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• 15 Kasim 2012 Oracle Day

  - by TUFEKCIOGLU,FATIH

     15.Kasim'da Harbiye Istanbul Kongre Merkezi'nde düzenlenecek Oracle Day'e ait etkinlik bilgileri : Oracle Day etkinlik bilgileri için tiklayiniz    En Son Teknolojiden Faydalanin: Inovasyona ve Rekabete Zaman Birakin 15 Kasim 2012 Bulut Bilisim, Mobilite, Sosyal Medya ve Büyük Veri, bildigimiz dünyayi yeniden tanimliyor. Bu teknolojileri kurumuna ilk getirenlerden biri olun; daha hizli yeni ürün ve hizmet gelistirme, müsteri deneyimini iyilestirme ve yeni inovatif is modellerini hayata geçirme firsati yakalayarak rekabetteki konumunuzu güçlendirin. Oracle ve is ortaklari bu noktada size, teknolojik yenilikleri kurumunuza uyarlamanizda yardim ederken, sizin de piyasadaki degisimlerden rakiplerinizden önce avantaj elde etmenizi saglar. Oracle'in, birlikte çalismak için tasarlanmis olan yazilim ve donanimlarda en yeni teknolojileri kullanarak, bilgi teknolojilerini nasil sadelestirdigini ögrenmek için Oracle Day'de bize katilin. Oracle Day'de: Oracle'in Bulut Bilisim, Büyük Veri, Sosyal Medya, is uygulamalari çözümleri hakkinda bilgi edinme, Basarili is dönüsümleri hakkinda örnek basari hikayelerini dinleme, Sizinle ayni zorluklari tecrübe eden sektör çalisanlariyla biraraya gelme, Oracle uzmanlari ve is ortaklari ile tanisma ve yeni ürün tanitimlarini izleme, Oracle OpenWorld'den en yeni ürün bilgilerini edinme firsatini kaçirmayin... Saygilarimizla, Oracle Türkiye Hemen Kaydolun! Platin Sponsor Istanbul Kongre Merkezi Taskisla Caddesi Harbiye 34367 Istanbul / Türkiye 15 Kasim 2012, Persembe 08:30 - 18:30 LCV: [email protected] oracle.com/oracleday Bizi takip edin: #oracleday   Oracle Is Ortagi Müsteri Basari Hikayesi TROUG Sunum Ingilizce'dir  Günün Ajandasi 08:45-09:30 Kayit 09:30-10:00 Hos Geldiniz Filiz Dogan, Genel Müdür, Oracle Türkiye 10:00-10:30 Navigating Complexity by Simplifying I.T. Andrew Mendelsohn, Kidemli Baskan Yardimcisi, Oracle Veritabani Sunucu Teknolojileri, Oracle           10:30-11:00 Dönüsümsel Bulut Yolculugu Ilker Kuruöz, CIO, Turkcell 11:00-11:20 Yeni Dönemde Veri Merkezlerinin Olmazsa Olmazlari Yalim Eristiren, Genel Müdür Yardimcisi, Intel 11:20-11:30 Slimfit Feyza Narli, Is Çözümleri Direktörü, Innova 11:30-12:00 Java ile Inovasyon Cuma Yigit, Teknik Mimar, Etiya Yusuf Tok, Java Grup Yöneticisi, OBSS Ersun Engel, Satis Müdürü, Oracle 12:00-12:10  Kahve Molasi       1. SALON 2. SALON 3. SALON 4. SALON 5. SALON 6. SALON 7. SALON 8. SALON 9. SALON 10. SALON   Müsteri Deneyimi: Çalisaninizi Yetkinlestirin. Markanizi Güçlendirin. Is Süreçlerinde Degisim Daha Fazla Veri, Daha Hizli Sonuç: Isinizi Analitik Çözümlerle Güçlendirin Peki Ama Nasil? Bulut Uygulayicilari için Çözüm Haritasi Is Uygulamalarinizda Inovasyonun Gücünü Kullanin Yeni Nesil Veri Merkezi ile BT'nin Gücünü Ortaya Çikartin Oracle & Is Ortaklari Çözümleri - Basari Hikayeleri I Oracle & Is Ortaklari Çözümleri - Basari Hikayeleri II Oracle Finansal Hizmetler - Core Banking and Analytical Solutions Oracle User Group (TROUG) 12:10-12:40 Müsteri Deneyimi: Çalisaninizi Yetkinlestirin. Markanizi Güçlendirin. Tekfen Ceyhan Çelik Fabrikasi Maliyet Yönetimi ve Üretim Takibi Daha Fazla Veriyle, Daha Hizli Hareket: Yaraticiligi Aksiyonla Güçlendirme Architect Your Cloud: A Blueprint for Cloud Builders Technology Strategies that Drive Business Excellence: Get Social. Be Mobile. Run Cloud. Yeni Nesil Veri Merkezi ile BT'nin Gücünü Ortaya Çikartin Innovate with Oracle - Virtual Banking and Self Service Channels What's Next for Oracle Database?   Oracle Innova Oracle Oracle Oracle Oracle Oracle Oracle 12:40-13:40 Ögle Yemegi 13:40-14:10 Uygulamalariniz Artik Bulutta 21. Yüzyilda Finans: Potansiyeli Kullanin - Sonuçlara Ulasin! "Düsünce Hizinda" Intel Islemcili Oracle Büyük Veri ve Is Analitigi Çözümleri Deniz Seviyesinden Bulutlara I CRM'inizi Sosyallestirin: Telaura Sosyal CRM Yeni Nesil Veri Merkezinde Trend: Sadelik Abone Bilgi Yönetim Sistemi (ABYS) Yüksek Oracle Veri Tabani Performansi - Oracle Veri Tabani Oracle Veri Depolama Sistemi ile Entegre Oldugunda Sigortacilikta Finansal Transformasyon ve Entegre Veri Ambari Çözümleri SQL/PLSQL Yeni Özellikler   Oracle Oracle Intel Oracle Etiya Oracle Inspirit Oracle Oraturk TROUG 14:10-14:20  Kahve Molasi 14:20-14:50 Satis ve Pazarlamada Sosyal Mecralar Müsteri Basari Hikayeleri Paneli: Degisim Yolculugu ve Sonuçlari Tukas'in Analitik Yolculugu Deniz Seviyesinden Bulutlara II Loupe: IP Tabanli Servisler için Proaktif Izleme Veri Merkezinizdeki Riskleri Ortadan Kaldirin Oracle iAS to WebLogic Migrasyonu Oracle ZFS Storage Appliance - Turkcell Deneyimleri Analytical Transformation - Risk and Finance Together to Address the Regulatory Changes Today and Tomorrow Veri Madenciligi Veritabaninda Yapilir: Uygulamalariyla Oracle R Enterprise ve Oracle Data Mining Opsiyonu   Oracle Akbank, Teknosa, Dogus Holding, Ceynak Gtech Oracle Netas Oracle OBSS Turkcell&Gantek Oracle TROUG 14:50-15:00  Kahve Molasi 15:00-15:30 Yetenek Yönetiminde Entegre Çözümler: Taleo ile Ise Alim Artik Daha Kolay Müsteri Basari Hikayeleri Paneli: Degisim Yolculugu ve Sonuçlari Büyük Veri & Exalytics - Exadata'nin Gelecek Rotasi - Bütünlesik (Engineered) Sistemler'de Ücretsiz Platin Hizmetleri Aksigorta Oracle ATS (Application Testing Suite) ile Uygulamalarini Nasil Test Ediyor? Üstün Performans ve Esneklik ile Servis Seviyenizi Arttirin Akilli Belediyecilik Uygulamalarinda Oracle BPM ile Süreç Yönetimi Teyp ile Uçtan Uca Yedekleme Çözümleri Connecting with Customers to Enhance Revenue Generation: Unleashing the Power of an Enterprise Revenue Management and Billing Solution Günümüzün Uygulama Mimarisi Sorunlari ve Çözüm Önerileri   Oracle Akbank, Teknosa, Dogus Holding, Ceynak Oracle Oracle Aksigorta Oracle Sampas Remivac Oracle TROUG 15:30-15:40  Kahve Molasi 15:40-16:10 JD Edwards Yeni Sürüm ile Satis Agi Yönetimi Oracle Policy Automation ile Türkçe Merkezi Is Kurallari Yönetimi Oracle BI ile Kurumsal Karne Çözümleri Turkcell Süperbulut ile Yazilim Artik Hizmetinizde Bütünlesik (Engineered) Sistemler Artik SAP Müsterilerinde de Fark Yaratiyor Yeni Nesil Veri Merkezi Olusturma: Denenmis ve Ispatlanmis Yöntemler Türk Telekom SOA Projesi Basari Hikayesi Yapi Kredi Sigorta Uygulamalarinda Son Kullanici Deneyimini Nasil Izliyor? 2013 NFC Trendleri Karagöz ile Hacivat Veri Tabaninda   TupperWare & Akademi Danismanlik Oracle Oracle Turkcell Oracle Oracle Türk Telekom Yapi Kredi Sigorta Smartsoft TROUG 16:10-16:20  Kahve Molasi 16:20-16:50 Tutarli, Tekil Veriye Yolculuk: Oracle Ana Veri Yönetimi Turkcell/Superonline'da Varlik Yönetimi Her Tür Verinin Endeca ile Rahat Analizi Bulut Bilisim'de Güvenlik Nasil Saglanir? Rekabette Kazanmak: GoldenGate ile Dogru Kararlari Rakiplerinizden Önce Verin. Veri Merkeziniz için Bulut Altyapi Stratejileri Oracle Orkestrasi: Çok Sesli Yönetime Kulak Verin Lojistik Zekasi / Horoz Lojistik Basari Hikayesi Bütünlesik Sistemler (Engineered Systems) ile Yüksek Performansli Java Uygulamalari International Growth - Helping the Banks Standardize Overseas Operations Oracle Big Data   Oracle Turkcell Oracle Oracle Oracle Oracle Kora & Horoz Lojistik Oracle Oracle TROUG 16:50-18:30  Kokteyl     Eger bir kamu kurumunun/kurulusunun çalisani veya görevlisi iseniz, bu etkinlige iliskin önemli etik kurallara iliskin bilgi için lütfen buraya tiklayiniz Copyright 2012, Oracle and/or its affiliates. All rights reserved. Bize Ulasin | Yasal Uyarilar | Gizlilik Beyani

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• Five Ways Enterprise 2.0 Can Transform Your Business - Q&A from the Webcast

  - by [email protected]

  A few weeks ago, Vince Casarez and I presented with KMWorld on the Five Ways Enterprise 2.0 Can Transform Your Business. It was an enjoyable, interactive webcast in which Vince and I discussed the ways Enterprise 2.0 can transform your business and more importantly, highlighted key customer examples of how to do so. If you missed the webcast, you can catch a replay here. We had a lot of audience participation in some of the polls we conducted and in the Q&A session. We weren't able to address all of the questions during the broadcast, so we attempted to answer them here: Q: Which area within your firm focuses on Web 2.0? Meaning, do you find new departments developing just to manage the web 2.0 (Twitter, Facebook, etc.) user experience or are you structuring current departments? A: There are three distinct efforts within Oracle. The first is around delivery of these Web 2.0 services for enterprise deployments. This is the focus of the WebCenter team. The second effort is injecting these Web 2.0 services into use cases that drive the different enterprise applications. This effort is focused on how to manage these external services and bring them into a cohesive flow for marketing programs, customer care, and purchasing. The third effort is how we consume these services internally to enhance Oracle's business delivery. It leverages the technologies and use cases of the first two but also pushes the envelope with regards to future directions of these other two areas. Q: In a business, Web 2.0 is mostly like action logs. How can we leverage the official process practice versus the logs of a recent action? Example: a system configuration modified last night on a call out versus the official practice that everybody would use in the morning.A: The key thing to remember is that most Web 2.0 actions / activity streams today are based on collaboration and communication type actions. At least with public social sites like Facebook and Twitter. What we're delivering as part of the WebCenter Suite are not just these types of activities but also enterprise application activities. These enterprise application activities come from different application modules: purchasing, HR, order entry, sales opportunity, etc. The actions within these systems are normally tied to a business object or process: purchase order/customer, employee or department, customer and supplier, customer and product, respectively. Therefore, the activities or "logs" as you name them are able to be "typed" so that as a viewer, you can filter or decide to see only certain types of information. In your example, you could have a view that only showed you recent "configuration" changes and this could be right next to a view that showed off the items to be watched every morning. Q: It's great to hear about customers using the software but is there any plan for future webinars to show what the products/installs look like? That would be very helpful.A: We don't have a webinar planned to show off the install process. However, we have a viewlet that's posted on Oracle Technology Network. You can see it here:http://www.oracle.com/technetwork/testcontent/wcs-install-098014.htmlAnd we've got excellent documentation that walks you through the steps here:http://download.oracle.com/docs/cd/E14571_01/install.1111/e12001/install.htmAnd there's a whole set of demos and examples of what WebCenter can do at this URL:http://www.oracle.com/technetwork/middleware/webcenter/release11-demos-097468.html Q: How do you anticipate managing metadata across the enterprise to make content findable?A: We need to first make sure we are all talking about the same thing when we use a word like "metadata". Here's why...  For a developer, metadata means information that describes key elements of the portal or application and what the portal or application can do. For content systems, metadata means key terms that provide a taxonomy or folksonomy about the information that is being indexed, ordered, and managed. For business intelligence systems, metadata means key terms that provide labels to groups of data that most non-mathematicians need to understand. And for SOA, metadata means labels for parts of the processes that business owners should understand that connect development terminology. There are also additional requirements for metadata to be available to the team building these new solutions as well as requirements to make this metadata available to the running system. These requirements are often separated by "design time" and "run time" respectively. So clearly, a general goal of managing metadata across the enterprise is very challenging. We've invested a huge amount of resources around Oracle Metadata Services (MDS) to be able to provide a more generic system for all of these elements. No other vendor has anything like this technology foundation in their products. This provides a huge benefit to our customers as they will now be able to find content, processes, people, and information from a common set of search interfaces with consistent enterprise wide results. Q: Can you give your definition of terms as to document and content, please?A: Content applies to a broad category of information from Word documents, presentations and reports through attachments to invoices and/or purchase orders. Content is essentially any type of digital asset including images, video, and voice. A document is just one type of content. Q: Do you have special integration tools to realize an interaction between UCM and WebCenter Spaces/Services?A: Yes, we've dedicated a whole team of engineers to exploit the key features of Oracle UCM within WebCenter.  While ensuring that WebCenter can connect to other non-Oracle systems, we've made sure that with the combined set of Oracle technology, no other solution can match the combined power and integration.  This is part of the Oracle Fusion Middleware strategy which is to provide best in class capabilities for Content and Portals.  When combined together, the synergy between the two products enables users to quickly add capabilities when they are needed.  For example, simple document sharing is part of the combined product offering, but if legal discovery or archiving is required, Oracle UCM product includes these capabilities that can be quickly added.  There's no need to move content around or add another system to support this, it's just a feature that gets turned on within Oracle UCM. Q: All customers have some interaction with their applications and have many older versions, how do you see some of these new Enterprise 2.0 capabilities adding value to existing enterprise application deployments?A: Just as Service Oriented Architectures allowed for connecting the processes of different applications systems to work together, there's a need for a similar approach with regards to these enterprise 2.0 capabilities. Oracle WebCenter is built on a core architecture that allows for SOA of these Enterprise 2.0 services so that one set of scalable services can be used and integrated directly into any type of application. In this way, users can get immediate value out of the Enterprise 2.0 capabilities without having to wait for the next major release or upgrade. These centrally managed WebCenter services expose a set of standard interfaces that make it extremely easy to add them into existing applications no matter what technology the application has been implemented. Q: We've heard about Oracle Next Generation applications called "Fusion Applications", can you tell me how all this works together?A: Oracle WebCenter powers the core collaboration and social computing services found within Fusion Applications. It is the core user experience technology for how all the application screens have been implemented. And the core concept of task flows allows for all the Fusion Applications modules to be adaptable and composable by business users and IT without needing to be a professional developer. Oracle WebCenter is at the heart of the new Fusion Applications. In addition, the same patterns and technologies are now being added to the existing applications including JD Edwards, Siebel, Peoplesoft, and eBusiness Suite. The core technology enables all these customers to have a much smoother upgrade path to Fusion Applications. They get immediate benefits of injecting new user interactions into their existing applications without having to completely move to Fusion Applications. And then when the time comes, their users will already be well versed in how the new capabilities work. Q: Does any of this work with non Oracle software? Other databases? Other application servers? etc.A: We have made sure that Oracle WebCenter delivers the broadest set of development choices so that no matter what technology you developers are using, WebCenter capabilities can be quickly and easily added to the site or application. In addition, we have certified Oracle WebCenter to run against non-Oracle databases like DB2 and SQLServer. We have stated plans for certification against MySQL as well. Later in CY 2011, Oracle will provide certification on non-Oracle application servers such as WebSphere and JBoss. Q: How do we balance User and IT requirements in regards to Enterprise 2.0 technologies?A: Wrong decisions are often made because employee knowledge is not tapped efficiently and opportunities to innovate are often missed because the right people do not work together. Collaboration amongst workers in the right business context is critical for success. While standalone Enterprise 2.0 technologies can improve collaboration for collaboration's sake, using social collaboration tools in the context of business applications and processes will improve business responsiveness and lead companies to a more competitive position. As these systems become more mission critical it is essential that they maintain the highest level of performance and availability while scaling to support larger communities. Q: What are the ways in which Enterprise 2.0 can improve business responsiveness?A: With a wide range of Enterprise 2.0 tools in the marketplace, CIOs need to deploy solutions that will meet the requirements from users as well as address the requirements from IT. Workers want a next-generation user experience that is personalized and aggregates their daily tools and tasks, while IT needs to ensure the solution is secure, scalable, flexible, reliable and easily integrated with existing systems. An open and integrated approach to deploying portals, content management, and collaboration can enhance your business by addressing both the needs of knowledge workers for better information and the IT mandate to conserve resources by simplifying, consolidating and centralizing infrastructure and administration.  

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• The Business of Winning Innovation: An Exclusive Blog Series

  - by Kerrie Foy

  "The Business of Winning Innovation” is a series of articles authored by Oracle Agile PLM experts on what it takes to make innovation a successful and lucrative competitive advantage. Our customers have proven Agile PLM applications to be enormously flexible and comprehensive, so we’ve launched this article series to showcase some of the most fascinating, value-packed use cases. In this article by Keith Colonna, we kick-off the series by taking a look at the science side of innovation within the Consumer Products industry and how PLM can help companies innovate faster, cheaper, smarter. This article will review how innovation has become the lifeline for growth within consumer products companies and how certain companies are “winning” by creating a competitive advantage for themselves by taking a more enterprise-wide,systematic approach to “innovation”.   Managing the Science of Innovation within the Consumer Products Industry By: Keith Colonna, Value Chain Solution Manager, Oracle The consumer products (CP) industry is very mature and competitive. Most companies within this industry have saturated North America (NA) with their products thus maximizing their NA growth potential. Future growth is expected to come from either expansion outside of North America and/or by way of new ideas and products. Innovation plays an integral role in both of these strategies, whether you’re innovating business processes or the products themselves, and may cause several challenges for the typical CP company, Becoming more innovative is both an art and a science. Most CP companies are very good at the art of coming up with new innovative ideas, but many struggle with perfecting the science aspect that involves the best practice processes that help companies quickly turn ideas into sellable products and services. Symptoms and Causes of Business Pain Struggles associated with the science of innovation show up in a variety of ways, like: · Establishing and storing innovative product ideas and data · Funneling these ideas to the chosen few · Time to market cycle time and on-time launch rates · Success rates, or how often the best idea gets chosen · Imperfect decision making (i.e. the ability to kill projects that are not projected to be winners) · Achieving financial goals · Return on R&D investment · Communicating internally and externally as more outsource partners are added globally · Knowing your new product pipeline and project status These challenges (and others) can be consolidated into three root causes: A lack of visibility Poor data with limited access The inability to truly collaborate enterprise-wide throughout your extended value chain Choose the Right Remedy Product Lifecycle Management (PLM) solutions are uniquely designed to help companies solve these types challenges and their root causes. However, PLM solutions can vary widely in terms of configurability, functionality, time-to-value, etc. Business leaders should evaluate PLM solution in terms of their own business drivers and long-term vision to determine the right fit. Many of these solutions are point solutions that can help you cure only one or two business pains in the short term. Others have been designed to serve other industries with different needs. Then there are those solutions that demo well but are owned by companies that are either unable or unwilling to continuously improve their solution to stay abreast of the ever changing needs of the CP industry to grow through innovation. What the Right PLM Solution Should Do for You Based on more than twenty years working in the CP industry, I recommend investing in a single solution that can help you solve all of the issues associated with the science of innovation in a totally integrated fashion. By integration I mean the (1) integration of the all of the processes associated with the development, maintenance and delivery of your product data, and (2) the integration, or harmonization of this product data with other downstream sources, like ERP, product catalogues and the GS1 Global Data Synchronization Network (or GDSN, which is now a CP industry requirement for doing business with most retailers). The right PLM solution should help you: Increase Revenue. A best practice PLM solution should help a company grow its revenues by consolidating product development cycle-time and helping companies get new and improved products to market sooner. PLM should also eliminate many of the root causes for a product being returned, refused and/or reclaimed (which takes away from top-line growth) by creating an enterprise-wide, collaborative, workflow-driven environment. Reduce Costs. A strong PLM solution should help shave many unnecessary costs that companies typically take for granted. Rationalizing SKU’s, components (ingredients and packaging) and suppliers is a major opportunity at most companies that PLM should help address. A natural outcome of this rationalization is lower direct material spend and a reduction of inventory. Another cost cutting opportunity comes with PLM when it helps companies avoid certain costs associated with process inefficiencies that lead to scrap, rework, excess and obsolete inventory, poor end of life administration, higher cost of quality and regulatory and increased expediting. Mitigate Risk. Risks are the hardest to quantify but can be the most costly to a company. Food safety, recalls, line shutdowns, customer dissatisfaction and, worst of all, the potential tarnishing of your brands are a few of the debilitating risks that CP companies deal with on a daily basis. These risks are so uniquely severe that they require an enterprise PLM solution specifically designed for the CP industry that safeguards product information and processes while still allowing the art of innovation to flourish. Many CP companies have already created a winning advantage by leveraging a single, best practice PLM solution to establish an enterprise-wide, systematic approach to innovation. Oracle’s Answer for the Consumer Products Industry Oracle is dedicated to solving the growth and innovation challenges facing the CP industry. Oracle’s Agile Product Lifecycle Management for Process solution was originally developed with and for CP companies and is driven by a specialized development staff solely focused on maintaining and continuously improving the solution per the latest industry requirements. Agile PLM for Process helps CP companies handle all of the processes associated with managing the science of the innovation process, including: specification management, new product development/project and portfolio management, formulation optimization, supplier management, and quality and regulatory compliance to name a few. And as I mentioned earlier, integration is absolutely critical. Many Oracle CP customers, both with Oracle ERP systems and non-Oracle ERP systems, report benefits from Oracle’s Agile PLM for Process. In future articles we will explain in greater detail how both existing Oracle customers (like Gallo, Smuckers, Land-O-Lakes and Starbucks) and new Oracle customers (like ConAgra, Tyson, McDonalds and Heinz) have all realized the benefits of Agile PLM for Process and its integration to their ERP systems. More to Come Stay tuned for more articles in our blog series “The Business of Winning Innovation.” While we will also feature articles focused on other industries, look forward to more on how Agile PLM for Process addresses innovation challenges facing the CP industry. Additional topics include: Innovation Data Management (IDM), New Product Development (NPD), Product Quality Management (PQM), Menu Management,Private Label Management, and more! . Watch this video for more info about Agile PLM for Process

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• The Sensemaking Spectrum for Business Analytics: Translating from Data to Business Through Analysis

  - by Joe Lamantia

  One of the most compelling outcomes of our strategic research efforts over the past several years is a growing vocabulary that articulates our cumulative understanding of the deep structure of the domains of discovery and business analytics. Modes are one example of the deep structure we’ve found.  After looking at discovery activities across a very wide range of industries, question types, business needs, and problem solving approaches, we've identified distinct and recurring kinds of sensemaking activity, independent of context.  We label these activities Modes: Explore, compare, and comprehend are three of the nine recognizable modes.  Modes describe *how* people go about realizing insights.  (Read more about the programmatic research and formal academic grounding and discussion of the modes here: https://www.researchgate.net/publication/235971352_A_Taxonomy_of_Enterprise_Search_and_Discovery) By analogy to languages, modes are the 'verbs' of discovery activity.  When applied to the practical questions of product strategy and development, the modes of discovery allow one to identify what kinds of analytical activity a product, platform, or solution needs to support across a spread of usage scenarios, and then make concrete and well-informed decisions about every aspect of the solution, from high-level capabilities, to which specific types of information visualizations better enable these scenarios for the types of data users will analyze. The modes are a powerful generative tool for product making, but if you've spent time with young children, or had a really bad hangover (or both at the same time...), you understand the difficult of communicating using only verbs.  So I'm happy to share that we've found traction on another facet of the deep structure of discovery and business analytics.  Continuing the language analogy, we've identified some of the ‘nouns’ in the language of discovery: specifically, the consistently recurring aspects of a business that people are looking for insight into.  We call these discovery Subjects, since they identify *what* people focus on during discovery efforts, rather than *how* they go about discovery as with the Modes. Defining the collection of Subjects people repeatedly focus on allows us to understand and articulate sense making needs and activity in more specific, consistent, and complete fashion.  In combination with the Modes, we can use Subjects to concretely identify and define scenarios that describe people’s analytical needs and goals.  For example, a scenario such as ‘Explore [a Mode] the attrition rates [a Measure, one type of Subject] of our largest customers [Entities, another type of Subject] clearly captures the nature of the activity — exploration of trends vs. deep analysis of underlying factors — and the central focus — attrition rates for customers above a certain set of size criteria — from which follow many of the specifics needed to address this scenario in terms of data, analytical tools, and methods. We can also use Subjects to translate effectively between the different perspectives that shape discovery efforts, reducing ambiguity and increasing impact on both sides the perspective divide.  For example, from the language of business, which often motivates analytical work by asking questions in business terms, to the perspective of analysis.  The question posed to a Data Scientist or analyst may be something like “Why are sales of our new kinds of potato chips to our largest customers fluctuating unexpectedly this year?” or “Where can innovate, by expanding our product portfolio to meet unmet needs?”.  Analysts translate questions and beliefs like these into one or more empirical discovery efforts that more formally and granularly indicate the plan, methods, tools, and desired outcomes of analysis.  From the perspective of analysis this second question might become, “Which customer needs of type ‘A', identified and measured in terms of ‘B’, that are not directly or indirectly addressed by any of our current products, offer 'X' potential for ‘Y' positive return on the investment ‘Z' required to launch a new offering, in time frame ‘W’?  And how do these compare to each other?”.  Translation also happens from the perspective of analysis to the perspective of data; in terms of availability, quality, completeness, format, volume, etc. By implication, we are proposing that most working organizations — small and large, for profit and non-profit, domestic and international, and in the majority of industries — can be described for analytical purposes using this collection of Subjects.  This is a bold claim, but simplified articulation of complexity is one of the primary goals of sensemaking frameworks such as this one.  (And, yes, this is in fact a framework for making sense of sensemaking as a category of activity - but we’re not considering the recursive aspects of this exercise at the moment.) Compellingly, we can place the collection of subjects on a single continuum — we call it the Sensemaking Spectrum — that simply and coherently illustrates some of the most important relationships between the different types of Subjects, and also illuminates several of the fundamental dynamics shaping business analytics as a domain.  As a corollary, the Sensemaking Spectrum also suggests innovation opportunities for products and services related to business analytics. The first illustration below shows Subjects arrayed along the Sensemaking Spectrum; the second illustration presents examples of each kind of Subject.  Subjects appear in colors ranging from blue to reddish-orange, reflecting their place along the Spectrum, which indicates whether a Subject addresses more the viewpoint of systems and data (Data centric and blue), or people (User centric and orange).  This axis is shown explicitly above the Spectrum.  Annotations suggest how Subjects align with the three significant perspectives of Data, Analysis, and Business that shape business analytics activity.  This rendering makes explicit the translation and bridging function of Analysts as a role, and analysis as an activity. Subjects are best understood as fuzzy categories [http://georgelakoff.files.wordpress.com/2011/01/hedges-a-study-in-meaning-criteria-and-the-logic-of-fuzzy-concepts-journal-of-philosophical-logic-2-lakoff-19731.pdf], rather than tightly defined buckets.  For each Subject, we suggest some of the most common examples: Entities may be physical things such as named products, or locations (a building, or a city); they could be Concepts, such as satisfaction; or they could be Relationships between entities, such as the variety of possible connections that define linkage in social networks.  Likewise, Events may indicate a time and place in the dictionary sense; or they may be Transactions involving named entities; or take the form of Signals, such as ‘some Measure had some value at some time’ - what many enterprises understand as alerts.   The central story of the Spectrum is that though consumers of analytical insights (represented here by the Business perspective) need to work in terms of Subjects that are directly meaningful to their perspective — such as Themes, Plans, and Goals — the working realities of data (condition, structure, availability, completeness, cost) and the changing nature of most discovery efforts make direct engagement with source data in this fashion impossible.  Accordingly, business analytics as a domain is structured around the fundamental assumption that sense making depends on analytical transformation of data.  Analytical activity incrementally synthesizes more complex and larger scope Subjects from data in its starting condition, accumulating insight (and value) by moving through a progression of stages in which increasingly meaningful Subjects are iteratively synthesized from the data, and recombined with other Subjects.  The end goal of  ‘laddering’ successive transformations is to enable sense making from the business perspective, rather than the analytical perspective.Synthesis through laddering is typically accomplished by specialized Analysts using dedicated tools and methods. Beginning with some motivating question such as seeking opportunities to increase the efficiency (a Theme) of fulfillment processes to reach some level of profitability by the end of the year (Plan), Analysts will iteratively wrangle and transform source data Records, Values and Attributes into recognizable Entities, such as Products, that can be combined with Measures or other data into the Events (shipment of orders) that indicate the workings of the business.  More complex Subjects (to the right of the Spectrum) are composed of or make reference to less complex Subjects: a business Process such as Fulfillment will include Activities such as confirming, packing, and then shipping orders.  These Activities occur within or are conducted by organizational units such as teams of staff or partner firms (Networks), composed of Entities which are structured via Relationships, such as supplier and buyer.  The fulfillment process will involve other types of Entities, such as the products or services the business provides.  The success of the fulfillment process overall may be judged according to a sophisticated operating efficiency Model, which includes tiered Measures of business activity and health for the transactions and activities included.  All of this may be interpreted through an understanding of the operational domain of the businesses supply chain (a Domain).   We'll discuss the Spectrum in more depth in succeeding posts.

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• Oracle SOA Suite - Highlighted Travel and Transportation Customer References

  - by Bruce Tierney

  0 0 1 1137 6483 - 54 15 7605 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Next in this series on industry-specific highlights of Oracle SOA Suite customers is the Travel and Transportation industry.  If you are in the travel or transportation industry, take a look at how these Oracle SOA Suite integration customers have addressed common business requirements to enable better customer service, lower costs, and deliver new business services. For example, All Nippon Airways (ANA) has significantly lowered management costs associated with their hybrid on-premise/cloud ticketing system deployments for domestic and international flights. Their lead-time for changes or new applications has been greatly reduced compared to their old mainframe-based systems, enabling ANA to rapidly develop new services in response to changing market needs. Another example is Schneider National, a leading provider of truckload logistics, and how they have integrated Oracle E-Business Suite, Siebel CRM, Oracle Transportation Management and customers applications using Oracle SOA Suite. Schneider National has 400 BPEL processes that generate over 60 million composite instances over five SOA clusters.  Take a deeper look into any of these case studies, videos, and Oracle Magazine articles that closely align with your industry:  Customers fly and airline succeeds with an IT transformation. Company:  All Nippon Airways  Customer Oracle or Profit Magazine Article   |   Travel and Transportation   |   Published on January 06, 2014 Any successful business must ensure ongoing customer satisfaction, respond to increased competition, and minimize costs. Running a successful airline in today’s economic climate requires all of those things, as well a... Openmatics Revolutionizes Fleet Management with Standards-Based Vehicle Telematics Platform New Company:  Openmatics s.r.o.  Customer Snapshot   |   Automotive   |   Published on May 20, 2014 Openmatics uses Oracle WebCenter Portal and Oracle Application Development Framework as a foundation for Openmatics, a vehicle telematics service for next-generation fleet management. It integrated its own app shop wi... Future Proof: To keep pace with mobile, social, and location-based services, smart technologists are using middleware to innovate Company:  SFpark  Customer Oracle or Profit Magazine Article   |   Professional Services   |   Published on August 01, 2012 Oracle Fusion Middleware is at the heart of a recently completed and very ambitious project to change how people handle the challenge of finding a parking space in San Francisco, California. “Parking is a universal is... Globalia Corporación Empresarial Accelerates Hotel Bookings, Boosts Sales by 40% with In-Memory Data Grid Solution Company:  Globalia Corporación Empresarial S.A.  Customer Snapshot   |   Travel and Transportation   |   Published on April 29, 2013 Globalia Corporación Empresarial S.A. deployed Oracle Coherence to reengineer the group’s core system for hotel bookings, now serving booking requests involving 80 hotels within an average response time of 100 millise... Choice Hotels Uses Oracle SOA Suite and Oracle BPM Suite to Modernize Global IT Architecture Company:  Choice Hotels  Press Release   |   Travel and Transportation   |   Published on August 07, 2012 Choice Hotels International, one of the largest and most successful hotel franchises in the world, has implemented Oracle SOA Suite and Oracle BPM Suite. Sascar Consolidates Fleet Management Infrastructure and Accelerates Customers’ Data Access Company:  Sascar  Customer Case Study   |   Travel and Transportation   |   Published on February 07, 2014 Description – Sascar used Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud and Oracle WebLogic Suite 11g to consolidate fleet management and perform real-time vehicle tracking 4x faster. Directorate General of Civil Aviation Streamlines Key Aviation Applications Access, Improves Productivity and Reduces Maintenance Costs Company:  Directorate General of Civil Aviation (DGAC)  Customer Snapshot   |   Travel and Transportation   |   Published on May 24, 2013 With Oracle Fusion Middleware, the Directorate General of Civil Aviation (DGAC) provided its 12,500 employees a virtual office environment that integrates team workspaces, business applications, and e-mails within a n... Schneider National Implements Next-Generation IT Infrastructure to Continue Leadership in Transportation and Logistics Industry Company:  Schneider National, Inc.  Customer Snapshot   |   Travel and Transportation   |   Published on February 26, 2013 Schneider National, Inc. deployed Oracle applications, Oracle Fusion Middleware, and Oracle development tools as the foundation for its next-generation IT environment, which is driving new levels of efficiency, profit... DGAC Cuts Subscription Costs with Oracle Company:  DGAC  Video   |   Travel and Transportation   |   Published on October 31, 2012 Using Oracle WebCenter Portal, Oracle SOA Suite, and Oracle Exalogic, DGAC reduces the cost of subscriptions to newsletters and provide to its 12,500 employees a collaborative workspace portal. Asiana Airlines Builds PIP System with Oracle Solutions Company:  Asiana Airlines  Video   |   Travel and Transportation   |   Published on July 26, 2012 With Oracle Exalogic and the Oracle SOA Suite, Asiana Airlines builds a passenger service integrated platform providing various services such as integration between its interface and internal systems and a data wareho... Choice Hotels Reduces Time to Market with Oracle WebCenter Company:  Choice Hotels  Video   |   Travel and Transportation   |   Published on April 11, 2014 Using Oracle WebCenter and Oracle SOA standardization, Choice Hotels consolidated multiple platforms, reduced IT dependency and realized tremendous benefits in total cost of ownership and faster time to market support... An Interview with Schneider National's Judy Lemke Company:  Schneider National  Video   |   Travel and Transportation   |   Published on December 17, 2013 Judy Lemke talks with Mark Sunday about the challenges Schneider National faced and how they overcame them through a companywide transformational change. For more details on these case studies, you can use this pre-filtered search on “Travel and Transportation” / “Middleware” / “Service Oriented Architecture” or browse on your own at www.oracle.com/customers

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• Oracle Fusion Applications: Changing the Game

  - by kellsey.ruppel(at)oracle.com

  Originally posted in the Oracle Profit Magazine, November 2010 Edition. When the order processing system red-flags a customer's credit status, the IT department doesn't get the customer's call. When a supplier misses a delivery date for a key automotive assembly, it's not the CIO who has to answer for the error. Knowledge workers (known in IT circles as "users") are on the front lines when an exception occurs in an established business process. They're also the ones who study sales trends to decide when to open a new store in an up-and-coming neighborhood, which products are most profitable, how employee skill sets are evolving, and which suppliers are most efficient. In short, knowledge workers are masters of business as unusual. Traditional enterprise resource planning (ERP) systems and other familiar enterprise applications excel at automating, managing, and executing standard business processes. These programs shine when everything goes as planned. Life gets even trickier when a traditional application needs to be extended with a new service or an extra step is added to a business process when new products are brought to market, divisions are merged, or companies are acquired. Monolithic applications often need the IT department to step in and make the necessary adjustments--incurring additional costs and delays. Until now. When Oracle unveiled the much-anticipated family of Oracle Fusion Applications at Oracle OpenWorld in September 2010, knowledge workers in particular had a lot to cheer about. Business users will soon have ready access to analytical information and collaboration tools in the context of what they are working on, so they can make better decisions when problems or opportunities arise. Additionally, the Oracle Fusion Applications platform will make it easy for business users to tweak processes, create new capabilities, and find information, often without the need for IT department assistance and while still following company guidelines. And IT leaders will be happy to hear about new deployment options, guided implementation and setup tools, and cost-saving management capabilities. Just as important, the underlying technologies in Oracle Fusion Applications will allow organizations to choose among their existing investments and next-generation enterprise applications so they can introduce innovations at a pace that makes the most business and financial sense. "Oracle Fusion Applications are architected so you don't have to do rip and replace," says Jim Hayes, managing director of the consulting firm Accenture. "That's very important for creating a business case that will get through the steering committee and be approved by the board. It shows you can drive value and make a difference in the near term." For these and other reasons, analysts and early adopters are calling Oracle Fusion Applications a game changer for enterprise customers. The differences become apparent in three key areas: the way we innovate, work, and adopt technology. Game Changer #1: New Standard for InnovationChange is a constant challenge for most businesses, whether the catalysts are market dynamics, new competition, or the ever-expanding regulatory environment. And, in an ongoing effort to differentiate, business leaders are constantly looking for new ways to do business, serve constituents, and bring new products and services to market. In addition, companies face significant costs to keep their applications up-to-date. For example, when a company adds new suppliers to a procurement system, the IT shop typically has to invest time, effort, and even consulting fees for custom integrations that allow various ERP systems to communicate with each other. Oracle Fusion Applications were built on Web services and a modular SOA foundation to ease customizations and integration activities among all applications--whether from Oracle or another vendor. Interfaces and updates written in ubiquitous Java, rather than a proprietary coding language, allow organizations to tap into existing in-house technical skills rather than seek expensive outside specialists. And with SOA, organizations can extend a feature set or integrate with other SOA environments by combining Web services such as "look up customer" into a new business process managed by the BPEL orchestration engine. Flexibility like this has long-term implications. "Because users capture these changes at a higher metadata layer, not in the application's code, changes and additions are protected even as new versions of Oracle Fusion Applications are released," says Steve Miranda, senior vice president of applications development at Oracle. "This is a much more sustainable approach because you don't incur costly customizations that prevent upgrades and other innovations." And changes are easier to make: if one change is made in the metadata, that change is automatically reflected throughout the application interface, business intelligence, business process, and business logic. Game Changer #2: New Standard for WorkBoosting productivity comes down to doing the basics right: running business processes more efficiently and managing exceptions more effectively, so users can accomplish more in the course of a day or spend more quality time with the most profitable customers. The fastest way to improve process efficiency is to reduce the number of steps it takes to execute common tasks, such as ordering office equipment from an internal procurement system. Oracle Fusion Applications will deliver a complete role-based user experience with business intelligence and collaboration capabilities provided in the context of the work at hand. "We created every Oracle Fusion Applications screen by asking 'What does the user need to know?' 'What does he or she need to do?' and 'Who do they need to work with to get the job done?'" Miranda explains. So when the sales department heads need new laptops, the self-service procurement screen will not only display a list of approved vendors and configurations, but also a running list of reviews by coworkers who recently purchased the various models. Embedded intelligence may also display prevailing delivery lead times based on actual order histories, not the generic shipping dates vendors may quote. The pervasive business intelligence serves many other business activities across all areas of the enterprise. For example, a manager considering whether to promote a direct report can see the person's employee profile, with a salary history, appraisal summaries, and a rundown of skills and training. This approach to business intelligence also has implications for supply chain management. "One of the challenges at Ingersoll Rand is lack of visibility in our supply chain," says Mike Macrie, global director of enterprise applications for global industrial firm Ingersoll Rand. "Oracle Fusion Applications are going to provide the embedded intelligence to give us that visibility and give us the ability to analyze those orders at any point in our supply chain." Oracle Fusion Applications will also create a "role-based user experience" that displays a work list of events that need attention, based on user job function. Role awareness guides users with daily lists of action items and exceptions. So a credit manager may see seven invoices with discounts that are about to expire or 12 suppliers that have been put on hold because credit memos are awaiting approval. Individualization extends to the search capabilities of Oracle Fusion Applications. The platform uses Web-style search screens powered by an Oracle enterprise search engine, with a security framework that filters search results so individuals will only see the internal information they're authorized to access. A further aid to productivity is Oracle Fusion Applications' integration with Web 2.0 collaboration and social networking resources for business environments. Hover-over text will reveal relevant contact information whenever the name of a person appears in an Oracle Fusion Application. Users can connect via an online chat, phone call, or instant message without leaving the main application, reducing the time required for an accounts payable staffer to resolve a mismatch between an invoiced charge and the service record, for example. Addresses of suppliers, customers, or partners will also initiate hover-over text to show contact details and Web-based maps. Finally, Oracle Fusion Applications will promote a new way of working with purpose-driven communities that can bring new efficiencies to everything from cultivating sales leads to managing new projects. As soon as a lead or project materializes, the applications will automatically gather relevant participants into an online community that shares member contact information, schedules, discussion forums, and Wiki pages. "Oracle Fusion Applications will allow us to take it to the next level with embedded Web 2.0 tools and the embedded analytics," says Steve Printz, CIO and vice president, supply chain management, at window-and-door manufacturer Pella. "[This] allows those employees today who are processing transactions to really contribute to the success of the company and become decision-makers." Game Changer #3: New Standard for Technology AdoptionAs IT becomes a dominant component of how businesses run and compete, organizations need to lower the cost of implementing applications and introducing new application features. In the past, rolling out new code often required creating a test bed system, moving beta code to a separate system for user feedback, and--once all the revisions were made--moving version one of the software onto production systems, where business users could finally get the needed new features. Oracle Fusion Applications will use a dedicated setup manager application to streamline this process. First, the setup manager will help scope out the project, querying users about their requirements. "From those questions and answers we determine the steps and the order of those steps that will enable that task," Miranda says. Next, system utilities will assign tasks to owners, track completion status, and monitor the overall status of a programming effort. Oracle Fusion Applications can then recommend Web services that allow users to migrate setup choices and steps across all the various deployments of the application. Those setup capabilities automate the migration from test systems to production systems, as well as between different business units that may be using the same application. "The self-service ability of the setup manager helps business users change setups with very little intervention from the IT team," says Ravi Kumar, vice president at IT services company Infosys. "That to me is a big difference from how we've viewed enterprise applications before." For additional flexibility, organizations will be able to adopt Oracle Fusion Applications modules in either of two modes: a single-instance alternative uses one database for all Oracle Fusion Applications, while a "pillar mode" creates separate databases to underpin each application. This means IT departments running any one of Oracle's applications or even third-party applications can plug Oracle Fusion Applications modules into their environment and see additional business value created on top of their existing systems. And Oracle Fusion Applications offer a hybrid approach to deployment. The applications are all software-as-a-service-ready, so customers can choose on-premises, public or private cloud, or a combination of these to suit their business needs. It's that combination of flexibility and a roadmap for the future that may be the biggest game changer of all. "The Oracle Fusion Applications architecture allows us to migrate our company at a pace that's consistent with our business strategy, whereas before we might have had to do it with a massive upgrade," says Macrie of Ingersoll Rand. "We're looking forward to that architecture to really give us more flexibility in how we migrate over time." For More InformationUser Input Key to the Success of Oracle Fusion ApplicationsTransforming Coexistence into Strategic ValueUnder the HoodOracle Fusion ApplicationsOracle Service-Oriented Architecture  

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• Oracle OpenWorld Preview: Oracle WebCenter Sessions You Won’t Want to Miss

  - by Christie Flanagan

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This week on the WebCenter blog, we’ll focus in on the sessions you definitely don’t want to miss while you’re in San Francisco next week.  Monday, October 1 will be a day focused on strategy.  Here are the sessions you want to add to your calendar: CON8268 - Oracle WebCenter Strategy: Engaging Your Customers. Empowering Your Business Monday, Oct 1, 10:45 AM - 11:45 AM - Moscone West – 3001 Start things off with Oracle WebCenter’s Christian Finn, Senior Director of Evangelism and Roel Stalman, VP of Product Management to learn more about the Oracle WebCenter strategy, and to understand where Oracle is taking the platform to help companies engage, customers, empower employees, and enable partners. This session will also feature Richard Backx, Business IT Architect/Consultant, for the Dutch telecom, KPN. Richard has played a key role in the roll-out of WebCenter products for KPN’s multibrand portals with a specific focus on creating the best customer journey platform for all the company’s digital channels. Business success starts with ensuring that everyone is engaged with the right people and the right information and can access what they need through the channel of their choice—web, mobile, or social. Are you giving customers, employees, and partners the best-possible experience? Come learn how you can! Dig deeper into WebCenter’s strategy for its ECM, portal, web experience management and social collaboration in the following sessions: CON8270 - Oracle WebCenter Content Strategy and Vision Monday, Oct 1, 12:15 PM - 1:15 PM - Moscone West – 3001 Oracle WebCenter Content provides a strategic content infrastructure for managing documents, images, e-mails, and rich media files. With a single repository, organizations can address any content use case, such as accounts payable, HR onboarding, document management, compliance, records management, digital asset management, or Website management. In this session, learn about future plans for how Oracle WebCenter will address new use cases as well as new integrations with Oracle Fusion Middleware and Oracle Applications, leveraging your investments by making your users more productive and error-free. CON8269 - Oracle WebCenter Sites Strategy and Vision Monday, Oct 1, 1:45 PM - 2:45 PM - Moscone West - 3009 Oracle’s Web experience management solution, Oracle WebCenter Sites, enables organizations to use the online channel to drive customer acquisition and brand loyalty. It helps marketers and business users easily create and manage contextually relevant, social, interactive online experiences across multiple channels on a global scale. In this session, learn about future plans for how Oracle WebCenter Sites will provide you with the tools, capabilities, and integrations you need in order to continue to address your customers’ evolving requirements for engaging online experiences and keep moving your business forward. CON8271 - Oracle WebCenter Portal Strategy and Vision Monday, Oct 1, 3:15 PM - 4:15 PM - Moscone West - 3001 To innovate and keep a competitive edge, organizations need to leverage the power of agile and responsive Web applications. Oracle WebCenter Portal enables you to do just that, by delivering intuitive user experiences for enterprise applications to drive innovation with composite applications and mashups. Attend this session to learn firsthand from Oracle WebCenter Portal customers like the Los Angeles Department of Water and Power, extend the value of existing enterprise applications, business processes, and content; delivers a superior business user experience; and maximizes limited IT resources. CON8272 - Oracle Social Network Strategy and Vision Monday, Oct 1, 4:45 PM - 5:45 PM - Moscone West - 3001 One key way of increasing employee productivity is by bringing people, processes, and information together—providing new social capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter provides a user engagement platform with social and collaborative technologies to empower business users to focus on their key business processes, applications, and content in the context of their role and process. Attend this session to hear how the latest social capabilities in Oracle Social Network are enabling organizations to transform themselves into social businesses.Attention WebCenter Customers: Last Day to RSVP for WebCenter Customer Appreciation Reception Oracle WebCenter partners Fishbowl Solutions, Fujitsu, Keste, Mythics, Redstone Content Solutions, TEAM Informatics, and TekStream invite Oracle WebCenter customers to a private cocktail reception at one of San Francisco's finest hotels. Please join us and fellow Oracle WebCenter customers for hors d'oeuvres and cocktails at this exclusive reception. Don't miss this opportunity to meet and talk with executives from Oracle WebCenter product management and product marketing, and premier Oracle WebCenter partners. We look forward to seeing you! RSVP today.

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• Your Day-by-Day Guide to Agile PLM at Oracle OpenWorld 2012

  - by Kerrie Foy

  This year’s Oracle OpenWorld conference is nearly here, and we’re all excited about what we have planned! With five days of activities and customer presenters from market leaders and top innovators like The Coca-Cola Company, Starbucks, JDSU, Facebook, GlobalFoundries, and more, this is an event you don't want to miss. I've compiled this day-by-day guide to help anyone keep track of all the “Product Lifecycle Management and Product Value Chain” sessions and activities at OpenWorld 2012, September 30 – October 4 in San Francisco, California.  Monday, October 1 There are great networking activities on Sunday September 30, but PLM specific sessions start after general conference keynotes on Monday, October 1 at 10:45 a.m. at the InterContinental Hotel in room Telegraph Hill. In fact, most of our sessions this year will be held in this room, which is still close to the conference keynotes in Moscone, but just far enough away to allow some focused networking and discussions.   This first session, 10:45 – 11:45 a.m. is a joint session with the Agile and AutoVue teams, entitled “Streamline PLM Design-to-Manufacturing Processes with AutoVue Visualization Soltuions” featuring presenters from Oracle as well as joint AutoVue and Agile PLM customer GlobalFoundries. In the following 12:15 – 1:15 p.m. slot, there are two sessions to choose from, so if you have a team of representatives attending OpenWorld, you may consider splitting up to catch both of these: a) Our General Session will be held in the InterContinental Hotel Ballroom C, which will cover our complete enterprise PLM strategy, product updates, and roadmaps. It’s our pleasure to feature a customer keynote presentation from Chris Bedi, CIO, and Rajeev Sethi, Director IT Business Engagement, of JDSU. b) A focused session on integrating PLM with Engineering and Supply Chain Systems will be held on the second floor of Moscone West (next to the InterContinental) in room 2022. Join to discover how these types of integrations help companies manage common and integrated design information across all MCAD, ECAD, and software components. After a lunch break and perhaps a visit to the Demogrounds in Moscone West, select from two product roadmap sessions in the next time slot (3:15 – 4:15 p.m.): an Agile 9.3.x session located in the InterContinental’s Ballroom C, and an Agile PLM for Process session located back in the InterContinental’s Telegraph Room. Both sessions will have strong content around each product line’s latest releases, vision, and customer examples. We are very pleased to feature Daniel Soosai of Facebook in the A9 session and Vinnie D’Agostino of The Coca-Cola Company in the PLM for Process session. Afterwards, hang in there for one last session of the day from 4:45 – 5:45 p.m.; it’s an insightful discussion on leveraging Agile PLM as the Foundation for Enterprise Quality Management, and it’s sure to be one of the best. In the Telegraph Room, this session will feature Oracle experts, partner co-presenter David Bartlett from CPG Solutions, and customer co-presenter Thomas Crowe, CIO of PL Developments. Hear their experience around implementing collaborative, integrated solutions to ensure effective knowledge transfer throughout an organization, and how to perform analysis in real time to resolve product quality issues swiftly and efficiently. On Monday evening there will be plenty of industry, product, and partner dinners, so take advantage of all the networking opportunities and catch some great tunes at the 5 day Oracle OpenWorld Music Festival! Tuesday, October 2 Tuesday starts early with a special PLM Networking Brunch, sponsored by several partners, from 8:30 a.m. – 10:30 a.m. at the B Restaurant that sits atop Yerba Buena Gardens. You’ll have the unique opportunity to meet with like-minded industry peers and a PLM partner to discuss a topic of your choosing while enjoying a delicious meal. Registration is required, so to inquire about attending this brunch, please email Terri.Hiskey-AT-oracle.com. After wrapping up your conversations over brunch, head over to the Marriott Marquis in the Nob Hill CD room for a chance to experience the Oracle Product Lifecycle Analytics solution in a Hands-On Lab, open from 10:15 a.m. – 12:45 p.m. Experts will be there to answer your questions. Back in the InterContinental Hotel’s Telegraph room, the session on “Ideation and Requirements Management: Capturing the Voice of the Customer” begins at 11:45 a.m. – 12:45 p.m. This may be the session for you if you’re struggling with challenges like too many repositories of customer needs, requests, and ideas; limited visibility into which ideas are being advanced by customers and field resources; or if you’re unable to leverage internal expertise to expose effort and potential risks. This session will discuss how Agile PLM can help you overcome ideation challenges to deliver the right products to their targeted markets and fulfill customer desires. Next, from 1:15 – 2:15 p.m. join us for a session on Managing Profitable Innovation with Oracle Product Lifecycle Analytics. If you missed the Hands-on Lab, have more questions, or simply want to be inspired by the product’s forward-thinking vision and capabilities, this is a great opportunity to meet the progressive-minded executives behind the application. After this session, it may be a good opportunity to swing by the Demogrounds in Moscone West and visit the Agile PLM demos at exhibit booths #81 for Agile PLM for Discrete Manufacturing, #70 for Agile PLM for Process, and #82 for AutoVue and Agile PLM Enterprise Visualization. Check out the related Supply Chain Management booths close by if you’re interested - here's the map. There’s always lots to see and do around the exhibit area. But don’t forget the last session of the day from 5:00 p.m. – 6:00 p.m. in Telegraph Hill on Managing Product Innovation and Compliance in Life Science Companies, a “must-see” if you’re in this industry. Launching innovative products quickly is already a high-stakes challenge, but companies in the life sciences industry face uniquely severe consequences when new products don’t perform or comply as required. In recent years, more and more regulations have become mandatory, and new ones, such as REACH, are currently going into effect for several companies. Customer presenters from pharmaceutical leader Eli Lilly will share how they’ve leveraged Agile PLM to deliver high-quality, innovative products in a fast-paced, heavily regulated market environment. Tuesday evening unwind at the Supply Chain Management Reception from 6:00 – 8:00 p.m. at the premier boutique Roe Nightclub and Lounge, which is located about three blocks down on Howard Street (on the other side of Moscone from the InterContinental Hotel). Registration is required. Click here for the details.   Wednesday, October 3 We have another full line-up on Wednesday, so be ready for an action-packed day. We start with a session at 10:15 – 11:15 a.m. in the Telegraph Room where we have a session on “PLM for Consumer Products: Building an Engine for Quality and Innovation” with featured presenters from Starbucks and partner Kalypso. This is a rare opportunity to learn directly from Starbucks how they instill quality and innovation throughout their organization, products, and processes, leveraging PLM disciplines with strong support from their partner.  If you’re not in the consumer products industry, we recommend attending another session at 10:15 – 11:15 a.m. in Moscone West room 3005: “Eco-Enterprise Innovation Awards and the Business Case for Sustainability” featuring Jeff Henley, Oracle’s Chairman of the Board and Jon Chorley, Chief Sustainability Officer. Oracle will honor select customers with Oracle’s Eco-Enterprise Innovation award, which recognizes customers and their respective partners who rely on Oracle products to support their green business practices to reduce their environmental impact while improving business efficiencies and reducing costs. The awards presentation is followed by a panel discussion with customers and Oracle executives, who describe how these award-winning organizations are embracing environmental initiatives as a central part of their business strategy and how information technology plays a pivotal role. Next at 11:45 a.m. – 12:45 p.m. in Telegraph Hill attend our session devoted to exploring Product Lifecycle Management’s role in Software Lifecycle Management. This is a thought leadership session with Oracle experts in the field on the importance of change management, and we’ll discuss how Oracle has for years leveraged Agile PLM to develop Agile PLM. If software lifecycle management doesn’t apply to your business or you’d rather engage in some lively one-on-one discussions, we also have a “Supply Chain Meet the Experts” session in Moscone West Room 2001A. Product experts, thought leaders and executives will be on hand to discuss your questions/topics, so come prepared. This session tends to fill up fast so try to get in early. At 1:15 – 2:15 p.m. join us back in Telegraph Hill for a session focused on leveraging the Agile Product Portfolio Management application as the Product Development Master Schedule to improve efficiencies, optimize resources, and gain visibility across projects enterprise-wide to improve portfolio profitability. Customer presenters from Broadcom will explain how they’ve leveraged the product to enable a master schedule with enterprise-level, phase-gate program and project collaboration and resource optimization. Again in Telegraph Hill from 3:30 – 4:30 p.m. we have an interesting session with leading semiconductor customer LSI and partner Kalypso on how LSI leveraged Agile PLM to advance from homegrown applications to complete Product Value Chain Management. That type of transition can be challenging, and LSI details how they were able to achieve their goals and the value they gained along the journey – a fascinating account for any company interested in leveraging best practices to innovate their business processes and even end products. Lastly, we’ll wrap up in Telegraph Hill from 5:00 – 6:00 p.m. with a session on “Ensuring New Product Success by Achieving Excellence in New Product Introduction.” This is a cross-industry session, guaranteed to deliver insight in the often elusive practice of creating winning products, and we’re very excited about. According to IDC Manufacturing Insights analyst Joe Barkai, “Product Failures are not necessarily a result of bad ideas…they are a result of suboptimal decisions.” We’ll show you how to wire your business processes to enhance decision-making and maximize product potential. Now, quickly hit your hotel room to freshen up and then catch one of the many complimentary shuttles to the much-anticipated Oracle Customer Appreciation Event on Treasure Island. We have a very exciting show planned – check out what’s in store here. Thursday, October 4 PLM has a light schedule on Thursday this year with just one session, but this again is one of our best sessions on managing the Product Value Chain: at 11:15 a.m – 12:15 p.m.in Telegraph Hill, it’s a customer and partner driven session with Sonoco Products and Deloitte telling their story about how to achieve integrated change control by interfacing Agile PLM with Oracle E-Business Suite. Sonoco Products, a global manufacturer of consumer and industrial packaging materials, with its systems integrator, Deloitte, is doing this by implementing prebuilt integration (Oracle Design-to-Release Integration Pack for Agile Product Lifecycle Management for Process and Oracle Process) to integrate Agile with Oracle Product Hub/Oracle Product Information Management and Oracle E-Business Suite. This session presents a case study of how Sonoco is leveraging this solution to improve data quality and build a framework for stronger master data governance. Even though that ends our PLM line-up at OpenWorld, there will still be many sessions and activities at the conference, so visit the Oracle OpenWorld website to review agendas and build your schedule. And of course, download and bring this guide and the latest version of the Agile PLM Focus-On Document (available soon!). San Francisco is a wonderful city to explore, and we’re glad you’re considering joining the Agile PLM team at Oracle OpenWorld!  I hope to see you there! Follow me before the conference and on site for real-time updates about #OOW12 on Twitter @Kerrie_Foy or @AgilePLM.

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• This is the End of Business as Usual...

  - by Michael Snow

  This week, we'll be hosting our last Social Business Thought Leader Series Webcast for 2012. Our featured guest this week will be Brian Solis of Altimeter Group. As we've been going through the preparations for Brian's webcast, it became very clear that an hour's time is barely scraping the surface of the depth of Brian's insights and analysis. Accordingly, in the spirit of sharing Brian's perspective for all of our readers, we'll be featuring guest posts all this week pulled from Brian's larger collection of blog postings on his own website. If you like what you've read here this week, we highly recommend digging deeper into his tome of wisdom. Guest Post by Brian Solis, Analyst, Altimeter Group as originally featured on his site with the minor change of the video addition at the beginning of the post. This is the End of Business as Usual and the Beginning of a New Era of Relevance - Brian Solis, Principal Analyst, Altimeter Group The Times They Are A-Changin’ Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’. - Bob Dylan I’m sure you are wondering why I chose lyrics to open this article. If you skimmed through them, stop here for a moment. Go back through the Dylan’s words and take your time. Carefully read, and feel, what it is he’s saying and savor the moment to connect the meaning of his words to the challenges you face today. His message is as important and true today as it was when they were first written in 1964. The tide is indeed once again turning. And even though the 60s now live in the history books, right here, right now, Dylan is telling us once again that this is our time to not only sink or swim, but to do something amazing. This is your time. This is our time. But, these times are different and what comes next is difficult to grasp. How people communicate. How people learn and share. How people make decisions. Everything is different now. Think about this…you’re reading this article because it was sent to you via email. Yet more people spend their online time in social networks than they do in email. Duh. According to Nielsen, of the total time spent online 22.5% are connecting and communicating in social networks. To put that in perspective, the time spent in the likes of Facebook, Twitter, and Youtube is greater than online gaming at 9.8%, email at 7.6% and search at 4%. Imagine for a moment if you and I were connected to one another in Facebook, which just so happens to be the largest social network in the world. How big? Well, Facebook is the size today of the entire Internet in 2004. There are over 1 billion people friending, Liking, commenting, sharing, and engaging in Facebook…that’s roughly 12% of the world’s population. Twitter has over 200 million users. Ever hear of tumblr? More time is spent on this popular microblogging community than Twitter. The point is that the landscape for communication and all that’s affected by human interaction is profoundly different than how you and I learned, shared or talked to one another yesterday. This transformation is only becoming more pervasive and, it’s not going back. Survival of the Fitting But social media is just one of the channels we can use to reach people. I must be honest. I’m as much a part of tomorrow as I am of yesteryear. It’s why I spend all of my time researching the evolution of media and its impact on business and culture. Because of you, I share everything I learn in newsletters, emails, blogs, Youtube videos, and also traditional books. I’m dedicated to helping everyone not only understand, but grasp the change that’s before you. Technologies such as social, mobile, virtual, augmented, et al compel us adapt our story and value proposition and extend our reach to be part of communities we don’t realize exist. The people who will keep you in business or running tomorrow are the very people you’re not reaching today. Before you continue to read on, allow me to clarify my point of view. My inspiration for writing this is to help you augment, not necessarily replace, the programs you’re running today. We must still reach those whom matter to us in the ways they prefer to be engaged. To reach what I call the connected consumer of Geneeration-C we must too reach them in the ways they wish to be engaged. And in all of my work, how they connect, talk to one another, influence others, and make decisions are not at all like the traditional consumers of the past. Nor are they merely the kids…the Millennial. Connected consumers are representative across every age group and demographic. As you can see, use of social networks, media sharing sites, microblogs, blogs, etc. equally span across Gen Y, Gen X, and Baby Boomers. The DNA of connected customers is indiscriminant of age or any other demographic for that matter. This is more about psychographics, the linkage of people through common interests (than it is their age, gender, education, nationality or level of income. Once someone is introduced to the marvels of connectedness, the sensation becomes a contagion. It touches and affects everyone. And, that’s why this isn’t going anywhere but normalcy. Social networking isn’t just about telling people what you’re doing. Nor is it just about generic, meaningless conversation. Today’s connected consumer is incredibly influential. They’re connected to hundreds and even thousands of other like-minded people. What they experiences, what they support, it’s shared throughout these networks and as information travels, it shapes and steers impressions, decisions, and experiences of others. For example, if we revisit the Nielsen research, we get an idea of just how big this is becoming. 75% spend heavily on music. How does that translate to the arts? I’d imagine the number is equally impressive. If 53% follow their favorite brand or organization, imagine what’s possible. Just like this email list that connects us, connections in social networks are powerful. The difference is however, that people spend more time in social networks than they do in email. Everything begins with an understanding of the “5 W’s and H.E.” – Who, What, When, Where, How, and to What Extent? The data that comes back tells you which networks are important to the people you’re trying to reach, how they connect, what they share, what they value, and how to connect with them. From there, your next steps are to create a community strategy that extends your mission, vision, and value and it align it with the interests, behavior, and values of those you wish to reach and galvanize. To help, I’ve prepared an action list for you, otherwise known as the 10 Steps Toward New Relevance: 1. Answer why you should engage in social networks and why anyone would want to engage with you 2. Observe what brings them together and define how you can add value to the conversation 3. Identify the influential voices that matter to your world, recognize what’s important to them, and find a way to start a dialogue that can foster a meaningful and mutually beneficial relationship 4. Study the best practices of not just organizations like yours, but also those who are successfully reaching the type of people you’re trying to reach – it’s benching marking against competitors and benchmarking against undefined opportunities 5. Translate all you’ve learned into a convincing presentation written to demonstrate tangible opportunity to your executive board, make the case through numbers, trends, data, insights – understanding they have no idea what’s going on out there and you are both the scout and the navigator (start with a recommended pilot so everyone can learn together) 6. Listen to what they’re saying and develop a process to learn from activity and adapt to interests and steer engagement based on insights 7. Recognize how they use social media and innovate based on what you observe to captivate their attention 8. Align your objectives with their objectives. If you’re unsure of what they’re looking for…ask 9. Invest in the development of content, engagement 10. Build a community, invest in values, spark meaningful dialogue, and offer tangible value…the kind of value they can’t get anywhere else. Take advantage of the medium and the opportunity! The reality is that we live and compete in a perpetual era of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than our ability to adapt. This is why it’s our time to alter our course. We must connect with those who are defining the future of engagement, commerce, business, and how the arts are appreciated and supported. Even though it is the end of business as usual, it is the beginning of a new age of opportunity. The consumer revolution is already underway, and the question is: How do you better understand the role you play in this production as a connected or social consumer as well as business professional? Again, this is your time to define a new era of engagement and relevance. Originally written for The National Arts Marketing Project Connect with Brian via: Twitter | LinkedIn | Facebook | Google+ --- Note from Michael: If you really like this post above - check out Brian's TEDTalk and his thought process for preparing it in this post: 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} http://www.briansolis.com/2012/10/tedtalk-reinventing-consumer-capitalism-screw-business-as-usual/

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• OK - What now? How do we become a Social Business?

  - by Michael Snow

  We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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• 26 Days: Countdown to Oracle OpenWorld 2012

  - by Michael Snow

  Welcome to our countdown to Oracle OpenWorld! Oracle OpenWorld 2012 is just around the corner. In less than 26 days, San Francisco will be invaded by an expected 50,000 people from all over the world. Here on the Oracle WebCenter team, we’ve all been working to help make the experience a great one for all our WebCenter customers. For a sneak peak  – we’ll be spending this week giving you a teaser of what to look forward to if you are joining us in San Francisco from September 30th through October 4th. We have Oracle WebCenter sessions covering all topics imaginable. Take a look and use the tools we provide to build out your schedule in advance and reserve your seats in your favorite sessions.  That gives you plenty of time to plan for your week with us in San Francisco. If unfortunately, your boss denied your request to attend - there are still some ways that you can join in the experience virtually On-Demand. This year - we are expanding even more up North of Market Street and will be taking over Union Square as well. Check out this map of San Francisco to get a sense of how much of a footprint Oracle OpenWorld has grown to this year. With so much to see and so many sessions to learn from - its no wonder that people get excited. Add to that a good mix of fun and all of the possible WebCenter sessions you could attend - you won't want to sleep at all to take full advantage of such an opportunity. We'll also have our annual WebCenter Customer Appreciation reception - stay tuned this week for some more info on registration to make sure you'll be able to join us. If you've been following the America's Cup at all and believe in EXTREME PERFORMANCE you'll definitely want to take a look at this video from last year's OpenWorld Keynote. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Important OpenWorld Links:  Attendee / Presenters Toolkit Oracle Schedule Builder WebCenter Sessions (listed in the catalog under Fusion Middleware as "Portals, Sites, Content, and Collaboration" ) Oracle Music Festival - AMAZING Line up!!  Oracle Customer Appreciation Night -LOOK HERE!! Oracle OpenWorld LIVE On-Demand Here are all the WebCenter sessions broken down by day for your viewing pleasure. Monday, October 1st CON8885 - Simplify CRM Engagement with Contextual Collaboration Are your sales teams disconnected and disengaged? Do you want a tool for easily connecting expertise across your organization and providing visibility into the complete sales process? Do you want a way to enhance and retain organization knowledge? Oracle Social Network is the answer. Attend this session to learn how to make CRM easy, effective, and efficient for use across virtual sales teams. Also learn how Oracle Social Network can drive sales force collaboration with natural conversations throughout the sales cycle, promote sales team productivity through purposeful social networking without the noise, and build cross-team knowledge by integrating conversations with CRM and other business applications. CON8268 - Oracle WebCenter Strategy: Engaging Your Customers. Empowering Your Business Oracle WebCenter is a user engagement platform for social business, connecting people and information. Attend this session to learn about the Oracle WebCenter strategy, and understand where Oracle is taking the platform to help companies engage customers, empower employees, and enable partners. Business success starts with ensuring that everyone is engaged with the right people and the right information and can access what they need through the channel of their choice—Web, mobile, or social. Are you giving customers, employees, and partners the best-possible experience? Come learn how you can! ¶ HOL10208 - Add Social Capabilities to Your Enterprise Applications Oracle Social Network enables you to add real-time collaboration capabilities into your enterprise applications, so that conversations can happen directly within your business systems. In this hands-on lab, you will try out the Oracle Social Network product to collaborate with other attendees, using real-time conversations with document sharing capabilities. Next you will embed social capabilities into a sample Web-based enterprise application, using embedded UI components. Experts will also write simple REST-based integrations, using the Oracle Social Network API to programmatically create social interactions. ¶ CON8893 - Improve Employee Productivity with Intuitive and Social Work Environments Social technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. Forward-thinking organizations today need technologies and infrastructures to help them advance to the next level and integrate social activities with business applications to deliver a user experience that simplifies business processes and enterprise application engagement. Attend this session to hear from an innovative Oracle Social Network customer and learn how you can improve productivity with intuitive and social work environments and empower your employees with innovative social tools to enable contextual access to content and dynamic personalization of solutions. ¶ CON8270 - Oracle WebCenter Content Strategy and Vision Oracle WebCenter provides a strategic content infrastructure for managing documents, images, e-mails, and rich media files. With a single repository, organizations can address any content use case, such as accounts payable, HR onboarding, document management, compliance, records management, digital asset management, or Website management. In this session, learn about future plans for how Oracle WebCenter will address new use cases as well as new integrations with Oracle Fusion Middleware and Oracle Applications, leveraging your investments by making your users more productive and error-free. ¶ CON8269 - Oracle WebCenter Sites Strategy and Vision Oracle’s Web experience management solution, Oracle WebCenter Sites, enables organizations to use the online channel to drive customer acquisition and brand loyalty. It helps marketers and business users easily create and manage contextually relevant, social, interactive online experiences across multiple channels on a global scale. In this session, learn about future plans for how Oracle WebCenter Sites will provide you with the tools, capabilities, and integrations you need in order to continue to address your customers’ evolving requirements for engaging online experiences and keep moving your business forward. ¶ CON8896 - Living with SharePoint SharePoint is a popular platform, but it’s not always the best fit for Oracle customers. In this session, you’ll discover the technical and nontechnical limitations and pitfalls of SharePoint and learn about Oracle alternatives for collaboration, portals, enterprise and Web content management, social computing, and application integration. The presentation shows you how to integrate with SharePoint when business or IT requirements dictate and covers cloud-based (Office 365) and on-premises versions of SharePoint. Presented by a former Microsoft director of SharePoint product management and backed by independent customer research, this session will prepare you to answer the question “Why don’t we just use SharePoint for that?’ the next time it comes up in your organization. ¶ CON7843 - Content-Enabling Enterprise Processes with Oracle WebCenter Organizations today continually strive to automate business processes, reduce costs, and improve efficiency. Many business processes are content-intensive and unstructured, requiring ad hoc collaboration, and distributed in nature, requiring many approvals and generating huge volumes of paper. In this session, learn how Oracle and SYSTIME have partnered to help a customer content-enable its enterprise with Oracle WebCenter Content and Oracle WebCenter Imaging 11g and integrate them with Oracle Applications. ¶ CON6114 - Tape Robotics’ Newest Superhero: Now Fueled by Oracle Software For small, midsize, and rapidly growing businesses that want the most energy-efficient, scalable storage infrastructure to meet their rapidly growing data demands, Oracle’s most recent addition to its award-winning tape portfolio leverages several pieces of Oracle software. With Oracle Linux, Oracle WebLogic, and Oracle Fusion Middleware tools, the library achieves a higher level of usability than previous products while offering customers a familiar interface for management, plus ease of use. This session examines the competitive advantages of the tape library and how Oracle software raises customer satisfaction. Learn how the combination of Oracle engineered systems, Oracle Secure Backup, and Oracle’s StorageTek tape libraries provide end-to-end coverage of your data. ¶ CON9437 - Mobile Access Management With more than five billion mobile devices on the planet and an increasing number of users using their own devices to access corporate data and applications, securely extending identity management to mobile devices has become a hot topic. This session focuses on how to extend your existing identity management infrastructure and policies to securely and seamlessly enable mobile user access. CON7815 - Customer Experience Online in Cloud: Oracle WebCenter Sites, Oracle ATG Apps, Oracle Exalogic Oracle WebCenter Sites and Oracle’s ATG product line together can provide a compelling marketing and e-commerce experience. When you couple them with the extreme performance of Oracle Exalogic, you’ll see unmatched scalability that provides you with a true cloud-based solution. In this session, you’ll learn how running Oracle WebCenter Sites and ATG applications on Oracle Exalogic delivers both a private and a public cloud experience. Find out what it takes to get these systems working together and delivering engaging Web experiences. Even if you aren’t considering Oracle Exalogic today, the rich Web experience of Oracle WebCenter, paired with the depth of the ATG product line, can provide your business full support, from merchandising through sale completion. ¶ CON8271 - Oracle WebCenter Portal Strategy and Vision To innovate and keep a competitive edge, organizations need to leverage the power of agile and responsive Web applications. Oracle WebCenter Portal enables you to do just that, by delivering intuitive user experiences for enterprise applications to drive innovation with composite applications and mashups. Attend this session to learn firsthand from customers how Oracle WebCenter Portal extends the value of existing enterprise applications, business processes, and content; delivers a superior business user experience; and maximizes limited IT resources. ¶ CON8880 - The Connected Customer Experience Begins with the Online Channel There’s a lot of talk these days about how to connect the customer journey across various touchpoints—from Websites and e-commerce to call centers and in-store—to provide experiences that are more relevant and engaging and ultimately gain competitive edge. Doing it all at once isn’t a realistic objective, so where do you start? Come to this session, and hear about three steps you can take that can help you begin your journey toward delivering the connected customer experience. You’ll hear how Oracle now has an integrated digital marketing platform for your corporate Website, your e-commerce site, your self-service portal, and your marketing and loyalty campaigns, and you’ll learn what you can do today to begin executing on your customer experience initiatives. ¶ GEN11451 - General Session: Building Mobile Applications with Oracle Cloud With the prevalence of smart mobile devices, companies are facing an increased demand to provide access to data and applications from new channels. However, developing applications for mobile devices poses some unique challenges. Come to this session to learn how Oracle addresses these challenges, offering a simpler way to develop and deploy cross-device mobile applications. See how Oracle Cloud enables you to access applications, data, and services from mobile channels in an easier way.  CON8272 - Oracle Social Network Strategy and Vision One key way of increasing employee productivity is by bringing people, processes, and information together—providing new social capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter provides a user engagement platform with social and collaborative technologies to empower business users to focus on their key business processes, applications, and content in the context of their role and process. Attend this session to hear how the latest social capabilities in Oracle Social Network are enabling organizations to transform themselves into social businesses.  --- Tuesday, October 2nd HOL10194 - Enterprise Content Management Simplified: Oracle WebCenter Content’s Next-Generation UI Regardless of the nature of your business, unstructured content underpins many of its daily functions. Whether you are working with traditional presentations, spreadsheets, or text documents—or even with digital assets such as images and multimedia files—your content needs to be accessible and manageable in convenient and intuitive ways to make working with the content easier. Additionally, you need the ability to easily share documents with coworkers to facilitate a collaborative working environment. Come to this session to see how Oracle WebCenter Content’s next-generation user interface helps modern knowledge workers easily manage personal and enterprise documents in a collaborative environment.¶ CON8877 - Develop a Mobile Strategy with Oracle WebCenter: Engage Customers, Employees, and Partners Mobile technology has gone from nice-to-have to a cornerstone of user engagement. Mobile access enables users to have information available at their fingertips, enabling them to take action the moment they make a decision, interact in the moment of convenience, and take advantage of new service offerings in their preferred channels. All your employees have your mobile applications in their pocket; now what are you going to do? It is a critical step for companies to think through what their employees, customers, and partners really need on their devices. Attend this session to see how Oracle WebCenter enables you to better engage your customers, employees, and partners by providing a unified experience across multiple channels. ¶ CON9447 - Enabling Access for Hundreds of Millions of Users How do you grow your business by identifying, authenticating, authorizing, and federating users on the Web, leveraging social identity and the open source OAuth protocol? How do you scale your access management solution to support hundreds of millions of users? With social identity support out of the box, Oracle’s access management solution is also benchmarked for 250-million-user deployment according to real-world customer scenarios. In this session, you will learn about the social identity capability and the 250-million-user benchmark testing of Oracle Access Manager and Oracle Adaptive Access Manager running on Oracle Exalogic and Oracle Exadata. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON2906 - Get Proactive: Best Practices for Maintaining Oracle Fusion Middleware You chose Oracle Fusion Middleware products to help your organization deliver superior business results. Now learn how to take full advantage of your software with all the great tools, resources, and product updates you’re entitled to through Oracle Support. In this session, Oracle product experts provide proven best practices to help you work more efficiently, plan and prepare for upgrades and patching more effectively, and manage risk. Topics include configuration management tools, remote diagnostics, My Oracle Support Community, and My Oracle Support Lifecycle Advisors. New users and Oracle Fusion Middleware experts alike are guaranteed to leave with fresh ideas and practical, easy-to-implement next steps. ¶ CON8878 - Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups Cloud computing represents a paradigm shift in how we build applications, automate processes, collaborate, and share and in how we secure our enterprise. Additionally, as you adopt cloud-based services in your organization, it’s likely that you will still have many critical on-premises applications running. With these mixed environments, multiple user interfaces, different security, and multiple datasources and content sources, how do you start evolving your strategy to account for these challenges? Oracle WebCenter offers a complete array of technologies enabling you to solve these challenges and prepare you for the cloud. Attend this session to learn how you can use Oracle WebCenter in the cloud as well as create on-premises and cloud application mash-ups. ¶ CON8901 - Optimize Enterprise Business Processes with Oracle WebCenter and Oracle BPM Do you have business processes that span multiple applications? Are you grappling with how to have visibility across these business processes; how to manage content that is associated with these processes; and, most importantly, how to model and optimize these business processes? Attend this session to hear how Oracle WebCenter and Oracle Business Process Management provide a unique set of integrated solutions to provide a composite application dashboard across these business processes and offer a solution for content-centric business processes. ¶ CON8883 - Deliver Engaging Interfaces to Oracle Applications with Oracle WebCenter Critical business processes live within enterprise applications, and application users need to manage and execute these processes as effectively as possible. Oracle provides a comprehensive user engagement platform to increase user productivity and optimize overall processes within Oracle Applications—Oracle E-Business Suite and Oracle’s Siebel, PeopleSoft, and JD Edwards product families—and third-party applications. Attend this session to learn how you can integrate these applications with Oracle WebCenter to deliver composite application dashboards to your end users—whether they are your customers, partners, or employees—for enhanced usability and Web 2.0–enabled enterprise portals.¶ Wednesday, October 3rd CON8895 - Future-Ready Intranets: How Aramark Re-engineered the Application Landscape There are essential techniques and technologies you can use to deliver employee portals that garner higher productivity, improve business efficiency, and increase user engagement. Attend this session to learn how you can leverage Oracle WebCenter Portal as a user engagement platform for bringing together business process management, enterprise content management, and business intelligence into a highly relevant and integrated experience. Hear how Aramark has leveraged Oracle WebCenter Portal and Oracle WebCenter Content to deliver a unified workspace providing simpler navigation and processing, consolidation of tools, easy access to information, integrated search, and single sign-on. ¶ CON8886 - Content Consolidation: Save Money, Increase Efficiency, and Eliminate Silos Organizations are looking for ways to save money and be more efficient. With content in many different places, it’s difficult to know where to look for a document and whether the document is the most current version. With Oracle WebCenter, content can be consolidated into one best-of-breed repository that is secure, scalable, and integrated with your business processes and applications. Users can find the content they need, where they need it, and ensure that it is the right content. This session covers content challenges that affect your business; content consolidation that can lead to savings in storage and administration costs and can lower risks; and how companies are realizing savings. ¶ CON8911 - Improve Online Experiences for Customers and Partners with Self-Service Portals Are you able to provide your customers and partners an easy-to-use online self-service experience? Are you processing high-volume transactions and struggling with call center bottlenecks or back-end systems that won’t integrate, causing order delays and customer frustration? Are you looking to target content such as product and service offerings to your end users? This session shares approaches to providing targeted delivery as well as strategies and best practices for transforming your business by providing an intuitive user experience for your customers and partners. ¶ CON6156 - Top 10 Ways to Integrate Oracle WebCenter Content This session covers 10 common ways to integrate Oracle WebCenter Content with other enterprise applications and middleware. It discusses out-of-the-box modules that provide expanded features in Oracle WebCenter Content—such as enterprise search, SOA, and BPEL—as well as developer tools you can use to create custom integrations. The presentation also gives guidance on which integration option may work best in your environment. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON7817 - Migration to Oracle WebCenter Imaging 11g Customers today continually strive to automate business processes, reduce costs, and improve efficiency. The accounts payable process—which is often distributed in nature, requires many approvals, and generates huge volumes of paper invoices—is automated by many customers. In this session, learn how Oracle and SYSTIME have partnered to help a customer migrate its existing Oracle Imaging and Process Management Release 7.6 to the latest Oracle WebCenter Imaging 11g and integrate it with Oracle’s JD Edwards family of products. ¶ CON8910 - How to Engage Customers Across Web, Mobile, and Social Channels Whether on desktops at the office, on tablets at home, or on mobile phones when on the go, today’s customers are always connected. To engage today’s customers, you need to make the online customer experience connected and consistent across a host of devices and multiple channels, including Web, mobile, and social networks. Managing this multichannel environment can result in lots of headaches without the right tools. Attend this session to learn how Oracle WebCenter Sites solves the challenge of multichannel customer engagement. ¶ HOL10206 - Oracle WebCenter Sites 11g: Transforming the Content Contributor Experience Oracle WebCenter Sites 11g makes it easy for marketers and business users to contribute to and manage Websites with the new visual, contextual, and intuitive Web authoring interface. In this hands-on lab, you will create and manage content for a sports-themed Website, using many of the new and enhanced features of the 11g release. ¶ CON8900 - Building Next-Generation Portals: An Interactive Customer Panel Discussion Social and collaborative technologies have changed how people interact, learn, and collaborate, and providing a modern, social Web presence is imperative to remain competitive in today’s market. Can your business benefit from a more collaborative and interactive portal environment for employees, customers, and partners? Attend this session to hear from Oracle WebCenter Portal customers as they share their strategies and best practices for providing users with a modern experience that adapts to their needs and includes personalized access to content in context. The panel also addresses how customers have benefited from creating next-generation portals by migrating from older portal technologies to Oracle WebCenter Portal. ¶ CON9625 - Taking Control of Oracle WebCenter Security Organizations are increasingly looking to extend their Oracle WebCenter portal for social business, to serve external users and provide seamless access to the right information. In particular, many organizations are extending Oracle WebCenter in a business-to-business scenario requiring secure identification and authorization of business partners and their users. This session focuses on how customers are leveraging, securing, and providing access control to Oracle WebCenter portal and mobile solutions. You will learn best practices and hear real-world examples of how to provide flexible and granular access control for Oracle WebCenter deployments, using Oracle Platform Security Services and Oracle Access Management Suite product offerings. ¶ CON8891 - Extending Social into Enterprise Applications and Business Processes Oracle Social Network is an extensible social platform that enables contextual collaboration within enterprise applications and business processes, providing relevant data from across various enterprise systems in one place. Attend this session to see how an Oracle Social Network customer is integrating multiple applications—such as CRM, HCM, and business processes—into Oracle Social Network and Oracle WebCenter to enable individuals and teams to solve complex cross-organizational business problems more effectively by utilizing the social enterprise. ¶ Thursday, October 4th CON8899 - Becoming a Social Business: Stories from the Front Lines of Change What does it really mean to be a social business? How can you change our organization to embrace social approaches? What pitfalls do you need to avoid? In this lively panel discussion, customer and industry thought leaders in social business explore these topics and more as they share their stories of the good, the bad, and the ugly that can happen when embracing social methods and technologies to improve business success. Using moderated questions and open Q&A from the audience, the panel discusses vital topics such as the critical factors for success, the major issues to avoid, how to gain senior executive support for social efforts, how to handle undesired behavior, and how to measure business impact. It takes a thought-provoking look at becoming a social business from the inside. ¶ CON6851 - Oracle WebCenter and Oracle Business Intelligence Enterprise Edition to Create Vendor Portals Large manufacturers of grocery items routinely find themselves depending on the inventory management expertise of their wholesalers and distributors. Inventory costs can be managed more efficiently by the manufacturers if they have better insight into the inventory levels of items carried by their distributors. This creates a unique opportunity for distributors and wholesalers to leverage this knowledge into a revenue-generating subscription service. Oracle Business Intelligence Enterprise Edition and Oracle WebCenter Portal play a key part in enabling creation of business-managed business intelligence portals for vendors. This session discusses one customer that implemented this by leveraging Oracle WebCenter and Oracle Business Intelligence Enterprise Edition. ¶ CON8879 - Provide a Personalized and Consistent Customer Experience in Your Websites and Portals Your customers engage with your company online in different ways throughout their journey—from prospecting by acquiring information on your corporate Website to transacting through self-service applications on your customer portal—and then the cycle begins again when they look for new products and services. Ensuring that the customer experience is consistent and personalized across online properties—from branding and content to interactions and transactions—can be a daunting task. Oracle WebCenter enables you to speak and interact with your customers with one voice across your Websites and portals by providing an integrated platform for delivery of self-service and engagement that unifies and personalizes the online experience. Learn more in this session. ¶ CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM Nirvana Ten years ago, people were predicting that by this time in history, we’d be some kind of utopian paperless society. As we all know, we’re not there yet, but are we getting closer? What is keeping companies from driving down the road to enterprise content management bliss? Most people understand that using ECM as a central platform enables organizations to expedite document-centric processes, but most business processes in organizations are still heavily paper-based. Many of these processes could be automated and improved with an ECM platform infrastructure. In this panel discussion, you’ll hear from Oracle WebCenter customers that have already solved some of these challenges as they share their strategies for success and roads to avoid along your journey. ¶ CON8908 - Oracle WebCenter Portal: Creating and Using Content Presenter Templates Oracle WebCenter Portal applications use task flows to display and integrate content stored in the Oracle WebCenter Content server. Among the most flexible task flows is Content Presenter, which renders various types of content on an Oracle WebCenter Portal page. Although Oracle WebCenter Portal comes with a set of predefined Content Presenter templates, developers can create their own templates for specific rendering needs. This session shows the lifecycle of developing Content Presenter task flows, including how to create, package, import, modify at runtime, and use such templates. In addition to simple examples with Oracle Application Development Framework (Oracle ADF) UI elements to render the content, it shows how to use other UI technologies, CSS files, and JavaScript libraries. ¶ CON8897 - Using Web Experience Management to Drive Online Marketing Success Every year, the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving online world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from online marketers how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences. ¶ CON8892 - Oracle’s Journey to Social Business Social business is a revolution, one that is causing rapidly accelerating change in how companies and customers engage with one another and how employees work together. Oracle’s goal in becoming a social business is to create a socially connected organization in which working collaboratively across geographical locations, lines of business, and management chains is second nature, enabling innovative solutions to business challenges. We can achieve this by connecting the right people, finding the right content, communicating with the right people, collaborating at the right time, and building the right communities in the right context—all ready in the CLOUD. Attend this session to see how Oracle is transforming itself into a social business. ¶  ------------ If you've read all the way to the end here - we are REALLY looking forward to seeing you in San Francisco.

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