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• Moms on Mobile: Are They Way Ahead of You?

  - by Mike Stiles

  You may have no idea how much and how fast moms are embracing mobile. Of all the demographics that can be targeted by marketers, moms have always been at or near the top of the list. And why not? They’re running households, they’re all over town, they’re making buying decisions, and they’re influencing family and friends. They, out of necessity, become masters of efficiency and time management. So when a technology tool, like mobile, comes along that assists with that efficiency and time management, we would obviously expect them to take advantage of it. So if it’s obvious, why are so many big, sophisticated brands left choking on the dust of moms who have zoomed past them in the adoption of mobile, and social on mobile? Let’s break down some hard truths as presented by a Mojiava report: -Moms spend 6.1 hours per day on average on their smartphones – more than magazines, TV or radio. -46% took action after seeing a mobile ad. -51% self-identify as “addicted” to their smartphone. -Households with an income of $25K-$50K have about the same mobile penetration among moms as those with incomes of $50K-$75K. So mobile is regarded as a necessity for middle-class moms. -Even moms without smartphones spend 2.5 hours on average per day on some connected mobile device. -Of moms with such devices, 9.8% have an iPad, 9.5% a Kindle and 5.7% an iPod Touch. -Of tablet-owning moms, 97% bought something using their tablet in the last month. -31% spend over 10 hours per week on their tablet, but less than 2 hours per week on their PCs. -62% of connected moms use shopping apps. -46% want to get info on their mobile while in a store. -Half of connected moms use social on their mobile. And they’re engaged. 81% are brand fans, 86% post updates, and 84% comment. If women and moms are one of your primary targets and you find yourself with no strong social channels where content is driving engagement and relationship-building, with sites not optimized for mobile, or with no tablet or smartphone apps, you have been solidly left behind by your customers and prospects. And their adoption of mobile and social on mobile is only exponentially speeding up, not slowing down. How much sense does it make when your customer is ready to act on your mobile ad, wants to user your iPad app to buy something from you, wants to be your fan on Facebook, wants to get messages and deals from you while they’re in your store…but you’re completely absent? I’ll help you cheat on the test by giving you the answer…no sense at all. Catch up to momma.

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• Is Your Company Social on the Inside?

  - by Mike Stiles

  As we talk about the extension of social from an outbound-facing marketing tool to a platform that will reach across the entire enterprise, servicing multiple functions of that enterprise, it might be time to take a look at how social can be effectively employed for internal communications. Remember the printed company newsletter? Yeah, nobody reads it. Remember the emailed company newsletter? Yeah, nobody reads it. Why not? Shouldn’t your employees care about the company more than anything else in life and be voraciously hungry for any information related to it? The more realistic prospect is that a company’s employees don’t behave much differently at work where information is concerned than they do in their personal lives. They “tune in” to information that’s immediately relevant to them, that peaks their interest, and/or that’s presented in a visually engaging way. That currently makes an internal social platform the most ideal way to communicate within the organization. It not only facilitates more immediate, more targeted (and thus more relevant) messaging from the company out to employees, it sets a stage for employees to communicate with each other and efficiently get answers to questions from peers. It’s a collaboration tool on steroids. If you build such an internal social portal and you do it right, will employees use it? Considering social media has officially been declared more addictive than cigarettes, booze and sex…probably. But what does it mean to do an internal social platform “right”? The bar has been set pretty high. Your employees are used to Twitter and Facebook, and would roll their eyes at anything less simple or harder to navigate than those. All the Facebook best practices would apply to your internal social as well, including the importance of managing posting frequency, using photos and video, moderation & response, etc. And don’t worry, you won’t be the first to jump in. WPP's global digital agency Possible has its own social network called Colab. Nestle has “The Nest.” Red Robin’s got one. I myself got an in-depth look at McGraw-Hill’s internal social platform at Blogwell NYC. Some of these companies are building their own platforms, others are buying them off the shelf or customizing readymade solutions. But you won’t be the last either. Prescient Digital Media and the IABC learned 39% of companies don’t offer employees any social tools. Not a social network, not discussion forums, not even IM. And a great many continue to ban the use of Facebook and Twitter on the premises. That’s pretty astonishing since social has become as essential a modern day communications tool as the telephone. But such holdouts will pay a big price for being mired in fear while competitors exploit social connections unchallenged. Fish where the fish are. If social has become the way people communicate and take in information, let that be the way communication is trafficked in the organization.

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• How to Hashtag (Without Being #Annoying)

  - by Mike Stiles

  The right tool in the wrong hands can be a dangerous thing. Giving a chimpanzee a chain saw would not be a pretty picture. And putting Twitter hashtags in the hands of social marketers who were never really sure how to use them can be equally unattractive. Boiled down, hashtags are for search and organization of tweets. A notch up from that, they can also be used as part of a marketing strategy. In terms of search, if you’re in the organic apple business, you want anyone who searches “organic” on Twitter to see your posts about your apples. It’s keyword tactics not unlike web site keyword search tactics. So get a clear idea of what keywords are relevant for your tweet. It’s reasonable to include #organic in your tweet. Is it fatal if you don’t hashtag the word? It depends on the person searching. If they search “organic,” your tweet’s going to come up even if you didn’t put the hashtag in front of it. If the searcher enters “#organic,” your tweet needs the hashtag. Err on the side of caution and hashtag it so it comes up no matter how the searcher enters it. You’ll also want to hashtag it for the second big reason people hashtag, organization. You can follow a hashtag. So can the rest of the Twitterverse. If you’re that into organic munchies, you can set up a stream populated only with tweets hashtagged #organic. If you’ve established a hashtag for your brand, like #nobugsprayapples, you (and everyone else) can watch what people are tweeting about your company. So what kind of hashtags should you include? They should be directly related to the core message of your tweet. Ancillary or very loosely-related hashtags = annoying. Hashtagging your brand makes sense. Hashtagging your core area of interest makes sense. Creating a specific event or campaign hashtag you want others to include and spread makes sense (the burden is on you to promote it and get it going). Hashtagging nearly every word in the tweet is highly annoying. Far and away, the majority of hashtagged words in such tweets have no relevance, are not terms that would be searched, and are not terms needed for categorization. It looks desperate and spammy. Two is fine. One is better. And it is possible to tweet with --gasp-- no hashtags! Make your hashtags as short as you can. In fact, if your brand’s name really is #nobugsprayapples, you’re burning up valuable, limited characters and risking the inability of others to retweet with added comments. Also try to narrow your topic hashtag down. You’ll find a lot of relevant users with #organic, but a lot of totally uninterested users with #food. Just as you can join online forums and gain credibility and a reputation by contributing regularly to that forum, you can follow hashtagged topics and gain the same kind of credibility in your area of expertise. Don’t just parachute in for the occasional marketing message. And if you’re constantly retweeting one particular person, stop it. It’s kissing up and it’s obvious. Which brings us to the king of hashtag annoyances, “hashjacking.” This is when you see what terms are hot and include them in your marketing tweet as a hashtag, even though it’s unrelated to your content. Justify it all you want, but #justinbieber has nothing to do with your organic apples. Equally annoying, piggybacking on a popular event’s hashtag to tweet something not connected to the event. You’re only fostering ill will and mistrust toward your account from the people you’ve tricked into seeing your tweet. Lastly, don’t @ mention people just to make sure they see your tweet. If the tweet’s not for them or about them, it’s spammy. What I haven’t covered is use of the hashtag for comedy’s sake. You’ll see this a lot and is a matter of personal taste. No one will search these hashtagged terms or need to categorize then, they’re just there for self-expression and laughs. Twitter is, after all, supposed to be fun.  What are some of your biggest Twitter pet peeves? #blogsovernow

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• Pinterest and the Rising Power of Imagery

  - by Mike Stiles

  If images keep you glued to a screen, you’re hardly alone. Countless social users are letting their eyes do the walking, waiting for that special photo to grab their attention. And perhaps more than any other social network, Pinterest has been giving those eyes plenty of room to walk. Pinterest came along in 2010. Its play was that users could simply create topic boards and pin pictures to the appropriate boards for sharing. Yes there are some words, captions mostly, but not many. The speed of its growth raised eyebrows. Traffic quadrupled in the last quarter of 2011, with 7.51 million unique visitors in December alone. It now gets 1.9 billion monthly page views. And it was sticky. In the US, the average time a user spends strolling through boards and photos on Pinterest is 15 minutes, 50 seconds. Proving the concept of browsing a catalogue is not dead, it became a top 5 referrer for several apparel retailers like Land’s End, Nordstrom, and Bergdorfs. Now a survey of online shoppers by BizRate Insights says that Pinterest is responsible for more purchases online than Facebook. Over 70% of its users are going there specifically to keep up with trends and get shopping ideas. And when they buy, the average order value is $179. Pinterest is also scoring better in terms of user engagement. 66% of pinners regularly follow and repin retailers, whereas 17% of Facebook fans turn to that platform for purchase ideas. (Facebook still wins when it comes to reach and driving traffic to 3rd-party sites by the way). Social posting best practices have consistently shown that posts with photos are rewarded with higher engagement levels. You may be downright Shakespearean in your writing, but what makes images in the digital world so much more powerful than prose? 1. They transcend language barriers. 2. They’re fun and addictive to look at. 3. They can be consumed in fractions of a second, important considering how fast users move through their social content (admit it, you do too). 4. They’re efficient gateways. A good picture might get them to the headline. A good headline might then get them to the written content. 5. The audience for them surpasses demographic limitations. 6. They can effectively communicate and trigger an emotion. 7. With mobile use soaring, photos are created on those devices and easily consumed and shared on them. Pinterest’s iPad app hit #1 in the Apple store in 1 day. Even as far back as 2009, over 2.5 billion devices with cameras were on the streets generating in just 1 year, 10% of the number of photos taken…ever. But let’s say you’re not a retailer. What if you’re a B2B whose products or services aren’t visual? Should you worry about your presence on Pinterest? As with all things, you need a keen awareness of who your audience is, where they reside online, and what they want to do there. If it doesn’t make sense to put a tent stake in Pinterest, fine. But ignore the power of pictures at your own peril. If not visually, how are you going to attention-grab social users scrolling down their News Feeds at top speed? You’re competing with every other cool image out there from countless content sources. Bore us and we’ll fly right past you.

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• Are You Meeting Social Customer Service Expectations?

  - by Mike Stiles

  Whether it’s B2B or B2C, one sure path to repeat business is making sure your buyer has a memorably pleasant and successful customer service experience with you. If they get that kind of treatment consistently, that’s called a relationship. And those aren’t broken easily. Social customer service, driven by integrated SRM (social relationship management) technology, is the venue that can effectively connect customers not only to the brand, but to other customers. Positive experiences, once administered, don’t just rest with the recipient. They’re published in the form of public raves and peer-to-peer recommendation, a force far more actionable than push advertising. What’s more, your customers have come to expect access to you and satisfaction from you using social. An NM Incite study shows 83% of Twitter users and 71% of Facebook users expect to get an answer from brands the same day they post to them on their social assets. To make sure you’re responding, you’ve got to have a tech platform that’s set up to moderate and alert so you’ll know ASAP a customer needs help. The more integrated your social enterprise is, the faster you can not only respond, but respond with the answer they’re looking for, because your system is connected to the internal resources that can surface the answer or put wheels in motion to rectify the situation in the shortest amount of time possible. But if you go to the necessary lengths to make sure your customers feel valued and important, will they really reward you? The study says 71% of consumers who got quick and effective responses from companies they contacted via social were more likely to recommend the brand to their friends and followers. So yes, sweeping people off their feet pays big dividends in terms of word-of-mouth marketing. But you should be keenly aware of the reverse side of that coin. Give people a negative experience, either in real world or virtual customer service, and that message is highly likely to get amplified through social channels faster and louder. Only 36% of the NM Incite study’s respondents reported that their problems were solved quickly and effectively. 36%? That’s hardly an impressive number. It gets worse. 10% never got so much as a response - at all. Going back to the relationship analogy, companies that are this deep in the ditch where customer service is concerned are making their girl or boyfriends really easy for a competitor to steal. Given the technology tools and data available right now for having an intimate knowledge of the customer, what products they’ve purchased, likely problems with those products, effective resolutions to those problems, and follow-up communication to gauge satisfaction, there are fewer excuses than ever for making the lifeblood of your business feel like you couldn’t care less. @mikestiles

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• Announcing Hackathon for Social Developers

  - by Mike Stiles

  Continuing our Social Developer theme, we're excited to announce a week long hackathon put on by the Oracle Social Developer Lab (OSDL). The event starts at JavaOne Oct 2nd and runs through Oct 9th. A winner will be announced and profiled in the following issue of Java Magazine. What's it about?The OSDL is on a mission to make social development easier for the Java community. You may have noticed the biggest social networks have created tools for Ruby, PHP, and other languages, but not as much for Java. We've decided to help fill the gap with a SocialLink social publishing library. You can learn more about it on Java.net. We're also interested in promoting other tools that facilitate social development such as DaliCore Framework.  For our hack, you've got one week to leverage our library and/or DailCore to create a social app. The only rules are it must be a new application, and it must leverage one or both of these tools.  How to submit Create a project that uses either the SocialLink library or the DaliCore Framework to read or publish social data. 1. Upload your hack to a new project on java.net 2. Submit the URL to your java.net project through the project submission form on the Oracle Social Developer Community Facebook page. Only projects that have been submitted to the Oracle Social Developer Community will be reviewed.  In addition to the review process, we'll be adding some projects to the SocialLink project as a "sibling" project. Should you participate?If you're a developer who aspires to integrate some social functionality into your Java application, then yes!  How else can I participate with OSDL?If you're not ready to participate in the hackathon but have ideas for how we can make social development easier for the Java community, come join our social developer community on Facebook. 

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• YouTube SEO: Video Optimization

  - by Mike Stiles

  SEO optimization is still regarded as one of the primary tools in the digital marketing kit. However and wherever a potential customer is conducting a search, brands want their content to surface in the top results. Makes sense. But without a regular flow of good, relevant content, your SEO opportunities run shallow. We know from several studies video is one of the most engaging forms of content, so why not make sure that in addition to being cool, your videos are helping you win the SEO game? Keywords:-Decide what search phrases make the most sense for your video. Don’t dare use phrases that have nothing to do with the content. You’ll make people mad.-Research those keywords to see how competitive they are. Adjust them so there are still lots of people searching for it, but there are not as many links showing up for it.-Search your potential keywords and phrases to see what comes up. It’s amazing how many people forget to do that. Video Title: -Try to start and/or end with your keyword.-When you search on YouTube, visual action words tend to come up as suggested searches. So try to use action words. Video Description: -Lead with a link to your site (include http://). -Don’t stuff this with your keyword. It leads to bad writing and it won’t work anyway. This is where you convince people to watch, so write for humans. Use some showmanship. -At the end, do a call to action (subscribe, see the whole playlist, visit our social channels, etc.) Video Tags:-Don’t over-tag. 5-10 tags per video is plenty. -If you’re compelled to have more than 10, that means you should probably make more videos specifically targeting all those keywords. Find Linking Pals:-45% of videos are discovered on video sites. But 44% are found through links on blogs and sites.-Write a blog about your video’s content, then link to the video in it. -A good site for finding places to guest blog is myblogguest.com-Once you find good linking partners, they’ll link to your future videos (as long as they’re good and you’re returning the favor). Tap the Power of Similar Videos:-Use Video Reply to associate your video with other topic-related videos. That’s when you make a video responding to or referencing a video made by someone else. Content:-Again, build up a portfolio of videos, not just one that goes after 30 keywords.-Create shorter, sequential videos that pull them deeper into the content and closer to a desired final action.-Organize your video topics separately using Playlists. Playlists show up as a whole in search results like individual videos, so optimize playlists the same as you would for a video. Meta Data:-Too much importance is placed on it. It accounts for only 15% of search success.-YouTube reads Captions or Transcripts to determine what a video is about. If you’re not using them, you’re missing out.-You get the SEO benefit of captions and transcripts whether the viewers has them toggled on or not. Promotion:-This accounts for 25% of search success.-Promote the daylights out of your videos using your social channels and digital assets. Don’t assume it’s going to magically get discovered. -You can pay to promote your video. This could surface it on the YouTube home page, YouTube search results, YouTube related videos, and across the Google content network. Community:-Accounts for 10% of search success.-Make sure your YouTube home page is a fun place to spend time. Carefully pick your featured video, and make sure your Playlists are featured. -Participate in discussions so users will see you’re present. The volume of ratings/comments is as important as the number of views when it comes to where you surface on search. Video Sitemaps:-As with a web site, a video sitemap helps Google quickly index your video.-Google wants to know title, description, play page URL, the URL of the thumbnail image you want, and raw video file location.-Sitemaps are xml files you host or dynamically generate on your site. Once you’ve made your sitemap, sign in and submit it using Google webmaster tools. Just as with the broadcast and cable TV channels, putting a video out there is only step one. You also have to make sure everybody knows it’s there so the largest audience possible can see it. Here’s hoping you get great ratings. @mikestiles

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• Silverlight Cream for April 29, 2010 -- #851

  - by Dave Campbell

  In this Issue: Carlos Figueira(-2-), Subodh Pushpak, Gergely Orosz, John Papa, Mike Snow(-2-), Rishi, Tim Heuer, Stefan Olson, and David Anson. Shoutouts: Josh Holmes blogged about a cool app the City of Miami has up: Miami 311: Built on Windows Azure Gergely Orosz reports on the state of a bug he found pre SL4: Silverlight 4 still displays large elements incorrectly Laura Foy and Charlie Kindel discuss WP7 on Channel 9: Windows Phone 7 Developer Tools Refresh Announced Charlie Kindel has an announcement, good instructions, and what's new notes on the Windows Phone Developer Tools CTP Refresh! Tim Heuer mentioned the workaround for this in his post (below), but I thought you might like to read Brandon Watson's debrief of what it's all about: Signed Assemblies Bug in the Windows Phone Tools CTP Refresh Laurent Bugnion posted about interrelations between versions of Blend and WP7 code... read it closely: Be careful when installing the Blend Windows Phone 7 Add-In From SilverlightCream.com: Consuming REST/POX services in Silverlight 4 Carlos Figueira has a pair of posts up about consuming services in Silverlight 4. This first one is about consuming REST/POX services. He provides a Service Contract that can be used with either and the full project code is available as well. Consuming REST/JSON services in Silverlight 4 In the second post, Carlos Figueira provides the code to allow WCF and Silverlight 4 to consume strongly-typed REST/JSON... and again, all the code is available. Silverlight and WCF caching Subodh Pushpak has a post up discussing caching in WCF, and has code demonstrating turning caching on at run-time. Detecting Silverlight Version Installed Gergely Orosz said it right when he said "Detecting the Silverlight version installed on a client machine isn’t entirely straightforward." ... and after reading this post, if you take the link to his ScottLogic blog, you'll get a full break-out of how it's done. Silverlight TV 22: Tim Heuer on Extending the SMF It's Thursday, and that means Silverlight TV! ... this week, John Papa has on Tim Heuer who has always been out there pushing media... and he's talking about SMF or Silverlight Media Framework for the uninitiated, and also extending it. Silverlight Tip of the Day #7 – Localized Resources Mike Snow has Tip Number 7 up and it's about localization... good end-to-end discussion and demonstration. Just thought I should use that to prove to my daughter that the tatoo she had put on the back of her neck actually reads "Eat More Broccoli" :) Silverlight Tip of the Day #8 – Detecting Alt, Shift, Control, Window & Apple Keys Combinations I just realized Mike Snow's site logo reads "Silverlight Tips of the Day" (bolding mine) ... that answers why I'm seeing more than one -- sorry Mike, couldn't pass it up :) ... Mike's second tip today and number 8 in the series is on detecting all the mouse button and ctl/alt/shift combinations in Silverlight. nRoute: More Wholesomeness, with SL 4 and .NET 4.0 Rishi has a post up announcing a new nRoute release for Silverlight 4 and .NET 4.0 He's tweaked the code to take advantages of enhancements in the new platforms, so check it out. Windows Phone 7 Developer Tools April 2010 Refresh Booya... Tim Heuer announced the release of the next drop in the WP7 tools ... dang wish I was at home today :) ... be sure to read the post for info such as the notes about Authenticode Assemblies and the release notes. Updates to Silverlight Multi-binding support Stefan Olson points up a SL4 change to Multi-binding support that he had previously blogged about. He shows the previous non-working example, and what you have to do to make it work now. Using XAML to create a custom wallpaper image for your mobile device David Anson has a solution for those pesky lost devices, and let me go on the record right now saying if anyone finds a WP7 phone laying around, just call me, it's mine :) [think that'd work??] ... ok, David's solution is a WPF app "MobileDeviceHomeScreenMaker" that you get the info set and it produces a png you then put on your device. But seriously about that lost phone... Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Maria Forney

  Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• Oracle BI and XS Energy Drinks – Don’t Miss the Amway Presentation!

  - by Michelle Kimihira

  By Maria Forney Amway is a global leader in the direct sales industry with $10.9B in annual sales in more than 100 countries and territories. The company has implemented a global BI framework that provides accurate, consistent, and timely insights to support global, regional and local analytical research, business planning, performance measurement and assessment. Oracle BI EE is used by 1500 employees across Amway sales, marketing, finance, and supply chain business units as well as Amway affiliates in Europe, Russia, South Africa, Japan, Australia, Latin America, Malaysia, Vietnam, and Indonesia. Last week, I spoke with Lead Data Analyst with Amway Global Sales, Dan Arganbright, and IT Manager with Amway BI Competency Center, Mike Olson, about their upcoming presentation at Oracle OpenWorld in San Francisco. Scheduled during a prime speaking slot on Monday, October 1 at 12:15pm in Moscone West, 2007, Dan and Mike will discuss their experience building Amway’s Distributor Consulting solution, powered by Oracle BI EE. You can find more information here. As background, Amway offers people an opportunity to own their own businesses and consumers exclusive products in health and wellness, beauty and home care.  The Amway internal Sales organization is charged with consulting leadership-level Distributors to help them with data insights and ultimately grow their business. Until recently, this was a resource-intense process of gathering and formatting data. In some markets, it took over 40 hours to collect the data and produce the analysis needed for one consultation session. Amway began its global BI journey in 2006 and since then the company has migrated from having multiple technology providers and integration points to an integrated strategic vendor approach. Today, the company has standardized on Oracle technology for BI.  Amway has achieved cost savings through the retirement of redundant technology platforms. In addition, Mike’s organization has led the charge to align disparate BI organizations into a BI Competency Center.  The following diagram highlights the simplicity of the standardized architecture of Amway today. Dubbed Distributor Consulting, Amway has developed a BI solution using the Oracle technology stack to help Distributor leaders grow their businesses. The Distributor Consulting solution provides over 40 metrics for Sales staff to provide data-driven insights on the Distributors and organizations they support.  Using Oracle BI EE, Exadata, and Oracle Data Integrator, Amway provides customized and personalized business intelligence, and the Oracle BI EE dashboards were developed by the Amway Sales organization, which demonstrates business empowerment of the technology. Amway is also leveraging the power of BI to drive business growth in all of its markets.  A new set of Distributor Segmentation metrics are enabling a better understanding of distributor behaviors. A Global Scorecard that Amway developed provides key metrics at a market and global level for executive-level discussions. Product Analysis teams can now highlight repeat purchase rates, product penetration and the success of CRM campaigns. In the words of Dan and Mike, the addition of Exadata 11 months ago has been “a game changer.”  Amway has been able to dramatically reduce complexity, improve performance and increase business productivity and cost savings. For example, the number of indexes on the global data warehouse was reduced from more than 1,000 to less than 20.  Pulling data for the highest level distributors or the largest markets in the company now can be done in minutes instead of hours.  As a result, IT has shifted from performance tuning and keeping the system operational to higher-value business-focused activities. •       “The distributors that have been introduced to the BI reports have found them extremely helpful. Because they have never had this kind of information before, when they were presented with the reports, they wanted to take action immediately!”  -     Sales Development Manager in Latin America Without giving away more, the Amway case study presentation will be one of the unique customer sessions at OpenWorld this year. Speakers Dan Arganbright and Mike Olson have planned an interactive and entertaining session on Monday October 1 at 12:15pm in Moscone West, 2007. I’ll see you there!

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• Silverlight Cream for March 21, 2010 -- #816

  - by Dave Campbell

  In this Issue: Michael Washington, John Papa(-2-, -3-, -4-), Jonas Follesø, David Anson, Scott Guthrie, Andrej Tozon, Bill Reiss(-2-), Pete Blois, and Lee. Shoutouts: Frank LaVigne has a Mix10 Session Downloader for us all to use... thanks Frank! Read what Ward Bell has to say about MVVM, Josh Smith’s Way ... it's all good. Robby Ingebretsen posts on his 10 Favorite Open Source Fonts You Can Embed in WPF or Silverlight Mike Harsh posted Slides and Demos from my MIX10 Session . The download link at Drop.io is down for maintenance until Sunday evening, March 21. From SilverlightCream.com: Blend 4: TreeView SelectedItemChanged using MVVM Michael Washington has a post up about doing SelectedItemChanged on a TreeView with MVVM, oh and he's starting out in Blend 4... Silverlight TV 14: Developing for Windows Phone 7 with Silverlight John Papa hit Silverlight TV pretty hard at the beginning of MIX10. This first one is with Mike Harsh talking about WP7. (Hi Mike ... wondered where you'd run off to!), and you can go to the shoutout section to get Mike's session material from MIX as well. Silverlight TV 15: Announcing Silverlight 4 RC at MIX 10 In this next Silverlight TV(15), John Papa and Adam Kinney discuss Silverlight 4RC ... thank goodness it's out, we can all let go of the breath we've been holding in :) Silverlight TV 16: Tim Heuer and Jesse Liberty Talk about Silverlight 4 RC at MIX 10 Silverlight TV 16 has John Papa sharing the spotlight with Jesse Liberty and Tim Heuer ... geez... can you find 3 more kowledgable Silverlight folks to listen to? No? then go listen to this :) Silverlight TV 17: Build a Twitter Client for Windows Phone 7 with Silverlight The latest Silverlight TV has John Papa bringing Mike Harsh back to produce a Twitter Client for WP7. Simulating multitouch on the Windows Phone 7 Emulator Jonas Follesø has a great post up about simulating multi-touch on WP7 using multiple mice ... yeah, you read that right :) Using IValueConverter to create a grouped list of items simply and flexibly David Anson demonstrates grouping items in a ListBox using IValueConverter. I think I can pretty well guarantee I would NOT have thought of doing this.. :) Building a Windows Phone 7 Twitter Application using Silverlight In the MIX10 first-day keynote, Scott Guthrie did File->New Project and built a WP7 Twitter app. He has that up as a tutorial with all sorts of external links including one to the keynote itself. Named and optional parameters in Silverlight 4 Andrej Tozon delves into the optional parameters that are now available to Silverlight developers... pretty cool stuff. Space Rocks game step 4: Inheriting from Sprite Bill Reiss continues with his game development series with this one on inheriting from the Sprite class and centering objects Space Rocks game step 5: Rotating the ship Bill Reiss's episode 5 is on rotating the ship you setup in episode 4. Don't worry about the transforms, Bill gives it all to us :) Labyrinth Sample for Windows Phone Wow... check out the sample Pete Blois did for the Phone... Silverlight coolness :) PathListBox in SL4 – firstlook Lee has a post up on the PathListBox. I think this is going to catch on quick... it's just too cool not to! Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Silverlight Cream for January 04, 2011 -- #1022

  - by Dave Campbell

  In this Issue: Dennis Doomen, Doug Holland, Kunal Chowdhury, Sacha Barber, Paul Sheriff, Mike Snow(-2-), Peter Kuhn(-2-), and Mike Ormond. Above the Fold: Silverlight: "Silverlight: Fixing the BookShelf Sample" Peter Kuhn WP7: "Searching the Windows Phone 7 Marketplace Programmatically" Doug Holland Prism/Cinch: "PRISM 4 Custom Transitioning Region" Sacha Barber Shoutouts: Sacha Barber the author of Cinch asks for some advice from users: Cinch V2 : Question For The Reader Michael Crump introduces us to SnippetManager as a way to organize your Silverlight snippets... I'm thinking any snippet: A better way to organize your Silverlight Code Snippets. Andy Beaulieu announced an update of Physics Helper 4.2 using Farseer 3.2 ... check out the breaking changes though! Dennis Doomen blogged about a new release of his Fluent Assertions: A new year with a new release of Fluent Assertions, with a blog post about it below From SilverlightCream.com: Verifying PropertyChanged events in Silverlight using Fluent Assertions Dennis Doomen release his latest Fluent Assertions for .NET and Silverlight and wrote up a big post about the new event monitoring syntax. Searching the Windows Phone 7 Marketplace Programmatically Doug Holland has a post up on MSDN blogs talking about searching the WP7 Marketplace programmatically... ya know you should be able to do it... here's how. Beginners Guide to Visual Studio LightSwitch (Part - 5) Kunal Chowdhury has Part 5 of a tutorial series on Lightswitch up at SilverlightShow... working with custom validation this time, and for the first time in this series so far actually writes some code! PRISM 4 Custom Transitioning Region Sacha Barber took time to look at Prism4/MEF and Cinch2 and found things to be fine then wrote a custom PRISM region adaptor that uses a TransitionalElement from the Microsoft Transitionals project... code available, blog post to come. Get Application Title from Windows Phone Paul Sheriff has a cool chunk of code up... getting the Application's title programmatically... and other attributes as well, if you were wondering why you might wanna do that. Detecting Users Win7 Mobile Theme Color Mike Snow has a couple as well... first up is how to detect your user's theme... obviously useful if you wanna match it. Selecting an Item in a ComboBox after Adding Items Second for Mike Snow is a general Silverlight issue... setting the selected item on a ComboBox after filling it... if you haven't stumbled across this yet, you will... A Simplified Grid Markup Reloaded Peter Kuhn has a pair of posts up since last time... this first is an extension of Colin Eberhardt's simplified Grid markup system, but it's only useful if you don't plan on using Blend... can we get a show of hands? :) Silverlight: Fixing the BookShelf Sample Next Peter Kuhn has some changes to the Bookshelf code, but more importantly has some excelling tips about shader effects, Effects on Visual Elements and how to make best use of all the above. Displaying HTML Content in Windows Phone 7 Mike Ormond has a WP7 post up describing problems a customer had early on displaying rich text and an attempt to use the WebBrowser control to pull it off and the problems that caused... check out the resultant code, and read the comments as well. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• mysql query to dynamically convert row data to columns

  - by Anirudh Goel

  I am working on a pivot table query. The schema is as follows Sno, Name, District The same name may appear in many districts eg take the sample data for example 1 Mike CA 2 Mike CA 3 Proctor JB 4 Luke MN 5 Luke MN 6 Mike CA 7 Mike LP 8 Proctor MN 9 Proctor JB 10 Proctor MN 11 Luke MN As you see i have a set of 4 distinct districts (CA, JB, MN, LP). Now i wanted to get the pivot table generated for it by mapping the name against districts Name CA JB MN LP Mike 3 0 0 1 Proctor 0 2 2 0 Luke 0 0 3 0 i wrote the following query for this select name,sum(if(District="CA",1,0)) as "CA",sum(if(District="JB",1,0)) as "JB",sum(if(District="MN",1,0)) as "MN",sum(if(District="LP",1,0)) as "LP" from district_details group by name However there is a possibility that the districts may increase, in that case i will have to manually edit the query again and add the new district to it. I want to know if there is a query which can dynamically take the names of distinct districts and run the above query. I know i can do it with a procedure and generating the script on the fly, is there any other method too? I ask so because the output of the query "select distinct(districts) from district_details" will return me a single column having district name on each row, which i will like to be transposed to the column.

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• SQL - re-arrange a table via query

  - by abelenky

  I have a poorly designed table that I inherited. It looks like: User Field Value ------------------- 1 name Aaron 1 email [email protected] 1 phone 800-555-4545 2 name Mike 2 email [email protected] 2 phone 777-123-4567 (etc, etc) I would love to extract this data via a query in the more sensible format: User Name Email Phone ------------------------------------------- 1 Aaron [email protected] 800-555-4545 2 Mike [email protected] 777-123-4567 I'm a SQL novice, but have tried several queries with variations of Group By, all without anything even close to success. Is there a SQL technique to make this easy?

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• mysql - join tables by unique field

  - by Qiao

  I have two tables with the same structure: id name 1 Merry 2 Mike and id name 1 Mike 2 Alis I need to join second table to first with keeping unique names, so that result is: id name 1 Merry 2 Mike 3 Alis Is it possible to do this with MySQL query, without using php script?

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• Should my validator have access to my entire model?

  - by wb

  As the title states I'm wondering if it's a good idea for my validation class to have access to all properties from my model. Ideally, I would like to do that because some fields require 10+ other fields to verify whether it is valid or not. I could but would rather not have functions with 10+ parameters. Or would that make the model and validator too coupled with one another? Here is a little example of what I mean. This code however does not work because it give an infinite loop! Class User Private m_UserID Private m_Validator Public Sub Class_Initialize() End Sub Public Property Let Validator(value) Set m_Validator = value m_Validator.Initialize(Me) End Property Public Property Get Validator() Validator = m_Validator End Property Public Property Let UserID(value) m_UserID = value End property Public Property Get UserID() UserID = m_Validator.IsUserIDValid() End property End Class Class Validator Private m_User Public Sub Class_Initialize() End Sub Public Sub Initialize(value) Set m_User = value End Sub Public Function IsUserIDValid() IsUserIDValid = m_User.UserID > 13 End Function End Class Dim mike : Set mike = New User mike.UserID = 123456 mike.Validator = New Validator Response.Write mike.UserID If I'm right and it is a good idea, how can I go a head and fix the infinite loop with the get property UserID? Thank you.

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• Best Of 2010

  - by Mike Dietrich

  Hi there, in Australia, Japan, Singapore and many other countries it's already 2011 - but Germany and the US is still some time until midnight :-) To round up the year you'll find a few off-topic pictures from 2010. You might click on the pictures to get a better resolution. Enjoy ... Moscow - Red Square Tokyo Train - Cell Phone Mania Great Chinese Wall near Beijing Hong Kong by Night Yearing Station Winery, Yarra - Victoria, Australia Dublin, Ireland - during the ash cloud - no comment - Liberty It's sometime foggy in SF Singapore Opera Stockholm - Gamla Stan Unbelievable white beach at Camps Bay, Clifton, Capetown Words fail me ... Mike

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• CRM + Invoicing/Billing + Ticketing for a small web design company

  - by Mike

  Hi everyone, I am currently using ActiveCollab but it lacks the typical CRM features. I can't even keep notes about a customer saved in one place. What I am looking for is a simple but efficient CRM application that allows me to store all the (potential) customers along with their phone calls noted down, contracts, agreements. On the billing end, I should be able to keep track of invoices and payments, along with a bit of sales reports. A great extra would be a ticket support feature but not really necessary I looked at VTiger and SugarCRM at first. Though, they look too complex on the sales/campaigns end but completely lack the billing side. Do you have some good apps/services to suggest? :) Any programming language or OS would do. Both paid and free. Thanks Mike

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• Upgrade Workshop in Melbourne - Recap

  - by Mike Dietrich

  Thanks to everybody who did attend at our Upgrade and Migration Workshop in Melbourne last Friday. First of all it was a Friday so we really appreciated your patience of staying until the very end And then, yes we know, it was a full room. And we'd really like to thank you It was a great day for Roy and me. And you were such a great crowd with many questions and excellent discussions during the breaks. Please have all successful upgrade and migrations. And feel free to get in touch directly with Roy and me if you have additional questions or if you'd like to become a reference. Please feel free to download the slides from the Slides Download section to your right - or simply use that link here. Ah, and sorry that neither Mark Webber nor Sebastian Vettel did win ... next time -Mike

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• Thank you for your support throughout 2010!!!

  - by Mike Dietrich

  Now as the calendar year 2010 is close to its end, it's time for a quick wrap-up. The TV stations have shown all their flashbacks already in early December but we'll wait until end of the year ;-) I will post some pictures done by Roy or my throughout our travel in the next days. We've visited a lot of countries - and did more than 60 full-day Upgrade Workshops in 28 different countries: . But the most important thing: We'd like to say THANK YOU to all the wonderful people who'd attend to one of our upgrade workshops in Europe, Asia, Africa or Northern America. It was really great and a big pleasure for Roy and me to meet with you, get a lot of useful feedback, insight views into your environments, plenty of good contacts, recommendations for the slides - and finally some cheers and claps :-) Thanks for all your support, have a great holiday season with your families and your friends wherever you are - and we hope to see you soon again!!! Roy and Mike

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• Collaborate 2010 Sunday Update

  - by mike.donohue

  Landed safe and sound in Las Vegas and had a lively meeting with the OAUG BI Publisher SIG run by Abhishek Chandan from Ideametrics. For those attending and specifically for those planning to attend the Hands On Lab on Monday at 3:45, I put the wrong room in my earlier post. The Hands On Lab will be in Palm B. 3:45 pm - 4:45 pm Oracle Business Intelligence Publisher Hands On Lab (1) Session: 217 Location: Palm B By: Noelle and Mike Here is a PDF version of the Focus On BI Publisher for Collaborate 2010 listing all the sessions we know about that cover BI Publisher ... hopefully the correct location. FocusOnBIPublisher at Collaborate2010.pdf

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• Oracle BI and EPM Partner Blogs

  - by Mike.Hallett(at)Oracle-BI&EPM

  Below is a simple list of some of our specialist Oracle BI and EPM Partner Blogs, where there is lots of great material and discussions.   http://www.aortabi.nl/news/ Netherlands http://www.clearpeaks.com/blog/ English http://www.peakindicators.com/index.php/knowledge-base English http://www.project.eu.com/blog/ English http://www.qubix.co.uk/insights English http://www.rittmanmead.com/blog/ English https://www.endecacommunity.com/ English   If you are a specialist OPN EMEA BI and EPM Partner with hints and tips to share, and would like your Blog to be added to this list, then just let me know @ Mike[email protected].

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• Upgrade Workshop in Wellington - Recap

  - by Mike Dietrich

  Wow! Wellington is really a wonderful city - except for the weather situation But it was the first time that Roy and me did arrive to a workshop with a ferry boat. We flew in on Friday to Christchurch (btw, this was the longest customs and border control I've ever went through - and I traveled to Israel by Bus via Allenby Bridge from the West Bank some years ago - it took us two hours to go through immigration and customs in the night from Friday to Saturday) and drove up the Southern Island. Very nice Great landscapes, great wines and great people! I'f you'd like to download the slides please download them from the Slides Download section to your right. And next time you'll have to ask more questions Don't be this shy - Roy and me (usually) don't bite -Mike

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• Upgrade Workshop in Sydney - Recap

  - by Mike Dietrich

  Late, but hopefully not too late, a big THANK YOU to everybody who did attend the Upgrade and Migration Workshop in Sydney at the Cliftons past week. You were a really good crowd, thanks for all your questions, the great conversations in the breaks, thanks to the local marketing team for the excellent organization - and we'll looking forward to see you next time again with all your databases then live on Oracle Database 11.2  To download the slides please find them in the Slides Download Center to your right - or use the direct link to download the workshop slide deck. And I really don't understand how you can go to daily work (or to a workshop) with such beaches nearby ... I would immediatelly change my job profile Honestly, Sydney is really a great place. Australia and New Zealand generally are wonderful places and we've met so many great people in Perth, Brisbane, Melbourne, Wellington, Sydney and during our travel in between. Just if there wouldn't be over 20 hours pure flight time in between Germany and Down Under Hope to see you all again next time for 12c -Mike

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• New version of the upgrade slides available

  - by Mike Dietrich

  Sorry for not posting for some weeks now. Our blog admins discovered a bug in the MovableType blog software we are using which prevents direct updates or access to the comments. So if you have commented especially on the VM topic I have read your comments and I’ll approve them as soon as the admin part of MovableType will work again. Besides that Roy and me uploaded a new version of the slides last week: See http://apex.oracle.com/folien and use the keyword “upgrade112” (fill it in into the empty field tagged with Schluesselwort. Thanks for your patience! Mike

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