Using the Same Domain to Bury Bad Publicity
Receiving bad publicity can be a devastating blow to a brand's online reputation, and in order to mitigate the damage often the best course of action is to try to create enough alternate content to push the negative publicity down to the second, third, or even deeper, search result pages. Most people do this by creating a number of different pages on new or alternate domains, but in fact it can be much more effective to try to create pages on the same domain.
