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• I Hereby Resolve… (T-SQL Tuesday #14)

  - by smisner

  It’s time for another T-SQL Tuesday, hosted this month by Jen McCown (blog|twitter), on the topic of resolutions. Specifically, “what techie resolutions have you been pondering, and why?” I like that word – pondering – because I ponder a lot. And while there are many things that I do already because of my job, there are many more things that I ponder about doing…if only I had the time. Then I ponder about making time, but then it’s back to work! In 2010, I was moderately more successful in making time for things that I ponder about than I had been in years past, and I hope to continue that trend in 2011. If Jen hadn’t settled on this topic, I could keep my ponderings to myself and no one would ever know the outcome, but she’s egged me on (and everyone else that chooses to participate)! So here goes… For me, having resolve to do something means that I wouldn’t be doing that something as part of my ordinary routine. It takes extra effort to make time for it. It’s not something that I do once and check off a list, but something that I need to commit to over a period of time. So with that in mind, I hereby resolve… To Learn Something New… One of the things I love about my job is that I get to do a lot of things outside of my ordinary routine. It’s a veritable smorgasbord of opportunity! So what more could I possibly add to that list of things to do? Well, the more I learn, the more I realize I have so much more to learn. It would be much easier to remain in ignorant bliss, but I was born to learn. Constantly. (And apparently to teach, too– my father will tell you that as a small child, I had the neighborhood kids gathered together to play school – in the summer. I’m sure they loved that – but they did it!) These are some of things that I want to dedicate some time to learning this year: Spatial data. I have a good understanding of how maps in Reporting Services works, and I can cobble together a simple T-SQL spatial query, but I know I’m only scratching the surface here. Rob Farley (blog|twitter) posted interesting examples of combining maps and PivotViewer, and I think there’s so many more creative possibilities. I’ve always felt that pictures (including charts and maps) really help people get their minds wrapped around data better, and because a lot of data has a geographic aspect to it, I believe developing some expertise here will be beneficial to my work. PivotViewer. Not only is PivotViewer combined with maps a useful way to visualize data, but it’s an interesting way to work with data. If you haven’t seen it yet, check out this interactive demonstration using Netflx OData feed. According to Rob Farley, learning how to work with PivotViewer isn’t trivial. Just the type of challenge I like! Security. You’ve heard of the accidental DBA? Well, I am the accidental security person – is there a word for that role? My eyes used to glaze over when having to study about security, or  when reading anything about it. Then I had a problem long ago that no one could figure out – not even the vendor’s tech support – until I rolled up my sleeves and painstakingly worked through the myriad of potential problems to resolve a very thorny security issue. I learned a lot in the process, and have been able to share what I’ve learned with a lot of people. But I’m not convinced their eyes weren’t glazing over, too. I don’t take it personally – it’s just a very dry topic! So in addition to deepening my understanding about security, I want to find a way to make the subject as it relates to SQL Server and business intelligence more accessible and less boring. Well, there’s actually a lot more that I could put on this list, and a lot more things I have plans to do this coming year, but I run the risk of overcommitting myself. And then I wouldn’t have time… To Have Fun! My name is Stacia and I’m a workaholic. When I love what I do, it’s difficult to separate out the work time from the fun time. But there are some things that I’ve been meaning to do that aren’t related to business intelligence for which I really need to develop some resolve. And they are techie resolutions, too, in a roundabout sort of way! Photography. When my husband and I went on an extended camping trip in 2009 to Yellowstone and the Grand Tetons, I had a nice little digital camera that took decent pictures. But then I saw the gorgeous cameras that other tourists were toting around and decided I needed one too. So I bought a Nikon D90 and have started to learn to use it, but I’m definitely still in the beginning stages. I traveled so much in 2010 and worked on two book projects that I didn’t have a lot of free time to devote to it. I was very inspired by Kimberly Tripp’s (blog|twitter) and Paul Randal’s (blog|twitter) photo-adventure in Alaska, though, and plan to spend some dedicated time with my camera this year. (And hopefully before I move to Alaska – nothing set in stone yet, but we hope to move to a remote location – with Internet access – later this year!) Astronomy. I have this cool telescope, but it suffers the same fate as my camera. I have been gone too much and busy with other things that I haven’t had time to work with it. I’ll figure out how it works, and then so much time passes by that I forget how to use it. I have this crazy idea that I can actually put the camera and the telescope together for astrophotography, but I think I need to start simple by learning how to use each component individually. As long as I’m living in Las Vegas, I know I’ll have clear skies for nighttime viewing, but when we move to Alaska, we’ll be living in a rain forest. I have no idea what my opportunities will be like there – except I know that when the sky is clear, it will be far more amazing than anything I can see in Vegas – even out in the desert - because I’ll be so far away from city light pollution. I’ve been contemplating putting together a blog on these topics as I learn. As many of my fellow bloggers in the SQL Server community know, sometimes the best way to learn something is to sit down and write about it. I’m just stumped by coming up with a clever name for the new blog, which I was thinking about inaugurating with my move to Alaska. Except that I don’t know when that will be exactly, so we’ll just have to wait and see which comes first!

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• Writing the tests for FluentPath

  - by Bertrand Le Roy

  Writing the tests for FluentPath is a challenge. The library is a wrapper around a legacy API (System.IO) that wasn’t designed to be easily testable. If it were more testable, the sensible testing methodology would be to tell System.IO to act against a mock file system, which would enable me to verify that my code is doing the expected file system operations without having to manipulate the actual, physical file system: what we are testing here is FluentPath, not System.IO. Unfortunately, that is not an option as nothing in System.IO enables us to plug a mock file system in. As a consequence, we are left with few options. A few people have suggested me to abstract my calls to System.IO away so that I could tell FluentPath – not System.IO – to use a mock instead of the real thing. That in turn is getting a little silly: FluentPath already is a thin abstraction around System.IO, so layering another abstraction between them would double the test surface while bringing little or no value. I would have to test that new abstraction layer, and that would bring us back to square one. Unless I’m missing something, the only option I have here is to bite the bullet and test against the real file system. Of course, the tests that do that can hardly be called unit tests. They are more integration tests as they don’t only test bits of my code. They really test the successful integration of my code with the underlying System.IO. In order to write such tests, the techniques of BDD work particularly well as they enable you to express scenarios in natural language, from which test code is generated. Integration tests are being better expressed as scenarios orchestrating a few basic behaviors, so this is a nice fit. The Orchard team has been successfully using SpecFlow for integration tests for a while and I thought it was pretty cool so that’s what I decided to use. Consider for example the following scenario: Scenario: Change extension Given a clean test directory When I change the extension of bar\notes.txt to foo Then bar\notes.txt should not exist And bar\notes.foo should exist This is human readable and tells you everything you need to know about what you’re testing, but it is also executable code. What happens when SpecFlow compiles this scenario is that it executes a bunch of regular expressions that identify the known Given (set-up phases), When (actions) and Then (result assertions) to identify the code to run, which is then translated into calls into the appropriate methods. Nothing magical. Here is the code generated by SpecFlow: [NUnit.Framework.TestAttribute()] [NUnit.Framework.DescriptionAttribute("Change extension")] public virtual void ChangeExtension() { TechTalk.SpecFlow.ScenarioInfo scenarioInfo = new TechTalk.SpecFlow.ScenarioInfo("Change extension", ((string[])(null))); #line 6 this.ScenarioSetup(scenarioInfo); #line 7 testRunner.Given("a clean test directory"); #line 8 testRunner.When("I change the extension of " + "bar\\notes.txt to foo"); #line 9 testRunner.Then("bar\\notes.txt should not exist"); #line 10 testRunner.And("bar\\notes.foo should exist"); #line hidden testRunner.CollectScenarioErrors();} The #line directives are there to give clues to the debugger, because yes, you can put breakpoints into a scenario: The way you usually write tests with SpecFlow is that you write the scenario first, let it fail, then write the translation of your Given, When and Then into code if they don’t already exist, which results in running but failing tests, and then you write the code to make your tests pass (you implement the scenario). In the case of FluentPath, I built a simple Given method that builds a simple file hierarchy in a temporary directory that all scenarios are going to work with: [Given("a clean test directory")] public void GivenACleanDirectory() { _path = new Path(SystemIO.Path.GetTempPath()) .CreateSubDirectory("FluentPathSpecs") .MakeCurrent(); _path.GetFileSystemEntries() .Delete(true); _path.CreateFile("foo.txt", "This is a text file named foo."); var bar = _path.CreateSubDirectory("bar"); bar.CreateFile("baz.txt", "bar baz") .SetLastWriteTime(DateTime.Now.AddSeconds(-2)); bar.CreateFile("notes.txt", "This is a text file containing notes."); var barbar = bar.CreateSubDirectory("bar"); barbar.CreateFile("deep.txt", "Deep thoughts"); var sub = _path.CreateSubDirectory("sub"); sub.CreateSubDirectory("subsub"); sub.CreateFile("baz.txt", "sub baz") .SetLastWriteTime(DateTime.Now); sub.CreateFile("binary.bin", new byte[] {0x00, 0x01, 0x02, 0x03, 0x04, 0x05, 0xFF}); } Then, to implement the scenario that you can read above, I had to write the following When: [When("I change the extension of (.*) to (.*)")] public void WhenIChangeTheExtension( string path, string newExtension) { var oldPath = Path.Current.Combine(path.Split('\\')); oldPath.Move(p => p.ChangeExtension(newExtension)); } As you can see, the When attribute is specifying the regular expression that will enable the SpecFlow engine to recognize what When method to call and also how to map its parameters. For our scenario, “bar\notes.txt” will get mapped to the path parameter, and “foo” to the newExtension parameter. And of course, the code that verifies the assumptions of the scenario: [Then("(.*) should exist")] public void ThenEntryShouldExist(string path) { Assert.IsTrue(_path.Combine(path.Split('\\')).Exists); } [Then("(.*) should not exist")] public void ThenEntryShouldNotExist(string path) { Assert.IsFalse(_path.Combine(path.Split('\\')).Exists); } These steps should be written with reusability in mind. They are building blocks for your scenarios, not implementation of a specific scenario. Think small and fine-grained. In the case of the above steps, I could reuse each of those steps in other scenarios. Those tests are easy to write and easier to read, which means that they also constitute a form of documentation. Oh, and SpecFlow is just one way to do this. Rob wrote a long time ago about this sort of thing (but using a different framework) and I highly recommend this post if I somehow managed to pique your interest: http://blog.wekeroad.com/blog/make-bdd-your-bff-2/ And this screencast (Rob always makes excellent screencasts): http://blog.wekeroad.com/mvc-storefront/kona-3/ (click the “Download it here” link)

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• T4 Performance Counters explained

  - by user13346607

  Now that T4 is out for a few month some people might have wondered what details of the new pipeline you can monitor. A "cpustat -h" lists a lot of events that can be monitored, and only very few are self-explanatory. I will try to give some insight on all of them, some of these "PIC events" require an in-depth knowledge of T4 pipeline. Over time I will try to explain these, for the time being these events should simply be ignored. (Side note: some counters changed from tape-out 1.1 (*only* used in the T4 beta program) to tape-out 1.2 (used in the systems shipping today) The table only lists the tape-out 1.2 counters) 0 0 1 1058 6033 Oracle Microelectronics 50 14 7077 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} pic name (cpustat) Prose Comment Sel-pipe-drain-cycles, Sel-0-[wait|ready], Sel-[1,2] Sel-0-wait counts cycles a strand waits to be selected. Some reasons can be counted in detail; these are: Sel-0-ready: Cycles a strand was ready but not selected, that can signal pipeline oversubscription Sel-1: Cycles only one instruction or µop was selected Sel-2: Cycles two instructions or µops were selected Sel-pipe-drain-cycles: cf. PRM footnote 8 to table 10.2 Pick-any, Pick-[0|1|2|3] Cycles one, two, three, no or at least one instruction or µop is picked Instr_FGU_crypto Number of FGU or crypto instructions executed on that vcpu Instr_ld dto. for load Instr_st dto. for store SPR_ring_ops dto. for SPR ring ops Instr_other dto. for all other instructions not listed above, PRM footnote 7 to table 10.2 lists the instructions Instr_all total number of instructions executed on that vcpu Sw_count_intr Nr of S/W count instructions on that vcpu (sethi %hi(fc000),%g0 (whatever that is))  Atomics nr of atomic ops, which are LDSTUB/a, CASA/XA, and SWAP/A SW_prefetch Nr of PREFETCH or PREFETCHA instructions Block_ld_st Block loads or store on that vcpu IC_miss_nospec, IC_miss_[L2_or_L3|local|remote]\ _hit_nospec Various I$ misses, distinguished by where they hit. All of these count per thread, but only primary events: T4 counts only the first occurence of an I$ miss on a core for a certain instruction. If one strand misses in I$ this miss is counted, but if a second strand on the same core misses while the first miss is being resolved, that second miss is not counted This flavour of I$ misses counts only misses that are caused by instruction that really commit (note the "_nospec") BTC_miss Branch target cache miss ITLB_miss ITLB misses (synchronously counted) ITLB_miss_asynch dto. but asynchronously [I|D]TLB_fill_\ [8KB|64KB|4MB|256MB|2GB|trap] H/W tablewalk events that fill ITLB or DTLB with translation for the corresponding page size. The “_trap” event occurs if the HWTW was not able to fill the corresponding TLB IC_mtag_miss, IC_mtag_miss_\ [ptag_hit|ptag_miss|\ ptag_hit_way_mismatch] I$ micro tag misses, with some options for drill down Fetch-0, Fetch-0-all fetch-0 counts nr of cycles nothing was fetched for this particular strand, fetch-0-all counts cycles nothing was fetched for all strands on a core Instr_buffer_full Cycles the instruction buffer for a strand was full, thereby preventing any fetch BTC_targ_incorrect Counts all occurences of wrongly predicted branch targets from the BTC [PQ|ROB|LB|ROB_LB|SB|\ ROB_SB|LB_SB|RB_LB_SB|\ DTLB_miss]\ _tag_wait ST_q_tag_wait is listed under sl=20. These counters monitor pipeline behaviour therefore they are not strand specific: PQ_...: cycles Rename stage waits for a Pick Queue tag (might signal memory bound workload for single thread mode, cf. Mail from Richard Smith) ROB_...: cycles Select stage waits for a ROB (ReOrderBuffer) tag LB_...: cycles Select stage waits for a Load Buffer tag SB_...: cycles Select stage waits for Store Buffer tag combinations of the above are allowed, although some of these events can overlap, the counter will only be incremented once per cycle if any of these occur DTLB_...: cycles load or store instructions wait at Pick stage for a DTLB miss tag [ID]TLB_HWTW_\ [L2_hit|L3_hit|L3_miss|all] Counters for HWTW accesses caused by either DTLB or ITLB misses. Canbe further detailed by where they hit IC_miss_L2_L3_hit, IC_miss_local_remote_remL3_hit, IC_miss I$ prefetches that were dropped because they either miss in L2$ or L3$ This variant counts misses regardless if the causing instruction commits or not DC_miss_nospec, DC_miss_[L2_L3|local|remote_L3]\ _hit_nospec D$ misses either in general or detailed by where they hit cf. the explanation for the IC_miss in two flavours for an explanation of _nospec and the reasoning for two DC_miss counters DTLB_miss_asynch counts all DTLB misses asynchronously, there is no way to count them synchronously DC_pref_drop_DC_hit, SW_pref_drop_[DC_hit|buffer_full] L1-D$ h/w prefetches that were dropped because of a D$ hit, counted per core. The others count software prefetches per strand [Full|Partial]_RAW_hit_st_[buf|q] Count events where a load wants to get data that has not yet been stored, i. e. it is still inside the pipeline. The data might be either still in the store buffer or in the store queue. If the load's data matches in the SB and in the store queue the data in buffer takes precedence of course since it is younger [IC|DC]_evict_invalid, [IC|DC|L1]_snoop_invalid, [IC|DC|L1]_invalid_all Counter for invalidated cache evictions per core St_q_tag_wait Number of cycles pipeline waits for a store queue tag, of course counted per core Data_pref_[drop_L2|drop_L3|\ hit_L2|hit_L3|\ hit_local|hit_remote] Data prefetches that can be further detailed by either why they were dropped or where they did hit St_hit_[L2|L3], St_L2_[local|remote]_C2C, St_local, St_remote Store events distinguished by where they hit or where they cause a L2 cache-to-cache transfer, i.e. either a transfer from another L2$ on the same die or from a different die DC_miss, DC_miss_\ [L2_L3|local|remote]_hit D$ misses either in general or detailed by where they hit cf. the explanation for the IC_miss in two flavours for an explanation of _nospec and the reasoning for two DC_miss counters L2_[clean|dirty]_evict Per core clean or dirty L2$ evictions L2_fill_buf_full, L2_wb_buf_full, L2_miss_buf_full Per core L2$ buffer events, all count number of cycles that this state was present L2_pipe_stall Per core cycles pipeline stalled because of L2$ Branches Count branches (Tcc, DONE, RETRY, and SIT are not counted as branches) Br_taken Counts taken branches (Tcc, DONE, RETRY, and SIT are not counted as branches) Br_mispred, Br_dir_mispred, Br_trg_mispred, Br_trg_mispred_\ [far_tbl|indir_tbl|ret_stk] Counter for various branch misprediction events.  Cycles_user counts cycles, attribute setting hpriv, nouser, sys controls addess space to count in Commit-[0|1|2], Commit-0-all, Commit-1-or-2 Number of times either no, one, or two µops commit for a strand. Commit-0-all counts number of times no µop commits for the whole core, cf. footnote 11 to table 10.2 in PRM for a more detailed explanation on how this counters interacts with the privilege levels

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• 10 Useful CSS Tips And Tutorials

  - by Jyoti

  CSS is a technology that web designers use everyday, but yet it is something that most struggle with as well. Whether it’s keeping stylesheets for large sites manageable or creating image effects that are cross browser compatible, there are plenty of things to cause frustration. This article is an attempt to provide you with a few resources that might help you with your CSS or introduce you to a few tricks you didn’t know about. Organizing Your Stylesheet Using CSS Edit: Rob Soule of Viget Labs shows you how to organize your style sheets using CSS Edit, a powerful CSS editor built exclusively for the mac. Tips For Organizing Your CSS: A set of practical tips for organizing your style sheets. Write A Well Structured CSS File: A detailed and well written post about how to write a well structured CSS file. Expandable CSS Tabs Tutorials: A tutorial on creating expandable CSS tabs. Simple Round CSS Buttons: Learn how to create rounded corner buttons with only One Image and One CSS file. Beautiful CSS Buttons With Icons Set: Learn how to create a clean set of buttons with CSS and an icon set. Scalable CSS Buttons Using PNG And Background Colors: Create Resizing Thumbnails Using Overflow Property: Learn how to create a cool resizing thumbnail effect. CSS Decorative Gallery: Decorate your images and photo galleries without editing the source images. Placing Text Over Image Using CSS Position Property: A simple technique for placing text over an image.

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• ASP.NET mvcConf Videos Available

  - by ScottGu

  Earlier this month the ASP.NET MVC developer community held the 2nd annual mvcConf event.  This was a free, online conference focused on ASP.NET MVC – with more than 27 talks that covered a wide variety of ASP.NET MVC topics.  Almost all of the talks were presented by developers within the community, and the quality and topic diversity of the talks was fantastic. Below are links to free recordings of the talks that you can watch (and optionally download): Scott Guthrie Keynote The NuGet-y Goodness of Delivering Packages (Phil Haack) Industrial Strenght NuGet (Andy Wahrenberger) Intro to MVC 3 (John Petersen) Advanced MVC 3 (Brad Wilson) Evolving Practices in Using jQuery and Ajax in ASP.NET MVC Applications (Eric Sowell) Web Matrix (Rob Conery) Improving ASP.NET MVC Application Performance (Steven Smith) Intro to Building Twilio Apps with ASP.NET MVC (John Sheehan) The Big Comparison of ASP.NET MVC View Engines (Shay Friedman) Writing BDD-style Tests for ASP.NET MVC using MSTestContrib (Mitch Denny) BDD in ASP.NET MVC using SpecFlow, WatiN and WatiN Test Helpers (Brandon Satrom) Going Postal - Generating email with View Engines (Andrew Davey) Take some REST with WCF (Glenn Block) MVC Q&A (Jeffrey Palermo) Deploy ASP.NET MVC with No Effort (Troels Thomsen) IIS Express (Vaidy Gopalakrishnan) Putting the V in MVC (Chris Bannon) CQRS and Event Sourcing with MVC 3 (Ashic Mahtab) MVC 3 Extensibility (Roberto Hernandez) MvcScaffolding (Steve Sanderson) Real World Application Development with Mvc3 NHibernate, FluentNHibernate and Castle Windsor (Chris Canal) Building composite web applications with Open frameworks (Sebastien Lambla) Quality Driven Web Acceptance Testing (Amir Barylko) ModelBinding derived types using the DerivedTypeModelBinder in MvcContrib (Steve Hebert) Entity Framework "Code First": Domain Driven CRUD (Chris Zavaleta) Wrap Up with Jon Galloway & Javier Lozano I’d like to say a huge thank you to all of the speakers who presented, and to Javier Lozano, Eric Hexter and Jon Galloway for all their hard work in organizing the event and making it happen. Hope this helps, Scott P.S. I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu

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• With WPF and Silverlight against cancer

  - by Laurent Bugnion

  MVPs are well known for their good heart (like the GeekGive initiative shows) and Client App Dev MVP Gregor Biswanger is no exception. At the latest MVP summit (beginning of March 2011), he took over a DVD about WPF 4 and Silverlight 4 and asked a few Microsoft superstars to sign it. Right now, the DVD is auctioned on eBay and of course the proceeds will go to a charitable work: The German League against Cancer (Deutsche Krebshilfe). The post is in German and English (scroll down for the English text). This sounds like a great idea, and considering who signed it, it is going to be a real collectible: Scott Hanselman (Principal Program Manager Lead in Server and Tools Online) Tim Heuer (Program Manager for Microsoft Silverlight) Rob Relyea (Principal Program Manager Lead - Client Platform WPF & Silverlight) Pete Brown (Developer Division Community Program Manager - Windows Client) Eric Fabricant (Program Manager WPF) Jeff Wilcox (Silverlight Senior SDE) Jeffrey R Ferman (SDET Visual Studio Client Dev Tools) Chan Verbeck (Expression Blend Team) Yaniv Feinberg (Expression Blend Team) Douglas Olson (Director Dev Expression) Samuel W. Bent (Principal Software Design Engineer WPF) John Papa (Technical Evangelist for Silverlight) So if you feel that you could do a generous gesture, go ahead and take a look at the auction, and talk about it around you. Let’s prove again that geeks rule, also when it comes to giving to a good cause! Cheers! Laurent   Laurent Bugnion (GalaSoft) Subscribe | Twitter | Facebook | Flickr | LinkedIn

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• Silverlight Cream for June 17, 2010 -- #885

  - by Dave Campbell

  In this Issue: Zoltan Arvai, Antoni Dol, Jeff Prosise, David Anson, and John Papa. Shoutouts: Rob Davis has a World Cup Football Stadium tour in Silverlight, Azure, and Bing Maps up: The World Cup Map... cruise around this... tons of features. The Silverlight Team Blog reports that NBC sports is streaming the US Open in Silverlight Adam Kinney announced Expression Studio 4 Launch keynote videos are available From SilverlightCream.com: Data Driven Applications with MVVM Part III: Validation, Bringing the UI Closer Zoltan Arvai's 3rd (and final) part of the Data-Driven MVVM apps is up at SilverlightShow. In this final section he is focusing on validation, and discussion of closer integration to the view. Focus on FocusVisualElement in Silverlight buttons Antoni Dol has a cool post up about the FocusVisualElement, and uses a button to demonstrate how it can be used. Dynamic XAP Discovery with Silverlight MEF Jeff Prosise is discussing Silverlight and MEF ... but better than the normal loading XAP files ... he's doing dynamic discovery of XAP files ... and makes it look easy! Updated analysis of two ways to create a full-size Popup in Silverlight David Anson revisits a prior post with an eye toward Silverlight 4. The feature he's discussing is that you can now hook the Resized event without having browser zoom disabled... and he demonstrates it's use in the code from the old post. Silverlight as a Transmedia Platform (Silverlight TV #33) Jesse Liberty joins John Papa this week with Silverlight TV #33, discussing Transmedia and Silverlight as a Transmedia Platform. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• BIEE Drilling Down and then Across

  - by Tim Dexter

  Slightly off topic today but if you are working with OBIEE in conjunction with BIP its not that far off. Some of you may know, I now get to play with the whole BI suite, I have been for nearly 2 years. Today, I was working with BIEE and wanted to share what I thought was a neat trick. I have to thank Rob Lindsley on our team for the pointers to get it working. The problem I had was that I had set up a drill down hierarchy that took the user down a couple of levels to the bottom project number level. I needed for the user to then be able to click the project number to navigate across to another more detailed report on that project. By default, there is no link, you are at the bottom of a hierarchical drill! There is nothing you can do in the data model (that Im aware of) but you can use a neat trick to get BIEE to allow you to navigate from the bottom rung of the hierarchy. Add the bottom level column to an Answer report. Go into the column properties and set the navigation target. The trick is to then set the current column properties as the system-wide default for that column. You can then actually delete the column from your report. Now as you drill down the hierarchy and reach what was the bottom you will still have a link for the user to punch over to the detail report, sweeeet! The other benefit is that whenever you add the column to a report the link will be available to the detail report, unless you want to override it of course.

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• Unused Indexes Gotcha

  - by DavidWimbush

  I'm currently looking into dropping unused indexes to reduce unnecessary overhead and I came across a very good point in the excellent SQL Server MVP Deep Dives book that I haven't seen highlighted anywhere else. I was thinking it was simply a case of dropping indexes that didn't show as being used in DMV sys.dm_db_index_usage_stats (assuming a solid representative workload had been run since the last service start). But Rob Farley points out that the DMV only shows indexes whose pages have been read or updated. An index that isn't listed in the DMV might still be useful by providing metadata to the Query Optimizer and thus streamlining query plans. For example, if you have a query like this: select  au.author_name         , count(*) as books from    books b         inner join authors au on au.author_id = b.author_id group by au.author_name If you have a unique index on authors.author_name the Query Optimizer will realise that each author_id will have a different author_name so it can produce a plan that just counts the books by author_id and then adds the author name to each row in that small table. If you delete that index the query will have to join all the books with their authors and then apply the GROUP BY - a much more expensive query. So be cautious about dropping apparently unused unique indexes.

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• Microsoft C# Most Valuable Professional

  - by Robz / Fervent Coder

  Recently I was awarded the Microsoft Most Valuable Professional (MVP) for Visual C#. For those that don’t know it’s an annual award based on nominations from peers and Microsoft. Although there are just over 4,000 MVPs worldwide from all kinds of specializations, there are less than 100 C# MVPs in the US. There is more information at the site: https://mvp.support.microsoft.com The Microsoft MVP Award is an annual award that recognizes exceptional technology community leaders worldwide who actively share their high quality, real world expertise with users and Microsoft. With fewer than 5,000 awardees worldwide, Microsoft MVPs represent a highly select group of experts. MVPs share a deep commitment to community and a willingness to help others. To recognize the contributions they make, MVPs from around the world have the opportunity to meet Microsoft executives, network with peers, and position themselves as technical community leaders. Here is my profile: https://mvp.support.microsoft.com/default.aspx/profile/rob.reynolds I want to thank those that nominated me, without nominations this would never have happened. Thanks to Microsoft for liking me and finding my achievements and contributions to the community to be worth something. It’s good to know when you put in a lot of hard work that you get rewarded! I also want to thank many of the people I have worked with over the last 7 years. You guys have been great and I’m definitely standing on the shoulders of giants! Thanks to KDOT for giving me that first shot into professional programming and the experience and all of the training! A special thanks to @drusellers for kick starting me when I went stale in my learning back in 2007 and for always pushing me and bouncing ideas off of me. Without you I don’t think I would have made it this far. Thanks Alt.NET for keeping it fresh and funky! A very special thank you goes out to my wife for supporting me and locking me in the basement to work on all of my initiatives!

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• Partner WebCasts: EMEA Alliances and Channels Hardware Webinars, July 2012

  - by rituchhibber

  Dear partner Oracle is pleased to invite you to the following webcasts dedicated to our EMEA partner community and designed to provide you with important news on our SPARC and Storage product portfolios. Please ensure you don't miss these unique learning opportunities! 1. How to Make Money Selling SPARC! 3PM CET (2pm UKT), Tuesday, July 10, 2012 The webcast will be hosted by - Rob Ludeman, from SPARC Product Management, and Thomas Ressler, WWA&C Alliances Consultant. Agenda: To bring our partners timely, valuable information, focused on increase in their success during selling SPARC systems. The webcast will be focused and targeted on specific topics and will last approximately in 30 minutes.You can submit your questions via WebEx chat and there will be a live Q&A session at the end of the webcast. REGISTER NOW 2. Introduction to Oracle’s New StorageTek SL150 Modular Tape Library 3pm CET (2pm UK), Thursday, July 12, 2012 This webcast will help you to understand Oracle's New StorageTek SL150 Modular tape library which is the first scalable tape library designed for small and midsized companies that are experiencing high growth. Built from Oracle software and StorageTek library technology, it delivers a cost-effective combination of ease of use and scalability, resulting in overall TCO savings. During the webcast Cindy McCurley, from Tape Product Management will introduce you to the latest addition to the Oracle Tape Storage product portfolio, the SL150 Modular Tape Library. This 60 minutes webcast will cover the product’s features, positioning, unique selling points and a competitive overview on StorageTek. You can submit your questions via WebEx chat and there will be a live Q&A session at the end of the webcast. REGISTER NOW Delivery Format This FREE online LIVE eSeminar will be delivered over the Web and Conference Call. Note: Please join the call 10 minutes before the scheduled start time. We look forward to your participation. Best regards, Giuseppe Facchetti EMEA Partner Business Development Manager, Oracle Hardware Sales Sasan Moaveni EMEA Storage Sales Manager, Oracle Hardware Sales

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• PARTNER WEBCASTS: EMEA ALLIANCES AND CHANNELS HARDWARE WEBINARS, JULY 2012

  - by mseika

  PARTNER WEBCASTS: EMEA ALLIANCES AND CHANNELS HARDWARE WEBINARS, JULY 2012Dear partner Oracle is pleased to invite you to the following webcasts dedicated to our EMEA partner community and designed to provide you with important news on our SPARC and Storage product portfolios. Please ensure you don't miss these unique learning opportunities! 1. How to Make Money Selling SPARC!3PM CET (2pm UKT), Tuesday, July 10, 2012 The webcast will be hosted by - Rob Ludeman, from SPARC Product Management, and Thomas Ressler, WWA&C Alliances Consultant. Agenda: To bring our partners timely, valuable information, focused on increase in their success during selling SPARC systems. The webcast will be focused and targeted on specific topics and will last approximately in 30 minutes.You can submit your questions via WebEx chat and there will be a live Q&A session at the end of the webcast. REGISTER NOW 2. Introduction to Oracle’s New StorageTek SL150 Modular Tape Library3pm CET (2pm UK), Thursday, July 12, 2012 This webcast will help you to understand Oracle's New StorageTek SL150 Modular tape library which is the first scalable tape library designed for small and midsized companies that are experiencing high growth. Built from Oracle software and StorageTek library technology, it delivers a cost-effective combination of ease of use and scalability, resulting in overall TCO savings. During the webcast Cindy McCurley, from Tape Product Management will introduce you to the latest addition to the Oracle Tape Storage product portfolio, theSL150 Modular Tape Library.This 60 minutes webcast will cover the product’s features, positioning, unique selling points and a competitive overview on StorageTek. You can submit your questions via WebEx chat and there will be a live Q&A session at the end of the webcast. REGISTER NOW Delivery FormatThis FREE online LIVE eSeminar will be delivered over the Web and Conference Call. Note: Please join the call 10 minutes before the scheduled start time. We look forward to your participation. Best regards, Giuseppe FacchettiEMEA Partner Business Development Manager, Oracle Hardware Sales Sasan MoaveniEMEA Storage Sales Manager, Oracle Hardware Sales

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• PARTNER WEBCASTS: EMEA ALLIANCES AND CHANNELS HARDWARE WEBINARS, JULY 2012

  - by mseika

  PARTNER WEBCASTS: EMEA ALLIANCES AND CHANNELS HARDWARE WEBINARS, JULY 2012Dear partner Oracle is pleased to invite you to the following webcasts dedicated to our EMEA partner community and designed to provide you with important news on our SPARC and Storage product portfolios. Please ensure you don't miss these unique learning opportunities! 1. How to Make Money Selling SPARC!3PM CET (2pm UKT), Tuesday, July 10, 2012 The webcast will be hosted by - Rob Ludeman, from SPARC Product Management, and Thomas Ressler, WWA&C Alliances Consultant. Agenda: To bring our partners timely, valuable information, focused on increase in their success during selling SPARC systems. The webcast will be focused and targeted on specific topics and will last approximately in 30 minutes.You can submit your questions via WebEx chat and there will be a live Q&A session at the end of the webcast. REGISTER NOW 2. Introduction to Oracle’s New StorageTek SL150 Modular Tape Library3pm CET (2pm UK), Thursday, July 12, 2012 This webcast will help you to understand Oracle's New StorageTek SL150 Modular tape library which is the first scalable tape library designed for small and midsized companies that are experiencing high growth. Built from Oracle software and StorageTek library technology, it delivers a cost-effective combination of ease of use and scalability, resulting in overall TCO savings. During the webcast Cindy McCurley, from Tape Product Management will introduce you to the latest addition to the Oracle Tape Storage product portfolio, theSL150 Modular Tape Library.This 60 minutes webcast will cover the product’s features, positioning, unique selling points and a competitive overview on StorageTek. You can submit your questions via WebEx chat and there will be a live Q&A session at the end of the webcast. REGISTER NOW Delivery FormatThis FREE online LIVE eSeminar will be delivered over the Web and Conference Call. Note: Please join the call 10 minutes before the scheduled start time. We look forward to your participation. Best regards, Giuseppe FacchettiEMEA Partner Business Development Manager, Oracle Hardware Sales Sasan MoaveniEMEA Storage Sales Manager, Oracle Hardware Sales

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• links for 2011-01-07

  - by Bob Rhubart

  Enterprise Software Development with Java: GlassFish 3 vs. JBoss 6 - Is the Web Profile ready for the Enterprise? (tags: ping.fm) Bay Area Coherence Special Interest Group (BACSIG) Jan 20 The Jan 20 meeting of the Bay Area Coherence Special Interest Group (BACSIG) features presentations by Rob Lee (Coherence 3.6 Clustering Features), Rao Bhethanabotla (Efficient Management and Update of Coherence Clusters to Reduce Down Time), and Christer Fahlgren (How To Build a Coherence Practice). (tags: oracle otn coherence sig) Michael T. Dinh: VirtualBox Command Line "I have manually configured VirtualBox Host-Only Ethernet Adapter for static IP. However, the IP can change after reboot which affects connectivity with the Guest with static IP." - Michael T. Dinh (tags: oracle virtualization virtualbox) Michel Schildmeijer: Oracle WebLogic - Configuring DyeInjection Monitor "A fairly unknown tool within WLDF (WebLogic Diagnostic Framework) is the DyeInjection Monitor. With this monitor configured one can track a  user or client address within a WebLogic system." - Michel Schildmeijer (tags: oracle weblogic) David Butler: Master Data Management Implementation Styles "Oracle MDM Solutions provide strong data federation and integration capabilities which are key to enabling the use of the Confederated Hub as a possible architectural style approach." - David Butler (tags: oracle otn softwarearchitecture) Kenneth Downs: Can You Really Create A Business Logic Layer? "Don't be afraid to use the database for what it is good for, and leave the arguments about "where everything belongs" to those with too much time on their hands." - Kenneth Downs (tags: businesslogic database softwarearchitecture) IASA Perspectives Magazine - Fall 2010 Fall 2010 edition of International Association of Software Architects (IASA) Perspectives magazine: (tags: softwarearchitecture iasi entarch) Using the DB Adapter in Oracle SOA Suite: returning status information "In this tutorial I will show you an example of how how can implement this within the Oracle SOA Suite (and because the DB Adapter can also be used within the Oracle Service Bus, the principles also apply to implementing it within the OSB)." - Henk Jan van Wijk (tags: oracle otn soa soasuite database) 4th International SOA Symposium + 3rd International Cloud Symposium by Thomas Erl - call for presentations (SOA Partner Community Blog) The International SOA and Cloud Symposium brings together lessons learned and emerging topics from SOA and Cloud projects, practitioners and experts. The two-day conference agenda will be organized into several tracks. (tags: oracle otn soa cloud)

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• Online Media Daily: Oracle Takes Social Marketing Seriously

  - by Richard Lefebvre

  In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world. The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.    Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3D Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP." The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions." Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform." With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps. Continue reading the full article here.

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• L2TP server - site-to-site vpn connection

  - by Pyro

  I am not sure this is the right place for this question but here goes. We want to connect users using an L2TP VPN connection to a users at the other end of a SonicWall site-to-site VPN. Currently we have a SonicWall firewall/router contraption in the home-office that is connected to a far-office over a VPN. Communications with machines in the home-office and far-office is fine. We also have an L2TP server running on the SonicWall that outside users can connect to. This gives them access to machines in the home-office. Communication between outside users and the home-office is fine. However outside users connected to the home-office via the L2TP server can't communicate with machines in the far-office. Will there need to be network bridging or routing needed? Or will this simply be a firewall setting to get this working? Thanks for any help or clues you provide! Rob

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• Partner Webcasts: EMEA Alliances & Channels Hardware Webinars, July 2012

  - by swalker

  Dear partner Oracle is pleased to invite you to the following webcasts dedicated to our EMEA partner community and designed to provide you with important news on our SPARC and Storage product portfolios. Please ensure you don't miss these unique learning opportunities! 1. How to Make Money Selling SPARC! TOMORROW: 3PM CET (2pm UKT), Tuesday, July 10, 2012 The webcast will be hosted by - Rob Ludeman, from SPARC Product Management Agenda: To bring our partners timely, valuable information, focused on increase in their success during selling SPARC systems. The webcast will be focused and targeted on specific topics and will last approximately in 30 minutes.You can submit your questions via WebEx chat and there will be a live Q&A session at the end of the webcast. REGISTER 2. Introduction to Oracle’s New StorageTek SL150 Modular Tape Library 3pm CET (2pm UK), Thursday, July 12, 2012 This webcast will help you to understand Oracle's New StorageTek SL150 Modular tape library which is the first scalable tape library designed for small and midsized companies that are experiencing high growth. Built from Oracle software and StorageTek library technology, it delivers a cost-effective combination of ease of use and scalability, resulting in overall TCO savings. During the webcast Cindy McCurley, from Tape Product Management will introduce you to the latest addition to the Oracle Tape Storage product portfolio, the SL150 Modular Tape Library. This 60 minutes webcast will cover the product’s features, positioning, unique selling points and a competitive overview on StorageTek. You can submit your questions via WebEx chat and there will be a live Q&A session at the end of the webcast. REGISTER Delivery Format This FREE online LIVE eSeminar will be delivered over the Web and Conference Call. Note: Please join the call 10 minutes before the scheduled start time. We look forward to your participation. Best regards, Giuseppe Facchetti EMEA Partner Business Development Manager, Oracle Hardware Sales Sasan Moaveni EMEA Storage Sales Manager, Oracle Hardware Sales

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• Offline Outlook 2007 global address book slow to update

  - by munrobasher

  Outlook 2007 talking to an Exchange 2007 server. Usual set-up of personal contacts and a site wide global address book. Distribution lists are often created by IT in the global address book but it sometimes takes days for them to appear in the local offline copy. Performing a manual download of the address book doesn't help. Problem doesn't occur with non-offline mode of Outlook 2007. Any ideas? Server or client side issue? Cheers, Rob.

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• Looking Under the Hood of ...

  - by rickramsey

  copyright 2012 Rob Lang Fair is fair. Our last post featured a conversation with the beautiful and talented Eva Mendez, so today we're featuring something for those of you who prefer the other gender of our fair species. This dude has quite the hardware challenge ahead of him. He hasn't begun to find out what's really under that hood. Life is much easier for you and me, thanks to Jeff Wright and Suzanne Zorn. They wrote a wicked cool article about Oracle VM Server for SPARC. Here's a little bit about it... Looking Under the Hood of Networking in Oracle VM Server for x86 Oracle VM Server for SPARC lets you create logical networks out of physical Ethernet ports, bonded ports, VLAN segments, virtual MAC addresses (VNICs), and network channels. You can then assign channels (or "roles") to each logical network so that it handles the type of traffic you want it to. Greg King explains how you go about doing this, and how Oracle VM Server for SPARC implements the network infrastructure you configured. He also describes how the VM interacts with paravirtualized guest operating systems, hardware virtualized operating systems, and VLANs. Finally, he provides an example that shows you how it all looks from the VM Manager view, the logical view, and the command line view of Oracle VM Server for x86. More Resources for Oracle VM Server for x86 If you liked Greg and Suzanne's paper, you can ... Download Oracle VM Server for x86 here Find technical resources for Oracle VM Server for x86 here Now, if we could just come up with a name for this awesome product that doesn't feel like I'm talking with a mouthful of marbles ... :-) - Rick Website Newsletter Facebook Twitter

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• PASS Summit 2011 &ndash; Part I

  - by Tara Kizer

  What an amazing week I had at PASS Summit 2011 in Seattle, WA!  I hadn’t attended a PASS conference since September of 2005 when it was in Grapevine, Texas.  It has grown so much since then.  I am not sure how many people attended back then, but I’d guesstimate about 1500.  They announced that at this year’s conference there were 4000 attendees.  WOW! Here are my favorite aspects of this conference: Networking! – Not only did I meet a lot of new people, but I also got to meet people in person that I’ve known on the Internet for years like Mladen Prajdic (blog|twitter) and Rob Volk (blog|twitter).  I even met someone that I’d recently helped out in the SQLTeam forums.  Learning – I took a lot of notes during the sessions I attended and plan on blogging very soon about them.  It is amazing the amount of things you learn and the things that you unlearn.  Yes I said unlearn.  Some of the stuff that I thought I knew was either out-dated or just plain wrong.  Fun, fun, fun – To say that this conference was fun would be an understatement.  I had a blast!  I attended the “Welcome Reception and Quizbowl” on Tuesday night, the “Exhibitor Reception” on Wednesday night, and the “Community Appreciation Party” at GameWorks on Thursday night.  There were many other after-hours events to attend, but I had to make my kids a priority at night so I had to get back to my hotel room before 9pm so that I could Skype with them.   It was very entertaining reading and posting with #sqlpass on Twitter.  Twitter has changed the conference experience for the better.  I will definitely be able to do my job better due to attending this conference.  The return on investment is HUGE!

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• Antenna Aligner Part 3: Kaspersky

  - by Chris George

  Quick one today. Since starting this project, I've been encountering times where Nomad fails to build my app. It would then take repeated attempts at building to then see a build go through successfully. Rob, who works on Nomad at Red Gate, investigated this and it showed that certain parts of the message required to trigger the 'cloud build' were not getting through to the Nomad app, causing the HTTP connection to stall until timeout. After much scratching heads, it turns out that the Kaspersky Internet Security system I have installed on my laptop at home, was being very aggressive and was causing the problem. Perhaps it's trying to protect me from myself? Anyway, we came up with an interim solution why the Nomad guys investigate with Kaspersky by setting Visual Studio to be a trusted application with the Kaspersky settings and setting it to not scan network traffic. Hey presto! This worked and I have not had a single build problem since (other than losing internet connection, or that embarrassing moment when you blame everyone else then realise you've accidentally switched off your wireless on the laptop).

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• Kinect Hacking at Microsoft Developer Days 2012 Bulgaria

  - by Szymon Kobalczyk

  Last week I had a pleasure to speak at the Microsoft’s Developer Days 2012 in Sophia, Bulgaria. It was a great conference and I met lots of cool people there. I did a session about Kinect Hacking. My goal was to give a good understanding of Kinect inner workings, how it can be used to develop Windows applications. Later I showed examples of interesting projects utilizing the full potential the Kinect sensor. Below you can find my slides and source code of one of the demos (the one where “Szymon went to the Moon”). But I wasn’t the only one to talk about Kinect. On the 2nd day Rob Miles also did a fun session titled “Kinect Mayhem: Psychedelic Ghost Cameras, Virtual Mallets, a Kiss Detector and a Head Tapping Game” (you can watch recording of this session from TechDays Netherlands on Channel9). Later that day Yishai Galatzer made a big surprise during his session about Extending WebMatrix, and showed a plugin enabling to take control of WebMatrix with Kinect gestures. Best thing was that he wrote it during the conference, with no previous experience with Kinect SDK (I might helped him a bit to get started). Thanks for the invitation and I hope to see you soon!

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• Antenna Aligner Part 3: Kaspersky

  - by Chris George

  Quick one today. Since starting this project, I've been encountering times where Nomad fails to build my app. It would then take repeated attempts at building to then see a build go through successfully. Rob, who works on Nomad at Red Gate, investigated this and it showed that certain parts of the message required to trigger the 'cloud build' were not getting through to the Nomad app, causing the HTTP connection to stall until timeout. After much scratching heads, it turns out that the Kaspersky Internet Security system I have installed on my laptop at home, was being very aggressive and was causing the problem. Perhaps it's trying to protect me from myself? Anyway, we came up with an interim solution why the Nomad guys investigate with Kaspersky by setting Visual Studio to be a trusted application with the Kaspersky settings and setting it to not scan network traffic. Hey presto! This worked and I have not had a single build problem since (other than losing internet connection, or that embarrassing moment when you blame everyone else then realise you've accidentally switched off your wireless on the laptop).

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• VBS script works on XP 32-bit but not on 7 64-bit

  - by neurolysis

  This script (a modification of one of Rob van der Woude's) works fine on XP 32-bit, but fails on 7 64-bit at Set objDialog = CreateObject( "UserAccounts.CommonDialog" ), with something similar to the error (translated from Dutch) ActiveX cannot create the object "UserAccounts.CommonDialog". Is there some different way that I have to do this for it to be compatible with Windows 7? MsgBox("Your input avi MUST be exported at 60fps, or this script will not work."),0,"IMPORTANT!" MsgBox("Please select the location of your AVI."),0,"AVI location" WScript.Echo GetFileName( "", "AVI files (*.avi)|*.avi" ) Function GetFileName( myDir, myFilter ) Dim objDialog Set objDialog = CreateObject( "UserAccounts.CommonDialog" ) If myDir = "" Then objDialog.InitialDir = CreateObject( "WScript.Shell" ).SpecialFolders( "MyDocuments" ) Else objDialog.InitialDir = myDir End If If myFilter = "" Then objDialog.Filter = "All files|*.*" Else objDialog.Filter = myFilter End If If objDialog.ShowOpen Then GetFileName = objDialog.FileName Else GetFileName = "" End If End Function

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• Online Media Daily: Oracle Takes Social Marketing Seriously

  - by Kathryn Perry

  In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world.The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3DMeg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP."The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions."Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform."With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps.Continue reading the full article here.

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