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• Vitality of Product Information Management Showcased at OpenWorld 2012

  - by Mala Narasimharajan

   By Sachin Patel Can you hear the countdown clock ticking!! OpenWorld 2012 is almost here and as I write this Oracle is buzzing with fresh new ideas and solutions that will be showcased this year. What an exciting time for all of us to be in midst of a digital revolution. Whether it is Apple fans clamoring to find every new feature that has been added to the iPhone 5 or a startup launching a new digital thermostat (has anyone looked at the new one from Nest ), product information is a vital for companies to grow and compete in this cut-throat market. Customer today struggle to aggregate and enrich this product data from the myriad of systems they have in place to run their businesses and operations. Having a product information strategy is paramount to align your sales channels and operations with the most accurate and upto date product data. We have a number of sessions this year at OpenWorld where you can gain more insight into how Oracle’s next generation of Fusion Applications, in this case Fusion Product Hub can provide you with a solution to streamline and get control of your Product Master Data. Enabling Trusted Enterprise Product Data with Oracle Fusion Product HubTuesday, October 2nd 11:45 am, Moscone West 2022 Join me Sachin Patel, Director of Product Strategy and Milan Bhatia, VP of Development as we discuss how you can enable trusted product master data in your enterprise. In this session we plan to cover the challenges companies face today in mastering product data. The discussion will also include how Fusion Product Hub brings new and innovative features to empower your product data owners to create a holistic and rich product definition that can be leveraged across your enterprise. We will also be joined by Pawel Fidelus from Fideltronik an Early Adopter for Fusion Product Hub who will showcase their plans to implement Fusion Product Hub and the value it will bring to Fideltronik Multichannel Fulfillment Excellence in Direct-to-Consumer Market Thursday, October 4th, 12:45 am, Moscone West 2024 Do you have multiple order capture systems? Do you have difficulty in fulfilling orders for your customers across various channels and suppliers? Mark Carson, Director, Fusion DOO and Brad Kerr, Director, AGSS will be showcasing the Fusion Distributed Order Orchestration solution and how companies can orchestrate orders from multiple order capture systems and route them to the appropriate fulfillment system. Sachin Patel, Director Product Strategy for Product MDM will highlight the business pain points in consolidating and commercializing data from a Multi Channel Commerce point of view and how Fusion Product Hub helps in allowing you to provide a single source of truth to drive a singular and rich customer experience. Oracle Fusion Supply Chain Management: Customer Adoption and Experiences                                                Wednesday, October 3rd 10:15 am, Moscone West 2003 This is a great session to attend to learn about how Fusion Supply Chain Management and Fusion Product Hub Early Adopters, including Boeing and Fideltronik are leveraging Fusion Applications to improve their Supply Chain operations. Have a great OpenWorld and see you soon!!

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• Where can you find the Oracle Applications User Experience team in the next several months?

  - by mvaughan

  By Misha Vaughan, Applications User ExperienceNovember is one of my favorite times of year at Oracle. The blast of OpenWorld work is over, and it’s time to get down to business and start taking our messages and our work on the road out to the user groups. We’re in the middle of planning all of that right now, so we decided to provide a snapshot of where you can see us and hear about the Oracle Applications User Experience – whether it’s Fusion Applications, PeopleSoft, or what we’re planning for the next-generation of Oracle Applications.On the road with Apps UX...In December, you can find us at UKOUG 2012 in Birmingham, UK: UKOUG, UK Oracle User Group Conference 2012?December 3 – 5, 2012?ICC, Birmingham, UKIn March, we will be at Alliance 2013 in Indianapolis, and our fingers are crossed for OBUG Connect 2013 in Antwerp:? Alliance 2013March 17 - 20, 2013 ?Indianapolis, IndianaOBUG Benelux Connect 2013?March 26, 2013?Antwerp, Belgium?? In April, you will see us at COLLABORATE13 in Denver:? Collaborate13April 7 - April 11, 2013 ?Denver, Colorado?? And in June, we round out the kick-off to summer at OHUG 2013 in Dallas and Kscope13 in New Orleans:? OHUG 2013June 9 -13, 2013?Dallas, Texas ODTUG Kscope13?June 23-27, 2013 ?New Orleans, LA? The Labs & DemosAs always, a hallmark of our team is our mobile usability labs. If you haven’t seen them, they are a great way for customers and partners to get a peek at what Oracle is working on next, and a chance for you to provide your candid perspective. Based on the interest and enthusiasm from customers last year at Collaborate, we are adding more demo-stations to our user group presence in the year ahead. If you want to see some of the work we are doing first-hand but don’t have a lot of time, the demo stations are a great way to get a quick update on the latest wow-factor we are researching. I can promise that you will see whatever we think is new and interesting at the demo stations first. Oracle OpenWorld 2012 Apps UX DemostationFor Applications DevelopersMore and more, I get asked the question, “How do I build an application that looks like a Fusion?” My answer is Fusion Applications Design Patterns. You can find out more about how Fusion Applications developers can leverage ADF and the user experience best practices we developed for Fusion at sessions lead by Ultan O’Broin, Director of Global User Experience, in the year ahead. Ultan O'Broin, On Fusion Design Patterns Building mobile applications are also top of mind these days. If you want to understand how Oracle is approaching this strategy, check out our session on Mobile user experience design patterns with Mobile ADF.  In many cases, this will be presented by Lynn Rampoldi-Hnilo, Senior Manager of Mobile User Experiences, and in a few cases our ever-ready traveler Ultan O’Broin will be on deck. Lynn Rampoldi-Hnilo, on Mobile User Experience Design PatternsApplications User ExperiencesFusion Applications continues to evolve, and you will see the new face of Fusion Applications at our executive sessions in the year ahead, which are led by vice president Jeremy Ashley or a hand-picked presenter, such as one of our Fusion User Experience Advocates.  Edward Roske, CEO InterRel Consulting & Fusion User Experience AdvocateAs always, our strategy is to take our lessons learned and spread them across the Applications product lines. A great example is the enhancements coming in the PeopleSoft user experience, which you can hear about from Harris Kravatz, Senior Manager, PeopleSoft User Experience. Fusion Applications ExtensibilityWe can’t talk about Fusion Applications without talking about how to make it look like your business. If tailoring Fusion applications is a question in your mind, and it should be, you should hit one of these sessions. These sessions will be lead by our own Killian Evers, Senior Director, Tim Dubois, User Experience Architect, and some well-trained Fusion User Experience Advocates.Find out moreIf you want to stay on top of where and when we will be, you can always sign up for our newsletter or check out the events page of usableapps.

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• October in Review

  - by Richard Bingham

  With OpenWorld over October was time to get back to serious work for everyone, including the Fusion Applications Developer Relations team. Don't forget the OpenWorld content is still available, including presentation downloads, for a limited period of time so be sure to grab anything you found useful or take another scan for anything you might have missed. Of all the announcements, the continued evolution of the Oracle Cloud services for extending and integrating with Fusion Applications is increasing in popularity, and certainly the Cloud Marketplace is something we're becoming involved in. More details to follow. Fusion Concepts Last week Vik from our team started the new "Fusion Concepts" series of articles, providing those new to Fusion Applications an explanation of the architectural basics, with the aim to reduce the learning curve and lay the platform for more efficient and effective development. The series begun with an insightful first post on the different schemas that exist in the Fusion Applications database. Look out for upcoming posts on multi-lingual entities, profile options, look-ups and more. New Learning Resources Our YouTube channel continued to expand with more 'how to' videos on using page composer, extending the Simplified UI (aka FUSE), and integrating BI reports and analytics. Also the Oracle Learning Library is now well established as a central resource for knowledge, now with thousands of tutorials, videos, and documents. Of particular note are the great new extensibility-related videos added by the CRM Product Management team, including more on the ever-expanding capabilities of Application Composer. To see some examples of these search using keyword 'customization' or the product 'Sales Cloud'. Finally on learning resources, as Oliver mentioned the Oracle Press book on Fusion Application Customization and Extensibility is now available for pre-order on Amazon (due out 1st Jan). Out And About October also saw us attend the annual Apps Conference held by the UK Oracle User Group in London. Interestingly there was an Applications Transformation stream of sessions and content that included Fusion Applications with all the latest in the Oracle Applications evolution, as always focused around the three tenets of social, mobile, and cloud. Read more in Richard's post-event write up. Other teams around Oracle have also been busy. Angelo from the Platform Technical Services group has done quite a bit of work using web services with Fusion SaaS and has published many interesting findings on his blog. It's definitely recommended reading if you are working on any related integration projects. The middleware-for-applications group has built a new tool called "AppAdvantage" offering an online assessment of your use of Fusion Middleware technologies with Oracle Applications. As the popularity of integrating cloud applications with on-premises systems continued to grow, leveraging existing middleware technologies (and licenses) to support the integration solution is likely to be of paramount importance. Similarly the "Build Enterprise Application Extensions with Ease" section of the related webpage has AppsUX director Killan Evers speaking about customization using the composer tools. Both are useful resources for those just getting started with a move to Fusion Applications. The Oracle A-Team, specialists in middleware technical architecture, always publish superb content via their 'chronicles' site, now with a substantial amount specifically related to Fusion Applications. Click on the Fusion Applications menu on the top right of their homepage to see more. Last month of particular note was an article on customizing the timeout pop-up message that shows to inactive users, providing design-time insight and easy-to-follow steps. Finally if you're looking at using Oracle Middleware and Cloud to tailor and extend your applications then you may also be interested in this new blog post on the roadmap for Oracle SOA and the latest on-demand Cloud Development webcast.

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• how to get contacts.

  - by Karthick

  How to get phone contacts in Blackberry jde and Open all images in a popup Screen select any one of the image from the popupScreen.

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• Engagement: Don’t Forget Your Employees!

  - by Kellsey Ruppel

  By Mark Brown, Sr. Director, Oracle WebCenter  This week we want to focus on Employee Engagement, and how it is critical to your business. Today we hear and read a great deal about “Customer Engagement” – and rightly so, it is those customers, whether they be traditional paying customers, citizens, students, club members, or whomever it is that are “paying the bills”.  A more engaged customer is more likely to make it easier to pay those bills by buying more, giving good reviews, or spreading the word of how wonderful their experience was. But what about those who are providing those services, those who design and make those goods; why is it that all too often they are left out of conversations concerning engagement? In fact, it is critical that we consider our employees as customers since they are using internal systems that run your organization the same way customers use external systems. Studies have shown that an organization in which the employees feel “engaged” or better able to make decisions, do their jobs, and are connected to their peers have better return to their stakeholders. (shareholders).  On the surface this seems obvious, happy employees are more productive employees. But it leads to the question – how many of our existing policies, systems and processes are actually reducing that level of engagement? Let’s look at a couple examples. If posting new information that may be of great value to everyone in the larger organization is hard to do because we use an antiquated system, then we’re making it hard to share and increasing the potential for duplicate work. If it is not trivially obvious how to create and publish this post, then chances are very high that I’ll put it on the bottom of my queue. And finally, when critical information is spread across various systems, intranet sites, workgroups and peoples inboxes, then it is very hard to learn and grow from that information.  These may sound trivial, but how often do we push things off not because it is intellectually challenging, we may have the answer at our fingertips, but because it is hard to make that information readily available.  If an engaged employee is a productive employee, then what can we do to increase their level of engagement? We can start by looking for opportunities to provide self-documenting self-service solutions. Our newer employees grew up using simplified web interfaces everyday and they loathe calling a help-desk unless it is the last resort. Sadly, many of our enterprise applications have not kept pace and we all still have processes that are based on sending an email -- like discount approvals, vacation requests, or even offer-letter approvals.   My suggestion is to pick one highly visible, high-impact process where employees are either reticent to execute on the process or openly complain about how cumbersome it is and look at the mechanism for that process. If there are better ways, streamlined steps, better UIs that could be done, then you have a candidate to reconfigure that process and make it more engaging. Looking to better engage your employees? Start here!

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• How valuable are you to your organization?

  - by Lance Shaw

  I don't know about you but I find it easy to get bogged down with the daily list of tasks and deliverables.  We all have lots to do and it all seems to be due tomorrow.  If you are reading this blog, than your to-do list is almost certainly filled with tasks related to the management, processing and publishing of information.  As we get mired in the daily routine of making sure that the content management needs of the organizations are met, we can easily lose sight of the value that we bring.  After all, if information and content is the lifeblood of our organizations, then surely maintaining the healthy flow of that information has real value.  But how can you measure that value and bring it forward on your résumé or your list of achievements in time for your next performance review? The AIIM organization has spent a lot of time recently researching the value of certification for "information professionals".  When it comes to enterprise content management (ECM) there are many areas of specialization including records management, content archivist, digital asset manager, content librarian and more.  Specialization can clearly drive up your value but it can also lock you into a narrow niche area of focus.  AIIM has found that what companies also need is someone that can apply their knowledge of how information is managed within the operational scope of the business in order to drive real, measurable strategic value.  When you can showcase the value of a broader, business-wide mindset to your management, you have more opportunity to make professional progress and drive real growth where it counts, your paycheck.   We here on the Oracle WebCenter team partnered with AIIM on the research they performed around the value of an information professional certification program. In a webinar this week, Doug Miles of AIIM and I will be talking about the results of that recent survey and what it is going to mean in the future to be recognized as a "Certified Information Professional" (CIP).  Oracle sponsored this research to help individuals and companies understand the value of enterprise content management and what it means across the entire organization. I hope you will join us. If any of us were stopped in the street and were asked about it, I bet most of us would think of ourselves as an "Information Professional".  Now we have a way to actually prove it!  There's only one downside that I can see...  you will have to get your business cards updated to include the "CIP" acronym after your name.  I think you will agree that is a price worth paying!

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• Enterprise 2.0 Conference recap

  - by kellsey.ruppel

  We had a great week in Boston attending the Enterprise 2.0 Conference. We learned a lot from industry thought leaders and had a chance to speak with a lot of different folks about social and collaboration technologies and trends.  Of all the conferences we attend, this one definitely has a different “feel”. It seems like the attendees are younger, they dress hipper, and there is much more livelihood all around. A few of the sessions addressed this, as the "millenials" or Generation Y, have been using Web 2.0 tools, such as Facebook and Twitter for many years now, and as they are entering the workforce they are expecting similar tools to be a part of how they accomplish their job tasks. It's important to note that it's not just Millenials that are expecting these technologies, as workers young and old alike benefit from social and collaboration tools. I’ve highlighted some of the takeaways I had, as well as a reaction from John Brunswick, who helped us in staffing the booth. Giving your employees choices is empowering, but if there is no course of action or plan, it’s useless. There is no such thing as collaboration without a goal. In a few years, social will become a feature in the “platform”, a component of collaboration. Social will become part of the norm – just like email is expected when you start a job at a company, Social will be too. 1 in 3 of your employees are using tools your company doesn't sanction (how scary is this?!) 25,000 pieces of content are created every second. Context is king. Social tools help us navigate and manage the complexities we face with information overload. We need to design products for the way people work. Consumerization of the enterprise - bringing social tools like Facebook to the organization. From John Brunswick: "The conference had solid attendance, standing as a testament to organizations making a concerted effort to understand what social tools exist to support their businesses.  Many vendors were narrowly focused and people we pleasantly surprised at the breadth of capability provided by Oracle WebCenter.  People seemed to feel that it just made sense that social technology provides the most benefit when presented in the context of key business data." Did you attend the conference? What were some of your key takeaways?

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• Oracle Customer Experience Summit @ OpenWorld

  - by Christie Flanagan

  This first-ever Oracle Customer Experience Summit @ OpenWorld kicked off yesterday, bringing together established thought leaders and practitioners in customer experience. The first day saw noted marketing and customer experience thought leader, Seth Godin, take the stage to discuss how rapidly accelerating change and adoption are driving new behaviors and higher expectations in a massively disruptive transformation in which the customer now holds the power. His presentation gave us in-depth insight into this always-connected, always-sharing experience revolution we are witnessing.If you haven’t yet made it over to the Oracle Customer Experience Summit at The Westin St. Francis and the recently made over Oracle Square (aka Union Square), there’s still time today and tomorrow to network with industry peers and hear best practices from those who have steered their ventures through the disruptive trends of customer experience and have proven, successful strategies to share for driving strategic customer-centric initiatives. If you’re interested in learning how Oracle WebCenter helps businesses meet the demands of the customer experience revolution, be sure to check out these sessions at the Oracle Customer Experience Summit later today:Using the Online Customer Experience to Drive Engagement and Marketing Success Thursday, Oct 4, 4:15 PM - 5:15 PM - St. Francis - GeorgianMariam Tariq - Senior Director Product Management, Oracle Stephen Schleifer - Senior Principal Product Manager, Oracle Richard Backx - Business IT Architect/Consultant, KPN NL Netco CE Channels Online The online channel is a critical means of reaching and engaging customers. Online marketing efforts today must be targeted, interactive, and consistent to provide customers with a seamless experience. These efforts must include integrated management of Web, mobile, and social channels—supported by cross-channel customer data and campaigns—and integration with commerce to drive an engaging and differentiated online customer experience. Attend this session to learn how you can use the online channel to increase customer loyalty and drive the success of your marketing initiatives.Empowering Your Frontline Employees: Sales and Service Enterprise Collaboration Thursday, Oct 4, 5:30 PM - 6:30 PM - St. Francis - Elizabethan ABStephen Fioretti - VP, Product Management, Oracle Peter Doolan - Group Vice President, Sales Engineering, Oracle Andrew Kershaw - Sr Director Business Development, Oracle Marty Marcinczyk - VP Customer Experience Engineering, Comcast A focus on the employee experience is critical, because it can make or break your customers’ experiences, directly or indirectly. Engaged and empowered frontline employees become your best advocates and inspire your brand champions. This session explores proven approaches and tools, including social collaboration tools, that can help you empower and enable your frontline teams to improve customer and employee experiences.And before you go, you'll also want to explore the Innovation Tents in Oracle Square which feature leading-edge customer experience demonstrations; attend our customer journey mapping workshop; and learn at sessions focused on innovating differentiated experiences that drive cross-functional alignment.

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• Web Experience Management: Segmentation & Targeting - Chalk Talk with John

  - by Michael Snow

  Today's post comes from our WebCenter friend, John Brunswick.  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Having trouble getting your arms around the differences between Web Content Management (WCM) and Web Experience Management (WEM)?  Told through story, the video below outlines the differences in an easy to understand manner. By following the journey of Mr. and Mrs. Smith on their adventure to find the best amusement park in two neighboring towns, we can clearly see what an impact context and relevancy play in our decision making within online channels.  Just as when we search to connect with the best products and services for our needs, the Smiths have their grandchildren coming to visit next week and finding the best park is essential to guarantee a great family vacation.  One town effectively Segments and Targets visitors to enhance their experience, reducing the effort needed to learn about their park. Have a look below to join the Smiths in their search.    Learn MORE about how you might measure up: Deliver Engaging Digital Experiences Drive Digital Marketing SuccessAccess Free Assessment Tool

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• Cold Fusion blank page in IE7 on refresh?

  - by richardtallent

  I'm new to Cold Fusion, have a very basic problem that's really slowing me down. I'm making edits in a text editor and refreshing the page in web browsers for testing. Standard web dev stuff, no browser-sniffing, redirection, or other weirdness, and no proxies involved. When I refresh the page in Chrome or Firefox, everything works fine, but when I refresh in IE7, I get a blank page. View Source shows me: <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META http-equiv=Content-Type content="text/html; charset=utf-8"></HEAD> <BODY></BODY></HTML> That's it. While I am rendering to the transitional DTD, the real head contains a title, etc. My development server is CF 9, production is 8. This problem has been happening in both. Seems it may only be happening on pages that are the the result of a POST action. I've never experienced this in ASP.NET (my usual development environment) using the same browsers.

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• The Numbers of Customer Experience

  - by Christie Flanagan

  This week, we’ll be continuing our conversations about Customer Experience (CX) on the Oracle WebCenter blog.  While we all know that customer experience is critically important for acquiring new customers and engendering long term brand loyalty, I thought we could kick this week off by taking a look at the numbers of customer experience.   I’m sure you’ll agree that nothing quite puts things into perspective like numbers and figures. A whopping 86% of consumers say that they are willing to pay more for a better customer experience.  But many companies are failing to step up to the challenge.  And when companies fail deliver on customer experience expectations, they leave money on the table. A huge percentage of customers, 89%, begin doing business with a competitor following a poor customer experience. Breaking up isn’t hard to do and today’s empowered customers have no qualms about taking their business elsewhere when their expectations for customer experience are not met. Over a quarter of consumers, 26%, posted a negative comment on a social networking site like Facebook or Twitter following a poor customer experience. Today, individual customer service failures have the ability to easily snowball.  An unsatisfied customer has the ability to easily share their rancor with their entire social network and chip away at your brand’s reputation. A large number of consumers, 79%,  who shared complaints about poor customer experience online had their complaints ignored.  Companies ignore customer complaints at their own peril.  And unsatisfied customers, when handled effectively, have the potential to become advocates for your brand.  Of the 21% of consumers who did get responses to complaints, more than half had positive reactions to the same company about which they were previously complaining. Half of consumers will give a brand only a week to respond to a question before they stop doing business with them.  The clock is ticking when customers have questions about your brand and a week is an eternity in the realm of customer experience.  The source for these stats is the 2011 Customer Experience Impact (CEI) Report, which explores the relationship between consumers and brands.  The report is based on a survey commissioned by RightNow (acquired by Oracle in 2012) and conducted by Harris Interactive. If you’re interested in seeing more facts and figures about customer experience, download the full report.

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• A strong component keeps everything together

  - by Justin Paul-Oracle

  Most of the times you implement a WebCenter Content based system, you require some sort of customization. Sometimes these customizations need a Java class or two, or libraries (for example, the JavaMail API), or Database Objects (like new tables, views, indexes, etc). I have seen that libraries and Database Objects are usually put in place using manual steps. This means that the library jar files are copied to one of the common classes directory (set in the Content CLASSPATH variable) and/or the database scripts are executed manually. I have also seen people place the custom Java classes in the common classes directory. While this may seem like an easy solution, think about a scenario where you need to disable or uninstall the component or if you have to upgrade or migrate the system. You have to keep these manual steps documented and execute them every time you encounter the above scenarios. It is very common that some of these manual steps are missed when you have multiple teams and people working on the system. Here are a few points to ponder upon: Place all your custom Java classes within your component. Create a new directory, say ${COMPONENT_DIR}/classes, and place your code there. You can choose to bundle all your classes into a jar or you can place the entire class directory structure. Add a path entry to the Build Settings so that it is bundled with the component when you build it. You also need to update the Custom Class Path and the Custom Class Path Load Order under the Advanced Build Settings. This will ensure that the system CLASSPATH is updated to add this new directory. Create a new component for any new library that you want to add. Add the appropriate path entries to the Build Settings so that it is bundled with the component when you build it. You also need to update the Custom Class Path, Custom Class Path Load Order and/or the Custom Library Path under the Advanced Build Settings. Enter a comma separated list of features that this component will provide. When you create other components that will use the features exposed by this component, make sure that you specify a dependency to this library component by specifying the comma separated list of features in the Advanced Build Settings. The component wizard allows you to create custom install/uninstall Java code. The wizard will create a install filter class when you check the “Has Install” checkbox on the “Install/Uninstall Settings” tab. Consider using this filter class to create database objects when you install the component and drop the objects when you uninstall the component. If you do a lot of custom component development, consider creating a install/uninstall Java class, which can execute queries defined within the component. To sum up, whenever you write a new custom component, make sure that you bundle everything within the component.

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• Becoming the well-integrated content company (and combating AIUTLVFS)

  - by Lance Shaw

  Every single day, each of us create more and more content. Sometimes it is brand new material and many times it is iterations of existing content, but no one would argue that information and content growth is growing at an almost exponential rate. With all this content being created and stored, a number of problems naturally arise. One of the most common issues that users run into is "Am I Using The Latest Version of this File Syndrome", or AIUTLVFS. This insidious syndrome is all too common and results in ineffective, poor or downright wrong business decisions being made.  When content or files are unavailable or incorrect within the scope of key business processes, the chance for erroneous and costly business decisions is magnified even further. For many companies, the ideal scenario is to be able to connect multiple business systems, both old and new, into one common content repository.  Not only does this reduce content duplication, it also helps guarantee that everyone in various departments is working off the proverbial "same page".  Sounds simple - but for many organizations, the proliferation of file shares, SharePoint sites, and other storage silos of content keep the dream of a more efficient business a distant one. We've created some online assets to help you in your evaluation and eventual improvement of your current content management and delivery systems. Take a few minutes to check out our Online Assessment Tool.  It's quick, easy and just might provide you with insights into how you can improve your current content ecosystem. While you are there, check out our new Infographic that outlines common issues faced by companies today. Feel free to save our informative Infographic PDF and share it with business colleagues and your management to help them understand the business costs and impact of inaction. Together we can stop AIUTLVFS in its tracks and run our businesses more effectively than ever. Additionally, we hope you will take a few minutes to visit our new and informative webpages dedicated to the value of a well connected, fully integrated content management system. It's a great place to learn more about how integrating WebCenter Content into your infrastructure can lower your operational costs while boosting process and worker efficiency.

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• Plans for Java 7 and E-Business Suite Certification

  - by Steven Chan (Oracle Development)

  As of June 2012, Java 7 has not been certified yet with Oracle E-Business Suite.  EBS customers should continue to run JRE 6 on their Windows end-user desktops, and JDK 6 on their EBS servers. If a search engine has brought you to this article, please check the Certifications summary for our latest certified Java release. Our plans for certifying Java 7 for the E-Business Suite We plan on releasing the Java 7 certification for E-Business Suite customers in two phases: Phase 1: Certify JRE 7 for Windows end-user desktops Phase 2: Certify JDK 7 for server-based components When will Java 7 be certified with EBS? We're working on the first phase now. As usual, I cannot discuss release dates here, but you can monitor or subscribe to this blog for updates. Current known issues with JRE 7 in EBS environments Our current testing shows that there are known incompatibilities between JRE 7 and the Forms-invocation process in EBS environments.  We have been working directly with the Java division on this for a while now.  In the meantime, EBS customers should not deploy JRE 7 to their end-user Windows desktop clients. You should stick with JRE 1.6 for now.  But wait, you previously said... Older JRE certification announcements stated: Our standard policy is that all E-Business Suite customers can apply all JRE updates to end-user desktops from JRE 1.6.0_03 and higher.  We test all new JRE releases in parallel with the JRE development process, so all JRE releases are considered certified with the E-Business Suite on the same day that they're released by our Java team.  You do not need to wait for a certification announcement before applying new JRE releases to your EBS users' desktops. Yes, this is true.  This standard boilerplate text was written before JRE 7 was released, so there was no possibility of misunderstanding.  With the availability of JRE 7, that boilerplate needs to be revised to read: Our standard policy is that all E-Business Suite customers can apply all JRE updates to end-user desktops from JRE 1.6.0_03 and later updates on the 1.6 codeline.  We test all new JRE 1.6 releases in parallel with the JRE development process, so all new JRE 1.6 releases are considered certified with the E-Business Suite on the same day that they're released by our Java team.  You do not need to wait for a certification announcement before applying new JRE 1.6 releases to your EBS users' desktops. References Recommended Browsers for Oracle Applications 11i (Metalink Note 285218.1) Upgrading Sun JRE (Native Plug-in) with Oracle Applications 11i for Windows Clients (Metalink Note 290807.1) Recommended Browsers for Oracle Applications 12 (MetaLink Note 389422.1) Upgrading JRE Plugin with Oracle Applications R12 (MetaLink Note 393931.1) Related Articles Mismanaged Session Cookie Issue Fixed for EBS in JRE 1.6.0_23 Roundup: Oracle JInitiator 1.3 Desupported for EBS Customers in July 2009

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• where is BlackBerry JDE v4.7 Component Pack for eclipse ?

  - by mohit

  i m not able to find BlackBerry JDE v4.7 Component Pack for eclipse to install as archive in eclipse. can any1 help in findinf the zip file for BlackBerry JDE v4.7 Component Pack

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• Oracle Unveils Industry’s Broadest Cloud Strategy

  - by kellsey.ruppel

  Oracle Unveils Industry’s Broadest Cloud Strategy Adds Social Cloud and Showcases early customers Redwood Shores, Calif. – June 6, 2012 “Almost seven years of relentless engineering and innovation plus key strategic acquisitions. An investment of billions. We are now announcing the most comprehensive Cloud on the planet Earth,” said Oracle CEO, Larry Ellison. “Most cloud vendors only have niche assets. They don’t have platforms to extend. Oracle is the only vendor that offers a complete suite of modern, socially-enabled applications, all based on a standards-based platform.” News Facts In a major strategy update today, Larry Ellison announced the industry’s broadest and most advanced Cloud strategy and introduced Oracle Cloud Social Services, a broad Enterprise Social Platform offering. Oracle Cloud delivers a broad set of industry-standards based, integrated services that provide customers with subscription-based access to Oracle Platform Services, Application Services, and Social Services, all completely managed, hosted and supported by Oracle. Offering a wide range of business applications and platform services, the Oracle Cloud is the only cloud to enable customers to avoid the data and business process fragmentation that occurs when using multiple, siloed public clouds. Oracle Cloud is powered by leading enterprise-grade infrastructure, including Oracle Exadata and Oracle Exalogic, providing customers and partners with a high-performance, reliable, and secure infrastructure for running critical business applications. Oracle Cloud enables easy self-service for both business users and developers. Business users can order, configure, extend, and monitor their applications. Developers and administrators can easily develop, deploy, monitor and manage their applications. As part of the event, Oracle also showcased several early Oracle Cloud customers and partners including system integrators and independent software vendors. Oracle Cloud Platform Services Built on a common, complete, standards-based and enterprise-grade set of infrastructure components, Oracle Cloud Platform Services enable customers to speed time to market and lower costs by quickly building, deploying and managing bespoke applications. Oracle Cloud Platform Services will include: Database Services to manage data and build database applications with the Oracle Database. Java Services to develop, deploy and manage Java applications with Oracle WebLogic. Developer Services to allow application developers to collaboratively build applications. Web Services to build Web applications rapidly using PHP, Ruby, and Python. Mobile Services to allow developers to build cross-platform native and HTML5 mobile applications for leading smartphones and tablets. Documents Services to allow project teams to collaborate and share documents through online workspaces and portals. Sites Services to allow business users to develop and maintain visually engaging .com sites Analytics Services to allow business users to quickly build and share analytic dashboards and reports through the Cloud. Oracle Cloud Application Services Oracle Cloud Application Services provides customers access to the industry’s broadest range of enterprise applications available in the cloud today, with built-in business intelligence, social and mobile capabilities. Easy to setup, configure, extend, use and administer, Oracle Cloud Application Services will include: ERP Services: A complete set of Financial Accounting, Project Management, Procurement, Sourcing, and Governance, Risk & Compliance solutions. HCM Services: A complete Human Capital Management solution including Global HR, Workforce Lifecycle Management, Compensation, Benefits, Payroll and other solutions. Talent Management Services: A complete Talent Management solution including Recruiting, Sourcing, Performance Management, and Learning. Sales and Marketing Services: A complete Sales and Marketing solution including Sales Planning, Territory Management, Leads & Opportunity Management, and Forecasting. Customer Experience Services: A complete Customer Service solution including Web Self-Service, Contact Centers, Knowledge Management, Chat, and e-mail Management. Oracle Cloud Social Services Oracle Cloud Social Services provides the most broad and complete enterprise social platform available in the cloud today.  With Oracle Cloud Social Services, enterprises can engage with their customers on a range of social media properties in a comprehensive and meaningful fashion including social marketing, commerce, service and listening. The platform also provides enterprises with a rich social networking solution for their employees to collaborate effectively inside the enterprise. Oracle’s integrated social platform will include: Oracle Social Network to enable secure enterprise collaboration and purposeful social networking for business. Oracle Social Data Services to aggregate data from social networks and enterprise data sources to enrich business applications. Oracle Social Marketing and Engagement Services to enable marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns. Oracle Social Intelligence Services to enable marketers to analyze social media interactions and to enable customer service and sales teams to engage with customers and prospects effectively. Supporting Resources Oracle Cloud – learn more cloud.oracle.com – sign up now Webcast – watch the replay About Oracle Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com. TrademarksOracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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• The “Customer” Experience Revolution is Here

  - by Natalia Rachelson

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A guest post by Anthony Lye, SVP, Oracle Development The Experience Revolution is here, and we are going to explore and celebrate our new customer experience ventures and strategy in an extraordinary way. In true Oracle fashion, we are hosting an exceptional event, bringing together customer experience advocates, visionaries and practitioners to discover and define Oracle’s Customer Experience vision. The Experience Revolution is best described as today’s era of the empowered consumer. For those of us who work with customers on a daily basis, we know that the modern consumer demands fast, accurate, consistent information across all communication channels. And if they don’t like the services received can easily take to social channels to voice disapproval. For this reason, organizations today operate in an environment where traditional methods of differentiation are less effective and customer experience has become the primary driver of business value. Here’s some food for thought, according to the 2011 Customer Experience Impact (CEI) Report, a full 89 percent of consumers will switch brands for a better customer experience. In short, in today’s era of the empowered consumer, delivering excellent customer experiences is what will, and is, defining the next great brands. At The Experience Revolution, Oracle President Mark Hurd will detail the vision of where customer experience is going and how Oracle will help you get there. He will introduce for the first time Oracle Customer Experience, a cross stack suite of customer experience products that enable organizations to: Engage customers with a consistent, connected and personalized brand experience across all channels and devices Deliver exceptional cross-channel order fulfillment and customer service through web, call centers and social networks Connect and analyze data from all interactions to better personalize experiences and identify hidden opportunities The Experience Revolution will also include an interactive gallery of customer experience interactions, featuring videos, touch screens and near field communication technology that will guide each attendee through an individualized event experience. We hope you will join us for an incredible evening on June 25, from 6:00 – 9:00 p.m. at Gotham Hall in New York City. You can register for The Experience Revolution here. And if you haven’t already joined the conversation on Twitter, please do: #OracleCX, #ExperienceRevolution

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty. We’re hosting more than 60 breakout sessions, half of which will highlight customer success stories from marquee brands including Bizo, Comcast, Dell, Epson, John Deere, Lane Bryant, ReadyTalk and Shutterfly. Moscone West, Levels 2 and 3To learn more about how modern marketing works, visit Moscone West, levels 2 and 3, for exciting demos of each of the Oracle Marketing Cloud solutions (BlueKai, Compendium, Eloqua, Push I/O, and Responsys). You also can check out our stations for Vertical Marketing Best Practices, the Markie Awards, and more! CX Spotlight Sessions “Accelerating Big Profits in Big Data,” Jeff Tanner, Baylor University “Using Content Marketing to Impact Every Stage of the Buyer’s Journey,” Jennifer Agustin, Bizo “Expanding Your Marketing with Proven Testing and Optimization,” Brian Border, Shutterfly and Matthew Balthazor, Epson “Modern Marketing: The New Digital Dialogue,” Cory Treffiletti, Oracle A Special Marquee SessionDell’s Hayden Mugford will speak on "The Digital Ecosystem: Driving Experience Through Contact Engagement.” She will highlight how the organization built a digital ecosystem that supports a behaviorally driven, multivehicle nurturing campaign. The Dell 1:1 Global Marketing team worked with multiple partners to innovate integrations with Oracle Eloqua, Oracle Real-Time Decisions for real-time decision logic, and a content management system (CMS) that enables 100 percent customized e-mails. The program doubled average order values for nurtured contacts versus non-nurtured and tripled open and click-through rates versus push e-mail. It Wouldn’t Be an Oracle Marketing Cloud Event Without a Party!We’re hosting CX Central Fest: a unique customer experience specifically designed for attendees of CX Central. It will include a chance to rock out at a private concert featuring Los Angeles indie electronic pop group, Capital Cities! Join us Tuesday, September 30 from 7-9 p.m. Other Oracle Marketing Cloud Session Highlights Thought leadership by role Exploring the benefits of moving to the Cloud Product line roadmaps and innovations in Marketing Technical deep dives for product lines within Marketing Best practices and impactful business measurements Solutions that are integrated across CX Target AudienceSession content is geared toward professionals in Marketing, Marketing Operations, Marketing Demand Generation, Social: Chief Marketing Officers, Vice Presidents, Directors and Managers. OutcomesCustomers attending Marketing—CX Central @ OpenWorld will be able to: Gain insight into delivering consistent cross-channel marketing Discover how to provide the right information to the right customer at the right time and with the right channel Get answers to burning questions and advice on business challenges Hear from other Oracle customers about recommended best practices to help their organization move forward Network and share ideas to help create a strategy for connecting with customers in better ways Resources At a Glance Register Now Track Site—View Marketing Sessions 72 1024x768 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Focus on Session Doc Downloadable Justification Email OpenWorld is a fabulous way for you to see all that Oracle Marketing Cloud has to offer. Register today.

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• A Complete Customer Experience Solution (3 of 3 in 'No Customer Left Behind' Series)

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development In my previous post, I talked about taking three concrete steps to improve your customers' overall experiences: 1) understand your customer, 2) empower your ecosystem, and 3) adapt your business. To do these effectively and efficiently, it's important to find the right technology that can bridge the gaps across your channels, interactions, departments, and repositories. Oracle has spent the past three years and more than six billion dollars acquiring and developing some of the world's best-of-breed applications. The result is the most comprehensive customer experience (CX) portfolio offering in the World - bar none: ATG Best in Class Selling Experiences Fatwire Best in Class Marketing Experiences Inquira Best in Class Support Experiences Endecca Best in Class Search Experiences RightNow Best in Class Service Experiences Vitrue & Involver Best in Class Social Marketing Collective Intellect Best In Class Social Listening We don't expect organizations to eat the CX elephant in one bite, nor should they try to. There are key strategic initiatives within each of the four main pillars of our customer experience offering for which we deliver solutions: 1. Customer Experience for Marketing Social Listening and Engagement Social Marketing Marketing Websites Demand Generation and Lead Management Marketing and Loyalty Management 2. Customer Experience for Commerce Search, Navigation & Content Delivery Cross-Channel Commerce Targeting & Product Recommendations Social Commerce Order Management & Fulfillment Retail Store Operations 3. Customer Experience for Sales Sales Force Automation Social Selling Territory & Quota Management Revenue Forecasting Partner Relationship Management Quote to Cash Incentive Compensation 4. Customer Experience for Service Cross-Channel Customer Service Knowledge Management Social Customer Service Eligibility Management Contracts, Assets, and Entitlements Industry-Specific Solutions eBilling Oracle's customer experience portfolio is socially infused at each layer of our pillars rather than simply bolted on as a side process. This combines with the power of the Cloud to run the parts of the solution that need the access, efficiency, and agility from a managed infrastructure. You can get the compliance control from on-premise backbone infrastructure systems that run your business and don't change that often. Please take advantage of our teams of Oracle customer experience professionals and our key agency and technology partner ecosystem. They can help you develop strategic solution roadmaps that build and deliver customer experience and that are tailored to your business needs and objectives. No one has built a better customer service portfolio to manage the entire customer journey than Oracle. It is backed by CX thought leadership programs, a commitment from our executives, and a worldview that your technology decisions must be driven by your customer experiences to succeed. If you’d like to follow up on this conversation, please leave a comment or contact me at [email protected]. You can get more information on Oracle’s complete customer experience solution here.

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• Financial Management: Why Move to the Cloud?

  - by Kathryn Perry

  A guest post by Terrance Wampler, Vice President, Financials Product Strategy, Oracle I’ve spent my career designing and developing financial management systems, most of it at Oracle. Every single day I either meet with our customers or talk to them on the phone. The time is usually spent discussing various business challenges facing CFOs and Controllers, who are running Oracle’s Financials. Lately, we’ve been talking a lot about cloud computing and whether it makes sense for finance to go to the cloud. Here are some pros and cons that might help you make that decision. Let’s start with the benefits of cloud solutions. The first is savings. With cloud services, you pay only for those commodities that you use. That makes you feel like you're getting better value for your money. Plus, you can preserve your cash for your core business and you can get a better matching of expenses and revenues. So, at the top of the list is lower total cost of ownership. The second point has to do with optimization. With cloud services, you’ll need less IT infrastructure so you can optimize your IT resources for better-value, higher-end projects. This also leads to greater financial visibility, where there's a clear cost for the set of services or features replaced by cloud services. And, the last benefit is what I call acceleration. You can save money by speeding up the initialization and deployment of the project. You don't have to deal with IT infrastructure and you can start implementing right away. We did a quick survey of about 70 CFOs at the CFO Summit last month in New York City. We asked them why they were looking at cloud services, and not necessarily just for financials. The No. 1 response was perceived lower cost of ownership. But of course there are risks to consider. The first thing most people think about in the cloud is security and ownership of data. So, will your data really be safe? Can you meet your own privacy policy requirements? Do you really want your private financial data exposed? Do you trust the provider? Is what you see really your data? Do you own it or is it managed by someone else? Security is a big concern that comes with an emotional component. The next thing in the risk category is reliability. Is the provider proven? You’re taking what you have control over – for example, standards and policies and internal service level agreements – away from your IT department and giving it to someone else. Will you still be able to adapt to shifts in your business? Will the provider be able to grow with your business effectively? Reliability means having a provider that can give you the service infrastructure that you need. And then there’s performance, which has two components in terms of risk. Going forward, will the provider be able to scale the infrastructure or service level if you have new employees or new businesses? And second, will the price you negotiate and the rate you lock in cover additional costs and rising service fees? Another piece is cost. What happens if you don't get the service level you want? What if you end the service? What happens, if after a few years, you send the service out for bid and change service? Can you move your data? Can you move the applications? Do the integrations work? These are cost components people don’t always take into account. And, the final piece is the business case. The perception is that you can get started really quickly with cloud. It has a perceived lower cost of total ownership and it feels cool because it's cloud. But do you have a good business case for moving to the cloud? Your total cost of ownership is over three years; then you’ll renew it, so your TCO is six years. Have you compared that to other internal services that you’re offering? You might already have product that you can run this new business or division on. In that same survey at the CFO Summit, the execs thought the biggest perceived risks were security of data, ability to move data back, and the ability to create a business case to actually justify the risks. So that’s the list of pros and cons. Not to leave you hanging, I will do another post on how to balance these pros and cons and make the right decision for your business.

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• Java : Oracle à son tour attaqué en justice, un éditeur de Middleware dénonce une "violation massive de brevets" dans WebLogic et Glassfish

  Java : Oracle attaqué en justice par un éditeur de Middleware WebLogic Server et Glassfish Server visés Le fournisseur de solution middleware Java Thought vient de lancer une procédure contre Oracle pour « violation massive de brevets ». La plainte a été déposée le 31 Octobre. D'après l'explication de l'éditeur, Thought a créé une technologie (un « mapping layer »), pour sauvegarder des objets et des tables, qui a grandement simplifié la gestion des données persistantes. Cette technologie brevetée a ensuite été intégrée dans son outil maison CocoBase en 1997. Thought a alors reçu 28 demandes de versions d'évaluations de CocoBase émanant de mails dont les adresses étai...

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• “It Isn’t Easy At All; Otherwise, Everyone Would Be Doing It”

  - by Kathryn Perry

  A few months ago, JP Saunders (pictured left), who leads the go-to-market initiatives for the Oracle CX Service offering, kicked off a series of articles about modern customer service. He contends that to take care of customers?and the people that support those customers?companies need to make it easy to deliver consistently great experiences. But it’s not easy; it’s an art. The six posts in The Art of Easy series will help you better understand some of the customer service challenges you face and how to avoid common pitfalls. We pulled them all together here in one post for continuity and easy access. Saunders introduces the series with The Art of Easy: Make It Easy To Deliver Great Customer Service Experiences (Part 1). The Art of Easy: Offer Self Service With the Emphasis on Service (Part 2) by David Fulton (pictured left): David Fulton, Director of Product Management, Oracle Service Cloud, shares five tenets of customer self service that move an organization closer to becoming a modern customer service business. Easy Decisions For Complex Problems (Part 3) by Heike Lorenz (pictured right): Heike Lorenz, Director of Global Product Marketing, Policy Automation, writes about automating service policies to ensure that the correct decisions are being applied to the right people. The goal is to nurture the trusted relationships with customers during complex decision-making processes. Moving at the Speed of Easy (Part 4) by Chris Ulmand (pictured left): Chris Omland, Director of Product Management, Oracle Service Cloud, addresses the need for speed to keep up with customers’ expectations. His advice—start with a platform that enables agile innovation, respects a company’s unique needs, and has proven reliability to protect customer relationships. Knowledge Makes It Easy For Everyone (Part 5) by Nav Chakravarti (pictured rig: Vice President Nav Chakravarti, Oracle Service Cloud, talks about managing the knowledge that customers need and want. He coaches readers on delivering answers to customers’ questions easily, in context, with relevance, reliably, and accurately. Making Easy, Both Effective and Efficient (Part 6) by Melinda Uhland (pictured left): Melinda Uhland, Oracle CX Product Management teaches us that happy agents produce happy customers. A Modern Customer Service organization is one that invests in its agents and empowers them with tools to make them efficient and effective, which, in turn, improves customer results.

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• "Expecting A Different Result?" (2 of 3 in 'No Customer Left Behind' Series)

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development Many companies already have some type of customer experience initiative in process or one that could be framed as such. The challenge is that the initiatives too often are started in a department silo, don't have the right level of executive sponsorship, or have been initiated without the necessary insight and strategic business alignment. You can't keep doing the same things, give it a customer experience name, and expect a different result. You can't continue to just compete on price or features - that is not sustainable in commoditized markets. And ultimately, investing in technology alone doesn't solve customer experience problems; it just adds to the complexity of them. You need a customer experience strategy and approach on how to execute a customer-centric worldview within your business. To develop this, you must take an outside in journey on how your customers are interacting with your business to establish a benchmark of your customers' experiences. Then you must get cross-functional alignment on what you are trying to achieve, near, mid, and long term. Your execution of that strategy should be based on a customer experience approach: Understand your customer: You need to capture the insights across interactions, channels (including social), and personas to better understand whom to serve, how to serve them, and when to serve them. Not all experiences or customers are equal, so leverage this insight to understand the strategic business objectives you need to address. Then determine which experiences can be improved immediately and which over time to get the result you need. Empower your ecosystem: You need to align your front-line employees with your strategy and give them the power, insight, and tools that allow them to cultivate a culture around strengthening the relationships with your customers. You also need to provide the transparency, access, and collaboration that enable your customers and partners to self serve and self solve and to share with ease. Adapt your business: You need to enable the discipline of agility within your organization and infrastructure so that you can innovate, tailor, and personalize experiences. This needs to be done both reactively from insight and proactively in real time so you can stay ahead of shifting market trends and evolving consumer behaviors. No longer will the old approaches provide the same returns. To compete, differentiate, and win in a world where the customer has the power, you must execute a strategy that is sure to deliver a better brand experience for your customers. Note: This is Part 2 in a three-part series. Part 1 is here. Stop back for Part 3 on November 28.

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• No Customer Left Behind

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development What does customer experience mean to you? Is it a strategy for your executives? A new buzz word and marketing term? A bunch of CRM technology with social software added on? For me, customer experience is a customer-centric worldview that produces a deeper understanding of your business and what it takes to achieve sustainable, differentiated success. It requires you to prioritize and examine the journey your customers are on with your brand, so you can answer the question, "How can we drive greater value for our business by delivering a better customer experience?" Businesses that embrace a customer-centric worldview understand their business at a much deeper level than most. They know who their customers are, what their value is, what they do, what they say, what they want, and ultimately what that means to their business. "Why Isn't Everyone Doing It?" We're all consumers who have our own experiences with many brands. Good or bad, some of those experiences stay with us. So viscerally we understand the concept of customer experience from the stories we share. One that stands out in my mind happened as I was preparing to leave for a 12-month job assignment in Europe. I wanted to put my cable television subscription on hold. I wasn't leaving for another vendor. I wasn't upset. I just had a situation where it made sense to put my $180 per month account on pause until I returned. Unfortunately, there was no way for this cable company to acknowledge that I was a loyal customer with a logical request - and to respond accordingly. So, ultimately, they lost my business. Research shows us that it costs six to seven times more to acquire a new customer than to retain an existing one. Heavily funding the efforts of getting new customers and underfunding the efforts of serving the needs of your existing (who are your greatest advocates) is a vicious and costly cycle. "Hey, These Guys Suck!" I love my Apple iPad because it's so easy to use. The explosion of these types of technologies, combined with new media channels, has raised our expectations and made us hyperaware of what's going on and what's available. In addition, social media has given us a megaphone to share experiences both positive and negative with greater impact. We are now an always-on culture that thrives on our ability to access, connect, and share anywhere anytime. If we don't get the service, product, or value we expect, it is easy to tell many people about it. We also can quickly learn where else to get what we want. Consumers have the power of influence and choice at a global scale. The businesses that understand this principle are able to leverage that power to their advantage. The ones that don't, suffer from it. Which camp are you in?Note: This is Part 1 in a three-part series. Stop back for Part 2 on November 19.

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• How to create a new public AMI for windows?

  - by user67081

  I am trying to make a windows 2008 AMI that is a nice clean 64bit starter pack (IIS, SQL express, ASP.NET MVC, etc...) I would like to make it a public AMI when its done. There in lies the problem. I can make an AMI from my image no problem. But I can't seen to get new instances to generate their own passwords.. The results are that I have a new instance that works great with my password. So what is the process of making my EBS backed Instances convert into an AMI that will auto-generate its password and do all the other setup steps that amazon wants to go thru when a new instance starts up? Thanks in advance.

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