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  • How Local SEO Can Improve Your Business

    Local search engine optimization is a good first step to conquer the search engines and present your business. This article summarizes some of the positive aspects of Local SEO, and why businesses should not scared to embrace the internet as a new marketing medium.

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  • How To Calculate SEO ROI

    Investing in Search Engine Optimization should be a weighed decision like other marketing expenses. Calculating ROI for SEO can be more difficult than other advertising because costs and returns are often not as concrete, but with some ballpark figures, estimating your SEO ROI becomes a doable task.

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  • Interesting links week #9

    - by erwin21
    Below a list of interesting links that I found this week: Frontend: Subway Map Visualization jQuery Plugin Internet Explorer 9 Guide for Developers Development: Html Agility Pack Cache Integration - Building and Using Custom OutputCache Providers in ASP.NET Marketing: A/B testing applications Other: Top 10 Reasons Web Developers Should Avoid Flash Interested in more interesting links follow me at twitter http://twitter.com/erwingriekspoor

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • John Hitchcock of Pace Describes the Oracle Agile PLM Customer Experience

    John Hitchcock, Senior Manager of Configuration Management at Pace (formerly 2Wire, Inc.), sat down for an interview during Oracle's Innovation Summit with Kerrie Foy, Manager of PLM Product Marketing at Oracle. Learn why his organization upgraded to the latest version of Agile and expanded the footprint to achieve impressive savings and productivity gains across the global, networked product value-chain.

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  • 5 Steps for Creating a Successful Banner Design

    Banners are supposed to be one of the most effective ways of marketing your products and services. They account for a better visibility and scope for placing your products in the eyes of your custome... [Author: Jessica Woodson - Web Design and Development - March 29, 2010]

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  • 7 Tips to Avoid Fatal Results in Search Engine Optimization Process

    Most companies whether big or small rely on the search engine marketing techniques for making the site more popular and definitely more search-engine friendly. You have to understand that there will be a lot of companies which will offer their SEO techniques. But you need to be extra cautious when you choose the company. Check out the 7 tips which should be followed if you want to avoid fatal mistakes.

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  • Search Engine Optimization 101 - Properly Using Your Articles to Promote Your Site

    Article writing is one of the most common strategies used in Search Engine Optimization, and is also utilized as part of many Internet Marketing strategies used by SEO Companies today. If you have talent in coming up with quality articles to help promote your website -- and save yourself the expense of hiring an expert take care of it for you -- then you need to know how to properly used your work to promote your site. Here are some tips that should help you out.

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  • Pressure Washer vs Power Washer

    We all know (or at least suspect) that "pressure" and "power" can be used interchangeably with respect to high-pressure cleaning equipment and services, but which one is more commonly used? This knowledge can be relevant to businesses for their online marketing campaigns and to consumers in their search for information.

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  • Using a Keyword Tool

    In your bid to become a world class Online Marketing Entrepreneur, you will no doubt decide at some stage to use the powerful services of Google or another search engine. Central to your success with these services will be your ability to identify good words for your ad campaigns.

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  • Impact of SEO Services Provider on Small Scale Business

    With the rise in the internet businesses many people have started their home based businesses with the help of website. Many people made simple website, got them affiliated and started sales on small scale. Recently a growth in these businesses has been seen due to success. Many big companies started outsourcing their sales and marketing departments for promoting their sales all over the world. Many MLM companies started hiring for promotion of sales of big companies.

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  • A Hot Topic - Profitability and Cost Management

    - by john.orourke(at)oracle.com
    Maybe it's due to the recent recession, or current economic recovery but a hot topic and area of focus for many organizations these days is profitability and cost management.  For most organizations, aggressive cost-cutting and cost management were critical to remaining profitable while top line revenue was flat or shrinking.  However, now we are seeing many organizations taking a more "surgical" approach to profitability and cost management, by accurately allocating revenue and costs to individual product lines, services, customer segments, locations, channels and other lines of business to understand which ones are truly profitable and which ones are not.  Based on these insights, managers can make more informed decisions about which products or services to invest in or retire, how to price their products or services for different customer segments, and where to focus their marketing and customer service resources. The most common industries where this product, service and customer-focused costing and profitability analysis is being adopted include financial services, consumer packaged goods, retail and manufacturing.  However we are seeing adoption of profitability and cost management applications in other industries and use cases.  Here are a few examples: Telecommunications Industry:  Network Costing and Management to identify the most cost effective and/or profitable network areas, to optimize existing resources, infrastructure and network capacity.  Regulatory Cost Accounting to perform more accurate allocations of revenue and costs across services and customer segments, improve ability to set billing rates for future periods, for various products and customer segments and more easily develop analysis needed for rate case proposals. Healthcare Insurance:  Visually, justifiable Medical Loss Ratio results, better knowledge of the cost to service healthcare plans and members, accurate understanding of member segment and plan profitability, improved marketing programs through better member segmentation. Public Sector:  Statutory / Regulatory Compliance:  A variety of statutory and regulatory documents state explicitly or implicitly that the use of government resources must be properly tracked and tied to performance goals.  Managerial costing methods implemented through Cost Management applications provide unparalleled visibility into costs and shared services usage throughout a Public Sector agency. Funding Support:  Regulations require public sector funding requests to be evaluated based upon the ability to achieve performance goals against the associated cost.   Improved visibility and understanding of costs of different programs/services means that organizations can demonstrably monitor performance and the associated resource costs improve the chances of having their funding requests granted. Profitability and Cost Management is one of the fastest-growing solution areas in Oracle's Enterprise Performance Management product line and we are seeing a growing number of customer successes across geographies and industries.  Listed below are just a few examples.  Here's a link to the replay from a recent webcast on this topic which featured Schroders Plc, a UK-based Financial Services company: http://www.oracle.com/go/?&Src=7011668&Act=168&pcode=WWMK10037859MPP043 Here's a link to a case study on Shenhua Guohua Power in China: http://www.oracle.com/us/corporate/customers/shenhua-snapshot-159574.pdf Here's a link to information on Oracle's web site about our profitability and cost management solutions: http://www.oracle.com/us/solutions/ent-performance-bi/performance-management/profitability-cost-mgmt/index.html

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  • Easy Steps to Make Money Flipping Websites

    To make money flipping websites is the practice of buying a domain and then reselling it at a profit. The process is transparent and as uncomplicated as it sounds. The only difficult thing about this technique is packing value into the website so that the money you stand to earn will be enough to keep you comfortable while the person moves on to developing another site. This is not an ideal option to make money for newbies in Internet marketing though.

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  • Oracle Reduces Human Capital Compliance Risks

    Fred speaks with Mark Silverstein, CEO for Xcelicor, and Lane Leskela, Oracle's Senior Compliance Product Marketing Director, about the impact of Sarbanes-Oxley on Human Capital Management and how Oracle technology reduces this compliance risk.

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  • Commerce Anywhere...Where the Web, Store, Mobile, Social and Call Center Come Together

    - by divya.malik
    I am pleased to introduce guest blogger, Bill Zujewski today. Bill has just joined the Oracle CRM Product Marketing team as part of our recent ATG acquisition. Based in Cambridge, MA Bill was the VP of Product Marketing for ATG and collaborated on eCommerce strategy with some of the best brands in the world. Welcome Bill!! BY BILL ZUJEWSKI "Times are a changing"...or so the song goes. Not long ago, eCommerce just meant having a cool brand and a slick website. Today, customers expect much more... what I think they really want...Commerce Anywhere...a seamless, consistent and personal way to interact or transact business with you and your products, whether they start on the web, go into a store, talk over the phone, access products via their mobile device or on their favorite social media site. They want one more thing... for you to remember them and their history with you... so they can be treated more intelligently and not have to repeat previous interactions. It makes sense to me, I want it too... it saves me time and money. I work with many companies that are trying to understand how to evolve their business structure and technology solutions to meet the challenges of Commerce Anywhere. My advice ... think differently and take a more holistic approach to the customer experience and the cross-channel selling solution. Stop integrating siloed legacy systems and start thinking about a single platform as your new foundation... the e-Commerce platform. I recently wrote a new white paper, Commerce Anywhere - A Business and Technology ! Strategy to Maximize Cross- channel Commerce Growth to help our customers better understand how to create that "Commerce Anywhere" customer experience that customers really want. The paper offers practical insights into an IT transformation that can help you leverage a commerce platform to go beyond the web store front and instead use it to enable rapid expansion into mobile apps, new in-store apps, and interact with your customers through social commerce. Let me know what you think by posting a comment on this blog.

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  • The Art of Dealing with People

    Technical people generally don't easily adapt to being good salespeople. When a technical person takes on a customer-facing role as a support engineer, there are a whole lot of new skills required. Dr Petrova relates how the experience of a change in job gave her a new respect for the skills of sales and marketing.

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  • Corporate tech blogs?

    - by shoosh
    I'm trying to convince my emplyer, a small startup, to setup a blog for the engineers to write about interesting topic in technology we use daily. This would be a separate blog than the one dedicated for product and marketing stuff. I was thinking about something like Joel's blog but focused more on actual code rather than management. Do you know of any successful existing blogs like that? Tech blogs run by the employees of a company?

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