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• Article: Panning for Gold - Finding real value in conversations about enterprise architecture

  - by OracleTechnologyNetwork

  Everybody's talking enterprise architecture. But how much of the conversation has any real value?

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• Why Does Adding a UDF or Code Truncates the # of Resources in List?

  - by Jeffrey McDaniel

  Go to the Primavera - Resource Assignment History subject area.  Go under Resources, General and add fields Resource Id, Resource Name and Current Flag. Because this is using a historical subject area with Type II slowly changing dimensions for Resources you may get multiple rows for each resource if there have been any changes on the resource.  You may see a few records with current flags = 0, and you will see a row with current flag = 1 for all resources. Current flag = 1 represents this is the most up to date row for this resource.  In this query the OBI server is only querying the W_RESOURCE_HD dimension.  (Query from nqquery log) select distinct 0 as c1,      D1.c1 as c2,      D1.c2 as c3,      D1.c3 as c4 from       (select distinct T10745.CURRENT_FLAG as c1,                T10745.RESOURCE_ID as c2,                T10745.RESOURCE_NAME as c3           from                 W_RESOURCE_HD T10745 /* Dim_W_RESOURCE_HD_Resource */            where  ( T10745.LAST_RUN_PER_DAY_FLAG = 1 )       ) D1 If you add a resource code to the query now it is forcing the OBI server to include data from W_RESOURCE_HD, W_CODES_RESOURCE_HD, as well as W_ASSIGNMENT_SPREAD_HF. Because the Resource and Resource Codes are in different dimensions they must be joined through a common fact table. So if at anytime you are pulling data from different dimensions it will ALWAYS pass through the fact table in that subject areas. One rule is if there is no fact value related to that dimensional data then nothing will show. In this case if you have a list of 100 resources when you query just Resource Id, Resource Name and Current Flag but when you add a Resource Code the list drops to 60 it could be because those resources exist at a dictionary level but are not assigned to any activities and therefore have no facts. As discussed in a previous blog, its all about the facts.   Here is a look at the query returned from the OBI server when trying to query Resource Id, Resource Name, Current Flag and a Resource Code.  You'll see in the query there is an actual fact included (AT_COMPLETION_UNITS) even though it is never returned when viewing the data through the Analysis. select distinct 0 as c1,      D1.c2 as c2,      D1.c3 as c3,      D1.c4 as c4,      D1.c5 as c5,      D1.c1 as c6 from       (select sum(T10754.AT_COMPLETION_UNITS) as c1,                T10706.CODE_VALUE_02 as c2,                T10745.CURRENT_FLAG as c3,                T10745.RESOURCE_ID as c4,                T10745.RESOURCE_NAME as c5           from                 W_RESOURCE_HD T10745 /* Dim_W_RESOURCE_HD_Resource */ ,                W_CODES_RESOURCE_HD T10706 /* Dim_W_CODES_RESOURCE_HD_Resource_Codes_HD */ ,                W_ASSIGNMENT_SPREAD_HF T10754 /* Fact_W_ASSIGNMENT_SPREAD_HF_Assignment_Spread */            where  ( T10706.RESOURCE_OBJECT_ID = T10754.RESOURCE_OBJECT_ID and T10706.LAST_RUN_PER_DAY_FLAG = 1 and T10745.ROW_WID = T10754.RESOURCE_WID and T10745.LAST_RUN_PER_DAY_FLAG = 1 and T10754.LAST_RUN_PER_DAY_FLAG = 1 )            group by T10706.CODE_VALUE_02, T10745.RESOURCE_ID, T10745.RESOURCE_NAME, T10745.CURRENT_FLAG      ) D1 order by c4, c5, c3, c2 When querying in any subject area and you cross different dimensions, especially Type II slowly changing dimensions, if the result set appears to be short the first place to look is to see if that object has associated facts.

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• When is the default storage rule not really the default storage rule?

  - by Kevin Smith

  In 11g WebCenter Content (WCC) introduced dispersion rules in the vault and weblayout directory paths to better distribute content across the directories. The dispersion rule was based on dRevClassID. The only problem with this is that dRevClassID did not remain the same when you copied content from one WCC instance to another using Archiver like in a contribution-consumption scenario. This could cause problems because the web-viewable path would not be the same between the contribution and consumption instances. In the PS5 (11.1.1.6.0) release of WCC they addressed this by configuring the File Store Provider (FSP) so that all new content would use a storage rule with a dispersion rule based on dDocName, which would stay the same when content was copied to another WCC instance. To support migration from older versions of WCC they left the default storage rule unchanged and created a new storage rule called DispByContentId and made that the default storage rule for all new content. I only stumbled upon this a while back when I was trying to change the FSP configuration so that all content used a webless storage rule. I changed the default storage rule, restarted WCC, and checked in a new content item. To my surprise the new content was not created as webless. I struggled with this for a while until I noticed there were multiple storage rules defined in the FSP configuration. When I looked at the default value for the xStorageRule field in Configuration Manager, sure enough it was no longer default, but was now DispByContentId. Once I updated the DispByContentId storage rule to webless and restarted WCC all my new content was now created using the webless storage rule, just like I wanted. I noticed when I was creating this blog post that the default storage rule is also listed on the File Store Provider Information page, but I guess I didn't see that when I originally did this.

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• New Recipes for WebLogic 12.1.2

  - by JuergenKress

  New Recipes for Oracle WebLogic 12.1.2 Oracle ACE Director Frank Munz talks about the new content to be found in the newly published second edition of his book "Oracle WebLogic Server 12c: Distinctive Recipes: Architecture, Development and Administration," and about some of his favorite features in WebLogic 12.1.2. Watch the video here. WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Frank Munz,WebLogic Recipes,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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• MySQL for Beginners course - first steps to lowering your Database TCOs

  - by Antoinette O'Sullivan

  Thinking about lowering your Database TCO by using the MySQL Server? Don't miss the chance to get training from the source! With the newly released MySQL for Beginners class, learn how this powerful relational database management system can make your life easier and more fun! This course covers all the basics and will get you on your way, with a solid foundation. This instructor led, hands-on class covers the fundamentals of SQL and relational databases, using MySQL as a teaching tool. Send information about this course release to a friend who might be considering getting started on the world's most popular small footprint database.

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• Building Tag Cloud Declarative ADF Component

  - by Arunkumar Ramamoorthy

  When building a website, there could a requirement to add a tag cloud to let the users know the popular tags (or terms) used in the site. In this blog, we would build a simple declarative component to be used as tag cloud in the page. To start with, we would first create the declarative component, which could display the tag cloud. We will do that by creating a new custom application from the new gallery. Give a name for the app and the project and from the new gallery, let us create a new ADF Declarative Component We need to specify the name for the declarative component, attributes in it etc. as follows For displaying the tags as cloud, we need to pass the content to this component. So, we will create an attribute to hold the values for the tag. Let us name it as "value" and make it as java.lang.String  type. Once after this, to hold the component, we need to create a tag library. This can be done by clicking on the Add Tag Library button. Clicking on OK buttons in all the open dialogs would create a declarative component for us. Now, we need to display the tag cloud based on the value passed to the component. To do that, we assume that the value is a Tree Binding and has two attributes in it, say "Name" and "Weight". To make a tag cloud, we would put together the "Name" in a loop and set it's font size based on the "Weight". After putting our logic to work, here is how the source look Attributes added to the declarative components can be retrieved by using #{attrs.<attribute_name>}. Now, we need to deploy this project as ADF Library Jar file, so that this can be distributed to the consuming applications. We'll select ADF Library Jar as type and create the profile. We would be getting the jar file after deployment. To test the functionality, we could create a simple Fusion Web Application. To add our custom component to the consuming application, we can create a file system connection pointing to the location where the jar file is and add it or, add through the project properties of the ViewController project. Now, our custom component has been added to the consuming application. We could test that by creating a VO in the model project with a query like, select 'Faces' as Name,25 as Weight from dual union all select 'ADF', 15 from dual  union all select 'ADFdi', 30 from dual union all select 'BC4J', 20 from dual union all select 'EJB', 40 from dual union all select 'WS', 35 from dual Add this VO to the AppModule, so that it would be exposed to the data control. Then, we could create a jspx page, and add a tree binding to the VO created. We can now see our Tag Cloud declarative component is available in the component palette.  It can be inserted from the component palette to our page and set it's value property to CollectionModel of the tree binding created. Now that we've created the Declarative component and added that to our page successfully, we can run the page to see how it looks. As per the query, the Tags are displayed in different fonts, based on their weight.

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• OWB – OWBLand on SourceForge

  - by David Allan

  There are a bunch of interesting utilities that are either experts or OMB scripts that are hosted on SourceForge by some keen OWB users (see the home here). One of the main initiatives has been an Excel to OWB ‘one click ETL’ utility, which looks to have had a fair amount of code added, there is an example but its kinda light on documentation, but does look like it covers quite a lot. One of the nice things about SourceForge is that you can peek into the statistics and see what kind of activity has gone on, from last August there have been a bunch of downloads with a big peak last November… Another utility that is there is one to generate OMB from a mapping definition, a bunch of useful stuff there - http://sourceforge.net/projects/owbland/files/

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• Revenue Recognition: Performance Obligation Pass a Hurdle

  - by Theresa Hickman

  I met up with Seamus Moran, our resident accounting expert, to get his thoughts about the latest happenings with IFRS. Last week, on March 13,  the comment period on the FASB and IASB exposure draft “Revenue From Contracts with Customers” closed.  FASB and IASB have just over 20 comment letters – a very small number.  The implication is that that the exposure draft does reflect general acceptance, and therefore will be published as both a US and Internationally Generally Accepted Accounting Standard. At a recent conference call, FASB and IASB expected to complete their report to both Boards on the comments by early summer, complete their deliberation of the comments by the fall and draft the final standard text by late this year. It is assumed the concept of Performance Obligations would become US GAAP and IFRS in place of the existing standards.  They confirmed that all existing US GAAP and IFRS guidelines would be withdrawn, and that they were in dialogue with the SEC on withdrawing the SEC guidelines on the revenue issue as well.The open question is when will Performance Obligations become effective?  The Boards have said that they would like this Revenue Recognition standard and the the Lease Accounting standard to be effective at the same time because what isn’t either insurance, interest, or a lease is a revenue arrangement.  However, ascertaining what is generally acceptable in respect of Leases is proving a little elusive, and the Boards have recently diverged a little on the P&L side of the accounting (although both are in agreement that there will be no off-balance sheet leases).  It is therefore likely that the Lease standard might be delayed. One wonders if the Boards will  define effectivity of the Revenue standard independently of the Lease standard or if they will stick with their resolve to make them co-effective.  The Boards have also said that neither standard will be effective before June 2015.Here is the gist of the new Revenue Recognition principle and the steps to apply it:Recognize revenue to depict the transfer of goods or services in an amount that reflects the consideration expected to be entitled in exchange for those goods and services.Steps to apply the core principles: Identify the contract with the customer Identify the separate performance obligations Determine the transaction price Allocate the the transaction price Recognize Revenue when a performance obligation is satisfied  

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• ADF How-To #4: Adding a View Criteria and a Search Panel

  - by Vik Kumar

  In this week's How-To we are explaining how to add a view criteria to VO and then use it to create a Search Panel via customization. The detailed steps can be found here . We have also prepared a video walking you through the steps, available via our Youtube Channel. For any questions or comments, please use the comments section below or visit our OTN forum. We are always looking for topic suggestions for additional How-Tos.

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• Customer retention - why most companies have it wrong

  - by Michel Adar

  At least in the US market it is quite common for service companies to offer an initially discounted price to new customers. While this may attract new customers and robe customers from competitors, it is my argument that it is a bad strategy for the company. This strategy gives an incentive to change companies and a disincentive to stay with the company. From the point of view of the customer, after 6 months of being a customer the company rewards the loyalty by raising the price. A better strategy would be to reward customers for staying with the company. For example, by lowering the cost by 5% every year (compound discount so it does never get to zero). This is a very rational thing to do for the company. Acquiring new customers and setting up their service is expensive, new customers also tend to use more of the common resources like customer service channels. It is probably true for most companies that the cost of providing service to a customer of 10 years is lower than providing the same service in the first year of a customer's tenure. It is only logical to pass these savings to the customer. From the customer point of view, the competition would have to offer something very attractive, whether in terms of price or service, in order for the customer to switch. Such a policy would give an advantage to the first mover, but would probably force the competitors to follow suit. Overall, I would expect that this would reduce the mobility in the market, increase loyalty, increase the investment of companies in loyal customers and ultimately, increase competition for providing a better service. Competitors may even try to break the scheme by offering customers the porting of their tenure, but that would not work that well because it would disenchant existing customers and would be costly, assuming that it is costlier to serve a customer through installation and first year. What do you think? Is this better than using "save offers" to retain flip-floppers?

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• DTrace Workshop in Wiesbaden

  - by uligraef

  DTrace gibt es ausser in Solaris noch in einer Reihe weiterer Betriebssysteme.Bei dem  FraOSUG Vortrag über DTrace wurde beschlossen noch einen DTrace Workshop zu veranstalten. Details siehe hier: Workshop DTrace Der Termin steht noch nicht genau fest. Wir suchen einen Tag der weder Werktag, Sonntag oder Feiertag ist.Die Anzahl der Anmeldungen bis zum 17. April bestimmt den Tag . Anmeldung via:  DTrace Workshop Doodle

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• Java Virtual Developer Day Session Videos Available

  - by Tori Wieldt

  How are Lambdas handled on a bytecode level? How does replacing assembly code with Java code improve performance? Can we send flat files/comma separated/XML files to process in Batch? In a Java EE app, can I inject an EJB bean inside a REST POJO using @EJB annotation? Where I can find JavaFX UI controls? At OTN's Virtual Developer Day, Java experts answered these questions and more. Session are now available for you to view on demand (registration required). This is limited time offer: the sessions will be up to view for free for the next two weeks.  You can view sessions from these tracks: Java SE 8 Track Learn about the features scheduled for Java SE 8, including Lambda expressions, extension methods for interfaces and a new Date and Time API. Learn how to create basic apps with JavaFX.  Java EE Track Take a close look at the new functionality in Java EE 7. Get presentations and demos on JSON, WebSockets, Batch, Concurrency, JAX-RS 2, JMS 2,  Java Embedded Track Provides an introductions to the Raspberry Pi, the Keil board, ARM architecture, and how to make it all work with Java Embedded. You know Java, now really know Java. Check out the OTN Virtual Developer Day sessions!

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• Using Computer Management (MMC) with the Solaris CIFS Service (August 25, 2009)

  - by user12612012

  One of our goals for the Solaris CIFS Service is to provide seamless Windows interoperability: not just to deliver ubiquitous, multi-protocol file sharing, which is obviously a major part of this project, but to support Windows services at a fundamental level.  It's an ongoing mission and our latest update includes support for Windows remote management. Remote management is extremely important to Windows administrators and one of the mainstay tools is Computer Management. Computer Management is a Windows administration application, actually a collection of Microsoft Management Console (MMC) tools, that can be used to configure, monitor and manage local and remote services and resources.  The MMC is an extensible framework of registered components, known as snap-ins, which allows Computer Management to provide comprehensive management features for both the local system and remote systems on the network. Supported Computer Management features include: Share ManagementSupport for share management is relatively complete.  You can create, delete, list and configure shares.  It's not yet possible to change the maximum allowed or number of users properties but other properties, including the Share Permissions, can be managed via the MMC. Users, Groups and ConnectionsYou can view local SMB users and groups, monitor user connections and see the list of open files. If necessary, you can also disconnect users and/or close files. ServicesYou can view the SMF services running on an OpenSolaris system.  This is a read-only view - we don't support service management (the ability to start or stop) SMF services from Computer Management (yet). To ensure that only the appropriate users have access to administrative operations there are some access restrictions on these remote management features. Regular users can: List shares Only members of the Administrators or Power Users groups can: Manage shares List connections Only members of the Administrators group can: List open files and close files Disconnect users View SMF services View the EventLog Here's a screenshot when I was using Computer Management and Server Manager (another Windows remote management application) on Windows XP to view some open files on an OpenSolaris system to prepare a slide presentation on MMC support.

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• Total Cloud Control for Systems - Webcast on April 12, 2012 (18:00 CET/5pm UK)

  - by Javier Puerta

  Total Cloud Control Keeps Getting BetterJoin Oracle Vice President of Systems Management Steve Wilson and a panel of Oracle executives to find out how your enterprise cloud can achieve 10x improved performance and 12x operational agility. Only Oracle Enterprise Manager Ops Center 12c allows you to: Accelerate mission-critical cloud deployment Unleash the power of Solaris 11, the first cloud OS Simplify Oracle engineered systems management You’ll also get a chance to have your questions answered by Oracle product experts and dive deeper into the technology by viewing our demos that trace the steps companies like yours take as they transition to a private cloud environment. Register today for this interactive keynote and panel discussion. Agenda 18:00 a.m. CET (5pm UK) Keynote: Total Cloud Control for Systems 18:45 a.m. CET (5:45 pm UK) Panel Discussion with Oracle Hardware, Software, and Support Executives 19:15 a.m. CET (6:15 UK) Demo Series: A Step-by-Step Journey to Enterprise Clouds

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• Capgemini report - Business Cloud: The State of Play Shifts Rapidly

  - by Javier Puerta

  Capgemini has published a recent survey on the state of play of cloud adoption. The report indicates "clear evidence that the business, rather than purely IT, is becoming involved in driving Cloud strategy, and pioneering its use for ‘edge’ growth initiatives."  Ron Tolido, Senior Vice President and Chief Technology Officer of Applications Continental Europe at Capgemini, was one of the keynote speakers at our Exadata & Manageability Partner Community event in Istanbul in March. He is one of the drivers of this survey. Read his article "3 Key Cloud Insights for 2013". You an download the full report here:  "Business Cloud: The State of Play Shifts Rapidly - Fresh Insights into Cloud Adoption Trends"

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• Virtual Developer Day: MySQL - July 31st

  - by Cassandra Clark - OTN

  Virtual Developer Day: MySQL is a one-stop shop for you to learn all the essential MySQL skills. With a combination of presentations and hands-on lab experience, you’ll have the opportunity to practice in your own environment and gain more in-depth knowledge to successfully design, develop, and manage your MySQL databases.This FREE virtual event has two tracks tailored for both fresh and experienced MySQL users. Attend the sessions on July 31st and sharpen your skills to: Develop your new applications cost-effectively using MySQL Improve performance of your existing MySQL databases Manage your MySQL environment more efficiently When? Wednesday, July 31, 2013Mumbai 10:30 a.m. (GMT +5:30) - 2:30 p.m.Singapore 1:00 p.m. (GMT +8:00) - 5:00 p.m.Sydney 3:00 p.m. (GMT +10:00) - 7:00 p.m. Register TODAY! 

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• New Book: "Systems Performance: Enterprise and the Cloud"

  - by uwes

  Brendan Gregg, former Solaris kernel engineer at Sun published his new book "Systems Performance: Enterprise and the Cloud" in October. The book is a modern, very comprehensive guide to general system performance principles and practices, as well as a highly detailed reference for specific UNIX and Linux observability tools used to examine and diagnose operating system behaviour. Read a more detailed abstract and review on Harry J Foxwell's Blog entry "Brendan Gregg's "Systems Performance: Enterprise and the Cloud"

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• JCP Survey!

  - by Yolande Poirier

  The London Java Community (LJC), which is an Executive Committee member of the Java Community Process (JCP), is asking Java developers to participate in a JCP survey titled "What should the JCP be doing?"  The JCP is the mechanism that decides on future standards related to Java technology. Those standards give users like you a choice of technologies to develop with and more independence from vendor solutions.   The JCP cares about community feedback and has successfully encouraged community participation using transparent tracking processes. Take the survey, your feedback matters. 

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• The State of the Internet -- Retail Edition

  - by David Dorf

  Over at Business Insider, there's a great presentation on the State of the Internet done in the Mary Meeker style.  Its 138 slides so I took the liberty of condensing it down to the 15 slides that directly apply to the retail industry.  However, I strongly recommend looking at the entire deck when you have time.  And while you're at it, Business Insider just launched a retail portal that's dedicated to retail industry content.  Please check it out as well.  My take-aways are below after the slide show. &amp;amp;amp;amp;lt;span id=&amp;amp;amp;amp;quot;XinhaEditingPostion&amp;amp;amp;amp;quot;&amp;amp;amp;amp;gt;&amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;gt; [Source: Business Insider] Here are a few things I took away from the statistics: Facebook and Twitter are in their infancy.  While all retailers should have social programs, search is still the driver and therefore should receive the lions share of investment.  Facebook referrals are up 92% year-over-year, but Google still does 80% of the referrals. E-commerce continues to grow at breakneck speed, but in-store commerce is still king. Stores are not showrooms yet.  And social commerce pure-plays like Gilt and Groupon are tiny but worthy of some attention. There are more smartphones than PCs on the internet, and the disparity will continue to grow. PC growth will be flat and Tablet use will continue to grow. Mobile accounts for 12% of all internet traffic. A quarter of smartphone sales come from China, so anyone with a presence there better have a strong mobile strategy. 38% of people have used their smartphone to make a purchase, and many use their smartphones inside stores.  Smartphones are a critical consumer tool for shopping. Mobile is starting to drive significant traffic to e-commerce sites, especially tablets.  Tablet strategies are crucial for retailers. Mobile payments from the likes of Paypal and Square are growing quickly.  It will be interesting to see how NFC plays in this area. Mobile operating systems are losing market share to iOS and Android.  I wonder in Microsoft can finally make a dent? The internet is being dominated by mobile devices, and retailers had better have a strong mobile strategy to meet consumer demand.

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• 7-Eleven Improves the Digital Guest Experience With 10-Minute Application Provisioning

  - by MichaelM-Oracle

  By Vishal Mehra - Director, Cloud Computing, Oracle Consulting Making the Cloud Journey Matter There’s much more to cloud computing than cutting costs and closing data centers. In fact, cloud computing is fast becoming the engine for innovation and productivity in the digital age. Oracle Consulting Services contributes to our customers’ cloud journey by accelerating application provisioning and rapidly deploying enterprise solutions. By blending flexibility with standardization, our Middleware as a Service (MWaaS) offering is ensuring the success of many cloud initiatives. 10-Minute Application Provisioning Times at 7-Eleven As a case in point, 7-Eleven recently highlighted the scope, scale, and results of a cloud-powered environment. The world’s largest convenience store chain is rolling out a Digital Guest Experience (DGE) program across 8,500 stores in the U.S. and Canada. Everyday, 7-Eleven connects with tens of millions of customers through point-of-sale terminals, web sites, and mobile apps. Promoting customer loyalty, targeting promotions, downloading digital coupons, and accepting digital payments are all part of the roadmap for a comprehensive and rewarding customer experience. And what about the time required for deploying successive versions of this mission-critical solution? Ron Clanton, 7-Eleven's DGE Program Manager, Information Technology reported at Oracle Open World, " We are now able to provision new environments in less than 10 minutes. This includes the complete SOA Suite on Exalogic, and Enterprise Manager managing both the SOA Suite, Exalogic, and our Exadata databases ." OCS understands the complex nature of innovative solutions and has processes and expertise to help clients like 7-Eleven rapidly develop technology that enhances the customer experience with little more than the click of a button. OCS understood that the 7-Eleven roadmap required careful planning, agile development, and a cloud-capable environment to move fast and perform at enterprise scale. Business Agility Today’s business-savvy technology leaders face competing priorities as they confront the digital disruptions of the mobile revolution and next-generation enterprise applications. To support an innovation agenda, IT is required to balance competing priorities between development and operations groups. Standardization and consolidation of computing resources are the keys to success. With our operational and technical expertise promoting business agility, Oracle Consulting's deep Middleware as a Service experience can make a significant difference to our clients by empowering enterprise IT organizations with the computing environment they seek to keep up with the pace of change that digitally driven business units expect. Depending on the needs of the organization, this environment runs within a private, public, or hybrid cloud infrastructure. Through on-demand access to a shared pool of configurable computing resources, IT delivers the standard tools and methods for developing, integrating, deploying, and scaling next-generation applications. Gold profiles of predefined configurations eliminate the version mismatches among databases, application servers, and SOA suite components, delivered both by Oracle and other enterprise ISVs. These computing resources are well defined in business terms, enabling users to select what they need from a service catalog. Striking the Balance between Development and Operations As a result, development groups have the flexibility to choose among a menu of available services with descriptions of standard business functions, service level guarantees, and costs. Faced with the consumerization of enterprise IT, they can deliver the innovative customer experiences that seamlessly integrate with underlying enterprise applications and services. This cloud-powered development and testing environment accelerates release cycles to ensure agile development and rapid deployments. At the same time, the operations group is relying on certified stacks and frameworks, tuned to predefined environments and patterns. Operators can maintain a high level of security, and continue best practices for applications/systems monitoring and management. Moreover, faced with the challenges of delivering on service level agreements (SLAs) with the business units, operators can ensure performance, scalability, and reliability of the infrastructure. The elasticity of a cloud-computing environment – the ability to rapidly add virtual machines and storage in response to computing demands -- makes a difference for hardware utilization and efficiency. Contending with Continuous Change What does it take to succeed on the promise of the cloud? As the engine for innovation and productivity in the digital age, IT must face not only the technical transformations but also the organizational challenges of the cloud. Standardizing key technologies, resources, and services through cloud computing is only one part of the cloud journey. Managing relationships among multiple department and projects over time – developing the management, governance, and monitoring capabilities within IT – is an often unmentioned but all too important second part. In fact, IT must have the organizational agility to contend with continuous change. This is where a skilled consulting services partner can play a pivotal role as a trusted advisor in the successful adoption of cloud solutions. With a lifecycle services approach to delivering innovative business solutions, Oracle Consulting Services has expertise and a portfolio of services to help enterprise customers succeed on their cloud journeys as well as other converging mega trends .

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• A short but intense GCC Gathering in London

  - by user817571

  About one week ago I joined in London many long time GCC friends and acquaintances for a gathering organized by Google (in particular I guess should be thanked Diego and Ian). Only a weekend, and I wasn't able to attend on Sunday morning, but a very good occasion to raise some issues in a very relaxed way, in particular those at the border between areas of competence, which are the most difficult to discuss during the normal work days. If you are interested in a general overview and some notes this is a good link: http://gcc.gnu.org/wiki/GCCGathering2011 As you may easily guess, the third topic is mine, which I managed to have up quite early on Friday morning thanks to the votes of some good friends like Dodji (the ordering of the topics resulted from democratic voting on Friday evening!). I learned a lot from the discussion: for example that certainly the new C++11 'final' should be exploited largely in the c++ front-end; the various reasons why devirtualization can be quite trick (but I'm really confident that Martin and Honza are going to make a good progress also basing on a set of short testcases which I promised to collect); that, as explained by Ian, the gold linker already implements the nice --icf (Identical Code Folding) facility, which some friends of mine are definitely going to like (however, see: http://sourceware.org/bugzilla/show_bug.cgi?id=12919). I also enjoyed the observations made by Lawrence, where he remarked that in C+11 we are going to see more pointer iterations implicitly produced by the new range-based for-loop and we really want to make sure the loop optimizers are able to deal with those as well as loops explicitly using a counter. All in all, I really hope we are going to do it again!

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• Social Targeting: This One's Just for You

  - by Mike Stiles

  Think of social targeting in terms of the archery competition we just saw in the Olympics. If someone loaded up 5 arrows and shot them straight up into the air all at once, hoping some would land near the target, the world would have united in laughter. But sadly for hysterical YouTube video viewing, that’s not what happened. The archers sought to maximize every arrow by zeroing in on the spot that would bring them the most points. Marketers have always sought to do the same. But they can only work with the tools that are available. A firm grasp of the desired target does little good if the ad products aren’t there to deliver that target. On the social side, both Facebook and Twitter have taken steps to enhance targeting for marketers. And why not? As the demand to monetize only goes up, they’re quite motivated to leverage and deliver their incredible user bases in ways that make economic sense for advertisers. You could target keywords on Twitter with promoted accounts, and get promoted tweets into search. They would surface for your followers and some users that Twitter thought were like them. Now you can go beyond keywords and target Twitter users based on 350 interests in 25 categories. How does a user wind up in one of these categories? Twitter looks at that user’s tweets, they look at whom they follow, and they run data through some sort of Twitter secret sauce. The result is, you have a much clearer shot at Twitter users who are most likely to welcome and be responsive to your tweets. And beyond the 350 interests, you can also create custom segments that find users who resemble followers of whatever Twitter handle you give it. That means you can now use boring tweets to sell like a madman, right? Not quite. This ad product is still quality-based, meaning if you’re not putting out tweets that lead to interest and thus, engagement, that tweet will earn a low quality score and wind up costing you more under Twitter’s auction system to maintain. That means, as the old knight in “Indiana Jones and the Last Crusade” cautions, “choose wisely” when targeting based on these interests and categories to make sure your interests truly do line up with theirs. On the Facebook side, they’re rolling out ad targeting that uses email addresses, phone numbers, game and app developers’ user ID’s, and eventually addresses for you bigger brands. Why? Because you marketers asked for it. Here you were with this amazing customer list but no way to reach those same customers should they be on Facebook. Now you can find and communicate with customers you gathered outside of social, and use Facebook to do it. Fair to say such users are a sensible target and will be responsive to your message since they’ve already bought something from you. And no you’re not giving your customer info to Facebook. They’ll use something called “hashing” to make sure you don’t see Facebook user data (beyond email, phone number, address, or user ID), and Facebook can’t see your customer data. The end result, social becomes far more workable and more valuable to marketers when it delivers on the promise that made it so exciting in the first place. That promise is the ability to move past casting wide nets to the masses and toward concentrating marketing dollars efficiently on the targets most likely to yield results.

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• Comb Over

  - by Tim Dexter

  Being some what follicly challenged, and to my wife's utter relief, the comb over is not something I have ever considered. The title is a tenuous reference to a formatting feature that Adobe offers in their PDF documents. The comb provides the ability to equally space a string of characters on a pre-defined form layout so that it fits neatly in the area. See the numbers above are being spaced correctly. Its not a function of the font but a property of the form field. For the first time, in a long time I had the chance to build a PDF template today to help out a colleague. I spotted the property and thought, hey, lets give it a whirl and see in Publisher supports it? Low and behold, Publisher handles the comb spacing in its PDF outputs. Exciting eh? OK, maybe not that exciting but I was very pleasantly surprise to see it working. I am reliably informed, by Leslie, BIP Evangelist and Tech Writer that, this feature was introduced from version 10.1.3.4.2 onwards. Official docs and no mention of comb overs here. Happy Combing!

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• m2e-wtp proposal to move into an Eclipse project

  - by gstachni

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} I am attending EclipseCon 2012 in Reston VA this week and had a chance to attend Jason van Zyl's session on M2E. One announcement during the presentation was the plan to move m2e-wtp plugin into the m2e project at Eclipse. The project proposal was posted yesterday afternoon for those who are interested - http://www.eclipse.org/proposals/technology.m2e.m2e-wtp/. Jason said that m2e-wtp will not make it into the m2e Juno release but they expect the code to be transitioned over to Eclipse over the next six months. Getting the maven and wtp project models to play nicely together has been an issue for quite some time for our users. Hopefully this is a good step toward resolving those issues.

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• Mobile Deals: the Consumer Wants You in Their Pocket

  - by Mike Stiles

  Mobile deals offer something we talk about a lot in social marketing, relevant content. If a consumer is already predisposed to liking your product and gets a timely deal for it that’s easy and convenient to use, not only do you score on the marketing side, it clearly generates some of that precious ROI that’s being demanded of social. First, a quick gut-check on the public’s adoption of mobile. Nielsen figures have 55.5% of US mobile owners using smartphones. If young people are indeed the future, you can count on the move to mobile exploding exponentially. Teens are the fastest growing segment of smartphone users, and 58% of them have one. But the largest demographic of smartphone users is 25-34 at 74%. That tells you a focus on mobile will yield great results now, and even better results straight ahead. So we can tell both from statistics and from all the faces around you that are buried in their smartphones this is where consumers are. But are they looking at you? Do you have a valid reason why they should? Everybody likes a good deal. BIA/Kelsey says US consumers will spend $3.6 billion this year for daily deals (the Groupons and LivingSocials of the world), up 87% from 2011. The report goes on to say over 26% of small businesses are either "very likely" or "extremely likely" to offer up a deal in the next 6 months. Retail Gazette reports 58% of consumers shop with coupons, a 40% increase in 4 years. When you consider that a deal can be the impetus for a real-world transaction, a first-time visit to a store, an online purchase, entry into a loyalty program, a social referral, a new fan or follower, etc., that 26% figure shows us there’s a lot of opportunity being left on the table by brands. The existing and emerging technologies behind mobile devices make the benefits of offering deals listed above possible. Take how mobile payment systems are being tied into deal delivery and loyalty programs. If it’s really easy to use a coupon or deal, it’ll get used. If it’s complicated, it’ll be passed over as “not worth it.” When you can pay with your mobile via technologies that connects store and user, you get the deal, you get the loyalty credit, you pay, and your receipt is uploaded, all in one easy swipe. Nothing to keep track of, nothing to lose or forget about. And the store “knows” you, so future offers will be based on your tastes. Consider the endgame. A customer who’s a fan of your belt buckle store’s Facebook Page is in one of your physical retail locations. They pull up your app, because they’ve gotten used to a loyalty deal being offered when they go to your store. Voila. A 10% discount active for the next 30 minutes. Maybe the app also surfaces social references to your brand made by friends so they can check out a buckle someone’s raving about. If they aren’t a fan of your Page or don’t have your app, perhaps they’ve opted into location-based deal services so you can still get them that 10% deal while they’re in the store. Or maybe they’ve walked in with a pre-purchased Groupon or Living Social voucher. They pay with one swipe, and you’ve learned about their buying preferences, credited their loyalty account and can encourage them to share a pic of their new buckle on social. Happy customer. Happy belt buckle company. All because the brand was willing to use the tech that’s available to meet consumers where they are, incentivize them, and show them how much they’re valued through rewards.

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