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  • A small, intra-app Object to String Serializer

    - by Rick Strahl
    On a few occasions I've needed a very compact serializer for small and simple, flat object serialization, typically for storage in Cookies or a FormsAuthentication ticket in ASP.NET. XML and JSON serialization are too verbose for those scenarios so a simple property serializer that strings together the values was needed. Originally I did this by hand, but here is a class that automates the process.

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  • Canonicalization of single, small pages like reviews or product categories [SEO]

    - by Valorized
    In general I pretty much like the idea of canonicalization. And in most cases, Google explains possible procedures in a clear way. For example: If I have duplicates because of parameters (eg: &sort=desc) it's clear to use the canonical for the site, provided the within the head-tag. However I'm wondering how to handle "small - no to say thin content - sites". What's my definition of a small site? An Example: On one of my main sites, we use a directory based url-structure. Let's see: example.com/ (root) example.com/category-abc/ example.com/category-abc/produkt-xy/ Moreover we provide on page, that includes all products example.com/all-categories/ (lists all products the same way as in the categories) In case of reviews, we use a similar structure: example.com/reviews/product-xy/ shows all review for one certain product example.com/reviews/product-xy/abc-your-product-is-great/ shows one certain review example.com/reviews/ shows all reviews for all products (latest first) Let's make it even more complicated: On every product site, there are the latest 2 reviews at the end of the page. So you see, a lot of potential duplicates. Q1: Should I create canonicals for a: example.com/category-abc/ to example.com/all-categories/ b: example.com/reviews/product-xy/abc-your-product-is-great/ to example.com/reviews/product-xy/ or to example.com/review/ or none of them? Q2: Can I link the collection of categories (all-categories/) and collection of all reviews (reviews/ and reviews/product-xy/) to the single category respectively to the single review. Example: example.com/reviews/ includes - let's say - 100 reviews. Can I somehow use a markup that tells search engines: "Hey, wait, you are now looking at a collection of 100 reviews - do not index this collection, you should rather prefer indexing every single review as a single page!". In HTML it might be something like that (which - of course - does not work, it's only to show you what I mean): <div class="review" rel="canonical" href="http://example.com/reviews/product-xz/abc-your-product-is-great/">HERE GOES THE REVIEW</div> Reason: I don't think it is a great user experience if the user searches for "your product is great" and lands on example.com/reviews/ instead of example.com/reviews/product-xy/abc-your-product-is-great/. On the first site, he will have to search and might stop because of frustration. The second result, however, might lead to a conversion. The same applies for categories. If the user is searching for category-Z, he might land on the all-categories page and he has to scroll down to the (last) category, to find what he searched for (Z). So what's best practice? What should I do? Thank you for your help!

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  • Canonicalization of single, small pages like reviews or product categories

    - by Valorized
    In general I pretty much like the idea of canonicalization. And in most cases, Google explains possible procedures in a clear way. For example: If I have duplicates because of parameters (eg: &sort=desc) it's clear to use the canonical for the site, provided the within the head-tag. However I'm wondering how to handle "small - no to say thin content - sites". What's my definition of a small site? An Example: On one of my main sites, we use a directory based url-structure. Let's see: example.com/ (root) example.com/category-abc/ example.com/category-abc/produkt-xy/ Moreover we provide on page, that includes all products example.com/all-categories/ (lists all products the same way as in the categories) In case of reviews, we use a similar structure: example.com/reviews/product-xy/ shows all review for one certain product example.com/reviews/product-xy/abc-your-product-is-great/ shows one certain review example.com/reviews/ shows all reviews for all products (latest first) Let's make it even more complicated: On every product site, there are the latest 2 reviews at the end of the page. So you see, a lot of potential duplicates. Q1: Should I create canonicals for a: example.com/category-abc/ to example.com/all-categories/ b: example.com/reviews/product-xy/abc-your-product-is-great/ to example.com/reviews/product-xy/ or to example.com/review/ or none of them? Q2: Can I link the collection of categories (all-categories/) and collection of all reviews (reviews/ and reviews/product-xy/) to the single category respectively to the single review. Example: example.com/reviews/ includes - let's say - 100 reviews. Can I somehow use a markup that tells search engines: "Hey, wait, you are now looking at a collection of 100 reviews - do not index this collection, you should rather prefer indexing every single review as a single page!". In HTML it might be something like that (which - of course - does not work, it's only to show you what I mean): <div class="review" rel="canonical" href="http://example.com/reviews/product-xz/abc-your-product-is-great/"> HERE GOES THE REVIEW</div> Reason: I don't think it is a great user experience if the user searches for "your product is great" and lands on example.com/reviews/ instead of example.com/reviews/product-xy/abc-your-product-is-great/. On the first site, he will have to search and might stop because of frustration. The second result, however, might lead to a conversion. The same applies for categories. If the user is searching for category-Z, he might land on the all-categories page and he has to scroll down to the (last) category, to find what he searched for (Z). So what's best practice? What should I do?

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  • Small Business SEO - Reach Out to the Local Communities

    Smaller businesses require an entirely different approach to flourish than bigger enterprises. Small business Search engine optimization is the most affordable means to reach the targeted community and potential customers. It is managed in such a way that the business reaches out to local communities where it is expected to get the most number of potential clients.

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  • Impact of SEO Services Provider on Small Scale Business

    With the rise in the internet businesses many people have started their home based businesses with the help of website. Many people made simple website, got them affiliated and started sales on small scale. Recently a growth in these businesses has been seen due to success. Many big companies started outsourcing their sales and marketing departments for promoting their sales all over the world. Many MLM companies started hiring for promotion of sales of big companies.

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