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• ArchBeat Link-o-Rama Top 10 for September 2-8, 2012

  - by Bob Rhubart

  The Top 10 items shared on the OTN Facebook Page for the week of September 2-8, 2012. Adding a runtime LOV for a taskflow parameter in WebCenter | Yannick Ongena Oracle ACE Yannick Ongena illustrates how to customize the parameters tab for a taskflow in WebCenter. Tips on Migrating from AquaLogic .NET Accelerator to WebCenter WSRP Producer for .NET | Scott Nelson "It has been a very winding path and this blog entry is intended to share both the lessons learned and relevant approaches that led to those learnings," says Scott Nelson. "Like most journeys of discovery, it was not a direct path, and there are notes to let you know when it is practical to skip a section if you are in a hurry to get from here to there." Free Event: Oracle Technology Network Architect Day – Boston, MA – 9/12/2012 Sure, you could ask a voodoo priestess for help in improving your solution architecture skills. But there's the whole snake thing, and the zombie thing, and other complications. So why not keep it simple and register for Oracle Technology Network Architect Day in Boston, MA. There's no magic, just a full day of technical sessions covering Cloud, SOA, Engineered Systems, and more. Registration is free, but seating is limited. You'll curse yourself if you miss this one. Starting and Stopping Fusion Applications the Right Way | Ronaldo Viscuso While the fastartstop tool that ships with Oracle Fusion Applications does most of the work to start/stop/bounce the Fusion Apps environment, it does not do it all. Oracle Fusion Applications A-Team blogger Ronaldo Viscuso's post "aims to explain all tasks involved in starting and stopping a Fusion Apps environment completely." Article Index: Architect Community Column in Oracle Magazine Did you know that Oracle Magazine features a regular column devoted specifically to the architect community? Every issue includes insight and expertise from architects who regularly work with Oracle Technologies. Click here to see a complete list of these articles. Using FMAP and AnalyticsRes in a Oracle BI High Availability Implementation | Art of Business Intelligence "The fmap syntax has been used for a long time in Oracle BI / Siebel Analytics when referencing images inherent in the application as well as custom images," says Oracle ACE Christian Screen. "This syntax is used on Analysis requests an dashboards." Dodeca Customer Feedback - The Rosewood Company | Tim Tow Oracle ACE Director Tim Tow shares anecdotal comments from one of his clients, a company that is deploying Dodeca to replace an aging VBA/Essbase application. Configuring UCM cache to check for external Content Server changes | Martin Deh Oracle WebCenter and ADF A-Team blogger shares the background information and the solution to a recently encountered customer scenario. Attend OTN Architect Day in Los Angeles – by Architects, for Architects – October 25 The OTN Architect Day roadshow stops in Boston next week, then it's on to Los Angeles for another all architecture, all day event on Thursday October 25, 2012 at the Sofitel Los Angeles, 555 Beverly Boulevard, Los Angeles, CA 90048. Like all Architect Day events, this one is absolutley free, so register now. The Role of Oracle VM Server for SPARC In a Virtualization Strategy New OTN article from Matthias Pfutzner. Thought for the Day "Practicing architects, through eduction, experience and examples, accumulate a considerable body of contextual sense by the time they're entrusted with solving a system-level problem…" — Eberhardt Rechtin (January 16, 1926 – April 14, 2006) Source: SoftwareQuotes.com

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• Sneak Peak: Social Developer Program at JavaOne

  - by Mike Stiles

  By guest blogger Roland Smart We're just days away from what is gunning to be the most exciting installment of OpenWorld to date, so how about an exciting sneak peak at the very first Social Developer Program? If your first thought is, "What's a social developer?" you're not alone. It’s an emerging term and one we think will gain prominence as social experiences become more prevalent in enterprise applications. For those who keep an eye on the ever-evolving Facebook platform, you'll recall that they recently rebranded their PDC (preferred developer consultant) group as the PMD (preferred marketing developer), signaling the importance of development resources inside the marketing organization to unlock the potential of social. The marketing developer they're referring to could be considered a social developer in a broader context. While it's true social has really blossomed in the marketing context and CMOs are winning more and more technical resources, social is starting to work its way more deeply into the enterprise with the help of developers that work outside marketing. Developers, like the rest of us, have fallen in "like" with social functionality and are starting to imagine how social can transform enterprise applications in the way it has consumer-facing experiences. The thesis of my presentation is that social developers will take many pages from the marketing playbook as they apply social inside the enterprise. To support this argument, lets walk through a range of enterprise applications and explore how consumer-facing social experiences might be interpreted in this context. Here's one example of how a social experience could be integrated into a sales enablement application. As a marketer, I spend a great deal of time collaborating with my sales colleagues, so I have good insight into their working process. While at Involver, we grew our sales team quickly, and it became evident some of our processes broke with scale. For example, we used to have weekly team meetings at which we'd discuss what was working and what wasn't from a messaging perspective. One aspect of these sessions focused on "objections" and "responses," where the salespeople would walk through common objections to purchasing and share appropriate responses. We tried to map each context to best answers and we'd capture these on a wiki page. As our team grew, however, participation at scale just wasn't tenable, and our wiki pages quickly lost their freshness. Imagine giving salespeople a place where they could submit common objections and responses for their colleagues to see, sort, comment on, and vote on. What you'd get is an up-to-date and relevant repository of information. And, if you supported an application like this with a social graph, it would be possible to make good recommendations to individual sales people about the objections they'd likely hear based on vertical, product, region or other graph data. Taking it even further, you could build in a badging/game element to reward those salespeople who participate the most. Both these examples are based on proven models at work inside consumer-facing applications. If you want to learn about how HR, Operations, Product Development and Customer Support can leverage social experiences, you’re welcome to join us at JavaOne or join our Social Developer Community to find some of the presentations after OpenWorld.

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• Shadows shimmer when camera moves

  - by Chad Layton

  I've implemented shadow maps in my simple block engine as an exercise. I'm using one directional light and using the view volume to create the shadow matrices. I'm experiencing some problems with the shadows shimmering when the camera moves and I'd like to know if it's an issue with my implementation or just an issue with basic/naive shadow mapping itself. Here's a video: http://www.youtube.com/watch?v=vyprATt5BBg&feature=youtu.be Here's the code I use to create the shadow matrices. The commented out code is my original attempt to perfectly fit the view frustum. You can also see my attempt to try clamping movement to texels in the shadow map which didn't seem to make any difference. Then I tried using a bounding sphere instead, also to no apparent effect. public void CreateViewProjectionTransformsToFit(Camera camera, out Matrix viewTransform, out Matrix projectionTransform, out Vector3 position) { BoundingSphere cameraViewFrustumBoundingSphere = BoundingSphere.CreateFromFrustum(camera.ViewFrustum); float lightNearPlaneDistance = 1.0f; Vector3 lookAt = cameraViewFrustumBoundingSphere.Center; float distanceFromLookAt = cameraViewFrustumBoundingSphere.Radius + lightNearPlaneDistance; Vector3 directionFromLookAt = -Direction * distanceFromLookAt; position = lookAt + directionFromLookAt; viewTransform = Matrix.CreateLookAt(position, lookAt, Vector3.Up); float lightFarPlaneDistance = distanceFromLookAt + cameraViewFrustumBoundingSphere.Radius; float diameter = cameraViewFrustumBoundingSphere.Radius * 2.0f; Matrix.CreateOrthographic(diameter, diameter, lightNearPlaneDistance, lightFarPlaneDistance, out projectionTransform); //Vector3 cameraViewFrustumCentroid = camera.ViewFrustum.GetCentroid(); //position = cameraViewFrustumCentroid - (Direction * (camera.FarPlaneDistance - camera.NearPlaneDistance)); //viewTransform = Matrix.CreateLookAt(position, cameraViewFrustumCentroid, Up); //Vector3[] cameraViewFrustumCornersWS = camera.ViewFrustum.GetCorners(); //Vector3[] cameraViewFrustumCornersLS = new Vector3[8]; //Vector3.Transform(cameraViewFrustumCornersWS, ref viewTransform, cameraViewFrustumCornersLS); //Vector3 min = cameraViewFrustumCornersLS[0]; //Vector3 max = cameraViewFrustumCornersLS[0]; //for (int i = 1; i < 8; i++) //{ // min = Vector3.Min(min, cameraViewFrustumCornersLS[i]); // max = Vector3.Max(max, cameraViewFrustumCornersLS[i]); //} //// Clamp to nearest texel //float texelSize = 1.0f / Renderer.ShadowMapSize; //min.X -= min.X % texelSize; //min.Y -= min.Y % texelSize; //min.Z -= min.Z % texelSize; //max.X -= max.X % texelSize; //max.Y -= max.Y % texelSize; //max.Z -= max.Z % texelSize; //// We just use an orthographic projection matrix. The sun is so far away that it's rays are essentially parallel. //Matrix.CreateOrthographicOffCenter(min.X, max.X, min.Y, max.Y, -max.Z, -min.Z, out projectionTransform); } And here's the relevant part of the shader: if (CastShadows) { float4 positionLightCS = mul(float4(position, 1.0f), LightViewProj); float2 texCoord = clipSpaceToScreen(positionLightCS) + 0.5f / ShadowMapSize; float shadowMapDepth = tex2D(ShadowMapSampler, texCoord).r; float distanceToLight = length(LightPosition - position); float bias = 0.2f; if (shadowMapDepth < (distanceToLight - bias)) { return float4(0.0f, 0.0f, 0.0f, 0.0f); } } The shimmer is slightly better if I drastically reduce the view volume but I think that's mostly just because the texels become smaller and it's harder to notice them flickering back and forth. I'd appreciate any insight, I'd very much like to understand what's going on before I try other techniques.

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• Systems of Engagement

  - by Michael Snow

  12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}  Engagement Week 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} This week we’ll be looking at the ever evolving topic of systems of engagement. This topic continues generating widespread discussion around how we connect with businesses, employers, governments, and extended social communities across multiple channels spanning web, mobile and human face to face contact. Earlier in our Social Business Thought Leader Webcast Series, we had AIIM President John Mancini presenting "Moving from Records to Engagement to Insight" discussing the factors that are driving organizations to think more strategically about the intersection of content management, social technologies, and business processes. John spoke about how Content Management and Enterprise IT are being changed by social technologies and how new technologies are being used to drive innovation and transform processes along and what the implications of this transformation are for information professionals. He used these two slides below to illustrate the evolution from Systems of Record to Systems of Engagement. The AIIM White Paper is available for download from the AIIM website. Later this week (09/20), we'll have another session in our Social Business Thought Leader Webcast Series featuring  R “Ray” Wang (@rwang0) Principal Analyst & CEO from Constellation Research presenting: "Engaging Customers in the Era of Overexposure"  More info to come tomorrow on the upcoming webcast this week. ~~~~~~ In the spirit of spreading good karma - one of the first things that came to mind as I was thinking about "Engagement" was the evolution of the Marriage Proposal.  Someone sent me a link to this link a couple of months ago and it raises the bar on all proposals. I hope you'll enjoy!

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• Tweeting about Oracle Applications Usability: Points to Consider

  - by ultan o'broin

  Here are a few pointers to anyone interested in tweeting about Oracle Applications usability or user experience (UX). These are based on my own experiences and practice, and may not necessarily reflect the views of Oracle, of course (touché, see the footer). If you are an Oracle employee and tweet about our offerings, then read up and follow the corporate social media policy. For the record, I tweet under the following account names: @ultan, @localization, @gamifyOracle, and @usableapps. The last two are supposedly Oracle subject-dedicated, but I mix it up on occassion. Fill out your Twitter account profile, and add a profile picture too. Disclose your interest. Don’t leave either the profile or image blank if you want to be taken seriously (or followed by me). Don’t tweet from a locked down Twitter account, as the message cannot be circulated to anyone who doesn't follow you. Open up the account if you really want to get that UX message out. Stay on message. The usable apps website, Misha Vaughan's VoX blog, and the Oracle Applications blog are good sources of UX messages and information, but you can find many other product team, individual, and corporate-wide sources with a little bit of searching. Set up a Google Alert with pertinent related keywords to get a daily digest of new information right in your inbox. Be original about it. Add your own insight and wit to the message, were relevant. Just circulating and RTing stock headlines adds no value to your effort or to the reader, and is somewhat lazy, in my opinion. Leave room for RTing of your tweet. So, don’t max out those 140 characters. Keep it under 130 if you want to be RTed without modification (or at all-I am not a fan of modifying tweets [MT], way too much effort for the medium). Remove articles and punctuation marks and use fragments, abbreviations, and so on at will to keep the tweet short enough, but leave keywords intact, as people search on those. Follow any Fusion UX Advocates who are on Twitter too (you can search for these names), and not just Oracle employees. Don't just follow people you like or think like you, or those who you think like you or are like-minded. Take a look at who is following or being followed by other tweeters and er, follow up. Create and socialize others to use an easily remembered or typed hashtag, or use what’s already popularized (for an event or conference, for example). We used #gamifyOracle for the applications UX gamification design jam, and other popular applications UX ones are #fusionapps and #usableapps (or at least I’m trying to popularize it). But, before you start the messaging, if you want to keep a record of the hashtag traffic, then set it up with an archiving service. Twitter’s own tweet lifespan is short. Don't mix up hashtags (#) with Twitter handles (@) that have the same name. Sending a tweet to @gamifyOracle will just be seen by @gamifyOracle (me) and any followers we have in common. Sending it to #gamifyOracle is seen by anyone following or searching for that hashtag. No dissing the competition. But there is no rule about not following them on Twitter to see the market reactions to Oracle announcements and this can even let you can tailor your own message accordingly. Don’t be boring. Mix it up a bit. Every 10th or so tweet, divert into other areas of interest, personal ones, even. No constant “I just received K+ in this and that” or “I just checked into wherever” on foursquare pouring into the Twittersteam, please. I just don’t care and will probably unfollow such people pretty quickly. And now, your Twitter tips and experiences with this subject? Them go in the comments...

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• Security and the Mobile Workforce

  - by tobyehatch

  Now that many organizations are moving to the BYOD philosophy (bring your own devices), security for phones and tablets accessing company sensitive information is of paramount importance. I had the pleasure to interview Brian MacDonald, Principal Product Manager for Oracle Business Intelligence (BI) Mobile Products, about this subject, and he shared some wonderful insight about how the Oracle Mobile Security Tool Kit is addressing mobile security and doing some pretty cool things.  With the rapid proliferation of phones and tablets, there is a perception that mobile devices are a security threat to corporate IT, that mobile operating systems are not secure, and that there are simply too many ways to inadvertently provide access to critical analytic data outside the firewall. Every day, I see employees working on mobile devices at the airport, while waiting for their airplanes, and using public WIFI connections at coffee houses and in restaurants. These methods are not typically secure ways to access confidential company data. I asked Brian to explain why. “The native controls for mobile devices and applications are indeed insufficiently secure for corporate deployments of Business Intelligence and most certainly for businesses where data is extremely critical - such as financial services or defense - although it really applies across the board. The traditional approach for accessing data from outside a firewall is using a VPN connection which is not a viable solution for mobile. The problem is that once you open up a VPN connection on your phone or tablet, you are creating an opening for the whole device, for all the software and installed applications. Often the VPN connection by itself provides insufficient encryption – if any – which means that data can be potentially intercepted.” For this reason, most organizations that deploy Business Intelligence data via mobile devices will only do so with some additional level of control. So, how has the industry responded? What are companies doing to address this very real threat? Brian explained that “Mobile Device Management (MDM) and Mobile Application Management (MAM) software vendors have rapidly created solutions for mobile devices that provide a vast array of services for controlling, managing and establishing enterprise mobile usage policies. On the device front, vendors now support full levels of encryption behind the firewall, encrypted local data storage, credential management such as federated single-sign-on as well as remote wipe, geo-fencing and other risk reducing features (should a device be lost or stolen). More importantly, these software vendors have created methods for providing these capabilities on a per application basis, allowing for complete isolation of the application from the mobile operating system. Finally, there are tools which allow the applications themselves to be distributed through enterprise application stores allowing IT organizations to manage who has access to the apps, when updates to the applications will happen, and revoke access after an employee leaves. So even though an employee may be using a personal device, access to company data can be controlled while on or near the company premises. So do the Oracle BI mobile products integrate with the MDM and MAM vendors? Brian explained that our customers use a wide variety of mobile security vendors and may even have more than one in-house. Therefore, Oracle is ensuring that users have a choice and a mechanism for linking together Oracle’s BI offering with their chosen vendor’s secure technology. The Oracle BI Mobile Security Toolkit, which is a version of the Oracle BI Mobile HD application, delivered through the Oracle Technology Network (OTN) in its component parts, helps Oracle users to build their own version of the Mobile HD application, sign it with their own enterprise development certificates, link with their security vendor of choice, then deploy the combined application through whichever means they feel most appropriate, including enterprise application stores.  Brian further explained that Oracle currently supports most of the major mobile security vendors, has close relationships with each, and maintains strong partnerships enabling both Oracle and the vendors to test, update and release a cooperating solution in lock-step. Oracle also ensures that as new versions of the Oracle HD application are made available on the Apple iTunes store, the same version is also immediately made available through the Security Toolkit on OTN.  Rest assured that as our workforce continues down the mobile path, company sensitive information can be secured.  To listen to the entire podcast, click here. To learn more about the Oracle BI Mobile HD, click  here To learn more about the BI Mobile Security Toolkit, click here 

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• Why I Love the Social Management Platform I Use

  - by Mike Stiles

  Not long ago, I asked the product heads for the various components of the Oracle Social Cloud’s SRM to say what they thought was coolest about their component. And while they did a fine job, it was recently pointed out to me that no one around here uses the platform in a real-world setting more than I do, as I not only blog and podcast my brains out, I also run Oracle Social’s own social properties. Of course I’m pro-Oracle Social’s product. Duh. But if you can get around immediately writing this off as a puff piece, there are real reasons beyond my employment that the Oracle SRM works for me as a community manager. If it didn’t, I could have simply written about something else, like how people love smartphones or something genius like that. Post Grid I like seeing what I want to see. I’m difficult that way. Post grid lets me see all posts for all channels, with custom columns showing me how posts are doing. I can filter the grid by social channel, published, scheduled, draft, suggested, etc. Then there’s a pullout side panel that shows me post details, including engagement analytics. From the pullout, I can preview the post, do a quick edit, a full edit, or (my favorite) copy a post so I can edit it and schedule it for other times so I don’t have to repeat from scratch. I’m not lazy, just time conscious. The Post Creation Environment Given our post volume, I need this to be as easy as it can be. I can highlight which streams I want the post to go out on, edit for the individual streams, maintain a media library that’s easy to upload to and attach from, tag posts, insert links that auto-shorten to an orac.le shortlink, schedule with a nice calendar visual, geo-target, drop photos inline into Twitter, and review each post. Watching My Channels The Engage component of the Oracle SRM brings in and drops into a grid the activity that’s happening on all my channels. I keep this open round-the-clock. Again, I get to see only what I want; social network, stream, unread messages, engagement by how I labeled them, and date range. I can bring up a post with a click, reply, label it, retweet it, assign it, delete it, archive it, etc. So don’t bother trying to be a troll on my channels. Analytics Social publishing and engaging 24/7 would be pretty unrewarding if I couldn’t see how our audience was responding. Frankly, I get more analytics than I know what to do with (I’m a content creator, not a data analyst). But I do know what numbers I care about, and they’re available by channel, date range, and campaigns. I’m seeing fan count, sources and demographics. I’m seeing engagement, what kinds of posts are getting engagement, and top engagers. I’m seeing my reach, both organic and paid. I’m seeing how individual posts performed in terms of engagement and virality, and posting time/date insight. Have I covered all the value propositions? I’ve covered pathetically few of them. It would be impossible in blog length to give shout-outs to the vast number of features and functionalities. From organizing teams and managing permissions with Workflow to the powerful ability to monitor topics (and your competition) across the web in Listen, it’s a major, and increasingly necessary, weapon in your social marketing arsenal. The life of a Community Manager is not for everybody. So if the Oracle SRM can actually make a Community Manager’s life easier, what’s not to love? I invite you to take a look at and participate in our Oracle Social Cloud social channels! Facebook Twitter YouTube Google Plus LinkedIn Daily Podcast on iHeartRadio @mikestiles @oraclesocial Photo: freeimages.com

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• Cloud Apps News @#OOW12

  - by Natalia Rachelson

  All eyes were on Oracle this past week and the news cycle was in full swing. What better time to make some key announcements that were guaranteed to create buzz ... and so we did. The name of the game was Cloud! Here are the key Cloud announcements for Apps, which included Fusion Tap that enables mobility across all Cloud Apps, HCM customer momentum in the Cloud, and our very first ERP Cloud Services customer. Oracle Unveils Oracle Fusion Tap for the iPadOracle Fusion Tap - Productivity Amplified Anywhere, Anytime "Both the enterprise and technology providers must recognize the need to innovate and adapt for the increasing mobility of the workforce - not just for sales teams, but across the organization," said Carter Lusher, Research Fellow and Chief Analyst of Enterprise Applications Ecosystem, Ovum. "A mobile application that quickly and powerfully allows employees to make connections, analyze data, and complete activities at any time and wherever they may be located drives new levels of business value and enhances efficiency. Frankly, mobile access is no longer a 'nice to have' but a 'must have.'"  "The mobile workforce is a business reality, and Oracle Fusion Tap is an example of how Oracle delivers mobile and cloud innovations that fundamentally improve productivity and how we work," said Chris Leone, Senior Vice President of Application Development, Oracle. "With Oracle Fusion Tap users will have an all-in-one, easily extensible app that puts mission-critical data and colleague connection at their fingertips." The entire release is available here http://www.oracle.com/us/corporate/press/1855392 Customers Live on Oracle Fusion Human Capital ManagementOracle HCM Cloud Service Helps Power HR's Contribution to the Business "More than 25 of the 100-plus customers who have selected Oracle Fusion Human Capital Management (HCM) are already live. Ardent Leisure, Peach Aviation, Toshiba Medical Systems and Zillow have deployed Oracle HCM Cloud Service and are using it to transform their HR operations. They join companies such as Principal Financial Group and Elizabeth Arden, who are already using Oracle HCM Cloud Service to help manage international growth and deliver pervasive, role-based, configurable solutions to their employees. With these recent go-lives, Oracle takes a leading position in successfully bringing live HCM customers in the cloud."  "As a technology company, Zillow looked to a partner who could scale with us. Zillow has gone live on Oracle HCM Cloud Service, which will give us the ability automate and streamline HR operations for our employees in the near future," said Sarah Bilton, Senior Director HR, Zillow. Read the entire release here http://www.oracle.com/us/corporate/press/1859573 Lending Club Selects Oracle ERP Cloud Service to Help Increase Insight and EfficienciesOracle ERP Cloud Service Provides an Open Architecture, Best-of-Breed Decision-Making, and Scalability in the Cloud "Lending Club, the leading platform for investing in and obtaining personal loans, has selected Oracle ERP Cloud Service to help improve decision-making and workflow, implement robust reporting, and take advantage of the inherent scalability and cost savings provided by the cloud. With more than 76,000 borrowers and 90,000 investors Lending Club utilizes technology and innovation to reduce the cost of traditional banking and offer borrowers better rates and investors better returns.  After an extensive search, Lending Club selected Oracle ERP Cloud Service due to the breadth and depth of capabilities and ongoing innovation of Oracle ERP Cloud Service, as well as Oracle's open architecture, industry leadership and commitment to partners." "Lending Club is an innovative, data-intensive, high-growth company and we needed a solution and partner that could match us," said Carrie Dolan, CFO, Lending Club. "We conducted a thorough review of our options, and Oracle ERP Cloud Service was the clear winner in terms of capabilities and business value as well as commitment to us as a customer." Read the entire release here http://www.oracle.com/us/corporate/press/1859020

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• Administer, manage, monitor, and fine tune the performance of your Oracle SOA Suite 11g Service Infrastructure and SOA composite applications.

  - by JuergenKress

  Key Features of the book If you are an Oracle SOA suite administrator, then this book is your bible. It gives you everything you need to know about all your tasks and help you to apply what you learn in your everyday life right from the first chapter. The book walks through promoting code across environments, performance tuning the service infrastructure, monitoring the environment, configuring security policies, managing the dehydration store, backing and restoring environments and so on. Packed with real-world examples from authors' own experiences, this books offers a unique insight into Oracle SOA Suite Administration. Detailed description The book begins with an introduction of SOA and quickly moves on to management of SOA composite applications. Readers will learn how to manage composite applications, their deployments and lifecycles. Equipped with this knowledge, readers will be introduced to monitoring and performance tuning SOA Suite, monitoring instances, messages, and composite applications, managing faults and exceptions, configuring audit levels of composite applications to include end-to-end monitoring through the use of extended logging as well as administering and configuring all SOA Suite components. A very important aspect of administration is tuning and optimizing the infrastructure for performance and book offers real work recommendations to monitor and performance tune service engines, the underlying WebLogic server, threads and timeouts, files systems, and composite applications. It also covers detailed administration of individual service components, configuring the infrastructure MBeans using both Oracle Enterprise Manager Fusion Middleware Control and WLST based scripts, migrating worklist preferences and BAM data across environments, setting up Email, LDAP and custom XPath. An administrator is always trusted with troubleshooting and root causing problems in the infrastructure and this book will help you through the troubleshooting approaches as how to identify faults and exception through extended logging and thread dumps and find solutions to common startup problems and deployment issues. The advanced contents of this book explains OWSM security framework and how to secure components deployed to the infrastructure along with the details of all groundwork needed to ready the environment. Last few chapters help you to understand and deal with managing the metadata services repository and dehydration store, backup and recovery and concluding with advanced topics such as silent/scripted installations, cloning, upgrading, patching and high availability installations. Packed with real-world examples, and tips straight from the trench; this book offers insights into SOA Suite administration that you will not find elsewhere. Part of our writing style in this book draws heavily on the philosophy of reuse and as such the book provide an ample of executable SQL queries and WLST scripts that administrators can reuse and extend to perform most of the administration tasks such as monitoring instances, processing times, instance states and perform automatic deployments, tuning, migration, and installation. These scripts are spread over each of the chapters in the book and can also be downloaded from here. The book is available in different formats at the following websites: Paperback and eBook versions & Kindle version. It is available for order and signed copies are available through our web site. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Technorati Tags: SOA book,SOA Suite Adminsitration,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• Process Is The New App by Leon Smiers

  - by JuergenKress

  Process-on-the-Fly #2 - Process is the New App The next generation of business process management and business rules management tools is so powerful that it actually can be seen as the successor to custom-built applications. Being able to define detailed process, flows, decision trees and business helps on both the business and IT side to create powerful, differentiating solutions that would have required extensive custom coding in the past. Now much of the definition can be done ‘on the fly,’ using visual models and (semi) natural language in the nearest proximity to the business. Over the years, ERP systems have been customized to enter organization-specific functionality into the ERP application. This leads to better support for the business, but at the same time involves higher costs for maintenance, high dependency on the personnel involved in this customization, long timelines to deliver change to the system and increased risk involved in upgrading the ERP system. However, the best of both worlds can be created by bringing back the functionality to out-of-the-box usage of the ERP system and at the same time introducing change and flexibility by means of externalized 'Process Apps' in direct connection with the ERP system. The ERP system (or legacy bespoke system, for that matter) is used as originally intended and designed, resulting in more predictable behavior of the system related to usage and performance, and clearly can be maintained in a more standardized and cost-effective way. The Prrocess App externalizes the needed functionality into a highly customizable application outside the ERP for which it is supported by rules engines, task inboxes and can be delivered to different channels. The reasons for needing Process Apps may include the following: The ERP system just doesn't deliver this functionality in a specific industry; the volatility of changing certain functionality is high; or an umbrella type of functionality across (ERP) silos is needed. An example of bringing all this together is around the hiring process for a new employee at a university. Oracle PeopleSoft HCM could be used as the HR system to store all employee details. In the hiring process, an authorization scheme is involved for getting the approval to create a contract for the employee-to-be. In the university world, this authorization scheme is complex and involves faculties/colleges (with different organizational structures) and cross-faculty organizational structures. Including such an authorization scheme into PeopleSoft would require a lot of customization. By adding a handle inside PeopleSoft towards an externalized authorization Process App, the execution of the authorization of the employee is done outside the ERP: in a tool that is aimed to deliver approval schemes via a worklist-type of application. The Process App here works as an add-on to the PeopleSoft system, but can also be extended to support the full lifecycle of the end-to-end hiring process with the possibility to involve multiple applications. The actual core functionality is kept in the supporting ERP systems, while at the same time the Process App acts as an umbrella function to control the end-to-end flow and give insight into the efficiency of the end-to-end process. How to get there? Read the complete article here. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Technorati Tags: Capgemini,Leon Smiers,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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• October in Review

  - by Richard Bingham

  With OpenWorld over October was time to get back to serious work for everyone, including the Fusion Applications Developer Relations team. Don't forget the OpenWorld content is still available, including presentation downloads, for a limited period of time so be sure to grab anything you found useful or take another scan for anything you might have missed. Of all the announcements, the continued evolution of the Oracle Cloud services for extending and integrating with Fusion Applications is increasing in popularity, and certainly the Cloud Marketplace is something we're becoming involved in. More details to follow. Fusion Concepts Last week Vik from our team started the new "Fusion Concepts" series of articles, providing those new to Fusion Applications an explanation of the architectural basics, with the aim to reduce the learning curve and lay the platform for more efficient and effective development. The series begun with an insightful first post on the different schemas that exist in the Fusion Applications database. Look out for upcoming posts on multi-lingual entities, profile options, look-ups and more. New Learning Resources Our YouTube channel continued to expand with more 'how to' videos on using page composer, extending the Simplified UI (aka FUSE), and integrating BI reports and analytics. Also the Oracle Learning Library is now well established as a central resource for knowledge, now with thousands of tutorials, videos, and documents. Of particular note are the great new extensibility-related videos added by the CRM Product Management team, including more on the ever-expanding capabilities of Application Composer. To see some examples of these search using keyword 'customization' or the product 'Sales Cloud'. Finally on learning resources, as Oliver mentioned the Oracle Press book on Fusion Application Customization and Extensibility is now available for pre-order on Amazon (due out 1st Jan). Out And About October also saw us attend the annual Apps Conference held by the UK Oracle User Group in London. Interestingly there was an Applications Transformation stream of sessions and content that included Fusion Applications with all the latest in the Oracle Applications evolution, as always focused around the three tenets of social, mobile, and cloud. Read more in Richard's post-event write up. Other teams around Oracle have also been busy. Angelo from the Platform Technical Services group has done quite a bit of work using web services with Fusion SaaS and has published many interesting findings on his blog. It's definitely recommended reading if you are working on any related integration projects. The middleware-for-applications group has built a new tool called "AppAdvantage" offering an online assessment of your use of Fusion Middleware technologies with Oracle Applications. As the popularity of integrating cloud applications with on-premises systems continued to grow, leveraging existing middleware technologies (and licenses) to support the integration solution is likely to be of paramount importance. Similarly the "Build Enterprise Application Extensions with Ease" section of the related webpage has AppsUX director Killan Evers speaking about customization using the composer tools. Both are useful resources for those just getting started with a move to Fusion Applications. The Oracle A-Team, specialists in middleware technical architecture, always publish superb content via their 'chronicles' site, now with a substantial amount specifically related to Fusion Applications. Click on the Fusion Applications menu on the top right of their homepage to see more. Last month of particular note was an article on customizing the timeout pop-up message that shows to inactive users, providing design-time insight and easy-to-follow steps. Finally if you're looking at using Oracle Middleware and Cloud to tailor and extend your applications then you may also be interested in this new blog post on the roadmap for Oracle SOA and the latest on-demand Cloud Development webcast.

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• Understanding the Customer Form in Release 12 from an AR Perspective!!

  - by user793553

  Confused by the Customer Form in Release 12??  Read on, to get some insight into the evolution of this screen, and how it links in with Trading Community Architecture. Historically, the customer data model was owned by Oracle Receivables (AR).  However, as the data model changed and more complex relationships and attributes had to be tracked and monitored, the Trading Community Architecture (TCA) product was created.  All applications within the E-Business suite that require interaction with a customer integrate with TCA. Customer information is no longer stored in the individual applications but rather in a central repository/registry maintained within TCA.  It is important to understand the following entities/concepts stored in TCA: Party: A party is an entity with whom you can have a potential business relationship.  A party can be either a Person or an Organization.  The Party entity is completely independent of any business relationship; this means that a Party can exist even if you have no transactions with it.   The Party is the "umbrella" entity under which you capture all other attributes listed below. Customer: A customer is a party with whom you have an existing business relationship.  From an AR perspective, you can simplify the concepts by thinking of a Customer as a Party. This definition however does not apply to all other applications. In the Oracle Receivables Customer form, the information displayed at the Customer level is from TCA's Party information record. Customer Account (also called Account): An account contains information about how you transact business with a particular customer.  You can create multiple accounts for a customer.  When you create invoices and receipts you associate it to a particular Account of a Customer. Location: A Location is an address.  It is a point in space, typically identified by a street number, a street name, a city, a state or province, a country.  A location is independent of what it is used for - you do not associate a purpose to a location. Party Site: A Party Site is associated to a Party.  It is the location where a party is physically located.  When defining sites for a Party, only one can be an identifying address.  However, you can define other party sites associated to a party. You can define purposes/usage for Party Sites. Account Site: An Account Site is associated to a Customer Account. It is the location associated to the account you are transacting business with. You can define business purposes (also called site uses) for an Account site. Read more about the Customer Workbench in these notes: Doc ID 1436547.1 Oracle Receivables: Understanding the Customer Form in Release 12 Doc ID  1437866.1 Customer Form - Address: Troubleshooting, Known Issues and Patches Doc ID  1448442.1 Oracle Receivables (AR): Customer Workbench Information Center Do you find this type of blog entry useful?  Please add comments to let us know how we can help you more effectively.  Thank you!

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• ArchBeat Link-o-Rama Top 10 for November 2012

  - by Bob Rhubart

  Every day ArchBeat searches the web for content created by and for community members, and then shares that content via social media. Here's the list of the Top 10 most popular items posted on the OTN ArchBeat Facebook Page for November 2012. One-Stop Shop for Oracle Webcasts Webcasts can be a great way to get information about Oracle products without having to go cross-eyed reading yet another document off your computer screen. Oracle's new Webcast Center offers selectable filtering to make it easy to get to the information you want. Yes, you have to register to gain access, but that process is quick, and with over 200 webcasts to choose from you know you'll find useful content. OAM/OVD JVM Tuning Vinay from the Oracle Fusion Middleware Architecture Group (otherwise known as the A-Team) shares a process for analyzing and improving performance in Oracle Virtual Directory and Oracle Access Manager. White Paper: Oracle Exalogic Elastic Cloud: Advanced I/O Virtualization Architecture for Consolidating High-Performance Workloads This new white paper by Adam Hawley (with contributions from Yoav Eilat) describes in great detail the incorporation into Oracle Exalogic of virtualized InfiniBand I/O interconnects using Single Root I/O Virtualization (SR-IOV) technology. Architected Systems: "If you don't develop an architecture, you will get one anyway..." "Can you build a system without taking care of architecture?," asks Manuel Ricca. "You certainly can. But inevitably the system will be unbalanced, neglecting the interests of key stakeholders, and problems will soon emerge." Backup and Recovery of an Exalogic vServer via rsync "On Exalogic a vServer will consist of a number of resources from the underlying machine," says the man known only as Donald. "These resources include compute power, networking and storage. In order to recover a vServer from a failure in the underlying rack all of these components have to be thoughts about. This article only discusses the backup and recovery strategies that apply to the storage system of a vServer." This Week on the OTN Architect Community Home Page Make time to check out this week's features on the OTN Solution Architect Homepage, including: SOA Practitioner Guide: Identifying and Discovering Services Technical article by Yuli Vasiliev on Setting Up, Configuring, and Using an Oracle WebLogic Server Cluster Podcast: Are You Future Proof? Clustering ODI11g for High-Availability Part 1: Introduction and Architecture | Richard Yeardley "JEE agents can be deployed alongside, or instead of, standalone agents," says Rittman Meade's Richard Yeardley. "But there is one key advantage in using JEE agents and WebLogic – when you deploy JEE agents as part of a WebLogic cluster they can be configured together to form a high availability cluster." Learn more in Yeardley's extensive post. OIM 11g : Multi-thread approach for writing custom scheduled job | Saravanan V S Saravanan shares insight and expertise relevant to "designing and developing an OIM schedule job that uses multi threaded approach for updating data in OIM using APIs." How to Create Virtual Directory in Weblogic Server | Zeeshan Baig Oracle ACE Zeeshan Baig shows you how in six easy steps. SOA Galore: New Books for Technical Eyes Only Shake up up your technical skills with this trio of new technical books from community members covering SOA and BPM. Thought for the Day "Humans are the best value in computers -- where else can you get a non-linear computer weighing only about 160lbs, having a billion binary decision elements, that can be mass-produced by unskilled labour?" — Anonymous Source: SoftwareQuotes.com

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• Advanced Record-Level Business Intelligence with Inner Queries

  - by gt0084e1

  While business intelligence is generally applied at an aggregate level to large data sets, it's often useful to provide a more streamlined insight into an individual records or to be able to sort and rank them. For instance, a salesperson looking at a specific customer could benefit from basic stats on that account. A marketer trying to define an ideal customer could pull the top entries and look for insights or patterns. Inner queries let you do sophisticated analysis without the overhead of traditional BI or OLAP technologies like Analysis Services. Example - Order History Constancy Let's assume that management has realized that the best thing for our business is to have customers ordering every month. We'll need to identify and rank customers based on how consistently they buy and when their last purchase was so sales & marketing can respond accordingly. Our current application may not be able to provide this and adding an OLAP server like SSAS may be overkill for our needs. Luckily, SQL Server provides the ability to do relatively sophisticated analytics via inner queries. Here's the kind of output we'd like to see. Creating the Queries Before you create a view, you need to create the SQL query that does the calculations. Here we are calculating the total number of orders as well as the number of months since the last order. These fields might be very useful to sort by but may not be available in the app. This approach provides a very streamlined and high performance method of delivering actionable information without radically changing the application. It's also works very well with self-service reporting tools like Izenda. SELECT CustomerID,CompanyName, ( SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID ) As Orders, DATEDIFF(mm, ( SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) ,getdate() ) AS MonthsSinceLastOrder FROM Customers Creating Views To turn this or any query into a view, just put CREATE VIEW AS before it. If you want to change it use the statement ALTER VIEW AS. Creating Computed Columns If you'd prefer not to create a view, inner queries can also be applied by using computed columns. Place you SQL in the (Formula) field of the Computed Column Specification or check out this article here. Advanced Scoring and Ranking One of the best uses for this approach is to score leads based on multiple fields. For instance, you may be in a business where customers that don't order every month require more persistent follow up. You could devise a simple formula that shows the continuity of an account. If they ordered every month since their first order, they would be at 100 indicating that they have been ordering 100% of the time. Here's the query that would calculate that. It uses a few SQL tricks to make this happen. We are extracting the count of unique months and then dividing by the months since initial order. This query will give you the following information which can be used to help sales and marketing now where to focus. You could sort by this percentage to know where to start calling or to find patterns describing your best customers. Number of orders First Order Date Last Order Date Percentage of months order was placed since last order. SELECT CustomerID, (SELECT COUNT(OrderID) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) As Orders, (SELECT Max(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS LastOrder, (SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) AS FirstOrder, DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) AS MonthsSinceFirstOrder, 100*(SELECT COUNT(DISTINCT 100*DATEPART(yy,OrderDate) + DATEPART(mm,OrderDate)) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID) / DATEDIFF(mm,(SELECT Min(OrderDate) FROM Orders WHERE Orders.CustomerID = Customers.CustomerID),getdate()) As OrderPercent FROM Customers

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• Chalk Talk with John: What Does User Experience Mean to You?

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Author: John Brunswick The "Chalk Talk with John" series will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge. I will endeavor to showcase an episode highlighting business use cases and how technology plays a role in business on a bi-weekly basis. The debut episode highlights the benefits of user experience capabilities supplied by Portal technologies, by juxtaposing the communities of Middleware Fields and Codeaway Valley with regard to the time and effort their residents spend performing everyday tasks.  This comparison provides insight into the benefits of leveraging a common user experience foundation to support the tasks that our employees, customers and partners engage in on a daily basis with our organizations. Take a look and let me know your thoughts! Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} About me: Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals. Connect with me on Twitter and visit my site for Oracle Fusion Middleware related tips.

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• Personal Financial Management – The need for resuscitation

  - by Salil Ravindran

  Until a year or so ago, PFM (Personal Financial Management) was the blue eyed boy of every channel banking head. In an age when bank account portability is still fiction, PFM was expected to incentivise customers to switch banks. It still is, in some emerging economies, but if the state of PFM in matured markets is anything to go by, it is in a state of coma and badly requires resuscitation. Studies conducted around the year show an alarming decline and stagnation in PFM usage in mature markets. A Sept 2012 report by Aite Group – Strategies for PFM Success shows that 72% of users hadn’t used PFM and worse, 58% of them were not kicked about using it. Of the rest who had used it, only half did on a bank site. While there are multiple reasons for this lack of adoption, some are glaringly obvious. While pretty graphs and pie charts are important to provide a visual representation of my income and expense, it is simply not enough to encourage me to return. Static representation of data without any insightful analysis does not help me. Budgeting and Cash Flow is important but when I have an operative account, a couple of savings accounts, a mortgage loan and a couple of credit cards help me with what my affordability is in specific contexts rather than telling me I just busted my budget. Help me with relative importance of each budget category so that I know it is fine to go over budget on books for my daughter as against going over budget on eating out. Budget over runs and spend analysis are post facto and I am informed of my sins only when I return to online banking. That too, only if I decide to come to the PFM area. Fundamentally, PFM should be a part of my banking engagement rather than an analysis tool. It should be contextual so that I can make insight based decisions. So what can be done to resuscitate PFM? Amalgamation with banking activities – In most cases, PFM tools are integrated into online banking pages and they are like chapter 37 of a long story. PFM needs to be a way of banking rather than a tool. Available balances should shift to Spendable Balances. Budget and goal related insights should be integrated with transaction sessions to drive pre-event financial decisions. Personal Financial Guidance - Banks need to think ground level and see if their PFM offering is really helping customers achieve self actualisation. Banks need to recognise that most customers out there are non-proficient about making the best value of their money. Customers return when they know that they are being guided rather than being just informed on their finance. Integrating contextual financial offers and financial planning into PFM is one way ahead. Yet another way is to help customers tag unwanted spending thereby encouraging sound savings habits. Mobile PFM – Most banks have left all those numbers on online banking. With access mostly having moved to devices and the success of apps, moving PFM on to devices will give it a much needed shot in the arm. This is not only about presenting the same wine in a new bottle but also about leveraging the power of the device in pushing real time notifications to make pre-purchase decisions. The pursuit should be to analyse spend, budgets and financial goals real time and push them pre-event on to the device. So next time, I should know that I have over run my eating out budget before walking into that burger joint and not after. Increase participation and collaboration – Peer group experiences and comments are valued above those offered by the bank. Integrating social media into PFM engagement will let customers share and solicit their financial management experiences with their peer group. Peer comparisons help benchmark one’s savings and spending habits with those of the peer group and increases stickiness. While mature markets have gone through this learning in some way over the last one year, banks in maturing digital banking economies increasingly seem to be falling into this trap. Best practices lie in profiling and segmenting customers, being where they are and contextually guiding them to identify and achieve their financial goals. Banks could look at the likes of Simple and Movenbank to draw inpiration from.

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• An Actionable Common Approach to Federal Enterprise Architecture

  - by TedMcLaughlan

  The recent “Common Approach to Federal Enterprise Architecture” (US Executive Office of the President, May 2 2012) is extremely timely and well-organized guidance for the Federal IT investment and deployment community, as useful for Federal Departments and Agencies as it is for their stakeholders and integration partners. The guidance not only helps IT Program Planners and Managers, but also informs and prepares constituents who may be the beneficiaries or otherwise impacted by the investment. The FEA Common Approach extends from and builds on the rapidly-maturing Federal Enterprise Architecture Framework (FEAF) and its associated artifacts and standards, already included to a large degree in the annual Federal Portfolio and Investment Management processes – for example the OMB’s Exhibit 300 (i.e. Business Case justification for IT investments).A very interesting element of this Approach includes the very necessary guidance for actually using an Enterprise Architecture (EA) and/or its collateral – good guidance for any organization charged with maintaining a broad portfolio of IT investments. The associated FEA Reference Models (i.e. the BRM, DRM, TRM, etc.) are very helpful frameworks for organizing, understanding, communicating and standardizing across agencies with respect to vocabularies, architecture patterns and technology standards. Determining when, how and to what level of detail to include these reference models in the typically long-running Federal IT acquisition cycles wasn’t always clear, however, particularly during the first interactions of a Program’s technical and functional leadership with the Mission owners and investment planners. This typically occurs as an agency begins the process of describing its strategy and business case for allocation of new Federal funding, reacting to things like new legislation or policy, real or anticipated mission challenges, or straightforward ROI opportunities (for example the introduction of new technologies that deliver significant cost-savings).The early artifacts (i.e. Resource Allocation Plans, Acquisition Plans, Exhibit 300’s or other Business Case materials, etc.) of the intersection between Mission owners, IT and Program Managers are far easier to understand and discuss, when the overlay of an evolved, actionable Enterprise Architecture (such as the FEA) is applied.  “Actionable” is the key word – too many Public Service entity EA’s (including the FEA) have for too long been used simply as a very highly-abstracted standards reference, duly maintained and nominally-enforced by an Enterprise or System Architect’s office. Refreshing elements of this recent FEA Common Approach include one of the first Federally-documented acknowledgements of the “Solution Architect” (the “Problem-Solving” role). This role collaborates with the Enterprise, System and Business Architecture communities primarily on completing actual “EA Roadmap” documents. These are roadmaps grounded in real cost, technical and functional details that are fully aligned with both contextual expectations (for example the new “Digital Government Strategy” and its required roadmap deliverables - and the rapidly increasing complexities of today’s more portable and transparent IT solutions.  We also expect some very critical synergies to develop in early IT investment cycles between this new breed of “Federal Enterprise Solution Architect” and the first waves of the newly-formal “Federal IT Program Manager” roles operating under more standardized “critical competency” expectations (including EA), likely already to be seriously influencing the quality annual CPIC (Capital Planning and Investment Control) processes.  Our Oracle Enterprise Strategy Team (EST) and associated Oracle Enterprise Architecture (OEA) practices are already engaged in promoting and leveraging the visibility of Enterprise Architecture as a key contributor to early IT investment validation, and we look forward in particular to seeing the real, citizen-centric benefits of this FEA Common Approach in particular surface across the entire Public Service CPIC domain - Federal, State, Local, Tribal and otherwise. Read more Enterprise Architecture blog posts for additional EA insight!

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• Oracle Spatial and Graph – A year in review

  - by Mandy Ho

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} What a great year for Oracle Spatial! Or shall I now say, Oracle Spatial and Graph, with our official name change this summer. There were so many exciting events and updates we had this year, and this blog will review and link to some of the events you may have missed over the year. We kicked off 2012 with our webinar: Situational Analysis at OnStar with Oracle Spatial and Graph. We collaborated with OnStar’s Emergency Strategy and Outreach expert, Jeff Joyner ,on how Onstar uses Google Earth Visualization, NAVTEQ data and Oracle Database to deliver fast, accurate emergency services to its customers. In the next webinar in our 2012 series, Oracle partner TARGUSinfo showcased how to build a robust, scalable and secure customer relationship management systems – with built-in mapping and spatial analysis, and deployed in the cloud. This is a very cool system using all Oracle technologies including Oracle Database and Fusion Middleware MapViewer. Attendees learned how to gather market insight, score prospects and customers and perform location analysis. The replay is available here. Our final webinar of the year focused on using Oracle Business Intelligence tools, along with Oracle Spatial and Graph to perform location-aware predictive analysis. Watch the webcast here: In June, we joined up with the Location Intelligence conference in Washington, DC, and had a very successful 2012 Oracle Spatial User Conference. Customers and partners from the US, as well as from EMEA and Asia, flew in to share experiences and ideas, and get technical updates from Oracle experts. Users were excited to hear about spatial-Exadata performance, and advances in MapViewer and BI. Peter Doolan of Oracle Public Sector kicked off the event with a great keynote, and US Census, NOAA, and Ordnance Survey Great Britain were just a few of the presenters. Presentation archive here. We recognized some of the most exceptional partners and customers for their contributions to advancing mainstream solutions using geospatial technologies. Planning for 2013’s conference has already started. Please contribute your papers for consideration here. http://www.locationintelligence.net/ We also launched a new Oracle PartnerNetwork Spatial Specialization – to enable partners to get validated in the marketplace for their expertise in taking solutions to market. Individuals can also get individual certifications. Learn more here. Oracle Open World was not to disappoint, with news regarding our next Oracle Spatial and Graph release, as well as the announcement of our new Oracle Spatial and Graph SIG board! Join the SIG today. One more exciting event as we look to 2013. Spatial and location technologies have a dedicated track at the January BIWA SIG Summit – on January 9-10 in Redwood Shores, CA. View the agenda and register here: www.biwasummit.org. We thank you for all your support during the year of 2012 and look towards an even more exciting 2013! Wishing you and your family a prosperous New Year and Happy Holidays!

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• Taking HRMS to the Cloud to Simplify Human Resources Management

  - by HCM-Oracle

  By Anke Mogannam With human capital management (HCM) a top-of-mind issue for executives in every industry, human resources (HR) organizations are poised to have their day in the sun—proving not just their administrative worth but their strategic value as well.  To make good on that promise, however, HR must modernize. Indeed, if HR is to act as an agent of change—providing the swift reallocation of employees  and the rapid absorption of employee data required for enterprises to shift course on a dime—it must first deal with the disruptive change at its own front door. And increasingly, that means choosing the right technology and human resources management system (HRMS) for managing the entire employee lifecycle. Unfortunately, for most organizations, this task has proved easier said than done. This is because while much has been written about advances in HRMS technology, until recently, most of those advances took the form of disparate on-premises solutions designed to serve very specific purposes. Although this may have resulted in key competencies in certain areas, it also meant that processes for core HR functions like payroll and benefits were being carried out in separate systems from those used for talent management, workforce optimization, training, and so on. With no integration—and no single system of record—processes were disconnected, ease of use was impeded, user experience was diminished, and vital data was left untapped.  Today, however, that scenario has begun to change, and end-to-end cloud-based HCM solutions have moved from wished-for innovations to real-life solutions. Why, then, have HR organizations been so slow in adopting them? The answer—it would seem—is, “It’s complicated.” So complicated, in fact, that 45 percent of the respondents to PwC’s “Annual HR Technology Survey” (for 2013) reported having no formal HR software roadmap, and 40 percent stated that they “did not know” whether their organizations would be increasing their use of cloud or software as a service (SaaS) for HR.  Clearly, HR organizations need help sorting through the morass of HR software options confronting them. But just as clearly, there’s an enormous opportunity awaiting those that do. The trick will come in charting a course that allows HR to leverage existing technology while investing in the cloud-based solutions that will deliver the end-to-end processes, easy-to-understand analytics, and superior adaptability required to simplify—and add value to—every aspect of employee management. The Opportunity therefore is to cut costs, drive Innovation, and increase engagement by moving to cloud-based HCM.  Then you will benefit from one Interface, leverage many access points, and  gain at-a-glance insight across your entire workforce. With many legacy on-premises HR systems not being efficient anymore and cloud-based, integrated systems that span the range of HR functions finally reaching maturity, the time is ripe for moving core HR to the cloud. Indeed, for the first time ever there are more HRMS replacement initiatives than HRMS upgrade initiatives under way, and the majority of them involve moving to the cloud per Cedar Crestone’s 2013-2014 HRMS survey. To learn how you can launch your own cloud HCM initiative and begin using HR to power the enterprise, visit Oracle HRMS in the Cloud and Oracle’s new customer 2 cloud program. Anke Mogannam brings more than 16 years of marketing and human capital management experience in the technology industries to her role at Oracle where she is part of the Human Capital Management applications marketing team. In that role, Anke drives content marketing, messaging, go-to-market activities, integrated marketing campaigns, and field enablement. Prior to joining Oracle, Anke held several roles in communications, marketing, HCM product strategy and product management at PeopleSoft, SAP, Workday and Saba. Follow her on Twitter @amogannam

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• DrawIndexedPrimitives overdraws data in previous buffer if called in loop

  - by Daniel Excinsky

  I doubled the question from stackoverflow here, and will delete the opposite of a question that gave me the answer. I have the Draw method in one of my renderers, that loops through the dictionary and gets precollected and preinitialized buffers. When dictionary has only one element, everything is just fine. But with more elements what I get on the screen is only the data from the last buffer (I suppose, not sure) My Draw method: public void Draw(GameTime gameTime) { if (!_areStaticEffectsSet) { // blockEffect.Parameters["TextureAtlas"].SetValue(textureAtlas); blockEffect.Parameters["HorizonColor"].SetValue(World.HORIZONCOLOR); blockEffect.Parameters["NightColor"].SetValue(World.NIGHTCOLOR); blockEffect.Parameters["MorningTint"].SetValue(World.MORNINGTINT); blockEffect.Parameters["EveningTint"].SetValue(World.EVENINGTINT); blockEffect.Parameters["SunColor"].SetValue(World.SUNCOLOR); _areStaticEffectsSet = true; } blockEffect.Parameters["World"].SetValue(Matrix.Identity); blockEffect.Parameters["View"].SetValue(_player.CameraView); blockEffect.Parameters["Projection"].SetValue(_player.CameraProjection); blockEffect.Parameters["CameraPosition"].SetValue(_player.CameraPosition); blockEffect.Parameters["timeOfDay"].SetValue(_world.TimeOfDay); var viewFrustum = new BoundingFrustum(_player.CameraView * _player.CameraProjection); _graphicsDevice.BlendState = BlendState.Opaque; _graphicsDevice.DepthStencilState = DepthStencilState.Default; foreach (KeyValuePair<int, Texture2D> textureAtlas in textureAtlases) { blockEffect.Parameters["TextureAtlas"].SetValue(textureAtlas.Value); foreach (EffectPass pass in blockEffect.CurrentTechnique.Passes) { pass.Apply(); //TODO: ?????????? ??????????????? ?? ?????? ?? ??????? ??????? VertexBuffer ? IndexBuffer foreach (Chunk chunk in _world.Chunks.Values) { if (chunk == null || chunk.IsDisposed) { continue; } if (chunk.BoundingBox.Intersects(viewFrustum) && chunk.GetBlockIndexBuffer(textureAtlas.Key) != null) { lock (chunk) { if (chunk.GetBlockIndexBuffer(textureAtlas.Key).IndexCount > 0) { VertexBuffer vertexBuffer = chunk.GetBlockVertexBuffer(textureAtlas.Key); IndexBuffer indexBuffer = chunk.GetBlockIndexBuffer(textureAtlas.Key); //if (chunk.DrawIndex == new Vector3i(0, 0, 0)) //{ //if (textureAtlas.Key == -1) //{ //var varray = new [] //{ //new VertexPositionTextureLight(new Vector3(0,68,0), new Vector2(0,1),1,new Vector3(0,0,0), new Vector3(1,1,1)), //new VertexPositionTextureLight(new Vector3(0,68,1), new Vector2(0,1),1,new Vector3(0,0,0), new Vector3(1,1,1)), //new VertexPositionTextureLight(new Vector3(1,68,0), new Vector2(0,1),1,new Vector3(0,0,0), new Vector3(1,1,1)) //}; //var iarray = new short[] {0, 1, 2}; //vertexBuffer = new VertexBuffer(_graphicsDevice, typeof(VertexPositionTextureLight), varray.Length, BufferUsage.WriteOnly); //indexBuffer = new IndexBuffer(_graphicsDevice, IndexElementSize.SixteenBits, iarray.Length, BufferUsage.WriteOnly); //vertexBuffer.SetData(varray); //indexBuffer.SetData(iarray); } } _graphicsDevice.SetVertexBuffer(vertexBuffer); _graphicsDevice.Indices = indexBuffer; _graphicsDevice.DrawIndexedPrimitives(PrimitiveType.TriangleList, 0, 0, vertexBuffer.VertexCount, 0, indexBuffer.IndexCount / 3); } } } } } } } Noteworthy things about the code: XNA version is 4.0. I've commented the debugging code in the loop, but left it for it may bring some insight. I try not only to change vertices/indices in the loop, but textureAtlas also. Code in the shader about textureAtlas: Texture TextureAtlas; sampler TextureAtlasSampler = sampler_state { texture = <TextureAtlas>; magfilter = POINT; minfilter = POINT; mipfilter = POINT; AddressU = WRAP; AddressV = WRAP; }; struct VSInput { float4 Position : POSITION0; float2 TexCoords1 : TEXCOORD0; float SunLight : COLOR0; float3 LocalLight : COLOR1; float3 Normal : NORMAL0; }; VertexPositionTextureLight is my own realization of IVertexType. So, do anybody know about this problem, or see the wrongness in my code (that's far more likely)?

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• Blink-Data vs Instinct?

  - by Samantha.Y. Ma

  In his landmark bestseller Blink, well-known author and journalist Malcolm Gladwell explores how human beings everyday make seemingly instantaneous choices --in the blink of an eye--and how we “think without thinking.”  These situations actually aren’t as simple as they seem, he postulates; and throughout the book, Gladwell seeks answers to questions such as: 1.    What makes some people good at thinking on their feet and making quick spontaneous decisions?2.    Why do some people follow their instincts and win, while others consistently seem to stumble into error?3.    Why are some of the best decisions often those that are difficult to explain to others?In Blink, Gladwell introduces us to the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Ultimately, Blink reveals that great decision makers aren't those who spend the most time deliberating or analyzing information, but those who focus on key factors among an overwhelming number of variables-- i.e., those who have perfected the art of "thin-slicing.” In Data vs. Instinct: Perfecting Global Sales Performance, a new report sponsored by Oracle, the Economist Intelligence Unit (EIU) explores the roles data and instinct play in decision-making by sales managers and discusses how sales executives can increase sales performance through more effective  territory planning and incentive/compensation strategies.If you are a sales executive, ask yourself this:  “Do you rely on knowledge (data) when you plan out your sales strategy?  If you rely on data, how do you ensure that your data sources are reliable, up-to-date, and complete?  With the emergence of social media and the proliferation of both structured and unstructured data, how do you know that you are applying your information/data correctly and in-context?  Three key findings in the report are:•    Six out of ten executives say they rely more on data than instinct to drive decisions. •    Nearly one half (48 percent) of incentive compensation plans do not achieve the desired results. •    Senior sales executives rely more on current and historical data than on forecast data. Strikingly similar to what Gladwell concludes in Blink, the report’s authors succinctly sum up their findings: "The best outcome is a combination of timely information, insightful predictions, and support data."Applying this insight is crucial to creating a sound sales plan that drives alignment and results.  In the area of sales performance management, “territory programs and incentive compensation continue to present particularly complex challenges in an increasingly globalized market," say the report’s authors. "It behooves companies to get a better handle on translating that data into actionable and effective plans." To help solve this challenge, CRM Oracle Fusion integrates forecasting, quotas, compensation, and territories into a single system.   For example, Oracle Fusion CRM provides a natural integration between territories, which define the sales targets (e.g., collection of accounts) for the sales force, and quotas, which quantify the sales targets. In fact, territory hierarchy is a core analytic dimension to slice and dice sales results, using sales analytics and alerts to help you identify where problems are occurring. This makes territoriesStart tapping into both data and instinct effectively today with Oracle Fusion CRM.   Here is a short video to provide you with a snapshot of how it can help you optimize your sales performance.  

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• USDM and Oracle Offer a New Part 11 Compliant Solution for Life Sciences

  - by Michael Snow

  Guest post today provided by Oracle partner, USDM  Regulated Content in WebCenterUSDM and Oracle offer a new Part 11 compliant solution for Life Sciences (White Paper) Life science customers now have the ability to take advantage of all of the benefits of Oracle’s WebCenter Content, a global leader in Enterprise Content Management.   For the past year, USDM has been developing best practice compliance solutions to meet regulated content management requirements for 21 CFR Part 11 in WebCenter Content. USDM has been an expert in ECM for life sciences since 1999 and in 2011, certified that WebCenter was a 21CFR Part 11 compliant content management platform (White Paper).  In addition, USDM has built Validation Accelerators Packs for WebCenter to enable life science organizations to quickly and cost effectively validate this world class solution.With the Part 11 certification, Oracle’s WebCenter now provides regulated life science organizations  the ability to manage REGULATORY content in WebCenter, as well as the ability to take advantage of ALL of the additional functionality of WebCenter, including  a complete, open, and integrated portfolio of portal, web experience management, content management and social networking technology.  Here are a few screen shot examples of Part 11 functionality included in the product: E-Sign, E-Sign Rendor, Meta Data History, Audit Trail Report, and Access Reporting. Gone are the days that life science companies have to spend millions of dollars a year to implement, maintain, and validate ECM systems that no longer meet the ever changing business and regulatory requirements.  Life science companies now have the ability to use WebCenter Content, an ECM system with a substantially lower cost of ownership and unsurpassed functionality.Oracle has been #1 in life sciences because of their ability to develop cost effective, easy-to-use, scalable solutions which help increase insight and efficiency to drive growth for their customers.  Adding a world class ECM solution to this product portfolio allows life science organizations the chance to get rid of costly ECM systems that no longer meet their needs and use WebCenter, part of the Oracle Fusion Technology stack, with their other leading enterprise applications.USDM provides:•    Expertise in Life Science ECM Business Processes•    Prebuilt Life Science Configuration in WebCenter •    Validation Accelerator Packs for WebCenterUSDM is very proud to support Oracle’s expanding commitment to Life Sciences…. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} For more information please contact:  [email protected] Oracle will be exhibiting at DIA 2012 in Philadelphia on June 25-27. Stop by our booth (#2825) to learn more about the advantages of a centralized ECM strategy and see the Oracle WebCenter Content solution, our 21 CFR Part 11 compliant content management platform.

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• The Future of Air Travel: Intelligence and Automation

  - by BobEvans

  Remember those white-knuckle flights through stormy weather where unexpected plunges in altitude result in near-permanent relocations of major internal organs? Perhaps there’s a better way, according to a recent Wall Street Journal article: “Pilots of a Honeywell International Inc. test plane stayed on their initial flight path, relying on the company's latest onboard radar technology to steer through the worst of the weather. The specially outfitted Boeing 757 barely shuddered as it gingerly skirted some of the most ferocious storm cells over Fort Walton Beach and then climbed above the rest in zero visibility.” Or how about the multifaceted check-in process, which might not wreak havoc on liver location but nevertheless makes you wonder if you’ve been trapped in some sort of covert psychological-stress test? Another WSJ article, called “The Self-Service Airport,” says there’s reason for hope there as well: “Airlines are laying the groundwork for the next big step in the airport experience: a trip from the curb to the plane without interacting with a single airline employee. At the airport of the near future, ‘your first interaction could be with a flight attendant,’ said Ben Minicucci, chief operating officer of Alaska Airlines, a unit of Alaska Air Group Inc.” And in the topsy-turvy world of air travel, it’s not just the passengers who’ve been experiencing bumpy rides: the airlines themselves are grappling with a range of challenges—some beyond their control, some not—that make profitability increasingly elusive in spite of heavy demand for their services. A recent piece in The Economist illustrates one of the mega-challenges confronting the airline industry via a striking set of contrasting and very large numbers: while the airlines pay $7 billion per year to third-party computerized reservation services, the airlines themselves earn a collective profit of only $3 billion per year. In that context, the anecdotes above point unmistakably to the future that airlines must pursue if they hope to be able to manage some of the factors outside of their control (e.g., weather) as well as all of those within their control (operating expenses, end-to-end visibility, safety, load optimization, etc.): more intelligence, more automation, more interconnectedness, and more real-time awareness of every facet of their operations. Those moves will benefit both passengers and the air carriers, says the WSJ piece on The Self-Service Airport: “Airlines say the advanced technology will quicken the airport experience for seasoned travelers—shaving a minute or two from the checked-baggage process alone—while freeing airline employees to focus on fliers with questions. ‘It's more about throughput with the resources you have than getting rid of humans,’ said Andrew O'Connor, director of airport solutions at Geneva-based airline IT provider SITA.” Oracle’s attempting to help airlines gain control over these challenges by blending together a range of its technologies into a solution called the Oracle Airline Data Model, which suggests the following steps: • To retain and grow their customer base, airlines need to focus on the customer experience. • To personalize and differentiate the customer experience, airlines need to effectively manage their passenger data. • The Oracle Airline Data Model can help airlines jump-start their customer-experience initiatives by consolidating passenger data into a customer data hub that drives realtime business intelligence and strategic customer insight. • Oracle’s Airline Data Model brings together multiple types of data that can jumpstart your data-warehousing project with rich out-of-the-box functionality. • Oracle’s Intelligent Warehouse for Airlines brings together the powerful capabilities of Oracle Exadata and the Oracle Airline Data Model to give you real-time strategic insights into passenger demand, revenues, sales channels and your flight network. The airline industry aside, the bullet points above offer a broad strategic outline for just about any industry because the customer experience is becoming pre-eminent in each and there is simply no way to deliver world-class customer experiences unless a company can capture, manage, and analyze all of the relevant data in real-time. I’ll leave you with two thoughts from the WSJ article about the new in-flight radar system from Honeywell: first, studies show that a single episode of serious turbulence can wrack up $150,000 in additional costs for an airline—so, it certainly behooves the carriers to gain the intelligence to avoid turbulence as much as possible. And second, it’s back to that top-priority customer-experience thing and the value that ever-increasing levels of intelligence can deliver. As the article says: “In the cabin, reporters watched screens showing the most intense parts of the nearly 10-mile wide storm, which churned some 7,000 feet below, in vibrant red and other colors. The screens also were filled with tiny symbols depicting likely locations of lightning and hail, which can damage planes and wreak havoc on the nerves of white-knuckle flyers.”  (Bob Evans is senior vice-president, communications, for Oracle.)  

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• Get Fanatical About Your Followers

  - by Mike Stiles

  In the fourth of our series of discussions with Aberdeen’s Trip Kucera, we touch on what fans of your brand have come to expect in exchange for their fandom. Spotlight: Around the Oracle Social office, we live for football. So when we think of a true “fan” of a brand, something on the level of a football fan is what comes to mind. But are brands trying to invest fans on that same level? Trip: Yeah, if you’re a football fan, this is definitely your time of year. And if you’ve been to any NFL games recently, especially if you hadn’t been for a few years previously, you may have noticed that from the cup holders to in-stadium Wi-Fi, there’s an increasing emphasis being placed on “fan-focused” accommodations. That’s what they’re known as in the stadium business. Spotlight: How are brands doing in that fan-focused arena? Trip: Remember fan is short for “fanatical.” Brands can definitely learn from the way teams have become fanatical about their fans, or in the social media world, their followers. Many companies consider a segment of their addressable social audience as true fans; I’ve even heard the term “super-fans” used. So just as fans know and can tell you nearly everything about their favorite team, our research shows that there’s a lot value from getting to know your social audience—your followers—at a deeper level. Spotlight: So did your research show there’s a lot to be gained by making fandom a two-way street? Trip: Aberdeen’s new social relationship management research suggests that companies should develop capabilities to better analyze their social audience at a more granular level. Countless “ripped from the headlines” examples, from “United Breaks Guitars” to the most recent British Airways social fiasco we talked about a few weeks ago show how social can magnify the impact of a single customer voice. Spotlight: So how do the companies who are executing social most successfully do that? Trip: Leaders, which are the top-performing companies in Aberdeen’s study, are showing the value of identifying and categorizing your social audience. You should certainly treat every customer as if they have 10,000 followers, because they just might, but you can also proactively engage with high-value customer and high-value influencers. Getting back to the football analogy, it’s like how teams strive to give every guest a great experience, but they really roll out the red carpet for those season ticket and luxury box holders. Spotlight: I’m not allowed in luxury boxes, so you’ll have to tell me what that’s like. But what is the brand equivalent of rolling out the red carpet? Trip: Leaders are nearly three times more likely than Followers to have a process in place that identifies key social influencers for engagement, and more than twice as likely to identify customer advocates for social outreach. This is the kind of knowledge that gives companies the ability to better target social messaging and promotions like we talked about in our last discussion, as well as a basis for understanding how to measure the impact of their social media programs. I’ll give you an example. I hosted an event at one of my favorite restaurants recently. I had mentioned them in a Tweet several weeks before the event, and on the day of the event, they Tweeted out that they were looking forward to seeing me that evening for the event. It’s a small thing, but it had a big impact and I’d certainly go back as a result. Spotlight: So what specifically can brands use and look at to determine where their potential super-fans are? Trip: Social graph analysis, which looks at both the demographic/psychographic trends as well as the behavioral connections, can surface important brand value. Aberdeen’s PR and Brand Management research indicated that top-performing companies are more than three times more likely than Followers to both determine demographic trends through social listening (44% vs. 13%), and to identify meaningful customer segments through social (44% vs. 12%). This kind of brand-level insight can complement and enrich traditional market research. But perhaps even more importantly, it can serve as an early warning system for customer experience failures. @mikestilesPhoto: freedigitalphotos.net

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• Finding Leaders Breakfasts - Adelaide and Perth

  - by rdatson-Oracle

  HR Executives Breakfast Roundtables: Find the best leaders using science and social media! Perth, 22nd July & Adelaide, 24th July What is leadership in the 21st century? What does the latest research tell us about leadership? How do you recognise leadership qualities in individuals? How do you find individuals with these leadership qualities, hire and develop them? Join the Neuroleadership Institute, the Hay Group, and Oracle to hear: 1. the latest neuroscience research about human bias, and how it applies to finding and building better leaders; 2. the latest techniques to recognise leadership qualities in people; 3. and how you can harness your people and social media to find the best people for your company. Reflect on your hiring practices at this thought provoking breakfast, where you will be challenged to consider whether you are using best practices aimed at getting the right people into your company. Speakers Abigail Scott, Hay Group Abigail is a UK registered psychologist with 10 years international experience in the design and delivery of talent frameworks and assessments. She has delivered innovative assessment programmes across a range of organisations to identify and develop leaders. She is experienced in advising and supporting clients through new initiatives using evidence-based approach and has published a number of research papers on fairness and predictive validity in assessment. Karin Hawkins, NeuroLeadership Institute Karin is the Regional Director of NeuroLeadership Institute’s Asia-Pacific region. She brings over 20 years experience in the financial services sector delivering cultural and commercial results across a variety of organisations and functions. As a leadership risk specialist Karin understands the challenge of building deep bench strength in teams and she is able to bring evidence, insight, and experience to support executives in meeting today’s challenges. Robert Datson, Oracle Robert is a Human Capital Management specialist at Oracle, with several years as a practicing manager at IBM, learning and implementing latest management techniques for hiring, deploying and developing staff. At Oracle he works with clients to enable best practices for HR departments, and drawing the linkages between HR initiatives and bottom-line improvements. Agenda 07:30 a.m. Breakfast and Registrations 08:00 a.m. Welcome and Introductions 08:05 a.m. Breaking Bias in leadership decisions - Karin Hawkins 08:30 a.m. Identifying and developing leaders - Abigail Scott 08:55 a.m. Finding leaders, the social way - Robert Datson 09:20 a.m. Q&A and Closing Remarks 09:30 a.m. Event concludes If you are an employee or official of a government organisation, please click here for important ethics information regarding this event. To register for Perth, Tuesday 22nd July, please click HERE To register for Adelaide, Thursday 24th July, please click HERE 1024x768 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 -"/ /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Contact: To register or have questions on the event? Contact Aaron Tait on +61 2 9491 1404

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