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  • Integrating Oracle Forms Applications 11g Into SOA (4-6/Mai/10)

    - by Claudia Costa
    Workshop Description This is a Free workshop of 3 days is targeted at Oracle Forms professionals interested in integrating Oracle Forms into a Service Oriented Architecture. The workshop highlights how Forms can be part of a Service Oriented Architecture, how the Oracle Forms functionalities make it possible to integrate existing (or new) Forms applications with new or existing development utilizing the Service Oriented Architecture concepts. The goal is to understand the incremental approach that Forms provides to developers who need to extend their business platform to JEE, allowing Oracle Forms customers to retain their investment in Oracle Forms while leveraging the opportunities offered by complementing technologies. During the event the attendees will implement the Oracle Forms functionalities that make it possible to integrate with SOA. Register Now! Prerequisites ·         Knowledge of the Oracle Forms development environment (mandatory) ·         Basic knowledge of the Oracle database ·         Basic knowledge of the Java Programming Language ·         Basic knowledge of Oracle Jdeveloper or another Java IDE   System Requirements   This workshop requires attendees to provide their own laptops for this class. Attendee laptops must meet the following minimum hardware/software requirements:   ·         Laptop/PC with minimum 4 GB RAM ·         Oracle Database ·         Oracle Forms 11g R1 PS1 (WebLogic Server 10.1.3.2 + Portal, Forms, Reports and Discoverer ) ·         Oracle JDeveloper 11g R1 PS1 http://download.oracle.com/otn/java/jdeveloper/1112/jdevstudio11112install.exe ·         TCP-IP Loopback Adapter Installation (before the SOASuite installation) ·         Oracle SOASuite 11g R1 PS1 (without BAM component) When asked for an admin password, please use 'welcome1 http://download.oracle.com/otn/nt/middleware/11g/ofm_rcu_win_11.1.1.2.0_disk1_1of1.zip http://download.oracle.com/otn/nt/middleware/11g/ofm_soa_generic_11.1.1.2.0_disk1_1of1.zip ·         Oracle BI Publisher 10.1.3.4.1 http://download.oracle.com/otn/nt/ias/101341/bipublisher_windows_x86_101341.zip ·         Oracle BI Publisher Desktop 10.1.3.4. http://download.oracle.com/otn/nt/ias/101341/bipublisher_desktop_windows_x86_101341.zip   ·         At least 1 Oracle Forms solution already upgraded to the Oracle FMW 11g platform.   ------------------------------------------------------------------------------------------   Horário e Local:   4-6 de Maio / 9:30-18:00h Oracle, Porto Salvo Register Here Para mais informação por favor contacte: [email protected]

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  • Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

    - by Charles Knapp
    Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy. Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies: Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve.  Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees. Make the personalized experience easy and rewarding. Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

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  • SEO & SEM Long Tail Keyword Marketing Strategy

    Long tail marketing strategies for SEO & SEM often return higher conversion rates by up to 200% as compared to short tail generic keyword terms. These long tail keyword terms can be extremely profitable for SEM (search engine marketing) in terms of lower cost or bid for keywords and larger returns on pay per click investment.

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  • 7 Things About Online Marketing I Learned Playing World of Warcraft

    Are you a World of Warcraft addict too? Did you always get told off by others that you get nothing from WoW to apply to the real world? Well tell them to think again. It is highly comparable to Online Marketing, from starting off as a Newbie, Competing, Gaining Comrades, Leveling up, Investing Time, Earning Gold, and Not being left behind. Read up on the 7 Things about Online Marketing I learned playing World of Warcraft!

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  • Simple Web Marketing, Search Engine Optimization Strategies For an Online Small Business

    There are a number of simple web marketing, search engine optimization strategies you should keep in mind when you are dealing with an online small business. Regardless of whether you are an offline small business entrepreneur with a company website or, exclusively, an online small-business entrepreneur, these are the simple web marketing, search engine optimization guidelines you ought to keep in mind.

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  • Meet the WebCenter Product Marketing Team!

    - by Kellsey Ruppel
    As we wrap up this week recapping all the great things that happened at Oracle OpenWorld, we thought we'd share with our community the faces behind this blog and the Oracle WebCenter Product Marketing team! With the majority of the team working remotely, OpenWorld is the one time we are all together for an entire week. L to R: Lance Shaw (WebCenter Content), Christie Flanagan (WebCenter Sites), Peggy Chen (leads WebCenter product marketing), Kellsey Ruppel (WebCenter Portal & Oracle Social Network), & Michael Snow (WebCenter Suite).

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  • SEO Marketing

    SEO marketing has become a hot new emerging sector on the internet today. With the many new websites being uploaded to the internet almost every minute, search engine optimization is on everyone's minds. There are a lot of available options when it comes to choosing a form of marketing SEO to meet your needs.

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  • Les développeurs ne savent pas faire le marketing de leurs applications, selon une étude

    Les développeurs ne savent pas faire le marketing de leurs applications Pourtant c'est un élément éssentiel pour pouvoir générer un revenu, selon une étudeQuel développeur ne rêve pas de tirer un maximum de revenu avec une application qu'il a créé ? Cependant, en pratique très peu connaissent réellement la voie qui conduit au succès.App promo, une firme spécialisée dans les services de marketing et les stratégies de marché pour les applications, vient de publier un sondage réalisé auprès de 365 développeurs d'applications mobiles.Les grandes lignes du sondage permettent de réaliser que lorsqu'il s'agit de générer des revenus à partir de leurs applications, les développeurs ne savent à quel saint ...

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  • Les 11 lois du marketing créatif, de Katalin Berenyi, critique par Youghourta Benali

    Bonjour, La rédaction de DVP a lu pour vous l'ouvrage suivant: Les 11 lois du marketing créatif de Katalin Berenyi [IMG]http://images-eu.amazon.com/images/P/2212549997.08.LZZZZZZZ.jpg[/IMG] Citation: De l'expérience de Katalin Berenyi est née cet ouvrage, véritable condensé d'énergie pour remporter de grands succès et relever les défis marketing de demain : une méthode basée sur les "pas de côté&qu...

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  • Importance of Link Building in Internet Marketing

    Since online commerce has now emerged as the new trend through which companies are interacting with new or potential customers, then it is important to know that link building has played a major role towards internet marketing. It is a tool that has been described as the stepping stone for website marketing. Link sources diversity happens to be a positive aspect of link building, coupled with the level of trustworthiness of the domain address where you intend to post your link.

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  • Build One Way Links With Article Marketing

    Lots of web developers write web content as a strategy to build one way links with article marketing. In terms of link quality, one way links are the most valuable of all. They do not pose any control difficulties, they are built on quality, they do not require reciprocity and they boost up quality traffic. The possibility to build one way links with article marketing keeps lots of web developers focused and highly professional in terms of content quality.

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  • How Social Media Marketing and SEO Are Inter-Linked

    Today successful marketer is the one who leverages advantages from both SEO as well as Social Media Marketing (SMM). Social Media (SM) flourishes where people are, and marketers propel there only. Earlier SMM used to be a standalone strategy but with time it was realized that if it is united with marketing efforts it could generate even better results rather than working in isolation.

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  • The Secret of Small Business SEO and Online Marketing Success

    Search Engine Optimisation, Pay Per click, organic link building, copywritten content...online marketing can become a little overwhelming for any small business looking to invest in an online marketing campaign. Whats important to remember is that help is always at hand. First things first - get some expert advice. Talk with an SEO professional about the different options available to you.

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  • Article Marketing Tips

    Article Marketing is the big dog when it come to internet marketing. Writing articles and getting them listed in all the major article directories, is not only a way to publish your article, but yourself.

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