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• OTN Virtual Developer Day: Oracle Fusion Development

  - by Robert Baumgartner

  Am 11. Dezember 2012 findet der nächste Virtual Developer Day: Oracle Fusion Development statt.Es finden 4 verschiedene Tracks (inkl. Hands-On-labs) zu den Themen Ist die Entwicklung mit Oracle ADF schnellerund einfacher als mit Forms, Apex oder .NET? Mobile Application Development mit ADF Mobile Oracle ADF Entwicklung mit Eclipse Oracle WebCenter Portal und ADF Development Building Process Centric Anwendungen mit ADF und BPM Oracle Business Intelligence und ADF Integration Live Q&A Chat mit Oracle Mitarbeitern statt. Die Hands-On-Sessions werden auf einem VirtualBox System durchgeführt. Nähers siehe Agenda und Registrierung.

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• Move the home directory back to single partition

  - by Nathan J. Brauer

  I've seen a ton of tutorials on how to move your home directory to a separate partition. I want to do the opposite. I have two HDDs. One /home/ and the other is everything else (both drives have only one partition). I'm selling the computer but want to keep one of the hard drives. So, I'd like to move the home directory and system files back onto a single drive. Which ever way is quickest/easiest (separate partitions or all on one partition). Thank you!

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• Oracle University Nouveaux cours (Week 23)

  - by swalker

  Parmi les nouveautés d’Oracle Université de ce mois-ci, vous trouverez : Engineered Systems Exadata Database Machine Administration Workshop (Training On Demand) Development Tools Oracle Fusion Middleware 11g: Build Applications with ADF I (Training On Demand) Fusion Middleware Oracle AIA Foundation Pack 11g: Developing Applications (Training On Demand) Oracle Exalogic Elastic Cloud Administration (Training On Demand) Oracle GoldenGate 11g Fundamentals for Oracle (Training On Demand) Oracle Fusion Middleware 11g: Build Applications with ADF I (Training On Demand) Oracle WebCenter Portal 11g: Spaces Administration (3 jours) Java Architect Enterprise Applications with Java EE (5 jours) Hyperion Oracle Hyperion Planning 11.1.2: Create & Manage Applications (Training On Demand) Oracle Hyperion Financial Mgmt 11.1.2: Create & Manage Applications (Training On Demand) Contacter l’ équipe locale d’ Oracle University pour toute information et dates de cours. Restez connecté à Oracle University : LinkedIn OracleMix Twitter Facebook Google+

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• Oracle Streamlines Tracking of Global Carbon Footprint and Greenhouse Gas Emissions

  - by Evelyn Neumayr

  Oracle has automated its global carbon footprint and greenhouse gas emissions measurement using Oracle Environmental Accounting and Reporting. By using this solution, Oracle was able to increase organizational efficiency and reduce the need for labor intensive, manual processes in the tracking of greenhouse gas (GHG) emissions for both voluntary and legislated environmental reporting. The move to Oracle Environmental Accounting and Reporting enables Oracle to more effectively meet both internal and governmental reporting needs, while addressing the associated economic mandates for reporting emissions and sustainability efforts. Organizations across the company can now record environmental data such as energy consumed or energy generated at facilities or locations within the enterprise, and can automatically calculate corresponding GHG emissions resulting from the use of emission sources. In addition, Oracle Environmental Accounting and Reporting includes data integration from multiple applications to ensure proper representation and calculation of emissions across the globe. The result is access to fast, accurate data and reporting to help the company meet its sustainability goals.

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• Oracle Support szeminárium, 2013. július 3.

  - by user645740

  www.oracle.com/goto/dropinandlearn Az Oracle felhasználóknak 2013. július 3-án délelott ismét Support szeminárium lesz az Oracle Hungary-ban, ahol az eloadások közben és után mindent meg lehet kérdezni a support szolgáltatásokról. Ugorj be egy tájékoztatóra, mennyi mindent magában foglal az Oracle Support, demó a support.oracle.com használatáról.  www.oracle.com/goto/dropinandlearn Hungary Wed 5th June 09:00 Oracle Office, Budapest I plan to attend Wed 3rd July 09:00 Oracle Office, Budapest I plan to attend

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• Tuesday at Oracle OpenWorld 2012 - Must See Session: “Jump-starting Integration Projects with Oracle AIA Foundation Pack”

  - by Lionel Dubreuil

  Don’t miss this “CON8769 - Jump-starting Integration Projects with Oracle AIA Foundation Pack“session: Date: Tuesday, Oct 2 Time: 1:15 PM - 2:15 PM Location: Marriott Marquis - Salon 7 Speakers: Robert Wunderlich - Principal Product Manager, Oracle Munazza Bukhari - Group Manager, AIA FP Product Management, Oracle The Oracle Application Integration Architecture Foundation Pack development lifecycle prescribes the best practice methodology for developing integrations between applications. The lifecycle is supported by a toolset that focuses on the architects and developers. Attend this session to understand how Oracle AIA Foundation Pack can jump-start integration project development and boost developer productivity. It demonstrates what the product does today and showcases new features such as support for building direct integrations. Objectives for this session are to: Understand how to boost developer productivity Hear about support for direct integrations Learn what’s new in Oracle AIA Foundation Pack

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• December events for Oracle VM

  - by Chris Kawalek

  Where in the world is Oracle VM in December? Whether you are in the US, Asia or the UK, you can find us in December at any of the events below: UK Oracle User Group Conference 2012 Birmingham, United Kingdom December 1st – 5th, 2013 Check out the Oracle Virtualization Strategy and Roadmap Session on December 5 Gartner Data Center Conference 2012 Las Vegas, Nevada, USA December 3rd – 6th, 2013 Visit the Oracle Booth to learn about Oracle VM and Optimized Data Center Solutions. NetApp Insight Sheraton Macau, Macau, China December 11-13, 2013 Oracle VM & NetApp Storage Connect integrated solutions to simplify virtualized infrastructure management

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• Oracle University Neue Kurse (KW 14)

  - by swalker

  In der letzten Woche wurden von Oracle University folgende neue Kurse (bzw. Versionen davon) veröffentlicht: Database Oracle Data Modeling and Relational Database Design (4 Tage) Fusion Middleware Oracle Directory Services 11g: Administration (5 Tage) Oracle Unified Directory 11g: Services Deployment Essentials (2 Tage) Oracle GoldenGate 11g Management Pack: Overview (1 Tag) Oracle SOA Suite 11g: Essential Concepts NEU (German version - 3 Tage) Business Intelligence & Datawarehousing Oracle Database 11g: Data Mining Techniques (2 Tage) Oracle Solaris Oracle Solaris 10 System Administration for HP-UX Administrators (5 Tage) E-Business Suites R12.x Oracle Time and Labor Fundamentals Wenn Sie weitere Einzelheiten erfahren oder sich über Kurstermine informieren möchten, wenden Sie sich einfach an Ihr lokales Oracle University-Team in. Bleiben Sie in Verbindung mit Oracle University: LinkedIn OracleMix Twitter Facebook Google+

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• Oracle Solaris 11 How To Guides

  - by glynn

  Over the past year or so I've been writing a lot of How To Guides for different technologies. While we have really excellent product documentation (including the best set of manual pages available on any UNIX or Linux platform), the various How To Guides we have help to complement some of that learning, giving administrators a chance to learn the motivations for different technologies with a simple set of examples. Not only are they fun to research and write, they're also one of the more popular items on our Oracle Solaris 11 technology pages on OTN. So here's a link to bookmark and come back to on a regular basis: Oracle Solaris 11 How To Guides. We've got an excellent line up of articles there, and below is a list of the ones I've been involved in writing. Let us know if there are technologies that you think a How To Guide would help with and we'd be happy to get them onto our list! TitleLink Taking your First Steps with Oracle Solaris 11An introduction to installing Oracle Solaris 11, including the steps for installing new software and administering other system configuration. Introducing the basics of IPS on Oracle Solaris 11How to administer an Oracle Solaris 11 system using IPS, including how to deal with software package repositories, install and uninstall packages, and update systems. Advanced administration with IPS on Oracle Solaris 11Take a deeper look at advanced IPS to learn how to determine package dependencies, explore manifests, perform advanced searches, and analyze the state of your system. How to create and publish packages with IPS on Oracle Solaris 11How to create new software packages for Oracle Solaris 11 and publish them to a network package repository. How to update your Oracle Solaris 11 systems using Support Repository UpdatesThe steps for updating an Oracle Solaris 11 system with software packages provided by an active Oracle support agreement, plus how to ensure the update is successful and safe. Introducing the basics of SMF on Oracle Solaris 11Simple examples of administering services on Oracle Solaris 11 with the Service Management Facility. Advanced administration with SMF on Oracle Solaris 11Advanced administrative tasks with SMF, including an introduction to service manifests, understanding layering within the SMF configuration repository, and how best to apply configuration to a system.

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• Oracle Technology Network July 2012 Special Offers

  - by programmarketingOTN

  Oracle Technology Network July 2012 New offers are here!  Manning is offering 41% off The Well Grounded Java Developer and Oracle Press has added a discount on the eBook for Effective MySQL: Backup and Recovery.  To learn more and get the discount codes/links please go to the OTN Member Discount page.Lets not forget the other GREAT offers still going on as well - Packt Publishing Offers -  25% off - Oracle SOA Infrastructure Implementation Certification Handbook (1Z0-451 Oracle BPM Suite 11g Developer's cookbook Pearson Offers - 35% off Java Applications ArchitectureApress Offers - 40% off Beginning Database Design ENDS July 6th!Murach Offers - 30% off Oracle SQL and PL/SQL Safari Books Online - 10-day free trial + 20% off unlimited access to Safari Books Online for 6 monthsOracle Store Discounts - Save 10% on Your Next Purchase from the Oracle Store!

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• New Certification Exam: "Oracle Database 12c: SQL Fundamentals" Released (1Z0-061)

  - by Brandye Barrington

  Oracle Certification begins testing this week for the new Oracle Database 12c Administrator Certified Associate (OCA) certification.  Testing for the Oracle Database 12c: SQL Fundamentals (1Z0-061) exam is now underway. Visit pearsonvue.com/oracle and register for exam 1Z0-061. You can get all preparation details, including exam objectives, number of questions, time allotments, and pricing on the Oracle Certification Website. Earning the Oracle Database 12c Administrator Certified Associate (OCA) credential demonstrates that you carry the foundational knowledge and skills needed to administer the Oracle Database, and sets the stage for your future progression to Oracle Database 12c Administrator Certified Professional (OCP). With Oracle Database 12c, you will experience the benefits of an Oracle Database that is re-engineered for Cloud computing. Multitenant architecture brings enterprises unprecedented hardware and software efficiencies, performance and manageability benefits, and fast and efficient Cloud provisioning. Oracle Database 12c certifications emphasize the full set of skills that DBAs need in today's competitive marketplace. Be among the first to obtain this ground breaking new Oracle Certified Associate (OCA) certification by registering for this exam today. QUICK LINKS Certification Path: Oracle Database 12c Administrator Certified Associate (OCA) Certification Exam: Oracle Database 12c: SQL Fundamentals (1Z0-061) Registration: pearsonvue.com/oracle

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• Oracle University Nuovi corsi (Week 23)

  - by swalker

  Oracle University ha recentemente rilasciato i seguenti nuovi corsi in inglese: Engineered Systems Exadata Database Machine Administration Workshop (Training On Demand) Development Tools Oracle Fusion Middleware 11g: Build Applications with ADF I (Training On Demand) Fusion Middleware Oracle AIA Foundation Pack 11g: Developing Applications (Training On Demand) Oracle Exalogic Elastic Cloud Administration (Training On Demand) Oracle GoldenGate 11g Fundamentals for Oracle (Training On Demand) Oracle Fusion Middleware 11g: Build Applications with ADF I (Training On Demand) Oracle WebCenter Portal 11g: Spaces Administration (3 giorni) Java Architect Enterprise Applications with Java EE (5 giorni) Hyperion Oracle Hyperion Planning 11.1.2: Create & Manage Applications (Training On Demand) Oracle Hyperion Financial Mgmt 11.1.2: Create & Manage Applications (Training On Demand) Per ulteriori informazioni e per conoscere le date dei corsi, contattate il vostro Oracle University team locale. Rimanete in contatto con Oracle University: LinkedIn OracleMix Twitter Facebook Google+

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• Oracle University New Courses (Week 23)

  - by swalker

  Oracle University released the following new (versions of) courses recently: Engineered Systems Exadata Database Machine Administration Workshop (Training On Demand) Development Tools Oracle Fusion Middleware 11g: Build Applications with ADF I (Training On Demand) Fusion Middleware Oracle AIA Foundation Pack 11g: Developing Applications (Training On Demand) Oracle Exalogic Elastic Cloud Administration (Training On Demand) Oracle GoldenGate 11g Fundamentals for Oracle (Training On Demand) Oracle Fusion Middleware 11g: Build Applications with ADF I (Training On Demand) Oracle WebCenter Portal 11g: Spaces Administration (3 days) Java Architect Enterprise Applications with Java EE (5 days) Hyperion Oracle Hyperion Planning 11.1.2: Create & Manage Applications (Training On Demand) Oracle Hyperion Financial Mgmt 11.1.2: Create & Manage Applications (Training On Demand) Get in contact with your local Oracle University team for more details and course dates. Stay Connected to Oracle University: LinkedIn OracleMix Twitter Facebook Google+

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• Oracle Days 2013 in EMEA Are Coming Soon: Invite Your Customers!

  - by Javier Puerta

  Oracle Days will again be hosted across EMEA this October and November (schedule here). By attending an Oracle Day, your customers can: Hear the new announcements from Oracle OpenWorld See customer case studies showing innovation in practice. Discuss key issues for business and IT executives in cloud, mobile, social, big data, The Internet of Things Network with peers who are facing the same challenges Meet Oracle experts and watch live demos of new products  Promoting Oracle Day to Your Customers Follow the Oracle Day schedule in EMEA Direct your customers to the Oracle Day 2013 video on Oracle.com

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• Oracle Magazine, September/October 2009

  Oracle Magazine September/October features articles on benefits of Oracle Fusion Middleware 11g, Oracle's database security and identity management solutions, Oracle OpenWorld preview, easily move application data with Oracle Data Integrator, scripting Oracle RMAN commands, Tom Kyte answers your questions, debugging with Oracle Application Development Framework, array binding, best PL/SQL practices, Oracle Application Express and Amazon EC2, Oracle WebCenter for integrating applications and much more.

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• Oracle University Neue Kurse (KW 23)

  - by swalker

  In der letzten Woche wurden von Oracle University folgende neue Kurse (bzw. Versionen davon) veröffentlicht: Engineered Systems Exadata Database Machine Administration Workshop (Training On Demand) Development Tools Oracle Fusion Middleware 11g: Build Applications with ADF I (Training On Demand) Fusion Middleware Oracle AIA Foundation Pack 11g: Developing Applications (Training On Demand) Oracle Exalogic Elastic Cloud Administration (Training On Demand) Oracle GoldenGate 11g Fundamentals for Oracle (Training On Demand) Oracle Fusion Middleware 11g: Build Applications with ADF I (Training On Demand) Oracle WebCenter Portal 11g: Spaces Administration (3 Tage) Java Architect Enterprise Applications with Java EE (5 Tage) Hyperion Oracle Hyperion Planning 11.1.2: Create & Manage Applications (Training On Demand) Oracle Hyperion Financial Mgmt 11.1.2: Create & Manage Applications (Training On Demand) Wenn Sie weitere Einzelheiten erfahren oder sich über Kurstermine informieren möchten, wenden Sie sich einfach an Ihr lokales Oracle University-Team in. Bleiben Sie in Verbindung mit Oracle University: LinkedIn OracleMix Twitter Facebook Google+

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• Oracle Magazine, May/June 2008

  Oracle Magazine May/June features articles on Oracle enterprise application development, service-oriented architecture, Oracle on Microsoft Windows, Oracle OLAP 11g, creating database connections in Oracle SQL Developer, new backup and recovery features in Oracle Database 11g, using Oracle SQL Developer to debug Oracle Application Express applicaitons, PL/SQL best practices, building applications with Oracle Developer Tools for Visual Studio, and much more.

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• Oracle Days 2013 in EMEA Are Coming Soon: Invite Your Customers!

  - by Javier Puerta

  Oracle Days will again be hosted across EMEA this October and November (schedule here). By attending an Oracle Day, your customers can: Hear the new announcements from Oracle OpenWorld See customer case studies showing innovation in practice. Discuss key issues for business and IT executives in cloud, mobile, social, big data, The Internet of Things Network with peers who are facing the same challenges Meet Oracle experts and watch live demos of new products  Promoting Oracle Day to Your Customers Follow the Oracle Day schedule in EMEA Direct your customers to the Oracle Day 2013 video on Oracle.com

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• Register Today for the Oracle Value Chain Summit 2013

  - by Pam Petropoulos

  Date: February 4 – 6, 2013 Location: Hyatt Regency San Francisco The Oracle Value Chain Summit will bring together users, partners, and luminaries to learn how Oracle is helping companies transform supply chains into value chains to gain competitive edge. This Summit will combine the intimate atmosphere of previous supply chain  events, such as the Oracle PLM and Oracle Maintenance Summits, under one roof and will include almost 200 sessions across all supply chain management solution areas. Oracle’s AutoVue enterprise visualization solutions will be featured as part of the PLM track, where they’ll be showcased within the context of Agile PLM, as well as Oracle’s next generation visualization solutions.   Don’t miss this opportunity to learn more about visualization successes and best practices through sessions featuring customer testimonials, solution demonstrations, and networking activities. Visit the event site for further details and agenda information. An early bird registration fee of $195 is available until December 31, 2012. Click here to register today!

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• Announcing Oracle WebLogic 12c

  - by alexismp

  While this blog is mostly devoted to GlassFish, you may be interested in the Oracle WebLogic Server 12c announcement scheduled for December 1st, 2011. The launch event is called "Introducing Oracle WebLogic Server 12c, the #1 Application Server Across Conventional and Cloud Environments" and will be split into Executive Overview and Developer Deep Dive sessions. The agenda description includes the following (emphasis is mine) : • Optimized to run your solutions for Java Platform, Enterprise Edition (Java EE); Oracle Fusion Middleware; and Oracle Fusion Applications • Enhanced with transformational platforms and technologies such as Java EE 6, Oracle’sActive GridLink for RAC, Oracle Traffic Director, and Oracle Virtual Assembly Builder On a slightly less official note but on that same topic, you should check out Steve Button's blog and twitter stream.

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• Oracle????????(2013?11?)

  - by Steve He(???)

    Oracle Support Training Oracle ???????????,????????????,??????,?????Oracle??????????,????????????????????????????????Oracle???????????? ???? ?? ?? ???? ?? My Oracle Support ?? ???????????????My Oracle Support????????????????,?????,?????????,??My Oracle Support??,?????????,????????,?????????? 11?7?14:00 ??  ??RACCheck?????RAC?? ???1?????????,????RACCheck????????????,????RACCheck ???????????,??RACCheck ????“11.2.0.3 Upgrade Readiness Feature”? ??,???????????,???????RACCheck ??? 11?13?15:00 ?? ????? ???????,??25??????5???Q&A??,????????????,???????,???????????,????????????????????? 11?14?14:00 ?? ??????????? ????????????????Oracle???????,???????????????????????Oracle????????SR??????? 30??????????My Oracle Support???????,???????????????????,?????????????????????,?????????????????????,?????Oracle????????????????????????????????? 11?21?14:00 ?? ????Enterprise Manager 12c?????Exadata ????????1??, ???Exadata????????Enterprise Manager Cloud Control???Exadata?????, ??Storage Cells, Network Switches, Computer nodes, and Cluster Database Services, ?????????????. 11?21?15:00 ?? Oracle?????? ??????????Oracle???????,???Oracle???????? ?30?????????????,??,?????????,????,???????????? 11?28?14:00 ?? ?????? My Oracle Support ??????????????????????,??? world clock.????????,?? Support Training Community ??????????

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• ????????!Oracle Database 12c ??????????

  - by OTN-J Master

  ??????Oracle Database 12c ?????????????¦Oracle Database 12c ???????????????????????????????????c???cloud???????????????????????????????????????????????????????????????????????????????????????1????????????????????????????????????2????????????1????????????IT??????????????????????????????????????????????????????????1???????????????????????????????????????????????????Oracle Databae 12c ????????????????????????·??????????????????????????????????????????·??????????????????????????????????? Oracle Database 12c ?????? >>>>>>Oracle??????? Oracle Database 12c [????] >>>>>>OTN????? Oracle Database 12c [????] >>>>>>Oracle Database New Features Guide 12c Release1(??) [PDF?] [HTML?] ¦OTN???????????????????????????????????????????????Oracle Database 12c ?????????????????????????????????????????????????????????    1) ??????????????????     2) ??????(????)???????????    3) ???????????(??)?????????????    4) Oracle Databse 12c ????????????????????????????????????????????OTN?????????????Oracle Database 12c ??????????????????OTN?????????????????????OTN????RSS???OTN Twitter?????????????????????????????Oracle Database 12c???????????????

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• IIS browse directory problem on a virtual directory

  - by user335518

  I have two differents virtual directories mapping to the same directory on the OS. In one of this virtual directories I need to have the browse folders disable, and in the other one I need to have it enable. The problem is that when I changed one of them the other change as well. I thinks this problem is related that both virtual directories points to the same folder in the OS, but with the IIS6 I had this same configuration with out a problem. Any idea of a work around with this? Thanks!

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• Exadata X3, 11.2.3.2 and Oracle Platinum Services

  - by Rene Kundersma

  Oracle recently announced an Exadata Hardware Update. The overall architecture will remain the same, however some interesting hardware refreshes are done especially for the storage server (X3-2L). Each cell will now have 1600GB of flash, this means an X3-2 full rack will have 20.3 TB of total flash ! For all the details I would like to refer to the Oracle Exadata product page: www.oracle.com/exadata Together with the announcement of the X3 generation. A new Exadata release, 11.2.3.2 is made available. New Exadata systems will be shipped with this release and existing installations can be updated to that release. As always there is a storage cell patch and a patch for the compute node, which again needs to be applied using YUM. Instructions and requirements for patching existing Exadata compute nodes to 11.2.3.2 using YUM can be found in the patch README. Depending on the release you have installed on your compute nodes the README will direct you to a particular section in MOS note 1473002.1. MOS 1473002.1 should only be followed with the instructions from the 11.2.3.2 patch README. Like with 11.2.3.1.0 and 11.2.3.1.1 instructions are added to prepare your systems to use YUM for the first time in case you are still on release 11.2.2.4.2 and earlier. You will also find these One Time Setup instructions in MOS note 1473002.1 By default compute nodes that will be updated to 11.2.3.2.0 will have the UEK kernel. Before 11.2.3.2.0 the 'compatible kernel' was used for the compute nodes. For 11.2.3.2.0 customer will have the choice to replace the UEK kernel with the Exadata standard 'compatible kernel' which is also in the ULN 11.2.3.2 channel. Recommended is to use the kernel that is installed by default. One of the other great new things 11.2.3.2 brings is Writeback Flashcache (wbfc). By default wbfc is disabled after the upgrade to 11.2.3.2. Enable wbfc after patching on the storage servers of your test environment and see the improvements this brings for your applications. Writeback FlashCache can be enabled  by dropping the existing FlashCache, stopping the cellsrv process and changing the FlashCacheMode attribute of the cell. Of course stopping cellsrv can only be done in a controlled manner. Steps: drop flashcache alter cell shutdown services cellsrv again, cellsrv can only be stopped in a controlled manner alter cell flashCacheMode = WriteBack alter cell startup services cellsrv create flashcache all Going back to WriteThrough FlashCache is also possible, but only after flushing the FlashCache: alter cell flashcache all flush Last item I like to highlight in particular is already from a while ago, but a great thing to emphasis: Oracle Platinum Services. On top of the remote fault monitoring with faster response times Oracle has included update and patch deployment services.These services are delivered by Oracle Advanced Customer Support at no additional costs for qualified Oracle Premier Support customers. References: 11.2.3.2.0 README Exadata YUM Repository Population, One-Time Setup Configuration and YUM upgrades  1473002.1 Oracle Platinum Services

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• Welcome to the Oracle Retail International Blog

  - by sarah.taylor(at)oracle.com

  Welcome to the first post of the new Oracle Retail International Blog. Retail is an international business and today's successful retailers view themselves in the context of a global market. A niche fashion business in Tokyo will learn marketing strategies from the luxury brands of Milan, an independent grocer in Oslo will source the same global brands as a supermarket in Oklahoma, and every retailer in the world will measure their multi-channel operation against the international e-commerce giant Amazon.  Why? Because today's customer is a global customer with unparalleled expectations on choice, price and service. Today's consumers have access to more information on retail than ever before. Technology allows people to shop from their home, their office or from the phone in their pocket, wherever they are and at whatever time suits them. Customers are using the web to search for products and promotions. They are also using the web to develop their voice in commenting on products and services that have delighted or disappointed. In an information rich industry, this customer element creates a new world of data. The best retailers are developing eagle eyes for reading customer activity and turning it into profitable decisions. Ultimately, whether you choose to compete or shop on price, service, product innovation, excellent operations or all of the above - the international world of retail has become an inspiration for all - retailer and consumer alike.  Retail as an industry is growing and diversifying at a faster rate than ever before. Yet it is still the customer who picks the winners and the losers on the retail field. Economic circumstances transform the rules, but it is still the customer who dictates the game, the pace, the price, and the perception of the brand. Wise retailers never rest on their laurels. They are always shopping for ideas on how to improve and differentiate the offer at every touch point to meet the customer's needs better than anyone else and to gain each customer's loyalty at a time when loyalty can be cheap. With this blog, I hope that we might provide a hub for discussion around what unifies retail and how technology supports both the retailer and customer experience. Despite the competitive nature of this market, we hope that this will provide an opportunity to share experiences and lessons learnt with a view that knowledge can only help this industry to grow and develop. At Oracle we've been supporting retailers for many years. Many of us have worked within retail organisations all over the world, myself included. With this in mind, I don't feel it is too bold a statement to say that Oracle understands retail. We wouldn't be so heavily integrated in some of the biggest and most well-known names in retail if we didn't. With this blog, we intend to create a community of international retailers that can exchange ideas and experiences, debate collective challenges and drive a better understanding of this continually evolving industry. Events such as the World Retail Congress and NRF's Big Show bring enormous value to the retail industry providing platforms for discussion and learning but they happen once a year. We wanted to create a platform for discussion on a different level and that like retail, is always on. We hope not only to bring commitment to being not only the infrastructure that brings all of their systems together within a retail business, but an infrastructure that supports the industry internationally to grow and flourish through creating a platform for networking, discussion, creativity, vision and strategy. Please feel free to ask questions or comment using the comments functionality.  You might also want to visit our other Oracle Retail social media sites: Facebook - http://www.facebook.com/oracleretail YouTube - http://www.youtube.com/user/oracleretail Twitter - http://twitter.com/#!/oracleretailInsight-Driven Retailing Blog - http://blogs.oracle.com/retail/

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