable DotNetNuke PA module using OWS. This is an essential technique which allows you to package up the OWS applications that you have created and build them into an installable zip package. The zip file is then installable as a standard DotNetNuke module which means you can easily install your OWS applications on other DotNetNuke installations by simply installing them as a standard DotNetNuke module. To finish, we have part six of the "How to Build a News Application with DotNetMushroom Rapid Application Developer (RAD)" article, where we demonstrate how to create a News Carousel using RAD, JQuery and the JCarousel plugin. This issue comes complete with 15 videos. Skinning: Super Stylesheets Skinning in DotNetNuke 5 - DNN Layouts (12 videos - 98mins) Module Development Series: How to Create an Installable DotNetNuke PA Module Using OWS (3 videos - 23mins) How to Implement a News Carousel Using DotNetMushroom RAD and JQuery View issue 56 to download all of the videos in one zip file DNN Creative Magazine for DotNetNuke Web Designers Covering DotNetNuke module video reviews, video tutorials, mp3 interviews, resources and web design tips for working with DotNetNuke. In 56 issues we have created 578 videos!Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• Now Shipping! NetAdvantage for .NET 2010 Volume 3!

  The new NetAdvantage Ultimate includes all four Line of Business user interface control sets for ASP .NET, Windows Forms, WPF and Silverlight plus two advanced Data Visualization UI control sets for WPF and Silverlight. With six NetAdvantage products in one robust package, Infragistics® gives you hundreds of controls and infinite development possibilities. Unified XAML Product Strategy-Share Code, Get More Controls In the 10.3 release, Infragistics continues to deliver code parity between the XAML platforms, WPF and Silverlight. In the line of business toolsets, Infragistics introduces the new xamSchedule™, full-featured, Outlook® 2010-style schedule controls, and the new xamDataTree™, a data bound tree view that comfortably handles tens of thousands of tree nodes. Mimicking our Silverlight Drag and Drop Framework, the WPF Drag and Drop Framework CTP empowers you to add your own rich touches to your applications. Track Users' Behaviors New to all NetAdvantage Silverlight controls is the Infragistics Analytics Framework (IGAF), which empowers you to track user behavior in RIAs running on Silverlight 4. Building on the Microsoft® Silverlight Analytics Framework, with IGAF you can analyze the user's behaviors to ensure the experience you want to deliver. NetAdvantage for Windows Forms--New Office® 2010 Ribbon and Application Menu 2010 Create new experiences with Windows Forms. Now with Office 2010 styling, NetAdvantage for Windows Forms has new features such as Microsoft® Office 2010 ribbon and enhanced Infragistics.Excel to export the contents of the high performance WinGrid™ into Microsoft Excel® 2010. The new Windows Message Support enables Infragistics standalone editor controls to process numerous Windows® OS messages, allowing them to respond just like native controls to changes in the Windows environment. Create Faster Web 2.0 Experiences with NetAdvantage for ASP .NET Infragistics continues to push the envelope to deliver the fastest ASP .NET WebForms controls available on the market. Our lightning fast ASP .NET grids are now enhanced with XPS/PDF Exporting and Summary Rows. This release also includes support for jQuery Templating (as a CTP) within our WebDataGrid™ and WebDataTree™ controls allowing you to quickly cut down overall page size. Deliver Business Intelligence with Power, Flexibility and the Office 2010 Experience NetAdvantage for WPF Data Visualization and NetAdvantage for Silverlight Data Visualization help you deliver flexible, powerful and usable end user experiences in Business Intelligence applications. Both suites include the Pivot Grid that delivers the full power of online analytical processing (OLAP) to present multi-dimensional data, sliced and diced in cross-tabulated form for end users to drill down into, interact with and easily extract meaning from the data. Mapping Made Easy 10.3 marks the official release of the WPF Data Visualization xamMap™ control to map anything and everything from geographic to geo-spacial mapping data. Map layers allow you to add successive levels of detail, navigational panes for panning in all directions, color swatch panes that facilitate value scales like Choropleth shading, and scale panes allowing users to zoom-in and out. Both toolsets introduce the first of many relationship maps! With the xamOrgChart™ CTP you can map out organizational charts of up to 50K employees, competitive brackets (think World Cup) and any other relational, organizational map your application needs. http://www.infragistics.com span.fullpost {display:none;}

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• SharePoint Thoughts

  - by Tim Murphy

  I was listening to .NET Rocks episode #713 and it got me thinking about a number of SharePoint related topics. I have been working with SharePoint since the 2001 product came out and have watched it evolve over the years.  Today SharePoint is one of the most powerful and flexible products in the market.  Of course that doesn’t mean there isn’t room for improvement (a lot of improvement in fact) and with much power comes much responsibility. My main gripe these days is that you have to develop on a server instance.  This adds a real barrier to entry for developers.  You either have to run VMWare or Hyper-V on your developer machine or actually develop on your dev server for most tasks.  Yes, there is a way to setup a Windows 7 machine with the SharePoint components but it is very hackish. Beyond that the tools in VS2010 are a great leap forward from past generations.  Not requiring a separate package creation tool is not the least of the improvements.  Better workflow and web part development have also eased the burden of many developers. The other thing the show brought up in my thoughts was more around usage.  Users want to be able to self server everything without regard to what affect that has on leveraging their data from a corporate perspective.  My coworkers who work on Lotus Notes ask why the user can’t just do what ever they want? Part of the reason is that those features have not been built, but the other part is that giving them those features is often like giving an infant a loaded hand gun.  You can do it but it doesn’t make it the smart thing to do. As with any tool that is going to be used in the enterprise it should be subject to governance.  If controls are not in place as they said in the episode of DNR the document libraries and I believe SharePoint in general starts to look as disarrayed and unusable as a shared drive.  Consider these factors before giving into every whim of the users.  You should be able to explain to them the tradeoffs of giving them full control versus being able to leverage the information they collect to the benefit of the organization. These are just a couple of the thoughts that were triggered by the show.  I’m sure there are more discussions that can be had.  Feel free to leave your comments about the pros and cons of SharePoint. del.icio.us Tags: .NET Rocks,SharePoint,software development

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• Confusion about inheritance

  - by Samuel Adam

  I know I might get downvoted for this, but I'm really curious. I was taught that inheritance is a very powerful polymorphism tool, but I can't seem to use it well in real cases. So far, I can only use inheritance when the base class is an abstract class. Examples : If we're talking about Product and Inventory, I quickly assumed that a Product is an Inventory because a Product must be inventorized as well. But a problem occured when user wanted to sell their Inventory item. It just doesn't seem to be right to change an Inventory object to it's subtype (Product), it's almost like trying to convert a parent to it's child. Another case is Customer and Member. It is logical (at least for me) to think that a Member is a Customer with some more privileges. Same problem occurred when user wanted to upgrade an existing Customer to become a Member. A very trivial case is the Employee case. Where Manager, Clerk, etc can be derived from Employee. Still, the same upgrading issue. I tried to use composition instead for some cases, but I really wanted to know if I'm missing something for inheritance solution here. My composition solution for those cases : Create a reference of Inventory inside a Product. Here I'm making an assumption about that Product and Inventory is talking in a different context. While Product is in the context of sales (price, volume, discount, etc), Inventory is in the context of physical management (stock, movement, etc). Make a reference of Membership instead inside Customer class instead of previous inheritance solution. Therefor upgrading a Customer is only about instantiating the Customer's Membership property. This example is keep being taught in basic programming classes, but I think it's more proper to have those Manager, Clerk, etc derived from an abstract Role class and make it a property in Employee. I found it difficult to find an example of a concrete class deriving from another concrete class. Is there any inheritance solution in which I can solve those cases? Being new in this OOP thing, I really really need a guidance. Thanks!

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• Why would I learn C++11, having known C and C++?

  - by Shahbaz

  I am a programmer in C and C++, although I don't stick to either language and write a mixture of the two. Sometimes having code in classes, possibly with operator overloading, or templates and the oh so great STL is obviously a better way. Sometimes use of a simple C function pointer is much much more readable and clear. So I find beauty and practicality in both languages. I don't want to get into the discussion of "If you mix them and compile with a C++ compiler, it's not a mix anymore, it's all C++" I think we all understand what I mean by mixing them. Also, I don't want to talk about C vs C++, this question is all about C++11. C++11 introduces what I think are significant changes to how C++ works, but it has introduced many special cases that change how different features behave in different circumstances, placing restrictions on multiple inheritance, adding lambda functions, etc. I know that at some point in the future, when you say C++ everyone would assume C++11. Much like when you say C nowadays, you most probably mean C99. That makes me consider learning C++11. After all, if I want to continue writing code in C++, I may at some point need to start using those features simply because my colleagues have. Take C for example. After so many years, there are still many people learning and writing code in C. Why? Because the language is good. What good means is that, it follows many of the rules to create a good programming language. So besides being powerful (which easy or hard, almost all programming languages are), C is regular and has few exceptions, if any. C++11 however, I don't think so. I'm not sure that the changes introduced in C++11 are making the language better. So the question is: Why would I learn C++11? Update: My original question in short was: "I like C++, but the new C++11 doesn't look good because of this and this and this. However, deep down something tells me I need to learn it. So, I asked this question here so that someone would help convince me to learn it." However, the zealous people here can't tolerate pointing out a flaw in their language and were not at all constructive in this manner. After the moderator edited the question, it became more like a "So, how about this new C++11?" which was not at all my question. Therefore, in a day or too I am going to delete this question if no one comes up with an actual convincing argument. P.S. If you are interested in knowing what flaws I was talking about, you can edit my question and see the previous edits.

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• More on Map Testing

  - by Michael Stephenson

  I have been chatting with Maurice den Heijer recently about his codeplex project for the BizTalk Map Testing Framework (http://mtf.codeplex.com/). Some of you may remember the article I did for BizTalk 2009 and 2006 about how to test maps but with Maurice's project he is effectively looking at how to improve productivity and quality by building some useful testing features within the framework to simplify the process of testing maps. As part of our discussion we realized that we both had slightly different approaches to how we validate the output from the map. Put simple Maurice does some xpath validation of the data in various nodes where as my approach for most standard cases is to use serialization to allow you to validate the output using normal MSTest assertions. I'm not really going to go into the pro's and con's of each approach because I think there is a place for both and also I'm sure others have various approaches which work too. What would be great is for the map testing framework to provide support for different ways of testing which can cover everything from simple cases to some very specialized scenarios. So as agreed with Maurice I have done the sample which I will talk about in the rest of this article to show how we can use the serialization approach to create and compare the input and output from a map in normal development testing. Prerequisites One of the common patterns I usually implement when developing BizTalk solutions is to use xsd.exe to create .net classes for most of the schemas used within the solution. In the testing pattern I will take advantage of these .net classes. The Map In this sample the map we will use is very simple and just concatenates some data from the input message to the output message. Hopefully the below picture illustrates this well. The Test In the test I'm basically taking the following actions: Use the .net class generated from the schema to create an input message for the map Serialize the input object to a file Run the map from .net using the standard BizTalk test method which was generated for running the map Deserialize the output file from the map execution to a .net class representing the output schema Use MsTest assertions to validate things about the output message The below picture shows this: As you can see the code for this is pretty simple and it's all strongly typed which means changes to my schema which can affect the tests can be easily picked up as compilation errors. I can then chose to have one test which validates most of the output from the map, or to have many specific tests covering individual scenarios within the map. Summary Hopefully this post illustrates a powerful yet simple way of effectively testing many BizTalk mapping scenarios. I will probably have more conversations with Maurice about these approaches and perhaps some of the above will be included in the mapping test framework.   The sample can be downloaded from here: http://cid-983a58358c675769.office.live.com/self.aspx/Blog%20Samples/More%20Map%20Testing/MapTestSample.zip

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• Solaris 11

  - by user9154181

  Oracle has a strict policy about not discussing product features until they appear in shipping product. Now that Solaris 11 is publically available, it is time to catch up. I will be shortly posting articles on a variety of new developments in the Solaris linkers and related bits: 64-bit Archives After 40+ years of Unix, the archive file format has run out of room. The ar and link-editor (ld) commands have been enhanced to allow archives to grow past their previous 32-bit limits. Guidance The link-editor is now willing and able to tell you how to alter your link lines in order to build better objects. Stub Objects This is one of the bigger projects I've undertaken since joining the Solaris group. Stub objects are shared objects, built entirely from mapfiles, that supply the same linking interface as the real object, while containing no code or data. You can link to them, but cannot use them at runtime. It was pretty simple to add this ability to the link-editor, but the changes to the OSnet in order to apply them to building Solaris were massive. I discuss how we came to invent stub objects, how we apply them to build the OSnet in a more parallel and scalable manner, and about the follow on opportunities that have emerged from the new stub proto area we created to hold them. The elffile Utility A new standard Solaris utility, elffile is a variant of the file utility, focused exclusively on linker related files. elffile is of particular value for examining archives, as it allows you to find out what is inside them without having to first extract the archive members into temporary files. This release has been a long time coming. I joined the Solaris group in late 2005, and this will be my first FCS. From a user perspective, Solaris 11 is probably the biggest change to Solaris since Solaris 2.0. Solaris 11 polishes the ground breaking features from Solaris 10 (DTrace, FMA, ZFS, Zones), and uses them to add a powerful new packaging system, numerous other enhacements and features, along with a huge modernization effort. I'm excited to see it go out into the world. I hope you enjoy using it as much as we did creating it. Software is never done. On to the next one...

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• Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

  - by Christie Flanagan

  In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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• Looking for recommendations for a server-side newsletter program

  - by Sparky672

  Hello- I'm currently using a server-side SQL based mailing list program called Php-List on multiple sites and it works fairly well. But installation and setup is quite cumbersome, quirky and the interface is not well organized... neither is the code... with pieces all over the place in random fashion. Customizing the "look & feel" and full site integration are both tedious and painful. Upgrading the version is made more complex since multiple edits need to be manually transferred each time. Also, probably due to a poor English translation, descriptions and instructions within certain areas of the user interface are contradictory and unclear. You just have to play with it and remember what you did last time it worked. It's supposed to be so my customers can send out their own newsletters... after supplying a written tutorial, about half of them seem to stumble through it okay and the other half just hire me to do it for them. So not quite easy enough for most average people to use. I'm looking for something that's as easy for them as using a blog or discussion forum. It also must be easier to set up and integrate into a site than Php-List. I have no problem getting dirty and writing CSS or HTML by hand. Nor do I have any problem editing the program code. Perhaps what I'm looking for is a solution that is more organized, a better GUI, and template or "skin" based. Therefore, if I spend many hours customizing a skin, I can simply update the program and re-use my custom skin without having to reproduce the tedious setup over and over. (I currently maintain a list of about 25 things I must manually edit or add to multiple files in multiple directories each time I install or upgrade Php-List) A great example of what I'm looking for is very much like WordPress or phpBB. They're both easy to install and customize yet powerful and packed full of features. They're also VERY well organized making customization less painful. So enough yammering for now... anyone know of something, besides Php-List, with many of the same features as Php-List; maintaining a mailing list with a server-side database, custom sign-up pages, automatic opt-in opt-out, allowing custom HTML newsletter templates, etc? Thank-you!

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• Innovation for Retailers

  - by David Dorf

  One of my main objectives for this blog is to point out emerging technologies and how they might apply to the retail industry.  But ideas are just the beginning; retailers either have to rely on vendors or have their own lab to explore these ideas and see which ones work.  (A healthy dose of both is probably the best solution.)  The Nordstrom Innovation Lab is a fine example of dedicating resources to cultivate ideas and test prototypes. The video below, from 2011, is a case study in which the team builds an iPad app that helps customers purchase sunglasses in the store.  Customers take pictures of themselves wearing different sunglasses, then can do side-by-side comparisons. There are a few interesting take-aways from their process.  First, they are working in the store alongside employees and customers.  There's no concept of documenting all the requirements then building the product.  Instead, they work closely with those that will be using the app in order to fully understand what's needed.  When they find an issue, they change the software onsite and try again.  This iterative prototyping ensures their product hits the mark.  Feels like Extreme Programming if you recall that movement. Second, they have time-boxed the project to one week.  Either it works or it doesn't, and either way they've only expended a week's worth of resources.  Innovation always entails failure, and those that succeed are often good at detecting failure quickly then adjusting.  Fail fast and fail often. Third, its not always about technology.  I was impressed they used paper designs to walk through user stories and help understand the needs of the customer.  Pen and paper is the innovator's most powerful tool. Our Retail Applied Research (RAR) team uses some of these concepts in our development process.  (Calling it a process is probably overkill.)  We try to give life to concepts quickly so the rest of organization can help us decide if we're heading the right direction.  It takes many failures before finding a successful product.

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• Data Source Use of Oracle Edition Based Redefinition (EBR)

  - by Steve Felts

  Edition-based redefinition is a new feature in the 11gR2 release of the Oracle database. It enables you to upgrade the database component of an application while it is in use, thereby minimizing or eliminating down time. It works by allowing for a pre-upgrade and post-upgrade view of the data to exist at the same time, providing a hot upgrade capability. You can then specify which view you want for a particular session.  See the Oracle Database Advanced Application Developer's Guide for further information. There is also a good white paper at Edition Based Definition. Using this feature of the Oracle database does not require any new WebLogic Server functionality. It is set for each connection in the pool automatically by simply specifying SQL ALTER SESSION SET EDITION = edition_name in the Init SQL parameter in the data source configuration. This can be configured either via the console or via WLST (setInitSQL on the JDBCConnectionPoolParams). This SQL statement is executed for each newly created physical database connection.Note that we are assuming that a data source references only one edition of the database. To make use of this feature, you would have an earlier version of the application with a data source that references the earlier EDITION and a later version of the application with a data source that references the later EDITION.   Once you start talking about multiple versions of a WLS application, you should be using the WLS "side-by-side" or "versioned" deployment feature.  See Developing Applications for Production Redeployment for more information.  By combining Oracle database EBR and WLS versioned deployment, the application can be failed over with no downtime, making the combination of features more powerful than either independently. There is a catch - you need to be running with a versioned database and a versioned application initially so then you can switch versions.  The recommended way to version a WLS application is to simply add the "Weblogic-Application-Version" property in the MANIFEST.MF file(you can also specify it at deployment time). The recommended way to configure the data source is to use a packaged data source descriptor that's stored in the ear or war so that everything is self-contained.  There are some restrictions.  You can't use a packaged data source with Logging Last Resource (LLR) - you need to use a system resource.  You can't use an application-scoped packaged data source with EmulateTwoPhaseCommit for the global-transactions-protocol with a versioned application - use a global scope.  See Configuring JDBC Application Modules for Deployment for more details. There's one known problem - it doesn't work correctly with an XA data source (patch available with bug 14075837).

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